Our Intellectual Property Practice

Our intellectual property practice t ĞŚĂǀ ĞŽŶĞŽĨƚŚĞƐƚƌŽŶŐĞƐƚ/WƉƌĂĐƟĐĞƐĂŵŽŶŐůĂǁ Į ƌŵƐŝŶ Copyright Europe with over 80 lawyers working exclusively in this area. Advising companies on strategic and business-ĐƌŝƟĐĂů/W Copyright law is going through a rapid change due to ƐƚƌĂƚĞŐŝĞƐĂŶĚŵĂƩ ĞƌƐŝƐŽŶĞŽĨŽƵƌŬĞǇƐƚƌĞŶŐƚŚƐ͘ K ƵƌƚĞĂŵ developments in technology which results in works being regularly works with our clients to develop, protect, enforce and ĞǆƉůŽŝƚĞĚŝŶǁ ĂǇƐŶŽƚĐŽŶƚĞŵƉůĂƚĞĚďǇůĞŐŝƐůĂƟŽŶ͘ t Ğ Ğī ĞĐƟǀ ĞůǇĞǆƉůŽŝƚƚŚĞŝƌŝŶƚĞůůĞĐƚƵĂůƉƌŽƉĞƌƚǇƌŝŐŚƚƐĂŶĚƚŽ understand the technology and are experienced in advising ŽƉƟŵŝƐĞƚŚĞ/Wǀ ĂůƵĞŝŶƚŚĞďƵƐŝŶĞƐƐĂŶĚŵĂǆŝŵŝƐĞ/W-based clients on latest developments in the law and how this might revenues. Ăī ĞĐƚƚŚĞŝƌďƵƐŝŶĞƐƐ͘ dŚŝƐƌĂŶŐĞƐĨƌŽŵĐŽƉǇƌŝŐŚƚƉƌŽƚĞĐƟŽŶŝŶ computer programs to streaming content, screen-scraping and Our core services include: linking through to copyright material. We also have extensive ĞǆƉĞƌŝĞŶĐĞŝŶĂĚǀ ŝƐŝŶŐŽŶƚƌĂĚŝƟŽŶĂůĐŽƉǇƌŝŐŚƚĚŝƐƉƵƚĞƐĚĞĂůŝŶŐ ůŝƟŐĂƟŶŐĂůůĨŽƌŵƐŽĨ/WZƐŝŶĐůƵĚŝŶŐƉĂƚĞŶƚƐ͕ ĐŽƉǇƌŝŐŚƚ͕ ĚĞƐŝŐŶ ǁ ŝƚŚƚŚĞĐŽƉǇŝŶŐŽĨůŝƚĞƌĂƌǇ͕ ŵƵƐŝĐĂůĂŶĚĂƌƟƐƟĐǁ ŽƌŬƐ͘ rights, database rights and trade marks Anti-counterfeiting and piracy ĚĞǀ ŝƐŝŶŐŶĂƟŽŶĂůĂŶĚŝŶƚĞƌŶĂƟŽŶĂůůŝƟŐĂƟŽŶƐƚƌĂƚĞŐŝĞƐ ƉƌŽƚĞĐƟŽŶĂŶĚĚĞĨĞŶĐĞŽĨ/WZƐĂƚZĞŐŝƐƚƌǇůĞǀ Ğů We have a track record of preparing, advising on and ďƌĂŶĚƐĞůĞĐƟŽŶĂŶĚĐůĞĂƌĂŶĐĞ ŝŵƉůĞŵĞŶƟŶŐƐƚƌĂƚĞŐŝĞƐƚŽƉƌĞǀ ĞŶƚĐŽƵŶƚĞƌĨĞŝƟŶŐĂŶĚƉŝƌĂĐǇĂƐ ƚƌĂĚĞŵĂƌŬĂŶĚĚĞƐŝŐŶƌĞŐŝƐƚƌĂƟŽŶ ǁ ĞůůĂƐƚƌĂĚĞŝŶƉĂƌĂůůĞůŝŵƉŽƌƚƐĂŶĚŝŶĨƌŝŶŐŝŶŐĐŽŵƉĂƟďůĞŐŽŽĚƐ͘ t Ğǁ ŽƌŬŝŶĐŽŶũƵŶĐƟŽŶǁ ŝƚŚŽŶůŝŶĞƐƵƌǀ ĞŝůůĂŶĐĞƐƉĞĐŝĂůŝƐƚƐ͕ /WZƉŽƌƞŽůŝŽŵĂŶĂŐĞŵĞŶƚ ŝŶǀ ĞƐƟŐĂƚŽƌƐĂŶĚŐŽǀ ĞƌŶŵĞŶƚĂŐĞŶĐŝĞƐƚŽĂĐŚŝĞǀ ĞĂĐŽƐƚƐ trade mark, domain name and company name watching Ğī ĞĐƟǀ ĞĂŶĚĐŽ-ŽƌĚŝŶĂƚĞĚƌĞƐŽůƵƟŽŶ͘ service technology transfer We regularly deal with Trading Standards and HM Revenue & ĨƌĂŶĐŚŝƐŝŶŐ͕ ůŝĐĞŶƐŝŶŐĂŶĚĚŝƐƚƌŝďƵƟŽŶ Customs regarding the seizure of counterfeit and pirated goods ĂŶĚĂƐƐŝƐƚŝŶƚŚĞƉƌŽƐĞĐƵƟŽŶŽĨƚŚŽƐĞŝŶǀ Žůǀ ĞĚ͘ ĂĚǀ ĞƌƟƐŝŶŐ͕ ŵĂƌŬĞƟŶŐĂŶĚƐƉŽŶƐŽƌƐŚŝƉ Domain names Our services t ĞŚĂǀ ĞĞǆƚĞŶƐŝǀ ĞĞǆƉĞƌŝĞŶĐĞŝŶĂĚǀ ŝƐŝŶŐĐůŝĞŶƚƐŝŶƌĞůĂƟŽŶƚŽ Intellectual property disputes ƚŚĞŝƌĚŽŵĂŝŶŶĂŵĞƉŽƌƞŽůŝŽƐ͕ ŝŶĐůƵĚŝŶŐŝŵƉůĞŵĞŶƟŶŐĚŽŵĂŝŶ name watch programmes. We have many years' experience in We have acted in many ground-breaking landmark cases including ĂĐƟŶŐŽŶĂǁ ŝĚĞƌĂŶŐĞŽĨĚŽŵĂŝŶŶĂŵĞĚŝƐƉƵƚĞƐ͕ ŝŶĐůƵĚŝŶŐ some of the biggest and more difficult cases in recent years which successfully recovering numerous domain names in our home have created new law. Team members have the necessary ũƵƌŝƐĚŝĐƟŽŶƐŽŶďĞŚĂůĨŽĨĐůŝĞŶƚƐ͕ ŝŶĐůƵĚŝŶŐƵŶĚĞƌƚŚĞE ŽŵŝŶĞƚ ƚĞĐŚŶŝĐĂůďĂĐŬŐƌŽƵŶĚĂŶĚĞǆƉĞƌŝĞŶĐĞƚŽďĞĂďůĞƚŽŚĂŶĚůĞŽŌĞŶ DRS (including on appeal), UDRP and EURiD ADR policies. ĐŽŵƉůĞǆ͕ ŵƵůƟŶĂƟŽŶĂůŚĞĂǀ Ǉǁ ĞŝŐŚƚĚŝƐƉƵƚĞƐ͘ K ƵƌĂŝŵŝƐƚŽ resolve disputes as quickly and inexpensively as possible by t ĞŚĂǀ ĞĂůƐŽĂĚǀ ŝƐĞĚŝŶƌĞůĂƟŽŶƚŽĚŽŵĂŝŶŶĂŵĞĐŽŵƉůĂŝŶƚƐŝŶ whatever means available. When necessary, we have the many other registries around the world. We successfully experience and ability to conduct the most complex cases through ŽďƚĂŝŶĞĚĐĂŶĐĞůůĂƟŽŶŽĨĂĚŽŵĂŝŶŶĂŵĞĨŽƌĂĐůŝĞŶƚŝŶŽŶĞŽĨƚŚĞ the courts. Į ƌƐƚĐŽŵƉůĂŝŶƚƐďƌŽƵŐŚƚƌĞůĂƟŶŐƚŽĂ͘ ƉƌŽĚŽŵĂŝŶŶĂŵĞ͘ K Ƶƌ/WůŝƟŐĂƚŽƌƐŚĂǀ ĞĐŽŶƐŝĚĞƌĂďůĞĞǆƉĞƌŝĞŶĐĞŝŶŚĂŶĚůŝŶŐŵĂũŽƌ/W Patents ĂŶĚůŝĐĞŶĐĞĚŝƐƉƵƚĞƐ͕ ďŽƚŚďĞĨŽƌĞƚŚĞĐŽƵƌƚƐĂŶĚŝŶŝŶƚĞƌŶĂƟŽŶĂů ĂƌďŝƚƌĂƟŽŶĂŶĚŵĞĚŝĂƟŽŶ͘ t ĞŚĂǀ ĞƉůĞĂĚĞĚĐĂƐĞƐĂĐƌŽƐƐĂůů /ŶƚŽĚĂǇΖƐǁ ŽƌůĚ/WZƐŝŶŐĞŶĞƌĂů͕ ĂŶĚƉĂƚĞŶƚƐƌŝŐŚƚƐŝŶƉĂƌƟĐƵůĂƌ͕ ĨŽƌƵŵƐ͕ ƌŝŐŚƚƵƉƚŽƚŚĞƵƌŽƉĞĂŶŽƵƌƚŽĨ:ƵƐƟĐĞ͕ ĂƐǁ ĞůůĂƐŝŶ are becoming increasingly important to the future success of a ŶĂƟŽŶĂůWĂƚĞŶƚK ĸ ĐĞƐĂŶĚƚŚĞƵƌŽƉĞĂŶWĂƚĞŶƚK ĸ ĐĞ͘ dŚĞŐƌŽƵƉ business. This is true both for industry sectors where there is a provides early advice on infringement risk and validity assessment long history of using patent rights for commercial gain, such as ŽĨƌĞŐŝƐƚĞƌĞĚ/WƌŝŐŚƚƐ͘ /ŶƚŚĞĞǀ ĞŶƚƚŚĂƚĂŵĂƩ ĞƌƉƌŽĐĞĞĚƐƚŽƚƌŝĂů͕ ƉŚĂƌŵĂĐĞƵƟĐĂůƐ͕ ĂŶĚƚŚŽƐĞŝŶĚƵƐƚƌŝĞƐǁ ŚĞƌĞƚŚĞƵƐĞŽĨƉĂƚĞŶƚ it is very rare for the court to come to a view different from our ƌŝŐŚƚƐŝƐĐŽŵƉĂƌĂƟǀ ĞůǇŶĞǁ ;ĨŽƌĞǆĂŵƉůĞ͕ ĚŝŐŝƚĂůŵĞĚŝĂͿ͘ ŝŶŝƟĂůĂƐƐĞƐƐŵĞŶƚ͘ Brussels / Dü sseldorf / Hamburg / London / Manchester / Munich / Palo Alto / Paris / Shanghai / ϐϐǤ We have a group of lawyers dedicated to patent dispute Recent work highlights ƌĞƐŽůƵƟŽŶ͘ hŶůŝŬĞŵĂŶǇĮ ƌŵƐ͕ ƉĂƚĞŶƚĚŝƐƉƵƚĞƐĂƌĞŶŽƚŚĂŶĚůĞĚďǇ ĐŽŵŵĞƌĐŝĂůůŝƟŐĂƚŽƌƐďƵƚďǇƉĂƚĞŶƚĞǆƉĞƌƚƐ͕ ĞǆƉĞƌŝĞŶĐĞĚŝŶĂůů B4U Network (Europe) t ĞĂƌĞĂĐƟŶŐĨŽƌƚŚĞƵƌŽƉĞĂŶĂƌŵŽĨ ĨŽƌŵƐŽĨĚŝƐƉƵƚĞƌĞƐŽůƵƟŽŶ͕ ĨƌŽŵŵĞĚŝĂƟŽŶƚŽĞǆƉĞƌƚ ŽůůǇǁ ŽŽĚŵŽǀ ŝĞĂŶĚŵƵƐŝĐŵƵůƟ-channel broadcaster B4U in the ĚĞƚĞƌŵŝŶĂƟŽŶĂŶĚ͕ ǁ ŚĞƌĞŶĞĐĞƐƐĂƌǇ͕ ůŝƟŐĂƟŽŶ͘ dŚĞĚŝƐƉƵƚĞƐǁ Ğ , ŝŐŚŽƵƌƚĂŶĚŽƵƌƚŽĨƉƉĞĂůŝŶĂĐĂƐĞŽŶƚŚĞĐƵƫ ŶŐĞĚŐĞŽĨ deal with are varied and range from licence disputes through to copyright law. disputes about the scope, extent and infringement of rights. We have experience across all types of proceedings right through to Crocs t ĞŚĂǀ Ğǁ ŽƌŬĞĚǁ ŝƚŚƌŽĐƐƉƌŽƚĞĐƟŶŐŝƚƐĚĞƐŝŐŶƐĂŶĚ full trials. trade