World Forum on Sport and Culture
120 TH YEAR NO. 42,008 ISSN 0289-1956 ©THE JAPAN TIMES, LTD., 2016 World Forum on Sport and Culture
Wednesday, October 19, 2016
Global events serve to deepen ties
Hirokazu Matsuno minister of education, culture, sports, science and technology
The World Forum on Sport and Culture has opened. I am very happy to welcome you to Japan from around the world in the af- terglow of the excitement of the Rio 2016 Olympic and Paralympic Games, and to be able to hold discussions from the perspectives of sports, culture and business toward 2020, and the future beyond. Japan is scheduled to host back-to- back international sporting events such as the Rugby World Cup 2019; Tokyo 2020 Olympic and Paralympic Games; and Kansai World Masters Games 2021. At the center of global attention, it is important for us to focus our eyes, and work on cultural and economic de- velopment, let alone on the develop- ment of sports. While trying to combine different fields such as sports, sports ministers from about 50 coun- culture and business, I would like to tries, as well as sessions on the Rugby make this forum constructive not only World Cup 2019, and sessions to re- for the success of these international view the legacies created by the Olym- sports meets but also for the future be- pic and Paralympic Games. yond. With the support of the World Eco- We have established the vision of nomic Forum, known for the Davos an- this forum “to deepen bonds with Asia nual conference, this forum is also and the world by transforming the tra- scheduled to organize public-private ditional Japanese value of ‘accepting sector workshops with business lead- each other’s differences and enhancing ers from Japan and abroad to discuss one another’ into the strength to over- issues the world will face in future, come the difficulties the world is fac- aimed at creating new business oppor- ing.” And to accomplish this vision, we tunities. By combining three fields, i.e., will conduct discussions with a focus sports, culture and business, we would on three pillars: enhancement of like to create new values from Japan human qualities; promotion of ex- for 2020 and beyond. changes among people from around Under the slogan “All Together,” the the world; and creation of new econo- forum will be organized by relevant mies and cultures. ministries and agencies, including the On Oct. 19, discussions mainly on Ministry of Education, Culture, Sports, culture are scheduled to take place in Science and Technology; Japan Sports Kyoto, in collaboration with Kyoto Pre- Agency; and Agency for Cultural Af- fecture and the city of Kyoto. We are fairs, working as one, in cooperation scheduled to deliver our cultural policy with Kyoto Prefecture and the city of for the years ahead and demonstrate Kyoto, and in collaboration with the pri- Japanese culture to the world. vate sector. I would like to make it a From Oct. 20, moving the venues to forum that will lead to a new era Tokyo, we plan to have discussions on through discussions with participants mainly sports and business. There will from around the world. be discussions on the new potential Now, let’s take the first step together and values of sports, bringing together toward a new era. “All Together!”
istock Blending sport, culture, economy
Major international sporting events bring ture, the city of Kyoto, the Nippon Foun- Kyoto, Japan’s center of traditional cul- together people from different cultural dation and ETIC. (Entrepreneurial ture, and Tokyo, the political and busi- backgrounds, offering a chance for world Training for Innovative Communities) ness capital that is the host of the 2020 peace and economic and cultural are co-hosts. Additionally, the World Eco- Games, are the ideal venues to hold such empowerment. Over the next several nomic Forum supports the gathering. an international sports and culture event years Japan has an excellent opportunity The Kyoto part of the forum is mainly at a time the world is looking forward to to lead the world as it hosts major sport- about culture, while the Tokyo event the Tokyo Olympics and Paralympics as ing events and cultural festivals. focuses on sport and business, as well as well as other international sports events The World Forum on Sport and Cul- culture. happening in Japan during the next four ture, to be held in Kyoto on Wednesday Cities hosting the Olympics and Para- years, just a few months after the Rio de and Thursday and in Tokyo from Thurs- lympics often hold events related to Janeiro Games. day through Saturday, will offer people sports and culture prior to the Games, but “Having the two venues is important. If both inside and outside Japan to discuss the World Forum on Sport and Culture it’s only Tokyo, the movement won’t the importance of culture and sports. The “brings together sports, culture and busi- spread across Japan,” Tokiwagi said. forum expects to draw 4,000 people, ness; such a comprehensive event is very The ministry is hoping to spark including domestic and international lympic Games and the Kansai World rare in the world,” said Yuichi Tokiwagi, a momentum throughout the nation. There government officials in charge of sports Masters Games 2021. sports and culture ministry liaison officer will be a number of subsequent sports and culture, the heads of international Government officials, including sports and the director in charge of the forum. and cultural events that the ministry, as promotional groups, top management of and culture ministers from about 50 In Kyoto, there will be a number of well as the culture and sports agencies, Top: ROHM Theatre Kyoto is the main venue of the Kyoto edition of the World Forum global companies, leading journalists and countries, are scheduled to attend the conferences on culture, with government will endorse. on Sport and Culture; Bottom: Roppongi Hills serves as the main venue of the Tokyo others. forum, the scale of which is only rivaled officials of various countries participat- Clearly, the momentum began with edition. rohm theatre kyoto, mori building In Tokyo, the Tokyo Organizing Com- by UNESCO’s International Conference ing, as well as various performances, Tokyo’s winning the bid to host the 2020 mittee of the Olympic and Paralympic of Ministers and Senior Officials Respon- including those by a tea ceremony mas- Games in September 2013. Former min- ence known as Davos, inviting many Tokyo, Roppongi Art Night 2016, Tokyo Games President Yoshiro Mori, Interna- sible for Physical Education and Sport ter, a wheelchair group and a Japanese ister Hakubun Shimomura wasted no world-renowned politicians, business “Suki” Festival (SukiFes) in Ueno Cultural tional Olympic Committee President (MINEPS). singing group. time in maintaining the momentum, people and other influential people as Park, and Co-Creating Future For 2020 Thomas Bach, International Paralympic “We hope the forum will heighten peo- There will also be artistic performances speaking to professor Schwab from the speakers, panelists and attendees. and Beyond. These are also cooperation Committee President Philip Craven, ple’s momentum both inside and outside such as a wheelchair performance and a WEF about holding an international The WEF can also invite such people to events, and their synergetic effects can- World Rugby Chairman Bill Beaumont Japan and more people from abroad will concert with mixture of Japanese and forum on sports and culture. the World Forum on Sport and Culture. not be ignored. and World Economic Forum (WEF) invest in and visit Japan,” said Kumi Fuji- western instruments — taiko Japanese In 2014, the Japanese government Of the 4,000 expected visitors, some 300 But Fujisawa and Tokiwagi believe the Founder and Executive Chairman Klaus sawa, advisor to the Ministry of Educa- drums, shakuhachi, koto, violin, viola, decided to hold the forum and the minis- or 400 are so-called Young Global Lead- forum is just the beginning of a greater Schwab will each deliver greetings or tion, Culture, Sports and Technology, as contrabass and others — at Nijo Castle, a try set up the Office of World Forum on ers and Global CEOs, who already have momentum luring more visitors and speeches. The forum will see sports min- well as the head of the Office of World UNESCO World Heritage site. Sport and Culture in May 2015, Tokiwagi strong connections to the WEF. investment from overseas. isters, Olympians and Paralympians and Forum on Sport and Culture. “Another Also, a Public-Private Workshop will be said. Needless to say, the forum itself has an “The measurement of success is not business executives discuss the social thing we would like is to see the forum held in Tokyo, in which people represent- The significance of the partnership economic impact as many business and just how many visitors there are or how and economic contributions of sport. give people the excitement of feeling that ing culture, sports and business will dis- with the WEF is its ability to send mes- government executives from all over the many visitors are satisfied with the forum. The World Forum on Sport and Culture ‘something fun is going to happen’ and cuss themes such as “Japanese pop sages to the world. Japan can overcome world will visit Kyoto and Tokyo, spend- It’s how the forum will stimulate the art is being held as Japan is in the spotlight as help boost national confidence.” culture: Beyond Cool Japan,” “What Will language barriers and send strong mes- ing money on airfare, hotels and shop- and sports industries,” Tokiwagi said. a venue of major international sporting The ministry, the Agency for Cultural Digital Technology Bring to Human sages to the world by having the support ping. The event has attracted other big “We would like people to see how this events, including the Rugby World Cup Affairs and the Sports Agency are the Beings?” and “Can Good Health Gener- from the WEF, which is the organizer of events near the forum venues, such as event will lead to the next big movement,” 2019, the Tokyo 2020 Olympic and Para- hosts of the forum, while Kyoto Prefec- ate Money?” the annual international business confer- Innovative City Forum, Culture Vision Fujisawa said.
PAGE: 1 B2 The Japan Times Wednesday, October 19, 2016 World Forum on Sport and Culture
Forum demonstrates strong commitment Event Schedule in Kyoto, Oct 19
Ryohei Miyata Kyoto Seibo Gakuin Elementary School Developing culture is a large task that Commissioner for Cultural Affairs Choir and Momoiro Clover Z. So, we cannot be tackled by the Agency for have a colorful and very rich program Cultural Affairs alone. I hope to take ...... It is splendid to see the start of the waiting for us. measures to grow more interest by pri- 9:00 World Forum on Sport and Culture. This In Tokyo, on the other hand, a cul- vate corporations and people at large in event will kick off a series of activities, tural session, titled “Inspiration for the developing culture and art. The devel- ...... such as the 2020 Olympics and Para- Future: Arts and Disability,” is sched- opment of culture makes people hap- lympics in Tokyo, to promote culture, uled for Oct. 21, and will focus on social pier and revitalizes the economy at the and also serve as a strong declaration of inclusion through culture and art. Pan- same time. I would like to ask all Japa- 10:00 ...... our commitment, inside and outside of elists will discuss how we can build a nese citizens to take part in telling the Japan, to invigorate the country through society where anybody, regardless of specific story of how culture and econ- Cultural Session Kyoto Opening cultural activities. I look forward to see- whether they are disabled, can partici- omy come together...... ing this movement of cultural programs pate in the creation and appreciation of This forum, or the tide created by it to Visit to House of spread throughout our nation. culture and art in various settings, promote culture, is a great opportunity Hosoo / Showroom Cultural General Meeting The Cultural Session held in Kyoto on which will lead to further development to discover hidden cultural and artistic 11:00 ...... by Crystal Awardees Oct. 19, titled “Building the Future of the field. With intellectuals from assets in various regions of Japan, and through Cultural and Artistic Resources Japan and abroad, a discussion will be support their growth. I also think it is – Shine On, Japan,” will welcome intel- held on the artistic activities of the dis- important to find new gifted people, ...... lectuals and eminent people who work abled and vulnerable population, as and also enjoy exciting collaborations at the forefront of their fields around Social Welfare Organization Glow, Bor- well as how we should get involved with never seen before by such talents to cre- ...... the world, to discuss promoting the derless Art Museum NO-MA, Social them. An exhibit titled “First Steps ate a new trend. 12:00 diverse and fascinating culture of Japan Welfare Corporation AISEIKAI) will be toward Art, Design and Disability” and Finally, I would like to express my Official Lunch within the country and internationally, held at the venue. Participants will also screenings accessible to anyone are utmost appreciation to the many sup- ...... as well as the question of Japan’s cul- have the opportunity to enjoy live per- planned. I hope this session and related porters of this forum, including various tural legacy, among other topics. A spe- formances by GENESIS of entertain- events will help to promote a new municipalities and the countless public cial exhibition ART BRUT (planning: ment, a wheelchair dance group, the aspect, a “new way of life.” corporations. 13:00 ...... Cultural Sessions ...... Building the Future through Cultural and Artistic Resources 14:00 ...... — Shine On, Japan —, 2:30 p.m.-5 p.m...... Special Workshop with Crystal Awardees, 15:00 ...... 2 p.m.-5 p.m. Japanese Culture and Elegance, ...... 2 p.m.-6 p.m. Archive for Creation: 16:00 ...... New Forms of Expression Using Arts and ...... Cultural Resources, 3 p.m.-5 p.m. 17:00 ...... Culture induced Innovation: Tradition and Innovation ...... 3 p.m.-5 p.m. * Other events also scheduled 18:00 ......
...... Cultural Event (6:15 p.m.~) 19:00 ...... A blend of traditional and ...... Official Dinner modern culture on display 20:00 ...... Japanese culture is traditional and mod- The charter also stipulates, “It is recom- ern, cool and serious. mended that National Olympic Commit- That’s the basic message that the tees include in their activities the ...... Agency for Cultural Affairs would like the promotion of culture and arts in the fields 21:00 4,000 visitors to the World Forum on of sport and Olympism.” Sports and Culture from more than 50 After the general meeting, a cultural ...... countries to take home. session, titled “Building the Future “We would like to show the world not through Cultural and Artistic Resources - only traditional culture, but also modern Shine On, Japan,” will be held as a kickoff 22:00 ...... culture by using technology. We want event to generate national momentum in them to know Japan has very wide-rang- the run-up to the cultural programs. ing culture,” said Tadakazu Miki, director, Meeting participants will debate and Office for Press and Information at the share ideas on the specific planning and Agency for Cultural Affairs. implementation of these cultural pro- The forum runs through Thursday in grams, as well as on their expected cul- Kyoto and from Thursday to Saturday in tural legacy. Tokyo. Discussions on culture’s contribu- The cultural session participants tion to society and artistic performances include Agency for Cultural Affairs Com- will be held throughout the forum, with missioner Ryohei Miyata, kyogen (comic Kyoto being the center of cultural activi- theater) actor Ippei Shigeyama and Fran- ties. cis Gabet, director of the Olympic Foun- “Kyoto can show a wide range of Japa- dation for Culture and Heritage. nese culture. It has new and old elements Besides the discussion, the cultural ses- of Japanese culture that are not separate. sion also includes some performances Together, the old and new can be very such as a choreographed wheelchair per- interesting and Kyoto can send such a formance and songs by the idol group message to the world,” Miki said. Momoiro Clover Z. The first event of the forum is the Kyoto Also on the same day, three world- Opening at 10 a.m., Wednesday, and will renowned Crystal Awardees — film pro- feature speeches by Education, Culture, ducer Anant Singh, singer Angelique Sports, Science and Technology Minister Kidjo and painter/poet/philosopher/ Hirokazu Matsuno, Kyoto Gov. Keiji author Tan Swie Hian — will deliver Yamada, Kyoto Mayor Daisaku Kadokawa speeches in the main hall of Taizo-in at and Kyoto Chamber of Commerce and the Myoshinji Temple complex, the larg- Industry Chairman Yoshio Tateisi, who is est Zen temple in Japan. There will also be also the honorary chairman of Omron discussions on the topics of cultural Corp. exchanges between Japan and the world. Top: Nijo Castle, a UNESCO World Heritage site and one of the venues for a cultural That is followed by the Cultural General The World Economic Forum presents event for the World Forum on Sport and Culture; Bottom: The Museum of Kyoto, is Meeting, in which a variety of prominent Crystal Awards to artists and cultural fig- another venue. agency of cultural affairs figures