• Get Ready to Entertain Guests • Before and After Dinner Drinks
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•• Get Ready to Entertain Guests •• Before and After Dinner Drinks •• Famous Watering Holes: The Polo Lounge How many vodkas are considered the original premium vodka? How many are the number one selling vodka in the U.S.? How many are about to re-launch with a stunning new bottle, brand new communications and media? How many vodkas can do all of this and win a gold medal at the prestigious San Francisco World Spirits Competition? How many? One. 2003 GOLD AWARD WINNER. drink responsibly. SAN FRANCISCO WORLD SPIRITS COMPETITION. 1.5 oz. per serving. IOWA ALCOHOLIC BEVERAGES DIVISION www.IowaABD.com November 2003 PUBLISHED BY DavisDenny 2545 Highland Avenue, Suite 102 Birmingham, AL 35205 E-mail: [email protected] OH, WHAT A DIFFERENCE A YEAR CAN MAKE CREATIVE DIRECTORS Tim Denny, Becky Denny h, what a difference a year can improvements, cost reductions and rev- EDITOR make! enue increases. Norma Butterworth-McKittrick O ADVERTISING & A year ago, the state’s wholesale By Executive Order, the Division was PRODUCTION liquor distribution system was being selected by Governor Tom Vilsack as MANAGER Pilar Taylor considered for possible elimination. one of six state agencies to participate The Program Elimination Commission in the government “reinvention” pilot For more information about this publication and/or advertising rates, (PEC), a legislative interim committee, project. In exchange for a commitment call 205/933-0355. was charged with reviewing all state to generate an additional $1.25 million programs and functions with a goal of in fiscal year savings or revenue, the ILLUSTRATIONS Ben Burford identifying a 2-percent general fund Division is eligible for numerous Andrew Cost savings through program elimination, incentives. Becky Denny Mary Elizabeth Kimbrough privatization and the sale of public Some of the benefits include exemp- Chris Lawson assets. Specifically identified was the tion from across-the-board budget cuts, Iowa Liquor Quarterly possible sale of the alcoholic beverage the ability to hire employees as needed is published quarterly under the direction of warehouse. (waiving the FTE cap) and freedom the Iowa Alcoholic Beverages Division (IABD). Prices are subject to change at the dis- Today, the Iowa Alcoholic Beverages from burdensome state purchasing cretion of the IABD without prior notice. All art Division’s place in state government requirements. Participants are also in this publication copyright 2003 DavisDenny. All rights reserved. Reproduction in whole or appears to be secure. The PEC issued eligible for performance bonuses, qual- in part without written permission prohibit- its Final Report in December, rejecting ified for innovation project grants, ed. DavisDenny makes every effort to pub- lish a correct price list and editorial content, the notion of ending the state’s whole- allowed partial non-reversion of however certain information is furnished to sale liquor monopoly. In fact, several unspent appropriations and permitted DavisDenny by others. DavisDenny is commissioners openly questioned the to retain revenue from the sale and responsible for any errors or misrepresenta- tions within its control and not the Iowa soundness of even considering such a lease of agency assets. In short, Alcoholic Beverages Division. DavisDenny sale when the Division appeared before Charter Agencies are allowed to run in will indemnify the division regarding any such errors or misrepresentations. The mate- the commission. a more business-like manner. rials contained in this publication may not be copied, duplicated or used by any other per- And, in a reversal of fortunes, the The Division has initially identified son, firm or organizations in whole or part, Division was recently designated as a several possible projects, including a without the express written consent of “Charter Agency.” The charter agency primary goal of increasing revenue from American Wine & Liquor Quarterlies and DavisDenny. initiative, enacted this past session, is its wholesale operation. For the eighth intended to free agencies from bureau- straight year, liquor sales were at a cratic “red tape.” Administrative and record pace the past fiscal year, eclips- financial incentives are also offered to ing $121 million in sales with a 6.5% participating agencies to foster innova- growth rate. This year, the Division took tion and to encourage operational the holiday show statewide, repeated 1 UNBEATABLE last year’s successful nuts-and-bolts business plan- ning sessions with licensees and will continue to sat- isfy consumer demand for new and exciting products QUALI T Y in the marketplace through its dynamic listing process. A major initiative will be to convert the state’s existing 50 percent markup on all liquor to a vari- able markup rate. By lowering the tax on premium products, while increasing the rate paid on value goods, the state can generate additional revenue without a corresponding increase in consumption. Instead, new revenue will be derived by capturing on the national consumer trend towards high-end brands, as well as by reducing the incentive of Iowans that live in border communities to cross state lines in search of cheaper alcohol. The Division also is pursuing a warehouse redesign intended to take advantage of available 81207 86507 76487 84457 vertical space. Space created with new storage 50 PROOF 50 PROOF 50 PROOF 44 PROOF rack can be leased to other state agencies and, in so doing, generate a new revenue stream for the PARAMOUNT DISTILLERS INC. Division and a cost savings to the state. 