BUSINESS REVIEW CONSUMER

Mobile Revenue ($’m) At StarHub, everything we do is driven of StarHub TV+. Through this first- by a strong resolve to deliver superior to-market integrated entertainment value and unsurpassed satisfaction solution, our customers are empowered

FY2020 579.7 to customers. with flexibility of choice over streaming services, apps, TV programmes and In FY2020, we made commendable popular OTT options on a single FY2019 765.5 strides with our transformation for hybrid platform. a new generation seeking quality communication, unsurpassed Our focus on innovation and entertainment and next-level digital transformation continues to elevate solutions. Our innovation and digital StarHub’s customer experience, Pay TV Revenue ($’m) strategies continue to pave the way for an important attribute vital to the new cost-effective and efficient ways competitiveness of our businesses. FY2020 187.9 of working in a digital world. Reinforced by a necessity brought about by COVID-19, we continued to enhance Leading with our foresight on new the customer journey and experience FY2019 248.0 technologies and emerging trends, on our digital touchpoints. During we marked our place in history as the the year, we saw over 12% growth in first telco to offer 5G Non-Standalone monthly active users on the My StarHub (“NSA”) services across Singapore in App, and a 32% increase in digital sales August 2020. With the introduction of transactions. We also achieved over 80% Broadband Revenue ($’m) 5G, we have sparked the technology accuracy as we continued to mature revolution of our era, ushering in our chatbot as an online touchpoint to FY2020 176.1 unprecedented speed and improved automate customer support. Through efficiency to support the creation of the simplification of the consumer FY2019 176.4 new user experiences. digital sales journey, we achieved up to 60% improvement in sales We made further inroads for our Pay conversion rate. TV transformation with the launch

34 STARHUB LTD STRATEGY BUSINESS REVIEW GOVERNANCE SUSTAINABILITY FINANCIALS 35 Annual Report 2020 Moving forward, we are focused on focused are we forward, Moving ultra- ultra-fast, out of our the roll that service 5G standalone responsive launch in FY2021, to is expected speed, unprecedented delivering to simplicity and instantaneity Singapore. across consumers adoption of this consumer expect We with in tandem grow to technology new driven the maturity of the 5G ecosystem, of 5G handsets and by the release solutions of unique 5G digital creation the way enhance that will significantly game, watch play, browse, work, we frequency. on this new and create as interest seen encouraging have We in role play a vital to continues StarHub and community the industry educating of 5G technology. about the potential an into entered we During the year, with partnership 2-year exclusive 30% comprise NTUC, whose members provide to workforce, of Singapore’s and webinars and conduct 5G services and equip union educate to seminars technology. on the new members been Union specials have StarHub’s since among members well-received in 2017, and of the partnership the start 70,000 NTUC union to close count we as our customers. members delivery of these key strategies will strategies of these key delivery manage ARPUs prudently us to allow of our the performance and improve in an increasingly business mobile market. competitive Realm of Opportunity 5G: A New in At the launch of our 5G services have to touted were we 2020, September nationwide NSA network the widest to pleased are 70%. We of over coverage Mobile+ for rate that the take-up share expectations, internal has exceeded by the launch of popular accelerated 5G smartphones in 2H2020 and the via consumers to brought value-add 5G plans. our differentiated integrated our Mobile+ differentiate To with an customers plan and provide of the new of the potential teaser early on our ability to tapped we technology, with cross-product customers provide customers Mobile+ bundling, offering TV+ and Antstream StarHub to access experience to customers enable to Arcade with entertainment supercharged first-to-market lag on StarHub’s zero seek to will continue We 5G service. with partnerships innovative more and gaming providers entertainment our 5G offerings. differentiate to Our Mobile business roadmap is built roadmap business Our Mobile Capture primary strategies: on three digital 5G opportunities; Drive emerging and Optimise network innovation; Effective customers. for experience With the onset of the COVID-19 pandemicWith the onset of the COVID-19 business FY2020, international in early overnight dissipated tourism and travel Postpaid its borders. closed as Singapore $40 in FY2019 to ARPU declined from roaming lower $31 in FY2020 due to usage data and excess VAS revenue, was impacted revenue Prepaid while in subscriber base due by a decrease and arrivals in tourist drop overall to $11 year- $13 to declines in ARPU from FY2020 mobile As a result, on-year. $765.5 million in declined from revenues $579.7 million in FY2020. FY2019 to MOBILE to continues business Our Mobile contributor. revenue be the largest is becoming Although the market our position competitive, increasingly by more supported resilient, remains subscribers than 1.4 million mobile a with us for stay chosen to who have experience customer differentiated and quality offering. Our endeavour to raise customer customer raise to Our endeavour has touchpoint at every satisfaction of choice provider positioned us as the Having service. and customer quality for in improvement a significant charted 24.5% achieve to continued FY2019, we improvement incremental year-on-year recent the most in NPS in FY2020. In of Index Satisfaction Customer satisfaction (CSISG) study, Singapore and TV Mobile StarHub’s for scores at the in 2020 and are rose services to-date. of any operator levels highest clinched top have we With this accolade, in TV for as led as well spot in Mobile years. consecutive seven BUSINESS REVIEW CONSUMER

