OneNB—The One Nikkei Business—
The business magazine with the largest circulation and the business online media with the largest registered users in Japan. OneNB —The One Nikkei Business—
Through Nikkei ID, taking advantage of their respective characteristics, Nikkei Business and Nikkei Business Online Edition have been integrated into “One NB.” We provide rigorously selected information to a wide-ranging readership including top management, managers, and young businesspersons and students who will shoulder the next generation.
190,000 Core users 2.56 copies million users Aprox. 2016 (Jan.–Dec) 78,000 As of Oct. 2018 ABC Circulation: 190,918 copies person 2,558,902 registered users A “reliable source of information” that collects Among online media operated by Japanese its information on-site to reach the core of business magazine publishers, we have the management and work. The highest number largest number of registered users and, with of ongoing readers for a weekly business the speed of online delivery, supply accurate publication over 26 consecutive years. information to managers and business leaders involved in decision making.
62 Communicating information that Percentage of readers within target zone 46.1% includes both ON and OFF scenarios, 65.2% of executives at major 65.2% companies (with over 1,000 employees), and 46.1% of regardless of age and position. division managers read either Nikkei Business or Nikkei Employees at major companies Employees at major companies (over Business Online Edition. (over 1,000 employees) executives 1,000 employees) division manager level
From BBMR (BtoB Marketing Report: Media Contact Survey) of Nikkei Research Inc. Survey time frame: August 2017; Survey target: Male and female employees aged 25 to 59, working in private companies with over 30 employees
Managers ON OFF 50s to 60s Take the time to read thoroughly through Nikkei Business delivered Executives Investment activities, to the office or home, as a tool for such as stocks steering one’s own company
Get the information needed for Business Leaders management and business at times of Around 40 change by reading Section/Division on smartphones or tablets while manager level commuting
Collect information on Get ideas and hints hobbies such as cars or Innovators on new business golf, as well as housing development by or electronics products 20s to 40s grasping the latest technology and Start-up companies trends New business development leaders
Read before Next Generation appointments and during Collect information to free time as a way to improve skills as well as Leaders improve skills and find on business items such discussion topics usable as watches or suits Job-seeking graduates and in the business scene young people in their 20s
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) 1,958 1,784 1,684 (Unit: persons) (Unit: ABeam Consulting 47 47 Sony Ricoh 1,931 IBM Japan 1,836 Toyota Epson Seiko NRI 59 58 select the job position in the left. * Based on OneNB registered users who Nikkei Business Online Edition Online Business Nikkei 2,091 2,059 2,434 2,362
Business Online Edition DNP Hitachi Systems 77 + Nikkei Nissan Fuji Xerox Honda R&D 2,152 Denso NTT Communications and registered users of of users registered and Business Nikkei 2,554 3,465 88 Panasonic IBM Japan 2,777 Nikkei Business 168 CEOs/Directors/General Managers CEOs/Directors/General NTT Data Sharp 2,800 Mitsubishi Electric 3,702 Sony Canon 102 Toshiba Fujitsu 6,704 5,317 4,952 223 168
OneNB total registered users ( users registered total OneNB
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businesspersons in companies leading employed industrial in circles. various We are supported by executives in top Japanese corporations and and corporations Japanese top in executives by supported are We 8 NEC Hitachi Fujitsu NEC 6,204 Panasonic Hitachi 4,196 Toshiba Extraction of places of employment from Nikkei ID information on subscribers on to information ID Nikkei from employment of places of Extraction
OneNB User Ranking Taisei Takenaka 657 SMBC Nikko Securities Canon Marketing Japan Sumitomo Corporation Mitsubishi Corporation NEC 3,275 Sony 3,293 Fujitsu 3,529 Panasonic 5,454 Mitsui &Co. Canon 510 IHI 599 Fuji Xerox MHI 854 BTMU 607 SMBC 711 Nomura Securities Shimizu Kajima 749
