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Portrait of the 2016 Gauselmann Group Lübbecke production site with sales department 1 Logistics 2 Development 3 Merkur Service 4 Production 5 Warehouse 6 Dispenser production 7 National sales 8 International sales www.gauselmann.de DIRECTIONS How to get to Gauselmann AG Espelkamp www.gauselmann.de Gauselmann AG Merkur-Allee 1-15 32339 Espelkamp Germany Tel. +49 (0)5772 49-0 Fax +49 (0)5772 49-165 How to get to adp Gauselmann GmbH Lübbecke Paul-Gauselmann- Straße PUBLISHING DETAILS Espelkamp headquarters 1 Spielothek Published by: Gauselmann AG Photos: Marco Moog, Hamburg 2 Administration Corporate Communications Judith Wagner, Düsseldorf adp Gauselmann GmbH Merkur-Allee 1-15 Foto Pescht, Lübbecke 3 Gebrüder Gauselmann Paul-Gauselmann-Straße 1 32339 Espelkamp Edwin Dodd, Hille (Boschstraße 8) 4 Real estate 32312 Lübbecke www.gauselmann.de Markus Jäger, Bielefeld adp Gauselmann GmbH Onno Brandis, Bielefeld 5 Vehicle fleet Germany Responsible for content in accordance Boschstraße 8 with the German press laws: Ilex Media, Lübbecke Post office Tel. +49 (0)5741 273-0 Mario Hoffmeister M.A. Steffen Schellhorn, Halle 6 32312 Lübbecke Watchara Rojjanasain, 123RF Fax +49 (0)5741 273-108 Edited by: Claudia Hecke, Mareike Kording, 7 Personnel department Tel. 05741-273-0 Irina Pötzschke, Nils Rullkötter, Printed by: Altmann Druck, Berlin 8 BEIT Fax 05741-273-108 Katrin Welland Edition: August 2016 „ Design: Birgit Michels 9 Event location Alte Gießerei“ adp Gauselmann GmbH/ 10 Warehouse Advertising department KEY FIGURES OF THE 3 GAUSELMANN GROUP in EUR million 2014 2015 Sales of all Group entities 1,942 2,213 (cumulative) Sales (fully consolidated) 1,286 1,459 – of which in Germany 725 786 – of which international 561 673 Equity and equity investments 611 688 Investments 187 186 Workplaces at year’s end 8,458 9,240 (full-time equivalents) 6,848 7,651 – of which in Germany 5,789 6,135 – of which international 2,669 3,105 – of which temporary employment 358 360 – of which apprentices and trainees 218 187 WE ARE PHILOSOPHY 5 “THE GAMES MAKERS” We are an internationally active family-owned company, com- As “the games makers”, we offer our guests gaming fun – mitted to providing leisure-time entertainment and gaming and with great success. Our mission and passion is to develop fun with small stakes and prizes, being always true to our games for adult players that offer maximum leisure-time motto “More than a game”. entertainment with small stakes and prizes, while providing the necessary technological infrastructure to meet the require- Our core competences – content, technology and operating – ments of today’s global and connected world. enable us at all times to offer top-quality games anywhere and at any time based on the respective legislative framework. CONTENT Input from Technology the market integration “The games makers” offer their guests maximum gaming fun with small stakes and prizes. It goes without saying that all of our products and offerings OPERATING TECHNOLOGY comply with the statutory regulations that in Germany have been based since 1953 on the very stringent legal provisions Bringing of the German Industrial Code (Gewerbeordnung). Under these to market provisions, every new model and every modification is review- ed and approved by the Physikalisch-Technische Bundes- anstalt (PTB). We have a very strong sense of responsibility We stand for responsible gaming – the latest insights into towards our playing guests and abide strictly by all national prevention and consumer protection continually flow into our and international product-related requirements. product range. Alongside our products, our employees play a major role in ensuring that our entire offering set the highest benchmarks. With this brief portrait, we would like to show you what it „ means to be the games makers”! THE GAUSELMANN FAMILY FOUNDATION 7 2016 marks one of the most important milestones in securing the future of the Gauselmann Group. In order to guarantee the In addition to the companies within the Gauselmann Group continued existence as a corporate group for the coming gen- and their employees, this sustainable Family Foundation will erations, the Gauselmann Group founded by Paul Gauselmann also benefit a variety of cultural and social projects in and in 1957 has operated since 1 January 2016 under the mantle around the Altkreis Lübbecke district. Thus in the future, within of the Gauselmann Family Foundation. With this step, the the scope of the planned annual dividend payment, the Paul Gauselmann family of entrepreneurs is paving the way for and Karin Gauselmann Foundation with an endowment cap- the Gauselmann Group’s long-term and stable future as an ital of 10 million euros will receive the same financial support employer and driving force for the economy. As sole share- from the Family Foundation as each of the four lines of the holder of the Gauselmann Group, the Gauselmann Family family, made up of sons Michael, Armin and Karsten Gausel- Foundation makes the key strategic decisions needed to mann