This one-of-a-kind experience was the first in Singapore’s telecommunications industry, and exemplifies our ability to demonstrate the potential of our advanced technologies and introduce new-to-market product and services to enrich customers’ digital lifestyle.

In January 2020, we became the first info-communications company in Singapore to offer Amazon Prime membership to our entire mobile customer base. The membership allows users to enjoy shopping and delivery, entertainment and gaming, enhancing Creating Value Through Digital To increase app engagement and customer experience. To enjoy the perks Innovation user retention, giga! had 40 app of membership, customers are required enhancements during the year. to activate their My StarHub App, a key Launched in FY2019, our giga! mobile We are encouraged that our drive digital touchpoint that we continue to digital brand delivers a simple and to continuously improve giga! was invest in and use to engage customers. seamless end-to-end digital experience recognised by the community with for customers. We designed the product remarkable app ratings achieved on Bringing digital innovation, convenience from a customer experience perspective Google Play, App Store, and Seedly. and greater value to StarHub customers, in the first instance, and the technology giga! continues hold the highest we partnered Pay2Home, a Singapore development ensued. This customer- NPS rating in the market. fintech and licensed major payment driven approach has provided us with institution to enable our mobile prepaid greater agility to respond quickly and Our focus on digital innovation continues customers to remit funds to over 40 maintain a deep engagement with to guide our engagements with countries using the StarHub Prepaid app. customers. customers. During the year, we thanked 12 of our most loyal customers for Optimising Network Experience giga! continues to appeal to the digital their longstanding support, with an community with first-in-market unprecedented Augmented Reality During the year, we continued to invest innovations such as fuss-free e-KYC ‘meet-and-greet’ delivery of the iPhone in and optimise our award-winning process and data rollover. Furthermore, 12 that was powered by 5G technology. network, a vital communication we leveraged data analytics to strike Being amongst the first in the world to infrastructure, which drives mobile a balance between value and price, receive the iPhone 12, these customers customer experience. allowing us to compete effectively in were greeted with a warm StarHub a crowded and fragmented SIM-only “Hello!” by 3D on-screen avatars of In a November 2020 market report1, market. For these reasons, our giga! StarHub’s Chief of Enterprise StarHub was named market leader in subscriber base has grown five times Business Group and Vice President providing Video, Voice, Gaming, over the past year, with a majority from of Mobile Marketing. 4G Coverage and Upload speed port-in subscribers. experience. We were also named winner of the Download Speed Experience award having achieved average overall download speed which was 8.6% or 4.5 Mbps above our previous high, providing us with an impressive margin of 7 Mbps over our nearest competitor.