1,127 Electrical/Electronics equipment Electrical/Electronics 897 606 Machinery/Heavy electrical Machinery/Heavy 582 688 557 867 623 906 Construction/Design Trading/Distribution Finance/Securities Ricoh Japan 391 384 Mizuho Securities Sompo Japan Nipponkoa Tokio &Nichido Marine Mizuho Bank Corporation Marubeni 2,506 Sharp Hitachi 2,523 Canon 2,590 Toshiba 3,207 Hitachi 380 Ricoh 435 Komatsu 462 Nikon 485 Toyota Tsusho 514 538 Itochu Corporation JGC 295 Sekisui House Obayashi Daiwa House 525
347 509 435 332 520 559 Nikken Sekkei Chiyoda 184 Fujita 203 Toda 218 287 Orix Uchida Yoko Sumitomo Mitsui Trust Bank Daiwa Securities Mitsui SumitomoInsurance Hitachi High-Technologies NSK 262 Daikin 290 Olympus 324 Kubota 378 Fuji Xerox 1,224 Ricoh 1,282 Seiko Epson 1,543 Mitsubishi Electric AEON Retail 274 348 Sojitz Corporation 313 2,029
305
165 205 321 206 By sector By Nomura RealEstate Mitsubishi Estate 118 Building 161 Mori Mitsui Fudosan 163 Japan 244 Airlines All NipponAirways 267 East Japan Railway 303 Nippon Express 308 Tokyo Gas 283 Osaka University 262 Kyoto University 315 Waseda University 316 The University of Tokyo Tokyo Power Electric PowerKansai Electric Osaka Gas 205 MIC* 132 MLIT* 190 Tokyo Metropolitan METI* 403 Forestry andFisheries; MHLW: ofHealth, Labourand Ministry Welfare Affairs andCommunications; AIST: National Institute ofAdvanced Science and Industrial Technology; MAFF: of Agriculture, Ministry *METI: ofEconomy, Ministry Trade andIndustry; MLIT: ofLand,Infrastructure, Ministry Transport and Tourism; MIC: ofInternal Ministry 266 270 558 University/Research facility University/Research Government/Municipalities 103 222 Transport/Logistics Tokyu Land 65 Daikyo 72 Sumitomo Realty 90 AIST* 115 Yokohama City 118 Japan Post Tokyu 95 West Japan Railway Yamato Transport Idemitsu Kosan 201 Tokyo Instituteof Technology ofForeignMinistry Affairs Tohoku Power Electric Kyushu Power Electric Chubu Power Electric Mitsui FudosanRealty Kyushu University 189 Keio University 209 Tohoku University 248 MAFF* 96 Real EstateReal Energy * BasedonOneNBregistereduserswho select thesectorbelow. 203 130
197 65 111 178 193 95 97 Ministry ofDefenseMinistry 81 ofFinance 81 Ministry Hokkaido 82 MHLW* 83 Sankyu 82 NYK Line 87 Tokyo Tatemono 56 Leopalace21 59 AEON Mall 60 Tokyu 64 Hokkaido University 180 Nihon University 184 Nagoya University 187 Showa ShellSekiyu 78 JXTG 96 J-Power 110 University of Tsukuba University PowerChugoku Electric Hitachi TransportSystem Central Japan Railway 188 77 123 71 5
OneNB User Ranking Other 10.4% 12.8% General staff General 40-49 ▪
about 40% 30-39 32.0% 8.9% ▪ 29 and under Section Chief
about 20% 8.9% 1.9% Age position
Manager 25.3% ▪ 17.1% 40.1% Section Job ▪ in their 40s and 50s 50-59 20.1% Division Manager 60 and over Management level at at Management level Core business readers aged readers aged Core business Division Manager and above at Division Manager and above 22.4% CEO/Director 6.1% ▪
Female Female
Gender
▪ 93.9% Male Weekly (published each week on Monday) each week (published Weekly ¥24,500 (50 issues) subscription: Annual ¥690 Single issue: Survey name: name: Survey 2017 Profile Survey Business Reader Nikkei 2017 7 to 17 November, time frame: Survey 572 Responses received: 6 A general information magazine for economics magazine for information A general trustedand management that is as an information making management decisions. source for Provides information to forecast the future for future for the to forecast information Provides the top 200,000 readers including approximately society. sustain Japanese that executives
NIKKEI BUSINESS User Profile Data a wide range of industries andsectors a widerange ofindustries Over 5,000employees 45.6% Finance/Insurance 1,000– ▪ Service Distribution 9.2% 20.2%
4,999 ▪ Number of employees Other 11.1% 6.3% with over 1,000employees of readers work forof readerswork majorcompanies
Type of business Readership covers 18.3% 27.3% 500– 999 7.7% estate Construction/Real 11.1% IT/Telecommunications 9.9% 25.8% 18.8% 100– 1
