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Marketing Solutions 2017 Online | in Print | in Person | Direct Marketing | Content Marketing | Market Research Online in Print in Person Content Direct Research Marketing Solutions 2017 Online | In Print | In Person | Direct Marketing | Content Marketing | Market Research Online In print In person Content Direct Research We have the answers to your marketing challenges Lloyd’s Loading List marketing solutions Amidst uncertainty and change, marketing and advertising decisions are more challenging than ever. Trying to evaluate return on I need people to understand more about what we do investment and making the correct choices from so many options, has only made this process more difficult. I need to drive more traffic to my website Whatever your challenge, a multichannel campaign delivers the best results because I need the right people to engage with my content our audience engage with us and your message in many different ways. Our team will recommend the right channels for you depending upon your specific marketing I need to create quality leads for my sales team challenges. Our four key channels are online, in print, in person and direct. I need to know what the market thinks of me Why Lloyd’s Loading List? u Since 1853 we’ve been the essential work tool shippers turn to when looking for a solution to their global freight needs. u Regularly engage a high value subscription audience. Marketing messages placed in front of an engaged audience perform better, enabling you to deliver the best Online In print In person Content Direct Research results for your business. u Whether online, in print, in person or direct, our team will work with you to continuously improve your results and deliver independently vetted metrics and high quality reports. This helps you demonstrate the true ROI of your marketing investment. 2 / Lloyd’s Loading List | informa Contact us to discuss your marketing solutions [email protected] Online In print In person Content Direct Research Audience Breakdown Industry types Transport operators including shipping lines and NVOCCs Freight forwarders 22% Cargo owners Other related industries including port operators 44% 20% and liner agents 14% 3 / Lloyd’s Loading List | informa Contact us to discuss your marketing solutions [email protected] Online In print In person Content Direct Research Audience Breakdown Engagement behaviour Audience geo-split Monthly unique visitors EMEA 34,386 66% Monthly page views APAC 109,533 18% Average time on site Americas 3.12 minutes 16% Pages per visit 2.4 pages How our audience are influenced by marketers? We asked our subscribers what influences them to engage with marketing and advertising, giving us an invaluable insight into your prospects, and help you increase your brand exposure and lead generation. Here are the results and how our multi-channel solutions will help you achieve your marketing goals: How will 5 seconds in view I know and I can clearly Engage me you solve I want trust the understand in my own 74 % 86% 67% my business 88% proof 30% = 79% greater brand your USP language challenge? brand recall Align your brand with the esteem Create your marketing message to Network with your prospects at Use our new direct marketing Advertising with Lloyd’s and industry trust associated with highlight your USP and stand out the Global Freight Awards through solution to contact our database Loading List allows you to Lloyd’s Loading List. Building your from your competitors sponsorship, get to know what’s with testimonials and case studies localise the language of your brand trust with the right audience happening in the industry and follow to influence your audience with your marketing messages to increase up with direct marketing on industry business capabilities and success geographical exposure challenges and developments 4 / Lloyd’s Loading List | informa Contact us to discuss your marketing solutions [email protected] Online In print In person Content Direct Research Our Channels Online In print In person Direct Research For the first time we are allowing We can provide market research you direct access to the worldwide services to help freight sector decision makers in our database for clients uncover trends and your direct marketing efforts. Direct insights to better understand Trusted insight on key industry Received by 4,400 UK & Irish freight mail lists can be delivered to your their customer, the competitive Awards Sponsorship trends, developments, companies, contacts providing the market mailing bureau for you to contact landscape and their brand Global Freight Awards are the must sectors and regions since 1853. leading solution for any company via post. Or allow InformaDATA, perception. attend event in the global freight lloydsloadinglist.com that wants to engage shippers. our