from Japan and abroad with ures in the international community for expertise in culture and art, including their contributions to cultural exchanges include rikka flower arrangement by increase cultural and sports activities and Genshitsu Sen, Grand Master XV, and world peace. Senko Ikenobou, a kemari (ancient Japa- send a message to the world that culture Urasenke Tradition of Tea and UNESCO Other cultural sessions in Kyoto include nese football) demonstration and Japa- and sports unify the world,” Miki added. goodwill ambassador, and Shinya discussions on how to develop an effec- nese court music. To that end, the agency is conducting Yamanaka, director, Center for iPS Cell tive system of archiving to collect, pre- In Tokyo, a cultural session (sympo- various cultural programs, especially in Research and Application, Kyoto Univer- serve, and make cultural resources sium), titled “Inspiration for the Future: light of the fact that the International sity, will make speeches. available for public viewing, how to spark Arts and Disability,” will discuss art by Olympic Committee recommended The “Declaration” will also be cultural innovation and how it can impact people with disabilities, while such art- Japan hold cultural events in line with the announced from Kyoto, creating opportu- economic activities. work will also be showcased at the Olympic Charter. nities for the promotion of culture toward The venues of cultural sessions are at National Art Center, Tokyo. Besides the World Forum on Sport and 2020 and issuing a message to the world culturally valuable structures such as the There will also be performances by cut- Culture, the agency is the main organizer that Japan is establishing a nation based Museum of Kyoto Annex Hall, which is ting-edge creators that contain great con- of the Japan Media Arts Festival 20th on culture and the arts. registered as an Important Cultural Prop- trasts of the modern and traditional. Anniversary Exhibition in October and The Olympics and Paralympics are not erty, and the Kyu-Butokuden, also an “The Land of the Rising Sun” is one November and other events. The agency only sporting events, but they are also Important Cultural Property, of the Kyoto such artistic performance illustrating how also supports cultural events organized by supposed to be cultural events. The Olym- City Budo Center. Japan’s strength, resilience and kindness local governments and the private sector, pic Charter stipulates as follows: “Olymp- After the serious discussions, forum for others transcend from ancient times to such as the Yokohama Otomatsuri (sound ism is a philosophy of life, exalting and participants will enjoy evening artistic the future. It is directed by Amon Miya- festival), which runs through November, combining in a balanced whole the quali- performances at Nijo Castle, a UNESCO moto. Setouchi Triennale 2016, which was held ties of body, will and mind. Blending World Heritage site. Also, kyogen actor Mansai Nomura and in spring and summer and is being held sport with culture and education, Olymp- The main event at the castle will be a contemporary artist Hiroshi Sugimoto through November on islands in the Seto ism seeks to create a way of life based on concert with a mixture of Japanese and will present “Divine Dance Sambaso Inland Sea, and other events. the joy of effort, the educational value of Western instruments – koto, taiko drums, Kami Hisomi Iki.” “I am sure the World Forum on Sport good example, social responsibility and shakuhachi, violin, viola, cello and con- “The forum should be an opportunity and Culture will trigger a nationwide respect for universal fundamental ethical trabass, making for a wonderful East for Kyoto, Tokyo, the state and other pre- movement to activate Japanese culture principles.” meets West fusion. Other performances fectures to unify, create the momentum to and arts,” Miki said. istock
PAGE: 2 The Japan Times Wednesday, October 19, 2016 B3 World Forum on Sport and Culture
Sports have the power to connect people Event Schedule in Tokyo, Oct 20
...... Daichi Suzuki international sporting events, such as Legacies Created by the Olympics and 9:00 Commissioner of the Japan Sports the Rugby World Cup 2019 and the Paralympics,” we plan to have discus- Agency Tokyo 2020 Olympic and Paralympic sions among people involved, includ- ...... Games, Japan will take the initiative ing athletes, on what legacies have 10:00 Three sports sessions are scheduled through these sessions in exchanging been brought about by the Olympic for Tokyo on the “Appeal of Rugby, opinions and information among and Paralympic Games; and what 11:00 ...... Power of the Rugby World Cup,” “The sports ministers from each country. I kind of actions we should take to con- Legacies Created by the Olympics and hope this forum will lead to further tinue their success...... Paralympics” and “Sports Ministers’ international discussions on sports. One of the great qualities of sports 12:00 Meeting.” In addition, as the first Asian host is the power to connect people to peo- Among them, at the Sports Minis- country of the Rugby World Cup, and ple beyond ethnic distinctions; ...... ters’ Meeting, we plan to have discus- as the first country to do so without a national borders; genders; presence 13:00 sions with the ministers from each tradition of rugby, we plan to have or absence of disabilities; and lan- Sport Session country about “Sport for Tomorrow” discussions on the dissemination of guage barriers. In resolving a wide 14:00 ...... as the main subject. This is aimed at the appeal of rugby to those countries range of issues facing the world such improving the sports environment where the sport has not yet become as conflicts and poverty, the potential ...... toward the future and changing soci- popular, as seen in Asia; and on the of sports has become more highly val- 15:00 ety through sports, based on the dis- potential social and economic devel- ued in recent years. Tokyo Opening / Keynote Address / Panel Discussion cussions on sports at many opments, domestically and interna- I am confident that all the partici- 16:00 ...... international venues, including the tionally, that could be brought about pants at this forum, including sports by Minister and Business Leaders UNESCO World Sport Ministers Con- ment and Peace,” “Sports for All” and by hosting the Rugby World Cup dur- ministers and people involved in ference. “Sports Integrity Protection,” which ing the “Appeal of Rugby, Power of the sports, believe in the power of sports 17:00 ...... On this occasion, we plan to set up are the keys for “Sport for Tomorrow.” Rugby World Cup” session. to connect the world and future, and Cultural Event three sessions: “Sports for Develop- As the host country of large-scale Furthermore, at the session, “The make changes there through sports...... 18:00 Official Dinner 19:00 ......
20:00 ......
21:00 ......
22:00 ......
Event Schedule in Tokyo, Oct 21 9:00 ...... Public- ...... 10:00 Private Workshop Sport Session 11:00 ......
12:00 ...... Lunch 13:00 ...... Cultural Sports Ministers’ 14:00 ...... Session Meeting
15:00 ......
16:00 ......
17:00 ......
18:00 ......
19:00 ...... Youth Program Cultural Event 20:00 ......
21:00 ......
