Unlock a World of Potential

UNLOCK A WORLD OF POTENTIAL CONTENTS GROWTH & EXPANSION 32 Portfolio Growth EMAAR PROPERTIES 01 Address Hotels + Resorts 33 Overview 02 Palace Hotels & Resorts 34 Vida Hotels and Resorts 35 EMAAR HOSPITALITY GROUP 05 Global Target Markets 36 Overview 06

Key Milestones 09 BRANDED RESIDENCES 37 Portfolio

Address Hotels + Resorts 11 CAPABILITIES 39 Palace Hotels & Resorts 16 Design & Technical 40 Vida Hotels and Resorts 17 Operations 41 Food & Beverage 42 THREE DISTINCTIVE BRANDS 20 Talent & Culture 43 Brand Positioning 21 Sales & Marketing 44 Address Hotels + Resorts 22 Technology 45 Palace Hotels & Resorts 25 Rewards Programme 46 Vida Hotels and Resorts 28

Awards and Accolades 31 DEVELOPMENT CONTACTS 47

Featuring some of the world’s iconic attractions, Downtown US$20 Dubai, is the most prestigious BURJ square kilometre on earth - KHALIFA BILLION a space where an elevated THE WORLD’S MEGA PROJECT way of life is accentuated by TALLEST BUILDING unmatched luxuries. THE DUBAI INTEGRATED Each icon in Downtown Dubai is a LIFESTYLE marvel in itself. Located at the heart FOUNTAIN DESTINATION of the 500-acre mega-development THE WORLD’S TALLEST by Emaar Properties PJSC is Burj PERFORMING FOUNTAIN Khalifa, the world’s tallest building and a towering accomplishment WORLD’S MOST of human ambition that stands PRESTIGIOUS testament to the boundless THE DUBAI MALL SQUARE KILOMETRE ambition of Dubai. THE WORLD’S LARGEST RETAIL AND THE WORLD’S ENTERTAINMENT HIGHEST RESTAURANT DESTINATION AT.MOSPHERE

Pioneers in developing integrated lifestyle communities, Emaar Properties PJSC shapes new lifestyles with a focus on design excellence, quality and timely delivery.

Established in 1997, Emaar Properties PJSC has transformed the property sector of Dubai and has also made strong inroads globally. The group has extended its expertise in developing master-planned communities internationally, and today, has a significant presence in several key global markets. Simultaneously, it has developed competencies in hospitality and leisure, as well as shopping malls and retail.

DISTINCTIVE 80 PROVIDER OF PORTFOLIO MILLION PREMIER OF HOTEL VISITORS IN 2017 TO LIFESTYLES BRANDS THE DUBAI MALL SINCE 2007

SIGNIFICANT OVER GLOBAL PRESENCE IN 45,900 KEY GLOBAL PROPERTY RESIDENTIAL MARKETS DEVELOPER UNITS DELIVERED

EMAAR PROPERTIES IN OUR REACH

ITALY UNITED STATES OF AMERICA TURKEY SYRIA LEBANON JORDAN PAKISTAN UNITED ARAB EMIRATES

SAUDI ARABIA TOP 15 INDIA LARGEST PROPERTY EGYPT DEVELOPERS MOROCCO

170 MILLION SQM LAND BANK

EMAAR HOSPITALITY GROUP THE BUILDING BLOCKS

PREMIUM UPSCALE THE ULTIMATE TRANQUIL AND LUXURY LIFESTYLE IN CITY LIVING CONNECTED LIVING LEISURE CLUB LIFESTYLE EXPERIENCES

ADDRESS VIDA ADDRESS VIDA DUBAI POLO & DUBAI MARINA ARABIAN RANCHES HOTELS + RESORTS HOTELS AND RESORTS RESIDENCES RESIDENCES EQUESTRIAN CLUB YACHT CLUB GOLF CLUB

HOTELS AND RESORTS SERVICED RESIDENCES EMAAR LEISURE GROUP

EMAAR HOSPITALITY GROUP

EMAAR HOSPITALITY GROUP BEHIND THE SCENES

OVER 7,000 HOTEL ROOMS

OVER 12,000 RESIDENCE UNITS OVER 3,600 ASSOCIATES OVER 35 OPERATING RESTAURANTS

Emaar Hospitality Group is the official hotel and hospitality partner for Expo 2020 Dubai.

