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Contents News 4 Teliasonera News 14 Kcell News 34 10 Facts About Kcell (Kcell in Figures) 8 28 Contents News 4 TeliaSonera News 14 Kcell News 34 10 Facts about Kcell (Kcell in Figures) 22 Person 6 Lars Nyberg: 18 Brands under One Brand Identity Interview 18 Nurlan Sargaskayev: Our Subscribers are to Benefit! Photo report 10 TeliaSonera Changes its Brand Symbol 22 Travel to Venice 16 Digest Service 20 SMS mailing: Short and Straightforward Product 26 Telephone for Business 28 Thought s aloud Time Machine 30 To Entertain, to Involve, and to Make You Smile 6 Business 32 Marketing On Social Networks: The Client Runs The Show Market 36 Mobile Phone Subjective Review, Part 4 4 5 News Data roaming charge excluding the improved profitability in Spain, have more than one million TV subscriptions governance in Turkcell. Therefore, we decided the EBITDA margin, excluding non-recurring throughout our Nordic and Baltic markets. The to take legal action against the Chairman of the lowered in Nordic and Baltic countries items, increased by almost one percentage appetite for higher bandwidth to support HD-TV, Board, as he has denied us our legal rights as point compared to the corresponding quarter online gaming and on-demand services is virtu- a minority shareholder. Further, I am also quite TeliaSonera decreases roaming charges for mobile last year. ally unlimited, and we recently announced that we convinced that we will come to some solution Internet users in Nordic and Baltic countries Some of the Nordic mobile markets with regards to the complicated ownership situa- showed lower growth compared to previous tion in Turkcell during this year. “It is important to give our customers “This is a great example of how quarters as a result of regulatory effects, less TeliaSonera’s financial position remains freedom to use their mobile phone and TeliaSonera further strengthens the link handset sales and somewhat lower service strong, and we were pleased that we could return laptop abroad since we know it’s essential between our local operators within the revenues. In the Baltic countries, we are still additional SEK 10 billion to our shareholders that they can keep in touch with colleagues, company. This price reduction is made awaiting a recovery. In Spain, Yoigo continues in April through a public offering. We continue clients, friends and family when travelling. possible by fully utilizing TeliaSonera’s Nordic to gain market share and showed positive result to look for new business opportunities within We seek to pioneer the business all the and Baltic presence”, says Håkan Dahlström. for every month in the quarter. Nevertheless, or neighboring our existing footprint and have time and we have done that today for our The new lower prices and the cost we had lower revenues from equipment sales publicly expressed our interest for Polkomtel customers travelling in the Nordic and control function automatically apply to all than previously and we also experienced lower in Poland. However, any transactions are being Baltic countries,” says Håkan Dahlström, clients during travel in the Nordic and Baltic growth in usage due to weak Spanish macro- carefully evaluated to meet our strategic and President of business area Mobility countries, without them needing to make any economic environment. financial criteria. By introducing new charges for Internet Services at TeliaSonera. specific action. With the new prices, a client Eurasia continues to be our growth engine would upgrade 800,000 broadband connections We have lowered our expectations for browsing through roaming mobile service, Mobile data transfer use doubles surfing on a mobile phone pays SEK 29 ($4.60) and in the first quarter we surpassed 30 million in Sweden with VDSL2, allowing significantly growth in net sales, but our outlook for improved TeliaSonera wants to help its customers every year, but clients are still uncertain for 20 MB per day. All customers have total subscriptions in our consolidated operations higher speeds for our customers. EBITDA margin for 2011 remains, as the cost stay online even when they are outside about charges when they go abroad. By control over costs since TeliaSonera sends due to a continued strong intake in Kazakhstan, In Turkey, we have decided to take a more reduction initiatives that the organization has of their countries. For this purpose, the introducing the new pricing structure and them a text message in case they need to Uzbekistan and Nepal. In broadband services, explicit standpoint to protect our rights as a identified will have effect during the second half company has lowered charges for data cost control, TeliaSonera wants to help its buy more data to stay online. Actual pricing we reached a milestone in April and we now shareholder and to safeguard good corporate of this year.” transfer roaming by about 90% for its clients do business and keep in touch with will differ slightly in respective markets. clients