22:00 ...... istock An excellent opportunity to kick-start industry growth
The Japanese sports industry now has a and the Tokyo Olympics and Paralym- World Cup in 2019, the discussion will missioner Daichi Suzuki are expected to great opportunity to become a growing pics,” said Manabu Nago, deputy director, look at how to spread the appeal of rugby discuss “Sport for Tomorrow,” a philan- industry. Olympic and Paralympic Games Divi- to other Asian countries, how to boost thropic movement in which Japan has Worldwide attention will be on Japan sion, Japan Sports Agency. the sport’s popularity and the potential pledged to promote sport to more than as many athletes and sports fans will visit The agency has high hopes for the social and economic growth brought 10 million people in over 100 nations the host country of the Rugby World Cup forum to kick-start a movement to acti- about by the world cup in the host coun- until 2020. 2019, the Tokyo 2020 Olympic and Para- vate the sports industry. It aims to try and elsewhere. Concrete plans include inviting young lympic Games and the Kansai World increase the revenue of the sports indus- Speakers include World Rugby Chair- athletes to Japan for training, promoting Masters Games in 2021. try to ¥10.9 trillion in 2020 from ¥5.5 tril- man Bill Beaumont, Japan Rugby Foot- anti-doping campaigns and sending peo- With these events approaching, Japan lion in 2012. The target revenue for 2025 ball Union President Tadashi Okamura, ple to give advice on physical education will host the World Forum on Sport and is ¥15.2 trillion. Rugby World Cup 2019 Organizing Com- at elementary schools outside Japan. Culture from Wednesday through Satur- The forum is divided into two parts, mittee Chairman Fujio Mitarai and Asia “Sports have a lot to do with peace and day, in which governmental officials and with one in Kyoto taking place on Rugby Vice President Aga Hussain, development. For example, juvenile business people related to sports and Wednesday and Thursday, and focusing among others. delinquents can reform themselves culture from more than 50 countries will on culture. The other will take place in Following the rugby discussion, through sports. Countries in conflict hold participate in discussions on how sports Tokyo Thursday through Saturday and speeches and a panel discussion by gov- sporting events to have exchanges and can contribute to world peace and pros- cover sports and business, as well as cul- ernment officials and business leaders build friendship,” Nago said, adding that perity. ture. The Tokyo venue is Grand Hyatt will be held. such topics will be discussed during the “Now that the Rio de Janeiro Games Tokyo, in Minato Ward’s Roppongi dis- Olympic and Paralympic Games Tokyo Sports Ministers’ Meeting. are finished, Tokyo is at the center of trict. Organizing Committee President Yoshiro Discussions at the Sports Ministers’ international attention. The World Forum On Thursday, a sports session, titled Mori, International Olympic Committee Meeting and other symposiums in the on Sport and Culture is a very good “Appeal of Rugby, Power of the Rugby President Thomas Bach, International forum will be referenced at UNES- opportunity to promote the Rugby World World Cup,” will be held. As Japan will be Paralympic Committee President Philip CO’s sixth International Conference of Cup 2019, the first ever to be held in Asia, the first Asian country to host the Rugby Craven, World Rugby Chairman Bill Ministers and Senior Officials Responsi- Beaumont and World Economic Forum ble for Physical Education and Sport, or Founder and Executive Chairman Klaus MINEPS VI, which will take place in Business viewpoint on mapping better world Schwab will greet and speak at the event. Kazan, Russia, in June 2017. Panel discussion members will be On the international stage of discus- The “business” aspect of the World novation for 2020 and beyond” and Minister of Education, Culture, Sports, sions on sports’ contribution, Japan is Forum on Sport and Culture are public- “Building a Human-Centered Economy.” Science and Technology Hirokazu Mat- not only in a position to provide support, private workshops, which will be held in The sessions include those titled “Fu- suno and five economy ambassadors of but also to learn from other developed Tokyo all day Friday. ture Tokyo as Innovative City,” “Bridging the World Forum on Sport and Culture. countries that are advanced in establish- There are 26 sessions in total that dis- the Gap Between Athletes and the Pub- The ambassadors are ANA Holdings Inc. ing a solid foundation for the sports cuss business in regards to sports, cul- lic,” “Sustainable Management: 1300 President and CEO Shinya Katanozaka, industry. ture, technology and other areas. The Years of History of the Todai-ji Temple” Sompo Holdings, Inc. Group CEO, Presi- The momentum for the Japanese gov- Ministry of Education, Culture, Sports and “Your Health in a Virtual World.” dent and Chief Executive Officer Kengo ernment to boost the sports industry Top: Children in Malawi play tug of war under the “Sport for Tomorrow” project, and Technology and partner companies In the Youth Program, co-hosted by Sakurada, NEC Corp. Chairman of the came about fairly recently as Tokyo won which aims to contribute to world peace through sports; Bottom: The Toga Tenku Trail produced 17 of them, while the World the ministry and ETIC. (Entrepreneurial Board Nobuhiro Endo, Meiji Yasuda Life the bid to host the 2020 Olympic and Run in Toyama Prefecture, looks to make use of unused ski areas and other things Economic Forum produced nine. Training for Innovative Communities), Insurance Co. Director, President Akio Paralympic Games in September 2013 unique to the area. Sports agency, toga trail run organizing committee “Basically, the workshops are about next-generation leaders will participate Negishi and Mori Building Co. President and the Sports Agency was inaugurated mapping a better world from the busi- a symposium, “Co-creating the Future and CEO Shingo Tsuji. in October 2015. Under such circum- facilities across the nation, as well as nur- “If sports is a content business, they ness viewpoint,” said Kumi Fujisawa, for 2020 and Beyond Symposium,” in On Friday, Olympians and Paralympi- stances, companies have gradually turing human resources who can turn have to increase the value of the content. advisor to the Ministry of Education, which they discuss what a sustainable ans will hold a discussion, titled “Lega- become interested in bringing sports into sports into profitable business. It’s therefore essential to strengthen the Culture, Sports and Technology, as well society should be like. Participants in- cies fostered by the Olympic and their business portfolios. For example, the agency held its first skill of managing sports events,” said as head, Office of World Forum on Sport clude International Olympic Committee Paralympic Games,” followed by the As part of Japan’s Revitalization Strat- meeting with the public and private sec- Daiki Matsuyama of the sports agency. and Culture. Head of Engagement Cedric Daetwyler, Sports Ministers’ Meeting that will see egy 2016 targeting a nominal gross tors to discuss how to expand the sports “Therefore, training people to be savvy in The workshops have four pillars, Community Solutions CEO Rosanne sports ministers and delegates from domestic product of ¥600 trillion, the industry, joined by agency Commis- sports and business is also important.” namely “Addressing the Aging Society,” Haggerty and Rides for Lives Founder & around 50 countries gathering to discuss Sports Agency will take measures to stim- sioner Daichi Suzuki, sports business The agency also supports municipali- “Mastering the Digital Revolution,” “In- CEO Christopher Ategeka. various issues. ulate the economy by building and refur- executives, local government leaders and ties in remote areas to promote sports, The minister and Sports Agency Com- bishing stadiums and other sports academia, in July. which can boost tourism.
