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PROJECT 2 PROCESS BOOK 01 02 03 04 05 06 William Golden The man behind the CBS eye and brand identity. Who he was and how his work changed advertising and corporate identity forever. Rogue Stoppard Digital Media Design 1 CONtent breakdown 01 02 03 04 05 06 Biography CBS Portfolio Early Life Corporate Identity Work before CBS Early Work Advertising CBS Wife - Cipe Pineles Impacts Other Organization Some sort of timeline in a non-conventional way Slideshow for work goals & strategIES 01 02 03 04 05 06 Visual Goals User Goals Strategies Clean layout Digestable quickly Demonstrate Golden’s: Simple information delivery Easy to use Style & Simplicity Bold style Quick scroll through AND his impact BRAIn- storming 01 02 03 04 05 06 Free Write William Golden pratically invented coporoate identity through his design and advertisement crossover work with CBS. Television was a booming industry at the moment and it was important to create a recognizeable system for a brand or company. Through his black and white, bold imagery with complimentary text in small columns interacting with the images he creates a very unique and bold look. His eye logo and the feeling it gives viewers and consumers is essen- tial to the brand. This sense of voyeurism and sort of hypnotic trance that televi- sion seems to put people in is absolutley communicated through his logo design. Not only does he use the logo professionally he also made a huge impact on the word of television, design, and advertisement. BRAIn- storming 01 02 03 04 05 06 William Golden Loud Submarine Negative CBS Dark Fan White Corporate Spy Sound & Color Television Black & White Circle Morning Professional Bold Elipse Cartoons Illusion Branding Draining Radial Vision Advertising Couch Shopping Cart Twilight Zone Eye Stare Glasses TV Business Screen Clouds News Revolutionary Watching Grey Hypnotic Impactful Gawking Handsome Vintage Simple Vouyer Large Zoned out Target DEMographic 01 02 03 04 05 06 Designers Fans Advertisors Looking to learn about Fans of William Golden Advertismenet inspiration Golden or draw inspiration and/or the CBS logo and ideas for identity from his work and life. and brand identity. or strong communication. STRATEGY STATEMENT 01 02 03 04 05 06 Original Strategy Statement Deliver information, quickly & effectively while grabbing the users atten- tion trough Golden’s bold imagery and style. User should know right away how to navigate website and digest information on site quickly. MOODBOARD 01 02 03 04 05 06 Highlights: -Black and White -One color -Strong typography -Strong imagery -Draw from Golden’s work as well -Interesting layout COMPEtitive Research 01 02 03 04 05 06 www.theinlay.com simple layout is very attractive little hard to navigate and un- derstand heavy white makes it interesting lines and boxes www.year0001.com heavy white with black and white imagery is very clean glitchy ish effect is really dope nav and typography are super well executed overall super easy and clean COMPEtitive Research 01 02 03 04 05 06 www.stories.readymag.com use of imagery is essential typography is clean, simple heavy black and white with one single color is nice scroll is nice https://www.agauchedelalune.com/roster/ scroll is amazing off white color?? typography is very successful hover aspects make it feel very interactive COMPEtitive Research 01 02 03 04 05 06 https://readymag.com/shuffle/dieter-rams/ simple imagery and typography is success- ful red with black and white is nice scroll again is very successful interactive feeling without alot of work Overall Inspirations and Takeaways -Heavy white and black looks very successful and interesting for web. -Use of imagery should be well executed and complimentary to type -Perhaps use of some color, maybe a scroll effect or glitch effect. Preliminary Sketches 01 02 03 04 05 06 Preliminary DESIGN 01 02 03 04 05 06 William Golden… A Pioneer in Corporate Identity and Design William Golden Skate ipsum dolor sit amet, Skate ipsum dolor sit amet, Skate ipsum dolor sit amet, Biography 360 axle boardslide Rick 360 axle boardslide Rick 360 axle boardslide Rick Howard sponsored. Hugh Howard sponsored. Hugh Howard sponsored. Hugh Bod Boyle switch sketchy Bod Boyle switch sketchy Bod Boyle switch sketchy feeble roll-in. Opposite feeble roll-in. Opposite feeble roll-in. Opposite footed 270 freestyle rad. footed 270 freestyle rad. footed 270 freestyle rad. Slide powerslide half-flip Slide powerslide half-flip Slide powerslide half-flip helipop. Tail Elissa Steamer helipop. Tail Elissa Steamer helipop. Tail Elissa Steamer Skate ipsum dolor sit amet, 360 axle boardslide Rick Howard sponsored. Hugh Bod Boyle switch sketchy feeble roll-in. Opposite footed 270 freestyle rad. Cipe Pineles Slide powerslide half-flip Biography Skate ipsum dolor sit amet, helipop. Tail Elissa Steamer ��� axle boardslide Rick invert airwalk 900. Pivot Howard sponsored. Hugh Kevin Harris ollie hole Bod Boyle switch sketchy hanger. Goofy footed axle feeble roll-in. Opposite 1080 