Expo 2020 will open its doors to the world on 20 October 2020. The UAE is extending an invitation to people from around the world to join us and experience a World Expo – a global six-month celebration of creativity, innovation, humanity and world cultures.

Expo 2020 Dubai is not only the first World Expo to be hosted by an Arab nation but also the first to take place in the Middle East, Africa and South Asia (MEASA) region.

AUG Re-branding to MAR Announcement of MAR Announcement of OCT Announcement of DEC Announcement of 2008 Palace Downtown 2012 Address Marassi Golf Resort 2013 Address Residences Emaar Square Istanbul 2014 Address Istanbul Address Residences Dubai Opera Address Residences Marassi Address Residences Istanbul 2015 Golf Resort

SEPT Opening of JAN Announcement of DEC Announcement of MAR Announcement of 2009 Address Dubai Mall 2013 Address Fountain Views 2013 Vida Emirates Hills 2015 Vida Townsquare Address Residences Dubai Mall Address Residences Fountain Views Vida Residences The Hills Vida Residences Townsquare

Re-branding of Opening of Announcement of Manzil Downtown OCT Address Downtown SEPT Address Boulevard JUN Opening of JAN Address Residences Downtown Address Residences Boulevard Vida Downtown 2008 Opening of 2012 2013 2015 Address Dubai Marina Address Residences Dubai Marina Announcement of Announcement of MAY Launch of OCT Re-branding to FEB Address Sky View JAN Announcement of MAY Address Marassi Al Bahrain 2008 Address Hotels + Resorts 2009 Address Montgomerie 2013 Address Residences Sky View 2014 Vida Residences Downtown 2015 Address Residences Marassi Al Bahrain

APR Announcement of Announcement of MAR Announcement of JULY Opening of AUG Vida Za’abeel Al Alamein Hotel 2016 Address Fujairah Resort 2017 Address Fashion Avenue 2018 2018 Address Residences Fujairah Resort Address Residences Fashion Avenue

SEPT Announcement of APR Announcement of JAN Announcement of DEC Opening of Address Harbour Point Address Jumeirah Resort 2017 Palace Al Khan Opening of Address Sky View 2016 Address Residences Harbour Point 2018 JUNE 2019 Address Residences Jumeirah Resort Address Downtown The Residences Jumeirah Resort, by Address Address Marassi Beach Resort 2018 Address Residences Marassi Beach Resort Vida Creek Harbour Vida Beach Reem Island Abu Dhabi Vida Residences Beach Reem Island Abu Dhabi Vida Marassi Marina Vida Residences Marassi Marina

Announcement of Announcement of Jabal Omar Address Makkah Address Al Marjan Island JUN Vida Dubai Mall Opening of Address Residences Al Marjan Island 2017 Vida Residences Dubai Mall SEP Opening of Address Boulevard Address Aljada Sharjah Vida Creek Harbour Address Residences Aljada Sharjah 2019 Announcement of Vida Al Qasba Sharjah OCT Opening of Vida Dubai Marina Vida Aljada Sharjah 2019 Address Fountain Views MAR Vida Residences APR Vida Residences Aljada Sharjah JUN Opening of 2017 Dubai Marina 2018 Al Alamein Hotel 2019 Vida Emirates Hills

ADDRESS DOWNTOWN ADDRESS BOULEVARD ADDRESS DUBAI MALL ADDRESS DUBAI MARINA ADDRESS 220 KEYS 196 KEYS 244 KEYS 200 KEYS HOTELS + RESORTS PORTFOLIO

CURRENT ADDRESS MONTGOMERIE ADDRESS RESIDENCES DUBAI MARINA ADDRESS RESIDENCES DOWNTOWN ADDRESS RESIDENCES BOULEVARD PORTFOLIO 21 KEYS 442 KEYS 628 KEYS 532 KEYS FUTURE PORTFOLIO

ADDRESS RESIDENCES DUBAI MALL ADDRESS SKY VIEW ADDRESS FOUNTAIN VIEWS 449 KEYS 169 KEYS 193 KEYS

ADDRESS RESIDENCES SKY VIEW ADDRESS RESIDENCES FOUNTAIN VIEWS ADDRESS HARBOUR POINT ADDRESS RESIDENCES DUBAI OPERA ADDRESS 551 KEYS 783 KEYS 223 KEYS 809 KEYS HOTELS + RESORTS PORTFOLIO