1 “Singapore Mobile Network ExperienceReport”, Opensignal.com, November 2020 2 “IMDA IMConnected H1 2020”, Infocomm Media Development Authority, Singapore

36 STARHUB LTD STRATEGY BUSINESS REVIEW GOVERNANCE SUSTAINABILITY FINANCIALS 37 Annual Report 2020 have seen an improvement in customer in customer seen an improvement have further us to and allowed satisfaction by objectives transformation our cost and costs installation reducing of scale. economies realising our to TV+ is a testament StarHub entertainment reimagine ability to intuitive and more via a refreshed us to has allowed One which interface. simplicity, accessibility, greater deliver user and an improved rich content experience. an Unsurpassed for Content Immersive Experience Entertainment immersive that new recognise We to is vital and experiences content TV of our Pay growth the sustainable signed-on we Consequently, business. in FY2020 platforms eight popular OTT on our their content and integrated customers providing hybrid platform, big across experience with a unified and small screens. with top and partnered curated We quality content, deliver to players OTT Disney+ anticipated including the highly agreement signed an exclusive when we Company in Disney with The Walt are January 2021. Our customers all to enjoy world in the among the first their through brands content six Disney ultra- 5G StarHub or on the go over TVs networks. fast StarHub TV+: Value in Flexibility and and in Flexibility TV+: Value StarHub Selection a big step took 2020, we In September with the in our transformation forward TV+. A unique and launch of StarHub option, entertainment first-to-market greater customers TV+ affords StarHub with an all-in-one simplified flexibility TV services, of quality streaming offer options and popular OTT programmes platform. a single on integrated our pricing and consolidated We TV and streaming Fibre plans across and flexibility unlock to platforms experience a unified viewing provide simplified In addition, we customers. for by customers for the set-up process plug-and-play Android introducing These enhancements boxes. set-top . We clocked the clocked . We 2 Looking into FY2020, we will continue to to will continue FY2020, we Looking into through our customers for value create transformation. and digital innovation advantage, With our 5G first-mover the benefit from poised to are we of 5G in adoption accelerated expected Smart Nation ambition. Singapore’s fastest mobile data speed with 23.4 data mobile fastest compared Mbps median throughput our nearest with 22.8 Mbps for nationwide and provided competitor of in excess coverage outdoor service 99.78% in 1H2020. FY2020 had focused on the second on the second FY2020 had focused TV Transformation phase of our Pay and the delivery – enhancing content experience. customer In the first phase, StarHub’s cable-to- phase, StarHub’s In the first in FY2019 has provided migration fibre transformation. our cost for a catalyst a fixed-fee from transitioned have We fibre a variable-fee model to cable with flexibility greater model, providing on a providers of our content most structure. cost variable per-connection PAY TV PAY continues TV Transformation Our Pay on improving focus with a strategic in transformations through margins areas. core two Our high-performance network was network Our high-performance named were we when again recognised in IMDA’s Telco fastest Singapore’s report IMConnected BUSINESS REVIEW CONSUMER

Amongst our portfolio of OTT content providers, we also teamed up with Netflix in March 2020, the world’s leading streaming entertainment provider, to deliver the best of entertainment and superb connectivity to our customers. To ensure the diversity of our offerings, we also have on our platform China-based iQIYI, which owns one of the largest Chinese content libraries in the world; as well as Hotstar, India’s leading video streaming app, bolstering the variety of programmes available on our platform.

