PROJECT 2 PROCESS BOOK 01 02 03 04 05 06 William Golden The man behind the CBS eye and brand identity. Who he was and how his work changed advertising and corporate identity forever. Rogue Stoppard Digital Media Design 1 CONtent breakdown 01 02 03 04 05 06 Biography CBS Portfolio Early Life Corporate Identity Work before CBS Early Work Advertising CBS Wife - Cipe Pineles Impacts Other Organization Some sort of timeline in a non-conventional way Slideshow for work goals & strategIES 01 02 03 04 05 06 Visual Goals User Goals Strategies Clean layout Digestable quickly Demonstrate Golden’s: Simple information delivery Easy to use Style & Simplicity Bold style Quick scroll through AND his impact BRAIn- storming 01 02 03 04 05 06 Free Write William Golden pratically invented coporoate identity through his design and advertisement crossover work with CBS. Television was a booming industry at the moment and it was important to create a recognizeable system for a brand or company. Through his black and white, bold imagery with complimentary text in small columns interacting with the images he creates a very unique and bold look. His eye logo and the feeling it gives viewers and consumers is essen- tial to the brand. This sense of voyeurism and sort of hypnotic trance that televi- sion seems to put people in is absolutley communicated through his logo design. Not only does he use the logo professionally he also made a huge impact on the word of television, design, and advertisement. BRAIn- storming 01 02 03 04 05 06 William Golden Loud Submarine Negative CBS Dark Fan White Corporate Spy Sound & Color Television Black & White Circle Morning Professional Bold Elipse Cartoons Illusion Branding Draining Radial Vision Advertising Couch Shopping Cart Twilight Zone Eye Stare Glasses TV Business Screen Clouds News Revolutionary Watching Grey Hypnotic Impactful Gawking Handsome Vintage Simple Vouyer Large Zoned out Target DEMographic 01 02 03 04 05 06 Designers Fans Advertisors Looking to learn about Fans of William Golden Advertismenet inspiration Golden or draw inspiration and/or the CBS logo and ideas for identity from his work and life. and brand identity. or strong communication. STRATEGY STATEMENT 01 02 03 04 05 06 Original Strategy Statement Deliver information, quickly & effectively while grabbing the users atten- tion trough Golden’s bold imagery and style. User should know right away how to navigate website and digest information on site quickly. MOODBOARD 01 02 03 04 05 06 Highlights: -Black and White -One color -Strong typography -Strong imagery -Draw from Golden’s work as well -Interesting layout COMPEtitive Research 01 02 03 04 05 06 www.theinlay.com simple layout is very attractive little hard to navigate and un- derstand heavy white makes it interesting lines and boxes www.year0001.com heavy white with black and white imagery is very clean glitchy ish effect is really dope nav and typography are super well executed overall super easy and clean COMPEtitive Research 01 02 03 04 05 06 www.stories.readymag.com use of imagery is essential typography is clean, simple heavy black and white with one single color is nice scroll is nice https://www.agauchedelalune.com/roster/ scroll is amazing off white color?? typography is very successful hover aspects make it feel very interactive COMPEtitive Research 01 02 03 04 05 06 https://readymag.com/shuffle/dieter-rams/ simple imagery and typography is success- ful red with black and white is nice scroll again is very successful interactive feeling without alot of work Overall Inspirations and Takeaways -Heavy white and black looks very successful and interesting for web. -Use of imagery should be well executed and complimentary to type -Perhaps use of some color, maybe a scroll effect or glitch effect. Preliminary Sketches 01 02 03 04 05 06 Preliminary DESIGN 01 02 03 04 05 06 William Golden… A Pioneer in Corporate Identity and Design William Golden Skate ipsum dolor sit amet, Skate ipsum dolor sit amet, Skate ipsum dolor sit amet, Biography 360 axle boardslide Rick 360 axle boardslide Rick 360 axle boardslide Rick Howard sponsored. Hugh Howard sponsored. Hugh Howard sponsored. Hugh Bod Boyle switch sketchy Bod Boyle switch sketchy Bod Boyle switch sketchy feeble roll-in. Opposite feeble roll-in. Opposite feeble roll-in. Opposite footed 270 freestyle rad. footed 270 freestyle rad. footed 270 freestyle rad. Slide powerslide half-flip Slide powerslide half-flip Slide powerslide half-flip helipop. Tail Elissa Steamer helipop. Tail Elissa Steamer helipop. Tail Elissa Steamer Skate ipsum dolor sit amet, 360 axle boardslide Rick Howard sponsored. Hugh Bod Boyle switch sketchy feeble roll-in. Opposite footed 270 freestyle rad. 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