Samyoga ISSN 2231 - 3362 an ACADEMIC JOURNAL
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viii TJGAJ Vol. 11 No.1 JAN - 2016 i Samyoga ISSN 2231 - 3362 AN ACADEMIC JOURNAL Samyoga in Sanskrit means union, an embodiment of the ethos and values that T. John Group of Institutions (TJGI) truly adheres to. This research journal contains articles from varied fields of research interest. Samyoga targets centers of higher education, research, science, technology, policy making and those that house individuals who want to work and make a difference in the field of human welfare. TJGI holds the copyright to all the articles contributed to its publications. In case of reprinted articles, TJGI holds the copyright for the selection, sequence, introduction of material, summaries and other value additions. Patron & Honorary Editor Dr. Thomas. P. John Chairman, T. John Group of Institutions Chief Editor Dr. Shikha Tiwari (Principal, T. John College) Executive Editor Dr. Panchali Mukherjee (HoD & Assistant Professor-Department of Languages, T. John College) Editorial Committee Advisory Board Dr. AMN Yogi Dr. Nilanjana Basu (HoD & Professor-MCA, T. John Institute of Technology) (Vice Principal, T. John College) Suraiya Banu Shanawaz (Assistant Professor - English, T. John Dr. Bijoy Kumar Mishra College) (Principal, T. John Institute of Management & Bovina Sunath Science) (Assistant Professor – English & Journalism, T. John College) Prof. Gladish George Mridula Menon (Principal, T. John College of Nursing) (Assistant Professor - English, T. John College) Debajyoti Mal Pavithra R. (Assistant Professor - Psychology, T. John (Guest Editor, Content Manager, GCSC, College) Honeywell International (I) Pvt. Ltd.) ii Published by T. John Group of Institutions Contents Articles Research Articles • Influence of Print, Visual and Social Media in Teaching English Deepa K. Narayanan & Bovina Sunath 1 • Influence of Various Polymers on Floating Matrix Tablets of Valsartan Dr. Ganesh N.S., Dr. Panner Selvam R. & Nithiya M. Thomas 11 • A Study to Evaluate the Effectiveness of Structured Teaching Programme on Knowledge and Attitude Regarding Junk Food and Their Hazards Among the P.U. Students Praveen T. P. 26 Research Integrated Learning Based Article A Study of Traditional Sri Lankan Batik Design and Application on Waistcoats for Men Hemalatha I. Doddamani & Kasun Seneviratne 41 Research Articles • Work-Life Balance: A Good Organizational Practice Lalitha P. 56 • Tamil Nadu Tourism Marketing from the Year 2011-2015: A Service Marketing Perspective K.P. Yuvraj & Jasty P. Joy 65 • Michael Addition of Chalcones with Ethylacetoacetate Using Grinding Method D. Visagaperumal 77 • The Politics of Gender and Social Constraint: Decoding the Challenges to Gender Equality Shilpa S. P. Singh 84 • The Personality Types of the Employees in Government and Private Sectors: A Study to Know the Personality Types of the Employees in Government and Private Sectors and the Reason for Choosing the Government or Private Sectors Respectively Pavithra R. 94 iii • The Interlock Model for Sustainable Economic Development – the Learning from Kerala and Gujarat Development Stories Gopan G. S. 126 • Opportunities and Challenges for Entrepreneurship for Make in India: Textiles' and Garments' Industry Hemalatha I. Doddamani 138 • Development and Validation of RP-HPLC Method for the Determination of Terbinafine Hydrochloride in a Tablet Dosage Form P. Ramya & D. Visagaperumal 149 • Development and Validation of RP-HPLC Method for the Determination of Amlodipine and Indapamide in a Tablet Dosage Form P. Shulamite Vatsalya & D. Visagaperumal 158 • Emerging Trend in Technical Textile- Application of Optical Fiber Fabric in Present Fashion Trend Tejashvi V. & Hemalatha I. Doddamani 168 • Digital India – A Unique Identity Jayaprabha M. & Felcy Judith 173 • Anti-Snake Venom Study on Root and Rhizome of Corallocarpus epigaeus [Rattle. ex. willd,] cl. C. Nisha Shri & J. Balaji 178 Review Articles • Natural Indicators Kinara Maheshwari 184 • Cyclooxygenase 3 Inhibition: A Probable Mechanism of Acetaminophen in Human- A Review Iswar Hazarika & Dr. Panner Selvam 205 iv FOREWORD In today’s fast paced competitive world wherein every sector is focussing on research and development, the education sector cannot be lagging behind. Across the globe the hallmark of any reputed institute is the body of research work being generated by its academia. A need is felt for constant research in various fields so the organizations are increasingly providing the much required support and impetus to their employees to take the plunge related to research. The vision and mission of T. John Group of Institutions have always been aligned with the global views and trends related to academics, research and development. Samyoga, the annual journal published