– ▪ 34.3% Manufacturing 99 499
▪ ▪ Manufacturing/Production Research/Development Technology/Design 4.8%
regarding products and at services the business
Overall andexecution decision-making level 27.1% Decision maker About 30% Specialist job Planning/Surveys/Marketing About 80% on pre-selection Decision based Sales 5.5% 40.3% 4.8% 8.6% ▪ Other 13.7%
Job category 11.0% are in corporate management are incorporate decision-making areinvolved inselectionand 27.6% Listing of selection 6.7% PR/Advertising PR/Advertising Information- gathering 32.7%
Information Systems4.9% Data Processing/ ▪ 29.4% planning Corporate Management/ 10.2% Finance/Accounting Human resources/ General affairs/ 0.5% * Multipleresponses involvement 19.5% No
▪ 7
NIKKEI BUSINESS User Profile Data ▪
I want Is quick with Is quick information Has information Has information Each and every Each and every article depth has 30% 20% 10% 50% 40% 60% Is specialized Highly rated for for Highly rated perspective Has a unique * Multiple responses * Multiple responses regularly publications who read the various based on people Tabulated * (477 sample) Nikkei Business Magazine A (119 sample) Magazine B (110 sample) Magazine C (83 sample) The contents are trustworthy specialization and trustworthiness The image of main business publications business main of image The much in the news much
topics that are very Presents subjects and ▪ 10.0% 20.1% No answer No answer 6.8% 2.0% More than More than ¥20 million ¥200 million ▪
▪
9.4% million 6.0% ¥100–200 ¥15–20 million 1% have assets of over ¥30 million over assets of have 28. 30.2% earn more than ¥10 million per annum Overall assetsOverall ¥10–15 million
¥30–100 million Household income
▪ Average income is ¥11.62 million per annum Average ▪ 32.9% 32.1% ¥5–30 million ¥6–10 million Over 40% Over Over 40% Over
9.6% 12.8% ¥6 million ¥5 million Less than Less than 8
NIKKEI BUSINESS User Profile Data ▪ relevant tomy own job decision-making asa Got ideasandhints Used as internal or Used asinternal meeting document Will usetohelpin
Scenarios in which are articles useful 69.1% manager used articles for businessused articles ideas 15.7% 44.4% Information resourcefor Useful whendeveloping topics eitherwithclients Many readers a new planorproject private purchaseof Used asdiscussion product orservice or inthecompany 48.3% 15.6% 26.9% activities suchasstocks Useful insomeother Useful ininvestment Gained general work scenario work Mlil responses Multiple * knowledge 47.7% 22.7% 12.9%
▪ About 50%found useful advertisements Information resourcefor topics eitherwithclients ▪ decision-making asa Used asdiscussion private purchaseof product orservice or inthecompany Will usetohelpin
Scenarios in which Nikkei Business
47.7% manager 22.7% 8.0% when purchasing productsandservices advertising is useful advertising is activities suchasstocks Useful insomeother Useful ininvestment Gained general work scenario work knowledge 17.2% 34.8% 5.9% Useful whendeveloping relevant tomy own job a new planorproject Got ideasandhints Used as internal or Used asinternal meeting document Mlil responses Multiple * 27.8% 3.4% 9.3%
▪ 9
NIKKEI BUSINESS User Profile Data Other 20.7% 21.5% 49 General staff General 40– have titles have ▪ 39 under
Chief 30– 35.5% ▪ 29 and 15.8% Section about 50 12.8% osition 2.0% Age Age Manager 21.3% ▪ 16.2% Section Job p Job 33.5% ▪ 59 Average age is Average 50– 60 and over 12.4% with about half in their 40s or under with about half in their 40s or Division Manager Slightly less than 60% 8.4% CEO/Director 14.6% ▪ are females Female Female Gender Gender 85.4% ▪ Male About 15%
magazine, the provided information by by information the provided magazine, Free user registration Free Survey time frame: August 3 to 18, 2017 August time frame: Survey 1,038 Response sample number: 10 In response to the great trust shown by the 2.56 trust by In response to the great shown of high levels there are million registered users, that is information regarding accurate satisfaction useful in management. With the partnership of contents with Nikkei Business Edition is both high in Nikkei Business Online quality and up-to-date.
