Special Vacation Issue!
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Special Vacation Issue! VOL. 23, NO 3 “Where Healthcare Marketers Connect” www.HMExchange.com 2014 Robert Bedford Katelyn Inman Gina Bennicasa MEDISCRIPTS COMMUNICATIONS MEDIA, INC. FRONTLINE MEDICAL Bedford Family Family Times in COMMUNICATIONS “Mushing” Vacation Florida Peace on the PAGE 6 PAGE 7 Peninsula APRIL PAGE 8 For More Content: Download Our Digital Edition! Gillian Davis Alison O’Connor Louisa Holland COMMUNICATIONS MEDIA, INC. CONTEMPORARY OB/GYN SUDLER & HENNESSEY hmexchange. The Davis’ Tour Spain and a Personal Exchange com Ireland San Francisco Snafu PAGE 18 PAGE 10 PAGE 12 Also Inside... 4 Announcements 16 Vacation Rentals Online...hmexchange.com Association News Mailbags Marketplace Industry Events Contests Fun Things To Do Senatobia, MS Senatobia, Verona, New Jersey 07044 Jersey New Verona, Permit #402 Permit Paid P.O. Box 64 Box P.O. US Postage US PRSR STD PRSR EXCHANGE THE www.hmexchange.com Dear Healthcare Marketer, PUBLISHER Who doesn’t love a great vacation? How did we get almost 400,000 HCPs to open Nancy A. Leonard Anybody who knows me, knows I love to travel. In fact, P.O. Box 64 if I had unlimited money, I would be on constant vacation. I 17,500,000 of our Newsletter emails?* Verona, NJ 07044 certainly could use one right now after this unbelievably brutal 973-744-9505 winter. However, we have to curtail our travels a bit right now [email protected] in anticipation of college for Katie! In addition to the adventure of discovering new places and the relaxed pace, one of my favorite parts of vacation is the ASSISTANT TO THE PUBLISHER CIRCULATION MANAGER opportunity to meet new people. I love to chat with people Me with my poodle perm in Venice. from different places in the country and from around the Denise Pecora world. I have met so many wonderful friends through the various trips I’ve taken throughout my 973-744-9505 CUSTOM PROGRAMS lifetime. WEBSITES/MICROSITES [email protected] I met one of my best friends at Club Med over 25 years ago. We both went by ourselves. I had GAMIFICATIONGAG MIFICATION APPS thirteen weddings that year and was tired of the couples’ thing. So I thought, “Let me venture to ART DIRECTOR (Ad Submissions) Club Med by myself…” thinking I’d meet a nice man. Instead I met a best friend. She is like a sec- James J. Ticchio ond mother to my kids to this day. Some of the strongest friendships I formed were when I went to China to get my girls. We were Direct Media Advertising a group of seven families when I went to get Katie and 24 families for Maddie. I keep in regular 73 Glenmere Terrace touch with five families from these groups and I always enjoy exchanging Christmas cards with Mahwah, NJ 07430 many more of them. 201-327-6985 I took my first big trip overseas when I still lived with my parents. I treated them to a bus trip eNEWSLETTERS [email protected] through Europe for their 40th wedding anniversary. Off we went to London, Paris, Rome, Venice, Florence, and Lucerne. There was a family we met on that trip from Dallas, Texas. We recently reunited through Facebook. They shared a funny picture of me with my poodle perm, chilling in a MEDICAL PUBLICATIONS EDITOR (Editorial Submissions) POINT OF CARE gondola on the canals of Venice. (I think I have improved with age!) Elise Daly Parker If you’re looking for some wonderful travel ideas, tips, and thoughts on fantasy vacation desti- 973-509-7141 nations, I think you’ll find some excellent ideas here in this, our Vacation issue.Gina Bennicasa [email protected] recently returned from a luxury all-inclusive jaunt to Mexico. Alison O’Connor shares her family trip to reunite with a friend who now resides in beautiful Spain, as well as a funny travel wardrobe Join us on “malfunction.” Gillian Davis brings us along on a recap of her family’s tour of the Emerald Isle. Facebook.com/HMExchange Katelyn Inman escapes the winter blues by venturing to the warmth and calm of Anna Maria Island, Florida, while Robert Bedford made the most of winter temps for a full-on frigid adventure Twitter.com/HMExchange dogsledding with his family. And Louisa Holland describes her little spot of heaven in France, plus THE HEALTHCARE MARKETER’S EXCHANGE THE HEALTHCARE LinkedIn.com/in/HMExchange you’ll learn much more about her through this month’s Personal Exchange. No matter where your travels take you…whether it’s down the road apiece or clear across the Copyright ©2014 HEALTHCARE MARKETER’S globe, enjoy the perfect getaway, and be open to meeting new people. You never know where it EXCHANGE. All rights reserved. Address all cor- respondence to HEALTHCARE MARKETER’S will lead! Give them what they want! EXCHANGE, LLC, P.O. Box 64, Verona, NJ 07044. The opinions expressed are those of the authors Happy Spring and Happy Trails, and do not necessarily reflect the views or opinions of the publisher, HEALTHCARE MARKETER’S Travel brings power and love back into your life EX CHANGE. Available by subscription: $36 for 12 