CURRENT ADDRESS RESIDENCES FUJAIRAH ADDRESS JUMEIRAH RESORT ADDRESS FUJAIRAH RESORT ADDRESS AL MARJAN ISLAND RESORT 217 KEYS 196 KEYS 248 KEYS PORTFOLIO 182 KEYS FUTURE PORTFOLIO

ADDRESS FASHION AVENUE ADDRESS ALJADA SHARJAH 162 KEYS 150 KEYS

ADDRESS RESIDENCES JUMEIRAH THE RESIDENCES JUMEIRAH, ADDRESS RESIDENCES HARBOUR POINT ADDRESS RESIDENCES FASHION AVENUE RESORT BY ADDRESS 794 KEYS 78 KEYS ADDRESS 443 KEYS 478 KEYS HOTELS + RESORTS PORTFOLIO

CURRENT ADDRESS RESIDENCES AL MARJAN ISLAND ADDRESS RESIDENCES ALJADA SHARJAH PORTFOLIO 234 KEYS 300 KEYS FUTURE PORTFOLIO

EGYPT ADDRESS HOTELS + RESORTS

ADDRESS RESIDENCES MARASSI ADDRESS MARASSI GOLF RESORT ADDRESS MARASSI BEACH RESORT ADDRESS RESIDENCES MARASSI BEACH RESORT PORTFOLIO GOLF RESORT 48 KEYS 142 KEYS 140 KEYS 82 KEYS

BAHRAIN CURRENT PORTFOLIO FUTURE

PORTFOLIO ADDRESS RESIDENCES ADDRESS MARASSI AL BAHRAIN MARASSI AL BAHRAIN 112 KEYS 155 KEYS

SAUDI ARABIA

ADDRESS HOTELS + RESORTS JABAL OMAR ADDRESS MAKKAH PORTFOLIO 1,484 KEYS TURKEY

CURRENT PORTFOLIO

ADDRESS RESIDENCES FUTURE ADDRESS ISTANBUL ADDRESS RESIDENCES ISTANBUL EMAAR SQUARE ISTANBUL 182 KEYS 197 KEYS PORTFOLIO 123 KEYS

PALACE DOWNTOWN PALACE FUJAIRAH BEACH PALACE AL KHAN PALACE AL KHAN RESIDENCES PALACE 242 KEYS 167 KEYS 87 KEYS 88 KEYS HOTELS + RESORTS PORTFOLIO

CURRENT PORTFOLIO FUTURE PORTFOLIO

VIDA DOWNTOWN MANZIL DOWNTOWN VIDA EMIRATES HILLS VIDA DUBAI MARINA VIDA 156 KEYS 197 KEYS 160 KEYS 158 KEYS HOTELS AND RESORTS PORTFOLIO

VIDA CREEK HARBOUR VIDA DUBAI MALL VIDA ZA’ABEEL VIDA TOWNSQUARE CURRENT 286 KEYS 195 KEYS 220 KEYS 160 KEYS PORTFOLIO FUTURE PORTFOLIO

VIDA ALJADA SHARJAH VIDA AL QASBA SHARJAH VIDA BEACH REEM ISLAND ABU DHABI VIDA UMM AL QUWAIN 175 KEYS 100 KEYS 262 KEYS 143 KEYS

UNITED ARAB EMIRATES VIDA HOTELS AND RESORTS

VIDA RESIDENCES DUBAI MARINA VIDA RESIDENCES THE HILLS VIDA RESIDENCES DOWNTOWN VIDA RESIDENCES TOWNSQUARE PORTFOLIO 360 KEYS 136 KEYS 344 KEYS 172 KEYS

CURRENT PORTFOLIO FUTURE PORTFOLIO VIDA RESIDENCES BEACH REEM ISLAND ABU DHABI VIDA RESIDENCES DUBAI MALL VIDA RESIDENCES ZA’ABEEL VIDA RESIDENCES ALJADA SHARJAH 521 KEYS 380 KEYS 1,718 KEYS 120 KEYS

VIDA MARASSI MARINA VIDA RESIDENCES MARASSI MARINA VIDA 120 KEYS 110 KEYS HOTELS BAHRAIN AND RESORTS PORTFOLIO

CURRENT VIDA MARASSI AL BAHRAIN VIDA RESIDENCES MARASSI AL BAHRAIN 158 KEYS 141 KEYS PORTFOLIO FUTURE PORTFOLIO

Our portfolio is made up of numerous brands, which are classified under three categories.