NIKKEI BUSINESS ONLINE EDITION User Profile Data Over 40% a wide range of industries andsectors a widerange ofindustries Finance/Insurance Over 5,000employees 1,000– Distribution ▪ 4,999 Service 17.0% ▪ Number of employees Other 4.7% of readers work forof readerswork majorcompanieswith
7.5%
Type of business 14.1% over 1,000employees 18.9% Readership covers 23.1% 500– 6.3% estate Construction/Real 999 11.1% IT/Telecommunications 26.0% 1 – 20.9% 100–
35.5% Manufacturing 99 ▪
499 ▪ 15.0% ▪ People inmanagementandplanningmake up Research/Development
regarding products and at services the business
Technology/Design 10.8% Overall andexecution decision-making level 15.2% Decision Specialist job maker Manufacturing/Production About three quarters About threequarters in decision-making andrecruiting on pre-selection Decision based 10.2% 10.4% 32.8% Other 13.4% ▪
Job category 3.6% 31.5% Listing of selection Sales 10.2% Information- Corporate planning Corporate Management/ gathering 42.9%
Planning/Surveys/Marketing ▪ are involved PR/Advertising PR/Advertising 10.3% Finance/Accounting Human resources/ General affairs/ Information Systems8.8% Data Processing/ about 15% Mlil responses Multiple * involvement 23.9% 14.5% No 0.6%
7.2%
▪ 11
NIKKEI BUSINESS ONLINE EDITION User Profile Data North Kanto 3.0% 53.2% Tokyo and Tokyo 3 prefectures ▪
2.5% Tohoku 2.8% Hokkaido Kinki 14.4% 12.0% Chubu Office location
▪
4.2% 6.5% Chugoku/Shikoku 1.4% Kyushu/Okinawa Abroad 6.6% 15.0% No answer No answer
1.1% 1.9% More than More than ¥200 million ¥20 million ▪
▪
million 6.1% 3.8% ¥100–200 ¥15–20 million 25.6% 19.9% Overall assetsOverall ¥30–100 million ¥10–15 million
have assets greater than ¥30 million assets greater have Household income
Average income is ¥8.41 million per annum Average ▪ Slightly less than 30% ▪ earn more than ¥10 million per annum 39.2% 38.8% ¥5–30 million ¥6–10 million Over 30% Over 15.4% 26.7% ¥5 million Less than 12 ¥6 million Less than
NIKKEI BUSINESS ONLINE EDITION User Profile Data Information thatcontributes tobusiness Thoughts fromwell-known key persons orfamous managers Also, they utilize theinformation onthelatesttechnologies aswell Information usefulfor new strategy and strategic thinking as peopleand companiesfeatured inthenews for theirwork. plans andprojects ▪ 47.8% 15.8%
26.2% What kind of information you do obtain from Nikkei Business Online Edition? About 70% inbusiness trends The latestmove 70.6% to grasp business trends. services purchasedandused atwork services Information relevant toproductsand Performance, trends, andcorporate The opinion of the editorial The opinionoftheeditorial strategy for companiesofnote staff andjournalists
use itasaninformation tool 42.3% 19.7% 8.6% Detailed commentary on Detailed commentary the latesttechnologies 50.7% improving skillsandself-learning Information thatcontributes to Reading withoutanything Information usefulfor managers’ decision particular inmind particular Mlil responses Multiple * 19.0% 36.1% 4.9%
▪
Read almost every day 48.3% every day 54.6% Almost More thanhalf ▪ ▪ Nikkei Business Online Edition email