PAGE: 3 B4 The Japan Times Wednesday, October 19, 2016 World Forum on Sport and Culture Business leaders discuss economic impact of sport
To promote the World Forum on Sport and the 2022 Winter Olympics and Para- will certainly turn to Japan, again, if this demands to know the “real Japan,” sup- and Culture, an international confer- lympics in Beijing. Through those country solves contemporary issues, ported by technologies and innovation ence to be held in Tokyo and Kyoto in events, I think we may have to advocate including an aging society with fewer provided by the business fields. October, the Ministry of Education, Cul- “sports and culture security” in this children. And, one possible factor to ture, Sports, Science and Technology region. A sporting event cannot be held solve these issues is, I think, the spiritual Fujisawa: Thank you very much. Finally, appointed five economic ambassadors. in a non-safe area and business activi- nature of the Japanese and culture of as this meeting is happening just a few A ceremony took place on July 19 for ties cannot be expanded in such an Japan. weeks ahead of the Rio Olympic and the appointment of Shinya Katanozaka, area. Northeast Asia is a peaceful area Paralympic Games, could you please tell president and CEO of ANA Holdings, for those major events and that can be a Fujisawa: Thank you all very much. us what you are planning moving for- Kengo Sakurada, group CEO, president start to have successful events to pro- We’ve heard the ambassadors’ expecta- ward to 2020, and beyond? and chief executive officer, Sompo mote mutual understanding. tions for the forum. What do you think, Holdings, Inc., and Nobuhiro Endo, minister? Sakurada: Among the corporate social chairman of the board of NEC Corp. Fujisawa: Thank you very much. The responsibility activities we are focusing A round-table discussion followed the minister has given his expectations on Hase: As I said earlier, France is the on, support activities overseas gain the ceremony between the appointed the forum, and now I’d like to hear your world’s most-visited tourist destination highest appreciation, and that fits into ambassadors and former minister Hiro- thoughts. with 80 million visitors a year. In Asia, the theme of this forum. shi Hase at his office. The discussion Singapore, Thailand, China, South Korea We are thinking about plans to unite was presided over by Kumi Fujisawa, an Endo: Sports have the capability to art and aged people, or disabled people. advisor to the ministry and head, Office explore the power of human beings, There are artists with physical disabili- of World Forum on Sports and Culture. especially at special occasions such as ties, and there are artists whose activi- the Olympic and Paralympic Games, ties are centered on aged care centers. Fujisawa: Thank you very much for tak- and people are excited and moved by We are planning to support those artists. ing on the roles of ambassadors for the watching them. Former Prime Minister forum. First of all, could we have your Yoshiro Mori said sports have the capa- Endo: We were proud to have several of comments on why you took the posi- bility to change people and that they our employees participating in the Rio tion? may eventually change society. Olympic Games for rugby and women’s Shinya Katanozaka (President and CEO, I agree with that idea. In the forum, volleyball. Nobuhiro Endo (Chairman of the Board, Katanozaka: Ministry officials visited ANA Holdings Inc.) we want to talk about sports and the NEC Corp.) me to explain the idea of this forum and Katanozaka joined All Nippon Airways economy in connection with themes Hase: How many? Endo joined NEC in 1981 after it matched exactly what I had in mind. in 1979 after graduating from the such as what kind of good culture is completing a doctoral program at the We have the Rugby World Cup 2019 and University of Tokyo. He became corporate needed for Japanese society and what Endo: One in rugby and another in Tokyo Institute of Technology’s Graduate Tokyo 2020 Olympic and Paralympic executive officer for Customer kind of culture we should pass on to women’s volleyball, as well as three School of Science and Engineering. He Games lined up, and I thought those are Satisfaction Promotion and Products and future generations. We have a corporate more from one of our affiliates in sailing. served as general manager of the Mobile great opportunities to disseminate Services Strategy in 2009. After serving as message of “Orchestrating a Brighter We have also been supporting wheel- and Wireless Division in 2003, associate Japan’s culture. That is what I had in my executive director and vice president, he World,” which means we will seek good chair tennis. So, we have respect on the senior vice president of NEC and mind when the ministry officials visited. was promoted to senior executive vice values to create for societies and I think power of sports, as a factor to change executive general manager of the Mobile So, I jumped at the offer to help the president of ANA Holdings in 2013. From that could be part of the forum’s broader something and we are grateful if other Network Operations Unit in 2006. In 2009 forum. April 2015 to present, he has served as theme. people feel that power. he became senior vice president and a president and CEO, chairman of ANA We will be a supporting company for member of the board. He was appointed Sakurada: We were planning to be Group’s Management Committee and Katanozaka: The Olympic and Paralym- the 2020 Olympic and Paralympic president and representative director in engaged in activities to combine the CSR Promotion Committee and chief pic Games have opening and closing Games responsible for the public safety April 2010 and took the current position world of sports with the world of busi- internal auditor. ceremonies, and those ceremonies are issues and this is a field where we can be in 2016. ness. As for cultural activities, we had opportunities to demonstrate the his- valuable. the opportunity to exhibit Vincent van tourist destination. We say Japan is a tory and culture of the host country to “Security and safety” are significant 2019 and the World Masters Games Gogh’s “Sunflowers” 30 years ago. We’re country of tourism, but back then we the world, as well as showcase the pride platforms that a society is judged on 2021. interested in taking part in projects that had only 8 or 9 million tourists visiting of the ethnic groups of the country. Kengo Sakurada (Group CEO, President these days, and that is the basic platform We will also provide in-flight services unite the worlds of sports, culture and Japan every year. France has 80 million That is the moment when the whole and Chief Executive Officer, Sompo on which the economy, culture and to deliver news on Japan or information business. visitors every year. We thought that world is enjoying the history and culture Holdings, Inc.) inbound tourism should be developed. on Japanese culture. Additionally, we Japan must have been missing some- of the host country. I think it is mean- Sakurada graduated from Waseda We will build that platform to make sure are planning to make improvements at Endo: I feel the forum is a great idea to thing. ingful to hold the forum, which is an University and joined the former Yasuda the Tokyo Olympic and Paralympic airports so that disabled athletes don’t support Japanese culture and the power We have a culture of the Japanese event with sports and culture in collabo- Fire & Marine Insurance (currently Sompo Games are a safe event to visit. After have to worry about using airport facili- of sports. We also like to support the spirit, historic buildings, shrines and ration. Japan Nipponkoa Insurance) in 1978. He that, I expect that platform to play a role ties when they come to Japan to partici- Olympic and Paralympic Games in the temples, as well as a vibrant food cul- It is also meaningful to hold the forum worked as a budget and planning officer as a legacy to give the impression that pate in sporting events. We will make field of public safety, and decided to ture. Technology and innovation creat- in Kyoto, the heart of Japanese culture at the Asian Development Bank from 1992 Japan is a safe place to visit. those arrangements at airports by offer- support the events that would set a ing new value is also part of our culture. that the entire country is proud of, as to 1996. He served as the CIO from 2007 ing universal designs and user-friendly favorable tone for the games. So, sports, culture, the Olympic and well as in Tokyo. Sports, culture and the to 2010. He became president and CEO of Katanozaka: The ANA group is support- services to give them a good impression Paralympic Games and the business economy — this forum is the place Sompo Japan in 2010 and has been ing several athletes. ANA sponsors table of Japan. Fujisawa: Thank you very much. What field in this country should not be sepa- where those three key factors can col- president and CEO of Sompo Holdings, tennis player Ai Fukuhara, figure skater We are also considering introducing do you think about the ambassadors’ rated, rather they should be united over laborate, and I have great expectations Inc. since 2012. Yuzuru Hanyu and wheelchair tennis something such as a “Japan fare,” that comments, minister? the next four years until 2020 to create a for it. player Shingo Kunieda. Additionally, would allow athletes visiting Japan for better society beyond that year. That was and Hong Kong have more inbound rugby player Chisato Yokoo and swim- sporting events to travel around the Hase: The idea of this forum, as a matter the original ideal for this forum. Sakurada: I’d like to talk a little bit tourists visiting them than Japan. And I mer Takuya Tsugawa are ANA employ- country after the competitions are over, of fact, started when former minister And, I’d like to add one thing to this. about Japan’s presence in the world. thought that the Japanese, or the Japa- ees going to the Rio Olympic and so they can visit many spots in Japan to Hakubun Shimomura was still in office. Over the five years starting from 2018, Japan has not had much of a strong nese government, might not be dissemi- Paralympic Games. We are very much enjoy local culture and food. I expect all The idea was to have an Olympic and we have a series of major sporting presence at the recent Davos meetings nating enough information. looking forward to watching them in the those plans and activities to boost Japa- Paralympic Games version of interna- events lined up in the region every year. in the last several years and they don’t We know we have something wonder- games. nese economy. tional meetings, like the World Eco- The 2018 Winter Olympics and Paralym- choose issues related to Japan for dis- ful, but we may not have shown it Speaking of our future business, as nomic Forum’s Davos meetings. That pics in Pyeongchang, the Rugby World cussion. Unfortunately, that has been enough to people abroad. So, I’d like to ANA is an airline, it is important for us Fujisawa: Thank you all very much for was the start. Cup 2019 in Japan, Tokyo 2020 Olympic the reality for several years. make this forum an opportunity to have to extend our network all over the world your comments. I have a feeling that Also, we thought Japan could be miss- and Paralympic Games, followed by the I’m making this comment as an eco- thorough discussions between all those so that everyone in the world has access huge innovations are coming from just ing something to be more of a major World Masters Games 2021 in Kansai, nomic ambassador, and I say the world concerned to respond to the overseas to Japan to watch the Rugby World Cup these three companies. Sports seen as engine to encourage, unite people