marks against infringers and grey importers across Europe and the Middle East since they first hit the market. Trade marks and brand protection Ƶƌǀ ĞƐ/ŶƚĞƌŶĂƟŽŶĂůt ĞŚĂǀ ĞĂĚǀ ŝƐĞĚƵƌǀ ĞƐŝŶƌĞůĂƟŽŶƚŽƚŚĞŝƌ We have a market-ůĞĂĚŝŶŐƚƌĂĚĞŵĂƌŬƐƉƌĂĐƟĐĞ͕ ǁ ŚŝĐŚŝƐƚŚĞ branding requirements since 2004. The ongoing nature of the largest in any UK law firm by a distance and has been for the last work is in managing trade mark disputes primarily outside of the ϭϬǇĞĂƌƐ͘ t ĞĂĚǀ ŝƐĞŵƵůƟ-ũƵƌŝƐĚŝĐƟŽŶĂůĐůŝĞŶƚƐůŽŽŬŝŶŐƚŽĞǆƉĂŶĚ US. ƚŚĞŝƌďƵƐŝŶĞƐƐĞƐĂŶĚďƌĂŶĚƉŽƌƞŽůŝŽƐŽŶĞǀ ĞƌǇůĞŐĂůŝƐƐƵĞ concerning worldwide brand strategy. Eli Lilly vs. Human Genome Sciences The first IP case heard by the newly created Supreme Court, this case related to a patent We currently manage over 20,000 trade marks worldwide of more ĨŽƌĂƉĂƌƟĐƵůĂƌĐǇƚŽŬŝŶĞƉƌĞĚŝĐƚĞĚƚŽŚĂǀ Ğǀ ĂƌŝŽƵƐƉƵƚĂƟǀ Ğ than 2,500 brand owners – this impressive track record speaks for ƚŚĞƌĂƉĞƵƟĐďĞŶĞĮ ƚƐĂŶĚƌĞƉƌĞƐĞŶƚƐƚŚĞprimary UK authority on itself. We have been acknowledged by The Legal 500 directory as the law of industrial applicability. ƚŚĞůĞĂĚŝŶŐƚƌĂĚĞŵĂƌŬƐĂŶĚďƌĂŶĚŵĂŶĂŐĞŵĞŶƚƉƌĂĐƟĐĞĂŵŽŶŐƐƚ UK law firms for a number of years. Elvis Presley Enterprises ZĞƉƌĞƐĞŶƟŶŐWŝŶĂǁ ŝĚĞƌĂŶŐĞŽĨ ďƌĂŶĚƌĞůĂƚĞĚŵĂƩ ĞƌƐ͕ ƚŚĞŵŽƐƚŚŝŐŚƉƌŽĮ ůĞŽĨƚŚŝƐďĞŝŶŐ, ŝŐŚ We have a team of 30 advising solely on trade mark and brand Court proceedings in the UK in which we successfully obtained ƉƌŽƚĞĐƟŽŶŝƐƐƵĞƐ͘ /ŶĐůƵĚŝŶŐďƌĂŶĚƐĞůĞĐƟŽŶ͕ ďƌĂŶĚĐůĞĂƌĂŶĐĞ͕ Į ůŝŶŐ summary judgment against an ex-licensee in respect of ĂŶĚƉƌŽƐĞĐƵƟŶŐƚƌĂĚĞŵĂƌŬĂŶĚĚĞƐŝŐŶĂƉƉůŝĐĂƟŽŶƐ͕ ƚƌĂĚĞŵĂƌŬ unauthorised use of EPE's trade marks on CDs of Elvis