Special Vacation Issue!
Vol. 23, No 3 “Where Healthcare Marketers Connect” www.HMExchange.com
2014
Robert Bedford Katelyn Inman Gina Bennicasa MediScripts Communications Media, Inc. Frontline Medical Bedford Family Family Times in Communications “Mushing” Vacation Florida Peace on the Page 6 Page 7 Peninsula APRIL Page 8
For More Content: Download Our Digital Edition! Gillian Davis Alison O’Connor Louisa Holland Communications Media, Inc. Contemporary OB/GYN Sudler & Hennessey hmexchange. The Davis’ Tour Spain and a Personal Exchange com Ireland San Francisco Snafu Page 18 Page 10 Page 12
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PRSR STD PRSR EXCHANGE THE www.hmexchange.com Dear Healthcare Marketer, PUBLISHER Who doesn’t love a great vacation? How did we get almost 400,000 HCPs to open Nancy A. Leonard Anybody who knows me, knows I love to travel. In fact, P.O. Box 64 if I had unlimited money, I would be on constant vacation. I 17,500,000 of our Newsletter emails?* Verona, NJ 07044 certainly could use one right now after this unbelievably brutal 973-744-9505 winter. However, we have to curtail our travels a bit right now [email protected] in anticipation of college for Katie! In addition to the adventure of discovering new places and the relaxed pace, one of my favorite parts of vacation is the ASSISTANT TO THE PUBLISHER CIRCULATION MANAGER opportunity to meet new people. I love to chat with people Me with my poodle perm in Venice. from different places in the country and from around the Denise Pecora world. I have met so many wonderful friends through the various trips I’ve taken throughout my 973-744-9505 CUSTOM PROGRAMS lifetime. WEBSITES/MICROSITES [email protected] I met one of my best friends at Club Med over 25 years ago. We both went by ourselves. I had GAMIFICATIONGAG MIFICATION APPS thirteen weddings that year and was tired of the couples’ thing. So I thought, “Let me venture to ART DIRECTOR (Ad Submissions) Club Med by myself…” thinking I’d meet a nice man. Instead I met a best friend. She is like a sec- James J. Ticchio ond mother to my kids to this day. Some of the strongest friendships I formed were when I went to China to get my girls. We were Direct Media Advertising a group of seven families when I went to get Katie and 24 families for Maddie. I keep in regular 73 Glenmere Terrace touch with five families from these groups and I always enjoy exchanging Christmas cards with Mahwah, NJ 07430 many more of them. 201-327-6985 I took my first big trip overseas when I still lived with my parents. I treated them to a bus trip eNEWSLETTERS [email protected] through Europe for their 40th wedding anniversary. Off we went to London, Paris, Rome, Venice, Florence, and Lucerne. There was a family we met on that trip from Dallas, Texas. We recently reunited through Facebook. They shared a funny picture of me with my poodle perm, chilling in a MEDICAL PUBLICATIONS EDITOR (Editorial Submissions) POINT OF CARE gondola on the canals of Venice. (I think I have improved with age!) Elise Daly Parker If you’re looking for some wonderful travel ideas, tips, and thoughts on fantasy vacation desti- 973-509-7141 nations, I think you’ll find some excellent ideas here in this, our Vacation issue.Gina Bennicasa [email protected] recently returned from a luxury all-inclusive jaunt to Mexico. Alison O’Connor shares her family trip to reunite with a friend who now resides in beautiful Spain, as well as a funny travel wardrobe Join us on “malfunction.” Gillian Davis brings us along on a recap of her family’s tour of the Emerald Isle. Facebook.com/HMExchange Katelyn Inman escapes the winter blues by venturing to the warmth and calm of Anna Maria Island, Florida, while Robert Bedford made the most of winter temps for a full-on frigid adventure Twitter.com/HMExchange dogsledding with his family. And Louisa Holland describes her little spot of heaven in France, plus
THE HEALTHCARE MARKETER’S EXCHANGE THE HEALTHCARE LinkedIn.com/in/HMExchange you’ll learn much more about her through this month’s Personal Exchange. No matter where your travels take you…whether it’s down the road apiece or clear across the Copyright ©2014 HEALTHCARE MARKETER’S globe, enjoy the perfect getaway, and be open to meeting new people. You never know where it EXCHANGE. All rights reserved. Address all cor- respondence to HEALTHCARE MARKETER’S will lead! Give them what they want! EXCHANGE, LLC, P.O. Box 64, Verona, NJ 07044. The opinions expressed are those of the authors Happy Spring and Happy Trails, and do not necessarily reflect the views or opinions of the publisher, HEALTHCARE MARKETER’S Travel brings power and love back into your life EXCHANGE. Available by subscription: $36 for 12 issues. Individual copies available at $4 each. Phone: —Rumi 973-744-9505. Email: [email protected].
A trusted source for all the news and clinical content HCPs seek WIN in all the channels they seek it. Where your Brand needs to be. $25! Coming in June… Restaurants, Wine, and Recipes Poll Call your account representative, Alan Imhoff, or Marcy Holeton at 973-206-3434 to discuss a 2014 communications solution for your brand(s). From fine dining to dives...Sparking, red, white, or rose...
