December 1, 1949 Ten Cents Another Virgin Islands Station Ok'd

The National Daily Newspaper of Commercial Radio and Television

VOL. 49, NO. 40 NEW YORK, THURSDAY, DECEMBER 1, 1949 TEN CENTS ANOTHER VIRGIN ISLANDS STATION OK'D

UN To Honor Sarnoff u NID Advances Date FCC Approves 2nd Outlet In For Release Of Sttidq Territory; December 27 has been set as Sanctions Sale Of WCHS, WDAD With Special Citation the tentitive date for the release of Broadcast Measurment Bu- Brig. Gen. David Sarnoff, chair- reau's Second Study. Originally And Grants Two More CP's man of the board of RCA, will be sot for release last September, Bureau r cited on December 10 by the De- the study has been delayed, ac- JVasashis of RADIO DAILY partment of Public Information of cording to a BMB spokesman, Para. To Back Study because of the complexity of this + the UN "for his advocacy of con- yesterday okayed the sale of cepts of freedom to listen and free - study as compared with the first WCHS, Charleston, W. Va., brr r dom to look." stuly release in September of Of TV's UN Coverage The presentation will be made 1946. Three new day and night and authorized a second stand- time figures have been added. ard broadcast station for the at a Carnegie Hall ceremony mark- An first anniversary of the BMB says. analytical study of the TV Virgin Islands. ing the coverage of current General As- The WCHS adoption of the Universal Declara- sembly sessions, sale involved transfer of near- tion of Human Rights by the UN; sponsored on CBS by Ford Motor Co., will be con- ly complete stock control by (Continued on Page 2) ducted by graduate journalism stu- John A. Kennedy to the Tier- ii Record Sales Grow dents of Columbia University in a ney Company, Bluefield, W. Johns -Manville Renews special project to evaluate the ef- (Continued on Page News Program On MBS fectiveness of the programs in re- 3) With N. Y. Dealers porting United Nations activities. Johns -Manville has renewed, for Financial requirements of the Ross Being Offered an additional 52 weeks, "Bill Henry Record sales in New York City study have been assumed by Para - i And The News" over Mutual effec- have increased in recent weeks (Continued on Page 7) tive January 2, it was announced though they are still below last As Seasonal Co -op yesterday. The five -a -week, fifteen year's figures, a RADIO DAILY survey minute news program represents shows. Commercial Radio Service Offering Lanny Ross as a more than $1,000,000 in billings. Dealers report in most instances Offered In Germany special that the LP's are now leading the Xmas season co -op program for J. Walter Thompson is the agency. local sponsorships, Mutual also announced the re- field with 45 rpm disc buyers grow- The only all- German commercial Mutual notified ing. The survey also shows that station is now open stations yesterday that. the Ross newal, for 39 weeks, of "Juvenile to advertising package could Jury" over the entire web effective 78 sales are much less than in the from American exporters, the Pan be sold on a three - weeks Monday through Friday basis January 1. Show is sponsored by past. American Broadcasting Company The dealers indicated that the announced yesterday. starting Tuesday, December 6th. General Foods in behalf of Gaines Ross Dog Food. The international radio station will be heard in a 15- minute (Continued on Page 3) program of songs and interviews (Continued on Page 3) Bristol -Myers To Appeal Airline Will Use Radio (Continued on Page 3) FTC Ruling On Ipana And TV In Eight Cities Coleson Will Represent Private Stations File Adv. Council On Coast Their Briefs In Canada The Federal Trade Commission Trans World Airline will use ra- ordered the Bristol -Myers Co., on dio in eight cities and television Robert C. Coleson of Hollywood Montreal-Private radio stations Tuesday to stop advertising the in New York and Chicago to pro- has been named Pacific Coast rep- took advantage of the sitting here therapeutic value of Ipana tooth- mote its "Quickie Vacation" plan. resentative of The Advertising of the Royal paste. The company Commission on the shortly after- The advertising for the winter Council, T. S. Repplier, president National Advancement of Arts, ward announced its intention to vacations is on radio for its second announced yesterday. Coleson has Letters and Sciences, fight the order. to present (Continued on Page 2) (Continued on Page 3) briefs criticizing CBC control of Lee H. Bristol, president of the radio in Canada. company, said "The Commission A brief presented by Station CBF, which is a CBC (Continued on Page 2) Broadcasters Would Abandon (Continued on Pace ) Documentary Annual National Convention Opposition "A Radio History of the War" Registering featuring the voices annoyance at the of men who wired music and commercials made history during World War Phoenix -Broadcasters of the 16th District that further streamlining of District NAB went on record in a is now being offered commuters 11 will be presented on WNEW, NAB desirable and imperative." resolution urging that the districts Declaring that United States re- who pass through Grand Cen New York. The first of the series tral station. the New will be broadcast be de- defined, board membership lations with Cuba are being ad- Yorker on Sunday reduced to magazine is crusading against from 5 to 5:39 p.m., and other approximately one -half versely affected due to violations and such type of entertainment. Pe- installments will be presented on that the national convention by Cuban broadcasters of alloca- be discontinued with district meet- tions agreed upon at the Havana titions have also been passed subsequent Sundays. Ted Cott around on commuter will produce and write the histor- ings taking the place of the annual treaty, the broadcasters urged that trains ask- get -together. In adopting this reso- NAB notify ing the railroad to silence the ical series. the United States rep- commercial lution the broadcasters declared "it resentatives at such negotiations to sound system. :s the consensus of the Sixteenth (Continued on Page 5) 2 RADIO DAILY Thursday, December 1, 1949

UN To Honor Sarnoff COMING AND GOING With Special Citation Vol. 49, No. 40 Thur., Dec. 1, 1949 10 Cts. ARTHUR CHURCH, general manager of HERBERT ANDERSON, of NBC network KMBC, Kansas City, Mo., a visitor yesterday sales, today will go down to Washington for JOHN W. ALICOATE : : Publisher at the offices of CBS, with which the station tomorrow's meeting of the Association of (Continued from Page 1) is affiliated. American Railroad Officials. the event will be telecast by NBC FRANK BURKE Editor from 5:15 to 5:45 p.m. CHARLES C BARRY, MARVIN KIRSCH . Business Manager vice -president of the HAROLD FISHER, whose weekly news pro- The American network in charge of programs, re- gram is heard on KNBC, San Francisco, has ceremony will be followed Published daily except Saturdays. Sundays turned to New York yesterday following an left on a round-the -world trip. He will repre- by a roundtable discussion on extensive trip to and Holidays at 1501 Broadway. New York, the West Coast. sent the American Institute of Pacific rela- "Freedom of Information." Brig. (18). X. Y.. by Radio Daily Corp., J. W. tions at the India Conference. Gen. Carlos Romulo Alienate, President.and Publisher; Donald M EUGEN SHARIN, president of Ambassador of the Philip- Mersereau, Treasurer and General Manager; Films, Inc., producers of musical shorts, to- WORTH KRAMER, assistant general man- pines and president of the UN Marvin Kirsch. Vice- President; Chester B. morrow will leave via Pan -American Airways ager of WiR, Columbia network affiliate in General Assembly, Dr. Gerrit Jan Bahn, Vice-President; Charles A. Alicocte, for a trip to London, Munich and Vienna. Detroit, was in conference here yesterday with Van Heuven Goedhart, Secretary. Terms (Postage free) United He'll be gone two months. officials of the web. Netherlands States (other than California) $10.00 one representative to the UN, and Gen- year; California, $15.00. Foreign, $15.00. STANTON KETTLER, general manager of JOHN T. MADIGAN, American network's eral Sarnoff will take part in the Address all communications to Radio Daily. WGBS, Miami outlet of CBS, is in New York director of news, today is in Erie, Pa., to on station and network business. produce the Martin Agronsky program, which discussion. Benjamin Cohen. UN 1501 Broadway. New York (18), N. Y. will Phone Wlsconsin 7.6336. 7.6337. 7.6338. originate at that point. He'll be back assistant secretary general in charge Coble address: Radaily, New York. ERIC SEVAREID, Washington correspondent in New York tomorrow. of Public for CBS, on Sunday will be in Montevallo, Information, will be the WEST COAST OFFICES Ala., to speak on the subject, "The World TESS MASE, assistant to Nancy Craig, femme moderator. Allen Kushner, Manager From Washington" at the Alabama State commentator on ABC, is back at the network Will Be Broadcast Women's College. following a 6425 Hollywood Blvd. Phone: Gladstone 8436 five -day "Thanksgiving Week -End" The will house -party at her country place in Wilton, event be rebroadcast WASHINGTON BUREAU PAULA CARR, of Roberts 6 Corr Produc- Conn. over NBC on Sunday, December 11 Andrew H Older. Chief 6417 Williams. Rd. tions, is back from a business trip to West from 1:30 to 2:00 p.m. as the "Uni- Phone: Wisconsin 3271 Virginia and Ohio, where she signed additional MARGARET WHITING has returned to Holly- versity CHICAGO BUREAU stations for the ET -show, "From Your Home wood after having spent three days in Cincin- of Chicago Roundtable." Hal Tate, Manager. Town to New York." nati. The freedom to listen concept 612 N. Michigan Ave. was first proposed by Samoff on Phone: SUperior 7 -1044 Bristol -Myers To Appeal Airline Will Use Radio April 4, 1946 at a dinner in honor SOUTHWEST BUREAU of Dr. Quo Tai Paul Girard. Manager FTC Ruling On Ipana And TV In Eight Cities -Chi, then head of Tower Petroleum Bldg., the Security Council, and Trygve Dallas. Texas Lie, UN Secretary General. Phone: Riverside 3518.8 (Continued from Page 1) (Continued from Page 11 Entered as second class matter. April 5, introduced the views on an infini- 1937, at the postoffice at New York, N. Y., year, but television is being used television in New York in the past under the act of March 3, 1879. tesimal minority of the dental pro- for the first time. Four New York for regular promotion. who The "Quickie fession argued that massage TV outlets and one in Chicago will Vacation" plan is also being carried was not beneficial or that Ipana start spots about first of the year. in newspapers, magazines, and other toothpaste, with the action of its TWA has used radio stations and media. BBD&O is the agency. % n ('hie:Igo %ddrsss essential oils, was of no material RADIO DAILY is moving its benefit to the massage." Chicago offices today lo 612 The Commission also requires the N. Michigan Avenue. The new company to discontinue ads claim- telephone number is SUperior 7- ing that Ipana is used by twice as 1044. Hal Tate is manager of the many dentists or recommended by Chicago office. more of them to their patients than other den tif -ices . Bristol - Myers has 60 days in which to comply with the FTC order or announce its intent to ap- Secrets FINANCIAL peal in the Appellate Courts (.V.: ,-vile r ,10) Puerto Rican Migration, NEW YORK STOCK EXCHANGE Subject Of NBC Program of Love Net High Low Close Chg. "Living- 1949" will devote its 1/g next ABC . 7 7 7 Admiral Corp. .. 29% 29% 291/e 1 1/2 Sunday afternoon stanza to a study

Am. Tel. 6 Tel. 14718 1467/8 147 . of "the biggest free migration of a CBS A . 247/8 247,5 241/. - people in recent years" when I4 a Philco . 293e 29% 29174 - drama- Philco pfd. . 84 8312 84 I t document concerning the mi- RCA Common 121/2 1238 123e gration of Puerto Ricans to the con- Stewart -Warner 11% 1158 1158 - 15 tinental U.S. will be aired. Ben This pussycat is pretty lavish with her affections for her pal. Westinghouse 28 271/2 2778 iá Westinghouse pfd. 101 100% 10034 Grauer will narrate a script by Lou the puppy dog. And she looks for all the world as if she's Zenith Radio 2878 2878 28'8 Hazam entitled "Immigrant Citizens." whispering sweet secrets into his receptive ear. NEW YORK CURB EXCHANGE Opening at a Puerto Rican air- Let us whisper a great big fact about Baltimore radio into Hazeltine Corp. 151/2 151/2 151/2 port as 50 persons board a con- your ear. The big bargain buy for low -cost sales is W- I -T -H. Nat. Union Rodio 2% 21/2 21/2 - verted war plane which will carry Yes, sir! W -I -T -H delivers a BIG audience to you at LOW cost! OVER THE COUNTER them to the U.S., an eight -hour W -I -T -H regularly provides more listeners -per- dollar than ;10 Bid Asked journey costing $50 per bucket seat. DuMont Lab. . . . 13% 145,5 any other station in town. That's why you can do so MUCH Stromberg -Carlson .. 131 1434 the narrative will follow an immi- on W -I -T -H for so LITTLE money. grant family in its search for adjustment here. So if you're in the market for low -cost results from radio in Baltimore, call in your Headley -Reed man today and get the RCA INSTITUTES, INC. full W-I -T -H story. A Service o f Sales Training Program /radio Corporation of America Motorola. Inc. has started a sales 4 One of the leading and oldest aeheels training program for its of Radio reehnelegy In Amerle, of- television fers Its trained Radin and Television retailers to explain new selling technicians to the Rroadesating In. methods. The manufacturer has dowry. spent more than 85 thousand Our graduates hase dollars Ise Class Tetapkone Llcon.e, to supply training material to its Adders* Inquirir. te regional managers and distributors. BALTIMORE, MARYLAND Placement Director Films and booklets have been used RCA 1YSTITUTF3, Ilse. Tom Tinsley, President Represented by HeadleyReed 4 W. .Si., New in many sessions to put the new 350 4th York 14, N. Y techniques over. 1 Thursday, December 1, 1949 3 RADIO DAILY Record Sales Growing Coleson Will Represent OK Virgin Is, Station; With N. Y. C. Dealers Adv. Council On Coast Ross Being Offered Other FCC Activities (Continued from Page 1) (Continued from Page II As Seasonal Co -op confusion created by the issue of been radio representative for the the new speeds is disappearing. council in the past four years on (Continued from Page Il Several say that when the buyer a part -time basis. He will now (Continued from Page 1) Va., coal mining firm, for $650,000. is given an adequate explanation serve as liaison officer between the with Mae West scheduled to be the Kennedy, who has moved to Cali- of the 45 and LP records, there is council and the Advertising Asso- first personality interview on next fornia, retains control of WSAZ, no confusion at all. ciation of the West and will operate Monday. Huntington, W. Va., and of con- The record men pointed out that full -time from the Taft Building in The short term co -op deal is an struction permits for FM and TV sales this year have not come near Hollywood. He also managed the innovation in Mutual program sales. stations in Huntington. those of last year and 1947. They Hollywood office of NAB from 1946 Idea for offering Ross for commer- The new Virgin Islands station add however, that the sales are to 1948. cial sponsorship on a co -op basis will operate on the 1230 band with well above the totals during the came from stations on the network 250 watts unlimited. Cost estimate summer. who reported a demand among local by the permittee, radio American A spokesman for G. Schirmer, Business Series Planned merchants for a Xmas merchandis- West Indies, is $13,350. The first Inc. says the sale of 33/ discs is For CBS Beginning Dec. 3 ing tie -in with this type of a show. station for the islands was also au- the strongest with 78's being about daily from 12: 15 to 12:30 p.m., EST.. thorized this year. equal. The 45's are reported as "You and Small Business" is the The Commission also okayed the becoming more popular. name a WDAD, of new Monday- through- Touchdown Club Dinner sale of Indiana, Pa., for Haynes -Griffin says 78's are go- Friday series to be heard over CBS, $45,000, Thompson K., Cartlyn M. To Be Aired By WMGM ing very slow with the LP leading. 6: 15 to 6:30 P.M. EST., beginning and Charles M. Cassell purchasing The 45's are also reported as doing Dec. 5th. it from Paul J. and Alice L. Short. very well. WMGM will air the annual dinner Secretary of Commerce Charles of the Touchdown Construction permits for new sta- Rabsons, Inc. say sales are still Sawyer will tell about his recent Club of New tions to operate daytime only were somewhat slow, but add that they York tonight from 8:00 to 8:30 p.m. tour of the country on the initial Bob Zuppke, Illinois okayed by the Commission for are better than during the summer. show. Host for this occasion and coach who Watertown Radio, Inc., Watertown, The LP and 45 discs are again re- following broadcasts will be Dwight trained Red Grange, will receive Wise., and Pemiscot Broadcasters, ported as selling well with the 78 Cooke. the club's annual award at the affair Inc., Caruthersville, Mo. The former sales down. being held at the Ruppert Brewery will operate on the 1580 band with The Liberty Music Shop spokes- Guests Listed banquet hall in Manhattan. 250 watts, with its construction cost man said the outlook is much The series will examine small The club, an organization of for- estimated at $16,937 exclusive of brighter and added that the public businesses and discussions by ex- mer varsity football men, will also buildings. The latter will operate is beginning to ask for the dif- perts will be featured. Others to have George Little, Grantland Rice, with one kilowatt on the 1370 band, ferent speeds. be heard on the first week are and Art French as guest speakers. with cost estimated $16,854. Harry L. Miller, chairman of the Herman Hickman of Yale, Ed Small Business Advisory Commit- Danowski of Fordham, Ed Dooley Commercial Radio Service tee, C. F. Hughitt and C. Wilford of Dartmouth and other football Radio -TV Luncheon Set Offered In Germany White of the Department of Com- personalities will be present. Ward For Boy Scouts Campaign merce, and economist Lysander T. Wilson of the WMGM sports staff (Continued from Page 1) White. will be emcee for the occasion. Publicity material to be used by representatives in New York say the Boys Scouts of Greater New most of the German market can York in their fund drive will be be covered by mass advertising over presented to radio and television Radio Sarrebruck. The 20,000 -watt executives at a luncheon on De- station was destroyed during the WELLES cember 7th in the Hotel Roosevelt. war, but rebuilt in 1945. Advertis- WINS The chairman of the radio corn - ing has been carried only in recent mittee for the scouts, Warren Jen- months. nings, will be M.C. for the oc- Pan American FREEDOMS AWARD casion. points to the fact William E. Berchtold, chair- that Germany has spent $700,000,000 man of the businessmen's committee annually for American exports since To Ruth Welles, KYW women's broadcaster, went for the drive and executive vice - president 1946, and that the market can ex- one of last week's coveted Freedoms Foundation of Foote, Cone, and pand further. Sarrebruck now Belding, will explain the objectives covers awards.. a medal of honor and $1,500 in cash of the campaign. a good part of that market by day and most of it by by night, presented at Valley Forge by General Eisenhower. The Scouts are seeking two - the company million dollars in their drive adds. The station This award was for the design of a cookie cutter during operates 171/2 January and February in the greater hours daily. embodying the Foundation's credo an Pan American says most large emblem.. New York area. ingenious method of teaching children the organi- New York stations will be pro- American manufacturers already vided with spot announcements in- have started operations in Germany zation's aims. This same ingenuity has won Ruth cluding brief statements by famous and more are expected. Welles many awards for her work at the micro- people supporting the Scout cam- phone, and continues to win new listeners to her paign. Interviews of people con- Anniversary Program nected with scouting are being daily program at 9:30 -10:00 AM. For availabilities sought on other programs. Planned On Bill Of Rights and convincing evidence of sales-power, consult A special program commemorating KYW or Free & Peters. AP Names Dist. Chiefs the 158th anniversary of the adop- New AP Bureau Chiefs have been tion of the Bill Of Rights will be appointed in Florida and Oklahoma broadcast by ABC direct from the and a special membership repre- Sub -Treasury building in New York PHILADELPHIA sentative has been designated for on Thursday, December 15. Parti- 50,000 WATTS Florida and Georgia, it has been cipating will be Interior Secretary Kyw announced. Noland Norgaard, for- Oscar Chapman, motion picture N B C A F F I L I A T E merly Oklahoma Bureau Chief, has pioneer Cecil B. DeMille, and Mess - been named for the Florida Bureau, more Kendall, president of the Bill and Austin Bealmear, formerly on Of Rights Commemorative Society. WESTINGHOUSE RADIO STATIONS Inc the New York sports staff, is the Gardner Osborn, vice -president of WBZ WBZA KDKA W000 KEX KYW WBZ -TV new Oklahoma Chief. O. S. Morton. the Society, will serve as master formerly Jacksonville Bureau Chief, of ceremonies Notional Representatives, Free & Peters, except for WBZ -TV) and Cardinal Francis for WBZ -TV, NBC is charged with promoting AP J. Spellman will deliver the invoca- Spot Soles membership activities in Florida tion. The Bill Of Rights was enacted and Georgia. on the Sub -Treasury site. 4 RADIO DAILY Thursday, December 1, 1949

SAI FRAnCISCo SOUTHWEST

By NOEL CORBETT BAY, Ft. Worth, WBAP -TV s GRANT HOLCOMB, director of VT football line -up from Nov. 24 to December 3 has viewed sports news for KCBS, has been fans jumping elected to the Board of Directors in the Fort Worth - Dallas area. On November 24 of Sigma Delta Chi, national jour- (Thanksgiving) nalism fraternity, the top local high San Francisco Windy City I orfluye. . . ! school game of the year, Paschal Professional Chapter. vs. Northzide, was telecast from The Standard School Broadcast WWCA, Gary, Indiana, is planning to go on the air the Farrington (NBC's Field in Fort Worth. Western net on Fridays at end of next week. Todd Branson has been appointed program director, Co- sponsors were Fritos (Glenn 10 a.m.) will be heard on four . . . Bill Hansen, BMI sales executive, is here at the Sheraton Hotel, Advertising) and West Texas Ap- Alaska stations beginning January 6. pliance giving the local scene the onceover. He's very Company (James McBride Dick Hiett, a Daly City kid is en- Advertising). On Saturday, Novem- the winner of the Hopalong Cassidy Chicago tnused over bM1's new song, "My Diary of broken ber 26, the station presented colt- naming on the contest KGO -TV. Dreams." ... The Jenni.er holt who is here starring TCU -SMU annual grid classic from He wins a trip to Hollywood to in the "Uncle Mistletoe Show" for Ma:shall Field's over WENR -TV, is TCU Stadium in Fort Worth. On meet Bill Boyd and the hoss. Saturday, Dec. 3, WBAP -TV the daughter and brother respectively or movie cowboy stars Jack and pre- KGO -TV is reshuffling its Satur- sents the Notre Dame -SMU fracas day schedule to replace football. Tim Holt. . . . Two veteran Chicago radio men have joined forces to from the Cotton Bowl in Dallas. Light classics, a religious program form the new radio -TV production tim or Dawson and Jackson with Both of the college games will be and ice hockey will fill, with other offices at 360 N. Michigan Avenue. They are "Stu" Dawson, former sponsored by Humble Oil and Re- shows to be announced. fining Company through Wilkinson. president of Feature Productions, and Lowell Jackson, long -time execu- Pioneer Investors Saving and Schiwetz and Tips, Inc. The SMU - Loan Association has signed to tive with the Katz rep firm and former vice-president of Radio Features. Notre Dame game will be filmed in sponsor the KCBS 7 a.m. news Inc. New Gimmick to their package producing plan is that after three its entirety by WBAP -TV for airing broadcast Tuesdays, Thursdays and years of sponsorship a package will become the property of the agency Sunday, December 4 for Fritos Saturdays for 52 weeks starting through Glenn Advertising. or a small royalty paid to the packager after that time. Both December 13. Long Advertising sponsor with only college games were aired by WBAP- Service is the agency. 820 for Humble. Arthur Mortenson, merchandising director from CBS, Hollywood, was Local time buyers at leading ad agencies here trekked KNBC To Get Award here last week to confer with to South Bend last week to watch the Notre Dame -S. California Arthur Hull Hayes and KCBS execs San Francisco - KNBC and the and members of the Lions Interna- massacre as guests of Bob Swintz, manager of WSB'l, Bob says Standard Oil Company of California tional regarding the Fred Beck Toy that even though his station is anxious tor a TV license, they will be cited for outstanding service this Sunday. December 4, Turnout, a charity drive over CBS. certainly don't want one in the UHF band. . . . Bill Spencer, by the local branch of the American Asso- Local winner of the Lux Radio manager of WHOT in South Bend, giving the strongly entrenched Theater search for the most beauti- ciation of University Women. ful 15- year -old girl is Kathleen South Bend "Tribune' station a bit of a battle for business... . The award for the Standard Florness of Oakland. The third South Bend outlet, WJVA, has shifted its base of opera- School Broadcast and the Standard tions to Mishawaka. Joseph Pawloski, local attorney, has taken Hour will be presented on the former show by Mrs. over management of the station and is trying to guide the station Carleton Gray, New 45 rpm Records president of the San Francisco out of its financial difficulties of the past year. Studios are now branch of the AAUW. John Elwood, Boost Library To 2000 located at the Mishawaka Hotel. KNBC general manager, and T. S. Petersen, president of Standard Oil New releases of 45 rpm records will accept the presentation. will up the total listings in this The AAUW makes the award an- line to nearly two thousand, RCA - WMOR taking bows for its hard -hitting "Report to the nually to a locally Victor originated pro- announced yesterday. People" program which blasted local apathy toward an anti -colored gram considered outstanding in Classical, popular, country, west- education, arts, social studies, in- riot which took place here recently. . . . Long time news commentator ern, blues, rhythm, and children's ternational relations, or legislation. records are all represented in the Moulton Kelsey, who was last heard locally over Stations WCFL and 45 repertoire, according to RCA. WIND for the Fair store and for Evans Fur, is now half of the new The company says demands for "husband and wife" show titled "Coffee with the Kelseys." Program Red Seal records are in many instances greater than those for is aired daily over WGN at 9:15 a.m. . . . Many sponsors eyeing the popular releases, and a substantial new Frann Weigle disc jockey show called "Stop the Record" which number of classics will be added. is televised over WGN -TV Friday nights at 8:15 p.m. . . . Marjorie Initial purchases averaging $15 Retzke of the WBBM continuity editing department and Wayne F. Gibbs, worth of records have been reported K.C. by dealers, RCA says. The spurt Jr., of Richmond, Va., have announced their engagement. t330 ii 1WADS has been sparked by an intensive N s5000 co promotion of the new player at- in tachment, `OAMFEATURES it was pointed out. Kenneth C. Price, manager of the 1950 Parts Dis- oIStNGUtsHEo New Red Seal titles on 45 rpm which will be available for the tributor show, which will be held at the Stevens Hotel, May Christmas season include Bach's 22 -25 reports that all booth space is already sold out! ... Kiddies ENGLISH Mass in B Minor, Beethoven's Piano who enter the best name in a contest conducted by Hank Grant 3EWISHN IA Concerto No. 2 and Ravel's "Mother on WGN's "Let's Have Fun" show sponsored by Goldblatt's will A1 Goose Suite." . IT walk off with gads of prizes. Idea is to name Santa's Teddy AUDIENCES j 3 a3SMÁRKE S WITHIN Bear. . . . Local stations pleased with the spot business placed Y AC - DC Transcription by the Household Finance Corporation. Jim Cominos at the Le Players ` THOPO`ITAE NEW Ñ AREA Tape, Wire, Disc Recorders Valley agency, is account man.... Ernie Simon planning to take W wEVo Sales -Rentals- Service his bride -to -be to the Bahamas on their honeymoon right after °n Christmas. It'll be an all radio wedding as Dr. Preston People, star \ETR Advertisers MILLS RECORDING CO. Amorw 161 N. Michigan Ave. of his own WGN and WJJD programs will officiate. / WEVD 117 119 W. 16 St. Chicago, Ill. De 2 -4117 HENRY GRE£NFIF(D, MQ Director N.1.19 5 Thursday, December 1, 1949 RADIO DAILY NAB Regional Asks * AGENCY NEWSCAST * Private Stations File Re- Defined Districts Briefs In Canada GEN. CARLOS P. ROMULO, hero HAROLD DAVIS has been nam.d of Bataan and now President of an account executive of Radio Sales, (Continued from Page 11 (Continued from Page 11 As- radio and radio station representa- status quo established the United Nations General French -language station naturally maintain the sembly, will be guest of honor at tives, CBS, effective immediately. He took the Corporation view. In op- by the Havana treaty. was formerly assistant commercial Another resolution voiced oppo- a dinner at the Advertising Club position to CBC policies were briefs of New York next Monday. Cock- manager for WCAU, Philadelphia, in from Canadian Marconi Co. and sition to the FCC adopting the new charge of their New York office, and, covering the tails at 6:30 p.m., dinner at 7. stations CKVL and CKAC, besides rules recently proposed prior to joining WCAU, was pro- small community stations. hours of FM operation. The resolu- gram director for WDAS, Philadel- that "most of the ALFRED PAUL BERGER CO., The Canadian Marconi Company tion points out advertising phia. of operators of FM stations are pro- Inc., has been appointed testimony said the heavy hand service to the agency for Klik Promotions, Inc., government paternalism is a "nega- viding worthwhile of novelty MARSHALL HURT has joined in its effect a substantial financial New York, manufacturers tive factor devastating public at jewelry. the executive staff of Walter Weir, upon radio and television in this loss." Inc., New York. He was formerly country." Endorse BAB Plans en- MAIL POUCH TOBACCO CO., with the Bauerlein agency in New It deplored the "do- nothing policy" The Southwest broadcasters Orleans, Wendell P. Colton Co., dorsed the action of the board in Wheeling, W. Va., makers of Ken- and other "fallacies" which it claim- Adver- tucky Club Smoking Tobacco, Mail McCann - Erickson, Inc., and the ed underlay the reasoning behind establishing the Broadcast Elmo Roper organization. tising Bureau and approved the Pouch Chewing Tobacco, Melo the terms of the Canadian Radio early activities and planning of the Crown Cigars and other tobacco Broadcasting Act of 1932. new service. Maurice Mitchell was products, has appointed Charles W. BBD &O's Bruce Barton, Alex The brief also attacked the sug- commended for "his energetic, Hoyt Company, Inc., New York, Osborn, and Ben Duffy are marking gestion recently put forward at the thorough and effective leadership" advertising agency. The company 30 years with the agency. Barton, commission's hearings by the Royal in the direction of BAB. has been using radio, television, now chairman, and Osborn, the Architectural Institute of Canada Other resolutions commended the magazine and outdoor advertising vice- chairman, formed the agency that the future of radio and tele- administration of Justin Miller, as to promote its brands. in 1919 with Roy Durstine. Duffy vision be firmly established in the president; Richard P. Doherty for who is now president, joined the hands of "the cultural leaders of his administration of the Employee - STANDARD RADIO TRANSCRIP- firm as a messenger. Barton, Dur- the country." Employer Relations department and TION, SERVICES, Inc., with home stine, and Osborn merged with the This suggestion was dismissed by Don Petty as general counsel of the offices in Hollywood, has announced George Batten Co. in 1928. the brief as `reductio and absurd um" organization. New York of- reasoning. industry that the company's Station CKAC claimed the CBC's was adopted regard- 1 No resolution fices are moving from E. 54th DAVID O. ALBER ASSOCIATES, constantly increasing commercialism Broadcast Measurement Bureau. new quarters in as - ing Street to larger with Gene Shefrin account was encroaching on the field of pri- the Georg Jensen Building at 665 'executive, have been retained for Alex vice - vate stations, particularly over Hospital Interviews Set 5th Avenue. Sherwood, publicity and promotion on Guy French channels. The brief charged of sales - president in charge at Lombardo's East Point House Res that had In WOR's Christmas Drive Standard, is in charge of the New taurant in Freeport, L. I. the CBC given "unjustified" York office. rate cuts for commercial programs WOR's John Wingate will be ASSOCIATION OF COOK COUN- over the French networks amount- Santa's helper this Sunday, Dec. 4, WEST HOOKER TELEFEA- TY CHRYSLER DEALERS has ap- ing to over $6,000 yearly. when he interviews youngsters in TURES, Inc., has employed two new pointed the Olian Advertising Com- The Commission asked the station four New York City Hospitals to account executives to call on New pany, Chicago, as its advertising for a letter outlining the cases in- find out what they want for Christ- York advertising agencies. They are agency to promote new and used volved in the alleged rate -cutting. mas. Richard Brill of Eagle Lion, Warner car sales as well as the service Station CKVL urged that all fu- The program, Christmas in the Brothers and more recently director facilities of its members. The open- ture television development be re- Children's Ward, will be presented of public relations at the Celotex ing campaign is scheduled to coin- stricted to existing public and pri- by the WOR News and Special Corporation, and Edward Carlin, cide with the appearance of the vate radio exclusively. This brief Features Division in connection with agency and radio executive. James new 1950 Chrysler. also envisaged possible bombing the station's Fifth Annual Children's Elkins, account man, who has been raids by hostile powers on heavily Christmas Fund drive. Last year, with the firm since September, has DEAN SHAFFNER has joined the populated areas and suggested that 8,634 listeners contributed more than been upped to vice -president. sales presentations department of public and private stations be en- $27,000 to the fund to provide toys, the American Broadcasting Com- couraged to put themselves imme- clothing, Christmas trees, and tele- LEVY ADVERTISING AGENCY pany as a writer, following five diately on a "possible invasion vision sets for children in hospitals. of Newark, N. J., announces the years with The Biow Company as basis." The interviews will be transcribed following accounts: The upholstery radio and television research di- The brief argued that "with robot in the wards and later presented division of Gimbels Department rector. Previously, he had served planes able to follow regular broad- from 2:45 to 3:00 p.m. Store, New York, radio currently with both C. E. Hooper, Inc., and cast stations to populous centers, The fund will also buy gifts for being used. American Limoges Crossley, Inc., as production man- special forms of low -angle fre- infants born during the Christmas China Company, manufacturers of ager on various research projects. quency modulation (FM) broad- week in 51 voluntary hospitals in American Limoges Dinnerware, to casting from transmitters located Near- from populous centers the five New York boroughs. handle national radio and television CHAS. E. LOGAN, producer - remotely ly nine -thousand infants and chil- exclusively. Kitchen Sales Corpo- writer with Feature Productions, should be encouraged." dren will be taken care of. ration, Newark, manufacturers of has resigned his position to become The brief submitted on behalf of the satin -aluminum, magic Cool - a in the newly- many small community broadcast- partner organized ing stations asserted that the public eroller, the rolling pin with the firm of Burnett & Logan, To Continue Opera News marketing, interest in the radio field was best by a favorite built -in refrigeration. National ra- advertising and public relations, at Encouraged audience served by a public body responsible reaction to a dramatized recreation dio and television currently being 430 East Ohio Street, Chicago. Other used. to Parliament than by "big enter- of the Metropolitan Opera's first partner in the new firm is Hal Bur- prises." 22, 1883, nett, night, Oct. during last former editor of "Industrial It recommended observance of Saturday's broadcast of ABC's THE CUSHMAN BAKING CO. Marketing" and executive editor of the On The Air," of Portland, Me., and Lynn, Mass., "Advertising Age." principal, however, that no person "Metropolitan Opera The partners should be both competitor and regu- "Opera News On The Air" will again is sponsoring the Cinnamon worked together in the 1930's on Bear series of 15- minute radio pro- lator, and urged that the CBC's present other highlights of Met the public relations staff of Colum- made history on forthcoming programs. grams. This Christmas story for bia Broadcasting System, western commercial department be a Written by Allan Sloane for the children is being aired over nine division, Chicago. separate and different corporation. Henry Souvaine Agency, which New England stations through Dec. produces the show, the historical 23. Newspaper copy is being used BRENNAN ADVERTISING Stork News highlights will be interspersed in all nine cities calling attention AGENCY, Houston, Texas, has been Lee Otis, news editor at CBS, is among the next eighteen opera to the program. The account is elected to membership in the Amer- the father of a seven -pound, 12- broadcasts as an "Opera News On placed by the Harry M. Frost Co., ican Association of Advertising ounce girl born yesterday to Mrs. The Air" intermission feature. Inc, of Boston. Agencies. Otis at Parsons Boulevard Hospital. Thursday, December 1, 1949 6 RADIO DAILY

PLUG TUUE:S- PLUG TUUES .97'.: WORDS AND MUSIC i By PINKY HERMAN TIN PAN ALLEY OOPS: -The cycle has again made a On Records and Transcriptions complete revolution since 1930 when hillbilly numbers such as "When Wedding Bells Will It's Springtime In The Rockies." "When The Moon Comes Over The Soon Be Ringin' TELL ME WHY Mountain," "Big Rock Candy Mountain." "She'll Be Comin Round The LAUREL MUSIC CO. RYTVOC, Inc. Mountain;' and "Little Sweetheart of The Mountains" were the nation's 1585 New York 19, N Y 1619 Broadway New York City Broadway top tunes, . . . today we lind among the leaders "Jealous Heart," "Room Full of Roses," '7'm Throwin' Rice At The Girl I Love," "Slippin' Around," "Raindrops and Teardrops," "Someday You'll Want Me To Want You," "Tennessee Polka," "Why Don't You Haul Off and Love r rr 'HUSH LITTLE DARLIN Me" and of course, "Mule Train." ... thus, look for a general exodus Recorded By of tin pan alleyites soon for the surrounding countryside, mountains Perry Coma Eddy Howard SOME DAY Dick Haymes Curt Massey (CatskilL Adirondack. Ramapo, etc.) and nearby dude ranches, to com- Kay Kyser Jerry Falligant mune with nature and mayhap gather necessary inspiration, material (You'll Want Me To Want You) MICHAEL MUSIC CO., Inc. or hold face -to -face meetings with psuedo-cowpunchers sod -busters 1619 Broadway Jerry Johnson N;w York City Gen. Mgr. and our hayseed cousins. DUCHESS MUSIC CORPORATION * * * 1'7 Edwin B. Morris & Co., reviving the hit of 1945 "Let You'll LUV this novelty! It Snow, Let It Snow, Let It Snow" by Sammy Cahn and Jule Styne and "The Christmas Song," (Burke & Van Heusen, Inc.) Making Our Debut With A Hitl written by crooner Mel Torme and Robert Wells. . . . NBC IT MUST BELUV should find another spot for the listenable Dick Dudley, whose "A NEW SHADE OF BLUES" MANOR MUSIC COMPANY 'Rockabye Dudley' series bowed out last Friday. . . . airwaves MAYPOLE MUSIC CO. 1619 Broadway New York City need programs that beam warmth and friendliness such as 22 E. 67th St. New York City

Dudley offers. . . . Maestro Arnold Johnson and Carmen Phone: REgent 7 -4477 Lombardo have collaborated on a Hawaiian number "Lilokalani,"

a cinch for the Hit Parade. . . . published by Lombardo Music. Nothing Can Stop This! . Bob Miller, Inc., is the publisher of "Oh How I Cried" VI written by Jimmie Hodges and Bob Nichols.... Patti Lure "FOREVER WITH YOU I WISH I KNEW (Miss Montana of 1949) does such a fine singing job on Jack by the writer of "My Happiness" Should step right out in front Shaindlin's ballad, "Dawn Over Manhattan" in the Fox short - FORSTER MUSIC PUB., INC. Just recorded for RCA -VICTOR 1619 Broadway, New York 19, N. Y. subject, 'Music In Manhattan' that Johnny Thompson will in- by DOLPH HEWITT 216 S. Wabash Avenue, Cfiicogo 4, III. clude it in his . . . next Langworth Transcription, Film ADAMS, VEE & ABBOTT, Inc. execs, who plan to make a flicker based on the life of deejay 216 5. Wabash Ave. Chicago 4, III. Dick Gilbert, are considering Frank Sinatra or Frankie Laine. A HIT Is Barn! . . . why not Gilbert to portray 'Gilbert'? . . . Herald -Trjb "BLUE FOR A BOY radioed. John Crosby will speak at Radio Club Social at N.Y.U. Monday nite. PINK FOR A GIRL" Vaughn Manrae on RCA -Victor * * Al Gallico Music Co. Inc. ON AND OFF THE RECORD: -The teaming of Bing Crosby My Heart Goes With You 501 Madison Ave., New York, N. Y. with Fred Waring's Pennsylvanians on the new Decca coupling of "Way Back Home" and "Iowa Indian Love Song" results in a fine by Thomas G. Meehan platter which will get lots of deejay attention. . . . Tony Pastor's Revival of a Million Copy Hit! great Columbia biscuit of the sensational new novelty, "If I Had A - Million Dollars" backed with "My Mammy," the standard is on the - "AM I WASTING market but four weeks and already is appearing on numerous disk JAMES MUSIC, Inc. MY TIME ON YOU" jockeys' best. . . . this waxing should win T. P. a million new fans. Wait till you hear Dinah Shore's clever rendition of , "Bibbiddy- STASNY MUSIC CORP. ... 1650 Broadway Room 709 N. T. C. 1619 Broadway New York City Bibbiddy -Boo.. .. London Records has a sleeper in Theresa Brew. er's great rendition of "I Beeped When I Shoulda Bopped" flipped with the oldie, "Ole Man Mose." The top side is a cinch for plenty of whirls on deejay turntables and should also garner quite a few buf- faloes in the jukes. . . . Victor will re- release Rudy Valleé s "Drunkard Song" Ihanx to Russ Offhaus. Brand New Novelty! JOHNSON RAG * í'?' * * SHARPS AND FLATS:-Superior Music is reacti- "If I Had A recorded by vated with firm going all out on "Just Driftin' Along" penned Million Dollars" PEARL BA;LE'Y . Harmony by Roy Newell and Nat Simon.... Barton Music will pub- (I Would Give It All to You) GENE COLIN Ronco lish the new Al Rickey -Kay Twomey ballad, "Five Eleven Hap- JIMMY DORSEY Columbia piness Lane," a clever and catchy ditty. .. . Victor Selsman TONY PASTOR'S RUSS MORGAN .Decca joins Valando Music, working on "Echoes" and "Wedding Bells Sensational COLUMBIA Record ALVINO REY Capitol Will Soon Be Ringin." Gene Piller added to Laurel Music staff {38577 JACK TETER TRIO London to exploit "Meadows of Heaven." . .. Francine Falkon, who , CLAUDE Tt:OnNHltL Victor graduated from "Hour of Charm" to become one of the finest RYTVOC, Inc. concert contraltos, guestrills MBSunday at 9 on Sylvan Levin's 1585 Broadway New York 19, N. Y. MILLER MUSIC CORPORATION Opera Concert. TEL LY

Section of RADIO DAILY, Thursday, December 1, 1949 - TELEVISION DAILY is fully protected by register and copyright ' PRIVATE TV FOR CANADA URGED Pye Para. To Back Free Enterprise As TELE TOPICS Cameras Used Study Spur To Video's On WOR -TV Remote Of TV's UN Coverage Growth Seen THE NOISIEST OCTETTE in TV may be found cavorting weekly on "Pan- First on- the -air demonstration in (Continued from Page 11 Montreal- Amendment of Cana- tomime Quiz," an opus that recently this country of cameras made by mount Pictures, which has offered da's broadcast legislation "to give marked its second anniversary in Holly- Pye, Ltd., major British manufac- private to contribute $500 to the Dean's interests equal rights with wood and has been on CBS, New York, turer, was held last night when fund of the Columbia Graduate the CBC in the television field," and for a considerably shorter time, both un- two Pye side establishment cameras were operated School of Journalism and $500 in of "an independent der the aegis of Chevrolet Dealers. The by side with WOR -TV cameras dur- government regulatory student as 19 authority" members of this rowdy group are movie prizes well as a -inch for TV ing the station's coverage of boxing DuMont receiver for use in carry- vras urged by the Montreal actors -some big -name, some medium - Board bouts at the New York Athletic ing out the project. Paramount of Trade in a brief filed with name and some no -name - and divided Club. camera the Royal Commission on National into two teams, they play charades. They The Pye crews handle the daily pick- Advancement of cameras. which were ups of the UN sessions for CBS. Arts, Letters and ÿlpr all are pretty adept at this sort of thing, manned by British crews in this Sciences. especially the regulars who seem to have Students will be organized into The Board country to demonstrate the equip- groups and assigned to study the took exception to a developed a telepathic code that gives ment as part of an export drive, CRC brief submitted earlier which them quite an advantage over the guests. UN pickups with emphasis on emphasized "in used a new pick -up tube called evaluating their effective presenta- that the national The participants get louder as The Game "Image Photicon," which the com- interest there must be a develop- progresses and at times the girls, all tion to school and theater groups ment of television pany claims provides a more de- and home viewers. by the national blondes, sound as though they're going tailed picture with better shading broadcasting system," and said: to shriek themselves into laryngitis. It's At the end of the current As- "It arrears to be effects. sembly session, the the opinion of a pretty amusing show usually, although Half students will the CBC that if television of last night's program was be required to present critiques, was the actors always seem to have a better scanned by WOR -TV and half by turned over to private companies. time with it than we do. ... Items: As the British with prizes to be offered for the there would be a predominance crew. five best presentations. of one of the performers was acting out her B. J. Edwards, head of the Pye programs from the United States part recently, she pointed to her throat. team in Judges of the contest will be and that the gospel of Canadianism this country, said his firm's Benjamin Cohen, Assistant A beautiful blonde on the same team, equipment would sell here for about Secre- would thereby be weekened. The of ' (they're all beautiful on the show) re- 15 tary- General the UN; Prof. Montreal Board of Trade does not per cent less than comparable Boscoe Ellard, 4 peatedly suggested, "larnyx? larnyx?" Sec- American equipment. of Columbia, and agree with this opinion." ond item: At the second ann'y airer, the Paul Raibourn, vice -president of The brief continued: "With Other members of the British Paramount. pri- cast let producer -emcee Mike Stokey team are J. E. Lakin, director in vate enterprise willing 'to risk its have a layer cake square in the mush; charge of arrangements for the capital in the development of tele- * they all thought it was a wonderful gag. vision, team; William Jones, designer of KTLA Sells Two even with governmental con- Recording quality on the show is as the equipment; N. Q. Lawrence, trol, it is difficult to understand bad as most. Bernie Ebert is co- producer. program and lighting director; and Sale of two KTLA, Hollywood, why this should not be permitted Campbell -Ewald the agency. engineers D. H. Fisher, C. H. Babbs shows to national advertisers was as not only will it mean a consider- and John Hurst. Chief mechanical announced yesterday by Cris Rash - ¡ able saving to taxpayers, but it FORMER DANCING STAR Mitzi May- engineer is Donald Jackson. baum, eastern sales rep of Para- will also mean that the mechanics fair chalked up a double header for mount. Penick & Ford, maker of of broadcasting TV will be devel- her favorite show on the Hooper count My - T - Fine desserts, signed for oped more quickly. Thanksgiving Day. 'Twas the first Thurs- Goodrich Adds WSB -TV "Sandy Dreams," weekly children's "It is submitted therefore that day that Mitzi has been home in over WSB -TV, Atlanta, has been added stanza, for 13 weeks, beginning Dec. private enterprise should be per- 30 weeks and she had to convince Hoop's to the station roster for "B. F. Good- 3, through BBD &O, Pioneer Scien- mitted, in fact, encouraged to de- caller that she had two sets going, both rich Celebrity Time" bringing the tific Corp., through Cayton agency, velop television with reasonable tuned to "Stop The Music." After insis- show's total to 23. Carried by ABC, signed for "At The Mat," weekly governmental regulations super- tent quizzing by the interviewer, she program is a World Video package. interview stanza, for 26 weeks. vised by an independent govern- established that the cook and the maid ment body." were watching one set while her guests were watching another. In a cooperative Three N. Y. Cities oin Web, mood, she volunteered the information f 'Believe It' Back Tan. 4; that both groups always watched "Stop Ballantine Will Sponsor The Music" and that it was their favorite Bring Bell show. What System Total To 24 she didn't volunteer, how- Robert I. Ripley's "Believe It Or ever, was the fact that she and her hus- Not" returns to NBC Jan. 4, 8 p.m.. band, Charles Henderson, co- produce the The Bell System's TV network Deerfield. Utica's first station, facilities with a new half -hour dramatic for- giveaway for the Lou Cowan office and will be expanded to a WKTV. will begin commercial oper- mat under sponsorship of Ballan- that the servants' interest was hypoed by total of 24 cities today when service ations today. tine ale and beer. Name performers their preparation of an after -show holi?ay is inaugurated to Schenectady, WHEN. the only outlet in Syra- will be used on the new show. feast for the Utica and Syracuse, cuse, J. stanza's cast and crew. N. Y. will hold a dual celebration Walter Thompson is the Coaxial cable between New York today, marking its interconnection agency. PAUL TRIPP, star of Mr. I. Magination and Albany, in telephone service with the web and its first anni- and lyricist of "Tubby The Tuba," has since spring, 1948, has been equipped versary. AT&T and station officials Two Join UA TV Sales completed a similar work dedicated to for TV and will form part of the will take part in ceremonies mark- Appointment of Herb Harris and the Philadelphia Zoo, now marking its new link. From Albany the web ing the opening of live network Mark Scott to the United Artists TV 75th anniversary. Titled "Adventures of stretches to Syracuse via radio re- service, while a special anniversary sales staff %vas announced yesterday the Zoo," the new work will be narrated lay with four intermediate stations program will be aired tonight. by John Mitchell, UA tele topper. by Tripp at its premiere performance by at Rotterdam, Cherry Valley, Deer- WRGB, pioneer outlet of General Harris, formerly with NBC, will the Philadelphia Orchestra Dec. 17. . . field and Sullivan. Schenectady will Electric in Schenectady, has been headquarter in Dallas and Scott. Guy Lebow pinch -hit for the ailing Russ be served via a seven -mile link receiving network programs from formerly in radio sales and pro- Hodges on the CBS boxing pickup from from the Rotterdam station and New York for the past several years motion, will work out of the UA St, Nick's last nite. Utica via a three -mile hookup from via a GE relay hookup. Chicago exchange. 8 Thursday. December 1, 1949 RADIO DAILY you can PROMOTION COAST-TO-COAST do it better Letter Christmas WTRF Manager Chairman Ward Named KRMG Director A mailed to Long with the Christmas letter Bellaire, 0.-Robert W. Ferguson, Tulsa, Okla. -Perry W. Ward has Island merchants by WHLI and the station manager of WTRF been named L. I., advises and program director of revolutionary WHLI -FM, Hempstead, WTRF -FM, has been named chair- KRMG, new 50,000 ABC affiliate. that "The easy way to get More man of of Ward was is to now the publicity committee a producer -emcee with Holiday Business advertise Wheeling. West Va. Retail NBC ACTUAL over WHLI." the the -Blue, and later did pro- The merchants that Merchants Division of the Ohio duction and programming with ABC, SIZE letter reminds Valley Board of Trade. CBS and NBC in Hollywood. He ALTEC -"Your biggest season of the year is returned here. There will be lots of business to Oklahoma City as pro- WHBF Xmas Broadcast gram manager for KOMA, and for around. But, be sure to get your Island, Ill. has slice of it by advertising over WHLI Rock -WHBF and the past two years been free- -the station that has more daytime WHBF -FM will broadcast "The lancing. 21B listeners in this area than three key Messiah" sung by the Augustana network stations." College Handel Oratorio Society, Series Atout The Future Merchants are advised to call the on Monday evening, Dec. 12. This Detroit, Mich.-WWJ-AM and FM, station to have an account executive is the 69th season the music has in cooperation with the YMCA and MINIAT visit them with no obligations, to been sung by the college chorus the Detroit Public School System, show how they can -"Boost holiday and the fourth consecutive year is presenting a series of 13 weekly sales and profits by using WHLI to WHBF has been the exclusive out- programs entitled "It's Your Fu- rea-h customers and prospects In let for the program in its entirety. ture." The program is aired from Nassau, eastern Queens and western All commercial programs on WHBF 7:45 -8 p.m., Wednesdays, and is de- MICROPH Suffolk." will be cancelled for the Christmas signed to bring youth, as future music broadcast. citizens, workers and leaders of business, industry, and the profes- #. 4 Three Buffalo Stations Mrs. Santa On WELT sions, into relationship with their It achieves uniformit4 of re- Launch Xmas Promotion New Haven, Conn. -Daily reports future employers. on the pre- Christmas activities at sponse ... provides greater to Buf- the North Pole are now being broad- WSTC School Announcements Buffalo- Christmas came Stamford, Conn. tonal fidelity...it is omnidirec- falo on Thanksgiving day with a cast by Mrs. Santa Claus on WELI - School super- at 4:45 -5:00 p.m. Monday through intendents of towns in the surround- Christmas parade down Broadway tional...it is blastproof, shock- Thanksgiving morning including Friday. This is the fourth consecu- ing area are cooperating with WSTC tive year WELI has presented this and WSTC -FM to bring emergency no balloons, floats, painted clowns and school proof ... there is false bass of course, Buffalo's three radio special program series, sponsored signals to students. "No stations, WKBW, WBEN, and WEBR. by the W. T. Grant Company. The School" announcements because of build -up ... more net acoustic program includes reports on acti- bad weather during the coming Static Booth Placed vities at the North Pole Toy Fac- winter months will be broadcast by gain before encountering feed- WKBW placed a static booth over tory; chatter by Jo -Joy, Santa's the Stamford station. School offi- the reviewing stand for the complete special helper; and telephone calls cials will have secret identifications back ... tiny size contributes description of the parade. WEBR and special gifts to children who to eliminate pranks. used their sound truck which they write to the program. to remarkable versatility of had painted in candy stripes and WLAW Specie/ XMAS Show positioning ... extends the had an Indian on top, in the line Stork News Lawrence, Mass. - WLAW will of march and broadcast as they Boston - Harold Segal, of the offer a novel Christmas program fidelity of sound transmission. moved along. WBEN had a float WCOP sales department, is the over the air during a two -week with live people dressed in cos- father of a 7 lb., 6 oz. girl, Judith period starting December 12 and tumes of colonial times representing Ann, born November 26th. ending December 23. The program Thanksgiving and on the other end will consist of a two -way telephone of their float a replica of Santa Chaplin Radio Guest interview with special events di- Claus on his throne. A WBEN tele- Phoenix. Ariz. -NBC's roving cor- rector Fred Laffey representing the vision camera moved between the respondent, W. W. Chaplin, who children of America, and chief an- two as if taking television pictures originated one of his "Report on nouncer Richard Hickox assuming of Santa and Thanksgiving cele- America" broadcasts from KTAR, the role of Santa. The program will bration. appeared as guest on Howard Pyle's be heard every afternoon. Monday Conversation With Bystanders "Arizona Highlights" program. through Friday, at 4:55 o'clock dur- WKBW had a 1950 Ford con- Chaplin, formerly stationed in ing the two -week period. The pro- vertible with a seven -foot replica Moscow made some observations gram is titled "Letters to Santa." of microphone placed on top and on the current international situa- Roger Baker, WBKW's newscaster tion. New KBON Member convertible up and rode in this Omaha, Neb. - Mrs. Mayme M. down the sidelines on the line of Insurance Firm To Sponsor Allison march interviewing and talking has joined Station KBON while Philadelphia, Pa. -The Farm Bu- as director of women's activities. with the spectators Mike reau Insurance has con- Her -hour program, " 'Round Mearian, WKBW jockey re- Company quarter disc tracted for sponsorship of a daily the Town" will be aired at 10:45 mained at the reviewing stand giv- five- morning news program a.m., Monday through Friday, ALTEC ing a running commentary of the minute and of 13 weeks, will parade as it was passing. on WFIL for a period feature shopping news and in- beginning Monday, December 5. The formation on entertaining, fashions, program will be aired at 6:55 a.m. and home making. Monday through Saturday. Lawrence Local Chairman 161 Sixth Avenue Sammy Kaye On WDRC Boston, Mass. - Craig Lawrence, New York 13, N.Y. Hartford, Conn. - When Sammy general manager of WCOP, will WBAL 1161 St. Kaye was here for a personal ap- serve as chairman of the Radio North Vine pearance at the State Theater, he Division in the forthcoming cam- Hollywood 33, Cal. it4sin,44 broadcast his nationwide CBS paign for the Suffolk County Chap- "Sunday Serenade" show from the ter of the National Foundation for studios of WDRC last Sunday. Kaye Infantile Paralysis, of which Charles and his group just had time to fit E. Kurtzman, N.E. division manager in,vatunicte. in the broadcast between stage for Loew's Theaters, is general shows. manager. The National Daily Newspaper of Commercial Radio and Television EVI

VOL. 49, NO. 41 NEW YORK; FRIDAY, DECEMBER 2, 1949 TEN CENTS

COY DISCUSSES FREEDOM, AND PROBES

Bottles Naming NAB Election Forms Benton to Senate FCC Head Says Commission Is Eager Governor Chester Bowles of For Directors Mailed Connecticut is expected to name To Scat All Operations; Stresses his only advertising agency part. ner, William Benton to the pcst Washington Bureau of RADIO DAILY Broadcaster -Responsibilities Washington -NAB said yesterday of Senator succeeding Raymond E. Baldwin, Republican, who re- that certification forms for the nom- Amherst, Mass. ination and election of directors signed to go to the State Sup- - FCC have been mailed to all members. reme Court. Benton's appoint. Bryson Steps Down, Chairman Wayne Coy re- The election is to be completed by ment as an independent is said peated last night that the March 17, with directors to be to have the approval of Senator McMahon, Mickelson In, At CBS Commission is anxious to un- elected from the even -numbered Brien Democrat, of -scale NAB districts. Actual district elec- Connec!f_ut. Coy. Bowles asso. dertake a full study of tions may be made by mail or at cation with Benton dates back to Sig Mickelson, director of public network operations, with FM, special meeting, at the option of the 1929 when they formed the ad- affairs and production manager of TV, talent -bureau and record- district directors. vertising firm of Benton & Bowles. CBS station WCCO, Minneapolis - ing- company practices stud- NAB said also that its members, St. Paul, has been named director ied, along with voting in a mail referendum, have of the CBS division of discussion, the overall overwhelmingly approved an amend- succeeding Dr. Lyman Bryson, ef- problems of network relations ment to the NAB by -laws which Fire Destroys WDMG fective Feb. 1, 1950, it was announced (Continued on Page 6) (Continued on Page 31 by CBS vice -pres. Davidson Taylor yesterday. Book Publisher Buys Stations Offer Aid Dr. Bryson, who has also been a Radio's Future Okay, Sat. Half -Hour On ABC (Continued on Page 41 Douglas, Ga.-The generosity of Broadcaster Reports Doubleday & Company has pur- neighboring radio men has pre- Cedric Adams Signed chased the quarter -hour periods im- vented the interruption of broad- For CBS Commentary mediately preceding casts by WDMG whose studios and Trenton, N. J. - "Paraphrasing and directly Mark Twain," declared Carl Mark, following broadcasts of the Metro- offices were destroyed by a fire on the night Pillsbury Mills, Inc., Minneapolis, executive vice -president and gen- politan Opera for two one -shot proof November 25. 7ponsor of "House Party" Monday grams on The fire began in the Radio Centre eral manager of WTTM, NBC af- Dec. 5 over 70 stations , hrough Friday over CBS at 3:30 of the ABC network. Building after the one kw. sunrise filiate in Trenton, "reports of radio's to sunset station o 3:55 p.m.. has added an addi- phenomenal growth in the face of Programs will feature Jacques had signed off ional five minutes Fray with for the day and swept through to the time seg- the upsurge of television are not recorded music. Deci- ment to present Cedric Adams in exaggerated." sion by the book company to buy (Continued on Page 3) the net time was arrived at (Continued on Page 3) Mark pointed to the fact that ra- fol - dio stations all over the country (Continued on Page 3) Intl Harvester Buys Time ABC To Cover NAM in television markets are racking Oil Co. Buys Newscast On WMCA For New Prod. Industries Meet In N. Y. (Continued on Page 4) On Alaskan Stations International Harvester will in- ABC will carry the highlights of 'Radio Theater' Continues troduce a new line of refrigerators the 54th Congress of American To Lead Nielsen Ratings The Union Oil Co. will sponsor a in the New York area with a spe- 15- minute industries from the Waldorf As- daily newscast six days cial radio offer over WMCA starting toria in three quarter -hour broad- "Radio Theater" a week over the Alaska continued to lead Broadcast- tomorrow. casts December 7, 8, and 9. the Nielsen sweepstakes with a 27.2 ing System, it was announced yes- The company, in a co -op show terday. The Congress is sponsored by the rating while "Arthur Godfrey's The (Continued on Page 21 (Continued on Page 2) Talent Scouts" nosed out Jack contract is for one year and Benny for second position with represents more than $27,000 in a gross billings. 22.5 rating, according to the latest Union is third major Nielsen- Rating Top Programs' re- (Continued on Page 2) New Hooper Measurement (Continued on Page 2) Service Outlined At Press Luncheon Santa's helper In response to an assistance Stamford, Conn. Twenty C. E. Hooper, president of C. E. the method involves a means of - plea made by the Greensboro, minutes before the arrival of Hooper, Inc., told a N. C., Junior Chamber of Com. press gathering matching a sample of listeners to Santa Claus at the yesterday at a special C. G. Mur- mere, W C O G , Greensboro, luncheon, of the program with a sample of non - phy store here, station manager a new measurement service. where- listeners to the program, both of raised 52,010 from listeners with.. William Morris of WSTC, de- in twenty -four hours to pay for by the results of network radio which are similar in major signi- program listening can be effectively listening. The cided to broadcast the event. A cm operat °on which meant the ficant respects except line was dropped out the win- difference between life and death measured with regard to the sale product "use" which results from of a particular sponsor's dow to the nearby store and to six - year old "blue" baby product on listening to the program can thus the program a given program, in terms This was on the air. It Phvl'is Carter. Plea was made of those be isolated for measurement. proved so successful that the on Friday evening. who listen to the program and "matching" can be trusted to elim- those who do not. inate significant variables which store manager ordered a repeat. Labeled "Sales Impact Ratings," (Continued on Page 3) 2 RADIO DAM Friday, De ember 2, 1949

COMING AND GOING 1.`f

Vol. 49, No. 41 Friday, Dec. 2, 1949 10 Cts. JERRY DEVINE, producer of "This Is Your DONALD A. STEWART, general manager o FBI" on the American network, will arrive in WDTV, DuMont television outlet in Pittsburgh, W. ALICOATE . : Publisher JOHN New York today with MRS. DEVINE and their is back at the station following a trip to son, MICHAEL. While here, he'll confer with New York on network business and for talk FRANK BURKE Editor ABC officials and will make a side trip to w;th DuMont officials. where with J. MARVIN KIRSCH : Business Manager Washington, he'll meet Edgar Hoover to check FBI files for authentic data, MARY C. WILSON, commentator on "Meet Published daily except Saturdays. Sundays which will be used on Devine programs of Mary" program heard Monday through Friday and Holidays at 1501 Broadway, New York. the future. on WTTM, Trenton, N. J., has arrived in Eu- (18), N. Y., by Radio Daily Cory., J. W. rope, where she'll spend two weeks touring Alicoate, President.and Publisher; Donald M JOHN T. MADIGAN, director of news for Norway, Sweden, Denmark, Finland and Ice- Mersereau, Treasurer and General Manager; the American network, has returned from land. Marvin Kirsch. Vice -President; Chester B. Erie, Pa., where he produced Martin Agron- Bain, Vice -President; Charles A. Alicoate, sky's Thursday program. E. Z. WALTERS, comptroller for Altec Serv- Secretary. Terms (Postage free) United ice, has arrived in town from Hollywood on a States (other than California) $10.00 one NANCY CRAIG, American network's wom- short business trip. year; California, $15.00. Foreign. $15.00. en's service commentator, is expected back Address all communications to Radio Daily, Monday from a trip to Europe. H. R. BAUKHAGE, American network com- 1501 Broadway, New York (18), N. Y. mentator, will leave Dec. 12 on a two -week Phone Wlsconsin 7-6336. 7 -6337. 7.6338. MORRIS S. NOVIK, public service radio con- vacation. Albert Warner, ABC's Washington C::b1e address: Radaily, New York. sultant, left yesterday by plane for Los An- correspondent, will substitute for him during geles for conferences regarding forthcoming the first week. Baukhage will return Decem- WEST COAST OFFICES AFL programs. ber 26. Allen Kushner, Manager 6425 Hollywood Blvd. Phone: Gladstone 8436 ABC To Cover NAM 'Radio Theater' Continues WASHINGTON BUREAU Andrew H. Older, Chief 6417 Dahlonega Rd. Industries Meet In N. Y. To Lead Nielsen Ratings Phone: Wisconsin 3271 CHICAGO BUREAU (Continued from Page 1) (Continued from Page 1) Hal Tate, Manager. lease covering the period 612 N. Michigan Ave. NAM and will have as its theme October Phone: SUperior 7.1044 23 -29. Benny won third place with "New Strength for America." Paul 21.5. SOUTHWEST BUREAU Hoffman, head of ECA, will speak Match Paul Girard, Manager Other shows in the "Top Twenty" Tower Petroleum Bldg., at the opening session on Wednes- are: "My Friend Irma," 19.1; "Char- Dallas, Texas day and his speech will be broadcast Phone: Riverside 3518.9 lie McCarthy," 17.4; "Mr. Keen," 2 p.m., over ABC from 1:45 to EST. 17.1; "Inner the Entered as second class matter, April 5, by Emil Schram, New Sanctum," 16.7; "Amos birdie! 1937, at the postoffice at New York, N. Y., A talk 'n' Andy," 16.4; "Mystery York Stock Exchange president, Theater," under the act of March 3, 1879. 15.9; "Dr. Christian," 15.7; Bob Hope, Most cats would make a quick will be broadcast at the Thursday 15.5; "Crime from 4:15 to 4:30 p.m., EST. Photographer," 15.2; meal off an injured bird. But this session "Mr. & Mrs. North," The newly elected president of 14.9; "Suspense," cat seems to sympathize with the 14.9; "FBI In Peace and War," 14.9; the NAM will be on the third ABC "Truth and Consequences," little bluejay that broke its legs. program from 4:15 to 4:30 p.m., 14.9; FINANCIAL "Fibber McGee and Molly," 14.8; We sympathize with advertis- EST, on Friday. "Mr. Chameleon," 14.2; (December 1) Theater ers who have a Guild On the Air," 14.2; and "This tough sales prob- NEW YORK STOCK EXCHANGE Is Your FBI," 13.9. lem in the highly competitive Net Naumburg Winners Low Chg. This rating marked the first time market of Baltimore. Ard we've High Close On Telephone Hour Theater ABC 735 6?e 73é + 3/4 Guild placed in the top got the solution for them, too. Admiral Corp. 291/2 291/2 291/2 + 1/4 twenty. It was previously in posi- Am. Tel. 8 Tel... 147!/4 147 1471 + 1/4 Guests on the Telephone Hour tion 36. You just put your advertising CBS A 24?é 241/4 243/4 on December 12 over NBC will be Philco 291/4 2915 291/4 - 1e message on W- I -T -H, the BIG 121/2 121/4 Lorne Munroe, cellist and winner RCA Common ... 1235 Int'l Harvester Buys Time independent with the BIG audi- RCA 1st pfd... 73 73 73 - 1/4 of the 1949 Walter W. Naumburg Stewart -Warner 12 113q 12 + j'i1 Musical Foundation Award, and ence. W- I -T -H, you know, de- Westinghouse 281/4 277/a 28 + !4 On WMCA For New Prod. Westinghouse pfd. 10175 1017/e 1011/4 Carroll Glenn, violinist and former livers more listeners- per -dollar Zenith Radio ... 28?-a 283q 28%g Naumberg winner. (Continued from Page 1) than any other station in town. NEW YORK CURB EXCHANGE Munroe is the only single winner with Dynamic Electronics, will offer Hazeltine Corp. . 151/2 151/2 151/2 of the award since 1938 when Miss a chest of silver valued at more That means you can accomplish Nat. Union Radio . 2 s 5 21/2 21/2 Glenn took the solo honors. The than $100 with every radio sale of BIG results from SMALL ap- OVER THE COUNTER contest is open to persons between their $189 refrigerator. A phone call Bid Asked propriations on W- I -T -H. So if 16 and 30 to the station will bring DuMont Lab. . 13% 14% the ages of in the Western a Dynamic Stromberg -Carlson 131/2 143/4 Hemisphere. The winner is given salesman for a home visit. you want low -cost results in Bal- a recital in New York's Town Hall International Harvester will use timore, call in your Headley - as a prize. 14 half -hour musical programs Reed man today. New Musical Series The Telephone orchestra con- each week exclusively over WMCA. Elliot Lawrence, bandleader, starts ducted by Donald Voorhees will a new series tonight at 9, over assist Munroe and Miss Glenn. They Oil Co. Buys WNEW, on which he will discuss will join together in the major work Newscast progressive music. His talks will be of the evening, the "Finale" of On Alaskan Stations illustrated by recordings by well Brahms' "Double Concerto in A known vocalists and orchestras. Minor." (Continued from Page 1) AM FM Lawrence has been lecturing on advertiser to sign with the six -sta- progressive music at various col- tion ABS network in recent weeks. leges throughout the country and Goldman Heads Agency The System is represented by the is recognized as one of the foremost Albany -Jack Goldman has been Pan American Broadcasting Co. of authorities on the subject. Though elected president and Ralph Kanna, New York. the series is originating at WNEW, vice -president, of the Goldman - it will be syndicated to stations all Walter Advertising Agency, Inc. "Housing" Talks On WFDR over the country by Stan Lee Broza, The board of directors also an- The talks of U. S. Solicitor Gener- Lawrence's manager. nounced the change of the firm al Philip B. Perlman and Stanley name to Goldman, Walter & Kanna. Isaacs, minority leader of the City Goldman has been vice -president Council, before the Conference on Tony Bello Joins KWK of the agency for several years. Housing at the Hotel Martinique St. Louis, Mo. -Tony Bello has Kanna joined the firm as a director today will be broadcast over WFDR recently joined the announcing staff last September. He formerly was at 9:30 p.m. Talks will be taped Baltimore 3, Maryland of KWK. Bello came to KWK from vice -president of the Julian Gross at the luncheon session and aired TOM TINSLEY, President WCNT, Centralia, Ill., where he was Advertising Agency and manager the same evening exclusively on Represented by Headley -Reed news and sports editor. of WONS, Hartford. WFDR. 3 Friday, December 2. 1949 RADIO DAILY Fire Destroys WDMG; Cedric Adams Signed New Hooper System Stations Volunteer Aid For CBS Commentary NAB Election Forms To Press (Continued from Page 1) (Continued from Page 1) For Directors Mailed Described three studios, the control room, a "cozy chatter and philosphical of- commentary, starting Jan. 3. Adams auditorium, music library, and (Continued from Page 1) (Continued from Page 1) fices of the station. Lee Nance, will be heard five - times -a -week have invalidated previous efforts in staff announcer, tried to salvage from 3:55 to 4:00 p.m. will alter the date of determination he said. of membership dues by the board this direction, some equipment, but was thwarted Adams is currently heard for a recent Hooper told the press gathering by dense smoke. Neither a sheet total of 16 hours a week over of directors, matching a that at this time "Sales Impact of continuity nor a tube was re- WCCO,; Minneapolis and also does change in the fiscal year. Ratings" are available only for net- maining when the fire was brought a daily column for the Minneapolis The NAB's fiscal year formerly work radio programs (a) of aver- under control near midnight. Star. Agency is Leo Burnett, Inc., was the same as the calendar year, age size or above in national audi- Temporary headquarters were set Chicago. but has been changed to run from ences, (b) sponsored by products up at WDMG's transmitter, but little April 1 to March 31. of established consumer brands and equipment was available and an The amendment alters the dues of frequent purchase, (c) for which emergency call was sent out. Ralph Book Publisher Buys provision of the by -laws to read: matched samples can be drawn. Dennis of WGOV, Valdosta, Ga., Sat. Half -Hour On ABC "The board of directors shall de- However, the same method can be Jim Hayes of WNER, Live Oak, termine the dues applicable to each of the classifications set forth in applied to TV network programs, Florida, and John Bartlett of (Continued from Page 1) local radio, as well as local TV pro- WKMA, Quitman, Ga. responded. lowing a special test on WJZ in the Section 2 above and to such spe- grams. same time periods last week. Test cial or hardship classifications as Broadcasters Volunteer Aid it may have established pursuant "Sales Impact Ratings," Hooper The signed on the air at program also featured Fray. Huber to station to the provisions of Section 1. Dues said, have already been applied its regular time of 7 a.m. with a Hoge & Son, New York, is the 80 network programs, with actual agency. shall be paid in advance annually, 15- minute sponsored newscast. Wires semi -annually, quarterly or month- completed reports on selected pro- and telephone calls brought offers grams already having been pre- ly." of assistance from WVOP, Vidalia, New WLIB Series The "special or hardship classi- pared. Ga., WBBQ, Augusta, Ga., and According to the researcher, "the Betty Granger, former woman's fications" portion of the amended WFRP, Savannah. editor for Our World magazine, section refers to provisions adopted key which unlocked this treasure Advertising agencies and tran- was a method of supplying informa- will start a series of programs on by the board last July, and approved scription services offered help and December 5 over WLIB from 9:00 in membership referendum, under tion for two elements on all net- nearly all commercial commitments a work programs on a truly `national' to 9:30 a.m. Miss Granger will fea- which television stations affiliated were met. Temporary offices for ture material on the Monday with rural stations already mem- cross -section basis: (1) The fact WDMG were set up in the Coffee of listening or non -listening in an through Friday programs on shop- bers of the NAB for $10 a month. County Chamber of Commerce in ping news, child care, community Television stations not so affiliated individual home, and (2) The fact Douglas. of currently using or not using the activities, and news as they affect pay $1,500 a year in dues. advertised product in that same $200,000 Damage Reported Negro women. She will interview The by -laws amendment was home." Fire damage is estimated at more guests on various topics from time adopted in the mail voting with Hooper concluded his explanation than 200 -thousand dollars. The sta- to time. only 17 votes opposed. by saying that a rate for his new tion which occupied the second "Sales Impact Ratings" was cur- floor of the Radio Centre Building rently being worked out by his was declared a total loss. organization and would be made WDMG's chief engineer, Al Wood- faces, acts figures wins _ available to all subscribers within son and his assistant, Clem Vaughan, ú the near future. worked many extra hours to keep a' N It was recalled that several years the station going. Other depart- ago the A. C. Nielsen Co. had ments were also busy on a full worked on a system for measuring schedule. `. the results of listeners' habits with Downing Musgrove, president, and to respect to their purchase of prod- Brody Timm, general manager, have AMERICANS, Ea'c n ucts sponsored on network pro- announced that building plans for V Q the new station will be .`t. co) grams. However, the Nielsen sys- decided upon y..v I tem failed to gain sufficient support at an early date. ,. to warrant its being put to actual SPEAK UP! "A use. Agency Art Exhibit Q The fifth annual exhibit of paint- n ow -tr KIT, Yakima, Joins NBC ings and drawings by Benton & 10:45 -11:00 P. M. KIT, Yakima, Wash., will become Bowles, Inc. began yesterday at the the 72nd affiliate of NBC on Jan. 1, agency's offices, 444 Madison Ave. MONDAY 1950, it was announced yesterday The show will run for two weeks by Easton C. Wooley, director of and displays non -commercial work NBC stations department. Owned of the agency's art department. (C) by Carl E. Haymond, KIT broad -' Paintings by persons in other de- casts on 5,000 watts during the day partments are also included this -'e (I) and 1,000 watts at night. year. A series of inspiring, informative No prizes are awarded for the art N Stork News pieces but the event gives the agen- talks by prominent Americans. Taylor Grant, editor -narrator on cy an opportunity to meet with its ABC's Edition," became friends. The show was first started These excellent public service pro- "Headline in 1945. a father for the third time last Sunday with the birth of a son, grams are available for sponsor- to Wayne Terrance at South Nassau Set Sales Increasing (L. I.) Hospital. The Grants also ship on WINS. Variety says: daughter, Mary Letitia, age Montreal-Radios are still selling have a on the increase in 13; and another son, Taylor Jr., 11. Canada. Producers "Commercial Possibilities Are C sold 49,568 sets in August, valued n at $3,383,122, compared with 45,752 Good." CD Listeners Prosecuted sets, valued at $3,350,483, in August tn Montreal -A total of 7,573 Cana- of last year, the Bureau of Statistics dians have been prosecuted since reports. January 1 for having allegedly failed Sales for the first eight months to take out radio licenses, it has of the year were 396,559 sets, worth Q been disclosed in a Government $28,093,312, compared with 271,485 n return tabled in the Canadian House sets valued at $23,459,950 in the CROSIEY BROAOCASTIBC°CDRPpRATION (AI of Commons. I same period of 1948. 4 Friday, December 2, RADIO DAILY 1949 l'

Bryson Steps Down, Radio's Future Okay, Mickelson In, At CBS Broadcaster Reports

(Continued from Page 1) CBS Counselor of Public Affairs, (Continued from Page 1) up all kinds of highs in advertiser asked to be re- billings. lieved of his ad- In the case of Trenton, ministrative and which is on the fringe of TV reception from both New York and counseling du- Man :(bout .WUH17 1 ttell. . . ties to devote Philadelphia, WTTM national spot ,, FRIDAYDREAMING: "The Railroad Hour" is heard on business is up over 50 per cent and more attention local business to broadcasting. 7 NBC but the progressive New York Central carries car cards on well ahead of the same period last year, he said, and writing, and Brewster division commuter trains advertising the show as an ABC teaching. He will added: attraction.... Wendy Barrie's new AEC contract for both and TV continue at CBS AM "Sure, TV is going to grow, but as a broadcaster. can gross her $150.000 when sold out. A female Godfrey in the making. I predict that its growth will be more Mickelson has . . . When the "Dr. Christian" shcw comes east a-ter the first of the at the expense of other media than of radio. In the vast field of been with WCCO year, it'll take a test fling at TV with Jahn Wilkinson, of McCann- since 1943. He daytime radio, for example, TV Erickson, directing. . . . Herb Sanford, former N. W. Ayer producer was a news- won't make any real dent until BRYSON paperman, pub- and veepee in H'wood, joining CBS-TV here in N. Y. . . . Continental the vacuum cleaner manufacturers licity director and journalism school Baking Co. planning an hour radio shcw on CBS pugging importance to figure out a way to hook up a 60- inch screen to of teacher prior to entering radio at econcmy of small business.... Mickey Rooney set for "Suspense" on the the handle the WCCO. He has _leaner, from which no housewife 8th, and then comes on to N. Y. of just finished a for "Cavalcade America" on the , an take time out during her busy term as presi- 13th.... American Medical Ass'n planning a nationwide ad campaign day to look at TV for very long dent of the Na- in '50 to back its fight against socialized medicine. . . . Roger Kay without courting divorce. tional Associa- planning an hour-long video series for Paul Lukas tagged "The Cheater." "Grave Misconception" tion of Radio News Directors. ... The Bill Snapers (Eleanor Kilgallen) have named her Susan Dorothy. "There is a grave misconception ... At Lindy's, Jack Gilford's companion was wondering why a waiter about the TV -AM relittionship. Too In announcing many people, Dr. Bryson's res- was acting so polite to them. "Why shouldn't he be pcl:te to us ?" including those in the broadcasting business, think of TV ignation, Taylor explained Gilford. "This isn't his table." said, "We are as radio with pictures. Actually the happy that Dr. * * r * two media are entirely different in Bryson will con- Making her mark in radio and TV circles through concept and execution. Radio has one element that can tinue in associa- sheer ability and talent land not via her famous name) is Jac- never be sup- tion plied by TV -an all- encompassing with CBS queline Billingsley, blue -eyed of as a broadcast- lively blonde daughter the Stork intimacy. Radio is infinitely more er." MICICELSON Club prop. Jackie has been heard on most of the top soapers personal than TV. It requires the such as "Stella Dallas," "Perry Mason," "Front Page Farrell," etc. listener to draw on his own imag- Look for her be one of TV's brighter ingenues. ination to envison the dramatic Hollywood's New to scene, the comedy sketch, the news * * * * commentator recreating a graphic TIM MARKSMANSHIP: TV producers live in a clock -eyed story. Radio serves as an accom- UOIJATItÏ world, ... The most marked advance in the 1950 TV shows will be on paniment to almost every phase of LIII human life, not to mention away - the price tags. . . . The AM policy toward TV is more -or -less of an from -home activity, such as driving, endowment policy. . . . Those evening gowns worn on TV are the picnicing, etc., which are beyond llOTH; revelation type -low and behold. . . . Fight clubs are asking bigger the scope of TV's potential influence. TV percentages hoping to make money hand over fist. . . . Never It is all- pervasive, pleasantly inescapable. scold your child for copying from another kid's paper during school The Country Club Hotel occu- "TV, on the exams. He may grow up to be a successful TV producer. other hand, demands pies a magnificent location in your undivided attention. It pulls the heart of the exclusive Wil- * * ír your concentrated interests right MAIN STREET TREATS: Herb Shriner's five -minute into the picture tube and demands shire residential district ... ad- nitely session for Philip Morris.... Peter Donald's kiddie record that you hold it there until you or your oculist cry uncle." jacent to Wilshire Country album, "Chummy." . . . "Party Games," a boon for harassed Broadcasting is due for a - edited by Maggi McNellis and Hubie Boscowitz. whole- Club and overlooking the ex- party givers sale readjustment as a result of TV panse of its gorgeous fairways ... The Mariners Quartet on the Godfrey TV'er.... Ed Farley's growth, predicted Mark, with the and greens. music -making at the Meadowbrook. . . . Hank Sylvern's high - .2nd result that both radio and TV grade musical arrangements and batoning on "This is Show Busi- will be firmly entrenched as the two most potent forces ness." rollicking in "Texas, Li'1 Darlin'." for human per- Rates from $6.00 up. Sin- ... Danny Scholl's suasion in the history of mankind. gle Kitchenette Apart- * * 'ir * SMALL TALK: Menasha Skulnik, the great comedian of the ments Available by Week Yiddish theater, In anticipation of his own TV series, will make a guest Dairy Firm Contracts or Month. shot on "This Is Show Business" Sunday.. , . Also on the show will For Tex And Jinx Seq be John Cameron Swayze. one of the better TV news commentators. Frederick Lowenfels & Son have Baird introducing a new tune, "New York Blues," the ... Eugenie on purchased a part of the Tex and Paul Whiteman revue Sunday. Lyrics of the tune were penned by Jinx program over WNBC to ad- COUIT1ti (1111 Herb Rikles, editor of TeleVision Guide.... Leo De Lyon gets his big vertise their Hotel Bar Butter. H'wood cabaret break on the 13th when he opens at the Mocambo. John C. Warren. sales manager of the station announced yesterday. Recommended Reading: Carol Hughes' article in the current Coronet the contract is for 13 weeks and HOTEL tagged "What's the Secret of King Arthur Godfrey?" ... Larry Markes covers the 9:00 to 9:15 portion of 445 North Rossmore Avenue (Vine St.) set as one of the comedy writers for the Kay Kyser TV'er.... Winnie the show on Wednesdays and Fri- Hollywood 4, Calif. Garrett sums up radio gagwriters this way: He whose laughs last days. The first broadcast under the new sponsors is today. The adver- Telephone H011ywood 92701 lifts best. tising was placed by the Al Paul 1 ír Yi t} Lefton Agency. What other Christmas present can you name that...

... you wouldn't want to exchange ... comes in so handy on rainy days

... never wears out .. keeps increasing in value

... is so quick and easy to buy ... pleases everyone on your list ()) AND ... gives itself all over again avings 0) onds (with interest) ten years later? Automatic Saving is Sure Saving

THIS SPACE CONTRIBUTED BY RADIO DAILY s Friday, December 2, 194! A D I O DAILY 'Freedom With Responsibility' AGENCIES (0115T -TO- COAST Stressed By Coy At Amherst MARTIN J. MURPHY has become Labor Reports Aired a senior time buyer with Young ( Continued from Page 1) Detroit, Mich. -WDET airs sum- & Rubicam, Inc. He was formerly with AM stations. In an address at six," he said. "And so far as I maries on the World Labor Con- with Pedlar & Ryan and Ruthrauff Amherst College he said "It is en- know all of them were adjusted ferences now being held in London and Ryan. tirely possible that the conditions during the progress of the cam- to organize a new, free non -comin FM and television are sufficiently paign. munist world labor organization. C. H. KIBBEE has been appointed different from those in AM that "You must bear in mind that not The reports on the meetings are assistant treasurer and secretary of other or additional regulations are only did the older political parties aired Tuesday through Saturday, at , Philip Morris & Co. Kibbee has needed to protect against monop- get equal time for their candidates, 6:25 pm.. by Harold Hutchinson, been assistant treasurer of the oly." but the new political parties -the labor editor of the "London Daily American Airlines for the last four Coy spoke on the general sub- parties of Governor Thurmond of Mirror." The weekly resumes of years. He will assist the company's ject of the First Amendment, and South Carolina and Henry Wallace the conference proceedings, also chief financial officer. L. G. Hanson. freedom of radio. He reviewed re- of New York -likewise received done in London, are also being ent Commission history with re- equal treatment with the older po- broadcast on Sundays at 5 p.m., to the network problem, the and are handled in the British KANNENGIESSER & CO. has tard litical parties. Minority parties do "Mayflower" decision, newspaper not have to establish themselves be- capital by BBC's Labor Specialist, chosen Paris & Peart to promote George Darling. Kanana banana flakes, a new ownership of radio stations, give- fore they have access to American syrup away programs, the rights of labor product, effective Jan. 1. radio." unions to time on the air, and the He pointed to the difference in KBON Signs Members blue book. operation between many violently Omaha, Neb.- Beverly Bush has CIBA COMPANY, INC., chemical joined the KBON staff in the pub- "It Is Human Nature" partisan newspapers and the radio producers, has named Briggs & licity and promotion department, "It is human nature," Coy said, stations they own. This difference, and Eric Ross has joined Varley, Inc. Joseph Boland. Jr. is he said, "is not due to any self - the sales the account executive. "to want freedom without respon- department. sibility." He stressed the importance restraint inherent in the operation of assumption of responsibility by of a radio station, but rather can be "Over -Sixty Club" Parties Bojangles Tribute Set broadcasters, and explained that the attributed almost entirely to the Stamford, Conn.-Monthly birth- "Blue Book" represented the Com- legislative mandate that radio sta- day parties of the "Over-Sixty Club" WMCA will run a tribute to Bill tions must treat all political parties "Bojangles" Robinson this Sunday, mission's notice that it would ex- are being scheduled by WSTC and pect broadcasters to exercise their fairly.' WSTC -FM. The Stamford Home for December 4, from 4:30 to 5:00 p.m. the Aged Ed Sullivan will narrate the show responsibility for the public inter- Clarifies "Restriction sponsors the organization which est. membership which is limited to all includes sequences from Rob - Coy said he "would of course be residents who inson's life and tributes paid to The FCC leader added that "for the first to agree that some of the are 60 or over. Birth- him these efforts to expand the public day celebrants are special guests by Mayor O'Dwyer and Rev. Comr rission's actions restrict the each Adam Clayton Powell. Bubbles, of interest concept for the benefit of licensee's freedom. They restrict during program. The club was 150 million American people as designed to provide social contact the team of Buck and Bubbles, will his freedom to be unfair. They re- for lonesome portray Robinson in the dramati- opposed to the unbridled freedom rtrict his freedom to use his pub- older people. zation. of expression for broadcasters, the licly -owned frequency for his own Commission was widely applauded KFH Lad With Heidt whims, or caprices. They abridge Wichita, Kan. Larry Patterson, by many elements in our society his freedom to use a scarce fre- 21- year - which had been gravely concerned -old vocalist on the half - quency that belongs to all the peo- hour "Five O'Clock Date" heard with the increasing degradation of 21e to dole out time to his pets or over rfitc[a,/ service. The president of the Na- KFH and KFH -FM, five days Send to use it for himself and his own a week, will appear with the Horace tional Association of Broadcasters. nterests and to withhold it from however, promptly branded the Heidt Christmas Night Show broad- ;hose groups with whom he hap- casting from New York City. Larry t Commissioners as violators of the pens to differ. They abridge his appeared raetin Jo- First Amendment, stooges for the on the talent show several freedom to dodge his responsibility weeks ago in Memphis, Tenn., December 2 communists' 'obfuscators,' 'intellec- after to operate his station as an open tieing for first place in Earl Glade Dorothy Andrews tual smart -alecks,' 'professional ap- the local forum for all the conflicting inter - contest, and was paid tribute by Bernice Judis Bill Perry peasers,' 'guileful men; 'astigmatic asts of the community instead of as Heidt, perverters of who booked him for the Homer Smith Peter C. Goldmark society.' a private chattel to do with as he Christmas night broadcast. Ed Bums Bob Convey "The Commission has somehow will. They abridge his freedom to Linda Ellen Kessler managed to survive these charac- evade his responsibilities as terizations." a this industry, as in other enter- December 3 trustee. prises, there always will be those Connie Boswell Rosaline Greene Likes Pennsylvania Decision "For my part, I conceive it my who are willing to sacrifice prin- Kathleen Stewart Charlie Pittman Coy hailed the recent Pennsylva- duty to make every effort to cur- ciple for private advantage. Charles F. McCarthy nia decision holding that TV pro- tail the freedom of radio station "Further, the industry cannot be licensees to be December 4 grams are not censorable by a unfair or to use counted on to discipline itself or Charlie Basch Helen Baylis state body before broadcast as a their licenses solely for their own to see to it that its members do Ann Morath Isabel Randolph "clear and unmistakable" interpre- private benefit rather than for the not impose arbitrary restrictions Larry Rothman Bill Slater tation of the Communications Act public interest." on free access to radio facilities. Charles G. Burke as written. The issue here is similar, Coy declared, however, that "de- Only the Government can prevent spite deviations and derelictions December 5 he said, to the issue involved in at- such arbitrary restrictions. But it tempts by broadcasters to censor po- such as I have discussed, the total must have the aid of an enlightened Archer Gibson Lyn Murray performance of American broad- Ned Tufts Jean Sothern litical speeches, and added: "The public on this score. For the private Act says there shall be no censor- casting has resulted in the presenta- pressure groups that exist are rarely December 6 tion of a breadth and diversification interested in Ira Gershwin Land ship; the Commission says there seeing that all sides Jeannette shall be no censorship; Judge Kirk- of opposing viewpoints that has are fairly treated -they are anxious Agnes Moorehead John Ravencrof established it as a people's forum to see Gertrude patrick (in Pennsylvania) says that their own point of view Gordon Sachs there shall be no censorship." of high utility to the functioning of is presented to the public. Thus, an Ernest E. Stem Coy had praise for broadcasters our Democracy." organized and informed public is L. Van Volkenburg J. for their able handling of the dif- Wants Vigilance Against Abuse doubly necessary for a truly free December 7 ficult problems arising over the Turning to the problem of restric- radio -to make sure that the Gov- Bob Brown Viola Philo allocation of time for political tions on freedom by Government, ernment shows no tendency to util- Arch Oboler Al S ^henkeim broadcasts. He said he thinks the Coy said eternal vigilance Ls es- ize its licensing power as a means James Joseph McCann industry has made its best record sential to guard against abuse of of controlling radio and to aid the December 8 in this field, as it seeks to practice power by Government. But he ad- Government in its efforts to re- John Babb Mary Patton the equal treatment principle. ded that it is not safe "to rely on move any arbitrary restrictions on Frankle Basch Lionel Colton "In the heated presidential cam- the broadcasting industry alone to the free use of radio that may be Howard Meighan paign of 1948 the complaints reach- resist any tendency to undue con- advanced by the industry or pres- ing the FCC numbered less than trol of access to radio facilities. In sure groups." *EL ILIF

Section of RADIO DAILY, Friday, December 2, 1949 - TELEVISION DAILY is fully protected by register and copyright PUBLIC SEEKING `TV -TEST' SETS Would Aid FCC In TELE TOPICS John Allen TV Head Circulation Boost Hearst Radio chief Tom Brooks "Field -Judging" yesterday predicted that Balti- more, now 100,000 re. Polychrome ENCOURAGED BY favorable press re- For Lever Brothers boasting ceivers, will have 150,000 by ception of the new Paul Whiteman spring and 200.000 by next fall. Washington Bureau of RADIO DAILY show and mentions of the production ad- John R. Allen has been named winter. He attributed part of the Washington -The FCC has had a vantages of its huge 66th Street studio, of to fill the newly- created post credit for the boost to manager raft of requests from the general ABC is planning to make fuller use of Lever Bros., television manager for Harold Burke's 60- hours -a -week public for placements of color sets the converted stable when the 1950 it was announced yesterday by program sked on WBAL -TV. during the field testing the Corn - budget goes into effect. Several new of James A. Barnett, vice -president Brooks said that overall output mission has asked. Indicative of shows are in the works as well as re- of adver- the company in charge next year will reach 4,000.000 high public interest. hundreds of vamped formats for some present airers told of four other tising, who also sets, all of which will be chan- pdople have sought, on the basis of which will be changed to make use of adver- appointments to the Lever nelled into existing markets. reports in the general press, to the facilities. The web has spent piles tising division, all effective Dec. 5. have demonstrator sets installed in of dough on studio facilities- witness the Allen will come to Lever from their homes. 66th St. installation and the old Vitagraph Grant Advertising Agency, New Actually, there are probably not lot in Hollywood, which dwarfs the N. Y. York, where he is vice -president in more than a dozen sets which could building -in the belief that they will pay charge of TV. He will coordinate "Crusade" Films Sold be installed at this time. A mere off in the long run. This has been recog- and supervise all Lever video ac- handful of sets have been readied nized in the trade for some time now, and tivities. both by CBS and RCA, with no yesterday it was spread to the general Howard R. Bloomquist, advertis- By Two ABC Outlets definite indication on the sets pre- press by John Crosby in his syndicated ing manager of the Toni Company, pared by Color Television. Inc. column. Speaking of the ABC studio he Chicago, Illinois, will join Lever as The Detroit Edison Company has Arco Electronics has applauded said: "It is one of the few spots in cen- advertising manager for a group signed with WXYZ -TV as sponsor the Commission's decision to have tral Manhattan with enough ceiling height of Lever brands. Appointed as ad- of the entire 26 -week series of the public participate in field test- and floor space to give the electricians vertising manager for another group Dwight D. Eisenhower's "Crusade ing, and has spoken of making and cameramen a little elbow room. The of Lever brands is George B. Smith, In Europe" starting in early Jan- available kits containing the com- Whiteman show is evidence that ABC's who will come to Lever Brothers uary, it was announced yesterday ponents for conversion of present heavy investment on 66th Street may from his post as package goods ac- by James G. Riddell, general man- home sets to color -or for construe- eventually pay dividends." . ABC recount executive with Foote, Cone & ager of the station. The "Crusade ton of color sets. As vet, however, ceived a backhanded compliment in this Belding, New York. In Europe" video sale marks the there is no indication that curh kits respect last spring when an agency, about Named as assistant advertising first in a series of sales of the co- can be readied in the near future. to debut a major variety show on another manager for a group of Lever operatively sponsored program, ac- web, asked ABC if they could originate brands is Paul Laidley, Jr., now cording to ABC. the stanza at the ABC plant. The web's with the Fred Gardner Agency. The films will be sponsored by Fifth Annual TV Institute answer was, of course, "Sure, if you place George T. Duram, now media di- Stromberg - Carlson over WHAM - Expected To Draw 1,000 the show on ABC." Contract had already rector, New York office, of Dancer - TV, ABC's Rochester, N. Y. TV af- been signed with the other net, however, Fitzgerald- Sample, Inc., has been filiate starting during the second About 1,000 industry registrants and the program went on from a theater. appointed media director for the week in January. The WHAM-TV from all parts of the country are Lever organization. account was placed directly. expected to attend the fifth annual show MILTON BERLE will make his first ap- Television Institute and trade to be held at the Hotel New Yorker, pearance on CBS tonite when he Industry Leaders To Attend Feb. 6-8, according to Irwin A. takes part in an hour -long variety show Shane, general chairman of the originating at a new Winston Television event and publisher of Televisor, Store in Flatbush, 1I p.m. Pickup will be which sponsors the meet. bankrolled by the store and will include Second Chicago TV Confab An additional 50,000 persons are Henny Youngman, Vincent Lopez, Sam expected to visit the two floors of , Levenson, Esy Morales Chicago second annual Tele- WBKB, has been and representatives -The "Red" Quinlan, receiver and equipment displays of the major vision Conference sponsored by the for set manufacturers. Produc- appointed publicity director the open to the public, Shane said. tion is handled Chicago Television Council to be being by Scheck, Dahlman conference. The Institute will be combined and Black. . held March 6 -8 is to The terrible fate of a expected draw Harvey said: with the annual Television Film producer who top executives from "We to r 'TV revised an author's work all over the expect have the same Conference, which is expected to is the theme of a drama written by Fred country, according to George Har- earnest group of executives who vey, WGN draw some 500 representatives of Coe, NBC manager of new program de- -TV sales manager, presi- were present last year as well as film dent of the local TV producers. distributors and di- velopment, to be aired on "Lights Out" council group. scores of new managers, account rectors of stations and agencies. The `Monday nite. Script was Harvey said that FCC Chairman executives, program directors, inde- adapted for tele film sessions will be held Feb. 8. by staffer Ethel Frank. Wayne Coy, Allan B. Du Mont, pendent producers and TV engi- Panel speakers at the Institute Senator Edwin C. Johnson and neers who are all now getting their other nationally will include representatives of the known figures have baptism of fire in this business." FCC, stations, networks, agencies, 'I ARAINE DAY arrived from the Coast been invited to attend. He added: "It was vastly stimu- yesterday with advertisers, producers, manufac- Mr, Durocher to make Short cuts to video progress with lating last year to see so many turers, researchers and engineering her TV bow opposite Peter Lind Hayes on case histories, practical tips on man- executives share their television ex- and education groups. ,'Inside U.S.A." next week.... Nine Sat - agement, production and engineer- perience with others. We expect irday nite Roller Derby remotes from vari- ing will be the aim of this year's to achieve the same forward spirit tus points in New Jersey will be aired by meeting, Harvey said. this year. No words will be wasted. Makes Bid For Plant ABC beginning Jan. 21.... John Horst - He pointed out eleven panel dis- Abstract speeches and blue -sky talk Chicago -A bid of $1,250,000 has onano, Jr., formerly with WCAU -TV, has cussions have already been sched- will have no part in our 1950 con- been made for the plant of the noved to WOR -TV as assistant director uled and plans are for three lun- ference. We want to learn how bankrupt Majestic Radio and Tele- m sports remotes. . New series of cheons, each being addressed by a 'John' does it and `John,' in turn, vision Corp. in Elgin, Illinois. A l'epsi Cola spots, combining live action figure of national prominence. Kay can add to his own fund of expe- Chicago attorney, Joseph Schwartz, ' vith stop motion, has been completed by Kennelly, Olian Advertising, Chi- rience by attending the 1950 con- made the offer, but refused to say i 'arra for the Biow agency. cago, is in charge of reservations. ference." whom he v+as representing. 4/114T1/4:, AU' f FAA Section of RADIO DAILY, Friday, Dee. 2. 1949

Complete AM -FM Sahleff To Manage AUTO - CITY'S MOBILE TELE For Hotels By RCA G. E. Receiver Div.

Hotel radio and sound distribu- Syracuse. N. Y.-Willard H. Sah- tion Systems. radically different lofT will assume the post of man- from previous equipment of this ager of the General Electric Co. ° _ _ receiver type, has been announced by the ! division at Electronics Park Sound Products Section of the RCA / here the first of the year, according Engineering Products Department. to an announcement made by Dr. The complete new line. designed W. R. G. Baker. G.E. vice -president for either revenue or non -revenue and general manager of its elec- operation. employ up to six pro- tronics department. gram channels. Normally four of Sahlofi comes to his new post these channels are tuned to the with G.E. with top merchandising four radio networks. a fifth channel and executive experience, having transmits entertainment from a local formerly been merchandise man- station or from the hotel's dining ager and a vice -president for Mont- room or cocktail lounge. and thc gomery Ward & Company and more sixth may be tuned to an FM sta- recently president of the National tion or used for music service or Enameling & Stamping Company. reproduction of recorded material. The G.E. receiver division, which The systems also provide a general he will manage. engineers and and emergency announcem -int me- builds a wide variety of radios, dium for use by the hotel man- radio -phonograph combinations. and agement. TV receivers for the public, and parts for other manufacturers and The new sound systems consist Leaders or the Radio Farm Director's Association who used the . distributors. of basic units which can be com- WJR in charge cf the mobile studio, and Phil Alampi, WJZ, new sec - A native of Kingston, N. Y , Sah- bined in building -block style to side the mobile unit. They are tl. to r.r: Wallace Kadderly, KGW, loff is a graduate of Rutgers Uni- meet requirements. Some 59 pack- retiring president of the RFD; Roy Battles, WLW, newly elected versity. From 1930 to 1933 he was aged "blocks" may be chosen and president; Chris Mack. WNAX, new vice -president; Marshall Wells. advertising manager of the Perth used in combination to provide WJR in charge of the mobile studio, and Phil Alampi, WJZ, new sec- Amboy, N. J., Evening News and varying for hotel of any facilities a retary. During first two days of the 4 - H Club then became a buyer, specializing size, the Congress, the old or new. Goodwill Station's mobile unit accommodated 25 different stations in housewares and appliances for The varied equipment which com- from 14 states. L Bamberger & Company, Newark. prises the new systems has been N. J. Subsequently he became asso- tried and tested in the Fort Hayes Skywave Recording Equip. Aerovox Corp. Acquires I dated with Montgomery Ward, leav- Hotel at Columbus, Ohio, and has ing there to become president of the been checked and approved by the Seen At Canada NARBC Electrical Reactance Co. National Enameling & Stamping Co. National Board of Fire Under- at Milwaukee, Wis., in May, 1949, writers, RCA disclosed. Montreal - Claiming no equiva- All outstanding stock of Electri- the position he held until his new lent to any other type of equipment cal Reactance Company has been appointment at G.E. like it in the world. the latest purchased by Averovox Corpora- electronic device for measuring tion. New Bedford, Mass., it was Et1GIt1EER5- skywave signals from radio broad- announced by W. Myron Owen. casting stations was on view here Aerovox president. Electrical Reac- EIIGItIEERS- COt15ULTAIITS last week, to delegates to the cur- .3nce, with plants at Franklinville. rent North American Regional N. Y., Jessup, Pa., and Myrtll Broadcasting Conference at the Beach, S. C., will be operated as a CoIISULTAnTS Windsor Hotel, The equipment was wholly -owned subsidiary under the designed by W. B. Smith. engineer continuing management of Charles RALPH B. AUSTRIAN in charge of the Radio Standards E. Krampf as president, who also Laboratory of the Federal Depart- becomes a director of Aerovox McNARY & WRATHALL Television Consultant ment of Transport. Called skywave Corporation. RADIO ENGINEERS 1270 recording equipment, it is designed According to Owen, "This acquisi- AVENUE OF THE AMERICAS 906 Natl. Press Bldg. 1407 Pacific Ave. NEW YORK 20, N. Y. to make assignments of new broad- tion places Aerovox in the unique casting stations, and to change other position of being the only producer Washington 4, D. C. Santa Cruz, Cal. Tel.: CO. 5 -6848 stations in operation without in- of a complete line of fixed capaci- Member AFCCE creasing interference. tors."

