University of Mohammed Seddik Benyahia - JIJEL ALGERIA Faculty of Economics, Comm ercial and Mnagement Sciences Laboratory of "Organizations Economy and Sustainable Development" In Coopertation with the Research Team: Marketing of Islamic Banking Services in Algeria Between Sharia Controls and the Challenges of the Banking Environment Call for Contribution for A Collective Book With An International Standard Numbering Activating the Activity of Islamic Banks in Algeria in Light of Challenges Banking Environment General Supervisor Dr. Tayeb Boulehia Project Director: Head of the Scientific Committee Dr. Samir Salmi Dr. Elaid Soufane General coordinator: Dr. Samir Mehieddine Head of the Scientific Committee: Dr. Elaid Soufane Ankara University, Prof. Abdelmajid Kaddi University of Algiers 3 Prof. Mabid Ali Al Jarhi Turkey Imam Muhammad Ibn Alexandria University Prof. Abedelhalim Prof. Elsayed Ahmed Elseraty Saud Islamic University Egypt Ammar Gherbi Saudi Arabia High School of Prof. Mohamed Berrak Prof. Saleh Salhi University of Setif 1 Commerce Prof. Nassem Hassen Abu Al-Azhar University Prof. Amer Youcef AL Yarmouk University Jamie (GAZA), Palestine Aatom Jordan Prof. khaled Ghachi University of Tipasa Prof. Atmane Allam University of Bouira University of khemis Prof. Mohamed Khatir Dr. Tayeb Boulehia University of Jijel Miliana University of Oum El University of Oum El Prof. Abed Elwahed Gharda Prof. Zobir Ayyache Bouaghi Bouaghi Dr. Abed Elhafid Dr. Aissa Njimi University of Jijel University of Jijel Meskine Prof. Masbah Harrag University of Mila Dr. Lakhder Maddah University of Djelfa Dr. Taher Djellit University of Jijel Dr.Rokia Bouhayder University of Jijel Dr. Baghdad Bennin University of Eloued Dr. Ibrahim Lajlat University of Tissemsilt Dr. Saleh Hamimdat University of Jijel Dr. bilel Boubellota University of Jijel Prof. Mohamed Amine Prof. Hakim Ben Jeroua University of Ouargla University of Chelf Barberi Dr. Hichem Dr. Badis Bougherra University of Jijel University of Jijel Bouremma University of Dr. Aicha Atig Dr. Chaoki Bouregba University of Setif 01 Mostaganem Dr. Fayçal Kemiha University of Jijel Dr. Azzeddine Bouhbal University of Jijel Dr. Mhammed DJallal University of Buira Dr. Haroune Boulfoul University of Algiers 3 Dr. Mahmoud Kebieche University of Jijel Dr. omar Beljazia University of Jijel Dr. Nassim Hamouda University of Jijel Dr Sami Zaabat University of Jijel Dr. Abed Elhak Dr. Abed Alfattah Tebbani University of Setif 01 University of Ouargla Bougaffa Dr. karim Dr. Ilyas Hannache University of Jijel University of Jijel Boudakhdakh Dr. Ennaas Saddiki University of Djelfa Dr. khaled Lytim University of Jijel Dr. Elaid Korichi University of Jijel Dr. Omar Ghira University of Jijel Dr. Ahmeia Fateh University of Jijel Dr. Mohamed Merabet University of Jijel Dr. Zine Elaabidine Twijini University of Jijel Dr. Samir Mehieddine University of Jijel Dr. Boucherma Abedelhamid University of Jijel Dr. Samir Salmi University of Jijel Preamble of the Book Project The Islamic banking market in general is considered a broad and promising field in financial transactions due to the great role it plays in developing the financial and banking system and diversifying its services. Over the past several decades, some Arab and Islamic countries, in addition to other countries, have taken giant steps towards activating this type of services, and many traditional banks have turned to providing their services in accordance with the requirements of Sharia, completely or by mixing with their traditional financial transactions. In many cases, this transformation was driven by changes in the environment surrounding the activity of these banks, and the growing demand for this type of services. It is well known that Algeria is lagging behind in the field of Islamic banking. However, the past years have witnessed an increase in demand for Islamic banks services, as many public and private banks have shown their willingness to cover this demand by providing these services. In light of the current financial, economic and marketing changes, Algeria works on creating the appropriate ground that allows the development and provision of Islamic banking services and their organization, as the Bank of Algeria issued in 2020 Regulation No. 20-02 specific for banking operations related to Islamic banking and the rules for their practice by banks and financial institutions, This would open the way for public banks to practice Islamic banking activities after this activity was limited to some services that were exclusive to private banks. This regulation issued by the Bank of Algeria identified eight types of Islamic banking services that can be practiced by banks and institutions. Financial, which are as follows: Murabaha, Musharaka, Mudaraba, Ijara, Salam, Istisna'a, Deposit Accounts, Deposits in Investment Accounts. Book Objectives Reviewing the various financial, banking and social services provided by Islamic banks with reference to their economic importance and social impacts. Highlighting the characteristics of the marketing mix of Islamic banking services, and clarifying its Sharia controls that make it different from the marketing mix of traditional banks. Reviewing the reality of the services provided by the Islamic banks operating in Algeria. Highlighting the mechanisms of developing Islamic banking services in Algeria in light of the various challenges and new changes that the banking environment is witnessing, most notably Algeria’s trend towards developing this type of services. Benefiting from successful experiences and models in developing and providing Islamic banking services at the level of countries, banking and financial institutions. 2 Book Sections The first section: Theoretical basis of Islamic banking services. The second section: Challenges of the banking environment and its impact on the activity of Islamic banks in Algeria. The third section: The mechanisms of developing Islamic banking services in Algeria and the requirements for their success. The fourth section: The problematic of marketing Islamic banking services in Algeria. The fifth section: Evaluation of the activity of Islamic banks operating in Algeria. The sixth section: Study of pioneering models in developing Islamic banking services (International and Institutional models). Participation Conditions The article submitted must specially prepared to be in line with one of the sections of this book; the researches published or submitted to other bodies will not be accepted. Contributions will be submitted in the two languages: Arabic and English. Contributions shall be sent accompanied by specifying the academic degree, institution, and e- mail. The article should be based on rigorous academic standards, clearly written and well organize. The submitted papers must be in line with the form and format of the template attached to this announcement, the template can be downloaded also via the link: The paper should be edited in the font Sakkal Majalla, in size 14, for Arabic research, and in Times New Romans, in size 12, for the English language. Marginalization should conform to the APA style (automatically), with a commitment to writing a reference list on the last page of the article (automatically). The number of research pages shall not exceed 20 pages and shall not be less than 12 pages including the abstract (and appendices if any) and the list of references. Only the individual and bilateral contributions will be accepted. The editorial board does not take into account the contributions that did not respect the terms of publication. Contributions should be sent in a Word file format to the following e-mail: [email protected] 3 Important dates Announcement date: 22/04/2021. Deadline for receiving contributions: 05/07/2021. Date of response to contributions: 31/07/2021. Deposit date of publication: 05/09/2021. 4 .