Akio Negishi, director, president of Meiji the projects. That should be very mean- forum. tials to help solve the problems. That is Yasuda Life Insurance Co., and Shingo ingful to further the growth of our com- We need big fireworks at the begin- my expectation for this forum. Tsuji, president and CEO of Mori Build- pany. ning to set a “Let’s go!” tone. I think past ing Co., were appointed as the last two of sporting events can be a good reference Fujisawa: Thank you both very much. the five economic ambassadors to pro- Tsuji: We will have major international for Japan, and we are conducting a lot of Now, I’d like to hear what your compa- mote the World Forum on Sport and sports events in 2019, 2020 and 2021, research on them. nies are planning to do toward 2020 and Culture, an international conference to and I think it is a great opportunity for Our think tank, the Mori Memorial beyond. be held in Tokyo and Kyoto in October to Japan and for Tokyo. So now the ques- Foundation, releases the “Global Power bring the world together to “co-create tion is how we can set the mood for City Index,” and London became the top Negishi: More than anything, we like to richness through sports and culture.” them. Japan won a lot of medals at the city on the index in 2012, overtaking focus on our main business. Our main A ceremony for the ambassadors’ Rio Olympic and Paralympic Games, but New York. But, that didn’t just happen in business is life insurance, something appointment took place on Sept. 9, and we still have more sport events coming 2012 all of a sudden. After the city was that offers our clients safety and well- a round-table discussion followed up. We will gear up for those events and chosen in 2005 as the venue of the 2012 ness. between the newly appointed ambassa- I see this forum as a kick-off event for Olympic and Paralympic Games, Lon- We will think about what else we can dors and Education, Culture, Sports, Sci- them, and as a catalyst for the events. don made good preparations, building do based on that main business. If we ence and Technology Minister Hirokazu That is a policy I agree with. various facilities and infrastructure, as become sloppy in our main business, we Matsuno, presided over by Kumi Fuji- The other reason is that this forum well as hosting many cultural events. will be sloppy in other activities. We will sawa, an advisor to the ministry and the will be held at Roppongi Hills. This is a The result of the research reflected all be engaged in activities rooted in head, Office of World Forum on Sport great pleasure for us, and we are very those cumulative efforts. regional and local communities to sup- and Culture. thankful for it. Roppongi Hills opened 13 There is another interesting thing. Fol- port them through the activities of our years ago, and time has flown by ever lowing the 2012 ranking, London main- main business. Fujisawa: We now have less than two since. We opened Roppongi Hills with tained the top spot even in 2013, 2014 Also, we are backing sports, including Shingo Tsuji (President and CEO, Mori months before the World Forum on the concept of making it the cultural and 2015, earning more points. We hold the J. League. And, if we are engaged in Building Co., Ltd.) Sport and Culture, and we are very heart of Tokyo, and have been engaged a major art event, “Roppongi Art Night,” supporting activities, we can unite Tsuji joined the company in 1985 after pleased with your becoming ambassa- in disseminating cultural information in spring every year, but we will hold it regional governments and unite compa- graduating from the Yokohama National dors. First, could we have your com- for more than a decade. We will mobilize around the same time of the forum. nies in local communities through University Graduate School of ments on why you decided to take part all our capabilities and past experiences sports activities. Engineering. He served as the head of the in the forum as Diamond Partner com- to support this forum. We have big Akio Negishi (Director, President, Meiji Negishi: It’s important to galvanize the Additionally, we will be also engaged Roppongi Hills Management Division and panies? expectations on this forum and that is Yasuda Life Insurance Co.) whole country of Japan. But at the same in children’s education. We like to help Town Management Department. He also why we decided to support it. Negishi joined the company in 1981 time, we, Meiji Yasuda Life Insurance, raise children so that they can have served as managing director responsible Negishi: Can I go first? I think it’s won- after graduating from the Faculty of like to place significance on energizing dreams toward 2020 and beyond. We for the leasing and operation of office, derful to have this kind of forum in Fujisawa: Thank you both very much. Science and Engineering at Waseda regional economies as well. Our idea is like to promote those concepts through residential and retail facilities, as well as Japan in October when the country is And, how did you feel about the com- University. Having served as an actuary, to spur regional economies first and our deep-rooted activities in regional development projects in Shanghai. In still in the excitement and afterglow of ments, minister? he was engaged in marketing strategy spread the strong economy to other communities. 2009 he became executive vice president the Rio Olympic and Paralympic Games. planning and product development for areas throughout the country, so the and launched the Corporate Planning Meiji Yasuda Life Insurance has been Matsuno: I’m very pleased with their individual customers. He was appointed whole country will be eventually galva- Tsuji: We are an urban landscape devel- Office. Since June 2011, he has served as a top partner of the J. League since Janu- understanding of the meaning of this General Manager, Corporate Planning nized. oper and are now proceeding with sev- president and chief executive officer. ary 2014, and has been the title partner forum and their strong commitment to Department in 2005 and General Manager, Sports carry tremendous capabilities, eral large-scale projects simultaneously since January 2015. Our activities for the the event. As both said, the inherent Marketing Planning & Research as they can encourage people, gather for city renovations in Tokyo’s Minato way for conducting collaborative sponsorship are a bit different from the meaning of sports and culture is to Department in 2007 and was responsible people and bond people. If companies Ward, specifically in the areas of Torano- research between MIT Media Lab, vari- usual styles, and we place the top prior- develop human resources and to pro- for corporate strategy and individual unite with sports on those capabilities, a mon and Roppongi. Some projects will ous global companies such as Google, ity on face-to-face activities. Our mar- mote health through sports, while pro- insurance marketing strategies. He has lot of potentials will be generated. And, I be complete before 2020, and others Japanese companies and Japanese uni- keting unit has individual sponsorship tecting and nurturing culture with held the current title of director, president hope those potentials will be clues to after 2020. With these projects, we plan versities. contracts with all the J. League teams to sports. Also, another aspect of sports since 2013. solve issues and problems seen in to create a global business center, as well As a matter of fact, an experiment is be engaged in face-to-face activities to and culture is a part of a country’s regional societies and local communi- as the cultural heart of Tokyo. now underway across the entire Rop- help child care and other issues in local growth strategy. By combining this business support for our sports and cul- ties. The Rugby World Cup 2019, Tokyo pongi district for testing new technolo- communities. forum with businesses, we see great tural activities, and now I would like to Regional societies and local commu- 2020 Olympic and Paralympic Games gies of security and related cameras. Then, we had an offer for this posi- potential for a huge market to open for hear a little bit more about your expecta- nities are facing problems such as aging and the Kansai World Masters Games I think these international sport tion. We thought this would be a great the sports industry or an industry focus- tions for this forum. Let’s start with Mr. people, decreasing population and 2021 are great opportunities for dissemi- events are a great opportunity to make opportunity to share our vision with ing on cultural activities. I expect this Tsuji this time. shrinking economies and these prob- nating information. For example, Rop- the whole country a venue for dissemi- those both domestic and foreign who forum to have a significant positive lems are expected to become more pongi Hills and Toranomon Hills are nating information on those projects are actively engaged in projects to sup- impact on Japan’s economy in the Tsuji: This forum will be placed as a severe in the future. I’d like to exchange good venues for conducting academic and research. We will be fully committed port sports and culture, and thought this future. kick-off event, and the beginning of any- opinions with many people through this and industrial research on, for example, to those new developments. We run an would be a chance to come up with new thing is the most important part. So, it is forum and through the combination of how artificial intelligence will be related art museum and plan to hold major art ideas for support activities through dia- Fujisawa: Thank you very much. We are very important to set the starting tone companies and sports, to come up with to cities and the relation between bio- events around 2018 and 2019 to set the logues with those who are working on expecting both companies to give us for disseminating information at this more and more new ideas and poten- technology and cities. Plans are under- mood for 2020 and beyond.