Concurrently, we have broadened our channel options to customers, launching Singapore’s first 24/7 dedicated Tennis channel, beIN SPORTS 2, which will feature over 900 live matches from the ATP1000, ATP500, ATP250 and Next Gen Finals tournaments throughout the year. StarHub also signed a multi-year deal The segment was not spared from BROADBAND to broadcast 306 Bundesliga football COVID-19 impact in FY2020, recording matches per season, of which over lower commercial revenue and Our Broadband business remained 200 live matches will be available on advertising due to prudent cost stable in FY2020 with ARPU at $29, StarHub’s platform. management by commercial clients. unchanged from FY2019 due to reduced Overall, Pay TV revenue declined from subscription incentives extended to To cater to the needs of Singapore’s $248.0 million in FY2019 to $187.9 million customers. Accordingly, Broadband multi-cultural society, we were the first in FY2020 while ARPU declined to $39 in revenue remained relatively stable in Singapore to launch three brand new FY2020 from $44 in FY2019. at $176.1 million in FY2020 compared quality Indonesian channels - Citra to $176.4 million in FY2019. Entertainment, Karisma and Pawagam Looking ahead, we are encouraged by Indonesia. We also strengthened our early signs of stabilisation in several In a similar vein to our Pay TV business, Tamil programming with the addition Pay TV indicators in the last quarter our Broadband business saw early of channels such as ADITHYA TV and of FY2020. ARPU was $40 in 4Q2020, signs of stability in late FY2020. 4Q2020 KTV HD to afford our Tamil viewers unchanged from 3Q2020; and 4Q2020 revenue increased to $45.7 million from unsurpassed entertainment across segment revenue was $47.1 million, $45.5 million in 3Q2020, with ARPU 10 Tamil channels. also unchanged from the preceding unchanged at $30 over the period. quarter. Lighter Operating Model; Robust Our Turbo Gamer 2Gbps plan continues Digital Product The segment’s performance had to gain traction in the gaming market, been impacted by the necessary offering two dedicated 1GB fibre We had sought to stabilise the changes to its operating model and connections and a state-of-the-art ROG segment’s performance in FY2020 the ongoing headwinds in the Rapture GT-AC2900 gaming router. The following the considerable churn and competitive landscape. Moving forward, gaming experience is further enhanced impact brought about by the cable- we believe that our efforts will provide with lower-latency and smoother to-fibre migration in FY2019. We are the segment with a stronger footing to gameplay with Garena’s games. pleased to report that the subscriber compete in an increasingly competitive base has remained relatively stable landscape, and a more robust digital Customers are increasingly since the completion of the cable-to- product that will position us well to discerning when it comes to the home fibre migration in September 2019, engage an increasingly discerning broadband experience – this is even declining at a rate of 0.6% on average consumer market. more pronounced with the shift in per month.

38 STARHUB LTD STRATEGY BUSINESS REVIEW GOVERNANCE SUSTAINABILITY FINANCIALS 39 Annual Report 2020 We strive to leverage our superior leverage to strive We as the latest as well network solutions and connectivity technologies the home broadband enhance to which our customers, for experience the for growth will in turn drive to seek we segment. Concurrently, in higher-value deepen our penetration niche segments such as gaming, where of our differentiation the performance us with a provides quality network a niche establish to platform fertile with gamers. consumer behaviour driven by the behaviour driven consumer we year, pandemic. During the global WiFi, a Smart the StarHub introduced to system mesh WiFi networking new and WiFi coverage an unrivalled provide the enjoy to customers for reliability and broadband video streaming best of their home. corner in any experience BUSINESS REVIEW ENTERPRISE

ENTERPRISE BUSINESS headwinds. We intend to leverage Network Solutions ($’m) GROUP our core strength and capability in connectivity, to maximise the returns on our core asset, supported FY2020 391.6 At StarHub, we prepare forward- thinking enterprises to excel in by a comprehensive value chain of tomorrow’s digital world by empowering Enterprise solutions to maintain our FY2019 429.5 them with leading-edge services and growth trajectory. We have identified products, backed by our top-notch three focus areas that we will pursue network capabilities, to realise their with laser-sharp focus: digital transformation today. First, we are leveraging on opportunities in key sectors such as Government, Cybersecurity Services ($’m) Despite a challenging year, our Enterprise business continued to Financial Services, Hospitality, IT deliver sustained growth in FY2020 and Manufacturing, Healthcare, FY2020 220.7 recording revenue of $645.5 million, a Information & Media, Life Sciences and 12.2% increase from $575.2 million in Manufacturing, allowing us to capture a FY2019 145.7 FY2019. The improvement was driven greater share of the growing Enterprise primarily by the strong performance market. We will engage businesses of our Cybersecurity business and seeking to expedite digitalisation in the consolidation of our new Regional underserved SME segment and mid- ICT Services segment following the market space, by expanding our digital completion of the Strateq acquisition touchpoints and enhancing customer Regional ICT Revenue on 30 July 2020. experience.