A. R. BITTER PRODUCTI011 PAR ADE I L. W. ANDREWS, INC. Consulting Radio Engineers RADIO CONSULTANTS 4125 MONROE STREET Trio Yagi For Fringe Areas Philco Accessory Products 219 WHITAKER BLDG. TOLEDO 6. OHIO A new Yagi, double folded dipole Three types of biconical tele TV antenna. which the Trio Manu- aerials. for installations requiring DAVENPORT, IOWA Tel.: Kingswood 7631 facturing Company, Griggsville, Ill. outdoor antennas, six handy align- Phone 2 -7824

claims provides improved perform- ment jigs for simplifying the servi.. - ance with unusually light weight, ing of Philo tele receivers, and the has just been announced. The an- Philco Model M -20 three -speed rec- WILLIAM L. FOSS, Inc. tenna is available for each of the ord changer and 45 rpm record GEORGE P. ADAIR Formerly Colton It Foss, Inc. 12 TV channels, although consider- adapter dis -s and non -slip driver Radio Engineering Consultants able gain is achieved on adjacent are among the new produ "ts which EXecutive 1230 927 15th St., N.W. REpublic 3883 channels. The double folded dipole arc now being mad" available to EXecutive 5851 feature permits exact impedance the public through Phil -o dealers, 1833 M STREET, N.W. WASHINGTON, D. C. matching to conventional 300 ohm ¡according to Jack Cherry, sales WASHINGTON 6, D. C. line. manager, Philco accessory division The National Daily Newspaper of Commercial Radio and Television

VOL. 49, NO. 42 NEW YORK, MONDAY, DECEMBER 5, 1949 TEN CENTS RADIO BUSINESS OUTLOOK SURVEYED

FCC High Court Brief WTOP Giveaway Roundup Opinion Indicates Washington - A new give- Optimism away prize is offered by WTOP, Favors Plea Washington for the annual "flow- Regarding 1950 Sales Prospects; Georgia ing egg -nog bowl" party of the Washington Advertising Club, Spot Business Looks Washington Bureau of RADIO DAILY December 20. Manager John S. Good Washington -The FCC filed with Hayes donated "one the Supreme Court at the weekend has prime aged in - the - audience station A slight decline in an amicus curiae brief in support of network break, Class A. Time, worth $60 the State of Georgia's appeal from RCA's Two Dividends radio commercial sales, an . . . . to any advertiser." a Georgia Supreme Court decision increase in national spot rev- directing payment of 15 per cent Total Over 10 Million enue, increased local radio of the gross of WGST to Southern sales and a heavy increase Broadcasters, Inc. The case arose in when SBI, a management group K -F To Sign For First The Radio Corporation Of Amer- TV business are forecast headed by Sam Pickard, former ica Friday declared dividends of 50 for 1950 as a result of a sur- CBS and Federal Radio Commission cents per share on common stock, vey of networks, agencies and official, insisted upon collecting ac- Labor Network Show and 871/2 cents a share on first pre- allied fields completed on ferred stock, it was announced by Fri- (Continued on Page 6) day by RADIO DAILY. Based Kaiser- Fraser will sign a contract David Sarnoff, chairman of the Toni, Metropolitan Life within the next few days sponsor- board. The common stock dividend (Continued on Page 6) ing the first program to use the is payable in cash on January 23, Renew CBS Programs entire facilities of the Labor Liberal and the. first preferred stock divi- Network, an FM web, comprised of dend is payable in cash on January (BC Radio -Revenue "Give and Take," CBS network six stations. 3, he said. audience participation show, has The contract calls for the show With these declarations, the total been renewed by the Toni Com- to be aired on a five -day -a -week (Continued on Page 4) Tripled In Ten Years pany, Chi "ago, and "Eric Sevareid basis for fifty -two weeks. No time And The News" has been renewed slot, format or length of running Two Symphony Airers Montreal - CBC's revenue from by the Metropolitan Life Insurance time for the show has as yet been commercial programs has increased Company, it was announced Friday. announced. Skedded By Mutual from $773,521 in 1939 -40 to $2,217,129 "Give and Take" is a half -hour Kaiser -Fraser Corp., will be spon- at the end of the last fiscal year, it Saturday afternoon CBS feature Mutual will feature, was disclosed last week in a return (Continued on Page 8) starting in starring John Reed King as emcee, January, 1950. the Oklahoma Sym- tabled in the Canadian House of , and "Eric Sevareid And The News" phony Orchestra, conducted by Vic- Commons for John Diefenbaker is a five -a -week late afternoon airer. WPEN Completes Plans tor Allesandro, and the Los Angeles (P. C. -Lake Centre). The return Foote, Cone and Belding is the For Scholarship Philharmonic Orchestra, conducted showed that in the fiscal year end- agency on the Toni account: Young Award by Alfred Wallenstein, in their own ed March 31, 1940, revenue from and Rubicam handle Metropolitan (Continued on Page 2) commercial programs was $773,521; Life Insurance Co. advertising. WPEN, in cooperation with Phil- adelphia's Poor Richard Club, is (Continued on Page 8) conducting the Benjamin Franklin "Voice" Requests ET WJR Declares Dividend Essay Contest for the fourth con- Of CBS Livestock Cover Ellit>on, Head Of ANA, Of 20 Cents Per secutive year among high school Joins TV Film Concern Share students in the Philly area. Subject The State Department has re of the contest is, George A. "How Would Ben- quested a transcription of WBBM's Paul S. Ellison has been named Richards, WJR, Detroit, jamin Franklin View A vice -president in charge chairman of the board, announced United half -hour program, "The Interna- of sales of that the board States Of Europe." tional Livestock Show" for re- Archer Productions, commercial of directors of WJR Boy and girl submitting best essay film and television producers, have voted a 20 cent per share stock broadcast over the "Voice Of Amer - New (Continued on Page 2) York, Lars ,Calonius, president, an- dividend payable December 22 to (Continued on Page 2) shareholders of record nounced yesterday. at the close Ellison is a former of business December 15. chairman of New York Water Emergency (Continued on Page 2) Yuletide Spirit Draws Aid From All Stations loilbliug Admission to the annual Christ- Dimitri Mitropoulos, in a sea mas Party cf the New York Pub- sonal debut with the New York licity New York City radio and tele- station in the past has used jingles Club will be a toy. All Philharmonic.Symphony over CBS those attending the festivities vision stations have joined the cam- for the UN, fire-prevention, and paign to publicize the city's water other public services. Dec. 11, will double in brass Dec. 19 at the Madison Hotel when he steps down from the will bring gifts shortage and the need for conserva- Jingles will also be used by WOR to be donated to tion. With 'conductor's podium to appear as WOR's fifth annual Children's water supplies reduced on station breaks. The songs were to less than one -half of normal be- first run by Bruce Eliot guest piano soloist playlno and Christmas Fund which supplies and Dan directing the first American toys and cause of a dry year, the measures McCullough on the B &D Club on clothes to nearly 9,000 have broadcast of Ernest Krenek's youngsters 74 become urgent. Saturdays at 4 p.m. In addition, the in hospitals in the "Concerto NO. 3 for Piano and Metropolitan area. To remind the public, WNEW has station is carrying spots on, news- produced a set of four songs to be casts and other programs. WOR- Orchestra. broadcast throughout the day. The (Continued on Page 6) 2 Monday, December RADIO DAILY 5, 1949

*401410,11111ff CORING AND GOING *

Vol. 49, No. 42 Monday, Dec. 5, 1949 10 Cts ROBERTA QUINLAN, vocalist, on Friday left LUCILLE BALL, star of "My Favorite Hus New York by plane for San Francisco, where band" on the Columbia network, back to JOHN W. ALICOATE . : Publisher on Saturday she acted as good -will representa- Hollywood following a visit of ten days in tive of Mohawk Carpet Mills Company on a New York. FRANK BURKE Editor KNBC television show On Sunday she was in Hollywood a on WILL O. MURRELL, prominent attorney of MARVIN KIRSCH . Business Manager for similar appearance KFI. She'll be back in New York tomorrow. Jacksonville, Fla., who is owner of WORZ, Published daily except Saturdays. Sundays Orlando, has returned to the Sunshine State and Holidays at 1501 Broadway, New York, EDDIE CANTOR is spending a few days in after a few days in Gothom discussing promo- (18), N. Y., by Radio Daily Corp., J. W New York. On Thursday of this week the tional matters. Alicoate, President. and Publisher; Donald M comedian will be honored by Hadassah. Mersereau, and General Manager; ERIC SEVAREID, Columbia network com- Treasurer DAVE GARROWAY, emcee and comedian mentator, returning from Montevallo, Ala., Marvin Kirsch. Vice -President; Chester B. featured on NBC, plans to be in New York Bahn, Vice -President; Charles A. Alicotte, where yesterday he delivered an address at the 16th and 17th of this month. Alabama State Women's College on the sub- Secretary. Terms (Postage free) United Washington." States (other than California) $10.00 one DWIGHT COOKE, of "You and Small Busi- lect, "The World from year; California, $15.00. Foreign, $15.00. ness" on CBS, will be in Washington tornor- Address all communications to Radio Daily. row, Wednesday and Thursday. His program DEAN FITZER, manager of WDAF, Kansas Mo., an affiliate of NBC, on Friday was 1501 Broadway. New York (18), N. Y. will emanate from the Nation's Capital on City, Phone WIsconsin 7.6336. 7.6337. 7.6338. those days. in conference at the network with Burton M. Crible address: Radaily, New York. Adams, of station relations. RALPH EDWARDS on Saturday was in Provi- dence, R. I., for the broadcast of "Truth or TONY MARTIN, singer, and his wife, CYD WEST COAST OFFICES for Holly- Allen Kushner. Manager Consequences." On Wednesday of this week CHARISSE, on Friday left by plane of Tony's engage- 6425 Hollywood Blvd Phone: Glad.tone 8436 he'll be in Washington to air "This Is Your wood following the close Life" at a meeting of the American Medical ment at the Roxy Theater and completion of WASHINGTON BUREAU Association. a number of recordings for Victor. Andrew H. Older, Chief 6417 Dahlonega Rd. Phone WIsconsin 3271 CHICAGO BUREAU Ellison, Head Of ANA, WPEN Completes Plans Hal Tate. Manager. 612 N. Michigan Ave. Joins TV Film Concern For Scholarship Award Phone: SUnerior 7 -1044 SOUTHWEST BUREAU (Continued from Page 1) (Continued from Page 1) Ever seen Paul Girard. Manager a $500 scholar- Tower Petroleum Bldg the Association of National Adver- will each receive Texas tisers and resigned recently as ex- ship from WPEN in cooperation Phone: Riverside 3518 -9 ecutive vice- president of Control with the Charles Morris Price Entered as second class matter. April S, Systems for Management, New School of Advertising and Journal- a Kudu? 1937, at the postofrice at New York. N. Y., of the winners will under the act of March 3, 1879. York ism. Teachers He has also served wth Sylvania receive U. S. Savings Bonds and You're looking at a picture of Electric Products, Inc., in various runners -up will get memberships one now. And those big horns of positions and was advertising mana- in the Franklin Institute. Presenta- his were to 'help him fend off tion of awards will be made Janu- ger of the Brunswick- Balke -Collen- trouble as he roamed the deserts der Co., Chicago. He is a former ary 17. FINANCIAL director of the Advertising Council, of Abyssinia. (December 21 Advertising Research Foundation There's a good way for you to and the Audit Bureau of Circula- Ted Malone Featured NEW YORK STOCK EXCHANGE fend sales troubles you Net tions. In New ABC Co -op off any High Low Close Chg. may be having in Baltimore. You ABC . 7 738 73' a blend Admiral Corp . 2958 29!/2 2934 + Ya Ted Malone will present just buy W- I -T -H, the BIG in- Am. Tel. & 14758 "Voice" Requests ET a Tel. 1471' 1475/g + 3/8 of poetry, tales, and stories on dependent with the BIG audience. CBS A 25 2434 25 + 1/4 new Monday through Friday ABC CBS B 1/4 Of CBS Livestock Cover 2458 241/4 241A - Monday, December regularly delivers Philco 30 291/4 30 + 7/e series beginning W -I -T -H Philco pfd. .. 84 831/2 83V2 12 11:15 p.m., EST. The quarter - - 1/2 (Continued from Page 1) at more listeners -per -dollar than any RCA Common 1278 1211 123/4 + 3ifi hour program will replace Joe Stewart -Warner 12 1178 121/' + 1 ica." Show, a recapitulation of Hasel's sports round -up and will other station in this rich, compe- Westinghouse 281.4 281/4 281/4 + 1 events at the International Live you can Westinghouse pfd 101 101 101 + 14 be offered to local sponsors on a titive market. That's why Zenith Radio 2978 Stock Exposition, was heard over 29 2934 + 7,e co -op basis. get such BIG results from so NEW YORK CURB EXCHANGE WBBM and the full CBS web last 1638 Plans for the program call for money on I -T -H. Hazeltine Corp 153á 161/4 + 34 Saturday. Included were tape -re- LITTLE W- Nat. Union Radio 258 2172 23/6 Malone to make week -end trips to + Ye cordings of interviews with exhib- OVER THE COUNTER world, recording So if you're interested in get- itors and guests plus spots around the Bid Asked descriptive interviews on tape. ting low -cost results from radio DuMont Lab. 133( 1434 highlights of major events. is now ABC Stromberg- Carlson 12 131/4 Malone heard over in Baltimore, call in your Head- WBBM Farm Director Harry Monday at 3:55 p.m., through Friday the full Campbell and News Editor, Julian EST, and on a transcribed show ley-Reed man and get Two Symphony Airers Bently collaborated with Bev Dean, Sundays at 10:15 p.m., EST. W -I -T -H story today. producer- director in constructing Skedded By Mutual the show. Bank Buys Time (Continued from Page 1) The Bank for Savings in the City programs, it was announced yes- American Oil Renews of New York will sponsor a radio terday. American Oil Company has re- show for the first time in its his- The coast -to -coast debut of the newed sponsorship of the "Carne- tory, "Top Tune Time," to be heard AM FM Oklahoma Symphony has been set gie Hall" concert series for an addi- over WMCA Monday through Fri- for January 11 from 10:30 to 11:00 tional 13 weeks starting early in day from 1:15 to 1:30 p.m. The f p.m.. and the hour -long presenta- January over ABC. Renewal marks 130 -year -old institution is being rep- tion of "Symphonies For Youth" two years of sponsorship for the resented by William Irving Hamil- by the Los Angeles Philharmonic series by American Oil. Agency is ton, Inc. The show will start on will resume on Saturday afternoons. Joseph Katz Company of Baltimore. January 9, 1950. Stanton To Ride The Goat Parsons Show Renewed Frank Stanton, president of CBS, Louella Parsons, broadcasting for W E AN will be initiated into Alpha Delta the Andrew Jergens Co., has been PLATTSBURG, N. yì'.4 Sigma, national honorary marketing renewed over 266 stations of the fraternity, 9 1 AMERICAN BRPADCASTING CO. Friday, Dec. at 6:30 ABC web effective Jan. for the p.m. at the Advertising Club, 23 next fifty -two weeks. Parsons has Baltimore 3, Maryland CONSISTENTLY SELLING T. I7E NORTH, Park Avenue, N. Y. C. He will be been sponsored by Jergens in the, TOM TINSLEY, President COUNTRY'S RICHEST MARKET the honor guest at the same time slot since 1945. Robert Repr tad by Headley -Reed Not. Rep. fraternity JOSEPH HERSHEY McGILLVRA, meeting. W, Orr Associates is the agency. 3 December 5, 1949 Monday, RADIO D A L v

* THE WEEK IN RADIO * 16th Dist. Members Optimistic By BILL SILAG SIXTEENTH DIST. NAB (south- J. Taylor, ABC news commentator, west), meeting in convention at denied FTC charges of "monopoly" Phoenix, found business good and in his Package Advertising Com- 1950 prospects even better, espe- pany operations. cially in the national spot field. The The transmitting tower of KHQ, group approved NAB decision to Spokane, Washington, was reported keep the BAB within the fold, and to have been crumpled in two by heard Maurice B. Mitchell, BAB severe winds in the northwest area director, give his famous "Mitch's over the week -end. Pitch" on "Increasing Radio's Share of Advertising Dollars," "National Prodded by the entry into thL f Spot Business," and "How to Turn drugs Justin market of the anti -histimine People into Customers." cold remedy advertisers stepped up Miller, NAB prexy, told the more their radio advertising, mostly in than 100 broadcasters in attendance the national spot field. The anti - that radio, and video, were on the histimines are also using consider- verge of prosperous years. He able amounts of spot advertising. pointed out that "more radios are Week -end listening increased dur- 1 being sold than ever before" dising November in the New York counting the theory that "video will area according to a Pulse survey put radio out of business." was heavy at FCC and program activity Commissioner Hyde told the most of the major webs and leading rJ that NARBA proceedings are at independents. . . . Capehart-Farns- ` "the critical stage" and took the worth took its first dip into network t NAB to task for the 4th Dist. reso- advertising when it signed to spon- lution calling for economic sanctions sor the one -shot "A Christmas 4 against Cuban broadcasters. Hyde Carol" over Mutual. Mutual also is chief U.S. delegate to NARBA. announced plans to broadcast the Five stations, WNYC, WOI, All -Star football game and WMGM WKAR, WNAD, and WHCU, rapped arrangements to present the FCC for failing to take action completed 1 New York metropolitan area college on a petition, filed a year ago, re- basketball games with a variety of questing a ruling to permit greater sponsors lined up.... "Town Meet- flexibility of time on the air. . . ing of The Air" will be streamlined Nov. 1 -7 ratings CBS led the Neilsen to a half -hour and "Quick As A with first seven spots in evening Flash" moved over to ABC from programming, eight of first ten day - MBS. and a clean 1 -2 -3 time positions Morgan Beatty scored a news - He Doesn't Let It Grow . . . NBC's sweep on Saturday. beat for NBC when he broadcast "NBC Theater" won the sole award first on- -scene description of National Council of Teachers of the the of the Dallas DC -6 airliner tragedy Under His Feet I 11 English. . . . R. W. Fordyce was by of which, incidently, was survived named general sales manager Dr. Luis de la Rosa, Mexican As- Bendix Radio Division ... and ra- Manicuring the lawn with a mechanized mower or trim- dio was lauded for its promotion sociation of Broadcasters prexy . . . and announcement that Gertrude ming the ears off a "shilly -shallying fuzzy- duzzy." he is of Xmas Seals. Berg would receive a B'nai B'rith award for her ceaseless efforts in a tireless worker who cuts through grass and the complex- interfaith understanding, Roy Battles, WLW farm director, promoting ities of big government with equal facility. was elected president of the Na- was made. Association of Radio Farm tional As a widely listened -to network news commentator, he Directors at the group's sixth an- The FCC approved a second stand- nual convention held at the Stevens ard broadcasting station for the brings his intense energy to bear nightly on "the top in Chicago. Also elected were Phil Virgin Islands and sanctioned the Alampi, WJZ, vice -president; and sales of WCHS, Charleston, W. Va., of the news as it looks from Washington." His aggressive Chris Mack, WNAX, secretary - and WDAD, Indiana, Pa. The com- reporting has built a weekly audience estimated at treasurer. Panel discussions oc- mission also granted construction cupied a major portion of the 175 permits to Watertown Radio, Inc., 13,500,000, great numbers of whom regard him with member group meeting and citations Watertown, Wisc. and Pemiscot esteem akin to religious fervor. were awarded to 17 farm directors Broadcasters, Inc., Caruthersville, who had served with that title for Mo. more than 10 years. Announcement A RADIO DAILY survey revealed Currently sponsored on more than 300 stations, his that the Association 'Handbook' that, while record sales are not up Lewis, program the original would soon be available, was made. to last year's, record buying trends broadcast -the Fulton Jr. -is Twenty -one New England stations are up over recent weeks. LPs "news co -op." It offers local advertisers network prestige formed the New England Broad- are leading the field in sales and casting System, a regional web, and 45 rpm buyers are growing, the at local time cost, with pro -rated talent cost. planned to sell the stations as a survey showed. unit or in part. Kettle- Carter, Bos- The UN Information Division an- Since there are more than 500 MBS stations, there may ton radio reps made the announce nounced plans to honor David Sar- ment. . Columbia University's noff, RCA chairman of the board, be an opening in your city. If you avant a ready -made "J" School was awarded a facsimile for his advocacy of "concepts of audience for a client (or yourself), investigate now. transmission and receiving system freedom to listen and freedom to to enable students to study in the look." . Johns -Manville renewed Check your local Mutual outlet - or the Co- operative field of electronic communications. "Bill Henry and the News" over Mutual Broadcasting System, Bill Murphy, GOP publicity chief Mutual and that web offered Lanny Program Department, died on Sunday; NBC vee -pee Wm. Ross as a special Xmas season 1440 Broadway, NYC 18 (or Tribune Tower, Chicago, 11). Hedges was named radio and TV co -op for local sponsors.... Trans- chairman of the 1950 New York World Airlines contracted for radio March of Dimes drive; and Henry advertising in eight cities. 4 Monday, December 5, 1949 RADIO DAILY

AGENCIES NEU! BUSINESS

NJ. LEIGH, chairman of the WNBK, Cleveland: Rini Wine Co., board, Einson - Freeman Com- Carpenter Advertising Agency; pany, Inc., today will speak before Kurtz Furniture Co., two spots the Advertising and Selling Course, weekly, 13 weeks; Ed Hibschman conducted by the Advertising Club Agency; Hudson Dealers of Cleve- of New York. His subject will be land, participating spots on Bob "Printed Salesmanship at Point of Man About Manhattan... Reed Show, three a week thru Sale." This meeting will be held at Gerst Advertising Agency; Reddi- the Engineering Societies Building, WEEK -END CUFF NOTES: Getting away from radio's old Wip Mfg. Co., one spot weekly, 13 weeks, Richard T. at 6:15 p.m. theory that Sat. is the loneliest Hite of the week, television is going Brandt Agency; Laundry Institute of Cleveland right ahead building it up into one of the week's strongest. Latest show ROBERT M. REUSCHLE has (Association of 18 Cleveland laun- joined McCann -Erickson as manager to be set for that nite is Ed Wynn when it bows in Jan. 7th for its dries) three participating spots of radio -television time buying. He new sponsor, Camel cigarettes. . . . Lux Radio Theater tonite unveils weekly on Bob Reed Show, Carr - Liggett Agency; Central was formerly with the Headley - "the prettiest 15. year -old girl in America," in conjunction with its 15th Cadillac, 10 -min. sports round -up following Reed Company, radio station rep- aná y celebration.... TV stations around the country are beefing p!enty resentatives. network football games; Duquesne about the "bloody murder mysteries" on television, especially since Brewing Co., one hour weekly AUTOMATIC BURNER CORP., many of them are offered while the youngsters are still cp and around. wrestling match from Cleveland Arena, Walker & manufacturer of oil burners, has Henny Youngman refers to himself now as "star of stage, radio thru Downing ... Agency; Domestic Sewmachine Co., engaged Olian Advertising Company and television mentions." DeWard Jones, former Radio City Music of Chicago as its agency. ... half -hour wekly participating on Hall publicist. has been named editor of the Writer's Journal. nat'l "Through the Kitchen Window," 13 weeks, & CORTLANDT LANGLEY will monthly devoted to every phase of the writing field. . . . Mannie thru Fuller Smith & Ross Agency; Dishmaster, form his own company to market Greenfield Associates only handled Jo Stafford's publicity on special one -min. announcements thru Clark & Rickert television programs. He has reassignment here in N. Y. Singer is handled nationally by Margaret signed as assistant to the president Agency; Pontiac, minutes and spots and director of subscriber service Ettinger office in H'wood.... Recommended reading: Harold Robbins' thru McManus, John & Adams of BMB. "The Dream Merchants " -finest novel on H'wood we've yet come Agency; Tenna -Rotor (Alliance Mfg. Co.); 15 min. "Top Views in Sports" across. . . . BMI's basketball team racking up quite a record in the (weekly) thru Foster & Davies THE RUBEROID COMPANY, Rockefeller Center Basketball League.... Jack Gilford knows a character maker of roofing and building ma- Agency; Ford Motor Co., half hour who's getting into TV on the ground floor. He's a porter in the base- program, "Big Ten Football Games," terials, has named Fuller & Smith & Ross, Inc. C. J. Dunham is the ment at CBS. thru J. Walter Thompson Agency. account executive. * * * * WTAM, Cleveland: Duquesne There's quite a human interest yarn behind Carlton Brewing Co., half -hour variety pro- LA PLAYA PRODUCTS, INC., gram, makers of professional hair color E. Morse's trip to Paris and Rome Dec. 22nd as international "Welcome Aboard," through Walker & Downing Agency; blenders, has named Grant Adver- Santa Claus for the Foster Parent's Plan for War Children. Morse Werks tising, Inc. Soap, 15 -min. program, "Meet the had adopted several of these unfortunates. One of them, a Menjous," five times a week, thru French youngstaer, had written him expressing her thanks but Ralph A. Jones Agency; Al Hender- JOHN R. BURR has joined Ward adding that she was more concerned over the fate of millions of son Show, five -minutes across -the- Wheelock Co., Inc., in an executive board, Vicks kids far less fortunate. Her note gave Morse the idea for Co., thru Morse Inter- capacity. He was formerly with other national, Inc.; Ford Motor Co., one Federal Advertising Agency, Inc., the trip and he's been collecting carloads of gifts on his "I Love min.'s and chain breaks, thru J. and McCann -Erickson, Inc. A Mystery" series on Mutual to take along with him. Walter Thompson; RKO Palace, * one min. spots, thru Gregory House LAWRENCE D'ALOISE has join- Agency; Carr Consolidated & Bis- ed Doherty, Clifford & Shenfield, THINKING OUT LOUD: Television will come of age when cuit Co., spots. Inc. as a copy writer. He was for- it begins to understand that the first three minutes of the show are the merly with J. Walter Thompson Co. key to allowing the set's knob to remain status quo. In flesh vaudeville, WENR, Chicago: The Atlas Brew- ing Company for Edelweiss through if you don't like the opening dumb act, that's just tough, brother. You KLORES & CARTER, INC., has the Olian Advertising Agency, Chi- been named by Hudson Dealers in paid your money and don't have your choice. Same goes for theater, cago, has ordered a one -hour pro- the New York area to handle ad- films. night clubs, etc. But let's not forget that in TV you can't "wait" gram entitled, "Musical Clipper." vertising in newspapers, local maga- to build interest. It has to be there from the opening gun. With seven The contract was signed for 39 weeks. The program features rec- zines, and television. stations going lull blast (except ABC -TV Monday- Tuesday), even the ords. A WENR staff announcer is laziest guy in the world will get up to toy with the dials. The very TENNESSEE VALLEY CHEM- handling the sixty- minute program ICAL CORP. has appointed Bu- least you can say about Berleo is that it's socko right at the start. It's to be heard each Saturday night from 12:00 chanan & Co. for Tev plastic starch okay to wait for the "second act" in legit, but drama on television midnight to 1:00 a.m. Swift & Company, ice and Tev wick deodorizer. News- must have punch from the opening scene. cream, thru papers, magazines and television Needham, Louis & Brorby, Chicago, will be used. * * * * three station breaks weekly for 52 THEY SAID IT: Russ Hodges is one of the two best weeks. DORIS O'HALLORAN has joined fight announcers of this generation -the other being Don Dun- the Federal Advertising Agency, phy, of course. -Frank Conniff. . . . If you were to ask who is RCA Declares Dividend; Inc., in the copy department. She the best -loved man in New York, I'd answer the question without was formerly with McCann- Erick- Total Over 10 Million son, Inc. hestitation -Harry Hershfield. -Lee Mortimer.... No matter how much women race to buy Christmas presents for men, the race (Continued from Page 1) of dividends to be paid by RCA always ends in a tie -Earl Wilson. . . . I get no impression of WILL ERECT BUILDING for 1949 amounts to $3,152,800 on advancing civilization out of the singing commercial.- Herbert common stock, and $6,928,600 on the of Approx. 5000 Sq. Ft. banned - Adjoining - Hoover.... Since the tune "Lucky Old Sun" has been on preferred, a total of $10,081,400. A.B.C. and W.O.R. all Camel shows, huckster circles insist that in retaliation, camel's Payments will be made to holders Television Center hair coats are verboten for Lucky Strike employes.- Dorothy of common stock of record at the .Suitable Allied Interest close of business December 16, and CALL A. N. ROEMER, EN -2 -3333 Kilgallen. to holders of preferred stock of rec- 50 W,.t 72nd St., few fork ord at the close of business Dec. 12. SEE PAGES 2Q9 to 226

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RADIO ANNUAL & TELEVISION YEAR BOOK for 1949 6 RADIO DAILY Monday, December 5, 1949

H. Y. Water Situation Radio Riz Outlook Surveyed; FCC High Court Brief Draws Stations' Aid Reflects Optimism For 1950 Favors Georgia Plea

from Page 1) (Continued (Continued from 1) (Continued from 1) TV is also using station breaks and Page Page newscasts for water shortage items. on current business and general will continue throughout the year. cording to the terms of its contract WJZ will run a special program economic trends a total expenditure "Both local and national volume even though the FCC ruled that the tomorrow, December 6, from 6:05 of $676,000,000 in network, national are expected to show new gains for WGST license would be revoked to 6:15 p.m., EST in addition to spot sales, local and video advertis- the year, led by newspapers. Gains unless the licensee (Georgia In- station break announcements. Gor- ing is forecast by one network. It in spot radio are expected to offset stitute of Technology) assumed the don Fraser will interview people is predicted that network sales will some losses for networks, with full responsibilities of a licensee. at the Croton reservoir and Julian probably show a 5 per cent drop neither seriously affected by strong The case is due for argument this Anthony will talk to people on the for a total of $184 million; national gains in television. Magazines gen- week, probably Thursday, with at- street. The name of the show is spot sales should hold a level at erally are expected to hold about torney Max Goldman of the FCC to "Water -A Special Report." WJZ- about $143.5 million, local sales even." be heard briefly. TV is making plans for their shows should show a 5 per cent increase Local Sales to Rise The FCC argument was in line this week. and television sales should double It is forecast that local radio sales with the argument it outlined when WNBC and WNBT are using the the current year for a total of $64 will reach around $284 million in .t filed amicus earlier this year in slogan "Save Water" on station million. 1950, a 5 per cent revenue over the urging the high court to declare its breaks. Water Commissioner Ste- NAB Forecast Increases 1948 local sales. This upturn is ex- jurisdiction in the case. The basic phen Carney appeared on the Sav- The NAB forecast increases in the pected to result from intensified issue is the preservation of the ings Bank Quiz Kids program over national spot sales field and in local local selling on the part of broad- Commission's right to rule in com- WNBC yesterday to make an ap- retail radio advertising in 1949 but casters and the support NAB mem- munications matters in the public peal to New York City children. said that network gross billings bership will receive from the newly interest, without having its ruling Carney also appeared on WPIX would probably drop under the created Broadcast Advertising Bu- nullified by state authority. In this on Saturday over the City Hall 1948 figure. NAB's forecast was reau in promoting new radio adver- case the licensee stands to suffer program. The TV station is run- based on a partial survey return tisers. The sales increase is ex- a crippling penalty if the state ning spots on their newscasts to but the broadcaster's group expects pected to be most noticable in the court is not reversed. further publicize the shortage. to publish firm figures "within the department store and home appli- The Commission declared that Other appearances by the Com- next few weeks." ance store fields with automotive since its determination that the missioner include a visit with Mar- Actually, the NAB said, national dealers, oil companies and regional management contract was not in garet Arlen over WCBS last Friday. spot sales would show a greater manufacturers adding to the new the public interest was made under Today, Carney is on the George percentage of increase in 1949 over revenue. Congressional authority, "these find- Putnam show on WABD at noon. 1948 than '48 showed over 1947. ings were not open to collateral Local retail 1949 sales, NAB con- Food Products Leads List review by any court." In addition, WNYC has recorded statements by Food and food products are ex- Carney and is making the spot an- tinued, would go up "very notice- it is pointed out that SBI did not ably" over 1948 and should show pected to be the largest users of diligently present its case before nouncements available to other sta- radio time during the coming year. tions. The station has been send- roughly the same percentage of in- the Commission when the Commis- crease that was shown in '48 over Next in line will be the drug and sion's decision was still undeter- ing material on the water shortage toilet goods business with cigarettes, to other stations for several weeks. '47. Networks, however, according mined. to the NAB spokesman, would show cigars and tobacco rating a close Real Drive On WCBS third. Automobiles and accessories WCBS and WCBS -TV are using decreased sales in 1949 for the first time. Network trend had previously are also rated high as prospective Africa Station Cuts Rates station breaks and spots throughout time buyers and it is believed that the day in addition to the special been up over a number of years. Following Devaluation NAB as yet has no figures for video the home appliance manufacturers feature. WCBS conducted an all - will increase their radio and TV out drive on Saturday and yester- time sales. Radio Difusora CR 6AA, serving Spot Cut'ook Good budgets during 1950. Angola, Belgian Congo and French day to push the campaign. Lever Brothers, General Foods, WEVD has selected the slogan Thomas F. Flanagan, managing Equatorial, and parts of British director of the National Association the Procter & Gamble Company, West Africa. Only commercial sta- "Don't Waste Water" for its sta- Gillette Safety Razor, Standard OIl, tion breaks. WMGM is making of Radio Station Representatives. 'ion in Lobito, Angola -is one of disagrees with the network projec- Sterling Drug, Philco, Westinghouse, the few stations which has reduced water conservation appeals around R. J. Reynolds Tobacco, American the clock on every available pro- tion and sees an increase in na- rates because of currency devalua- tional spot business for the coming Tobacco Company, Philip Morris, tion. The station has been on the gram, as is WINS. General Motors and Miles Labs are WMCA has recorded a jingle and year. He said that he thought the air since 1931 serving an area which ceiling on national spot sales would listed among the clients who are Purchased more than $46,809,000 in offered to make it available to other expected to continue use of net- New York stations. The jingle fea- be about $120 million in 1950 and the first eight months of 1949 from pointed out that the 1949 spot sales work and spot radio during the new the United States. Rate reduction tures Ted Steele and will be run year. throughout the day. would reach an estimated $110 amounts to 12.5 per cent, according Announcements in Italian, Span- million. Flanagan added that the to Pan American Broadcasting Co., ish, German, Polish, Jewish, Russian gross spot sales in 1946 amount to Romulo Talk Aired N. Y. CR6AA, broadcasts short and English are being made by $91,600,000 (FCC figures) and that wave (1500 watts on 7177 kcs). a fourteen and two -fifth per cent An address by Brig. Gen. Carlos WHOM. The station has scheduled P. Romulo, president of the UN the spots across the board. increase over 1947 spot sales in 1948 amounted to $104,800,000. General Assembly, will be carried Warner For Baukhage WLIB is running spots over the by WQXR exclusively on Friday, Washington Albert Warner. ABC entire day is Commenting on 1949 network - as WBNX. WWRL in business, the research department December 9 from 9:30 to 10 p.m. Washington correspondent, will sub- Woodside, L. 1., is using the breaks from the 54th Congress of American stitute for H. R. Baukhage on the and various shows to publicize the of McCann -Erickson said that network business this year should reach Industry at the Waldorf- Astoria. 1 p.m. ABC newscast heard Mon- current shortage. WQXR is plug- The three -day Congress is being days through Fridays during the ging the water scarcity, especially 97.3 per cent of 1948 by the end of the current year. The agency sponsored by the NAM and will week beginning December 12. on its morning show, in addition include addresses by Paul Hoffman Baukhage will be on vacation from to other programs. basis the figures on a comparison of the first 10 months of each year. and Emil Schram. the ABC microphone until Decem- WOV says it is making plans for ber 26. The replacement for the announcements. limes' Offers Comment The New York Times' advertis- WFDR Campaigns For Blood second week of Baukhage's vaca- The broadcasters have offered to tion will be announced later. make further time available if the ing news column of Thursday sized WFDR opened a campaign for problem becomes more acute. up the situation as follows: blood donors on Saturday, Dec. 3, * * * * * * * * * * * * * * ** * * * * * * ** "Prospects are now considered with a broadcast at 9 p.m. directly Unique good this year for topping 1948's from the home of a Brooklyn family it Correction record high total of advertising whose child is being kept alive * JINGLES The captions appearing under the sources, a check of key sources in- with blood transfusions. The pro- That Sell pictures of Sig Mickelson and Dr. dicated yesterday. Last year's total gram will ask listeners to give the KISSINGER Lyman Bryson carried in a RADIO is variously estimated between $4 greatest Christmas gift of all, a DAILY story last Friday, December 2, and $4.5 billion. It is believed that pint of blood to enable PRODUCTIONS someone to it JU 6 -5572 1650 flier, N. Y. C. were inadvertently transposed. the new record high ad spending live. TELES;IQAILY

Section of RADIO DAILY, Monday, December 5, 1949 - TELEVISION DAILY is fully protected by register and copyright SAY FCC WILL TALK THEATER -TV

Interim ASCAP Fees Mullen And Johnston Reported Ready 1 TELE TOPICS To Date Hearing For Video Indies Set In Fairbanks Reorg. Late This Mo. KAY KYSER's Kollege of Musical Know - Washington Bureau, of RADIO DAILY edge, a radio feature of long stand- An agreement on the use of West Coast Bureau of RADIO DAILY ing a couple of years ago, came to NBC - ASCAP music on a per -program Hollywood -Frank E. Mullen has Washington -A hearing on thea- TV last week under the aegis of Ford basis by independent television sta- been named board chairman, and ter television probably will be an- Dealers of America. All the trappings tions came to an understanding Russ Johnston, vice -president, of nounced by the FCC late this were present - Kyser, announcer Ben Friday at a meeting between Jerry Fairbanks, Inc., in a reorgani- month, it was learned here last Grauer and ork pilot Carl Hoff wore aca- ASCAP and the telecasters commit- zation and expansion of the film week. Exactly when the hearing demic gowns and motar boards (Kyser's tee. By the agreement, indie video producing firm can be scheduled still is uncertain, is white), with loads of visual gimmicks, the belief being it will not stations would make interim pay- s announced to- that some pleasant musical numbers and good ments to ASCAP during the period day. Both Mul- actually get under way before next production. But the heart of the show was of negotiations. Such payments len, former exec Fall. an insult to the inteligence. This was a would be subject to adjustment v -p at NBC and It is reliably reported that the is to is in quiz -or it kwiz? -that seemed oc- when the station signs a per -pro- more recently report now preparation and cupy most of the hour and in which the gram or blanket license form. president of the that it will be presented to the full would for a before the questions have been easy Mailed to Stations G. A. Richards Commission some time 1 singularly uninformed seventh -grader. But Both forms have gone out simul- stations, and Christmas holidays. Kyser could not leave bad enough alone taneously to the stations, which Johnston, who The setting of the hearing will insisted into of and on putting the answers will have 30 days after their receipt resigned Friday mean the passage the first major the contestants' mouth with atrocious to make a decision. as NBC film di- hurdle in the way of establishing puns and equally unfunny gags, and their The stations will be indemnified rector, will be- a national theater TV system utiliz- milking applause from the audience. . by ASCAP during the come "substan- ing radio frequencies. Recent TOA temporary moves of The best features of the show were the license period. They will have a tial stockhold- resulting in the filing peti- film commercials and Roy Marshall's ex- choice of several options when it MULLEN ers" in the firm, tions by exhibitor groups and indi- planation of the workings of a Ford motor. comes to signing the final long- Fairbanks said. vidual circuits are believed to have Latter, however, should have had more term contract. The temporary li- Fairbanks remains as president been the decisive factors in leading demonstration, perhaps through the use of censes are extended for the period and will be in charge of all pro- the FCC to call the hearing. Para- cutaway models. . . Written by Bab of the negotiations. Interim pay- duction activities. Production fa- mount, 20th -Fox SMPE and MPAA Quigley and Larry Marks, program is pro- ments are flat monthly fees retro- cilities in New York and Hollywood have also petitioned for the rule - duced and directed by Earl Ebi. Agency making procedure. active to Jan. 1 of this year or to will be expanded early next year, is J. Walter Thompson. Regulars, all tal- date the station went on the air, Fairbanks said. The firm will de- New Theater Petitions i ented and attractive, include the Honey - whichever is later, and will vary velop and package film programs Attorney Marcus Cohn filed two =1. dreamers, Sue Bennett, Liza Palmer and in amount, depending on the in- and will set up its own distributing more petitions Friday for theater Michael Douglas. come bracket into which the sta- and sales agencies. TV service, on behalf of Sam tion fits. Shows will be filmed by the firm's Pinanski's American Theaters Corp. recently developed three -camera and Morton G. Thalheimer's Neigh- WITH CAMELS picking up the tab on technique. borhood Theaters, of Richmond, Va. the Ed Wynn show and moving it WBKB Sells Film Show Pinanski, operating in the Boston to Saturday, CBS becomes the first web Chicago -Red Goose shoe dealers, sorship of an hour -long Saturday area, is head of TOA and has been to do a strong programming job that nite through Henri. Hurst & McDonald, morning children's film series. Pact active in experimental theater TV despite NBC's heralded participating line- have signed with WBKB for spon- runs 13 weeks. in recent months. His Pilgrim Thea- up which has not yet made its appearance ter, Boston, was one of the handful and shows no signs of doing so. The Wynn which screened the 1949 world stanza will be backed against the Ken ITPA, TPA Plan To Merge series, and it has also been carrying Murray show, giving CBS an hour and a telecasts of football games. half of high- budget production. Columbia In addition to stressing the cul- is auditioning several shows for the Thurs- tural advantages to Boston, as a Into New Nat'l Organization a day, 9 p.m. spot to be vacated by Wynn, fine arts center. the Petition said with Abe Burrows and Robert Q. Lewis theater TV service "will permit the high among the prospects. Plans for merger of the Inde- "This is a code which we will healthy experimentation and intro - r pendent Television Producers As- not attempt to 'ram through' net- 'lvction of innovations. in the TV sociation, New York, and Television works and agencies. We will dis- field, which the Commission in its M. Y. HUDSON dealers will bankroll the Producers Association, Hollywood, cuss the subject matter with various so- called Blue Book has so strongly Ziv "Easy Aces" film on WABD, be- into a new national organization committees of networks and agen- urged. ginning Dec. 14, through Klores Er Carter. of program packagers were outlined cies and eventually arrive at a mu- Format shows Goody and Jane Ace at Friday by Irvin Paul Sulds, ITPA tually acceptable 'modus operandi'." Sponsor Tenmin Tourney home, offering running comment on pro- prexy, and Mal Boyd, president of Also on the agenda is standard- grams crossing the screen of their re- TPA. Merger proposal has already ization of all contract forms used On DuiViont By Brunswick ceiver. . Hope and Morey Bunin will been approved by the New York by packagers- labor, talent, buyer, take their "Lucky Pup" cast to St, Vin- group and will be voted on in the etc. James Lawrence Fly and Max Brunswick- Balke- Collcnder will cent's Hospital tomorrow for a special per- near future by the board of the Gifford. counsel for ITPA and TPA, sponsor men's and women's finals formance at a children's Christmas party. Coast organization. respectively, are supervising this of the All Star National Individual They'll use the portable stage that served Initial joint project is formulation project. Match Game Bowling Champion- them during their years in vaudeville with of a national code designed "to To strengthen the organization, a ships in Chicago over 18 Du Mont the puppets. . To the grisly hobbies bring some semblance of order, of membership drive is planned to stations De ^. 8 and 11. Pi ^loups, to department add Hugh G. Lynch, CBS color standardization, of ethics into the sign up all major packagers. be described by Fred Wolf, mark technician, who's been aiming his camera television producers' daily relations Also planned are a series of sem- the first time a major bowling tour- at surgical operations around the country. with station, with agency, with inars on legal problems and a proj- nament has been seen on network I I He collects gallstones which, he says, are client," Boyd and Sulds said, Their ect to aid producers audition shows TV. Business was placed through Ir pyramid -shaped and beautifully colored, joint statement continued; for network and agency execs, Al Paul Lefton agency.

Ì): 8 Monday, December 5, 1949 RADIO DAILY

K -F To Sign For First (BC Radio-Revenue Labor Network Show COAST-TO-COAST Tripled In Ten Years

Plays (Continued from Page 11 New WMTR Announcer Announcer Santa (Continued from Page 1) Hartford, Conn. -WONS announcer soaring the program on two stations Morristown, N. J. - Jack Potts, by the end of the 1944 -45 fiscal year Automobile program director of WMTR, an- Crean Patterson has taken many the revenue had increased to $1,- owned by the United roles during his 13 years in radio, Workers. nounced the addition of Gerry 639,159. In the 1947 -48 fiscal year Harris to the station's announcing but playing Santa Claus every after- the revenue was $1.842,558 last Stations which form the labor net noon at 4:45 marked the first time and are: The ILGWU stations -WFDR, staff. Harris, a resident of Orange, year it was $2,217,129. a at Seton Hall Col- he put on the red uniform with the New York; WVUN, Chattanooga, N. J., is senior white beard. Another return for Diefenbaker Tenn.; KFMV, Los Angeles; the lege majoring in commercial art. showed that it cost the Government UAW stations -WDET, Detroit and He has had extensive announcing $1,437,524 to operate the CBC's in- WCUD. Cleveland, and the Co -op- experience at the college's station, Rubenstone Promoted ternational broadcasting service in erative Broadcasting Association, WSOU -FM. Philadelphia, Pa. -James L. Rub - the fiscal year ended March 31, WCFM, Washington, D. C. enstone, a member of the WFIL 1949. William H. Weintraub & Co., New One Listener Audience promotion staff since January, 1949, The estimated cost for the current York, is the agency handling the Hartford, Conn. -Richard C. Hot - has been appointed director of spe- fiscal year is $1,781,850. account. telet, CBS commentator did a per- cial events in the WFIL program The Government pays all costs Formation of the Labor Liberal sonal broadcast for a single listener department. it has been announced of operating the international serv- Network was due, in large measure, the other day. Following one of his by Roger W. Clipp, general man- ice, which beams Canadian pro- to the efforts of Morris S. Novik, broadcasts from Washington, a ager of The Philadelphia Inquirer grams to foreign countries. New York public service radio con- WDRC listener telephoned and stations. In his new capacity, he sultant. wanted to know what Hottelet had will schedule and direct programs said about a certain subject. A few of on- the -spot news and will ar- WSAL On The Air moments later a surprised and happy range interviews with visiting celeb- WSAL, Logansport, Ind., began National Grange Supports listener was hearing a tape record- rities for studio and remote shows broadcasting operations Nov. 21. Clear- Channel Principles ing of Hottelet's commentary via produced by the radio and tele- Station is owned by the Logansport telephone. vision. Broadcasting Corp. The National Grange, at its annual meeting in Sacramento, unani- WFIL Wins Award mously adopted a resolution de- Philadelphia, Pa. -For public ser- manding that the FCC "permit no vice programs contributing to farm .. lije olliindie further breakdown in the number safety in the Greater Philadelphia of clear channel broadcasting sta- area, WFIL has been cited by the 11//r tions and that the FCC grant per- National Safety Council, which hon- in irdrcl mission to clear -channel stations to ored the station with an award this operate at sufficient power to pro- week at a luncheon in Chicago for vide adequate service to all rural members of the National Associa- lo Los Angeles areas; and that the U.S. State De- tion of Radio Farm Directors. In partment resist any attempt by other naming WFIL winner of the award, North American countries to estab- the Council lauded the station "for lish stations on frequencies at pres- the performance of exceptional ser- ent assigned to clear channel sta- vice to farm safety through special tions in the United States." arograms in connection with the Commenting on the National National Farm Safety Week, day - Grange resolution, Ward L. Quaal to -day attention to safety, com- director of the Clear Channel Broad- munity safety projects and similar casting Service, said: "Whether on activities." a domestic or international basis, farm organizations in this country WMAL Man In Florida have always seen fit to support Washington, D. C.- Bryson Rash, clear channel radio, on which they special events director of WMAL, rely for most of their farm and and the ABC in Washington, has market information, weather re- left for Key West, Fla. He was as- ports, news and entertainment." signed by ABC to cover the Presi- dent and his family for their three - Stewart -Warner Dividend weeks' vacation. Chicago -A 25 cent per share cash ESSO Reporter Celebrates dividend on the $5 par value com- Hartford, Conn. - Big birthday mon stock was declared by Stewart - party, with cake and all the fix - Warner Corporation directors on Mgs, was held in the studios of Nov. 22. is The dividend payable WDRC, December 1 to celebrate on January 7, 1950 to stock of the 11th anniversary of the "ESSO is for those who demand the record at the close of business De- Reporter" on WDRC. ESSO and "The Hollywood' cember 16, 1949. Similar dividends WDRC officials participated in the very best and will accept nothing less. This famous DC -6 were paid January 8, April 9, July festivities, including the cake, which Mainliner 300 flight to Los Angeles leaves New York 9 and October 8, 1949. was fittingly inscribed for the oc- daily at noon and arrives at 8:30 p. m., stopping only at casion. Chicago en route. 'Michael Shayne' Sponsored notice the luxury and comfort that Disc Jock Predicts Hits Once aboard, you'll Sponsored by the Egan & Fickett famous, and the courteous, Company, producers of Indian River Boston, Mass.-Howard Malcolm, have made the Hollywood' grapefruit and oranges, "The New disc jockey of the noontime WCOP efficient service aloft that only a hand- picked crew can Adventures of Michael Shayne," is "Record Rack" program, is current- provide. Every detail of the trip is planned for your pleas- being heard on WOR, Fridays from ly devoting every Friday program ure, including delicious, full-course United meals. 8 to 8:30 p.m.. It started on Nov. 18. exclusively to the performance of If you want the ultimate in airline service, fly "the Holly- Jeff Chandler, motion picture and new record releases received by travel can Le! radio actor, will star in the new him during the previous week, and wood' -see for yourself how enjoyable air series, which is a sequel to the soliciting phone votes from listeners. "Michael Shaync, Private Detective" Calls are taken while Malcolm is series broadcast last season over on the air and for another hour UNITED AIR LINES WOR. after the show. e The National Daily Newspaper of Commercial Radio and Television

VOL. 49, NO. 43 NEW YORK, TUESDAY, DECEMBER 6, 1949 TEN CENTS

HIGH COURT IS FINAL; STATION -TAX OK

Outlook Bright Utilities Group Gets Fort Wayne, lind. -A five -day Levy Against Arkansas Outlets Stands; sales meeting of The Magnavox Company district sales managers Trade Sees Dangerous Precedent; Transit -Radio Plea has just been concluded at Fort Wayne, with indicated record Washington Bureau of RADIO DAILY Last- Resort Measures Studied of Col- sales volume for 1950. Frank Washington -The District Magnavox executive umbia Public Utilities Commission Freiman, Washington Bureau of RADIO DAILY was asked yesterday to dismiss com- vice -president, disclosed the com- Washington Industry plaints against street -car and bus pany's marketing plans for the 15th District Of NAB - coming to great'y hopes for early aid by the radio, in a brief filed by the Capital year, designed Transit Company. It was charged expand the company's business Supreme Court in licking the r that hearings this fall had failed and that of its franchised dealers. Opposes Board Cut dangerous discriminatory Hot to produce evidence that the in- Springs, Arkansas, tax against stallations were not in the public San Francisco - Members of the broadcasters were dashed yes- interest. 15th District NAB meeting here last The service is currently installed Lever Bros, Moves Thursday and Friday took no action terday as the court refused on over 250 of the company's street on discontinuance of the national for a second time to hear the (Continued on Page 8) convention but took a definite stand case. There is no further ap- Headquarters To N. Y. on whether the membership of the peal. It is feared here that cut. The NAB board should be (Continued on Page 3) Atwater Kent Estate a resolution Lever Brothers completed one of broadcasters adopted Totals Over 9 Million in insisting that the present number the largest industrial moves re- of districts be maintained. Earlier West Coast Bureau of RADIO DAILY cent years over last week -end when in the week the 16th District meet- Three MBS Renewals Los Angeles -The first accounting the company shifted its executive ing in Phoenix passed a resolution of the A. Atwater Kent estate places headquarters from Cambridge, Mass. its value at $9,130.971.11. The execu- to New York City. Charles Luck - (Continued on Page 6) Announced Yesterday tors, George W. Noble and Harold man, Lever president, started oc- Ashworth, made their report which cupying executive offices at 505 Park Thomas To Address U. S. Tobacco Co. has renewed was approved in Superior Court. Avenue at 9 a.m. yesterday morning Next REC Luncheon "Martin Kane, Private Eye," and They told the court that more and other top executives reported to "The Man Next Door" over Mutual five -million dollars of the radio 80 Varick than Street at the same time. Lowell Thomas, Jr. will present for 52 weeks, it was announced yes- pioneer's estate was in cash with Lever Brothers expect to have terday. "Kane" renewal is effective the balance mostly in stocks and films made on his recent trip to Tibet (Continued on Page 8) with his father, at a meeting of the Jan. 8 and "Next Door" renewal is bonds. Kent, who died last March 4 Radio New Work effective Jan. 7. The Kudner Agency at the age of 75, included many Executives Club of Heitin Succeeds this Thursday, December 8. Thomas represents U.S. Tobacco. radio and stage celebrities in his Heywood In another announcement, Mutual (Continued on Page 2) will. In WNBC -WNBT News revealed the renewal by the R. B. Special Proarams Set Semler Co. of Gabriel Heatter to Four AP Jay Heitin, formerly program promote Kremel for an additional Veterans manager of WHYN and WHYN- On Water Shortage 52 weeks. Irwin Wasey is the Promoted To New Posts FM, Holyoke, Mass., has been named agency. news and special events director The water shortage will provide Four veteran newsmen have been of WNBC and WNBT, Thomas B. material for special programs over Three Arizona Stations promoted by the Associated Press McFadden, manager of the stations, NBC and over station WJZ, New to the rank of Executive Repre- announced yesterday. York on Dec. 6 and 10 respectively. Are CBS Replacements sentatives, it was announced yester- After graduation from Harvard The NBC airer will be narrated day. Al Stine of Kansas City will (Continued on Page 3) Stations KOOL, Phoenix; KOPO, cover Missouri, Kansas, Texas and (Continued on Page 31 Tucson; and KCKY, Coolidge, Ariz., Oklahoma in his new position and will join the CBS network as af- Tom Cunningham of Boston 'will be FMA Will filiates, effective January 1, it was (Continued on Page 6) Merge With NAB; (Continued on Page 3)

( Committee, r 1 Climax Of Contest Purposes Listed `Sehnoz' Claus One hundred housewives hail. Washington Bureau of RADIO DAILY Jimmy Durante, "in poisson." ing from all sections of the Uni. an FM executive committee, which will don the red robes and flow- Washington -The FMA board of will consist of three members of ted States will gather at the directors cleared the ing white beard of Santa Claus Waldorf Astoria Hotel in New way yesterday the FMA board of directors and two when he returns to his old New for merger with NAB, probably members of the NAB board. This York on December 12th for the about the York neighborhood next Saturday finals in Pillsbury end of this month. This department will have a full -time Mills nation- will bring to an end the to distribute Xmas gifts to more wide radio recipe and baking three -year- director. FMA director Edward L. than 200 underprivileged chil- old separate existence of contest. Finals will be staged in the FM Sellers has been recommended for dren at the Henry Street Settle- group, which has been on shaky fin - this spot. the grand ballroom with Mrs. nancial footing for the ment. NBC will air the festivities E'eanor Roosevelt making the past year. Members of the newly- formed featuring the veteran comedian The merger agreement includes as- committee include awards of $150,000 in prizes. executive the at 5 p.m. (EST). surance that NAB will establish an follo.iing from FMA: Josh L. FM department to function under (Continued on Page 2) 1 2 RADIO DAILY Tuesday, December 6, 1949 FMA Will Merge With NAB; _DIMLY Committee, Purposes Listed COfIQG and GOIIIG Vol. 49, No. 43 Tues., Dec. 6, 1949 10 Ch.

JOHN W. ALICOATE . . Publisher (Continued from Page 1) FRANK B. McLATCHY, soles manager of Horne, Rocky Mount, N. C., presi- be made KSL and KSL -TV, is back at the station FRANK BURKE Editor available on an equal fol- dent, WCEC - WFMA; Matthew basis to FM member stations and lowing a business trip to Hollywood. MARVIN KIRSCH : Business Manager Bonebrake, Oklahoma City, Okla. further to cooperate in any manner MILTON BERLE, who adorns NBC, tomorrow Published daily except Saturdays. Sundays general manager, KOCY -FM. and consistent with NAB policy with will leave New York on a vacation of two and Holidays at 1501 Broadway, New York. Edward A. Wheeler, Evanston. Ill.. outside agencies dealing weeks. (18), N. Y., by Radio Daily Corp., J. W. with FM." Alicoate, President.and Publisher; Donald M president, WEAW -FM. NAB mem- C. M. Jansky, Jr.. FMA board ED YOKUM is in town from Billings, Mont. Mersereau, Treasurer and General Manager; bers: Everett L. Dillard, Washing- member and chairman of the mer- The general manager of KGHL was welcomed Marvin Kirsch. Vice -President; Chester B. ton, D. C., president. WASH -FM. ger meeting, described yesterday at the offices of the station's na- Bahn, Vice -President; Charles A. Alicos4e, the action as tional reps. Secretary. Terms (Postage free) United and Frank U. Fletcher. Arlington, one which will promote the best States (other than California) $10.00 one Va.. president, WARL -WARL -FM. interests of FM. Said he: JACK MILLS, president of Mills Music, Inc., and MRS. MILLS, returned to New York year; California, $15.00. Foreign. $15.00. Policies Outlined "FMA since its organization, has yes- Address all communications to Radio Daily, been terday aboard the S. S. Ile de France. While 1501 Broadway, New York (18), N. Y. Under the merger plan FMA and purely a promotional activity aboard they visited London, Poris, Naples, Phone Wlsconsin 7.6336, 7.6337. 7.6338. NAB outlined the following which has now served its purpose. Milan and Rome. Cable address: Radaily, New York. state- It is to the ment of policy regarding the newly - best interests of all EARL MULLIN, publicity director of the WEST COAST OFFICES broadcasters now to get together American network, is in Pittsburgh, where established department: will Allen Kushner. Manager "It shall be the function and duty and consolidate their interests in today he address the Rodio and Tele- 6425 Hollywood Blvd. Phone: Gladstone 8436 one vision Club of that city on the subject, "Rodio of the FM executive committee to organization which will inten- Sales and Service." WASHINGTON BUREAU sify production of FM receivers Andrew H. Older. Chief 6417 Dahlonesa Rd. advise with in as the FM director car- GUY VAUGHN, JR., manager Phone: Wisconsin 3271 well as keep before the public the commercial of rying out the following activities in important aspects of FM WSPA, Columbia network outlet Spartan - CHICAGO BUREAU under the direction of the president. broad- burg, S. C., is spending a few days in New Hal Tate. Manager. casting. York on station business. 612 N. Michigan Ave. "(A) to gather, assemble and Phone: SUperior 7.1044 Existence Called Successful compile all available information A. N. ARMSTRONG, JR., national commer- SOUTHWEST BUREAU for dissemination to NAB -FM mem- "During its existence, the FMA cial manager of WCOP, is in town from Bos- Paul Girard. Manager ber stations on has been successful in focusing at- ton for o tete -a -tete with the national repre- Tower Petroleum Bldg., tention on sentatives of the station. Dallas. Texas "(I) FM operation and prog- the problems of a grow- Phone: Riverside 3518.0 ress, including. but not limited ing industry, which we believe at FRED BERNSTEIN, sales manager of WTTM, Entered as second class matter, April 5, to, set distribution, in the various the present time has reached a stage Trenton, N. J., is back at his desk following 1937. at the postoffice at New York, N. Y., of wholesome maturity. an extended trip to his home town of Charles- markets to be determined by con- ton, S. C. ust,ler the act of March 3, 1879. tinuing research studies. "The united effort of all broad- "(2) FM listener and measure- casters is all that is needed to make BILL RAFAEL, writer on "Kate Smith Calls" FM service a reality in every corn - over ABC, fias returned with his wife, RAE, ment studies. from a two -week vacation in Waukegon, Ill., "(3) The status of FM broad- munity in the United States." home of his mother -in -law. casting stations. including num- FINANCIAL ber, power, location and all other (7)ecember 5) pertinent matters. "(4) Successful sales plans de- NEW YORK STOCK EXCHANGE Net veloped and results achieved on High Low Close Chg. FM stations. ABC .. 7% 7% "(5) The exchange of programs Too 7% y/4 - ideas Admiral Corp. .. 29% 29% 29% - ye and promotional developed Am. Tel. b Tel. 118 1475/g 148 + 1/4 by FM stations and of particular CBS A 2S3 2Sys 251/4 value to other FM stations.

CBS B . 25 "(6) studies of dif- .. 25% 25% - Ys Management Philco 30% 29% 29% - ferent types and forms of FM wet RCA Common 127/e 12% 12% operation. RCA 1st pfd. 73 73 73 "(B) To furnish such of the fore - Stewart -Warner 12% 12% 12% - toing as may be feasible so that Westinghouse 29% 29 293/g + 3/e they may be made a part of the Westinghouse pfd. 1011/4 1011/4 1011/4 records of member sta- -I- 1/4 permanent for the Zenith Radio 30% 29% 30% -f- tions. NEW YORK EXCHANGE "(C) To render guidance. sug- CURB pro- Hazeltine Corp. . 17 165/e 17 + gestions and information and 2% Not Union Radio . 23/4 2% - s vide data to all NAB-FM members of f 1!tflttlatHttlttt9)1f1 ru"e OVER THE COUNTER on problems and developments duck hti'''!JJLIllií!ia': Bid Asked peculiar interests to them. DuMont Lab . 133% 143/4 "(D) To cooperate with all other Stromberg- Carlson 12 13% departments of NAB to the end The water in this tank has been treated chemically to make it effective in fire -fighting. And the poor duck U. S. Television 1/4 y that where applicable all publica- "wetter" -more WCAO (Baltimore) 17 20 tions include appropriate reference finds that it's harder for him to keep afloat in it. WiR (Detroit) 7% 81/2 to FM operation and that all ma- Advertisers are finding it harder to keep afloat these days terial issued by such departments in the tough, competitive markets. And in Baltimore they are turning to W -I -T-H to produce low -cost sales. You can do so much with so little money on W- I -T -H! It's Thomas To Address the station that's famous for delivering mdre listeners -per- Next REC Luncheon dollar than any other station in town. So if you're looking }or -- -- }:-` for a BIG BARGAIN in radio time, call in your Headley -Reed l nxlA ' Aa (Continued from Page 1) man and get the full W -I -T -H story. SALES MAGIC ~ will give his first -hand impressions in the "MAGIC CIRCLE" of the expedition to the forbidden city of Lhasa. The execs have also been reminded of the annual Christmas Party for charity. Members of the club have been asked to buy tickets for the affair on December 22. Prizes BALTIMORE, MARYLAND will be given to those with the 7h4 Voice o '(ania3 TOPEKA Tom Tinsley, President Represented by Heodley -Reed /J lucky numbers in a drawing held SEN IUDY, Go I Manager On the same date . 3 Tuesday, December 6, 1949 RADIO DAILY Three Arizona Stations High Court Final Edict helpful Are CBS Replacements Special Programs Set A WLIB newscast on Nov. 27, telling of a fire in Elizabeth. (Continued from Page 1) On Water Shortage OK's Tax -On- Stations N. J., in which a mother and announced yesterday. Stations re- father died and seven children place KOY, Phoenix; KTUC, Tucson (Continued from Page 11 were hospitalized, has brought and KSUN, Bisbee as affiliates of (Continued from Page 1) yesterday's denial by the high court in more than $2.500 in donations CBS in the Mountain Group. by Robert Trout and will feature will serve as the long- awaited signal for the children. The story was KOOL operates day and night at civic authorities in various parts for imposition by other cities of told on the Polish program of 5,000 on 960 kilocycles. KOPO on of the country who will describe similar taxes. In Hot Springs, the the station by Michael Kecki. 250 watts day and night on 1450 kilo- water conservation methods in cities local government has clamped on The money has come from New cycles, and WCKY on 1,000 watts and towns where natural water a privilege tax of $250 per year on York and New Jersey. day and night on 1150 kilocycles. supplies have given out completely, each radio station, with the time Total CBS affiliates number 185. as well as in municipalities threat- salesmen required to buy licenses ened with water shortages in the at $50 per year. It was recalled Heywood near future. The program was pre- here yesterday that such taxes were New Agency Announces Heitin Succeeds pared by NBC's News and Special favorably discussed last year at the Radio -TV Department In WNBC -WNBT News Events department in collaboration meeting of the American Municipal with the Special Programs staff. Association. Wolff- Feldman Enterprises, Inc., (Continued from Page 1) WJZ will present "Water: A Spe- The denial came as a blow to yesterday announced the establish- Report" featuring Gordon Fraser pro- college in 1942, Heitin joined the cial NAB, which had believed the orig- ment of a radio and television staff of WHYN as an announcer. He and Julian Anthony, newscasters, inal refusal by the high court to duction department in association worked in station's publicity, pro- and Stephen J. Carney, New York accept the case was the result of with their new theatrical producing motion, special events and program Water Commissioner. The program, failure by the jurists to study the firm. the station's contribution to the dra- has been as- department. matter sufficiently to perceive the Max Wolff, president Heitin succeeds Fred S. Heywood matic efforts being made to conserve questions involved. The case is seen sociated with the motion picture who has joined the staff of WBAL the largest city in the nation's water by NAB as involving the freedom and theatrical business for 30 years supply, will also present John Q. Feldman, and WBAL -TV in Baltimore as pub- of radio and its status under Con- while his partner, Robert licity and promotion manager. Public via remote interviews from gressional supervision as an instru- formerly president of the East Coast the street. WJZ is also airing ten ment of interstate commerce. Casting Company, is also a veteran to twenty public service spots each There was no certainty yesterday of show business. Feldman was as- New CBS Musical Set day calling to mind the critical con- what further steps will be taken, sociated with radio for 25 years "Main Street Music Hall" makes dition of the city's reserve supply. but there was discussion of the during which time he served as its CBS debut, produced by Robert possibility of re -filing the case in vice president of WNEW and WMCA Ray, December 10. The new mu- the Federal courts in Arkansas. The and also was an executive producer sical show starring Earl Wrightson, Edgar Bill Stricken complaints of KGHS and KARK with WOR and WHN. baritone, with Alfredo Antonini and Chicago - Edgar L. Bill, radio were heard in the state courts be- Al Roth, another executive of his orchestra, will be heard again pioneer, and head of Stations fore being brought to Washington. the firm, has been with the WOR on December 17, then rescheduled WMBD, Peoria, and WDZ, Decatur, Another possibility is that other Artists Bureau for many years while for a new time period. Show will suffered a heart attack here last Hot Springs stations might refuse Les Wintz in charge of TV pro- serve folk tunes and sea chanties Thursday night (Dec. 1) while in to pay the levies, thereby precipi- duction was music director and pro- by Wrightson, and instrumental jazz town to attend the International tating new legal action to collect. gram producer for WRSU. and semi -classical favorites. Livestock Exposition.

NUMBER ONE AND TWO OF ALL

AUDIENCE PARTICIPATION SHOWS BOTH IN THE "TOP 15"

MOST POPULAR OF ALL DAILY HALF -HOUR AUDIENCE PARTICIPATORS

that's what the latest Hooper says about GROUCHO MARX ART LINKLETTER ART LINKLETTER "You Bet Your Life" "People Are Funny" "House Party"

JOHN GUEDEL RADIO PRODUCTIONS (Note to Hooper: please discontinue your reports. The next one might not be as pretty)

i MESSRS. HOOPER ANDS

2 ! 'CBS evening programs 'CBS has most of the most have the highest average popular programs - nearly three rating in radio today. times as many as all other

CBS averoge Hooper: 10.0; the next closest network, 8.1; and the remaining two networks on networks combined. average of 5.9. On Nielsen, CBS rated 10.7; the next closest network, 8.6; and the remaining Hooper gives CBS I I out of the "top 15 "; the next closest network, 3; two, averoged 4.8 and remaining networks, I. Nielsen gives CBS 15 of the "top 20 ";

the next closest network, 4; and remaining networks, I

That's why advertisers agree CBS gives them the biggesi NIELSEN DO AGREE... Source: Eve. network commercial programs, 1948 -1949 Hooper - October 1-7,15-21 Nielsen -First Oct. report (overoge oudience basis/

4n the past year, radio listening The average program that shifted heavily to CBS and remained on CBS increased

away from the other networks. its audience over last year.

Hooper shows a 15% increase in listening to CBS over last year; a 20% drop for the next network; a drop for the remaining The average show that didn't two, combined. Nielsen shows a 16% increase for CBS; a 14% drop for the next network; and a drop for the remaining two switch to CBS from the next network lost listeners.

Hooper shows the average program that stayed on CBS went up 3 %; those that stayed on the next network went down 15 %; Nielsen shows CBS up 3 %; the next network down 10%

at the lowest cost in all advertising. Tuesday, December 6, 1949 6 RADIO DAILY

151h District Of NAB four AP Veterans Opposes Board Cut Upped To New Posts

(Continued from Page 1) (Continued from Page 1) urging that the board membership in New England and New York be reduced to half. ta./ i; state. The Ohio, Kentucky, Ten- The two -day session at the Mark nessee, Indiana, Illinois and Michi- Hopkins Hotel was essentially the gan area will be under Gerald California Commentary.. - same as other district meetings. Swisher, while Mark Knight of They heard Maurice Mitchell's pre- Indications that the broadcasters of the 15th District NAB Seattle will cover Washington, sentation in behalf of the Broadcast do not see eyeto -eye with these of the 16th District is contained in a Oregon, Idaho, Montana and Wyom- Advertising Bureau; Justin Miller, ing. resolution adopted in San Francisco Friday. . . . president of NAB, report on the on the 15th District status of the organization and held group voted that the present number of districts several round table discussions on Hollywood in NAB be maintained.... Earlier in the week at Contestant From RGGM problems of broadcasting. Glenn Phoenix the 16th district group adopted a resolution Wins Lux Theater Award Shaw, general manager of KLX, calling for cutting the NAB directorate . Oakland, 15th District director, pre- in half. . . could it be that some rivalry exists between the broadcasters of the Southern California Jackie Lee Barnes, representing sided. station KGGM, Albuquerque, N. M., David McKay, KOLO, Reno, was area and those in the Northern part of the state? com- has been judged the "most beautiful chairman of the resolutions fifteen -year -old girl" in America, it mittee which took a stand on NAB * * * During the four years Walter Scharf has directed the was announced over the CBS net board membership and adopted Sunday night on the "Lux Radio other resolutions commending the music on the "Harris -Faye Show" over a thousand scores have Theater." administration of NAB. Serving been composed especially for the program. . . . Robert Riley Selected from total of 160 regional with McKay on the committee were Crutcher has sold two original radio dramas, William Smullin, KIRM, Eureka; "The Magic Dark- fifteen- year -old winners by June George Arnold, KSMO, San Mateo; ness" and "Murder Deferred," to C. P. MacGregor for presenta- Haver and Mark Stevens, Jackie Lee Jack Wagner, KSYC, Yreka, and tion on scheduled Army recruiting shows the producer is prep- is the winner in a nationwide con- Sheldom Anderson, KVNO -KCOK- test begun last August in conjunc- ping.... Sewell Clark, free lance short story and article writer, tion with the fifteenth anniversary KAFY, Tulare. has joined CBS Hollywood Press Information It was the consensus of opinion staff, replacing of the "Lux Radio Theater." She will receive an 10 of the 125 broadcasters in attendance William Froug, who is resigning to join the Columbia Pacific all expense -day that this was the best district meet- Network writing department.... Frank McLatchy, sales manager trip to Hollywood during her Xmas vacation as the guest of Miss Haver, ing in the history of NAB. of KSL and KSL -TV, Salt Lake City, was in Hollywood recently Arthur Hull Hayes, vice president a screen test, television test, a com- for several days conferences with CBS executives. . . . in of CBS in San Francisco and gen- Early plete wardrobe and an invitation eral manager of CBS said: "This December, Standard Transcriptions will ship to all its subscriber to appear on the Radio Theater. is the best NAB district session I stations a Christmas gift in the form of a clever half -hour dra- have attended in the past twenty matic fantasy, "Pokey, The Christmas Elf," produced by Jack MC" years. The meeting has been strict- Parker and staff at WSAM, Saginaw, Michigan last Christmas. ly business with a refreshing absence of words without action." . . . Ray Noble, maestro for CBS' "Edgar Bergen- Charley Mc- William Pabst, vice president of Carthy Show," recently cut four sides for Columbia records Don Lee -Mutual in San Francisco, Doris Day is vocalist starred on the records. BALTIMORE and general manager of KFRC said: "Caliber of the presentation has been * * * ) 100 per cent over what NAB has KFMV in cooperation with the Los Angeles Public Library brought here in the past. It was will present five concerts per week, Monday through Friday, consisting Leads the interesting and timely and the large attendance pays tribute to the stag- of outstanding recorded music from the Library's vast collection. The Nation* ing of the meeting." Public Library has been broadcasting one program a week over KFMV Glenn Shaw: "We are pleased and this is an extension of its radio activities. . . . Cy Howard has TV sw.sf or roru rOAacwSl ARWCew with the enthusiastic response to penned a new comedy series starring Prof. Kropotkin and Mrs. O'Reilly, .I.uusr . rw.swn. ...r the program. We meant it to be UN. MINI YT M WrIOW . IOCN II! otherwise Hans a It IS s practical in its application to sta- Conreid and Gloria Gordon. The new CBS "package" tions large and small, and from the will be scirpted under his direction by Stanley Adams and Roland oohs, 101. InA comments I have heard, we suc- MacLane, who now pen 'Irma" ... Eileen Wilson is set through March lay ceeded." on the Hit Parade. The American Tobacco Company has picked up her -.1...,,,.. c , Gayle Grubb, general manager .,° 1 third . writer- of KGO, ABC outlet in San Fran- option... Paul Franklin. producer of KHJDon Lee's "Red <04.00 ,.° cisco: "With such men as Mitchell Ryder" series, is now busy in his new capacity as president of the MOO and Doherty operating at these di- Radio Writers Guild, a position to which he has lust been elected. °a visional meetings, we're now get- ttttttttttttttlttttttttt,. WMAR-TY * * * * in ting that which we've never had will celebrate his 1000th program LEADS since the formation of NAB." Jack Smith over .,.. CBS for the same sponsor, Oxydol, on Jan. 5, and plans are now BALTIMORE* being completed for a gala celebration. Teevee Productions ion =Au1..n In1,1.n1TVTr..1i I.iA,r.i,rl_ILf Stork News ... 'r,..l C.LMw,.i,-TV Web Benham, commercial man- announce that they have purchased the vido rights to the L. ager of KOMA, CBS affiliate in Frank Baum "Oz" books; the Crime Club books; and all of the IN MARYLAND Oklahoma City, announces the ar- Treasury Department material contained in the T -Men series. MOST PEOPLE WATCH rival of a new seven and one -half This is part of a newly established policy, where Teevee has pound son. earmarked a substantial sum to purchase material which in itself has a public following. . . . Jack Bailey's "Queen for a Day" If you are a thorough reporter and airer will be given a 39 -week test on television by the sponsor WMA R-T V able to write a stylized integrated newscast packed full of news and in beginning immediately after the first of the year. Bailey will The Sunpapers Station fresh vernacular style. In first letter write references, salary, experience be seen only on Mutual Don Lee's Los Angeles station KTSL, and if passible include samples to be weekly night -time channel -2 Box 291. Samples will be returned. during this test run, to presented as a RADIO DAILY, 1501 Broadway, New half -hour show. BALTIMORE, MARYLAND York City. T[lLVlll°r aTIL1.T[ OF TX( COIU.Ip. r°.°C..TIrO AP( TEL

Section of RADIO DAILY, Tuesday, December 6, 1949 -TELEVISION DAILY is fully protected by register and copyright URGE U. S. CANADA SHOW-SWAP Avco's Craig Sees TOPICS Programming Report Nielsen's Top Ten TELE (New York, Oct. -Nov.) Canada TV Boone By Ross Organization Texaco Theater NBC 74.3 As In U. S. THOUGHTS come immediately to Toast Of Town CBS 50.5 TWO Montreal -John W. Craig, Avco mind in watching the proceedings of Talent Scouts CBS 49.3 vice -president and general mana- the United Nations on CBS. One is that "A slight recession" in the number The Goldbergs CBS 48.9 ger of its Crosley Division, yester- here is excellent material for in- school of current programs and weekly Philco Playhouse NBC 39.3 day urged an exchange of TV pro- use; it is undoubtedly one of the most programming hours of six New grams between perform. with Canada and the important functions TV can It York stations in comparison Suspense CBS 37.5 United States and predicted that is lamentable, therefore, that most schools May figures was reported yester- Studio One CBS 36.7 tele will become an element of are not taking of the oppor- Also reported advantage day by Ross Reports. Gcdfrey Friends CBS 35.2 prime importance in Canada's econ- tunity and that too many children regard by the study was a trend toward Fun For All NBC 34.3 omy as it is doing in the U. S. video only as a vehicle for Hopalong Cas- dramatic shows. to Fireside Theater NBC 33.4 Referring the government's TV sidy, Captain Video and Milton Berle. TV "Although one more station, WOR- policy. Craig said, "I have seen sev- probably will be standard school equip- TV, has begun weekly telecasting eral statements to the effect that ment some day, but we wish the process operations since our May study, Canadian television should be for could be hastened. . . . Our second are actually the report said, "there Canadians. and not a means of thought was one of regret that the UN less being telecast, totaling programs DuMont Sets Plans broadcasting non - Canadian visual pickups are reaching only a woefully small a slightly higher number of hours material in this country. segment of set owners. Of course the at of this cycle-251 pro- the height "Basically, it is very true that main reason for this is that the sessions grams weekly now, 253 in May; For Web Daytimer any nation's communications media are held when most people are at work; 1093 quarter -hours weekly now, should be devoted to native arts, this cannot be changed. What is being 1053 quarters hours in May." science and progress. But isolation- overlooked, however, is the possibility of Accountable in part for the de- "Shopper's Matinee," the two - ism here, as elsewhere, could easily a daily UN roundup -similar to the AM line, Ross said, were the fact that hour daytimer to be inaugurated be carried too far. We will miss an program prepared by the UN radio staff WJZ -TV and WOR -TV are off the on the Du Mont web Monday will historic opportunity if we fail to -using edited highlights of the off -the- air two days a week, cancellation include 21 entertainment segments encourage an exchange between our tube footage. This project should be by WNBT of 12 several afternoon and one- minute spots for com- countries. And by exchange, I most undertaken by the four webs and the shows and the end of the baseball mercials, James Caddigan, program certainly mean both ways." UN, with every station airing the show season. director, said yesterday in announc- Referring to the color hearings at night. We have nothing but praise for The report stated that dramatic ing completion of plans for the which have been re -essed by the the present series, but public service pro- shows, combined with situation show. FCC to February. Craig said the grams mean nothing unless they reach as comedies now total 40 programs and Will Tie Svgs Together bulk of the industry is urging that much of the public as possible. 70 quarter -hours a week, compared Various segs will be tied together no color standards be set until they with 18 programs and 46 quarter - by Minnie Jo Curtis, as an em- can be fully comnatible with ex- WHATEVER HAPPENED TO: NBC's hours in May. The report noted ployee of the department store in isting standards. He defined "com- school series, ABC's "Li'I Abner," also a slight increase in film shows which the show is set. Musical por- patible" as meaning that existing DuMont's operas? . Ernie Simon cele- and a decrease in giveaways. tions will be handled by Susan Raye, sets must be able, without extra brated his first anniversary on WBKB a WNBT, Ross said, now airs 60 Dorothea McFarland and the Jene cost or inconvenience. to receive in week early by lining up a new bankroller, programs totaling 168 quarter -hours Bartel Quartet. Sydney Smith and black- and -white all programs trans- week 73 a Chicago retail outlet. . . TV Digest, a against shows and 209 Fanney Engel will preside over ser- mitted, whether they are transmit- Philadelphia program guide, has been quarter -hours in May. WJZ -TV has vice segs. ters in color or in black -and- white. inked by WFIL -TV for sponsorship of dropped 17 programs, now airs 32 Program will be aired at 2 p.m., This is necessary, he said. to make the WPIX Film Package No. 3, beginning for a total of 134 quarter-hours. EST, a half -hour after the conclu- sore that color as given to the pub- Dec. 11. Features will be aired Sunday WCBS -TV has increased its output, sion of Dennis James' "Okay lic will not result in obsolescence by adding UN afternoons. . . . Chesebrough adding the sessions, now Mother," being extended to the web of the millions of rets already in "se. WSB -TV, Atlanta, to its "Greatest Fights" carries 59 programs compared to by Sterling Drug. Web is now au- The Avco official predicted 200,000 lineup on NBC. Cayton agency has the 50 and 253 quarter -hours against 240 ditioning shows for a stanza to fill receivers would be in in May, produced account. . Mohawk Carpet Mills will the report said. in between the two programs. loso and that, total sets in use by chop two days a week off its "Showroom" 19;1 would be more than twenty strip when Morton Downey exits the million. ,,ith snme 75.000.000 per- stanza at the end of this week. Roberta sons in TV's day -to -day audience, Quinlan will take over the NBC series and 700 stations on the air. Monday- Wednesday- Friday beginning next Press -Time Paragraphs week. WPIX Ups Spot Rates in for soot THE ANNUAL EXHIBITION of the Art Three New Commercials Inked By 11"1111J-TV Increases rates announcements on WPIX after the Directors Club of New York, now in Milwaukee -Sale of three new local shows was announced yesterday first of January were announced its 29th year, will include tele commer- by WTMJ -TV. Miller Brewing Co., through Klau -Van Pietersom- on Friday by Robert L. Coe, sta- , cials for the first time. Show will be held Dunlap, inked "High Life Time," a weekly half -hour musical with tion manager. The new rate for in the club's headquarters, April 19 -29, Tommy Sheridan; "Tele Talent Time," talent showcase, was signed a one -minute snot will be upped with the 415 members of the group acting by Afillwaukee Sewing Machine Co., through Datdon Johnson and to $200 from $150. A 20- second spot as judges. Material appearing between Hacker, and Boston Store signed for "Something To Do." a children's will be boosted from $90 to $150. Feb. 15, 1949, and Feb. 15, 1950, will be stanza, through Loise Mark agency. eligible. . Jon Gnagy's "You Are An Artist," on NBC since Dec. 12, 1946, will VSB -TV Sells Basketball Luce Doing Navy Films be bankrolled on WNBT by Doubleday G Sked Washington, D. C. -Dean Luce. Co. Pact, for 52 weeks, was placed Atlanta- WSB -TV has obtained exclusive TV rights to the home WMAL announcer. is narrating a through Huber Hoge & S,n. . . . With schedule of the Georgia Tech basketball team, according in John series of training films for the Uni- its only station, WDAF -TV, on the air M. Outler, Jr., general manager. All ten games will be sponsored by ted States Navy. Luce does sports since Oct. 16, Kansas City had a total of General Electric Supply Corp., with Thad Horton, station's sports commentary as well as straight !20,434 sets installed as of Nov. 30. director, coiling platys. announcing on WMAL -TV. 8 Tuesday, RADIO DAILY December 6, 1949

Lever Bros. Moves NETWORK SONG FAVORITES Utilities Group Gets The top 30 songs of the week (more in case of ties), based Headquarters To N. Y. on the copyrighted Audience Coverage Index Survey of Transit -Radio Plea Popular Music Broadcast over Radio Networks. Published 1) by the Office of Research, Inc., Dr. John Peatman, (Continued from Page Director. (Continued from Page 1) completed the construction of a new Survey Week of November 25- December 1, 1949 cars and buses, with WWDC -FM twenty -story office building on the TITLE PUBLISHER programming under the terms of west of Park Avenue between a contract with side A Dreamer's Holiday Shapiro -Bernstein Transit Radio, Inc. 53rd and 54th Streets by the fall The possibility of similar installa- A Thousand Violins of '51 at which time the entire or- Paramount tions in the transit facilities of ganization will be bureaued in the Ain't She Sweet Advanced numerous other cities is said to new building. Lever offices were Dear Hearts And Gentle People E H. Morris hinge upon the outcome of the formerly, until 5 p.m. last Thursday, fracas here, where hundreds Don't Cry Joe Harms of irate as a matter of fact, at 50 Colonial citizens have charged that the street- Drive, Cambridge. Hush Little Darlir' Michael car radio violates their Constitu- According to the soap people, I Can Dream Can't I Chappell tional rights. every available mover in the Boston It's A Wonderful Life Lombardo The transit company said yester- was recruited for the task of day the decision on area I've Got A Lovely Bunch Of Cocoanuts that the Con- transporting the more than 150,000 Cornell stitutional question is beyond the pieces of furniture and office equip- Jealous Heart Acuff & Rose power of the utilities commission. ment to New York over the week- Just For Fun Paramount If it were with PUC authority, how- end. Last Mile Home Leeds ever, the brief said, "the intervenors Lever Brothers two months ago want to cut the First Amendment Maybe It's Because Bregman -Vocco -Conn established a housing bureau in to promote a society of mutes, with New York and in that time pre- Mule Train Walt Disney each individual completely free to pared a list of 7,745 dwelling units My Street Campbell silently and exclusively commune available within a 35-mile radius Now That I Need You. (Where Are You) Famous with his own ideas and thoughts. of the central offices for the in- A society of ascetics and introverts spection of company employees who O'd Master Painter Robbins is obviously the interventor? objec- moved down from the Boston area. River Seine Remick tive, but the founding fathers gave Included were a broad price and Room Full Of Roses Hill & Range them no hope for such a society." size range to meet specific require- Rudolph, The Red -Nosed Reindeer St. Nicholas The brief said the actions of ments of Lever staffers. Capital Transit and Transit Radio She Wore A Yellow Ribbon In addition, the firm set up a Regent are the actions of individuals, not personnel office in New York to Slipping Around Peer of the Federal government, and thus recruit new employees to augment Someday You'll Want Me To Want You Duchess are not controlled by the First and the staff and also establish a Boston Stay Well Chappell Fifth Amendments. bureau to aid moving employees In fact, the brief continued, the dispose of their Boston area homes That Lucky Old Sun Robbins action by the protestants is itself with minimum inconvenience. There's No Tomorrow Paxton a violation of the Fifth Amendment. Headquarters of three Lever sub- Toot Toot Tootsie Goodbye Feist "The action would deprive Capital sidiaries- Pepsodent, John F. Jelke Younger Than Springtime Chappell Transit and Capital Radio of their and Harriet Hubbard Ayer, Inc. - liberty to contract and of their will move into the newly centralized You're Breaking M., Heart Mellin property without due process of law New York offices on Jan. 1. You're In Love With Someone Kramer -Whitney and without just compensation," the According to a company spokes- SEASONAL CHRISTMAS SONGS brief said. man, the firm's manufacturing plants Santa Claus is Comin' To Town Feist are not affected by the move. Plans, Joins CBS In Hollywood White Christmas Berlin he said, are for $55 million "faith Los Angeles, Calif. -Sewell Clark, in the future" expansion program free -lance short story and article which includes the construction of writer, joined the CBS Hollywood additional manufacturing plants in Second Group press information staff recently, re- various parts of the country. TITLE PUBLISHER placing William Froug, who is re- - Commenting on the move, Luck A Man Wrote A Song Henry Spitzer signing to join the Columbia Pacific man said, "New York is the world's Network writing department. greatest capital of trade and com- Bye Bye Baby J. J. Robbins & Sons merce. Having our headquarters Charlie My Boy Boume here will bring us into direct con- Daddy's Little Girl Beacon tact with all phases of the nation's Envy Encore specialized activities which are so essential to the advertising, mer- Festival Of Roses Witmark chandising and sale of our products, Happy Times Harms and the conduct and administration I Never See Maggie Alone Bcurne of our business." I Want You To Want Me To Want You Mills If I Ever Love Again Paxton Oklahoma Broadcasters Johnson Rag Miller To Exchange AP News Let's Harmonize Sanlly -Joy Lonely Girl Mogul Oklahoma City -A pledge to fur- Meadows Of Heaven Laurel nish news to other Associated Press members has been made by Okla- Merry Christmas Waltz Advanced homa AP broadcasters. James L. Scattered Toys Goldmine Todd of KSIW, Woodward, keynoted Beacon Souvenir .ES? the idea at a meeting of a new or- S WITHIN Story Of Annie Laurie Santly -Joy - ganization of Oklahoma AP mem- 9M'. ber stations when he said "We must Through A Long And Sleepless Night Miller furnish our coverage to each other." 'Way Back Home Bregman -Vocco -Conn The broadcasters present agreed Wishing Star Broadcast Music that had stations the same respon- You Told A Lie Bourne sibility as AP newspapers and promised to turn over tips or stories You're My Thrill Sam Fox w EVO to AI' bureaus in Oklahoma City Cop,rright, 1949 by Office of Research, Inc. 117.119 W. 49 u and Tulsa. HENRY GREENFIELD, Mt. Director N.Y.19 The National Daily Newspaper of Commercial Radio and Television

VOL. 49, NO. 44 NEW YORK, WEDNESDAY, DECEMBER 7, 1949 TEN CENTS RADIO RECEIVER SHORTAGE REPORTED

W INS Employees Hit Catty Affair Major Set Mfrs. Misjudge Demand Radio personalities will have For entries in the Empire Cat Club Pope Language Plan show which opens Thursday at Christmas Gift Sets; Dealers the McAlpin Hotel in New York City. Among those showing cats Washington Bureau of RADIO DAILY Unable To Fill Orders Washington- Attacking the whole are John Reed King, Allen Pres- cott, Lyle Van, William Gorgon idea of turning a major -powered An unexpected holiday de- station to foreign -language broad- and Bob Poole. Tune Havoc is casting, former FCC chairman James flying her Persians here from 14th Dist. Members mand for radio receivers has Lawrence Fly yesterday called upon Hollywood and Jim O'Bryon, caught many large radio man- the Commission to withhold ap- publicity director of Mutual, will ufacturers unprepared, a RA- - serve as custodian of the movie Convene At Salt Lake proval of the recently completed DIO DAILY survey revealed purchase of WINS, New York, by land felines. The cat show is Generoso Pope, New York publisher being staged as a benefit for Salt Lake City -With 125 broad- yesterday. Leading companies and present licensee of WHOM, New the Police Athletic League. casters in attendance the 14th Dis- converted a large part of their York. The Fly petition was filed on trict NAB session got under way at production the Hotel Utah on Monday with facilities to build- behalf of employes of WINS, which ing television sets in antici- (Continued on Page 6) Hugh Terry, manager of KLZ, Den- Oil Co. Sponsors ver, and district director, presiding. pation of a reduced demand Highlighting the three -day session (Continued on Page 5) Jordan Re- elected Pres., are many unusual activities which Of Texas AP Broadcasters are being used to focus attention on Basketball Sked both radio and television. These in- Charles B. Jordan, vice president 'lude address by Maurice Mitchell, Cities Covered By TV of KFJZ of Fort Worth, has been Philadelphia - Atlantic Refining director of Broadcast Advertising reelected president of the Texas As- Company will sponsor, via AM or Bureau, before the Salt Lake ad Linked In ABC TV, a of 77 college Web sociated Press Broadcasters Associa- total basketball (Continued on Page 6) tion. The election was conducted by games in four cities between now mail ballot pursuant to a decision at and next March, it was announced ABC has set aside a special 57 -sta- the Association's annual meeting at yesterday. Full scale local promo- Fulton Lewis Interviewed tion radio network covering the Dallas, October 2. tion of the broadcasts and telecasts At New York Conference cities in the country with video Others elected are: Pat Flaherty. will support the oil company's stations now in operation and is KPRC, Houston, vice president suc- ampaign. Fulton Lewis, Jr., Mutual com- offering this line -up to TV receiver ceeding Joe Leonard, Jr., KGAF. Richard Borden, Atlantic adver- mentator, carne to New York yester- manufacturers for advertising pur- Gainesville, and Jim Alderman tising manager, said that games day for a press conference at the poses, it was announced yesterday. WRR, Dallas, reelected secretary - would be sponsored in Philadelphia. offices of the American Pacific In- In a letter to TV set manufactur- treasurer. Syracuse, Newark, N. J., and Buffalo; dustrial Corp., which was attended ers and their agencies, ABC, the first net to offer such a specialized (Continued on Page 8) (Continued on Page 2) Standard Oil Sponsors TV set market points out that with - Novik Signs A.F.L. Show (Continued on Page 6) The Cleveland Symphony Newell -Emmett Dissolve; On Coast Starting Jan. 2 Form New Agency Three Jersey Stations Cleveland, Ohio WTAM will - RADIO originate a of weekly West Coast Bureau of DAILY Plan Anniversaries series ten Hollywood- Morris S. Novik has Newell- Emmett Co. will dissolve broadcasts of the Cleveland Sym- arranged with Don Lee for an its partnership on December 31, it phony Orchestra. The ten twilight was announced on Monday. How- Three New Jersey radio stations A. F. of L. program starting Janu- will celebrate anniversaries with concerts, under the sponsorship of 2nd, to be 10:15 ever, the business will be carried on the Standard Oil Company of Ohio, ary heard at p.m. special programs this week. will be fed to a network of nine (Continued on Page 2) (Continued on Page 2) WVNJ in Newark will mark its other Ohio radio stations. The first first year on the air with a one -hour broadcast will be aired Sunday, broadcast today from 5 to 6 p.m.; (Continued on Page 2) Radio Goes To Bow -Wows; (Continued on Page 2)

For Top Vets Dog Hits Big Gaines Jackpot Documentary The Disabled American Veter- "Punishment without Crime." ans are making available to all One of the wackiest promotional - owners, from Nashville, Tenn., to a hard -hitting documentary scrip- stations, without charge, a third publicity stunts in a dog's age kicks claim his prizes. 'Konrad' was se- ted by Lou Hazam, will high- series of six fiveminute platters off tomorrow morning when a re- lected "top dog" over 105 other light racial and religious intol lauding individual disabled vet- ception committee composed en- canine winners in a contest that erance in the United States next erans who have had outstanding tirely of dogs (canines) "represent- satires every give -away program Sunday over NBC's "Living - rehabilitation experiences. Tran- ing various city and state officials ever conceived. 1949." Program will show how scriptions star Cornel Wilde and and celebrities of the entertainment Masterminded by Benton & best to contend with "hate" or- David M. Brown. DAV natlonal and society world" turns out at La Bowles, the promotion stunt calls ganizations, prejudice and dis. commander and the organ music Guardia airport to greet "Konrad for having the dog met at the air- crimination by recounting a ser- of Hank Sylvern. von Wesdell," Daschund winner of field by his own Crosley station ies of eight case histories. Gaines Dog Food "Lucky Dog" wagon and two lavender -livened contest, when he arrives, with his (Continued en Page 8) ti 2 Wednesday, December RADIO DAILY 7, 1949 lital110,114111, * CORING AND GOING ' Vol. 49, No. 44 Wed., Dec. 7, 1949 10 Cts. A. E. JOSCELYN, director of operations for ALLEN A. WALSH, audio -video installatio CBS in Hollywood, has returned to the film engineer for NBC, has returned from Chicago, JOHN W. ALICOATE : Publisher capital after having attended the meeting of where during the past nine months he was the 16th District, NAB, which was held in assigned to the construction and installation FRANK BURKE Editor Phoenix, Ariz. of TV facilities. MARVIN KIRSCH : Business Manager CRIS RASHBAUM, Eastern sales representa- WILLIAM S. PIRIE, JR., director of national tive Published daily except Saturdays. Sundays of KTLA, Paramount's station in Los sales for WFBR, Baltimore, arrived in New Angeles, is expected back in New York today York yesterday on a and Holidays at 1501 Bro:dway, New York, short business trip. following a 10 -day visit to the (18), N. Y., by Radio Daily Corp., J. W. West Coast Alicoate, President.and Publisher; Donald M station SAUL HAAS, owner of KIRO, Seattle, Wash., is now in Gotham. He was welcomed yester- \fersereau, Treasurer and General Manager; .1. B. FUQUA, owner and manager of WIBF, Marvin Kirsch, Vice.Presidrnt; Chester B. day at the headquarters of CBS, with which Augusta, Ga., was in conference yesterday the station is affiliated. Rahn, Vice -President; Charles A. Alicotte, with Norman Cash, of the station relations (Postage free) United Secretary. Terms department at NBC. HOWARD WORRALL, general manager of States (other than California) $10.00 one California, Foreign, $15.00. MILTON SHREDNICK, director of music KGMB, Honolulu outlet of CBS, has arrived year; $15.00. from Hawaii on station business. Address all communications to Radio Daily. for KOA, Denver affiliate of NBC, is spend- York (18), N. Y. ing ten days in New York. This is his home 1501 Broadway. New JOHN EDWARDS, American network com- 7 -6336, 7-6337. 7.6338. town, but he hasn't been here since before Phone WIsconsin today will leave for address: Radaily, New York Radio City was built. mentator, Washington C:.ble Florida, where he will replace Bryson Rash, COAST OFFICES LES MITCHEL, producer- director of "Skippy special features director of WMAL, who is WEST Hollywood Allen Kushner, Manager Theater" on CBS, is bock in the covering President Truman's vacation Ed- film capital following a short business trip wards will remain in Key West for the dura- 6425 Hollywood Blvd. Phone: Gladstone 6436 to San Francisco. tion of Mr. Truman's trip. WASHINGTON BUREAU Andrew H. Older. Chief 6417 Dahlonega Rd. Phone: Wisconsin 3271 Newell -Emmett Dissolve; Three Jersey Stations CHICAGO BUREAU Hal Tale, Manages. Form New Agency Plan Anniversaries 612 N. Michigan Ave. Phone: SUperlor 7 -1044 (Continued from Page 1) (Continued from Page 1) Problem SOUTHWEST BUREAU by a new corporation, Paul Girard. Manager Cunningham Rep. Franklin D. Roosevelt, Jr.,' Tower Petroleum Bldg., & Walsh, Inc. Theodore Streibert, president of Dallas, Texas Clarence D. Newell, who founded WOR, and singer Fran Warren will Phone: Riverside 3516.6 the agency in 1919, and Clifford S. give special recorded messages. Ivan Solved second class matter, April 5, Entered as Walsh, an original associate, will re- B. Newman, v -p and general mana- 1937, at the postoffice at New York, N. Y., from under the act of March 3, 1879. tire the agency and have no ger of the station will discuss the This little lion cub got deserted financial or other interest in the new growth and future plans of the 5 kw by its mother in the company. John P. Cunningham, outlet. zoo. So the female is George S. Fowler, William Reydel, WMTR To Celebrate boxer playing foster Richard L. Strobridge, Fred H. mother, and solving all the baby Walsh, present Newell- Emmett part- WMTR in Morristown will also FINANCIAL celebrate a first anniversary with a lion's problems. ners, and Earl H. Ellis, G. Everett program to be heard this (December fi) Hoyt, and Robert R. Newell will be Sunday, December 11, from 1:05 to 1:45 p.m. Advertisers are facing some NEW YORK STOCK EXCHANGE stockholders in the new agency. Thomas J. Maloney, who merged The past year's activities and pro- pretty tough problems these days ABC . 7141 71á grams will be reviewed and greet- as the competition gets stiffer in . 2978 2934 293/4 his Admiral Corp. agency with Newell- Emmett in ings will be given by various local Am. Tel. & Tel. 14814 148 1481/4 i !.4 1942, says he will not be part of the the rich markets. There's an easy CBS A 2530 2S1g 2Sl /4 new company, but will announce officials. CBS B ... 2514 2S14 25!8 The third anniversary of WCTC way to solve them in Baltimore - Philco . 2934 new plans soon...... 291/2 291/2 - 14 in New Brunswick will be observed you buy W- I -T -H, the BIG inde- Philco pfd. 82 82 82 - lt= Radio accounts handled by the RCA Common ... 12?8 1234 1234 on the same day with a special audience. agency include & pendent with the BIG RCA 1st pfd. ... 73 73 73 Liggett Myers in lá broadcast which WMTR will be Stewart -Warner . 1214 1218 1214 + Tobacco Co., Sherwin Williams, and saluted. Westinghouse 30 293e 297á + Electrical Auto -Lite Co., Interna- W -I -T -H regularly delivers Westinghouse pfd. 1011/2 10114 1011/2 .i II. more listeners -per -dollar than any Zenith Radio 3114 301/4 311,ßg 1 34 tional Silver Co., Sylvania Electric Co., and Liggett & Myers are among Novik Signs A.F.L. Show other station in town. That means NEW YORK CURB EXCHANGE their television accounts. Hazeltine Corp. . 17 167,8 can results with 167/o - 1/8 On Coast Starting Jan. 2 you get BIG Nat Union Radio . 2311 252 21/2 - 141 LITTLE money on W- I -T -H. OVER THE COUNTER Standard Oil Sponsors (Continued from Page 11 Bid Asked So if you're looking for low - DuMont Lab. 14 1S The Cleveland Symphony and has set Frank Edwards as Stromberg -Carlson 12 1314 commentator. Edwards in the past, cost results from radio in Balti- hooper in more, call in your Headley -Reed (Continued from Page 1) enjoyed top rating Indi- KIT Joining NBC January 8th at 4:30 -5:30. The con- anapolis as commentator. Novik man and get the W -I -T -H story. certs will be under the direction also arranged to have the program KIT, Yakima, Wash., will be affili- of Rudolph Ringwall, associate con- carried live at 7 p.m. by the gar- ated with NBC's sound broadcasting ductor of the Cleveland Orchestra. ment workers radio station, KWIK network effective Jan. 1, 1950, Easton Other stations carrying the con- and KFMV -FM, Burbank, Calif. C. Woolley, director of Stations De- certs are: WSPD, Toledo; WCOL, The I.L.G.W.U. has an application partment for the network an- Columbus; WKRC, Cincinnati; WLK, before the Commission to purch'ase FM nounced yesterday. Lima; WKBN, Youngstown; WHIO, KWIK. AM KIT, which becomes the 172nd Dayton and WIZE, Springfield. Don Lee network arrangements member of the NBC's radio network, were handled through Mort In- rf is owned by Carl E. Haymond. The graham. power of the station is 5,000 watts Fulton Lewis Interviewed Novik left last night and will during the day and 1.000 watts at At New York Conference stop off in Chicago to complete night. similar arrangements in the Windy (Continued from Page 1) City area. by 100 press, radio and television representatives. The conference was called in connection with Lewis' Isaac Braunfeld atomic expose and present with him Isaac Braunfeld, father of Archi- was Major G. Racey Jordan, former bald Braunfeld, radio and TV public TI Baltimore Maryland Air Force Officer, who disclosed accountant, died Monday in New 3, wartime traffic in atomic materials York. Funeral services will be at TOM TINSLEY, President PORTLAND, OREGON J' Represented by Headley -Reed AFFILIATED WITH NBC to Russia on the commentator's pro- 2 p.m., today at Service Park West am NATIONALLY BY TOWARD inn CO., INC gram last week. chapel, 115 West 79th Street. ---., .. :è:::j% :;ü: , , . 'tiy.:

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Represented Nationally by _JOHN BLAIR 5 Co. 4 Wednesday, December RADIO DAILY 7, 1949