remixes. ůŝƟŐĂƟŽŶ͕ ƉĂƐƐŝŶŐŽī ĐĂƐĞƐĂŶĚĂĚŵŝŶŝƐƚƌĂƟǀ ĞĂĐƟŽŶƐ͘ ' ĞƩ Ǉ/ŵĂŐĞƐĐƟŶŐĨŽƌ' ĞƩ Ǉ/ŵĂŐĞƐŝŶĂĐŽƉǇƌŝŐŚƚĚŝƐƉƵƚĞ͘ dŚĞ We understand that enhancing brand value requires dealing with ĐĂƐĞƌĂŝƐĞĚŝŶƚĞƌĞƐƟŶŐĂƌŐƵŵĞŶƚƐŽĨĨĂŝƌĚĞĂůŝŶŐĂŶĚŚƵŵĂŶ ƚƌĂĚĞŵĂƌŬƐŶŽƚŝŶŝƐŽůĂƟŽŶďƵƚĂƐƉĂƌƚŽĨƚŚĞǁ ŝĚĞƌďƌĂŶĚ rights. ƉŽƌƞŽůŝŽĂŶĚǁ ŝƚŚŝŶƚŚĞŝƌĐŽŵŵĞƌĐŝĂůĐŽŶƚĞǆƚ͘ Google t ĞƐƵƉƉŽƌƚƚŚŝƐĐůŝĞŶƚŝŶƌĞůĂƟŽŶƚŽĂŶƵŵďĞƌŽĨŝƚƐ Licensing & exploitation brands, including GOOGLE, YOU TUBE and ADWORDS, which ŝŶǀ Žůǀ ĞƐĂĚǀ ŝĐĞŽŶƚƌĂĚĞŵĂƌŬŽƉƉŽƐŝƟŽŶƐĂŶĚƉŽƚĞŶƟĂůĐůĂŝŵƐ ƐŽŶĞŽĨƵƌŽƉĞ͛ ƐůĞĂĚŝŶŐůŝĐĞŶƐŝŶŐĂŶĚĚŝƐƚƌŝďƵƟŽŶƉƌĂĐƟĐĞƐ͕ ǁ Ğ for trade mark infringement and passing off. have a clear understanding of how these models can be used for ƚŚĞŐƌŽǁ ƚŚŽĨďƵƐŝŶĞƐƐĞƐ͕ ĨŽƌďŽƚŚƚŚŽƐĞǁ ŚŽƐĞĞŶƟƌĞďƵƐŝŶĞƐƐĞƐ , ĞĂƌƐƚŽƌƉŽƌĂƟŽŶt ĞĂƌĞĂĐƟŶŐĨŽƌ, ĞĂƌƐƚ/ŶĐ͕ ƚŚĞŐůŽďĂů are structured around these models as well as companies who media company, and Fleischer Studios Inc. in a High Court claim have never been involved in these methods of growth. ĂŐĂŝŶƐƚĂŶƵŵďĞƌŽĨƉĂƌƟĞƐ͕ ĨŽƌƉĂƐƐŝŶŐŽī ĂŶĚƚƌĂĚĞŵĂƌŬ infringement. t ĞŚĂǀ ĞĞǆƚĞŶƐŝǀ ĞĞǆƉĞƌŝĞŶĐĞŝŶƚŚĞĚƌĂŌŝŶŐ͕ ŶĞŐŽƟĂƟŽŶĂŶĚ ƉƌĂĐƟĐĂůŝŵƉůĞŵĞŶƚĂƟŽŶŽĨĐŽŵŵĞƌĐŝĂůƉĂƚĞŶƚĂŐƌĞĞŵĞŶƚƐŽĨ MTV ĂĐƟŶŐĨŽƌD ds ŝŶĂ, ŝŐŚŽƵƌƚƚƌŝĂůƌĞŐĂƌĚŝŶŐŝƚƐďƌĞĂĐŚŽĨ many types in many areas of this world, in a wide range of licence and trade mark infringement claims against a licensee of technologies and markets. Through our technical, legal and two flagship channels. ĐŽŵŵĞƌĐŝĂůƐŬŝůůƐ͕ ǁ ĞĐĂŶĂƐƐŝƐƚŝŶŝĚĞŶƟĨǇŝŶŐĨƌĞƐŚŽƉƉŽƌƚƵŶŝƟĞƐ and new structures for deals and IP-ďĂƐĞĚƌĞůĂƟŽŶƐŚŝƉƐ͘ Quadriga We have been involved in all intellectual property related aspects of the rapid growth