Charting Our Growth Secondly, we will focus on increasing $33.2M our share of wallet by targeting high- (30 July 2020 to 31 December 2020) growth industries such as financial Moving into FY2021, while the macro- services, education government and economic backdrop is still uncertain, professional services. Concurrently, this brings us both opportunities and

40 STARHUB LTD STRATEGY BUSINESS REVIEW GOVERNANCE SUSTAINABILITY FINANCIALS 41 Annual Report 2020 We are also collaborating with players in players with collaborating also are We case develop to a number of industries technology based on our 5G studies operational enhance and solutions to customer efficiencies and elevate their respective for experience will studies These case industries. and early interests build us to allow the adoption of 5G and momentum for segment over in this our business grow term. the longer with partnered we During the year, multi- a complete to Mobile U Malaysia’s call conference video party roaming pave to technology 5G standalone over crystal- enjoy to businesses the way for and communication and lag-free clear Rigorous borders. across entertainment achieving results, positive yielded tests 1.3Gbps speeds of over download of under 5ms on average. and latency when 10 times faster This is almost 4G technologies. existing to compared insights performance Important trial the successful from gleaned foster to both companies also allows the optimal establish to collaboration out when 5G rolls experience network in both countries. commercially As part of our ongoing 5G trials, in the player a key partnered we 5G provide to aviation industry critical support mission to coverage emergency (MCC) for communications pursue to will continue situations. We 5G and opportunities through growth A demonstration at the APEX 5G centre launch in January 2020, at the APEX 5G centre A demonstration sector. the healthcare for applications new enable utilising 5G to To lay the ground for future growth, we we growth, future for lay the ground To engaging with customers currently are 5G through adopters early who are with solution trials and collaborating the rich possibilities explore to partners in will unlock technology the new such as private industries emerging and edge computing. networks disruptive With the aim of creating the and solutions for 5G innovation and StarHub market, Singapore the established Polytechnic Nanyang & Experience Application NYP-StarHub 5G (APEX 5G) in January for Centre 5G and practical 2020. Innovative developed and applications technologies will extend the APEX 5G centre through of smart 5G solutions for our portfolio urban solutions retail, the healthcare, sectors. manufacturing and advanced World’s first 5G standalone roaming trial, in collaboration with U Mobile Malaysia. with U Mobile collaboration in roaming trial, standalone 5G first World’s We are encouraged by the positive by the positive encouraged are We our 5G Biz+ plans, to response market customers enterprise which enable working distributed implement to productivity increasing arrangements, Our Biz+ plans agility. and business SmartUC 5G connectivity, combine and popular softphone capabilities in a single applications productivity to users allowing Bundle, Office Mobile location. 24x7 at any given work Offering ultra high-speed, larger high-speed, larger ultra Offering 5G latency, bandwidth and low new unlock to promises technology the for and applications possibilities Our early-mover sector. Enterprise 5G market in the emerging advantage and unique us with a strong provides 5G engage early edge to competitive the build in role and play a key adopters future. digital out of Singapore’s 5G for Enterprise 5G for Thirdly, we will pursue new growth growth new will pursue we Thirdly, technologies new opportunities through acquisitions such as 5G and strategic our enterprise which will strengthen revenue and provide capabilities diversification. we will continue to strengthen our strengthen to will continue we us allowing ecosystem, partnership and product our service enhance to solutions. with best-in-class offering BUSINESS REVIEW ENTERPRISE

IoT in industries such as Construction, we are digitalising the customer Logistics, and Manufacturing to develop journey to enhance our ability to be innovative solutions for smart facilities more responsive to the needs of the management, robotics and logistics to market. Our Business Manager App drive incremental revenue streams. was revamped in FY2020 to deliver a simplified and consistent user We will continue to expand and harness experience across desktop and mobile our 5G partnership ecosystem to platforms. Value is extracted from data collaborate and innovate solutions to afford enterprise customers a more underpinned by the convergence of efficient and personalised service and fixed and wireless platforms and reduced time-to-market product and technologies, and ultra high-speed services. connectivity. We enhanced our online store Digital At The Core experience with a wider range of enterprise products tailored for SME Our Enterprise digital strategies revolve customers. Focusing on enhancing around two primary initiatives: the productivity and business flexibility, our digitalisation of our customer journey improved SME product range includes and the strengthening of our portfolio of 5G Biz+ plans, SIM-only mobile plans, Enterprise digital solutions. Broadband, and Smart UC Mobile.