issues. Individual copies available at $4 each. Phone: —Rumi 973-744-9505. Email: [email protected]. A trusted source for all the news and clinical content HCPs seek WIN in all the channels they seek it. Where your Brand needs to be. $25! Coming in June… Restaurants, Wine, and Recipes Poll Call your account representative, Alan Imhoff, or Marcy Holeton at 973-206-3434 to discuss a 2014 communications solution for your brand(s). From fine dining to dives...Sparking, red, white, or rose... *Inhouse Frontline metrics 2013. breakfast, lunch, or dinner. We’re sharing our favorites. Participate by going to http://www.hmexchange.com/contests.html or contact our ACS Surgery News® I The American Journal of Orthopedics® I Cardiology News® I CHEST Physician® I Clinical Endocrinology News® Editor Elise at [email protected]. Clinical Neurology News.com® I Clinical Psychiatry News® I Clinician Reviews® I Cosmetic Dermatology® I Current Pain Perspectives® I Current Psychiatry® Cutis® I Emergency Medicine® I Family Practice News® I Federal Practitioner® I GI & Hepatology News® I Hospitalist News® I Internal Medicine News® The Journal of Family Practice® I The Journal of Community and Supportive Oncology® I Neurology Reviews® I OBG Management® Ob. Gyn. News® I The Oncology Report® I Pediatric News® I Physicians’ Travel & Meeting Guide® I Rheumatology News® Poll Winner: Congratulations to Gillian Davis, from Communications Media, Inc. (CMI) – Seminars in Cutaneous Medicine & Surgery® I Skin & Allergy News® I Thoracic Surgery News® I Vascular Specialist® She wins $25! www.frontlinemedcom.com APRIL 2014 www.HMExchange.com THE EXCHANGE 3 CorpAd_031014_EXCHANGE.indd 1 4/21/14 10:10 AM ADS3021-A It's All About the Readers ad-HME 1/30/14 10:42 AM Page 1 www.hmexchange.com Announcements Send press releases to: [email protected] The Internal Medicine Journal Onward & Upward Promotions • Additions peutic specialties to understand the challenges of diagnosing and treating patients with rare diseases. The results confirm the overwhelming need Physicians Choose to Read AbelsonTaylor has announced the appointment of Jose Andrade as Vice of healthcare providers for greater awareness, collaboration, networking, President, Director of Interactive Technology, and Eric Salkin as Senior training, and education, with multiple professional resources focused on the diagnosis of rare diseases, available treatment options, and manage- Account Planner, and the promotion of Caroline Colcomb to Senior 5 November 2013 Annals of Internal Medicine Volume 159 • Number 9 Account Executive. They can be reached at 312-894-5500. ment strategies of these disorders. For further information, contact Eliza- beth Katz, Publisher of Neurology Reviews® print and digital assets, at Annals of Internal Medicine Advanced Clinical Concepts (ACC) has announced the appointment of Brad www.annals.org [email protected]. Established in 1927 by the American College of Physicians Newman as Vice President, Strategic Partnerships. He can be reached at Original Research Participatory Medicine: A Home Score for Streptococcal Pharyngitis 577 #1 Journal–Average Issue Readers 850-380-6843 or [email protected]. INTEGRATED Healthcare Strategies has announced the addition of Don Enabled by Real-Time Biosurveillance. A Cohort Study The Association Between Dietary Patterns at Midlife and Health in 584 Communications Media, Inc., has announced the appointment of Yvonne Seymour and his firm, Don Seymour and Associates, to enhance INTE- Aging. An Observational Study Mortality After Prison Release: Opioid Overdose and Other Causes of 592 Connolly as Facilities Manager and Jessica Crowley and Dana Trimborn GRATED’S Governance and Strategy Services. Death, Risk Factors, and Time Trends From 1999 to 2009 #1 Journal–Total Readers Review Screening for Cognitive Impairment in Older Adults: A Systematic 601 as Assistant Media Planner. They can be reached at 215-568-5944. Iroko Pharmaceuticals, L.L.C., a global specialty pharmaceutical company, Review for the U.S. Preventive Services Task Force Clinical Guideline Compas, Inc., has announced the appointment of Jessica Woodson has received FDA approval for Tivorbex (indomethacin) capsules, a non- Screening for Primary Hypertension in Children and Adolescents: 613 U.S. Preventive Services Task Force Recommendation Statement #1 Journal–High Readers as Senior Reprints Account Coordinator. She can be reached at 856- steroidal anti-inflammatory drug (NSAID), at 20 mg and 40 mg doses for Position Paper Principles Supporting Dynamic Clinical Care Teams: An American 620 College of Physicians Position Paper 667-8577. treatment of mild to moderate acute pain in adults. For further informa- LETTERS 648 COMPLETE CONTENTS I-7 Ideas and Opinions tion, visit www.iroko.com. Emphasis and Priority 627 #1 Journal–4 out of 4 Readers Fingerpaint has announced the appointment of Megan Cornell and Jamie Hospital Accountability and Population Health: Lessons From 629 Measuring Readmission Rates Zwirn to its Strategy Team.