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Participate by going to http://www.hmexchange.com/contests.html or contact our ACS Surgery News® I The American Journal of Orthopedics® I Cardiology News® I CHEST Physician® I Clinical Endocrinology News® Editor Elise at [email protected]. Clinical Neurology News.com® I Clinical Psychiatry News® I Clinician Reviews® I Cosmetic Dermatology® I Current Pain Perspectives® I Current Psychiatry® Cutis® I Emergency Medicine® I Family Practice News® I Federal Practitioner® I GI & Hepatology News® I Hospitalist News® I Internal Medicine News® The Journal of Family Practice® I The Journal of Community and Supportive Oncology® I Neurology Reviews® I OBG Management® Ob. Gyn. News® I The Oncology Report® I Pediatric News® I Physicians’ Travel & Meeting Guide® I Rheumatology News® Poll Winner: Congratulations to Gillian Davis, from Communications Media, Inc. (CMI) – Seminars in Cutaneous Medicine & Surgery® I Skin & Allergy News® I Thoracic Surgery News® I Vascular Specialist® She wins $25! www.frontlinemedcom.com APRIL 2014 www.HMExchange.com THE EXCHANGE 3
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Onward & Upward Promotions • Additions peutic specialties to understand the challenges of diagnosing and treating patients with rare diseases. The results confirm the overwhelming need Physicians Choose to Read AbelsonTaylor has announced the appointment of Jose Andrade as Vice of healthcare providers for greater awareness, collaboration, networking, President, Director of Interactive Technology, and Eric Salkin as Senior training, and education, with multiple professional resources focused on the diagnosis of rare diseases, available treatment options, and manage- Account Planner, and the promotion of Caroline Colcomb to Senior 5 November 2013 Annals of Internal Medicine Volume 159 • Number 9 Account Executive. They can be reached at 312-894-5500. ment strategies of these disorders. 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Mary Lake, M.B.A., as Sales Manager, Autumn Kelly, M.A., as Publication MedBlog provides one place on Healio.com for physicians to see what their Manager for the Scientific Services Group, Melissa VanLangen as Finance colleagues in other specialties are talking about today, and physicians are and Human Resource Manager, and Kathy Taft as Sales and Office Coor- invited to contribute to the conversations. For further information, visit dinator, and the promotion of Cheryl Stone to Senior Director, Business www.Healio.com/blogs. Solutions. They can be reached at 734-459-3144. TGaS® Advisors, currently a division of KnowledgePoint360 Group headed by Jon Bigelow, will become a freestanding company following an agreement New & Noteworthy Awards • Mergers by UDG Healthcare plc to acquire KnowledgePoint360’s other businesses. UDG Healthcare will acquire Knowledgepoint360’s Healthcare Commu- Amylin Pharmaceuticals, L.L.C., has received FDA approval for Myalept nications Network (HCN) agencies and Physicains World Speakers Bureau (metreleptin for injection) as replacement therapy to treat the complica- division. For further information, visit www.tgas.com. tion of leptin deficiency, in addition to diet, in patients with congenital The Healthcare Businesswomen’s Association, celebrating 25 years, generalized or acquired generalized lipodystrophy. announced they will be honoring three woman this year as Woman of Annodyne has announced the launch of its new division, AIM Rx, a full- the Year. 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Maryland, Dr. PH, President of Healthcare Operations and Chief (droxidopa) for the treatment of neurogenic orthostatic hypotension Operating Officer of Ascension Health, will be honored at the HBA’s 25th Credible • Influential • Relevant • Practical • Clinical • Essential Reads (NOH). NOH is a rare, chronic, and often debilitating drop in blood pres- Woman of the Year event. For further information, visit www.hbanet.org. sure upon standing that is associated with Parkinson’s disease, multiple- Contact: Kevin Bolum, Director, Advertising Sales at [email protected] or 215-351-2440 UBM Medica US has announced the relaunch of PediatricsConsultantLive. Kenny Watkins at [email protected] or 973-785-4839 system atrophy, and pure autonomic failure. For further information, visit com, an online resource and community for pediatricians. 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4 THE EXCHANGE www.HMExchange.com APRIL 2014 Bedford Family “Mushing” Vacation FAMILY TIMES IN by Robert Bedford by Katelyn Inman y wife Gretchen wanted the whole family to spend a pants, face masks, sunglasses, hand warmers. We gathered nna Maria Island is a quaint little island paradise. It’s shine swimming, enjoying a game of few days together on a vacation. It had to be relatively what we had and scoured the Internet and discount stores located on the Gulf of Mexico, directly west of Bra- shuffleboard or volleyball, and playing on local and not too expensive. With three teenage kids, for the rest. Yes, I now own pumpkin-colored Under Armour M Adenton, Florida, about an hour south of Tampa. WeFlorida the beach. two in college and one in high school, it was tough to find capri thermals (TMI)! stay at the beachfront Via Roma Beach Resort located The island has a free trolley service a few days for us all to be together. She found a window of We headed out, of course had a mix up at the ticket near the middle of the seven-mile long island. It’s a relax- that runs continuously, which is great for time in January last year counter, ran for the plane, My Fantasy ing resort of stucco buildings, Romanesque columns, and shopping and getting to our favorite bike when everyone was on and luckily I didn’t have a Vacation breezy palm trees. The perfect rental spot, Beach school break and she and heart attack. Thank goodness I would love to place to get away from the chill Bums. They have I could find time to escape the flight was uneventful as spend a month of this winter, quite a selection of from our busy work sched- was the rental car, which was or so traveling which is just what rentals, but we usu- ules. I admit it was an added at least front-wheel drive. around Europe. I did in February. ally rent the tandem benefit to find a place where On the way to Bethel, we I’m not picky on My family has bikes and set out for the work world couldn’t find stopped at a Burger King to who I go with, been going to an adventure! Our us for a few days! Here was grab some food. The town Travel Tip but family is Anna Maria Island favorite restaurants the challenge: What could was a little reminiscent of a I always pack always great. since I was a baby. include the Sandbar we do in January, close by, Steven King setting. I acci- an extra set of Must-sees