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2019 Marketing Deck About Us

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2019 Marketing Deck About Us www.BorderBattleXC.com The Upper Midwest’s premier off-road series 2019 MARKETING DECK ABOUT US My name is Gary Walton and I’m the guy who wears most of the hats at RideX365. I’ve worked in the powersports industry for over 30 years in every capacity from participant to crew member, graphics guy, sponsor and for the past several years as a media and marketing rep for a number of professional race teams, as well as our own brand. Along the way I’ve been lucky enough to work with the organizers of the original Paris-Dakar Rally on a 10-day, 1,500 mile snowmobile race across Quebec, was part of a team that founded the International Series of Champions, which later became the pro snocross tour and have raced just about everything at every level. These opportunities have allowed me to meet some great racing friends and minds whose experience and input is a key part of what we do with the RideX365 website and magazine and now with the BBXC series. With my racing days winding to an end, it has become my passion to grow this new series as an elevated platform for Midwest racers, of all ages, while putting off-road in front of legitimate numbers of spectators and introducing new riders to the sport. OUR MISSION The Border Battle XC series was created to provide a high-profile platform for the best racers in the Midwest to compete head-to- head without having to travel halfway across the country. AMA District 23 has historically produced some of the top off-road talent in North America and boasts participation numbers that rival any circuit. Yet, stradling the Mississippi means those racers are at the far ends of national series based in the east or west, often making it cost prohibitive to take part. In addition to pitting the best amateur riders from Minnesota, Wisconsin, Michigan, Iowa, Missoiri, Illinois and the Dakotas against one another, each round in the series features up to a $3,000 purse, paying back to the top 10 overall finishers in the two-hour AA/A race. THE VENUES The BBXC is bringing off-road racing to the masses, focusing on race park, ski hill and resort facilities that allow spectators to witness this traditionally camouflaged form of racing. These venues also allow riders, sponsors and fans to interact on vendor row, including autograph signings held prior to the premier afternoon race. Added locations for 2019 have experience hosting other forms of racing and festivals and provide a greater opportunity for extended camp/race weekends with post-race activities and entertainment. THE VENUES Tentative Locations (Subject to change) April The Frostbuster ERX Motor Park Elk River, Minnesota June Battle On The Bluffs Meadow Valley MX Millville, MN August Midwest Meltdown Byron Motorsports Park Byron, IL Badger Brawl CMJ Raceway Hixton, WI September Fall Classic The Farm MX Des Moines, Iowa THE RIDERS Our unique position working in snow, moto and off- FERDERER road media means we are able to introduce a whole new group of top-level and grassroots racers to the hare scrambles format. In addition to a number of well-known off-road racers who compete in the series, multi-time cross- county snowmobile champions and former Pro snocross champion are regular competitors. The intrigue of our spectator-friendly events has also prompted a number of top Midwest motocrossers to HERFINDAHL take part. Nathan Ferderer Multi-time D23 champion, multi-time ISDE competitor, National Enduro Pro 2 competitor. Cody Barnes Top GNCC XC3 racer Barnes has been a BBXC title contender so far in 2018 representing Illinois. Logan Lowrey Top national enduro competitor Logan Lowrey from Missouri add a true regional flavor to the series, competing in two rounds and picking up a podium at the series finale. LOWREY Zach Herfindahl Multi-time USXC Pro snowmobile cross- country champion. Factory Arctic Cat team rider. Nick Swenson 2016 D 23 Champion, National Enduro Pro 2 competitor. Jerry Robin Nationally recognized MX and SX racer BARNES Robin, scored 2 podiums in 2018. MEDIA SUPPORT Each round of our series will get the full weight of our media outlets behind promotion and coverage of the racers, teams, sponsors and volunteers who help make them happen. This includes heavy social media coverage and tagging on Instagram and Facebook beginning in December once the race dates have been finalized