ABOUT BITTERMILK

BITTERMILK handcrafted mixer Bittermilk highlights the ingredients that bring compounds are designed for the modern day bitterness to the cocktail, an important part of a cocktail enthusiast. Husband and wife team balanced cocktail, hence the name Bittermilk. MariElena and Joe Raya developed Bittermilk to Inspired by what goes into making a classic simplify the process of making craft at cocktail, we add complimenting botanicals and home. aromatics to brighten flavor and then use creative techniques to maximize flavors, such as The mixers are made and bottled by hand in a burning, smoking, barrel aging, charring and small production in Charleston, South Carolina. macerating. The products are sourced with all-natural, organic whenever possible and unique Just months after launching the production in ingredients. Bittermilk allows the customer to late 2013, Garden & Gun magazine selected mix up unique, quality cocktails following a Bittermilk No. 1 as Drink Category Winner for simple ratio recipe of Bittermilk to spirit. Each their prestigious fourth annual “Made in the of the products use a bittering agent, a South” Awards. Since then, Bittermilk has been sweetener, and an acid to achieve a balanced featured by many national publications for its cocktail. attention to ingredients and quality cocktails.

BITTERMILK MIXERS ARE PRODUCT LINE HANDCRAFTED. NO. 1 BOURBON BARREL AGED We created our own custom manufacturing facility in Charleston, S.C., in order to utilize complex flavor creating processes and to have the best quality NO. 2 WITH control over our products – from the sourcing of ELDERFLOWER & HOPS ingredients to processing and bottling. NO. 3 SMOKED HONEY WHISKEY SIMPLE TO USE, USING RATIO BASED RECIPES. NO. 4 NEW ORLEANS STYLE We put the suggested recipe on the back of each OLD FASHIONED ROUGE bottle in ratio form. The consumer may choose to easily make one cocktail or a pitcher or punch bowl NO. 5 CHARRED GRAPEFRUIT TONIC using the whole bottle’s worth. WITH BULLS BAY SEA SALT OAXACAN OLD FASHIONED ALL-NATURAL. NO. 6 We use the finest ingredients we can find, always all NO. 7 LIMITED EDITION natural, sourcing organic whenever possible.

NON-ALCOHOLIC. Just add booze. Or not. Leaving the mixers non-alcoholic allows the consumer to mix according to their preferences in spirit, strength and taste. One GENERAL INSTRUCTIONS ON USE mixer can make many different cocktails, mocktails Choose Bittermilk mixer. Pick your spirit. Build, Shake and more! or Stir using the ratio recipe on the back of the INTENDED TO BE FUN. bottle. Enjoy. Repeat. The consumer may mix up their own ratio depending on their tastes, swapping spirits or adding More recipes and videos are found at bittermilk.com garnishes, or use our website for more suggested to help guide customers through mixing a variety of recipes. Bittermilk cocktails.

BALANCED COCKTAIL MIXERS. Each of the products use a bittering agent, a THE LABOR IS IN THE BOTTLE. JUST ADD BOOZE. sweetener, and an acid to achieve a balanced cocktail. PRODUCT INFORMATION

o N 1 BOURBON BARREL AGED OLD FASHIONED

STRONG AND BITTERSWEET, PACKED MIXES BEST WITH SHELF LIFE 2 yr. WITH OLD FASHIONED SPICES Bourbon, Rye Whiskey, CASE COUNT 6 or 12 packs or other aged spirits We've recreated this gentleman's SRP $15/bottle cocktail by using classic bittering RECIPE Stir 1 part 8.5 FL OZ / 251 ML* agents like gentian root and cinchona Bittermilk and 4 parts YIELDS 16 cocktails bark, along with burnt sugar, spices and Bourbon or Rye with a bit of orange peel. The mixer is aged ice. Garnish with an in freshly emptied bourbon barrels orange peel. from Willett Distillery to allow the flavors to come together and ramp up the intensity. It is super concentrated, so just a little goes a long way.

INGREDIENTS Golden Cane Sugar, Burnt Golden Cane Sugar, Water, Fresh Orange Peel, Spices, Gentian Root, Cinchona Bark, Tartaric Acid

o N 2 TOM COLLINS WITH ELDERFLOWER & HOPS

BRIGHT AND REFRESHING WITH MIXES BEST WITH Gin SHELF LIFE 15 mo. FLORAL NOTES AND A CLEAN BITTER or Vodka, but works CASE COUNT 6 or 12 packs FINISH well with light spirits and $15/bottle champagne SRP Not just your grandma's tom collins, 16.9 FL OZ / 502 ML we've made a refreshing collins with RECIPE Build equal parts YIELDS 16 cocktails floral and citrus notes. Uses centennial Bittermilk, Gin or Vodka, hops as the bittering agent, prized for its and Soda Water over aggressive floral characteristics. Just add ice in a tall glass. gin or another light spirit and top with soda water. Makes a unique twist on a or a great alternative for a temperance style soda.