We timeshare at for the gorgeous and in roughly three days? dentally took someone else’s clothes and any include Paris, the Via Roma view, Mr. Bones BBQ, DOGSLEDDING ANYONE? fries from the counter and essentials in my Rome, Venice, Beach Resort. and Sharky’s Seagrill Gretchen thought about there was a confrontation. carry-on, just and Dublin. Throughout my for what else but the Poconos. It was cold, My son exclaimed, “I knew I in case my lug- Family is Forever! childhood, this SHARK BITES. Yum! and though shouldn’t have come, Dad’s gage gets lost! we don’t ski, Unless you are the lead dog, the view never changes! going to get us killed.” Luck- destination offered a very family-oriented This has been, and always will be, my maybe we could find a nice lodge and drive ily, the tension died down after I bought the local “Mai- vacation that included not only my parents favorite vacation spot because it holds so many cherished there? Surfing the web, Gretchen found a web- niac” lunch and we were back in the car and hopefully and brother, but my grandparents as well. memories. I cannot wait to continue the tradition and take site with info on a place that offered dogsledding headed to a peaceful place. Over the years, I have met a few lifelong friends my own children here one day. Travel Tip or “mushing.” Okay, everyone likes animals. RUSTIC BEAUTY IN BETHEL here. We used to keep up via snail mail throughout Katelyn Inman is Associate Campaign Analyst, Communica- Pack the stuff Unfortunately, there was not enough snow at The scenery was beautiful. the year (oh pre-texting days, lol).Throughout col- you easily get at this particular place. (We know this winter that Bethel is near the border of New lege, I came to visit during spring break with friends. tions Media, Inc., 2000 Market Street, Philadelphia, PA. She can CVS, but won’t would not be a problem!) Now that we had a Hampshire. We started seeing big We spend the majority of our week out in the sun- be reached at 215-568-5944 or [email protected]. find in remote unique and fun idea, we had to find out where mountains and there was snow. locations or in there was snow within a drivable distance that Lot’s of it. We found the road Bedford Family Continued from page 6 the woods! offered dogsledding? Nowhere, unfortunately. up to the lodge and it was basi- So we looked at other options. New York cally impassible. Now what? We CARING FOR CANINES and special care City – maybe a show? Maybe Atlantic City? parked on the side and started The next morning we helped out with the dogs’ care; after a long life Nothing looked appealing. Also the thought in the back of walking with all our gear. Like feeding and, yes, shoveling poop onto the “poop sled.” of pulling sleds Gretchen’s mind was the kids were not necessarily onboard a hero, over the hill came Steve We learned how to load the Alaskan Huskies up into the in subzero temps. trucks to transport them to the launch location. It’s quite with spending time as a “family.” So it definitely had to be to the rescue on his sled with a Justin and Lead Dog “Dark Star” – They stay by the an ordeal. Then we headed over to the White Mountain short and interesting! team of dogs. YES! grandson of former Iditarod Champion. house in a spe- National Forest where they run the dogs. BETHEL MAINE HERE WE COME... He got us up to the property cial pen eating a Silvery birch trees and the cleanest pale green river ran So, finding nothing within driving distance, where could by dog sled. I actually ran behind the sled because it was too mix of hot dogs through this wintry wonderland. It was like a scene from a we fly that was cheap and would have dogsledding available? heavy with the kids and all of our gear. As we approached, and Alpo. we could hear the dogs in the woods. It was absolutely mag- postcard or an Ansel Adams’ photo. We had two sleds with Minnesota? They had dogsledding but that wasn’t close or FABULOUS FAMILY teams of eight dogs on each. With some training, the kids cheap. How about New England? Gretchen called a few dog ical. Like a movie set. It was feeding time FUN FOR ALL and I learned how to hitch up the teams. My twins Chelsea mushing operations that offered packages. It seemed that no and there were a lot of dogs. Each had The kids loved and Robert, Jr., learned quick, which was good because they one had snow yet and it wasn’t cold enough to freeze the lakes their own color-coded house and all were everything about The Bedford Clan – Cold but feeling adventurous! had their own sled with their little brother Justin in it. solid so we could sled across them. Still, she left a few messages friendly. The kids’ faces lit up and we knew the trip from the (Gretchen, Rob, Jr., Justin, Chelsea, Rob) Our dog teams where made up of a mix of dogs from and Steve from New England Dogsledding (www.NewEngland- we were going to have fun. Immediately adventure of traveling to a remote Maine location to learn- the family went around hugging these relatives of former Iditarod Champions (the ultimate 1000- DogSledding.com) in Bethel, Maine, called her back. They were My Fantasy ing how to hitch and drive a team of sled dogs to feeding beautiful dogs, picking out their favorites. mile dogsledding race held in Alaska) to puppies in train- running – they had snow, rooms at their Telemark Inn Wilder- and cleaning up after them. ness Lodge, and dogsledding packages. It was only an hour The lodge was great. A huge woodburn- Vacation ing, bred specifically to become lead sled dogs. The two All agreed it was awesome and the best family vaca- and a half drive from Portland and flying there was cheap. ing stove heated the whole place and an Just my wife lead dogs that left the biggest impression on our family tion ever! Who the heck is going to Portland, Maine, in January? We are! orange cat named “Wiskers” slept behind and I in the were “Kurt” and “Dark Star” (see picture). They were direct My wife casually mentioned the plan to me and our teen- it. We ate at a big round table with the few South Pacific descendants of Iditarod Champions and absolutely live to Robert Bedford is Executive Vice President, Sales and Mar- agers…everyone was tenuously on board. After looking at the other guests, which everyone enjoyed. We on a romantic run and pull a sled. There are also retired dogs on the New keting, MediScripts, 500 Route 17 South, Hasbrouck Heights, weather report, we knew we had to upgrade and expand our talked, played board games…just hung out island getaway. England Dogsledding property. While this is not always NJ 07604. He can be reached at 201-727-1555, ext. 1742, or winter gear. Thermals, boots, wool socks, gloves, parkas, snow in the warmth of this rustic lodge. the case, here these dogs are treated with utmost respect [email protected].