LOS ANGELES SOUTHWEST

By ALLEN KUSHNER DUE to the quick thinking of Brown A. Clopton, chief engin- JIMMY WAKELY is substantiating eer of KLYN, CBS outlet for Amar- his title of America's No. 1 folk illo, Texas, the notorious Rader singer by attracting record -breaking twins and James Farris are back audiences to the Hotel Thunderbird, behind the bars and have learned a Las Vegas. Wakely is scoring with Hall ,About Manhattan.. . lesson: "Never hold up a radio sta- a number of old tunes and has re- AROUND 1OWri: Both the FCC and the Dept of Justice tion unless you want the whole town corded for Capitol and also sung to know about it." The deny that investigation of the radio nets under anti -trust regulations is Rader twins on personal appearance tours, fea- and Farris had escaped from the turing "Slipping Around," "Lucky going on. . . . Film star Gene Raymond and Bernard Scnubert are County jail in Amarillo and had Old Sun" and "Cool, Clear Water." putting their ABC radio show, "the Amazing Mr. Malone," on film been the objects of an intensive The Las Vegas press unanimously and will offer it as a combo AM -TV presentation. Amos Andy search by the police department, raved over Wakely's performance. ... sheriff department trying to locate a good and the Texas Bob Hawk, the CBS quizman, having one tough time video performer to p,ay Rangers. They entered the trans- takes off for Hawaii from San Fran- "Kinglish." .. . Ken Roberts is the latest air personality to turn disc mitter building of KLYN, tore out cisco via S.S. Lurline on Dec. 22, jockey. His platter session starts next week on W MGM... . Columbia all the telephone lines so that Clop - returns to Los Angeles Jan. 3, put- Pictures negotiating with Kathi Norris for a script writer's contract. . . . ton could not call the police, stole ting him at sea for both Christmas his automobile headed Mickey Alpert doing a great job on the "Martin Kane, Private Eye" and for town. and New Year's. His mother will ac- In a matter of minutes Clopton company him. The trip necessitates show. (A former top bandsman, he's now casting director for Kudner broke into the network show, Bor- couple of extra recording sessions agency). . . . With the male contingent of the Wash,ngton corre den's "County Fair," and said that to get ahead. the Lemac show spondents off to the Gridiron Dinner this Sat., ' Meet the Press" will he had been robbed, his car stolen Gene Autry is an all- Columbia and gave carry an all -femme show, with Mrs. India Edwards as the guestvictim. information as to which man. He does his Western radio way the car was headed. The dra- show on Columbia, films for Colum- ... Dolly Dawn packing them in nitely at the Cale Society Downtown matic search for the trio began bia Pictures, records for Columbia in the Vidage.... John Tillman lectures today at N. Y. U. on television shortly after Clopton's message was s Records. production.. .. An uptown plastic surgeon has been getting so much flashed over KLYN and the Rader Will Ragan, editor on the "Alka- twins and television actors' business that he had to engage three assistants and James Farris were cap- seltzer Newspaper of the Air," who tured in downtown Amarillo shortly teaches a journalism class at Los is working and operating every day in the week. thereafter. Soon after the broadcast Angeles City College, invited 30 Yr Y7 Yr tr of Clopton's plea, the studios, police , members of this class to the Don Lee Sometimes we understimate the power of radio and station and the sheriff's office was studios the other evening to have flooded with hundreds of telephone look at Glenn Hardy newscast. its personalities. In this particular Instance, it took a chtuch calls wanting to relay the message. Jack Meakin, orchestra leader of social at Pleasantville, N. Y., to mirror the medium's effective- KLYN Personnel: Bill Mac, news- The Great Gildersleeve" radio pro- ness. Last week such personalities as Jack Sterling, of WLBS; caster, recently joined the staff of gram on NBC, will a emcee weekly Ed and Pegeen Fitzgerald and Walter Kiernan, of WJZ; John Radio Station KLYN, CBS outlet, TV half -hour variety show on Amarillo, Texas. Before joining the KTVV. Gambling and Bruce Elliot, of WOR and Norman Brokenshire, staff of KLYN, he was associated of WNBe, projected in their respective styles a simple announce- with Station KEVA, Shamrock, ment about a benefit card party at Holy Innocents Church. The Texas. Thomas To Be Starred On II results: despite heavy snowfall and hazards of driving, the party Dallas: Latest radio craze to American Album sweep this part of the country is Show Friday nite netted more than $1,000. "Musical Bingo," recently launched j Thomas L. Thomas, famed baritone * * ír * by Liberty Broadcasting System, as of the radio and concert field, joins Still think that television is getting ready to kayo radio? a "winter replacement" for the high - "The American Album of Familiar Hoopered major league baseball Music" as a starred vocalist begin- Then listen to Jack Gould, of the N. Y. Times, who dashed oil some games. Gordon McLendon, prexy ning with the broadcast of Dec. 18. mighty interesting facts and figures in h,s Sunday pillar. Even by the of the Liberty net thinks he has The program, produced by Frank very figures to which they always attach so much importance, says found the answer to his problem of is Hummert, heard Sundays at 9:30- Jack, the broadcasters are much too hasty in writing off radio. Ii since sustaining his high audience ratings 10 p.m. over NBC. in this new feature he has developed The other regulars on the program the war the number of TV sets has increased 3 million -odd, the number in a two -hour afternoon show avail- are Donald Dame, tenor; Margaret of homes equipped with radio has risen since 1940 by 10 million. able on a co -op basis to the entire Daum, soprano; Virginia MacWat- In the first ten months of this year, there were some 1,70i,000 video Liberty Chain. Popularity of the ters, soprano is coloratura (singing for sets By comparison, there were more than 5,650,000 program adding new stations al- Jean Dickenson, who just gave birth manufactured. most daily and has forced Western to a baby girl at Doctors Hospital, radio sets made. Yet to all intents and purposes the broadcasting Union to install special wires in the New York); Bertrand Hirsch, violin- industry is acting as though it had decided to disenfranchise the 39,- originating studios of KL1F in Dal- ist; Arden and Arden, duo -pianists; 000,000 in favor of the 3,000,000. Gould, however, sounded a note of las, to handle the daily average of 700 The Buckingham Choir and Gustave warning to networks. While TV won't kayo radio, latter Is doing over telegrams of listeners who Haenschen's orchestra. the think they have "bingoed." its own spectacular job of committing hari -kari. The current season very well may be the most uninspired in its history. Less than a dozen of NO HEAD? the 115 sponsored evening shows on the four major nets are fresh I9oc 1949 Some managers arc just two -fisted attractions being beard for the first time this fall -and not one can salesmen with no head. My specialty is lay any real claim to originality. the product: a large, receptive audi- * * CONFISEUR ence that any salesman can sell. I am A dissenting vote to Gould's confidence in radio's an ammunition expert: programs, news, survival, however, comes from one of his conferers, the Herald - FRENCH RESTAURANT promotion. My kind of station is well Trib's hatchet man, John Crosby. Monday nite he took time off LUNCHEON from $2.00 run, well liked, well listened to, well from a busy schedule to lecture at N. Y. U.'s Radio Club on tele- DINNER from $3.00 heeded. I stake my youth, education, vision's effect on radio. His long range outlook: Video will COCKTAIL BAR Pxecutive experience, and part earnings eventually dominate with radio relegated to certain types of on the profits. For story and references, 55motLi 571each Cnnrfir.i programs. So far as we personally are concerned, there's nothing Sl. write Box 290, RADIO DAILY, 15 East 52nd 1501 wrong with radio that good programs can't cure. AIR CONDITIONED Broadway, New York City. * * * * / Wednesday, December 7, 1949 RADIO DAILY 5 Xmas Radio Set Demand NEU! BUSINESS Exceeds '49 Production WGN, Chicago: Wieboldt Stores, Thanks, Mr. Alampi Inc., Chicago, sponsors "The Cin- (Continued from Page 1) namon Bear," 4:45 -5:00 p.m., Mon- "Many thanks for your splendid for radio receivers. The conversion shortage of receivers was due to the generosity in publicizing our Na- day thru Friday. Needham, Louis to re- low production by manufacturers Inc., Chicago, is the has left them unable supply tional Association of Radio Farm and Brorby, tail market requests at this time. and not necessarily an excessive de- Directors' annual meeting last week- agency. Chicago Bible Academy of the condi- mand for radio sets. sponsors "Your Bible The survey showed that end. We appreciate your fine co- Air, Chicago, tion was prevalent nationally as Zenith sales manager for New operation." Speaks," Sunday, 8:00 -8:25 a.m., for well as in the metropolitan New York City and parts of New Jersey, 13 weeks. The program started Oc- Sincerely yours, York area. George Hart, said his company had Phil Alampi tober 30. Louis A. Smith Company, Radio -phonograph combos were stopped taking orders from dealers. Chicago, handles the account. La- WJZ Radio Farm Director for reported selling especially well with Combination radio and phonographs mont- Corliss Co., New York, console sets sold out in many places. were in special demand. Hart re- '1Nestle's Chocolate Bars," sponsors The increased demand began in the ported. In his opinion, national sales Radio Theater Leads two weekly spot announcements sarly Fall and has continued to be were also strong. Top 15 In Nov. and a participating announcement heavy. Ratings in the following programs: "Today's Crosley Stocks Ample - RCA Reports Heavy Sales In November 15 -21 the Day," 8: 45 -9: 00 a.m. "The Temp Dave sales for Certain models of Crosley sets Hooperatings, a.m. and "Nov- Wagman, manager were in demand, David Cole, local "Radio Theater," Jack Benny, and tones," 11:30 -11:45 Bruno -N. Y., Inc., RCA distributors 10: 15 a.m., on sales manager said. He estimated Walter Winchell took the top three elty Show," 00-10: in the New York area, said the de- 13 & Pres- as positions among the "First Fifteen" Saturday for weeks. Cecil world far as that the market was about heavy brey, New York, is the agency. mand is "out of this as as last year though the company evening programs. The Average RCA Victor is concerned." He added Evening Broadcast Audience Index Luden's, Inc., Reading, Pennsylva- the was far greater was not caught short. nnia, has contracted for two weekly that market Jule Smith, v -p in charge of pur- is up 1.2 over the last release to for than anticipated though not as heavy for Davega in New 33.1 and the Average Evening Rat- station break announcements as last year. chasing stores 21 weeks. J. M. Mathes, Inc., N. Y., York, gave the dealers point of view. ing holds even at 10.1. The general manager for Philco He said the market was heavy in the The "First Fifteen" evening pro- WENR -TV, Chicago: The Sales Distributors, Inc., J. J. Harris, said larger sets with smaller ones readily grams are: "Radio Theater," 25.8; Department reports the following "We haven't got enough goods to available. Jack Benny, 23.5; Walter Winchell, r in Chrysler Sales Divi- satisfy consumer demand the New A for Vim stores said 20.9; "My Friend Irma," 20.8; "Ar- new business: York area." He that the de- spokesman sion through Ruthrauff & Ryan, reported they had concentrated on television thur Godfrey's Talent Scouts," 19.3; weekly mand was as heavy as last year with I three spot announcements requests for and carried smaller stocks of radios. "Fibber McGee and Molly," 18.3; for four weeks. Best Foods, Nucoa a large number of con- Sales of radio receivers were re- Groucho Marx, 16.6; Bob Hope, 16.4; through Benton & soles. "Charlie McCarthy," 16.4; Bing Margarine, Console sets of ported fair. Bowles, one spot announcement Stromberg- Carlson Distributors and sales managers Crosby, 16.3; "Mr. Keen," 15.3; weekly for nine weeks. Amurol were reported "sold out" by Robert would not hazard a guess as to "Crime Photographer," 15.3; Dennis Products Company through Jones Gross of Gross Distributors, Inc. He whether the demand would continue Day, 15.1; "People Are Funny," 15.0; Frankel Agency, two spot announce- said the factory had stopped making in the coming year. and Bob Hawk, 15.0. ments weekly for thirteen weeks. the larger sets a few weeks ago, not Chicago Wheel and Manufacturing anticipating the market, with the Company for Handi Tools, through result that the factory and dis- Charles L. McShayne, one spot an- tributors had none available. How- nouncement weekly for four weeks. ever, table models were still in the United Airlines through N. W. Ayer, stores, Gross said. two spot announcements weekly Westinghouse Caught Short for 26 weeks. Goldenrod Ice Cream Westinghouse was listed as being Company, through Goodkind, Joice short on all types of radio sets by R. H. McMann, district manager. Doughnut & Morgan Agency, five spot announcements weekly for 26 weeks. Not enough receivers were in stock Hamilton Watch Company, through to go around to all dealers, the of- Keep your eyes upon the doughnut as well as Batten, Barton, Durstine & Osborne, ficial added. McCann said the re- have ordered a five -minute pro- quests were also heavy nationally. on Fort Wayne! Remember that there's a gram from 9:00 to 9:05 p.m. each A spokesman for Emerson dis- Friday. The contract is for four tributors in New York City said the lot more to WOWO -land than Fort Wayne, weeks. International Bakeries, Inc., "demand is tremendous." He went the Schultze Baking Company Divi- on to say that estimates for the year the prosperous city at its center. WOWO in radio were only half of last year sion for Butternut Bread, through gives you dominant coverage of a 59- county Calkins & Holden, have ordered the with the result that radio manufac sponsorship of the Hopalong- Cassidy turing facilities were converted to BMB area in the heart of the rich Midwest films for a period of nineteen weeks. ry production. two spots weekly, 13 weeks; thru Charles Robbins, v -p in charge of market. Net effective income of this area is sales for Emerson, said his company Two More Take Brito had spotted the demand for sets and $1 %Z billion.. four times the income of Fort Show was able to fill orders. He said the "A Date With Music," starring Wayne itself! For details and availabilities, Phil Brito, motion picture and night -club entertainer, - series of Sleeping Pills Expose check WOWO or Free & Peters. transcribed broadcasts, has been scheduled for two additional mar- Scheduled For WOR kets. They are: KTTS, Springfield, Mo., and WWPB, Miami, Fla. Both A documentary program on sleep- FORT WAYNE are ón a five -per -week basis, under ing pills, Name Your Poison, will sponsorship of Blackstone Washing be aired by WOR on Saturday, ABC NETWORK Machines. December 10, from 9 to 9:30 p.m. The dangers of the drug arid the AFFILIATE illegal trading will be dramatized WILL ERECT BUILDING on the show from actual medical of Approx. 5000 Sq. Ft. and criminal cases. Dr. Paul P. WESTINGHOUSE RADIO STATIONS Inc Adjoining - - Dunbar, Commissioner of the Fed- KYW KDKA KEX WBZ WBZA WOWO WBZ -TV A.B.C. and W.O.R. eral Food and Drugs Administra- Television Notionol Representatives, Free & Peters, except for WBZ -TV; Center tion, Dr. Lewis I. Sharp, director of for WBZTV, NBC Suitable Allind !mere.,, the Psychiatric Division of Bellevue Spot Soles CALL A. N. ROEMER, EN -2 -3333 SO West 72nd St., New York Hospital, and Jerome Trichter will deliver addresses. G Wednesday, December 7, RADIO DAILY 1949 WINS Employees Hit * AGENCY NEWSCAST * 14th Dist. Members Pope Language Plan Convene M Salt Lake WILLIAM H. THOMAS has re- SIDNEY A. JOFFEE has been (Continued from Page 1) r' placed Winnifred Steil as time elected vice -president in charge of (Continued from Page 1) is owned by the Crosley Radio Corp. buyer for J. Walter Thompson. merchandising of Pathe Television club today and a speech by Justin Fly declared that the proposed Thomas has been with the agency Corp., J. A. Stobbe, president has Miller, president of NAB, before the change in emphasis to foreign -lan- as an assistant in the time buying announced. Joffee resigned as gen- Kiwanas Club on Thursday. In addi- guage programming "would neces- department since 1947. eral sales manager of Philharmonic tion TV demonstrations added to the sitate the dismissal of practically all Radio Corp. on December 1 to join convention interest. On Monday of the present employees of the sta- GANELES -LENGER WINE CORP. Pathe. night, Judge Miller, and Ralph tion and the substitution of person- has named Parkin -Wilbur, Inc. to Hardy of NAB together with District nel adapted to foreign -language handle a newspaper, radio, and tele- HARRY SERWER, INC. will han- Director Terry were interviewed on broadcasting." vision campaign for its Kosher dle the advertising of Textron dra- KSL -TV. A similar interview type A sharp retort by counsel for Pope wines. The drive will start in pery fabrics. Account executive is of program was presented last night was in the offing, as attorney Marcus January and continue through James Serwer. Merchandising Con- on KDYL -TV. Cohen declared that he had been March. sultants, Inc. have been appointed "This is our most productive dis- informed by Pope that the publisher merchandising counselor for the di- trict meeting to date," Terry said has never met with any representa- JACK HAMMANN, former man- vision of Textron, Inc. last night. "We have not alone got tives of the WINS employe group, ager of daytime sales for the Du- down to the serious business of dis- nor been asked for any meeting. mont Television Network and prior ELIZABETH ARDEN, INC. has cussing our broadcasting problems Fly's petition said that Pope "has to that an account executive with placed all domestic advertising with but we have carried the message of personally told the committee of ABC, has taken a position as ac- Grey Advertising Agency, Inc. radio and television to the general petitioners that the assignee could do count executive with Special Pur- public of the Utah area through the no more than absorb a few of the pose Films, Inc.. producers of film CHAMBERS MANUFACTURING special addresses of Judge Miller present employees, and assignee's for screen and television. CO., watch band makers, to DuFine- and Mitchell." staff plans, as elaborately set forth Kaufman, Inc. Account executive is Follows Pattern in the pending application, indicate Stuart Cooper. Monday's session followed pretty that assignee already has in mind a WALTER KANER ASSOCIATES, closely the procedure of other dis- completely new staff geared to its New York, have been named to GNOME BAKERIES, INC. has trict meetings. Richard Doherty of proposed foreign- language opera- handle publicity and promotion for named Lester L. Wolff, Inc. for NAB discussed station operations tion." Herbert Charles & Co., realty sales newspaper, radio, television and costs; Judge Miller reviewed NAB Claims Pone Wouldn't Confer and management firm, also the trade paper advertising. activities and Carl Haverlin, presi- Cohn said Pope flatly denied ev- "Schwab House," big apartment dent of Broadcast Music, Inc., also ery meeting with the employe group house being erected on the site of AUTOMATIC BURNER CORP., was heard. Haverlin thanked the or with any representative. the former Schwab mansion. . oil burner manufacturer, has named broadcasters for making use of BMI It was certain, too, that Fly's state- Marty Horstman, formerly publicity Olian Advertising Company, Chi- music and thus creating new hits ments concerning foreign -language director of the Hotel Commodore cago. from the grass roots areas. He called broadcasting would bring on a fur- and previously with Wayne Varnum attention to BMI's new slogan- ious controversy. Holding that the Associates, has joined the publicity HERBERT E. BROWN has been "Fifty Fifty by Fifty Nine." This change in programming would not firm of Walter Kaner Associates, appointed advertising manager for obviously means that fifty per cent be in the public interest, he wrote, New York. the Crosley Distributing Corp. in of the music to be used will be fur- referring to the controversial Pil- greater New York. nished by BMI by 1959 when ASCAP grim broadcasting decision last MAIL POUCH TOBACCO CO. contracts come up for renewal again. month by FCC examiner Hugh has named the Charles W. Hoyt 13OROTHY DOSTAL has become Kolin Hager, as spokesman for Hutcheson, that "the very principle Co., Inc. The company in Wheeling, an account executive for Russell - SESAC, told of the company's plan of foreign -language broadcasting is W. Va. has used radio and television Anderson. She was formerly with to extend their catalogue to include a questionable one. Its only public advertising. Textron, Inc. tunes in the popular and folk music interest, or justification, is in terms field. He indicated that SESAC did of radio service to foreign -born per- Cities Covered By TV Revlon Will Use Video not contemplate meeting with the sons who are presumed to be so un- radio committee on the subject of familiar with the English language Linked Up In ABC Net To Advertise New Line licensing procedures. and so unassimilated into the general William Kemp, KVER. Albuquer- (Continued from Page 1) stream of American life that a spe- Revlon Products Corp. will use que, extended an invitation to the cialized approach is required if the in a 40 -mile radius of these cities are television extensively in a $2,000,- 14th district to hold their next meet- various benefits of radio are to be more than three million TV homes. 000 advertising campaign in 1950 ing in New Mexico. accessible to them. Necessarily, as The letter stated that video itself to feature new products. Martin The resolutions committee was time goes by, this justification be- is an "inefficient medium for the sale Revson, v -p in charge of sales for scheduled to meet last night and comes less and less persuasive of TV receivers' 'since most viewers the company says that it is the today the broadcasters will devote because the number of such unas- are already set owners. largest expansion program in the the sessions to the discussion of similated foreign -born is continu- ABC premises its special offer on history of the company. problems on the local level. ously being reduced. Their children, the belief that the more than twenty million radio homes in the TV city Introduced Individually though only first generation native The new products will be intro- Americans, are nevertheless literate, areas offer the best market for Gimbels Buys Time immediate TV purchaser prospects. duced individually beginning in schooled in American schools and January with Aquamarine soap. Gimbels New York department 21 -hour raised in the enveloping culture of English and need no longer rely Others will follow in February and store will sponsor quarter our society. The justification for periods and 42 spot announcements upon foreign -language s e r v i c e. March. The foreign -language broadcasting un- "Whatever need may still remain TV will be used in the Spring weekly over WVNJ, Newark. deniably does not apply to them and, business is for an indefinite period for foreign -language broadcasting is and Fall, according to the account pro- in fact, such broadcasting may be four executive for the William H. Wein- and calls for daily musical more than satisfied by stations grams and spots. The Levy Adver- affirmatively harmful." which presently offer such program- traub & Co. agency, Norman B. Fly pointcd to a decline in the tising Agency in Newark is handling ming: WEVD, WBNX, WHOM and Norman. will foreign -born population of New WOV." Fly wrote. the account. The presentations York, and added that many of the Pointing to difficult employment begin at once. foreign born have been learning conditions in New York radio, Fly Wedding Bells said if his clients "arc forced to Larry Holcomb. assistant to the WANTED vice -president in charge of radio For Quality leave their positions at WINS, they If you are a thorough reporter and will experience great difficulty in and television at Lennen & Mitchell, able to write a stylized integrated in indus- was married Nov. 29 to Alice McCaf- newscast packed full of news and in TV SPOTS finding other positions the fresh vernacular style, In first letter Call try. They and thcir families have ferey, radio and television copy write references, salary, experience their homes and friends in the New supervisor at Kenyon & Eckhardt. and if possible include samples to KISSINGER The was performed at Box 291. Samples will be returned. York arca; they are not mobile labor ceremony RADIO DAILY, 1501 Broadway, New PRODUCTIONS that can move to and fro across the the Community Church of New York City. JU 45572 16S0 I'way, N. Y. C. country seeking the positions. York. Section of RADIO DAILY, Wednesday, December 7, 1949- TELEVISION DAILY is fully protected by register and copyright FORD, CHEVVY IN VIDEO BATTLE coin bii,ed Budgets TELE TOPICS Drug Chains Contract Tele Crime Shows Hit F For Second DuM Show By Coast listener Unit $4,0511 00 THE ONLY APPARENT REASON for Two giants in the low- priced au- the recent network debuts, on NBC, Drug Store Television Produc- Washington Bureau of RADIO DAILY tomobile field -Ford and Chevrolet of "Chicago Jazz" and "Studs' Place" is tions, comprised of 14 -major retail Washington -A stiff protest -have locked horns in an adver- economic. The former is 15- minutes of drug chains, yesterday signed with against the crime shows on six of tising battle that probably will uninterrupted music - Dixieland by a DuMont for a million -dollar hour- the seven Los Angeles video sta- bring about $4,000,000 into TV's cof- group of house men called the Tailgate long variety show to be aired Tues- tions has been filed by the FCC for fers next year. wonderful songs by Connie Seven, and day nights, 9 p.m., over 18 stations consideration when it gets around Operations of the two manufac- good nothing Russell. Darn listening, but beginning Jan. 17. to granting initial licenses. The turers in video have been com- a to see. Even the charms of the beauteous The group, represented by Stan- stations are not formally licensed pletely dissimilar. Chevrolet began Miss R. can't sustain a show all alone ton B. Fisher agency, also bankrolls yet. using the medium experimentally was not helped and the stanza any by "Cavalcade of Stars" on the web. Chairman Wayne Coy yesterday three years ago, tried many differ - the unimaginative Finally, if "0 direction. Appropriations for the two stanzas circulated through the Commission ent types of programs and now they don't want to alienate jazz purists, will total $2,000,000 next year, it the protests received from the bankrolls two network shows with they'd better get rid of the sheet music was said. Southern California Association for various dealer groups sponsoring that was lying around the place.... The Milton Douglas to Supervise better Radio and Television. The local promotions. Place" is direction in which "Studs' head- Program will be supervised by group, in letters signed by Presi- Ford, on the other hand, is a rel- ed is not quite clear at this juncture. Set Milton Douglas, producer of "Cav- dent Clara S. Logan, called upon ative newcomer, with the bulk of in a customer -less bar, it appears to be alcade" for Fisher. Title, format the stations for improvement in its expenditures going into two a mood piece and bears a resemblance to and talent have not yet been se- programming, and enclosed copies shows, "Ford Theater," on CBS, some of Saroyan's work. There are the lected. of a survey of crime shows during and Kay Kyser on NBC. The for- proprietor, Studs Terkel, pianist - singer Cities and participating stores the week of November 1. mer, with cost estimated at $25.000, Fletcher Butler a moocher known and are: New York, Whelan; Philadel- Statement By Mrs. Logan is now a bi- weekly feature, but may only as "Horse Player" (Norman Gott- phia, Sun Ray; Baltimore, Read; "Our association is protesting the be aired every week after the first schalk/. It's mostly talk, with a little Washington, Peoples; Pittsburgh, type of program as listed on this of the year. The Kyser stanza, music thrown in. With sharper delinea- Sun; Cleveland, Gray; Detroit, report," Mrs. Logan wrote; "tele- which bowed last week, is said to tion of characters and improved scripting Cunningham; Chicago, Walgreen; vision comes into the home, and cost $23.000 for production, exclus- it could be fairly interesting, but in its Dayton, Gallaher; Cincinnati, Dow; many children are looking at these ive of time. present state it's all kind of empty. Columbus, Grey; Boston, Liggett; programs. We believe that without Ealier Show Folded Richmond, Peoples; Atlanta, Jacobs; too much effort your station could "Ford Theater" is a promotion Minneapolis and Louisville, programs of the home office, handled - LES HAFNER and Chuck Vetter yester- Wal- substitute acceptable by Ken green; Rochester, Daws. and Los which would be suitable for family von & Eckhardt, while Kyser is a day began shooting at their Motion c -r Angeles, Owl -Rexall. viewing and listening. We offer you Ford Dealer Show, produced by Picture Stages Inc. on a new three -reel our fullest support and coopera- J. Walter Thompson. An earlier United Nations film titled "Our Town, tion, and will do all we can to dealer show, "Through The Crystal The World." Shooting sked runs eight Interstate Bakeries Sign promote the good programs on Ball," folded after about six airings days. Written by Joseph Moncure March For "Cisco Kid" Series your station." last season. and starring Dorothy Peterson, film will Both Chevrolet web get TV and theatrical release. Helen Van shows are handled of office. Dongen and Kevin Smith represent UN Interstate Bakeries has signed for Krasne at the rate of 52 a year for out the home They the Cisco Kid TV film series for ten years. Radio rights to the stories are "Inside USA With Chevrolet," at the studio... . DuMont and Whelan a bi- weekly on drug stores will supply the entertainment airing in California and Mid -West are controlled by Frederic Ziv Co. CBS with production budget of $20,000, and at the Ad C'ub's party next markets. Films will be produced, in Dan B. Miner is the agency for "Chevro- Christmas let Tele Theater" on NBC, cost Tuesday at the Astor. Titled "Cavalcade 16mm. Kodachrome by Philip N. Interstate. will about $6,500 exclusive of time. In of Stars," show be presented by Stan- addition, Chevvy probably will re- ton B. Fisher agency and produced by peat Notre Dame football coverage, Milton Douglas. Stage will be a 50 by 20- NBC Rear Projection System aired this year over DuMont at a foot scale replica of a DuM receiver. . cost estimated between $100.000 and According to Look mag, nearly $10.000,- $150,000. 000 will be spent this year on Howdy For Backgrounds Announced Doody merchandise. , Midwest Theater Assn. Completion of a new rear pro- O. J. Holmes. Active also in the Files For TV Channels ON READING in Newsweek that Berle jection system said to offer an ade- development was A. W. Protzman. and Wynn may go bi- weekly next quately lighted picture without technical production director, and tt'astdngton Rnrea,r of RADIO DAII Y year, flack Jack Perlis wrote the mag flicker was announced yesterday by the NBC TV operating group. Washington-Advancing the argu- suggesting that the stars be paid in alter- NBC engineering veepee O. B. The new process, technical de- ment that many in the Kansas - nating currency and the cue- tossers in Hanson. tails of which are secret, involves Missouri area will not be able to 'c. direct currency. Yesterday he received The system will be used for the the blending of a motion picture's afford home video sets for years to a letter from the editors of the book first time on "One Man's Family" present 24 frames per second with come. the Kansas -Missouri Thea- stating: "We probably would have print- in the near future. video's basic rate of 30 frames. It ter Owners Asco "iation yesterday of a ed your comment . but it would only Developed by NBC's engineering consists specially designed petitioned the FCC for .a rule-mak- from 24- have been stolen by Berle." . . The development group under the di- projector which standard ing procedure to provide for theater Paramount Theater this week is screening rection of Hanson, and by G. M. frame -per- second motion picture TV channels. The Commission is recorded highlights of UN sessions as a Nixon, manager of the development film is thrown onto a translucent reported preparing an announce- regular part of its evening fare. Students group, with assistance from Roland background projection screen. The ment of such a hearing. of Columbia University. who are studying A. Lynn, staff engineer, and Ed- projected image, plus live talent The petition. filed yesterday b» the effectiveness of the TV cover, are ward P. Bertero, the new unit action. is then picked up by a attorney Marcus Cohn, did not difTer scattered throughout the house to observe was constructed according to NIBC standard image - orthicon camera substantially from similar petitions reactions of the audience to the presenta- specifications by the Holmes Pro - operating at 30 frames per second filed by other exhibitor groups with- tion. jection Co. under supervision of from the opposite side. in the past few weeks. 8 Wednesday, December RADIO DAILY 7, 1949

Von Wesdell (Pooch) I IOiI Co. Sponsors Hits Gaines Jackpot COAST-TO-COAST Basketball Sked

1) (Continued from Page Will Air Rally WDRC Aids Celebration (Continued from Page 1) footmen. From there 'Konrad' will Norwalk, Conn. - WNLK will Hartford, Conn. -The 100th anni- in Philadelphia, the company will be wisked to Manhattan's Plaza broadcast the Citizens Rally to dis- versary celebration at Teacher's televise five twin -bill contests in Hotel for a press reception which, cuss the school building program college at New Britain, will take which the University of Pennsyl- according to the agency. will be and its financing on December 9th place on January 22, 1950. Long vania and Villanova will meet op- covered by radio, newspapers, tele- from 8:30 to 9:00 p.m. The rally, range planners at the college al- posing squads and two single games vision, and newsreels. which will be held at the High ready have arranged with WDRC on the Penn schedule. Sponsorship 'Konrad's' prizes include a five - School here, is being sponsored by for a half- hour's broadcast time at of the Penn. telecasts by Atlantic day stay at the Plaza, the station the Central Council of PTA, Board 4:30 p.m. for that day. The broad- will enter its third consecutive year wagon, a two -room kennel, a cus- of Education, League of Women cast will originate directly from this season. Byrum Saam and Claude tom built private swimming pool Voters of Norwalk, the AAUW, the college. Haring will do the play -by -play. with ramp, a television set (to Teachers' Association and the Cen- Bob Hendrechson will announce watch, says B&B, "man fights "), a tral Labor Union. Cole Named By N. C. Governor twenty -five games scheduled by custom tailored fur -lined dog jacket, Charlotte, N. C. - Grady Cole, Syracuse University over WAGE, a $500 gift certificate for use in one Gets Promotion Award commentator and farm editor of Syracuse; Bill Moore will cover of New York's swank shops, dog Charlotte, N. C. - Crady Cole, WBT, has been appointed by Gov- twenty -one Seton Hall games over perfume, and, of course, a private WBT commentator and farm editor, ernor Kerr Scott as one of seven WNJR; Newark; and Bill Mazer, fire hydrant. was awarded a scroll of apprecia- members of the N. C. Communica- aired by WKBW, Buffalo, will de- B &B have arranged personal ap- ation by the Retail Grocers Associ- tions Study Commission, which was scribe nineteen between Canisius pearances for 'Konrad' on a variety ation at the conclusion of that brought into being by legislative College hooplas. All colleges covered of radio and TV shows, and maga- group's annual Exposition and Food let during the last session of that are strong basketball schools with zine and newspaper feature writers Show held here. Cole broadcasted body. heavy followings among the local are expected to lead a dog's life daily about the Food Show and populace. for the next five days. was present in his WBT booth there "Fun With Music" Moves N. W. Ayer & Son, since 1936 At- The "Lucky Dog" contest was to hand out samples of the many Silver Spring, Md. "Fun With (antic's representative, handled. promoted via the "Juvenile Jury" products featured in his broadcast. - program, sponsored by General Music" and dis_ jockey Bob Fal ^on moved from the studios of WGAY- WHLI Sets Ski Program Foods in behalf of Gaines Dog Ambassador KFH FM to Holiday Foods over the Mutual web. Speaks On House on December News of ski club activities and Wichita, Kans.-George V. Allen, 2. The "House," a white frame special events and reports on skiing formerly Assistant Secretary of building in the Silver Spring shop - conditions in the New York and New New Service Announced State, now newly appointed U. S. oing center, will house the show England area will be broadcast ev- By Cardinal Package Firm Ambassador to Yugoslavia, was from then until Xmas. Falcon, who ery Thursday from 7:50 to 8 p.m. heard over KFH and KFH -FM. usually takes telephone requests, over WHLI -FM in Hempstead, Long will change the Hollywood -The Cardinal Co.. ra- Friday evening, December 2nd. format to allow Island. Bob Barry, ski columnist for Allen, who appeared here as the he records to be spun from the the Long Island Press and Ski Maga- dio- television production firm, has studio. offered to distribute unreleased pro- highlights of the third annual con- zine, will be featured. gram series for radio packagers. ference of the Kansas Commission Joseph F. Mac Caughtry, president. on UNESCO, broadcast directly says his company is searching for from the First Methodist Church. transcribed shows to release through their set-up. Cardinal has found the WRGB All Star Banquet demand for new shows exceeding Schenectady, N. Y. - Bob Ben- RADIO their supply, he says. der, sportscaster of WRGB and EXECUTIVES CLUB The policy will help Cardinal ex- WGY, selected an all -star scholastic pand its available transcribed pro- football team with the assistance grams and at the same time, offer of twenty -two coaches of High and OF NEW YORK independent producers a means of Parochial schools in the WRGB sig- getting a national release. Cardinal nal area. Coaches and the members i now does business with more than _)f the all -star team were guests of LUNCHEON -MEETING 500 radio stations throughout the WRGB at a banquet Nov. 28th and country. later appeared on Bender's sports The pattern has been used with show. THURSDAY, DEC. 8 success by the motion picture industry in which a producer not only Sponsoring Series HOTEL ROOSEVELT makes films, but arranges for re- Los Angeles, Calif. -The General leases by independents. Electric Company is sponsoring AT 12:30 P. M. A survey, Mac Caughtry indicated, Monday, Wednesday and Friday was being conducted to determine participations on the KNX "Sun- the possibility of a similar project rise Salute" series and eight addi- for television films. tional weekly spot announcements GUEST SPEAKER-Lowell Thomas, Jr., son of Other programs now handled by n KNX. The series began Novem- Cardinal include Sleepy Joe, The ber 29. The agency for the order the famed CBS newscaster, Anderson Family, Adventures by is Batton, Barton, Durstine and Os- who will discuss the recent Morse, and Marvin Miller-Story- born in New York. teller. Tibet expedition made by Last Streetcar Ceremony him in Greyhound -Florida On ABC Richmond, Va. -The running of and his father addi- Florida Greyhound Lines are the last electric streetcars in this tion to showing films made sponsoring ABC broadcasts of El- city took place November 25. To mer Davis three days a week over cover the event, WMBG and WCOD during the journey. five Florida radio stations. It be- remote equipment was on hand and gan Monday, December 5, for 13 recorded interviews with the oldest weeks. The Lines will sponsor on streetcar operator in the city as he ADMISSION: $3 for members, $3.75 for non- Monday, Wednesday and Friday made the last seven mile run to the over WQAM, Miami; WMFJ. Day- junk pile. This was incorporated members. tona Beach; WSUN, St. Petersburg; into a coast to coast feed to the WPDQ, Jacksonville and WHOO. NBC radio network on the News Orlando. Besmont and Hohman of of the World program the same RESERVATIONS: Claude Barrere, MU 6 -0238. Atlanta, Ga., is the agency. evening. RADIOThe National Daily Newspaper of Commercial Radio and Television

NEW YORK, THURSDAY, DECEMBER 8, 1949 TEN CENTS PLAN INDUSTRY STATISTICAL BUREAU

Ohio Broadcasters Say AM Sets Now Go Plug Xmas Set Sales NAB, RMA, BMB And Gov't Officials Akron, Olio - "Give a radio To Non -Video Areas for Christmas" has become the Meet In Effort To Provide Figures slogan for the Ohio Association of Broadcasters in a campaign Washington Bureau of RADIO DAILY On Receiver -Mfg., Ownership Washington -Several large manu- to increase radio listenership in Ohio. Stations over the entire facturers are said here to have dis- In a continued all shipments of radio re- state have joined in the drive step toward formula- ceivers to those areas where televi- originally festered at the Cleve- Radio -TV Stations tion of an organization to pro- sion service has won wide accept- land Sales Clinic in November. vide reliable figures on radio ance in an effort to provide as many Carl George, president of the OAB the To and television set production receivers as possible for radio - started ball rolling and Aid Scout Drive hungry Xmas buyers elsewhere. a drive to get year -round sup- and ownership throughout the At the same time, there is recogni- port is now under way. OAB has Twenty radio and TV station rep- country, representatives of tion that the demand in television supplied scripts to every station resentatives met with Warren Jenn- NAB, RMA, BMB and the U. areas for sound radio sets is very in Ohio. ings, radio -television chairman of S. Department of Commerce strong, and these same manufactur- the Greater New York Boy Scouts met with ers are planning to keep their lines campaign yesterday at a luncheon six major manufac- at the Hotel Roosevelt turers at BMB headquarters (Continued on Page 5) and heard Contest Techniques Scout executives explain the $2,000- (Continued on Page 3) 000 fund drive which will be con- Baker gets Promotion ducted January 4 to February 12th. With WKBW In Buffalo Revealed By Speaker The stations agreed to support the Protestant Radio Boy Scout drive and preliminary Unit Roger Baker, for the past 18 Tried and true ideas used (Continued on Page 5) months commercial of by ad- manager vertisers in contests still pay off Hits Baptist FM Grant WKBW, Buffalo, has been promoted the to best, F. Harvey Morse, account Hoy Named President assistant to the president, Dr. executive Washington Bureau of RADIO DAILY Clinton Churchill, president of the Reuben H. Don- Of Maine and nelly Corporation, said at a meeting Broadcasters Washington -The Protestant Ra- general manager announced yester- of the American dio Commission day. Bakár his radio Marketing Associ- Waterville, Maine The Maine has lodged a protest started career ation in the Shelton Hotel on Tues- - with the FCC against allocation of at WKBW in 1928. Broadcaster's Association elected He broadcast day. Frank Hoy, general channels in the non -commercial over the Buffalo sta- Experience shows, he continued, manager of educational FM area for a system of tion for 11 years WLAM, Lewiston, president following his entry that novel ideas per se in contests at their low- powered stations for the Baptist into the radio field and is credited are not meeting held at Colby College. with having successful. The old reliable Harold Glidden, general church. The church commission, introduced play -by -play contests manager of headed of requiring the writing of WAGM, Presque Isle, was elected by Everett Parker Yale (Continued on Page 2) (Continued on Page 3) University and Chicago, feels that (Continued on Page 2) while the church should be per - Fineshriber Show Set Church Groun Purchases (Continued on Page 3) To Debut On Mutual Web Time On ABC Network Columbia Records To Plug LP's In Special Program New Recording Turntable The first in a series of Hollywood Endicott, N. Y. -ABC has signed By RCA originated shows introduced by Mu- the American Council of Christian "Columbia's LP Parade," spon- Being Developed tual vee -pee Bill Fineshriber will Churches for a 13 -week series of sored over WCBS and a selected debut Saturday afternoon broadcasts group cf eight other stations, w11 Atlantic City- Expressing satisfac- Christmas Eve over the full en- over of net when "Comedy of titled "Bible Messages" originating be heard in a two -shot Sunday series tion the growing acceptance Errors" will the 45 r.p.m. record players and the be aired for a premiere performance. (Continued on Page 3) (Continued on Page 3) Show format calls for audience par- new line of recordings, Radio Cor- ticipation in finding poration of America field represen- errors in a ser- tatives in conference here confirmed (Continued on Page 2) NAB Reveals FM-Lease Plan (Continued on Page 3) For Music Guesting And Special Events 11110(1unit Sequel? Margaret Truman has elected 1 Bandleader Leo Dryer solved to sing an aria from a Puccini Washington Bureau of RADIO DAILY ing of the receivers, has been de- two of four fictional crime puz- opera and Iwo Christmas Washington-New sources carols of addi- veloped to fit the needs of such zles Mysteries" when she inaugurates her winter tional FM revenue from leased on WOR's "Five re- clients as hotels, restaurants, private program and walked from concert tour on ABC's "Carnegie ceivers for musical and away special clubs, stores and factories. A "mut- the show with 200 mystery Hall" on Dec. 20. She will be events program are described in a ing device" in the leased FM re- supported by the Robert new study now being mailed books. Returning to his car from Shaw FM ceivers, operated by a supersonic the show, Dryer found that Chorale in this. her first profes- members of NAB. The study, pre- signal from the transmitter, elimin- thieves broken into It sional appearance in New pared by the FM director, had and York Arthur ates portions of the FM program as stole his wife's fur coat a City. Her nat ;onwide tour con. Stringer, is based on reports from and broadcast, so that the leased sets traveling bag. Unable to solve tinues until March 30. San Diego, Calif.; Topeka, Kans., and receive only the music and special - the crime, he went to the police. Evansville, Ind. events portions of the schedule, The new plan, involving the leas- (Continued on Page 2) 2 RADIO DAILY Thursday, December 8. 1949 Baker Gets Promotion With WKBW In Buffalo Seeks Support New FM-tease Plan New York radio stations were (Continued from Page 1) asked yesterday by the National Foundation for Infantile Paralysis Told In NAB Survey Vol. 49, No. 45 Thur., Dec 8, 1949 10 Cts. baseball broadcasts to western New York audiences. to lend their support to the March of Dimes drive during JOHN W. ALICOATE . . Publisher In 1939, Baker replaced Red Bar- (Continued from Page I) ber at WLW, Cincinnati as a sport - the period of January 16th to FRANK BURKE Editor 30th. Similar appeals will be while sets not so equipped receive caster and three years later assumed the complete program, including an- MARVIN KIRSCH : Business Manager responsibility for promotion and directed to stations in regional area offices of the Foundation. nouncements and newscasts, Stringer Published daily except Saturdays. Sundays public relations there. He was also explained. and Holidays at 1501 Broadway, New York. a member of WLW's management The study is one of a series de- (18). N. Y.. by Radio Daily Corp., J. W. committee and later was appointed Alicoate, Presidentand Publisher; Donald NI signed to help FM stations increase Mersereau, Treasurer and General Manager; account executive in charge of home Hoy Named President revenue. Previous studies have cov- Marvin Kirsch. Vice -President; Chester B. office sales. ered transit radio, storecasting, and Bahn, Vice-President ; Charles A. Alico:4e, He became manager of KOB, Of Maine Broadcasters Secretary. Terms (Postage free) United other means of adding to normal ad- States (other than California) $10.00 one Albuquerque in 1947 and returned vertising income. year; California, $15.00. Foreign, $15.00. to WKBW in August 1948 as com- (Continued from Page 1) Address all communications to Radio Daily mercial manager. He has also broad- vice -president and Gordon Lewis, 1501 Broadway, New York (18), N Y Phone Wlsconsin 7.6336, 7-6337. 7.6338. cast a daily newscast over WKBW general manager of WIDE, Bidde- College Cultural Shows Coble address: Radaily, New York. since that time. ford, secretary-treasurer. The ABC v Offered Boston Listeners WEST COAST OFFICES -p in charge of pro- Allen Kushner, Manager Fineshriber Show Set grams and television, Charles Barry, 6425 Hollywood Blvd. Phone: Gladstone 8436 spoke at the session on the future Boston - The home of the bean WASHINGTON BUREAU To Debut On Mutual Web of TV as it may affect Maine Broad- and the cod is now piping college Andrew H. Older, Chief 6417 Dahlonrga Rd. casters. culture into the living room via Phone: Wisconsin 3271 WBMS -FM. The courses are record- CHICAGO BUREAU (Continued from Page 11 Hal Tate, Manager. ies of skits for take -home loot. It ed in the classrooms of Boston Col- 612 N. Michigan Ave. will be emceed by Jack Bailey. Joins Emerson Corp. lege. Boston University, Harvard, Phone: SU perior 7.1044 Fineshriber, formerly national Commbdore John D. Small has M.I.T., Northeastern and Tufts on SOUTHWEST BUREAU a tape. Paul Girard. Manager program manager for CBS, has been been named executive assistant to Tower Petroleum Bldg.. at Mutual for the past six months the president of Emerson Radio and The first of the half -hour, Mon- Dallas. Texas in charge of programming. Phonograph Corporation, Benjamin day - through - Saturday series was Phone: Riverside 3518-9 Abrams, president, announced on heard last night at 7:30. The courses Entered as second class matter, April 5. Monday. were arranged by the Lowell In- 1937, at the postoffice at New York. N. Y., Small is a former execu- under the act of March 3, 1879. Santa Claus Program tive officer and chief of staff of the stitute Cooperative Broadcasting Gets Simulcast In Ohio War Production Board. He will ad- Council. minister various Emerson activities WBMS -FM listeners will be urged Columbus -F. & R. Lazarus Co., and the television production pro- to send their names in an informal Columbus. Ohio. is sponsoring the gram for next year. roll call to the station. first local simulcast in the central FINANCIAL Ohio market over WBNS, WELD - i (f eremher 7) -U FM and WBNS -TV, it has been an- NEW YORK STOCK EXCHANGE nounced. A five -a -week. 15- minute Net program, the "Santa Claus" show is High Low Close Chg. aimed at a youthful audience and ABC 854 758 838 rl Admiral Corp. 301.8 291/2 3014 34, has a format which calls for a daily Am. Tel. & Tel. 1481/2 1481s 14812 1/4 mythical plane ride ton film) to the The CBS A ... .. 261/2 253g 261/2 11/4 North Pole workshop of jolly S. CBS B 26 2512 26 7.8 Philco 293, 2911 2931 3/4 Nick. The live part of the show RCA Common 1318 1234 131e 3g then takes place in Santa's work- RCA 1st pfd. 741> 735e 7412 .. I 1/2 shop, as the children see and hear Stewart- Warner . 12 1 1 12 121/4 Westinghouse 3034 2974 3034 of Christmas Day preparations be- battle's i/2 Westinghouse pfd. 10132 1011/2 1011/2 ing made by Santa and his gnome Zenith Radio 3138 304 31 It helpers. NEW YORK CURB EXCHANGE Hazeltine Corp. .. 17 1634 17 Nat Union Radio 2 ?8 21/2 258 Ig Pinch -Hit For Baukhage OVER THE COUNTER Washington - John Daly, Jack on! Bid Asked Beall and Gordon Fraser will DuMont Lab 14 15 Stromberg- Carlson .. 12 131/4 pinch -hit for ABC's H. R. Bauk- hage during the second week of his vacation tram his Monday - This picture was snapped just before these two tough polar Gets Dramatic Role through- Friday 1 to 1:15 p.m. news- bears tangled in what was the battle of the century in the Maureen Ryan. WQXR reception- cast. Daly will be heard on Decem- Seattle Zoo. ist, will play the tole of the shop- ber 19 and 21 while Beall will There's another battle going on these days in the tough, lifter in the national company of appear on December 20 and 22. competitive markets of America - like Baltimore. It's a Sidney Kingsley's "Detective Story." Fraser will take the final show on battle for profitable, low -cost sales. The road company will open in December 23. Albert Warner is And that's where W -I -T -H comes in for smart advertisers. Milwaukee on December 19 and taking Baukhage's place the first For this BIG independent delivers its BIG audience at the will tour the midwest later. week, December 12 -16, as previous - lowest cost -per -listener of any station in town. That's why Miss Ryan has been at WQXR for y announced. you can get BIG results for a LITTLE money on W- I -T -H. five years and lives in New York W -I -T -H covers 92.3% of all the radio homes in the Balti- City. She was winner of the John more trading area. For more facts about this big bargain buy, call in your man and get W -I -T -H story. Golden auditions in 1946, over 1,387 RCA INSTITUTES, INC. Headley -Reed the aspiring actors and actresses. ® Radio Corporation of America ()ne of tl,,, leading and ol,lrot school. WANTED of Radio T1- rluiology In Anterlr, of. If you are o thorough reporter and fers Il. trained Radio end felrvisien able to write a stylized integrated ...clinicians to the Broadcasting In- newscast packed full of news and in dustry. fresh vernacular style, In first letter nur graduate, hors write references, salary, experience 1st flags Teirphan Lironse. BALTIMORE, MARYLAND and If possible Include samples to Address I ugu lrlea to Box 291. Samples will he returned. l'Iareineat Director Tom President Represented by Headley -Reed RADIO DAILY, 1501 Broadway, New IICA INSTI nil Ins. Tinsley, York City. 150 W. 4th St.. New fork 14, N. Y

) Thursday, December 8, 1949 3 RADIO DAILY

Contest Techniques Need Of Radio-TV Research Protestant Radio Unit Revealed By Speaker On Receivers Discussed Hits Baptist FM Grant

(Continued from Page 1) (Continued from Page 1) (Continued from Page 1) jingles, 35 words on a product, in New York yesterday. The meeting yesterday, Alexander disagreed with mitted to compete with commercial naming a new product, and writing chaired by L. K. Alexander of Gen- the reasons put forth by other manu- broadcasting in the regular com- slogans are still the best, Morse eral Electric's electronic division, facturers. He said he believed the mercial FM region, it should not be said. was called to explore plans for an scarcity was due to the generally granted any special reserved chan- Other rules for successful con- industry statistical bureau. Among gloomy economic forecasts made last nels. tests include adequate promotion, those attending was Ken Baker, summer and by the articulately ex- Reservation of channels for the an 'adequate prize budget, trouble - NAB director of research and act- pressed fears of a general economic church group would be contraven- proof rules, and competent judging, ing president of BMB which will recession following recent years high tion of the Constitution, the PRC said the Donnelly executive said. The soon complete their second audience sales. He said the entire industry in a statement filed by Former Com- danger of ghost- writers and en- measurement study. was misled by last summer's general missioner Clifford J. Durr. On the tries plagiarized from other con- Alexander said that "there is some sales slump. other hand, he said, it is quite with- tests left no room for amateur possibility" that the group would Other manufacturers had stated in the Constitution for the church to judges, he added. Bad judging meet again" sometime after the first that radio receiver production cut- apply for and be granted, broadcast would have an adverse effect on of the year" and, if another meeting backs were based on the idea that licenses on an equal footing with good will for the sponsor, Morse is held at that time, an official an- TV receiver sales would cut heavily private interests also seeking to said. nouncement might be forthcoming. into AM and FM receiver sales. qualify on the ground of their ability Morse went on to say that some Questioned about the paucity of Alexander said he believed that to serve the public interest. advertisers consider contests undig- radio receivers on retail dealers radio production in 1950 would at The matter has been set for hear- nified. He pointed to the fact that shelves as reported in RADIO DAILY least equal 1949's. ing by the FCC, with the date not contests were run by all types of yet chosen. advertisers, from soft -drink makers Columbia Records To Plug Church Group Purchases to railroads. The need for spectacular promo- LP's In Special Program Time On ABC Network Pinch -Hits For Baukhage tion, to move a product quickly, Straight Facts for Veterans, pro- and new products were given as (Continued from Page 1) (Continued from Page 1) duced in cooperation with the Vet- reasons for staging contests by on December 11 and 18. Program will from the studios of WENE, Endicott. erans Administration, will return Morse. highlight _.elections from Columbia's The Rev. Dr. Paul R. Jackson, presi- to the WCBS mikes on Saturday, The objectives of contests out- LP catalog with a commentary by dent of the Baptist Bible Seminary, December 10 after a three -months lined were: increased sales by get- Harry Marble. will be the featured speaker and absence. The show will be heard ting store displays, giving copy Show will be heard over, in addi- music will be supplied by the 60- on alternate Saturdays, 4:00 to 4:15 writers a new approach, giving tion to WCBS, WEEI, Boston; voice Seminary Chorus and the Gos- p.m. Inside the Veterans Adminis- salesmen something unusual to talk WBBM, Chicago; KCBS, San Fran- pel Seminaries, a male quartet. tration is the subject of the first about, increasing radio ratings and cisco; KNX, Los Angeles; WCCO, Series starts Dec. 10. program. newspaper readership, encouraging Minneapolis -St. Paul; KMOX, St. potential buyers to come to the Louis; WTOP, Washington; and dealer, and developing public re- WCAU, Philadelphia. lations. The agency is McCann Erickson, Comments on Giveaway Inc. In an interview with RADIO DAILY for profitable selling /N,EST/O4TE after the speech, Morse said he was 16th Anniversary not against radio give -away shows. CBS soap opera "Ma Perkins," He said he did not consider them sponsored by Procter & Gamble for lotteries because no cost or consid- Oxydol, celebrates 1WDEL WGAL sixteen years of eration was required of the parti- broadcasting December 13. Soaper, WILMINGTON -.LANCASTER. cipants. The phone call type of con- which bowed on the network only DELAWARE PE'NNSYLVANIA test is not a lottery, he continued. four months after being introduced Furthermore, the decision of wheth- as a local over WLW, Cincinnati, in er shows were lotteries or not was 1933, has won a number of awards not up to the FCC because they for its story line. Dancer, Fitzgerald, lacked judicial power, he concluded. Sample is the agency. WRAW READING ' New Recording Turntable Wedding Bells P E N N S Y L V A N I A Being Developed By RCA Mark Hawley, former NBC newscaster and now director of television t (Continued from Page 1) show, "Bonnie Maid Versatile Varie- reports that the new 1950 RCA -Vic- ties," was married last Monday to Maggie Bride. The ceremony was 'WORIC WEST tor line will include a two -speed turntable to play the conventional followed by a reception at the home YORK EASTO N 78 r.p.m. of Kenyon Nicholson, author. discs and the long playing P E N N S Y L V A N I A PENNSYLVANIA 33 1/3 discs introduced by Columbia Records. A separate turntable will Van To Host 'Poultry Queen' be offered to play the R.C.A. 45 Margaret Phelan, vocalist who has and r.p.m. records. been named Queen of the New York 1 While the announcement was in- Poultry Show, to be held December WDELTY 7 -11 in the 14th Armory, terpreted as a bid by RCA to corral Street will WILMINGTON o some of the 33 1/3 business there is make a guest appearance on the no indication that the company will Lyle Van Show on Thursday (WOR, DELAWARE PENNSYLVANIA begin production of 33 1/3 record- 6 -6:15 p.m.). Miss Phelan will dis- ings. On the other hand company cuss the many honorary titles she iofficials state that sale of 45 r.p.m. has been awarded by various or- recordings has spiraled upward in ganizations during the past year. STEINMAN STATIONS the past few months and that the Clair R. McCallaugh, Managing Director holiday business on both turntables Ezra Stone Guest Of Gagsters and records may exceed available Ezra Stone, creator of the comedy ROBERT MEEKER ASSOCIATES stocks. character, Henry Aldrich, will be It is anticipated that total record a guest of the Gag Writers Institute Chicago San Francisca New Yark Los Angeles sales for 1949 by all manufacturers next Tuesday at the Headquarters may reach 1948's 200 million. Restaurant. 4 Thursday, December 8, 1949 r-- RADIO DAILY

1a AGENCIES 51111 FRßnCISCo 1I

\HE New York office of the Durk By NOEL CORBETT ri Advertising Agency, has been awarded the advertising account of JOLLY BILL'S KNBC five p.m. Hollywood Television Productions. airer slanted toward the kid audi- large scale producers of films for ence is now sponsored by the Call - television, training programs and Bulletin. public relations motion pictures. .Hail .11)0111 ;Htut/tattau.. . Walter Davison, now representing G Lang -Worth Programs on Richard A. Bergstrom is the agency Open season tor charity campaigns has radio program- Feature a:' executive. Media to be used the Coast, up from Hollywood for b' account ming departments dizzy. In New York alone stations we.e requested regional. will consist of direct mail, business the NAB la: papers, trade publications and mer- to support eight different appears during the month of Nov.... Rumored Edgar Bergen in town to ready his chandising aids. In the corridors of the RCA Bidg. that it an execut.ve is assigned to December 11 broadcast from the Marine Memorial. With him Frank the radio division in the realignment of radio aad TV at NBC, his BROCK -HALL DAIRY CO., New Gill, producer, Bill Baldwin, an- futule is not as secure as that of the television boys. . . . .t.ons to Wedlock Haven Connecticut, has appointed nouncer and writers Hugh ta' the Charles W. Hoyt Company, Inc., sign Gen I Ike Eisenhower tor a radio series continue wi.h an auto and Howard Synder. While here New York, its advertising agency ef- sponsor making overtures.... P & Gs "Big Sister" now being handfed Bergen toured Chinatown with his 0.: talent from the night fective January 1, 1950. group chosing of by Compton, with James J. Seaborne producing the show.... howard dubs for his local emanation. Lane. advtg. manager cc Ronson. wires that you can always tell it's BROADCAST MEASUREMENT Jack Carson passing through on st win.er execs fly South. . . . "Auction- aire" BUREAU announces the resigna- when agency renewed his way to Oakland to do an Elks a: Benefit. tion of Cortlandt Langley, assistant another 13 weeks and is going to Wes.e.n TV netwo.k as well ... Dave F: John W. Elwood, General Manager to the president and director of sub- Burns, comic of "Maxe !nine Manhattan." starring in "Young Tway" F: scriber service. The resignation is of KNBC and NBC veepee, leaving on WPIX starting tcnite.... Charlie Holmes leaving the Bob Monroe for Sacramento to attend the Na- effective December 1, 1949. Langley sa Va.. station. is forming lais own company for the stati to become sales manager for a Danville. ... With tional Conference of the Citizens' production and sale of television so many Leer sponsors on 1V, Harvey Stone calls it first glass enter- Committee for the Hoover Report package programs. December 12 -13. George Greaves, as- tainment. sistant to Elwood, will participate MURRAY D. KIRKWOOD is the * * * * in Governor Warren's Conference on new account executive of the Sun WHAT THEY LOOK LIKE: TED MALONE: A suc- Employment in Sacramento this Oil Co. for Hewitt, Oglivy, Benson cessful Card and Shop owner, devoting his lire to browsing. week. Gift faces the Mark & Mather. Familiar around . . . EDDIE DULHIN: An architect who does his planning at Bar after the NAB meet of fellows the piano.... HENRY MORGAN: A real estate renting agent who've worked here 'n' there in JACOB H. GEISE has been named radio, but here now: Wilt Gunzen- vice -president in charge of finance who has a funny observation and hilarious interpretation for every clause in your ARLENE FRANCIS: A chic dep't dorfer, E3 Barker, Phil Lasky, Grant of Young & Rubicam, Inc., Sigurd lease.... Holcomb, John Thompson and many S. Larmon, president has announced. store buyer of men's pajamas.... FRANK GALLOP: The Dean others. Harry Enders, secretary and assist- in an exclusive finishing school for young ladies. ant treasurer of the agency, will succeed Geise as treasurer. George * * * * Renew Jewish Philosopher Farrand will become assistant sec- Even a press agent can let publicity go to his head. Not The Jewish Philosopher, radio's retary and M. Wray Witten, con- long ago, one of New York's more popular p.a. "s was enjoying the longest running Jewish program, has troller. been renewed for the thirteenth (13) sight of his own name in p.int almost daily. he got so used to it. and consecutive year by the Carnation MATTHEW CALDERWOOD has relished it so. that at.er a while he and his stall tegan neglecting the Company, through Erwin, Wasey & office moved from the New York clients to concent.ate on Mr. Pass Agent himsed. One a.,ernoon, an Co. Inc. The Jewish Philosopher ap- of J. Walter Thompson Co. to the ambitious young assistant barged into the ottice. "I did it." the en pears daily, at 2:00 p.m. over sta- agency's Detroit branch. He will tion WEVD. New York. This pro- head the traffic and production de- thusiastac kid screamed. "I'm get:.ng a tour -page layout in LOOK for by in gram is produced and managed partment the motor city. that new gal singer were handling.' Instead of the expected big slap C. I. Lutsky Enterprises Inc. infuriated publicity bead turned on h_m and yelled: GEORGE BALTERMAN has join- on the back, the you. remember one th.ng here. You're working for ed the executive staff of Storm & "Listen, Always Klein, Inc., advertising agency, A. E. me -not my clients!" Storm, president, announced yesterday. Balterman has been advertis- * * * * ing manager of Schenley Distribu- Drew Pearson's hat -to -hat sponsorship shift (from tors, Inc. for the last year and pre- Lee chapeaux to Adam) posed quite a problem of sponsor -iden- viously was coordinator of all ad- tification under the new bankroiler regime. Weintraub agency vertising; sales promotion, and mer- reports, however, that the latest Hooper sponsor -identification chandising in the monopoly states under the Adam is 43.1 for for Schenley divisions. Park & Til- rating for the commentator banner ford Distillers, Inc. and Park and the Sept. 11 -Nov. 6th period. This is within 6 points of the final Tilford Import Corp. are among the Lee rating of 49.5 for the six weeks of July and first half of Aug. agency's accounts. p1s1.^ * * EÑG`15H Radio Clue Pays Off SMALL TALK: The World -Telly's Marie Torre and Harold JEWISH Friedman. ABC -TV are finally honeymooning at El Rancho p1NEt+cs John Wiley Johnson, a fugitive producer, 1T Camel News has from justice since 1946, was recently Vegas.... At 24.8. lohn Cameron Swayze's Caravan BEgtVt WISNIN captured in Willits, Calif. by the the highest Hooper of any news program regularly heard on TV. . . , i,eKEfS F.B.I. as the result of a lead fur- And speaking of ratings, Lux Radio Theater has been No. 1 in both Yo nished by a listener who heard his . . . writer E NEW A description over Mutual's "True Hooper and Nielson since the season started. Skee Wolff, Detective" program of July 31, it producer at WBBM, CBS-owned Chi outlet, has penned a war novel !AE AWTpA o' MpEVo was announced yesterday. The lis- which will be published by Crown in the Spring.... At Guy Lombardo s A - tener, who asked that his name not East Point House Restaurant in Freeport, the menu lists "The Sweetest ' be revealed, received a $1,000 award WEYD for supplying the information which Lobsters This Side of Heaven." 111.119 W. 46 St. led to the capture. * * * * MERRY GREENFIEID, Mg. Director N.1..111 Thursday, December 8, 1949 5 RADIO DAILY I Say AM Sels Now Go Radio -TV Stations WINDY CITY WORDAGE To Non -Video Areas To Aid Scout Drive By HAL TATE

(Continued from Page 11 Jack Brinkley celebrating his 14th year as announcer on (Continued from Page 1) working at top speed to take care s program of radio spots, guest speak- the transcribed 'Judy and Jane' show. Program, sponsored by Folgeí er appearances and other promo- of this demand. Coffee, is now in 28 markets. Grant Advertising handles the account. RMA reports that the plaints of tional features were discussed. dealers in such non -TV areas as . . . WCFL scored a coup by tieing up top profes- William Berchtold, vice president Denver and others throughout the Chicago sional and college basketball games from the Chicago of Foote Cone & Belding agency and area west of the Mississippi have Ed Thomas, vice president of Geyer, S:adium. Key games of the Chicago "Stags" pro team Newell and Ganger, Inc., spoke at been especially loud, with manu- and De Paul will be facturers sadly admitting that they as well as Notre Dame, Northwestern, Loyola the luncheon. Berchtold as chair- underestimated the market badly. carried by the Labor station with Joe Boland reporting. man of the business men's group of "They know now that there is ¶' it O stressed the importance the Scouts plenty of life in the market, and Lande, WIND account executive, passing out in building good citizenship and Everett combating j u v e n i l e delinquency production has been going up this in honor of his new son. The second Lande heir, named fall," said an RMA spokesman, "but cigars while Thomas, as Scout public in 7 two ounces at it is a fact that a lot of our members Everett Howard Lande, weighed at pounds, chairman, outlined the effective ser- were getting ready for the funeral Codell Memorial Hospital in Libertyville.... WJJD's Ernie Simon vice given the Scouts by both radio and TV in past campaigns. of the AM -set market this spring." gave away a $1,630 jackpot last week on the Libby Telephone Here in Washington there are It was announced that Al Nichols, Quiz. Irving Rocklin Associates handle the Libby account. . . . director of the Scout camps; Harry shortages on the better grade table luncheon and combination sets, and also on Guest speaker at the Chicago Radio Management Club M. Cohn, director of public relations FM -only models. The scarcity of Wednesday was Heine H. Haupt, BBD &O vice -president. His and Lann Armitage, radio -television publicity director, would be avail- FM -only models has been reported topic was "The Arithmetic of Business." .. . Arthur C. Nielsen, FM able to the stations in preparing in other cities with extensive of the A. C. Nielson Co., last week was elected a mem- service, according to FMA. president their campaigns. ber of the Board of Trustees of the Wisconsin Alumni Research In attendance were: Harvey J. Foundation. Gannon, WNBC; Clarence Worden, Profit Sharing Plan WCBS; Gene Fitts, WOR; Florence Morris, WJZ; Hank Morgenthau, P. & G. Explained Of The Ruthraufl & Ryan agency switched their "Bob Elson WNEW; Ted Estabrook, WNBT; Lee on the 20th Century Limited" interview show from WENR to WBBM. Bland, CBS -TV; John Neal, WINS; t Procter & Gamble's profit sharing Louis J. Carino, WMGM; Pat Hurley, . . . Stealing a leaf from radio quiz plan was called "incentive in its Sponsor is Frank Shave Creme. WQXR; Tom Morgan, WOV; William broadest and most inspiring, com- shows, Alex Adler, local furrier, has girls call up people at random Moore, WBNX; Charles Barkley, G. pelling sense" by William Werner, who are asked very simple questions, "Winners" receive a $50 mer- WGYN -FM; Harold Hirschmann, company executive, in an address WABF; Betty Stone, Broadcasting; before the Council of Profit Sharing chandise certificate. . . . Local DuMont distributors, New World Dis- has a goodly share, are Frank Burke, RADIO DAILY and Zac Industries last week. tributors, in which football star Sid Luckman Freedman, Coll and Freedman, Vice Werner said the plan, started in sponsoring the new 'Stop the Record" show on WGN -TV for a full hour Chairman, Public Relations Com- & is 1887 by Procter Gamble, the week. Program is emceed by disc jockey Frann Weigle mittee, Greater N. Y. Councils. oldest in continuous operation in five days a this country. He continued "Over- and is produced by Rose Dunn and Stan Joel. . . . John Harrington ' all, our plans fully justify and, we starting five -minute "Feature Story" show on WBBM. Telephone Co. Protests hope, make clear to the rank and * * * * Popularity Of CKLW Show file of employees that it has always M -G -M records and the Zenith distributing firm are been the declared policy of the Detroit -A CKLW disc show has . its in- jointly sponsoring "Record Spotlight" on WIND with Howard company to recognize that brought a "Cease Fire" order from . terest and those of its employees are Miller in charge. During course of show, Miller calls top M -G -M telephone officials who say three inseparable." artists all around the country and chats with them. MacFarland- exchanges were put out of service The plan "results in a heightened, Aveyard, Chicago, handles the account. . . . Bill Merz, Jr., local during a broadcast of the program. sharpened, more loyal esprit de The sales rep for the C. P. MacGregor shows, has closed a deal with avalanche started when Eddie corps that marks one business as Chase on the Make Believe Ballroom against another the moment you Joseph B. Benge, account executive at McCann -Erickson, for described a used car which was step inside a plant," he told the the transcription firm's "Hollywood Theater of Stars" program. offered for sale by the Hall -Dodds council. Werner concluded, "We see Sponsor is Hyde Park Beer and station used will be KSD, St. Co., Detroit Ford dealer. CKLW employees gaining a new conception listeners were asked to estimate the Louis. . . . Bill also sold "Hollywood Theater of Stars" to 81 of how much quality output and exact price of the car in question sound operation mean in assuring Plymouth dealers in Detroit for sponsorship on a Detroit station and receive a jackpot prize. The the kind of values to the public that as yet unchasen. The ad agency, Powell- Grant, Detroit, also jackpot started at $25 earn their good will and patronage." and increased bought MacGregor's "Henry King Shaw." ... Karl Sutphin, pro- $5 for every incorrect answer. motion manager for ABC in Chicago, deserves the credit for the The telephone company stepped in- to the picture on the third day when t Admiral Declares Div. front page grabbing stunt when Santa Claus arrived here via ship. The Admiral Corp., their service broke down. Officials Chicago, has whom we had inadvertently credited with the feat, declared a quarterly dividend of 20 Ell Henry, visited E. W. Wardell, CKLW sales cents a share on new common stock, says Sutphin is the one who deserves all the credit. manager, and requested a change payable December 31. The old or an end of the program feature. shares were split two -for -one, ef- The telephone men estimated that Will Broadcast Game Will Air Hoover Speech several thousand calls were placed fective today, and received 20 cents NBC has cancelled "Martin at intervals. The Sponsored by Gillete's "Calvacade the before the exchanges went out of quarterly new divi- of Sports," the annual Blue -Gray and Lewis" show for Dec. 12 only is equal to 40 on service with thousands of other calls dend cents the old a northern in order to present a special half - share basis. football game, featuring that could not even get into the all -star team versus a steller south- hour address by former President exchanges. ern contingent, will be broadcast Herbert Hoover, entitled "Reorgani- 'Record Shop' Expanding over the entire Mutual web for the zation of the Federal Government." WJZ, New York, has expandeci third consecutive year on December Mr. Hoover's address will be given AC - DC Transcription Players in .'Joe Franklin's Record Shop" into 31, it was announced yesterday. connection with the two -day Tape, Wire, Disc Recorders a five -a -week 11:35 p.m. to midnight Originating from the Gramton Bowl meeting of the National Citizen's Sales disk session starting Dec. 19, it was at Montgomery, Alabama, the game Committee For The Hoover Report -Rentals- Service announced yesterday. Expansion will be described by Harry Wismer being held in Washington at that MILLS RECORDING CO. comes one month after the show with statistics and color for the con - time, Dr. Robert L. Johnson, presi- 161 N. Michigan of Temple Ave. 1 made its debut as a Saturday a.m. test, a traditional affair, being sup- dent University, will in- Chicago, Ill. half -hour feature. plied by Jim Britt. troduce the only living ex- president. De 2 -4117 Thursday, December 8, 194f RADIO DAILY

PLUG. TU11,.t. WORDS AND MUSIC PLUG TUBES By PINKY HERMAN

TIN PAN ALLEY OOPS:-Many a new firm has been On Records and Transcriptions Give Me Your fortunate enough to tee off with hits.... Cromwell Music started into TELL ME WHY this unpredictab!e business with the smash novelty, "Hop Scotch Polka," Hand Al GaLico. with "Blue For A Boy. Pink For A Girl." Campbell Music LAUREL MUSIC CO. RYTVOC, Inc. with "I ve Got A Lovely Bunch of Cocoanuts." Michael Music with 1585 Broadway New York 19, N. Y. 1619 Broadway New York City "Hush Liitle Darlin'," St. Nicholas Music with 'Rudolph. The Red. Nosed Reindeer," George Paxton Music with "There's No Tomorrow." Latest firm launched with a terrific "Mule is smash, Train," Walt Disney Bing Crosby, Gracie Fields, "HUSH LITTLE DARLIN'" Music Co., which is currently plugging two songs from the Walt Sammy Kaye, Johnny Des- Recorded By mond, Jo Stafford, Doris Day Perry Como Eddy Howard Disney musical, "Cinderella." Ditties are "A Dream is A Wish Your Are All On Dick Heymes Curt Massey Kay Kyser Jerry Falligant Hea.t Makes" and "Bibbidy Bobbidy Boo," defied by Mac David. Al MICHAEL MUSIC CO., Inc. Hoffman and Jerry Livingston. . . . Jimmie (Former Governor of THE LAST MILE HOME 1619 Broadway Jerry Johnson Louisiana) Davis Music Co., working on a new ditty by the Gov. and New York City Gen. Mgr. LEEDS MUSIC CORPORATION Charles Noonan titled, Millionaire." . . . number is plenty good and can duplicate the success of Jimmie's "You Are My Sunshine." You'll LUV this novelty! . . . Did you know that screen star Jimmy Stewart started his Making Our Debut With A Hitt theatrical career as an accordionist in one of the annual Princeton "A NEW SHADE OF BLUES" IT MUSI BE LU V Triangle Club musicals? ... Pee Wee King, a graduate of WSM's 'Grand Ole Opry," now the star of his own series over WAVE, is MAYPOLE MUSIC CO. F. 67th New York MANOR MUSIC COMPANY catching the eye of film scouts via his TV series. 22 St. City 1619 Broadway New York City * * it * Phone: REgent 7-4477 Edwin B. Morris has another hit in "Dear Hearts and Nothing Can Stop This! Gentle People," written by Bob Hilliard and Sammy Fain. . . . I WISH I KNEW r7 Scripter Art Henley has penned feature "FOREVER WITH YOU a article which Lip- Should step right out in front - pincott will publish in its anthology, "Writing for Profit." Art's Just recorded for RCA -VICTOR by the writer of "My Happiness" thesis is titled, 'How to write jokes and anecdotes,' (and if anyone by DOLPH HEWITT FORSTER MUSIC PUB., INC. 1619 Broadway, New York 19, N. Y. knows how it's none other than Hanley.) . . . Mel Torme, en ADAMS, VEE & ABBOTT, Inc. 216 S. Wabash Avenue, Chicago 4, III. route east with his wife, film starlet Candy Toxton, will open 216 S. Wabash Ave. Chicago 4, III. at Bop City, Feb 16. . . . Russ Morgan's new decca waxing A HIT k Barn! of the waltz, "Where Are You Blue Eyes," can't miss zooming this Drake -Shirl composition up among the leaders.... One WHERE ARE "BLUE FOR A BOY - of Chicago's most popular Ork Pilots, Harry Kogen, spent a PINK FOR A GIRL" YOU BLUE EYES? week in Gotham and returned to the Windy City yesterday with Russ Morgan - Dccco 24819 Vaughn Monroe on RCA -Victor healthy advances from three pubberies for new songs.... Kogen's Merrie Musette - Victor 25 -1134 AI Gallico Music Co. Inc. KNICKERBOCKER MUSIC PUB. INC. 501 Madison Ave., Ncw York, N. Y. most recent hit was "Swiss Lullaby" which he penned with 1619 Broadway New York, N. Y. Vaughn (Choo Choo Ch' Boogie) Horton. . . . TV execs should take a gander at the harmony team of Estelle & John coached by Jimmy Rich, this pair of good looking WALTER WINCHELL'S COLUMN Eldridge.... and talented youngsters is now ready for the big time.... Pe- December 1, 1949 -says: ter Donald tells of the typical Hollywoodite who wears a wrist My Heart Goes With You watch on each wrist. . . . helps him two -time his friends (but "'Mule Train' has been replaced by Thema, G. Meeho, don't get me wrong I love wrist watches.) . . . Kramer - record stores by in the local Whitney's new song, "You're In Love With Someone" already 'RUDOLPH, THE RED - up there with the most -played- tunes.... Alex and Joan STILL - - NOSED REINDEER'." clicking. * * * * JAMES MUSIC, Inc. SI. Nicholas Music Pub. Co. ON AND OFF THE RECORD: -Deejays who cater to 1650 Broadway Room 709 N Y C 1619 Broadway New York 19, N. Y. lovers of hillbilly and folk tunes should latch on to Claude Casey's JU 6 -5157 newest MGM waxing, pairing "Road of Love" with "I'm Having My Blue Day Today." ... This CBS (Cow Boy Songster) heard via Colum- bia's WBT outlet in Charlotte. N. C.. scores an ace with this platter. Big Hit! The Nation's . . . No-man Foley's sta:f at Miller music has done an amazing Brand New Novelty! lob with "Johnson Rag," getting it listed as favorite of deejays after TOOT, TCOT, but TWO weeks of exploitation. . . . Louis Jordan and his band "If I Had A give Decca a fine platter in "Schooldays," backed with "I Know Wlrat ! Million Dollars" TOOTSfE I've Got," top side has a novel vocal arrangement in which the band (I Would Give It All to You) (GOOD -BYE) joins in several choruses.... the Maestro does a solo on the flip side from the Columbia picture A effectively. . . . Two Ton Baker, whose great platter of "I'm TONY PASTOR'S three 'JOLSON SINGS AGAIN' Lonely Little Petunia" (In An Onion Patch) is still selling after Sensational COLUMBIA Record "If years, will wax I Had A Million Dollars" for Mercury next week. #38577 "Million" after being swamped with requests ON ALL RECORDS Baker decided to cut by his NBCh:cago listeners. . . . Deejay Paul Monson. whose RYTVOC, Inc. WMASterful picking of hits has proven slightly sensational, is starting 1585 Broadway New York 19, N. Y. 1.1:11 11:iti7', INC. his ninth year at this Springfield. Mass. station.... (nice goin' Paul.) ILY

Section of RADIO DAILY, Thursday, December 8, 1949- TELEVISION DAILY is fully protected by register and copyright SCENIC DESIGNERS STRIKE SETTLED No Wage Increase TELE TOPICS WXYZ-TV Aft'n Test N. Y. C. Film Unit Aids Granted By New Not For Sale Station's Pub. Service Year's Pact THE PROTEST against crime shows filed -Yet 1 with the FCC by the Southern Cali- The fifteen -day -old strike of the Detroit -A new wrinkle in sales- To help publicize New York's United Scenic Artists Local 829 fornia Association for Better Radio and water shortage and the need for con- Television may well have great portent for manship will be unveiled by WXYZ- against the flagship stations of the TV servation, the city's TV film unit, the future development of the industry. next week when the station be- four networks and WPIX has been gins 30 headed by Cliff Evans, has prepared While careful consideration is often given a -day test of early after- settled, it was announced jointly yes- noon programming. Shows will not a one- minute film spot announce- terday. to such protests by those in control of ment featuring a talk by Commis- program content, it is most unlikely that be offered for sale during the test The statement said: period. sioner of Water Supply Stephen J. "Although the terms involved no such shows would be cancelled unless de- Carney for distribution to all sta- clining ratings made their continuance no "We are not asking advertisers or change of basic minimum scales for their agencies to gamble in this tions this week. scenic or longer a wise investment for the sponsor. artists designers, certain experiment," James G. At the request of several stations, adjustments in hours and The protests of a vocal, literate minority Riddell, scheduling manager of the unit has made films of the de- are always valuable; they make their the ABC owned -and- are expected to result in increased operated station, said. "Only if this pleted supplies in three main reser- take -home pay for many scenic peculiar contribution to a system of voirs and these will be given to and But in the end it early afternoon programming proves artists; while other individual em- checks balances. itself to be worthwhile will it be outlets for use in newsreels and spe- ployees are to receive merit review is the mass that proves to be the deciding cial shows. Tomorrow the unit will programs dealing in opened to advertisers." of their salaries. New costume design factor. Right now Titled "Pat 'n Johnny, program send a cameraman to the reservoirs and student categories were created. crime and violence seem to be doing very in a Police Department plane to film well. "Suspense," perhaps the goriest of will be aired Mondays and Wednes- "The new contract is to extend days from 2:30 to 5 p.m., and on air views of the dwindling reserves. to Oct. 1, 1950." them all, is firmly entrenched among the Tuesdays, Although top ten. The rating of the blood -and- Thursdays and Fridays none of the parties from 2:30 to 4. Pat Tobin would comment for publication, it thunder "Captain Video" is now higher and disc New Spot Business than that of the gentle and appealing jockey Johnny Slagle will be fea- was learned that virtually none of a Reported By WNBT "Kukla, and Does the great tured in program of music, inter- the union's demands was granted. Fran O'lie." views, demonstration and commen- The union had originally asked for number of crime shows reflect callous- The Brown and Williamson To- the or taste tary. wage scales equal to those paid in ness of broadcaster the and bacco Corp. and Benson and Hedges motion pictures and the legitimate preferences of the American public? We have both signed 52 -week contracts two would theater -$135 to $185.50 a week. The doubt that any persons agree Pabst An Added Sponsor for spots six days a week over old scale, which will not be changed on an answer. Of DuM Bowling Cover WNBT, the station announced yes- in the new contract, was $75 to $145 terday. a week. Brown and Williamson will ad- WHILE WE THINK that the current Pabst Brewing Co. has signed to vertise Kool Cigarettes and give crop of crime shows do not, as a sponsor 15 minutes of the 45- minute weather reports. The order was Bank Signs WTMJ -TV class, make good programming, we can - pickups of the All -Star bowling placed through Ted Bates and Co. For College Court Sked I not go along with those who urge that championships in Chicago over Du Benson and Hedges will use the all of them be axed. The decision for Mont tonight and tomorrow. First :Dots for Parliament Cigarettes, Milwaukee First Wisconsin the broadcaster may be boiled down to half -hour of both programs will be Kudner is agency. -The the National Bank of Milwaukee has "Do we give them what they want or do bankrolled by Brunswick- Balke- WNBT also announced that the we give them what is good for them ?" Callender Co. signed a contract to sponsor nine Weston Biscuit Co. has renewed of Were the latter course to be chosen the Total of 18 stations will carry the University Wisconsin and Mar- its sponsorship of the 7: 00 p.m. quette University home next question, which no one could an- programs, which begin at 11 p.m. station break on Tuesdays and the games over swer, would be: "Who is to decide what Fred Wolf, Detroit bowling com- WTMJ -TV during the 1949 -50 season. 10:30 p.m. station break on Thurs- Three of the games will be played is good for them ?" However, we cannot mentator, will be behind the micro- The order, for 13 weeks. days. was at the Milwaukee auditorium, three favor a policy of laissez faire. Certainly phone. placed through Calkins and Holden. there must be compromises, the most ob- at the Marquette gymnasium and vious of which is the scheduling of crime three at the Wisconsin fieldhouse in at late hours. Another Madison, Wisconsin. shows course of This action which we think should be taken is Coast TV Academy Sets Plans will be the first time that any experimentation in programming to de- basketball games will be aired from velop new shows that might successfully Madison. TV relay facilities between Milwaukee and Madison, a distance compete with the cliff- hangers. Such ex- For '50 Awards Presentation of 85 perimentation would be an expensive miles. were installed just prior to of proposition but the rewards it could bring, West Coast Bureau of RADIO DAILY cultural the start the football season. or educational program - is financial and otherwise, could be tre- Hollywood Academy Tele- Handling the account the Mar- -The of live, film or kine; (8) technical award vin Lemkuhl mendous. vision Arts and Sciences has corn - chosen by the Academy's technical agency. During the pleted plans for its second annual committee after consideration of all past football season, the Bank also "Emmy" awards dinner to be held technical achievements brought to sponsored nine Wisconsin and Mar- PROGRAMMING TOPPERS have here on or about Jan. 24, 1950, it its in 1949; quette football games over WTMJ- attention (9) station TV. NBCjust about given up on their pro- was announced by Harry R. Lubcke, achievement (inscribed plaque) for Larry Clark will do -by- jected three -hour participating show for of KTSL, president. outstanding in the play overall achievement play and George Marr will direct. Saturday nite and nnw are off on a new Nine awards are planned. They 1949 tack to combat CBS' Ken Murray - Ed are: (1) best live show; (2) best All nominations must have been Wynn combo that starts Jan. 7.... Two kinescoped show; (3) most outstand- on the air in 1949 in the Hollywood WOR -TV Sells Wrestling of the wildest space -grabbing promotions ing live personality; (4) most out- area and will be sele'ted by a com- WOR -TV this week will resume in quite a while are oroducts of the staid standing kincs "opcd personality; (5) mittee of seven agen -y and seven Friday night wrestling pickups Benton tz Bowles (the agency, not the best film for TV made and viewed industry representatives, chosen by from Jamaica Arena, according to political team/ - the Gaines dog food in 1949; (6) best commercial for the seven Hollywood stations. sports director Bob O'Connor. stunt and Abe Burrows' Benevolent and video (three minutes or less) live, Martha Gaston Bigelow is chair- Matches will be sponsored by ir ,Protective Order of Bald Eagles. film or kine; (7) best public service, man of the awards committee. Frost Refrigeration, Inc., Brooklyn. Thursday, RADIO DAILY December 8, 1949 * *COAST- TO- COAST* **

WRNL In Tribute To Bojangles Christmas Corner Two Join WINX Conducts "Smith Fund" Richmond, Va. - Bill "Bojangles" Washington, D. C. -Jerry Strong, Washington, D. C.- Milton Grant Salt Lake City, Utah-Thirteen- Robinson received tribute from WINX morning man and disc jockey, and Tom Donahue have joined the year -old Charmaine Smith was shot civic leaders in a memorial pro- is carrying on his Christmas cus- regular announcing staff of WINX. with a shotgun which completely gram broadcast by WRNL, Rich- tom of asking listeners to help him Grant has worked at WINX as a destroyed the lower half of her mond, the famous dancer's native play Santa Claus to Washington part -time announcer for the past face. Doctors say that plastic sur- city. Speakers on the program were orphans and under -privileged chil- three months. Donahue came to gery can make a new face, but the Rev. John Malcus Ellison, president dren. Strong's list includes five hun- WINX from WTIP, Charleston, effort will take five years and cost of Virginia Union University; Dr. dred youngsters, at four of Wash- W. Va., where he was known as 15 thousand dollars. Cooperating J. Fulmer Bright, former mayor of ington's neediest institutions, select- Thomas Coman. with a committee from Charmaine's the city, who held office during the ed for Strong by the United Com- neighborhood to raise the funds, years in which Robinson made many munity Services. Participating In Program Max Roby, KSL news editor, began charitable contributitons to Rich- Syracuse, N. Y. -Henry McFar- a series of stories on all KSL news- mond; Henry Schwarts_hild, city Arnold Lewis Resigns land, director of municipal services casts telling of the tragedy, and merchant and friend to the dancer, Burlington, Vt.- Arnold Lewis, for the state civil service depart- asking for contributions. and Robert C. Scott, local under- WCAX sports director resigns this ment, will be guest executive on the Aids Hiccup Victim taker who has known Robinson since week to go to the Coast to seek a program "So You Want to Get A his boyhood. TV position. Replacing Lewis is Job" produced by Radio Center, Cleveland, Ohio -Robert B. Logs- Paul Boehm, formerly with WGPA Syracuse University, and presented don. father of a 16- year -old girl, Policemen's Show in Bethlehem, Pa. Boehm will han- over station WSYR at 12:15 p.m., called up Jay Miltner, WTAM's Boston, Mass. Is Their dle play -by -play sports, a nightly December 11. "Musical Clock" emcee, to aid him -"Crime in Business," a documentary covering sports show, and will act as assistant curing his daughter of her 20- day siege of the activities of the State Police, to Lawrence Killick, WCAX news WDRC On The Spot hiccupping. Miltner written and narrated by the WCOP editor. Hartford, Conn. -When William sent out a plea on his morning show and was promptly swamped special events man, Ken Mayer, was Benton, formerly of Benton & with aired over WCOP Sunday, Dec. 4, Awarded Xmas Trees Bowles, was appointed U. S. Sena- hundreds of suggestions for cures. from 5:00 -5:30 p.m. Program fea- Stamford, Conn. -The State Park tor from here, microphones of Miltner delivered the cards and tured the re- enactment of murder and Forest Commission will present WDRC were right in the Governor's letters, but the young girl still has cases taken from Police files, in- two Christmas trees to WSTC and office at the State Capitol to record her hiccups. formation from the criminal labora- WSTC -FM on Dec. 19. in apprecia- the ceremony. Benton was appoint- Wedding Bells tories of the State Police, a message tion of the station's forest fire dan- ed to the Senatorship by his former Madeline Chenowith, program by Lt. Arthur O'Leary and a spe- ger reports during the year. The advertising partner, Governor Ches- secretary for WASH -FM, Washing- cial dramatization of the death of trees will be cut from the state's ter Bowles. Talks by both men, as ton, D. C. and the Continental FM Patrolman Edward Collins and the forest and will be brought to Stam- well as a des -ription of the scene, Network, was recently married to capture of his killer. ford by a State Forest Ranger. were broadcast by WDRC. Robert M. Frazier, radio engineer.

r AGAIN ! 10 of the 15 most popular local shows on major stations in New York are on WOR!

Again and again and again WOR shows clock top ratings in New York. There

are reasons: 1. WOR's astute sense of showmanship, built on a bedrock of more than a quarter- century of building and buying programs that make cash registers click. 2. A crack staff of writers, producers and directors s:: pr who know what appeals to the majority of 36,000,000 people in B:; 430 counties in 18 states and the Dominion of Canada. 3. A total station's Scotch instinct for making every sponsor's penny spent bring two, three and five or more pennies back. These facts -and more -are good reasons why you should use

Mai power-HI station at 1440 Broadway, in New York The National Daily Newspaper of Commercial Radio and

VOL. 49, NO. 46 NEW YORK, FRIDAY, DECEMBER 9, 1949 TEN CENTS RADIO SPOTS SELLING TV RECEIVERS

Expect No U. S. Action Date In Phoenix Intensified Campaigns In Key TV Cities Washington - NAB yesterday announced that its board will On Cuba NARBA Plea meet next February 8 -10 at the Producing Set Sales For Major San Marcos Hotel, Phoenix, Ariz. it is slated to take Washington Bureau of RADIO DAI t.Y At that time Television Manufacturers Washington - Reports reaching action on the status of the Broad- here last night from Montreal indi- cast Advertising Bureau, the Using spot radio and spe- cated that there will be no decision pending merger with FMA and by the American government on the formation of a successor Campaign On Cigars cial programming as a mer- the new Cuban demands for vastly body to BMB. chandising medium for the increased standard broadcast facili- Readied By Lorillard holiday sale of television sets, ties until well into next year. major manufacturers have It was reported that the plenary session was breaking up, without The creation of a new cigar divi- worked out co -op deals with definite plans for reconvening, but Radio -TV Credited sion with a $300,000 advertising and distributors in key center ci- with an understanding that a new promotion budget to push sales of ties with TV station facilities try for a regional broadcasting five cigar brands manufactured by With Success Of Drive Mon- and are getting sales results, (Continued on Page 6) the company was announced day by H. A. Kent, president of P. RADIO DAILY learned yester- Detroit - Radio and television Lorrillard Company. Frank Hope- (Continued on Page 3) ASCAP Resident Counsel took a leading role in helping De- well, a key figure in the rise in sales Named General Attorney troit's pioneering United Founda- of Old Gold cigarettes and a Lorril- tion exceed by four per cent its lard vice -president, has been named Programs To Ukraine Herman Finkelstein, resident goal of $8,550,000 for health and to head the new division. counsel of ASCAP for the past community services, according to Indications were that the new seven years, was designated as gen- OF campaign leaders. (Continued on Page 4) Planned By 'V, Of A.' eral attorney for ASCAP by the With grand total of 3,573 different board of directors yesterday, Fred public service and commer- Jackie Robinson Signed Washington Bureau of RADIO D 177.Y Ahlert, president, announced. Fin- cial programs the Motor City's Washington -The State Depart- kelstein is a graduate of the Yale broadcasting industry carried the For New Series On ABC ment announced yesterday that it Law School, a member of the copy- idea of common sense in fund- will begin next week a new series right committee of the American -aising through one annual "Give Jackie Robinson, star second of daily half -hour "Voice of Amer- Bar Assn. and the International Once For All" campaign into every baseman for the Brooklyn Dodgers ica" programs in the Ukrainian and winner of last year's Most Val - Bar Assn. (Continued on Pale 4) language. The program will consist Ahlert also announced that 'table Player award in the National of United States and world news, League, will debut a new - type Schwartz & Frohlich in New York National Sales Meeting political commentaries and features will continue as ASCAP general Held By Thesaurus Staff (Continued on Page 2) about American life. It will supple - counsel. (Continued on Page 61 A week -long national eonfer -nee Miles Laboratories Signs Brewevy To Sponsor New lust completed at the New York NBC 'One Man's Family' Dog Arrives In New York Colman Show On ABC headquarters of RCA Recorded Pro- gram Services, touched off the great - Miles Laboratories, Inc., will spon- To Get Giveaway Prizes The Ronald Caimans have been test sales campaign in Thesaurus his- sor "One Man's Family" over the tory, according to Donald J. Mercer, "Konrad von Wesdell," winner of signed by NBC and the Jos. Schlitz full NBC network starting with the Gaines Dog Food "Top Dog" con- manager of RCA's transcription ser- program of Feb. 5. The is Brewing Co. of Milwaukee, to co- show heard test, arrived in New York yester- vices. Enthusiastic acclaim greeted from 3 -3:30 p.m. - star in their first network radio Sundays The pro day to collect his numerous prizes. program starting Jan. 6. in the 8 to (Continued on Page 6) (Continued on Page 6) He was greeted at New York's Pla- 8:30 p.m. time segment. za Hotel by a reception committee The program, entitled "The Halls composed of twenty -five dogs and (Continued on Page 2) FCC Edict On STA's Stands, (Continued on Page 3)

Wolfe's Day Five Objecting Stations Told floppy On MRS Thomas Wolfe, noted American "Hopalong Cassidy," starring novelist, gets a double nod of Washington Bureau of RADIO DAILY that since adopting the rule banning Five daytime stations, including STA's, the Commission had taken a Bill Boyd in the title role, has recognition Sunday, Dec. 18 signed as a radio exclusive when Theater" presents WNYC, New York, were turned position contrary to its reasoning been "NBC by Mutual Broadcasting System, an odapta ion of his "You Can't down yesterday in their bid to up- that the growth of FM service was it was announced yesterday. Go Home Again" with intermis- set the FCC's decision of last year now sufficient to rule out the need Series will start January 1, and sion comment by Norman Cou- denying further special temporary for special nighttime service. Refer- has been slotted in the 4 to 4:30 sins and CBS' "Invitation To authorization for extension of time ence was to the Commission argu- Learning" presents an analysis on the air. With Commissioners ment in the Easton Publishing Com- p.m. Sunday time period. Gen- eral Foods will sponsor in behalf of the same work with comment Walker and Hyde not participating, pany case that it need not consider of the Post Cereals Division of by John Mason Brown. Commissioner Frieda Hennock dis- existing FM stations in determining sented, proposing a hearing on the which among competing AM ap- the organization. matter. The five stations had argued (Continued on Page 3) 2 Friday, RADIO DAILY December 9, 1949 \V_t`r^l\ /w.yif ' CORING AND GOING *

Vol. 49, No. 46 Friday, Dec. 9, 1949 10 Cts. GEORGE B. STORER, president of Fort In- BERT WOOD, program manager of RCA Re- dustry Co.; LEE B. WAILES, vice -president in corded Program Service, has arrived in Chi- JOHN W. ALICOATE . Publisher charge of operations, and HAROLD RYAN, cago for a recording date with the new The- -' vice -president and treasurer, are in New York saurus group. FRANK BURKE Editor on business. ERIC SEVAREID, Columbia network's Wash- MARVIN KIRSCH . Business Manager EDDIE and IDA CANTOR, who had been ington correspondent, today is in St. Louis daily except Saturdays. Sundays visiting in New York for about a week, left to address the Chamber of Commerce and the Published yesterday for Hollywood. stop over for League and Holidays at 1501 Bro:.slway, New York, They'll of Women Voters at the Hotel Jef- (18). N. Y., by Radio Daily Corp., J. W. o while in St. Louis. ferson. His newscast will be broadcast from Alicoate, President.and Publisher; Donald M KMOX. Mersereau, Treasurer and General Manager; MORRIS S. NOVIK, public service radio consultant, is back in New York following a TED NELSON, general manager of WIKK, Marvin Kirsch. Vice-President ; Chester B. trip to the West Coast, where he arranged Eric, Pa., is in town for conferences with his Bahn, Vice-President ; Charles A. Alicoate. a number programs. he Secretary. Terms (Postage free) United of AFL Returning, national representatives. `tates (other than California) $10.00 one stopped over briefly in Chicago. California, Foreign, $15.00. PHIL ALAMPI, farm news editor at WIZ Year; $15.00. PAULINE FREDERICK, American network and newly -elected vice- of Address all communications to Radio Daily. president the commentator, is in San Juan, Puerto Rico, NARFD, will spend this week -end in Atlantic 1501 Broadway, New York (18), N. Y. participating in the ceremonies attendant City attending the Vocational Agriculture Phone WIsconsin 7 -6336. 7.6337. 7.6338. New York upon the opening of the big new Carib -Hilton meeting. CLble address: Radaily, Hotel. WEST COAST OFFICES CHARLES COLLINGWOOD, White House Allen Kushner. Manager KEN MURRAY, featured on CBS -television, correspondent who also is moderator of "Peo- will by train tomorrow Hollywood ple's CBS is in 6425 Hollywood Blvd. Phone: Gladstone 8436 arrive from Platform" for -TV, expected and will immediately start rehearsals for his New York today from Key West, Fla., where WASHINGTON BUREAU "Ken Murray Show," which will make its he accompanied President Truman's vacation Dahlonega Rd. Andrew H. Older. Chief 6417 debut Jan. 7. party. Phone: Wisconsin 3271 CHICAGO BUREAU JOE DI MAGGIO has arrived from the West HERB SHRINER, featured nightly on the Hal Tate, Manager. Coast to transcribe another batch of his CBS Philip Morris CBS video series, has returned 612 N. Michigan Ave. programs. from Washington, D. C., where he made an Phone: SUterior 7.1044 appearance before the American Medical Assn. ART LINKLETTER, master of ceremonies on at the Hotel Stotler. Antelope SOUTHWEST BUREAU Paul Girard. Manager "People Are Funny" over NBC, is expected Tower Petroleum Bldg.. in New York tomorrow from the West Coast. PETER DONALD, comedian, is back in town Dallas. Texas following an engagement in Pittsburgh. On Phone: Riverside 3518 -9 J. B. FUQUA, owner and manager of WJBF, Jan. 6, he'll emcee the "March of Dimes" Augusta, who has been in New York on busi- Follies at Queens College. April 5, factory Entered as second class matter, ness most of this week, will leave for Georgia 1937, at the postof ee at New York, N. 1e., today. Sot in for a while yesterday with the ROBERTA QUINLAN, television singing star, under the act of March 3, 1879. station's national reps. has returned from a short trip to Hollywood. Most of the baby antelopes in t ELMER DAVIS, American network commen- the U. S., like the one in the pic- RICHARD WESTERGAARD, manager of tator, in town from Washington to arrange WNOX, Knoxville affiliate of CBS, is here for radio coverage of the annual Radio Cor- ture, are born in the Detroit Zoo. on station and network business. respondents Dinner, which will be held in the Nation's Capital next month. They've got a monopoly out there RICHARD BOREL, general manager of FINANCIAL WBNS, Columbus, Ohio, conferred Wednesday ROBERT MOODY is here. He's the general in producing antelopes. (Prerm'ner R) i at the offices of CBS, with which the station manager of WHIO, Dayton, Ohio, a Columbia is affiliated. network outlet. W -I -T -H in Baltimore has a { NEW YORK STOCK EXCHANGE Net monopoly, too, in this rich, com- Low Close Chg. ' To High Jackie Robinson Signed Brewery Sponsor New petitive market in producing 1481 3/ - ABC 81/2 For ABC On ABC Am. Tcl. 8. Tel 1485/g 1/ 1481/e + Vr New Series On Colman Show low -cost results from radio adver- CBS A . 271/4 261/2 271/4 + 3/4 CBS B ...... 263/4 261/4 26% + 3/4 (Continued from Page 1) (Continued from Page 1) tising. Philco 301/4 30 30 + f/4 RCA Common 131/4 13 131/9 sparts program over the full ABC of Ivy," has a situation comedy You see, W -I -T -H delivers a RCA 1st pfd. 741/4 771/2 731/, - 1/4 web January 22 at 10:30 p.m. Pro- format with the scene being laid t Stewart -Warner 123/8 121/4 12% + BIG audience at very LOW cost. 3/g gram will be heard weekly at the in a small college town. Westinghouse 311/. 3014 301/4 + of the radio Westinghouse pfd. 1021/2 1021'2 1021/2 + 1/4 same time. Dan Quinn, who built the "Fib- It covers 92.3% all Zenith Radio ... 311/4 31 31 Jackie No Beginner ber McGee and Molly" show, is homes in the Baltimore trading The show, entitled "The Jackie credited with creating this show. OVER THE COUNTER do things on Bid Asked Robinson Sports Show" will be of- Walter Brown Newman will assist area. You can BIG DuMont Lab. 14 15 fered to sponsors on a co -op basis. with the script and Nat Wolff will W -I -T -H with a LITTLE bit of Stromberg -Carlson 111/4 121/3 1/2 Robinson is an The agency is Young & U. S. Television 14 experienced broad- direct. money. 4 WCAO (Baltimore) 17 20 caster. Rubicam. WIR (Detroit) ... 734 8 Call in your Headley -Reed man today for the whole wonderful Bob Trout's Busy Day story about W- I -T -H! Includes Four Broadcasts 50,000 watts at 8OOkc. NBC's Bob Trout will be a busy man tomorrow when he handles four major television and radio shows Now covering a 17,000,000 population area between 3:30 and 11 p.m. A special network program on the water at the lowest rate of any major station shortage throughout the nation will start his day, with a 5:00 p.m. TV in the Detroit Area! broadcast on the first anniversary ceremonies of the UN Declaration of Human Rights followingly closely afterwards. "WIN The UN video show will be a two and one -quarter hour stint and in- With CKLW" eludes the Boston Symphony Or- chestra and interviews with Eleanor CKLW Roosevelt, Trygve Lie and General MUTUAL Detroit and Windsor Romulo on its schedule. Trout will NMI be on the regular TV quiz show, J. E. Campeau, Preuident Baltimore 3, Maryland Who Said That, at 9:00 p.m. with TOM TINSLEY, President Leo Durocher, Laraine Day and Os- Adam J. Young, Jr.. Nat'l Rep. Canadian Rep., 11. N. Stovin óe Co Represented by H.adl.y-Reed car Levant. Friday, December 9. 1949 RADIO DAILY 3

FCC's Edict On STA's Radio Spots Selling TV Sets Freedom Foundation Stands, 5 Outlets Told In Key Video- Serviced Cities To Honor L. A. Weiss

(Continued from Page 1) (Continued from Page 1) An honor medal for activity and plications for new stations should be day. Campaigns have been intensi- in comfort. Stations pop right in, granted. The stations argued that speeches on the American Way of fied in such cities as New York, automatically, at the turn of a dial. will be presented in February this position is inconsistent with the Chicago and Los Angeles and the Pictures are clear, steady, brilliant Life earlier reasoning. to Lewis Allen Weiss, Chairman of techniques employed indicate the -thank's to Admiral's famous super - the Board of the Don Lee Broadcast- M The Commissioner said yesterday highly competitive nature of the TV powered chassis-works perfectly that: ing System, by receiver sales among the merchants. on its own synchronized antenna - Freedoms Founda- "We are of the opinion, however, Among the leaders who have been no installation is required -you that petitioners have misconstrued tion, Inc., Valley using radio are Admiral, RCA, don't need your landlord's permis- Forge, Pa. the import of the Commission's ar- Motorola, Philco and Muntz. Some of sion. And its guaranteed, doubly gument in the Easton case, and that An announce- the radio advertising is confined to guaranteed by the two top names ment of the dis - no such inconsistency exists. The spots and to programs where an- in television, Admiral and Dynamic argument in the Easton case was tingushed award nouncers work at high pitch to get stores so you're sure of lasting satis- was received by not that FM stations were too un- demonstration sets installed in faction." important to be considered in mak- Weiss yesterday in homes. Prizes Offered for Leads a telegram from ing a determination as to the proper Typical of the technique being allocation of AM stations. The ar- The same method of lining up Don Belding, E. F. used to get a TV receiver into a demonstration Hutton and Ken- gument was, rather, that the techni- home is the programming for Dy- prospects has been cal differences between AM and FM, used by Muntz and another dealer, neth Dallee Wells, namic stores in New York which trustees of the together with the different histories features the Admiral line. Called Sunset stores, has been offering mer- of the two services with respect to chandise prizes to TV viewers who foundation. an "ad lib pitch" the announcer goes will Freedom Foun- the allocation of stations among the into a fast invitation spiel. A sample furnish them with the name of several states and communities, was sales prospects. Sunset features the WEISS dation is a nation- of the script as heard on WMCA, al organization to such that a fairer distribution of New York, follows: RCA line. both AM and FM stations could be Stations accepting the business provide recognition to American "Would you like to have television have citizens who do the most outstanding achieved by considering each type in your home tonight? If you live in been told by agency executives r of station separately, and by giving that radio announcements have been job of bringing about a better under- New York telephone Murray Hill more in standing of the American Way of weight to the possible existence of 2- 7720 New call Market effective producing sales -in Jersey prospects than TV broadcasts. They Life. FM stations in considering AM appli- 2 -3191 and Dynamic stores will have cations only where the AM facilities argue that most radio listeners are Weiss for years has been an out- television operating in your home potential TV in the communities being compared tonight without a penny's cost or buyers while those spoken advocate of the Free Enter- viewing a television in where equal or approximately equal. obligation to you. I have just 35 sets set their prise system in the United States homes are already sold on Points To Court -Upheld Contention for free home demonstrations so the sight and is regarded as an exceptionally "The contention of the Commis- you'd better phone now if you want and sound media. able speaker. sion was upheld by the Court of to be among the lucky ones. It's not Appeals in its decision in the Easton just any ordinary television, mind case, where it held that the Com- you-not a small table model nor an mission was not required to treat unknown brand, but the new, 412 faces facts figures wins the two types of stations alike in amazing Admiral wonder set, the u considering applications for either smartest console television ever C service. But the fact that the Corn - built, with the big size 62 -inch pic- 'mission felt that it would be unwise ture that the whole family can watch to consider FM assignments as equivalent to AM assignments in at- Dog Arrives In New York tempting to make an equitable dis- AMERICANS, a t c ,- ;tribtion of AM facilities, and that it To Get Giveaway Prizes would have been similarly unwise to allocate and assign stations in the (Continued from Page 1) new FM service on the basis of the the press. Cocktails and "solid re- SPEAK UP! 'existing assignment of AM stations, freshments" were served. Is not determinative of the question The event, dreamed up by Benton lof whether or not the existence of & Bowles, was thoroughly covered FM stations, authorized to operate by the press of radio, newspapers, 10:45.11:00 P. M. full time, should affect the policy of magazines, trade papers, TV and the Commission in issuing special newsreels. MONDAY temporary authorizations for AM stations authorized to operate re- Gambling Reminscing gularly in the daytime only." In preparation for the celebration Public In'erest Considered of his 25th year at WOR on March The Commission said too, that it 8, 1950, John B. Gambling has asked A "is fully aware of the interest of listeners to supply him with any series of inspiring, informative the public in securing nighttime ser- early anecdotal material relative talks by prominent Americans. vice and particularly service offer- to his early A.M. music and chatter ing programs of special local interest programs. He says he can't remem- These excellent public service pro- and significance in communities ber all the high spots of the past which presently do not have sta- 25 years and wonders what little grams are available for sponsor- tions authorized to broadcast at things have amused his audience night. The Commission has made most. considerable efforts in recent years ship on WINS. Variety says: Ito increase the number of full time for nighttime operation in a given "Commercial Possibilities Are facilities to the extent that such ex- community may be periodically set hipansion is consistent with the main - aside can only result in the eventual Good." rtenance of adequate overall service. complete breakdown of the entire While the value of individual pro- allocation system upon which any grams in some specific instances may adequate radio service necessarily outweigh the effects of degradation depends." of the basic allocation scheme, we In addition to WNYC, the stations 'must reiterate our belief that any were WOI, Ames, la; WNAD, Nor- system by which the basic determin- man, Oka.; WKAR, Lansing, Mich., CROSIEY BROADCASTING CORPORATION ation that a channel is not available and WHCU, Ithaca. N. Y. 4 Friday. December RADIO DAILY 9, 1949

Radio -TV Credited Campaign On Cigars

With Success Of Drive Planned By Lorillard

(Cintinued from Page 1) (Continued from Page 1) metropolitan area. move was calculated to increase the home in the tobacco company's share of the na- Benefitting from the drive are 141 local organization's annual demand for more than national, state and 5,500,000,000 cigars, exclusive of tion.s lit- cards in- Ilan About Manhattan.. . tle cigars. It is expected that Loril- Figures in current rate lard will double its present cigar that the radio and television ProspeLts or an art- inr.ustry l:ureau to handle figures on dicate volume to about 8 per cent of the time turned over to the United radio and TV re_e.ver proauction and ownership yesterday brought by yearly sales volume of $500,000,000. Foundation "Torch Drive" sta- speculation in the trade as to the mo,ive back or ine move. One report Alden James, the company's tions and their advertisers is valued ad- is twat such a bureau is proposed to replace broadcast M_asurement vertising director indicated that ad- at $161,678.07. vertising bureau wh.cn bows out on tan. 1st. Anotner is tnat NAB has suggested appropriations for the new Total airtime for the campaign division would exceed $300,000, 215 to and amounted to hours, equal tae bureau as a step toward br.nging Television broadcasters Assn a spokesman for the tobacco firm 121/z days of continuous broadcast- into the io'd ha.ph Austrian, television consultant, sated to tale said that advertising media selec- ing by the average Detroit station. over an imporiant '1V past in the near suture. . . . Watcn for an tions had not yet bsen made for th? A breakdown of the figures shows an nouncement two we.. -known researchers tckmg agency posts around coming year. Indications, however, that during the campaign, which on were that heavy radio expenditures ran from October 18 to November Ian. 1st.. . . Army 6 Navy goods stores in T.mas Sq. credit saae of are anticipated. Lorrillard Company 10, Detroit's 12 AM and FM outlets western attire to: children wild keep.nq them irom going into the r d used radio advertising extensively 2,740 service spat broadcast public this Chr.stmas time. Western films on TV has stimuia,ed children s before the war to push cigar sales announcements and 435 feature pro- and, interest in boots. Levis and spurs.... is Mutual planning to cut down of course, radio advertising grams of from five to 60 minutes played a big part in pushing Old in length. the numoer of its member stations? . . . Sure coats a loda money to Golds to its present fifth position in Three On CBS bu.ld a comedy team. NBC has spent close to a qua:ter of a m.tlion nationwide cigarette sales. In addition, Arthur Godfrey, bu., on Dean Martin & Jerry Lewis' a.r effort. . . . Aside to t:merson Cigar brands to be pushed include: Robert Q. Lewis and Margaret Foote: Geo.ge Wo.i, of 1CQ.f, is co-author (+.ith Lawrence bearson) of Muriel perfectos, two for twenty five cents; Whiting plugged the drive over the film, ' Fr.,nt Page Altair," whicn Laurel lams will anal in N'Yawk Senators, ten cents each; occasions. Longfellows, ten cents and "babies" CBS on several different in Jan. for Eag.e -Lion release. The last FCJB man wno wrote a movie Ralph Edwards originated his NBC at five cents; and Van Bibbers at program "This Is Your Life" from was kredaie Wakeman, as you may we.l rem:moer. Hare's the switch: twenty cents per package. Ro ky the city's Music Hall just prior to Wolf's picture has noth.ng at all to do with the ad biz. Fords will not be pushed at this the campaign opening. time and Between -The -Acts and Detroit's three television stations it * iY it Royal Bengals will continue to be aired 226 public service spot an- POME: "Mule Train distributed through the full -line nouncemen,s, using motion picture Gives me a pain." sales organization as before. TV films and slide transparencies. . . . Iry Cahn viewers also saw 42 other special programs ranging from three to 30 * * * * Hollywood's New minutes in length. SMALL TALK: With the announcement that NBC -TV is Making up the committee which going to do a series on "The W omen." Richard Barger, producer, and joujrI1Ity took on the job of securing sponsors Martin Begley, casting director, are being swamped w.th hope.ul con- was William Cartwright, chairman, CLUB tenders. Unlike the stage play whicn had 35 parts, the TV adaptation Edward Petry & Co.; William Bryan, Free & Peters; Eric Hay, WJLB; will have only 4 permanent characters.... John Irving Fields teils the William Hendricks, WXYZ; Richard corm that Archdale J. Jones' "key To The M- ssing.' having so.ved 11OTEL E. Jones, WJBK; B. P. Pearse, 70 per cent or its cases, has received from large firms lists of missing Weed & Co.; Robert B. Rains, Paul persons will guarantee a prospective sponsor 300,000 new cus- H. Raymer Co.; Arch Shawd, WJR; -which The Country Club Hotel occu- tomers within of 2 months. Joseph Spadea, Columbia Broad- a period pics a magnificent location in casting System; Willard Walbridge, tr '. * * heart Wil- WWJ, and E. Wilson Wardell, Three new crack platter- spinners join WMGM next the of the exclusive CKLW. week -Ken Roberts, Hal Tunis and Ted Brown. Latter will do shire residential district ... ad- Second Committee Listed an early ayem show, Roberts will spin 'e.n from 2 to 3 p.m. and jacent to Wilshire Country Another United Foundation Radio Tunis will be on deck from 3 to 4. Tunis is prob ly the most Club and overlooking the ex- charged with Public Committee, educated deejay hereabouts. He has an M. A. from Temple U. and Service programming was chair- panse of its gorgeous fairways in Phila. high schools before radio. maned by Willard Walbridge, WWJ. taught English the entering and greens. Serving with him were J. E. Cam- r * * * CKLW; Calvert M. Hill, peau, HATS OFF DEPT: Bill (So. Pacific) Tabbert's platter of Rates from $6.00 up. Sin- WEXL; Ben Hoberman, WDET; Richard Jones, WJBK; F. A. Knorr, "Younger Than Springtime." . . . Bobby Colt's vocals on WINS. . . . gle Kitchenette Apart- Mimi Benzell's smartistry at the Pierre.... Gabriel and his imp.essions WKMH; James C. Riddell, WXYZ; ments Available by Week Harry Wismer, WJR; and Don De- at Le Vouvray. . . . Johnny Andrews, singing star of WNBT's "Easy Groot, WWJ. Does It." (His 1st Hooper last year was 1.6. Today it's just the reverse or Month. -8.1) ... Herb Sheldcn's terrific selling lob on his daytime slier... . The Mariners Columbia record of "Leprechaun's Lullaby." * * FILLER- DILLERS: Reading that J. Dorsey is being COUTItY CLUB WBAL sued for hitting a milkman over the noggin with a clarinet, Hank Sylvern sez he now knows what is meant by bop music. . . . »seems AftwSine.44 Jimmy Kriegsmann sez his TV equipment isn't complete yet. HOTEL He'd like to buy a one -minute spot remover. ... Herb Shriner 445 North Fossmore Avenue (Vine SL) has a pal who's really behind the scenes in television- moving Hollywood 4, Calif. scenery. . . . Peter Donald contends that what the city needs Telephone: H011ywoed 9-2101 most to conserve aqua is a plan that will hold water. r hat other hristmas present can you name that...