THE PENINSULA HOTELS HOXTON ROSEWOOD HOTELS & RESORTS THE LANGHAM HOTELS ACE ANDAZ FOUR SEASONS HOTELS & RESORTS 1HOTELS ONE&ONLY RESORTS THOMPSON HOTELS THE EDITION

PREMIUM LUXURY PREMIUM LUXURY UPSCALE LIFESTYLE

NUMBER OF PROJECTS OPERATING: 7

NUMBER OF PROJECTS IN DEVELOPMENT: 14

AVERAGE SIZE: 150-250 ROOMS

POSITIONING: PREMIUM LUXURY

MARKET SEGMENTS: BUSINESS AND LEISURE

ADDRESS HOTELS + RESORTS WHERE LIFE HAPPENS Defined by an innovative approach to hospitality, Address Hotels + Resorts is a name synonymous with quality, prestige and excellence. The premium luxury lifestyle hotel and residences brand prides itself on its broad range of signature experiences, which provide unique differentials for both business and leisure travellers. Every destination presents a fully-integrated lifestyle offering that is visible through seamlessly delivered multi-dimensional and multi- sensory experiences. Its guests are world travellers, who are cosmopolitan in approach and are seeking vibrant social interactions.

ADDRESS HOTELS + RESORTS WHAT WE STAND FOR Address Hotels + Resorts endures an essence that defines the brand’s personality, behaviour, and ultimately, its identity. It is this essence that communicates the idea of a sense of place and luxury living: ‘Where life Happens’ This ethos permeates all that the brand stands for and what it does, from breathtaking architecture and interior design to the superlative service, exhilarating experiences and unforgettable encounters it orchestrates for its guests and residents, in a manner that is as individual as they are.

MAGNETIC LIFESTYLE Must-see, must-visit and Diverse and distinct must-feel experiences that destinations that complement attract and entice. the aspirations and lifestyles of its guests.

PERSONALISED ENGAGING Customised service offering Interactive experiences that and intuitive delivery to suit are immersive and interesting, individual preferences. making every stay memorable.

NUMBER OF PROJECTS OPERATING: 1

NUMBER OF PROJECTS IN DEVELOPMENT: 2

AVERAGE SIZE: 80-250 ROOMS

POSITIONING: PREMIUM LUXURY

MARKET SEGMENTS: BUSINESS AND LEISURE

PALACE HOTELS & RESORTS THE FREEDOM TO BE Our decidedly different triad of hotels, resorts and residences symbolises an exciting new expression of luxury for the Emaar Hospitality Group. Consciously seeking out inspiring locations to take root in, the Palace brand draws on their cultural, culinary and artistic soil and brings forth its own sublime interpretations of the same. This sense of place and local affinity permeates the guest experience at all levels. Everything from engagement through unpretentious service to a nouveau-classic approach to hospitality revolves around the guest, who is central to all that we do. Favouring intelligent, connected luxury over thoughtless excess, we understand that less can genuinely be more, and deliver this with effortless finesse. Palace Hotels & Resorts is the enabler of “The Freedom to Be”, and uncovers the most captivating local experiences, inspiring further exploration, while reinforcing the concept of palatial luxury.

PALACE HOTELS & RESORTS WHAT WE STAND FOR Palace Hotels and Resorts symbolises an exciting new expression of luxury. Consciously seeking out inspiring locations to take root in, the Palace brand draws on its cultural, culinary and artistic soil and brings forth its own sublime interpretations of the same. This sense of place and local affinity permeates the guest experience at all levels. Everything from engagement through unpretentious service to a nouveau-classic approach to hospitality revolves around the guest, who is central to all that the brand does. Favouring intelligent, connected luxury over thoughtless excess, the Palace brand understands that less can genuinely be more, and delivers this with effortless finesse. Guest-centricity and unique local perspective are what distinguish the Palace brand. FREEDOM SYMBIOSIS Enabling the freedom of our We believe all successful guests to intimately engage with relationships are symbiotic, our hospitality and their immediate such as our give-and-take with and extended environment is the locality in which we choose paramount to our mission. to put down our roots.

