Rat City Rollergirls ® Seattle’s Premier Women’s Flat Track Roller Derby League 2011 EVENT SPONSORSHIP PROGRAM Rat City Rollergirls ® Seattle’s Premier Women’s Flat Track Roller Derby League 2011 EVENT SPONSORSHIP PROGRAM
Seattle's Rat City All-Stars vs. San Francisco’s Bay Area Derby Girls April 16, 2011 at KeyArena Seattle, WA
Broadcast Details 90 minute program with a full 60 minutes of game play Broadcast by Root Sports on Channel 30 •Saturday, May 14 th 10pm (following the Mariners) •Thursday, May 26 th 9pm (following the Sounders )
TV Advertising Production Resources are available Package Value Spots Duration Total (min) Exclusive* $10,000 5 :30 2:30 Gold* $6,000 4 :30 2:00 Silver $3,000 4 :15 1:00 Bronze $1,000 1 :30 :30
“In the Game” Sponsorship Opportunities* (Available for Exclusive level sponsors and above): •Title Sponsor •Penalty Box •Jam Clock •Score Board •Exclusive Product Endorsement (if mutually agreeable)
*Sponsorships come with TV ad placement, billboards and other sponsorship perks. For details contact: [email protected] I www.ratcityrollergirls.com I PO Box 4698, Seattle, WA 98194 I The Roller Derby Audience National Survey stats – conducted by the WFTDA
Fan Demographics Rat City fans fall into the advertising demographic sweet spot 11% - 24 years old or less 42% - 25-to-34 year old 41% - 35 to 54 year old 6% - 55 or older
Unparalleled demographics for a major sporting event •35 years old and over, the female/male split is 57%/42%. •50% of fans reported attending two or more sporting events other than derby in 2010. Conversely, this means that the other 50 percent of fans are a relatively untapped audience in terms of sports marketing – fans who sports marketers might otherwise find challenging to reach.
There is a growing youth fan base driven by female sports fans Fans 24 years or less are more likely to be female (88% versus 11% male).
Derby fans have spending power •Nearly a third (31%) of fans, have a household income of at least $75,000 per year. 97%of all fans agree that derby bouts provide good entertainment value for their money. •99% of all fans know the businesses that support their local derby league. •Nearly 95% hold a favourable opinion of these businesses. •Over 72% have patronized businesses that sponsor their local league.
Survey respondents 2011 survey data set consisted of 10,403 total responses, compared to 2010 survey data, which consisted of 9,781 respondents. Americans comprising 91% of the results . ROOT SPORTS TM | Northwest Region FSN NORTHWEST OFFICIALLY TRANSITIONS TO ROOT SPORTS TM ON FRIDAY, APRIL 1, 2011
Based in Bellevue, WA
Cable home of the Seattle Mariners, Seattle Sounders FC, Portland Timbers, Washington Huskies, Washington State Cougars, Oregon State Beavers, Gonzaga Bulldogs, and Seattle University Redhawks
Serves more than 3.7 million cable and satellite homes in Washington, Oregon, Idaho, Montana and Alaska.
3rd Rat City season at Key Arena with consistent sell out crowds of 7000+