and the daughters of the eldest son, Janika and Sonja ensure the group’s ongoing commercial success and determine Gauselmann. its strategic orientation. Transferring the shares of the previous shareholders of the Gauselmann Group into the Family Foundation precludes the risk of the company becoming fragmented if one owner were to sell his or her shares at any future point in time, and ensures the Gauselmann Group will continue to be run in its present form. The creation of the foundation also protects the company against unforeseeable financial burdens that could be triggered by the sudden death of shareholders, such as, for example, inheritance tax. Foundation Advisory Board from l. to r.: Sonja, Armin, Karin, Karsten, Paul, Michael, and Janika Gauselmann Foundation Board of Directors from l. to r.: Armin Gauselmann, Company founder Paul Gauselmann and Paul Gauselmann Manfred Stoffers THE GAUSELMANN GROUP 9 A successful family business from eastern Westphalia The Gauselmann Group has developed from a one-man busi- ness in 1957 to an international group of companies with over 9,000 employees and a business volume in financial year 2015 in excess of 2.2 billion euros. The logo of the corporate group is the laughing Merkur sun, Germany’s most popular gaming 1977 marked the and good luck symbol, that is increasingly recognised beyond start of production Germany’s borders as a synonym for modern leisure-time of the “Merkur B”. entertainment “made in Germany”. Company founder Paul Gauselmann laid the foundation stone for the company when he began operating jukeboxes in his Today, the Gauselmann Group operates around 500 modern spare time. The step to full entrepreneurial independence entertainment centres in Europe, around 250 of which followed in 1964 – at a time when Paul Gauselmann already are located in Germany and managed under the CASINO employed a staff of 15. MERKUR-SPIELOTHEK brand. The first gaming machine developed and produced by Paul Gauselmann was the “Merkur B”, which was brought to market in 1977 after four years’ development time. With its innovative Milestones 1957–1977 games system, the “Merkur B” offered exciting entertainment and met with an enthusiastic response from players. In the meantime, more than two million gaming machines with or 1957 1964 1974 1977 without cash prize opportunities have been produced and sold Part-time jukebox Full entrepreneurial First MERKUR- Market launch of operator independence SPIELOTHEK in the “Merkur B” and/or rented. The early machines featured only one game; Germany gaming machine today’s multigamers use touchscreen technology to offer up to 200 state-of-the-art games. The “invention” of the modern arcade in 1974 with the first MERKUR-SPIELOTHEK was one of the most important mile- stones in the company’s history. The first company-owned Paul Gauselmann’s branch was opened in Delmenhorst, Lower Saxony. With its success story is one that special design concept – spacious rooms, modern machines tells of a “meteoric” rise. featuring the best games and a pleasant atmosphere like that of a 3- to 4-star hotel – it clearly stood out from conventional arcades of the day, which due to their poor quality were quite rightly labelled “gambling dens”. THE GAUSELMANN GROUP 11 Milestones 1993–2012 1993 1998 2006 2012 Consistent Only European com- Entry into the Acquisition of the internationalisation pany with a manu- Italian sports British arcade chain facturing licence for betting market Praesepe Las Vegas/USA Since 2014, the company has been running its first Merkur casino in Saxony-Anhalt. In the decades that followed its foundation, the Gauselmann Group developed to become the undisputed market leader in Germany. Since the early 1990s, the group has also become firmly established on international markets and has estab- lished a name for itself with its games and technology “made The company also made history in 2013 as a sports betting in Germany”. At around the turn of the millennium, the deci- provider and with the launch, by its Cashpoint subsidiary in sion was taken to develop new business segments, leading Schleswig-Holstein, of its first own licensed online casino. in 2006 to the Gauselmann Group’s entry into the liberalised Another important milestone was the granting of a licence sports betting market. to operate casinos in the state of Saxony-Anhalt. Together with its partner Stadtcasino Baden AG, the Gausel- mann Group opened the first Merkur Spielbank Sachsen-Anhalt in Leuna-Günthersdorf in December 2014. To guarantee its continued existence as a corporate group for the coming generations, the Gauselmann Group founded by Paul Gauselmann has operated since the beginning of 2016 under the mantle of the Gauselmann Family Foundation. In establishing the company foundation, the family members who are shareholders are expressing their desire to keep the Palma de Mallorca Since the 1990s, the Gauselmann Group London has consistently pursued its internation- entire group in the hands of the family and ensure its sustain- alisation policy.

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