occasionally Over 80% 2–3 timesa 37.6% 29.4% Read week Nikkei Edition Online Business Frequency of perusal of Frequency of access to access almostevery day never read About once Almost 8.1% a week 7.7% readthemail magazine Used toread,but don’t readatthe 2–3 timesa moment 2.3% month 4.6%
About once Have never a month 1.9% 2.5% read
magazines, whether ▪ Less thanthat Do notreadmail Online orothers Nikkei Business ▪ 1.3% 1.7% 13
NIKKEI BUSINESS ONLINE EDITION User Profile Data 7.0 2.1 2.1 4.7 6.7 4.9 5.0 4.9 4.9 4.5 5.5 4.2 8.5 く なった （％） 知りたく より詳し 探索
5 【Ｅ】 順位 5.6 5.6 8.8 8.8 11.3 11.3 12.1 11.2 11.2 14.6 13.7 13.9 12.3 12.3 23.9 味を （％） 持った 広告内 容に興 興味
3 【Ｄ】 順位 were interesting were 9.1 6.4 9.3 3.3 3.5 3.5 3.5 12.1 10.4 13.6 12.5 12.5 18.3 18.3 ト （％） がある インパク Actual examples of normally Actual examples 8 hard to understand approaches 順位 【 Ｃ 】イ ン パ ク ト 9.5 9.2 9.2 3.5 3.5 11.6 11.0 14.1 11.5 10.7 13.7 10.3 16.2 よく Top rankings (to third place for each) for place third (to rankings Top （％） わかる 内容が Products by type Products by ranking Creative Individual 理解度 impression (free comments)
15 4 5 6 advertisement left an • Reasons why • • (%) • Average 10 companies Top • advertisement by • Evaluation 【Ｂ】 順位
‐ ‐ 3.7 4.6 4.0 4.6 5.6 5.6 4.8 5.3 3.8 4.2 8.5 （％） 精読率 9.2 9.2 23.1 38.1 21.2 26.7 24.8 24.8 23.6 20.3 23.3 22.5 22.5 understand （％） 注目率 Conversation-type Conversation-type 49.1 69.1 53.1 52.4 56.6 54.8 36.0 54.3 36.0 55.8 58.8 58.8 54.2 48.5 contents are easy to 広告接触
（％） 接触率 7 【Ａ】 以上／ １ページ 部分広告 7
全体
接触率ランキング ー ス ス ペ 4C2 Overall survey outline survey Overall Ranking list ranking rate Awareness (age, sector, title, job occupation) title, sector, (age, 10 companies Top • Ranking Report items 1 2 3 • Overall ranking list ranking • Overall (%) • Average • Survey outline • Survey • Respondent info 広告主名 コーポレーション Good fit between Good fit between level and contents level カ ラ ー２ペ ー ジ 全体→ カ ラ ー１ペ ー ジ カラー部分広告 カラー３ページ以 上 表 紙 準特殊面 １ページ以 上 部分広告 純広告 記事体広告 記事対向 AZ corporate recognition 71 サ ン プ ル 数 [Individual] Example of evaluation by advertisement by [Individual] Example of evaluation 7.6 1.3 1.3 6.3 3.8 3.8 2.5 2.5 2.5 10.1 なった （％） 知りたく より詳しく 7.6 7.6 17.7 17.7 29.1 12.7 16.5 15.2 25.3 25.3 （％） 持った 広告内容 に興味を 11.4 24.1 21.5 20.3 35.4 32.9 40.5 39.2 34.2 34.2 Good visuals （％） がある インパクト 11.4 11.4 48.1 15.2 20.3 20.3 25.3 32.9 34.2 34.2 （％） わかる 内 容がよく 27.8 27.8 29.1 29.1 19.0 19.0 30.4 30.4 30.4 20.3 ない （％） 見た覚えが 21.5 36.7 36.7 30.4 26.6 26.6 30.4 43.0 39.2 32.9 （％） 気がする 見たような 24.1 24.1 29.1 31.6 26.6 35.4 32.9 32.9 34.2 34.2 Ad Awareness Rate Survey Rate Awareness Ad 見た （％） 確かに appeal points Clarification of 5.1 1.3 6.3 8.9 3.8 11.4 12.7 21.5 21.5 15.2 詳しく （％） 読んだ 27.9 49.4 30.4 54.4 39.3 45.6 39.2 44.3 46.8 35.5 広告 （％） 注目率 79.7 81.0 81.0 69.7 70.9 70.9 69.6 69.6 72.2 72.2 広告 （％） 接触率 純広告 純広告 純広告 純広告 純広告 純広告 純広告 純広告 広告種別 記事体広告 記事体広告 ) Survey content: Selection of one from “Definitely saw,” “Think I saw,” and “Don’t recall seeing” and “Think I saw,” “Definitely saw,” Selection of one from content: Survey
広告主名 保険 コーポレーション カード 商事 交通 comments 重工業 飲料 商事 建設
ホール ディングス PQR O K L MN FGH IJ E CD AB 9 6 6 8 4 4 3 1 1 10 Report advertisement insertion images for 順位 advertisementleft an impression (free [Ranking list] Example of overall ranking list ranking [Ranking list] Example of overall