by our group of institutions is in accordance with this aim. It has been our constant endeavour to provide a platform to the researchers and the academicians to share their knowledge through their works with the readers. I appreciate the efforts put in by the editorial team of Samyoga in bringing out this issue. The team has focussed in bringing on board multi-disciplinary papers.I congratulate the contributors of this issue for successfully contributing the fruits of their research for the purpose of knowledge sharing. I hope the journal attains the pinnacle of success with every passing year. Dr. Thomas. P. John (Chairman, T. John Group of Institutions) Honorary Editor v vi Editorial Preface It gives me immense pleasure to welcome all of you to the eleventh edition of Samyoga, an academic journal of the T. John Group of Institutions for both the learned and also the enthusiastic learners. A decade old tradition of bringing out excellent academic research papers from various disciplines by both the subject experts and the budding research enthusiasts. This journal as its name suggests is an embodiment of the ethos and values that T. John Group of Institutions upholds and promotes in its members and stakeholders. With the assistance of an efficient editorial committee which has over the years helped bring out successful editions of the journal has this year also succeeded in harnessing potential research papers and compile them into the form of a journal. It was a well-planned effort by the committee and the result has been an outstanding research journal. A special thanks to our Honourable Editor, Chairman Dr. Thomas P. John, who has been the guiding light and pillar of support in the publication of this journal year after year and for encouraging the team to come out with fruitful editions of it. A much deserved appreciation to the editorial team who have meticulously pored over each research paper and helped compile the eleventh edition of Samyoga this year. I convey my heartfelt appreciation to the contributors who have contributed to the various fields of research through their papers. This journal will perform as a knowledge sharing forum for all the research enthusiasts all over the country and I hope it will kindle in the readers an interest to take forward the tradition of innovation over set norms across various disciplines. Dr. Shikha Tiwari (Principal, T. John College) Chief Editor vii viii Editorial The 11th edition of Samyoga keeping in line with its tradition showcases a varied range of articles by various researchers. The journal presents a diverse collection of research articles, an article based on research integrated learning, research articles presented in the national conference ‘IRISVE-15’ organised by the Department of Fashion and Apparel Design, T. John College and review articles exclusively from T. John College of Pharmacy. The journal presents a collection of 18 research papers and review papers which are from diverse fields such as Pedagogy, Pharmacology, Nutrition and Dietary Habits, Fashion and Apparel Design, Organizational Behaviour, Tourism and Marketing, Gender Studies, Psychology, Economics related Growth, Entrepreneurship in Textiles and Garment Industry, Technical Textiles, Digital India and Natural Indicators. A fine example of ‘Research Integrated Learning’ which is a concept popularised among the academia in T. John Group of Institutions through sessions conducted by Centre for Teaching and Learning can be seen in a research paper based on Fashion and Apparel Design. The 18 research papers not only provide insights into various fields by foregrounding the valuable research findings of talented researchers but also provide a review of the research that is currently being undertaken in Pharmacy/ Pharmacology thereby rendering the research findings in a simplistic way. The journal is not only a knowledge sharing platform but also efficaciously serves the purpose of boosting the spirit of research in its readers by kindling the thirst of knowledge in them. We hope that the readers will read the articles in this journal with great enthusiasm and will be enlightened by the scope of these studies. We anticipate valuable feedback from our readers regarding all the papers that are published in this journal. Dr. Panchali Mukherjee Executive Editor ix x Influence OF PRINT, Visual AND SOCIAL MEDIA IN Teaching ENGLISH Deepa K. Narayanan1 & Bovina Sunath2 Abstract The paper aims to analyze the effect of media, especially print and social media, in teaching of English. With the advent of computers there is more weightage given to the American English. Any spelling is being accepted. The importance is just being given to the stylish way the language is spoken and grammar and syntax are put on the back burner. Convenience of auto spell