INGREDIENTS Fresh Lemon Juice, Water, Golden Cane Sugar, Natural Extract of Elderflower and Elderberry, Centennial Hops

o N 3 SMOKED HONEY WHISKEY SOUR * 2016 SOFI AWARD WINNER, BEST COLD BEVERAGE

STRONG AND SMOKY WITH NOTES MIXES BEST WITH SHELF LIFE 15 mo. OF HONEY AND CITRUS Bourbon, but swap for CASE COUNT 6 or 12 packs Tequila for a smoky We've revived this old classic by slowly $15/bottle SRP smoking honey over bourbon barrel 16.9 FL OZ / 502 ML staves from Willett Distillery barrels first RECIPE Shake vigorously YIELDS 16 cocktails used to age our old fashioned. Bitter equal parts Bittermilk orange peel and fresh lemon make for and Bourbon (or a slightly tart and smoky cocktail. Whiskey of choice) with Honey, when shaken vigorously, adds a lots of ice. nice frothy head traditional of a classic whiskey sour cocktail.

INGREDIENTS Fresh Lemon Juice, Water, Bourbon Barrel Smoked Wildflower Honey, Golden Cane Sugar, Fresh Orange Peel PRODUCT INFORMATION

o N 4 NEW ORLEANS STYLE OLD FASHIONED ROUGE

STRONG AND BITTERSWEET WITH MIXES BEST WITH Rye SHELF LIFE 2 yr. LICORICE AND SPICE Whiskey, or other aged CASE COUNT 6 or 12 packs spirits Inspired by New Orlean’s signature SRP $15/bottle cocktail, we’ve implied flavors RECIPE Stir 1 part 8.5 FL OZ / 251 ML of absinthe through wormwood, Bittermilk and 4 parts YIELDS 16 cocktails licorice, and gentian root, and naturally Rye with ice. Garnish pigmented it with cochineal. Aged in with a lemon peel. Willett Family Reserve Rye barrels to add depth and complexity.

INGREDIENTS Golden Cane Sugar, Water, Fresh Lemon Peel, Spices, Wormwood, Gentian Root, Tartaric Acid, Cochineal

o N 5 CHARRED GRAPEFRUIT TONIC WITH BULLS BAY SEA SALT

BITTER AND REFRESHING WITH MIXES BEST WITH SHELF LIFE 15 mo. Light spirits like Vodka, SATISFYING CITRUS NOTES CASE COUNT 6 or 12 packs White Rum, Gin or even Not a typical tonic, No. 5 is made Blanco Tequila SRP $15/bottle with lime and lemon juices, cane sugar, 16.9 FL OZ / 502 ML* RECIPE Build equal parts along with cinchona bark, the source YIELDS 16 cocktails of quinine for tonic. Fresh grapefruit is Bittermilk, Vodka or White Rum, and Soda hand peeled and then torched to Water over ice in a tall extract bitter, yet refreshing citrus glass. Garnish with a notes. Just a hint of local Bulls Bay lime wedge. Saltworks sea salt brings out savory caramel notes and rounds out the flavors.

INGREDIENTS Fresh Lemon and Lime Juice, Golden Cane Sugar, Water, Charred Grapefruit Peel, Cinchona Bark, Bulls Bay Sea Salt

o N 6 OAXACAN OLD FASHIONED

STRONG AND BITTERSWEET WITH MIXES BEST WITH Mezal, SHELF LIFE 2 yr. CHILES AND OLD FASHIONED SPICES but works well with CASE COUNT 6 or 12 packs aged spirits. We are weaving together flavors of SRP $15/bottle Oaxaca, Mexico with dried Mexican RECIPE Stir 1 part 8.5 FL OZ / 251 ML chiles, the sweetness of organic raisins, Bittermilk to 4 parts YIELDS 16 cocktails and bittering agents like cocoa nibs and Mezcal with lots of ice. cinchona bark. It is finished by aging with Garnish with a lime cocoa husks from French Broad twist. Chocolate in Asheville, NC. Best mixed with mezcal to give a slightly smoky approach to an old fashioned balanced with dried fruit and chocolate notes.

INGREDIENTS Golden Cane Sugar, Organic California Raisins, Fresh Lemon Peel, French Broad Chocolate Cocoa Nibs & Fines, Dried Chiles, Spices, Cinchona Bark, Tartaric Acid LIMITED EDITION NO. 7

o BITTERMILK N 7 is a seasonal, limited edition cocktail mixer available for short time or season. While Bittermilk No. 1 through 6 are available year-round and permanent parts of the line, No. 7 is an ever-changing flavor, and each edition will be released just once before it is retired.