PAGE: 4 The Japan Times Wednesday, October 19, 2016 B5
PAGE: B5 B6 The Japan Times Wednesday, October 19, 2016 World Forum on Sport and Culture
An opportunity to gain new perspective Baseball connects Japan, U.S. Klaus Schwab founder and executive chairman of the World Economic Forum Former Minister of Education, Culture, between Japan and the U.S. Players are ment. Sports, Science, and Technology Hiroshi pretty much respected by everybody and There are many things you can learn With the World Forum on Sports and Hase, sat down for a chat with the Japa- they think of a team victory as their top other than the sport itself. Culture, Japan will soon take an nese baseball legend Hideki Matsui, who priority. important step on its exciting journey was appointed March 21 as an ambassa- Of course, it is important as a player to Matsui: I remember a time when I threw toward the year of 2020 when the dor for the World Forum on Sport and brush up your skills, but once you are in a bat at an international game in high Summer Olympics and Paralympics Culture. The discussion was moderated uniform, you must pursue team victory. school and my coach being very angry. will take place in Tokyo. by Kumi Fujisawa, an advisor to the min- Such an attitude earns respect both in I also remember that my coach The government of Japan deserves istry and the head of the Office of World Japan and the U.S. I think there is no dif- praised me for not criticizing the oppo- praise for its role as a host and for Forum on Sport and Culture. ference on this point. nent team after a pitcher walked me five involving the international commu- Hideki Matsui is a retired professional times when I was in high school. I nity so closely and early on in the pro- baseball player who played for the Yomi- Fujisawa: Why did you establish 55 remember being praised for my attitude cess. Maybe more than ever, our uri Giants in Japan and the New York Baseball Foundation (to help spread the more than my skills. globalized world needs leadership Yankees, the Los Angeles Angels, the popularity of baseball)? that recognizes the need for joint dia- Oakland Athletics, and the Tampa Bay Hase: We really appreciate your contri- logue and collaboration. Rays in the U.S. Upon retirement, he Matsui: First, the baseball population bution to sports since your retirement. I The World Economic Forum is hon- received the People’s Honor Award in has been declining in both Japan and hope you can help us facilitate more dia- ored to support the Ministry of Edu- 2013 in Japan. the U.S. logue between businesses, academia cation, Culture, Sports, Science and I want to teach children how wonder- and teachers to improve sports, and I Technology through a series of dis- Hase: Tokyo is set to become the first ful baseball is and want them to play, personally support you becoming a pro- cussions, workshops and interactive city in the world to host both the Olym- continue to play and become better. By fessional coach. sessions. pics and Paralympics for the second both Japanese and U.S. soil and my doing so, I also learn a lot. By dealing I truly believe you will become a per- We will help bring the international time. Toward 2020 and beyond, Tokyo experiences made me realize the with both Japanese and American chil- son with a genuine dual career, who has community to Tokyo to not only dis- will become a city of diversity. The roads, strengths and good things about being dren, I’m learning the differences in how first-class manners, knowledge and cuss sporting excellence and cultural facilities, everything will be universally Japanese. This is a good asset for me as they treat me. It’s a very interesting expertise. exchange, but also to allow global all sectors — including our commu- accessible. an ambassador and I am thankful for learning experience. leaders to learn more about Japanese nity of Young Global Leaders. I believe Japan has such technology having the opportunity to spread the Fujisawa: What do you expect to come perspectives on new lifestyles and Personally, I am looking forward to and innovation, where most other coun- message through events. Fujisawa: Do you have a message for from the World Forum for Sport and approaches to health and well-being being in Tokyo once more, as Japan is tries do not. I believe such innovation is The good things about the Japanese children playing sports? Culture? and new forms of creativity in the new a country that I have had the privilege rooted in the Japanese spirit. also include our culture, and I believe technological era of the Fourth Indus- and pleasure of visiting more than 80 In order to spread this message, I that you can trust me in conveying such Matsui: Sports are a great way to learn Matsui: I hope this raises more interest trial Revolution. times since I founded the World Eco- wanted someone who enjoys wide- messages. many important lessons. You can learn in sports. I’m also looking forward to At the same time, this gathering will nomic Forum and one that has my spread popularity and has an interna- from the sport, as well as your team- promoting the good deeds of the Japa- be a great opportunity for Japan to special admiration for its people and tional background to promote our cause Hase: Japanese baseball seems to put mates, coaches and supporters. nese, and the good aspects of sports in gain new insights from experts across culture. as ambassador. This person must also emphasis on teamwork. Do you think Japan. believe in our goals and values. Mr. Mat- that is also the case in the U.S.? Hase: Sports can serve as a huge starting It is a major event for us in this area, sui, that is exactly what I saw in you point. Through sport, we learn to respect and I hope we can keep the passion and when I asked for your help. Matsui: As to how to establish both per- each other, to abide by the rules and tempo high even after the event is over. Aspiring to make the world a better place sonal achievement and team achieve- play fair. I was always told that, and I As the top batter, I hope to put in my Matsui: It’s my honor. I’ve played on ment, I don’t feel there is any difference also learned to take good care of equip- best to make this event successful. Keisuke Honda soccer player, Ambassador for the world forum on sport and culture
Bringing people together through song Hello everybody. I am Keisuke Honda from the Japan national soccer team. I Saburo Kitajima In the course of my long career, I have on the various international sporting am very happy to tell you that I have enka singer, Ambassador for the world not only performed across Japan, but events taking place in Japan. I cannot been appointed as an ambassador of forum on sport and culture also had the opportunity to deliver enka wait to witness the even greater success the World Forum on Sport and Culture. — the soul music of Japan — to audi- of Japanese athletes and to see peoples I strongly aspire to improve the world It is a pleasure and honor to be named ences in various countries, including the of different countries making heart to through education. So I would like to an ambassador of the World Forum on U.S., China, Russia and Brazil. Through heart connections through the carnival make the world a better place with Sport and Culture. these tours abroad, I have learned first- of sports. those who have the same aspiration. I Thanks to the support of countless hand that what they say is true: Music In my role as an ambassador, I hope am always thinking how we can create people, I have celebrated the 55th anni- can transcend nationality and culture to draw on my experiences as both a a world with no conflicts and how we versary of my debut as an enka singer. and serve as a means of cultural singer and a Japanese national to offer can educate people to realize such a My deepest gratitude goes to my fans exchange between different peoples. the best support I can and present the world. and peers who gave me the gift of kind- As a sports lover, I look forward to wonderful culture and heart of Japan to As an ambassador, I fully support the ness throughout the years. 2020, when the world’s eyes will focus guests from abroad. World Forum on Sport and Culture. Growth through stronger presentation, promotion