ALLURE NOBILITY We make enchantment an everyday Serving the new nobility requires us to affair, and the allure of discovery is adopt and express a noble bearing as ever-present both within and outside well, with a clear confidence that is our our properties’ bounds. second nature.

NUMBER OF PROJECTS OPERATING: 4

NUMBER OF PROJECTS IN DEVELOPMENT: 10

AVERAGE SIZE: 150-275 ROOMS

POSITIONING: UPSCALE LIFESTYLE

MARKET SEGMENTS: BUSINESS AND LEISURE

VIDA HOTELS AND RESORTS ALIVE AND INSPIRED

Vida Hotels and Resorts is an upscale lifestyle hub where entrepreneurial and artistic minds can connect, create, relax and recharge. An inspiring yet understated place for creators, where simplicity meets design. Vida Hotels and Resort sets the stage for the next big idea or move and makes it easy to invent and innovate.

Vida’s guests come back for the easy interactions the team provides. The atmosphere is enthusiastic and friendly, leaving the guest to feel free in their choices. Refreshingly carefree, Vida keeps it simple.

VIDA HOTELS AND RESORTS WHAT WE STAND FOR

Vida is a global brand with a local soul, featuring personalised intuitive service that reaches far beyond the hotel’s and residence’s walls. It’s an inspiring hub where like minds meet. As the positioning statement of Vida Hotels and Resorts, ‘Alive and Inspired’ demonstrates, a refreshing approach to hospitality and its brand values emphasise this attitude.

FREEDOM INSPIRATION An environment to connect A place for those who and create, where self appreciate Fashion, expressions is supported Art, Design and and encouraged. Entrepreneurship.

RESPONSIBILITY Responsibility for the communities in which we operate in.

2018 Middle East’s Leading Tourism 2017 Contemporary Luxury Hotel of the Year, Property Development Company, 2017 Luxury Travel Awards

AWARDS & World Travel Awards 2013 Middle East Winner for Best Luxury Family Hotel, World Luxury Hotel Awards 2013 Hospitality Company of the Year, Arabian Business Awards 2012 Best Fitness & Leisure Facilities within a Hotel, Middle East Hotel Awards Middle East’s Leading Hospitality ACCOLADES Development Company, ADDRESS DUBAI MARINA World Travel Awards 2012 Best Luxury Hotel Spa, 2012 World’s Leading Hospitality World Luxury Spa Awards All properties under Emaar Hospitality Group Development Company, World Travel Awards consistently strive for excellence, as evidenced ADDRESS MONTGOMERIE by the numerous awards and accolades they ADDRESS HOTELS + RESORTS 2015 Dubai’s Best Golf Hotel, Address Montgomerie have collectively garnered over the past few 2015 Best Hotel Chain in the Middle East, 3rd Consecutive Year, 2014 Best Golf Course in the Middle East, years, a few of which have been listed here. Global Traveller Awards World Golf Awards

ADDRESS DOWNTOWN PALACE DOWNTOWN

2019 Thiptara Best Thai Restaurant in Dubai and 2019 Recognized as the Middle East’s Leading Northern Emirates by BBC Good Food ME Hotel and Residences in 2019 Awards 2019

Recognized as the World’s Best Hotel Spa Al Bayt Best Afternoon Tea in Dubai and in 2019 Northern Emirates by BBC Good Food ME Awards 2019 Recognized as the World’s Leading Luxury City Hotel in 2019 2017 Modern Luxury Hotel of the Year for Africa and Middle East 2017, Luxury Travel Guides 2018 Best Afternoon Tea BBC Good Food ME Awards 2018 2015 Best Luxury Romantic Hotel, World Luxury Hotel Awards 2015 Best Individual Hotel in the World, 5th Consecutive Year, Global Traveler Awards VIDA HOTELS AND RESORTS Best Business Hotel in the World, Travel + Leisure India Awards 2017 Favourite Hotel Chain in the Middle East, Trazee Travel 2014 World’s Leading Lifestyle Hotel, World Travel Awards 2015 Best Lifestyle Leisure Hotel Group, Global Travelers, 3rd Annual Leisure Travel Voted Best Business Hotel (World) by Travel Awards + Leisure India & South Asia Magazine India’s VIDA DOWNTOWN Best Awards Best 4 Star Hotel, Middle East Hospitality The Best Business Hotel in the World, Travel + 2019 Awards 2019 Leisure India & South Asia’s Readers’ Choice Awards 2014 2014 Interior Design of the Year Award for Hospitality, Interior Design Awards 2013 Middle East Winner for Best Serviced Apartment, World Luxury Hotel Awards MANZIL DOWNTOWN