travelling within Nordic and Baltic their families and friends when they go The detailed offer is available through local countries. abroad. operators’ web sites. TeliaSonera first to launch 4G in Lithuania TeliaSonera: strong profit margin improvement TeliaSonera has launched the first commercial 4G/LTE services for its clients in Lithuania, including Vilnius, Kaunas, Klaipeda, Šiauliai and Panevėžys. The 4G is one of the first networks in the world to use 1,800 MHz frequency. TeliaSonera will continue TeliaSonera has posted its financial results for the first quarter of 2011. developing the 4G network in Lithuania in 2011 The company notes strong margin improvement in the reported period TeliaSonera builds out the mobile networks after the initial 4G launches in Sweden and and modernizes the infrastructure in the Nor- Norway. This proves that Lithuania is among cent. The addressable cost base in the reported Free cash flow decreased to SEK 2,587 dic and Baltic countries. We have an expan- the leaders in the global telecommunications currency decreased by 3.9 percent to SEK 7,716 million (3,372) due to higher taxes amounting to sive rollout plan based on the high customer market. Omnitel’s customers demand faster million (8,031). SEK 0.9 million. demand for mobile data services,” says Claes mobile data services and with 4G we are The EBITDA, excluding non-recurring items During the quarter the number of sub- Nycander, Mobility Services TeliaSonera’s responding to their needs offering the most and acquisitions, increased by 5.3 percent in local scriptions grew by 2.1 million in consolidated chief technical officer. advanced mobile technology in the world”, currencies; EBITDA decreased in the reported operations, while subscriptions in the associated With 4G, clients can use mobile broad- says Omnitel’s President Antanas Zabulis. currency, excluding non-recurring items, by 1.5 companies decreased by 1.2 million. The total band Internet with a speed ten times higher TeliaSonera was the first operator in percent to SEK 8,812 million (8,945). The EBITDA number of subscriptions reached 158.0 million. than that of 3G currently. 4G opens up new the world to commercially launch 4G. We margin, excluding non-recurring items, increased The Group’s forecast for 2011 was revised possibilities for customers to use services on offer our customers 4G in Sweden, Norway, by 35.6 percent (34.2). in the 2010 End-of-the-Year Report. The growth their laptops that require high transmission Finland, Denmark, Estonia and now also in Operating income, excluding non-recurring in net sales in local currencies, excluding acquisi- speed, such as online gaming and advanced Lithuania. Net sales in local currencies, excluding ac- items, decreased by 2.6 percent to SEK 7,247 tions, is expected to be around 3 percent. “It is a positive trend in European countries business solutions; as well as services At the initial launch stage, the 4G quisitions, increased by 2.5 percent; net sales million (7,444). Lars Nyberg, President and CEO, comment- to offer technology neutral frequency bands demanding low response times like bidding on network in Lithuania is provided through decreased in the reported currency by 5.6 percent Net income attributable to owners of the ed on TeliaSonera’s results in the first quarter: which gives customers faster access to new online auctions, and fast loading such as live Huawei and 4G ZTE modems with 4G/3G/2G to SEK 24,725 million (26,190). parent company decreased by 1.6 percent to SEK “We successfully improved our margin during technology such as fast mobile broadband TV broadcasting. support. 4G is based on the mobile LTE The addressable cost base in local curren- 4,646 million (4,722), and earnings per share the first quarter although growth in net sales fell like 4G. The early deployment of 4G on 1,800 “Omnitel has launched the fastest mobile standard. TeliaSonera’s services in Lithuania cies, excluding acquisitions, increased by 4.1 per- decreased to SEK 1.04 (1.05). somewhat short of our own expectations. Even MHz in Lithuania is a good example of this. broadband services in Lithuania just one year are marketed under Omnitel brand. april – june / №6 [18] 7 — OVER THE PAST TWO OR THREE YEARS we have been working hard to make TeliaSonera a more integrated company, where we share the same strategy and priorities, as well as core values, principles and business processes. One of many signs of our ambition to deliver a superior On May 12 TeliaSonera’s Nordic, Baltic and Eurasian18 customer experience is to unify the companies of the TeliaSonera group under one brand identity. I would like brands were joined under one common brand identity brands to note that the basic graphic component of this identity has been in use in our Eurasian operations since 2009. — Mr. Nyberg, why are you changing the brand under one brand identity identity now? — We have made good progress in the integration of the company.
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