To provide enterprise customers with a During the year, one of the key leading and differentiated experience, achievements for StarHub was the acquisition of Strateq, a data-driven business solutions and information and communications technology (ICT) company. The benefits of this acquisition are multi-fold. With this acquisition, we are able to tap on Strateq’s digital capabilities to bolster our portfolio of Regional ICT services and creating greater value for our customers on their digitalisation journey. Strateq’s growing presence in the region also opens the door to new opportunities for StarHub in other geographies, while Strateq gains access to StarHub’s stronghold in Singapore to deepen its footprint in Singapore.

Contributing $33.2 million in revenue since the acquisition completed in July 2020, Strateq is working closely with StarHub to uncover collaborative growth opportunities for both parties over the mid-term. Concurrently, Strateq has mapped a growth path of its own, identifying four growth pillars that seeks to build upon its 30 years of proven track record and in-house capabilities to build proprietary and customised digital solutions for customers. A refreshed mobile app experience for business customers to manage their services with ease and expediency.

42 STARHUB LTD STRATEGY BUSINESS REVIEW GOVERNANCE SUSTAINABILITY FINANCIALS 43 Annual Report 2020 provided a window of opportunity for of opportunity for a window provided business into and tap transform us to in point, shifts. As a case paradigm delays and tender with IT projects in impact the industry to continuing seize to pivoted have we the near term, by dispersed opportunities presented increased that have arrangements work This is of connectivity. the importance customers enterprise so for especially the streamline seeking solutions to across management of networks centres. and data locations multiple Peak Silver partnered we On this front, product SD-WAN a global introduce to customers providing the market, to their over and visibility control greater operations. network a partnership also announced We FSP ADVA’s harness to with ADVA 1 Layer Optical 3000 ConnectGuard™ StarHub power to encryption technology SDS With StarHub Service. SDS Secured customers enterprise Service, Secured and confidential managing highly be can information mission-critical between transfers that all data assured sites recovery disaster their offices, encrypted, fully are centres and data which is level, network the fibre to down by StarHub. owned and fully operated in customers support enterprise To efficient AI-powered deliver their bid to solutions by bridging organisational and technology, with infrastructure data partner be the digital to intend we digital their enable to enterprises for StarHub Hyperscale Data Centre @ Centre Data Hyperscale StarHub SGP1 in the AirTrunk located Loyang in partnership was established campus data hyperscale a leading with AirTrunk, Coming online (HDC) specialist. centre centre 2020, our data in December access customers enterprise affords the to that caters HDC services to enterprises from demands increasing such as e-gaming, and hyperscalers providers. e-sports and e-commerce sign, the phase one In an encouraging Data Hyperscale of StarHub release by received was warmly Centre the market. and challenging In an uncertain has COVID-19 environment, operating Launched in December 2020, the StarHub Hyperscale Data Centre @ Loyang located in the AirTrunk in the AirTrunk located @ Loyang Centre Data Hyperscale 2020, the StarHub Launched in December efficiency. and power managed services one-stop ecosystem, interconnected flexibility, provides SGP1 campus The data centre industry continues to to continues industry centre The data to servers simple hosting from evolve infrastructure enabling hybrid digital With this change, enterprises. for demand regional is an increasing there gaming, video and e-commerce, from requiring companies streaming live options with low- redundancy multiple by Buttressed connections. latency and robust centre data our high-tech benefit poised to are we 5G advantage, trend. industry this nascent from The Evolution of Managed Services The Evolution To grow its Enterprise Business Business its Enterprise grow To segment, Strateq Solutions business deliver to its expertise will enhance software analytics, data solutions for AI engineering, artificial intelligence, It will also chatbots and eCommerce. centre and data its cloud enhance engage SMEs with a total to capabilities centre solution and upsell its data cloud offering. business-continuity Moving forward, Strateq intends to to intends Strateq forward, Moving of the Petrol share greater capture countries in five solutions market Retail Asia with its proprietary across its Healthcare For applications. intends Strateq Solutions segment, in the US and its presence expand to on cloud-based Malaysia with a focus systems. BUSINESS REVIEW ENTERPRISE

