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Are We Ready for 4K/UHD

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Are We Ready for 4K/UHD October 2018 NEWS & VIEWS 5 www.apb-news.com | OCTOBER 2018 | VOLUME 35 | ISSUE 9 NEWS & VIEWS 6 CREATION 16 MANAGEMENT 18 DISTRIBUTION 22 X-PLATFORM 24 W O R L D I N B R I E F Singapore edges closer Are we ready for 4K/UHD TV? to digital switchover SINGAPORE – Singaporean households who have not made the switch to digital TV receivers are now seeing a smaller picture ‘We are simply not there yet’ on their existing TV screens, as a visual reminder that all analogue KUALA LUMPUR – Imagine watch- ❝We have TV signals will be switched off ing your favourite football team on acquired some 4K/UHD-capable in the republic by 31 December TV in details so vivid that you can cameras, but this 2018. actually see the bead of sweat is merely due trickling down a player’s forehead. to compelling New Zealand leads This is exactly what Astro is prices, and not smart TV adoption promising Malaysian football fans, as a part of our as the pay-TV satellite operator plans to go 4K/ WELLINGTON – According to UHD. Going 4K/UHD will demand a new report by global market prepares for the launch of a 4K/ much more financial and manpower intelligence firm IHS Research, Ultra HD (UHD) service by the end resources, and we are simply not New Zealand is now one of the of this year. there yet.❞ leading adopters of smart TV. At a live outdoor 4K/UHD — Dr Ahmad Zaki Mohd Salleh, Director, Technical Operations, New Zealanders now own an broadcast of the opening matches TV Networks, Media Prima average of 4.2 electronic devices, of the 2018/19 English Premier PHOTO CREDIT: ISTOCK BY GETTY BY IMAGES ISTOCK CREDIT: PHOTO of which 77% are ‘smart devices’. League (EPL) season in August this critical areas. While 4K/Ultra HD (UHD) can bring about a more immersive viewing year, Lee Choong Khay, chief of experience, many broadcasters in Asia have not truly considered launching 4K/ “I’m afraid, until these financial Huawei launches sports at Astro, said: “At Astro, we UHD services, preoccupied as they are with making the transition to digital matters are put to rest, 4K/UHD OTT platform are committed to providing a bet- television. and other new technologies shall SHENZHEN – Huawei has ter viewing experience for sports be on the back-burner until a later launched its own over-the-top fans in Malaysia. As such, we will to offer our viewers a premium Dr Ahmad Zaki Mohd Salleh, date.” (OTT) platform in Spain and Italy. embrace the latest technology, 4K/ viewing experience.” director, technical operations, TV He also questioned the public The service, available on Huawei UHD, to enhance our customers’ Will Astro’s initiative herald the networks, Media Prima, shares readiness, or lack thereof, in terms and Honor devices, offers a viewing experience. introduction of more 4K/UHD ser- with APB: “The media landscape is of 4K/UHD-ready TV sets. The libra ry of local and international “Besides the EPL, we will also vices in the region, or should a more extremely challenging in Malaysia major ity of the Malaysian popula- content. bring Formula One racing events pragmatic approach be adopted and most of our financial resources tion, Dr Ahmad Zaki believes, have and blockbuster movies in 4K/UHD where 4K/UHD is concerned? have to be used for other more 8 8 Australia tests DVB-T2 transmission robustness/payload BY JOSEPHINE TAN in the Sydney area. The trial, according to to-air TV delivers its service to 99% of the Broadcast Australia, is a “world first” for population, and over 20 million Australians SYDNEY – In cooperation with Free TV, ABC 7MHz very high frequency (VHF) transmis- tune into TV every week. This trial is an and SBS, Broadcast Australia has conducted sions with off-air fed ultra high frequency important part of ensuring that when the trials of the DVB-T2 broadcast technology (UHF) repeater sites operating in a single time is right, the terrestrial TV platform is PHOTO CREDIT: ISTOCK BY GETTY BY IMAGES ISTOCK CREDIT: PHOTO frequency network (SFN) using multiple ready for the next stage of its evolution, and Broadcast Australia, alongside Australian broadcasters ABC and SBS as well as FTA physical layer pipes. that it can deliver the best possible viewing organisation, Free TV, have conducted DVB-T2 Peter Lambourne, CEO of Broadcast experience.” trials. Australia, commented: “Terrestrial free- 8 8 www.idealsys.com 2 EDITORIAL October 2018 (volume 35 issue 9) Complete your digital EDITORIAL managing editor Shawn Liew, [email protected] contributing editor (technology) transition journey first ... Karl K Rossiter, [email protected] news editor Josephine Tan, [email protected] CORRESPONDENTS before going for 4K/UHD n India Shirish Nadkarni, [email protected] n USA We have heard this argument before: ‘Go for 4K/ delay the roll-out of digital TV services. Mike Feazel, [email protected] Ultra HD (UHD); it offers four times the resolu- Thus, 4K/UHD, at this moment, is a non se- PRODUCTION tion of HD, bringing with it a level of clarity and quitur, suggested Dr Ahmad Zaki Mohd Salleh, production editor vibrancy that will re-shape the entire viewing director, technical operations, TV Networks, Media Zuraini Ridzwan, [email protected] experience.’ Prima. Notwithstanding the extra financial and junior sub-editor Eva Meango, [email protected] Some of us have seen the evidence for our- manpower resources that will be required to senior multimedia designer selves — particularly for content genres such as launch 4K/UHD services, the entirety of Media Raymund Jaudian, [email protected] sports, 4K/UHD immerses viewers in the thick of Prima’s internal processes are still centred around ad/office administrator the action, as if we were technologically trans- the provision of HD services, Dr Zaki revealed. Irene Lok, [email protected] accounts manager ported into the bowels of some of the most iconic And that, in a nutshell, is perhaps the biggest Tan Hui Min, [email protected] sports stadiums around the world. conundrum currently facing many broadcasters MARKETING By the end of this year, sports fans in Malaysia in Asia today. 4K/UHD, after all, is not the only chief marketing officer will be able to embark on their very own 4K/UHD emerging technology that promises to allow Kylie Chua, [email protected] journey, as Astro prepares to launch a dedicated broadcasters to offer a more immersive viewing director - sales & marketing 4K/UHD service based primarily around sports experience, and also to create more effective and Jessie Tan, [email protected] senior executive - sales & marketing content. sustainable workflows. Joey Moh, [email protected] While Astro’s initiative should perhaps be For broadcasters still operating in SD, there CIRCULATION & PROMOTIONS applauded as they look to gain first-mover ad- is just not enough incentive for them to leapfrog Kylie Chua, [email protected] vantage in 4K/UHD deployment — and there is directly to 4K/UHD; for those exploring how tech- PUBLISHING nothing to suggest that 4K/UHD will not take off in nologies like IP, AI and blockchain can bring about publisher/editorial director the long-term — is the time right for Asian broad- more operational efficiencies, there must be an Andrew Yeo, [email protected] casters to consider launching 4K/UHD services? underlying realisation that unless they go fully Perhaps, this question should be considered digital, they are unlikely to enjoy the full benefits MEDIA REPRESENTATIVES n China from a region-specific perspective. In South-east that these technologies can offer. Yang Ou Asia, where a 2020 timeframe to complete the So, while it may sound archaic in an increas- BEIJING BUNCH EXHIBITION SERVICES LTD digital switchover has been set by the Associa- ingly evolving media landscape characterised by Room 501/B1, Thunis Development Building, No. 11 Huixin East Street, tion of South-east Asian Nations (ASEAN), many the prominence of online digital content provid- Chaoyang District, Beijing 100029 Tel: +86-10-6482 3808-106 broadcasters remain at risk of missing the dead- ers, the completion of the digital transition cannot Fax: +86-10-6482 3670 line. come fast enough for many broadcasters — and E-mail: [email protected] In Singapore, all analogue TV signals will be viewers — in Asia. n Japan Mikio Tsuchiya switched off this December 31 — an encouraging WORLD MEDIA SERVICES INC development, although it must be noted that the 3-35-1-302, Hongodai, Sakae-Ku, Yokohama 247-0008 Tel/Fax: +81-45-891-1852 original target was end-2017. E-mail: [email protected] In Malaysia, the outlook is less certain. An n USA & Canada on-going dispute between MYTV — the body Gary L Rhodes SEDOR MEDIA INC tasked to oversee the digital switchover in the SHAWN LIEW MANAGING EDITOR 45 Florence Avenue, Leonardo, NJ 07737, USA country — and FTA broadcasters is continuing to Tel: 1-848-757-2930 E-mail: [email protected] APB PANELLISTS Asia-Pacific Broadcasting is published by: Stay connected to Editec International Pte Ltd 61 Tai Seng Avenue #05-01 Find us on Facebook Print Media Hub @ Paya Lebar iPark n www.facebook.com/APBnews Singapore 534167 Tel: 65 6282 8456 Editec Internationalwww.apb-news.com Pte Ltd Get Twitter updates Dr Peter Siebert Stan Moote Andrew Anderson n www.twitter.com/APB_News Executive Director CTO Head of Broadcast The DVB Project IABM Operations Seven Network (Operations) Ltd All rights reserved. MCI (P) 020/08/2018 PPS 985/06/2013(022995) Printed by Markono Print Media Pte Ltd THIS IS STATE-OF-THE-ART WIRELESS COMMUNICATION BOLERO WIRELESS INTERCOM · As a standalone solution
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