... you wouldn't want to exchange ... comes in so handy on rainy days

... never wears out ... keeps increasing in value

i ... is so quick and easy to buy ... pleases everyone on your list AND ... gives itself all over again avings Bonds (with interest) ten years later? Automatic Saving is Sure Saving

THIS SPACE CONTRIBUTED BY RADIO DAILY i Friday, December 9, 1949 6 RADIO DAILY

Programs To Ukraine Expect No U. S. Action XMAS Planned By 'V. Of A.' PROOTIOfl J On Cuba NARBA Plea

(Continued from Page 1) Xmas Toy House Busy On TV (Continued from ment the present broadcasts of the Page 1) With its main theme the solicita- Santa Claus is making television agreement will be made in "Voice of America" to the Soviet tion of toys for the needy children appearances on Mondays, Wednes- the in Russian language, spring. The new meet would not Union the of greater Miami, WTTT opened a days and Fridays over WVTR in be in Montreal. which began in February of 1947. House in downtown Christmas Toy Richmond, Va. Santa, surrounded by Earlier reports that State De- The new program will be broad- Miami. The house sits on the corner toys in a North Pole workshop set- cast in the eastern Ukrainian dia- partment pressure for acceptance of one of the busy thoroughfares ting, reads letters and tells stories of the Cuban proposals had been lect and will be directed to the and is decorated in a Walt Disney on the show from 6:00 to 6:30 p.m. will be broadcast from will sufficient to swing the agreement, Ukraine. It fashion. WTTT's Santa Claus Mother Claus gives Santa an assist have not been barn out, it was said. 1:30 to 2 p.m., EST, (9:30 to 10 p.m., broadcast from the house daily by writing the children's names in a time), and will be in- Industry resentment has been so local listening from 1:30 p.m. to 2:00 p.m. and book. The Nolde Brothers Bakery in strong that the American delegation carried by 16 shortwave transmit- terview the children that flock Richmond is sponsoring. in and will who is said to have decided against ters the United States around and various celebrities proceeding with its tentative plan be relayed by four shortwave trans- are in town at the time. During the WEOL Aids Santa Coun- to accept the Cuban demands. mitters which the "Voice of Ameri- day members of the Women's The Sears Roebuck & Co. store in ca" leases from the British Broad- cil of the Boulevard Christian Elyria, Ohio has set up a mailbox for casting Corporation and by three Church will occupy the booth to letters to Santa Claus and has spon- Duquesne U Station shortwave and one medium -wave collect the toys to be distributed on sored broadcasts over WEOL to read Going On Air Soon transmitter at the American Relay Christmas Day. Assisting in this the letters. The box, in car the middle Base in Munich. The program also promotion are a local used of the store, has brought a steady Pittsburgh- Duquesne University will be rebroadcast daily on me- dealer, Olin's, and a kiddie shop, stream of children with Alray their par- will dedicate its FM radio station, dium wave from Munich at a later 41ray children's Shop and ents. The company originally spon- WDUQ, on itself is propped Thursday, December 15, time. Bootery. The house sored a 15- minute show daily, but and at the same time increase its the A. S. Beck Shoe The new broadcast series will up in front of the volume of mail made it neces- power from 10 to 2750 watts. The increase to 21 the languages utilized Store. sary to increase the program to 30 outlet, Pittsburgh's first college ra- by the State Department's Inter- minutes each day. dio station, will switch its frequency national Broadcasting Division in Time- Buvers' Tannenbaum from 89.3 to 91.5. its world -wide radio service. S. Keller. In "., sales pro- Robert WIBG Plans Party The Right Reverend Hugh C. motion representative. has mailed a Boyle, Bishop to 195 Zella Drake Harper, WIBG com- of Pittsburgh, will unique christmas greeting mentator, bless the station during the program. Special Airing To Honor New York agen "y time buyers, all will hold her 7th annual of Christmas party for dependent chil- Paul Shannon of KDKA, Ralp Fal- Department Store Sponsor of whom are personal contacts lert of WCAE is a compila- dren on Saturday, December 17th and Rege Cordic of the firm. The greeting WWSW will also take part in the Chicago -The local Weiboldt de- tion of the buyers' names in the at the State Theater in Philadelphia. A thousand children from 17 homes dedication ceremony. partment store chain, which has shape of a christmas tree bearing been a client of WMAQ, Chicago, the season's greetings and repro- and orphanages have been invited for 14 years will be honored by the and red on legal to the morning affair. Uncle Jim Wedding Bells duced in green Willard will lead the kids in songs local NBC outle+ here in a special size duplicator stationary. Betty Barrett, former time buyer half -hour program Friday, Decem- and carols before Santa Claus ar- now with rives in time for a half -hour broad- the New York Post, was ber 16. The Wieboldt firm will also Lombardo Aids Drive married Nov. 18 to Stuart M. Kelly, mark event on its "Your Neigh- cast at 10:30 a.m. over WIBG. the Guy Lombardo will help the staffer at Taylor - Borroff & Co., Inc., bor Program," which has been Christmas s ^al campaign in Nassau national station reps. heard over WMAQ continuously County with an appearance over Xmas Recordings since 1935. Needham, Louis & Bror- WHLI and WHLI -FM, Hempstead. Single 45 rpm records from the by, Inc., Chicago, have renewed Long Island, on Monday, December Robert Shaw -RCA Victor Chorale the latter program (Mondays 12 from 2:45 to 3:00 p.m. Miss album of Christmas Hymns and through Fridays, 8:00 to 8:30 a.m., Frances Barbour, director of the Carols have been released by the Send girthdafy CST) for 52 weeks effective De- Nassau County Tuberculosis and recording company. The album was cember 12. Public Health Association, and Dr. made available only recently on Wieboldt's started as a WMAQ Lindon Davis of Williston Park will the new speed. It was previously reeling sponsor in December, 1935 with a also take part. available on 78 rpm. .Jo- series of morning programs. The December 9 first announcer was Paul McCluer, National Sales Meeting Miles Laboratories Signs Ken Niles Judith Gardner who is now NBC Chicago network NBC Man's Family Willard Butler Jerry Lesser radio sales manager. The present Held By Thesaurus Staff 'One Freddy Martin Linnea Nelson "Your Neighbor" format includes December 10 recorded music, time. temperature, (Continued from Page 1) (Continued from Page 1) Andy Kelly Chet Huntley and fashion news by Miss Marlowe. the projections presented throughout duct to be advertised by Miles has Alvin Austin Lew Brown The special Dec. 16th broadcast the week, during which plans for not yet been chosen. The series is promo- Lois Burke Ray Collins will feature anniversary greetings programming, production, written by Carleton E. Morse. Jean Dickenson Morton Gould to the store from Chicago civic tion, advertising and sales develop- "One Man's Family" has been fea- were outlined and completed. Dorothy Lamour leaders. The WMAQ husband and ments tured on the NBC network since December 11 wife team, Elizabeth Hart and Louis The meeting brought together for April 29, 1932. The unchanged for- first time all representatives of continue Buster Coward Donald Flamm Roen, will represent Mr. and Mrs. the mat will to recount the December 12 Chicago, while music will be pro- the recently organized RCA Re- home life of the Barbour family. Services. James P. Ann Eden Edward G. Robinson vided by an orchestra conducted corded Program Emanúel Demby Allen Massey by Joseph Gallichio. Davis, manager of Custom Record over have given the new area in Sales, under whose direction Re- Thesaurus. The important new tal- Hal James Louis G. Cowan Program Services has been ent in commercially-designed pro- Helen Menken Danny O'Neil corded December 13 placed, presided. Others in attend- gramming already added to The- Barry Bewildered Wade Barnes, saurus will be joined during the Florence Baker Phil Mayer ance were Mercer, Charlie Gregg Jostyn Barry was another name for sales head; Bert Wood, program months ahead by a steady parade of Jay confusion yesterday afternoon In manager; Ben Rosner, promotion more top stars in many many hours December 14 the office of Charles C. Barry. representatives of saleable programs. We Erskine Johnson manager; and sales radio Morey ABC vice -president in charge of Ad Amor, New York; Bill Reilly, firmly believe in the growing im- Amsterdam programs. ABC's Barry received Holly- portance of services December 15 Chicago; and Bill Gartland, transcription Art Marian Barney simultaneous telephone calls on wood. to the industry, and we are more Brown his extensions -504 and 505 - At the meeting's final session, than gratified by the overwhelming Phil Dakin Bob Hawk from ABC -TV star Wendy Barrie Davis said: "We are all highly vote of approval our station friends Maxine A. Chaffin and Jack Barry, radio producer. elated over the tremendous response have registered for our new The- Edward P. Shurlick, Jr. our station subscribers the country saurus plans." . a.7Tit1...... i Section of RADIO DAILY, Friday, December 9, 1949 - TELEVISION DAILY is fully protected by register and copyright PHONE VISION-HEARING JAN. 16 FCC Will Consider TELE TOPICS ABC Continues Drive Balaban Evaluates Zenith Plea For For New Money In TV Impact Of Television Experiments TV'S PECULIAR ABILITY to bring actuality into the home was demon- Curtis Publishing's "Ladies Home Indicating that Paramount be- tYrt.,1",e'on Bar ",u of RADIO DAILY strated with candid effectiveness Wed- Journal" will make its first use of lieves that television will compli- Washington -The FCC yesterday Meets The for 16, a nesday nite by "The Author TV next month in a one -shot promo- ment the motion picture industry, set January in Washington, Critics" award presentation on A3C and tion over three ABC stations. Pro- Barney Balaban, president of Para- hearing on "phonevision." Among the Heisman trophy pickup on WOR -TV. gram, a five -minute dramatized film mount Pictures, Inc., included his other things, the announcement said, a Commission will While the former was on the whole based on a story in the magazine's views on TV in a report to the the consider "con- a non rather stuffy affair -principals sat at January issue will be aired during company's stockholders which was templated -technical aspects of with only a curtain for a such operation, including use of tele- dais onstage the week of Jan. 2 over WJZ -TV, released yesterday. background -the event was made mem- New York; WENR -TV, Chicago and Balaban's statement about TV phone facilities; whether, if authorized, such a service should be classed orab!e by the presence of Robert Frost, WMAL -TV, Washington. BBD &O is follows: who received the first prize for non- "Much is being written and pub- as broadcast or common carrier or the agency. some fiction. It was the poet's initial broad- In New York, the ABC flagship is lished as the result of incomplete other service designation, and, cast appearance and his recitation of three continuing its drive to bring new surveys, concerning the effect of meanwhile, whether experimental of his poems was indeed a rare treat. advertisers into video, using its the rapidly expanding medium of operation on a commercial basis Tom Lea, whose novel, "The Brave Bulls," should be authorized." "demonstrator" airer, "H o l i d a y television on the motion picture received the top fiction award, was piped Hints," as an opening wedge. Latest business. The so- called 'average Phonevision was defined as the in San transmission of a standard TV signal from Antonio, and Hame Cronyn to make a TV bow via the show is "A" picture is now seen by not read a brief but stirring passage from the Fanny Farmer Candy Shops, which more than ten to twenty.per eent by a conventional transmitter op- book. The major part of the show, how- signed for three participations of our population. It is our belief erating in the VHF band. However, ever, was just so much talk. John Mc- through J. Walter Thompson. that, by advertising the appealing the content of the picture trans- Caffery presided and other participants Other new accounts for the stanza qualities of these pictures through mitted is altered at the transmitter included ABC prexy Mark Woods, veepee include Marchai Jewelers, two par- television to a larger section of the by a device which "scrambles" the Bob Saudek, packager Martin Stone and ticipations, through William Warren, American people, we should be picture when received by a stand- critic Lewis Gannett. ard TV receiver. A special apparatus and Clark & Gibby, one a week for able to attract a much larger audi- three weeks, ence to the movie theaters to see furnished to subscribers would "un- through Needham & scramble" at JUST AS FROST was the highlight of Grohmann. them and that television will, in the the picture the receiver. presentation, end, prove a positive rather than The system takes its name from the literary so was Wil- plans by Zenith to use telephone liam P. Kelgard, a wizened a negative influence on the motion character lines to transmit a coded actor, the hit of the WOR -TV coverage Wander Signs Up H. D. picture industry. On the basis of signal to our experience with radio, we can a'tivate the subscriber's apparatus. of the Heisman Memorial Trophy award For 2 Quarter Hours Charges would be made for to Leon Hart, of Notre Dame, at the reasonably anticipate that the tele- this vision medium will discover and service. Zenith's program plans con- Downtown A. C. Kelgard had the tough- Chicago -The Wander Co. (Oval - template "first run motion pictures, est assignment of all; he followed the tine) has contracted to sponsor two develop new personalities for the motion picture screen." current stage productions, outstand- actual presentation to the massive line- quarter hours weekly of the Howdy ing sporting events, et'." man. Introduced as the mayor of Turtle Doody show on NBC, it was an- Zenith Asks Rule- Waiver Creek, Pa., Hart's home town, Kelgard nounced here this week by Gene WFMY -TV Sells 'Crusade' The hearing will be on a petition stole the show with his warmly humorous Hoge, midwest sales manager. Greensboro. N. C. -Pilot Lifer In- by Zenith for waiver of any rules characterization of a small town execu- Ovaltine will sponsor the 5:30 to surance Co. has signed with WFMY- necessary to permit its experimental tive. His feat was made even more laud- 5:45 p.m. (EST) portion of the show TV for sponsorship of the 26 -week TV broadcast station W9XZV, Chi- able by the fact that he followed the on Tuesdays and Thursdays starting "Crusade In Eurone" film series cago, to test phonevision on a gridiron reminiscences of such polished be- limited Jan. 3, 1950 for 13 weeks. Grant ginning Jan. 12. Firm has used the commercial basis for a period of speakers as Bill Slater, Bo McMillan, Ted Advertising is the agency. outlet since its September debut. three months on TV channel 2. It Husing and others. Coverage as a whole proposes to serve 300 test sub- was excellent and should add to the scribers, most of them located with- stature of New York's newest station. FCC Defers Color in 10 miles of the Lakeview ex- Hearings;'' rhange of the Illinois Bell Telephone FACES WE'D LIKE TO SEE back on the Co. in Chicago. Each would be fur- air, but quick: Imogene Coca, Sid Rejects - nished a Zenith TV receiver Caesar and Marge and Gower Champion, Amateur Tester Idea equipped for phonevision and be all of the late, lamented "Broadway Re- charged one dollar for each program vue." . Local Chevrolet Dealers have Washington Bureau of RADIO DAILY the Arco Electronics proposal that viewed. renewed "Pantomime Quiz" in New York Washington -The FCC yesterday one year of testing, with 250,000 or Programs would have no other and Los Angeles.... Ed Herlihy, emcee pushed back the resumption of its more amateurs compiling data, be sponsor. Zenith would lease tele- of WNBT's "Children's Hour" takes up hearings on color TV and the fur- required of the various color sys- phone facilities, including control economics today when he reads Prof. Ray- ther comparative demonstrations tem. The Arco plan, the Commission switchboards. from Illinois Bell for mond Moley's speech to the NAM ses- for two weeks, on the strength of said, "would cause an indefinite control purposes. While willing to sion at the Waldorf.... Add Cass Frank- petitions by CBS 'and RMA. The and unnecessary delay in the final participate in this test, Illinois Bell lin, Monica Moore, photog Muky, Gordon resumption of direct testimony, to determination of the issues." reiterated its position that the Dilworth and Don Russell to the talent be followed by cross- examination, The Commission pointed out that demonstration should, in no way, be lineup for the new DuMont daytimer was pushed back from February CTI has no transmission authority construed as a commitment to pro- starting Monday. . Phillips H. Lord, 13 to February 27, with the first and that the facilities of CES and vide telephone or bookkeeping originator of "The Black Robe," is ready- demonstration of the CTI color sys- RCA for color testing "are very facilities on a going basis for phone - ing another show bunt around "real peo- tem postponed from February 6 to limited and it is extremely difficult vision or other type of fee television ple in the street." ... Latest TV feature February 20 and the second com- to estimate how long it would take Commissioner Hennock will pre- , to be merchandised nationally is Bob parative demonstration- including them to build additional facilities side at the hearing. Commissioners Dixon's "Chuck Wagon" series on CBS. CTI, CBS and RCA color -from for an adequate distribution among Coy and Sterling favored a grant of Kauffman's Saddlery is manufacturing and Feb. 8 to Feb. 23 and 24. 'the major cities or metropolitan Zenith's petition for the test demon- marketing the western togs. The Commission also kissed of markets'." strating prior to the general hearing. ffl` Section of RADIO DAILY, Friday, Dee. 9, 1949

Philips Co. Surveys Movie Theatre Installs 45 RPM Players Reg. NARBA Group At the suggestion of some of its patrons. the Little Carnegie Theater TV in New York recently installed an RCA Victor 45 rpm reccrd player in Interference 15,000 Dealers their game room for a two -week trial period. Installed to test its prac- Study ticality as an entertainment service for movie patrons waiting between A survey conducted by North film presentations, the instrument proved so popu'ar that the management Montreal -Interference caused by American Philips Company, Inc., to installed a second 45 rpm player to better serve the sharply divided distant radio stations operating on find out what dealers want to know musical tastes of patrons. The phonograph now installed in the game the same frequencies as less power- about TV has produced some inter- room features the playing of popular and semi -classical numbers while ful local stations wav studied here esting results. the instrument installed in the theatre's lobby caters to the taste of at a meeting of the regional NARBA Questioning some 15.000 select TV patrons desiring only classical selections. According to B. D. Bader. conference and brought strong ex- dealers in various parts of the coun- assistant manager of the theater, there has been a sharp decrease In pression of dissatisfaction from try, the survey cards, sent out with activity around the ping-pang and chess and checker tables, a feature Cuba and Canada. the November issue of the comoany's of the theater's game room. Aim of the conference was to de- Newsletter have come ba -k with this termine equitable distribution of "straight- from -the -dealer" informa- frequencies and their allotment to tion: dealers want to know more the int "rested countries. A delegate about practically every phase of TV GE Device Eliminates Commodore Small from Cuba, Antonio Marti Prieto, from general video news to the fine TV Screen Markings Emerson Prexy. Asst. said his country wished to be pro- points of servicing. tected against interference from for- On the basis of replies thus far General Electric Company an- The Board of Directors of the eign stations and he had no objec- received by North American Phipps nounced it has developed a device Emerson Radio and Phonograph tion to equalizing frequencies" on Company 695, want more general called a " harmoniker" which will Corporation, announced the appoint- condition that directional antennae TV news; 65'; want more servicing eliminate herringbone markings in ment this week of Commodore John were not employed in such a manner and technical information; 605, want most cases on television screens. D. Small, former Administrator of as to prevent the waves being di- more selling and merchandising tips. These markings are signals of high the Civilian Production Administra- rected towards a country where Those are top interests. Then there's frequency from amateur radio station and more recently president of they would cause interference." a drop to the 37'; who would like tions. The harmoniker is an .ar- Maxson Food Systems, Inc., as ex- more pictures and visual presenta- rangement of four coils and con- ecutive assistant to Benjamin Form TV Dealers Group tions of ideas, and 335. who would densers in a metal box. To elimin- Abrams, president of Emerson. like more news about the Philips Small The formation of a National Tele- ate the television screen markings, Abrams said that Commodore vision Dealers Association with company. Surprisingly, only 295, amateur radio operators who can "in his new post will help co- ordin- want more stories about other ate and administer Emerson Radio's headquarters at 402 Washington construct the harmoniker at home Building, Washington 5, D. C. has dealers. should install the device between extensive and varied activities in the tele- baen announced. Incorporated under Many of the dealers questioned transmitters and antennae. GE said company's heavily accelerated the laws of the state of Maryland, replied with specific suggestions as it does not plan to market the de- vision production program for the year." purposes of the association are to to technical and servicing, general vice commercially. forthcoming promote the best interests of retail TV news, and projection type TV. TV dealers, to unite members of the Some 30" of the dealers who an- TV retailing industry in all lawful swered sell projection of which 165 measures for its common good, and handle Protelgram- equipped sets. PRODUCTIOD PAR ADE to those ends engage in any or all proper trade associations. Edwin A. Dempsey is executive director. Dist. Named For Polaroid Filter Circle X Indoor Antenna A revolutionary type indoor an- EI1GIItEERS- Eight additional distributors have unveiled by the been appointed to handle the new tenna was recently Filter, Circle "X" Antenna Corporation of COIISULTAIITS DeLuxe Polaroid Television Perth Amboy, N. J. The new antenna EI1GIIlEERS- it was announced by Hinter Dela- complete TV band with of Pioneer covers the tour, sales manager a minimum adjustment. Circular in con SULTAIITS Scientific Corp., New York City, design, it incorporates many of the of new improved RALPH B. AUSTRIAN manufacturers the features of the company's outdoor product. The new distributors are: Circle "X" Antenna. Retail price of & Inc., Birming- Television Consultant R. P. McDavid Co., the new model is $24. ham. Ala.; Kierulff & Co. and Leo McNARY & WRATHALL 1270 AVENUE OF THE AMERICAS J. Meyberg Co., Los Angeles, both Fo,r New Gaol TV Sets RADIO ENGINEERS NEW YORK 20, N. Y. to handle Los Angeles and San Garod Electronics Corporation an- 906 Natl. Press Bldg. 1407 Pacific Ave. Tel.: CO. 5 -6848 Diego areas; Leo J. Meyberg Co., nounces four new TV receivers, San Francisco; Dulaney's, Oklahoma ranging in price from $299.95 to Washington 4. D. C. Santa Cruz, Cal. City, Okla.; Sidles Co., Omaha, Neb.; $495. Model 1900, is a 19 -inch con- Member AFCCE Adleta Co., Dallas, and Crumpacker sole with a 203 square inch direct Distributing Corp., Houston. view screen. Model 1344 has a 121/2- R. in -h screen housed in a mahogany A. BITTER New Carton For Sylvania Diodes cabinet and contains the new "Pic - L. W. ANDREWS, INC. Consulting Radio Engineers The new 1N34A and 1N58A ger- ture -Lock" tuner. The table model manium diodes recently announced 1646 features a 140 square in -h pic- RADIO CONSULTANTS 4125 MONROE STREET by the Electronics Division of Syl- ture on a 16 -inch screen, mahogany TOLEDO 6, OHIO vania Electric Products, Inc., will cabinet and "Picture- Lock" tuner. 219 WHITAKER BLDG. Tel Kingswood 7631 to distributors This model also comes in a blond DAVENPORT, IOWA be marketed Sylvania mahogany cabinet. in a new carton and counter mer- Phone 2 -7824 chandiser according to an announce- DuM TV Eq'ip. For KEYL ment by George C. Connor, general TV Station KEYL, San Antonio, sales manager. The improved in- Tex., has signed up for DuMont WILLIAM L. FOSS, Inc. dividual crystal carton, he said, was telecasting equipment, according to GEORGE P. ADAIR Formerly Colton t Fogg, Inc. adopted after considerable study of an announcement by the Television Radio Engineering Consultants color combinations effective and Transmitter Division of Allen B. EXecutive 1230 927 15th St., N.W. REpublic 3883 methods of cartoning for individual DuMont Laboratories, Inc. The new EXecutive crystals and ties in with Sylvania's station will be on the air shortly, 5851 WASHINGTON, D. C. 1833 M STREET, N.W. new counter merchandiser carton with testing scheduled to start in WASHINGTON 6, D. C. for 25 units. January. The National Daily Newspaper of Commercial Radio and Television

VOL. 49, NO. 47 NEW YORK, MONDAY, DECEMBER 12, 1949 TEN CENTS

COLLEGE SPORTS GROUP ASKS TV BAN

Coy, Sterling Favor Top Ten Urges No Televising Of 1950 The top ten radio news events Football; of 1949 as selected by the net- Trial Of Phonevision work news chiefs are featured Suggests NCAA Proscribe Video; in today's RADIO DAILY on Page 2. Washington Bureau of RADIO DAILY Sees "Threat" To Finances Washington - Although agreeing that the whole problem of phone - The TV committee of the Eastern vision "raises serious legal and Communications Role College Athletic Conference Friday policy questions," FCC Chairman Price Offered Post recommended that its members Wayne Coy and Commissioner make no video commitments for the George Sterling favor the grant of Stressed By Sarnoff 1950 football season and urged that Zenith radio's petition for a commer- As Aide To Acheson the National Collegiate Athletic As- cial test of the system in the Chi- sociation "take prompt and definite cago area. A Commission majority "In the struggle for peace, the action" on tele, which the committee last week decided to set the whole Byron Price, former director of electron -which is the heart -beat now as- said, is a "potential threat to the phonevision question for hearing the Office of Censorship and of radio-may prove mightier than financial structure of intercollegiate next month. Coy said he believed sistant secretary general of United than the atom," Brig. Gen. David athletics." Nations, has been offered the posi- the idea "represents a new approach Sarnoff, chairman of the board of The ECAC lists 76 tion of Assistant Secretary of State members of (Continued on Page 6) RCA, said at ceremonies marking which 38, including Army and Navy, for Public Affairs by President Tru- the first anniversary of the UN adop- play football. man, it was learned Friday. If Price tion of the Universal Declaration of Name Weaver Chairman accepts the appointment he will Ralph Furey, of Columbia, chair - Human Rights on Saturday. (Continued on Page 7) Of Heart Fund Committee among other duties, have complete Sarnoff, who received a UN cita- supervision over operations of the tion for his contribution in the field Sylvester L. Weaver, Jr., vee -pee Voice of America, the State Depart- of human rights, said that "radio in charge of TV for NBC, has been ment's shortwave radio service which Columbia Records named chairman of the advisory headquarters in New York. George (Continued on Page 5) committee of the American Heart V. Allen, now Ambassador to Yugo- Association's 1950 Campaign, A. W. slavia, formerly held the post. Former NAB Executive Promofes 2 Execs. Robertson, national chairman an- Joins Staff Of WHAS nounced. The drive will begin next Robt. Kintner Sells 20% Columbia Records, Inc., have ap- February and has $6,000,000 goal Louisville - Harold Fair is the pointed Jeff Wilson to be general to carry forward the fight against Of His ABC Web Stock new program director of WHAS, sales manager and Ken McAllister heart disease. Station Manager Victor Sholis has as director of advertising and pro - Other members of the advisory Washington Bureau of RADIO DAILY announced. He succeeds Peter R. tion, Paul Southard, v-p in charge committee headed by Weaver Washington - Robert Kintner, Disney, who died last October. of merchandising has announced. named were: Everard Meade, v -p vice -president of ABC, sold nearly Fair started in radio in 1927 with Wilson has been manager of dis- in radio for Young & charge of one fifth of his shares at the net- (Continued on Page 2) tribution and merchandising for the (Continued on Page 2) work's common stock during Octo- recording firm since January 25, ber, according to a report released (Continued on Page 6) McCarthy Show Leading Friday by the SEC. Kintner sold WDSU Plans Coverage 2100 shares of the dollar par stock Of Grid Classic On AM -TV Coast Hooper Ratings in four transactions between October Twenty -Two CBS Stations 4 and 15, retaining 10,600 shares at New Orleans -The Sugar Bowl Set For 'Cisco Kid' Show "Charlie McCarthy ranks first the end of the month. with a rating of 35.9, Jack Benny grid classic on January 2 will be SEC also reported the sale of size- aired nationally over the full ABC Toronto -The Wm. Wrigley Jr. second with 34.9, and Walter Win - able blocs of Philco $3 common stock Co. Ltd. will run a half -hour ad- chell third with 27, in the Pacific network of 268 stations through (Continued on Page 5) (Continued on Page 2) venture series, The Cisco Kid, over Hooper ratings for November. 22 Canadian stations following a 13- Other programs in the first "fif- week test over three stations. The teen" are: fourth, "Fibber McGee national campaign will being early (Continued on Page 6) FCC Needs Greater Power, (Continued on Page 4)

TV Critic Court Hints In WGST Case Reverse Procedure Television is keeping school Johnny Andrews, pianist and Washington Bureau of RADIO DAILY 15 children in Clifton, N. J., away of damages amounting to per cent singer featured on WNBT, on Washington-Prospects for a much of the net billings of WGST, Atlanta. from their books at night, it was sterner Friday reversed the usual talent charged Friday by Charles M. administration of the Com- The Court award has been challenged procedure of entering the video munications to Sheehan, principal of Public Act by the FCC loomed by the State University Regents, field by way of radio. He was No. yesterday as members of the whom the station is licensed, and by School 5. Sheehan pointed Supreme Court because signed to a five -year contract out that 40 per cent of the homes indicated that the the FCC as amicus curiae, for a Saturday morning AM stint Commission has sought to accomp- the abrogation of the contract be- in the Clifton area are equipped lish over WNBC. Andrews, who will with television receivers. Then by lenient means an end which tween the station and WGST was re- continue on the "Easy Does It" can be accomplished only by harsh quired by the FCC if the station was he stated that marks of 40 per means. The video show over WNBT, thus cent of students have dropped. case at issue was the to retain its license. Southern Broad- enters radio via the video route. legality of a Georgia State Court casters was the management firm award to Southern Broadcasts, Inc., (Continued on Page 5) 2 Monday, December 12, RADIO DAILY 1949

Top Ten News Events

Vol. 49, No. 47 Monday, Dec. 12, 1949 10 Cts. Selected By Networks

JOHN W. ALICOATE . : Publisher FRANK BURKE Editor Press chiefs at the four major net- NBC MARVIN KIRSCH : Business Manager works, in response to a RADIO DAILY last week compiled their in- By WILLIAM BROOKS Published daily except Saturdays. Sundays query, and Holidays at 1501 Broadway, New York, terpretations of the top radio news Russia's Atomic Explosion (18), N. Y., by Radio Daily Corp., J. W. stories thus far in 1949. Ther selec- U n i Fi cation And Forrestal's Alicoate, President.and Publisher; Donald M tions follow: Mersereau, Treasurer and General Manager; Suicide Marvin Kirsch. Vice -President; Chester B. Attack in Bahn, Vice -President; Charles A. Alicos4e, ABC The Western Counter Secretary. Terms (Postage free) United The Cold War States (other than California) $10.00 one By THOMAS VELOTTA year; California, $15.00. Foreign, $15.00. The Drive on Subversives Address all communications to Radio Daily. Russia Gets The A -Bomb The "Five Percenters" 1501 Broadway, New York (18), N. Y. Lifting of the Berlin Blockade Phone WIsconsin 7 -6336, 7 -6337. 7-6338. The Communists Take China Coble address: Radaily. New York. Chinese Communist Win The Church Fights Back, Tito WEST COAST OFFICES Formation of the North Atlantic Allen Kushner. Manager Defies The Kremlin 6425 Hollywood Blvd. Phone: Gladstone 8436 Alliance The Welfare State; Coal and WASHINGTON BUREAU Tito's Break With Moscow Rd. Steel Strikes, Drive Against the Andrew H. Older. Chief 6417 Dahlonega Pound Phone: Wisconsin 3271 Devaluation of the British Taft -Hartley Act, 1950 elec- CHICAGO BUREAU Conviction of 11 Communist Hal Tate, Manager. tions 612 N. Michigan Ave. leaders Devaluation of Foreign Curren- Phone: SUperlor 7.1044 Pickup in Business Pampered Persian SOUTHWEST BUREAU cies Paul Girard. Manager Armed Forces Unification Fight The "Veep" and His Bride Tower Petroleum Bldg.. The Kathy Fiscus Tragedy You're looking at a portrait of Dallas. Texas one of the most Phone: Riverside 3518.6 CBS precious cats in Entered as second class matter, April 5, the world -a pampered Persian - 1937, at the postoffice at New York, N. Y., Mutual By ED CHESTER under the act of March 3, 1879. highly treasured by its owners. By ABE SCIIECHTER Russia's Atomic Explosion They wouldn't part with it for Russia's Atomic Explosion Communist, and Hiss and Cop - love or money. Navy's Challenge of Defense lon, Trials Lots of radio advertisers feel Pact Policies The Atlantic just that way about W -I -T -H in FINANCIAL -- Communists Sweep China Devaluation of Non -Dollar cur- (December 9) Baltimore. Once they've discov- Devaluation of British Pound rencies ered how this BIG independent NEW YORK STOCK EXCHANGE U. S. with Vatican and Net Treason Trials Soviet Clashes produces such low-cost sales, High Low Close Chg. Labor Strikes For Pensions Tito 3' 1 3/ they stick to W -I -T -H year in, ABC . Yugoslavia Breaks With The Peace in Palestine Admiral Corp. (N) 1614 1538 161/4 + 1 year out. They won't part with Am. Tel. 8 Tel. 14858 14838 14814 - 3ie Kremlin Labor's Moves for Pension CBS A . 2734 2678 2734 + 1/2 W -I -T -H for love or money. CBS B . 2758 27 275/e + ?8 Air Crashes Security W -I -T -H provides its BIG audi- Philco 301/2 2934 303/4 + 1/2 The Struggle To Save Kathy Hearing and Forrestal RCA Common . 131/2 121/2 12' 1/ Unification ence at amazing low cost. It RCA 1st pfd. . 733/4 733.8 733/8 - ya Fiscus Suicide delivers more listeners -per -dollar Stewart -Warner 1238 1238 1238 Percenters" Westinghouse 3134 3078 311/4 + 1/8 American & National League Washington's "Five than any other station in town. pfd. 102 102 102 Westinghouse + 1/2 Pennant Races The "Veep's" Romance Zenith Radio . 303/4. 305e 303/4 - 1/4 It covers 92.3% of all the radio NEW YORK CURB EXCHANGE homes in the Baltimore trading Hazeltine Corp. .. 167'8 1634 1634 - 1/8 Name Weaver Chairman WDSU Plans Coverage Nat. Union Radio . 258 21/2 254 + 1/2 area. And -TV it does all this at real OVER THE COUNTER Of Heart Fund Committee Of Grid Classic On AM bargain rates! Bid Asked DuMont Lob. 14 15 from Page 1) So if you're not already using Stromberg -Carlson 113/4 121/2 (Continued from Page 1) (Continued WCAO (Baltimore) 17 20 Rubicam, Inc.; Gael Sullivan, exec- WDSU and televised locally by W -I -T-H in Baltimore, call in WiR (Detroit) . 73/4 8 utive director of the Theater Own- WDSU -TV, Robert D. Sweezey, gen- your Headley -Reed man and get of the stations has an- ers of America; Louis Ruppel, edi- eral manager the full tor -in -chief of Collier's; Willard F. nounced. Gillette will sponsor the story today! Former NAB Executive Greenwald, research director of ABC broadcast as well as the tele- Joins Staff Of WHAS Philip Morris & Co., Ltd.; and mo- cast. tion picture actress Irene Dunne. Wismer At Mike (Continued from Page 1) Others Included Commentator Harry Wismer will KOIL, Omaha, and has worked at Also included on the committee cover the play -by -play of the game AM FM WBBM in Chicago, WBEN, Buffalo, are: Dr. Robert P. Fischelis, secre- which this year pits the Oklahoma and WHO, Des Moines. In 1947 he tary of the American Pharmaceu- Sooners against the Louisiana State became director of the program de- tical Association; Mrs. Arthur Tigers. WDSU -TV will have its partment of NAB. "Bugs" Baer, chairman of the 1950 sports director, Mel Leavitt, to New York Heart Campaign; Henry handle the mike chores. Hoke, publisher, The Report of Sweezey says the tee -vee station McTigue Joins WINS Direct Mail Advertising; Ted Cott, will carry all bowl- sponsored events 1 John D. McTigue, former ABC WINS program director; and John with the exception of yachting and official, has been named production M. Paver, president of the National tennis. manager of WINS. McTigue was Outdoor Advertising Bureau, Inc. ABC will also cover Sugar Bowl with NBC before joining ABC in Maurice Odquist, account execu- boxing and basketball as well as a 1941 as publicity director. After a tive of Kenyon & Eckhardt, Inc.; portion of the Sportsmen's Dinner tour of duty with OWI, he returned Samuel Lebensburger, Cappel, Mac- at Antoine's the night before the Baltimore to ABC as assistant manager of Donald & Company v -p; and Robert football game. 3, Maryland special events. In the year 1947-48, Gray. advertising sales promotion The coverage is the most extensive TOM TINSLEY, President he was on the standing committee for the Standard Oil Company of in the midwinter sports associations ReprmntNd by Hoadloy-Reed of broadcasters at the UN. I New Jersey complete the committee. 16 years of sports promotion. - =_ _: - _ -

BIG BUYS -KFRC, San Francisco and KHJ, Los Angeles for the Most Economical, Complete Coverage of the 2 BIGGEST MARKETS IN THE WEST. KFRC and KHJ have had 25 years of successful selling and are Key Stations of Mutual -Don Lee ... the Nation's Greatest Regional Network.

Represented Nationally by JOHN BLAIR & CO. Monday, December 12, 1949 RADIO DAILY

CHICAGO AGENCIES

By HAL TATE JOHN CHURCHILL, formerly re search director of Broadcas STANDARD OIL COMPANY of Measurement Bureau, will join the Indiana contracted to sponsor the media department of Benton & Chicago Bear -Chicago Cardinal pro Bowles agency in an executive ca- football game Sunday, Dec. 11, over :Man About Manhattan... 2 pacity on January 1. Prior to his both television and radio. The tele- association with BMB, Churchill was cast was aired over WBKB while WEEK -END CUFF NOTES: The networks are bidding for research director of Columbia the radio broadcast was televised the services of David Lilienthal for a possible series on atomic energy. Broadcasting System. over a midwestern network of sta- ... CBS-TV may pop that wrestling.Abe Burrows combination opposite tions originating at WIND, Chicago. Milton Berle as early as the next couple of weeks.... "Criminologist WALTER H. HAASE has been en- Joe Wilson handled all the WBKB planned gaged to assistant vee -pee Richard show while Bert Wilson and Iry at Large," originally as a starring vehicle for Paul Lukas by Turnbull in the field of agency ad- Kupcinet took care of the WIND Roberts & Carr Productions. will go to Burgess Meredith instead now ministration, mechanical production originated broadcast. McCann- Erick- that Lukas is filming a picture in India. . . . Hedda Hopper being and personnel for the American As- son, Lnicago, handles the Standard pitched for a daily video series.... The Theater Guild of the Air will sociation of Advertising Agencies in Oil account. New York. He was formerly assis- Radio Features has moved to offer "The Browning Version" on Dec. 18th with the original cast - tant to the president of Equity Cor- larger quarters at 35. E. Wacker Maurice Evans, Edna Best and Ron Randell.... Next CBS documentary poration, New York investment Drive and now occupies practically will be on the subject of U. S. prisons as colleges for crime.... Those So. company. the enure second poor. Calif. "beelers " to the FCC about crime on television would do well One of best talks ever given HARRY L. MERRICK, 1st vice - the to in CBS -TV's "Mr. I. Magination." There's at a Chicago-Television Council tune a show that appeals president of Kal, Ehrlich and Mer- meeting was aelivered recently by to kids and adults, has a good showmanship without any rough -house rick, Advertising, Inc., of Washing- Joseph Pasternak, promotion di- stuff -plus a good rating.... Lisa Kirk heading for the busiest stage ton, D. C., has been elected president rector of itSD and KBD -CV, St. in her career when she doubles into the Persian Room of the Plaza of the Kiwanis Club of Washington Louis. He in for the year 1950. He is also a di- had tne members on the 29th plus TV guest shots and recording sessions. And then stitches with his gab remarks. Fac- rector of the Washington Board of tually, Joe said st. Louis now has there's " "Kiss Me Kate." you know. . . . Geo. Racey Jordon, former Trade. 75,uvu TV sets. Biggest problem for Air Force Major, who has been headlined for sensational allegations Kai -TV, he said, was to sell sets in about atom bomb materials sent to Russia in '43, will lace the "Meet the JAQUES ZUCCAIRE is now on the Ted Bates & Co. art directors' St. Louis since its the only station Press" panel Dec. 16th. in tne market. staff. He was formerly with Lennen Under r'rank McGiveran's direc- * * iT It & Mitchell, Inc. tion, tne 5U,uU0 watt Labor station, THEY SAID IT: I'm not publicity conscious. If you W Lr'L, is rapidly gaming a reputa- want to put my name in the paper -and it'll help you -why go SCHOENFIELD, HUBER & GREEN, Chicago, have been ap- tion for its extensive sports cover- right ahead and do it -Phil Silvers.... One of the most painful age. WCr'L originated the entire pointed advertising agency for Ar- Cnicago Cardinal pro football sched- descriptions of newspapermen I've ever heard: Underpaid and well Inc., of Waukegan and the Gar- ule to a special mid -west hook -up. overprivileged. -Geo. Dixon. . . . The Warners are finding out ton Toy Co. of Sheboygan Wis. Now they are the key station in a that the Milton Berle picture, "Always Leave Them Laughing," Plans for both clients include radio. The Arwell firm is composed of mid - midwestern network broadcasting is doing just as good a business on a Tuesday night as it does important Chicago Stag basketball western sanitation engineers spe- games from the Chicago Stadium any other night, except week -ends.-Sidney Skolsky. cializing in the food and beverage industries. The Toy Company as well as key encounters played by It * it tl Garton the Notre Dame, Northwestern, De makes toys, wheel goods, sleds and Mary Kay and Johnny Stearns, the NBC -TV headliners, croquet sets. Paul and Loyola college basketball always their on actual happenings from either their own teams. base shows lives or from some incident involving people they know. Several weeks JERALD H. MELUM has joined ago, a pal of Johnny's complained about a quarrel he had had with Monroe F. Dreher, Inc. in an exe- -Two cutive capacity. He was formerly Twenty CBS Stations his missus. It was a petty and somewhat humorous argument about who with Dancer- Fitzgerald -Sample, Inc. Set For 'Cisco Kid' Show should do the dishes after a group of his friends had been over for a poker session. The Stearns thought it would make an amusing situ- REDDI -WHIP MARYLAND, INC. (Continued from Page 1) ation for a show sad, with the friends' consent, they began writing it to Ruthrauff & Ryan of Baltimore in January and is being handled just as it happened. The day before the show was to go on, they for newspaper, radio, television, and through the Toronto office of J. trade paper advertising. The com- to out the script. It seems that the friend's wife had filed Walter Thompson Co. Ltd. decided toss pany processes Reddi- Whip topping The transcribed series, produced suit for divorce and was planning to use the show as exhibit A in in Maryland and Delaware. by the Frederic W. Ziv Company, illustration of the mental cruelty she had endured. was originally tested on CKEY, Tor- HARRY CAMPBELL has joined CFRA, Ottawa, and CFPL, * * * * Geer, DuBois, Inc., where he will be onto, I'D BE IF: I Ed London. During the test, Wrigley's WHAT A MAN had Fitzgerald's in charge of marketing and media. placed heavy emphasis on promo- savoir faire. . . . John Kieran's encyclopedic mind. . . . Played He was formerly with C. M. Bas - tional features aimed at the juvenile piano like Sonny Kendis.... Sang like Tony Martin. . . . Told ford Co. audience. The program, however, stories a la Harry Hershfield.... Stayed as young as Ezra Stone MARIE MEIGHAN has been has been shown by a survey to ap- Could get as much out of the theater as John Mason peal to all age groups. sounds.... named space buyer of Dorland, Inc. Brown.... Wrote with the facile humor of S. J. Perelman. . . . She has been with Ted Bates Agency And had the record royalties of Vaughn Monroe. and William H. Weintraub. * * * * ALLAN BROWN has joined the Leonard Lyons reports this conversation at the dinner copy staff in the Chicago branch of Beaumont & Hohman, Inc. He was the 50th ann'y of Harry Hershfield's entry into the news- WIAL celebrating formerly with Hill, Blackett & Co. paper biz. Alfred McCosker said: "Harry, I wish you could have heard Inetai4 stviineu the speech I made into my mirror when I was shaving this morning. HARRY W. CALVERT has been - It was really magnificent." Toastmaster Louis Nizer replied: "The named executive v -p of Zimmer Keller, Inc. of Detroit. Max De- he makes it In reason a man thinks his speech is wonderful, when nomme, head of the accounting ilvvatunictE. front of a mirror. is that he is misled by the enthusiastic reception of department, has been made assis- the audience." tant treasurer. Monday, December 12, 1949 5 ADIO DAILY FCC Needs Greater Power, _ _ PR0fil10TI0N Court Hints In WGST Case TV Contest WNBQ, Chicago NBC television (Continued rom Page 1) HUBBELL ROBINSON, JR., vice- president of station, has received more than which had operated the station for the station license, they indicated the Columbia network in charge of programs, licen- is expected back today from Hollywood, where 5,000 entries from television fans as the licensee until the FCC stepped that this does not relieve the he had spent the past three weeks on network a result of an audience quiz contest in and held that the licensee had to see of responsibility to perform un- business. conducted on the Lincoln Park zoo's operate the station and assume the der the terms of his contract. Attorney Max the BENEDICT GIMBEL, JR., president and gen- television show. On Sunday, Decem- full responsibilities of a licensee. Goldman for eral manager of WIP, Philadelphia, will be ber 4, 15 different animals were When a new contract was drawn FCC argued that even if the con- in Chicago Dec. 14 through Dec. 18, attend- shown on the program with an offer up to permit the management firm tract had carried a specific clause ing a meeting of the Mutual network's board of an "autographed photo" from to collect the 15 per cent of net bill- stating that liability under it should of directors. Bushman, prize gorilla, to those ings called for even though it had not be affected if the FCC holds that JOHN T. HOPKINS, manager and chief viewers who correctly identified at no further responsibilities, the Com- it cannot be performed the contract engineer of WJAX, Jacksonville affiliate of mission held such a burden would be unenforceable. Frankfurter NBC, was in town from Florida last week for least five of the animals. With over that with conferences with officials of the station rela- 5,000 entries received within three around its neck WGST would not did not appear to agree with him. tions department of the network. days of the show, Bushman is ex- be able to function properly in the Jackson made the point that if public interest, and would be hamp- state courts could not make an EDGAR BERGEN, CHARLIE McCARTHY and pected to get writer's cramp -in his the rest of the program troupe are in San feet. The zoo's prize gorilla will do ered in efforts to get into FM or award on the broken contract, Francisco. They broadcast their Columbia net- his "autographing" by stamping his TV. Unless the station broke off the parties contracting with broadcasters work program yesterday from the Marines footprint on the photos. new contract, the license would be would have no tribunal to turn to Memorial Hall. taken up. in case fulfillment of the contract JAMES BAILEY, managing director of As the case was argued yesterday, runs afoul of the communications WAGA, Atlanta, Ga., was in town last week Laundry Tieup Justices Frankfurter, Jackson and act. The FCC cannot award damages, for conferences with station representatives, network executives and national sales officials No matter in what direction they Burton all appeared to lean toward he pointed out. of the Fort Industry Co. look, be it indoors or outdoors, on the theory that while the FCC had Justice Black questioned counsel a right to revoke the license, the for SBI concerning the import of HORACE HEIDT, whose program is a fea- the back of Brunswick Laundry ture of the CBS schedule, went down to slips or on posters adorning the fleet management firm had a right to the Georgia decision, taking issue Camden, N. J., last Saturday and broadcast of 150 Brunswick Laundry trucks, recover under the terms of a contract with that part of the decision which his show from the Camden Convention Hall. which was legal under state law. To held that the FCC had no right, Northern New Jersey housewives BERT LOWN, station relations director of are constantly reminded that Sat - the-contention that the contract be- from the standpoint of the public Associated Program Service, now visiting sub- tion WBNX is "1380 on Everybody's came unenforceable if the FCC ex- interest, to forbid performance of the scribers on the West Coast, soon will head ercised its prerogatives and revoked contract. for Portland, Ore., where on Wednesday and Dial. This makes "1380" the magic Thursday he'll attend the meeting of District listening number for thousands of 17, NAB. housewives who are invited to listen Communications Role Advertising Leaders Plan 1:45 JOHN GUEDEL, producer, and MRS. GUEDEL, Monday through Saturday at By are here from the West Coast. p.m. to "Piano Stylists," Brunswick Stressed Sarnoff Action On Trade Shows Laundry's own program. Promotion (Continued from Page 1) A new project to was by A. Lewis King, help manufactur- arranged speaks to a mass audience and de- ers use trade shows efficiently and Trio Of Platter Spinners WBNX, national sales representa- livers its message with a powerful profitably was tive. announced on Friday Join WMGM Staff Today impact. It can break through any by M. L. Neison, manager of exhibits blockade against the influx of facts for the U. S. Steel Corporation and Ted Brown, Kenneth Roberts and Offer New Orleans Trip and ideas." president of the Exhibitors Advisory Hal Tunis will join WMGM as plat- WGN, Chicago, on its "Dress Up In a statement on his concept of Council. ter spinners today. Quiz" show, is offering a week's Freedom to Listen and Freedom to Representatives from the Associa- Brown will be on an early morn- trip to the Mardi Gras in New Or- Look for which he was given the tion of National Advertisers, the ing program Monday through Sat- leans with all expenses paid. Listen- UN award, Sarnoff said that only Exhibitors Advisory Council and the urday from 7:00 to 8:55 with the ers who obtain blanks at the spon- free access to information flowing National Industrial Advertisers As- latest releases, novelty tunes and sor's store, Gordon's, located on the across all boundaries can make pos- sociation have formed a joint com- chatter. He has been heard on other south -side, must complete following sible a world peace that rests upon mittee to improve the shows, Neison New York stations and the net- sentence in 50 words or less, "We mutual awareness of common goals, said. Detailed steps have not as yet works in the past. should all give to the Purple Heart upon the accomodation and adjust- been decided upon however, he con- The Kenneth Tops in ments necessary to reach them, up- Roberts' Cigarette Drive because . . ." Hol- tinued, some of the efforts will Pops show will on on the convinction that all people be be the same land Engle and Jack Fuller are the devoted to encouraging exhibit man- days from 2 to 3 in the afternoon. co- emcees of the program. want and require a peaceful world. agers to develop and use "In adding this principle to the adequate Popular concerts and recorded fea- techniques for providing advertisers tures will be used by Roberts. He long -established rights of a free press with "audience" or "visitor" KFDM Booklet and free speech," he continued, "we counts. will continue his network and TV KFDM in Beaumont, Texas, has are not projecting an abstract ideal. programs in addition to his WMGM published a booklet heralding a We are pointing to the use of the Pierce Leaving WGAR appearances. Hal Tunis will follow Roberts quarter of a century of broadcast- latest and greatest media of mass Cleveland, Ohio-John F. Patt, ing on the so called "Golden Coast" communications -radio and televi- from 3 to 4 p.m. each day with a WGAR vice -president and general touch of the nostalgic. Tunis has of Texas. The publication presents sion- to help solve the crisis of our manager on Friday announced the a comprehensive picture of the sta- times." previously appeared on WOR, and resignation of R. Morris Pierce, WAAT and WVNJ in Newark. tion's growth, its market area, fa- The RCA chairman went on to say WGAR vice -president and chief cilities and programs. E. P. J. Shu- "we can foresee the day when tele- The three will join other disc engineer, also vice -president in jockeys at WMGM, among whom rick, of Free & Peters, Inc., is han- vision will enable us to look around charge of engineering at WJR, De- dling the promotion. the world from city to city and na- are Ted Husing, Jack Eigen, Bee troit, and KMPC, Los Angeles. Kalmus and Leonard Feather. tion to nation, as easily as we now Patt said that Pierce has long ex- listen to global broadcasts. But this pressed a desire to go into business Robt. Kintner Sells 20% too, would be an empty dream un- for himself and recently accepted To Present Original Scripts Of His ABC Web Stock less the Freedom to Look is given a large stock interest and the presi- In a policy switch, Hallmark Play- assurance among our human rights." dency of WDOK, a new station house will hereafter present original The ceremonies from Carnegie radio scripts by well known writers (Continued from Page I) planning to operate in Cleveland Hall, New York, were telecast by soon. in the place of adaptations which by officers of the company, with NBC for two hours and 15 minutes, Patt announced the heretofore held the spotlight. Edited Lawrence Gubb selling 10,894 appointment shares starting at 5:15 p.m. Following his of Robert A. Fox as WGAR chief by novelist James Hilton, first and giving away 36, to retain 14,461, speech, Sarnoff took part in a engineer effective January 1. original to be presented is "Wedding while Russell Heberling sold 10,000 roundtable discussion on Freedom of Bells" which was written by Jean of the 21,470 listed to his account. Information with Brig. Gen. Carlos from the Netherlands. Benjamin Holloway, a regular Hallmark James T. Buckley retained 11,160 Romulo, president of the UN Gen- Cohen, UN assistant secretary -gcn- adapter. Program will continue to shares after selling 3300 and giving eral Assembly and Dr. Gerritt Jan eral in charge of public information use Hollywood "names" in leading away 170. vanHeuven Goedhart, UN delegate was moderator. roles. Monday, December 12, 1949 RADIO DAILY Columbia Records California Commentary Coy, Sterling Favor Promotes 1 Execs. Trial Of Phonevision

Carlton E. Morse has set two more stage and screen (Continued from Page 1) (Continued from Page 1) 1949. In his new post, he will be names for the cast of Mutual's "1 Love a Mystery." He signed Les to the method of meeting the many in charge of chain store and export Tremayne, currently on Broadway in "Detective Story," and Luis Van financial expenses of programming a sales.. Booten, who is featured in "Champion" for the television station and that a fair op- McAllister as manager portunity should be afforded for has served "Million Curse," whodunit will run of distribution and promotion for Hollywood Dollar which testing." for 15 broadcasts on the mystery program. Merce- In a dissenting opinion he added des McCambridge also will star in the story to begin airing December that the Commission will be better able to determine the issues involved 19. . . . Tommy Dorsey has with one of the most ambitious come up in the phonevision application after undertakings in his career. To inspire and develop young American the experimental trial of the system musicians, he will launch a chain of music schools from coast to coast than before. "If we have the oppor- in association with other "name" leaders. The best musicians in key tunity to have experimentation we should welcome it," he said. cities will teach complete "systems" or musical styles of famous instru- Although he would prefer to have mentalists. He's already invited Benny Goodman, Harry James, Jimmy the experimenting done on a UHF Dorsey, Freddy Martin, Gene Krupa, Carmen Cavallaro, Charley Barnet channel, Coy said in this case it had and many others to join. . . . Now they're paying Radio and screen to be in the VHF region because there are not receivers for stars not to appear on television! Autry. CBS cowboy star, receives the higher Gene bands. Said he: 5500 per week from his sponsor (Wrigley) to stay away from video "I would not agree to a grant of cameras. The sponsor feels video is not yet ripe for the star and is the petition if I thought that it McALLISTER WILSON giving him additional compensation to make up for what he might be would lead to the establishment of a new service before all the prob- losing not going . . . R. the company since January 25, 1949. by on TV. Raymond Morgan Agency, which lems mentioned above were fully in 1941 He joined Columbia as man- packages "Queen for a Day," has offered Mack Sennett a radio program explored. However, I no pos- popular record promotion see ager of in which the old time comedy king would do a 15- minute weekly sibility of this happening. The au- and following service with the broadcast. Format is anecdotaL thorization requested is experi- Navy from 1943 to 1946, returned as mental and hence can be cancelled merchandise manager. In November at any time. Moreover, the period 1947, McAllister was made co- of authorization is for only three ordinator for Columbia's LP record Curt Massey and Country Washburne, musical con- months. Finally, the authorization activities. can in no way result in the public ductor on "Curt Massey Time," are collaborating on modernizing making any substantial investment McCarthy Show Leading some old Texas folk songs which will be done in album form. in the system which would operate ... Jack Bailey, "Queen for a Day" emcee, makes his first camera as a practical matter as a deterrent Coast Hooper Ratings tests this week for the movie based on the Mutual Cinderella against discontinuing the experiment. Virtually the entire invest- (Continued from Page 1 show. . . . Ed Wynn's new sponsor, Camel Cigarettes, now be- ment is to be made by the petitioner and Molly, 23.9; fifth, "Radio Thea- comes one of the strongest represented in the TV field. This is a and even this is to be of a relatively ter" with 20.9; Red Skelton sixth big boost for Wynn who has gone all-out for TV. . . . Jack modest nature. with 20.9; "People Are Funny" sev- Meakins, musical director on the "The Great Gildersleeve," is "For the foregoing reasons, I 20.7; would be in favor of a of the enth with Bing Crosby eighth getting offers for his comedy. grant with 20.6; Bob Hope ninth with 19.2; situation "The Meakins," TV -ed petition for a three -month period, "My Friend Irma" tenth rated 18.8; locally. . . . United Productions of America's recent Animation making it clear to the applicant that "Inner Sanctum" eleventh, 17.4; Hor- Art Festival was such a success that execs of the Hollywood TV no consideration would be given to ace Heidt twelfth, 16.9; Burns and cartoon studio now are making plans to present the show at the the establishment of a service of Allen 16.7; "Take It a thirteenth with Museum of Modern the type contemplated without or Leave It" fourteenth with 16.5; Art in New York shortly after the first of public hearing at which all of the and in spot fifteen, "Our Miss the year. . . . Reports persist that Mutual is scanning its vast above issues would be fully ex- Brooks" with 16.5. number of affiliates to set up a 60- station basic network for clients plored." curtailing budgets.... Allan Jones will make a few Hollywood Guedel, Linkletter Arrive radio and TV appearances during this month in discussions now Downey To Be Honored John Guedel, producer of "You being carried out by manager Eddie Sherman. First guest shot Morton Downey, radio and televi- Bet Your Life," "People Are Fun- it slated for the Ed Wynn video program. sion singing star, will receive a spe- ny" and Art Linkletter's "House cial Award of Merit at the interfaith Party" together with his wife and * meeting of New York's Cinema Irvin and Mimi Atkins, arrived Lodge of B'nai B'rith at the Hotel from the coast Friday and are at An eastern shoe manufacturer has taken an option on Astor, Tuesday evening, December planed here 13th. Savoy -Plaza. Linkletter Maestro Frank De for -hour in time to appear on NBC's TV Vol's "Music the Mood" half air show as a show "Leave It To The Girls" with possible summer replacement program featuring De Vol as conductor- Maggie McNellis. emcee of the all -music format. Century Artists Ltd. is now trying to THE MORGAN, THE MERRIER Linkletter will do his show "Peo- settle network and time for broadcast... . "Life of Riley" video star ple Are Funny" from NBC tomor- Morgan will Jackie Gleason and his manager, Bullets Durgom, formed their get row and will also guest on God - have frey's daytime radio show Wednes- own music publishing house, Material Songs, and the firm will handle YOU day, that is, the non -cigarette por- original tunes of comic Gleason initially, including his "The Malted if you don't watch out! tion anyway. (Linkletter Raleigh Milk" and "Juke Box" song satires. cigarettes). HOW? Ask: Adele Purcell For Unique Benny Goodman has come up with a commercial JINGLES Capitol record featuring the oldie, "Why Don't We Do This More 10 Maple Drive Often" flipped with an instrumental "Egg Head." . Dolly Hous- New Hyde Park, N. Y. KISSIaNGER ton turns in a creditable vocal job on the top side... . Walt Telephone: PRODUCTIONS till you hear Dinah Shore'. clever rendition of 'BibbfddynBab- ELdorado 5 -5040 Ju -UU72 16541 e'..v, N. Y. C. biddr -Boo. TE LEYIIi W Section of RADIO DAILY, Monday, December 12, 1949 - TELEVISION DAILY is fully protected by register and copyright COLLEGE GROUP ASKS GRID TVBAN ECAC Asks M'b'rs TELE TOPICS Heller, Of AFRA, Producers Merge ToMakeNo1950 Hollywood - Membership of the Television Producers Associ- Coinnnitinents Exec. Secy. Of TVA ation on Friday unanimously ap- THE AIM of "Portrait Of America," the proved merger with 1TPA, New NBC handout is to join a "family (Continued from Page 1) said, First steps to implement organiza- York, into a new organization to in a at home" to "capture man of the committee, said the 38 typical evening be known as the National So- the true spirit" of its members "as they tion of Television Authority were schools sent out questionnaires to the executive ciety of Television Producers. engage in ordinary, everyday activities." taken last week when 30,000 alumni. About 7,500 have been board of TVA, in its first meeting, Both groups will retain their Last week's debut of the Chicago origina- physical organizations with au- returned with additional replies ar- in showing ordi- elected George Heller, of Afra, na- riving daily in large quantities. tion certainly succeeded tonomy on the local level and in every- tional executive secretary. Chair- "While it will take considerable nary, everyday people ordinary, and the Society will have jurisdiction day activities. In fact what was seen was man, vice chairman treasurer time for final compilation of the will be chosen at the board's next on national affairs, it was said. so everyday that it was survey material," Furey said, "the so ordinary and week. completely uninteresting. Television re- meeting, this committee made a preliminary flects reality, sure, but that reality must After his election, Heller said, "We sampling and on the basis of this do our utmost to explore all in itself be interesting or else it isn't shall information feels grave concern in possible methods of arriving at a worth reflecting. . . . Program opened ATEE Group Schedules regard to television's effect on inter- with film clips of the Chicago "L" which peaceful solution of differences with collegiate football in this area." narrator Norman Barry was riding to visit the Screen Guilds." The group urged that ECAC's "en- the program's typical family. Film took Board Members Present Three -Day Tele Meet tire membership support the recom- viewers up the front steps of the house mendations" at the NCAA annual and then video cameras took over from Board members present at the meeting, Jan. 14. the living room. In this cluttered, taste- meeting included Dennis King, Mar- A three -day joint session on TV Pointing out that ECAC members Christians, sponsored by the New York less parlor were a grandmother, two garet Webster, Mady will be are in the area with the heaviest at 116th granddaughters, their husbands, a bachelor Ezra Stone, Aline McMahon, Ben section of the AIEE the an- concentration of receivers, the re- Conrad nual meeting of the American As- cousin and a ten- month -old baby girl. Grauer, Clayton Collyer, port said that "a large majority" of They talked about ordinary, everyday Thibault, Virginia Paine, Mildred sociation for the Advancement of the colleges "have been and will things, the baby squealed and every few Dunnock, Marc Daniels, John Ken- Science. Sessions will be held in the continue to be seriously affected by 28 an "L" train roared by. There nedy, Winston O'Keefe, Frances Hotel McAlpin, Dec. -30. this new medium. While a minority minutes on were some clips of their church and its Reid, Philip Coolidge, Paul McGrath. Initial session, the technology, of member institutions may not be Mary Philip will be presided over by John V. basketball team and a couple of good Thomas Calmus, Patton, immediately affected," it continued, L. Hogan. in- shots of the baby, but that's all- nothing Loeb. Others participating "your Committee is primarily con- clude F. A. Wankel, of NBC; R. M. else happened. It was like a visit with Paula Purnell, Neil Hamilton cerned with the future welfare of Bowie, T. T. Gold- pleasant but dull neighbors. . Ben Robert Spero, Philip Bourneuf, Nat Sylvania, and the majority of members of the Park, whose radio work acknowledges the Briggs, Henry S. Arthur, Beatrice smith, Du Mont. Conference rather than with the Minet, W. L. Laurence, of the New York value of drama in a documentary, is edi- Tompkins, Elissa Herbert present position of a favored few." torial supervisor of the show and Reinald Graf, Donald Dame, Jerry Baker, Times, will preside over a session Werrenrath, Jr., directs. Dewey Barto, Margie Coates, Alex on the impact of tele, with Sterling McKee, Alan Brunce, Vinton Hay- Fisher, NBC; Ricardo Muniz, Du Foster Esty Veepee E. CROSLEY WILL DROP "Who Said worth, Staats Cotsworth, Carl Frank, Mont, and Finley Carter, Sylvania, P. Adams. among the speakers. In Charge Of Television That ?" at the end of the month, and William but NBC will sustain the show, probably William Esty Company, Inc., has moving it to another time to make room announced the election of Kendall for a stanza to buck Ed Wynn.... Okla- Comm. Jones Asks Raibourn Foster as vice -president in charge homa City's WKY -TV has inaugurated a of television. novel station break designed to keep all Ruth Jordan and Harold T. Bers, concerned informed of the growing circu- For NTSC- Meeting Minutes copy supervisors, have also been lation. Announcement reads: "This is elected vice -presidents. WKY -TV, Channel 4, welcoming the 2,753 new television set owners who have Washington Bureau of RADIO DAILY offer on the subject of color TV, I joined our audience since November 1." Washington - Hinting broadly certainly have some opinions after Renew 'Fireside Theater' Hank Ladd will emcee the Texaco radio leaders have consciously tried perusing the 6000 pages of testimony Renewal of the contract for "Fire- show tomorrow nite, the first of two that to hoodwink the FCC on matters of and almost 300 exhibits," he wrote. side Theater" on the NBC Television vacationing Milton Berle will miss. Sup- color development and other TV "If it is your desire that I submit network (Tuesdays, 9:00 p.m. EST), porting him will be Bert Lahr, the Ink progress, Commissioner Robert F. these opinions in connection with was announced yesterday by NBC. Spots, Gil Maison Dogs, Connie Sawyer Jones on Friday asked Paul Rai - this first phase of the television hear- The 52 -week contract will take ef- and Mary Hatcher. bourn, president of Paramount Tele- ings, I would be glad to appear." fect Jan. 3. Procter & Gamble Co. vision Productions, for "unexpur- Jones Replies sponsors "Fireside Theater" for Ivory Soap, Crisco and Duz. Agency WE ARE TOLD, is selling so gated" minutes of meetings held by In his reply Jones said he did not National Television is Compton. RONSON,many lighters as a result of the "20 the extinct "think it worth while to urge you to Standards Committee just before it develop a re -hash of archaic engin- Questions" simulcast that they're consid- hearings before ering keeping the show on TV beyond was represented at eering data in the present color WFIL -TV Signs "Q -Ball" the FCC. Jones released an exchange TV the current five -week holiday drive. . record," and took Raibourn to Philadelphia -To further interest of letters between himself and Rai - task for not having independent en- of the game. the National Q -Ball Despite rumors to the contrary, Philco will having written renew its dramatic series on NBC next bourn, with Raibourn gineering data to offer on the sub- Congress, through Philip Klein him Nov. 15 to assure of his willing- He month. . . Chesebrough will add three ject. also scored Raibourn sharply agency, has signed with WFIL -TV ness to testify before the FCC and because of the fact that Allen D. for 13 weekly programs showing more non -interconnected stations to its important "Greatest Fights" coverage declare himself on the Du Mont Laboratories has not of- competition in the indoor sport. expanding TV matters of current interest. Jan. 1- KGO -TV, San Francisco; KSTP- fered more positive information on There will be no direct commercials, TV, Minneapolis, and WMCT, Memphis. Statement By Raibourn color, since Raibourn has been for but sponsor's phone number will be Twenty-six - week pacts were placed "I wish to advise you that while I many years a director of the com- aired to promote installation of the through Cayton agency. have no new engineering data to pany. machines in neighborhood centers. 8 RADIO DAILY Monday, December 12, 1949

NEW BUSINESS * THE WEEK IN RADIO * COAST -TO -COAST Look For Record Spot Sales In 1950 By BILL SILAG WENR -TV, Chicago: Home Fed- Guest Speaker Association, eral Savings and Loan Atotal expenditure of $676,000,000 into a foreign language station Washington, D. C -Mary Burn- Inc., through Advertising Division in network, national spot sales would throw them out of work. ham, assistant irdector of women's Inc., three spot announcements local advertising and TV sales was Standard Oil signed sponsorship activities for WMAL and WMAL- weekly for 13 weeks; Cigarette Cor- forecast for 1950 with network sales papers to bankroll 10 weekly broad- TV, was the guest speaker at a poration of America, through Sher- declining, national spot sales hold- casts by the Cleveland Symphony Christmas tea given by the girls of win Robert Rodgers & Associates, ing firm, local sales increasing, and over WTAM, Cleveland ... Atlantic the Youth Division of Metropolitan one spot announcement weekly for TV sales doubling. The heretofore Refining announced plans to pick up Memorial Methodist Church for two weeks; Twinples Mfg. Co. big radio advertising spenders were the tab for radio or TV coverage of their mothers on Sunday, Decem- through L. W. Ramsey Co., three reported as continuing their previous 77 basketball games in four eastern ber 11. Miss Burnham's talk on spot announcements weekly for two policies. cities . and Morris Novik com- radio and TV was a part of the weeks; United Airlines, through CBC's commercial program rev- pleted a deal whereby Don Lee web "Careers for Happiness" theme that N. W. Ayer, one spot announcement enue was reported as having tripled will carry the recently announced has been pursued by the teen -age weekly for 20 weeks; O'Conner and in the past ten years to a $2,217,129 A. F. of L. news program. girls of the church. Goldberg (shoe stores), through expenditure in the last fiscal year . ABC announced formation of a Dade B. Epstein, Chicago, two spot RCA declared $10,000,000 in divi- special network covering TV mar- WKRT Santa Arrives announcements weekly for 39 weeks; WJR, Detroit, announced kets throughout the nation. Fifty dends and Cortland, N. Y. - Santa Claus Co., . seven stations offered United States Tobacco through a dividend of 20 cents per share are being TV on the roof of WKRT, Agency, N. Y., one spot an- manufacturers to plug their product landed the Kudner and the FCC filed a brief supporting first week of December. A shower of nouncement weekly for 5 weeks; the State of Georgia's appeal from a in cities now having video stations. NAB, RMA, and BMB hundreds of balloons gave the hint Wells Petroleum Co., through Guen- Georgia Supreme Court decision di- representa- that Santa had arrived. The local agency, spot 15 of tives met in New York to discuss ther- Bradford four recting payment of per cent the Fire Department sent a fire truck announcements weekly for 13 weeks; the gross of WGST to Southern possibilities of forming an organiza- with their new aerial ladder Nielsen's Restaurant, through Guen- Broadcast, Inc. tion whose job it would be to pro- to help vide figures on him off the roof. When he reached ther- Bradford, one 1- minute an- Toni Company and the Metro - accurate radio and the ground, Santa was interviewed nouncement for 13 weeks; Gerber & piltan Life Insurance Co. renewed TV set manufacture and ownership. Manufacturers say that heavy AM by Program Director Bob Michel Co, one 1- minute announcement sponsorship over CBS. respectively, and then the kids took over for the for 13 weeks; The Kroger Co., of "Give and Take" and "Eric Sever - shipments are now being made to non -video areas. next half -hour telling him what they through Ralph H. Jones & Co., ied and the News ... metropolitan wanted for Xmas. Cincinnati, have ordered sponsor- radio and TV stations went to bat Agency and PR people, as well as campaign to ship of a one -hour film entitled for New York City's 20 station representatives met in WMAL Afternoon Music "Christmas Story." The telecast will conserve water with countless public New York to formulate plans for be aired from 8:00 to 9:00 p.m. service spots and special programs radio -aid in raising a $2,000,000 Washington, D. C. -To assure a Saturday, December 24; The Hamil- highlighting the city's water short- fund for the Boy Scouts. full afternoon of good music, WMAL is now programming an hour of ton Watch Co., through BBDO, has age ... and Kaiser- Fraser announced Roger Baker was promoted to as- ordered 5- on sponsorship of the first program classical music from 1 to 2 on Satur- two minute programs sistant to the president of WKBW, afternoons WENR -TV to be telecast from 10: 15 utlizing the facilities of the Labor day preceeding the Buffalo ... Frank Hoy was named weekly broadcast of the Metro- to 10:20 p.m. on Thursdays, Dec. Liberal network, an FM web. president of the Maine Broadcasters 8th and 15th. The Supreme Court refused to politan Opera. The program, titled Association ... and Margaret Tru- "Overture," features recorded music, hear an appeal of the Arkansas tax man announced that her first New case thereby crushing the industry's and is being programmed by Edith York concert appearance would take Balzer, music director. WEWS, Cleveland: Red's Hobby- hope for early aid in licking the dis- place over ABC's "Carnegie Hall" craft Shop 10- second spot, once criminatory tax. The tax has been program on Dec. 20. The NAB re- weekly, direct contact. Harter S. labeled by the entire industry as Special Xmas Feature (Back -Board vealed an FM -Lease Plan for Music Worcester, Mass. -In coopera- Hoover Company Ten- setting a dangerous precedent. and Special Events in a study mailed nis) participation on "Dinner Plat- FMA will tion with the City Welfare Depart- Announcement that the to members. Bill Fineshriner, Mutual ment, the "Julie 'n' Johnny" show is ter," Monday through Friday. Kern - merge with the NAB was made and VP, announced the introduction of merling Motors (Ford Dealers) 20- presenting a daily "Orphan -A -Day" the NAB's 15th District (west coast) Hollywood originated programs over feature until Christmas week. Wel- second spots, four in all. Agency: urged that the present number of Mutual, The Christian Churches Stern & Warren. Lindner -Davis, 20- the na- fare Department supplies Julie with districts be maintained by council bought time over ABC for of second spot, once weekly. Agency: association. And e actual case histories orphans tional Lev r a 13 -week series, and LP records whose care they supervise. Child Fuller & Smith & Ross. J. Spang Brothers, in a centralization move, (Columbia's) will be plugged in a Baking Company-participation on up offices. asks for whatever he wants most set New York two shot hour-long show over nine for Xmas, and listeners call in to "Uncle Jake's House," Mondays Atwater Kent left an estate total- CBS stations. through Fridays. Agency: Gregory $9.000,000, the studio to provide a gift for the ing more than Jay Heiten Radio spots were reported selling on & House. Standard Brewing Com- replaced Fred Haywood, who moved orphan mentioned show. pany, 20-second spot, one time only. TV receivers in a number of cities to WEAL, Baltimore to direct pub- with, in many cases, manufacturer WKBW Morning Man Agency: Gerst Advertising. Flex - licity, as news director for WNBC; (Wrist Watch and dealer splitting the check and Buffialo, N. Y.-Mike Mearian is let Corporation and Lowell Thomas Jr. was slated Radio and TV was credited with suc- Bands), 20-second spot, once weekly. to address Radio Executives Club. taking over duties of morning man Agency: Edwin Frankenstein Co., cess of $8,000,000 fund drive put on on WKBW. Mearian has had a long Mutual renewed three shows, two Detroit's United Foundation. 1 N. Y. by background in morning shows, hay- under U. S. Tobacco Co. sponsorship, ing recently joined WKBW as a disc for 1950. Shows were "Martin Kane, Smith Named Tech. Dir. jockey. Levy Gets Appointment Private Eye," and "Next Door" and Gabriel Heatter and the News. The Of Maine Broadcast'g Co. Named To School Board To Park Commission latter is sponsored by Kremel. Lewiston, Me.-Frank S. Hoy, A RADIO DAILY survey revealed a Portland -Daniel H. Smith has owner and general manager of Philadelphia -Isaac D. Levy, mem- critical shortage of radio receivers in been appointed technical director WLAM, has been appointed a member of the board of directors of CBS all markets, especially console sets. of the Maine Broadcasting System. ber of the State Board of Education and WCAU, has been appointed to Shortage was attributed by manu- Prior to recently joining these Maine for this state by Gov. Frederick G. the Philadelphia Fairmount Park facturers to the conversion of fabri- stations he was with Western Elec- Payne. At a recent meeting of the Commission, the Philadelphia Board cating facilities to TV manufactures tric and Graybar Electric in New new Board, Hoy was elected chair- of Judges announced. Levy was and the generally gloomy economic York, in field engineering and man. named by the 21 jurists to fill the forecasts of last summer which broadcast sales engineering assign- vacancy caused by the death of one caused makers to cut down produc- ments. His addition to the MBS Sponsoring WCAX Shows of the commissioners. The commis- tion. staff is related to the plans for Burlington, Vt. - The Vermont sion operates the city's park and NAB's 14th District members met Maine's first TV station to be located Structural Steel Corp. and the Ver- other park properties. Levy founded in Salt Lake City, and employees in Portland. Mr. Smith will have his mont Engineering and Supply Com- WCAU with his brother, Dr. Leon of WINS, New York, protested to office at the studios of WCSH, the pany has signed for sponsorship of Levy. He retired from active man - the FCC that Generoso Pope's plans key station of the Maine system, in Saturday home and away basketball r agement last August. for turning the high -powered indie Portland. games over WCAX. S\ The National Daily Newspaper of Commercial Radio and Television

VOL. 49, NO. 48 NEW YORK, TUESDAY, DECEMBER 13, 1949 TEN CENTS

DuMONT ASKS TAX BREAK FOR COLOR TV

NARBA Conference Clllitiug Santa Sites Wants To Charge Off Equipment Costs on During .l /'ship Fort Lauderdale. Fla. -Santa More Quickly Than Now Allowed; Adjourns For 4-Mos. Claus had lunch yesterday with staffers of WFTL and WGOR -FM Montreal -Delegates to the Third while he explained the extenua- Insists Expansion Necessary North American Regional Broadcast- ting circumstances which threw ing Conference, who had been delib- the two stations off the air Satur- H'ashinoton Bureau of RADIO DAILY erating in Montreal for the past day afternoon. FCC Holds Hearing Washington- Repeating his three months on topics affecting the Santa was making a para- contention that color video is general frequency allocations and chute lump from a plane over still well into the broadcasting requirements pertinent Stranahcm Field as a part of On Multiple Fax future, Dr. to the Western Hemisphere, announ- Fort Lauderdale's Christmas mer- Allen B. DuMont yesterday ced four -month recess in their talks. rymaking. He the jump but told made A hearing on a petition by Hogan the Joint Committee on The first week of April, 1950, was a high wind altered his course. the Economic Report tentatively s e t for reconvening. Laboratories, Inc. to amend FCC that When he descended the para- rules governing facsimile transmis- business While the locale was not announced, chute caught in high tension needs a better break it has been agreed that the United sion was held before Commissioner from the tax collectors. wires and held him dangling in Robert Jones in New York City yes- He States will be the country. midair until rescuers arrived. urged that businessmen be Main objective of the conference terday. Old Nick's accident knocked permitted to (Continued on The company requested that the charge off their Page 8) out the special events lines of regulations provide that the trans- (Continued on Page 7) both WFTL and WGOR. The last mission of facsimile does not impair Four Women Veeps words heard during the broadcast the quality of the aural program be- Appointed By Agency was "he's near the ground now (Continued on Page 8) -wait, wait, he's tangling up. Baseball's Attitude Four women vice -presidents have in the wires." V.I.P. Operators Plan been appointed by McCann- Erick- Robert (Jumping Jack) Niles, On son, Inc., the agency has announced. 22 -year -old parachute jumper. Radio Script Exchange Radio Discussed The four are the first women vice - will leave Kris Kringle's role to presidents in the agency's 46 -year another next year. In the mean- The V.I.P. Trading Post, a new Representatives of the major history. time he's a heroic figure in the clearing house for local station pro- leagues and baseball high Commis- The new officers are: Mrs. Dorothy eyes of the Fort Lauderdale grams and sales promotion ideas was sioner Happy Chandler, now meet- B. McCann, an executive producer children. established in New York this week ing in New York for the annual in the radio -television department; as a division of V.I.P. Service, Inc., winter baseball conference, are ex- Miss Florence Richards, an account it was announced yesterday by Bill pected to revise major league base- executive; and Miss Alberta Hays (Continued on Page 2) ball's policies with regard to radio and Miss Margot Sherman, copy Eldon Park, 40, Dies; broadcasting, it was learned yester- group heads. Byron day. The baseball magnates decision Price Declines was in line with demands made last Hudson Buying Spots Crosley-WINS Official State Department Post (Continued on Page 6) On 800 Radio Stations Byron Price, who last Friday was Roosevelt Forms Agency Eldon Arthur Park, 40, vice- presi- offered the positiôn as Assistant Detroit -The Hudson Motor Car. dent of Crosley Broadcasting Corp. Secretary of State for Public Affairs, As AM -TV Package Firm Co. will use spot announcements on and general manager of WINS, died has refused the job for financial some 800 radio stations throughout at 3:30 p.m. yesterday following a reasons, it has been learned. Price is Hyde Park. N. Y.- Elliott Roose- the country to publicize the new long illness. He is survived by his currently assistant Secretary Gen - velt in association with Morgan Hudson Pacemaker. The Jones, New York City company (Continued on Page 2) (Continued on Page 6) radio and will also place ads in 2300 news- television man, are forming a radio papers this week. Brooke, Smith, and television production firm. The French & Dorrance, Inc. is the business to be known as Roosevelt & agency. AMA Mulling Radio Drive (Continued on Page 6) -OP Adams' Assist On Health Insurance Issues Commendation Cedric Adams, WCCO com- The American Medical Association, being given to both the purchase of The City Council of Philadel- mentator in New York for a visit which last week voted to establish national phia last week adopted a resolu- radio network time and tion commending with his sponsors wanted his annual dues of $25 for its 142,000 ac- use of regional webs. These pro- the Philadel- commercials done right when he tive members, is expected to launch grams may be supplemented by lo- phia Inquirer stations, WFIL. piped a program back to Minne- an educational campaign in radio calized broadcasts in key center WFIL -FM and WFILTV for their apolis from the New Weston Ho- next year as a method of counter- cities. safety campaign. Titled "Silly tel yesterday. The commercials acting the government movement The question of "ethical" use of Willie Safety Campaign" the re- were read by C. James Fleming, toward a health insurance program. commercial radio time has also been ries of radio and TV programs Jr., of Compton agency, for Cris- RADIO DAILY learned yesterday. the subject of AMA committee dis- were designed to educate the co, and G. H. Johnson of Dancer. Just what form the AMA broad- cussions, it was reported. General people in the best habits of traffic Fitzgerald- Sample for Drelt. casts will take remains to be es- feeling seems to be that whatever safety. I tablished. However, consideration is (Continued on Page 6) Tuesday, December 13, 1949 2 RADIO DAILY

V.I.P. Operators Plan All Star Cast Set Radio Script Exchange For CBS Xmas Program Eldon Park, 40, Dies;

(Continued from Page 11 Jack Benny will head an all -star cast in an hour -long Mel Ferrer Crosley -WINS Official Vol. 49, No. 48 Tues., Dec. 13, 1949 10 Cts. Murphy, head of V.I.P. Service, Inc. Purpose of the Trading Post, ac- production of "The Man Who Came To to be over (Continued from Page 1) W. ALICOATE . . Publisher cording to Murphy, is to act as an Dinner" presented JOHN wife 9, exchange for local station managers CBS at 5 p.m., (EST) on Christmas and two children; Richard and Roger 2. FRANK BURKE Editor for a Day sponsored by Hotpoint, Inc. requesting specific shows client. The a resident of Roslyn, MARVIN KIRSCH : Business Manager The idea, he said, stemmed from the Benny, who will portray Sheridan deceased, Whiteside, will be assisted by John L. I., will repose at Fairchild Funer- Published daily except Saturdays. Sundays organization's gift supplying service al Home, Northern Blvd., Manhasset, and Holidays at 1501 Broadway New York. to Garfield, Henry Fonda, Gregory give -away shows which resulted L I., tonight and until 2 p.m. tomor- (18). N. Y., by Radio Daily Cory., 7. W. in numerous inqueries from the sta- Peck, Charles Boyer, Gene Kelly Alicoate, President.and Publisher; Donald M and Rosiland Russel. row. Interment will take place Fri- Mersereau, Treasurer and General Manager; tion managers for specific program day morning in Cincinnati. Marvin Kirsch. Via -President; Chester B. and sales promotional ideas that had The show is a holiday one -shot. Bahn, Vice-President; Charles A. Alicoute. Born In Indiana Secretary. Terms (Postage free) United proven successful on other stations. States (other than California) $10.00 one Murphy said that nearly all pro- Advertise Capehart Line Park, a native of Bluffton, Ind., year; California, $15.00. Foreign, $15.00. grams which V.I.P. will supply to At Home with Lionel Barrymore. had been associated with the Crosley Address all communications to Radio Daily. 1501 Broadway, New York (18). N. Y. stations are the brain children of heard over WMGM each Tuesday, organization for 20 years, his entire Phone Wlsconsin 7.6336, 7.6337, 7.6338. local producers and writers. He said Thursday and Saturday from 7: 15 to business life. While still a student at able address: Radaily, New York. they would receive royalties on any 7:30 p.m., will be sponsored by Frost the University of Cincinnati he ac- WEST COAST OFFICES shows sold through his service. such Refrigerators, Inc. to advertise Cape - cepted a position as assistant traffi Allen Kushner, Manager royalty to be based on a percentage hart Television. The MGM trans- manager for Crosley, and following 6425 Hollywood Blvd. Phone: Gladstone 5436 of the weekly price of the show. cribed program brings Lionel Barry - graduation in 1933 he was succes- WASHINGTON BUREAU more to the mike with philosophical sively program coordinator, net- Andrew H. Older. Chief 6417 Dahlongo Rd. Now Serving 100 Stations Phone: Wisconsin 3271 V.I.P. is currently providing observations and reminiscenes about work program supervisor, assistant CHICAGO BUREAU prizes to about one hundred stations famous people. Getschal & Richards, sales manager, assistant general Hal Tate. Mantles. for use on give -aways and Murphy Inc. is the agency. manager, program director, vice - 612 N. Michigan Ave. president in charge of Crosley pro- 7 says he has at least 200 other stations Phone: SUperlor -1044 grams and general manager of SOUTHWEST BUREAU waiting for merchandise. Murphy Manager Lamb Named Veep WINS. Paul Girard, stated that, contrary to the trend Anthony H. Lamb has been ap- Tower Petroleum Bldg.. the rest of the industry, Dallas. Texas throughout pointed vice -president of the Weston Phone: Riverside 3518 -9 his organization is finding it difficult Electrical Instrument Corporation of Shopping Program On TV Entered as second class matter, Aril S. to supply all stations requesting the Newark, N. J., Earl R. Mellen, presi- Shop by Television, a weekly 1937. at the postoffice at New York. N. Y.. merchandise service. under the act of March 3, 1879. dent, has announced. Lamb has been program with tips to shoppers and V.I.P. has also packaged five shows with Weston since 1934 and will as- housewives over WMAL -TV in Bal- which are now being used on sta- sume responsibility for the operation timore, will become a half-hour tions throughout the country. These of the Tagliabue Division. feature today, Tuesday, December 13. include "Cinderella Holiday," "Cross Questions," "Country Store Quiz," FINANCIAL 11 "Cut and Take" and "Manhattan (D,ccmber 12) Holiday." According to V.I.P., the "crying NEW YORK STOCK EXCHANGE Net need" now is for good teen -age pro- High Low Close Chg. grams and a good early evening half ap- ABC 81/4 8 81e - quarter or -hour program Admiral Corp. 191/4 1838 1858 + Ss pealing to men. Am. Tel. & Tel 148% 14838 14858 + 1/4 The V.I.P. package ideas will be CBS A 271/2 2734 277e B 2734 mostly live and not transcribed. All Wrong CBS .. 273/4 2734 Philco 32 31 3218 + 1 % programs will be exchanged on a RCA Common 131/4 13 1318 + 1/s non -talent basis with the exception RCA 1st pfd 74 731/ 7358 + 1/4 of those angled for network sale. Stewart -Warner 121/4 121 121 - 15r 1/2 Westinghouse . 311/3 31 311/2 + bailiwick Westinghouse pfd 103 103 103 Zenith Radio 323/4 3152 323'4 -1- 11/2 RCA Develops Kit NEW YORK CURB EXCHANGE To Alter Turntable 1634 165/2 161/2 Hazeltine Corp. -... 1/4 Not. Union Radio . 258 21/3 25/8 Camden -A kit of parts for radio OVER THE COUNTER stations to convert RCA model 70 -C Bid Asked or 70 -D turntables to play 45 rpm DuMoet Lab. 141/4 15% Stromberg- Corlsan ... 103/4 12 records will be available in January, WCAO (Baltimore) 17 20 RCA announced yesterday. The cost this duck is all balled up. She shouldn't be . Somehow WiR (Detroit) .... . 734 8 of the conversion parts will be about messing around with those baby cockers -she's got herself in $70. A special pick -up for the new the wrong place. records will also be in production by Is Newscasting Innovation that time. How about your radio advertising in Baltimore? it placed Planned In Miami right? If it's on W- I -T -H, you're all set for profitable sales! Because W -I -T-H is the bi* bargain buy in this rich town. Will Discuss TV Programs W -I -T -H delivers its big audience to you at the lowest cost - Miami - An innovation in TV the newscasting will be established this A panel discussion of "Television per- listener on any station in town. It covers 92.3% of all Sunday when the Miami Herald and Programming and Production" will radio homes in the Baltimore trading area. its radio affiliate, WQAM, sponsors feature Thursday night's meeting of So make sure your radio advertising is in the right bailiwick. a newscast over Florida's first tele- the American Television Society at Call in your Headley -Reed man and get the full W -I -T -H vision station. the Park Sheraton Hotel, E. P. H. story today. Lee Ruwitch, WTVJ general man- James, chairman of the program ager, says the telecast will mark the committee, said yesterday. Jerry first time that a radio station owned Danzig, director of television scripts by a newspaper presents a news at CBS, will act as moderator. Par- program over a competing TV sta- ticipating in the panel will be Henry tion. It is also the first time in White, president of World Video, Florida, he said. that a newspaper Inc., Worthington Minor, CBS pro- and a radio station collaborated in ducer; Burke Crotty, executive pro- BALTIMORE, MARYLAND presenting a video show. ducer of ABC; James Caddigan, The newscast, Televiews of the program director DuMont, and Tom Tinsley, President Represented by Heodley -Reed News. will be a weekly feature, he Charles B. Brown, of Masterson, added. Reddy and Nelson. 1W4. AFestcry ed:

Can you afford NOT to buy a radio show

1. which coast to coast LISTENERS received so enthusiastically that THEY offered to pay the talents costs of the entire program to continue enjoying it, and

2. which Schwerin says is the BEST -LIKED show of its type yet tested by his system (over 3000 shows) - even topping, among many others, one of the highest -rated

commercial shows on the air ( "People Are Funny" *) ? ?

WE HAVE IT!!! phone MUrray Hill 9 -6199 or write Jack Barry Productions, Inc. 104 EAST 40th STREET NEW YORK 16, N. Y.

Currently Producing

"JUVENILE JURY" "THE JOE DiMAGGIO SHOW" (General Foods) (M&MLimited)

( Sorry, John) How to Get

the difference is MUTUAL! Every Sixth Radio Nome ...FREE

After serving as the "different" network for Another thing we like about the Index is the way nearly 15 years, we now find that difference it weighs all four networks - strictly by homes -per- branded -in earthy, fiscal terms -by the authori- dollar - during the latest winter -peak period of tative Mr. A. C. Nielsen. His studies reveal that January -April, 1949: the price of five radio homes on other networks Average Once -A -Week Radio Homos Delivered Commercial Program on per Dollar of Actual Cost will get you six on Mutual. In terms of actual All 4 Networks audience millions, this plus can shape a Rainier - 336

size peak on your sales horizon. Other 3 Networks 328

One thing we like about the Nielsen "Homes M UTUAL 398 per Dollar" Index is that it reports just that. It Based an Total Audience data. Programs sponsored by religious orgonizotions omitted. takes full note of ratings, but it keeps an equally Here is dollars- and -sensible proof of the matchless clear eye on the cost of each rating. By dividing economy of network radio...the nation's only true net time and talent costs into homes actually mass medium. Here, too, is challenging evidence of delivered, it comes up with data to warm the how much more your radio program can accomplish heart of any comptroller. on this "different" network.

The Difference is MUTUAL!