6 THE EXCHANGE www.HMExchange.com APRIL 2014 APRIL 2014 www.HMExchange.com THE EXCHANGE 7 PeacePeninsulaON THE by Gina Bennicasa
he Riviera Maya extends along the Caribbean coast of can, and Mayan night, as well as an evening serenade from Mexico’s Yucatan Peninsula and is considered one of a classical opera singer. Kiyoko features customized Asian- TMexico’s most beautiful areas. It is one of our favorite inspired cuisine with an option for a table for two…or a big vacation destinations. In fact, we like it so much, we’ve now community table where you can interact with other guests. returned a third time, most recently this past March. We Mio Cuccina Italiana offers delicious farm-fresh Italian food. stay at El Dorado Maroma (http://www.karismahotels.com/ The place we go for breakfast and lunch, Papitos Gourmet hotelsresorts/foradultsonly/eldoradomaroma), an all-inclusive, Beach Club, is right on the beach. Each day there is a new adult-only resort with only 99 suites and villas. Part of what theme. One day there is a BBQ lunch, with hot dogs, burg- my husband and I love most about this resort is the peace ers, and chicken. Another day there is a Taco lunch where and quiet…and the fact that the you make your biggest decision of the day is own with chick- what bathing suit should I wear? en, fish, and beef It’s also a wonderful experience plus your choice REACH PHYSICIANS WORKING IN DIABETES, to have no need of a wallet or of all the tradi- pocketbook. tional toppings. My Fantasy ACCOMMODATING And there is also a ENDOCRINOLOGY, AND METABOLISM ACCOMMODATIONS featured drink of Vacation All the El Dorado rooms the day, which is I would love to are spacious, comfortable, and always fun. get on a huge right on the beach. The villas AWESOME sailboat with #1 IN AD PAGE EXPOSURES* include a private terrace, lush ACTIVITIES AND family and tropical gardens, a private pool, AMENITIES friends and and some rooms have private The resort is sail around the Endocrine News Jacuzzis. The staff Everything looks better with a palm tree. centered around world. There is couldn’t be more providing the nothing better THE FASTEST GROWING READERSHIP accommodating – you are assigned your own most relaxing and peaceful vacation pos- than being out AMONG ENDOCRINOLOGY PUBLICATIONS sible. All resort activities and amenities are private butler throughout your stay. So you on the water. ADVERTISER FRIENDLY within walking distance, so everything is How long would Travel Tip are waited on hand and foot and want for Early mailing dates, ads fully interspersed nothing. close and convenient. I go? Depends Pack less. You The first year we went I noticed the bed Every day on the beach, the but- on how much with 4/color editorial, and an in uential never wear was really high. So unless I had a step stool ler came by with our favorite snacks money I have! pass-along readership allows you to better everything you (I am 4’11”), I was not going to get into bed. and drinks. Literally, we did not have bring! And bring showcase your brands. Our personal butler said, “No problem. I can to move. If you love activity, however, snacks in your make you a stool.” We went out for dinner there is plenty to do – bingo, pool games, jewelry making, bag just in case only to come back to the room and find steps ceramic-painting, tequila-tasting – right at the beach. And there are delays. The Journal of Clinical you would see outside the front door on a if you’re up for excursions, golfing, jet skiing, horseback rid- house. They were huge and took up half the ing, snorkeling, and more are nearby. Endocrinology & Metabolism (JCEM) room! We laughed so hard. They removed The nightlife is a little quiet, but there are shows the large steps from the room and then literally took the onsite. One night, we ventured out on a sunset sailboat THE MOST ESSENTIAL JOURNAL FOR ENDOCRINOLOGISTS** bed apart to make cruise, which included this great mariachi band. Another EXCELLENT AD PLACEMENT OPPORTUNITIES th adjustments so I was night we left the resort and went to 5 Avenue in Playa Del An expanded table of contents and multiple advertising wells, Carmen, the areas largest beachfront city, which has many able to get into bed. JCEM offers excellent ad position and maximum exposure. FOOD FOR ALL jewelry stores that sell the silver jewelry Mexico is known On the property for, along with a wide variety of bars and restaurants. there are four res- El Dorado Maroma is an excellent place to go when you taurants that serve a need a relaxing vacation! TO LEARN ABOUT PRINT AND ONLINE DISPLAY wide variety of food, ADVERTISING CONTACT: PHARMACEUTICAL MEDIA, INC. Gina Bennicasa is National Account Manager, Internal Medi- all of which is really Joe Schuldner | 212.904.0377 | [email protected] good. Sabores fea- cine News/Family Practice News/Ob.Gyn. News, Frontline Medi- cal Communications, 7 Century Drive, Parsippany, NJ 07054. John Alberto | 212.904.0364 | [email protected] tures Italian, Mexi- She can be reached at 973-290-8221 (o), 917-414-5038 (c), or Just chillin’ in paradise. [email protected]. *Kantar Media June 2013 Medical/Surgical Readership Study **Essential Journal Study, Endocrinology, December 2012 – an independent study from The Matalia Group. 8 THE EXCHANGE www.HMExchange.com APRIL 2014 © 2014 Endocrine Society
Healthcare_Exchange_2014_AD.indd 1 12/5/13 2:03 PM The Davis’ Tour
Irelandby Gillian Davis y family – Mom, Dad, sister Caitlin, brother Griffin, famous Dublin watering hole established in 1840. There we and I – traveled to Ireland in March 2013 for our first had dinner and a few more pints. While the extensive whis- Mmajor family vacation overseas. Our plan was to travel key offerings were tempting, the Guinness in Ireland is so all over Ireland to see the sights and even meet up with dis- delicious, I couldn’t pass it up. In the 2013 Essential Journal Study, NEJM was named tant family members in We spent our after- in the top three essential journals in all twelve Kilkenny. noons walking around We stayed in Dublin St. Stephen’s Green, a specialties studied. at the St. Helen’s Hotel beautiful public park (http://www.radisson- area that borders Grafton blu.ie/sthelenshotel- Street, one of Ireland’s dublin) for seven days. busiest shopping dis- From our base there, tricts. We also shopped we managed to visit along O’Connell Street, Galway, Howth, County the main thoroughfare Clare to see the Cliffs of Dublin City. We were of Moher, Belfast in typical tourists and took Northern Ireland, and, pictures of the Dublin of course, our family in Spire, the world’s tall- over 80% say they look to NEJM for: Kilkenny. We ate tradi- est sculpture, the Molly tional meals (stew for Malone sculpture, inspi- • breakthrough studies the most part) through- ration behind one of Ire- • clinical advances out the trip and drank land’s most well-known Guinness Stout and Mom, Dad, Me, Paddy Senior, Caitlin, Griffin, Mary, Paddy Junior, and Ruby the Rottweiler. legends and tunes, and • best practices in patient care Bulmers Dublin Castle, built in Irish Cider. We stayed rather hydrated. 