Evaluation of understand of, interest in, and impact of ad regardless of recollection interest in, and impact of ad regardless of recollection of understand of, Evaluation Nikkei Business 14 [Average response sampling] 70-80 [Average All issues [Issue surveyed]
Advertising Report Nikkei Business Nikkei ・ ・ Production fee: From rate:Insertion rate: Insertion rate comeswithvolume * Insertion Rate (excluding tax) ▪ 4c2p Advertorial 4c1p Advertising reduction Nikkei Business
¥5,040,000 ¥2,520,000 ¥600,000 ▪ / Nikkei Business Online Edition Online Business Nikkei *Numbers ofimpressionsanddeliveries areestimates andarenotguaranteed. *Theconsumptiontaxwill beaddedtoallrates. *5 ACLOSE(X)button must beincluded. *4 The lengthofavideoshouldbenolongerthan30seconds. In-readbannersand PCIn-readmegabannersappearonlyontoppages. *3 Pleasenotethatsmartphone in-feed andPC in-feed*2 Pleasenotethatsmartphone images(W240 xH180pixels) aredisplayed incontracted state. *1 DMPusepossible for specifiedaudience segments(http://web-cache.stream.ne.jp/www11/nikkeibpw/adweb/BP_DMP2018.pdf) *Rates, frame volume, specifications andotherparameters aresubjecttochange withoutnotice. *Please refer submission. toseparate documentsregardingapplication andmaterial ▪ Smartphone Nikkei Edition Online Business PC NEW! Smartphone In-Feed (Image + text) +text) (Image In-Feed Smartphone NEW! NEW! Smartphone inRead banner Smartphone headerSmartphone panel Menu In-Feed (Image + text) +text) (Image In-Feed Smartphone rectangle In-read mega banner mega In-read 1st double rectangle 1st double Premium bannern InRead video Pushdown 1st rectangle 1st Billboard *5 *4, 5 *4, *4 *3 *3 ▪ (either infullwidthorhalfwidth)(nolinefeed) (either infullwidthorhalfwidth)(nolinefeed) Expanded state: W 970 x H 400 (250) pixels (250) xH400 W970 state: Expanded Aspect ratio: 16:9 (incompatible for 4:3) Contracted state: W 970 x H 90 pixels xH90 W970 state: Contracted Subtitle: Upto13characters perline Subtitle: Upto13characters perline (either infullwidthorhalfwidth) (either infullwidthorhalfwidth) Title: Upto24characters perline Title: Upto24characters perline Image: W240×H180pixels Image: W240×H180pixels * Video aspectratio: 10:9 W 1,280×H250pixels W 1,280×H250pixels W 320×H180pixels W 300×H250pixels W 970×H250pixels W 320×H100pixels W 320×H600pixels W 320×H250pixels Size + + *2 *2 List of Rates of List * Video: * Video: ￥ ￥ ￥ ￥ ￥ ￥ ￥ ￥ ￥ ￥ ￥ ￥ 10.0/imp 2.0/imp 2.0/imp 3.5/imp 6.0/imp 3.0/imp 6.0/imp 6.0/imp 5.0/imp 1.0/imp 1.0/imp 2.0/imp Rate ￥ ￥ 8.0/imp 4.0/imp Estimated 0.06% 0.02% 0.05% 0.05% 0.04% 0.04% 0.07% 0.2% 0.2% 0.2% 0.2% 0.1% CTR 15
Rate Plan Insertion image Plan D Nikkei Business Nikkei advertorial 1P ▪ ¥2,000,000 ¥2,820,000) (Standard rate: Plan C Nikkei Business Nikkei advertorial 2P ▪ ¥4,000,000 ¥5,640,000) (Standard rate: This is a special plan limited to to limited plan a special is This persons corporate key with interviews * A set format is used for magazine space and web design. magazine space and web is used for * A set format (Insertion 4 weeks) period: Insertion image Plan B Nikkei Business advertorialNikkei 1P+ Business Online tie-up site Nikkei ▪ ¥3,000,000 ¥2,820,000 + ¥2,500,000) (Standard rate: Nikkei Business Online Edition Edition Online Business & Nikkei (Insertion 4 weeks) period: This is a special plan limited to to limited plan a special is This executives corporate top with interviews
