ECON3501

THE COUNCIL OF COMMUNITY COLLEGES OF

BACHELOR OF SCIENCE EXAMINATION

SUMMER/SUPPLEMENTAL – 2016 AUGUST

PROGRAMMES: BUSINESS STUDIES ENVIRONMENTAL STUDIES MANAGEMENT INFORMATION SYSTEMS HOSPITALITY AND TOURISM MANAGEMENT

COURSE NAME: CARIBBEAN ECONOMIC DEVELOPMENT CODE : (ECON3501)

YEAR GROUP: THREE

DATE: FRIDAY, 2016 AUGUST 19

TIME: 1:00 P.M. – 4:00 P.M.

DURATION: 3 HOURS

EXAMINATION TYPE: FINAL

This Examination paper has 6 pages

INSTRUCTIONS:

SECTION A: ANSWER ALL QUESTIONS IN THIS SECTION.

SECTION B: ANSWER ANY THREE (3) QUESTIONS FROM THIS SECTION.

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ECON3501

SECTION A

Instructions: Answer ALL questions in this section.

CASE STUDY

The Bob Museum, Jamaica Heritage tourism of the Caribbean:

PROFILE: The Museum in Kingston Jamaica is dedicated to the musician of the same name. The Bob Marley Museum houses an 80-seat theatre; a gallery of Marley memorabilia; a library with the latest books on Bob Marley, reggae music, and more; a gift shop and the Queen of Sheba restaurant which offers Jamaican cuisine. It is located at 56 Hope Road, Kingston 6, and is Bob Marley’s former place of residence. It was home to the record label and record manufacturing plant, which was founded by The Wailers in 1970.

GOVERNANCE STRUCTURE: The Bob Marley Museum falls under the Robert Marley Foundation, which is actively involved in the planning and implementation of various activities including art exhibitions, film festivals, workshops - for cultural development, talent shows and much more. One of the major events is the “Bob Marley Week” which is hosted in collaboration with the Jamaica Tourist Board and Jamaica Cultural Development Council. In recent years the Museum has hired a professional manager to enhance the visitor experience and improve the financial performance of the organisation. The General Manager reports to the Board of Directors, which is made up entirely of family members.

VISITATION: The Bob Marley Museum is the most visited attraction in Kingston and a flagship of heritage tourism. In 2006 there were 31,101 visitors, an increase of 15% on 2005 levels

FINANCES: The main source of income is from entrance fees, which account for 90% of the total earnings. The Gift Shop contributes 8% and the rental of the restaurant provides another 2%. Total earnings were US$280,000 for the last fiscal year 2006, which was a 20% increase over 2005.

MARKETING: The Museum has historically depended on the international legacy and the iconic status of Bob Marley to market the Organisation. In so many ways, the iconic legacy of Bob Marley means that the Museum does not have to conduct intensive marketing activities. However, promotional activities are undertaken, for example distributing brochures to hotels in the Kingston area and on the North Coast to help direct traffic to the Museum. Branding is considered to be a critical element of the marketing effort. The Robert Marley Foundation handles licensing of the Bob Marley image and other intellectual property matters. The tourism agencies also use it for promotional tours of visiting journalists and travel agents. The Museum is a member of the Jamaica Hotel and Tourist Association.

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ECON3501

Required: a. List TWO (2) industries that could benefit from the operations of facilities such as the Bob Marley museum and explain clearly how these industries can assist economic growth and development for the country. (15 marks) b. Explain how education and training, and the use of technology can assist in the improvement of an organization such as the Bob Marley museum operating in this industry. (10 marks)

(Total 25 marks)

END OF SECTION A

The Council of Community Colleges of Jamaica Page 3

ECON3501

THE COUNCIL OF COMMUNITY COLLEGES OF JAMAICA

BACHELOR OF SCIENCE EXAMINATION

SUMMER/SUPPLEMENTAL – 2016 AUGUST

PROGRAMMES: BUSINESS STUDIES ENVIRONMENTAL STUDIES MANAGEMENT INFORMATION SYSTEMS HOSPITALITY AND TOURISM MANAGEMENT

COURSE NAME: CARIBBEAN ECONOMIC DEVELOPMENT CODE: (ECON3501)

YEAR GROUP: THREE

DATE: MONDAY, 2016 AUGUST 19

TIME: 1:00 P.M. – 4:00 P.M.

DURATION: 3 HOURS

EXAMINATION TYPE: FINAL

This Examination paper has 3 pages

INSTRUCTIONS:

SECTION B: ANSWER ANY THREE (3) QUESTIONS FROM THIS SECTION.

The Council of Community Colleges of Jamaica Page 4

ECON3501

SECTION B

Instructions: Answer any THREE (3) questions from this section.

Question 1 a. Explain what are creative industries. (5 marks) b. Discuss FOUR (4) ways in which the promotion of creative industries may enhance Caribbean Economic Development. (20 marks)

(Total 25 marks)

Question 2 a. Discuss FOUR (4) types of economic integration citing regions or countries that employ each type of union. (13 marks) b. Describe THREE (3) obstacles to Caribbean economic integration. (12 marks)

(Total 25 marks)

Question 3

Tourism development, while providing jobs, income, and balance of payment improvements in the region, continues to be in conflict with sustainable development of the Caribbean environment. Discuss

(Total 25 marks)

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ECON3501

Question 4

George Beckford proposed the “Plantation Type Economy Model” a. Describe the Plantation society as a total institution. (4 marks) b. Describe FOUR (4) major characteristics of the Plantation Economy. (8 marks) c. The nations of the Caribbean region share common microeconomic factors; Examine the impact THREE (3) of these factors has on the economic development of the Caribbean Region. (13 marks)

(Total 25 marks)

Question 5

“According to the Walter W. Rostow doctrine, the transition from underdevelopment to development can be described in terms of a series of stages through which all countries must proceed.” Describe in detail each of the FIVE (5) stages of Rostow’s model of economic growth. (Total 25 marks)

END OF EXAMINATION

The Council of Community Colleges of Jamaica Page 6