1204, and now housing a number of museums, state rooms WHEN IN DUBLIN… to tour, and hosts Presidential Inaugurations and other One of the highlights of our trip was a important governmental events. Travel Tip visit to the famous Guinness Factory, a.k.a., TOURING THE EMERALD ISLE the Guinness Storehouse. The tour begins We traveled to Howth, a picturesque coastal fishing and Bring cash with at the base of the Atrium, which is actually boating port less than ten miles from Dublin’s center. And you everywhere. the bottom of the world’s largest pint glass. we journeyed from the east coast of Ire- ATM surcharges The Atrium would hold 14.3 million pints land to the west to enjoy an afternoon in are a trip buzz of Guinness if it were filled up. Seven floors Galway, “Ireland’s Cultural Heart.” There kill. offer different sights and experiences that we were able to absorb the musical culture From original articles to clinical reviews and advertising too! tell the story of the history of this famous by experiencing a number of street per- Irish brew and explores and explains the formers playing acoustic guitars, banjos, My Fantasy NEJM has a unique ability to engage the physicians you want process of creating the perfect pint. We were even able to fiddles, and bodhrán, which is a traditional Vacation to reach. Your NEJM Sales Director can tell you more. pour our own pints and then drink them at the top-floor Irish drum. I’ve been really Gravity Bar, which offer a 360-degree view of Dublin City In Kilkenny we visited my relatives, interested in a and beyond. Paddy Senior, Paddy Junior, and Mary, cross-country Not far from the Guinness Factory, we were also able to exchanged stories, and learned about our road trip of late. I visit The Brazen Head, this is officially Ireland’s history in Ireland. We also were able to wouldn’t say it’s a oldest pub. Small and dimly lit, it was very visit the historic Kilkenny Castle, majes- fantasy since it’s traditional and Irish music played through- tically perched at the top of the town, rather doable, but out the bar. Kilmainham Gaol, a former originally built in the 1100s, owned by it’s been on my prison from 1796 when it opened till the Butler family for almost 600 years, and mind. Just need 1924 when it closed, also located in now owned by the Irish Office of Public to find the time… Dublin, was another stop on our visit. Words since 1969. In Kilkenny we were A true fantasy Some of Ireland’s most well-known also able to purchase authentic Irish Aran vacation? Iceland. rebels put in time there. We also sweaters (came in handy for this incredibly stopped at The Temple Bar, another harsh winter). Continued on page 14 Source: The Essential Journal Study, The Matalia Group, 2013
10 THE EXCHANGE www.HMExchange.com APRIL 2014 AND A “We get your message delivered to San Francisco Snafu healthcare professionals” Spain by Alison O’Connor
his year was a mile- SALAMANCA stone birthday for me My husband Tony, T (and yes I AM 29). So son Miles, and I stayed when my husband asked with Mehr and her son me how I’d like to cel- Ioen in Salamanca, a ebrate, I was ready with two-hour train ride from an answer! Madrid for 10 days. This My dear, dear friend was our home base for Mehrnaz (Mehr) moved the entire trip…a place to Spain three years ago to siesta (gotta love that and I missed her ter- concept!!), digest, and ribly. We had become plan our next adven- acquainted and then for- tures. While we were in ever bonded after living Salamanca, we spent at through least part of every day the North- people-watching in the ridge, CA, main plaza, while we earthquake ate a variety of tapas. Salamanca’s Plaza Mayor Travel Tip in 1994. It Atop the alcazar rooftop with my husband and son. was a har- Square is said to be the Just relax rowing experience that made us all feel most beautiful in all of Spain. While there we visited the through any very vulnerable, wanting the comfort of our majestic Salamanca Cathedral, actually two churches joined travel snafus. “mommies”! Being a NJ transplant, Mehr’s together. The Old Cathedral was originally built in the 12th- At very worst, mom sufficed and I became an instant fam- 13th century, and the New Cathedral was built in 1513, and you’ll have great ily member. We were glued together forever restored in 1992. As part of a continuing tradition, the arti- stories to tell!! afterwards. So for us, three years was far too sans restoring the cathedral chose to leave behind a novel much time apart. signature of the restorer. While the casual passerby might Continued on page 14
YOGA ANYONE? y then-fiancé and I were living in Los Angeles and had plans to visit his extended family in San Francisco. We’d taken Mthis trip many, many times. It was a long drive for which I wore my standard travel gear – yoga pants, t-shirt, and my husband’s fleece jacket. This was a special trip, however, because not only was it Christmas Eve, but I would be meeting my future extended family for the first time on Christmas Day. So of course I packed all of my favorite clothes and we set out for the five-and-a-half-hour drive. Upon arriving in San Francisco, we stopped for gas and, while filling up, I hopped out to grab something out of the trunk. We pulled out of the gas station and hadn’t gone far when I realized I hadn’t shut the trunk properly and it had popped open. I jumped out, shut it, and then hopped right back into the car. We stopped for a leisurely dinner at a classic San Francisco favorite Original Joe’s, and then proceeded to my in-laws apartment at the top of Nob Hill. After a lengthy search for parking, we were finally there. It was beautiful that night. The Fairmont Hotel is in the neighbor- hood and was lit up for the holidays. There were lots of people out and about celebrating the season. My excitement was building. Then, we opened the trunk and discovered my suitcase was gone! There was no trace of it ever having been there. I was horrified as I realized that it was Christmas Eve and the stores were already closed. And there was no hope for the next day either. Back then, Macy’s wouldn’t have dreamed of opening on Christmas Day. Here I was about to meet my future fam- ily without so much as a toothbrush. I anxiously persevered and ultimately made due with my sister-in-law’s hand-me-downs for Christmas Day. Having a great story to tell helped to quell my nerves. It turns out that it didn’t matter though. We’re still going strong and will celebrate our 20th wedding anniversary in November!! EMAIL MARKETING • DIRECT MAIL LISTS
12 THE EXCHANGE www.HMExchange.com APRIL 2014 mmslists.com • 800.MED.LIST 8.75” 8.5” 7.75” 6.875”