* A set format is used for magazine space and web design. magazine space and web is used for * A set format Rate (excluding tax) Rate (excluding
Plan A Nikkei Business advertorialNikkei 2P+ Business Online tie-up site Nikkei ¥5,000,000 ¥5, 640,000 + ¥2,500,000) (Standard rate: ▪
Nikkei Business Tie-Up Package (Advertorial/set format) (Advertorial/set Package Tie-Up 16 ▪ , a special rate is available for ongoing projects regarding interview-style tie-ups for which there is strong demand. interview-style ongoing projects regarding tie-ups for for is available , a special rate Nikkei Business For
Tie-Up Package Nikkei Business Online Edition Special Special Edition Online Business Nikkei Please takeadvantageofthisforyourcompany’s corporateadvertorialpromotion. Tie-up advertisingisoffered toreadersamonguserswhoarecorporatedecision-makersandhighearners. A4 size2P (about3,000Japanesecharacters) 2117 tie-up page PC Tie-up site Smartphone Smartphone In-Feed - -Lead performance
- -Staying time -No. ofPVs,UBs Report items No. ofvisitorstoexternalsites Comparison withrivals (image +text)
Smartphone tie-up page ① Etc. Lead
* Actual expenses willbeseparatelychargedintheeventofinvolvementprominentfiguresorinterviews inremoteareas. * Eachnativecontentmaybeallowedforsecondary usewith¥2.5million(excludingtax).Fordetails,pleasecontactus. * Dependingonthelevelofinventoryandnative adcontent,wemayprovideanappropriatenativelink. Gross Rate: Smartphone Smartphone Magazine Email Lead Lead PC PC
Lead menu Nikkei Online Business Edition
¥3,500,000 Smartphone In-Feed Smartphone email (HTML email) Nikkei BusinessOnlineEdition Recommended (Image +Text) (Image (Image +Text) (Image information Billboard In-Feed In-Feed email (HTML email) ⑤
No. ⑤ ④ ③ ① ②
Almost allAlmost pages Almost allAlmost pages in the article page article the in page article the in Appears on (excluding tax) B Daily deliveryonweekdays Right column elow article
Appearance
(Tie-up advertising,(Tie-up insertion for 4weeks, including standard lead) Rotation Rotation Rotation Rotation Insertion for 4weeks for Insertion Billboard ② Estimated imp. 2, 500,000imp 200,000imp 5 12 notices 5 700,000 0,000imp 00,000imp ×
Estimated CTR Estimated 0.04% 0.02% 0.02% 0.04% 0.2%
Subtitle: Subtitle: Subtitle: (Image + Text)(Image Title: Title: Title: Title: PC Lead In-Feed Up to24charactersperline(eitherinfullwidthorhalfwidth) Up to24charactersperline(eitherinfullwidth orinhalfwidth) Up to28charactersperline(eitherinfullwidthorhalfwidth) Up to24charactersperline(eitherinfullwidthorhalfwidth) ③ Up to13charactersperline(eitherinfullwidthorhalfwidth) Up to13charactersperline(eitherinfullwidth orinhalfwidth) Up to13charactersperline(eitherinfullwidthorhalfwidth)
Image: W240×H180pixels Image: W240×H180pixels Image: W240×H180pixels Image: W240×H180pixels W 970×H250pixels (no line feed) line (no (no line feed) line (no feed) line (no Size + + + + Recommended information ④
NIKKEI BUSINESS ONLINE EDITION Tie-Up Special Package Management Media Advertising Dept., Nikkei Business Publications, Inc.
Tel: 81-3-6811-8311 [email protected]