REMEMBER THESE OTHER MUTUAL PLUS- DIFFERENCES:

Lowest Costs, Hookup by Hookup, of All Networks 500 Stations; 300 the Only Network Voice in Town broadcasting Maximum Flexibility for Custom -Tailored Hookups ' Where -To- Buy- It'Cut -Ins Available at No Extra Cost he mutual system Tuesday, December 13, 1949 RADIO DAILY

Baseball's Attitude AMA Mulling Drive On Radio Discussed On Health Insurance

(Continued from Page 1) (Continued from Page 1) year by the U. S. Department of Jus- is done must be on a level that will tice that certain aspects of the get public acceptance and above league's broadcast policy made them criticism. It has been known that liable to litigation on the grounds the AMA has been sampling radio that organized baseball was an in- Man About Manhattan... commentator references to their ac- terstate commerce. Some TV dealers who can't fill orders for Christmas de- tivities for sometime. The organization has obtained transcriptions of A recent settlement between the livery are telling their customers to withhold buying a set until after Justice Department and Commis- comments in a number of cities and sioner Chandler clarified what was, the holidays. They forecast price reductions and the advent of color.... through network news broadcasts. and what was not. interstate corn - Maurice Mitchell, director of Broadcast Advertising Bureau, denying merce insofar as baseball was con- rumors that he's had any job offers and says he's perfectly happy cerned. Now. according to a spokes- Mutual Web Plans with his present chores.. , Watch for a battle royal between Nielsen man for the Commissioner's office, it Pension Documentaries would be Chandler's difficult job to and Hooper for the radio -TV rating biz during 1950.... Is "'The Clock" work out a realignment with the headed for the coast for celluloid treatment? . . . Starting Jan. 2nd, Mutual will present a special se- various clubs in both leagues. MildfV.¡i- Fenton's "Look Photo- Crime" half -hour series will be heard ries of four radio documentaries In addition to the Justice Depart- over ABC five days- a.week. No cast set as yet. . . . Bob Tucker, of concerned with pensions and their ment's demands, there are territorial cost. in J. Walter Thompson, will add to his chores of casting the Kraft show Slated for presentation conflicts involved. January, the documentaries have Commissioner Chandler lunched with the new "Believe -it-or -Not" TV'er which comes back Jan. 4th to been prepared by MBS' newsmen yesterday with league presidents' NBC. . . . Johnny Desmond's Ronson show switches from Mutual to in key cities throughout the country Harrige and Frick and the matter ABC on Jan. 11th. Jean Carroll, rated by the Berle world as the best in collaboration with executives of was discussed informally, however, of the femme comics around, is due for her own teevee stanza in Jan. insurance companies, federal se- it will probably not be until today or curity officials and noted econo- tomorrow that the problem is re- Tommy Rockwell is readying a variety package to headline her. . . , mists. No specific dates or time solved in the closed meetings be- Jerry Wayne into the Baltimore Hippodrome on the 29th. . . . Lanny slots have yet been announced. tween league representatives at the Ross appointed a delegate of AGMA for Television Authority. Hotel Commodore. * * 7 'Veep' To Be Guest Cedric Adams reports that a television actor was Byron Price Declines Alben W. Barkley, the "Veep," is booked the other day to play the part of a convict and part of scheduled to guest star on the Hor- State Department Post the show had to be photographed near a prison outside of New ace Heidt show Dec. 18, when Heidt's York City. The actor donned his convict suit (the striped variety), outstanding discoveries of the year (Continued from Page 1) traveled clear across Manhattan and then took a ferry to the compete over the CBS web for $5,000 to prizes. eral of the United Nations at a re- prison site. Nobody halted his car. Nobody to stop him. Pe- ported $20,000 per year base salary tried which is tax exempt plus additional destrians didn't even show any amazement when he stopped to allowances. ask directions. En route he waved to two cops. The cops waved / The State Department's New York back! a publicity office said yesterday that they "had no idea" as to who would * = l'7 * 57 now be offered the post and stated THAWTS WHILE THINKING: Can't think of a more con RhymalineTime,featuring emcee that any forthcoming announcement sistent singer than the boy with the smile style -Jack Smith. . . . In David Andrews, pianist Harry Jeoks and KMBC-KFRM's cele- would emanate from Washington contrast is Dick Haymes, who follows immediately on the same web. headquarters. George V. Allen held brated Tune Chasers, is one of the position prior to his appointment Once a great singer, Dick now runs the vocal gamut from excellent the Heart of America's favorite by President Truman as American to mediocre and on the smne stanza, too. . . . Ken Carpenter, a top Ambassador to Yugoslavia. announcer always, should be slowed down on the opening of the Amos Among other things, the Assistant 'n Andy stanza. With music behind him and his rapid delivery, you of for Public Affairs , Secretary State newcomer to is responsible for complete supervi- can't grasp all the cast names.... Hope Miller, a "Leave sion of Voice of America operations. It To The Girls" Sunday, proved as articulate as she is lovely and was a welcome addition to the regular panel. Forms * Y7 * Roosevelt Agency Gene King, WCOP's program director, is doing a As AM -TV Package Firm slow burn up in Boston over the current gag to introduce him as "Betsy King's fatter." However, his 'burn' is prob'ly a gag morning broadcasts. Heard each (Continued from Page 11 weekday morning from to too, as Gene is plenty proud of the little Princess. She's devel- 7:30 Jones, Inc., will deal with plays, 8:15, Rhymaline Time is a musi- productions, scripts, transcriptions oped into a top air favorite in Beantown and the Navy is throwing cal- comedy program that pulls and other interests for radio, televi- her a 9th birthday party aboard an aircraft carrier on the 17th. more mail than any other current sion and theaters. So you can't blame the old man if he's in the market for new "Team" feature. The firm is also authorized in its Satisfied sponsors have includ- certificate of incorporation to ac- vest buttons from time to time. ed, among others, Katz Drug quire, use and sell radio and TV sta- * * r * Company, Land -Sharp Motors, tions and theaters. Ruth E. Hayes of sweet Macy advertising tie -up with Jones Store, and Continental SMALL TALK: That Pharmaceutical Corp. New York City is listed as a director who're of the firm. Dennis James was knocked off by Willard Keefe and Dave Tobet Contact us, or any Free & Peters doing his press. . . . Carl Erbe and Chas. N. Maybruck have teamed "Colonel" for availabilities! Poppele To Speak up with a new public relations firm. ... Jo Lyons off for a Puerto Rico vacation and the opening of the Hilton Hotel down there.... WHOM J. R. Poppele, v -p and chief engi- in Italian, Polish KMBC readying a series of transcriptions plugging safety neer of WOR, will address the of Kansas City American Institute of Architects on and Spanish for the Nat'l Safety Council for free distribution throughout Tuesday, December 13 at a luncheon the country. . . . Bob Thompson now assistant to Dick Pack, WHEW held at 140 East 40th Street. Pop - trio over Mutual publicity chief.. . . Irving Fields broadcasting with his pele's topic will be "Television and KFRM the Architect." from the Weylin four times weekly. for Rural Kansas ist TEL

1I! Section of RADIO DAILY, Tuesday, December 13, 1949-TELEVISION DAILY is fully protected by register and copyright DuMONT ASKS TAX AID FOR COLOR

WXEL, 3rd In Cleve., Tibbett Opera Group Sees 'Break' Vital TELE TOPICS To Advance Of To Debut Saturday Signs For CBS Series Polychrome THE DELIGHTFUL Paul FOLLOWING Whiteman show on ABC Sunday nites Cleveland - WXEL, this city's CBS has signed with Lawrence (Continued from Page 1) 1 is an opus called "Hollywood House," third station, will begin commercial Tibbett and Henry Souvaine for a equipment costs more rapidly than which does nothing to hold the audience operations Saturday with top offi- program series by the Opera ,Televi- is now permitted, and suggested attracted by Pops. Sub -title for the Coast cials of DuMont, RCA. Capehart- sion Theater, of which Tij;bett is other tax changes. Some companies, origination might well be "Never give Farnsworth participating in dedica- artistic director and Souvaine man- Dr. DuMont told the Congressmen, the audience an even break." Most of tion ceremonies and dinner along aging director. " "are experiment- the gags were antediluvian and the few with local and state political leaders. Initial production,- Bizet's "Car- ing along t h e switches were telegraphed from 'way Station has signed a primary af- men," will be aired Jan. 1, 5 -6. p.m., line of how bad back, while the two -fold piece de resis- filiation contract with the DuMont EST, with Gladys Swarthout, Robert a color picture tance was a squirting Coke machine and web and will carry also ABC, Para - Merrill and Robert Rounseville in they can get a seltzer bottle fight. These and other mount and WPIX programming. the lead roles and Tibbett serving as away with. But antics seemed to be material that even Basie. evening hourly rate will be narrator. we don't go that Berle has discarded.... Regulars involved $500 and spot rate $60. Future plans call for presentation far." in the stanza, which followed the delight- of operas in 60 to 90 minute periods He said there Owned By Herbert Mayer ful Paul Whiteman show, are Jim Backus, with a reportory company of guest should be no as the manager of the hostelry of the Owner Herbert Mayer, president conductors and singers. Prdgrams F C C authority title; Dick Wesson, as a bellboy therein, of Empire Coil Co., will serve as will originate from the CBS studios. for color TV un- and the Page Cavanaugh Trio. Guests this president of the outlet. Franklin Boris Goldovsky, operatic director til the picture is week were the singularly unappealing Joe Snyder is commercial manager; of the Berkshire Festival, will stage as clear and as Besser, Florence Bates, as a high society - Russell Speirs, program director; the group's pram. Walter Ducloux well defined as type con gal, and Connie Haines, who Thomas Friedman, chief engineer, will be musical director and CBS DuMONT the best black happily was allowed to sing without tak- and Barbara Snyder, publicity. designer Richard Rychtarik, former- and white pic- ing part in the other activities. Of the Station has installed GE transmit- ly with the Metropolitan Opera, will ture of today. He traced rise of the lot, Wesson tried hardest and with the ter and film equipment and RCA do the sets. Allan B. DuMont Laboratories, from most success, but he too was defeated by studio cameras. Six -bay superturn- the start in 1931 with $1,000, until stile antenna is atop a 437 -foot tower the script. . . . Program is produced by Dorland Ups Barnes today, when capitalization is about Joe Bigelow and directed by George adjacent to the transmitter building $22 million. Sales this year are esti- Howard G. Cohan, in Cuyahoga County,,ten miles south Barnes, director of Mated to go to $45,000,000, with of downtown Cleveland. Dorland, Inc.'s radio and TV division $80,000,000 predicted for next year, and member of the Plans Board he said. s;}riee he joined the agency in 1948, THE TV UNIT of New York City's Digges Takes CBS TV Post has been upped to vjce- president in Sees Expansion Needed WNYC is looking for a motion- picture Sam Cook Digges has been ap- charge of-radio and TV. New post is Dr. DuMont made it plain that he did not see how such phenomenal director and a film -tele writer. Letters of pointed manager of television for part of Dorland's expancrec `radio application, giving experience, should be the Chicago office 6f CBS Radio and TV activities. growth would have been possible as sent to unit chief Cliff Evans at 500 Park Sales effective Jan. 3, Carl J. Burk - For the past 10 months. Barnes the tax laws stand today. Observing and the avenue... . It had to happen sooner or land, general manager of CBS Radio other agency toppers have been that plant expansion accomplish- later dept.: During a closeup of singer Sales announced yesterday. Digges carefully testing out degree of in- ed since the war is already out- Evelyn Lynn on WKY -TV, Oklahoma City, has been with the CBS sales organi- terest in video' on part of their ac- moded, he said new expansion is al- He hopes recently, a fly chose her nose for a land- zation since April, '49 and previously counts and conclusion was such that ready needed. to be able to ing strip and came in on the beam. Eve- was associated with WMAL -WMAL- agency is pulling out all stops on be- finance it out of profits. lyn brushed it away, but the insect re- TV. He was active in a number of half of the medium. Some of Dor- turned again and again. For several min- Washington advertising and philan- land's video -active "ëlients include Dept Store Signs WNBT utes poise and charm battled against the thropic organizations before coming A. S. Beck, Helbros Watches, Am- determined pest until a cameraman to New York last April. eritex Fabrics. For Two -Hour Xmas Show walked onto the set with a flyspray and ended the battle. . Detroit distributors Largest department store venture polled by WXYZ -TV report a continuing into TV to date was claimed by ol Telenews -INS Near Black Ink WNBT yesterday shortage of receivers -9,243 were sold when it announced there last month to bring the Motor City's that Abraham & Straus, Brooklyn total to 137,765.... Carlton Morse has store, had signed for a special two - In Three -Way Newsreel hour program on Christmas Day. signed stylist Frances Hodges to an exclu- Service sive pact to design wardrobes for femme Originating from St. Nicholas cast members of "One Man's Family." With new clients being added al- quarter -hour roundup utilizing its arena at a cost said to be in excess most daily, the Telenews -INS three - own coverage, ,is commercial on of $10,000, program will feature a way newsreel service is nearing seven stations and carried sustain- carnival format with animal, wild the break-even point, a spokesman ing by five other outlets. In addition, west, trapeze and trampoline acts. ONE OF THE MOST EXTENSIVE spot for the combined operation revealed a three- minute portion of the reel children's entertainers, sports celebs campaigns on the air has been de- yesterday. is bankrolled on the NBC 'web by and St. Nick. veloped by Ruthrauff & Ryan for Dodge The daily. newsreel, the combine's Bond Clothes. Pact was placed through Kicswct- autos. Their talking animal films pro- most popular TV feature, is cur- Circulation., Most Important ter, Wettcrau & Baker, with Joseph duced by Jerry Fairbanks are now regu- rently being aired by 37 stations in The spokesman said that the end Goodfellow representing the station. larly aired by 56 stations. , Bob Ste- all parts of the country and is of red ink for the newsreel is de- vens, of CBS, is taking a breather from sponsored on 27 of these outlets. pendent, like iliöst'stations, on cir- Milwaukee Tops 60,000 his chores as a director to devote more The weekly news roundup, using culation., The continuous increase Milwaukee -Set sales again set a time to producing his; ,two shows, "Sus- footage "salvaged" from the daily in circulation, coupled with a very new record in the Milwaukee area pense," and "Romance''' One of Stevens' operation, is now on 23 stations, of low percentage of cancellations, he during November with a 60,000 total, stories, "Bomber Command," is being which 13 have landed sponsors. said, points to break -even status in according to latest monthly survey adapted for "Suspense" by Halsted Welles. "This Week In Sports," a weekly the near future. of dealers and distributors. Tuesday, December 13, 1949 3 RADIO DAILY

FCC Holds Hearing NETWORK SONG FAVORITES NARBA Conference The top 30 songs of the week (more in case of ties), based On Multiple Fax on the copyrighted Audience Coverage Index Survey of Adjourns For 4 -Mos. Popular Music Broadcast over Radio Networks. Published by the Office of Research, Inc., Dr. John Peatman, Director. (Continued from Page 11 (Continued from Page 1) Survey Week of December 2-8, 1949 low 15,000 cycles per second," that was to draft a new treaty to replace "the facsimile subcarrier used to TITLE PUBLISHER the Havana (1937) Agreement which modulate the radio carrier shall be A Dream Is A Wish Your Heart Makes Wall Disney expired in March, 1949. At the time 25,000 cycles per second," and that A Dreamer's Holiday Shapiro -Bernstein of the 1937 agreement, the confer- facsimile stations be allowed to op- ence had to concern itself with the A Thousand Violins Paramount erate on unlimited time. allocation of frequencies for a little The standards now set up by the Ain't She Sweet Advanced more than 2,000 broadcasting sta- FCC requires that a facsimile does Bibbidi Bobbidi Boo Walt Disney tions. At the time of the Washington not degrade the sound below 10,000 Conference in 1946, which Bye Bye Baby J. J. Robbins & Sons extended cycles and limits broadcasts to one the original Havana Agreement for Crocodile Tears -Montei hour daily for facsimile stations and Johnston a three -year period under an interim three hours for multiplex or systems Dear Hearts And Gentle People E H Morris agreement, the number of broadcast- sending facsimile and sound simul- Don't Cry loe Harms ing stations had risen considerably taneously. Envy Encore and today they total 2,964. V. L. Hogan testified that his The countries concerned with the John Happy Times Harms company now has a system available 107 frequencies are Canada, United meeting these higher standards. He Hop Scotch Polka Cromwell States, Cuba, Mexico, Dominican Re- also said that it was now possible to Hush Little Darlir' Michael public, Haiti, The Bahamas and broadcast T -V, A -M, and facsimile Jamaica. I Can Dream Can't I Chappell simultaneously. Commissioner Jones The recess will give the United I Never See Maggie Alone Bourne asked about the cost of converting States and Cuban delegations a present receivers to the new multi- I've Got A Lovely Bunch Of Cocoanuts Cornell chance to discuss the channel dif- plex system and Hogan replied that Jealous Heart Acuff 6 Rose ferences between the two countries it would cost about four or five dol- Last Mile Home Leeds and these discussions will get under sets and less in in February. It lars to convert existing Merry way Havana early for new ones. Christmas Polka Alamo is hoped that these meetings will No other petitions for an appear- Mule Train Walt Disney produce a basis for final negotiations ance were presented to the FCC, but Old Master Painter Robbins when the NARBA meeting is re- William Halstead, an independent River Seine Remick sumed in April. consulting engineer, was allowed to testify. He explained experiments Room Full Of Roses Hill & Range conducted for the Rural Radio Net- Rudolph The Red -Nosed Reindeer St. Nicholas Motor Boat Show Plans work on a system involving the use l She Wore A Yellow Ribbon Regent N. Y. Spot Campaign of FM for both the facsimile and Slipping Around Peer broadcasts. The Hogan system aural Stay Well Chappell An extensive advertising campaign uses FM and AM. including radio has been mapped Jones held the record open for ten That Lucky Old Sun Robbins out to publicize the 40th National days to allow both Hogan and Hal- You Told A Lie Bourne Motor Boat Show, H. A. Bruno & stead to present further exhibits. Younger Than Springtime Chappell Associates announce. The show will A series of experiments were con- You're Breaking My Heart Mellin be held at New York's Grand Central ducted by the laboratories to display Palace from January 6 to 14. their system. The first involved send- Christmas Song Burke 6 Van Heusen Publicity will begin on Wednes- ing facsimile within the room at the Here Comes Santa Claus Western Music day, December 14 and continue until laboratories headquarters. The sec- Let It Snow, Let It Snow, Let It Snow E H. Morris the end of the show. Radio spots ond test was sent from Columbia A. Santa Is Comin' To Town Feist will be placed by the Lewis University through Major Arm- King Radio Advertising on approx- strong's Alpine station. KE2XCC. White Christmas Berlin imately six New York stations be- One of the items was a congratula- Winter Wonderland Bregman.Vocco.Conn ginning on January 2. A tentative tory message from Columbia's Dean You're All I Want For Christmas Porgie list includes WNEW, WMCA, WBNX, Ackerman. WMGM, WINS, and WOV. Harry Plotkin. FCC counsel, John Willoughby, chief engineer for the Be The Good Lord Willing Blossom Commission, and Cyril M. Braum, Charlie My Boy Bourne chief of the FM broadcast division Daddy's Little Girl Beacon for the FCC were also present. Enioy Yourself E H Morris Elliott Crooks, v -p in charge of Farewell Amanda Chappell broadcast facsimile for Hogan Lab- oratories, said after the hearing that Festival Of Roses Witmark 11 C the multiplex system has been tested I Want To Wish You A Merry Christmas Republic 1»DK found successful. He added that WA11S and If I Ever Love Again Paxton 5000 of facsimile in New 1t1 one program I'm In Love United PROGRAMS York would "break the dam" and FEAtuRES start widespread use of facsimile in In Santiago By The Sea Life Music pISi1NGUISHEO public places. The new system which Johnson Rag Miller ENGLISN does not require FM broadcasters to Just For Fun Paramount . stop aural programs when sending Let's Harmonize Santly -Joy . JEWISH facsimile, make it practical, Crooks ALI AN said. Merry Christmass Waltz Advanced 11 My Street Campbell tVE RESPONSIVE WIININ Will Aid Foundation Someday You'll Want Me To Want You Duchess MARKEIS Souvenir Beacon IORK Robert Q. Lewis, Abe Burrows, N AREA Herb Shriner, Janette Davis, and Sweetest Words I Know Life Music WHo Art Waner's Orchestra will be fea- Toot Toot Tootsie Goodbye Feist S METRaótd for,pWNO on WEVD tured in a special comedy, song and 'Way Back Home Bregman Vocco -Conn / Advertisers variety half -hour program over CBS Among You're Always There BregmanVocco -Conn WEVD Dec. 18, to aid the Arthritis and Rheumatism Foundation. Program Copyright, 1949 by Office of Research, Inc. 117111 W.46 SL will be directed by Norman Winter. HENRY REENFIELD,Mg . Director N.Y.ED Lq

e lr The National Daily Newspaper of Commercial Radio and Television

VOL. 49, NO. 49 NEW YORK, WEDNESDAY, DECEMBER 14, 1949 TEN CENTS CBC ANNOUNCES CANADIAN TELE PLANS

Pope Counsel Replies For Men Only $4,500,000 Loans To Government Web Greensboro, N. C. - Demon- strating the effectiveness of radio To 'Language' Charge advertising and the fact that Providing For Three Stations -Two mere man enjoys the distinction of having his own shopping night, Washington Bureau of RADIO DAILY In Montreal And One In Toronto Washington -"The FCC has been Gilbert M. Hutchinson, general asked to take on a new function," manager of WBIG, and the Greensboro Merchants Associa- Montreal Plans being fi- attorneys for publisher Generoso President To nalized - Pope said yesterday -that of guaran- tion, combined in staging a Speak by CBC call for con- teeing the jobs of employes of WINS. "Men's Night Only" for Christ- struction of two TV stations Attorney Marcus Cohn also quoted mas shoppers. On Xmas Eve Program in Montreal -one English and at length from utterances of former The idea originated with Bob one French -and one outlet FCC chairman, James Lawrence Fly, Jones, who conducts an early in on the value and propriety of for- morning program, "Groans by Washington Bureau of RADIO DAILY Toronto. First test pro- eign- language broadcasting. Pope, Jones." It received the quick Washington - President Truman grams are expected to be on present licensee of WHOM, seeks to okay of General Manager Hut- will speak over the four major net- the air next autumn, with buy WINS from Crosley Broadcast- chinson and the approval of the works and many independent sta- regular tions from Independence, Mo. programming slated ing Corp. Merchants Association. on to get under way by Septem- Fly, as counsel to the WINS em- Men shoppers took over the Christmas Eve. The speech will be part of the ceremonies (Continued on Page 71 (Continued on Page 6) Greensboro department stores attendant to the lighting of the nation's Christmas last Friday night. Women shop- tree on the White House lawn. Lee Head pers were barred and the stores Bland Will The half -hour broadcast from 5 to Philco Earnings Rise WCCO Program Dept. even put on male clerks in the 5:30 p.m. (EST) will include carols lingerie department for convent - sung by the National Press Club, ence of the customers. the Lee Bland, now assistant director music of the United States Marine During Past 3 Months of special events for CBS, has been "It was a great success;' Hut- Band, and a talk by Secretary of In- appointed program manager for chinson said. The Merchants As- terior Oscar Chapman. Philadelphia Philco earnings in sociation has asked us to - WCCO, 50,000 -watt CBS -owned Min - repeat the last three months of 1949 are ex- neapolis-St. Paul station, it has been it again next year." Record Nov. Business pected to be greater than the total announced by Wendell B. Campbell earnings for the first nine months of WCCO general manager. Blands ap- Reported By WGAR the year, William Balderston, presi- pointment is effective Jan. 3. dent, has announced. Gene Wilkey continues as assistant Cleveland - Carl E. George, Sales of $150 million brought earn- general manager and assumes new 14- Million In Billings WGAR, veepee and sales head an- ings equal to $1.32 on common stock duties as WCCO general sales man- nounced yesterday that November in the nine months ending Septem- ager. Bland will assume many of his Signed Up By CBS was the all -time biggest month from ber 30, the report showed. Net earn - programming duties. point of business in the 19- year -old (Continued on Page 61 With CBS since 1941, Bland was (Continued on Page 2) (Continued on Page 2) CBS will realize more than $14,050,- WLIB Making Strong Bid 000 in year -end sponsorship renewals Disc Jockey To Interview For Negro Market In N. Y. Two and new business starting immedi- Baseball Stars In Flight Stations Off Air ately after the first of the year, the WLIB will add a number web of new As Result Of Accident announced yesterday. CBS has Steve Ellis of WMCA will take to programs of interest to the Negro renewed eight different sponsors for market, Harry Novik, general fifteen the air literally today when he man- Albany, N. Y. -The crashing of a different programs for a total records three broadcasts with a ager of the station announced yes- billing of $10,250,000. trailer -truck into a power line pole In addition, the group of stars in a flight over New terday. at Glenmont knocked WXKW off (Continued on Page 5) (Continued on Page 41 The first of the shows will be a the air for two hours and WROW for three -hour salute to Harlem which 40 minutes, at the start of their will be run this Saturday, December broadcast day. The two stations have $350,000 Pillsbury 17 in cooperation with the Pittsburgh transmitters in the suburb. Contest (Continued on Page 6) Pays May Ban Bingo Publicity Dividends Lindbergh On ABC Montreal - Broadcasting of The $350,000 investment by Pills- Pillsbury Col. Charles A. Lindbergh will Bingo and similar games took over the Waldorf's be heard on ABC of bury Mills in its nationwide Grand Grand Ballroom on Monday, install- Saturday from chance may come under the 9:15 -9 :30 p.m., when he delivers ban National Recipe and Baking Contest ed 100 General of the Canadian Broadcasting Electric stoves and an address, his second since the paid off in goodwill, sales of the set the finalists in the contest to Corporation. It was announced end of the war, at the of company's products and publicity, work preparing their specialties in dinner that the governors will consider the Aero Club in Washington, according to Robert Keith, Pills- a "bake -off" for final judgement a resolution against such games bury's director of advertising and yesterday. The finalists, Keith said, D. C. He will receive the 2nd at their next meeting. It will annual Wilbur Wright Award public relations. Top prize of $50,0001 were selected in a series of nation- hear representations, both for "distinguished service to avi- oral went to Mrs. Ralph E. Smafield of wide bake -offs from more than 300,- written, at this ation." Date is the anniversary of and meeting from Detroit at yesterday's closing lunch- 000 all parties concerned. entries. the Kitty Hawk flight. eon at the Starlight Roof of New In addition to a free trip to New York's Waldorf- Astoria. (Continued on Page 5) 2 Wednesday, December 14, RADIO DAILY 1944

!-w\ =, - CORING AND GOING 'c

Vol. 49, No. 49 Wed., Dec. 14, 1949 10 Cts. WENDELL CAMPBELL and TONY MOE have DAVE GARROWAY, comedian and master of returned to WCCO, Minneapolis, following a ceremonies whose morning program is heard JOHN W. ALICOATE . Publisher short trip to New York for conferences with on NBC from Chicago, today will leave the Columbia network executives. Windy City for Philadelphia by way of New FRANK BURKE Editor York. He'll broadcast today's program from KENDALL FOSTER, newly -elected vice- presi- Radio City and then will head for Philly, MARVIN KIRSCH . Business Manager dent in charge of television for the William where he will receive an award from the Published daily except Saturdays. Sundays Esty Co., has arrived by plane in Hollywood, Junior Advertising Club. and Holidays at 1501 Broadway, New York, where fie will arrange the taking over of the (18), N. Y., by Radio Daily Corp., J. W. Ed Wynn video show for Camels, client of the J. B. CONLEY, general manager of West- Alicoate, President.and Publisher; Donald M agency. inghouse Radio Stations, Inc., who llas been Mersereau, Treasurer and General Manager; recuperating from a recent operation, is Marvin Kirsch. Vice-President; Chester B. HARRY LA MERTHA, radio editor of the spending several weeks at Miami Beach with St. Louis Globe- Democrat, and JIM SPENCER, MRS. CONLEY and daughter, Nancy lean. Bahn, Vice-President ; Charles A. Alicoate, Secretary. Terms (Postage free) United of the St. Louis Post- Dispatch, are en route States (other than California) one bock to Missouri none the worse for having CLIFFORD GOLDSMITH, writer of the "Al- $10.00 exposed themselves Family" television, who spent year; Californ ia, $15.00. Foreign, $15.00. to guest shots on the drich scripts for Address all communications to Radio Daily. Arthur Godfrey show over CBS on Tuesday the post few weeks in New York setting de- 1501 Broadway. New York (18), N. Y. morning tails for the program, has returned to Tucson, Phone WIsconsin 7.6336, 7.6337. 7.6338. Ariz., from which point he will script the Crble address: Radaily, New York HILDA WATSON, office manager of the feature. NBC public affairs and education department, WEST COAST OFFICES on Dec. 22 will fly to England to spend 10 HARRY WISMER, American network sports- Allen Kushner, Manager days of the Christmas season with her family. caster, on Sunday will be in Los Angeles, 6425 Hollywood Blvd. Phone: Gladstone 8436 where he will broadcast the vital gridiron WILLIAM THORPE, member of the sales contest between the Los Angeles Roms and BUREAU WASHINGTON department at WFBL, Syracuse, N. Y., and the Philadelphia Eagles for the National Pro- Chief 6417 Dahlonega Rd. Andrew H. Older. his bride are honeymooning in New York. fessional Football Championship. Phone: Wisconsin 3271 CHICAGO BUREAU Hal Tata, Manager. Lee Bland Will Head Record Nov. Business 612 N. Michigan Ave. Phone: SUnerior 7.1044 WCCO Program Dept. Reported By WGAR Fisherman's SOUTHWEST BUREAU Paul Girard, Manager (Continued from Page 1) (Continued from Page 1) Tower Petroleum Bldg.. Dallas, Texas formerly associated with WCMI, history of the station, one of the Phone: Riverside 351$ -6 Ashland, Ky.; WKRC and WCKY, Richards group. Luck Entered as second class matter. April 5, Cincinnati; and WFMJ, Youngstown, Included in new business for These twin beauties have just 1937, at the postoffice at New York, N. Y., Ohio. worked November -a under the act of March 3, 1879. While at CBS, Bland was six -week ten -min- been hauled onto the dock after a closely with Norman Corwin and ute news broadcast for Shell Oil big day of tuna fishing. Some- made a round -the -world trip with and heavy announcement schedule the writer- director -actor recording for Hudson Motors, Kaiser -Fraser, times, when luck is running good, many as fifty of fish documentary material for use in the Dodge and P & G for Prell. as these giant web series "One World." Bland edi- November renewals included six - are captured in one day. FINANCIAL ted more than 150 hours of broad- a -week quarter -hour morning news But time buyers don't have to (December 13) casts for this series. for Metropolitan Life, six -a -week depend on luck in picking radio 1947, NEW YORK STOCK EXCHANGE In he became assistant direc- morning quarter -hour for Simonize stations -not in Baltimore, any- Net tor of the CBS documentary unit and and announcement schedule for way. Here there is one big bar- High Low Close Chg. was named to assist special events following: Ajax Cleanser, Ward gain buy. It's W- I -T -H, the BIG ABC 838 Bye 81/4 1- !¡ director later that year. Tenderleaf Admiral Corp. .. 19 183.4 183,4 la Baking, Halo Shampoo, independent with the BIG audi- and Am. Tel. 8 Tel. 1461/2 1461/4 1461/2 + 1/a Tea, Blue Bonnet Margarine ence. CBS A ... 281/4 271/2 28 + "a Burdick A. Testrail Carr -Consolidated Biscuits. CBS B 28 2734 28 + 1/4 George said the business outlook W -I -T -H delivers more listen- Philco ... . 335'8 321/e 33 + 7/4 Montreal- Burdick (Bert) A. Test - per -dollar than RCA 1338 for 1950 is bright. ers- any other sta- Common 131/4 131/4 rail, industrial and merchandising Stewart- Warner 121/2 121/4 123¡ /41 tion in this rich city, the nation's Westinghouse 317¡ 311/2 317¡ + 1/2 counsellor, died Saturday, December sixth largest market. W -I -T -H Westinghouse pfd. 102 102 102 10, at Toronto General Hospital after Station And Newspaper covers 92.3% of all the radio Zenith Radio 3314 321/2 33 + 1/4 illness. NEW YORK CURB EXCHANGE a prolonged Raising Fund For Boy homes in the Baltimore trading Hazeltine Corp.. 167¡ 16N 167/8 + ?'a Pioneer in radio in the early 1920's, area. Nat. Union Radio 25/8 21/2 25/e Mr. Testrail vice became -president W. Va. and OVER THE COUNTER of the Rogers Majestic Corp., Ltd., in Huntington, -WHTN So if you're looking for a sta- Bid Asked Huntington Publishing Co. have 1929, and at the same time president the tion that produces low -cost sales DuMont Lab. 143/e 153/8 started a fund to provide a Merry in Baltimore, call in your Head- Stromberg- Carlson .. . 1034 12 of the Canadian Radio Corporation, young- Ltd., for Christmas for an 11- year-old ley -Reed man and get the full distributing company who fighting a losing battle DeForest, Majestic a n d ster is W -I -T -H story today! Co. Renews Rogers, against incurable cancer. Insurance Motorola radios and Norge and Apex men and appliances. With merchants, business World News Roundup electrical other people of Huntington now of- A native of Kansas City, Mo., Mr. fering their support for the boy, "World News Round -Up," CBS Testrail came to Canada in 1912 from Frank Harris, and his widowed co -op series, has been renewed for the Babson Statistical Services in mother, the only question remain- 52 weeks starting December 31 by New York as advertising manager of ing is whether the boy will live un- the old R. S. Williams and Sons Co., the Metropolitan Life Insurance Co. til December 25. AM over WCBS. Program is a Monday Ltd., musical instrument distributors, The fund began on a broadcast of through Saturday early morning in Toronto. Round-up and in first World War, Lan Singer's Sport presentation with Ned Calmer re- Enlisting the $200 within 15 minutes. went with U. S. reached porting from New York and fea- he overseas the More than $1300 has now been tures round - the - world pickups. Army in 1917. raised. Other gifts include a free Young and Rubicam, Inc.. is the turkey and toys for the stricken agency. Stork News youth. Washington- Deborah Ann Brech- nor, born Friday, December 2, ought to be a star, if heredity has any- Motorola Dividend thing to do with it. Her father, Motorola, Inc .will pay a 371/2 cent Daniel, is an engineer at WWDC quarterly dividend on common stock J11 here; her uncle Joe is general on January 16. The directors of the Baltimore 3, Maryland manager of WGAY, Silver Spring, company also declared a special of Md.; and another uncle Sidney 371/2 cents payable on the same date. TOM TINSLEY, P,.aldont PORTLAND, OREGON j' in Reprmnted by Hadley -R4xed AFFILIATED WITH NBC }Srechner, is an engineer at WJR, A 25 cent dividend was declared Nrl, NA ?IOMA11t ar IMAM, PUNY CO., INC. Detroit. ' previous quarters. 3 Wednesday, December 14, 1949 RADIO DAILY * AGENCY NEWSCAST * I FRANK SMITH, vice -president of NATIONAL ANALYSTS, INC., Benton & Bowles, Inc., New York Philadelphia marketing research advertising agency, has been elected firm, has added three research ex- to the Board of Trustees of Packard ecutives to its staff as part of a pro- Junior College. Packard is one of gram to expand facilities for its the oldest business schools in New clients. York, having been founded in 1858. They are: Cyril (Cy) Coggins, It became a junior college early this formerly vice president of Standard year. Smith is account executive on Outdoor Advertising, New York City, various Procter & Gamble brands William H. Scott, 2nd, formerly as- handled by B. & B. sistant director of Market Research, Eastman Kodak Company, Rochester, DAVID T. SCHULTZ has been N. Y., and Robert L. Taylor, form- elected a director of the Raytheon erly regional manager, Market Re- Manufacturing Co. search Division, Dun & Bradstreet, Philadelphia. has WILLSTED & SCHACTER, WALTER H. HAASE has at 280 Madi- joined been formed with offices the executive staff of the American son Ave. One of the partners, Fred an account Association of Advertising Agencies Schacter, was formerly in New York. executive with Hirshon -Garfield, Inc. Martin Willsted was president of Ace Advertising Agency. EDWARD F. EVANS has been named research director of J. D. ARTHUR C. NIELSEN, president Tarcher & Co., Inc. He was formerly of A. C. Nielsen Company, has been director of research for ABC. elected a member of the Board of Trustees of the Wisconsin Alumni THE BIB CORPORATION, Lake- Research Foundation. The Founda- land, Florida, packers of Bib Orange tion, founded in 1925, was formed Juice for Babies, has named Charles primarily for the purpose of insur- W. Hoyt Company, Inc. as their ing soundness, in all respects, in agency. the commercial development of a most important scientific descovery NATE TUFTS has joined the Hol- known as the Steenbock process - lywood office of BBD &O in an ex- by which a great variety of products ecutive capacity. He was formerly a can be "charged" with Vitamin D v -p of Ruthrauff & Ryan. by subjecting them to the rays of a i61 certain type of lamp. EMILY ASHE BANKS has resign- @r. ed as publicity director of Town Hall DII FRANK DWYER, general sales and America's Town Meeting of the

311 i manager, Tennessee Valley Chemical Air. She will announce her new Corp., has announced the appoint- plans later. ment of Buchanan & Company advertising agency, New York, Chi- CARL ERBE and CHARLES N. cago, Los Angeles and San Francis- MAYBRUCK have formed a public Their Atomic Interview t co, to handle the advertising for relations firm known as Erbe May - two new TEV products, TEV plastic bruck Associates, Inc. at 595 Madison Was Radio -Active starch and TEV Wick Deodorizer. Ave., New York. Three Lever Programs KOA Silver Anniversary One of the biggest stories of the year broke Dec. 2 when Fulton Lewis, Jr. interviewed Major George R. Jordan, t Renewed On CBS Net Planned For Tomorrow former air force Lease -Lend inspector at Great Falls, ila ,! Lever Brothers have renewed Denver-KOA will observe its Mont. Major Jordan charged that Russia obtained atomic .5. three CBS network programs for silver anniversary tomorrow with li another 52- weeks, it has been an- special broadcasts throughout the bomb secrets, plans and uranium from the U. S. in 1943 nounced. day. and 1944 through orders from high officials in the t Effective Jan 2, "Lux Radio Thea- The station now owned and oper- ter" has been renewed as have "My ated by NBC has two and one half White House. Two investigations (by the House Com- Friend Irma" and "Junior Miss." Ef- hours of programs scheduled In- mittee on Un- American Activities, and the Joint Congres- fective dates for the latter two shows cluding a coast -to -coast NBC show. iare, respectively, January 2 and 7. A morning broadcast of a birthday sional Committee on Atomic Energy) were immediately 1 J. Walter Thompson is the agency party in the studios will open the started as a direct result of the broadcast. for "Lux Radio Theater," Foote, festivities. fM Cone, & Belding for "My Friend A dedicatory broadcast from 9:30 Preceded by two months of checking of the story by Lewis Irma," and Needham, Louis & Brorby to 10:30 p.m. (MST) will feature for "Junior Miss." greetings from city, state and gov- and his staff (including prior reports to the FBI), the ernment officials, editors, NBC and interview is one more example of the Fulton Lewis, Jr. j RCA officials and others. The latter To Entertain Overseas half of the show will be carried by role as a public servant, uncovering situations and getting American troops in Germany will the NBC network. be entertained during the holiday them corrected. llis program offers a ready-made audi- season by Jeanette MacDonald and ence, network prestige, local time cost with pro -rated Gene Raymond. The two have ac- Will Expand Production cepted Air Force invitations to fly to Seaboard Studios, Inc., producers talent cost. Though currently sponsored on more than the continent on Sunday, December of motion pictures, television com- 300 stations, there may be au opening in your locality. 18. mercials and photographic illustra- Raymond is recording his Amazing tions, will expand their facilities in Check your Mutual outlet -or the Co- operative Program Mr. Malone program so that the the coming year. Orin Donaldson Department, Mutual Broadcasting System, 1440 f ABC feature will continue during has joined the company as a photo- = the three weeks he will be abroad. graphic illustrator. Broadway, NYC 18 (or Tribune Tower, Chicago 11). Wednesday. December 14. 1949 4 RADIO DAILY

SOUTHWEST CHICAGO

D NABORS, program director of By HAL TATE KTHT, MBS and TSN outlet in CLAUDE KIRSCHNER will emcee Houston, has again been appointed the annual Off- the -Street Club of radio publicity for the annual party which will be televised by Goodfellows Christmas Drive. Fea- W E N R-TV on December 24th. ture of this year's radio campaign is Kirschner, who is ring- master of a request for listeners to write a let- Marl About dlanhattan.. . ABC -TV's "Super Circus" show, will ter to Nabor's "Top -o- the -Morning" AROUND TOWN: Helbros Watch Co., has picked up the have among his guests Peggy Lee, program on KTHT, telling their own Hildegarde, Dean Martin and Jerry tab on NBC's "Richard Diamond" series with Dick Powell. . . . Local opinion of "what it means to be a Lewis, and a host of others. It will Goodfellow." Letters need not in- Ford dealers have bought an hour on ABC -TV Christmas Eve plus an be a full hour show. clude donations, but past experience hour Christmas Day to present the British film, Chas. Dickens' "Christmas Nelson Bros. Furniture stores, one proves most will contain a contribu- Carol." ... His intimates insist that Fred Allen is quietly readying a of Chicago's biggest radio advertis- tion. ers, have extended the Tony Weit- television series for next season. . Xavier Cugat due in town next Harold Hough, director of WBAP- .. zell show into a nightly 10- minute TV, Fort Worth, has announced the week to hire some new musicians for his March tour of Europe.. . . series over WBBM. Weitzell is col- results of the latest tabulation of tee - Look- alikes: Mel Allen and the Shah of Iran, ... Jimmy Fidler building umnist for the Chicago Daily News. in -Dallas vee sets the Fort Worth a TV show with format slanted toward the kiddie trade. . Roberta The George Hartman agency handles as a whopping 26,225 receivers. .. while area, Quinlan being for a recording with the Nelson Bros. account This figure is indicated by the num- set deal Decca.... Sir Stork winging Herby Bailey Associates handle the ber of names on the WBAP-TV free toward the Chuck (WABD) Tranums. . . . When Gene Williams was contract for Weitzell. program mailing list to set owners asked "what happened to vaudeville's comeback." he cracked: "It Jack Brinkley, head of the record- and and information from dealers only came back for revenge, so its killing television." . . . Dorothy ing firm bearing his name, happy to in the area. Latest total who is home from distributors Lamour opening her own dress manufacturing outlets which will be see his youngster is up 5,425 sets during the past aviation school for the holidays. month. affiliated with 20th Century Frocks. of L. A.... Jack Gilford's description Lucky Strike cigarettes reported WOIA -TV program director, Jus- of a conservative: A guy who can wait to see the film version of "So. just about ready to close a deal for tin R. Duncan, opened San Antonio's Pacific" when it comes to television. . . . Allen Funt's Candid Camera Dave Garraway's TV show on NBC. first live television program surprise Ethel Smith, former "Hit Parader," gets a citation from the U. S. Camera mag for having been "the tele- package with the words "anything and queen of the Hammond organ, may happen tonite," and then proved vision show to make the most outstanding new contribution to photog- opened her first cafe engagement at his statement with the completely raphy in 1949." Chicago's Blackstone Hotel Dec. 9 unrehearsed "Family Affair" which r for four weeks. Ethel interrupted spotlighted WOAI -TV personnel. . * * preparations of her own TV show to The informal WOAI -TV preview, The alleged oracles with the muscular typewriters accept the engagement. Her TV which began regular programming have been saying for a long time now that video will have to show will originate in New York and on December 11th, drew a prompt create its own talent. Maybe so, but from what we've observed, present plans call for a daily show of telephone response that indicates an most of the really great work in TV is being done by lads who music and comedy talk featuring anxiously enthusiastic TV audience herself and a "booking agent." The awaits the day when the regular cut their eyeteeth on radio and took the newer medium in stride. latter would be a puppet character. schedule will get onto their screens. John Tillman, WIPX's chief announcer and night program super- WBBM announcer Fahey Flynn Dick Perry, WOAI -TV production visor, is a case in point. This youthful TV pioneer, who's already acted as emcee of "Bond's Children's manager alternated with Duncan in got some 3000 TV hours under his belt, can look back on some Christmas Party" from the lobby of the emcee post and all departments the RKO- Palace Theater on Decem- were represented in the "cast" that 15 years in radio. In the course of his work now, John performs ber 10th. Santa Cláus was "guest included Dallas Wyant, promotion as an emcee, news commentator and straight spieler on some 25 star." manager, Hull Youngblood, film stanzas a week. He'd be the first to admit the value of his training The annual ABC -NBC Christmas manager, Bud Vinson, ventriloquist, garnered in radio. Video has its own special requirements, of party will be held Saturday morning Eddie Hyman, sports director, Mar- December 17th at ABC's Civic garet Weinheimer, vocalist, Eugene course, but don't minimize the importance of radio background. Studio. The entire cast of ABC's Circus," plus several vaude- Jenkins, engineering, and Betty * * Y( * "Super Cochrane, secretary to WOAI -TV's ville acts. will furnish the entertain- greatest booster, Hugh A. L. Halff, Roger Kay just dropped in at our desk and made our ment. sometimes referred to as President eyes pop with the most impressive presentation for a TV show that "Movies for Kids," new Saturday of WOAI -TV. we've yet glimpsed. (When we first broke into this business, our editor morning feature over WBKB, proved audience 'the most' there's gotta to be one of the greatest cautioned us against ever calling anything -but draws in recent years, according to Disc Jockey To Interview be an exception sometime). At any rate. this presentation he whipped John Mitchell, manager. Show is Baseball Stars In Flight up for "The Cheater." starring Paul Lukas (whom he has under ex- aired from 10:00 to 11:00 a.m. when clusive contract for radio and TV. incidentally) is the MOST BEAUTIFUL no other TV station is on the air. Johnny Desmond is starting a from Page 1) The alone on its nine took 32 man -hours (Continued we've ever seen. art work pages "G.I. Hit Parade" on the "Breakfast York City in behalf of the Christmas per page. just to give you a slight idea. Roger also dropped the infor- Club." is in seal drive. While the flight mation that he's very close to a sale on the package for both radio progress, Ellis will interview the celebrities for later broadcast. and TV-but not a simulcast. This Roger Kay has cut himself quite a The show will be carried by Ellis swath in the few years he's been in this country. Born in Cairo in 1920, 1906 1949 on his Giant Jottings program over he lived most of his life in Paris. Arriving in this country in 1942, he be- WMCA from 6:45 to 7:00 p.m. allowed himself a few months to learn the language and then entered tween now and Christmas. The flight ABC. Leaving the web he served is being conducted in cooperation network radio via a job as director at CONFISEUR with the New York Tuberculosis and for a while with the OWI as a director of French and Italian shows Health Association, The New York and in 1946 trotted off to H'wood where he dashed off the screenplay FRENCH RESTAURANT Airlines and Giants, The National for "Desperate Holiday." Back to N. Y. in '49, he created, perfected LUNCHEON from $2.00 WMCA. and produced "For Angels Only," a widely -publicized and imitated DINNER from $3.00 To be heard on the programs are COCKTAIL BAR Robert Merrill, bandleader Wingy hour -long TV show. In August he formed Roger Kay Enterprises with Manone, Rex Barney and Ralph six packages ready for action. including the aforementioned Paul Lukas Famous 5r/tench Candiee Gordon Branca of the Dodgers, Sid starrer and "Everything for Angela," with Mady Christians. Quite a 15 East 52nd St. of the Giants, Primo Camera, Carl than 10 CONDITIONED Braun, Joe Falcaro, Lee Omo, and record for a lad who had to learn the language less years AIR Lee Savold. ago -and we thought you'd be as impressed with It as we are. Wednesday, December 14, 1949 5 RADIO DAILY

Pillsbury Contest Pays 14- Million In Billings

Dividends In Publicity XfflAS PROfflOTIOD Signed Up By CBS

(Continued from Page 1) Plan Xmas Party Campaign For Record Players ( Continued from Page 1) York and a stay at the Waldorf, Boston-A birthday party aboard WNEW's Martin Block is conduct- web has captured $3,800,000 in new Pillsbury gave each finalist the GE the aircraft carrier Kearsarge in ing a campaign on his Make Believe business. stove they used on Monday. the Boston Navy Yard for the Hub's Ballroom for contributions to buy CBS sponsorship renewals after jockey, Betsy King record players for the children's Keith, who called the promotional youngest disc the first of the year are: Procter & contest a "resounding success," gave of WCOP, will help acquire toys wards of 18 city hospitals. A total of Gamble Co. for "Rosemary," "Big considerable credit to radio's promo- for less fortunate children. The first 65 players will be needed to supply Sister," "Ma Perkins," "Young Dr. 400 of Betsy's listeners who write in the hospitals. Record companies tion of the affair and his statement Malone," "Guiding Light"' and was underlined when, in the course requesting tickets will be her guests have donated over 1,100 record al- "Brighter Day;" Lever Brothers of accepting their prizes, six of the when she celebrates her 9th birth- bums to be distributed to the hospit- Company for "Junior Miss," "Lux day on December 17. In addition to als with the players. Radio Theater," and "My Friend asked to Contest Veteran the tickets, her guests are Irma;" B. T. Babbitt, Inc. for its 3 Mrs. Casimir F. Shubbie of bring a new toy, which the Navy Topeka Turnout p.m. daytime serial; Toni Co. for Fort Worth, Texas, who was will distribute to less fortunate The arrival of Santa Claus in To- Kansas "Give and Take;" Metropolitan Life contestant No. 88 in the Pills- youngsters at the Navy's annual peka, this year attracted Insurance Co. for "Eric Sevareid bury baking awards, is no new- Christmas party. The party to be more than 6,000 people to the Union Pacific Railroad Depot through and the News;" Pillsbury Mills, Inc. comer in the field of radio con- held on the ship's hangar deck in- the for "Grand Central Station;" Wm. testants. Mrs. Ssnbbie won the cludes movies, music, and Christ- efforts of WREN and the North To- peka Merchants' Association. Santa Wrigley Jr. Company for "Gene "Miss Hush" award on the mas carols by the ship's band. Autry" and Continental Baking Co. Ralph Edwards program in was publicised over WREN, by an with for "Grand Slam." 1947 and collected $22,700 in Aiding TB Drive airplane loudspeakers and col- New business starting immediate- merchandise. Her baking entry orful signs. When he arrived on his In keeping with the tradition and North -Pole- Special train, was ly after the first of the year shows yesterday was "Apple - Brittle spirit of Christmas giving, WWJ Santa Pillsbury Mills, Inc. sponsoring Art Delight." greeted by the Mayor of Topeka and is "giving a day" to help prevent interviewed over WREN. A parade Linkletter's "House Party" and Ced- TB and Health Society Christmas and another broadcast followed. ric Adams starting Jan. 3; Wm. nine top winners credited their en- Seal sale will be made on 24 shows Wrigley Jr. Company assuming try in the contest to Galen Drake's and newscasts originating at WWJ Merchants Buy Time sponsorship of "Life With Luigi" plugs over his ABC show sponsored on Wednesday, December 14th. starting January 10. Gillette Safety by Pillsbury. will A group of 28 independent mer- Throughout the day, listeners chants in Norfolk, Virginia are Razor Company on Jan. 2 will spon- Keith said that it has not yet been be reminded that they can show sor special one -time broadcasts of decided that the contest would be buying sponsoring a daily 30- minute pro- their Christmas spirit by gram of Christmas music on WLOW. the Orange Bowl and Rose Bowl an annual affair but stated that it Christmas Seals. football games. Increased billings might be. He said that radio announ- The merchants are featuring contests for best house Xmas decora- also will come from expansion to full cements of the competition brought network facilities of "Gangbusters" on the greatest rush of grocery store Will Play Santa Claus tions, best recipes, and best shopping hints. sponsored by General Foods Corp. tear -offs for contest rules in the his- Carlton E. Morse, producer -au- and the B. T. Babbitt, Inc. serial. tory of the flour company. Mutual's I Love a Mystery ( thor of CBS adds 100 stations on the Bab- Pillsbury sponsors, in addition to series, will be an international Xmas Sales On TV bitt show, taking them away from Galen Drake, the Art Linkletter Santa Claus at a Christmas day Santa Claus is now selling cut- NBC's Babbitt show accounting for show over ABC and Grand Central party in Rome. Morse will carry a lery and tableware via WFIL -TV $500,000 in extra billings. Station over CBS. Drake and Link - bag of toys for children at the on a Monday- through -Friday five - letter both move over to CBS under Maria Beatrice Colony, an orphan- minute program in Philadelphia. Pillsbury sponsorship shortly after age operated by the Foster Parents' Santa, who is WIFL's farm news Will Carry Documentary the first of the year. The company Plan for War Children, Inc. The commentator Howard Jones, also A special documentary program has also signed Cedric Adams of toys are only a token of a half - appears on other video shows for scripted by Robert E. Sherwood and WCCO for a five -minute five -a -week million gifts that listeners sent to the station. Boys and girls who at- Ernest Kinoy and starring Eddie commentary over the full CBS web. his program and to Mutual's Bob tend his weekly 5:15 p-m. show are Albert will be presented by NBC Mrs. Roosevelt Participant Poole Show. given a stocking full of toys. in cooperation with the American Participating in yesterday's lunch- Civil Liberties Union, Thursday, eon were Eleanor Roosevelt, who Phoenix Businessmen Maloney Takes News Post Dec. 15, at 12:05 to 12:30 a.m. En- presented the final winners with titled "The Battle for the Bill of their prizes, Art Linkletter, Arthur Protest CBS Charge With WCCO, Minneapolis Rights," the special program will the 158th anniversary Godfrey, John Gudel, Frank Stanton, Protesting against the dropping commemorate Galen Drake, Mark Woods, Cedric Minneapolis -WCCO, CBS outlet of the ratification of the Bill of of KOY as a CBS affiliate in Phoe- in Minneapolis -St. Paul, has named Rights." The full NBC web will Adams. Linkletter emceed the pre- nix for KOOL, owned by Gene sentation of prizes which was carried Wiley S. Maloney as director of carry the show. Autry, civic leaders in Phoenix news and special events, effective over CBS -TV and Cedric Adams addressed an open letter acted as toastmaster. Philip Pills- yesterday December 15. Sig Mickelson, direc- to all CBS affiliates giving their tor of public affairs and production Anti -Histimine Discussion bury, president of Pillsbury Mills, of transaction. The was host. version the manager for the station, has been in Dr. Perrin H. Long, associate phy- first letter bore several signatures in- charge of news and special events sician at Baltimore's Johns Hopkins Top prizes were: place, $50; cluding those of Nicholas Udall, 000; second place, $10,000; third place, for WCCO. He will become director Hospital, will explain and evaluate mayor of Phoenix; L. C. Bores, on Dec. $4,000 and additional prizes of $1,000 of the division of discussion for CBS "New Treatments For Colds" each to the five winners in separate sheriff of Maricopa County; Stephen in New York on January 16. 17 on CBS' "Adventures in Science" baking fields. C. Shadegg, president of S -K Re- Maloney was with UP for 13 years program. Subject matter for the pro- search Laboratories and P. M. Roca, is introduction Leo Burnett Co., Chicago, is Pills- before joining the public relations gram tied -in with the bury's agency. president of the Phoenix Commu- department of Pillsbury Mills, Inc. of the anti -histimine drugs to drug nity Council. in 1946. store counters. The common cold, The letter reviewed the estab according to Dr. Perrin, is one of the Joins Press Department lishment of KOY twelve years ago through a "deal" with "a movie most costly, dangerous and annoying Bob Thompson, formerly a mem- by three Arizona men, Jack Wil- cowboy -radio entertainer who is ailments. and is the cause of the loss ber of the ABC press department, liams, Al Johnson and John Hogg not and never has been a resident of millions of work hours yearly. has been named assistant to WNEW's and commended them for their pub- of Phoenix or Arizona" and that director of publicity and special lic service to the community. The "he has good friends who hold On WNEW Program events, Richard Pack. He served station became a CBS outlet in policy making positions with the Sir Laurence Olivier will broad- with the public relations section of 1937 and has remained as such Columbia network." cast on BBC's Pleasure Parade over the 7th Air Force in the Pacific dur- until CBS "arbitrarily refused to Officials of CBS in New York WNEW on Sunday, December 18 ing the war. Florence Eschmann, renew its contract with KOY," the when advised of the letter had no from 10:15 to 10:30 p.m. Gracie flow secretary to Pack, is another letter states. comment to make. KOOL is owned Fields will provide the vocal enter- ,new member of the WNEW depart- It is charged that the network by Gene Autry and is managed by tainment and Jean Simmons will be ment. negotiated the transfer to KOOL Charles Garland. interviewed. 6 RADIO DAILY Wednesday, December 14. 1949 Philco Earnings Rise Calif'ornia Commentary Pope Counsel Replies During Past 3 Months By ALLEN KUSHNER To 'Language' Charge "Name a Star" to start on KNBH, Hollywood, under Van (Continued from Page 1) (Continued De Kamp Bakeries Sponsorship, The program will fill the 7:55 to 8:00 horn Page 1) ings in the same period last year ploye group, told the FCC last week $4.23 common p.m. time spot, The California Advertising Agency handled the deal. equaled on the stock. that foreign language broadcasting is Balderston reported in a letter to ... Six participating sponsors already have signa- of "questionable" value from the stockholders that "the 1950 Philco tured contracts television receivers have received Hollywood for "Chef Milani's Kitchen College " public interest standpoint. which is aired over KECA -TV on Fridays, from Cohn said the petition filed by Fly universal recognition, as evidenced for the committee of employes of by the 6:45 to 7:30 p.m., PST for 13 weeks, it was announced by Bob Laws, tremendous demand from dis- WINS does not call for any action in tributors, dealers and the public." ABC Western Division Sales Manager. Clients signed include: Western terms of normal Commission pro- He said radio and phonograph mod- Stove Co., Culver City, Calif.; Thru the Brooks Advertising cedure because it does not els "have also met with exception- Agency; complain Freeman Certi -Fresh Foods, L. A., through the Bogerts, Hollywood; "of anything done, or omitted to be ally fine puplic assistance." done, in contravention of provisions Hunts Foods, L. & New television plant facilities A., through Young Rubicam, Hollywood: American of law or of the Commission's rules were financed out of earnings from Beauty Macaroni, L. A., through Dan B. Miner Agency, L. A.; Laura and regulations." other years, Balderston said. The Scudder Monterey Park, Calif., through Davis L. plants are now operating at record Co., A. and The "These Particular Employees" levels. he added. Wilson Packing Co., L. A., through Davis & Co. Agency, Los Angeles. In essence, he said, the committee . . . The Hancock Oil Co. of Calif., will sponsor "Strange Adventure" "requests the Commission to guarantee these particular employees-and over KNBH for a period of 13 weeks beginning Sunday. January 1, WLIB Making Strong Bid not to others -their jobs . the 8:30 p.m. to 9:00 p.m. The program week will consist of two 15. For Negro Market In N. Y. each objection ignores the fact that with minute dramatic films, Ruthraul and Ryan is the agency. . . . Mutual - the consumation of the assignment Don Lee's "California Caravan" show (Sundays. 3:00 -3:30 p.m.) will be of license and the subsequent sale of (Continued from Page 1) WHOM, the total number of employ- Courier. C h a n n i n g Tobias, Earl entered for a possible award in the 14th American Exhibition of Educa- ees in the radio broadcasting busi- Brown and other prominent Negro tional Radio Programs to be held at Ohio State University, May 4 -7, ness in New York will probably re- leaders will on this broadcast appear 1950. So high is listener acceptance of this that it main about the same." which will emanate from the Hotel program received the 1947 10th district P.T.A. award and producer Lou Holzer was invited He charged that "instead of frank- Teresa in Harlem. This program will ly stating to the Commission that the be a one -shot affair to be heard from by the L. A. Board of Education to lecture before numerous local high only thing that concerns the commit- 7 10 to a.m. schools on the subject. . . . "Radio Techniques in the Advancement of tee is the fact that perhaps some of The "Y Hour" which will be run History and Cultural Subjects." The broadcast series is based on au- its -and only its -members might during the salute from 9 to 9:30 on lose jobs, thentic happenings in early California history. . . . The Whiz Vacuum their there is an attempt its first broadcast, will be a weekly made in the objection to castigate feature thereafter. Ralph Bunche, Cleaner Company, L. A., will sponsor Tuesday, Wednesday and Thurs- and ridicule the concept of foreign UN mediator in Palestine, will be day participations on KNX "George Fisher programs" for 13 weeks language programming... . guest speaker on the opening pro- beginning Dec. 6th. Dick Donald Adv. Agency placed the order and "The committee attempts to abuse gram. The "Y Hour" is being run in Joe Marshall is the KNX account executive. the Commission's processes, it at- cooperation with the YMCA and tempts to use an inappropriate forum YWCA of Harlem and features a to accomplish self- serving results chorus of 40 voices in addition to which are completely unrelated to outstanding classical and light classi- the public interest," it was argued. cal talent. Cinch Products, Inc., through the Elwood J. Robinson Adv. Agency, will sponsor two and half hours of the annual Pointing out that only a minority A Sunday morning series will pre- of the jobs of the members of the sent the New York of the Tournament of Roses parade in Pasadena over KNBH Jan. 2. The committee would be affected at all Pittsburgh Courier, George Schuy- TV cameras will go into operation at 9:15 a,m. Bud Cole will whether the station programmed en- ler, beginning this Sunday at 9:30 chores -radio tirely in English or entirely in other a.m. He will discuss Negro life handle directorial for KNBH.... An energetic all campaign has been launched on KFSD, San Diego, by the Hudson - languages, Cohn submitted an affi- throughout the world on the co -op davit from Pope that he had never with the Pittsburgh Courier. Severin Co., San Diego, promoting Hudson Pacemaker and used discussed the matter of employment The Amsterdam News in New cars; using spots and weekly half -hour musical show, sponsor is with any representative of the com- York City has also arranged a tie -in use of a new Hudson -end, free mittee although the committee with WLIB, Novik said. The station awarding free for a week plus - accommodations at famous guest ranches, in listener- participation statement said Pope had informed it will put mikes into the news room of the jobs would be gone. the paper where the editor, Julius angle. Account was placed direct for 13 weeks. . . . Standard Quotes From WHOM Case Adams, will preside over a discus- Brands, for Chase and Sanborn Coffee, will sponsor three weekly sion of news as it affects Negroes. On the matter of foreign language spot announcements on KNX for 52 weeks beginning Jan. 9th. broadcasting, Cohn quoted from the The premiere will be on Saturday, examiner's December 24 from 9:45 to 10 a.m. Compton Advertising, N. Y. is the agency.... KDON, Monterey, decision in the recent A women's program with Betty California, has renewed and extended their contract for the con- WHOM case, that "foreign language Granger heard each Thursday from broadcasting is an important and tinued use of the World Broadcasting System's Transcribed Li- effective means of promoting mutual 9 to 9:15 a.m. run in conjunction H. the Don network with the New York Age, was an- brary service.... Jack Little has joined Lee understanding among the foreign - nounced previously by WLIB. as news and special events man under Lee Mawhinney, chief of born and between them and the the Don Lee News Bureau. Little is moving from the Armed more firmly established American groups; thus Americanization of the Stork News Forces Radio Service where as a civil service employee he pro- foreign -born is greatly facilitated Mr. and Mrs. Bill Kalan are the duced the Hollywood Bowl series on platters for overseas use for through foreign language broadcast - parents of their first child, Jonathan the past two years. ing" Russell, 7 pounds, born Dec. 11 at In addition, he quoted from sever- Doctors Hospital. Father is sales al statements by Fly affirming his manager of Schwerin Research Corp. belief in the importance of foreign Newest addition to the announcing staff of KFSD, San language broadcasting as an aid in * * * * * * * * *1r * * * * * * * * * * * * ** Diego, NBC affiliate is Ed Baltimore, formerly of KOA, Denver. Baltimore the Americanization process. From For Jingle -Cartoon an official statement by Fly in 1941 assumes duties of Alvin Yantiss, now producer -writer assigned to direct he quoted the following: TV SPOTS "The World in Song," with KFSD's ten -piece studio orchestra, and also "It seems clear to me that any per- Call Produce station's Farm Bulletin Board.. , . KECA.TV's Richard J. Gogqin, sons who are bringing pressure on stations to KISSINGER senior director, has been appointed technical adviser of TV and radio discontinue our foreign language programs are pursuing a PRODUCTIONS sequences in the 20th Century -Fox motion picture, "My Blue Heaven," short it 10 6 -5512 1650 8'way, N. Y. C. -sighted policy and should not now in production and co- starring Betty Grable and Dan Dailey. be encouraged?' SEL

Section of RADIO DAILY, Wednesday, December 14, 1949 -TELEVISION DAILY is fully protected by register and copyright VIDEO SETUP OF CBC COMPLETED Plans Include One All- French Station In Montreal; TELE TOPICS Test Programs Expected On Air By Next Autumn; TV's 'Greatest Need' Predict Ten -Fold Jump In Receivers In One Year New Bands: Poppele CHOPPERS' MATINEE," the much- a heralded DuMont web daytimer, is (Continued from Page 1) The industry's "greatest need to- a potpourri of brief, inexpensive programs ber, 1951. As soon as the $4,500,000 first year there might be 2,250 re- which remind us of the shows aired by loan to the CBC passed by the House ceiving sets," he said. "In the next day is more channels to permit its WABD when the station tried all -day proof Commons for the establishment of year we expect that will go 10 times expansion into a nation -wide com- - gramming last year. Shows are set in stations in Montreal and Toronto has as high, or 22,000 sets. By 1952 -53 it petitive service," J. R. Poppele- vice of various departments of a department store received full approval, an RCA will be probably 56,000 sets, by president WOR - and tied together by Minnie Jo Curtis as transmitter will be bought for Mont- 1953 - 54, 111,000 and by 1954 - 55, TV and an elevator operator who takes viewers real at a cost of approximately $204,- 168,000. president of from one floor to another. This gimmick 000. A General Electric transmitter "If we count on the revenue from TBA, said yes- probably there will be bought for Toronto at an in- those sources, they should bring in terday in an ad- looked swell on paper, but dress before the is just too much of it; after a while those stalled price of $184,000, J. J. Mc- a revenue of $3,600,000 and from elevator rides seem interminable. During Cann, Minister of National Revenues, commercial operation revenue, $1,- New York Chap- the first 75 minutes of the two -hour stated in the House of Commons. 817,000. So that the total revenue in ter of the Ameri- stanza, there was only one service seg In a long statement on the gov- that period we estimate would be in can Institute of that offered any information. This was ernment's policy, Dr. McCann said the neighborhood of $5,420,000. Our Architects. The 40 UHF a cooking lesson by Fannie Engel, who is that negotiations were now being total expenditures would run as undoubtedly competent, but devoid of conducted with the City of Montreal high as $14,000,000 over the years ... channels propo- personality. Muky's photography portion officials for approval of a plan to leaving a net capital cost in the sed by the FCC, could be good but yesterday showed only build a transmitter atop Mount neighborhood of $10,000,000," Dr. Poppele said, "are as yet unex- a remarkably dead -panned boy blowing Royal. Final approval, he said, would McCann said. giant spheres with bubble gum. The have to be obtained from Quebec POPPELE plored from the Gains By U. S. Experience standpoint of photog's attire and the talking camera Government. the Earlier, Minister said that by usefulness as a commercial service, gimmick were just too, too precious. A Plans are under way for the con- waiting until this time to embark in "Swap Shop" conducted by Don Russell of the site and extensive field- testing must be struction studios on of the th s field of television, Canada was done before we can was merely talk. Radio -Canada have the answer Building in Montreal, able to take advantage of the costly to their practicality." with an extension on the sixth floor experience gained by the United of Turning to color, he said that none the building for TV staff and ser- States. of THE REMAINDER of that part of the vices. Training of personnel the proposed systems can match and con- "In view of the high cost of tele- the high quality of brilliance lineup we had time to see was com- struction would start in the spring. vision operations," said the Minister, and prised of musical segs featuring Susan After the transmitters were installed, clarity of today's monochrome and it is felt that individuals or groups that it would be probably five years Raye, Cass Franklin, Monica Moore and there would be some test programs interested in establishing private sta- Gordon Dillworth. Of the four, only Miss or more before color is introduced on a regular schedule. tions in any city may wish to form commercially. Raye projected the necessary warmth. . The Minister warned that the ini- an association for the purpose of ap- Every so often the program is interrupted tial loan of $4,500,000 was only a plying for a license." Poppele urged the architects to by chimes heralding a "store bulletin" - beginning and that over the years In Montreal, Dr. McCann reported, plan now for video facilities "for one minute of news fed to the web for tele was going to cost a lot of money, there were five television channels, multiple dwellings with the same airing by those outlets that have not sold running as high as $14,000,000. of which two had been reserved for careful consideration as that given to the bulletin for a local commercial. (None "We believe that in Canada in the CBC. In Toronto there were three. plumbing, heating, ventilation and of the spots we saw on WABD had been other tenant services." These should sold.) Copy on these spots should be include conduits for wiring and out- improved to avoid repetition of one that lets for plug -in on a master antenna ran something like this: "While Fannie system. He added that the architect Engel considers recipes for the kitchen, Press -Time Paragraphs should also consider TV from the the United Nations continued " Pro- viewpoint of location in a living gram is supervised by Duncan McDonald, room or den. written by Alvin Boretz and directed by SAG Talks Begin; Will Resume In January Dick Sandwick, Jim Saunders Pat and Having its Fay. for purpose the improving of working conditions and NBC Covers Plane Crash wages of actors in motion pictures produced for television exhibition, NBC reopened its network one a meeting was held in New York yesterday by a Screen Actors Guild hour after regular sign -off Monday CHEVROLET REPORTED dropping "In- negotiating committee and representatives of the principal film produ- night to carry WNBW's (Washing- side USA" because of the show's cers in this area. Minimum wages were discussed, also payment for ton) coverage of the Potomac crash heavy budget. , . , NBC building a new re -use of TV films, after which negotiations were adjourned until of a commercial DC -3. Web went on half hour show around Henry Morgan for after the Christmas holidays. the air at 12:30 a.m., EST. with on- debut around the first of the year. , Foods the -spot pickup of rescue operations Gainsborough Associates has one of the Premier Bn }-s Olsen Program off Bolling Field. webs interested in "Maggi Goes To A Premier Food Products Co., has signed with DuMont for across -the- The telecast, under the supervision Party," half hour stanza with Maggi Mc- board sponsorship of "Johnny Olsen's Rumpus Room" over WARD of WNBW's Charles Colledge. in- Nellis. Show would originate each week beginning Jan. 2. Audience participation daytimer features Johnny and cluded interviews with members of from a party at the homes of various Penny Olsen. Contract was placed through Peck agency. the Air Rescue Squad stationed at celebs to tie in with Maggi's new party ITPA Meet To Discuss Bolling Field, airline officials and games book. Remote costs said to be Merger With Coast first -hand observers of the crash. about $800.... "A Couple Of Joes" re- Membership meeting of Independent Television Producers Associa- turns to ABC Dec. 21, 8 -8:30, and will tion will be held tonight, 8 p.m. at the Hotel Plaza to discuss merger be extended to a full hour soon after, with TPA, of Hollywood, which will be represented by prexy Mal Cleve. Set Sales Record with "Look Photocrime" probably being Boyd. Meeting will feature addresses by ITPA president Irvin Paul Cleveland -New monthly sales axed. Wendy Barrie will be moved to Sulds and Chris Witting, executive assistant to Duhlont web chief Mor- record - 17,745 receivers - was set Thursday, 9 p.m., to replace the departing timer Loewi. There will also be a legal seminar conducted by James here last month, the Bureau of Busi- Boris Karloff stanza. Lawrence Fly and William Durka. ness Research reported yesterday. 8 RADIO DAILY Wednesday, December 14, 1949

NEU! BUSINESS COAST-TO-COAST PROMOTION Wb1AQ, Chicago: The Shell Oil Co. ordered a 52 -week renewal of John "Know Your Schools" Joins WSTV Will Entertain Vets Holtman's news show, Mondays Worcester, Mass.- Station WTAG, Steubenville, Walter Kiernan, WJZ early morn- O. - John Warren ing and noontime gabber through Fridays. J. Walter Thomp- in cooperation with the State Em- Hallam, a graduate of Capitol Radio and news- son Co. is the agency. Turner Bros. ployment Service, is presenting Engineering man, dons a Santa Claus suit Dec. a Institue of Washington, 20 when he, Clothing Co., Chicago, (men's retail program titled "Know Your Schools" D. C., has joined the engineering leading an array of clothing), renewed "Kup's Column to assist graduates WJZ talent, plays host to a group of entering the staff of WSTV. Warren Ls a native between of the Air" for an additional 13 labor market in finding jobs for of McDonald, Pa. 250 and 300 disabled vet- weeks. Also announced was the sale which they are best qualified. erans at a pre -Christmas Dinner at five six -a -week Clif- the Tavern On The Green. of the -minute "Know Your Schools" explains "Needle Club" Sister A half - ton Utley newscast for 52 weeks to hour portion of the proceedings steps taken to aid employers in Hartford, Conn. -A group of wo- will the Household Finance Corp., Chi- hiring young men and women who be broadcast, emceed by Herb cago. Show is broadcast 7:55 a.m. men are organizing a club to be Sheldon. Kiernan will distribute have benefited by their school guid- known as the "Hypo Club," daily except Sunday. LaVally, Inc., ance and employment counciling which gifts among the ex- servicemen who re- would be the femine counterpart of will be brought to the party Chicago, is the agency, and the programs. the "Needle by the newal by Armour & Co., Chicago, Club" heard over Fifty -Two Club, an organization of (meat products) of three days week- WDRC. The "Needle Club" is limit- prominent businessmen who admin- ly of the Town and Farm program Promotion Campaign ed to male members of leading state ister a special fund they have saved broadcast daily except Sunday at Trenton, N. J. -WTTM-NBC has and city public and political organi- up for the ex -GIs. Additional fea- 6:15 a.m. Armour will sponsor the begun a series of promotional zations. The organizers of the "Hypo ture of the party will be a floor show Tuesdays, Thursdays and Sat- "courtesy" announcements in Club" are now interviewing possi- show with music and group singing urdays. Foote, Cone and Belding, rhyme, with an eye to catching ble members to challenge the "Nee- being led by Johnny Thompson. Chicago, is the agency. stronger listener- impressions of up- dle Club" in a radio debate. New spot business includes: Proc- coming national and local shows. Spots On Cook Book Averaging from four to eight lines Nussbaum On WIRE ter and Gamble Company (Tide), in poem and jingle form, the Spot announcements by movie through Benton & Bowles Inc., N. Y., Indianapolis, Ind. -WIRE is airing stars are being offered to stations rhymes are tagged with time and a new five -minute program, Monday by 52 -week renewal of four station date of program being featured. the Disabled American Veterans breaks weekly; Chrysler Corp. through Friday at 6:30 to 6:35 p.m., Service Foundation to push the sale (Dodge Division), through Ruthrauff titled "The Things I Hear" with of the cook book, What Cooks in & Ryan, Inc., four station breaks and Taking New Post Lowell Nussbaum. Nussbaum is a Hollywood. All profits from the five one-minute announcements Seattle, Wash.-Bob Rutter, ac- Star columnist who writes about sale of the book will go to the vet- weekly for eight weeks. count executive at station KJR, has people, places and events in and erans organization and stations are left the station to take over the around the Hoosier capital. He will being asked for their help. The management of the Northwest use the same intimate style on the book contains the favorite recipes WNBQ, Chicago: The 13 -week re- Chemical Co., located in Yakima, air that has made him a popular of 106 stars. Jack Egan of New York newal of the five -a -week Weather- columnist here. is handling the promo. man TV show by the Standard Mill- Washington. ing Co. for Ceresota Flour has been announced. The 10- minute program WLLH Broadcasting From Fla. is seen Mondays through Thursdays Lowell, Mass. - For the second at 10: 00 p.m. and Fridays at 10:35 consecutive year, the Lowell High p.m. John W. Shaw, Advertising. School Football Team (state cham- Inc., Chicago, is the ad agency. pions) has been invited to play down WNBQ new spot business includes south at the "Gator" Bowl. Also for one station break weekly for 52 the second year, WLLH. Lowell and weeks for Pioneer Scientific Corpor- Lawrence, and WLLH -FM will Solid! ation (polaroid TV filters), through broadcast the game with lines di- Cayton, Inc.; Flex -Let Corp. (watch- rectly from Jacksonville. Fla. bands) four station breaks, through It's a brand -new program.. but audience Edwin L. Frankenstein; Ford Motor Child Problem Series Co., station weekly for reservations are booked solid for the next six five breaks Des Moines, Ia. -KRNT has inau- two weeks, through J. Walter gurated an effective series of child weeks ! That's the story of "Cinderella Week- Thompson Co., and Roberts, Johnson guidance broadcasts, "Greater Ho- and Rand, division of International rizons," Monday night end," KDKA's immensely popular Shoe Co., St. Louis, one station airing every participa- for 13 weeks. First quarter -hour is break weekly for 13 weeks. devoted to dramatizing an actual tion program at 9:00 each morning. To reach juvenile case taken from the files home- in WBAL, Baltimore: Metropolitan of the Child Guidance Department. makers the big, rich Pittsburgh Life Insurance Company, through The last half of the program is a market -area (117 BMB daytime counties), Young and Rubicam, begins second discussion period, featuring college year of news sponsorship with re- and university guidance experts use this new and amazingly successful vehicle ! newal of contract covering 8:00 to and state authorities. Moderator is 8:10 a.m., Monday, Wednesday and a well -known school official, and For details, check KDKA or Free & Peters. Friday newscast. New contract runs the program is directed and pro- for another 52 weeks. Consolidated duced by Charles Miller. Gas, Electric Light & Power Com- pany, Baltimore, begins second year PITTSBURGH sponsorship of "Industry Looks at P. & G. To Sponsor Baltimore Opportunity" Wednesday 50,000 WATTS 7:30 to 7:40 p.m. The company has Lorenzo Jones Program also renewed contract on "Weather NBC AFFILIATE KDKA Reports" Monday through Friday Procter and Gamble will sponsor 7:05 to 7:10 a.m. Sherwood Brethers, the Lorenzo Jones program over WESTINGHOUSE RADIO STATIONS Inc., Baltimore Fuel Oil Distributors, NBC beginning today. The daytime Inc bcgin second year "On Wings of serial which is heard at 4:30 p.m. 0 WBZ WBZA WOWO KEX KYW KDKA WBZ-TV Song," Wednesdays, 7:45 to 8:00 p.m. Monday- through- Friday, has been National Representatives, Free 8 Peters, except for WBZ -TV; Business placed through VanSant, on the air for almost 13 years. It is for WBZ -TV, NBC Spot Soles Dugdale & Company, Baltimore. produced by Frank and Anne Hum- Hudson Motors, through Brooke, med and is administered by Air Smith, French & Dorrance, Inc., us- Features, Inc. Dancer-Fitzgerald- ing spot campaign. Sample, Inc., is the agency. Jí

(

M The National Daily Newspaper of Commercial Radio and Television

t - VOL. 49, NO. 50 NEW YORK, THURSDAY, DECEMBER 15, 1949

' BASEBALL BROADCASTING HELD SECUTENRCENTES

vtvIEw cots OK WWDCInWashington For 50.000 Watts Maj. League Leaders Express Opinions Washington -The FCC yester- Sold To WOL Owners day okayed a boost to 50 kilo On Broadcasting At Conference watts power for WNEW, New 11'asIingron Bureau of RADIO 1).ilLy York, thereby giving New York Held In New York Washington -Sale of the facilities City seven top -powered stations. of WWDC and WWDC - FM for The application has been pend- $125,000 by the Capital Broadcasting ing for more than three years. Major league baseball's re- Company to the Peoples Broadcast- Sale of WNEW by the greater Public Hearing Set alignment of its radio-broad- ing Corporation of Columbus, Ohio. New York Broadcasting Corp. to cast policy is not expected to has just been announced. Head a combination including the effect the number of proof the latter company is Murray D. Providence, R. L, businessman, On Wired Radio Issue Lincoln, Ohio Farm Bureau head Ralph Cherry, is currently before gramming hours devoted to and possible Democratic opponent the FCC for approval. The New York State Public Ser- play -by -play game description of Ohio's Senator Robert Taft next Several engineering conditions vice Commission yesterday ordered over the airwaves, it was re- year. were attached to the grant. hearings on complaints received vealed yesterday at the major Capital Broadcasting Co. recently about the daily broadcasts of adver- purchased stations WOL and WOL- league's winter meeting now tising, news and music over the in FM from the Cowles Broadcasting in progress at New York's loudspeaker system Grand Cen- (Continued Co. This transaction has already re- Web Board tral Terminal. The Commission in a on Page 3) ceived FCC approval. Mutual closed session said the first hearing If FCC approval is obtained for will be held on Wednesday. Decem- (Continued on Page 3) Meeting In Chicago ber 21 at 10:30 a.m. at the New Avery Named Prexy York offices located in the Wool- Two Football Classics worth Building. Formation of a Mutual TV net- The chairman of the Commission. 01 Radio Reps Group Signed By Gillette On MBS work will be among the topics to be (Continued on Page 3) Gillette has been signed by Mutu- discussed at the MBS board of di- Lewis H. Avery of Avery -Knodel. al to sponsor the annual East -West rectors meeting which will be held Seeking Historical Data Inc. yesterday was elected president gridiron clash Dec. 31 over the full today and tomorrow at the Ambas- of the National Association of Radio web facilities. East-West sponsor- sador Hotel in Chicago. For Radio Pioneers Club Station Representatives at the or- ship by Gillette gives the razor com- Highlighting the meeting will be ganizations annual meeting in New pany the full afternoon's program- President Frank White's report on Following a meeting yesterday of York, according to T. F. Flannigan. ming starting at 2:30 p.m.. EST, the reorganization of the web's op- the executive committee of the Ra- managing director who was elected with back -to -back presentation of' erations, new programming plans dio Pioneers, president William S. to succeed himself in that position. the Blue -Grey football game to be (Continued on Page 2) Hedges announced that question- Avery had been treasurer for the immediately followed by the East - naires would be put in the mail this past year. West airing. FCC Denies WJZ Request week for the purpose of gathering Other officers elected include: (Continued To Take KOB Off 770 Kc. on Page 3) (Continued on Page 2) Spot Campaign Planned Washington Bureau of RADIO DAILY Sales Factors Emphasized Church- Station Operation For Eagle -Lion Movie Washington-Because the status By RCA Victor Speaker of KOB. Albuquergue, cannot be May Get FCC Scrutiny Spot campaigns in key center determined until the final disposi- Buffalo -Four factors which may cities are planned by Eagle -Lion tion of the 770 and 1030 channels is prove decisive in the business re- It'ns- inntou ßur.an of R.ti'I() I'JII I' Pictures for their new production, worked out, FCC de- evaluations of 1950 were cited yes- Washington- Raising a question of by the yesterday as to the "Guilty Treason." produced nied the by WJZ, New terday by Carl V. Haccker, mer - continued licensing of such Edward Golden. First campaign will petition stations as WWL, New (Continued on Page 2) (Continued on Page 2) Orleans, be on the Yankee Network in the FCC hearing examiner J. D. Bond Boston area beginning February has proposed to deny the applica- 18th. Another is scheduled for Feb. tion of fundamentalist preacher. 15 over WLW in the Cincinnati area. TV Manufacturers Meet (Continued on Page 2) To Nailer Is Topical Plan Service Schools 11enuu)l.ration TV's power of demonstration, ABC affiliate WMPS, Memphis, Chicago Seventeen manufactur- meeting which was presided over by called on many times to report - often pointed out as a boon to ers of television sets, including both George Gardner of Wells- Gardner & local news over ABC's web -wide advertisers. was put to work for members of the Radio Manufactur- Company, Chicago set manufactur- the Red Cross yesterday by "Headline Edition.' last Tuesday ers Association and non -members, ers. presided in absence of tables Gardner George F. Putnam on his "Head- turned the when WMPS met at the Palmer House here Tues- R. C. of Sprague Electric Larry Trexler inter- Sprague line Clues" shcw over Du Mont. newscaster to a series Mass., who day outline of meetings Company. North Adams, Putnam. while on the air. donat- viewed, by beep -telephone, ABC which the manufacturers would spon- was of unable to attend due to death ed a pint of blood to the Red newsmen Taylor Grant, John TV A sor in cities throughout the coun- his father -in -law. committee was Gift Of Life Dunn, Gordon Fraser and Jean try for stimulation of TV dealers so appointed to study the proposed Cross Christmas Mason on how New Yorkers Campaign to demonstrate ease that they could do a more effective meetings for TV set dealers which procedure, react to the current shortage. selling job and increase TV set sales. will be patterned after the successful and painlessness of Twenty -one persons attended the (Continued on Page 7) 2 Thursday, RADIO DAILY December 15, 1949

Church -Station Operation FCC Denies WJZ Request I gftR May Get FCC Scrutiny To Take KOB Off 770 Kc. Avery \Named U l'Prexy r xy (Continued from Page 1) (Continued from Page 1) Of Radio Reps Group Vol. 49, No. 50 Thur., Dec. 15, 1949 10 Cts. Wendell Zimmerman, for a new sta- York, that the New Mexico station tion in Kansas City, Mo., but de- be removed from the 770 band. The JOHN W. ALICOATE : : Publisher ferred approval of the competing question of a channel for KOB has I Continued from Page 1 i application of the reorganized been the subject of continued diffi- vice -president, Richard Buckley of FRANK BURKE Editor Church of Jesus Christ of Latter culty for a decade, but as the FCC John Blair Co.; secretary, James Le MARVIN KIRSCH : Business Manager Day Saints. He explained that the pointed out yesterday, WJZ has it- Baron of Ra -Tel Representatives Published daily except Saturdays. Sundays operation of a broadcast station by self recognized the impossibility of Inc.; and treasurer, Joseph Timlin and Holidays at 1501 Broadway, New York, a church is a matter the Commis- settling it satisfactorily without re- of the Branham Co. (18). N. Y., by Radio Daily Corp., J. W. sion will explore early next year in Frank Headley of Headley Alicoate, President.and Publisher ; Donald M gard to the overall clear channel -Reed. Mersereau, Treasurer and General Manager; connection with Baptist church ef- problem. last year's president was automati- Marvin Kirsch. Vice- President; Chester B. forts to win authorization for a net- The Commission observed that cally elevated to the Board of Di- Bahn, Vice- President; Charles A. Alicoute. rectors, Secretary. Terms (Postage free) United work of low -powered FM stations under its rules the KOB special ser- and Joseph Weed of Weed States (other than California) $10.00 one in the 88 -92 m.c. Band. vice authorization cannot be ex- Co. was newly elected to the board. $15.00. year; California, $15.00. Foreign, WWL is licensed to Loyola Uni- tended beyond March 1 of next Joseph Katz of Katz Agency, is serv- Address all communications to Radio Daily. versity, a institution. ing third term as director. 1501 Broadway, New York (18), N. Y. Catholic Bond year, so that the only matter de- Phone Wlsconsin 7 -6336, 7 -6337. 7.6338. said the Constitutional question in- cided yesterday was how KOB Flannigan said that the group Cible address: Radaily, New York. volved in such grants will be ex- should operate until then. unanimously accepted the former WEST COAST OFFICES plored by the Commission, with the No compelling reason was found treasurer's projected budget for 1950 Allen Kushner, Manager import of the eventual decision to for a temporary shift in the KOB and pointed out that this budget 6425 Hollywood Blvd. Phone: Gladstone 8436 extend beyond the mere question of channel. called for increased expenditures in WASHINGTON BUREAU grants of FM stations to the Baptist promoting radio spot sales. Andrew H. Older. Chief 6417 Oahl Rd. applicants. Phone: Wisconsin 3271 Sales Factors Emphasized CHICAGO BUREAU The facilities sought are the 1380 To Continue Adaptations Hal Tate. Manager. band, with five kilowatts. The re- By RCA Victor Speaker Hallmark Players will continue to 612 N. Michigan Ave. organized church would operate in Phone: SUgerlor 7.1044 use adaptations in addition to ori- Mo. SOUTHWEST BUREAU Independence, (Continued from Page 11 ginal scripts by well known writers. Paul Girard, Manager In the case of Zimmerman, a for- chandise display manager of RCA The use of the original scripts does Tower Petroleum Bldg.. mer associate of the hate -preacher, Victor, before the Adcraft Forum of not alter programming policy. Dallas, Tesas Bond found the Phone: Riverside 3518.9 Gerald L. K. Smith, t h e Greater Buffalo Advertising applicant of dubious financial sta- Entered as second class matter, April 5, Clubs. practices "will almost invariably 1937, at the postoffice at New York, N. Y., bility. Aggressive sales planning, aggres- emerge ahead of those who do not," under the act of March 3, 1879. The application was the subject of siveadvertising, aggressive window he said. bitter controversy in the Kansas displays, and aggressive point -of- Haecker presented each member City area. with representatives of sale display were given as the in- of the audience with a capsule con- responsible N e g r o and Jewish gredients for success by Haecker. taining a summary of his talk to groups and other Protestant church- Retailers who have adopted these dramatize the four factors. men opposed to a grant to Zimmer FINANCIAL 1 man. There was considerable sup- (Ilrrrmfrr 14) port for Zimmerman also, with the NEW YORK STOCK EXCHANGE Commission assured that Zimmer- Net man has recanted and should not be High Low Close Chg. racial and ABC 834 838 834 4- 1/i considered to share the Admiral Corp. 1834 1814 1814 - 4p religious views of Smith. Am. Tel. & Tel. 14634 14658 14634 4- 1/4 Bond appeared to accept the re- CBS A . 2818 2734 2734 - 14 found that Zimmer- CBS B 28 28 28 .... cantation, and Philco 3338 33 33 man should not be disqualified on Philco pfd. 82 82 82 - 113 the ground of his racial or religious RCA Common 13 1234 12,8 1 08 views. relying largely upon the fact RCA lst ofd. 7338 7338 7338 - 14 Stewart -Warner 1238 1218 1238 14 that many of his accusers have not Westinghouse 32 315.8 32 f/e personally heard him voice such New Gnu Westinghouse pfd..102 102 102 views and were not willing to hear Zenith Radio 3234 3214 3214 - 34 writings. OVER THE COUNTER him now or read from his Bid Asked DuMont Lob. 1456 155/8 Stromberg -Carlson 1034 12 Mutual Web Board WCAO (Baltimore) 17 20 WiR (Detroit) 734 8 Meeting In Chicago Wedding Bells (Continued from Page 1) Ann Cornish, director of recorded and new billings in prospect for the Mother Gnu poses for her first picture with her brand new baby music for WQXR. was married on web for next year. The board will girl. It was a big event in the Washington Zoo. December 10 to Richard Weingart, also discuss TV matters particularly There's something new in the Baltimore radio market, too. It's about chairman of the board of the Gener- the advisability of forming a Mutual the big plus audience that W -I -T -H delivers. al Register Corp. The couple will web at this time. You probably know that W -I -T-H produces more regular home listen- spend two months in London, Paris, In Chicago to attend the meeting ers- per -dollar than any other station in town. Now a recent survey Rome and Sicily. Mrs. Weingart is are: President White, Theodore made under the supervision of the Johns Hopkins University shows on a leave of absence from the sta- Streibert and Jack Poppele from that, In addition, 34.6% of all the radios playing in drug stores were tion. New York; E. K. Antrim and Frank tuned to W- I -T -H! o WGN, Schreiber f r m Chicago; This means that a little money goes a long way on W- I -T -H. It Lewis Allen Weiss and Willett means that from W -I -T -H you get real low -cost results. So call in your Brown from Don Lee, Los Angeles; Headley -Reed man and get the whole story today. RCA INSTITUTES, INC. Linus Travers and Tom O'Neill A .Servir. of fiom Yankee Network, Boston; H. Radio Corporation of America K. Carpenter, WHK, Cleveland and Ih,c of the leading and oldest hook of Radio Technology In America, et. Ted Campeau, CKLW, Detroit. fer, it. trained Radio and Trlrri+Ion technician to the liroadra.dng In- .luetry. Williams Joins WVNJ Our graduat.. have Newark -Bill Williams, formerly lad CIO. T.l.phona if BALTIMORE,1114 MARYLAND Adderae Inquiries to a WOV and WNEW disc jockey, has Placement Director been signed by WVNJ in Newark to I Tom Tinsley, President Represented by Headley -Reed RCA INSTITUTES, Inc. conduct a daily three -hour record 350 W. 4th St., New York 14. N. Y program. Thursday, December 15, 1949 3 RADIO DAILY

Public Hearing Set Baseball Broadcasting Skeds WWDCInWashington On Wired Radio Issue Discussed At N. Y. Meeting Sold To WOL Owners

(Continued from Page 1) (Continued from Page 1) (Continued from Page 1) Benjamin Feinberg, said "The Corn - Commodore Hotel. Ford Frick, tendance, but has been changed to today's sale, the Peoples Broadcast- mission has received many com- president of the National League prevent, t h r o u g h technicalities, ing Corp., will operate on 1450 kilo- plaints that the New York Central says that he understands the think- charges that radio made the nation- cycles using the call letters WOL Railroad is compelling passengers ing of National League clubs on the al game subject to anti -trust laws. with the total power of 250 watts waiting in its station to listen to cer- policy realignment but does not ex- The reason for delay in announc- and a 250 watt booster. Capital tain commercial and other broad- pect to make an announcement re- ing the new broadcast alignment is, Broadcasting will retain its WWDC casts. Passengers of course, have no garding radio until later today or, by admission of both leagues, the call letters and operate on 1260 kilo- choice in the use of a railroad ter- possibly, tomorrow.. fact that the subject is so involved cycles with 5,000 watts of power. minal. They are forced to use it in The American League's radio di- that to date no one has known ex- Both FM stations will remain at order to get to their destination. rector, Al C. McEvoy, said yesterday actly how to solve the problem. The their present dial positions. They pay for the right to use the that no announcements affecting his major leagues, of course, are anx- Also Owes WRFD terminal. They are not there at the league would be made until after ious to protect the interests of their The Peoples Broadcasting Corp. sufferance of the railroad." the first of the year since whatever minor league properties. also owns station WRFD in Worth- 'Tull Consideration' To Be Given is decided at the meeting must first Simply stated, the Justice Depart- ington, Ohio, a suburb of Columbus. Feinberg continued "The sugges- be ratified by the league's eight ment ruling provides that a broad- Negotiations were conducted on tion that the railroad can take ad- clubs. cast may be made from any ball behalf of the Peoples Broadcasting vantage of the enforced presence of Several Proposals Made game to any city in the nation, pro- Corp. by James R. Moore, general its passengers to compel them Discussing Tuesday's premature vided there is not a professional ball manager. against their will to listen to points leak of Mutual's proposal to broad- game in progress in that city at the Capital was represented by Ben of view which its management or cast the "game of the day" to web time of the broadcast. A three and Strouse, vice -president and general lessee selects, whether regarding affiliates in n o n baseball cities, one half hour prohibited broadcast manager, and Thomas N. Dowd of commercial products, political mat- league and club officials said that period was set in the case of single the law firm of Pierson and Ball, ters or current events, is one which several such proposals had been ad- games and a five and one half hour Washington. Howard Stark, New the Commission feels should be most vanced by networks but that no period for double headers. York, was the broker. carefully studied and explored." decision could be made without full In other words, according to The sale raises a question about He added that "full consideration agreement from all 16 clubs con- Frick, there is nothing to prevent the future of WCFM, local coopera- will be given to these questions and cerned and pointed out that "it will the broadcast of a major league tively -owned FM station. WCFM is any others which relate to this prac- take some time to reach an agree- afternoon game if the local club is heavily in debt to the Ohio group, tice." ment acceptable to all clubs." This playing that night. and it is not unlikely that with the The broadcasts which emanate opinion was concurred in by Abe To further complicate matters for shift of support to the newly -pur- from the north balcony of the ter- Schechter, Mutual vee -pee in charge the leagues, the Washington ruling chased outlet WCFM may turn in minal were begun on October 1. of news and special events. He said applies only to AM and FM trans- its license. They are heard 17 hours a day from that the proposal was an involved mission and not to video. 7 a.m. to midnight. one and that he regretted the pre- Robinson Gets Award Seeking Historical Data The railroad has said that the mature disclosure of negotiations. Jackie Robinson, the Brooklyn money received through the broad- Attendance Decline Explained second baseman who was recently For Radio Pioneers Club casts is helpful in carrying on sta- Questioned by RADIO DAILY, club signed by ABC for a sports pro- tion services. An estimated $1,800 owners and officials were unani- gram, yesterday received the George (Continued from Page 1) weekly is received from the lessee mous in attributing the fall in last Washington Carver Memorial authentic data on the early days of of the public address system, The year's attendance to "normal busi- Award from Frank Gannett of the broadcasting. Questionnaires will go Terminal Broadcasting . Company. ness trends," and none would say Gannett Newspapers and baseball to some 400 members including 110 The company says organ selections that radio and TV baseball coverage Commissioner Happy Chandler. Fol- new members who have joined the and classical music occupy about 80 had adversely affected baseball's lowing the ceremonies, which were past month, and they will be asked per cent of the broadcast time. box offices. televised last night on NBC's "Camel to set down "firsts" with which they Most were emphatic in expressing News Caravan," Robinson told RADIO were actually connected, also addi- Covers Hotel Opening the belief that radio had "played a DAILY that he "would like very tional interesting and exact experiences during their pioneer Miami -Scott Bishop, WIOD pro- considerable part" in building game much to make a permanent career radio attendance over recent years and of broadcasting provided I could tie days. Work will be headed by gram director, was in Captain Eddie Charles Hodges, chairman of Rickenbacker's party which flew to said that television coverage "should it in with my boy's clubs activities." the further stimulate box office action." pointed out Historical Recording Committee. San Juan, Puerto Rico December 9 He that his years as a A few officials stated that it was player were limited, and, seconded Historical data will be printed in the for the opening of the new Caribe- membership roster Hilton Hotel. Bishop had tape re- really too soon to tell what effect by Mrs. Robinson, said that he was book. corder aboard the Eastern Air Lines video would have on the box offices. "thrilled" with the ABC program Woods, Kaltenborn, Kobak Named Frick Expresses Opinion which starts Jan. 22, 1950. Hedges also announced that he Constellation which carried such had appointed notables as hotel owner Conrad Ford Frick, expressing a "personal H. V. Kaltenborn, opinion," said that radio has, and Mark Woods and Edgar Kobak as Hilton, Gloria Swanson and her Watch Company Buys nominating daughter Michelle Farmer, Alexis TV should, stimulate interest in the committee for the elec- game. Branch Rickey, Brooklyn NBC 'Detective' Series tion of officers to be held in the Smith, Craig Stevens, Robert Pres- spring at the annual banquet. ton, Janis Carter, Leo Carrillo, Dodgers chief, said he believed that Jos- Jon "TV can't hurt us and most probably "Richard Diamond, Private Detec- eph Barnett was appointed chair- Hall and others. Bishop rounded out man of the banquet committee. a half -hour of interviews and de- will help us." Brooklyn was one of tive," the sixth NBC -built program the few clubs which showed an in- to be sold in recent months, has been Those present at the executive scription of the three -day trip for meeting play -back on his crease in attendance last year. purchased by the Helbros Watch committee were: Mr. station Monday, T h e Hedges, H. V. Kaltenborn, O. B. December 12. realignment of broadcast Company for sponsorship in early policy was brought on by a Justice March, 1950, it was revealed yester- Hanson, Charles Hodges, Jos. Bar- Department ruling that no major day. Dick Powell is starred and, ac- nett, Charles Keller, A. L. Alexan- , Magnavox Sales Up league broadcast may be carried in cording to an NBC spokesman, will der, Dorothy Gordon and M. H. Fort Wayne, Ind. - Magnavox a minor league town where a ball participate in one commercial each Shapiro (for Carl Havcrlin). Company sales topped $3 million game actually is in progress. Other week. during November, Richard A. than this stipulation, the effect of Other NBC packages which have Will Cover Testimonial Dinner Tr O'Connor, president, told stockhold- the government agency ruling found sponsors recently include: WMGM will broadcast a part of ers at a meeting on Tuesday. Sales should be to lift all other bars on "Dragnet" (LIggett & Meyers for a testimonial dinner in honor of in October were $2.7 million and radio broadcasting of ball games. Fatima), "Baby Snooks" (for Tums Walter P. Reuther, president of $3,150,000 in November, he reported. In the past, no major league game by Lewis -Howe Co.), "The Halls of the UAW and v -p of the CIO, on O'Connor said sales in the quarter could be aired in a minor league Ivy" (Schlitz Brewing Co.), "Screen Friday, December 16 from 10 to 11 ending on September 30 were $4.3 town without consent of the major Directors Playhouse" (RCA-Victor), p.m. The chairman of the affair million and he indicated that De- and minor league clubs concerned. and "One Man's Family" (Miles being held in the Grand Ballroom cember sales would equal those in This was done to prevent broadcasts Laboratories). Dorland Co. is the of the Hotel Astor will be Gov. November. from hurting minor league game at- i agency for Helbros. Chester Bowles of Connecticut. i JUNE CHRISTY SAMMY KAYE ti!I,Hmrinehlp ,rI.Inlg Ili the . joins the Thesaurus family! Featured with the Johnny Guarnieri Quintet ItianlY r a new idea in sophisticated rhythm. Vt. t.l.v te

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AGENCIES NEW BUSINESS ru HE ADVERTISING COUNCIL WNBC, New York: The Loft 1 has issued 1950 campaign guide Candy Corporation has signed a 52- for advertisers and media in advance week renewal for participations in of next year's Stop Accidents Cam- the Mary Margaret McBride pro- paign. The booklet contains exam- gram on a Monday thru Friday ples of how radio and television basis. The order was placed through stations and others can help to re- )Iä11 11altt Manhattan... ! the Lawrence C. Gumbinner Adver- tising Agency, Inc. A 52 -week con- duce accidents. Young & Rubicam's THE MORNING MAIL: Alan Courtney, WGBS' (Miami) alert office guide tract for announcements in the Chicago prepared the disc jock, takes his pen in hand today to applaud our recent stand for the council. on all Norman Brokenshire afternoon pro- this television hysteria and the foolishness of selling radio short. Alan, gram has been signed by Standard who's celebrating his 2lst year in radio and who has introduced more Brands, Inc. The order, calling for TOM MALONEY, partner of announcements on Tuesdays, Wed- Newell- Emmett Company, will be- ideas and innovations to the industry than you can shake a microphone nesdays and Fridays, was placed come an executive officer of Cecil at. delivers himself of this tirade: me tell you something, kiddo. Radio through Compton Advertising, Inc. Inc.. on January 3. & Presbrey, hasn't even scratched the surface of its tremendous potential- especially Colgate Palmolive Peet Company Newell - Emmett is dissolving its have signed for one -minute an- 31, and a in the vast numberless towns and cities of this country. Even New York partnership on December nouncements on Norman Broken - new corporation, Cunningham & can stand many 'hypos' in radio but the 'status quo' of frightened and of i shire's morning program to advertise Walsh, Inc., will take over. Some showmanless 'showmen' dominate the scene. If radio dies, it won't be a Fab. The 52 -week contract, calling associates at Newell -Em- Maloney's 'natural' death. As Jack so aptly it in for sponsorship on Mondays, Wed- mett will join him in his new post. Gould put the Sunday Times, it'll be a spectacular case of committing hart kiri. Now's the time for all good nesdays and Fridays, was placed through William Esty Company. radio men to get together and promote radio on an adult scale. Otherwise JOHN de BEVEO has been named Procter & Gamble Co. has signed a media% director fo the Ward Whee- radio may have the unique distinction in history of having 'died of old 52 -week contract renewing their lock Company. He was formerly age' before reaching maturity. Brother, what I wouldn't give to prove my sponsorship of a six -days -a -week with BBD&O. beliefs with some progressive station. Who knows, maybe 1950 will lind station break schedule on WNBC. Benton & Bowles, Inc. is the agency. me running my own station.- QUENTIN I. SMITH has been Arnold Bakers, Inc. has renewed elected a v -p of Albert Frank -Guen- * * tf * sponsorship of the 5.00 p.m. station ther Law, Inc. break on Mondays, Wednesdays and Joe Franklin's WJZ 11:30 Sat ayem stanza, "Joe Fridays. The 13 -week contract was G. HAROLD JOHANSON has Franklin's Record Shop," is being expanded to five nights a week placed through Benton & Bowles, been appointed assistant production from 11:35 to midnight starting Dec. 19th. And as a prelude to a Inc. manager of Lynn Baker. He was pretty ambitious vaudeville show that he's planning to run as a & Rubicam. WBAL -TV, Baltimore: Consolida- formerly with Young 1950, is two-a -day attraction in a legit house during Joe readying ted Gas, Electric Light & Power his annual New Year's Eve Comedy Frolics skedded for Carnegie GREENMAN -SHERRILL FURNI- Company, Baltimore, begins second TURE CORPORATION has ap- Hall. He's already lined up such attractions as Morey Amsterdam, year sponsorship of "Industry Looks Victor A. Bennett Company. Jack Carter, Myron Cohen, Diosa Costello, etc., for the holiday at Baltimore Opportunity" Wednes- pointed day 7:00 to 7:10 p.m. SOS, through bill McCann -Erickson, has renewed 13- MULLEN, di- -YADSWORTH H. l'r * week. twice weekly spots, using "In rector of the Magazine Advertising the Kitchen With Mary Landis" as Bureau, will speak before the Ad- AROUND TOWN: Wayne Coy. Chairman of the FCC, is con- sales medium. Schindler Peanut vertising and Selling Course slated to make an important pronouncement on TV at the annual Television Products, through Courtland D. Fer- by the Advertising Club of ducted Institute which will be held at the New Yorker Hotel Feb. 6 -8. He'll speak guson, Inc., Washington, buys Mon- New York, December 15. He will day, Tuesday, Thursday, Friday spot Delaying Progress , An ambitious press speak on the place of magazines in on Is the FCC Television ?"... campaign. Contract runs through advertising. agent tried to plant a story that electronic waves were the cause of the June 2nd, 1950. General Automatic water shortage in N'Yawk. He recommended that radio and TV suspend oil burners signed for an extensive GEORGE AKINS. president of to the . . . mag spot campaign. Walsh Advertising Company, Limi- for two weeks in order increase rainfall. New Yorker ted, Montreal. announces a program credited with stirring up the resentment of New York Central commuters of expansion in the agency's Toron- regarding the commercial sound systems in Grand Central station.. . . to radio department, including plans In case you're wondering why Arturo Godfrey sometimes kiddingly refers for provision of complete television 3 because while all four services immediately upon the ad- to the Mariners Quartet as Pops and a Poop -it's vent of visual broadcasting in Ca- lads are married, Big Jim Lewis is the only one without child. nada. J. Everett Palmer has been appointed' radio director for the * * * Toronto office. bringing to the agen- Aside to Allen Funt: While we love Henny Youngman cy a 10 -Year background to the agen- dearly, we'd like your show even more if you didn't go in for radio experience, principally in the Maritime Provinces. He will also guestars but stuck to your original format of ,pouncing on the serve as co- director of the television unwary. In our book, your show is not only one of the most department, in association with original ideas on the nets -it's also one of the best. If your agency who joined Charles D. Truman, or sponsors insist upon using guestars -why it's simple. Just Walsh earlier this year, after more a new bankroller, thass all. than 20 years' experience in agency, go out and get yourself A1.I A newspaper and show business, in 1S States. it * * * AUDIENCES Canada and the United tESMtOHSIVE "'Judging from reports reaching us here in the Midwest." 3 AKS ftNlN wires WJW's Walter Kay, "you folks in New York must be spending 14E*, ARE iVANTED water like it was money! ".... Walter Kiernan, one of our favorite guys E t with 520,000.00 for W Active Investor in the wit dept. ser that a N. J. saloon keeper has a sign in his window METTRHOkpNwF1O'S WEVD half interest in Plastic Lipstick Stamp r on with Lipstick. Details for Business and advertising water as S3.75 a fifth. "Prob'ly bottled in pond," observes Mr. Tre- Advertisers- immediate Sales plans completed. that Among mendous potential. Principals only. K.... And Cyril Armbrister (producer of 'Chandu the Magician') see WEVD Box 292, RADIO DAILY, 1501 Broad- New Yorkes who used to go to Niagara Falls for their honeymoon will 117119W.46SL way, N. Y. C. now be going there for their water. HENRY GREENFIELD, Nt. Director N.Y. IS Section of RADIO DAILY. Thursday. December 15, 1949- TELEVISION DAILY is fully protected by register and copyright N Y. BASEBALL TEAMS SET FOR TV Sponsors Signed TELE TOPICS Tele Mfrs. Planning Grave Problem George Lefferts, director of On I)uM, WPIX To Hypo TV Dealers NBC's "Kraft Television Theater," recently encountered a unique And WOR HANK LADD didn't have very much o -T V casting problem when five char- do Tuesday nite when he subbed for (Continued from Page 1) acter actors refused to play the the vacationing Milton Berle on the Tex- Despite rumors of a major base- of lead in the show's aco show, but most of what he did offer town meetings radio technicians ball league ban on television cir- which were held Legend" aired last night. Role was done well. Ladd's dead -panned re- under the auspices culated at the end of last season, the of the RMA in New York, Philadel- called far lead to deliver great- semblance to Gov. Dewey was a striking three New York teams have already phia, Boston, Atlanta, Los er portion of his lines while contrast to Berle's frantic antics and he Chicago, signed for video coverage of the Angeles and Washington. Meetings standing in a grave he had dug 1950 was backed by a solid entertainment line- schedules. would be held where stations are for himself. The Brooklyn Dodgers, National up that made the stanza top vaudeo... . now or where planned. Highlight of the show was a skit starring League pennant winners, reflecting 1 Sprague, who has served as chair- a mustached, bespectacled president Rickey's feelings that TV Bert Lahr as man of the town meetings committee Viennese doctor. It was burlesque at its cannot hurt gate receipts, have for the RMA, while absent at yester- signed a three year pact for scan- hilarious best and by far one of the fun- day's meeting will probably be one WENR-TV Skeds niest bits TV has shown. Opening spot ning of all home games. night and of the key men in the committee set day, over WOR -TV under sponsor- was filled by the sensational Acromaniacs, up comprising some fifteen set one of the best acrobatic acts around. Ad Men's Kids Party ship of F. & M. Schaefer Brewing manufacturers who are both RMA Co. through BBD & O. The charming Mary Hatcher, of "Texas, members and non -members. L'il Darlin ' ' sang a number from the While this is not strictly an RMA Chicago - Second annual Christ- Night Games Important show, closing with a brief duet with Ladd. group it is expected that Bond mas Party for The Off -The -Street Schaefer bankrolled the Dodgers The Ink Spots, Gil Maison's amusing ani- Geddes, executive vice -president of Club, an organization for under- over WCBS -TV last season but I, mal act and juggler Stan Cavanaugh were RMA, who was here for the Palmer privileged youngsters subsidized by moved to WOR -TV because the all good. Only real letdown in the show House session, will have an active the American Federation of Adver- CBS flagship could not carry all was the closing skit with Connie Sawyer voice in the pattern for the proposed tising Men, will be aired by WENR- night games in their entirety last and Ladd, which was weak script -wise. TV dealer confabs. R. C. Cosgrove, TV Dec. 24, 4:30 p.m., CST. season because of network commer- however, was most Entire production, RMA president, was not here for the Show Toppers To Participate cial commitments. Advent of the pleasant and producer Ed Cashman rates session, Browning Howard, head of Top names of show business will baseball season in April will mark a bow for this one. the Philadelphia public relations take part in the program for the the beginning of seven- day -a -week firms bearing his name, was here as youngsters, the majority of whom programming for WOR -TV, which professional consultant to the group have never seen a motion picture. will air the games via a special co- WE'VE RAVED before about "Actors and will undoubtedly be active in according to club director Col. axial cable to be installed from Eb- Studio," and now we'd like to reg- the organizing of the dealer meet- Auguste Mathieu. bets Field to the station's transmit- ister a wholehearted rave for Ann Shep- ings. Included among the firms who Last year's party, aired by WBKB, ter in North Bergen, N. J. herd, who starred in "The Midway" on were represented here at the meet- brought donations for the club from Red Barber and Connie Desmond the CBS stanza Tuesday nite. Her per- ing were: DuMont, RCA - Victor, viewers all over the Chicago area. will describe the games. formance was wonderfully exciting and Motorola, Stromberg- Carlson, Cape - One viewer, who refused to publi- Chesterfield cigarettes will again completely credible all the way through. hart, Zenith, Westinghouse, Philco, cize his gift, sent in a check for bankroll the New York Giants . . . Alvin Boretz, listed here yesterday Admiral, Hallicrafters, Crosley and $1,000 "to be spent as the club sees games and is negotiating with as scripter of DuMont's "Shoppers Mati- Wells- Gardner. best." WPIX, which carried the schedule nee," actually writes only the dramatic last season. Ernie Harwell and Russ portion of the show. . . . Alan Handley, Hodges will be behind the mike. Newell -Emmet is the agency. NBC, producer, is trying to find a way to New British Station Claimed get a pygmy elephant to climb three For the third successive year, flights of stairs. Handley is doing the Ballantine beer and ale will bank- A&S Christmas shindig on WNBT from To Be World's 'Most Power id' roll the champion New York St. Nicholas arena and the beast will be f Yankees home schedule over one of the acts. . Weekly 20- minute WABD, through J. Walter Thomp- participating disc jockey show bows on London -The world's most power- in America is capable of beating son. Mel Allen probably will return WGN -TV, Chicago, Friday, featuring Rey ful video transmitter-that's what Sutton Coldfield. It has been said as sportscaster. Blanco and Ruthie Brand. Two bank - BBC calls its new station at Sutton also that the new station will not WABD is the only station to con- rollers have already signed for . Coldfield, near Birmingham, which utilize its full power until regular trol TV rights to the games it will r time... Tom Harmon will call- the plays on begins regular program service Sat- programming is begun. carry. In the case of the Giants and KTTV's coverage of the UCLA home urday. The unexpected range of the sta- Dodgers, the teams signed directly basketball schedule. Films aired during test operations tion may cause the BBC to change with the sponsors who in turn by England's second station have its plans for further provincial sta- placed the games with the stations. been seen 150 miles away at Ripon, tions. The next one is projected for DICK KROLIK, publicist for Schwerin in Yorkshire. Images strong enough southwest Yorkshire. If Sutton Harding To Radio Sales; Research Corp., has been named TV to be photographed off the tube are Coldficld overlaps that area BBC service exec. for the firm and Bill Snyder being received in Leeds -93 miles will either modify the design of the Had Been With WCCO move it further has been named to a similar post for away -and in Liverpool, nearly 80 third station or AM. They'll work to improve liaison and miles distant, engineers for the BBC north. Another alternative would Alfred J. Harding. formerly sales coordination between research, program- said. involve a wholesale reorganization manager of WCCO, Minneapolis -St. ming and sales.... Kingman T. Moore, Wakefield, Yorks a n d Bristol, of BBC plans to cover the country Paul station. has been appointed to NBC director, lectures at Town Hall to- nearly 80 miles from the transmit- with TV. the New York television sales staff day. His topic: "The Director Is An Art- ter, all report good results, and BBC The Sutton Coldfield outlet will of radio sales, radio and television ist." ... New York's water shortage will claims that the new outlet will serve a potential 6,000,000 viewers stations representative as an account t be the theme of "Hands of Murder" on eventually set a world record for in the industrial Midlands. It will executive effective Jan. 3. it has DuMont tomorrow nite. Set in the year long- distance transmission. London carry programs originating at BBC's been announced by George R. Dun- 1952, play will involve black marketeers newspapers are playing up the tests, London studios via radio relay and ham Jr., eastern salts manager of and bootleggers in IhO. pointing out that no known station coaxial cable. radio sales -television. Thursday, December 8 RADIO DAILY 15, 19.

