Marketing Solutions 2017 Online | In Print | In Person | Direct Marketing | Content Marketing | Market Research Online In print In person Content Direct Research
We have the answers to your marketing challenges Lloyd’s Loading List marketing solutions Amidst uncertainty and change, marketing and advertising decisions are more challenging than ever. Trying to evaluate return on I need people to understand more about what we do investment and making the correct choices from so many options, has only made this process more difficult. I need to drive more traffic to my website
Whatever your challenge, a multichannel campaign delivers the best results because I need the right people to engage with my content our audience engage with us and your message in many different ways. Our team will recommend the right channels for you depending upon your specific marketing I need to create quality leads for my sales team challenges. Our four key channels are online, in print, in person and direct.
I need to know what the market thinks of me Why Lloyd’s Loading List? uu Since 1853 we’ve been the essential work tool shippers turn to when looking for a solution to their global freight needs. uu Regularly engage a high value subscription audience. Marketing messages placed in front of an engaged audience perform better, enabling you to deliver the best Online In print In person Content Direct Research results for your business. uu Whether online, in print, in person or direct, our team will work with you to continuously improve your results and deliver independently vetted metrics and high quality reports. This helps you demonstrate the true ROI of your marketing investment.
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Audience Breakdown
Industry types
Transport operators including shipping lines and NVOCCs Freight forwarders 22% Cargo owners Other related industries including port operators 44% 20% and liner agents 14%
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Audience Breakdown
Engagement behaviour Audience geo-split
Monthly unique visitors EMEA 34,386 66%
Monthly page views APAC 109,533 18%
Average time on site Americas 3.12 minutes 16%
Pages per visit 2.4 pages How our audience are influenced by marketers?
We asked our subscribers what influences them to engage with marketing and advertising, giving us an invaluable insight into your prospects, and help you increase your brand exposure and lead generation. Here are the results and how our multi-channel solutions will help you achieve your marketing goals:
How will 5 seconds in view I know and I can clearly Engage me you solve I want trust the understand in my own 74 % 86% 67% my business 88% proof 30% = 79% greater brand your USP language challenge? brand recall Align your brand with the esteem Create your marketing message to Network with your prospects at Use our new direct marketing Advertising with Lloyd’s and industry trust associated with highlight your USP and stand out the Global Freight Awards through solution to contact our database Loading List allows you to Lloyd’s Loading List. Building your from your competitors sponsorship, get to know what’s with testimonials and case studies localise the language of your brand trust with the right audience happening in the industry and follow to influence your audience with your marketing messages to increase up with direct marketing on industry business capabilities and success geographical exposure challenges and developments
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Our Channels
Online In print In person Direct Research
For the first time we are allowing We can provide market research you direct access to the worldwide services to help freight sector decision makers in our database for clients uncover trends and your direct marketing efforts. Direct insights to better understand Trusted insight on key industry Received by 4,400 UK & Irish freight mail lists can be delivered to your their customer, the competitive Awards Sponsorship trends, developments, companies, contacts providing the market mailing bureau for you to contact landscape and their brand Global Freight Awards are the must sectors and regions since 1853. leading solution for any company via post. Or allow InformaDATA, perception. attend event in the global freight lloydsloadinglist.com that wants to engage shippers. our Direct Marketing Manager, to industry. Each November over deliver your email marketing piece 500 freight professionals gather directly to the inboxes of these Lloyd’s Loading List in London to celebrate freight executives. By segmenting the data daily email bulletin forwarding excellence. Our email is sent to 29,000 to your specifications – industry, registered users and drives most of job function, geography and more, the traffic to lloydsloadinglist.com. let us custom build a marketing list Its global reach offers you access to The world’s leading magazine for for you to target these key players a captive audience of shippers. anyone involved in the box industry. in your chosen sectors – giving you more marketing reach, more leads and more results.