1018 NW Irvinedale Ankeny, Iowa 50021 515-965-1506 And, the Division received an innovation project grant to develop electronic licensing and order entry systems. This past year, the Division revamped its web site (IowaABD.com); launched a magazine for on-premise accounts (the Iowa Liquor Target Quarterly) featuring a complete product list with Iowa. price information; and produced an electronic newsletter (the ABD e-News) highlighting regulatory Advertise in the and industrial developments worldwide. Communi- cation has been and will continue to be a primary vehicle for improving customer service and achiev- ing greater convenience and efficiency. These are some of the innovations that the Iowa Alcoholic Beverages Division will be able to explore as a Charter Agency. Of course, only time will tell what the future holds for the agency. As the Division can attest, a lot can change in a year. contact CHEERS! Margriet Linthout phone 205.933.0355 fax LYNN M. WALDING 205.933.1450 Administrator e-mail [email protected] 2 INDEX BLENDED WHISKIES 12 PEACH BRANDIES 23 ROOT BEER SCHNAPPS 29 STRAIGHT BOURBON WHISKIES 12 MISCELLANEOUS BRANDIES 23 SPEARMINT SCHNAPPS 29 SINGLE BARREL BOURBON IMPORTED GRAPE BRANDIES 23 STRAWBERRY SCHNAPPS 29 WHISKIES 13 BARBADOS RUM 23 TROPICAL FRUIT SCHNAPPS 29 TENNESSEE WHISKIES 13 JAMAICA RUM 23 WATERMELON SCHNAPPS 29 BOTTLED IN BOND BOURBON 13 PUERTO RICO & VIRGIN MISCELLANEOUS SCHNAPPS 30 STRAIGHT RYE WHISKIES 13 ISLANDS RUM 23 IMPORTED SCHNAPPS 30 CANADIAN WHISKIES 14 FLAVORED RUM 24 TRIPLE SEC 30 SCOTCH WHISKIES 14 AMERICAN COCKTAILS 25 ROCK & RYE 30 SINGLE MALT SCOTCH 15 AMERICAN AMARETTO 26 WHISKEY LIQUEUR 30 IRISH WHISKIES 16 IMPORTED AMARETTO 26 DISTILLED SPIRITS SPECIALTY 31 TEQUILA 16 ANISETTE 26 MISC. AMERICAN CORDIALS & 80 PROOF VODKA 17 COFFEE LIQUEURS 27 LIQUEURS 31 OTHER PROOF VODKA 18 CREAM LIQUEURS 27 MISC. IMPORTED CORDIALS & 100 PROOF VODKA 18 CREME DE ALMOND 27 LIQUEURS 31 LOW PROOF VODKA 18 DARK CREME DE CACAO 28 AMERICAN ALCOHOL 32 FLAVORED VODKA 18 WHITE CREME DE CACAO 28 IMPORTED ALE 32 IMPORTED VODKA 19 GREEN CREME DE MENTHE 28 DECANTERS & SPECIALTY AMERICAN DRY GINS 20 WHITE CREME DE MENTHE 28 PACKAGES 32 FLAVORED GIN 21 PEPPERMINT SCHNAPPS 28 AMERICAN SLOE GINS 21 APPLE SCHNAPPS 28 IMPORTED DRY GINS 21 BUTTERSCOTCH SCHNAPPS 28 AMERICAN GRAPE BRANDIES 22 CINNAMON SCHNAPPS 28 APRICOT BRANDIES 22 GRAPE SCHNAPPS 29 BLACKBERRY BRANDIES 22 PEACH SCHNAPPS 29 CHERRY BRANDIES 23 RASPBERRY SCHNAPPS 29 4 Round Out Your Meal with Before and After-Dinner light apéritif sipped before a meal can stimulate your appetite and refresh your taste buds, while settling Drinks Adown into a comfortable chair with a smooth, mellow after-dinner beverage makes the perfect end to a memo- rable meal. Try a variety of apéritifs and after-dinner drinks to find out which you like best, and plan to serve your favorites the next time you host a special meal for your family and friends. Apéritifs Apértifs usually have a mild taste and low alcohol content. Sample several of the following beverages both on their own and in the mixed drink recipes below to experience the delightful variety of distinctive tastes. Amer Picon—an orange-flavored beverage that can be mixed with either seltzer water or club soda and served with a slice or wedge of lemon Campari—a beverage flavored with fruits, spices, herbs, and roots Cynar—a bittersweet, artichoke-flavored beverage that can be served over ice with an orange or lemon twist Dubonnet—a California-produced beverage that comes in both red and white and is usually served chilled Jagermeister—a flavorful beverage made with citrus, gin- ger, licorice, poppyseed, saffron, and other botanicals Lillet—a Bordeaux wine-based beverage flavored with fruit liqueurs that comes in both red and white Pernod—an anise and herb-flavored beverage Americano MARY ELIZABETH KIMBROUGH 1 1 ⁄2-2 ounces Campari 1 1 ⁄2-2 ounces vermouth Club soda Slice or wedge of orange or lemon Fill a chilled collins glass with ice. Pour in the Campari and vermouth; add enough club soda to fill the glass. Garnish with the orange or lemon slice or wedge. 5 Whipped heavy cream Brandy Fill a coffee glass or mug with Brandy, which comes hot water and set aside. from the Dutch term for Combine the cognac and coffee liqueur in a small saucepan and “burnt wine,” is distilled warm over low heat.