2015 Best Hotel Refurbishment Award, Middle East Hotel Awards 31 GROWTH & EXPANSION

PORTFOLIO GROWTH ADDRESS HOTELS + RESORTS

TODAY UNITED ARAB EMIRATES 7 PROJECTS 7 PROJECTS UNITED ARAB EMIRATES 8 PROJECTS

BAHRAIN FUTURE OPENINGS 1 PROJECT

SAUDI ARABIA 14 PROJECTS 1 PROJECT EGYPT 2 PROJECTS

PORTFOLIO GROWTH PALACE HOTELS & RESORTS

TODAY UNITED ARAB EMIRATES 1 PROJECT 1 PROJECT UNITED ARAB EMIRATES 2 PROJECTS

FUTURE OPENINGS 2 PROJECTS

PORTFOLIO GROWTH VIDA HOTELS AND RESORTS

TODAY UNITED ARAB EMIRATES 4 PROJECTS 4 PROJECTS UNITED ARAB EMIRATES 8 PROJECTS

FUTURE OPENINGS BAHRAIN 1 PROJECT 10 PROJECTS

EGYPT 1 PROJECT © Emaar Hospitality Group. All rights reserved. 35 UNLOCK A WORLD OF POTENTIAL PARIS BERLIN ABU DHABI WITH EMAAR HOSPITALITY GROUP LONDON STOCKHOLM RAS AL KHAIMAH MUNICH MADRID FUJAIRAH VIENNA DUBLIN SHARJAH AMSTERDAM COPENHAGEN AJMAN ROME BRUSSELS AL AIN BARCELONA LISBON HAMBURG SPANISH RESORTS MILAN MOSCOW FRANKFURT

EUROPE GROWTH & EXPANSION GLOBAL CHINA MIDDLE EAST AND NORTH AFRICA INDIA TARGET MARKETS BAHRAIN MUSCAT BEIRUT RIYADH JEDDAH INDIAN OCEAN MAKKAH MADINAH KUWAIT SHANGAI DOHA BEIJING AMMAN NEW DELHI SANYA TURKEY MUMBAI SHENZHEN EGYPT BANGALORE TIANJIN MOROCCO SEYCHELLES CHENNAI CHONG QING TUNISIA MAURITIUS HYDERABAD HONG KONG ALGERIA MALDIVES RAJASTHAN GUANGZHOU

© Emaar Hospitality Group. All rights reserved. 37 UNLOCK A WORLD OF POTENTIAL BRANDED RESIDENCES WITHWITH EMAAREMAAR HOSPITALITY GROUP A LIFE OF LUXURY With a respected brand at their helm, the residences managed by Emaar Hospitality Group, namely Address Residences and Vida Residences, will unlock significant real estate value for the developer.

SPECTRUM OF SERVICES:

• An extensive expertise in operating mixed-use developments • Enhanced lead generation with Emaar database in key markets • Accelerated sales velocity and lower sales and marketing costs • Tailored marketing support, sales advisory and design services • Protected value proposition from professionally managed reserves • A lowered cost basis from the sale of residential real estate • Higher supplementary revenue to the hotel from hotel facilities • Improved operating costs via Homeowners Association (HOA)

OUR CAPABILITIES

Emaar Hospitality Group is an expert in the individual style and ambience of all its hotels and resorts. Every distinctive design scheme is intuitively tailored to your needs, while our technical expertise complements the individuality of travellers.

The unique and recognisable design of each of our hotels and resorts is a carefully chosen combination of classic and contemporary styles, extraordinary aesthetics, rich textures and soothing sensory pleasures. These lifestyle experiences are enhanced by our team of experts, who work tirelessly behind the scenes to ensure everything runs like clockwork.

SPECTRUM OF SERVICES:

• Creation and development of new hospitality concepts • Architectural and environmental planning with analysis • Exterior and interior design and technical development • Design documentation, contracts and feasibility studies • Project programming, technical assistance and MEP • Project management services for hotels and residences • Construction, supervision and compliance monitoring • Pre-opening assets and operational assistance delivery

Created to complement one another, our gamut of services is excitingly different enough to offer real choice to both our guests and our business partners, with a concept to suit every specific location and need.