through heavy investment in K ƵƌŝŶǀ Žůǀ ĞŵĞŶƚŝŶĚƵĞĚŝůŝŐĞŶĐĞĂĐƟǀ ŝƟĞƐŚĂƐƉƌŽǀ ĞĚǀ ĂůƵĂďůĞ technology of Quadriga. ďŽƚŚĨŽƌƉŽƚĞŶƟĂůŝŶǀ ĞƐƚŽƌƐĂŶĚĨŽƌƚŚŽƐĞƐĞĞŬŝŶŐĮ ŶĂŶĐĞ͘ t ĞĂůƐŽ ĂĚǀ ŝƐĞĂŶĚĚƌĂŌŽƚŚĞƌĨŽƌŵƐŽĨ/WĂŐƌĞĞŵĞŶƚƐ͕ ĨŽƌĞǆĂŵƉůĞ Ranbaxy Laboratories Ltd Advising in the defence of patent revenue-ƐŚĂƌĞĂŐƌĞĞŵĞŶƚƐ͕ ĂƐƐŝŐŶŵĞŶƚĚŽĐƵŵĞŶƚĂƟŽŶ͕ infringement proceedings in the UK, which is part of a set of commissioned research agreements and joint venture ƉƌŽĐĞĞĚŝŶŐƐŝŶŝƟĂƚĞĚŝŶƚŚĞUS. agreements. Take-dǁ Ž/ŶƚĞƌĂĐƟǀ ĞWe represent Take-Two, the company ďĞŚŝŶĚŵĂŶǇŽĨƚŚĞŵŽƐƚƉŽƉƵůĂƌĐŽŵƉƵƚĞƌŐĂŵĞƐŽĨĂůůƟŵĞ (including GRAND THEFT AUTO, CIVILISATION and RED DEAD REDEMPTION) in the EU. 1 Our intellectual property practice UK Passport Service Ěǀ ŝƐŝŶŐƚŚĞƌŝƟƐŚ' Žǀ ĞƌŶŵĞŶƚŽŶƉĂƚĞŶƚ Chambers 2012 – Intellectual property and design issues arising from the electronic passports and ID cards. "They are highly business-oriented and prone to consider the commercial impact of the law rather than just talk about it." Vestergaard Frandsen t ĞĐŽŶƟŶƵĞƚŽĂĐƚĨŽƌƚŚŝƐŵƵůƟ-ŶĂƟŽŶĂů disease control company, based in Switzerland, in long running "Deemed to be a "well-informed and thorough" team with a ůŝƟŐĂƟŽŶŝŶƚŚĞh<ƌĞůĂƟŶŐƚŽƚĞĐŚŶŝĐĂůƚƌĂĚĞƐĞĐƌĞƚƐ (misuse of strong line-up of IP specialists, Field Fisher Waterhouse has ĐŽŶĮ ĚĞŶƟĂůŝŶĨŽƌŵĂƟŽŶͿŝŶƚŚĞƐĞĐƌĞƚĐŚĞŵŝĐĂůĨŽƌŵƵůĂƐĨŽƌůŽŶŐ hitherto been best known for its strengths in trade marks, ůĂƐƟŶŐŝŶƐĞĐƟĐŝĚĂůŵŽƐƋƵŝƚŽŶĞƚƐ͘ copyright and design rights." Wagner We advised and represented our client on a patent Legal 500 2013 – Intellectual property and

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