transformation journeys. With superior operational efficiencies and enable network quality and reliability, we business insights. The bespoke mobile will deliver secure services that are app simplified and automated daily accessible on-demand. StarHub had won work processes for bus captains, a tender by the Singapore Institute of reducing time spent on paper-based Technology (“SIT”), which was seeking an administrative and reporting tasks. innovative and efficient way to improve its library operations. We worked Cybersecurity’s Sustainable Growth closely with a team of global solution partners to facilitate a Facial Recognition Since the founding of Ensign in October Authenticated Library Loan Service for 2018, we have charted rapid progress, the university. The first of its kind in recording double-digit annual revenue Singapore, the solution was operational growth and achieving an estimated 16% in an accelerated span of two months, share of Singapore’s security services attesting to the effective working market in our first year of operation. relationship between SIT, StarHub Given the small number of pure-play

Automated library processes at SIT, powered by Face Recognition-enabled authentication and attendance system for a seamless user experience.

and its partners. With this innovative cybersecurity specialists in the region, solution, students can now loan books there is a significant opportunity for us to quickly and seamlessly without the need capture a larger share of the high-growth to tap access cards through the use of cybersecurity market. Facial Recognition and Radio-Frequency Identification (RFID) technology. Our cybersecurity business contributed $220.7 million in FY2020 revenue, up Demonstrating our ability to create 51.4% from $145.7 million in FY2019, innovative solutions, we developed driven largely by our subsidiary, Ensign, BC Click for Go-Ahead Singapore, the region’s largest pure-play, end-to- a bespoke mobile app to improve end cybersecurity services provider. the public transport operator’s

44 STARHUB LTD STRATEGY BUSINESS REVIEW GOVERNANCE SUSTAINABILITY FINANCIALS 45 Annual Report 2020 The Way Ahead The Way continues climate the business While of with a degree change rapidly to our IT and digital uncertainty, positioned us well have transformations generation the demands of the new for to continue disruptions. We and digital and capabilities augment our expertise in customers support our enterprise to agile remain to their endeavour and competitive. BluePass – D’Crypt’s response to COVID-19 – has been deployed in Singapore and other Singapore in – has been deployed COVID-19 to response – D’Crypt’s BluePass such as Indonesia. countries Bespoke app for Go-Ahead Singapore allows for real-time business insights and greater automation. insights and greater business real-time for allows Go-Ahead Singapore app for Bespoke Meanwhile, Ensign’s cryptography cryptography Ensign’s Meanwhile, over D’Crypt, has deployed expert, IoT devices 500,000 units of enterprise This large-scale tracing. contact for contribute to is expected project performance Ensign’s to positively in FY2021. Despite the operating challenges brought brought challenges operating the Despite Ensign has set itsabout by COVID-19, opportunities, regional sights on new deepening their concurrently while The 5G roll markets. in existing footprint in the region countries outs by various Cybersecurity will also spur demand for services. In a bid to maintain its strong revenue revenue its strong maintain In a bid to Ensign will pursue trajectory, growth which projects, complex and more larger reputation built a strong it has quickly in invest to also continue It will for. and bolster of capabilities its suite bring greater to partner collaborations customer its broadening to innovations base, in which Ensign has identified opportunities in Industrial,sectorial and Healthcare. Manufacturing The segment also contributed an The segment also contributed of $7.1 million in FY2020, profit operating a recorded a loss from a turnaround ago. year