PROMOTION WINDY CITY WORDAGE COAST -TO- COAST By HAL TATE WEEI Veterans Dine Starts 17th Year man- Dos Moines, Ia. -One of the olde Harold E. Fellows, general One of the early arrivals here for Mutual's quarterly board ager of WEEI. CBS owned- and -oper- single- sponsored local radio shov ated station in Boston. recently was of directors meeting at the Ambassador was WIP's Ben Gimbel who visited in the Middlewest, "The Sunds host to the 15 -Year Club at its his sister here before the meeting got under way today.. , . NBC singer Funnies," recently celebrated its 16: Fourth Annual Dinner. Eighteen of Jack Haskell will appear at the Marbro Theater anniversary on KRNT. The hou: the station's staff now constitute the long Sunday morning broadcast h: Dec. 29 for a Decca recording . Art Jarret, membership of this group of radio Chicago party... been sponsored the entire time b veterans. and these eighteen lay formerly of Cincinnati, has joined the WGN -TV t h e Colonial Baking Compan. claim to 367 years of service in an staff . . . Holland Jewelers will sponsor "The Barber of Seville." KRNT program director Charlt Miller produces industry itself but 27 years old. over WBKB Sunday afternoon. Malcolm- Howard is the agency.... John and directs th even- show, assisted by announcer - Larr Two high -notes sparked the Morrell Angeles million dollar ing: the crowning of Ralph J. Math- 6 Co. opens up their big Los quarter. Davis, and both of them also are o ewson, transmitter engineer, with branch today.... The Chicago Television Council held its annual Xmas the acting staff. the 25 -year insignia (navy Blue party at the Tavern Club yesterday. Heading the list of entertainers were Beret with numerals in white); and Burr Tillstrom and Fran Allison representing "Kukla. Fran and 011ie," Planning Entertainment the presentation of a gold watch to Ernie Simon, Russ Wilt, Cliff Norton and Nancy Wright. Denver, Col. - KLZ artists an Miss Florence Mitchell, Fellows' sec- staff members are planning enter retary, in honor of the 20 years ser- tainment for Longmont, Colorado vice she now has completed. Rotary Club, on Tuesday, Decembe Mathewson threw the switch that 27. KLZ public service directos put WEEI on the air Sept. 29, 1924. Mack Switzer; music director, Ar ABC will devote its entire half -hour "Junior Junc- Gow; promotion manager, J o hi KYW Coverage Brochure tion" program December 24th to a special Christmas program Connors; a n d KLZ artist Pet' KYW in Philadelphia has sent a Smythe are planning to make tin unique promotional brochure to given by the Chicago Public Schools.... Harry A. Bulbs, chair- trip. "time- buying gals and guys" and man of the board of General Mills and Chester C. Davis, presi- has even included a useful red dent of the Federal Reserve Bank of St. Louis, will be featured Music Of Today bandana. A map shows the cover- speakers at The Advertising Council's Directors meeting at the Hollywood, Calif. -The composer age provided with the station's new Virgil Thomson, w a s the gues Blackstone Hotel today. First time it's being held in Chicago... . antenna system while a cardboard speaker on "Music of Today," De -' wrench urges sponsors to tighten L. Martin Krautter, a vice president and director of Henri, Hurst cember 11th at 3 p.m. over KFWB their grip on the nation's third & McDonald, Inc. since 1944, has resigned to open his own busi- The concert was devoted to music market. The promo item also points by Thomson and included Stabat with the Reading. ness as advertising and merchandising counsel. He'll call his firm up KYW tie -ups I Mater, for Soprano Solo, Heler L. & Associates and will open offices at 134 N. La St. Pa., fair and the Sesqul- Centennial Martin Salle Spann, soprano, and the Hollywood Celebration of nearby Chester. on Jan. 3. String Quartet; and Sonata Da Chiesa. Ingolf Dahl was conductor

Stars Going To Texas Blood For Xmas is urging For Shamrock Bowl Game WWCA, new Gary, Indiana station held formal Stamford, Conn. -WSTC a opening gifts of a pint of blood for Christ- Radio personalities Jack Benny, of their studios and executive offices Monday night, There were cocktails, mas. Prodgram director Ernest Phil Harris, Artie Auerbach, and dinner and a special dedicatory program. Dee A. Coe, manager, and Hartman showed the way by giving Dinah Shore are slated to headline Todd Branson, program director. were chief hosts. . . . Henri, Hurst & blood to the local Red Cross blood a giant entertainment program at bank and described the procedure McDonald will move their offices to the La Salle- Wacker Building on the Shamrock Charity Bowl in for a special broadcast from St. Houston, Tex., prior to the Dec. 17 January 3rd. . . . You see it in movies but it actually happened. Bill Joseph Hospital. football game between the All Woodsmall, page boy at WBBM, so impressed station execs with bis American conference pro champions voice that he's been given his own show on the local CBS outlet. Pro- Teen -Age Program and an all star team made up of gram is called "The Singing Page Boy." ... Congrats to WGN production Milwaukee, Wis. - Students of players fron? other teams in the Washington will comprise the panel conference. Proceeds will go to the manager Ed Kahn. His latest production is a baby girl, Sandra Lynn, who on Saturday, December 17th when Damon Runyon Cancer Fund, the weighed in at 71í pounds. Ed has two other youngsters -Denis, 9 and WISN's program "Your Question, National Kids Foundation and the Judith, S. Please" is aired at 3: 30 p.m. Holly Hall of Houston. Gertrude Puelicher will be the moderator. Teen -age problems dealing High School Series On WHLI with the use of the family car, dating, advice on radio careers and A new musical program, High The National Video Corp. of Chicago used the films of will be, discussed. Schools on Parade, will be broadcast school athletics Hempstead, Long Island, the Notre Dame -Southern Methodist game, to demonstrate their Aptitude tests and part-time work on WHLI in will also be included as subjects. beginning next month as a series of new TV tube and to celebrate their 1st anniversary in business. . all- student productions. Bands, orch- . . Libby Furniture and Safty -Gard Vaporizer have signed for WINX Fire Coverage estras and glee clubs from twelve new "Rey Blanco on -TV. public and parochial high schools on commercial time on the Show" WGN Washington, D. C. -WINX broad- the Island will be heard on the Sat- Herb Lyon and Clayton Bergmann are producing the show to- cast unique on- the -spot coverage of urday afternoon programs. A stu- gether with WGN -TV personnel.... John Dolce, Square Dance a fire in which one person was to and another criti- dent- announcer will handle the in- Caller on the WLS National Barn Dance, had a new Capitol burned death troductions and the president of the cally injured. Announcer Milton student body will speak. record released this week. "Red River Valley" and "Darling Nellie Grant spotted the fire in a house di- Gray" are the numbers. . . . "Shopping with the Missus" cele- rectly across the street from the brates its 1000th broadcast on WBBM today. Emcee John Conway WINX studios. He relayed the de- jockey AC - DC Transcription Players figures he's interviewed more housewives than any other an- scription of the fire to disc Tape, Wire, Disc Recorders Sam Brown, who aired the bulletins nouncer in town. ... Don McNeill and his 16- year -old "Breakfast on his "Music Hall" while firemen Sales-Rentals-Service Club" are featured with a cover picture and illustrated article were arriving. Morning man Jerry MILLS RECORDING CO. in the January issue of "Radio Mirror." Strong assisted announcer Jack 161 N. Michigan Ave. Rowzie in interviewing on the scene. and relaying information to Milton Chicago, Ill. De 2-4117 Grant through the window, The National Daily Newspaper of Commercial Radio and Television

VOL. 49, NO. 51 NEW YORK, FRIDAY, DECEMBER 16, 1949 TEN CENTS ADVERTISING LEADERS EXPRESS VIEWS

New Radio Lab. Bargain Buy Directors Of Council Dear Speakers Fort Worth -259 berries and 50 cents paid off recently to Will Locale In Colo. Gerald Aldridge of Fort Worth Stress Responsibilities Of Medium when he received a television set for that "price" from Johnny John- Washington Bureau of RADIO DAILY On Issues Of Public Service Washington -The National Bureau son Tire Company, Ft. Worth. The announcer reading the tire of Standards' $4,500,000 new radio Chicago A stepped -up propagation laboratory will be loca- company's commercial over - Ft. Worth. referred to a Don Lee Expanding program of public ted on a 210 -acre tract just south of KM, enlighten- Boulder, Colorado, it was announced TV set that could be purchased ment by business in its ad- yesterday. The site has been ap- for only 259 berries and 50 cents. vertising was urged yesterday Hearing the announcement, Al- Arizona Coverage proved by Secretary of Commerce by two business leaders dridge swung into action. . . speak- Charles Sawyer, and it will become ing before a the new headquarters for the NBS having been waiting patiently West Coast Bureau of RADIO DAILY meeting of the work in radio propagation. for a Fort Worth announcer to Hollywood -In a planned move to Advertising Council's Board Construction of the new labora- make the same miscue ever since improve its facilities and coverage in of Directors at the Blackstone the lady paying tory was okayed by Congress this he heard about Arizona, Don Lee Broadcasting Sys- Hotel. More than 250 mid - will 400 "potatoes" for a fur coat. tem announced affiliation with radio year, and the actual building western industrialists attend - 1951. It is an- Result: after station and sponsor station KOY, Phoenix; KTUC, Tuc- probably get started in (Continued Page ticipated that from 200 to 300 tech- huddle -one TV set for Gerald son, and KSUN, Bisbee. These sta- on 3) nicians will be permanently station- Aldridge of Ft. Worth. tions comprise Arizona Network ed there -most of them probably be- and effective January 1 1950, will be ing transferred from Washington. full Mutual and Don Lee affiliates. Radio Receiver Sales Change from present Don Lee FMA Sees 'Dire Results' Baseball Broadcast (Continued on Page 5) Increase In Canada From Cuban Interference Godfrey Sweeps 1949 Poll Gets Okay Of Frick Montreal - October radio sales Washington Bureau of RADIO DAILY Of Cleveland Plain Dealer held to the pattern of increases set Washington - Predicting dire re- earlier this year and for the ten sults from Cuba's troublesome fre- Radio broadcasting of National Cleveland -Arthur Godfrey won a months ending October 30 Canadi- quency demands, FMA said yester- League baseball games will be wide clean sweep in Cleveland in three ans purchased 30 per cent more ra- day that -"vast segments of the open during the 1950 season, it was popularity fields, it was revealed in dios of all types and 70 per cent American radio audience face peril- revealed exclusively yesterday to the release of the 1949 Cleveland more record players than during the ous interference with its listening RADIO DAILY by Ford Frick, presi- Plain Dealer Radio Poll, the nation's corresponding period of 1948. habits unless FM facilities are ex- dent of t h e National Baseball oldest continuous consensus of fan These figures were revealed in of the Unit- League. panded in certain areas (Continued on Page 21, statistical summaries of sales and in- ed States." Referring to Cuban de- Frick said that the National ventories published by the Radio (Continued on Page 2) (Continued on Page 3) Two Networks Announce Manufacturers' Association of Can - (Continued on Page 5) Premiere Of Picture 51 Students Entered Christmas Bonus Plans Gets Full MBS Network In 'Democracy' Contest Radio Theater Leads CBS and NBC have announced In Two Nielsen Reports Washington Fifty - one high plans to Christmas gift all em- The two -theater world premiere - ployees with bonuses this year. CBS school students who won state con- National Nielsen -Ratings for the of the movie Samson and Delilah 48 will award each employee of a year tests in states, the District of period Nov. 6 -12, just released, show will be broadcast by WOR- Mutual Columbia, Alaska and Puerto Rico, or more's standing a bonus of one on Wednesday, December 21, from "Radio Theater," "Talent Scouts," (Continued on Page 5) (Continued on Page 3) 8:00 to 8:30 p.m. (EST) . Bill Slater and Jack Benny in positions 1 -2 -3 will be stationed in the lobby of with respective ratings of 26.9 22.2 New York's Paramount Theater Buy WINS and 21.1. Other programs listed in ILGWU Would on Page 2) (Continued on Page 21 (Continued For 'Better Public Service' Guest -Star Dist i net ion Mrs. Wilson Stuhlman of Brook Mary Garden, operatic diva Washington Bureau of RADIO DAILY censee of the FM station WFDR, of yesteryear, best known for her owns WHOM, Jersey lyn received a surprise when she Washington Claiming that the while Pope walked Into the RCA Exhibition roles with the Chicago Opera - a public will be better served by City. Hall in Radio City this week and Company. predecessor of the grant of the WINS facilities to the Earlier this month Fly filed for present Chicago Civic Opera, AFL's Ladies WINS employes an opposition to the was greeted by Perry Coma. She International Garment with a 45 rpm will make one of her rare public Workers Union, former FCC Chair- sale of the station to Pope, on the was presented appearances Dec. 24 when she is intention to op- record player for being the three man, James Lawrence Fly, yester- ground that Pope's visit the hail interviewed by Deems Talyor day asked the Commission to order erate the station as a foreign -lan- millionth person to during second Intermission of mean the loss of since it was opened in May. an Avco-like procedure in connec- guage outlet would now a top American network's broadcast of tion the proposed sale of the staff jobs. 1947. The hall is with Radio City attraction. Elisir d'Amore. station by Crosley Radio to Gene - Offering to match the $512,000 roso Pope. ILGWU currently is li- (Continued on Page 51 2 Friday, December 16, RADIO DAILY 1949

--,<_ AIM/ * COMING AND GOING ' Vol. 49, No. 51 Friday, Dec. 16, 1949 10 Cts. D. W. THORNBURGH, president and general RAYMOND F. GUY, manager of radio and E+ manager of WCAU, Philadelphia, in town yes- allocations in the engineering deportment of H JOHN W. ALICOATE . Publisher terday for conferences with officials of the NBC, hos returned from Montreal, scene of the Columbia network. recent NARBA conference. FRANK BURKE Editor MICHAEL FONDE, engineer at WTTM, HERMAN FAST, general manager of WKRC, MARVIN KIRSCH : Business Manager Trenton, N. J., is bock on the job following Columbia network outlet in a visi- Cincinnati, S Published daily except Saturdays. Sundays o 14 -day visit to his birthplace, the island tor yesterday at the offices of the web. of Malta in the Mediterranean. and Holidays at 1501 Bro:..dway, New York, (18), N. Y., by Radio Daily Corp., J. W. ROBERT QUINLAN, singing star of the Mo- o Alicoate, President.and Publisher; Donald M MICHAEL HANNA, general manager of hawk Knitting Mills video show on NBC -TV, Mersereau, Treasurer and General Manager; WHCU, Ithaca, N. Y., paid o call yesterday is in town from Amsterdam, N. Y., with the Marvin Kirsch, Vice-President; Chester B. at the headquarters of CBS, with which the Mohawk Mixed Choir. They'll be seen and station is Bahn, Vice -President; Charles A. Alicome, affiliated. heard tonight. Terms (Postage free) United Secretary. J. L. VAN VOLKENBIIRG, Columbia net- net- than California) $10.00 one CHARLES COLLINGWOOD, Columbia States (other work vice -president and director of television work commentator, today will fly in from year; California, $15.00. Foreign, $15.00. all communications to Radio Daily. operations, has arrived in Hollywood. He'll Key West, Fla., in time for the "People's Address spend the next ten days in the film capital. Platform" television show. 1501 Broadway, New York (18), N. Y. Phone Wlsconsin 7 -6336, 7 -6337. 7.6338. TED OBERFELDER, American network direc- GUIDO CANTELLI, guest conductor on the Cable address: Radaily, New York. tor of advertising and promotion, has returned NBC Symphony program following the current from an extensive trip to Dallas, Houston and Toscanini series, has arrived from Italy. He WEST COAST OFFICES Miami. will be on the podium for four successive Allen Kushner. Manager concerts starting Dec. 24. 6425 Hollywood Blvd. Phone: Gladstone 8436 MIKE DANN, trade editor at NBC, and his WASHINGTON BUREAU bride, have returned from their honeymoon FRANK MULLEN, television consultant, left Andrew H. Older. Chief 6417 Dahlonaga Rd. in Nassau, Bahamas. Mrs. Dann is the former for the West Coast Wednesday following con- Phone: Wisconsin 3271 Joanne Himmel, of the network's "Tex and ferences with executives of the Daily News, Jinx" program. operators of WPIX. CHICAGO BUREAU Hat Tate. Manager. RAMON BONACHEA, Cuban government JOHN GUEDEL, producer of "People Are 612 N. Michigan Ave. delegate to the NARBA conference in Mon- Funny" on NBC; ART LINKLETTER, emcee, Phone: SUperlor 7 -1044 treal, stopped off in New York Wednesday en and IRVIN ATKINS, production manager, leave SOUTHWEST BUREAU route to Havana. Senor Bonachea is also today for the West Coast following a week counsel for Goar Mestre's CMQ in Havana. in New York. Goodbye, Paul Girard, Manager Tower Petroleum Bldg.. Dallas, Texas Phone: Riverside 35184 Radio Theater Leads FMA Sees 'Dire Results' Entered as second class matter, April 5, In Two Nielsen Reports From Cuban Interference 1937. at the postoffice at New York, N. Y., Mr. Chip under the act of March 3. 1879. from Page 1) 1) (Continued (Continued from Page Chipmunks are not usually the "Top Twenty" include: "My mands for dual use of hitherto pro- Friend Irma," 19.5; "Amos 'n Andy," tested frequencies, FMA said it may trained animals. But this one's 17.5; Charlie McCarthy, 17.5; Bob become "impossible for listeners to owner built him a little house. Hope, 17.4; "FBI in Peace and War," tune in one station without simul- When Mr. Chip gets through his FINANCIAL 17.1; "Mr. Keen," 16.8; Walter Win - taneously picking up an interferring day's foraging, he says good- (Perember 15) chell, 16.5. program broadcast by a Cuban sta- bye and goes "home." Pretty Also: "Fibber McGee and Molly," tion at the same place on dial." NEW YORK STOCK EXCHANGE the eh? Net 16.4; "Mr. Chameleon," 16.0; "Crime FMA said "the battle of the air- unusual, High Low Close Chg. Photographer," 15.9; B o b Hawk, waves now poses a virtual life -or- There's something unusual, too, ABC 91h 85/e 81/4 + tia 15.9; "Mystery Theater," 15.8; "Inner Admírol Corp. 18 171 173/4 sa death threat to the markets of hun- in the Baltimore radio market - Sanctum," 15.5; "Suspense," 15.4; - Am. Tel. 8 Tel. 1461/2 1461/4 1461/2 - V4 dreds of small AM stations in such a BIG independent station that CBS A 281/4 273/4 281/4 Red Skelton, 15.4; "Day in the Life states as Florida. Louisiana, Missis- CBS B 28 273/4 28 of Dennis Day," 15.2; and "Dr. sippi. Alabama, Georgia, South and delivers a BIG audience at amaz- Philco 323/4 321/4 325/á Christian," 14.5. ingly low cost. RCA Common 1234 121/2 123/4 1/s4 North Carolina." RCA 1st pfd. 721/2 721/z 721/2 1/E West Coast Ratings Listed FMA urged AM broadcasters in The station is W- I -T -H, and Stewart -Warner 121/4 121/4 121/4 1/8 Nielsen West Coast ratings for the Westinghouse 32 313/4 317e %a these states -particularly in Florida it regularly delivers more listen- Westinghouse pfd. 102 102 102 October period showed "Radio because of its geographic proximity Zenith Radio 323/4 32 32 ers- per -dollar than any other sta- 1/4 Theater" first with 23.4; "People Are to Cuba -to plan now for one hun- tion in town. That means you NEW YORK CURB EXCHANGE Funny" second with 23.3; Charlie dred per cent transition to FM, Hazeltine Corp. 1634 163/4 163/4 McCarthy third with 21.5. Others in can accomplish BIG results from Radio 25/8 211 25/e terming FM "the only means left to Nat. Union -f- 1/b the Pacific Coast "Top Twenty" for OVER THE COUNTER American broadcasters to recapture very SMALL appropriations. Bid Asked the same period are: "Fibber McGee audiences that will be lost to them So if you're looking for low - DuMont Lab. 145/e 1S5/e and Molly," 21.0; Red Skelton, 21.0; because of Cuban interference." Stromberg- Carlson 101/2 113/4 Judy Canova, 20.2; cost sales in Baltimore, call in "Grand Ole FMA Opry," 19.1; "The Whistler," 19.0; further said the basis for the your Headley -Reed man and get Bob Hope, 18.9; "Our Miss Brooks," transition to FM in Florida is al- the full W -I -T -H story today. Godfrey Sweeps 1949 Poll 18.7; "Mr. District Attorney," 18.2; ready established because although AM stations FM Of Cleveland Plain Dealer Dennis Day, 18.1; "Let George Do outnumber three to It," 17.6; Jack Benny, 17.5; Horace one in Florida, the FM stations al- (Continued Heidt Show, 17.2; "Mystery Thea- ready serve areas larger than those from Page 1) served by AM. AM coverage in opinion. Clevelanders selected God- ter," 16.9; "My Friend Irma," 16.3; "Great 16.2; Florida will continue to shrink, frey for most popular program, most Gildersleeve," Bing FMA Crosby, 16.2; Jimmy Durante, 15.6. asserted, as Cuba expands its AM FM popular personality and most popu- AM outlets both in power as well as lar variety show. number. The degree of ease in which The three category sweep is the Premiere Of Picture the transition can be made will de- first such event in the twenty year pend largely on the extent of co -op- history of the poll. Gets Full MBS Network eration the broadcasters get from CBS, for whom Godfrey broad- the set manufacturers, FMA added. casts, also placed a number of other (Continued from Page 1) Broadcasters were warned that most populars" including: Lowell while Arthur Van Horn will be at before they can effect such a transi- Thomas, m o s t popular network the Rivoli in Hollywood. tion, they must first obtain an iron- newscaster; Eve Arden ( "Our Miss Cecil B. deMille, producer of the clad guarantee from the set manu- Brooks"), most popular comedienne; epic, will speak from Hollywood in facturers that they will produce Bing Crosby, most popular male addition to Gary Cooper, Bing Cros- reasonably priced, high quality FM singer; Dinah Shore, most popular by, Alan Ladd, Angela Lansbury, receivers in sufficient numbers to J1 Baltimore 3, Maryland female singer; "Lux Radio Theater," Ray Milland, George Sanders and meet public demand. best dramatic show, and Symphon- Barbara Stanwyck. Victor Mature, TOM TINSLEY, President ette," which was heard on CBS, best Samson in the film, will speak from movie, Hedy Lamarr, will be heard Rprugnted by Headley-Reed semi -classical music series. the West Coast while Delilah of the from New York. Friday, December 16. 1949 RADIO DAILY Public Enlightenment * AGENCY NEWSCAST * Baseball Broadcast Vital, Adv. Men Told Gets Okay Of Frick FRED FEAR & CO., Brooklyn, has THE ROBERTS TECHNICAL & (Continued from Page 1) named Peter Hilton, Inc. for TRADE SCHOOLS of Manhattan (Continued from Page 11 and Brooklyn have appointed ed the all -day session at which Burton's pure vanilla extract, New Will- League will permit all eight of its England syrup, Chick -Chick and iam Warren, Jackson & Delaney to Harry A. Bullis, chairman of the its radio WJZ member clubs to make separate board of General Mills, Inc. and Presto easter egg dyes, and Doxsee handle advertising. deals with radio broadcasting sta- 1. and WMGM are now being used. Chester C. Davis, president of the clam products, effective January tions on a non -exclusive basis for Federal Reserve Bank of St. Louis Account executive is Harry R. airing their games to non -major spoke. The meeting of the Council's Schreier. Radio, television, news- MARION HARPER, JR., president league or non -baseball towns. Ex- board was the first ever held outside papers and trade papers will be of McCann -Erickson, Inc., addressed clusive deals, he continued, were New used. the annual meeting of Esso Standard of York. Oil Company's merchandising man- still possible for broadcasts in major Bullis, who is a member of the league towns having teams affiliated council's industries advisory com- RICHARD D. PALLIN has been agers on Monday in the Hotel with the National League. mittee, appointed director of advertising for Statler. He discussed misconceptions told the group that "the new of the functions Pointing out that there would be vital task of advertising today is to the Gray Manufacturing Company of capitalism and no other formal announcement of help educate our people as to the in Hartford. Gray is now making profits and the opportunities open to this policy, Frick said that National ways in which we can maintain a projectors for television commer- creative American salesmen. League Clubs would observe the last strong and free United States of cirls and playback arms for radio year's decision by the U. S. Depart- America." He said it was the obliga- transcriptions. LEWIS LARSON, general mana- ment of Justice when entering into the ger of the Lloyd Manufacturing tion of the council to direct has broadcast negotiations. energies of the country along "con- TOPSIN ADVERTISING, INC. Company of Menominee, Michigan, Department's Decision structive channels." opened in Garden City, L. I. as an announces the appointment of the The Justice Department's decision advertising agency and public rela- Charles W. Hoyt Company, ,Inc., of "Miracle Lubricant" one- states that no major league ball club tions service. Martin Forman, New York, as its advertising agen- may air its games in a minor league "Advertising is the miracle lubri- time OWI editor, is president. cy. The appointment is effective cant,' he continued, "that has kept town while a professional ball game immediately. is being played there. It set an arbi- the wheels of our economy spinning C. WYLIE CALDER joins the n e w for trary prohibited broadcast period in free, opening markets Frederic W. Ziv Co. as an account NORMAN MALONE & ASSOCI- goods, creating new production." the town where the game is being executive, covering South Carolina ATES, of Akron, Ohio, has resigned played of three and one -half hours The General Mills chairman said and eastern Georgia, effective Janu- the account of Milton Bradley Co., has made in the case of a single game and five "that advertising great ary 1, 1950. Calder will headquarter toy and game manufacturer, effec- progress in winning the minds and and one -half hours on double head- in Charleston, S. C. He has been tive December 31. er days. hearts of men to a conception of manager of WHAN, Charleston, S. C. what freedom means." Bullis cited The Washington agency's decision this as the goal of business through MRS. ETTA L. WANGER has been will not affect video but applies to the Advertising Council. JAMES CHIRURG COMPANY appointed v -p of Spadea, Inc. both AM and FM broadcasting. "Let us give the public facts and has been named by The Borden a proper program, and urge the Company's chemical division effec- people to use their freedom of tive January 2, 1950. The division choice in shaping our national pol- manufactures Durite plastic molding icy," Bullis added. compounds and resins; Casco, caeein faces facts figures wins Davis, a member of the council's and resin adhesives. public policy committee, observed that "our principal weakness today L. MARTIN KRAUTTER h a s is not economic or military but formed his own agency, L. Martin idealogical -not a matter of goods Krautter & Associates in Chicago. He or guns, but of ideas." War bond was v -p of Henri, Hurst & McDonald, Rtc sales promotion, the famine emer- Inc. previously. AMERICANS, gency drives, the task of explaining The American Heritage, spreading H. S. COLE has been appointed understanding of ERP and other manager of the drug products divi- SPEAK UP! matters of vital concern were given sion of Procter & Gamble. He suc- as examples by Davis, of the assist- ceeds H. R. Hall, who has accepted a ance which American Industry gave faculty post at Harvard. J through the Advertising Council. 10:45.11:00 P. M. w Among other speakers at the ses- A K in CHARLES STRAUSS has joined MONDAY sion was Robert R. Mathews, v -p the copy department of Federal Ad- charge of advertising for the Amer- vertising Agency, Inc. He formerly ican Express Company. He described was with Newell -Emmett. the 1950 census as "the biggest research project in history," and he described the council's part in edu- STANLEY H. TALBOTT has been cating the public for the project. named v -p in charge of advertising A series of inspiring, informative Stuart Peabody, ass't. v -p of the and promotion of Joyce, Inc. in Pasa- Borden Company, gave a report of dena, California. He was previously talks by prominent Americans. the American Economic System with N. W. Ayer & Son. campaign. Roy Larsen, president of These excellent public service pro- Time, Inc. spoke on the council's Two Networks Announce Better Schools Campaign. Christmas Bonus Plans grams are available for sponsorship on WINS. Variety says: Transatlantic Discussion ( Continued from Page 11 British and American youth will week's salary while NBC will give "Commercial Possibilities Are talk things over in a transatlantic employees of the same time stand- broadcast of The Youth Forum over ing one- quarter of one month's sal- Good." WQXR on Saturday, December 24, ary. from 10:15 to 11 a.m. Two high ABC has not yet announced school students from England and Christmas bonus plans, nor has Mu- two from New York will discuss "Is tual. CBS has always given bonuses Youth Preparing for World Citizen- at Christmas -tide but last year by- ship?" The same topic will be de- passed employees who were work- bated by French and American stu- ing for the web under a union CROS1EV BROADCASTING CORPORATION dents on Saturday, December 31. contract. 4 Friday. December 16. RADIO DAILY 1949

CHICAGO SAD FRAnCISCO

By HAL TATE By NOEL CORBETT NEW WORLD DISTRIBUTORS GEORGE VOIGT is conducting a INC. distributors for DuM sets in TV poll through his Chronicle this area, are sponsoring "Stop the radio column. Two pitches drew 214 Record," new daily TV show on letters. Voigt got several surprises, WGN -TV. Frann Weigle, local disc 11aee .1bout .Manhattan... ! one of which was that every letter jockey conducts the program which f RIDAYDREAMING: Active trading in American Broad contained intelligent criticisms, is a giveaway show. The program is casting Company stock has revived the rumor that 20th Century -Fox is proving TV listeners take their TV a produced by Rose Dunn seriously. Berle was in front four to package acquiring large blocks of the stock. Some months ago the movie outfit and Stan Joel. Petesch, Hecht & one; Godfrey second and Philco O'Connor. Inc., handle the account. made a bid for the network and at that time it was said they were Television Playhouse and Ed Wynn Wilson Sporting Goods Co. and desirous of getting into television.... Rayve Shampoo account switching tied for fourth. Of the local shows, General Mills for 3rd consecutive from Needham, Lewis & Brorby agency in Chi to J. Walter Thompson Ruby Hunter's "Tell the Admiral" year will co- sponsor the National was away out in front with Dude here. Switchover . . . Professional Football title game over cued by Lever Bros. shift to N. Y. Hildegarde Martin second and sports in general ABC on Sunday, December 18. Harry signed to record on the Capitol label. . . . Aside to Everett Crosby: third. Wismer will handle the play -by -play Has Chesterfield granted you permission for Bing to make L.P. records There are now over 20,000 TV sets while Grange will do the in the Bay Area. "Red" yet? ... Philip Morris is calling for a big budget TV'er. . . . Ralph Inc., Chicago, color. Ewell Thurber, Edwards took the 'consequences' when he almost collapsed from poison. Marje King goes under the spon- handles the Wilson account while sorship of Folger's Coffee beginning ing recently which just about ruined his N. Y. vacation. . . . Lanny Knox -Reeves, Minneapolis, handles February 13. Raymond Morgan the General Mills account. Ross slated to sing at the Sales Execs luncheon today -which is agency handled the deal. Show is Ell Henry, ABC press chieftain, pretty good casting since Lanny has always been quite a guy in tare heard Monday through Friday 12:45 and Jim Duffy, of the network's 1 sales dept for any sponsor that latched onto him.... Elaine Williams, to with guests and Lyle Bardo's press staff, huddling with Bob Fro - orchestra. Miss King selects typical man all week. Latter is here from the talented and lovely television star, is up for a mistress of ceremonies San Francisco personalities for her New York to do a piece on Don role in a new puppet show, "Eski Mo and Eski Joe." being readied by guests. One, this week, was Charles McNeill's "Breakfast Club" for Col- CBS. . . . Add eternal pessimists: The guy who spreads the rumor W. Friedrichs, Secretary- Manager of Magazine. lier's around that Guy Lombardo can't last. the SPCA, who urged people to It's all boys at NBC! Leonard adopt a pet from the Animal Shelter O'Conner, Reinald Werrenrath and * * for Christmas. Ed Morrell all recently became the Pome: "Mule Train" with its consistence, Friedrichs, who was on NBC and proud fathers of sons. O'Conner con- Is the bane KYA for several years with his on the ducts the "News Spot" pro- Of my existence. "Uncle Charley's Pet Club," is audi- WMAQ, Werrenrath is gram over -Harold tioning a similar show for Grant NBC -TV field director, and Morrell Stein Holcomb at KCBS. is assistant engineer for WNBQ. i7 i7 7 1'7 J. G. (Gil) Paltridge is the new Herb Polesie, who oughta know, was telling us the other manager of KYA. Paltridge started Hollywood's New noontime that its much tougher to gamer laughs in television than in here then moved South with KFI, radio. In radio, he points out, there's nothing between the comic and later opening his own station, KGIL, at Sherman Oaks in the San Fernan- the studio audience, except maybe the script. However, in TV, the do Valley. OtT1tY CLUB audience's attention is diverted by a number of things. First of all there are the three comedians. temporarily known as cameramen, whose slightest move captures the attention of the entire audience. HOTEL (One cameraman Herb knows once took a great shot and then turned Send &rthcLaci around for a bow). Then there's a new twist with the audience itself - near the The Country Club Hotel occu- people trying to exert influence to get seated somewhere cameras so they can be sure and wave to their pals at every op- Çrselinp .Jo- pies a magnificent location in portunity. Someday, Herb hopes, television will build theatres exclu December 16 the heart of the exclusive Wil- sively for its own medium with camera placement such as to prevent Jessie Block Lucille Lonell shire residential district ... ad- audience interfe ence or distraction. Herb may have something there at Dick Krane Arthur Padgett December 17 jacent to Wilshire Country that. The Bennys; Aliens, etc., are holding back from TV because Dick Gilbert House Jameson to in Club and overlooking the ex- they're afraid they won't get the same laughs that they're used Howard A. Miller Ray Noble panse of its gorgeous fairways radio. Herbert Nelson Stella Unger * * it * Calvin J. Simth Harriet Hess and greens. The Arthritics and Rheumatism Foundation puts its December 18 Lud into high gear this Sunday with a star -studded Sam Berger Gluskin Rates from $6.00 up. Sio- current fund drive Ernie Jacobson Harry Kagen variety show via CBS. Featured will be Robert Q. Lewis, Peter Jocko Maxwell Donald Stuart gle Kitchenette Apart- Donald, Abe Burrows, Art Waner's orchestra, Jeannette Davis and Jerry Lawrence Hal Kanter ments Available by Week veteran actor Bramwell Fletcher. December 19 Clark Dennis David Niles or Month. * * * Charles Norwood Jack Rubin Y á R have renewed the contract for scripter Priscilla Kent's Tom Shirley "The Second Mrs. Burton," the CBS soaper. Incidentally, Priscilla is December 20 Harold Anderson Carol Bowers the popular (and well -founded) theory that soap operas debunking Ted Fiorito Jeanne Harrison OLiV11ItY CLUB aren't realistic. She just returned from a 3 -month tour of Europe gather- Hal Gordon Joseph Littau ing material. In January. the setting for her radio serial will take place Bob Prescott in the countries she visited. December 21 H OTEL * ú * * Bea Churchill Xavier Cugat high grade Andre Kostelanets Bob Strong 445 North Fossmore Avenue (Vine St.) OUR HATS OFF DEFT: Hank Ladd's December 22 a return shot Hollywood 4, Calif. subbing for M. Berle Tues. nite, which netted him Bob Guilbert Eunice Howard video show via WABD Wed. Deems Taylor Dorothy Lewis Telephone: H011ywood 9 -2701 next week.... The new "Easy Aces" at 7:45 -another Ziv hit. December 16, 1949 5 Friday, RADIO DAILY

Radio Receiver Sales ILGWU Would Buy WINS Don Lee Expanding Increase In Canada For 'Better Public Service' Arizona Coverage

(Continued from Page 1) (Continued from Page 1) (Continued from Page 1) ada. Some totals in the report, with price for which Pope has contracted serves to be kept alive and from Arizona outlets, KOOL, Phoenix; comparative 1948 figures in brackets, to buy the station, ILGWU promises which our own culture might bor- KCKY, Coolidge, KCNA, Tucson, follow: the same type of programming now row with profit." will give Don Lee and Mutual con- October sales of radio receivers of aired by WFDR, which has been a He said a knowledge of English is siderably greater coverage and vastly improved facilities in Arizona, all types, 78,680 (74,213) ; radio sales voice for the union's adult education "virtually essential to normal active for ten months ending October 30, and cultural activities. life in the United States, and it is according to Pat Campbell, v -p in 539,693 (414,739); total record player The issue now presented is of hardly likely that a few hours of charge of station relations for Don Lee. Of special note is extention to sales for October, 3,394 (2,404) ; rec- supreme importance, Fly said -it is foreign language programs would ord player sales for ten months, 24,- "whether the public interest will be have any substantial tendency to Bissbee. This addition affords Don 449 (14,686); October inventory of better served by devoting this im- destroy the incentive to learn Eng- Lee a powerful front running virtu- radios of all types, 133,190 (139,351); portant facility to foreign language lish. He added: al length of state and assures best October inventory of radios priced broadcasts directed to a particular "Our American ideal, to which the possible coverage by a n y state at $30 or less, 43,648 (16,947). segment of the listening public or by examiner refers, envisages a land grouping of stations. Station KOY Lower -Priced Most Popular having a facility of this character where all persons of whatever reli- has power of 5,000 watts days and The big increase in radio sales was continue to be utilized to render a gion, race or national origin are 1,000 watts nights and operates on in the cheapest price bracket, below very meritorious general service of free, so long as they do not harm 550 kilocycles. Stations KTUC and $30, of which 128,786 were sold com- all the public." others, to live as they see fit, main- KSUN, 250 watters, respectively, op- pared with 44,558 in the same period Even if ILGWU did not seek the taining the customs, traditions, in- erate on 1400 and 1230 kilocycles. of 1948. station, Fly wrote, the FCC would terests and beliefs they think best. It is also noted that the big in- have before it "a serious question as The suggestion in this initial deci- Barnes Making Speeches crease in record players was in the to whether such limited use of this sion that groups of foreign extrac- Pat Barnes, WJZ, New York, gab- lower priced models without ampli- particular powerful and important tion should be denied access to their ber, plans to spend some time on the fiers, of which 17,251 were sold, facility (as foreign -language broad- native language is clearly repugnant road during the next few weeks. He compared with 9,094 in the same casting) is in the public interest." to that ideal." has been scheduled to represent period of 1948. Lawyers here were skeptical that At the same time Cottone found WJZ at the Bronxville, N. Y. Civic Ontario province continues the big once having abandoned the Avco no reason to alter Hucheson's con- Forum where he will discuss "What market for radio receivers of all procedure, whereby. a comparative clusion that the program plans of We Can Do To Help Peace" on Dec. types. More than half (287,682 out hearing on the merits of the two ap- Joseph A. Slimeme, the applicant 19. On Dec. 21, he does a guest of a country -wide total of 539,693) plicants would be required, the FCC with the plans for extensive foreign speaker shot before the N. Y. Ki- were marketed in Ontario, and the will now invoke such procedure in language operation, were not of wanis Club luncheon where we will dollar value of Ontario sales in the this case. sufficient merit to win him the con- talk about "Twenty Years In Radio" 10 $21,- -month period this year was Cottone Also Files struction permit in competition with and on Jan. 18, he goes to Chicago 803,973 out of a total of $39,455,168 Yesterday, too, general counsel other applicants. to address station managers. for the whole country. Benedict P. Cottone of the FCC filed exceptions to an initial decision last 51 month by examiner Hugh Hutche- Students Entered son in the Pilgrim Broadcasting case, In 'Democracy' Contest in Boston. Hutcheson had delivered a sharp attack on the principle of for 'profitable selling /NVEsT/G4TE (Continued from Page 1) foreign - language broadcasting in were entered yesterday in the na- his decision. tional finals of the Voice of Dem- Cottone wrote that, "The structure ocracy Contest. The youngsters, vic- of our society is not so insecure that 7WDEL WGAL torious over 1,000,000 contestants in we must stamp out all adherance to WILMINGTON LANCASTER school, community and state judg- foreign traditions or customs. Nor, PENNSYLVANIA ings with their five -minute broad- it is hoped, are we so provincial as DELAWARE cast scripts on the subject, "I Speak not to recognize that there may be for Democracy," will compete by much in the native culture of Amer- transcription and recordings next icans of foreign extraction that de- week for the four national awards, WKBO 111/RAW $500 college scholarships and trips "Holy Year" Program HARRISBURG READING to Washington to receive their awards. On ABC Web Sunday PENNSYLVANIA PENNSYLVANIA Names of the 51 state winners The American network's "Hour of have been announced by Robert K. Faith," 11:30-noon on Richards, chairman of the Voice of Sunday, Dec. 18, will be given over to a special Democracy Committee, which is program dramatizing the establish- 'WORK' WEST made up of of three representatives ment of 1950 as "Holy sponsors, NAB, RMA and the U. S. Year" by YORK EASTON Pope Pius. Victor recordings made Junior Chamber of Commerce. in Rome will be PENNSYLVANIA PENNSYLVANIA The U. S. Office of Education, aired. They will in- i Federal Security Agency, which en- clude the proclamation made by Pope Pius, rehearsals for the at- , dorre the contest, is also repre- and tendant ceremonies and a dramati- sented on the committee. zation of the "Opening The 51 transcriptions selected will of the Door," which will take place on Christmas WDELTV rWGAL TV now be judged by the panel of dis- LANCASTER tinguished Americans who make up Day. WILMINGTON the national board of judges. They DELAWARE PENNSYLVANIA are: Tom C. Clark, Associate Jus- Coast Guard Anniversary tice of the U. S. Supreme Court; Commemorating the 20th anniver- Douglas Southall Freeman, noted sary of the founding of the Coast southern editor and author; Andrew Guard Academy in New London, STEINMAN STATIONS D. Holt, president of National Edu- Conn., CBS will present a special Clair R. McCollough, Managing Director cation Association; J. Edgar Hoover, half -hour show emceed by Robert director of the FBI; Edward R. Mur- Q. Lewis on Dec. 20. Titled "Cadet ROBERT MEEKER ASSOCIATES row, news commentator for CBS, Holiday" the program features and James Stewart, motion picture Peggy Ann Garner, Earl Wrightson Chicago San Francisco New York Los Angeles star, also chairman of the board of and Francey Lane, and the U. S. judges. Coast Guard Band and Glee Club. 131 fM ,. Ff+IX Section of RADIO DAILY, Friday, Dec. 16, 1949

May Buy Million Philco Three GI's J'e1e View of the Week Appoints TV Sets -Raytheon To New Exec. Posts

Provided a survey recently con- Larry F. Hardy has been appoint- ducted by Raytheon Manufacturing ed president of the television and Company is indicative of the entire radio division of Philco Corp., it was country, approximately 1,100,000 TV announced this week by William sets will be purchased by World Balderston. president of the corpor- War 11 veterans alone during the ation. Hardy will be in charge of all first three months of 1950. phases of Philco's TV and radio Raytheon, according to Charles business. He first joined Philco in Francis Adams, Jr., the company's 1932, representing the corporation in president, polled 1,000 veterans in its Chicago and the Northwest Division, plants in Waltham and Newton, and then was made v -p and general Mass., to find out how many now manager of Simplex Radio Co., a own TV receivers and how many Philco subsidiary. plan to buy sets with their G. I. in- Joseph H. Gilles, vice -president suran ^e refunds during the first part and a member of the board of di- of 1950. rectors of Philco, will assume full Results of the poll showed that 27 responsibility for all operations of per cent of the company's ex -G. I.'s the division and has been appointed now own TV sets and 14 per cent of vice -chairman of the division's ex- the total plan to purchase sets with ecutive committee. Gilles has served their insurance refunds. Thus, of the with Philco since 1929. 73 per cent who do not own TV sets, Frederick D. Ogilby, who previ- approximately one -fifth plan to buy ously served as manager of TV sales, them with their insurance money. If has been appointed vice- president- like results hold true for all veter- sales of the TV and radio division of ans of World War II in areas now Philco. Ogilby will be responsible served by television, it would indi- Hugh A. L. Haig, president and general manager of WOAI -TV, for the development of the new cate that an appreciable part of the first television outlet in San Antonio, Tex., is shown with (left) product lines, as well as head of the TV manufacturing industry would Congressman Petit J. Kilday of Texas and (right) Mayor Jack White sales activities of the division. He be busy from Jan. 15 to April 15. at formal inauguration of the new station on T -Day, Dec. 11. has been with the corporation since Assuming that some 16 million 1931. ex -G. I.'s will receive refunds from 'Ruggedized' Radio Tubes To Manage Marketing the Government and that half of Announced By Sylvania Service Div. Of GE Circle -X Switches To Steatite them are within range of TV sta- The Circle "X" Antenna Corp. an- tions, and if Raytheon's poll applied Radio tubes which will withstand L. K. Alexander has been ap- nounced that it has revised its cen- to these 8 million veterans, it would severe vibration and shock, have pointed manager of the marketing ter block construction by switching indicate that they would buy 1,100,- been specially designed to provide services division in the General from a plastic center to a high fre- 000 sets in the three -month period. dependable communications service Electric Company's electronics de- quency steatite center. by Sylvania Electric Products, Inc , partment at Syracuse. Announce- according to C. W. Shaw, general ment of Alexander's appointment sales manager of the radio tube di- was made by E. H. Vogel, manager EnGInEERS- EI1GI11 EERS- vision. The "ruggedized" tubes, five of marketing for the department. Í of which have already been manu- 'Alexander will have responsibility COnSULTAIITS factured, are the first of approxim- for market research activities of COnSULTAnTS ately twenty types being designed. the department, will advise on dis- Electrical characteristics and circuit tribution, production and inventory applications of these tubes are simi- control, and will represent the man- types ager of marketing in coordinating lar to corresponding standard McNARY & WRATHALL RALPH B. AUSTRIAN but physical design of tube struc- programs for product planning and tures has been modified to assure service. He has been with GE since RADIO ENGINEERS Television Consultant maximum dependable service life. 1933. 906 Natl. Press Bldg. 1407 Pacific Ave. 1270 AVENUE OF THE AMERICAS Washington 4, D.C. Santa Cruz, Cal. NEW YORK 20, N. Y. Member AFCCE Tel.: CO. 5 -6848 !II PRODUCTIOA PARADE

Player Burlingame Associates Expands TV Table Holds Record E. W. ANDREWS, INC A. R. BITTER A table model TV set and a 45- Burlingame Associates and its af- rpm record- playing attachment may filiate, Brujac Electronic Corp. have RADIO CONSULTANTS Consulting Radio Engineers be combined on the same table moved to larger modern quarters at 219 WHITAKER BLDG. 4125 MONROE STREET through the styling of a new televi- 103 Lafayette St., New York. New semi- DAVENPORT, IOWA TOLEDO 6, OHIO sion receiver base announced by facilities include private and RCA Victor. The table comes with private offices for executives and Phone 2 -7824 Tel.: Kingswood 7631 opposite sides in different finishes to salesmen, complete accounting de- match either RCA's gold -trimmed partment, technical sales and cus- maroon TV table model (T -121) or tomers service departments, confer- the company's 10 -inch special anni- ence and show room, stock and P. ADAIR W;LLIAM L. FOSS, Inc. versary model with simulated wood shipping room, and a fully equipped GEORGE Formerly Colton t Fou, Inc. grain finish, or Model 9 -T -256. The repair and service department, as Radio Engineering Consultants record player is accommodated in well as a highly specialized mailing EXecutive 1230 927 15th St., N.W. REpublic 3883 the center of a shelf divided into department. Burlingame Associates EXecutive 5851 three segments which makes room is one of the country's largest rep- 1833 M STREET, N.W. WASHINGTON, D. C. for twelve of the 45 -rpm albums at resentatives for the distribution of WASHINGTON 6, D. C. either end. electronics instruments. TEL Ly

Section of RADIO DAILY, Friday, December 16, 1949 - TELEVISION DAILY is fully protected by register and copyright VIDEO DIRECTORS NAMED BY CBC Mutrie And Seguin TELE TOPICS Rates Still Going Up, Cowan Eng'g Chief Set For Toronto Three Stas. Set Boost Of AT &T Long Lines And Montreal AT LEAST ONE NET has established the practice of refunding 75 per cent Three more stations have issued Frank A. Cowan. assistant to the Montreal- Fergus Mutrie of Tor- of rate in case of video failure and 25 new rate cards, revised upward, as general manager of the AT &T Long onto, and Aurele Seguin of Montreal per cent if only audio goes out, thus indi- part of the general industry rate in- Lines Department, has been named yesterday were named directors of cating that TV is 75 per cent visual. If crease prompted by the rapidly head of engineering for the depart- television for the CBC, the first ap- more producers would recognize this fact, growing circulation. Latest to an- ment, succeeding Horace H. Nance, pointments to be made in Canadian programming would be immeasurably im- nounce rate boosts are KTLA, Los who is retiring Dec. 31 after more television on a full -time basis. proved. A case in point is "Easy Aces," Angeles; WTMJ - TV, Milwaukee, than 39 years with the Bell System. The appointments were announ- which bowed on DuMont Wednesday nite. and WWJ -TV, Detroit. The Long Lines Department is ced in a press statement by Dr. Format of the show is so restrictive that The Detroit News outlet, managed the branch of AT&T responsible Augustin Frigon. general manager it provides nothing to attract the eye even by Harry Bannister, has increased for TV networking. and Cowan has of CBC, who said the two radio ex- though it is on film and thus can embrace its basic hourly rate from $500 to had broad experience in the engi- e^utives have been assigned to work a much wider scope than live production. $600, effective Feb. 1. This is an in- neering of both coaxial cable and full -time on development of CBC - Briefly, it runs something like this: Jane crease of 20 per cent, while the radio relay systems. TV in Montreal and Toronto. and Goodman Ace are seen seated in a number of receivers in the area, now Cowan started his career with the Alphonse Ouimet of Montreal. i living rom watching their TV receiver. 130,000, has gone up almost 100 per department in Atlanta soon after CBC assistant chief engineer, will I Some old films which they are watching cent since June. graduation from George Tech in continue to act as coordinator of are inserted and they talk about them. WTMJ -TV, owned by the Milwau- 1919. He has been with AT &T ever television. The talk is very amusing, indeed, but all kee Journal and headed by Walter since and during the war did liaison Programs Next Summer that is seen for most of the show are Damm, the communications has issued its sixth rate card work between Dr. tired, dull film clips. Had a video failure the armed forces. Frigon said Canada's first tele- although it has been on the air only industry and vision programs occurred at any point during the show, two years. New card, effective Jan. will probably be on the air by midsummer of 1951. An or for the entire quarter -hour for that 1, establishes a basic hourly rate of Bank Renews Newsreels matter, viewers would have lost nothing $450, an increase of $100 over earlier start would be impossible, he the Boston The National Shawmut added, to whatsoever. As we said before, the Aces' previous Oct. 1. - due the time needed to rate set Bank of Boston has signed a long- build conversation is very funny, but there's The new KTLA card, transmitters and studios in announced term exclusive contract with INS - Montreal really no need to use tele to broadcast by George Shupert, director of com- and Toronto and to gather Telenews, renewing sponsorship of and a conversation. Ace is too good to be bound mercial operations for train television staff. Paramount the daily and weekly newsreels on Both Mutrie and Seguin by such a narrow format; we'd like to see TV, is the station's a have re- first in year. It both stations operating in this area. cently returned from him do a situation -comedy show for TV boosts rates about 20 Europe and per cent -to The newsreels are carried by both the United States, where 411 along the lines of "Mr. Ace Cr Jane," one $600 per hour -while circulation has they made WBZ -TV and WNAC -TV directly extensive studies of television sys- of the best AM series ever aired. . . grown 500 per cent during the past preceding network time, under the Produced by Ziv Television Programs, Inc., year. tems. show is title of "The Shawmut Newsteller." Mutrie, Regina - born, is w e 11 directed by Jeanne Harrison and field written by Ace, George Foster, Mort The Bank entered the TV known on the Pacific Coast in both Green and Jack Raymond. FCC Okays Time Rate last year by placing the INS -Tele- music and agricultural circles. His Washington -The FCC yesterday news daily and weekly newsreels father, J. T. Mutrie, has established approved a $395 monthly charge for with both stations for complete cov- at Vernon, B. C., one of the largest I N AN INDUSTRY that abounds with telephone lines within the city of erage of the area. The resultant seed farms in Canada. The Montreal complications, the station affiliation Rochester for the connection of gratifying increases in business television director has been in radio situation a has never been known as shin- WHAM -TV to the NBC- television prompted the bank to renew for for 16 years. occupying various posi- ing example of clarity. Multiple affilia- network. three years. tions with CBC in Ottawa, Quebec tion is the rule rather than the exception, and Montreal. and in virtually every one- station city, the outlet takes programs from all four Statement By Dr. Frigon RCA -DuMont Battle In announcing the new webs. This has Patent appoint- been especially grievous to everyone who has tried to clear sta- ments, Dr. Frigon said the CBC has tion time for a network show. Now, how- "fairly extensive" plans on hand ever, ABC has come up with a switch Enters Third Round In Court which will be implemented in the that has brightened an otherwise dull day. near future. He did not give any de- The web announced yesterday that as of tails. Wilmington, Del. - The 1 o n g - Productions, Inc., and three DuM Dec. 17 it will have two-count 'em- standing patent patent battle be- dealers, charging infringement of two affiliates in Cleveland. The new af- tween RCA and DuMont entered the patents. Four days later, DuM filed Congoleum Picks Up Tab filiate will be WXEL which will carry third round this week when DuMont a declaratory judgment suit in Wil- those ABC shows that WEWS, the web's challenged the validity of certain mington. When RCA later sought to On NBC's Garroway Show primary outlet, will be unable to air be- RCA patents in a declaratory judg- add eleven new patents to its Cali- cause of prior commitments. WXEL will ment suit filed in Federal Court fornia suit, all but two were reject - Congoleum Nairn Co., floor cover- F be a primary DuMont outlet, while WEWS here. cd. The latest DuMont suit, it was ing firm, will sponsor "Garroway also has multiple affiliation. The complaint denies infringe- said, covers the remaining nine At Large" over the NBC wcb begin- ment charges originally brought by patents. ning early in February. Contract COOPERATING WITH New York's RCA and alleges that the RCA DuMont's latest suit charges RCA was placed through McCann- Erick- water conservation drive, DuM pro- patents are invalid "to the extent with monopoly and restraint of son. duction chief Frank Bunetta yesterday that they may have colorable relev- trade. It further alleges that RCA Sale gives NBC a 7-10:30 p.m. sell- armed two stage hands with buckets and ancy" to equipment of the DuMont has misused the nine mentioned out two nights a week - Sunday. sent them to the Hudson River to dio out organization. patents and other patents owned or when Garroway is aired at 10 p.m., 1 enough water for use on tonite's "Hands The battle between the two re- controlled in a manner contrary to EST, and Tuesday. Of Murder" stanza. Script for this week's ceiver manufacturers dates back to public policy, as a result of which Originating in Chicago, program edition of the mystery series is built March 22, 1948, when RCA filed suit the patents are unenforceable. has been on the air since April as a around a murder committed as a result in Los Angeles against DuMont, None of the three suits has as yet sustainer. Price of the package is of bootlegging in water. Paramount Pictures, Television been brought to trial. said to be about $5.000.

d 8 RADIO DAILY Friday, December 16, 1949 PLUG TUfES WORDS AND MUSIC PLUG TUQES i By PINKY HERMAN

On Records and Transcriptions TIN PAN ALLEY OOPS: -Bourne Music has two oldies Wedding Bells Will which have bounced back into the musical limelight.. . ditties are the Soon Be Ringin' TELL ME WHY rythmic "Charlie My Boy" and "I Never See Maggie Alone." ... J. J. Robbins & Sons come with a smash in "Bye Bye Baby," swingy RYTVOC, Inc. LAUREL MUSIC CO. thingy penned by Leo Robin and Jules Styne for the hit "Gentle- 1585 Broadway New York 19, N. Y. musical, 1619 Broadway New York City men Prefer Blondes." .. . with maior platters by Frank Sinatra (Colum-

bia) Guy Lombardo ( Decca) Tony Martin (Victor) Art Lund (MGM) and

Ray Anthony (Capitol) how can it miss? . . . That new platter Bing Crosby, Gracie Fields, series of musicals, "Your Melody Parade." emceed by Bob Warren with Sammy Kaye, Johnny Des- "HUSH LITTLE DARLIN'" mond, 10 Stafford, Doris Day Recorded By guests interviewed by Peter Roberts, is delightful listenin' these Sunday Are All On Perry Como Eddy Howard noons via NBC... . Handsome Bill Harrington starts a new series Dick Haymes Curt Massey THE LAST MILE HOME Kay Kyser Jerry Falligont of telecasts Tuesday over WOR -TV . . . program will be beamed MICHAEL MUSIC CO., Inc. Tuesdays and Thursdays at 7:15 p.m. . .. Margaret Truman makes LEEDS MUSIC CORPORATION 1619 Broadway Jerry Johnson New York City Gen. Mgr. her Gotham concert debut Tuesday when she guestrills on American

Oil Company's "Carnegie Hall" ABCoast to Coaster. . . , Floyd Tillman, who penned "Slippin' Around" has given Peer International Making Our Debut With A Hit!

another potential hit parader in "I Gotta Have My Baby Back." . . . "A NEW SHADE OF BLUES" You'll LUV this novelty! Roy Stevens' Ork opens at Dailey's Meadowbrook Jan. 6 for II weeks MAYPOLE MUSIC CO. with beau coup air time.... Looks like Mutual is more than inter- 22 F. 67th St. New York City IT MUST BE L U V ested in Gerry Gross' TVehicle starring Bob Houston. . . . Happy Phone: REgent 7 -4477 MANOR MUSIC COMPANY Goday's first plug tune will be (I'm Gonna Paper My Walls) "With Your Love Letters" a torch penned by Teddy Powell Bernie , 1619 Broadway New York City and Wayne... I WISH I KNEW With four major platters due to hit the music counters Should step right out in front next week, Duchess Music's (There's Something About A) "Home - Nothing Can Stop This! Just recorded for RCA -VICTOR . . . waxings Martin Ir Town Band" is sure -fire include Freddie by DOLPH HEWITT (Decca) "FOREVER WITH YOU (Victor) Russ Morgan Harmonaires (Columbia) and Art ADAMS, VEE 8 ABBOTT, Inc. . . . 216 5. Wabash by the writer of "My Happiness" Mooney (MGM). Sanford Bickart's narration on the Ave. Chicago 4, III. of Carlson's 'Tropic Holiday," FORSTER MUSIC PUB., INC. Sunday NBTelevasts Stromberg- 1619 Broadway, New York 19, N. Y. is first rate story -telling. . . . Back in 1932 Arthur Tracey 216 5. Wabash Avenue, Chicago 4, III. zoomed into prominence as "The Street Singer" and his theme WHERE ARE

song. "Martha," likewise clicked . . . the number, written by L. Wolfe Gilbert and Moises Simons, has been taken out of the E. P. YOU BLUE EYES? A HIT Is Barn! Russ Morgan - Decca 24819 Marks archives and will be revived ... look for this fine ballad Merrie Musette - Victor 25 -1134 A FOR BOY . . "BLUE - to repeat. . Dennis James' TV series "Okay Mother" has KNICKERBOCKER MUSIC PUB. INC. 1619 Y. PINK FOR A GIRL" caught on and currently culls over a thousand letters a week.... Broadway New York, N. Vaughn Monroe on RCA -Victor Program, sponsored by Sterling Drugs over the DuMont network. Al Gallico Music Co. Inc. is the first sponsored daytime show to be beamed ever a TV 501 Madison Ave., New York, N. Y. network. . . . My Heart Goes With You Frances Schillinger's book. "Joseph Schilinger," just pub- Revival of a Million Copy Hit! lished by Greenberg Publications, is a delightful memoir of the late by Thomas G. Meehea "AM I WASTING musical genius, whose pupils include most of the country's top -ranking ork pilots, conductors and arrangers . . . entertaining, romantic and -. .- MY TIME ON YOU" anecdotal, the author gives the inside story of modern musical Ameri-

STASNY MUSIC CORP. cana .. . it reveals interesting facts such as Glenn Miller's "Moonlight 1619 Broadway New York City Serenade'" and George Gershwin's "Mine" were developed from ex- JAMES MUSIC, Inc.

ercises they respectfully prepared during their studies with Schillinger . 1650 Broadway Rooms 707 N. T. C. tome is a MUST for everyone in the entertainment* world.. . . THE OLD ON AND OFF THE RECORD: -Juanita Hall, of "South Pacific," has a solid bit of wax in her latest Victor record Brand New Novelty! MASTER PAINTER of "Blow Them Blues Away" reversed with "Scarlet Ribbons,"... is with recorded by top side easily her best effort effective trumpet support "If I Had A a PHIL HARRIS RCA V,csor by Billy Moten, who fills horn like Billy Butterfield... Co- RICHARD HAYES Mercury lumbia comes up with a surprise novelty biscuit in Polka King ' Million Dollars" DICK HAYMES Decca Walter Solek's fine effort on a novelty titled. "We Don't Make (I Would Give It All to You) SN00KY LANSON London Any Money" (But We Have A Lot of Fun) . . . flip is "Every- PEGGY LEE -MEL TORME, Copilot TONY PASTOR'S body's Polka," . . . made to order for deejays and jukes. . . JACKIE PARIS Nationol Sensational COLUMBIA Record FRANK SINATRA . When a Wilkes Barre, Pa. fellow wrote a protesting letter Columbio #38577 with others to follow to MBS deejay Bob Poole, "because his office help dropped their work to listen to his programs," listeners to Poole (via WBAX) RYTVOC, Inc. ROBBINS MUSIC CORPORATION swamped James Monks with indignant phone calLs ... (Monks- 1585 Broadway New York 19, N. Y. who he? He, man who protested, dat who.). . . Eddie 'Gin' The National Daily Newspaper of Commercial Radio and Television

VOL. 49, NO. 52 NEW YORK, MONDAY, DECEMBER 19, 1949 TEN CENTS

COSTS OF NATIONWIDE TV ESTIMATED

Thirst Quencher Newscasts Rate High Using the water shortage in Faught Co. Releases Video Survey - New York as a means to attract attention to his station and its Reports 1,000 -Station System Will In Local WOR Survey coverage in -Louisiiana, Willard L. Cobb, general manager of Cost News broadcasts now attract more KALB, Alexandria, sent a bottle $1,740,352,500 Annually a people than during World War II, of water to thirsty New York WOR survey of average ratings for time buyers and other agency The annual cost of major radio station news programs a the- executives. The shipment of bot- Special Campaign Set oretical nationwide television during the past eight years in New Ned water was air expressed to York has revealed. Pulse ratings for Manhattan and the bottles dis- system comprised of 1,000 October and November from 1942 to tributed by the station's New For DeMille Picture stations and 200 satellite 1949 were used as a basis by the York representatives, Weed and transmitters would be $1; WOR research department. Company. More people listen to more news A radio and television spot pro- 740,352,500, according to a on major New York stations than motion campaign is being planned study released today by The during the early part of the war, the in behalf of Cecil B. DeMille's Faught Company, Inc., busi- average news program is heard by "Samson and Delilah" when it is in- ness consultants. On this ba- more families now than in any Octo- Trustee In Bankruptcy troduced nationally next month. ber and November in the past four The world premiere of the Bible sis, the report states, a total (Continued on Page 7) (Continued on Page 4) epic will be held on December 21st Factor In FCC Ruling in New York and Hollywood with Miles Buys Two More; Paramount sponsoring a broadcast of Defends Radio Role Washington Bureau of RADIO DAILY the festivities attendant to the first night over WOR and Mutual from One On ABC, One MBS Washington - Lawyers here saw the FCC decision of last week in the (Continued on Page 2) In Harvard Speech Miles Laboratories, of Elkhart, case of KWIK, Burbank, Calif., as Ind., through Wade Advertising of great possible meaning in the Alexander Comm. Head Agency, has purchased two more knotty Don Lee Broadcasting Sys- For Tele 'Town Meetings' Cambridge, Mass. - "The things network segments, one on ABC and tem case. Although the Commission that are wrong with radio are direct reflections of the other on MBS, each to be heard ordered revocation of the KWIK li- Washington Bureau of RADIO DAILY certain defects in the American way of life," five times weekly, Monday through cense effective January 8, it said Washington - RMA announced said H. V. Friday. flatly that it sees no objection in Friday the formation of a new in- Kaltenborn at a Harvard L a w For Alka- Seltzer and One -A -Day principle to the assignment of a dustry group to be composed of School Forum on Friday night. Nor- Vitamins the company has signed man Corwin, Quincy Howe, and (Continued on Page 8) both RMA members and non -mem- for joint sponsorship of Edwin C. bers companies, to develop further James Fly also took part in the dis- Hill's newscasts on the American plans for educational "town meet - cussion which posed the question "What's (Continued on Page 2) Tobacco Company Buys on Page 4) wrong with American Ra- (Continued dio?" "Dr. L Q." On ABC Stations The commentator cited "too much New Advertising Staff Radio Weather Service (Continued on Page 4' Of Lever Bros. Announced P. Lorillard Co. has been signed Planned By Auto Club by ABC to bankroll "Dr. I.Q." over WSB Gives Fax Station 52 web stations effective January 4, Weather and traffic reports for Lever Brothers' advertising de- it To partment organization, following the was announced on Friday. Pro- motorists in the Metropolitan area Southern University gram purchased 52 company's move to New York, has was for -weeks in will be broadcast this winter by behalf of Embassy cigarettes. nine radio stations and two TV out- Atlanta - WSB has presented a been announced by James A. Bar- $13,000 - nett, v -p in "Dr. I.Q." has been on the air for lets in cooperation with the Auto twin scanner Faximile charge of advertising. transmitter to Emory Michael J. Roche will continue as (Continued on Page 2) (Continued on Page 2) University. general advertising David The university journalism head, Dr. manager. R. B. Nixon, Ketner is brand advertising man - says the equipment will be used to demonstrate the (Continued on Page 2) New Labor Act Will Benefit (Continued on Page 2) 1 Xmas Spirit Broadcasters, Says Doherty Alice O'Keefe. chief telephone Rescue Seri ice (Washington Bureau of RADIO DAILY Syracuse, N. Y. listener's operator at Benton & Bowles, that a wide range of talent fees is -A tip. telephoned to read cm account Xmas Washington -In a statement de- excluded from overtime calcula- radio WSYR. of prep- led arations being made by patients signed to clarify industry questions tions, and that the new law also State Police and National at Goldwater Memorial Hospital regarding application of the new permits employment of minors in Guard officials to the wreckage on New York's Welfare Island Fair Labor Standards Act, the NAB radio and television. of a missing P-47 fighter plane some 43 miles the in a metropolitan newspaper. In employer -employe relations d irec- Doherty pointed out that "an south of city matter hours tor, Richard P. Doherty, said Friday amendment to Section 7(D) of the this week. The listener, whose a of she and the farm other operators raised, via that "largely through the initiative Fair Labor Standards Act of 1938 is located a short distance from the patch of woods where phone, a total of $110 from the of NAB," broadcasters- stations and dealing with the calculation of the the wreckage was found. agency staff for the good cause. networks -"should save many thou- 'regular rate' of pay. specifically heard sands of dollars annually on over- mentions that 'talent fees ... paid WSYR tell of the missing plane. time obligations." He pointed out (Continued on Page 8) 2 Monday, `-iy RADIO DAILY December 19, 1949 u e,+r COMING AND GOING ' Vol. 49, No. 52 Monday, Dec. 19, 1949 10 Cts H. V. KALTENBORN, commentator on NBC, CHET HUNTLEY, West Coast newscaster for is in Cambridge revisiting his Alma Mater, CBS, is back in Hollywood following a six - JOHN W. ALICOATE , Publisher Harvard University. Yesterday he addressed week tour of Europe the Free Enterprise Society on the subject, FRANK BURKE Editor "Our Divided World " KEN MURRAY, starrted on CBS -TV, has left for the West Coast to spend the MARVIN KIRSCH . Business Manager Christmas MURRAY S LEVINE, president and founder holidays He'll be bock Dec. 29 in time to Published daily except Saturdays. Sundays of the New York Committee on Atomic Infar- make final arrangements for his new video and Holidays at 1501 Broadway, New York. motion, tomorrow will leave for Florida to be series, which is scheduled to make its bow (18). N. Y.. by Radio Daily Corp., J. W interviewed on stations in Miami and Miami Jan. 7 Beach. Alicoate, President.and Publisher ; Donald M Mersereau, Treasurer and General Manager; A F. MARTIN, JR , general manager of Marvin Kirsch. Vice-President; Chester B. FRANK NOVAK, creator of Goodyear's WKPT, affiliate of NBC in Kingsport, Tenn., Hahn. Vice -President; Charles A. Alicotte, "Hook 'n' Ladder Follies" in 1945 and the was in conference yesterday with station rela- Secretary. Terms (Postage free) United present simulcast, "Main Street Follies," off tions executives of the web. States (other than California) $10.00 one by plane for Toledo, Ohio, where next Friday he'll o over ARTHUR writer year; California, $15.00. Foreign, $15.00. supervise full -hour program Mu- WHITNEY, staff for the Address all communications to Radio Daily. tual sponsored by the Leader Department Herb Sheldon show on ABC, off by plane for Miami, where he'll week He 1501 Broadway. New York (18), N. Y. Stores spend the -end. Phone Wlsconsin 7.6336, 7-6337. 7.6338. wrote the show ahead for this period. Cable address: Radaily, New York. DON SYLVIO, orchstra leader, is back from Chicago and has resumed his baton work of STERLING FISHER, manager of the public WEST COAST OFFICES Bill Bertolotti's affairs and education department at NBC, on Allen Kushner. Manager Mondoy will be in Louisville, Ky , to attend 5125 Hollywood Blvd. Phone: Gladstone 6436 MARY C WILSON, of the "Meet Mary" the University of Louisville's conference on program on WTTM, Trenton, N. J., is back Home -Study -Education -By -Radio courses, which WASHINGTON BUREAU at the station following a two -week trip are conducted in conrynction with NBC pro- Andrew H. Older. Chief 6417 Dahloneee Rd. through the Scandinavian countries grams. Phone: Wisconsin 3271 CHICAGO BUREAU Hal Tata. M Miles Buys Two More; 1 New Advertising Staff 612 N. Michigan Ave. Phone: SUperior 7 -1044 One On ABC, One MBS Of Lever Bros. Announced They work SOUTHWEST BUREAU Paul Girard. Manager (Continued from Page 1, (Continued from Page 1) Tower Petroleum Bide.. Dallas, Texas network from 7 -7:05 p m., starting ager for Surf, Lifebuoy and Swan Phone: Riverside 3516.9 Jan. 2. while Paul Laidley, Jr. will be an Entered as second class matter. April 5, Additionally, the firm has bought assistant for these brands. George B. for peanuts 1937. at the postoffice at New York, N. Y., on the Mutual network the last 15- Smith will be brand advertising ,der the act of March 3, 1879. minutes of the "Ladies Fair" pro- manager f o r Rinso, Spray and Always a big attraction at the gram presided over by Tom Moore. Breeze with William Scully as the circus are the performing half heard from ele- The -hour show is assistant for the accounts. Howard phants. But 2 -2:30 p.m. Approximately 410 Mu- Bloomquist is the brand advertising they do a lot of hard tual stations will b used, starting manager for Lux Toilet Soap, Lux work for their owners, too. And FINANCIAL on or about Feb 6. The Miles prod- Flakes and Silver Dust. Stephen they do it all for peanuts. (Drcember 16) uct to be advertised on this program Witham is assistant manager. has not yet been chosen. George T. Duram is media direc- Sounds like a story about NEW YORK STOCK EXCHANGE t Net tor and is assisted by John P. Doyle It's a big attraction High Low Close Chg Special Campaign Set and Richard Dube. John R. Allen for listeners and advertisers in ABC Sté 834 878 fills the new post of television man- the rich Baltimore market. And Admiral Corp. 1758 17,4 173¡ 3, For DeMille's Picture ager. Am Tel. 8. Tel 14658 146,, 1465¡ 4 16 W -I -T -H works for you like a 38 The department is temporarily lo- CBS A 28,4 2734 2734 Trojan peanuts! CBS B . . 28 28 28 (Continued from Pace 11 cated at 80 Varick Street pending -for Philco 3278 325e 3258 8:00 to 8:30 p.m. WABD in New completion of the new Lever Build- Philco ofd. . . 82,2 82 8212 1ÿ2 Yes, for very little money you York will televise the opening of the ing in New York. RCA Common 1234 1238 1234 4 can do real big things on Stewart -Warner 1238 1238 1238 1/11 picture. Westinghouse 3178 31tí 3134 be nation- W- I -T -H. For W -I -T -H delivers 10234 10212 10234 The movie will shown Westirghousc pfd. 1'g WSB Gives Fax Station Zenith Radio 3178 3112 3158 3á ally after January 20 in more than more listeners -per -dollar than 20 cities with radio spots and 30- NEW YORK CURB EXCHANGE To Southern University any other station in town. Hazeltine Corp. 1638 1658 1638 second TV trailers being run in the Nat, Union Radio 258 212 258 + ! areas. The agency handling the pro- (Continued from Page 1) So, if you want to make your OVER THE COUNTER motion is Buchanan & Co., Inc. medium to students and to experi- advertising dollar go far in Balti- Bid Asked DuMont Lab. 193/4 2034 ment with the transmission of vari- more, buy W- I -T -H. Your Head- Stromberg -Carlson 103,4 12 ous type -faces. The presentation ley -Reed man will gladly give WCAO (Baltimore) 17 20 Jones Leaves Agency; was made by John M. Outler, Jr., 738 you the WiR (Detroit) 131/4 Keck Takes His Post station general manager. whole story. Radio Weather Service Chicago -William E. Jones, director of radio and television at Tobacco Company Buys Planned By Auto Club Henri, Hurst & McDonald, Inc., in "Dr. I. Q.r" ABC Chicago. for the past six years, has On Stations (Continued from Page 1) resigned effective Dec. 31, to oper- (Continued from Page 1) Club of New York, it was announced ate as an independent program pack- AM .yesterday. The auto club has ar- age producer and consultant in 11 years with Lew Valentine starred ranged to check road conditions radio and television with headquart- in the title role. Program time is 8 with highway police, tunnel officials ers in Chicago. to 8:30 p.m., Wednesdays. Agency is and others in the area and supply His successor will be John Scott Geyer, Newell & Ganger, Inc. the bulletins to the broadcasters. Keck who has been associated with This year field reporters equipped NBC for several years. Keck, Re- SESAC Plays Santa with two -way radios will roam the cording Manager of NBC, also func- SESAC, Inc. for the last month has area and supply special information. tions in several other capacities for been sending as a special Christmas The system will function during the the network, particularly as a radio gift to all of their subscribers, bonus holidays and when weather condi- director for several advertising releases to build up substantially the tions are bad. agencies including many agency number of tunes in the SESAC Li- The radio line -up includes WCBS, radio departments not prepared to brary. The last of these bonus ship- WNBC, WOR. WJZ. WNEW, WMCA, meet the creative needs of their ments go out this week which will Baltimore 3, Maryland WQXR. WMGM, and WINS. The clients. He will officially begin head- bring up every subscriber to more TOM TINSLEY, President television stations are WABD and ing up the radio and television de- than 2.500 numbers at the present Represented by Headley-Rome WPIX. partment of HH&McD on Jan. 3. time. Effective January 1, 1950

THESTATIONC) IN PHOENIX with ALLCBS THE HOTTESTHOOPERATED PROGRAMS bringing you a Loyal Audience that annually spends more than HALF A BILLION DOLLARS

Key Station of the in KOOL's retail area. Radio Network of Arizona. KOOL, Phoenix KCKY, Coolidge 5,000 WATTS DAY AND NIGHT 960 KCs KOPO, Tucson r.AI IONAL REPRESENTATIVES 100% coverage of Arizona's richest area comprising 75% George P. Hollingberry Co' of the State's population. NEW YORK CHICAGO LOS ANGELES SAN FRANCISCO ATLANTA Monday. December 19, 1949 RADIO DAILY

Newscasts Rate High ! Q Defends Radio Role In Local WOR Survey In Harvard Speech

(Continued from Page 11 ( Continued from Page 1) years and the average rating for all material emphasis, too little time to 15- minute newscasts currently tops do things well, too much concern the average for comparable months with easy popularity and quick rein all the war years, according to sults" as examples of the defects. the survey. Jlutt .boat altuthutttnt.. . However, Kaltenborn said there are many more good things on The survey made in the two - WEEK -END CUFF NOTES: Watch for a new commercial the air month period included only 15 -min- than people realize. ute newscasts aired by the four ma- switch next spring when radio stations begin plugging their programs "The war did jor New York stations and omitted via TV.... FCC is already receiving squawks about New York having a lot to help ra- -7411IF commentators. Average ratings for so many top -powered stations. (Complaints from station ops in N. J., dio grow up," he "It quarter -hour newscasts were 19 per and Conn.) Kay Roberts no longer with Mildred Fenton and oper- continued. cent higher in 1949 than in 1942, the ... was faced with survey showed. Because of the in- ating on her own now. (Aside from handling top personalities, Kay is serious responsi- crease in radio families, the research also working with the Finnish government on a series of radio and 1V bilities and department said, ratings of 1946 shows depicting the life and times of the people of Finland).... Radio measured up to them. Radio did were even lower when compared to Mirror's "What's New From Coast to Coast" corm now being penned those of 1949. a patriotic job, The survey showed WOR as "New by Marie Haller.... Dick Linke left Sammy Kaye to go into the pub- a conscientious York's most listened -to station for licity biz on his own. . . . Aside to Cathy Mastice: Didja know that job, and some- news" attracting 44 per cent of the the Shiek Abdullah, Prime Minister of Kashmir, made the Music Hall times a distin- total audience listening to major - guished job." one of his first stops here to catch your warbling? . . . Ditto to station newscasts in New York. just "Much of the Henry Morgan and Don Ameche: The Morgan the Merrier sounds like a current criticism KALTENBORN natural for television. . . . According to Hert Stein, a virus is simply of radio pro- Alexander Comm. Head a common cold handled by MCA. grams is ineffec- For Tele 'Town tive because it lacks discrimination Meetings' r >^r * * or is totally unfair," he pointed out. Nat Abramson, pioneer in booking cruise entertain- Kaltenborn asked why people (Continued from Page 1) in ment 25 shouldn't be more discriminating ings" of television dealers. At a for years or more, has fallen for his own ballyhoo, it choosing what they wanted to hear meeting in Chicago last week. Chair- seems, about those wonderful 17 -day West Indies cruises handled rather than turning their set on at man George M. Gardner, of the the Holland Line. Nat hopped aboard the Nieuw Amsterdam any time. RMA's set division, appointed rep- Sat. nite with a fistful of top radio personalities, among them As for FCC regulation of stations, would always resentatives from nine leading Georgie Kaltenborn said "I companies to constitute a new plan- Price and Sid Gary, for a holiday jaunt down among rather have a regulatory body do ning committee for the proposed those romantc moonlit isles, as the travel folders put it. too little than too much." He added "town meetings" of television deal- that under radio law "radio stations ers. * T have a definite obligation to the A. T. Alexander, of Motorola, THE MORNING MAIL: "Dear Sid," writes "A Regular public." chairman of the RMA's service Reader." 'Just want to get something off my chest that's been there Television has taken the place of boy" and committee, was named chairman of for a long time. Nothing serious, mind you. Just that it gripes me when radio as the "whipping the new committee. Companies to people are less critical of radio now, be represented on the committee a good show turns a little bad when it latches onto a sponsor. I'm Kaltenborn said. As for the future of by executives of the sales, adver- flunking specifically of 'Life With Luigi.' Used to be just about perfect radio, he commented that "radio is tising, accounting and service de- from every angle, but with a sponsor just around the corner, what considered by many as a dying or an I partments include the following: happens? In a word, the whole thing is jazzed up. Everybody tries to obsolescent medium. Personally, Admiral, DuMont, Emerson, Gen- don't agree." eral Electric, Motorola, Philco, RCA, please more than ever -especially the audience. Poor Luigi can't so Kaltenborn spent two days at his Stromberg - Carlson and Zenith. much as open his mouth, but the over -obliging audience is rolling in the alma mater and in addition to the Chairman Stanley H. Manson of aisles. Sounds phoney to me and detracts from the essential humor of discussion, addressed The Free En- Society at Harvard on the RMA's advertising committee, the sketch. Another example is 'Duffy's Tavern.' As a sustainer, it terprise also will be a member. Thursday evening. Original plans for the television was terrific because it was unpretentious. Came the sponsor, and all dealers' meetings, prepared by the of a sudden we heard the 'Tavern' ushered in with a full -size orchestra. RMA "town meetings" committee Again, everybody tried too hard. I'm not blaming the sponsor. If the Derr Gets New Post of with the aid Howard Browning, show proved itself to be good enough to buy, I should think the In CBS Sports Dept. committee consultant, proposed TV sponsor would be content to see it continue along the same lines. Maybe distributor- dealer meetings. in 60 has been named asso- is to the extra dough, he thinks it's necessary John Derr principal cities for presentation of the producer blame. With ciate director of sports for CBS ef- four 20- minute films on major sub- to glamorize the show with more brass, more oomph, more audience. fective Jan. 1., Davidson Taylor new in- jects to assist dealers. The response. In word, it seems to me that when a program is in the CBS vee -pee, announced on Wed- dustry committee will further study a sustainer stage, emphasis is on originality and workman -like showman- nesday. Derr has been assistant to these plans toward development CBS sports director Red Barber it forced into the conventional glittery show- of a more definite program under- ship. Sponsored, becomes since April, 1947. in co- written by set manufacturers case, which is too bad. Thanks for listening." Derr's newly created position calls operation with distributors. up camera A meeting of the new planning * * * * for his giving broadcast the next few direction for which he was previ- committee within The U. S. Coast Guard will present an all -star variety responsible but he will con- weeks is planned. ously Christmas show on CBS (10:30 p.m.) tomorrow nite, with Robert tinue supervisory work with all Q. Lewis as emcee. Other stars who will appear are Peggy Ann kinds of radio and TV sports programs. Texas Snow Storm Garner, Earl Wrightson and Francey Lane. The 29 -piece Coast Taylor said that Derr's appoint- A flurry of Texas "snow" scattered Guard Academy band and the Cadet Glee Club will be featured in a publicity release from "San An- ment "is another result of the recent tonio's Santa Claus Station." KITE. under the direction of Warrant Officer George H. Jenks. Program integration of CBS radio and TV temporarily blocks traffic on agency also marks the 20th ann'y of the founding of the present site of public affairs" and pointed out that fields desks. The item gives the reader a the Coast Guard Acaalemy located in New London, Conn. Show the web's activities in these way called for a full time administrator view of Santa's activities on his will be produced by Geo. F. Foley, Jr., and directed by James to San Antonio as covered by KITE, to handle the increased operational in addition to the simulated snow. Lister. duties. art11-41 1OUaw rA fain itt#0P

Your wife's eyes: What will you read in hers when she asks whether you can afford that modest cottage that's for sale?

Your boy's eyes: What will you see in his eyes the day he asks whether you can afford to send him to college?

Your own eyes: What will the mirror tell you about them when it's time to retire, and take things easier?

There's no better time than right now to sit back that you will have the money for the important and think what you will see in your family's eyes things you and your family want. a few years from now. Insure your future by signing up on the Payroll Whether they glow with happiness or turn aside Savings Plan where you work, or the Bond -A -Month with disappointment depends, to a very large ex- Plan where you have a checking account. Chances tent, upon what you do now. are you won't miss the money now, but you cer- So plan now for that home you plan to buy even- tainly will a few short years from now if you tually ... set aside money now for his college edu- haven't got it!! plan now for the day you can retire. cation ... P. S. Remember, too, that every $3 you invest now Decide now to put part of your salary, week after in U. S. Savings Bonds returns $4 to you in just week, year after year in U. S. Savings Bonds, so ten short years.

0m4 5tett S US.S,AViNGS 1046

THIS SPACE CONTRIBUTED BY RADIO DAILY 6 RADIO DAILY Monday, December 19, 1949

AGENCIES * TIIE WEEK IN RADIO * 9lß Mai1Ga1 Baseball In Spotlight.... By BILL MARFREE ADVERTISING COR- SILAG PORATION has just been en- MAJOR league baseball's realign- for permission to buy WINS, New Sorry, Mr. Strouse gaged by the following companies ment of broadcast policy will York, in the interest of "better pub- "Misleading heading on your as radio advertising agency; Dean not affect broadcast of major league lic service. Generoso Pope had asked WWDC story Dec. 15th issue has Ross Piano Course, New York City; games except to prohibit airing of the Commission for permission to caused us considerable embarrass- The House of Goddard, Chicago; major league games in minor league convert the 50,000 watt indie to a ment. Story itself is correct, heading Midway Radio, Kearney, Neb.; Foto towns only while professional ball foreign language station and to incorrect. WWDC's physical facilities Magic Co.. Chicago; Salvit Corpora- games are in progress in those change Generoso owned WHOM to sold to Peoples Broadcasting Co. tion, Jersey City, N. J.; Galgano Dis- towns. Actually, the new policy, ar- an English language operation. who will use WOL call letter if FCC tributors, Chicago. and Mercury Life rived at in conference with a U. S. Pope's offer of $512,000 for WINS permits. WWDC will operate with and Health Co., San Antonio, Texas. Department of Justice decision, will was matched by the garment work- 5,000 -watts on 1260, WOL's former Account executive for House of probably increase the number of ers. spot, our having recently purchased Goddard, Galgano is Alvin Eicoff of hours devoted to baseball play -by- CBS signed up more than $14,000,- WOL facilities from Cowles- In the Marfree Chicago office. The ac- play descriptions via the airwaves. 000 in year -end renewals and new other words Cowles is out of Wash- count executive of the other ac- The Justice Department decision af- programming to commence immedi- ington picture, WWDC increases to counts is Barnett Friedenberg of the fects both AM and FM but not TV. ately following Jan. 1.... Philco an- 5,000 -watts and Peoples probably New York office. The National League's decision to nounced that earnings in the last with WOL call letters takes over let individual clubs in the league three months of the year are expect- 1450." ANTARA PRODUCTS of General make their own deals for transmit- ed to surpass total earnings for the Ben Strouse, Aniline & Film Corporation, have ting major league games in minor first nine months ... and the $350; General Manager, WWDC appointed R. T. O'Connell Company league towns, knocked into a cocked 000 Pillsbury promotion of its Grand Washington, D. C. to handle the advertising of their hat "exclusive" proposals which had National Recipe contest was ad- bulk detergents, Carbonyl Iron been advanced to organized baseball judged a "tremendous success." Powders and Chat. by major networks. Mutual is President Truman was scheduled Congratulatory Messages known to have offered such a propo- to address the nation over major Received By BOA, Denver PRECISION FILM LABORA- sal and other webs were also said to webs on Xmas Eve.... Lee Bland TORIES, INC. New York, have ap- have been negotiating. was appointed WCCO, Minneapolis - Congratulatory messages on KOA's pointed J. M. Hickerson Inc. to David Sarnoff, RCA chairman of St. Paul, program chief . . . and 25th anniversary broadcast on handle advertising and publicity, ef- the board, stressed radio's role in Lewis H. Avery was elected prexy of Thursday, December 15, kept the fective January 1, 1950. the "struggle for peace" in a speech the National Association of Radio station on the air for one- hour -and- before the UN and Byron Price, ex- Station Representatives while T. F. a -half past its sign -off time. An- WNEB, WORCESTER, MASS., chief of the Office of War Censor- Flannigan was chosen to succeed nouncer Starr Yelland was set to is now represented by The Bolling ship, turned down President Tru- himself as managing director of the wind up the day's broadcasting at Company, Inc., New York, Chicago, man's offer of an assistant secre- spot sales organization. 11:55 p.m. when the deluge started. Hollywood a n d San Francisco. tariet in the State Department. The Capital Broadcasting Co., re- Phone calls from 24 states came in WNEB, a full -time independent, has Robert Kintner, ABC vee -pee, un- cent purchasers of WOL and WOL- before the station finally called a been on the air since December 16, loaded 20 per cent of his ABC stock, FM, sold WWDC and WWDC -FM to halt at 1:30 a.m. 1946. a total of 12,000 shares. . . . Pat the Peoples Broadcasting Co. of Col- Canada Included Weaver, NBC veep in charge of TV, umbus, Ohio, for a reported $125,000 The KOA switchboard was hold- NEIL O'BRIEN is joining the Ra- was named chairman of the advisory subject to the approval of the FCC, ing six calls during the peak hour dio- television commercial division committee of the American Heart and Mutual's board of directors met as Yelland continued his show. of the copy department, Kenyon & Association's 1950 Campaign. . . . in Chicago to discuss, among other Three cities in Canada and states Eckhardt, Inc. For the last six years, Harold Fair was appointed program things, the formation of a TV net- from coast to coast sent their con- he has been an independent movie director of WHAS, Louisville . work. gratulations. writer and producer and, prior to and Charlie McCarthy led Pacific The Advertising Council's Board The first call from Texas came in that, was associated with Ruthrauff Coast Hooperatings with 35.9. of Directors, also meeting in Chi- collect and Yelland told the man & Ryan in their radio commercial cago, urged a stepped -up program he didn't have the authority to ac- and production departments. The Supreme Court indicated that the FCC needed more power in its of public enlightenment by business. cept it. Another, from Cuero, Texas, (the Court's) discussion of t h e Don Lee picked up KOY, followed immediately. This one was GEORGE A. VOLZ, account exec- WGST case and prospects were said Phoenix; KTUC, Tucson; and KSUN, paid for and the man apologized on utive, has been elected a vice- presi- to be for a much sterner adminis- Bisbee, Ariz., all of which were re- behalf of the Lone Star state, say- dent of Gardner Advertising Com- tration of the Communications Act. cently refused affiliation franchise ing that Texans had enough money pany, St. Louis, by Gardner's board Meanwhile, during the week, the renewal by CBS ... and NBC and to pay for their own calls. of directors. Announcement of the FCC heard arguments on a petition CBS announced plans for Xmas election was made by Elmer G. by Hogan Laboratories, Inc. to bonuses to all employees of a year's Marshutz, president of Gardner. amend FCC rules governing facsim- standing. Ohio 'U' FM Station ile transmission and refused a WJZ, Arthur Godfrey swept the Cleve- Gets FCC Approval HENRI, HURST & McDONALD, New York, request to remove KOB, land Plain Dealer's radio popularity INC., Chicago, on January 3 will of- Albuquerque, from the 770 kc. band. poll with three firsts.... "Lux Ra- operation of ficially open new offices in the La- dio Theater" was in top spot in na- Columbus, Ohio -The The Commission also decided to set a 14 -kw station at Ohio State Salle- Wacker Building at 121 West tional and Pacific Coast latest Niel- FM a complete photovision hearing for University ,has been approved by Wacker Drive. The agency will oc- next month. sen Ratings. . . Gillette signed to by cupy the entire 24th, 34th and 35th sponsor back -to -back football bowl the FCC, it was announced Twenty -two CBC stations contrac- Robert C. Higgy, director of WOSU, floors. games over MBS on New Year's Eve voice. ted with the Wm. Wrigley Jr. Co. day and WLIB, New York, made the university's 5 -kw AM Ltd. to air a 13 -week test of the ... The station will operate on a fre- THE DIAMOND MOTTO CO., a strong bid for Negro audience with and will Lexington, Ky., has appointed Asso- "Cisco Kid." ... Hudson Motor Car scheduling of new, especially direc- quency of 89.7 megacycles Co. signed for spot plugs for the new duplicate the AM station's pro- ciated Advertising Agency Inc., ted programs. of Bldg., Hudson Pacemaker over 800 sations. grams. Higgy says an extention Dixie Terminal Cincinnati, Inc. a the present Ohio, as advertising counsel. "P.I." V.I.P., announced radio the sign -off time from package exchange, sans talent, for 7: 30 p.m. is con- radio and television and mail order Wrong Identification 6:15 p.m. close to local stations . .. and Elliott Roose- templated in January. magazines will be used. velt and Morgan Jones formed an Walter Kiernan, ABC and WJZ * * * * * * * * * * * * * * * * * ** AM -TV package firm in New York. newsman, humorist and early morn- * * ** was erroneously SECONDS COMM'L For Jingle- Cartoon McCann -Erickson, Inc. appointed ing disc jockey four women vee -pees in one fell identified in a display photo released SPECIALIST Adv. Mgr. to buy time, TV SPOTS swoop. . . . Columbia Records, Inc. by an ABC affiliate as Boris Karloff. caption was also write comm'I% for mail Call named Jeff Wilson to be general sales Karloff's picture 6 phone response. as wrongly identified but he missed be- KISSINGER manager and Ken McAllister di- Boa 0293 rector of advertising ... and Eldon ing labeled as Kiernan. Kiernan's RADIO DAILY PRODUCTIONS Park, Crosley vice -president, died. comment was "and I thought that 1501 Broadway, N.Y.C. o 1U 6 -5372 1650 B'way, N. Y. C. 3 The ILGWU appealed to the FCC was a good picture of me." TILIYIUO-WAIIY

Section of RADIO DAILY, Monday, December 19, 1949 - TELEVISION DAILY is fully protected by register and copyright COSTS OF NATIONWIDE TV STUDIED Analysis By Faught Co. Puts Annual Cost TELE TOPICS For 1000 -Station System At $1,740,352,500; Magnavox In Plunge 1 Sees Box -Office TV As Supplementary Service To Air Holiday Film SIX DISTINGUISHED GENTLEMEN, all (Continued from Page 1) with responsible positions in the field, of $80 billion in new business would censes in the more profitable metro- Magnavox will S spoke very frankly about programming and be necessary to pay the TV bill, cal- politan centers. make its initial production at the ATS meet last week. use of TV time on Christmas when culated on the percentage of total (5) "As part of the 'cost compro- it What they had to say is not new. Each sponsors a 30- minute filmed ver- dollars spent on advertising in 1948 mising' radio stations and television sion of them has expressed the same ideas -2.1 per cent. stations will combine and operate as of Dickens' "A Christmas Ca- many times in and similar rol" on 22 stations across the coun- the past The 101 -page report, written by combination radio -video stations. try. thoughts have been put into print by vir- Dr. Millard C. Faught, does not hold (6) "The pressure will steadily in- Campaign is being handled by tually every reviewer in the business. But that TV will substantially reduce ad tensify to find other sources of the Maxon agency. the problems they discussed are so im- Produced by Mike Stokey and budgets for other media in the long revenue to help advertising bring Bernie portant that they should be constantly run. "If television really justifies it- television to its ultimate fruition." Ebert and filmed at the repeated until they are eliminated. In Faught Jerry Fairbanks studios in Holly- self as an advertising medium," it contends that a system of wood, program essence, the six speakers agreed that a states, "it should so add to the total box -office TV, "besides building big- features Vincent Price as narrator, good script is the heart of a program and national income as to stimulate ger audiences and thus heightening and Taylor without this solid foundation all produc- more new advertising dollars than it TV's advertising uses," has several Holmes as Scrooge, with a cast of tion techniques and tricks have no value. will steal from other media." advantages. Such a supplementary eighteen. who can In nearly all of the 22 cities, the They said also that the writer Conclusions Itemized system, he said: turn out a good video script is a rare film will be carried on Christmas Other conclusions in the study in- Says Hollywood Would Benefit specimen and that there is a shortage also Day in the afternoon or evening. of other truly creative personnel. The clude: "Would enable Hollywood to in- all especially qualified, were: (1) "The inexorable laws of profit crease its own box office take from speakers, loss, the Tony Miner and Jerry Danzig, of CBS; and rather than potential use- movies by one million dollars Kine Repeat Planned fulness will set the iron curtains of per day, plus another half million Charles Brown, of Masterson, Reddy and Of Thanksgiving Show Nelson; Jim of DuMont; Burke limitations on television's future if per day of income to the television Caddigan, it radio. transmitting Crotty, of ABC, and Henry White, of follows the pattern of stations and the tele- a phone Chicago -The Elgin American Di- World Video. (2) "Only small portion of TV's companies. total potentialities will be realized "Would make possible '$25,000,000 vision of the Illinois Watch Case if the ecomomics of advertising must gates' for such sports spectaculars Company will sponsor a kinescope MINER, PRODUCER OF "Studio One" alone shoulder the heavy costs in- as the World Series, the Rose Bowl, recording of their all -star one and and "The Goldbergs," said that volved. the Kentucky Derby, etc. a half - hour Thanksgiving Day script and the preparation that goes into (3) "In the desperate effort to "Would offer a potential new solu- show over 14 NBC television sta- it constitute the fundamental production overcome these costs, compromises tion to the 'tuition crisis' in our col- tions. The show will be aired this problem. "The script itself will impose in programming and elsewhere will leges and universities by taking up week over a non -interconnected what you use or don't use" in the way force television to reach a level of where the correspondence school's web. of production effects, he said, adding that inadequate mediocrity, as compared leave off in selling almost every Program. which was aired live TV writing is perhaps the most difficult to its potentialities, kind of education via television. originally, features Milton Berle, of all.... White, president of the pack- (4) "The FCC may ultimately "And possibly even bring church the Ritz Brothers, Frances Lang- age house that produces the Peabody force the telecasting industry to pro- services to folks who can't seem to ford, Phil Regan and emcee George Award winner, "Actors Studio," said, vide rural area coverage as a public get up and dressed early enough on Jesse'. Max Liebman produced the "We're absolutely at the bottom of the service obligation in return for li- Sunday morning." program. barrel for writers." There is a constant Gene Hoge, NBC midwest sales search for new writers going on, he said, manager, announced the unique and if they are not found, TV will make deal here. Agency is Weiss & Geller. the same mistakes as radio and the October Tube Sales Up 100%; movies. White introduced what was to BBD &O Named Agency become d recurrent note in the discussion when he said that TV must develop in- Large -Picture Trend Strong For Lucides TV Account expensive program formulas or else it would "run out of sponsors." The indus- Washington Burea,, of RADIO DAILY manufacturers were 12 through American Tobacco Co. announced try, he added, must attract those adver- Washington - October sales of 13.9 inches in size; tubes nine Friday that N. W. Ayer & Son has tisers with budgets in the million dollar cathode -.ray tubes for TV receivers through 11.9 inches accounted for withdrawn as agency for Lucky or under class. increased more than 100 per cent 30.8 per cent of the total and tubes Strike TV advertising and that the over the sales average for the third above 14 inches for 17 per cent. account has been switched to CROTTY SAID THAT the major prob- quarter of 1949, RMA revealed on Tubes smaller than six inches and BBD &O. which handles all other lem today is a "lack of imagination," Friday. six- through -8.9 inches amounted to media for the brand. As previously citing the innumerable carbon copies of October report marks a change only 3.4 per cent. Projection -type reported in RADIO DAILY, BBD &O's every successful show, There are too many from quarterly to monthly compila- cathode -ray tubes represented .02 first show for Luckics will be an "mechanics" in the field, he said, and not tions of TV picture tube sales by per cent of October sales. hour -long dramatic series with Rob- enough creative directors, defining a the RMA tube division. October TV receiver - type cathode - ray ert Montgomery. "mechanic" as one who can direct cam- sales of television receiver -type tube sales totalled 2,585,585 units

eras but not people. . . To help beat cathode -ray tubes totalled 456,375 and $73,959,136 during the first 10 the script problem, Caddigan said, DuM units valued at $11,719,674, com- months of this year with 2,423,589 Morse Joins WO1C has created teams of writers and directors pared with a third quarter monthly units and $69,352,495 representing Washington Appointment of working together on a show. Pointing to average of 216,274 units valued at sales to set manufacturers in the Joseph C. Marsc as art director of his web's daytime shows, he said that good $5,718,150, or increases of Ill and period. Sales of all other types of WOIC was announced yesterday by programming has been developed at a rea- 105 per cent, respectively. cathode -ray tubes, including oscil- program manager James S. McMur-

sonable, saleable cost. . Brown urged The trend toward larger picture lographs, camera pick - up, etc., ry. Morse formerly was with Cre- that creative men be paid more and given screens was further emphasized as amounted to 5,880 units valued at ative Arts, a commercial art studio. more importance instead of being moved it was reported that more than 48 $318,509 in October, according to the Washington Daily News, and to exec. jobs. per cent of tubes sold to equipment RMA. the State Department. 8 RADIO DAILY Monday, December 19, 1949 Labor Ad To Benefit California Commentary Trustee In Bankruptcy Industry- Doherty Factor FCC By ALLEN KUSHNER In Ruling Jack Bailey opens (Continued from Page 11 1950 headlining three shows, "Comedy (Continued from Page 1) to performers, including announcers. of Errors." which opens Christmas Eve on Mutual; a teevee version of broadcast license to a trustee in on radio and television programs' "Queen for a Day," beginning a test run on Los Angeles' KTSL, January bankruptcy. In the Don Lee case the FCC must are excluded from the average hour- 5th, and his five -a -week Mutual "'Queen" show. ly earnings upon which overtime is decide whether it can permit the li- . . . Within based. Hollywood two weeks CBS will audition an air - censes of several stations to be held Overtime Exclusions Listed show created by Cy Howard and Parke Levy by trustees. The question is one which has "Section 7(D) as amended, also titled the Professor and Mrs. O'Reilly, starring Hans Conreid and Gloria not yet been settled. and excludes from overtime calculations it may be that the Commission will Gordon. Howard will produce and Levy will direct and edit. . . . John such forms of compensation as: (1) find important differences between sums paid as gifts at Christmas time, Brown has been signed as a regular on the Fanny Brice show, playing a trustee in bankruptcy and the

or on other special occasions, as a Mr. Weemish. . . . Curt Massey, CBS singing star, may have his own trustees in the Don Lee case. In that ' case the trustees are reward for service; (2) payments teevee show shortly after the first of the year. He auditioned this week administering no is the properties on behalf of the con- for periods when work per- with Country Washburnc's orchestra for one of the country's largest formed due to vacations, holidays, trolling stockholder, who is present- sickness, etc.; (3) payments made auto companies. . , Carlton E. Morse's "One Man's Family" has been ly held to be incompetent to assume pursuant to a bona fide profit -shar- picked up for an additional stanza on NBC marking the 70th renewal the responsibilities of a licensee. The action against KWIK ing plan; (4) contributions made by of contract option since the airer made its debut on the network 17' í was employers to certain types of health taken on the ground that important years ago. Show is heard on the west coast every Sunday at 12 noon. and welfare funds; (5) extra com- changes in the ownership of the sta- pensation provided by a premium . . . Jimmy Wak -"ly plays the Coliseum, Fort Worth. New Year's Eve tion took place in the past without notice to the rate for work outside of an em- and on Jan. 1 will appear at the Sportsatorium at Dallas. Wakely will Commission as required by law. "There was one, if ployee's regular working hours and then leave on an Eastern good-will tour for Capital records during which not two for work on holidays or on the sixth or more, transfers of control of that will stores . . and/or seventh day of the work he appear at record and on disc jockey shows. Frank license prior to the time the license week. DeVol and his orchestra will make a coast -to -coast vaude and concert became bankrupt," the Commission "This process of specifically defin- tour next summer. playing Chicago, Boston, Philadelphia, Baltimore, said. ing fees' and The International Ladies Garment the terms, 'talent 'per- etc. teeing off in Dallas in July. .. . Tommy Dorsey has gone back to formers' is already under way. It is Workers Union was seeking the expected that the final definitions of New York to make records for RCA Victor and transcript ;ons for Stan- KWIK license and, according to the the terms which will be handed dard before taking his annual Christmas vacation. His TV plans are Commission explanation of its action, could still succeed in its down by the Wage and Hour Ad- very hush -hush. . . . Burl Ives is cutting a series of transcriptions for application if, after hearing, the Commis- ministration before the law becomes the January March of Dimes Campaign.... Teddy Hart is shopping for 25, 1950, will sion decides the past offenses do not , effective on January to opposite in satisfactorily apply to the majority a big -name comedy femme play him the domestic come- warrant revocation. of broadcasters' overtime problems dies television series he will produce. in so far as talent fees are concerned. Value Of Brand Names If this objective is accomplished, it i will be the first time since 1938 that J. Carrol Naish, star of "Life With Liugi" is vacation- Stressed By Speaker broadcasters will have had a realistic ing in Palm Springs while "Annie Get Your Gun," MGM picture Peoria, Ill. Brand identification application of wage -hour regula- is closed down due to the illness of Betty Hutton. Naish comes - tions to these overtime problems. and the practice of advertising were "The Wage and Hour Administra- in to Hollywood on Tuesday when "Luigi" airs over CBS. . . . described as the "keynote supporting tor recently has issued tentative Bill Boyd "Hopalong Cassidy" and NBC have signed a television the whole free enterprise arch" by Henry E. Abt, regulations which also afford sub- deal which saw a million dollars change hands, from NBC's president of Brand stantially broader exemption cov- Names Foundation, Inc. at a meeting coffers into Boyd's pocket. . . . Jack Carson, appearing in a erage for broadcast personnel. Un- of the Peoria Advertising and Sell- der these proposed yardsticks, the benefit at Oakland, Calif., raised $28,000 for the Elks Charity ing Club. administrator would regard sports - Funds.... Despite seeming inactivity, there is great commotion "Without brand names," Abt continued, "a free, casting, master of ceremonies work. between BS and Lum and Abner anent the privately owned behind the scenes economic system cannot exist" He man - on - the - street interviewing, latter pair's future in television. It now looks as through the farm, fashion and home economics said Communists and fellow travel- broadcasting, special events broad- rural comics will be first of Hollywood's major radio contingent ers seem "to see all this so much casting and similar types of announ- to break over the traces and go TV in a big way.... Peter Potter's more clearly than some of you in the advertising field." cing, as professional work. This is is in full sway, and will continue through- annual Popularity Poll "The job of buttressing the sys- especially true where the element of out the month. Each year at this time, Pete asks his listeners to 'ad lib' or creative broadcasting is tem of brands and the preservation involved. select the top band of the year, the most promising band, the of advertising is essential to the "Also affecting some broadcasters, top male vocalist, the top female vocalist, -the top vocal group, preservation of what is left of free in will be the enterprise," Abt said. The competi- especially rural areas, and the top song. tion of new 75 cents per hour minimum brands "places competition * on the basis of the merchant's ser- which becomes effective on January vice, his 25, 1950. After this date, all non- display, his good faith, One of the biggest teevee contracts yet drawn up has energy and ambition." exempt employees must be compen- been signed, sealed and delivered for two motion picture stars. The sated at a rate not less than this statutory minimum. Furthermore, contract calls for characterizations in 364 television films, 52 a year for SESAC Adds Catalogues all non -exempt employees must seven years. The stars are Duncan Renaldo and Leo Carrillo. Philip N. SECAC, Inc., of New York, has continue to be paid overtime after Krasne, motion picture producer of the Cisco Kid films for United Artists added three additional publishers rate 40 hours per week, at the of and John Simm of the Frederic Ziv Co., controlling the radio rights to to its roster of affiliates. One is J. time and one half the regular rate of M. Cerruti of New York City, and pay. the Cisco Kid stories, extended the contracts to Renaldo, who plays the this catalog formerly was known as Includes Part-Sims Employees role of the Cisco Kid, and to Carrillo, who plays the role of side -kick that of M. V. Cardilli. They publish "This applies to all radio station Pancho. on the screen. many standard numbers as well as personnel including part -time em- hundreds of Italian and Neapolitan ployees. The only exception involves certificate from the administrator or professional regulations of the ad- folk songs with English text and al- messengers, learners and handicap- some other duly qualified authority. ministrator, to the common prevail- so operatic compositions. The King ped employees. But in regard to "NAB is currently preparing a ing problems of broadcasters. This Music Corporation of New York these classifications, they may be guide manual for all members, cov- guide manual will be made avail- and I. Podgorski of Philadelphia. paid less than the statutory mini- ering the application of the new able to NAB members during the Pennsylvania, are also now in- mum only on receipt of a special wage -hour provisions, and the new month of January." cluded in the SESAC lineup. The National Daily Newspaper of Commercial Radio and Television

VOL. 49, NO. 53 NEW YORK, TUESDAY, DECEMBER 20, 1949 TEN CENTS

MEXICAN TV DEVELOPMENT APPROVED

New Approach Court Test Planned Washington- Attorney Charles Government To Permit Private Stations DuVall came up with a new Issue justification for a radio station To Telecast Commercially; Three On Transit Radio as he argued before the FCC against an examiner's decision Outlets Washington Bureau of RADIO DAILY which would deny facilities to Planned For Next Year Washington -A court test was the Door County Broadcasting as promised yesterday by opponents Corporation, Sturgeon Bay, Wis. Mexico City - Commercial the District of Columbia Public As the United Press later sum- Nets Make Available development of television has Utilities Commission okayed Tran- marized it, DuVall argued for his sit Radio operations her e. The that been given the green light by was client "Sturgeon Bay needs street -car and bus listening a local radio station as an aid Political Air Time the government of Mexico and termed no barrier to safety in pub- to its cherry growing industry." before the end of 1950 at least lic transportation, in a decision repercus- Radio time for reports on the two privately owned TV sta- which may have sweeping 81st sions in other cities. Congress by Republican and tions will be in operation in "The conclusion is inescapable Democratic party leaders has been the Mexico City area. The that radio reception in street cars Record Holiday Biz made available by ABC and NBC. The first of the talks will be de- government is granting com- and busses is not an obstacle to mercial TV licenses to oper- safety of operation," said the PUC. livered by Rep. Clarence Brown, "Further, it is evident that public Reported By Dealers on Friday, December 23 from 10: 45 (Continued on Page 7) (Continued to 11:00 p.m. (EST). Senator Scott on Page 6) Lucas, Democratic majority leader Radio and television set dealers in Margaret Truman Fanfare the New York area report the heavi- (Continued on Page 6) WINS Sale Will End Includes ABC Promotion est sales for any holiday season since More Than 1,800 Stations the end of World War II with short- Most Jobs -Pope, Jr. first profes- ages prevailing in some TV table In "Democracy Contest" Margaret Truman's models and in all models of radio I sional appearance in New York City receivers, RADIO DAILY learned yes- Washington Bureau of RADIO DAILY WINS employes tonight on ABC's Carnegie Hall ser- Washington NAB has revealed were told by marked by an intensive terday following a check of the dis- - Gene Pope. Jr., son of the New York ies has been tributors. that more than 1.800 broadcasting publisher, Generoso promotion campaign by the net- stations -AM, FM and television Pope, that only Volume of business in TV re- - a handful of them can expect to work. ceiver sales will increase substan- took part in the nationwide Voice of continue Pictures, program announcements, Democracy Contest for high school as station employes if FCC advertising mats, station break an- (Continued on Page 2( approval is given for Pope's pur- students this year. The contest an- chase of WINS, FCC was nouncements and special promotion nually awards four $500 college the told prepared under the yesterday. An affidavit filed by Don copy have been FCC Minimum -Time Rule (Continued Page direction of Ted Oberfelder and Draws FM Fire on 2) Goddard and John Bradford told of In a Stations' Page sent to ABC affiliates. addition, WOR Xmas (Continued on 2) (Continued on Page 2) Washington Bureau of RADIO DAILY Stages Party Washington - FM broadcasters For City's Hospitalized New CBS Daytime Series Lever's Pepsodent Div. whose transmitters are apart from For Babbitt Starts 9 their AM parent stations, and Christmas gifts to 4,800 children in Jan. Reveals Agency Changes whose programming in some cases the wards of New York city hospitals and to 4,000 mothers of new- "Nona From Nowhere," a new Division of Lever is separate, registered complaints daytime dramatic series The Pepsodent with the FCC yesterday against the born infants were on their way to- to be heard Brothers has announced that several day from WOR and the station's lis- Monday through Friday on 149 sta- its will be handled by Commission's proposed new mini- tions of the network will start Jan. of products mum hours of operation for FM sta- teners. A party at Bellevue Hospital new advertising agencies when it 9 under sponsorship of B. T. Babbitt moves from Chicago to the new (Continued on Page 8) (Continued on Page 4) Co., replacing that company's Lever Brothers headquarters in "David Harum" programs. The new New York. The switches were made series, like the "Harum" programs, New FM (Continued on Page 2) (Continued on Page 4) Music Service

Public Service? Being Launched By Field Back Home Tulsa. Okla. - Cal Tinney is The public address system of Chicago Grand Central terminal in New -Field Enterprises, Inc. making the announcement here. weaving his homespun philoso- operating stations WJJD here York included in their news an- and said that the company's local FM phy on the airwaves of KRMG. other outlets throughout the coun- outlet, WFMF, has been testing a Tinney is heard over the station nouncements yesterday that the try, have organized new Public Service Commission had a subsidi- plan for almost a year now and it is four times daily on news broad- ary called Functional Music, Inc, of of called a hearing on complaints because the success the Chi- casts and musical shows. Tinney which will be devoted exclusively cago trial that it was decided to ex- has previously starred on NBC against the broadcasting of an- to syndicating an FM service to out- pand into the national nouncements and music in the the service television, Mutual, ABC and NBC lets throughout the country, utiliz- field. radio shows. He authored the station. The hearing is set for LO ing special signal controlled FM re- Lane said that several large cities a.m., on Wednesday at the P.S.C. book "Stop Me If You've Heard ceivers. have already applied for the fran- This One." offices. Howard Lane, general manager of chise for Functional Music in their the Marshall Field Enterprises, in (Continued on Page 8) _J 2 Tuesday, RADIO DAILY December 20, 1949

WINS Sale Will End More Than 1,800 Stations Most Jobs -Pope, Jr. In "Democracy Contest" Record Holiday Biz (Continued from Page 1) (Continued from Page 1) Reported By Dealers Vol. 49, No 53 Tues., Dec. 20, 1949 10 Cts. their meeting October 13th with scholarships to the students who Pope at the offices of WHOM. write and voice the best broadcast JOHN W. ALICOATE : Publisher The affidavit was filed because scripts on the subject, "I Speak for (Continued from Page 1) of an error by counsel for the WINS Democracy." It is sponsored by the tially over last year's sales as most FRANK BURKE Editor employes, who objected earlier this NAB, the RMA and the U. S. Junior dealers have been able to supply MARVIN KIRSCH : Business Manager month to the proposed sale of the Chamber of Commerce. the demand for sets until now. The Published daily except Saturdays. Sundays station on the ground that it would Activity Diversified radio receiver sales, however, may and Holidays at 1501 Broadway New York, cost them their jobs. The objection Activity of radio stations in the fall below the 1948 holiday season (18), N. Y., by Radio Daily Corp., J. W. stated spokesmen contest ranged from spot announce- due to Alicoate, President.and Publisher; Donald M that for the em- the shortage of sets. Mersereau, Treasurer and General Manager; ployes had conferred on the matter ments and preliminary promotion, Dealers have spent more money Marvin Kirsch. Vice -President; Chester B. with Generoso Pope, Sr., and coun- including the scheduling of five this year in seasonable radio ad- Bahn, Vice -President: Charles A. Alico.te, sel for Pope model broadcasts by eminent speak- vertising that in Secretary. Terms (Postage free) United countered with an af- any time the his- States (other than California) $10.00 one fidavit by the elder Pope that he ers, to the producing of the final tory of the business with spot cam- year; California, $15.00. Foreign, $15.00. had not discussed the matter with transcriptions by which community paigns being used to sell both radio Address all communications to Radio Daily. anyone representing winners are judged in the state and and television sets. 1501 Broadway, New York (18), N. Y. WINS' em- Phone WIsconsin 7.6336. 7.6337. 7.6338. ployes. national competitions. Coble address: Radaily, New York. Young Pope is general manager of Most of the stations involved are Miller Joins WPAT WHOM, and fully qualified to speak NAB members, although many non- WEST COAST OFFICES member stations received special Signing of Dave Miller, widely Allen Kushner, Manager of the plans for operation of WINS, known New Jersey disc jockey to a 6425 Hollywood Blvd. Phone: Gladstone 0436 of the Voice of Democracy said James Lawrence Fly, repre- authority five -year contract, was announced WASHINGTON BUREAU senting the employees. Committee to participate. Andrew H. Older. Chief 6417 Dahl 00000 Rd. yesterday by Herman Bess, execu- Phone: Wisconsin 3271 Fly Clarifies Statement tive vice -president of WPAT, Pater- CHICAGO BUREAU Obviously stung by quotations CBS son. Miller, heard for the past nine Nel Tate, Manager. New Daytime Series years on WAAT, began a new series 612 N. Michigan Ave. from his own wartime utterances Phone: SUgerler 7 -1044 on the value of foreign language For Babbitt Starts Jan. 9 of programs on WPAT yesterday. SOUTHWEST BUREAU broadcasting. Fly modified his ear- Paul Girard. Manager lier comments on the matter of (Continued from Page 1) through Friday, beginning January Tower Petroleum Bldg.. Dallas. Texas foreign language programming. He will be heard from 3 -3:15 each 9. Phone: Riverside 3518.0 insisted his earlier opposition did weekday, but the new list of 149 sta- "Lora Lawton" currently heard Entered as second class matter, April 5. not raise the question of the merits tions represents an increase of al- on NBC at 11:45 a.m., EST, ends 1937, at the postoffice at New York, N V.. of foreign language broadcasting in most 100 outlets over the old hook- its present series Friday, January 6. under the act of March 3, 1879. the abstract. "Such questions cannot up. "Nona From Nowhere" was con- be determined in vacuo," he said "David Harum" now heard at ceived and will be produced by in yesterday's reply to comments by that time, will move to NBC and Frank and Anne Hummert. Duane Pope's counsel on the original Fly be heard on that network at 11:45 Jones is the agency in charge of the objection. "Here we say that in the a.m. to 12 noon, EST, Monday Babbitt account. FINANCIAL year 1949, in the New York area and (Prcew'rr 1n) i in the light of the present facilities for foreign language broadcasting NEW YORK STOCK EXCHANGE Net balanced against the present need, High Low Close Chg it is not a sound public policy to ABC 573 834 Bra subtract this particular facility from Admiral Corp. 1734 171/2 1712 14 those Am. Tel. 8 Tel. 1465'8 14611 14653 being devoted to general pur- la A . 271'1 pose service and add it to those CBS 2718 2714 "Hey, Mom, Philco 3211 32 32 1z serving the foreign -language need. RCA Common 125'e 1212 121/2 Stewart -Warner 1212 12 1212 "No amount of flag- waving rhe- Westinghouse 3134 3114 3114 toric can submerge the fact that this Westinghouse pfd 102 102 102 is a question of public importance. Zenith Radio . 3134 3134 3134 14 "Moreover. it is a question to be can I go OVER THE COUNTER by this Bid Asked determined Commission in DuMont Lab. , 1456 155/e the light of present conditions. Such Stromberg -Carlson 11 121 a determination is not faciliated by quotations from former members of the Commission. speaking under ?" Margaret Truman Fanfare wholly different circumstances. Swimming Includes ABC Promotion "The question is not that James Lawrence Fly has said about for- in (Continued from Page 1) eign language broadcasts time of war. It is what does this Commission special press conference was held That seems to be the question the baby polar bear is for the President's daughter yester- say about this concrete proposal. We say that question requires a whispering to its mother. The cub is just two months old, day afternoon at Carnegie Hall. hearing." and feels that it's high time to take the first plunge. The broadcast tonight will include Are you ready to plunge into the rich Baltimore market organ music by Nies Berger, organ- for profitable sales? There's an easy, economical way to do it, ist of the New York Philharmonic on W- I -T -H. Orchestra, selections by the Robert you know -by advertising Shaw Chorale, and the orchestra A little bit of money goes a long, long way on W- I -T -H. under the direction of Frank Black. For this is the station that delivers more listeners- per -dollar Jack Banner and Ed Grief hand- than any other station in town. led sponsor press relations for the Your Headley -Reed man will glady give you all the dope. appearance of Miss Truman. Ameri- can Oil Co.. is the sponsor. in the "MAGIC CIRCLE"

/moire Chief Engineer's ¡ob on aggressive 250 watt WIBW Rocky Mountain AEC affiliate opens De- 011/1111111 cember 31 Must be combination mon and BALTIMORE, MARYLAND hove cor. Send disc and photo with corn - picte details in application letter to Box Tom Tinsley, President Represented by Headley -Reed 294, RADIO DAILY, 1501 Broadway, N Y.C. Jhe Voice olJlan.la! TOPEKA EM LUDY, Gnrol Manager more than a million homes in the WWJ market...

