CHAPTER! INTRODUCTION Almost Every Activity of Man Uses Land And
CHAPTER! INTRODUCTION Almost every activity of man uses land and as human numbers and activities multiply, land has become a scarce resource. Land varies greatly in character, productivity and accessibility from place to place (Hawkies, 1978). Communication therefore becomes essential as it dictates variety of ways and alternative ways of utilizing a particular area of land (Whiteby & Willis, 1978). Communication should be understood in one of the following ways in order for one to realise his/her goals: (I) as a glue that holds everything together and a mutual process (Manning, 1987; Rogers & Kincaid, 1981). (2) Not simply the transfer ofinformation which leads to action, nor is it simply a message given, a message and receiver, rather, it begins with pre-set understanding which make effective communication possible and probable and it must start in the right way (Reilly & Di Angelo, 1990; Manning, 1987; Sanford, 1982). (3) As intercourse by words, letters or messages, interchange of thoughts or opinion by individuals, groups or public (Sereno & Mortensen, 1970; Williams, 1992). If communication is used wisely and effectively it can affect changes in the use of land use, not only applying for profitable use, but also for misuse and disuse. It is important to note that with communication, as with other types of activities, it is necessary to have criteria by which it is possible to gauge the success or failures of efforts (Fourie, 1984). It is not always possible to have exact indications such as "number of units produced" or "amount of money collected" because it is sometimes impossible to make external or objective measurements.
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