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Graphic Design Focus on New Media

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Graphic Design Focus on New Media FIND YOUR DIFFERENCE Firenze Master course Master Diploma IED GRAPHIC DESIGN FOCUS ON NEW MEDIA FIRENZE | MILANO | BARCELONA | CAGLIARI | COMO | MADRID | RIO DE JANEIRO | ROMA | SÃO PAULO | TORINO | VENEZIA th EDITION 10 “BEAUTY WILL SAVE Make it happen by M. Pirsky Project THE WORLD.” DOSTOEVSKIJ - THE IDIOT, 1869 Title Master Diploma IED in Graphic Design - Focus on New Media Coordinator Isabella Ahmadzadeh Starting date February Duration 10 months, full-time Location Florence Language English Students from the previous editions of the Master course collaborated with: MASTER COURSE IN GRAPHIC DESIGN FOCUS ON NEW MEDIA THE 5 STEPS OF GRAPHIC DESIGNER’S WORKOUT: ENHANCING SIGHT AND HEARING EXPLORING YOUR HEART ENDURANCE On the one hand, an effective and The complete mastery of aesthetic comprehensive graphic design satisfies the and balance rules brings the freedom communicative needs of the brands, while of breaking those rules and following on the other hand it moves users’ attention the instinct. with expressive personality. Graphic Designers who manage the creative The Master provides a strong cultural background, process at its best walk on the safest way towards paying particular attention to graphic design’s the achievement of top-level results. social implications and to communication ethics. FIND YOUR BALANCE WARMING UP YOUR HANDS Cultural roots make a Graphic Designer’s A Graphic Designer never stops looking professional identity and work unique. for new trends and improving in the use IED design method allows student to express of the job’s tools. their creativity by opening projects to their This is why the Master course pushes students to personal touch. constantly practice with the most used and advanced software thanks to the development of many projects, especially those regarding new technologies of dynamic communication. GET READY TO JUMP HIGHER A continuous updating and dynamic creative workout is essential for Graphic Designers in order to be ready to jump into the market challenges. Students gradually put their acquired skills into practice and exploit their creativity by working side by side with Italian and international companies involved in different fields. Focusing on all these aspects, our students reached important achievements such as: Forbes 30 Under 30 Europe List 2017 - Ghada Wali and Max Pirsky Awda Aiap Women in Design Award - Stephanie Richa and Ghada Wali Carnevale di Viareggio 2015 official poster - Anna Bulycheva OVERVIEW IED Master constitute an experience that allows students to explore concepts and develop projects aimed at the definition of their own professional identity. Project Bookcovers Naguib Mahfouz by G. Whali by G. Naguib Mahfouz Bookcovers Project What does it mean to be a Graphic Designer in the Digital Era? With the developing of digital technologies, graphic design has become deliciously intricate and exciting. GIFs, motion graphic, video mapping and even the sound design are becoming commonplace within interactive environments. New communication tools make the new media market more challenging and engaging. Therefore, a Graphic Designer needs to be particularly dynamic, being not only an expert in visual languages, but also a director of communication strategies which are based on the idea of expressing concepts in both real locations or virtual environments. He/she must be able to work within different fields, thanks to his versatility, and must be always updated on the latest digital tools, in order to anticipate the time and to offer innovative solutions to the market. This is an exciting time to be a Graphic Designer, and the Master course trains a new generation of creatives ready to face this challenge. The Master course is aimed at graduates in Graphic Design,Industrial Design, Fine Arts, Architecture and candidates with professional experiences in graphic design, in creative project management, CGA and multimedia scenography. In order to tell you about this course at the best, we would like to provide you an insight into the activities carried out by the students. Take a look at the projects realised by the former classes: ied.edu/master-in-graphic-design WHAT’S NEXT SOME OF OUR ALUMNI Working with internationally renowned professionals, becoming aware of the real market’s dynamics, acquiring new contacts and getting into a network: these are a IED Master student’s main achievements. Max Pirsky Ghada Wali Job title | Art Director and Visual Designer Job title | Creative Director, Conceptual Company | The Adventures Of, Berlin Designer and Visual Artist. Awards | Forbes Europe List 2017 Company | Ghada Wali Studio Internship | Goldworld.it Awards | Forbes Europe List 2017, TED Global Speaker 