Direct Marketing Manager, to industry. Each November over deliver your email marketing piece 500 freight professionals gather directly to the inboxes of these Lloyd’s Loading List in London to celebrate freight executives. By segmenting the data daily email bulletin forwarding excellence. Our email is sent to 29,000 to your specifications – industry, registered users and drives most of job function, geography and more, the traffic to lloydsloadinglist.com. let us custom build a marketing list Its global reach offers you access to The world’s leading magazine for for you to target these key players a captive audience of shippers. anyone involved in the box industry. in your chosen sectors – giving you more marketing reach, more leads and more results. 5 / Lloyd’s Loading List | informa Contact us to discuss your marketing solutions [email protected] Online Online Advertising 4 1 Lloyd’s Loading List website Daily Email Bulletin Ensure your message engages the key The daily email bulletin is sent to all subscibers people who need your products and and drives most of the traffic to lloydsloadinglist. services. Our creative range of online com. All campaigns should include advertising solutions offers a fantastic way to get a on the bulletin to ensure the best results. direct response: 5 The Lloyd’s Loading List daily email bulletin 1 Leaderboard 728x90px offers you access to the people you need to This high profile billboard style promotion reach and is proven to be most effective for ensures you are at the front of your customers direct response campaigns. 2 minds when they are making a buying decision 4 Top banner 468x60px 2 MPU 300x250px The most prominent advert on the site helping to 6 5 MPU 300x250px 3 drive the best results for your campaign 6 Bottom banner 468x60px 3 Skyscraper 120x600px Our best value premium advert will put you in front of your target audience Add impact to your campaign Rates Roadblock Re-Target & Geo Target Run of Site £ per week Daily Email Bulletin £ per week Ideal for a brand or product launch when the aim We can automatically ensure the right message is MPU £950 MPU £950 is to get attention quickly and effectively. You own delivered in each market and that your customers Leaderboard £800 Leaderboard £700 every advert on the page so users cannot miss see different artwork each visit to maximise your message message impact Skyscraper £650 Skyscraper £450 Substantial discounts are available for multi-week campaigns - speak to your sales contact for further details 6 / Lloyd’s Loading List | informa Contact us to discuss your marketing solutions [email protected] In print Print Advertising Trade Directory Advertising EXPORT DIRECTORY Lloyd’s Loading List 15th May 2017 For 164 years Lloyd’s Loading List has been the essential weekly work tool UK EXPORT shippers turn to when looking for a supplier to move their cargo. In 2016 over MARRICK MARINE TEL: 003232311826 100,000 freight forwarders and BCOs used our weekly Trade Directory section, and its A N T W E R P 1 Email: [email protected] Direct weekly sailings containers / conventional sister online search tool, to find the best supplier to move freight to their location of Ro/Ro to/from TILBURY and LIVERPOOL International Shipping, Forwarding and Transport Visit our website @ www.marrick.co.uk choice. ******ABHAUL INTERNATIONAL LTD - ABNORMAL LOAD/PROJECT CARGO/HEAVY LIFT -CONTACT: PAUL T: 01482 377070 F: 01482 377063 E: [email protected] WWW.ABHAUL.CO.UK INTERSPAN FREIGHT SOLUTIONS, COMPREHENSIVE GROUPAGE/FTL/PART LOAD/EXPRESS/ADR SERVICES TEL: 0161 8220924 OR 01992 660545 EMAIL: [email protected] 3 TRANS-EUROPEAN TRAILER SERVICES LTD. FULL/PART-LOAD TRAILER SERVICE. COMPETITIVE RATES. TEL: 01476 570077. EMAIL: [email protected] WWW.TETS.CO.UK APAPA, Nigeria (NG) 06 27N., 003 22E. 1 Highly visible and ultra effective, these big colour adverts will NILE DUTCH (FC) .............................................................L _ __ LONDON ........................................................................... My15 JSA GLOBAL ........................................................S9 Strip adverts: BOLLORE/TSL - WEEKLY GROUPAGE/FCL .................L _ __ LONDON/MANCHSTR/BRADFORD/B'HAM ................ Continuous BOLLORE/TSL ......................................................... ensure your company stands out from the crowd on your choice of destination, FOR COMPETITIVE RATES AND BOOKINGS PLEASE CONTACT PAULINE - TEL: 0151 243 6924 EMAIL: [email protected] 2 MSC DIRECT SERVICE ....................................................L _ __ FELIXSTOWE.................................................................... Continuous MSC .......................................................................S2 driving response and new freight jobs direct to your sales team. ECU-LINE
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