grab. Hard flip pop footed ��� freestyle rad. shove-it rock and roll indy grab Daggers. Risers finger Skate ipsum dolor sit Cipe Pineles flip handplant Sidewalk amet, ��� axle Surfer cab flip. Hang-up boardslide Rick goofy footed judo air Renowned Designer & Wife of William Golden Howard sponsored. melancholy. Slap maxwell Hugh Bod Boyle switch sketchy feeble roll-in. Opposite footed ��� freestyle rad. Slide powerslide half-flip helipop. Tail Elissa Steamer invert airwalk ���. Pivot Skate ipsum dolor sit amet, Kevin Harris ollie 360 axle boardslide Rick hole hanger. Goofy footed axle ���� grab. Howard sponsored. Hugh Bod Boyle switch sketchy feeble roll-in. Opposite footed 270 freestyle rad. Slide powerslide half-flip helipop. Tail Elissa Steamer Skate ipsum dolor sit amet, invert airwalk 900. Pivot snake bruised heel lip Kevin Harris ollie hole hardware pivot Operation Ivy hanger. Goofy footed axle Skate ipsum dolor sit 1080 grab. Hard flip pop amet, ��� axle nosegrind. Nose grab manual shove-it rock and roll indy boardslide Rick stalefish crail slide lien air 1940 Howard sponsored. slide. Tic-tac kickflip hip grab Daggers. Risers finger Hugh Bod Boyle sponsored pogo helipop. switch sketchy feeble Half-cab berm Kevin Harris roll-in. Opposite slam nose grab pump. Mongo footed ��� freestyle Mike York axle set grab pop rad. Slide powerslide half-flip helipop. Tail shove-it slam varial. Downhill Elissa Steamer invert stoked quarter pipe Girl airwalk ���. Pivot powerslide layback Tracker. Kevin Harris ollie Vert invert lien air wall ride hole hanger. Goofy Omar Hassan pogo disaster. footed axle ���� grab. Poseur transfer launch ramp Hard flip pop shove-it impossible tailslide John rock and roll indy Carbis locals. Rock and roll grab Daggers. Risers finger flip handplant nose grab melancholy no comply ��� Vans Calfornia Daze ollie hole. Goofy footed wax slappy nose betty bone air Jeff Phillips. Snake crail CBS grab deck transfer birdie. Skate ipsum dolor sit amet, snake bruised heel lip hardware pivot Operation Ivy nosegrind. Nose grab manual stalefish crail slide lien air slide. Tic-tac kickflip hip sponsored pogo helipop. Half-cab berm Kevin Harris CBS slam nose grab pump. Mongo Skate ipsum dolor sit amet, Mike York axle set grab pop snake bruised heel lip hardware shove-it slam varial. Downhill pivot Operation Ivy nosegrind. stoked quarter pipe Girl Nose grab manual stalefish crail powerslide layback Tracker. slide lien air slide. Tic-tac Vert invert lien air wall ride kickflip hip sponsored pogo Omar Hassan pogo disaster. helipop. Half-cab berm Kevin Poseur transfer launch ramp Harris slam nose grab pump. impossible tailslide John Mongo Mike York axle set grab Skate ipsum dolor sit pop shove-it slam varial. amet, ��� axle Downhill stoked quarter pipe boardslide Rick Girl powerslide layback Tracker. Howard sponsored. 1950 Vert invert lien air wall ride Hugh Bod Boyle CBS switch sketchy feeble Omar Hassan pogo disaster. roll-in. Opposite Poseur transfer launch ramp footed ��� freestyle impossible tailslide John Carbis rad. Slide powerslide locals. Rock and roll nose grab half-flip helipop. Tail melancholy no comply ��� Vans Elissa Steamer invert airwalk ���. Pivot Kevin Harris ollie hole hanger. Goofy footed axle ���� grab. Hard flip pop shove-it rock and roll indy grab Daggers. Risers finger flip handplant Sidewalk Surfer cab Skate ipsum dolor sit amet, snake bruised heel lip hardware pivot Operation Ivy nosegrind. Nose grab manual stalefish crail Skate ipsum dolor sit slide lien air slide. Tic-tac amet, ��� axle kickflip hip sponsored pogo boardslide Rick helipop. Half-cab berm Kevin 1960 Howard sponsored. Harris slam nose grab pump. Hugh Bod Boyle switch sketchy feeble Mongo Mike York axle set grab roll-in. Opposite pop shove-it slam varial. footed ��� freestyle Downhill stoked quarter pipe rad. Slide powerslide Girl powerslide layback Tracker. half-flip helipop. Tail Elissa Steamer invert airwalk ���. Pivot Kevin Harris ollie hole hanger. Goofy footed axle ���� grab. Hard flip pop shove-it rock and roll indy grab Daggers. Risers finger flip handplant Sidewalk Surfer cab flip. Hang-up goofy Skate ipsum dolor sit er ollie 540 bank. 540 bank. Gnarly Kevin amet, pivot bail nollie Gnarly Kevin Jarvis Jarvis hardware flail Alternative Sports alley hardware flail nose nose slide slap max- oop bluntslide. Gator slide slap maxwell. ast well. ast plant Tommy fakie out nose-bump plant Tommy Guerrero Guerrero 540 tuna-flip mongo skate key body 540 tuna-flip bigspin bigspin hospital flip. varial. Pool late regular hospital flip. Hospital Hospital flip goofy footed Omar Hassan flip goofy footed mini footed mini ramp axle spine camel back. ramp axle set nose- set noseblunt slide Gnar bucket nosepick- blunt slide Willy Willy Santos. Smith Santos. Smith grind grind grab Christ air grab Christ air transi- transition wax. Skate tion wax. Skate or die or die airwalk ance airwalk ance Moun- Mountain nosebone tain nosebone lien air lien air tic-tac.
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