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Online Advertising
4 1 Lloyd’s Loading List website Daily Email Bulletin Ensure your message engages the key The daily email bulletin is sent to all subscibers people who need your products and and drives most of the traffic to lloydsloadinglist. services. Our creative range of online com. All campaigns should include advertising solutions offers a fantastic way to get a on the bulletin to ensure the best results. direct response: 5 The Lloyd’s Loading List daily email bulletin 1 Leaderboard 728x90px offers you access to the people you need to This high profile billboard style promotion reach and is proven to be most effective for ensures you are at the front of your customers direct response campaigns. 2 minds when they are making a buying decision 4 Top banner 468x60px 2 MPU 300x250px The most prominent advert on the site helping to 6 5 MPU 300x250px 3 drive the best results for your campaign 6 Bottom banner 468x60px 3 Skyscraper 120x600px Our best value premium advert will put you in front of your target audience
Add impact to your campaign Rates
Roadblock Re-Target & Geo Target Run of Site £ per week Daily Email Bulletin £ per week Ideal for a brand or product launch when the aim We can automatically ensure the right message is MPU £950 MPU £950 is to get attention quickly and effectively. You own delivered in each market and that your customers Leaderboard £800 Leaderboard £700 every advert on the page so users cannot miss see different artwork each visit to maximise your message message impact Skyscraper £650 Skyscraper £450 Substantial discounts are available for multi-week campaigns - speak to your sales contact for further details
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Print Advertising
Trade Directory Advertising
export directory Lloyd’s Loading List 15th May 2017 For 164 years Lloyd’s Loading List has been the essential weekly work tool UK export shippers turn to when looking for a supplier to move their cargo. In 2016 over MARRICK MARINE TEL: 003232311826 100,000 freight forwarders and BCOs used our weekly Trade Directory section, and its A N T W E R P 1 Email: [email protected] Direct weekly sailings containers / conventional sister online search tool, to find the best supplier to move freight to their location of Ro/Ro to/from TILBURY and LIVERPOOL International Shipping, Forwarding and Transport Visit our website @ www.marrick.co.uk
choice. ******abHaUl InTERnaTIonal lTD - abnoRMal loaD/PRoJECT CaRGo/HEaVY lIfT -ConTaCT: PaUl T: 01482 377070 f: 01482 377063 E: [email protected] WWW.abHaUl.Co.UK InTERsPan fREIGHT solUTIons, CoMPREHEnsIVE GRoUPaGE/fTl/PaRT loaD/EXPREss/aDR sERVICEs TEl: 0161 8220924 oR 01992 660545 EMaIl: [email protected] 3 TRans-EURoPEan TRaIlER sERVICEs lTD. fUll/PaRT-loaD TRaIlER sERVICE. CoMPETITIVE RaTEs. TEl: 01476 570077. EMaIl: [email protected] WWW.TETs.Co.UK aPaPa, nigeria (nG) 06 27n., 003 22E. 1 Highly visible and ultra effective, these big colour adverts will nIlE DUTCH (fC) ...... l _ __ lonDon ...... My15 Jsa Global ...... s9 Strip adverts: bolloRE/Tsl - WEEKlY GRoUPaGE/fCl ...... l _ __ lonDon/ManCHsTR/bRaDfoRD/b'HaM ...... Continuous bolloRE/Tsl ...... ensure your company stands out from the crowd on your choice of destination, foR CoMPETITIVE RaTEs anD booKInGs PlEasE ConTaCT PaUlInE - TEl: 0151 243 6924 EMaIl: [email protected] 2 MsC DIRECT sERVICE ...... l _ __ fElIXsToWE...... Continuous MsC ...... s2 driving response and new freight jobs direct to your sales team. ECU-lInE lCl sERVICE ...... n _ __ lonDon/abERDEEn/b'HaM/ManCHsTR...... Continuous ECU WoRlDWIDE UK lTD ...... f19 WEEKlY fCl sERVICE ...... f _ __ fElIXsToWE/l'Pool ...... Continuous ConTaInERlIfT sERVICEs lTD ...... 1 aPIa, samoa, The independent state of (Ws) 13 48s., 171 45W. KC lInER aGEnCIEs lTD - fCl/lCl/RoRo - TEl: 0141 420 1700 - EMaIl: [email protected] - WWW.KClInER.Co.UK 2 Contract lines: This option works with a display advert publicising your contact aQaba, Jordan (Jo) 29 32n., 035 00E. Geography details. It shows your key company information including service description, Sign up for live Simplified’ quotes on E2C at AQABA receiving points within the UK, and service frequency. Weekly direct service www.ecuworldwide.com LCL/FCL
3 This concise, single line description of your service will communicate GloVIs VEssEl (Ro/Hl/Cv) ...... l _ __ soUTHaMPTon ...... My15 KEsTREl lInER aGEnCIEs lTD ...... s4 Trade lines: nMT lInEs VEssEl (RoRo)...... l _ __ soUTHaMPTon/K'HolME ...... Continuous nMT InT'l sHIPPInG UK lTD ...... your specific service proposition on your key trade routes to our subscribers. foR RaTEs anD booKInGs PlEasE ConTaCT [email protected] TEl: 02380 236313 faX: 02380 638390 HoEGH aUTolInERs RoRo sVC (Ro/Cv) Mon ...... l _ __ soUTHaMPTon/n'CasTlE ...... Continuous HoEGH aUTolInERs ...... s5 WEEKlY ConTaInER GRoUPaGE/fCl sERVICE ...fC _ __ lonDon ...... My15 EXCEl sHIPPInG lTD ...... f12 WEEKlY GRoUPaGE sERVICEs ...... C _ __ lonDon ...... My15 GlobElInK falloW lIMITED ...... IbC lCl, fCl, ooG, bREaK bUlK & RoRo ...... nC _ __ lonDon ...... Continuous VanGUaRD loGIsTICs/oCEan EXPREss .... f8 Please speak to your sales contact for further details. WEEKlY GRoUPaGE sERVICEs ...... n _ __ lonDon/bRaDfoRD ...... Continuous anDanTE fREIGHT lTD ...... 7 nEba sHIPPInG lInE (Ro/Cv/fC) ...... C _ __ lonDon/HaRWICH/ManCHsTR ...... Continuous nEba fREIGHT ......
