STI INNSBRUCK WHY ON-LINE MARKETING OF TOURISTIC SERVICE PROVIDERS NEVER FULFILLED ITS EXPECTATIONS Ioannis Stavrakantonakis, Zaenal Akbar, Anna Fensel, Dieter Fensel, Jose Garcia, Birgit Juen, Nelia Lasierra, Ioan Toma, Serge Tymnaiuk, STI Innsbruck, University of Innsbruck, Technikerstraße 21a, 6020 Innsbruck, Austria
[email protected] 2014-06-18 Semantic Technology Institute Innsbruck STI INNSBTRUCK Technikerstraße 21a A – 6020 Innsbruck Austria http://www.sti-innsbruck. 1 2 Contents Abstract ......................................................................................................................................................... 2 1 Introduction ........................................................................................................................................... 3 2 Methodology ......................................................................................................................................... 7 2.1 What we measure .......................................................................................................................... 7 2.1.1 Web 1.0 ................................................................................................................................. 7 2.1.2 Web 2.0 ............................................................................................................................... 11 2.1.3 Web 3.0 ............................................................................................................................... 23 2.1.4