SPECTRUM OF SERVICES:

• Dedicated and experienced management team • Centralised supply chain and procurement system • Strong focus on events and lifestyle experiences • Firm commitment to corporate social responsibility • Strategy to conserve precious natural resources • Innovative food and beverage outlet operations • Experiential wellness and spa programmes • Commitment to discreet and secure services

© Emaar Hospitality Group. All rights reserved. 41 UNLOCK A WORLD OF POTENTIAL WITH EMAAR HOSPITALITY GROUP FOOD & BEVERAGE INNOVATIVE CONCEPTS Emaar Hospitality Group places great importance upon the culinary experience, as evidenced by the wide variety of signature restaurants across our portfolio of hotels and resorts. To this end, we live by a consistent restaurant and service philosophy across all outlets – a philosophy that stems from our guiding principles and whets guests’ appetites for more.

SPECTRUM OF SERVICES:

• Culinary operational leadership on a corporate level • Fully-integrated 360° food and beverage philosophy • Restaurant brands that stand apart from the competition • Dedicated service, product, health and safety standards • Guest-centric customer service satisfaction programme • Strong epicurean ethos which forms service hallmarks • Distinct restaurant service design reflecting each brand • Interactive online food and beverage training programmes

© Emaar Hospitality Group. All rights reserved. 42 UNLOCK A WORLD OF POTENTIAL WITH EMAAR HOSPITALITY GROUP TALENT & CULTURE PEOPLE FIRST People are the most important element of the hospitality world, which is why Emaar Hospitality Group places great emphasis on identifying and honing the skills of each associate at every hotel and resort through our Talent & Culture platform.

SPECTRUM OF SERVICES:

• Experience blueprint at the heart of the organisation • Innovative, engaging and leading HR practices • Personalised learning and development solutions • Unique gamified platform for orientation of staff • Fully integrated staff mentorship programmes • Benchmarketing and profiling for recruitment • World-class customer service programmes • Guest interaction and service training modules

© Emaar Hospitality Group. All rights reserved. 43 SALES & MARKETING UNLOCK A WORLD OF POTENTIAL WITH EMAAR HOSPITALITY GROUP INVENTIVE SOLUTIONS As a dynamic, forward-thinking organisation, Emaar Hospitality Group invests in pioneering marketing initiatives in order to stand apart in the industry. Drawing on the expert knowledge and understanding of our globally savvy team, we shape innovative solutions that allow us to connect with more customers than ever before.

SPECTRUM OF SERVICES:

• Fully integrated brand management platform • Rewarding member-based loyalty programme • Cross-platform and multi-channel campaigns • Dedicated digital and social media experts • Interactive social engagement programmes • Corporate communications programmes • Comprehensive cross-industry partnerships • Fully integrated online reputation system

Our innovative attitude extends to the technological support network that ensures the smooth running of our extensive organisation. Investing in the latest software, hardware and platforms, we go further to provide a seamless experience for both investors and guests.

SPECTRUM OF SERVICES:

• A pioneering booking system and management platform • A dynamic fully-integrated multi-brand distribution model • Fully-responsive brand websites and booking engines • 24-hour customer service, call and reservations centre • Connectivity to global distribution systems with GDS codes • State-of-the-art performance management reporting systems • Strong focus on technological innovation and IT expertise • In-room automation solutions across all brand touch points

Our exceptional rewards programme designed around individuals, U By Emaar embodies the best that life has to offer. From stays at award-winning destinations, to culinary journeys at world-class restaurants and time spent at Dubai’s most popular attractions, we transform every moment into a rewarding experience.

SPECTRUM OF SERVICES:

• Multiple membership tiers to progressively reward members • Upoints can be used as the currency to enjoy experiences • Enhanced benefits as members are upgraded through tiers • Members earn and redeem Upoints across the world of Emaar • Benefits at hotels, restaurants and entertainment attractions • Use Upoints plus cash to redeem and allow flexibility for members • Complimentary privileges including late checkouts and upgrades • Access to specially created experiences and exclusive events

DEVELOPMENT CONTACTS

CHRIS NEWMAN

CHIEF OPERATING OFFICER

Emaar Hospitality Group T +971 4 3673300 E [email protected]