The World Forum on Sport and Culture Yomiuri Giants, as well as New York Regarding sports, I used to play bas- Such promotion is the largest factor in will be held in Kyoto and Tokyo from Yankees, Saburo Kitajima, a veteran ketball and I participated in national winning competition. So media activi- Wednesday to Saturday to discuss and enka singer and soccer player Keisuke competitions in high school, hoping to ties for the domestic and international exchange information about the inter- Honda, who plays for AC Milan and the become professional. But when I imag- markets would naturally be different. national contributions of sport, culture national team. ined how long I could be at the top, I Additionally, teamwork cannot be and the economy. A ceremony to appoint four of the realized I could only play until my thir- overlooked. We need locals with strong The forum, hosted by the Ministry of ambassadors — Icho, Kawase, Takeu- ties. That was when I decided to pride in their work and the tourism Education, Culture, Sports, Science chi and Narita — was held in May, in become a filmmaker, since it was a life- industry to provide information, which and Technology (MEXT), the Agency the presence of former Minister of long career. However, sports still have a would result in appealing content for for Cultural Affairs and the Sports Education, Culture, Sports, Science, deep meaning for me … sports clips the global media. Such activities will Agency, is a multi-stakeholder event, and Technology Hiroshi Hase. always make me cry. create new flows of people and money. with partners from both public and The following is taken from a brief Upon this appointment, I will pro- Looking from the outside, I wonder if private institutions, including related discussion between the ambassadors vide what I can, from the deepest part people really understand Japan. They ministries, economic organizations, and Hase after the ceremony. The of me to spread the message. Right say that Japan is becoming more popu- local municipalities and private com- theme of the session was “New poten- now I am in Tokyo, but I live in Nara, lar and Japanese food is good, but it’s panies from more than 50 countries. tials of sports and culture, with a focus the oldest town in Japan. I believe it’s not something you experience every on the power of software.” the place where culture started, where day. Think about us, Japanese, eating something bloomed. It is just another French cuisine without a deep under- Hase: Sports and culture have a poor old town in rural Japan right now, standing of its roots. The same thing is unique persuasiveness. News from but in such towns I feel strong poten- happening with Japanese culture. We these fields creates new values, which tial. Those towns are where the hidden need to show more of our daily culture turn into profit. Profit comes back to treasures rest and we need to dig them and lifestyle. I don’t think we have people. up. done a sufficient job yet, and we have What we need to do is to promote In this spirit, I started an interna- more potential. Sawako Takeuchi, a former president of the vision that creates this good cycle tional film festival in Nara from 2010, As an ambassador, I would like to the Japan Cultural Institute, Paris, and that makes society richer. Players in and 2016 marks the fourth festival. I stand on the global stage and spread currently serving as an advisor to the such fields indeed can create values as hope to promote our unique culture my message. Most Japanese are con- Ministry of Education, Culture, Sports, professionals, and the forum is here to widely outside Japan with our local tent with praising our culture by our- Science and Technology back up the players in promoting such Mayumi Narita, a Paralympic swimmer youth, at the same time remembering selves. We have to measure how activities. and the director of the Tokyo Organizing who we are and where we came from. Japanese culture is appreciated in The next thing is that we need to We need to show international soci- Committee of the Olympic and museums, theaters and film festivals brush up our presentation. There is ety that there are women in Japan with Paralympic Games Takeuchi: This forum puts culture and very little we can do in promoting Jap- credibility and a strong voice in each of sports on the same plane, but actually anese culture globally. We almost their fields. We strongly appreciate the youth as my predecessors were for they are different things. Sports have don’t have the resources, with Ms. your dedication, support, and contri- me. international rules, and individuals Kawase being an exception. How many bution to the forum, and I look forward can enter the international arena quite artists have exhibits outside Japan? to hearing your positive output. Kawase: I have released many of my easily. Stepping across cultural bound- Almost none. So we need to raise more films in France. My first film won the aries is not that simple. talent in this area such as people who Narita: Although I’m on the organiz- Camera d’Or (prize for new directors) Monetizing sports and culture is can export, promote and critique our ing side of the games, I also look for- at the Cannes Film Festival twenty another challenge. Additionally, struc- culture. We need to have more courses ward to participating in the years ago, in 1997. That was the first turing business through sports or cul- that train people who can work glob- Paralympics as a swimmer. I hope my global recognition of my work. ture is a growing challenge in ally, with a good sense of promoting actions have helped children to have Titled “Suzaku,” the film was about a international business these days. our culture. I hope I can help in creat- more hope in their lives. family in a rural village in the moun- Those who have succeeded — places, ing such career paths. Heading into 2020, I am doing my tains of Yoshino, Nara Prefecture. My countries and cities — welcome a huge Kaoru Icho, a freestyle wrestler who won best to be able to give more hope to own evaluation of the film was actually number of visitors creating a large Hase: Sports have high potential. They gold medals in four consecutive Olympics children through my sport. Any sport, low, since it was about a small, disap- income stream. Those unable to pro- bond people across borders and help including the Olympic and Paralympic pearing village in rapidly industrializ- duce such events would not see as children in poor areas grow healthier. Sport and culture ambassadors were Games, is not just for the athletes. ing Japan. many people, creating a large gap It promotes diplomacy, or even econo- appointed to promote the forum and There are athletes, volunteers and It seemed shameful to show the between the two. mies. That is why we have so many let the momentum continue to hold many young supporters. Each of us shadows of Japanese economic devel- France, where I lived for more than a sporting events today. sports and cultural events for world plays a large part in a successful game opment, and I thought, maybe I should decade, is a country that welcomes 80 Sports also spark fashion trends, peace and prosperity. They will pro- and I perceive my mission to convey have made something more upbeat, million visitors per year. The GDP of help revitalize regions and grow tour- mote this forum through events and this message as an ambassador to positive. But the French judges at the France is around one-half of Japan’s, ism. Sports, and of course culture, have social networking service posts as a make this event more successful. festival told me that they grew up in but Japan’s inbound target is 20 mil- so much potential. All we need is good goodwill messenger. the exact same kind of village, in the lion, with around 8 million actually marketing and strategy. If athletes and The sport and culture ambassadors Icho: I really could not have competed same situation. visiting. Why does France have ten artists share their emotions through are Kaoru Icho, a freestyle wrestler for so long if I were doing it alone. Of This comment really hit home to me, times more visitors compared to their work and the media, expressing who won gold in four consecutive course I fight each match by myself, and I realized that although we might Japan? They are very good at promot- how sports and culture mean so much Olympic Games, Naomi Kawase, a film but that is not the only thing that kept be from different countries we are all ing their culture. They design, hotels, to life, it will make a difference in all of director, Sawako Takeuchi, a former me going. There are the countless sup- the same. The same sunshine and restaurants, art museums, theaters and Naomi Kawase, a film director who won us. president of the Japan Cultural Insti- porters who stood along the way, as winds nurture us, and we need such an more that are completely produced by various international awards including Sports and culture show how tute, Paris, and currently serving as an well as my colleagues, friends and fam- atmosphere to learn to love, empathize capable hands. Grand Prix at Cannes Film Festival in 2007 extraordinary a person can be. I am advisor to MEXT, Mayumi Narita, a ily. I would not be standing here today and live spiritually. That is what culture Culture needs to be translated into greatly honored to have these four Paralympian swimmer and the director without them all. is made of, and no economy grows the design of space. This is the key. abroad. Actually, there is very little people that know such beauty and are of the Tokyo Organizing Committee of I learned so much through wrestling, without culture. Japan has great athletes and extraordi- information. Even in Japan, it is very equipped to convey the message as our the Olympic and Paralympic Games, and it was the sport that made me We need the youth to understand nary artists, but we need designers, in difficult to go to rural, or hidden World Forum on Sport and Culture Hideki Matsui, a world-renowned dream big and those dreams came and embody culture more to make a architecture and industry, as well as places. It is difficult to find the route, or ambassadors. I am eagerly looking for- baseball player who has played for true. I hope my work is as inspiring to livelier economy. the media to promote their activities. guides. ward to your future success.
PAGE: 6