Ireland Continued from page 10 Spain Continued from page 12
not notice… We were lucky enough to find the astronaut carving amidst the traditional carvings on the entryway. They still AVILA AND SEGOVIA We took a just can’t short day trip to Avila, the last remain- put it ing walled city in Spain. Then we went down on to Segov- Me overlooking the captivating Cliffs of Moher. ia, a beautiful Belfast was a day trip. We toured the Titanic Museum, ancient city In print, online, which provides an interactive experience that traces the his- about 90 min- and on the go. tory of this area’s ship-building boom, including the story of utes west of My boys and me in Salamanca’s main plaza. No matter how the infamous Titanic. We also caught up with two friends I Salamanca. it’s served, had made at college who were from Belfast, but spent a year After finding parking under one of most notable civil struc- American Family studying at Cabrini. tures in Spain, the Aqueduct of Segovia, built sometime Physician is still The Cliffs of Moher were my absolute favorite part of between the best-read journal in primary care—with the whole trip to Ireland. They are one of nature’s most the first and the most average issue readers, beautiful and breathtaking creations. I could stand there all second cen- high readers, high readers 9.875” 11.25” turies, we 10.5” 11.5” day just watching the waves crash up on the cliffs. Other My Fantasy Vacation (% of readers), and average highlights consisted of set out to page exposures.1 watching my Mom try explore the My ultimate trip would include a traveling valet, To learn about promotional Alcazar. This masseuse, and travel guide on a month-long trip a Guinness and grimac- opportunities, contact the majestic scouring Italy. Oh, you said fantasy, huh? So... ing. She’s more of a tea AFP/FPM Advertising Sales throw in Brad Pitt while we’re at it! drinker. castle, once Team at (201) 288-4440 or a fortress, A MEMORABLE FAMILY [email protected], or visit EXPERIENCE resembles www.aafp.org/journals/adinfo. This trip was truly the bow of a boat and is one of the inspirations behind Walt Reference: 1. Primary Care. Medical/ special because we had Disney’s Cinderella Castle. After touring the castle, we wan- Surgical Study [slide presentation]. New York, NY: Kantar Media; December 2012. planned it originally dered the city visiting the cathedral and main plaza. to be a surprise for my We had a blast on our father. Unfortunately, trip to Spain and it was Dad did find out our a great adventure for my plans, but still he was son too! A side bonus to taking a trip outside the really excited and country is that you have couldn’t wait to go. It an excuse to leave your A Galway City street. was a great trip wheth- cell phone behind and er or not the surprise truly unplug. part worked out! Dad had never been to Ireland, but has a deep affinity for the country and its culture (which abso- Alison O’Connor is Sales lutely stems from us being Irish). It was wonderful to take Manager, Contemporary him there and have him meet our distant relatives (cousins on his mother’s side). OB/GYN, 485F US High- way 1 South, Suite 100, Ise- Gillian Davis is a Media Planner, Communications Media, Inc. lin, NY 08830. She can be (CMI), 2000 Market Street, Philadelphia, PA 19103. She can be My Miles and Ioen (my friend’s son) reached at 201-355-7792 or reached at 215-568-5944 or [email protected]. at the cathedral in Salamanca. [email protected]. ®
14 THE EXCHANGE www.HMExchange.com APRIL 2014 Indispensable as Written
REGAN CAMPBELL WARD A SIZE TEMP Bleed: 8.75” x 11.5” Lg Trim: 8.5” x 11.25” Sm Trim: 7.75” x 10.5” Live Area: 6.875” x 9.875” Thinking About Vacation? Check Out These Great Vacation Rentals
TOWNHOME FOR RENT, New Jersey Shore: Thinking of mov- River, or just sitting on the deck and being lazy! Available ing to the Jersey Shore but you are not “Shore” about making for weekend, midweek, and weekly rentals. 3 BR/2-1/2 Baths, the full-time commitment yet? Come enjoy the Jersey Shore sleeps 6, fully-equipped kitchen, linens provided, fireplace, lifestyle for four months and test out the waters. 2+ BR/2 1/2 W/D, 2 color TVs and a VCR, Jacuzzi jet tub. Call Mary Anne Bath luxury townhome with central air, full finished base- Greenberg for details at 609-683-4757 or email mgreenberg@ ment, large two-car garage. This townhome is centrally located alliancehealthinfo.com. and is very close to all area beaches, biking, boating, dining, SUNKISSED BEACH HOUSE, Emerald Isle, NC: Enjoy the beautiful fireworks, fishing, fitness path, golf, and tennis. 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It’s in a quiet area that is perfect for Exhale a sigh of relief as you drive up a tree-canopied private kids of all ages to play, bike, skateboard...or just plain relax. road to a woodland clearing with a 1920s 3-bedroom cottage Only 350 yards to the wide, soft sand beach, and no roadside with all modern amenities, adjacent to forever wild protected parking so the beaches aren’t crowded with day-visitors. It’s land (Sloan Preserve) on Overlook Mountain. Mostly ever- worth the drive!! Or fly into RDU (2.5 hr. drive); New Bern or green, the natural landscaping features a continuous season Jacksonville, NC, airports, only 45 min. to SunKissed. 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Advertise Your Vacation Rental in The Exchange for FREE! Email Denise at [email protected] or go to HMExchange.com/mp.html
16 THE EXCHANGE www.HMExchange.com APRIL 2014 www.hmexchange.com
PERSONAL EXCHANGE Louisa Holland
really happy that we had mustered the entire crowd for a swell dinner in a place that he and I both really liked. What do you know for sure? I am certain that none of us takes enough time to enjoy the people in our lives who mean the most to us. Birthplace: New York City Last good book read? Marital Status: Happily married for over 30 years Let the Great World Spin, by Colum McCann, is a brilliant to the same person! 30 more? and heartbreaking book that captures New York City in Children: Yes, two, and they are wonderful: Sally is a past era while simultaneously exposing us to profound 26 and Nick is 22 and contemporary emotions. Unforgettable characters. Occupation: Co-C.E.O., The Americas, Sudler & What are two things on your bucket list? Hennessey 1. Riding the range – me, a horse, open range, Big Sky Years in the Industry: 34 country. 