For over 8% years, Detroit has had full employment, with over a million workers earning the highest factory wage rates of the five largest cities in the nation. It is this past, combined with present record -breaking automotive production figures, and a bright future, that makes Detroit a most fertile field for planting your advertising dollars. Top radio medium in this wealthy market has always been WWJ, NBC in Detroit, and most familiar letters of the alphabet to Detroit's vast radio audience. To give your product prestige plus selling impact of a ready -made audience, get your product story on WWJ -The Detroit News.

FIRST IN DETROIT . . . Owned and Operated by THE DETROIT NEWS AM-FM1 BO.< NBC AthI ote Notional Representatives: THE GEORGE P. HOLLINGBERY COMPANY Associate Television Station WW1-TV i AM -950 KILOCYCLES -5000 WAFTS FM- CHANNEL 246 -97.1 MEGACYCLES Tuesday, December RADIO DAILY 20, 1949

CHICAGO SAn fRAI1CISC0

By HAL TATE By NOEL CORBETT WALTER S. HOLDEN joined the Chicago sales offices of Seven- MILT SAMUEL, Young & Rubicam teen Magazine after four years as an publicity head in Hollywood, in account executive with the Mutual town to give press previews of "The Broadcasting System's Central Divi- Halls of Ivy" and the Skippy Holly- sion. Previously, Mr. Holden spent wood Theater Christmas program. Man .lbotil .Huuhallart, . , three years in the United States Here 'N' There . . . Arthur Hull Navy during World War II, and be- BIGTOWN SMALL TALK: Encouraged by sponsor and Hayes back from Sacramento where fore that was an account executive press reaction to his six WJZ half -hours a week. ABC is prepping an he acted as consultant to the Trade, with George P. Hollingbery Co., and additional network chore for Joe Franklin and his 25,000 nostalgic Finance and Service section of the MacFarland, Aveyard & Company, California Governor's Conference on waxings. . . . CBS huddling with Celeste (sweet) Holm for tv Chicago. a session Employment.... Lever Brothers has Dolph Hewitt and the team of of her own. . . . If Milton Berle has his way, his show will emanate signed for a participation schedule Karl and Harty, WLS stars, spent a from the gold coast next fall. . . . Harold Stein, the frenzied lens -man. on KCBS for Spry. Ruthrauff and big evening entertaining under- wires that he has to keep away from his gal every Friday. Sez she Ryan is the agency. . . Milt Tran- privileged boys and girls at the an- makes water. chel of the Hollywood office of Steve nual Hollowe'en program of Chi- his mouth And Hank Sylvern claims that Herb Shriner Hannagan in town to beat the drum is cago's Off- The -Street Club. doing his bit for the cause by sticking strictly to dry humor. . . . on Coca Cola and other radio ac- Ray Berry, the harmonica -guitar Jeff Donnell, Grace Gilhern and Eloise McEthone set as the leads in counts.... Ann Holden celebrating her . player, whose repeated success as a -The Women," which Hal Keith will direct. (None of the male faces 27th year in radio. Del guest on the WLS National Barn Courtney, erstwhile bandleader is Dance. has been added to the regu- will appear on the screen). . . . Harold Huber's "I Cover Times Sq." KPIX's new disc jockey. Courtney lar WLS talent staff. will be shown on the Chrevolet program -first of a series based on also runs an electrical business. "Mule Train" by Tennessee Ernie the adventures of a hard -boiled Times Sq. columnist. Vic McLeod is Bay Area radio and advertising (Capitol Records) is headed for the people were shocked at the untimely producing.... Joe Field new publicity director at Compton's... . Robert hillbilly hit parade, according to Ery passing of Arnold Maguire. Maguire Victor, WGN's all -night disc jockey. Merrill, the handsome baritone star, being romanced by most of the tv started here in early radio as a Ery judges this by the overwhelm- rtations since his click on guest shots around town. . . . Jimmy Blair comic, gag -man and producer. ing number of requests he's received has taken a temporary leave of absence from his vocal chores to explore since he first presented it on his 1 to television programming where he's production manager and assistant 6 a.m. show. Lever's Pepsodent Div. Lulu Belle and Scotty, Captain program director of WOIC in Washington, D. C. Reveals Agency Changes Stubby and the Buccaneers and the * * * > Virginia Hams (Otto, Jimmie James A five -hour television Christmas Party will be fea- and Tilford) of WLS spreading the (Continued from Page I) cheer at the "1949 Christmas Jam- tured on WABD Sunday, Christmas Day, for the purpose of to facilitate the servicing of accounts boree," the Phillips Petroleum Com- raising a quarter of a million dollars for the Eastern Area Sister from New York. pany's annual Christmas party for Kenny Institute. Morey Amsterdam will play Santa Claus for The Rayve shampoo account will be handled by J. Walter Thompson the youngsters in Bartelsville, Okla- the show which will run from 6 to 11 p.m. homa, December 19, 20 and 21. Company and Pepsodent Tooth * * * * Powder by Foote, Cone & Belding. If you click in television these days in a 'hot' spot, you're J. Walter Thompson will continue WOR Stages Xmas Party to service the Rayve Home Perman- made practically right away. Take Hank Ladd, for instance. Hank ent account. For City's Hospitalized stepped into Milton Berle's shoes last week and scored so well. he Tatham & Laird of Chicago have was immediately signed for a repeat shot. And that's not all. Since resigned the Jelke "Good Luck" (Continued from Page 11 that nite, he's been snowed under an avalanche of offers including: products account, but no new agen- to mark the occasion started yester- cy has been named. The resignation (1): His own TV show -(2): The Hartmans want him to direct their day at 10 a.m. and reached a climax was also because of the difficulty of with a special broadcast from th( coming musical tentatively called "In The Summer Theater"-(3): He's handling the account from Chicago auditorium of the Psychiatric Pavil- wanted by Ken England to star in the musical comedy, "He and She" - when all Lever Bros. operations are ion from 5 to 5:30 p.m. (4): He's being sought for a musical which Gordon Jenkins is readying centered in New York. More than $30,000 was contributed (5): A half -hour comedy radio show now being put in preparation during the fifth annual appeal by WOR. The fund, directed by Edythe would like him -and. finally. a major film outfit is huddling with him J. Meserand, assistant director of as this is going through the typewriter. Ladd credits all the action to news and special features at WOR, his click on the Berle show. began five years ago to buy gifts for * * * it children at Bellevue and has grown conducts woman's to the point where it is now provid- WCOP's Mildred Bailey, who a

program in the morning, is capitalizing on her piano fingering K .G ing toys and clothing for youngsters 3O in the wards of 19 Metropolitan hos- ability by MC'ing a socko disc jockey show in the afternoon, corn - 111 A pitals, three in New Jersey and bining the spinning of 78's with the playing of the 88's. The . , s inn in Westchester. Grasslands combo has caught on in Boston as welcome departure from the FEAtU RES Mayor William O'Dwyer. in a spe- 2 p.m. pISiNGU1SHED cial recorded message, Dr. Marcus usual femme gab -fest that the housewives expect at Kogel, commissioner of hospitals * * * * Acting Mayor Vincent Impelliteri THEY SAID IT: Color television hasn't got the TV sponsors JEWISH and Theodore C. Streibert WOR half as worried as off -color video. -Nick Kenny.... Frank Sinatra, who A t4,11% president, were among those who C took part in the broadcast. has a cigaret sponsor. got a bad throat and was just ordered to give A

up smoking. --Earl Wilson.. . . In New York City, we now have a law i if to allowing your landlord to raise the rent he permits you install a / K A , R tv aerial. Hmmm. Teevee sure HAD a great future. -Walter Wincheil. TWoYA11s NTA NTEI) r o Combination man with car wanted by * * * * VED wester,, network station. Disc required. MAIN STREET SEEN -ery: Bobby Clark chatting and moke first letter complete. Send ph,to with an old -time trouper in front of the Palace -a scene that t 1 Wr,te Bo, 295, RADIO DAILY, 1501 Broad- O . . . Well- dressed Boris Karloff, the way, N. Y C Looks like an old snapshot. :11.13IsvIs5teb:?Iiii4:1:817t.tisr 4E 6 SL boo brummel, sipping a demi -tasse at the Fireside Inn. HENRY NEENEIELD, Mg Director 14.r.I9 Over 500 have already subscribed to the

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The eagerly- awaited ALL -RADIO PRESENTATION film is almost ready for release -ready to sock home its mes- THE ALL -RADIO PRESENTATION sage throughout the length and breadth of America, sell - ing Radio to all types of advertisers everywhere. The official preview will be February 1, with nationwide release tells Radio's unique story to all adrer- on February 15. tisers on a scale that no one station or So if you haven't subscribed -as 500 already have -note that this is the LAST CALL! Only subscribing broadcasters network ever could. will he able to present this convincing. fact -filled motion picture, different from anything ever prepared before -a film that actually shows Radio at work selling goods! shorts how Radio helps build and main- The closing date for all subscriptions is February 15. Cost tain good business in the smallest as well is low in ratio to your station's billings, and you'll have available three different editions on 16 nun. sound film as largest of communities. (or 35 nun. if desired): * a 45- minute edition that puts the full story of Radio demonstrates rt'ltttt a money -.caring bay before any audience of businessmen, up to the topmost Radio is. management. right in your own community. * a 20- minute version for showings at sales meetings, and business organization luncheons such as Chamber of stresses the enormous size of the Radio Commerce, Kiss-aids. Rotary, etc. audience and the intensity of its listen- * a20- ntinuteeducational edition for showings at schools, P -TA. meetings, women's clubs, etc. ing attention. Radio has kept silent about itself long enough. Join the chorus. Speak up and help ALL RADIO sing ALL the sells Radio as the most practical tray of praises of America's greatest advertising medium. Send in the coupon right away for complete details on how YOU reaching more customers at less cost. can join the rest of the industry in benefiting from the All -Radio Presentation.

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TI11: COMMIT'T'EE- Gordon Gray, WI I', Chairman - Maurice I1. send me further details an haw I can subscribe at once. Mitchell, IiAB- IIerhert I,. Krueger, \\TAG, Treasurer- Eocene S, Thomas, R 01C- 1,eonard Asch, \\ IiCA -Ellis Attcrberrs, KCKN- Name_. Lewis Avery, AveryKnodel -\\ ill Iiailin,'l'BA -Bond Geddes, IIMA -Ivor Kenn a),AIIC- 11arrs Maizlísh,KF\\ 11- 1b.11. DIcGill, West - Station inghouse Stations -Frank l'ellegrin, Transit Radio, Inc.- Victor M. Ramer, R. 11. i Iae - Ilanque E. Ringgold, Edward l'etry St Co.- Address Irving Rosenhaus, \\ AAT - F. E. Spencer, Jr., Ilollinghery Co. - George Wallace, NBC-Ralph Weil, WOV. City State 6 Tuesday, RADIO DAILY December 20, 1949

Court Test Planned NETWORK SONG FAVORITES Nets Make Available The top 30 songs of the week (more in case of ties), based On Transit Radio Issue on the copyrighted Audience Coverage Index Survey of Political Air Time Popular Music Broadcast over Radio Networks. Published

(Continued from Page 1) by the Office of Research, Inc., Dr. John Peatman, Director. (Continued from Page 11 comfort and convenience is not im- Survey Week of December 9 -15, 1949 of the Senate, will speak one week paired and that, in fact, through the TITLE. PUBLISHER later, December 30, at the same creation of better will among pas- time. sengers, it tends improve A Dreamer's Holiday ShapiroBernstein to the con- "Cross - Country, Cross - Section" ditions under which the public ride." A Thousand Violins Paramount will be the title of the Democratic There was some question even Ain't She Sweet presentation over ABC on January yesterday about the extent to which Advanced Libbidi Bobbidi Boo Walt 4 from 9:30 to 10 p.m. (EST). Wil- "better will among passengers" re- Disney liam Boyle, Jr., national Bye Bye Baby party sults from the FM service, but offi- J. J. Robbins 6, Sons chairman will open the program in cials of the Capital Transit Company Crocodile Tears Johnstone- Montei Washington.' Rep. John McCormack and WWDC -FM, which originates Dear Hearts And Gentle People of Massachusetts and Senator Lucas the service on contract with Transit E H. Morris Don't Cry Joe Harms will speak. Radio, were delighted by the appar- Gov. Paul Dever of Massachusetts ently unanimous decision of the Festival Of Roses Witmark will be heard from Boston and three -man body. Happy Times Harms Jonathan Daniels will follow from An adverse decision would have Hop Scotch Polka Raleigh, N. C. From Springfield, been very surprising, however, in Cromwell Hush Little Darlin' Michael Illinois, Gov. Adlai Stevenson will view of the Commission's past rec- talk over the farm program. The ord of compliance with transit com- I Can Dream Can't I Chappell program will end in Washington pany demands. Indicative of the way I've Got A Lovely Bunch Of Cocoanuts Cornell with Vice -President Alben Barkley a large segment of Washington summing up the position of his views the decision was the treat- Jealous Heart Acuff & Rose Johnson Rag Miller party. ment of the story in the Washington On January 11, the Republican Times has Last Mile Home -Herald, which the largest Leeds party will be given the 9:30 to 10 circulation of any local paper. Be- Mule Train Walt Disney p.m. slot for their views. No for- low the banner announcing that Old Master Painter Robbins mat on the show has been released Transit Radio had been approved as yet. was a drop -head reading "fare River Seine Remick boost, service cut to follow." Room Full Of Roses Hill á Range The decision was based primarily Rudolph The Red -Nosed Reindeer St. Nicholas Hughes Takes New Post upon a convincing showing by the Lawrence M. Hughs will rejoin Transit Company that safety of op- She Wore A Yellow Ribbon Regent the Bill Brothers organization, New eration was not impaired by the ra- Slipping Around Peer York, on January 1 as special fea- dio installations. Over 200 vehicles Some Enchanted Evening Chappell ture editor of Sales Management Magazine. are now equipped, with a total of That Lucky Old Sun Robbins 1,500 installations planned. The PUC accepted also the Transit Toot Toot Tootsie Goodbye Feist Company argument that opposition's 'Way Back Home Bregman -Vocco -Conn claims to the protection of the First Why Was I Bom Chappell Amendment to t h e Constitution Younger Than Springtime Chappell against the deprivation of "freedom to listen or not to listen" are without SEASONAL CHRISTMAS SONGS merit. In addition, opponents argued All I Want For Christmas Is My Two Front Teeth Witmark that the use of radio on public Christmas Song Burke 6 Van Heusen vehicles "takes the private property Here Comes Santa Claus Western Music of riders for private use in violation of the Fifth Amendment." Let It Snow, Let It Snow, Let It Snow E H. Morris The Commission stated that it was Little Jack Frost Get Lost Henry Spitzer considering the matter solely in the Santa Claus Is Comin To Town Feist light of "public convenience, com- White Christmas Berlin fort and safety," and that its decision was based upon matters "more tan- Winter Wonderland Bregman -Voceo -Conn gible than impassioned pleas which You're All I Want For Christmas Porgie reflect personal feelings either in TELEVISION engineers call Disney favor of or against radios in trans- A Dream Is A Wish Your Heart Makes Walt this Pattern" of portation vehicles." Daddy's Little Girl Beacon the "Test Although during the hearing PUC Dardanella Fred Fisher WMAR -TV. Chairman James Flanagan had ruled out public opinion polls on Transit Echoes Laurel Radio popularity as immaterial, the Envy Encore Set-owners call it a sure decision yesterday included the re- Happy Valley Sanson identification of finest in tele- sult of a survey conducted here in I Wanna Go Home With You Paxton October by Edward G. Doddy & vision entertainment. Company. Results showed 93.4 per I Want To Wish Ycu A Merry Christmas Republic cent of those questioned not opposed I Want You To Want Me To Want You Mills Businessmen are discover- to transit radio-76.3 per cent in Just A Kiss Apart J. J. Robbins & Sons favor, 3.2 per cent undecided and Let's Harmonize Saintly -Joy ing that it means the best 13.9 per cent with no strong feeling either way. Meadow's Of Heaven Laurel buy in television in Maryland! Merry Christmas Waltz Advanced WANTED My Love Loves Me Famous My Street Campbell SECONDS COMM'L SPECIALIST Someday (You'll Want Me To Want You) Duchess WMAR -TV Adv. Mgr. to buy time, Souvenir Beacon write commis for mail The Sunpapers Station 8 phone response. Stay Well Chappell Box Jí293 There's No Tomorrow Paxton MD. RADIO DAILY Where Are You Blue Eyes Knickerbocker CHANNEL 2 BALTIMORE, 30 1501 Broadway, N.Y.C. tEL

Section of RADIO DAILY, Tuesday, December 20, 1949 - TELEVISION DAILY is fully protected by register and copyright TV IN MEXICO GETS GOVT OKAY Import -Limit On Receivers To Be Fixed By Law; TELE TOPICS Azcarraga Has Plans For Video-Theater Circuit WPIX To Broadcast To Help In Paying The Bills For Tele Production Marathon Benefit AWISE- CRACKING private eye who (Continued from Page 1) cheerfully gets the villain despite a ators who can comply with the establishing a chain of television An all -star marathon program to bashed -in head is the central figure of raise funds for the "TV Detective," a Washington origination Mexican communications law and theaters which will be served by the United Hospital recently added to the NBC web. The only will also fix the number of televi- transmitter. These theaters, charging Fund will be aired by WPIX begin- difference between the show's hero, sion receivers which may be import- nominal admission, will make avail- ning at 6:45 p.m. Christmas Eve. named Steve Black, and the private eyes ed during 1950 able to the masses TV programming Program will continue until at least who and 1951. The in the comfortable surroundings of midnight and may run longer if operate in countless other Class D contributions to epics is that Mr. Black is unseen, his per- quota for im- modern movie theaters. He has al- the fund continue ported TV re- ready completed a theater building to arrive beyond that time. r son being occupied by the subjective cam- Art era. Use of this technique adds nothing ceivers will especially constructed for television Ford will emcee the show. probably be set with a number of food, drink and Talent lineup will include Peter to dramatic quality and because it is not Lind Hayes employed with great facility it makes next month. other novelty concessions. Revenue and Mary Healy, Lionel Two leaders from the concessions, Don Emilio Hampton and his band, George things rather confusing at times. But the Shearing, Eddie Condon, main faults of the show were the script, in the Mexican points out, will help pay the bill for Eddie Pea- body, Joan Morgan and the cast of which a radio and televi- TV production and programming. was as trite as only bad who- "Born Yesterday." Ed dunit can be, and the acting, which was sion fields are The Azcarraga plan for TV thea- Sullivan and reported ready ters is result of an economic study Jimmy Powers will interview visit- on just about the same level.... Action ing celebs. is stopped just before the denouement to to launch new of TV potentials in Mexico, He be- Bank of 20 telephones, give three "guest detectives" (last week stations. Emilio lieves that the families who can af- staffed by Azcarraga, who ford a receiver are limited in num- models and showgirls, will be in- a judge, a Congressman and an Assistant stalled to handle contributions to the Secretary) an opportunity to guess the AZCARRAGA heads the radio bers and that theater TV will bring and movie in- the sight and sound media within benefit. outcome, but neither the winner nor the dustry here, others are given a chance to explain their expects to complete his the reach of almost everyone. From TV station installations by Septem- an advertiser's point of view, Azcar- choice. . A Leon S. Golnick package, Shows, Comm'ls Good, program is produced by Vance Hallack. ber. The second station, sponsored raga is certain that the theaters will by Guillermo Gonzalez Camarena, bring the sponsors a greater audi- Miami Survey Reveals Mexican TV inventor, expects to be ence than could be procured WONDERFUL THING happened in ready to go on the air the second through private reception in the Miami -More than half (53 per Akron, Ohio, last week when TV week in February. A third group is homes. cent) of the set owners responding also solved a big City Hall mystery -"Where's reported readying a TV station Azcarraga is expected to make an- to a survey by the University of Mayor Slusser ?" Seems His Honor, Charles for launching during the coming other trip to the States in February Miami Radio and Television Depart- year. E. Slusser, went on a trip and the few at which time he will consummate ment, believe that "all things con- persons who knew where he had gone re- Azcarraga's plans for launching a his plans for equipment. In the sidered" the output of WTVJ, this fused to comment, except to say he was TV station are being watched with meantime he has sent TV tech- city's only station, is "good." Only out of town. If the Mayor wanted to much interest. Don Emilio, who has nicians to New York and Hollywood seven per cent thought it "poor." TV keep the fact that he was in New York made a close study of TV operations to get practical experience in the had been seen elsewhere by 44 per a secret, he never should have attended in the United States, has plans for new art. cent. the "Voice of Firestone" show -the cam- Asked what they thought of com- eras picked him up sitting in the front mercials, 86 per cent answered row. Commented the mayor's secretary: Raytheon Denied More Time "good" (56 per cent) or "fair" (30 "Everybody in Akron must have been per cent). Only 13 per cent thought watching television Monday night. We got them "poor" (8 per cent) or "irrita- hundreds of calls from viewers letting us To Build Its Video Station ting" (5 per cent). More than half know where we could find the mayor." of the respondents said they were Former Hit Parade singer Bill Har- satisfied with the present operating Washington Bureau of RADIO DAILY theon "has not been diligent in pro- rington debuts a semi -weekly show of his hours of the station. Washington - Throwing a third ceeding with the construction of its own over WOR -TV tonite.... John Mc- channel Questioned on amount of viewing, Gowan, president of Hollywood Television open for competing appli- proposed television station and was cations in the Boston area, the FCC not prevented from completing con- 55 per cent reported seeing all the Productions, will be a candidate for Con- yesterday announced it has refused struction of such station by causes programs and 90 per cent reported r gress as representative from the 13th dis- to WRTB viewing two or more hours per day. trict of New Jersey. grant the application of not under its control or by other for an extension of completion date. matters sufficient to justify a third 87 per cent said they watch TV In effect, the Commission retires the extension of its construction permit." every night. About three quarters owned their sets before July of WALTER THOMPSON planning news- license -which CBS hack; contracted Channels 2, 4, 7, 9 and 13 were ori- had this and 95 cent of sets paper and magazine campaigns to to purchase from the Raytheon ginally proposed for year per all ., tie -in Boston, but in were purchased locally. with a new series of six Lever Brothers Corp. as part of a deal including July it was proposed by the Com- commercials to be aired on "The Clock." physical equipment at an overall mission to cut this allocation to Produced by United World Films, the one - cost of $242,000. channels 2, 4, 5, and 7. WBZ -TV is Two WJZ -TV minute spots feature six Universal- Inter- Technically, what the Commission now on channel 4 and WNAC -TV Renewals national femme stars plugging Lux soap. did was deny Raytheon's request on channel 7. WRTB holds a con- For "Market Melodies"

. .. Omitted from yesterday's column be- for extension of the completion date struction permit for channel 2, cause of space limitations were predictions from January 16, 1948, to July 16, which will now revert to the Com- Two of the initial sponsors on for 1950 voiced by Jerry Danzig, of CBS, 1948. Hearing was held on this ap- mission for reassignment. WJZ -TV "Market Melodies" day - at the ATS meeting last week. The things plication in February, 1949. In June In its decision, the FCC bore down timer have signed 13 -week renewals to watch for in TV, Danzig said, are more of this year hearing examiner Hugh heavily on its contention that Ray- for four weekly participations in the lower cost shows; development of day- 13. Hutchinson recommended a theon's financial difficulties cannot show. Pacts were signed by Stahl - time programming; emergence of the big - grant of the extension, but a- tougher be considered adequate reason for Meyer Co., through Maker agency. name personality, and decline of the gim- FCC policy is now in force. the failure to construct the station and Hills Brothers, through Blow mick stanza. The Commission found that Ray- on schedule. Co. Tuesday, December RADIO DAILY 20, 1949 New FM Music Service C0115T-TO - C0115T Being Launched By Field' AGENCIES WRC Shifts Hunnicutt THE NORGE DIVISION of Borg - Washington, D. C. -Radio listeners (Continued from Page 1) Warner Corp., Detroit, has named v;ho used to spend their pre- break- area and that other deals for other material from subscriber's receivers Duane Jones Company, Inc. as its fast minutes listening to Mike Hun- areas are rapidly being consumma- so only the music is received. This advertising agency for the entire nicutt now find that they'll have to ted. Each FM franchise granted in- supersonic control circuit also per- line of Norge Home Appliances. The change their eating habits or merely cludes a complete operation service. mits various on and off services as agency plans to use package-goods settle for a midnight snack if they Lane said that this service assures desired by the subscriber. Since out- techniques as traffic builders in the want to enjoy Hunnicutt humor, successful operation with reduced standing tonal quality is necessary, appliance business. They will gear hearsay and harmony. Mike and his overhead and eliminates costly ex- Functional Music uses only specially appliance advertising to the retail piano, after years of early morning periments. Included among the fran- designed equipment. level. broadcasting, have moved to station chise services are the supply of pro- Functional Music also manufac- WRC for a night owl show 11:30 gram material, sales techniques, tures FM signal controlled receivers DANCER - FITZGERALD - SAM- p.m. to 12:30 a.m. nightly except technical helps, bookkeeping sys- for store broadcasting services. One PLE, INC. paid their traditional Sundays. tems and exclusive territorial rights chain store broadcast service, oper- Christmas bonus yesterday. Certifi- to their special equipment. ating in almost 300 grocery super cates of membership in the com- Judge Honored On WDRC has pany's r et i r e m e n t profit- sharing Leasing For A Year markets, been using equipment Hartford, Conn. -A testimonial designed and built by Functional plan were also distributed at the dinner for one of its charter mem- WJJD and WFMF have been leas- Music engineers for almost a year. same time. bers brought the entire membership ing special FM receivers to sub- A new receiver, called the Adcaster of the "Needle Club," WDRC or- scribers for almost a year. After ex- Model 617. enables as many as six THE S.S.S. COMPANY, maker of ganization, to a local banquet hall. haustive tests it was felt here that independent chains to operate an appetite tonic, to Henry Kaufman Judge Charles E. Mahoney was hon- such a service. offered to business through one FM station. All com- & Associates, Washington. D. C. ored by Democratic state leaders, in- firms at low rental rates. would re- mercials are boosted in volume Newspapers, radio and merchandis- cluding Gov. Bowles, at the dinner. sult in a mass market. So. Field En- through voice emphasis circuits. ing support is planned. The 30 "Needle Club" members at- terprises has now decided to con- Many Firms Subscribe tended the affair, and a gift was solidate the facilities of the manu- Included among the nearly 100 in- HUBERT FLORY has joined the given to Mahoney at the dinner by facturer of signal controlled FM re- stallations already in service in Chi- copy staff of Brooke, Smith. French the club president. Jack Zaiman. ceivers and their special musical cago are beauty shops, stores, res- & Dorrance, Inc. He was formerly "Needle Club" commentator on sales research staff into the new firm taurants, factories and offices. The with BBD&O. WDRC. of Functional Music Inc. In the Chi- Marshall Field local FM outlet, 100 cago area almost installations WFMF, has made no substantial JULES LABERT and BOB KIR - Local Jackpot Winner are already in service. changes in its program schedule. SCHBAUM have joined the Casper A Marshall Field spokesman said Hartford, Conn. -Dominick Gagli- The station, which is on the air Pinsker advertising agency as radio that Functional Music can compete daily from 8:00 a.m. to 2:00 a.m., has directors. Labert has an extensive ardo, a local man, recently Avon $18,- with existing wired music services 000 in prizes on the CBS "Hit the always been programmed separately background In mall -order radio; at only one -third to one -half the from its AM sister, WJJD, with Kirschbaum was formerly radio - Jackpot" program. The local CBS cost. He contended that wired music outlet, WDRC, has wire record of WFMF concentrating strictly on television d i r e c t or of Shappe- services are limited because rates news and music. Wilkes. Inc. the presentation of one of the gifts are based on length of wire lines. to Gagliardo, a brand new DeSoto, Through the use of FM, the area qro1i 7: 7: 7; ááá:)w %á,:s3;áäá:áäKá:°:rááááá` for broadcast on "The Old Record serviced is limited only by the cov- Shop." erage of the FM station. To achieve this "wired music" effect at cheaper cost, a high quality FCC Minimum -Time Rule receiver is used with a supersonic RADIO EXECUTIVES CLUB Draws FM Stations' Fire control circuit. This control circuit, keyed from the FM station. elimin- (Continued from Page 11 ates commercials and other voice OF NEW YORK would Lions. The new proposals a number mean "too much of an additional only by having substantial burden," the Commission was told of stations on the air in each corn - 2111.4 parts of the munity, some of which provide a by broadcasters from all program service not available on country. AM stations. It is believed that the GALA CHRISTMAS PARTY KJBS. San Francisco, related that if its FM affiliate has been on the air proposed amendment. adopted, with separate program- will force many FM stations to three years. cease operation, discourage the filing THURSDAY, DECEMBER 22 ming and separate transmitter loca- new stations. and tion -and has an operating deficit of of applications for Construc- discourage separate programming $84,365 through October. by FM stations and, through eco- tion cost was about $50,000. GRAND BALLROOM past and nomic pressure, force duplication of "Based upon experience the AM programs on the FM opera- upon the impact of TV," it told the tion: ROOSEVELT Commission. "there is no reason to were recorded HOTEL expect the revenue of KJBS -FM Other objections in the foreseeable from WHBS, Huntsville. Ala.; WBJS. will increase Winston -Salem, N. C., and WAAF, future." Chicago, all operating FM affiliates TrfaZ On the other hand, the station op- with transmitters. erators "have not lost their faith in separate FM broadcasting, despite the lack of PRIZES! FUN! ENTERTAINMENT! public acceptance and the heavy losses incurr$d." they said. "In their ABE BURROWS, CBS STAR, WILL EMCEE. opinion, FM can advance and grow WBAL ADMISSION, $3.00 for members, $3.75, non- members. W;tNI'ID Ex,cricnccd salcsmon with car. ABC of- mean4 iteS ine44 NO TABLES RESERVED! FIRST COME, FIRST SERVED! foliate in 'rod Rocky MounM,n secondary market. Photo required with complete reseme Write Box 296, RADIO DAILY, DOORS OPEN AT NOON ISO) Broad -ay, N Y C The National Daily Newspaper of Commercial Radio and Television

VOL. 49, NO. 54 NEW YORK, WEDNESDAY, DECEMBER 21, 1949 TEN CENTS

fegt ígbe5 for a jiiierrp (Ijrítmag anb a liPPPP Pew dear 2 RADIO DAILY Wednesday, December 21. 1949

COMING AND GOING *

Vol. 49, No 54 Wed., Dec. 21, 1949 10 Cts. KEN BANKHART, news commentator on ROBERT RIDDER, general manager of KILO NBC, is visiting with his father in California Grand Forks, N. D , in town this week for JOHN W. ALICOATE , , Publisher He plans to remain on the West Coast until conferences at the offices of CBS, with which Jon 28 the station is affiliated. FRANK BURKE Editor IRVING R ROSENHAUS, president and gen - RALPH B AUSTRIAN, television consultant, MARVIN KIRSCH : Business Manager crol manager of the Bremer Broadcasting on Monday will leave for Hollywood, where Published daily except Saturdays. Sundays Corp., owner- operator of WAAT, is vacationing he will make a special survey and investigation and Holidays at 1501 Broadway, New York, ín Miami. He'll be bock in New York Jan. 9 for H. Peter Rathvon, former president of (18), N. Y., by Radio Daily Corp., J. W. RKO Radio Pictures and Radio Keith Orpheum Alicoate, President.and Publisher; Donald M VICTOR C DEIHM, president and general Corporation. Mersereau, Treasurer and General Manager; manager of WAZL, Hazleton, Pa., and MRS. Marvin Kirsch. Vice -President: Chester B. DEIHM, were in New York yesterday Mrs. BOB HAWK, star of "The Bob Hawk Show" Rahn, Vice -President; Charles A. Alicoate, Deihm had been chosen by officials of the on CBS, accompanied by his mother, tomorrow Secretary. Terms (Postage free) United Lehigh Valley Railroad to christen the "Hazle- will leave the West Coast for Honolulu, where States (other than California) $10.00 one ton," one of the rood's four new Deisel -pow- they'll spend o year -end holiday. They'll be year; California, $15.00. Foreign. $15.00. cred tugboats back Jan. 3 Address all communications to Radio Daily. E. MORSE, who conducted a JOSEPH MOSS, president of the advertising 1501 Broadway. New York (18), N. Y. CARLTON pre -Christmas campaign for clothing and toys agency bearing his name, is spending three Phone Wisconsin 7 -6336. 7.6337. 7.6338. Cible address: Radaily, New York. for European war orphans on his "I Love a weeks in Florida. Mystery" program over Mutual, tomorrow will WEST COAST OFFICES fly to Rome to distribute gifts at Italy's larg- PAUL "REQUESTFULLY YOURS" BRENNER, disc Allen Kushner, Manager est orphanage. Jockey on WAAT, left Monday for Holly- wood, where he will be of Frankie 6425 Hollywood Blvd. Phone: Gladstone 0436 guest Laine FRED BERNSTEIN, soles manager of WTTM, and Mercury Records. Paul was the winning WASHINGTON BUREAU Trenton, N. 1 , in New York for conferences deeloy In the latest Frankie Laine promotion Andrew H. Older. Chief 6417 Dahlenega Rd. with station reps He'll be back Jan. 2 i Phone: Wisconsin 3271 CHICAGO BUREAU Hal Tate, Manager. Bread Documentary Set Will Premiere New Show 612 N. Michigan Ave. Phone: SUperlor 7.1044 Bread will be the subject of an Peg Lynch and Alan Bunce will premiere their new "Ethel and Al- SOUTHWEST BUREAU hour -long documented drama over Big Treat Paul Girard, Manager CBS on Dec. 30 when the web pre- bert" show on ABC, Monday, Jan. Tower Petroleum Bldg in 16 at 8 p.m. (EST) it was announced Dallas. Texas sents "The Rising Wonder" con- Phone: Riverside 35111 -I junction with the 25th Anniversary yesterday. The program was for- Andy, the little Orang -outang Entered as second class matter, April 5, of the Continental Baking Company. merly heard as a five -a -week fifteen from Borneo, is celebrating his 1937, at the postoffice at New York. N. Y.. The script has been prepared by minute show but will be stream- second birthday by eating a fa- under the act of March 3, 1879. Robert Louis Shayon, and Mark lined to a weekly half -hour produc- Stevens will narrate. tion for the Jan. 16 premiere. ABC vorite American delicacy - a Program will feature. in person, will preview the show's new format vanilla ice -cream cone. The way I Ray Stritzinger, president of Con- on Christmas Eve at 9:30 p.m. over Andy's gobbling up that cone, tinental, and Lee Marshall, chairman the full net in a special holiday you can bet he's enjoying the company. his FINANCIAL of board of the baking broadcast. big treat. i ' tn , ,,,,r,,-, ^ m - NEW YORK STOCK EXCHANGE There's a big treat in store for Net radio advertisers who are inter- High Low Close Chg 1/2 ested in the Baltimore market. ABC 834 838 830 - Admiral Corp. 173.8 17 l73á - is That treat is station W- I -T -H, Ave Tel 8 Tel. 14612 14578 146 - Si the BIG independent which treats CBS A 2738 27 27 - 14 Big Apple you to more listeners -per-dollar Phdco 3218 3134 32 RCA Common 1258 1238 1258 l. than any other station in town. RCA 1st pfd 7214 7214 7214 ts This year in Massachusetts, "Apple \\'eek" proved W -I -T -H carries your message -Warner 1238 12 1218 Stewart a huge sales -success. Mildred Carlson's "Honk to 92.3% of all the radio homes Westinghouse 313. 31 3118 - yí Westinghouse pfd. 103 103 103 1- 1/4 Forum" (\\'B7.\ \'B %A, 9:30 A sI., Monday - in the Baltimore trading area. Zenith Radio 32 32 32 - 3/4 Saturday) helped make it so. Writes the executive NEW YORK CURB EXCHANGE That means you can do a LOT Hazeltine Corp. 161/2 1672 1/4 director of the Massachusetts Development Com- 161/2 - with a money on Nat Union Rodio 258 212 21/2 - 3/s mission: "Your broadcasts have done a first -rate LITTLE OVER THE COUNTER job for our fine apple crop." \\'rites a state Depart- W- I -T -H. So if you're looking Bid Asked for low -cost results, call in your DuMont Lab, 201/4 211/4 ment of Agriculture official: "Much of the credit is Stromberg -Carlson 11 121/4 due to Mildred Carlson and \\'BZ." \\'rites an Headley -Reed man for the whole -T executive of the New York & New England Apple W -I -H story. Nat Caniglia Institute: "Best of any year to date, thanks to your Nat Caniglia, 54, proprietor of the effort." Paramount Building barber shop For a pippin of an increase in your New England and widely known to New York radio and theatrical people, died sud- sales, start using the "Home Forum" now ! Check denly from a heart attack yesterday \\'BZ or Free & Peters. AM FM in his home at 89 -10 Northern Boule- vard, Jackson Heights. Funeral will probably be held Saturday from the BOSTON Conway Funeral Home, Northern wBz Boulevard and 83rd Street, Jackson 50,000 WATTS Heights. r NBC AFFILIATE

WESTINGHOUSE RADIO STATIONS Inc KDKA WOWO KEX KYW WBZ WDZA WBZ -TV National Representatives, Free 8 Peters, except for WBZ -TV; WITH for WBZ -TV, NBC Spot Sales Baltimore 3, Maryland PORTLAND, ORIiON TOM TINSLEY, President Represented by Heedley-Reed APIIIIATID WITH NBC . 5 e44e141NTsb NATIONALLY BY IOWAae PS w Our man Jamison is a character...

By this we don't mean that Mr. Jamison is the sort of fellow who panics the office by returning from lunch with a lamp shade on his head... (although, of course, he likes a good joke as

well as the next man) .

What we do mean is that Jamison is an invention of our imagination ... based on our many years of successful experience as broadcasters' representatives. (We thought we'd better mention this, because we've received quite a few phone calls for Mr. Jamison since we started him off at the first of the year).

Jamison is really a composite of the qualities that make the services of Weed and Company so valuable. He serves both ways. He serves the men who provide radio and te'evision facilities... he serves the men who advertise over them ... and he does both superlatively well.

That makes him a symbol as well as a character, we figure. Anyway, we're mighty proud of Mr. Jamison and the qualities he represents. And we want to say so now, at the end of his first full year with Weed and Company.

This is a most appropriate time to say

one other thing, too .. . A VERY MERRY CHRISTMAS to all our good friends among the broadcasters, advertisers and agency men of America.

and television station representatives eeradionew york boston Chicago detroit an d company san francisco atlanta hollywood "k VA H k

IA VA i IA W IA W

VA aPA M

0 A H o Wednesday, December 21, 1949 5 RADIO DAILY XMAS PROGRAMMING IN SPOTLIGHT

Indies Featuring Beamed To Antarctica Yuletide Schedule Special Xmas A New York -Paris Christmas celebration for a group of French ex- Announced By plorers in the Antarctica has been planned by the French Broadcasting Programs System for this Friday, December 23. The short wave broadcast will Networks -famous French singer, Edith Piaf. spotlight a song by the internationally The With the majestic "Halle- A conversation between Paris and the explorers revealed that they four major networks had a yen to hear Miss Piaf and that if they had time to write Santa, are devoting their entire pro- lujah" of Handel's Messiah, include the request in their letters. The party will be in un they would gramming of next week -end with the choruses of - Antarctica until at least January 1951. counted voices, with the sim- to Christmas inspired special ple story of the Christ child broadcasts or to holiday cued - Christmas, 1949 - will be tie -ins on regularly scheduled heralded by New York City's Mutual Wk.'s Billings Educational Series programs, a RADIO DAILY radio stations. Yuletide carols round -up of Yuletide pro- and stories have already filled gramming revealed this week. the air waves this week, but Close To $3,000,000 Planned By WHOM Noted British scribe, Charles (Continued on Page 6) (Continued on Page 14) Two and three -quarter hours of An educational experiment in network time, approximating $3,000,- Americanization training will be 000 in new business billings have started in mid -January by WHOM Suggests Changes Theater -Tele Hearing been signed by Mutual within the in cooperation with the New York past week, it was revealed yester- City Board of Education, Gene day. In addition, the web recently Pope, Jr., v -p and general manager In CBC Financing Seen Early Next Year announced more than $2,000,000 in of the station announced today. year -end renewals. The multi - lingual station will urge its listeners to enroll for a ser- Vancouver, B. C. - Financing of Washington Bureau of RADIO DAILY According to a network spokes- the CBC from Federal which now ies of 12 evening sessions to be con- grants in- Washington -Reports here are to man. Miles Laboratories, stead of from license fees and ad- the effect that the FCC will try sponsors "Queen For A Day," has ducted at the WHOM studios. Class- vertising a five - room instruction will be supple- revenue has been suggest- early next year to call its hearing signed to bankroll daily, ed by William times -a -week segment of "Ladies mented by a weekly broadcast. The Guild of Lethbridge. on the question of providing chan- Alberta, chairman of the Canadian nels for theater television. (Continued on Page 14) (Continued on Page 12) Association of Broadcasters. During the past weeks the belief In an address to the Advertising has been that the Commission has ABC Expands Script Staff Nine CBS Programs and Sales Bureau of the Vancouver planned to announce the hearing -TV Board of Trade, Guild, manager of before the end of the year, and For AM Programming In Top 15 Hooperatings station CJOC in Lethbridge, propo- this belief now appears to be well- sed that the annual Federal grant he founded. ABC's trend toward increasing CBS shows hold nine of the top 15 advocated be fixed for ten -year While it still is not likely that the development of house - built evening spots in the Hooperatings periods. He said it shows for and TV has resulted, would then meet the Commission, with its present radio for the week of December 1 to 7, a the CBC's needs, it was in an allow for proper heavily -loaded schedule, will be learned yesterday, ex- Hooper release showed yesterday. development and keep the CBC free able to take up the question of pansion of the script and program Jack Benny was in the number one from political influence. At the same promotion division of the web. spot with a 26.6 rating with the Ra- (Continued on Page 15) time, a regulatory body independent Three senior writers, Louis M. dio Theater second at 22.0. Both are Heyward, Vera Oldham and Michael CBS programs. (Continued on Page 12) O'D. Wedding On MBS Sklar have been signed by ABC as Fibber McGee & Molly on NBC senior writers and Arlene Wood were third with 20.4, with Arthur Economic Progress Review Inside, Outside Church joins the web as a junior writer. Godfrey's Talent Scouts at 19.7 and Heyward was formerly script edi- My Friend Irma at 19.3 filling out Featured By Adv. Council "Mutual Newsreel" scored a news tor for Associated Press' radio divi- the first five. Others were Bing beat last night when the program sion and has received credits on a Crosby, 19.2; Bob Hope, 183; Mr. A review of progress made under broadcast an exclusive radio on the number of network programs; Chamelon, 17.4; Amos 'n' Andy, 17.3; the American economic system since spot description, both from inside 1900 and ways to continue progres- and outside the church, of the wed- (Continued on Page 12) (Continued on Page 14) sing are the keynotes of The Adver- ding ceremonies attendant to the tising Council's American Economic Mayor O'Dwyer - Sloane Simpson System Campaign Guide for 1950. nuptuals. Christntas Theme Dominant Pointers f o r advertising cam- Doug Silvers, WIRA, Fort Pierce, paigns on the American system are Fla., newscaster, arrived at the included in addition to a booklet on Stuart, Fla., church early yesterday In Holiday TV Programming the Miracle of America. The latter morning and set up his equipment (tape recording stuff) outside and (Continued on Page 14) inside the church. When hizzoner The story of Christmas, its reli- the National Press Club chorus and gious services and music, its legends the Marine Band. (Continued on Page 14) and literature, will provide the basic Special Christmas Eve programs material for virtually every televi- on NBC will include "According to Musical Innovation sion program on the air during the Joseph," a dramatic re- enactment An innovation in the playing Distinction holiday season. of the story of the Nativity. Pro- of Yuletide carols will be aired Mrs. William O'Dwyer, until An outstanding TV highlight of gram will be aired from the web's by NBC's Friday p.m. "News yesterday New York fashion con- the Yuletide will be President Harry studios and will be integrated with Of The World" when the web S. Truman's Christmas message to a pickup outside St. Patrick's Cathe- picks -up, from York, Pa., Karl sultant Sloane Simpson and now the the wife of New York's Mayor, nation and the tree -lighting dral in New York. Immediately Alex Smyser's rendition of "Joy ceremonies on was yesterday designated "Hon- the White House after, the net will air a special show To The World," "Silent Night" lawn, which be orary Queen of All will carried by all titled "Christmas Eve In Bethle- and "Away In The Manger." America" networks. While the cameras pick hem," by emcee Jack Bailey of Mutual's a WPTZ origination from Smyser, who has been doing it up the scene in Washington, the Bethlehem, Pa. Program will infor twenty -five years, will play "Queen For A Day" show. Bailey President's voice will gifted the lovely Mrs. O'Dwyer be piped in clude a processional and choral ser- the three hymns on the factory over the picture from Independence, vice from the Cathedral Church of whistle at York's New York Wire with a huge bouquet of American Mo. Secretary of Interior roses. the Oscar the Nativity. Cloth Co. Beauty Chapman will be seen on the pro- At 11:45 p.m., NBC will pick up gram and music will be provided by (Continued on Page 15) 6 Wednesday December 21. RADIO DAILY 1949 WEB XMAS PROGRAMMING IMPRESSIVE

majcr nets at 5 to 5:30 p.m. on On Saturday, Dec. 24, Mutual has President 11rninan, Christmas Eve and King George scheduled "Carols by Candlelight," Four Nets Combine will deliver his Yuletide greetings a pick -up from Melbourne, Austra- George 171, POP(' over MBS, CBS and ABC (all lia; "Faraway Christmas," a pick- Ancient, Modern EST) at 1 p.m., 1:15 p.m. and 10 :30 up from the 'Button Wood, England In Yale To Broadcast a.m., respectively. Headquarters of the U. S. Air Force; Sainte on Day from 2 a special holiday show by the Dis- man of the hour. Santa (Continued from Page 51 NBC, Christmas Claus; "Chil- until 3 p.m., will carry a desc:iption abled Veterans; "Christmas in Alas- dren's Christmas Abroad" Dickens (circa early 19th Century) with rates of the ceremonies attendant to the ka and Puerto Rico," another pick- pick -ups from London, Paris, Berlin as radio's outstanding writer proclamation of a new Holy Year at up; "Hawaii Calls," from the Pa- and Rome: the Robert for 1949, Shaw Chorale Christmastide with three the Vatican in Rome as reported by cific Outpost; a guest shot by Santa featuring Benjamin Brittin's "Cere- major productions of his "A Christ- corres- himself on "Twenty Questions," a mony mas Jack Begon, NBC's Rome of the Carols "; the first Carol" and ,one presentation of pondent. "Chicago Theater of the Air" pro- network performance of Morton his "Cricket On The Hearth" sched- NBC Has Spacial Features duction of "Babes in Toyland "; Gould's "Serenade of Carols "; and uled for week -end beaming. "Thou Bethlehem" a dramatization a Ronald Colman narration of "The The Dickens' classic "A Christmas Other NBC special events for the concerts of the Nativity starring Glenn Fard; Small One." Carol" will be presented by CBS holiday include Christmas and an hour -long A soeciál by the Boys Town Choir, Morton midnight Kiwanis recording of the open - on the Dec. 22 broadcast of Les Mit- glee club and choir musicals. ine of the Holy Door of St. Peter's chell's "Skippy Hollywood Theater" Downey, the combined Glee Clubs In addition to Li- in Rome of Rosary College and Notre Dame, broadcasting Cathedral with Pope Pius with the Abbey Players featured and onel Barrymore's interpretation of At! officiating will be heard over Alex Guinness starred as Scrooge. a 76 -voice mixed chorus of Concor- dia Teacher's College, the Radio City the Scrooge role on Christmas Day, CBS at 3:30 p.m. as reported by The Abbey Theater interpretation Mutual will air a special program Winston Burdett. Also. on the 24th, of the Christmas fable is one of the Music Hall Chorus and a special musical program by the from Rame where Carleton Morse over CBS. a special "CARE Salute" programs Mitchell recorded on his holiday will play the role of Santa Claus as "ill be aired at 5:30 p.m. (EST). recent European jaunt. NBC Orchestra led by Guido Can - The on eve. The he presents gifts to war -orphans special program features Chas. Again on Dec. 24. Christmas Eve, telli, all the holiday at the San Michele Colony. Mutual Royer, Danny Kaye. Virginia Bruce, CBS presents the classic with Ed- web will also present "Cricket on also has geared most pro- Francis a by regular Lederer. Ricardo Montal- mund Gwenn'starred as both Scr000e he Hearth" and description gramming to the holiday spirit. ban, and Alida Valli. V. Kaltenborn of Santa's take- and narrator. Lionel Barrymore will H. Columbia Features Featuring also portray Scrooge for, in his case, off from the North Pole. Skeds RPM Music Day, NBC has CBS' holiday fare, in addition to ABC will present the first radio the sixteenth consecutive year on On Christmas the Truman -King George airers, broadcast of the new Peter Mennin Christmas Eve over Mutual. scheduled a visit to NBC stars' will be highlighted by an hour -long cantata commissioned a re- which was Other special programs arranged homes on Christmas ,morning, of "The Man Who especially for radio is by "Quiz Kid" presentation and said to be by the major webs include broad- creation of -gone Came To Dinner" with Jack Benny the first major religious work so casts by President Truman, King Chr :stmases, a recitation of Paul Before in the Sheridan Whiteside role as- commissioned when the Robert Shaw George VI of Great Britain. and Gallico's "Twas The Night sisted by John Garfield, Henry Fon- Chorale elves the first oerformance Pope Pius XII from the Vatican. Christmas" and Yuletide tie -ins on rf network pro- da, Gene Kelly, Charles Boyer. "A Christmas Story" on Christ- The President's annual Christmas regulary scheduled Gregory Peck, Dorothy McGuire mas Day. The cantata was comis- message will be carried over all the grams. and Rosalind Russell. sioned by the Protestant Radio Com- Other CBS specials include, on mission last soring and represents c-d.-d.-d.-d.-dsíd.dsdFd fdss.-á3:lSd[U..d.-d!d3áÿ{ Dec. 24, "Make Way For Youth." fifth work by 26- year -old Mennin. an offering of agers De- ABC pro- g teen from Other special holiday M troit high schools; "Twas The Night grams include "Voices That Live" Before Christmas" on the "Let's which will feature, on Christmas Pretend" holiday stanza; the sixth Eve, four historic sacred records annual dramatization of Miracle nlayed by Wally Butterworth. The , 6ea5utt'5 For Christmas" on Grand Central discs carry the voices of Mme. Schu- Station"; a program of old music man-Heink. John M "Corma .'k. Pol featuring organist E. Power Biggs; Plandon and Giovanni Martinelli. ereethg the Boys Town choir; carols by the "The Greatest Story Ever Told" Mexico Boys Choir; old world carols presents a two -part Christmas Cycle ,1 by the Philadelphia Choral Ensem- entitled "Prince of Peace" on Dec ble. and "Around the Christmas 18 and 25th. anb Tree" with Billy Leach and others, Most of the web's programming from Chicago. for the past two weeks have been On Christmas Day. starting at devoted to Yuletide tie -ins and the ; A e)appp eiv °eRr midnight when Eileen Farrell is airwaves have been resounding to g featured in the annual CBS Christ- joyous Noels and the strains of i g mas Carol Service, OBS will present "Silent Night" and "Adeste Fä- ì+ it in addition to holiday cued regular deles." g g programs, "While the Shepherds ABC will also carry the ceremo- .4 Watched" a Nativity story based on nies from the Vatican as reported at 6:45 p.m. ;4. I the Gospels; a Doug Edwards by Walter Weisbecker e 4 "Newsmakers" description of the on Christmas Eve. r9 M.{±d!d!d!d!d!dttiCSgá[áL!dagerZ!dsdsv!ds[Jd!d!,á!d:dSd:U!ddsl!dSI4!d ìq g f4 4 t ! Á 4 :i Best From P ; WHOM Al ti "The II Progresso Station" P. ,9 á` á JEAN, BOB ! 1480 on Your Dial 9. ,+ °, ,? a & P. + 136 West 52nd St. New York 19, N. Y. Á ì'1 ó°, ì4, (;H RL1E P. f9 b°. o! 4 ° P 7.1. 7:: 7i:91 f?iTi.?i;Qï°ó°á°'i°Í°Íti4°i?éFi,`i/i'é'iii/Ì.Ìi?'i?i óQ):Q:°ñ?'i?iQiTe, ?i.°:i:7:f:.C:°i4 ó}`:?'i?:Q`iFb'Qicv 7: 7"i .°i?'i!'i::Çi?ì!: i Z!Ljt fpret5on'5 trcettn g g

Our rich heritage of song gives everyone the means to share and spread the brotherhood and fellowship of the holiday season.

Music has always been the most natural expression of the true Yuletide spirit. Hymns and carols and holiday melodies have been handed down through the years until it becomes impossible to imagine any festive occasion without them.

The normal celebrations of our Christmas and New Year's holidays take on added glow with the expressive spirit found in music.

BMI sincerely extends the greetings and best wishes of the holiday season to everyone.

BROADCAST MUSIC, Inc. 580 FIFTH AVENUE NEW YORK 19, N. Y. CHICAGO HOLLYWOOD TORONTO MONTREAL a

8 RADIO DAILY Wednesday, December 21, 1949 bat Tbep ant for ebrígtntag v$ Silent night, Holy night! t. K111CI,K Nllt l'EItT -.ut airport for roue All is calm, all is bright. -moro time for my hobbies. precious V,auent landing. at Mt. Ktstro, New York.. shells, hotrod racntg.... N'FIL MrIION ..IL\RItY O'ItRIEN- better commuter ae- Round yon Virgin Mother and Child. \L11 -new and more ,.pa..-- ¢rabbin¢ ideas . ummodatinns on the New for our clients..../'.\TIIY, ELLIOTT York Central Holy Infant so tender and mild, LEWIS ..11.1L D.\\'1S -a new name band with -idea. script and sponsor for Mr. the popularity of a Vaughn Monroe.... Sleep in heavenly peace, and Mrs. radio show....SYI) C.\csYB- 1111.1. IIEDGEIt -morn out -of town item - hopcful that Cantor. Bergen, Benny, étal, hers for the Radio Piottcers....FATl1ER Sleep in heavenly peace! help to build TV this year not cash in PATRICK PF,YT / l\- stardom for all his later. friends in Hollywood.... JIM SAUTER-a menin) from the benefit cil-cuit....C11AS. PAUL It.\IIK)l'1tN -some first class film les. trips for hubby Bill Gernannt..,. K. DENNY- eonieeuo who can truck down for Paramount's TV filin network.... PAUL h MORENCI'- another trip tu Holly- all the nimmt,. \Y.\INE CitY -a painless solution to the wood... ItERT LEIt11AR new bridge black and white color -a and TV feud.... book NI(' .. \s V- tilt- I.\KA -a trio JACK CARSON-a promise front every. \LI.EN It. D1tMONT -more assembly lites to New York. one Io call it Christmas for DuMont instead of Xmas.. receivers....J011N ('IIUR- , .11ÁL "GILIIER$LERVE" PEAKY---a . 1'1111.I,-a of >a'D EIGES-more lime t. Innils copy BMB's Second study.. girl friend on bis Program who doesn't ....GEORGE ('R.\ND.\LI. 11 -\KKl' FEENEI' -a ban on jokes about te love him just for hie political power.... milk cheeks on his tarin .u.1 r 'SON Brooklyn.... n'ILL It.\LTIN -timo enough YOGI I Harry Stewart) Y(/KI:ESSIIN.- trip out front TV chorus to watch television (IENK WEALLON another round -an early visit east Christmas rexording - DE BAR to see like his "Yin journ in Mexico.. .111.1. il .t \IU\ to t \- entertainutent....('L\1 Ki:ltE- hie pals....\l'11.1.1. \)1 K. P.\LEl'- ale Bu -lIt' and "1 Yust G-o Nuts at Christ- . au secretary the end ONEti__. Vrirale PLUn for uii ihr utitier- for REC....MIKE of the color ewluabble....LINUN mas."... Ll'M and .\KN Ett -a television mainland.... BUCK ('.%NEL -n... World DANS-another holiday in Bermuda.... 'ri.teElts -new set of golf sticks BOB audition which THEY like....It11K G.\R- Series to New ll'ISICYIIN CHARLES STUART-a han on special SC113111) trip trips York....41M - to Mexito....11ERlt RED-a chauve to lead a nmmrd life in- -more time for hie hobby cat mations... ..1011N SINN- :mother big year .\KEKBEKI:- another Lou Hausman.... stead of doing five news KY.\N ARTHUR broadcasts daily LOUIS TITTEKT(IN-a well on his l lens - for Zie....J.\CK -more emphasis NINON- television station in for ('BS at odd hours....11.\L SAWYER antvillo estate that will never go on ('hit-ago as a radio -TV production c.n- tho Metropolitan area....FRITZ SNl'l)EK dry.... -another television show like his talked - GEORGE ON\\'. \1.11 -a ban on western TV ter....IRIN 31eNEILI -less radio and -another Bulova aceount....TEII STKEI- of "1'11 Buy That. "...FK.1N van IIARTES- motfea....J. \CIF l'. \l'El' -a day with no more fishing trips. REKT-some good shows for television.. VELDT (Producer of Gildereleeve--a nm deadline. ..SIDNEY STKIITZ -a vaealion trip to horse like Citation....KEN ''ARSON -the Radio City... .P1111. SP1T,\LNY tele- chante to provo he's vision show -a America's best singer that will show off his beautiful ....STERLING TRACY- Americas finest eats....Cll. %RLIE (BROWN-a new con- model railroad tco he won't tract with have to Mold OKKEN .TIN 3111.1.EK- another series of Masterson. Reddy & Nelson.. his own. 01 Nt..\l' -a sun flower antenna JI .. NYUNEI' K.11'F a chance to do some that will receive color TV.... EARL MCI. - district meetings as successful as '49.... moro speeches OLIVER (;RAa11.tN17- eu IKY1N11 STR(ItNF LIN-- someone to -on-h all rumore about -a Broadway play.. a new ctu_...BERNIE ESTES- another ^11th I ntur Fox taking over ABC ..ANN THOMAS -a television film series Pioneer dinner....J1(I1CKIS NOVIK JAM: It. \NNEK -more eli -ute with the .III KN' S 4O11NSON-sponsor for another trip to Enrope....EL1.1OTT - Marwarrt Truman....FKANK "Sons o' Fnn. ".... \ItTlll K GODEREY- SAN- a EI.Oz and l'11.ÁNDA sponsor meetings with the TIMES.... 1. ,. -a for N 111 t t While .ED a movin contraet- ...11. \ItKY IIAIZI.ISII vision program. -. Christmas... KO- H LI't t%E1L -a goo(' foreign language The Veloz Show.. ittt. Tiente like Nieleen....('. E. -television station....lt(tt EMERY-a or- 1.. .nit....('ll.\KLIE BITTER -a television set for nut M11'IIELSI)N- 11. Init.l1 I;- - urw theme for a ptase part' vacation.... LUI'Y MONROF a few con- a Wagon white on tour....FICEDRY a n w ue"re sponsors. , , .1LtRK WO(/DS Ni II L): cert FRANK sue - 31.\ItTIN 3111.LEK-a client who dates.... Ml-LLEN -a ---soma black ink in the television opera- -a bit tune for every month of _ favor with the F('e'....1t/1R cecsful year for Jerry Fairbanks....FREII the new year....J131M1- WAKELY lion ....'LI1tItY ItANN ISTER another bookings -more Ill( ti tit Ue -more time for visite with (111.1. -:i few more clients ....FRANK NAB Convention like 1941. - like Grand Ole Opry....J. ('AR- new -i. .,,rain.... Sl'll KOItARli me 17.\I.I.OI' -a live television show.... RD- ROL N.\114111-more film roles like hi,. in new to l.ud stories NILES TIt. 1,31- /:Alt K(Ift.\K- another .lient Ilk., Mutual "Black Hand. "...JOAN ARCHER-more uEI.I -uper salesmen who can talk TV ..,I,. \JIKFKT IIEEI'WKVS -more time producers like George l'al....TEDIII and o and keep their merits to sell al WDAS....1.0IS J.\NUARY- 11.\RT -morn road tours with "The Men . %RT LINKLETTER -24 hours without Who Came a single phono To Diuuer."...JtlRIEL M.\D- can.. , .JOHN GCEDEL- IIOX -a house its Laguna..- .S.\MUEI. top ratings fer People Are Funny, You FULLER-more writing Bet Your Lift, assignments like and House Party... ART "Rear Guard. "...t'rE CLARK-mote cli- .1TKINS- peace and quiet ....DICK l'ET- ents like Ralph GueYlel Edwards ....JOHN BEN - TIT- and Linkletter on the covers ItON -later west roast time for '-This Is of Time. Lite and Look in one week.... Your Life. EDDIE 1111,L' ",..FREI) C.IRNEY -two heads --a new shirt .. , . BERNIE so 1.11 have four ears for answering the et SMITII-to edit the Grout-ho Marx show calls from front people who want to be ott Honolulu.... I)OKOTIIY NI E-a "Truth Or ('onsequenees. "... RALPH ED- case of root beer....BORts Mell.\LE --a WARDS-well a fifty hooper on both week at tho Waldorf....BESSIE BLO(IN shows wouldn't be bad. -a husband... ,11.\RGY 111MMEL-a date with Peter Lorre.. , .ELEANOR ROW- LAND- twins.... ROD O'CONNOR- to judge the Atlantic City Beauty Contest.. te HENRY C. ROGERS ..JEAN ROl'NTREF an English accent. %\'.\Rl) INIiRIM -would like a sponsor for the 2nd half of "Queen For A Day. ". ..TONY QUINN-would like a single entry bookkeeping system showing profits oats.... lAT CAMPBELL-would like a IIEREDITII W1LLSON -'That Christmas cout,o in public speaking to help him he suelte,' that way and not with an "X" overcome his taciturn moods....DONN ....CURT MANSEY- "Bigger and better T.\TI II -would like a case of 100 proof prizes and trips for 'Queens' during 1950. ". bonde(' jurisprudence.... Bolt 11OAG- ..11ÁR1'. HARItI* IIICKON-a world at would like a few problems to keep him peace. lasting longer than time itself.... front becoming bored-such smooth sailing ED T110MPS(IN- 31ountains of Clippings is TV these days.. _MARK FINLEY, JD1 about our clients CHARLES LYON - PARSONS. and J011N HURLEY-would Year -round hunting trill. bagging the limit like a 52 week contract with all metro- every day.... COUNTRY \VASIIBURN F politan dailies for a two column picture to write another hit like One Dozen Roses break each day with first. refusal on the ....UNITED PRODUCTION of AMERICA next 52. -to protium, at least two feature- length cartoons every year....al. WtODRURI' (Continued on Page 10)

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Sanford Bickart

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4 RALPH EDWARDS 4 Extends a A A A ,errp ejrttnra5 A g TRUTH OR ONSEQUENtES

THIS IS YOUR LIFE

{ ., 7, : \ \ S r \/ }5\ ' .,y \F3\\ \:R : 1`v y . \ \ñ: v'?.y1 \-/ \ \\kl \\y \:?k.n. a { . \ > ,la.yw : + \1`.lti,.F'y.f c \,;ù. , // ? \ .., k+ 4 a \ \' R '" Y. a F/; /,. r \\\\ . .l..yii( .Fi , .\:. a /a.3.s +rI a\i. - \://// i%/r .a I \ g NBC\ SATURDAY NBC WEDNESDAY v4 g 4.1%x9:pernT:wns.f:3.37:FSnF;rF:FannJ.naG:7P:sy.S.:T"..meeT:.mtf7e7:9eTX7eiriSrTei.nni'.iSf:n?:.nnnnew;t: nnye .eJnf: m76.n e. 10 Wednesday, RADIO DAILY December 21, 1999 bat Ijcp Want for (jrttrnag Be near me, Lord Jesus, I ask Thee to stay SIIEI.DON -"a world mindful of peace. (Continued from Page 81 by nie love tne, I where CILAKI.IE Me('.tRTIIY'- wants the sane Close forever, and pray; everyone bas pear of mind." thine for Christmas ever since he tied Up Bless all the dear children in Thy tender care. with Bergen. More than six bits a work altowancr....J. NET W.tl.UO -a beautiful And take us to heaven, To live with Thee, there. Eneino where she wooded lot in -just -Martin Luther SAMMY' K.tl'F: -time off from the hand- wants to build her home....M. %RIE WIL- stand to spend several days skiing up in SON-if Judy Holliday doesn't do the dumb Santa's blonde in the film of "linen Yesterday," baekyard....RILL SLATER-to CBvu,-,esa .... Il. ALLEN CAMPBELL-- MONICA LEWIS -a mistress -of- ceremonies lick his wife. Marion, in a shed love to do it. Then she might prove tennis match another show like "Lone Ranger ". tole on her own TV'er....JANE l'l('KENS ..M.ARLON' LEWIS--a couple of more to the public that she's just as " eouth" (11LMOKK NI'NN -one noon trip to South -some more meaty roles such as she had winners LAWRENCE and like "Luncheon at Sardi's" and as they are....JM:RRA' Ameriea.....'ILLI.tM S. ('IIERKY -ioni- in "Regina "....ROBEKT MEKKII,I :i "Toast of the Town "....GARY STEVENS BOIL LEE--would like to have any Ill ohs mutation ticket between WHEW and WI'RO TV series of his own....110E (i. %LE-a sponsor for "Young Love.' -a TV series to follow each baseball game ..JAMES LAWRENCE FLY -an auto - roupie of more artists like }'ickens and tagged "Grandstand Managers." to kick ntatie phone - answerer.... E D W I N W. Merrill....AL WILDE-time off for a In- around the wisdom of the plays of the day CRAIG-quiet and peace in the NAB ranks Ile canasta now and then....TIM GALE- ..BETTY ('L RK--evetyone to follow BET'rl (llt.tl1Ll would lake a horse no ....hIN('1hN 1ELLAIt- another trip east some tinte off so he can 'take' the afore- her motto: "The way to be happy is to good as Citation.. GREGORY l'E('K- ..t. A. SCIIE('IITKR -one more special mentioned Al Wilde in the aforementioned make others happy "....RAL111 ED- wukl like another picture as good as event ....IRE LEVY-another WCAU... . canasta.. -THE MARINERS--a couple of WARDS -an eight -day week .... MOREV "Twelve O'Clock High. "...LINDA D.tR- HOWARD MEIIiIIAN -a Hollywood swim- more hit records. AMSTERDAM-to pen a best -seller.... VELl, -would like to hava her new Bel - ming pool ....11R. 1.E(IN LEVY -a few MILTON BERLE-to settle down in dear Air Home completed in time for Christmas tennis lessons.... GLENN SNYDER - a old Catif.....FRED ALLEN -not to settle ....JEAN PETERS -would like a heavy small fanti....FR.%NK STANTON - a down in dear old Mass. snowfall so she could have a Christmas phoneless hideaway....ItElt ilCE .11 1)15 - JoIIN TILLy1.tN- sont, more emree like the ones she knew bads home in East a time stretcher....lit.t IIERItEItT -an- roles in TV....11ARR1- IIEKt(IIF'IELII- Canton. Ohio .... STEI'II EN McN.t I.I.Y- other Bernice Judis....l)t.Yl I S.If NOFM' 50 more years of making 'em laugh.... would like a father role on the screen.... -one more award....TEI) COTT-a Pari- ROGER KAY-a quick sale on the Mady DAN 11.t11.Y- would like to platy in the sian doll.....t1.LEN FI'NT-a squawkless Christians show....MARTY 600l) AN- ELLIOTT LAWRENCE-to see polio low 70's at Lake Side... .BARBARA sponsor....JEItKY STIt(IN(i -a national a quick sale on any show....LESTER kayo'd....IBEN GRAVER-to do a special LAWRENCE-would like to spend the sponsor. LEWIS -a TV show of her own for Pat events broadcast from the top of Mt. Ever - holidays in New York with boy- friend Bright....l1ANK SYLVEKN-a couple of est....11.1KKY SALTER -a stocking full Murray Hamilton....D.tt'ID W.%YNE- more shows to work together with his wife, of 'Mystery Melodies' for "Stop the Music" wants a tole in w-hieh he can let his hair Jeanne Hanisou....DON DI'NI'HY ..GUI' LOMBARDO -an atomically pro- %ItS11.tLL- wants EGNEK- another Canadian trip plenty of mistletoe for Frank Connif, who pelled speedboat SEYMOUR grow.... MARION \I. ....L. It. WILSON -the rood old days...... DAN -a her long hair bark ....VICTOR MATURE tagged him the best boxing broadcaster of three- dimensional television set.... MAR - world would forget "Beauti- ROGER Cl.11'l' -a 10 hour day.....tR('ll the year....EDDIE III'NN -a few more GARET l'H ELtN substantial interest -wishes the MARTIN a -a ful Hunk of Mau" tag.... RICHARD N'ID- BRAUNFEI.I - BLOCK - gtuzzero. in the Brooklyn Dodgers or the Yanks.... chance to sec the world....ILtRRY WLt- M.tItK- would like to have the "fan on K.tTlll NORRIS- scent- evision. so she can MER-a filth - peace and quiet ....JOE the Ledge" role....B11.I. IIEItI itT- F. sell perfume over the air. ... HILDE eeks the thriving advertising and public WERl) - another WTIC....GEORGE GARDE -color TV. relations business continues to grow in l'l'TNAM -a sponsor ou each network.... MEL ALLEN -a subway series again white HENRY GKEM:NFIE1.1 -a trip to Pales - ..RI'SS 11ODOEti-the same -only one 1050.... BARBARA LOMBARD-a SHAW!) quirk recovery Christmas for a native Is Angelian. tine.....tlt('ll - that his Giants can get into.... .MINA from his a,enlent....DON SM:RLE- larger l(ESS LEWIS -to land on a TV quiz panel ,ransom.... II.' RKI' STONE-one more and show some of that trigger- thinking she "Grand Ole Opry" ...IIILL WAY -a rood did on "Charade El) SYYNN-wants his two front ribs Quiz "....JIM BOLES - that he recently .racked by slipping in his supply of replacement parts for his engi- more JOHN BLAIR-to be able to break 100 some TV shows playing opposite his S. neers.... MAURY LONG-automatic mach- wife, Athena Lorde....FRED WARING- shower....,IERLE JONES --a million in IIK.'sI'N -one big - - golf ....GILBERT ine that produeea renewal contracts.... to sort dollar order on the Columbia Pacific net lime account ....FRANK BI'RKK-a horse just continue playing the of music work....NORRIS "Tuffy" (TOFF, (Abner) MARY'IN KIRSCII -a dunlap erradicator that inspired Toscanini to tell a reporter for his daughter, Mary....ILI.. ATLASS- for his Long Island lawn. -wants a trip home, and for the fist he'd like to meet him....JIM SAUTER- Christmas in lii years that's what his fam. a couple of rood committee-members to ily and are to i4C1CATAC![!áIálCSl!i!'[?C7V!.[ACyr share some of load. he going do....GEORGE W. SS that ALLEN-somebody to move the High Sier- C4 ra's trout fishing closer to Hollywood.... CAKI. HAVERLIN -a statue of Lincoln CARRY MOORE church in Pasadena.... SIDNEY K.tt'E next -one for all.... - FORREST OWEN, JR-a swimming pool. surine and a butterfly roof ....CHARLES El) J: l'EGEEN FITZGEIRALD -a fast not necessarily filled with Alka- Seltzer, to .1. WALL--a budget with the complaints way to commute from their Hay Island re- relax after ten shows a week....WAYNE TOMMY TOMPKINS- another taster planes removed.... treat....IIARRY WISEER- R. STEFFNER -wants Merel Jones to get Hindemith.... ROBERT J. BURTON-if to take care of all that cross -country warm free traveling few his wish....STUAKT NOVINS-a it's for -yes JULIE STEARNS- of his.... El) BYRON-a January 2 for the Rose Bowl Game and just a tiny hit song....JEAN GEIRINGER more "Mr. D.A.'s "....('l1ARLOTTE MAN - Parade....ylt'RIEL IIORNER expand- Season's from Europe that looks good SON- everybody to be as happy as is - -something she able studios at KN %....JACK BECK - in English ....GEORGE MARLO-more with her brand new groom....ED WOLF peace in radio for men of good at the Hotel they never will.... elevator operators Astor.... -that "Break the Bank".... A. E. JOS('EL %'N -enough time to get M. 11. SHAPIRO -a friendly architect who BILL (lARG.IN -a long run for "Martin Greetings 20 per off through the work that piles up over the knows a builder who gives cent Kane "....JOE, FRANKLIN-to see a long - holidays so that I can start the New Year ..ROI' IIARLOW-somebody to talk to cherished dream come true two -a -day - with a clean desk ....WILLIAM BREN- at 8:45 ayem -in the oMce, that is.... vaudeville under his banner. NAN -14 points and California in the IIARR1' SOMERVILLE-4,500 hotels and Rose Bowl Game....GUY DELLA CIOP- nice spots. PA-4 tickets to Jack Benny. just like anybody else.... CHET IIUNTLEY--one fifth of the wisdom and integrity that a ROBERTA QUINLAN nothin'. She and - reporter needs in the face of the days BOIL SOUR-another "Body Soul" just got a brand new five -year contract MILTON RETTENBERG-Fred Allen from Mohawk .... AI.FRED DRAKE -a developments. back on the air.... H. V. KALTENBORN dramatic role either on the B'way stage or annual Pio- -the ideal place to hold the a TV series....PETER DONALD -Santa to neers banquet ....HENRY MANNERS -a bring him a new site -time comedy radio portable TV set and only one more record package....HERB SHRINF.R-a return to JOAN DAVIS -good of St. Nick to album.... RUSSELL S.tNJEK - a type- the rural sincerity that country towns are "Leave It To Joan "....EVELYN KNIGHT writer that does Its own scripts.... 111' noted tor....511M1 BF.NZF.LL- reviewers -wants Sandy to briny her another "Lit- REITER -his own print shop....CECII. to repeat the lavish praise heaped on her for tle Bird "....THE OZZIE NELSONS-just CARL POST & CO. CARMIC11AEL -a Gordon McRae record her Hotel Pierre thrushing....IIEKB (Continued on Page 11) ....1101I II LITTON -a few double- trucks .IKE DIAMOND-an IBM super- robot. 1595 Crossroads of LISA KIRK- three of her hubby's (Bob f?CACtuUMUM:[MALUtl'iC=.1,4MACALUed040CMUs°iCU`..'áUWACUAS1 Wells) songe on the Hit Parade....G('Y LEIR)W -"Oh, to have Kathryn Grayson g 1yy the World ararinr to me beside a fireplace".... CATHY MASTICE-to star in the Music t1 Wishes for a Hollywood, Calif. Hall Christmas show each year just as she's now doing....11O1t1t]' COI.T -to have an- 6_a -J other hit record similar to "Scattered Toys" k ..CONRAD THIBAULT-a couple of his Bright old commercials back.... SHERIFF BOB DIXON -to have every man in town (most of 'cm are frustrated cowboys, anyway) get his wish to be a cowhand....CARL yS N' merry P. KING -his phiz on television daily and twice on Sunday. X mas g t1 STARTS l'OTStt'O 'II -a fat part ut a Publicity - Public Relations Ifway show ....FRANK (.ALLOY-to con- fi tinue making this col'nt's annual list of and a Happy New Year k snappiest- dressers....JM:K KY I.At'U)N - can't wait for that March honeymoon.... ÿRY7:r T:7to-7i .7:!:T:±: 7f; a:sF, . r.n ,r.r::':r:F::rr. Wednesday, December 21, 1949 11 RADIO DAILY bat fljcp ant for ebrt5tma5 For lo.' the days are hast'ning on, By prophets seen of old, (Continued from Page 10) way to show his boss, Oliver Gramling. his want Santa's greetings-they have every- When with the ever -circling years, Shall some the time foretold, deep appreciation for the many kind things thing else they want this year....JUDY When the new heav'n and earth shall own The Prince of Peace their ..PAUL GIRARD-a few more annual ('ANOVA like a good starring contracts.... GENE POPE, JR.-immediate -would FCC approval on WINS....('IIARLIE BAL- vehicle. the kind without wheels... - King, CARLTON E. MORSE- asking Santa for TIN- complete mastery of all languages happiness for "Every Man's And the whole world send back the song Which now the angels sing. spoken on WHOM.... RALPH CORTANTI- health and NO-a machine to help him apologize to Family "....BILL GARM:AN - wants a -E. H. Sears and R. S. Willis people who "Private Eye-Cul'....M A STERSON, the hundreds of can't be ac- IREI)DY AND NELSON -would like some commodated at WHOM's broadcast.... Mee shiny cycles for Christmas- kilocycles. would like to continue enjoying the same more publicity .... JACK BARRY -all I WS'ILLIE BRYANT and RAY CARROLL - good health and happiness as were hers want for Christmas are my two front 200 additional Christmas baskets for their in 1949. with a few good pictures to do Hoopers ....DAN EIIRENREIT -to see the Christmas dinner campaign for the needy for Monogram.... WHIP WILSON-a fine next three months pass quickly. re'son- ..CARL BIXBY - happiness.... a GEORGE JASPERT- automatic secretary. could use more ranch in the west end of the San Fer- new baby coming....EKNIE SIMON- JEAN HERSIIOLT - nando Valley....IIUNTS HALL top a coast -to -coast TV show on CBS.... ever- collection of -a space for his expanding role in a Broadway musical.... ROD .TERRY CAMPBELL -more TV film com- first editions, but more than nothing, the mercials fulfillment "peace on earth. good will CAMERON -a trip to Europe....FLOR- .... ROSEMARY WA YNE - satis- of ENCE MA IfLY -real contentment. and the fied just to be Chicago's leading feminine to man "....BARBARA WHITING -a of -JOHNNY MACK disc FRANK McGIYERAN- trip to New York City ....K. T. STEV- sense achievement.. jockey.... JOHN MAYO -a New York suite.... BROWN -a bit of good hunter's luck when more "sports exclusives" for the 50.000 LINNEA NELSON ENS-a gift that would run well into the and deer seasons roll watt Labor station....1''RANK S('IIREI- -a tailor to do some re- New Year -have her husband's !Hugh duck around.... modeling....FRANK IIEADLEY less in RENO BROWN -the ability to schedule BER -have all shows originating in the - Marlowe) film assignments keep him and multi-million WGN now traveling.... FREDERIC ZIY- dinner date Hollywood instead of out of the country Picture making personal appearance dollar building un- with this writer....ARDEN PANGBORN ..ROSEMARY DECAMP -can't think of programs so she may have at least a full der construction....G LENN SNYDEIt -a -a visit from some of his New York month on her ranch in Nevada. instead full tinte outlet.... TOMMY BARTLETT- friends anything offhand, but it would be nice to more to his home.... BILL O'NEILL- have more time with my family and STILL of just a day or two.... JOE. KIRKWOOD personal appearances around the coun- extension of his station operation to a na- work I -store pictures to do and more golf tour - try ....LES LAIR-ditto ....FR.1NN WEI- tional network ....CHARLES do all the film and radio do.... to GEL London recording JORDAN -a DINAH SHORE-to have every record a 'laments enter. -store dates..., flying horse.... LOLU GOLDBERG- another .tRT H.tRRE-a full -tinte operation.... amateur show hit like "Dear Hearts and Gentle People" LES ATLASS trips to Hos- ....JACK GROSS -a good and never flop in a session....ROBERT -less Henrotin old - fashioned snowstorm.... WILLI.13I like knows best" PAU(. IIEINECKE -to stake as many pital....GENE McDONALD - phoneviston FAY month's vacation anywhere.... YOUNT -I'd -'Father HOWARD LANE-success of the new FM -a the slogan at home, as well as NBC. You fine and loyal friendships in the industry JOHN ELMER -some time for his grand - try getting the last word with 4 daugh- in the year to conte as in the past.... K. A. Functional Music fil-m....BILI, PI'TNAM children....G. W. GRIGNON- automatic tel's....MARILYN MILLER -not to look .Ltl)ASSOIIN-another 500 subscribers to -success of his new Williams Music Pub- train to ChLicago....BILL DOLPH -an- will not the SESAC Library titis year.... JIM MS'- lishing firm....BEN PARK -a new spon- other Fulton Lewis, so sexy on the screen so scenes sor for "It's Your Life G.1R- Jr....PETE WASSER be cut out of my pictures like that comic ERS- water, water, everywhere....I.0U "....DAVE -a few more station accounts ....W. in "Key To The City TAPPE -oh, I'll settle for a new Cadillac ROWAY- success of his new Congoleum- WRIGHT ESCII new set of bubble dance ".... Nairn TV show ....JACK BRINKLEY- -a tires.... HENRY C. ROGERS -a cantera with auto- convertible.... BOB STONE -Colette Mar- HOWARD LANE-a 70 golf score.... matic lighting so that all the faces are chand from the "Ballets de Paris ".... more business.... WALT SCIIWIMMER- JOHN SINN -a couple of weeks with his lighting so that all the faces are lighted JOHN CASEY -a pair for "South Pacific" more "Tello- Test" "Tune- Test" and "Deems family.... HERB ROSE.\'THAL a few properly ....JACK SMITH-to have an- .DUKE POKLITAR -four weeks at Taylor" sponsors.... MORT JAItOBsON- more benefits.... LEONARD REINSCH-- other 1000 broadcasts for Oxydol as happy Hobe Sound, Florida....RALPII BARUCHI more stations buying his syndicated shows. another Presidential job....JIM LEGATE as the last 1000. -a car that can't be wrecked..nohow.... -television station in Miami Beach.... IRVING WEISS -just let SESAC's 1950 be CLAIR McCOLLOt'GH -a turkey farm.... just as wonderful as 1949. HARRY SEDGWICK -au easier way to build a television HARRY S. like more time A. M. ARMSTRONG, JR. -good health station.... GALE STORM -would GOODMAN -a weather vane....CV LAN - in 1950 with her three boys than she was for the fancily ....BILL RI('IIMAN -a pair GLOIS -good health. able to leave. because of so many film ELAINE FOX -more tinte for romances of skis, . , .FREI) BROKAW -a ferry to commitments, in 1949 ELY'SE KNOX- ....HOWARD KLARMAN - more and get him to his job.... BURL ELY -sonic (Continued on Page 13) aifil-WMACASmlig-Mlitr,M.AVACtr.gtir,ZWAVAZdd1Ac:Sd55f 5IZ.°ádA AreatrarAVAVASAM-1= dAMU; !MAVAd°,S6 S t 4 A Here's Wishing All Our Friends A ¡Pappp Cjrítma5 anb ropetou s 1950 F'ronl The Gang At ! 'g TELEWAYS RADIO PRODUCTIONS

8949 Sunset Boulevard Hollywood 46. California i*

A :7ri7: 7i ii.7%TîP-V7:?U".7t;77G7sJ. MP: 7G1CrîT.î7w IV. T. 7 NT'îFi. r"i.Pî :sî :rî,rn:70,;r,¡,r.7y7 Mr:1Vsî,*îr PV .7:7;,.` 12 RADIO DAILY Wednesday, December 21. 1949

Suggests Changes Educational Series In (BC Financing Planned By WHOM

(Continued from Page 5) (Continued from Page 5) radio programs will also be publi- of both CBC and - the privately cized in Americanization classes in owned stations would be set up. the city's schools. It was his opinion that the CBC The "Operation Naturalization" should have as its objectives the 111.1 has been in the planning stage since unification of Canada by exchange "bon! Manhattan... the early FalL Course material of used views, talents, history and cus- IF I WERE SANTA CLAUS: With the strains of "Silent is based on Immigration and Natur- toms of the provinces; development Night" singing over the airwaves and holly wreaths meeting the eye alization Service publications. of talent and ability of Canadian at every turn, this column, as usual. dons a slightly motheaten Santa Dr. J. Maurice Richman has been artists; and raising the standard of assigned by the Board of Education all broadcasting in Canada. suit, fills out the stomach with a batch of press releases and does a to work with WHOM in planning He also advocated that privately little gift.distributing on its own. Is my beard on straight? Okay, let's and conducting classes and broad- operated stations be permitted to go.... I'd put a video screen on the ceiling of every hospital bedroom casts. Charles Bailin, assistant man- form national and regional net- ager of WHOM, so folks could lie back enjoy the shows while relaxing will coordinate the works. At present, the only national and -things broadcast and classroom activities. networks are operated by the CBC, would really be looking up for 'em then. (But I'd spank long folks which can give permission for pri- who sell radio short).... I'd simulcast each of the top programs right ABC Script vate stations to set up small regional Expands Staff networks. now because I feel that even with lack Benny reading the script, as For AM -TV Programming He urged that the CBC operate he does on radio, thousands would love seeing it.... I'd hand a sock studios for production of Canadian to studio audience members who must stand up and wave when video (Continued from Page Si Sklar has written for "Cavalcade of television programs to be made cameras are turned on 'em -why be bores via such an expensive cable? available to privately- operated tele- America" and "Inner Sanctum" as vision stations. There was no need * r * ít well as other network shows and for the CBC to go to the expense of Worthington Miner, responsible for such goodies as "Studio Miss Oldham has scripted a number of radio serials. operating television stations, he said. One- derful" and "The Goldbergs," would be the one allowed to decorate the tree.... I'd put Abe Burrows and Fred Allen to p ez!d!d!d ld eZ!1 lá :.j :d !deSCfie rd ° work writing original Christmas cards -so that Yuletide greet- 6. 1949 P. ings would have sparkle and wit to them. . . . Paul Winchell's Xmas Greetings Jerry Mahoney would get his wish and joust with E. Bergen's Charlie McCarthy -and let the splinters fall where they may. Campbell-Cahill Situlin .. Walter Kiernan would be commissioned to wake me every ka TV Film Commercials morning by whispering a happy -go -lucky yarn. . . . Robert Q. r FRENCH RESTAURANT a Frost become a winter re- LUNCHEON from Lewis would be veritable Jack and $2.00 360 N. Michigan DINNER from $3.00 placement for less funny comedians.... My favorite interviewer. Avenue Bill Slater. would cover my departure from the North Pole - COCKTAIL BAR Chicago 1 P. and more recognition would be forthcoming for indie producers 1. 5nou ,`}teach Candied and agency minds the likes of Marlo Lewis, Herb Moss, Jack FRanklin 2 -4649 15 East 52nd St. Wyatt and Myron Kirk. 0. AIR CONDITIONED A I'd dig into my bag and come up with a TV set for every !d .dSdfdt!dláldld:,!d!d ,:d°d.4láld.: d:dld:dldldld!d:4Cldldlálál.í< shut -in so they could dissipate loneliness and boredom by watching such big-leaguers as Milton Berle, Arthur Godfrey, Dave Garroway, thinks he can et al.. . . I'd leave a memo for every comedian who ;1 handle dialect to study the naturalness of "The Goldbergs." . .. There'd Q? be lots of jingle bells for both CBS and NBC for deciding to give their with employes a holiday bonus. . . . I'd make the welkin ring praise ó Season's for Vic McLeod's production ability -and Herb Sheldon would rate a Holiday hug and a kiss for his daytime aide to the housewives... . I'd give a 9 Greetings candy cane to writers of commercial jingles -you may joke about Greetings them but they sell the merchandise. ("Halo. Everybody, Halo." for

a mint for its creators). . . . Under the mistletoe kisses instance, built ì9 ditto lip for Barbara Welles 'cause of her interesting women's show; 9? greetings 'o Dorothy Kirsten. fine classical singer with a good pop ballad and similar pucker action to Pauline Frederick. ace reporter. * * * ti`t From I'd keep sending greetings, in the form of contracts ;4 LARRY FINI.EY for their clients, to Such aggressive, worthy personal reps as MAURY FOLADARE Transcriptions, Inc. Martin Goodman, Kay Roberts and Mildred Fenton. . . . Lots of goodies would go to Betty Clark, the teen -aged blind girl whose `6 courage is an inspiration to any handicapped person.... I'd make i Ot a present of golden film to Allen runt for bringing his Candid Camera to the whirl.... An immediate return to the air and ; Associates video for lovely Jane Pickens, now in the best voice of her career would be one of my prime missions.... And to the many, many 8983 Sunset Blvd. artists I didn't mention, but who are the nicest people any Santa Claus could hope to meet, I give 1950-a lusty infant -which I Hollywood, Calif. u9 Hollywood hope they will nurse carefully so that he can grow up to be a k source of pride and gratification to them. Merry Christmas! Zï}`i 7i7i7i7:7: 7:7:7i7ì 7; 7%%t Wednesday, December 21, 1949 13 RADIO DAILY bat Tbep ant for Ihrttma5

(Continued from Page 11) a girdle.... ERNIE STERN -a technical ....JOAN MITCHELL-get in the black 111 one.... JACK JIARSHALI ,-a good dictiouary....IR \" ROSTEN -a pair of ..JOAN MOSER -more legal entangle- sponsored TV show for Butchy McGurk .11(Tlll'R CHURCH-the old NAB days glasses. ments.... JIM AMECHE-sueeess of his .. ESTELLE TAYLOR a new feather ' to he %ROI.D ISURKE - reviyed....11. -busi- new recording studios FORREST LEW- coat for POLLY. She flew too close to the ness boom in Baltimore.... Y.1L ADAMS- IS- success of his new furniture store in oven....1.ARRY FINLEY -a 10 gal. jug more personality photographs.... BILL Skokie.... JOAN NORTON -more Chicago of asprin. (P.S. For our TV Dept.) STARK-would like to see a broad lonni of STANLEY HUBBARD-fishing trip to .... Florida....JOE LANG-a few more cities originated programs... .CHICK SHOWER- I'.II L V, COATES-a neatly tied package his horizon....CY IIARI(II'E -a bottle of MAN-more talent like Dave Garroway of Alka- Seltzer....ItENEE DeMARCO h sea-sick remedy WALT WARNER for his w i r e business BENEDICT -a .... -a GIMBEL JR. Coming and Going...... ROSE DUNN -mote TV choirs Mo- silver blue mink stole.... MAR(' LAW- 1!137 Cord automobile....lIA NR CHRIS - -a ller "Stop The Record" package JOHN- RENCE-to cease being typed in "tough T.IL -some peaee and quiet.... TED NAT .1RR.IMSON-a few litote horses and clogs.... EARL. II. GAMMONS pipeline NY I)ESIH)ND -to hear from his old fl. t. guy" rotes....RONNIE GINS -that all Ill'l1ES -a Bacdecker.... Ell SIMMONS- -a Middies. wool sweater a certain femme has been a watch hand.... RAY NELSON mint- to the White Wouse....GE11R(tE LASKER -a (unit t ing....l'H.I RLEY continuance ing' preas....('II(CK ('IIRISTENBERItY- -a few nuo'e branch oflfees K(H.IN FOY- HAGEIt -an easier way to get to Schenec- of good business... - CHARLEY MORRI- a pair of elevator shoes IIIN. KARL S(1N-another happy year with my Mary and 'LICK I.ANDT -a pitch pipe.... DAN- (sib .. k.1TE SMITH- another Ted Col BURR TILLSTROSI- retain his status as fires NILES TRAMMELL few less owner of the top TV puppet show...... GEORGE JAY -a sponsor that will NY WEltlt -a comic book....TIIE ASSO- -a Put my disc jockey show TC... LEWIS t rumors.... 11.11011.1) FELLOW'S-someone IIEIL.1H ZACHARY-stay put in one place l'IATION OF FCC ENGINEERS -some an- WART) new contract.... (BILL IHISLER t ti- treeze .....11t('11IE It LEY ER gray to write a few of his speeches HAROLD .... 'RED'' (i( INLAN- success of the :2nd -a -a 110011 better market for his uncles annual Chicago Television Council confab -a pal for Tuffy ....LEN STONE-an. hair....J.INETTE DAVIS-a to -run of -a other chocolate factory and more people "My Man Godfrey " and steers....PEGGV STONE -a couple next March.... RALPH ATLASS-retain of new stations REGGIE SCllUEBEI. his Itigtt ratings....BERNAR11 MILLER- catering to that "sweet tootlt".....11.l('A: :ut easier way to get presents for REC. make Chicago fully FM conscious.... El) WHITE -a cutout juicy part in an "A" pro- WHEELER-more stations as successful as duet ion. 111E1' STPYI'ART -car muffs JOHN his Evanston operation.... FRANK AI.L1- SON Deena recording dates HOWELL a cowboy- suit ....HENRY BOB DUNVILhI' --a -mor SII.IINE- --:m opera guide.... HENRY new gavel.... JACK OWENS-another "How Soon.... JAI'K ROKBINS -the old time heart ant] JOE ('REAMER--some time to create some lIRAI) El DMANN Commence spirit that formerly pervaded the Music In- (I1OT LIPS) LE''INN a life membership of his great ideas....It(111 -WAAF: ut the Chamber Music Society of Lower PATT- famil,t men* of fall -time operat ton. dustry....AL GALLIC() and II.1 P1.V (iO- li.tsin street ....GEORGE NELSON gathering, ,..BERNARD BERK - good LARRY SEMON- everything for you I).lV-hits for their respective firms that -to run health for his wife....GEORGE W. TREN- they were associated with working horse raves on a Jlohawk carpet -covered that you'd wish for yourself ....GIL while l1.ILE -a good publicity direetor....1'.11. FIELDS stake it for Leeds Musie....DEANNA It.1RTLETT track at Saratoga. for parses to he paid RAYMER another Fred -just music ....JOHN off in Pepsi-Cola... .DR. SYDNEY KOS- - Brokaw.... HILL- status quo for everythings OK now and MAURI(E HARTMANN-another "I LOW increase in pulse MICHAEL SILLERMAN-one good soon ..S. ('. CANDILORRA malte it Don't Want To Set The World On Fire" -an his rate... son.... EARI. IIAMJIONS new televi- -just ..AItE ALMAN who could 11.11101.11 SI'IIENEIDEI { -a double in joy and happiness and good fun -a twin stake -a pair of roller sion idca....GEIIRGE IBURBACH Pulit- the trips to the coast for him while he -a " skates LES IhAFNER and ('MUCK YET - zer ....K. T. J1l- Itl'111 -a money-Mu-1i guar - TER-a se 'taon pass to award....IIEN ROSNER -a chance to antee....WILMOT LOSES chartreuse stays in town to set up and regulate na- STOUFFER's.... exploit some of his ideas....11M TYLER -a on songs of the Big RYAN ANTON -a set of keys to the floor commerhund with matching spats.... tional exploitation below ....LIDO REI.L1 -a bar-tender.... -larger appropriation.... LOU II.II'SMAN JOSEPH 1IESCII -either Rogers or Clark to Three....BESSIE STASNY -a few of the I. P. SI1.I)t copy of -a rumor to do away with all rumors.... guide attests to his Mt. Kisco old time hits the firm used to employ'.... -a Robert's Rtdec of GENE (AGI.E- prosperity for Texas home.... W. GREBE-a I KW station Ortlw'....JEW EL STET EN -a lip stlett. his 111('K SISON- influence with the New .('GUST Network.... TOM TINSLEY- another Jake Haven RR to move Cos Cob (Conn.) two front the FCC.... FRANK LAM.IRR- Embry .... JOE KATZ- another WITH.... miles north ....BETTY TEI'IS -two tick- every Forster song to enjoy the vogue and JAKE EMIIRY -a tinte stretcher. ets to the Kentucky derby....JOSEPII sustained popularity of "I Get The Blues When It Rains "....L0U LEY -old time THE MANGERS tout'su DORSO-a teletype machine with one - -a in music ap- knob picture control. showmanship and ultra modern salesman- preciation condueted by Dizzie Gillespie 7l ship to stimulate national interest in ..TOM VALENTINO -a new sound ef- IRV MATTAWAY -more stations realiz- MUSIC....FRED E. .\ALERT- adoption feet.... ROSS HUDSON - a magnetized ing what a good deal he has MERLE of a new Consent Deerte which world safe- tape worm.... IIA It It I ET MARGI'LIES- WATSON-more TV stations so he can do HOPE EMERSON -a handbag that will guard the interests of all ASCAP member's John Lund.... MORRIS .11.TISCII(LER- the job for then* that he did with WBKB hold all the things I would like to Barry and all ASCAP licensees.