on the local district calendars. The December issue of our magazine will have a multi-page preview of the series, with follow up content and race coverage in the Spring, Summer and Fall issues. Photo and video recaps from each round will also be provided to local media and the national powersports media. DELIVERABLES The Upper Midwest’s Premier Off-Road Series Presented by Presented by EVENT TRAILER Wrap The Upper Midwest’s Premier Off-Road Series SIGNUP | SCORING | MERCHANDISE SALES The First In Synthetics SPONSOR PRODUCT DISPLAY DELIVERABLES 13’ X 26’ PODIUM ARCH DELIVERABLES Social media DELIVERABLES events & displays Each season we take part in numerous trade shows and action sports events promoting our series and our partners. Examples include the pro motocross national in Millville, MN and the Hay Days Expo. We have prime locations at these venues which each attract over 50,000 powersports consumers. DELIVERABLES Millville pro motocross Starting line DELIVERABLES HAY DAYS EXPO AMSOIL Display DELIVERABLES AMSOIL garage monthly product features REFERENCES To Whom It May Concern, We at Polaris Racing have had a working relationship with Gary Walton for the better part of 20 years. Gary To Whom It May Concern: has been involved with many forms of racing at many levels as a participant, crew member and journalist. Most recently, Gary has been a great activist for several of our Polaris factory affiliated teams in his role as a sponsor and media relations representative. My name is Carl Schubitzke and I’m the president of the Amsoil Championship Thank you, Snocross powered by Ram Trucks. I understand Gary Walton is trying to attain a Tom Rager Jr. sanctioning license and I’m in complete support of this happening. We have Polaris Race Manager worked with Gary for many years and everything he does is very organized and professional. I believe anything he does will be a success and I think he would put on great events that many people would enjoy. I would be more than willing to provide more information, but I just want to show my support in his desire to put on off-road events. Sincerely, Carl Schubitzke. cost of participation Title Sponsor Presenting Sponsor Class Sponsor • Category Exclusive • Category Exclusive • Category Exclusive • Title branding built into BBXC logo • Co-branding built into BBXC logo • Feature branding on class overall • Demo rides at each event, if applicable • Co-branding on event trailer wrap award at each round A, B, C or Youth • Custom wrap of event trailer • 4 Banner flags • Prominant logo on event trailer wrap • 4 Banner flags • P.A. Announcements • 2 Banner flags • P.A. Announcements • Event vending space or product • P.A. Announcements • Event vending space or product display at BBXC trailer • Event vending space or product display at BBXC trailer • Matching identity on all series vehicles display at BBXC trailer • Matching identity on all series vehicles and equipment (Ford Transit van, • Side pillar position on podium arch and equipment (Ford Transit van, trailer, misc. ATVs/UTVs) • Logo on all event press releases, trailer, misc. ATVs/UTVs) • Upper position on podium arch posters, merchandise and awards • Ownership of finish line branding at all • Co-branding on all event press • Inclusion in trade show and comsumer events releases, posters, merchandise and displays • Top center position on podium arch awards • Monthly product spotlights on social • Title branding on all event press • Inclusion in trade show and comsumer media outlets releases, posters, merchandise and displays • RideX365 Podium Ad package, awards • Monthly product spotlights from our including full-page magazine ads, web • Inclusion in trade show and comsumer AMSOIL Garage photo/video studio ads and podcast ads (up to $9,600 displays and on social media outlets value) • Monthly product spotlights from our • RideX365 Podium Ad package, AMSOIL Garage photo/video studio including full-page magazine ads, web Annual Investment $2,500 and on social media outlets ads and podcast ads (up to $9,600 • RideX365 Podium Ad package, value) including full-page magazine ads, web ads and podcast ads ($9,600 value) Annual Investment $5,000 Annual Investment $10,000 Let’s work together to customize a program for you! The Upper Midwest’s premier off-road series CONTACT INFO GARY WALTON | 218.821.5692 | [email protected] 6899 Forthun Road | Baxter, Minnesota 56425 www.BorderBattleXC.com.
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