SKI TOURING in NORWAY Ski Touring in USA, France, Spain, Germany, Austria, Switzerland and Sweden and Their Perceptions of Norway As a Ski Touring Destination
Knowledge transfer project: SKI TOURING IN NORWAY Ski touring in USA, France, Spain, Germany, Austria, Switzerland and Sweden and their perceptions of Norway as a ski touring destination 2017‐2018 Contents Summary and key findings Ski touring France pages 1 – 30 Ski touring Germany, Austria, Switzerland pages 31 – 62 Ski touring Spain pages 63 – 76 Ski touring US pages 77 – 92 Ski touring Sweden pages 93 – 114 Photo: Håvard Myklebust – visitnorway.com Summary and key findings This project is a cooperation between Innovation Norway and NCE Tourism Fjord Norway. The project was conducted by Innovation Norway’s offices in France, Germany, USA, Spain and Sweden in 2017‐18. The project has been done in two phases. First we did a desktop survey scanning the markets’ ski touring tour operators, web sites, organizations, magazines and festivals. Secondly we conducted interviews with the most relevant tour operators in each market. The results are shown in this report. We hope that this report can contribute in the production of high quality ski touring adventures in Norway. Key results and take‐home messages are mentioned in this summary, but we recommend you to read the whole report. Opportunities ‐ There is an increased interest for ski touring in France, Germany, Spain and Sweden. In USA, the demand seems to remain stable. ‐ Sales of ski touring equipment has increased largely in France, ‐ Ski touring will most likely not become a volume activity, due to high demand of physical abilities, good mountain and snow knowledge and a certain income (France) ‐ In USA, Norway enjoys a strong association with skiing.
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