Thursday, 12 March AGENDA

09:00 WELCOME TO THE DIGITAL MEDIA DAYS 2020

Jean Philip De Tender, Media Director, EBU Marcello Foa, President, RAI

09:20 KEYNOTE

Creating Engaging Content: The AJ+ Perspective The making of content has changed. The audience is no longer a passive receiver of information – they set priorities, create conversation and talk back to journalists. Award-winning digital channel AJ+ engages and interacts with millions across platforms and languages by creating content that matters to people. Dima Khatib, Managing Director, will discuss what it takes to be a successful digital content maker today.

Dima Khatib, Managing Director, AJ+

10:00 SESSION 1: FUTURE MAKERS AND MAKERS OF THE FUTURE What's the impact of who's telling the story on how the story is told? How prominent has the role of the "maker" become in the production and distribution of content nowadays? In this session, we engage with some future makers and makers of the future to find some answers to these questions.

Let’s Talk About Sex. YouTube Series as a Conversation Starter: The ‘Flowjob’ Case by Studio Brussel (VRT) Flo Windey, YouTube Host of Studio Brussel, VRT Brecht Vaes, Head of Digital at Studio Brussel, VRT

Het Klokhuis Game Studio: Playing, Building and Sharing Games Jacco de Vit, Project Manager, NTR Olivier Wervers, Software Developer, NTR

Case TBC

11:00 NETWORKING BREAK

12:00 SESSION 2: WHAT’S THE STORY?

EUROPEAN BROADCASTING UNION L’Ancienne-Route 17A 1218 Le Grand-Saconnex Geneva, Switzerland www.ebu.ch

Not only the way stories are being told is changing, but also the actual topics. The new makers are passionate about specific themes, and in this session, we explore the hottest topics of the present and the future.

#SÓQNÃO: The Online Space Used for a Good Cause Joana Martins, Digital Content Manager, RTP

Case TBA

13:00 LUNCH

14:00 HOST SHOWCASE: VIVA RAYPLAY! VivaRaiplay was the first live show hosted on RAI’s multiplatform “Raiplay”, designed to move TV viewers to the web. This first edition was a success: more than 15M views between live and on demand and a 30% enrichment in the use of RAI's online platform. The show revamped RAI’s free OTT service, which includes the live stream of 14 TV channels, web-only exclusive products, exclusive sports products, and much more.

Elena Capparelli, Head of RAI Digital, RAI

14:20 KEYNOTE

The Idea of Curation Why did “curation” become such a buzzword, used everywhere from its old heartland of museums and galleries to websites and restaurants? What happened was that the context changed. We went from a world of scarcity to one of too much: more information and media than we could ever possibly appreciate. This is the context in which curation became a buzzword. But understood properly, it is more than that; it's a vital economic and cultural tool for the overloaded 21st century.

Michael Bhaskar, Writer, Researcher and Digital Publisher.

15:00 SESSION 3: NEW WAYS OF STORYTELLING In our journey through storytelling, it’s now time to explore further the innovation process, focusing on format and content. In this session, we look at some great examples on how EBU Members have been changing the rules of the storytelling game

VPRO Medialab - Exploring the Future of Storytelling Annelies Termeer, Editor, VPRO Medialab

Creating an Interactive Audio Drama for Voice Assistants: Key Learnings and Challenges

AGENDA 2/3 DIGITAL MEDIA DAYS 12-13 March 2020 - MILAN

Katrin Nachbar, Innovation Manager, BR

New Tools for New Storytelling Matthew Brooks, Lead Engineer, BBC R&D

16:30 SESSION 4: GETTING THE STORY OUT THERE How do we make sure that our story doesn’t get lost in the current chaotic ecosystem? Once the story is ready, all we want is for it to reach our target audience, but this sometimes proves to be more difficult than it seems. In this session, we look at some of today’s best strategies to get the story out there.

TikTok (Title TBC) Normanno Pisani, EU Strategy Manager, TikTok

Private Messaging Apps: New Opportunities for Storytelling and Distribution Tom Trewinnard, Founder, Fathm

Case TBA Sened Dhab, VP Digital Scripted, France TV

17:30 END OF DAY 1

AGENDA 3/3 DIGITAL MEDIA DAYS 12-13 March 2020 - MILAN