2. A New York Yankee spring training game. College: Harvard College (BA, Biology) Favorite movie? Have to give you two: Field of Dreams, for portraying If you could have lunch with any person, living or everything that is best about baseball, in all its simplicity dead, who would it be? and complexity; and The Royal Tenenbaums, for showing It would be daunting, but I would enjoy having a con- us, through this insanely quirky family, how humor, love, versation with Paul Krugman. I would like to learn about and sadness can (must!) coexist. economics from a truly insightful economist who also has a heart, and who sees the economy in a broader social and Do you have any pets? historical context. Sadly, no, although I love animals and probably should What is your favorite vacation spot? have been a veterinarian. I do have a “vicarious dog” named Paddington, who belongs to my sister’s family. There is an idyllic spot in the South of France where tall cypress trees and an unexpected Calder mobile reach into He’s an outrageously sweet GoldenDoodle. the sky and float in a breeze that is just strong enough to If you could work doing anything in the world, regard- bring the early smells of lunch cooking. Here I can be sur- less of the income, what would you do? rounded by intentional art – Picasso, Leger, Matisse – as I would love to be able to devote my time and energies well as the unintended art of roof tiles and window shut- to philanthropic causes related to critical public health ters in colors that take you by surprise. Here there is a ter- issues. Whether focusing on local health disparities in our race on the top of a hill and a valley that falls to the sea. own cities or in countries that struggle for basic medical For some reason, you’re allowed to sit here forever with care, I’d be happy if I could roll up my sleeves and con- your coffee that tastes like no coffee anywhere else. This is tribute at any level. I applaud organizations like the Gates a place that captures all your senses – but most important Foundation and Doctors Without Borders for getting it stills your sense of time. some of this work done. What three adjectives best describe you? What do you think is the most important issue facing Caring…dogged…short (both in height and temper). us today? What one little thing always makes you happy? Increasing economic disparities and a “working class” Any time my kids share something with me – their work, that, despite full-time work, falls closer and closer to pov- their life, their art, their music, their day, their dreams. erty levels. These are my biggest smiles. What would you like to know more about? What do you collect? Economics (see lunch with Paul Krugman). I’m not a big collector, BUT I do keep little reminders Who has influenced you in your life? of places I love and want to hang onto. Coasters from My mom was a great inspiration for me, because she that perfect bar where the old men played boules in the worked so hard and knew so much, and was always ready square…a small pitcher stolen from that local hangout and willing to help all of us in any way she could. She where the shipyard workers came for absinthe before was an indefatigable reader, student, and teacher. She work…Scalamandré zebras from our old favorite family had deep knowledge across many diverse subjects (from restaurant. politics to literature to history to poetry, and back to poli- What is your most memorable birthday? tics)…she was a wonderful writer…and on top of all that Not many really stick out (except one that involved a she also had very strong beliefs and clear ideals. It was a Knowing that today’s healthcare marketplace is evolving quickly, we James Bond movie when I was 10), but I think the most splendid combination! memorable was the year I turned 40. We made a bit more continue to expand our offerings with new and unique solutions. As a of it than usual, and the entire family (kids, parents, and full-service managed markets agency, we can be a true strategic partner. sister’s family) went to “21” for dinner. It was the last Louisa Holland is Co-C.E.O., The Americas, Sudler & Hen- birthday that I spent with my father. And, while he was nessey, 230 Park Avenue South, New York, NY 10003. She can Lee Termini 267-685-2702 medimediamanagedmarkets.com unsteady that night, I remember very well that he was be reached at 212-614-3838 or [email protected].
18 THE EXCHANGE www.HMExchange.com APRIL 2014 www.hmexchange.com
MAY 2014 Must-Know Industry Events
1 NEW YORK, NY Annual Meeting, www.midwife.org/ 19-20 PRINCETON, NJ 2014 HBA Woman of the Year annual-meeting ExL Pharma is sponsoring “Pharma Luncheon, www.hbanet.org CXM: Customer Experience 14-17 CHICAGO, IL Management,” 866-207-6528 2-3 SACRAMENTO, CA 27th American Society of Pediatric 10th Annual Spine Care Conference for Hematology Oncology Annual Meeting, 21 CINCINNATI, OH the Primary Care Practitioner, 847-375-4716 HBA Ohio Chapter: Social Media, 916-734-5390 www.hbanet.org 14-17 ORLANDO, FL 2-6 PITTSBURGH, PA 2014 American Geriatrics Society 22 NEW YORK, NY 2014 American Association of Annual Scientific Meeting, AMM Monthly Meeting, * Immunologists Annual Meeting, 212-308-1414 www.ammonline.org www.immunology2014.org 16-21 ORLANDO, FL 29-6/1 PHOENIX, AZ 3-7 NEW YORK, NY 109th American Urological Association American Pediatric Surgical 167th American Psychiatric Association Annual Meeting, 800-908-9414 Association Annual Meeting, Annual Meeting, 703-907-7300 847-480-9576 16-21 SAN DIEGO, CA 7-10 ALBUQUERQUE, NM American Thoracic Society International Society for Investigative Dermatology Conference, 212-315-8600 MEETINGS IN That’s how many times pharmacists talk to Annual Meeting, 216-579-9300 17 SOUTH SAN FRANCISCO, CA JUNE patients and caregivers every day. 9-10 NEW YORK, NY HBA San Francisco Bay Area Chapter: 5-7 CHICAGO, IL The Columbia University Primary Care New Membership Orientation and AMA-MSS Annual Meeting, Shouldn’t you be talking to pharmacists? Conference and Expo, 910-686-7908 Volunteer Onboarding: Get Involved and www.ama-assn.org 13-17 DALLAS, TX Maximize Your Membership, Pharmacists are the last healthcare Pharmacy Times is the number one full- • Pharmacy Times journal circulation Society for Academic Emergency www.hbanet.org 13-15 PALM BEACH, FL professionals to speak to the service media resource, with over 100 includes over 168,000 retail pharmacists Medicine Annual Meeting, 17-21 HOLLYWOOD, FL The Florida Society of patient before they receive and take years of credibility, integrity, and trust. • Our media resources include print, 847-813-9823 American Society of Colon and Rectal Anesthesiologists Annual their medication. Are pharmacists We can deliver your brand‘s message to digital, mobile, live events, and custom 13-17 DENVER, CO Surgeons Annual Meeting, Meeting, 786-300-3183 recommending your product, or pharmacists anytime, anywhere. educational programs American College of Nurse-Midwives 847-290-9184 suggesting an alternative to it? Pharmacy Times can reach the entire • We offer more than 15 advertising pharmacy audience with a coordinated and single-sponsor opportunities to and integrated multimedia approach communicate your brand’s message allowing advertisers to easily achieve the optimal frequency that results in brand recognition and message retention.