2017 IED Master courses offer several occasions The Graphic Designer specialised in new for personal and professional growth that media communication is a figure capable everyone is meant to catch according to the of interacting with multiple clients own specific inclinations. Career Service in different fields thanks to a developed works together with the faculty to support versatility. He/she is an expert in visual participants in the achievement and languages, can become responsible for Jennifer El Hage Federigo Gabellieri Dariusz Jasak Stephanie Richa maximization of their results. Moreover, the developement of online and off-line Job title | Founder and Creative Job title | Art Director Job title | Photographer Job title | Senior Designer every year IED Firenze plans a Career Day: communication strategies and produce Art Director Company | Condè Nast, Italia and Graphic Designer and Branding Specialist in this occasion, students have the branding and corporate identity projects Company | Jennifer El Hage, Internship | M&C Saatchi, Italia Company | Freelance Company | Daydream, Beirut opportunity to meet and interview with HRs working on informational materials, Ad and Creative Studio Internship | Almagreal Internship | Braccialini - Branding & Communication and Top Managers from partner companies brochure, catalogues, advertisement of IED network’s, in order to actually start campaigns, packaging, environmental dealing with the job market and initiate graphics and multimedia. their pprofessional career with an internship. This professional figure may hold different positions, e.g. Multimedia Designer, Brand Identity Designer, Layout Artist and Creative/Art Director in advertising and communication companies, web agencies, publishing houses or as freelance. Danielle Abbon Anna Bulycheva Francesca Fanfani João Celio Caneschi Job title | Lead Visual Designer Job title | Visual Designer Job title | PR Assistant Job title | Graphic and Media Company | Tyde, Sydney Company | GoEuro, Berlin Company | Louis Vuitton, Designer Internship | Peggy Internship | Nana Bianca Dubai Company | Mediacross, Firenze Guggenheim Collection, Venice Internship | Emirates Woman Internship | Mediacross, Firenze - Fashion Luxury Magazine, Dubai METHODOLOGY AND STRUCTURE The course allows to build and share practical experiences and projects thanks to a strong laboratory approach to classes. Project Superheroes by M. Pirsky Superheroes Project The Master course interprets graphic design with a wider perspective incorporating creative design, art direction, communication dynamics and creativity-developing techniques. Emphasis is given to strategic communication, to facilitate project integrity within the guidelines given by the client. The study path adopts an effective dynamic method that includes theoretical lessons, practice exercises - both individual and group work - design laboratories and technical classes. Topics aim at an indepth analysis of all the possible applications of graphic languages, from the traditional ones to the most recent ones, including their contents and market potential. The Master course has a complete and articulate programme thanks to a balanced didactic structure, organized in three main areas: Cultural, Tools and Techniques and Project. Main objectives of the Cultural area include the acquisition of notions and an effective communication methodology for several types of projects. The Tools and Techniques area aims at the application of graphic design to different contexts focusing on emerging topics. The Project area is mainly strategic and enables participants to deal with the management of a communication project. Having these two latter areas a strong practical approach, students work in collaboration with partner companies which provide real briefings for concrete projects. They are also equipped with the Adobe Suite, WGSN and Material Connexion tools. PROGRAMME CULTURAL AREA PROJECT AREA History of Design and Communication Account Management Illustration Packaging and Display Design This lecture-based course explores the & Professional Development The use of illustration to visually In this course, students look at packaging fascinating evolution of visual communication The course presents seminars dealing communicate information through as consumer’s initial experience of the from the invention of printing to the present with topics such as customer relationship drawings, paintings, and photography. product and of brand corporate identity. time. The presentations showcase design management, time management, They study names, logos, sketches, history milestones and the work of leading and the legislative framework affecting Creative Process mock-ups and final products. The methods, Designers, while stressing the relationship communication. Students also acquire
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