SECOND EDITION: BITTERMILK NO. 7 YULETIDE OLD FASHIONED will be available exclusively for the 2016 holiday season. Future editions of No. 7 can be expected to be introduced at any time throughout the year and will only be available for a limited time.

o N 7 2016 SEASONAL RELEASE YULETIDE OLD FASHIONED

CLASSIC OLD FASHIONED SPIRCES MIXES BEST WITH BEST BY SEPT 2018 BARREL AGED WITH SOUR CHERRIES Bourbon or your CASE COUNT 6 or 12 AND ORANGE PEEL favorite aged spirit SRP $15/bottle The Yuletide Old Fashioned was inspired RECIPE Stir 1 part 8.5 FL OZ / 251 ML Bittermilk to 4 parts by the heartwarming tradition of sipping 16 cocktails Bourbon, and garnish YIELDS a cocktail around the hearth during the with an orange peel holiday season, surrounded by friends and family. Aromas of bourbon barrels, Christmas spices and tart cherries are 8 52175 00522 5 sure to make your spirits bright. Makes a classic and bright old fashioned, and a festive no-egg nog.

AVAILABLE Beginning Oct. 2016 INGREDIENTS Golden Cane Sugar, Burnt Golden Cane Sugar, Water, Dried Sour Cherries, Fresh Orange Peel, Spices, Gentian Root, Cinchona Bark, Tartaric Acid AS SEEN IN...

SOUTHERN LIVING, 2015 FOOD AWARDS Southern Living named Bittermilk No. 6 Oaxacan Old Fashioned a winner in its first-ever Food Awards // June 2015

GARDEN & GUN, MADE IN THE SOUTH AWARDS Garden & Gun named Bittermilk No. 1 Bourbon Barrel Aged Old Fashioned its Drink category winner of the fourth annual Made in the South Awards. // December 2013

COOKING LIGHT December 2014 : Gift Guide + May 2015 : Cinco de Mayo

IMBIBE MAGAZINE July/August 2014

WALL STREET JOURNAL ALSO FEATURED IN... Off-Duty Section // March 2015 Life Section // December 2015 REAL SIMPLE ATLANTA JOURNAL CONSTITUTION FOOD & WINE SOUTHWEST: THE TOWN & COUNTRY MAGAZINE GQ THE WASHINGTON POST THE LOCAL PALATE COUNTRY LIVING MARTHA STEWART LIVING EATER NATIONAL GEOGRAPHIC TRAVELER MARKET WATCH VANITY FAIR POPSUGAR CHILLED MAGAZINE and more... MEET THE RAYAS

MariElena grew up with cooking in her genes. Her father Robert owned and operated one of the city’s most popular restaurant institutions—Robert’s of Charleston, where she worked her way up from washing dishes.

She and Joe met while attending the Culinary Institute of America in Hyde Park, NY. After culinary school, together they traveled and worked in Palm Beach, Boca Raton and then back to Charleston where they managed Robert’s for more than five years.

In 2010, the Rayas opened The Gin Joint, a Charleston cocktail bar, to spread the love of pre-prohibition cocktails and fine hand crafted spirits with Charleston and beyond. Joe developed the beverage program and was the bar’s first bartender, and MariElena was chef, developing a menu of sophisticated bar snacks. With countless requests from patrons for The Gin Joint’s cocktail recipes that were just too labor heavy and called for ingredients that aren’t common in the home, the next step for Joe and MariElena was clear - to help people easily make quality, complex cocktails MARIELENA in their own homes. & JOE RAYA After two years of tweaking ideas and testing OWNERS recipes that combined their beverage and culinary BITTERMILK, expertise, Bittermilk came to the market in August TIPPLEMAN’S and 2013 with three classic cocktails needing only booze THE GIN JOINT to make a complete cocktail. Since then, it has won Charleston, SC Garden & Gun’s Made in the South Award for Drinks and has been featured in Southern Living, The Wall Street Journal, and GQ amongst other national media. Bittermilk products can be found in nearly all U.S. states and more than 500 retail stores and restaurants.

In 2015, Joe and MariElena’s business adventures expanded to include Tippleman’s, a line of complex bar developed for bartenders. While Bittermilk is developed as a complete cocktail mixer, Tippleman’s is one ingredient, the sweetener, in a cocktail. CONTACT

BITTERMILK ORDERS MARIELENA RAYA [email protected] | (843) 641-0455

MEDIA INQUIRIES/PHOTO REQUESTS SARAH KATHERINE GOTTSHALK [email protected] | (843) 641-0455

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