foR RaTEs anD booKInGs PlEasE Call 020 8642 9190 / faX: 020 8642 9909 / EMaIl: [email protected] CaRDInal MaRITIME (lCl/fCl/PRoJ/ConV) ...... nC _ __ lonDon/ManCHsTR/GlasGoW/b'HaM ...... Continuous CaRDInal MaRITIME lTD ...... f17 WEEKlY fCl sERVICE ...... f _ __ fElIXsToWE/l'Pool ...... Continuous ConTaInERlIfT sERVICEs lTD ...... 1 RV sHIPPInG - RoRo/fCl ...... f _ __ soUTHaMPTon ...... Continuous RV sHIPPInG lTD ......
foR RaTEs anD booKInGs Call 01978 660681 oR EMaIl: [email protected] WWW.RVsHIPPInG.Co.UK aRbIl, Iraq (IQ) 36 12n., 044 01E. MaGna CHaRTER lInE (fCl/ooG/ConV/PRoJ) ...... l _ __ lonDon ...... My15 TUsCoR lloYDs (UK) lTD ...... f6 IRIsl fCl/bREaK bUlK/RoRo...... l _ __ lonDon/IMM'GHaM/f'sToWE ...... My15 KEsTREl lInER aGEnCIEs lTD ...... s4
DIRECT WEEKLY GROUPAGE SERVICE BY OWN EQUIPMENT. OFFICES IN AZERBAIJAN, GEORGIA, TURKEY, ERBIL IRAQ AND TURKMENISTAN 0208 311 9111 [email protected] www.ikralogistics.com
KC lInER aGEnCIEs lTD - fCl/lCl/RoRo - TEl: 0141 420 1700 - EMaIl: [email protected] - WWW.KClInER.Co.UK RJ InTERnaTIonal fREIGHT lTD - fUll/PaRT loaDs/GRoUPaGE/abnoRMal loaDs/saT TRaCKED/DRIVER aCCoMP - T: 01625 858858 f: 01625 858820 E: [email protected] aRICa, Chile (Cl) 18 30s., 070 20W. HaMbURG sUD sERVICE (fC)...... l _ __ lonDon GaTEWaY ...... Continuous HaMbURG sUD UK bRanCH ...... f12 WEEKlY sERVICE (lCl / fCl) ...... C _ __ lonDon ...... My15 GlobElInK falloW lIMITED ...... IbC sEafaIR fCl/lCl sERVICE ...... nC _ __ lonDon ...... My15 sEafaIR (UK) lIMITED ...... 11 lCl, fCl, ooG, bREaK bUlK & RoRo ...... nC _ __ lonDon ...... Continuous VanGUaRD loGIsTICs/oCEan EXPREss .... f8 aRKHanGElsK, Russian federation (sU) 64 32n., 040 30E. lCl, fCl, ooG, bREaK bUlK & RoRo ...... nC _ __ lonDon ...... Continuous VanGUaRD loGIsTICs/oCEan EXPREss .... f8 aRRECIfE, spain (Es) 28 57n., 013 33W. W.E.C. lInEs (fC) ...... l _ __ lIVERPool/TIlbURY/f'sToWE ...... Continuous Jsa Global ...... s9 GRoUPaGE/fCl/aIR ConsolIDaTIon ...... Cb _ __ lonDon ...... Continuous T C fREIGHT sERVICEs ......