It’s time for
To learn more about how to talk to pharmacists, visit www.pharmacytimes.com or call Ashley Talamo at 609-716-7777
*Calculation based on the 173,250 retail and 63,250 hospital pharmacists reported by the US Bureau of Labor Statistics and Manhattan Research’s Taking the Pulse® – Pharmacists 2012 study which reports that retail pharmacists talk to patients and/or caregivers 57 times a day and hospital pharmacists 27 times a day. APRIL 2014 www.HMExchange.com THE EXCHANGE 21
10million.indd 1 3/12/14 11:58 AM www.hmexchange.com
MAY Fun Things To Do 2014 NEW JERSEY May 17 - New Jersey Ballet: Ballet on 17 - Frankie Valli and The Four Broadway Seasons (State Theatre 25th Bergen Performing Arts Center 18 - New Jersey Ballet: Cinderella Anniversary Benefit Gala) 30 North Van Brunt Street, Englewood, 30 - West Side Story 201-816-8160 New Jersey Performing Arts Center 1 - New Jersey Symphony NEW YORK May 1 Center Street, Newark, 1-888-GO-NJPAC Orchestra – Music of the Barclays Center 1 - Family Feud Live Masters: Beethoven & Brahms 620 Atlantic Avenue, Brooklyn, 3 - Norm Lewis 2 - Joan Rivers 800-745-3000 3 - Jersey Moves! Festival of Dance 4 - The Duprees Performing 9 - D2K Tour 2014 – Cher with 3-4 - New Jersey Symphony Special Guest Cyndi Lauper with The World Famous Glenn Orchestra – Music of the Beacon Theatre Miller Orchestra Masters: Beethoven & Brahms 2124 Broadway, New York, 866-858-0008 6 - James Blunt 7 - Eddie Lizard: Force Majeure 1-2 - Rodrigo v Gabriela: 9 Dead 7 - The Wailers 8 - Rodriguez Alive Tour 9 - Dickey Betts & Great Southern 9 - Jazz Songbook with Bill 6 - Johnny Hallyday and The Outlaws Charlap: My Favorite Things 13-18 - Eddie Lizard 10 - John Pinette 9 - Joshua Bell with The New Madison Square Garden 15 - Ed Asner starring as FDR Jersey Symphony Orchestra 7th Avenue, Between 31st and 33rd Street, 16 - Martin Short 10-11 - Alvin Ailey American New York, 866-858-0008 17 - Tommy James and Dance Theater 13 - Lady Gaga’s Art Rave – The Shondells 16 - Moscow Virtuosi Chamber The ARTPOP Ball 19 - Rusted Root and Orchestra Radio City Music Hall 17 - Stuart Little Donna The Buffalo 1260 Avenue of the Americas, New York, 17 - Frankie Avalon, Fabian, and 27 - John Legend 866-858-0008 Bobby Rydell 30 - Kansas with Guest Arc 21 - Celtic Woman 18 - New Jersey Symphony and Stones Rockwood Music Hall Orchestra – 17th Annual UJA 31 - Bonzo Bash 196 Allen Street, New York, 212-477-4155 Benefit Concert Mayo Performing Arts Center 3 - Tom Glynn 28 - The Midtown Men 100 South Street, Morristown, 3 - Matt Sucich 30 - New Jersey Symphony 973-539-8008 11 - Aaron Grad: Old-Fashioned Orchestra – Monumental 1 - Momix: Botanica Love Songs Works From Beethoven & 11 - Bryan McCoy 3 - Rob Thomas: A Special Strauss Intimate Performance 17 - Delaney Gibson – Tall Like the State Theatre Tree Album Release Show with 4 - Joan Rivers 15 Livingston Avenue, New Brunswick, Michael Beatty 5 - Calpulli Mexican Dance 732-246-7469 24 - Jess Klein Company 1 - A Young Person’s Guide to the 24 - Shelley King 6-7 - MacBeth Orchestra 29 - Julia Weldon w/Aimee Bobruk 8 - Dickey Betts & Great Southern 2 - ABBA The Concert 30 - Matt the Electrician and The Outlaws 3 - The Winery Dogs 31 - Chris Trapper with 10 - Tito Puente, Jr. 4 - Enemy of the Reich – The Noor Christian Evans 13 - Straight No Chaser Inayat Khan Story 31 - Chris Trapper & TBA (Late 15 - Neil Sedaka 6 - Boz Scaggs -The Memphis Tour Show) 16 - Manhattan Comedy Night 10 - Support Our Wounded Troops 31 - Chris Trapper Two Show Pass – All Stars with Joe Piscopo & Friends Limited Quantity
22 THE EXCHANGE www.HMExchange.com APRIL 2014