***For further details please contact Tim or Cathy on telephone: 020 8890 7888 or fax: 020 8890 9555*** aRUba IslanD, aruba (aa) ._see under oRanJEsTaD_ aRZEW, algeria (DZ) 35 53n., 000 17W. 7 / Lloyd’s Loading List | informa MCl EXPREss (Hl/Cv/fC) ...... l _ __ lonDon ...... Contact us to discussMy15 KE yoursTREl lInER amarketingGEnCIEs lTD ...... s4 solutions asalUYEH, Iran (IR) 27 28n., 052 36E. IRIsl fCl/bREaK bUlK/RoRo...... l _ __ lonDon/IMM'GHaM/f'sToWE ...... [email protected] KEsTREl lInER aGEnCIEs lTD ...... s4 KC lInER aGEnCIEs lTD - fCl/lCl/RoRo - TEl: 0141 420 1700 - EMaIl: [email protected] - WWW.KClInER.Co.UK 10 www.lloydsloadinglist.com In print
Print Advertising
Display Advertising
If you need to make a big impact quickly, display advertising is the answer. Adverts appear on the covers and within the UK’s only weekly freight news section to ensure your brand and service offering is communicated and generates lots of business from the UK’s freight buying community.
ECU Worldwide is a global NVOCC that operates a wide array of LCL services to niche markets. We promote these trades comprehensively through Lloyd’s Loading List’s weekly print directory, as this allows us to advertise our services comprehensively at low cost, driving valuable new business to our door.” ECU Worldwide
Display adverts start at just £100 per week – please speak to your sales contact for further details.
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Event Sponsorship
The Global Freight Awards is the most established It was a great experience to and prestigious awards program in the freight forwarding world. To ensure the largest number of sponsor the award for the quality entries the 2017 Awards will be marketed Consolidator of the Year, and we to over 50,000 freight companies, including over are happy to have contributed 300,000 shippers through Lloyd’s Loading List. to such a fantastic event. Congratulations to the award The combination of a continuous marketing program to drive entries, promote the Finalists and eventual Winners, winners ECU Worldwide, and allied to a rigorous judging process leads to true excellence many thanks to the organisers for being identified. The 2017 awards will culminate with the Awards’ evening on Thursday 16th November in London. such a memorable evening. Speak to your sales contact for sponsorship details. Maersk Line UK & Ireland
Why sponsor? uu Support the best of the best: the Awards are the The ideal opportunity global standard of success for freight companies for marketing, uu Credibility sells: positioning your organisation networking, and alongside the best companies in freight is marketing that money can rarely buy brand awareness in the freight industry. uu It’s all about relationships: a unique opportunity to build lasting relationships with the most successful Corrigan Bentley businesses in freight
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Content Marketing
Lloyd’s Loading List’s content marketing solutions provides you with a strategic marketing approach focussed on creating and distributing informative, relevant and valuable content to stimulate, educate and influence a clearly-defined target audience and, ultimately, to drive profitable marketing outcomes.
Our commercial editors will work with you to craft your messages, develop multi-purpose content assets and deliver thought-leadership campaigns via digital, print, social and offline channels.
Content marketing capabilities include: uu Content creation (articles, whitepapers, infographics, webinars) uu Sponsored content distribution uu Lead generation uu Campaign performance analysis and optimisation
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Direct Marketing
Lloyd’s Loading List now provides Direct Marketing Solutions with emails and traditional postal services Available. This new service gives you direct access to the decision makers that count, including over 50,000 cargo owners worldwide.
uu Lloyd’s Loading List direct mail solutions allow us to cut our data by industry, geographic area and job function and send your message direct, cutting out wastage and increasing the chances of quality response. uu Generate direct leads after you have built trust in the market through your brand advertising and sponsorship campaigns by contacting our high quality database direct by email and by post.
Please speak to your sales contact to specify the type of person you want to target and to get a price.
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Market Research
Lloyd’s Loading List can provide market research services to help freight sector clients uncover trends and insights to better understand their target audience, competitive landscape and brand perception in the market. Our multi-format research offering allows companies to: uu Develop insightful content assets which are more in tune with the needs of their target audience uu Obtain strategic intelligence on their customers’ buying motivators, brand perceptions and on the viability of new commercial offerings uu Fuel content marketing programs by engaging and nurturing potential buyers in participatory research
Lloyd’s Loading List research capabilities include: uu Online surveys uu Online and in-person focus groups uu Strategic insights studies – for brand and/or industry analysis
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Contact Us
Nick Marsh Head of Sales +44 (0)20 3377 3964 [email protected]
Adrian Skidmore Senior Advertising Sales Executive +44 (0)20 7017 5211 [email protected]
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