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FROM

J. J. ROBBINS & SONS. INC.

PUBLISHERS OF

`GNInln PREFER BLONDES9! Jack Robbins Buddy Robbins Marshall Robbins «o 1619 BROADWAY, NEW YORK CITY

West Coast Manager Mid-West Manager GOI,llII, GOLDMARK VIC 1)L MAN I537 No. Vine St.. Hollywood. Cal. Woods Thtatrl Ruilding. Chicago. III.

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Nine CBS Programs Indies Of Metropolitan Area 'Mutual Wk.'s Billings In Top Hooperatings All Join In Salute To Xmas Close To $3,000,000

(Continued from Page 5) (Continued from Page 5) (Continued from Page 5) and Charlie McCarthy, 17.3. Eight of the major part of the special pro- tized by New York's stations. Fair" originating in Chicago. About the top ten spots were CBS with grams have been scheduled for Among these is The Story of the 410 stations will carry the program NBC taking the other two. this Saturday under Miles sponsorship. Wade Ad- and Sunday, Decem- Nativity featuring Walter Hampden vertising Big Town at 16.8; Walter Winchell ber 24 and 25. to be broadcast over WHLI from Co. is the agency. with 16.7; People Are Funny, 16.1; On the night before Christmas, 2 to 2:30 p.m. and over WNEW Anahist Co., Inc., represented by is FBI, 15.9; Mr. Keen, Foote, Cone and This Your and many stations will carry candle- from 3:35 to 4 p.m. on Christmas Belding, has agreed 15.8 completed the list. light services and Masses from the Day. to sponsor two one -half -hour, week- The daytime programs found Ma city's churches. The end .programs starting in January in first of these The Christmas Carol narrated by of Perkins leading with 7.7 followed by will be broadcast by WOR from (Basil be behalf the company's anti- histi- 7.6; St. Rathbone will heard over mine cold killer. the Romance of Helen Trent, James Protestant Episcopal Church WNEW on the 25th from 5:00 to Programs are: an 7.1; Aunt Jenny. audience participation Arthur Godfrey, from 5:30 to 6 p.m. WOR will fol- 5:30 p.m. WOV will go to show for 7.1; Light. 6.8. White which the format and Guiding low with the Midnight Mass from Plains on Christmas Eve at 8:45 details are now in NBC Tuesday: ABC Friday the working stages, at 5:30 (EST) St. Patrick's Cathedral from mid- to pick up the narration of Christ- on Saturday, and "Adventures Average program Hooperatings night to 1:55 a.m. Francis mas Story from the Mc- of show CBS ahead of the other net- Cardinal Cardinal The Falcon" over the full web on Spellman will preside. Closkey .A works on Monday, Wednes- School. program of ca- Sundays, 7 to 7:30 p.m. (EST). Sunday, Carol singing from the Cathedral rols from the same school will be day, Thursday and Saturday nights will be "Rebuttal" is the title of a new 15- NBC top on Tuesday and broadcast by WNEW before carried by WBNX at 9:45 a.m. on minute weekly news correction pro- with on the Mass 24. ABC on Friday. from 11:35 to midnight. December gram which has been signed by The choir for men and boys under The Old, Old Story will be told Muntz -TV to plug Muntz television the direction of Dr. Charles M. over WWRL on Christmas morning sets at 9:15 p.m. on Sundays. Mich- O'D. Wedding On MBS Courbain, the college choir and the by the Rev. Thomas S. Field of the ael Shore is the agency. Inside, Outside Church boy's choir will be heard. First Baptist Church of Flushing. Another sponsor whom Mutual A Mass from the Church of the A Christmas play in Italian will be has signed is Bowey's Inc. in behalf Blessed Sacrament will be carried broadcast by WHOM on December (Continued from Page 5) of Dairi -Rich flavoring extract. Pro- arrived Silvers' broadcast an on -the- by WMGM from midnight to 1:30 25 at 6:00 p.m. gram to be sponsored is a 15- minute spot report and then turned the a.m. The Right Rev. Msgr. Fulton "Littlest Angel" Programmed Radie Harris Hollywood News show mike over to his wife, who was cov- Sheen will deliver a sermon on A dramatization of the U. S. starting in January. Agency is Sor- ering inside the church. She de- "Christmas" WHOM will carry the Army and Air Force, My Son is a ensen and Co., Chicago. scribed the arrival of Miss Simpson midnight Mass from the Church of Wise Man, will be a WEVD feature Mutual recently signed a number and then the actual wedding cere- the Sacred Heart and St. Stephens from 10 to 10:30 a.m. on the morn- of new sponsors for one -shots, in- mony began. in Brooklyn and WOV, the Mass ing of the 25th. The Littlest Angel cluding Capehart -Farnsworth, Para- Virtually all of Stuart's 3,000 from the Paulist Fathers Church, with Loretta Young will be a mount Pictures, 20th Century-Fox. people turned out to watch the ar- both beginning at 11:30 p.m. The WMCA feature from 8:30 to 9 a.m. and the Faydrex Corporation. rival and departure of the Mayor candlelight service from the Bed- WMCA will carry in addition the and his bride. ford Park Congregational Church Nativity dramatization from 6:30 in the Bronx will be heard on to 7 p.m. on December 25. Economic Progress Review Robinson Guesting WBNX from 10:30 to 11 p.m. Humperdinck's opera. Hansel and Featured By Adv. Council Jackie Robinson, Brooklyn Dodg- Many Musical Features Gretel. as recorded by the Metro- While New York- politan Opera, will be by ers second sacker, will appear on awaiting Santa, carried (Continued from Page 5) the Dec. 27 broadcast of ABC's ers will have a wide variety of WQXR on the night of the 25th explains why Americans live better, "Town Meeting of The Air" where musical programs and features. from 8:05 to 10. Music for children how machines make jobs, standards he will discuss "Can Youth Have WINS will run four hours of "mu- with recordings from Peter and the of living and concepts of freedom Faith In The Future." sic to trim the tree by" from 8 p.m. Wolf, will also be heard on WQXR and security. A 10 -point platform for to midnight. on Saturday morning from 8:05 to all Americans endorsed by the coun- Round the tree is the WEVD 9 a.m. cil's public policy committee is á event on Christmas Eve from 11 to Other unusual broadcasts have given. 12. WWRL's Trimming the Tree will been prepared. Jesus Christ and The council is urging a mid -cen- be heard at the same hour. Karl Marx, a broadcast made last tury ad campaign to local and na- Christmas music from 9:30 p.m. Christmas by the late Pulitzer Prize tional advertisers. Four agencies, to 1 a.m. will be aired over WQXR. winning commentator, H. R. Knick- BBD &O, McCann -Erickson, Inc., J. on December 24. Handel's The Faith- erbocker, will be presented again on Walter Thompson Company, and ful Shepherd Suite is included. WOR on Christmas Day from 8:45 Young & Rubicam, Inc., are donating WLIB will run carols and other to 9 p.m. In addition, WOR will their services in behalf of the drive. programs throughout the day on broadcast the annual Christmas the 24th. The Y Hour and The message by King George VI of will be told over WVNJ in Newark House That Jack Built from 7 to England from 10:15 to 10:30 a. m. on Christmas Eve from 11 p.m. to 9:30 a.m., The Polish Show and the on December 25. Under the Christ- midnight on the program, Christ- Vert) fnerrp Spanish Program in the afternoon, mas Tree with John Gambling is mas, 1949. WVNJ will also carry will highlight the day's festivities. still another WOR morning feature stories behind world- famous carols WMCA will tell Kate Douglas from 8:30 to 9. on Christmas Day from 10 to 10:30 eljrígtrnag Wiggin's story, The Bird's Christmas Christmas legends the world over p.m. ;. Carol, on the day before Christmas ir S1ßíSá ACAC U!S.°rí °á :6:rí:+S:S from 9:03 to 9:30 p.m. :ACKC ttiffiGiferiCS1S[SfC?[ACSLliClKXi Will Present The Messiah Handel's great oratorio, The Mes- filerrp Cljrísttttas siah, will be heard in full over WQXR from 3 to 6 p.m. on Christ- and a mas Day. WMCA will give excerpts from The Messiah on Xmas morning from 8:03 to 8:30 a.m. WNYC will *appp _Pau Pear !/. From also broadcast the full selection on the 25th from 2 to 4:30 p.m. The Long Island Choral Society will ROGERS MARGARET use parts of it from 2:35 to 3 p.m. CHARLOTTE over WHLI. A Prelude to Christ- Publicity ETTINGER mas on WBNX from 11 to 12 Christ- mas Eve also includes excerpts HOLLYWOOD, CALIF. ìt from the Messiah. 6627 FRANKLIN AVE. ;; r.:: r. n mPJr)rtMPAfslrirtaftiAliRS7 Christmas stories will be drama- asxirr.s:r:nr.nxtNs>:srasszmxsztarrso TIIIYIUOUJIY

Section of RADIO DAILY, Wednesday, December 21, 1949- TELEVISION DAILY is fully protected by register and copyright TV PROGRAMMING REFLECTS XMAS Legends, Tradition And Literature Of Nativity All- Pervading Theme For Holiday Week -End; 3rd NTFC Film Forum I, TELE TOPICS Several Pickups Of Church Services Planned To Be Held Dec. 18 ERE GOING to do our Christmas (Continued from Page 5) issue today, boss so the said, make the Midnight Mass from St. Patrick's , Sister Kenny Foundation will your column a kind of personal message Cathedral. Francis Cardinal Spell - be aired. The third quarterly forum of the National to our readers. After spending all morn- man, Archbishop of New York, will Highlighting the Christmas fare on Television Film Council ing staring at a blank sheet of paper, we be celebrant. Program will con- will be held Wednesday, Dec. 28, at CBS will be the first showings of a the Astor rejected the idea of filling this space with tinue until 1:20 a.m. number of films featuring the Vien- Hotel, it was announced gay witticisms and instead will let our All regularly scheduled NBC yesterday by Melvin L. Gold, NTFC na Philharmonic Orchestra. Films prexy. fingers run unguided over the keys. In shows will present holiday offerings, will be aired in a Christmas Eve Forum will be comprised of other words, old- fashioned pot luck, Here and a special two -hour program concert featuring the overture to three sessions. The first, a forum on goes: Would that it were only possible, from St. Nicholas Arena will be air- Rosamunde, Music of the Spheres, distribution, will be held at 10 a.m. we would fill TV's greatest need -scores ed by WNBT Sunday afternoon. Eine Kleine Nachtmusik, and the and will be headed by John Mitch- of writers with fresh new ideas and the Later that day the Armed Forces first movement of Beethoven's Fifth ell, sales manager for United Art- talent and ability to translate them into Hour will present "No Room At The Symphony. ists Television and W. W. Black, good shooting scripts. We would also pro- Inn," dramatizing the work of armed vice -pres. of Official Television. Pageant Based On "Messiah" vide bold, creative, imaginative producers forces chaplains. Production Forum In Afternoon and directors and give them the freedom Appearance of Cardinal Spellman A costume pageant of The Messiah will be presented Christmas Day on At i p.m., the production forum. to use these scripts in original manner, on "Morning Chapel" today will headed by Henry Morley, Dynamic free from ratings, both quantitative and open a series of special Christmas "Lamp Unto My Feet," which will be conducted by Dr. David N. Licor- Films and Jules Bricken, Screen qualitative, and free from the hackneyed shows on the DuMont network. On Gems, Columbia TV subsidiary, will formulas of radio and movies. For not Dec. 23, a special holiday program ish, minister of the Abyssinian Bap- until tist Church. In addition, all regular meet to consider a sizable agenda such a happy situation exists will tele- will be presented by Bob Emery on pertinent to the problems of provision come close to his "Small Fry Club," with Emery shows throughout the holiday week realizing its potenti- ducing television films. At 3 p.m.. alities. telling the story of The Nativity will feature special Christmas themes. the station forum will meet, headed from the Gospel According to St. by Robert Paskow, WATV, Luke, Hans Christian Anderson's Two traditional Christmas plays. Newark AND AS Christmas draws near, we and Helen Buck, WCAU -TV, Phila- "The Poor Little Match Girl," and "Scrooge" and "Alice In Wonder- delphia. would like to say thanks: To Burr Clement Moore's "A Visit from St. land," and an enactment of the Yule- Tillstrom and Fran Allison, for the hap- Nicholas." tide in merrie England will high- At 7 p.m., NTFC's dinner meeting piest show on earth and for being such Service From Grace Church light the ABC programs. "Scrooge," at the Brass Rail at 521 Fifth Ave., swell folks.... To Tony Miner, for Cae- Later that night DuM talent will a British film based on Dickins' "A will be highlighted by a Tween Hol- sar, The Medium and other masterpieces satirize themselves in a special show Christmas Carol," will be aired on idays Party. on "Studio One." . To Arthur Godfrey staged by Bob Loewi. Participating Christmas Eve and again on Christ- 1^o and Dorothy Doan, for being themselves will be Morey Amsterdam, Richard mas Day. and succeeding at it.... To Ward Byron, Coogan, Pat Meikle, Kathi Norris, Franklyn Pangborn will play the Theater -Tele Hearing Jim McNaughton, Valerie Bettis and Wilbur Stark, Chuck Tranum, Vin- White Rabbit in the ABC version of Seen Early Next Year everyone else connected with the new cent Lopez, Margaret Johnson, Den- "Alice" to be aired Christmas Eve Paul Whiteman show, not forgetting, of nis James, and George F. Putnam. on "Hollywood Screen Test." Jean course. Pops himself. . To Messrs. On Christmas Eve, the web will Aubuchon will play Alice and John (Continued from Page 5) Scheck, Dahlman and Black for "City At carry Candlelight Service from Hicks, an ABC floor manager, will large- screen video until summer 'u Midnight," a bold experiment in program- Grace Church and on Christmas come from behind the scenes to play or later, there have been unofficial ming that should have succeeded, but Night an all -star party on behalf of the Mad Hatter. assurances from responsible officers didn't.... To Paul Be!anger, for "Through of the FCC that an attempt will be The Crystal Ball." . To Marc Daniels made to work out time for the hear- and company for the consistently good ing before the resumption of testi- "Ford TVA Seeks SAG Peace Parley, Theater." ... To Roy Marshall, for mony on color television in mid - being the kind of prof. whose classes we February. would like to attend.... And by no means last, to our co- workers Scores Film Pact Negotiations and everyone at the nets, stations and agencies for their WPIX, NBC Score TV Beat invaluable help throughout the year. In its first official act, the board of have they been asked to approve In O'Dwyer Wedding Pix newly- organized Television Author- Screen Actors Guild as their sole ity has invited Actors collective bargaining agent, Screen Guild notwith- Two AND NOW A FEW GIFTS: To Robert to join with it in a TV partnership standing that the performers under New York TV operations. WPIX and NBC, scored a two -fold Q. Lewis, a fall- winter -spring and asked SAG to hold up negotia- TVA constitute the vast majority of job. beat yesterday on the wedding of ,r, .. . To Lee Cooley, another Swift Show. tions with film companies until the the performers working in televi- New York's Mayor William To George Wolf, a four -star two groups can meet, preferably sion. hit.... on O'Dwyer. WPIX newsreel camera- To Nat Rudich, an Jan. 6, to "examine any apartment. To and all pos- "The negotiation of man Frank Hurley boarded the New Seymour Siegel New sible proposals for peace." contracts and York's eight mil- without the consent of members is York News plane yesterday after lion, a WNYC- TV.... To Don McClure, The TVA proposals, contained in of course a futile act," TVA con- the ceremony to deliver his films to a station that can superimpose slide on a wire signed by George Heller, na- tinued, "but it can also be harmful the station where they were proces- film..... To Gorgeous George, Mr. Amer- tional executive secretary, were to all television performers no mat- sed, edited and broadcast at 5:11 ka, et al, movie contracts prohibiting TV made, the union said, in an effort ter to which branch of the 4A's they p.m. appearances. . . . To Frank Young, an "to arrive at a peaceful solution of belong. We therefore await your as- NBC films were flown from Stuart autographed photograph of Grover Whalen. the points at issue." surance that such negotiations will to Miami in a chartered plane and . To all set -owners, a TV series fea- "We point out," the wire said, be held in abeyance pending our then placed aboard a non -stop air- turing Grouch() et Freres.... To the in- "that no wages or working condi- meetings with you and we cordially liner for the trip to New York. Web dustry, an end to the freeze and gallons tions for film television have been invite you to meet with our repre- gave stills of its coverage to the wire of black ink.... And to everyone, every- submitted to our many members sentatives at the earliest possible services and broadcast its clips on where, we emulate Dave Garroway to raise now working in film television for moment to examine any and all pos- I the Camel News Caravan which is our hand in benediction and Peace. their approval or consideration, 1 say- nor sible proposals for peace." heard at 7:45. TO YOU OUR LICENSEES ;? TO ALL SESAC TRANSCRIPTION ;4. H LIBRARY SUBSCRIBERS Radio Stations . A.M... F.M... TV

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FROM SESAC, INC. 475 Fifth Ave. New York 17, N. Y. The National Daily Newspaper of Commercial Radio and Television

NEW YORK, THURSDAY, DECEMBER 22, 1949 TEN CENTS

FCC ASKED FOR FULL NEARING ON FM Christmas Spirit New Sales Approach The National Broadcasting NAB And Armstrong Want To Discuss Company will change its station break call sign, for the one night All Aspects Of Medium's Future; Stressed By Woods only. on Christmas Eve when announcers will say "This is NBC, 'Minimum Operating' ABC's "bold thinking" which has the Night Before Christmas." Rule Hit made network radio available to the smaller advertiser, the regional ad- Washington - The FCC was advised yesterday by both vertiser, and the seasonal advertiser NAB and Dr. Edwin H. Armstrong to call a through new sales procedure is an full -dress hearing outstanding phase of the network's Radio Advertising on the whole problem of the future of FM. In the meantime, 1949 activity, according to Mark dozens of FM broadcasters filed objections to the Commis- Woods, ABC president, in his year- sion's proposal to stretch the minimum operating hours end statement for the current year. Approved By BBB provision of the FM regulations. Woods said that these new sales Dr. Armstrong said the Commission owes procedures include sale of time in "Very few" of the 275 misleading it to the public less than 13 -week cycles; the 25 and advertising complaints in the men's to call a hearing "to determine why the benefits of FM 5 plan whereby an advertiser can wear field received by the Better broadcasting are not being made available to the public, buy 25 minutes of time in the morn - Business Bureau in the first ten except to a very limited extent." (Continued on Page 3) months of 1949 were traceable to ra- The malady from which FM suffers, he said, "has dio, according to Richard Patterson, deeper causes than merely a limited number of broadcasting ; Sun Oil Co. Renews public relations director of the bur- hours eau. Patterson said that most com- and the Commission's proposed amendment is directed at News Program On NBC plaints were traced to other media, the sympton rather than the disease." especially newspapers. The inventor of FM said the Commission Sun Oil Co. has can blame no renewed "Three Of the complaints on radio adver- one but itself for the fact that FM Star Extra" heard five times a week tising received, Patterson continued, has been denied over NBC the public. He ex- at 6:45 p.m. (EST) for only about 25 per cent came directly Fly Gives Testimony plained that he does not mean the fifty -two weeks effective January 16, to the Bureau from consumers. The present Commission membership. it was announced yesterday. The greater majority, he said, came from but that program originates from Washing- the Commission of today (Continued on Page 2) must share responsibility if it learns ton and features newsmen Ray Hen - At State Hearing the facts and does not act on them. le, Felix Morley, and Ned Brooks. "The Commission," Announced by Hugh James, the Name Olive Head Of CBC he said, "has show was introduced under Sunoco Daily broadcasts in Grand Central (Continued on Page 8) sponsorship in September, 1947. Engineering Department Terminal violate "the right to be left alone," James L. Fly, former Montreal- Gordon W. Olive, na- chairman of the FCC said yesterday Radio -TV Programs Mo. Governor Honored tive Montrealer who built his first at a New York State Public Service radio transmitter as an experiment Commission hearing on complaints By Advertising Club at his home in 1912 has been ap- of the system. Cited For Awards pointed CBC's first director -general The hearing was ordered by the St. Louis -A life membership to of engineering services. Appoint- FCC last week at their offices in the Recommendations for the George the St. Louis advertising club was ment 51- year Woolworth Building after many per- Foster Peabody presented to of the -old executive, radio and television Forrest Smith, gover- was announced by Dr. Augustin Fri - sons had registered their disapproval awards of 1949 have been submitted nor of Missouri, by C. L. Thomas, gon, general manager. of the broadcasts. Fly was the first to the national board by the South- president of the club, general man- Olive is succeeded as chief engi- witness and his statement brought ern California committee. The group ager of KXOK and KXOK -FM, neer by Alphonse Ouimet, also of applause from the more than 100 listed two selections in each of seven St. Louis, and president of Transit radio categories Radio, Inc. The (Continued on Page 4) (Continued on Page 5) and four in televi- presentation took sion. No selection was made for an place at the Advertising Club's 46th eighth category, that program or annual Christmas party, Tuesday Negotiations For Mutual series of programs inaugurated and (Continued on Page 5) (Continued on Page 4) By MGM Are Terminated What's The Copy? Special Event WWDC was the lucky winner Negotiations for the purchase of sed by Mutual broadcasting web. Broadcast of the Christmas Day yesterday of one station break, fell mass from the Church of the Na- valued at $60, the facilities of the Mutual Broad- Lebhar said the deal through on WTOP. Both casting System by Hollywood film because MBS was unable to "firm" tivity in Bethlehem through the are Washington stations. The sta- medium of shortwave has been tion break was offered company Metro - Goldwyn - Mayer, its end of the bargain and that no as a prize Inc., "fell through" last week at the deal between MBS and MGM was arranged by WHOM. New York, to any acceptable advertiser as meeting of Mutual's board of direc- now possible even if the network as a public service feature. The part of the Advertising Club of tors in Chicago, it was revealed yes- were to seek to reopen discussions broadcast of the mass will be Washington's annual Xmas af- terday to RADIO DAILY by Bertram with modifications in their bargain- heard on Saturday at 4:30 p.m. fair. The winner of the award Lebhar, Jr. director of WMGM, New ing position. with the announcements in Ara- was Norman Reed, WWDC pro- York. He said that negotiations, WMGM, New York, is an affiliate bic. mass in Latin and the ser- gram manager. mon In English. which had been in progress for corporation of Loew's, Inc., which i three weeks, were originally propo- (Continued on Page 4) Thursday, December 2 RADIO DAILY 22, 1949 t aiIIT L XrnA s rñothöíion Approved By BBB Vol. 49, No. SS Thur., Dec. 22, 1949 10 Cts. flagpole Sitter Wanted 'I Santa's Traffic Jam (Continued from Page 1) W. ALICOATE . . Publisher JOHN Coral Gables. Fla.-Miami news- Portsmouth, Ohio -An announce- competitors in the men's wear field. FRANK BURKE Editor papers carried an unusual classified ment by WPAY's Santa Claus that The Better Business Bureau read this Xmas season one that j only children could him MARVIN KIRSCH , Business Manager - call be- cently published a set of "Standards heralded the beginning of a new tween 6 and 8 p.m. at his sponsor's for Advertising and Selling of Men's Published daily except Saturdays. Sundays WTTT promotion. Under "Help store, jammed the department Wear" and last month more than and Holidays at 1501 Broadway New York. (18), N. Y., by Radio Daily Corp., J. W. Wanted" WTTT advertised for a store's switchboard with close t.l fifty presidents and principal execu- Alicoate, President.and Publisher; Donald M flagpole sitter. The sitter was then 500 calls on two nights. The plan tives of major men's wear retail Mersereau. Treasurer and General Manager; perched on flagpole in downtown was discontinued after the two pro- stores met in New York to approve Marvin Kirsch. Vice -President; Chester B. Rahn. Vice -President; Charles A. Alicoute, Miami for the next two weeks, grams because of the volume. The the standards and discuss methods Secretary. Terms (Postage free) United watching for the arrival of Santa program Is broadcast for a half -hour for effective enforcement. Radio re- States (other than California) $10.00 one Claus. A platform. for the sitter. at 5 p.m. each day except Sunday. ceived no special consideration in Year; California, $15.00. Foreign, $15.00. Address all communications to Radio Daily. was rigged up and equipped for the these standards, and, according to 1501 Broadway, New York (18), N. Y. convenience of the person hit-ed. Sponsor Holiday Shows Patterson, this was directly an ef- Phone Wlsconsin 7.6336, 7 -6337. 7 -6338. WTTT will broadcast from atop the fect of the few complaints on radio address: Radaily. New York Two Lawrence, Mass. department Cable flagpole throughout the day from stores are sponsoring hour-long advertising received by the Bureau. WEST COAST OFFICES now until Christmas, featuring in- special Xmas shows over WLAW. Calls "Policing" Vital Allen Kushner, Manager terviews between the flagpole sitter 50 kw ABC affiliate. Sutherland's Hugh R. Jackson. Bureau presi- 6425 Hollywood Blvd. Phone: Gladstone 8435 and passersby. WASHINGTON BUREAU store is presenting seasonal music dent, told the retail executives that Andrew H. Older. Chief 6417 Dahlonega Rd. and readings in addition to personal effective policing of the men's wear Phone: Wisconsin 3271 Remembers Lady Time Buyers greetings from departmental heads advertising field required the servi- CHICAGO BUREAU An effort to boost local products to friends and customers. Cherry ces of at least one full -time investi- Hal Tate, Manager. by WAZL in Hazleton. Pennsyl- gator and a budget of $15.000 a year. 612 N. Michigan Ave. & Webb. is presenting a similar Phone: SUperior 7 -1044 vania. almost resulted in lady time program. The Better Business Bureau re- SOUTHWEST BUREAU buyers receiving shirts as pre - cently lauded radio for its "valued Paul Girard. Manager Christmas gifts. Vic Diehm decided Santa Service cooperation"' in stamping out the Tower Petroleum Bldg.. to boost the shirts made locally. "gyp" canvassers in Dallas. Texas "Headline Edition," ABC's 7 p.m. door -to -door Phone: Riverside 3518.0 but discovered when he asked for EST web news report with on -the- the metropolitan New York area. Entered as second class matter, April 5, sizes, that many of the buyers were spot pickups, will carry a running During the month of November 1937. at the postoffice at New York. N. Y., ladies. The day was saved by send- commentary by newshawk Ruben just passed, the Bureau received under the act of March 3, 1879. ing the women two pounds of candy Gaines on the feverish activities of 2,893 requests for protective infor- -also manufactured in Hazleton. Santa Claus as he prepares for his mation, and 1,482 complaints, most annual Big Day. Scheduled to start of which required case work. These Party At WMGM at once, Gaines will be picked up figures represent a 2 per cent in- WMGM will hold its annual from KFAR, Fairbanks. Alaska. crease over November, 1948. FINANCIAL Christmas party for underprivileged -- (7),ttmbtr 21) children in New York City at the Forest Neighborhood House in the NEW YORK STOCK EXCHANGE 22. Net Bronx on Thursday. December High Low Close Chg Eileen O'Connell, me on the WMGM ABC 838 838 838 For Children Only program. will Admiral Corp 1734 1738 173e present an array of stars and Santa Am. Tel. 8 Tel. 14578 144'2 14414 - l'A Claus at the settlement house. Toys CBS A 27,8 263, 2634 - 14 and refreshments will be distributed 27 27 27 1 to the children. CBS B - Strange Philco 3178 3114 311, - 34 RCA Common 125e 1238 1203 Hill Series Begins Monday Stewart -Warner 12 12 12 - 18 Edwin C. Hill, signed for sponsor- Westinghouse 3114 31 3118 .. Westinghouse pfd. 1041 e 102 10418 -- 218 ship by Miles Laboratories earlier Zenith Radio 3234 32 32 this week, will premiere his five - NEW YORK CURB EXCHANGE minute. five -a -week news program Cat Hazeltine Corp- 1631 1638 1638 - 1a over ABC one week earlier than Nat. Union Radio 212 212 21'2 previously had been announced. ac- OVER THE COUNTER cording to an ABC spokesman. Pro- v01+ar Bid Asked gram will bow Monday, Dec. 26 and MOW DuMont Lob. 141/2 151, Stromberg- Carlson 11 121 will be sustaining for the first week. Another Bonus At Valentino Most cats bare fang and claw to resist water. But this Sheriff Pens Disclaimer Thomas J. Valentino, Inc., has dis- unusual kitten really likes to take a bath. L. C. Boles. sheriff of Maricopa tributed a bonus to its employees There's something unusual, too, in the Baltimore radio county, Phoenix, Arizona, disclaimed depending on their length of service market and it is Station W- I -T -H, the BIG independent with being a signatory to a letter in sup- for the tenth year without interrup- the BIG audience. port of KOY, in a telegram to tion. The company is engaged in W -I -T -H is unusual because it delivers so many loyal a RADIO DAILY yesterday. "Purported pressing and processing records for listeners at such amazing low cost -more for fewer dollars signature is not mine. Allegations radio stations and independent rec- than any other station in town. in letter are not consistent with ord companies. This means you can do BIG things with a LITTLE money facts. Heartily deplore my name be- on W- I -T -H. So if you want low -cost results from radio in ing used in such reprehensible and Baltimore, get your Headley -Reed man to give you the whole W -I -T -H story today. unauthorized manner," the sheriff RCA INSTITUTES, INC. said. A Service of Radio Corporation of America Due of the leading and oldest school. of Radio Technology in America, offers its trained Radio and Tele. i.ion WANT) D technicians to the Broadcasting In- Experienced salesman with car. ABC of- dustry. Our graduates hate filiate in good Rocky Mountain secondary lac Class Telephone Li BALTIMORE, MARYLAND market. Photo required with complete Address inquiries to resume. Write Box 296, RADIO DAILY, Placement Director Tom Tinsley, President Represented by Headley -Reed 1501 Broadway, N. Y. C. RCA INSTITUTES, Inc. 350 W. 4th St., New York 14, N. Y Thursday, December 22, 1949 RADIO DAILY

'Bold Thinking' In Sales Approach NEU! BUSINESS i Bet For Radio, Says Woods WGN -TV, Chicago: The Fair Best Store, Chicago, sponsors "Fair Teen Club," Friday, 5:30 -6:00 p.m., for r has (Continued from Page 1) stated that "radio will continue to use. Inc eased production 13 weeks. Ivan Hill Advertising, a lowering of price ing and five minutes in the after- exercise that mass appeal for some brought about Chicago, handles the account. Peter of time to come." of television sets, bringing the mid- Paul Inc., Naugatuck, Conn., has noon instead video dle and lower income groups into J1 a single 30 min- Woods said that radio and contracted for a weekly film an- at will work themselves into a har- the purchase picture to the extent nouncement on WGN -TV, for 26 ute segment where approximately 42.6 per cent no extra cost; monious partnership by which the weeks. Brisacher, Wheeler & Staff, advertiser may reach his fullest po- of all sets sold today are sold on the San Francisco, handles the account. and the setting Currently, s e t of "custom tential. installment plan. Keeley Brewing Co., Chicago has up no new manufacturers are gearing produc- tailored" n e t - He said that advertising renewed three weekly one- minute medium has ever completely sup- tion plans toward large screen sets film announcements, for 52 weeks. works for adver- with emphasis on the production of who need planted another. Schwimmer & Scott, Chicago, is the tisers 1950 sets which will market in the $200 to only specific Woods predicted that billings agency. market areas. would maintain their present high $500 bracket. Despite the levels. Concurrent with the expansion of Makes TV Forecast the medium, he continued, which, Will Return To NBC Y competition of- Frank and Anne Hummert, pro- fered by video, Speaking of television, Woods as of November 1, 1949, was covering 53 markets through 91 stations ducers of "David Harum," one of ra- he continued, ra- said that the new medium can look dio's oldest serials, will return to the dio has gone for- forward with "fullest expectation" in operation has gone an increase in WOCDS average audience and of average NBC web Monday, January 9 at ward as the of assuming full stature as an adver- 11:45 a.m. Scheduled as a five -a- dominent mass medium of communi- tising force, and pointed out that viewing time. As of the same date, surveys indicated that the average week program, "David Harum" will cation in the nation. Set ownership, video had taken enormous strides be sponsored by B. T. Babbitt, Inc. he stated, has shown steady in- during the past year -in the number audience per set was 5 persons, and creases as have listening hours. of sets in use; in production of new average viewing time was 3.6 hours this "freeze" great population areas Woods pointed out that there are sets; in number of stations on the a day as against 3.2 hours a year ago. of the country are denied the oppor- now 39,281,000 sets in U. S. homes air; and in the number of markets Television's expansion, he pointed tunity of the information, entertain- and average listening per day now covered. out, spectacular as it is, has not been ment, news and cultural programs aggregates 4 hours and 56 minutes. As against January 1, 1949, when, accomplished under the most favor- which television stands ready to He said that recent studies show he said, there were approximately able of conditions. While 53 of the provide. It is my earnest hope that that out -of- home -listening brings to 975,000 t e l e v is ion sets in use nation's major markets are now be- this restriction upon the further ex- the radio set the greatest audience throughout the country there were, ing served, many of the most im- pansion and development of the that any medium has ever enjoyed. at the close of the year, approxi- portant regions are still denied tele- medium will be lifted during the For the advertiser, he pointed out, mately 3,100,000 sets and by the end vision because of the "freeze" im- coming year and that television may radio is still the primary means of of 1950 it is conservatively estimated posed by the FCC upon the granting be made available to the widest reaching his greatest audience and that there will be 6,000,000 sets in of licenses for new stations. Under audience possible.

44%of all people who listen to major station news in New York, listen to WOR's news!

this is a jump of over 17% in WOR's share of news listening since the early part of the war. In fact, over 9% more people currently listen to WOR's newscasts than listen to the average news program on any other major New York station.

News sells! WOR's news sells phe- nomenally, well. WOR has a limited number of top spots at lox' prices for you to buy!

WOR that power -fall station at 1440 Broadway, in New York Thursday, December 22, 1949 4 RADIO DAILY

Radio -TV Programs M -G -M Not Buying Cited For Awards Mutual's Facilities

(Continued from Page 1) (Continued from Page 1) broadcast during 1949 by a local sta- is also the parent corporation of tion of 1 kw or under which made Metro - Goldwyn - Mayer, Inc., and an outstanding contribution to the KMGM-FM, Los Angeles. Licensee welfare of the community the sta- which operates WMGM is the Mar- tion serves. Mate About .larellaltme. - . cus Loew Booking Agency. For with a power of more In an office memorandom stations UP AND DOWN THE STREET: Boa Wain and Andre ad- than 1 kw making this contribution, dressed to all Mutual employees, re- the committee nominated KFWB's Baruch repay Ted Husing an old debt when they pinch -hit for "the old leased to RADIO DAILY by the web's The Only Good Indian and The Lis- master" for 3 weeks starting on the 26th. It was only a year or so ago press department, Frank White, tener Talks Back on KFMV. when Ted batted for Andre on his "Mr. A Mrs. Music" session when MBS president, said: Howard K. Smith and Meet the . Over a period of time, latter was bedded with a leg injury. . .. Send Tom Slater congrats at we Press were both listed as first choice have had discussions with MGM re- Ruthrauff A Ryan. The lad's been . . for the outstanding reporting and in- upped to a veep. . While you're garding the possibility of some form terpretation of the news category. in the mood to send congrats, add Walter Kiernan to your list. His of joint program production ar- For outstanding entertainment in zingy fiveminute daily series came up with a big 3 on the latest Hooper rangement. There is nothing in con- drama, the Theater Guild was first -and the stanza is only two months old. (And don't throw away that templation which need give any selection and the NBC Theater, member of our staff concern from a pen yet. While you're still writing, drop a line to tell second. ABC and 'em to security standpoint. I am most anx- The New York Philharmonic and line up a big nite -time variety show for Walter to emcee. Quote the ious that this premature report of the Telephone Hour were the one col'm and tell 'em Walter's only wonderful) ... Best news of the week preliminary discussions should raise and two choices respectively in mu- no question in your is the report that the FitzG's (Ed A Pegeen) are gonna go coast -to -coast mind as to the sic. Symphonies for Youth was first future of Mutual and of its staff...." selection in educational programs with their daily chatter. Their trivia is almost as delightful as they Major stockholders of coopera- with Invitation to Learning in sec- themselves are.... "Strike It Rich" due to come back to the airwaves tively owned MBS, all of whom op- ond place. Symphonies for Youth right after the turn of the year. Walter Framer, as always, will produce, erate stations in their respective also placed first for outstanding chil- direct and write.... John Tillman ponders on how times have changed. cities are: The Yankee Network dren's programs and Once Upon A with headquarters in Boston; The Time was runner -up. We used to save for a rainy day -now we're waiting for a rainy day Chicago Tribune which operates For international understanding, to save us. WGN in the Windy City; Don -Lee the committee chose the NBC Unit- web on the west coast; United ed Nations project first and Return * * * * e Arthur Van Horn put on a plea last Sunday on his Broadcasting Co. with offices in to Thanksgiving, second. Cleveland; station CKLW in Detroit; In television, Know Your Schools "Heart Beat in the News" stanza for a 4 -and -1/2 year old girl and Gimbel Brothers in Philadel- and John Kiernan's Kaleidoscope who was suffering from a rare blood disease and who needed a phia which operates station WIP. were named in education. The Phil - pint a day to remain alive. Within the hour 39 calls came through Ted Striebert, Mutual's chairman co Television Playhouse and Ed with pledges amounting to over 100 pints. But what must amaze of the board and president of WOR. Wynn were selected for entertain- the web's New York flag station, is- ment. WOR as much as it does Art is the fact that one of the calls came sued, through WOR's press depart- rl The Ford Newsreel and Weather in from Ypsilante, Mich. -and "Heart Beat" is only a local ment, a terse "No comment" state- Report received first spot in the program, ment. He said, however, that: news category and for children's "WOR has no intention of getting programs, Time for Beany was first * 1t * out of Mutual, and WOR is not for with Kukla, Fran and 011ie, second. Seems we've been all wrong about Ed Gardner's 'woes' sale." The chairman of the committee is down in Puerto Rico. Like most of the scribes around town, we've been Mrs. Clara Logan who is president bombarded with tales of his mounting troubles of the Southern California Associa- -such as unhappiness Stork News tion for Better Radio and Television. of the cast and writers plus Petrilló s threat to step in and force him Frank Chizzini of the NBC sales 11 to import musicians from the States. We just got it first -hand from his department is a proud and beaming Name Olive Head Of CBC director- producer, Jack Cleary, that all these reports are just so much father today. A daughter was born to Mrs. Chizzini yesterday at the Engineering Department eyewash. Talk of bringing musicians in from Florida is absurd, contends Caledonian Hospital in Brooklyn. Jack, as there are plenty of AFM musicians down there. As for the cast from Page 1) (Continued being unhappy, that's equally ridiculous, he asserts. "Why even Finne- Montreal. recognized technical auth- gan (Charlie is going to night to ority on television. Cantor) school now learn Spanish," Olive's appointment comes at a he ser, 1 time when the CBC is planning to ít * * add television to its work in AM. FM and shortwave broadcasting. He IN ONE EAR: The United Hospital Fund Christmas has been interested in development Eve show on WPIX should be one of the outstanding events of C ASV K ' of radio since his youth. the season. Every important headliner in town is volunteering 111W ATTS his services for the marathon program.... Frankie Carle opens 45000 01 in at the Hotel Statier's Cafe Rouge on the 26th for the 6th straight AVAILABLE year. With him will be his vocalist- daughter, Marjorie Hughes, oIStINGUtSHEO Cfiief Engineer's job on aggressive 250 watt who famous Dad, is also a solo on Rocky Mountain ABC affiliate opens De- like her recording star the e ENGLISH cember 31. Most be combination man and Columbia label. }E 5H have car. Send disc and photo with complete details in application letter to Box * * * 294, RADIO DAILY, 1501 Broadway, N.Y.G. . 1YAI.IANEHCES NOBODY EVER: Approached the all -night music show as pNSIVE ~ HtHK prepped for WJZ by Kent -Johnson. . . . Had the all -round dance band /l 0.3SMA0.KETS pR quality of the late Hal Kemp's crew of 1934.... Comes close to Frances NEW AC - DC Transcription Players Langford's peak version of "I'm in the Mood for Love." . . . Saw a Tape, Wire, Disc Recorders EjQppE1N o television fight with the thrills, class and excitement of the second Pep - IJt WH `N WEVO Send lor Sales -Rentals- Service 1 Advert o^. Saddler clash.. . . Gave nightly baseball scores with the flowing ease MILLS RECORDING CO. AMOno of Paul Douglas.... Wore a double -breasted vest with the aplomb of / WEYO 161 N. Michigan Ave. Adolphe Menjou. . . . Gave quiz shows and audience participation II9W.iu:1111-.111:III Chicago, Ill. De 2 -4117 airers the lift supplied by Ralph Edwards. HENRY GREENFIELO,3 MQ ODeclor .1'.1! IM Thursday, December 22, 1949 5 RADIO DAILY

Thesaurus Complimented Bidwell Named V. -P., On Fly Gives Testimony On Xmas Bonus Program Benton & Bowles Agency Governor Honored Thesaurus has received much fa- M. Oakley Bidwell has been elec- By Advertising Club At State Hearing vorable comment on its special ted a vice -president of Benton & bonus Christmas show from sub- Bowles, it is announced by Clarence (Continued from Page 1) scribers to the library service, which B. Goshorn, president of the agency, (Continued from Page 1) spectators. The presiding commis- recently has become a member of and is assuming duties of an account December 20, in the Gold Room of sioner, George A. Arkwright, asked RCA Division. Telegrams and let- supervisor on General Foods adver- the Jefferson Hotel, attended by the persons to refrain from further ters, praising the program for its in- tising. more than 1,000 persons. The gov- applause. spirational value and announcing Bidwell came to Benton & Bowles ernor received a gold-plated card Harold Ross, editor of the New widespread local sponsorship, have in 1945, and has been account execu- symbolic of the life membership in Yorker magazine which has waged been pouring into RCA Recorded tive on various General Foods ac- the club. a fight against the terminal pro - Program Services headquarters. counts, including Gaines, Certo and grams of music and commercials, The show, titled "A Christmas Sure -Jell. During the war he served said the employees of Grand Cen- Visit With Ted Malone," is a half- in the Pacific with the army, attain - KCNA Joining ABC tral `must be going slowly nuts" hour open -end program based on ing the rank of colonel. Before en- Writ Coast Bares,, of RADIO DAILY because of the broadcasts. He added the meaning and music of the holi- tering the army, Bidwell was adver- Hollywood -KCNA, Tucson, Ariz- that amplifying systems on trains day season. Starring Ted Malone, tising manager for Serutan. ona, joins ABC Pacific group, Janu- will soon be used Ear the broadcasts. nationally - known radio network ary 1. Wayne Sanders, manager, an- Kenneth F. Stone, 'assistant gen- story teller, as narrator, the pro- cert orchestra under the baton of pounced. Licensed owner of outlet eral counsel of the New York Cen- gram features Richard Leibert, Ra- Ben Ludlow, musical director of the is Catalina Broadcasting Co. Station, tral Railroad told the PSC that a dio City organist, and the Church "Mr. Feathers" radio show, and the a 250 -watter, has received construc- Choir, a is Wood, poll had shown 85.4 per cent of the In The Wildwood brand producer Bert program tion permit from FCC to increase to public liking the broadcasts and new group in Thesaurus. manager of RCA Recorded Program 5,000 watts days: 1,000 watts nights, Music is provided by a full con- Services. on 580 k?.. only 11.3 per cent against them. Replied Ross: "I know of another pill taken by an outfit called Datum Diggers, who found 86.4 per cent of the persons questioned didn't like it." Ross added "The huckster has a foot in the door." Called Medically Dangerous Dr. Harold J. Harris, a psychiatrist, said the broadcasts "could be the straw that broke the camel's back." Ulcers, hypertension or other illnesses due to rage and hostility could be produced by them, he con- ( tinued. Other persons testified against the programs with the exception of Ralph A. Brooks, who represented the Commerce and Industry Asso- ciation of New York. His group opposed the intervention of the PSC, INDEX he said, because it would comfort AUDIENCE those "who would have a collec- 1949 tivist government regulate and con- November, trol every aspect of our economic October D and social life." Months: i The hearings started at 10 a.m. WT AG and were adjourned at about 4 p.m. until 10:30 today. TIME 27.6 0.8 Two College Workshops Start weekday 11.5 161 Burlington, Vt.-A radio work- Morning Fri. 43.0 shop for students at St. Michael's Mon. thru 36.0 t. College of Winooski and Trinity 6.0 College of Burlington has been 4.4 7.3 opened this week. The youngsters weekdaY were placed in all phases of the sta- Afternoon Fri. 413 Mon. 14.0 L tion's operations from programming thru 7.3 to the workings of the 5 kw trans- 7.5 131 mitter. Milton Slater, WCAX pro- Evening Sot. 45.0 241 gram director, and James Tierney, Sun, thru 5.9 chief engineer, supervised the work- 11.4 shop. 7.6 Total Rated 42.4 Time Periods For The First Lady Margaret Truman's selections on the "Carnegie Hall" program Tuesday were broadcast only on ABC stations east of Cleveland, Ohio. For a while it seemed that Mrs. Truman. home in Independ- ence, Mo., would be on the outside. But ABC's prexy Mark WORCESTER Woods arranged a pickup by 580 KC 5000 Wotts KCMG, web affiliate in Kansas City, in order that the First Lady might hear her daughter. PAUL H. RAYMER CO. Nofionol Soles Representoh,es. Affiliated with the Worcester Telegrom & Gozette. 6 Thursday, December RADIO DAILY 22, 1949 PLUG TUNES WORDS AND MUSIC PLUG TUNES By PINKY HERMAN On Records and Transcriptions MERRY CHRISTMAS AND HAPPY NEW YEAR -to you. Give Me Your you and most especially YOU. . . . with songs like "Santa Claus is TELL ME WHY Comin' To Town." "Jingle Bells." "White Christmas." "Silent Night," Hand "Adeste Fidelis," "Jolly Old St. Nicholas." "That's What I Want For RYTVOC, Inc. LAUREL MUSIC CO. 1585 Broadway New Y. Christmas." "I Want An Old Fashioned Christmas." "Little Star Of York 19, N. 1619 Broadway Bethlehem." "That Christmas Feeling," "Rudolph, The Red -Nosed Rein New York City deer." and about a thousand and one other Yuletide melodies, the spirit of good cheer and good will towards men permeates the atmos Bing Crosby, Gracie Fields, , . is that this wonderful feeling is with us for "HUSH LITTLE DARLIN'" phere.. our only regret Sammy Kaye, Johnny Des- mond, Jo Recorded By a week or ten days instead of dominating our thoughts, words, deeds Stafford, Doris Day Perry Como Eddy Howard Are All On Dick Haymes Curt Massey and habits EVERY DAY OF EVERY YEAR. Koy Kyser Jerry Falligant THE LAST MILE HOME MICHAEL MUSIC CO., Inc. * * * * 1619 Broadway Jerry Johnson TIN PAN ALLEY OOPS: -Duchess Music Corpora- LEEDS MUSIC CORPORATION i New York City Gen. Mgr. tion should have a 1950 hit in "The Wedding Samba," written by A Ellstein, Allan Small and J. Liebowitz.... though recorded Making several years ago on Decca by Ethel Smith, this waxery has just Our Debut With A Hit! the Andrews You'll LUV this novelty! released a new version by Carmen Miranda and "A NEW SHADE OF BLUES" Sisters which is just what the tune needed.... BMI has just MAYPOLE MUSIC CO. published "That I Gotta See," a rhythmic novelty penned by BE 22 F. 67th St. New York City IT MUST LUV Bob (Dick's Brother) Haymes and Marty Clarke.... incidentally Phone: REgent 7 -4477 MANOR MUSIC COMPANY Bob's current smash ditty is Michael Music's "Hush Little 1619 Broadway New York City Darlin'." ... Al Gallico's follow up to his initial song success, "Blue For A Boy, Pink For A Girl," is an importation from I WISH I KNEW England, "Tao Whit Too Whoo." . . . tune was written by Bill Should step right out in front - Reid, of the hits, "The Just -VICTOR Nothing Can Stop This! writer Gypsy" and "Tree In the Meadow." recorded for RCA . . "I've Got Tears In My Ears" (From Lyin' my by DOLPH HEWITT rr on back "FOREVER WITH YOU in my bed while I cry over you) is the title of the new Feist ADAMS, VEE 8 ABBOTT, InIn. 216 S. Wabash Ave. Chicago 4, I II. by the writer of "My Happiness" plug tune. .. . number was originally published by the writer,

Harold Barlow who . . FORSTER MUSIC PUB., INC. turned it over to Harry Link.. Ace 1619 Broadway, New York 19, N. Y. NBCommentator Kenneth Banghart squired Faye Emerson to 216 S. Wabash Avenue, Cfiicago 4, III. "Gentlemen Prefer Blondes" Saturday Nite.... (new twosome ?) WHERE ARE * * * * YOU BLUE EYES? Pickwick Music, which acquired the Milton Weil catalogue, Russ Morgan - Decca 24819 Merrie Musette - 25 -1134 On Records 8 Transcriptions Victor will oldie, I revive the smash "After Call You Sweetheart" (How Can KNICKERBOCKER MUSIC PUB. INC. Billy Reid's Latest I Call You Friend) penned by Bernie Grossman and Little Jack Little. 1619 Broadway New York, N. Y. Betty O'Leary and her daughter Jo Ann Paul will portray 'mother "TOO WHIT TOO WHOO" and daughter' in the NBChristmas Eve presentation of "According To MUSIC CO., INC. AL GALLICO Joseph." (perfect casting, no ?) ... The way the tune "If I Had A Madison Ave. New York, N. Y. 501 Million Dollars" is selling, looks like the composers may get their wish. ... Patt Barnes. WJZ platter spinner, raconteur and wit, has been My Heart Goes With You invited to address the Chicago Radio Management Club next month. by Thomas G. Mesha Revival of a Million Copy Hit! . . . The Johnstone -Montei ballad, "Crocodile Tears." is starting to

go places. . . number was defied by Jimmy MacDonald and Billie "AM I WASTING Weber. . . . Helen Dalans, music teacher in Columbus, Ohio, has - - rl MY TIME ON YOU" composed several books of songs for children which rate the attention of recording execs. , . . Arden E. Swisher. for the past ten years STASNY MUSIC CORP. JAMES MUSIC, Inc. 1619 Broadway New York City associated with the Cowles Network, is the writer of "Mabuhay." published by Mogul Music and recorded for Mercury by Richard Hayes. 1650 Broadway Room 709 N. T. C. ... Kenneth F. Nelson, California composer, has set stirring music to the "Pledge of Allegiance" which Is published by Century Songs. * THE OLD * * * ON AND OFF THE RECORD:-Blue Barron's latest Brand New Novelty! MASTER PAINTER waxing for MGM, a coupling of "Big Movie Show In The Sky" from the Broadway musical "Texas' Lil' Darlin'" and "Mister "If I Had A recorded by Disk Jockey," is a pancake that will get plenty of attention Million Dollars" PHIL HARRIS RCA Victor from deejays. . . . Bobby Beers, former vocalist with Lawrence RICHARD HAYES Mercury Welk comes thru with a fine vocal effort supported by a choral (I Would Give It All to You) DICK HAYMES Decca group. . . . Victor can't miss with Perry Como's platter of SNOOKY LANSON London TONY PASTOR'S from flicker, "Cinderella," namely PEGGY LEE -MEL TORME, Capitol two songs the Walt Disney Sensational COLUMBIA Record JACKIE PARIS Notional "A Dream Is A Wish Your Heart Makes" and "Bibbiddi- Bobbiddi- #36577 FRANK SINATRA Columbio Boo." ... Carson Robison who was resigned last week by MGM, with others to follow rounds out his 25th year as a recording artist, cutting his initial RYTVOC, Inc. record for Victor back in 1925. . . . Eddie "Gin" Miller's 1585 Broadway New York 19, N. Y. ROBBINS MUSIC CORPORATION ,' Rainbow platter of "Music Music Music," could be a sleeper. TEL IN

r Section of RADIO DAILY, Thursday, December 22, 1949 - TELEVISION DAILY is fully protected by register and copyright

Pr YULE SET SALES REACH NEW HIGH Editorial Treatment Crosby Firm TV Seen Nation's TELE TOPICS Signed Number One Gift Needed For TV News To Do 10 P & G Films For Household WITH PRODUCER Martin Gosch reportedly unable to line up a legit TV reporting of United Nations West Coast Bureau of RADIO .DAILY Holiday sales of TV receivers show for scanning on the final edition of sessions and similar news events re- Hollywood - Negotiations have reached land -office proportions dur- "Tonight On Broadway" Sunday, program quire editorial treatment and back- been concluded between Procter ing the last few weeks with virtual- will present instead a half -hour variety ground if they are to prove effective and Gamble Productions, Inc., ly every manufacturer reporting de- show emceed by Robert Q. Lewis. Pro- in arousing the interest of young Compton Advertising, Inc., and Bing mand far in excess of supply. A na- duced by Barry Wood, program will fea- people. This is the conclusion of Crosby Enterprises, Inc., whereby tionwide survey by Motorola, Inc., ture Harold Lang, Byron Palmer, the De- students of the Gradúate School of the latter company will produce a stated yesterday that seasonal sales Marco Sisters and Dorothy Morrow. End Journalism of Columbia University series of ten television film programs are from 100 to 600 per cent ahead of the thirteen -week cycle for "Tonight" who took part in a competition for of 26- minutes duration. Cost of the of last year indicating that video means a temporary absence from TV by the best critiques on the recent cov- films will run between $8,000 and receivers may well be the country's Esso, although the agency, Marschalk & erage of the General Assembly. $12,000 with P &G paying varied number one household gift. Pratt, is looking at availabilities and has Theater tele received high praise amounts to be based upon station Coupling the Christmas demand plans for building its own package should from the students on two counts - use and re -use. New series will be with video's fast growing popularity the oil company decide to re -enter the the inherent interest in large- screen shown on "Procter and Gamble due to lower prices and technical medium. . According to the superin- presentations and the increased dra- Fireside Theater," which is telecast improvements as the reasons for the tendent of schools in Akron, Ohio, school matic impact obtained by presenting each Tuesday evening over NBC buying spree, Motorola's vice- presi- officials there are considering the possi- edited highlights. television network. Bing Crosby En- dent in charge of merchandising bility of providing an additional rest pe- Presentation of awards to the terprises, Inc., will begin production Walter H. Stellner said Yuletide riod for pupils during the school day to students this week concluded the of the films in the immediate future. sales would have been far greater compensate for the youngsters' lack of first phase of a continuing study of Frank Wisbar will produce and di- had manufacturers been able to sleep because so many stay up too late TV news techniques. It was jointly rect. meet the unprecedented demand. to watch tele. The official said that the conducted by the UN Department of Contracts were signed yesterday Popular lines are on allocation in schools are considering extending the rest Public Information, Paramount Pic- by Everett N. Crosby, president of most cities and many customers periods accorded kindergarten set and tures and the Graduate School of Bing Crosby Enterprises, William F. have been forced to wait as long as first graders to those in higher classes Journalism, with financial require- Craig, manager of television for six to eight weeks for deliveries, because of a noticeable increase in "tele- ments assumed by Para. P &G Productions, Inc., and Brewster Stellner said. He added that the vision fatigue." Morgan, manager of television for head buyer of one big metropolitan Sloat To KEYL Compton Advertising, Inc. Gilbert outlet reported that Motorola's sales EZRA R. BAKER, sales chief of Holly- Ralston and Morgan will supervise were eight times greater than last William Sloat, assistant chief en- Christmas. wood Television Productions, sends for P &G and Compton, respectively, gineer of WPIX, has resigned effec- While the tube in along the following, titled "What Are with Floyd Holm, manager of Comp - size greatest de- tive Dec. 23, to become chief en- mand has 121/2-inch They Doin' To Me!" ton's Hollywood office acting as per- been the set. gineer of KEYL, San Antonio. Be- with price a praised to the sky manent liaison. primary factor, Moto- I'm - fore joining WPIX in February, 1948, rola said, the trend is definitely to- I'm abused to the ground. Sloat was with WEW, Cleveland, ward larger tubes, as shown by the I'm peddled at a price - and CBS, New York. WAAM Staff Changes increasing popularity of 16 -inch re- I'm sustained at a loss. Baltimore-John Pondfield, staff ceivers. Customers show a prefer- I'm looked at and enjoyed - Chevvy Renews Derby projectionist at WAAM, has been ence for dark wood chassis, consoles I'm ridiculed and scored. Chevrolet Dealers Association has promoted to chief projectionist and instead of table models, and tradi- I'm young for my years - renewed sponsorship of Friday film editor, it was announced by tional design, although blond wood I'm old for my age. night Roller Derby airings over program manager is favored in modern cabinets. I'm Television! Herbert Cahan. WJZ -TV for 13 weeks beginning Also announced was appointment of Paul Winchell and Jerry Mahoney Dec. 30. New contract was placed Barry Cassell, free lance announcer, will emcee the Abraham & Straus show through Campbell -Ewald agency. as staff announcer- writer. 1949 Film Roundup Set over WNBT Sunday, with Brooklyn Dodger "Exit '49," an hour -long roundup hurlers Ralph Branca, Rex Barney and Don of the most important news events Newcombe also participating. (Do you of 1949 is being prepared by Tele- think those guys will be good for 60 wins TV Gridiron Coverage Aids news for airing NBC 1. next season ?) over Jan. 5 p.m., EST, under the sponsorship of P. Ballantine & Sons, through J. JAMES LAWRENCE FLY has filed in- Gate, L. A. Survey Reveals Walter Thompson agency. corporation papers in Albany for the Produced and directed 1?y Paul new National Society of Television Pro- West Coast Bureau of RADIO DAILY ers at the Southern California- Belanger, program will be narrated ducers, embracing New York's ITPA and Los Angeles - Video coverage of UCLA contest here Nov. 19 and by Robert Trout. Newsreel clips TPA, of Hollywood. Latter two groups college football games creates great- random telephone calls to 1,296 will include the signing of the At- are now negotiating to decide on the best er interest in the sport and tends to homes, according to Richard W. lantic pact, the Hiss -Chambers trial. method for inclusion of other local and increase gate receipts of games, ac- Millar, chairman of the Chamber's the probe of the "five percenters," regional producers' organizations under the cording to a survey by the Los An- video committee. the Kentucky Derby and World Se- national charter.... Tom Gleba has been geles Chamber of Commerce. 60% In Favor ries, Secretary Forrestal's Death named program director of WLW -C, Co- The findings of the survey are con- The report stated that 60 per cent and the B -36 inquiry. lumbus, and Walter Jacobs has been pro- tradictory to those put forth by the of those at the games who had seen moted to production manager of the Cros- Eastern College Athletic Conference football on TV said that tele cover- ley station. Both have been with the out- earlier this month when it urged its age "made them want to see more Quinn Joins WBTV let since it went on the air last April.... members to make no TV commit- Coliseum games." It added that 22 Charlotte. N. C. Appointment of Joel Chaseman has been named publicity ments for the 1950 grid season and per cent of the spectators had home Bill Quinn to the production staff of director of WAAM, Baltimore, in addition recommended action on tele by the receivers and that this was a higher WBTV was announced by Larry to his emcee chores on the daily two -hour NCAA. average than the incidence of sets Walker. director. Quinn formerly "Sports Room" stanza. Harriett George The Los Angeles study was based among the general population at the was with WTYC, Rock Hill, S. C.,

remains in charge of local publicity. on interviews with 805 ticket -hold- time. I and Rural Radio Network. Thursday, December 22, 1949 8 RADIO DAILY NAB, Armstrong Ask FCC AGENCIES GORST-TO -GORST For Hearing On FM Future HLAWRENCE WHITTMORE will WCCO Xmas Programs succeed Courtland N. Smith as (Continued from Page 1) Minneapolis, Minn. - The Baker president of Alley & Richards, effec- made it impossible for FM broad- view of, first, the manner in which Company, department store here, tive January 1. Harry M. Billerbeck, casting to be competitive with AM it has been by- passed by television, has purchased a series of half -hour who has been elected to succeed broadcasting, in spite of its obvious secondly, the failure of set manufac- programs being heard Wednesday Whittmore as treasurer, will also superiority. That superiority exists turers to cooperate in its promotion, nights over WWCO throughout the serve as vice -president. in almost every particular. An FM and thirdly the inability of FM Christmas season. The program station costs much less than an AM to prove to the listener its conse- titled "My Favorite Christmas DAVID MICHAEL & CO., INC., station of comparable power. The quential superiority to AM broad- Story" will feature a special guest vanilla products, to Adrian Bauer expense of operating and maintain- casting, leads us to believe that the each week, and will be emceed by Advertising Agency, Inc. ing it is substantially less. If proper- additional expenditure would im- Bob DeHaven. The Moline Company ly located, its area of primary ser- pose a hardship upon us without ap- here sponsored a program of Christ- JOSEPH L. BOLAND, JR. has vice is considerably greater than preciable compensatory public bene- mas carols and favorite songs pre- been elected a director, vice- presi- that of an AM station of compar- fit." sented by the Apollo Club. dent and general manager of Briggs able power; and its service is not Along the same line of reasoning, & Varley, Inc. marred by disturbances from static KONO -FM, San Antonio, Texas, re- Annual Xmas Party and man -made interference." ported that when it was forced to San Diego, Calif. - Doug Oliver, RENAULT AUTOMOBILE of morning man at KFSD, NBC affili- France has appointed Smith. Smal- NAB, pointing out that its mem- go off the air for over an hour one bership included 515 FM stations day last month "not one single call ate, has announced the date of his ley & Tester, Inc., effective January second annual "Slumber Busters" December 1 which 475 were af- was received from listeners to in- 1. Newspapers, posters and spot ra- -of filiated with AM stations, pointed quire as to the reason for interrup- Christmas party. The gathering is dio will be used. Philip Kerby is the being held at crack of dawn in the account executive. out that the Commission's proposed tion of service." amendment is in line with proposals Files KFSD studios on December 22, with ILGWU Protest a gift for a needy youngster the NEIL O'BRIEN has joined Ken- advanced this year by FMA. "How- The International Ladies Garment ever, a vital part of the FMA pro- Workers Union, which operates FM price of admission. yon & Eckhardt in the copy depart- posal would have required the re- stations in New York, Chattanooga ment of the radio and television Xmas Carols On WDRC division. laxation of any expanded minimum and Los Angeles, said it feels the hours rule in instances where it was new rules mean hardship. It sug- Hartford, Conn. - The choral group at Teacher's College, con- DEANE WITT has joined the shown that hardship would result to gested that if stiffer minimum hours particular stations." NAB, opposing to be required, Commission ducted by Dr. Etzel Willhoit, chair- creative department of Fred Gard- are the man of the music department, will ner Company, Inc. the rule, urged that if it is adopted not insist that unaffiliated FM sta- there be provisions for waiver in tions use a specified number of be heard in a Christmas carol pro- hardship cases. "low- revenue daylight hours. In- gram over WDRC, Sunday, Dec. 25, GEORGE A. VOLZ has been elec- Wants' 'Tact-Finding" Hearing stead, ILGWU suggests, permit the at 9:45 a.m. ted vice -president of Gardner Ad- NAB asked for a hearing "pri- station to use its own discretion as vertising Company., St. Louis. marily fact -finding in nature, to de- to what hours it shall be on the air. WISN Xmas Feature termine whether modification, revi- In addition the union suggested Milwaukee, Wis. -Fred E. Erik - THE FIRST ARMY AND AIR sion or postponement of the propo- that the minimum be kept to seven sen, advertising manager of the Wis- FORCE recruiting program to A. W. sed rule will be necessary to prevent and one half hours for independent consin Electric Power Company, Lewin Co., New York. loss of service to the public ... and stations, in order that the need for will narrate his renowned Christ- to determine whether a sufficient keeping technicians for more than a mas story, "There Ls A Santa Claus," MANNIE GREENFIELD ASSOCI- factual justification exists to justify full eight -hour shift daily be elimi- over WISN at 6:00 p.m., Saturday, ATES retained to handle all press establishing different standards of nated. December 24th. Eriksen has recited relations and record exploitation for operation for licensees of the same WFHA, New Britain, Conn., said this story for radio listeners each Tommy Dorsey and the Tommy class." it has found its FM operation im- Christmas for the past 15 years. Dorsey Orchestra. (The proposed amendment fixes practical because of the concentra- This year, the story will be beamed minimum hours of operation at six tion of the set manufacturing indus- by Armed Forces Radio Services to WALTER McCREERY, INC., Los hours daily in the first year for all try upon AM and TV. It said "one servicemen in hospitals and bases Angeles advertising agency, formal- FM stations, eight hours in the sec- Zenith distributor of a large section in America and throughout the ly dedicated new offices at 9344 ond year and 12 hours thereafter, of New England has discontinued world. Wilshire Boulevard, Beverly Hills, with stations affiliated with AM sta- promotion of FM because sufficient tions to operate as long as their AM sets cannot be obtained from the Transcribed Greetings with "open house" gatherings held and on December 8 and 9. The agency parents.) factory to warrant the promotion. Omaha, Neb.- Station KOIL "The proposed rule is station KFOR in Lincoln, made it moved from its Sunset Boulevard not in the Zenith Praised to a public interest because its adoption "Zenith one of more possible for two football coaches location in Hollywood few weeks has been the one al- ago. is more likely to bring about a re- progressive FM manufacturers, and personally great another though they were 60 miles apart. D. duction in FM service than increase the situation is reportedly much at in such service," said WCOA -FM, worse with distributors of other na- X. Bible was principle speaker EDWIN FUNK has joined Mc- the University of Omaha's annual Cann- Erickson, Inc., as an account Pensacola, Fla., and dozens of other tionally known sets. This lack of stations were in obvious accord. production set football banquet. A three -minute executive in the agency's National and promotion by transcribed greeting from Navy Biscuit Company account group. He Lebhar Gives Viewpoint manufacturers keeps FM removed highlight Bertram Lebhar, director of MGM from the public eye while AM and coach, George Sauer was a was formerly advertising and sales of the banquet. and at the same time promotion manager of Sheffield stations WMGM -FM, New York, and TV are heavily emphasized, with the KMGM, Los Angeles, wrote that the result that FM receiver distribution his greetings were being transcribed Farms Company, Inc. here, D. X. Bible's transcribed greet- additional hours would cost his comis seriously curtailed even among at Lincoln annual pany $15,000 more in Los Angeles ing was heard the SCHNEFEL BROTHERS COR- those most FM conscious." football banquet. PORATION of Newark has appoint- and half that much additional in ABC commented that the slowness New York. He operating losses of FM "is WGBA Appointment ed Kastor, Farrell, Chesley & Clif- said development probably due Columbus, Ga. -Ed. J. Hennessy, ford, Inc. for its La Cross manicure on the two stations currently ex- to the fact that FM was oversold in account executive of WCON, ceeds $300,000, a 1950 In practice, the actual former implements and Naylon cosmetic with loss of the beginning. has been appointed commercial products. $75,000 anticipated. performance of the receiving sets WGBA. "In view of our previous sizeable that have been produced to date manager of outlay," he wrote, "we would not falls on the average far below what demur at the prospect of an addi- the public and industry were led to WAN'T'ED tional expenditure of $22,500, if we expect. il Season's Greetings from Combination man with car wanted by believed the greater public service "Another difficulty is the obvious western network station. Disc required. would justify the cost. We have had one that even with equally good or ÿ QUANTITY PHOTO CORP. Send photo and make first letter complete. no indications that our efforts are in improved reception the listener re- Write Box 295, RADIO DAILY, 1501 Broad- the least appreciated by those with- ceives substantially the same end tit 119 W. HUBBARD ST. 0. way, hl Y C. in our coverage area. product, namely an audio program CHICAGO 10, ILL. it ,

"The public apathy toward FM in l of one type or another." The National Daily Newspaper of Commercial Radio and Television

VOL. 49, NO. 56 NEW YORK, FRIDAY, DECEMBER 23, 1949 TEN CENTS

CBS WILL SEND COLOR-TV TO 3 CITIES

No Paper Monday Government Inquiry With Christmas Day this year Four Transmitters And 50 Home Sets falling on Sunday, its country- In TV Sales Methods wide celebration will be extend- To Be Utilized For Tests In N. Y., ed to Monday. In observance, RADIO DAILY will not be pub- Washington And Philadelphia An inquiry of reported television lished on that day. tie -in sales by manufacturers and distributors has been started by the Plans for "the most comprehen- anti -trust division of the Justice De- FCC Gets Petition sive and intensive" color test in partment in Philadelphia. One sub- history were revealed yesterday by poena returnable before the March MBS Closed Circuit CBS in a detailed letter filed with term Grand Jury of the eastern dis- To Reconsider Grant the FCC. Running from Jan. 2 to trict of Pennsylvania which con- Feb. 1, the test will utilize more venes Feb. 14 has already been is- than 50 home Talk Given By White Washington Bureau of RADIO DAILY receivers, four trans- sued to RCA and others are being mitters, pickup devices in New drawn up for other companies, Washington -The FCC was asked Frank White, yesterday to reconsider its decision York and Washington and 450 miles William L. Maher, assistant chief in president of Mutual, of coaxial cable. the Philadelphia office of the depart- yesterday told a closed circuit con- of two years ago okaying a new ference of network and Mutual sta- station for Louisville, Ky., on the Cooperating with the web in the ment reports. tests are WOR -TV, New York; The investigation will cover sales tion executives that the year 1950 strength of its proposed local, non - (Continued on Page 7) in which a manufacturer or distri- held bright prospects for the co -op- network program service. The Com- eratively owned network. White, missi'on's decision to license WKLO (Continued on Page 3) who has been the web's chief exec- on the 1080 band in Louisville, in- utive for the past six months, said stead of permitting WINN to boost REC Christmas Party Woolley Retains Post he a that would issue year -end state- (Continued on Page 4) In NBC Sound B'dcasting ment of the web's 1949 accomplishments next week. Free Political Time Raises Over $6,000 Easton C. Woolley continues as di- His complete statement to web rector of the sound broadcasting sta- and affiliated station officials fol- Offered By WFIL In Philly Over $6,000 for New York chil- tion relations department of NBC lows: dren charities was raised by the in a shuffle of top station relations "We at Mutual have a continuing Philadelphia - Free broadcasting Radio Executives Club of New York oersonnel at the web, it was announ- (Continued on Page 3) time has been offered to the Demo- at their annual Christmas party at :ed yesterday by Harry C. Kopf, cratic and Republican City Commit- the Hotel Roosevelt on Thursday vee -pee in charge of NBC sales. tees by WFIL to make reports to the afternoon. Grand Central Viewpoint people, W. Kopf said that Woolley would be Roger Clip, general man- The party. attended by 800 radio assisted by Burton M. Adams, Nor- Given At PSC Hearing ager of the Philadelphia Inquirer executives, was referred to by Abe man E. Cash, Paul M. Hancock, station has announced. Burrows, master of ceremonies, The Democratic chairman, James as William M. 'Kelly and Paul Ritten- Persons irritated by broadcasts in the most successful Christmas get - (Continued on Page 3) New York's Grand Central Terminal (Continued on Page 3) to-gether in the history of the club; should turn their mind "somewhere (Continued on Page 3) Record Players And Discs else" or "go window shopping in the 'Rebuttal" Package Show terminal, get a cigar or a soda, get To Croslev Sales In N. Y. Promoted For Hospitals a shoeshine, or go to the Trans - Sold Muntz On MBS Lux," according to Dr. Show 35% Increase Gordon H. West Coast Bureau of RADIO Martin Block's campaign to pro- a DAILY Hyslop, psychiatrist who testified Hollywood Masterson - vide records and record players for at the State - Reddy - 1949 sales of the Crosley Distribu- i Public Service Commis- Nelson firm's new radio "Re- the wards of 18 city hospitals paid sion hearings yesterday. show, ting Corp. in the New York area are off with 65 record buttal," was sold to Mutual Broad- players and 10,000 The hearings being conducted by 35 per cent higher than in 1948, Bert recordings delivered to the WNEW casting System. Muntz television Cole, v (Continued -p and general manager, said studios in New York yesterday. The on Page 2) (Continued on Page 2) at the firm's annual Christmas din- record players were purchased from ner on Wednesday night. I funds donated on the Block pro - Crosley's new line of television re- (Continued on Page 2) Tele Tinte Sales $8,700,000 (Continued on Page 3)

Hospitality In '48; Expenses $23,600,000 Santa's helper An appeal to civilians to ask Milton Cross will play Washington Bureau of Santa servicemen to their homes during RADIO DAILY four nets and their 10 owned and Claus to Washington the children of all ABC the holidays was made by Frank -Television time sales operated stations reported revenues and NBC today at the combined in 1948 amounted to $4,800,000, Weil, chairman of the President's a total of $8,- of with expenses of $11,- webs' annual Employees Chil- 700,000, the FCC said yesterday, for 200,000. committee on religion and wel Balanced against this loss of dren's Christmas Party at the the four TV nets and 50 stations on $6,400,000 $8,500,000 fare, on WMGM yesterday. The is the loss re- RCA Building. A gala and festive the air at the end of that year. Ag- 40 Armed Forces are conducting a ported for other video stations on occasion, the party will gregate expense was $23,600,000, all the air at the end of last be em- campaign this year to help serv- year. These ceed by Bert Parks and lumina- icemen who go nets and stations sharing in the re- showed revenues of $3,900,000 and are unable to ries of both nets will lake part home for the holiday and who ported loss from operations in 1948. expenses of $12,400,000. Of the $8,700,000 in the Rockefeller Center enter- would enjoy some pleasure here. in revenue, $2,- Of the 50 stations, only 17 were on tainment. 500,000 came from network stations the air the entire year, with 25 op- and the rest from local sales. The I (Continued on Page 4) 2 Friday, RADIO DAILY December 23, 1949

CORING AND GOING

Vol. 49, No. 56 Friday, Dec. 23, 1949 10 Cts. J. L. VAN VOLKENBURG, vice -president of JACK BENNY and DINAH SHORE are bock the Columbia network in charge of television in Hollywood after having visited Houston, JOHN W. ALICOATE . : Publisher operations, hos returned to the New York Texas, where they were starred in benefit per- headquarters of the web following a business formances for the Damon Runyon Cancer Fund, FRANK BURKE Editor trip to Hollywood the National Kids Day Foundation and Holly KIRSCH : Business Manager Hall. MARVIN JOHN DERR, associate sports director for Published daily except Saturdays. Sundays the Columbia network, tomorrow will leave NORMAN LIVINGSTON, commercial pro- for Miami, where he will up and Holidays at 1501 Broadway, New York, set arrangements gram operations manager for WOR and WOR- N. Y., by Radio Daily Corp., J. W. for the network's broadcast of the Orange TV, has left on an eight -day cruise to Nassau, (18), Bowl football game, which will be played on in the Bahamas Alicoate, President.and Publisher ; Donald M Mersereau, Treasurer and General Manager; January 2. Kirsch. Vice -President; Chester B. JACK MAAS, newswriter for the American Marvin ALBERT H. JAEGGIN, night news writer for Broadcasting Company, is bock at his Radio Bahn, Vice- President ; Charles A. Alicoute, Secretary. Terms (Postage free) United WOR, today will leave by train for Baltimore, City desk after having spent two weeks of States (other than California) $10.00 one there to spend the holidays on the nearby leisure in Florida. Foreign, family estate. year; California, 515.00. $15.00. SARAH BERNER, who plays the part of the Address all communications to Radio Daily. New York (18), N. Y. JUDSON BAILEY, of the Columbia network telephone operator on the Jack Benny pro - 1501 Broadway, sports staff, has left for his home town in gram over CBS, has returned to Hollywood Phone WIsconsin 7 -6336, 7.6337. 7 -6338. New York West Virginia, where he plans to spend the following a vacation of three weeks in New Coble address: Radaily, Christmas season. York. WEST COAST OFFICES Allen Kushner. Manager Grand Central Viewpoint Record Players And Discs 6425 Hollywood Blvd. Phone: Gladstone 6436 WASHINGTON BUREAU Given At PSC Hearing Promoted For Hospitals Andrew H. Older. Chief 6417 Dahlonga Rd. Phone: Wisconsin 3271 (Continued from Page 1) (Continued from Page 1) CHICAGO BUREAU Hal Tate. Manager. the PSC because of complaints re- gram and the childrens' recordings 612 N. Michigan Ave. ceived about the system moved were the donations of seven record- Phone: SUperlor 7.1044 through second day ing companies. Those providing the Taking it easy SOUTHWEST BUREAU their with an- Paul Girard. Manager other hearing and possibly the final records were RCA -Victor, Capitol. Tower Petroleum Bldg.. one being scheduled for today. A MGM. Adventure, Caravan. Decca This strange looking bird is a Dallas. Tesas psychiatrist had testified on Wednes- and Columbia. Phone: Riverside 3518.9 Malayan Wood Ibis. And he's day that the music and commercials Block will make the presentations Entered as second class matter, April 5, now taking a little nap. Believe 1937, at the postoffice at New York, N. Y., might produce ulcers or other ill- to Marcus D. Kogel. commissioner tinder the act of March 3, 1879. nesses, but Dr. Hyslop said yester- of hospitals in New York, at the it or not, that's the way this queer day that "the broadcasts certainly Gouvernor Hospital today. fellow sleeps. wouldn't give me any ulcers." There's a simple way, too, for A division chairman at the terminal for the Brotherhood of Railway 'Rebuttal" Package Show time buyers to take it easy and and Steamship Clerks. F r e i g h t Sold To Muntz On MBS get results in the rich Baltimore FINANCIAL Handlers, Express and Station Em- market. They just buy W- I -T -H, (nrrrinfrr. 22) i ployees, Edward T. Butler, said that (Continued from Page 1) the BIG independent with the none of NEW YORK STOCK EXCHANGE the employees in the termi- will pick up tab. Show will be pro- BIG audience. Net nal had complained of the broad- duced in New York by John Reddy High Low Close Chg. casts. He on Yes, sir! W -I -T -H delivers ABC 858 858 858 + 1/4 went to say that jobs and will include both live and taped Admiral Corp. 18,8 1738 1858 11/4 would not be as secure without the kind, more listeners -per -dollar than any 34 material. First of its program Am. Tel. 8: Tel. 1451/2 14334 1451,2 revenue from the programs. will provide a rebuttal for people other station in town! covers CBS A 271/4 2634 2718 8 It CBS B 271/4 2718 2718 18 One witness who identified him- who have been attacked in press 92.3% of all the radio homes in Philco 3234 3158 3212 114 self as a New York Central Railroad which allowed them no chance to 1234 1e the Baltimore trading area. RCA Common 1234 1212 stockholder. Irving Taylor. told the talk back. RCA 1st pfd. 721/2 7212 7212 14 is Stewart -Warner 12l4 12 PSC that he was opposed to the And don't forget, Baltimore Westinghouse 315/8 31,8 315e 18 presentations by the Terminal the persons interviewed in the sta- the sixth largest market in the Westinghouse pfd 1041/4 1041.4 10414 18 Broadcasting Company. Other per- tion were in favor of the programs. Zenith Radio 33 323e 33 1 country. sons testifying were Sherman Gre- The broadcasts are presented 17 NEW YORK CURB EXCHANGE So if you're looking for low - Hazeltine Corp 1638 1618 1638 gory, general manager of the broad- hours a day from 7 a.m. to midnight Nat. Union Radio 258 212 278 1/s cast system and representatives of from a control booth on the balcony cost sales in Baltimore, W -I -T -H OVER THE COUNTER Fact Finder Associates, who report- of the terminal. The system began is your buy. We say so. Bid Asked best ed in a poll that 85 of on October 1 of this year. DuMont Lab. 1458 1 Sr% about per cent Advertisers say so. Time buyers Stromberg -Carlson 11 121/4 say so. Call in your Headley - Reed man today and get the full Transatlantic Program Set W -I -T -H story from him. French students from the Sor- bonne will exchange views with two 50,000 watts at 800kc. American students on the subject "Is Youth Preparing for World Citi- zenship?" during a transatlantic Now covering a 17,000,000 population area broadcast over WQXR on Saturday. December 31 from 10:15 to 10:45 at the lowest rate of any major station p.m. Moderators will be located on both sides of the Atlantic when the in the Detroit Area! broadcast is recorded earlier. Xmas Messages By Stars Christmas messages from top i "WIN tertaincrs will be presented 1 WMCA tomorrow, December 21 With CKLW" from 2:03 to 3 p.m. Perry Cornu, Guy Lombardo. Dinah Shore, Tony CKLW Martin. Vaughn Monroe, Frank Sin MUTUAL Detroit and Windsor atra, Xavier Cugat. Lena Hon., Sammy Kaye, Gordon MacRae and t J. E. Campeau, President Baltimora 3, Maryland Ray McKinley arc among the stars TOM TINSLEY, Preached who have recorded messages for Adam J. Young, Jr., Nat'l Rep. Canadian Rep., H. N. Stovin & Co. Represent./ by H.adl.y -R..d the program. Friday, December 23, 1949 3 RADIO DAILY REC Christmas Party Woolley Retains Post MBS Closed Circuit Raises Over $6,000 In NBC Sound B'dcasting Government Inquiry Talk Given By White (Continued from Page 1) (Continued from Page 1) In TV Sales Methods John Karol, vice -president of CBS, house. A. W. Kaney and Jennings Pierce, he said, would continue as and president of REC, introduced (Continued from Page 1) (Continued from Page 1) Burrows who adlibbed his way station relations liaison for the cen- faith in the future of radio -a faith tral and west coast divisions, respec- butor requires a dealer to buy slow - through two hours of prize drawing selling items along with his regular fortified by a and favored the club with a song tively. constructive pro- All the men named as members of purchases. Maher indicated that gram to cope or two. the sound broadcasting stations re- sales of television receivers together Gifts which went to the members have had long with record players are involved. with the chang- in came from many lations department ing patterns of the drawings experience with the web in this and The government official has made it the industry. radio executives associated with other fields. clear however, that no charges are Mutual has al- stations outside New York. Ben Wooley joined NBC in 1931. In being made at this time. ways been a dif- Gimbel of WIP, Philadelphia, won 1933 he became contact man in sta- In answer to the inquiry, RCA ferent kind of an electric toaster which Burrows tion relations, which position he says it has been asked to furnish in- network, a fac- said "he could use to toast his mon- held until 1936 when he was ap- formation on sales distribution tor of increasing ey"; President Karol of the club pointed general manager of radio methods. importance in walked away 'with a 15 -pound ham station WWJ, Detroit. Returning to The corporation believes that the these times of and Frank Donato of the New York NBC in November, 1937, he was ap- investigation will show their prac- business transi- .ffice of C. P. MacGregor won a pointed manager of the station rela- tices to comply with the law. tion. dinner in a Chinese restaurant in tions service division, serving in that Maher said parties found guilty of "Throughout Omaha. Eleanor McClatchy of the post until 1942, when he was named tie -in sales would face a fine up to 1950 and the WHITE McLatchy stations in California, assistant to the vice -president in $5,000 for a corporation and up to years ahead, we absent from the party, was an- charge of stations. In 1945, he was $5,000 and a year in jail for individ- plan to stress and emphasize these nounced the winner of a bushel of appointed director of the NBC sta- uals. The charges would involve an- differences, which we feel will con- Virginia apples. tions departments. ti -trust provision of federal laws. tribute greatly not only to Mutual's The attendance and interest in The sales might involve slow -sell- strength in the broadcasting indus- he drawings was proof positive In Y. ing radio receivers, record players try, but also to its effectiveness as hat the giveaway era is a box of- Crosley Sales N. or other appliances which a dealer a merchandising medium for the ad- fice attraction. Burrows, seeming Show 35% Increase was forced to accept to acquire bet- vertiser. to have fun as he plodded through ter- selling items. "These differences add up to a hour after hour of credits and draw- (Continued from Page 1) plus in dollars for the Mutual ad- ings, at one stage said: "Hey isn't ceivers and radio models have been Mrs. Harry M. Bessey vertiser, a broader and yet more in- there a sponsor in the crowd? I've well received, Cole disclosed, and Mrs. Harry M. Bessey. wife of timate service to our listeners. These got a couple of shows I want to current demand exceeds supply. He Harry M. Bessey, executive vice - differences enable us to offer a solu- sell." added that other Crosley appliances president of Altec Service, died tion to the problem of radio budgets Reggie Schuebel of the Duane had also been in great demand dur- December 10, following a short fill- which must be stretched to help Jones agency, who was chairman ing past months. ness, at Montclair, N. J. finance experiments in television. of the women's prize procuring These differences give to the net- committee. turned up with nearly work a firm foundation to withstand .1 100 worthwhile prizes. They in- dislocations of this the shocks and eluded a TV set and a trip to Ber- transition period, and are the basic muda. factors that make Mutual confident for profitable selling INYEST/GÀTE of its future." Free Political Time WBAX Xmas Party Several thousand children will Offered By WFIL In Philly WDEL be guests of WBAX in Wilkes Barre. Pa., at a three -hour Christmas party (Continued from Page 1) WILMINGTON LANCASTER to be held in the local armory on A. Finnegan, has already accepted DELAWARE PENNSYLVANIA December 24. The party is being the offer and beginning January 3, sponsored by the station in cooper- a 15- minute program, Report to the ation with the merchants of the Voters, will be presented by the Wyoming Valley area. All the party every Tuesday at 10:30 p.m. 'WRAW for at least 16 'WKBO youngsters will be given Christmas weeks. packages in addition to special prizes The chairman of the Republicans, HARRISBURG READING to be awarded at the affair. A two - William F. Meade, has not indicated PENNSYLVANIA PENNSYLVANIA hour program of carols and enter- his acceptance as yet, Clipp said. tainment has been prepared for the However, he added, the offer will occasion with the entire show being stand if the GOP decides to take ad- broadcast by WBAX. vantage of it. If the Republicans accept, the program will become a "WORK ¡WEST Mel Allen WBEC Guest half -hour presentation. YORK EASTON Pittsfield, Mass.- N. Y. Yankee Clipp declared that "it has always sportscaster Mel Allen was recent been our policy to broadcast infor- PENNSYLVANIA P E N N S Y L V A N I A guest of Mac McGarry on "The Mac mation of importance to the people McGarry Show" over WBEC. The of Philadelphia and its suburbs. and two found they once lived within With this in mind," he continued, i nine blocks of each other in Jackson "we feel that the interests of the Heights, L. I. public in the new year of 1950 will V1fDELTV rV1iGAL TV best be served by bringing to the WILMINGTON LANCASTER WFIL studios those speakers best qualified to present their parties' D E L A W A R E P E N N S Y L V A N I A Emergency Gi`l. views on subjects of local signifi- Ade Hult, MBS vice-president cance." in of charge sales, yesterday re- STEINMAN STATIONS ceived what may become a very For valuable Christmas present. Gift, Substituting Husing Clair R. McCollovgh, Monoging Director from one of his major Chicago "Mr. and Mrs. Music " -Andre clients, was a ten -gallon drum of Baruch and Bea Wain -take over Represented by ROBERT MEEKER ASSOCIATES water. Halt recently moved to the podium of the WMGM Band- Chicago San Francisco New York Los Angeles New York from the Windy City. stand for three weeks starting Mon- day, Dec. 26, while conductor Ted Husing vacations in Florida. Friday, December 4 RADIO DAILY 23, 1949

FCC Gets Petition TV Time Sales In '48 To Reconsider Grant Totaled $86100,000

(Continued from Page 1) (Continued from Page 11 its power from the 1240 to the 1080 erating less than six months. Aver- in the same city was upheld in age monthly income ranged from band $20,000 for April by the U. S. Court of Appeals. stations on the air all reported yesterday that it year to only $5,000 for those on the WINN Man About Manhattan. air two months or less. is losing its ABC affiliation to .. Fourteen BIGTOWN SMALL Radio station have stations on the air all WKLO next month. WINN seeks to TALK owners year reported an FCC the whole average operating have the reopen started promotion campaigns to sell radio via TV and proving, through cost of $538,000 -about $45,000 question, pointing out that the de- per some highly interesting statistics. that AM is still as big as ever. . . . month. Among these, one cision to permit the new station reported Walter Winchell switched his plans and instead of trekking off to the an annual operating expense of rather than to give WINN the fre- $814,000, and another only $59,000. coast will spend the holidays with his family at the Plaza in quency shift and a power boost Roney The FCC said TV revenues ac- from 250 watts to five kilowatts Miami Beach. . . . Frank Cooper has set Martha Tilton and Harry counted for about 10 per cent of the day and one kilowatt night was Babbitt for a year's recording contract on the Coral label.... "Luncheon overall take of TV sound radio sta- based on the fact that WINN was in at Sardi's" heading toward its 4th year on the air with the highest tions Philadelphia, and about 8 relying upon ABC programming per cent in New York and Washing- whereas WKLO would be primarily daytime rating on WOR. . . . Sheriff Bob Dixon sought by a major ton. local in its programming. WINN film outfit for series based on his "Chuck Wagon" characterization. planned to take the full ABC net- . . . Frank Saunders putting on the "Paddy" show for WPIX for a Santa Claus On WTAG work wire. one -time shot Dec. 26th at 8:30 p.m.... Xavier Cugat's about to launch Kris Kringle has been having a That Mid -America, licensee of busy time for himself nationwide search for a new Latin vocalist for whom a $5000 prize at WTAG in WKLO. would affiliate with ABC a Worcester, Mass. The Julie was predicted by WINN during awaits plus a tour of So. America and Europe with him in '50. Cugie's Johnny program used a pickup of the proceeding before the Commis- Norma Calderon has been signed for the "So. Pacific" road company. Santa complete with static and in- sion. Talented kids from the Wally Wanger Dancing School will put on terference as if from overseas. A The Commission and the court. ... second try to reach the bearded -hour show "Market Melodies" via -TV tomorrow. . . . said WINN yesterday. based their a half on WJZ gent was on "FM" and it came in preference for Mid -America upon Jerry Devine back to the coast alter hopping down to Washington to clear. Santa said he'd have some its commitments that its operation gather some more inside stuff for his "This is Your FBI" series. . . . FM sets in his bag. On the Letters will be based upon a non -network Leo De Lyon sez it's too bad about the shortage of water here. Now to Santa part of the same show, a schedule unless a network affilia- letter was read from a 20- year -old tion can be secured which will not if there can only be a shortage of "shortage of water" jokes. girl named Arlene whose left arm be at the expense of its local pro- * * %t * had been amputated. Pledges total- gram service and which will not The Radio Executives Club party at the Hotel Roose- ing $250 came into the office to help the girl with a few minutes after prevent a fair proportion of its velt yesterday was a really worthwhile charity gesture. All of time between 7:00 and 11:00 p.m., sign -off. from being devoted to heal live the proceeds -- 46,000 -goes to worthy charities and the 800 sustaining programs. men and women who attended had a real good time. Jchn Karol, Hollywood's New Standard option hour provisions president of the club and Reggie Schuebel of Duane Jones agency, in ABC contracts leave only two who was chairman of the prize committee are to be congratu- free half -hour between periods 6:00 to Barrere, secretary- treasurer, and some and 11:00 p.m. -from 7:00 to 7:30 lated.... ditto Claude OUTI1Y CLUB and from 10:30 to 11:00. This would Christmas candy to Bill Hedges and O. B. Hanson who had the mean, said WINN, that WKLO can- courage to wear Santa whiskers at the Radio Pioneers table. not continue to provide the service dt dt * >x pledged when it received its per- HOTEL mit. THAWTS WHILE THINKING: While they're at it, those TV about the blood -and -thunder material In view of the change in network stations who've been beefing The Country Club Hotel occu- affiliation, said WINN, "it is appar- unloosed upon the television screens might as well include those pies a magnificent location in ent that basis for preferment of shows dealing with ghosts and the supernatural. Wed. nité s edition the Mid- America application over of "The Clock," for instance, which was the story of a lad who died at the heart of the exclusive Wil- that of petitioner no longer exists, and that the public interest requires 10 p.m. -or just about the time his 'spirit' visited his sweetheart and shire residential district ... ad- that the entire matter be reconsid- vowed eternal love. We don't know how the kiddie trade took it, but it jacent to Wilshire Country ered in the light of the changed was enough to chill our insides.... Talking about a chill, coldest de Club and overlooking the ex- circumstances.... petitioner's pros- livery on the air (despite his excellent text) belongs to Martin Agronsky. pective operation as a non -network panse of its gorgeous fairways takes the Fitzgeralds ten minutes to warm up the air again after station entitles it to a comparative .It and greens. consideration for the better broad- Agronsky leaves it. cast facility originally granted to * * ir Rates from Mid -America on ' $6.00 up. Sin- the basis that the THE MORNING MAIL: "Let me relate briefly a hair - latter proposed to operate as a non - gle Kitchenette Apart- network station." raising incident," writes Roger Kay. "Right after your kind words about our presentation for the Paul Lukas show, 'The ments Available by Week Cheater,' we got a lot of calls from execs who wanted to see it. or Month. Greets Barkley On WIOD However, before we could get around to showing it, tragedy Miami - WIOD's Harry Munvan struck. sometime during the fateful night, 'The Cheater' vanished obtained an exclusive greeting to Miami from Vice -President Alben from behind locked doors at the executive offices of GAC. Need- Barkley upon the veep's arrival at less to say, we all went quietly nuts the next day. At 7 p.m., bless OUTItY CLUB his Miami Beach honeymoon hide- him, the quickwitted Rockefeller Center detective triumphantly away December 15th. and WIOD's with IT under his arm. The innocent cause of all this Billie O'Day. women's commentator returned, obtained an interview with the veep furore was an art -loving charwoman who had taken it home, 11OTEL and Mrs. Barkley both aired Friday figuring it was just a beautiful 'picture book.' All's well that ends 445 North Rossmore Avenue (Vine St.) over WIOD. The veep was prin- well, however, and we're all happy again- except perhaps our Hollywood 4, Calif. cipal speaker at the Dade County charwoman who shall, from now on, limit her collec- Jefferson Jackson Day Dinner, De- bewildered Telephone: Hollywood 9-2701 cember 17th. tion to dated magazines." hat other hristmas present can you name that...

... you wouldn't want to exchange ... comes in so handy on rainy days

... never wears out ... keeps increasing in value

... is so quick and easy to buy ... pleases everyone on your list AND ... gives itself all over again avin 9 s vionds (with interest) ten years later? Automatic Saving is Sure Saving

THIS SPACE CONTRIBUTED BY RADIO DAILY Friday, December RADIO DAILY 23, 1949

AGENCIES WINDY CITY WORDAGE PROMOTION By HAL TATE A LBERT R. WHITMAN has rt - MBS' 'Queen' Contest signed as v -p and account supei - Larry Kurtze of the Service Unlimited TV package firm. Mutual is drawing to a close its visor at Benton & Bowles, Inc. to beaming because his "Second Cup" TV daytimer on WBKB starring three -month "Queen of America" join Campbell -Mithun, Inc. Minne- I inn Burton garnered top honors in a special survey conducted by the contest to select the outstanding apolis, as executive v -p on February clubwomen in the nation local Jay 6 Graham research firm... Bartlett, and will 1. Tommy select the winner from among five Chicago star of NBC's "Welcome Travelers" flew to Mont- semi -finalists on the Jan. 6 "Queen BOWKER & CO., INC., new adver- gomery, Alabama over the week -end as guest of the For A Day" program. tising and public relations organiza- Maxwell Field Air Force base. Tommy was guest of honor and emceed The promotion idea was based on tion, has been established in Toledo. remarks made in the U. S. Senate the gala program dedicating the air field's new theater. . . . Ohio, with offices in the Manhattan Chicago's by distaff Senator Margaret Chase Building. pioneer disc lackey, Norman Ross, beaming over the wonderful pre - Smith of Maine relative to the civic Xmas business at his record shop in Evanston. . . . Ben Park's new contributions of the nation's club- W. RODNEY ERICKSON has been documentary transcribed show will be released over more than 400 women. appointed manager of Young & Mutual has selected, tieing local stations by the American Medical of Rubicam's radio and television de- Association right after the first affiliated stations into the stunt, one partment, Everard W. Meade, v -p of the year. It's a public service program based mainly on Ben's prize- quarter has finalist from each station the agency announced. winning "It's Your Life" show. area and will announce their names on the program Dec. 27. On Dec. 30, FOOTE, CONE AND BELDING i7 i7 it * the semi -finalists, chosen from have established an office in Hous- Wayne is among the 5,000 station area win- ton, Texas, to service the Gulf Rosemary considering making her TV debut ners, will be announced. Brewing and Hughes Tool Company very soon.... The fact that Tom Moore got some 200,000 entries Finale comes when, on the Jan. 6 accounts. on his "Home Made Toy" contest on his MBS "Ladies 'Be Seated" program, the studio audience picks show, aided him in snaring the Miles Laboratories firm for a the winner from among the semi- STANWOOD A. MORRILL has Harold Isbell recently celebrated his first very finalists. The clubwoman selected been named director of marketing sponsor.... -and will be cited for her "leadership and and advertising for Lambert Pharm- successful -year on television. . . . Chuck Sebastian is the new civic contribution to her communi- acal and Pro -phy -lac -tic Brush Co. prexy of the Chicago Radio Correspondents Association succeed- ty" and will receive a large jackpot ing Charles Ahrens. Chuck is with FM station WFJL while of merchandise prizes. W. RICHARD GUERSEY has join- Ahrens is with UP. . . . Other officers elected were: Richard ed the staff of MacManus, John & Adams, Inc. in Baltimore. Elliott, WCFL. vice -president; Will Whitney, WGN, secretary; "The Greatest Is Charity" WORZ. and Sam Paxton, WMBI, treasurer... . A recent Chicago visitor Orlando, NBC outlet for now central Florida, has a "Toy Termin- EDWIN F. COLEMAN is to the Mutual offices was Don C. Wirth, vice -president and general al" set up on Main Street as a depot with Advertisers Production Servi- manager of WNAM, Meenah, Wis. to receive contributions of used toys, ces, Inc. in an executive capacity. clothes etc. At regular intervals the He was formerly an account man- * * * American Legion "locomotive" picks ager with Kenyon & Eckhardt, Inc. up the articles and delivers them to The Barthel, Inc. record firm has reorganized with Nick the Orlando Rescue Mission for re- Wayne elected president and Paul Cwik, vice -president. Larry J. Anazao- pair and distribution to needy families this Christmas. Many of WORZ's lone is secretary- treasurer. . . . Initial artists signed are singers Johnny &rthicdatt local programs are scheduled for ori- Send Hill and femme thrush Toni Rami. . . . Jerry Colonna and Sonny Tufts gination at the "Toy Terminal" and guested this week on Tommy Bartlett's "Welcome Travelers" show. . . . Ire attracting large crowds interest- Don Getz, WGN promotion director, recuperating from his recent illness. ed to see how broadcasters go about Çrse1ini ..o- the business of helping worthy Don was hospitalized for several weeks. . . , Another hospital case is causes. December 23 Norman Felton, NBC television director, who underwent an appendect- Howard Breslin Don McNeill omy. . , . Oliver Morton, manager of the NBC Central Division national Pinkie Herman John Waters Howard Meyers Wiig Elected W. A. Stretch, Jr. Jack Lloyd spot sales department, and salesmen Robert Flanigan, President WGY, Sche- December 24 and George Halleman are back from their sales confab at Of N. Y. AP Broadcasters lack Alicoate Doris Sharp nectady. . . WJJD and WGES disc jockey Al Benson does all his pro- Dick Crans Naylor Rogers grams from his south side home. Albany -No curtailment of news December 25 services on holidays was voted by Matt Brooks Peggy Stone the New York State Associated Press Association at Ron Gamble George Lasker Broadcasters' NBC exec Niles Trammell attended the Ad Council's their annual meeting. Betty Olson Bob Ripley The AP also re -elec- Josef Trammell broadcasters Gladys Swarthout Stopak Directors meeting at the Blackstone Hotel last week. Mr. ted Gunnar Wiig of WHEC, Roches- Arthur Perles Larry Goddean said he didn't sign any talent while in Hollywood but he did ter, as president at their one -day Herman Katzman sign up KFI for another couple years.... Friday, December 23rd session held in the Hotel Ten ,Eyck. December 26 is a gala day for "The Breakfast Club." It's Emcee Don McNeill's Jim Healey of WOKO, Albany, was Bernard Dudley Hibbard Ayer named v -p of the group and Norris Charlie Alicoate 42nd birthday and the gang will put on a special Christmas show Paxton, AP Albany bureau chief. December 27 featuring the appearance of Don's wife, Kay, and their three secretary. Charlotte Chain Sam Coslow sons, Tommy, Donnie, and Bobby.... Recent ABC visitors were Another recommendation passed Jack Lathan Joseph E. Crenshaw Dick Evans, general manager and sales was the substitution of Friday's Charles Holland Ralph Smith Joe Hartenbower and executive respectively of KCMO, Kansas City, and Don Searle, sports broadcasters football consen- Oscar Levant Mark Woods sus by a roundup of major football Roy Amos Thomas Mary Hutter ex -v.p. of the network's western division.. . . Many moons ago games. The delegates decided to December 28 this oalumn predicted that one of the best radio and TV comedians hold a Monday meeting early in Dick Joy Noel McMahon Burr in town was Cliff Norton. The accolades he's receiving at the October and have an interim meet- Blanchard McKee ing for New York City members in "College Inn" show proves we were right... . William Bohack Sherman Hotel's January of the coming year. December 29 WMOR's "Press Conference of the Air" getting an excellent Bill Meenam of WGY, Schenec- George Field Clyde McCoy reception. Chicago Congressman Sidney R. Yates, who recently tady, Tom Brown of WGVA, Gen- Wendell Niles Pat Padgett returned from Europe, was a recent guest speaker. eva, and Bernard Buck of WNYC, Larry Stevens New York, were elected directors of * * * * the organization. LY

Section of RADIO DAILY, Friday, December 23, 1949 - TELEVISION DAILY is fully protected by register and copyright NEW CBS COLOR TEST PLANS SET Web To Transmit Color From Three Cities, TELE TOPICS Showing Images To Public For First Time; NBC -TV Station Dept. WOR -TV, WOIC, WCAU -TV To Co- operate In Test Set; Hickox Director THE ABC HANDOUT heralding the re- (Continued from Page 1) turn of "A Couple of Joes" described capital, to in WOIC and WTOP, Washington; also are be used the Continuing its divorcement of the show as a "television potpourrie (sic) WCAjU -TV, Smith. Washington operations. Broadcasts Philadelphia; AM and TV, NBC yesterday an- salted with humor, crackling with odd gags Kline & French, Philadelphia phar- in Philadelphia, which will start nounced establishment of a separate and gimmicks, and flavored with popular maceutical house, and AT &T and after the tests in the other cities music played by acknowledged experts in TV station relations department to local phone companies. have gotten under way, will be , be headed by iB. their field." Sounds good, but without The will color over WCAU Sheldon Hickox, test make airings -TV. Jr., manager of the combined de- casting any doubts on the veracity of the available to segments of the general AT &T and the local telephone drumbeaters or their powers of observa- public for in New York, Washing- partment before separation. the first time. CBS will companies On the staff of the new tion, we want to say that just 'tain't so. install 15 in or ton depart- color sets one more and Philadelphia are providing ment Thomas E. The show this week was divided into two Washington locations to which the extensive circuits not only for the are Knode, formerly assistant to Carleton D. half -hour segs aired 30 minutes apart. We public will have access. In New local operations but also for inter- Smith, director of tele operations; E. B. caught the second one and what we saw York the web plans to use city transmission .af members the color sig- Lyford, Stephen A. Flynn was something like this: Emcee Warren of the public as observers in tests nals via coaxial cable. and Rob- Hull reads listener requests for songs. The ert J. Guthrie, station relations to produce technical allocations To Air Live And Via Film execs. band, headed by Milton DeLugg, plays the data. Primary purpose of the New The tests, which will include Hickox joined NBC 1929, number or Joan Barton sings it. If the York tests is to provide the FCC in short- know requested song, both live and film programs, will ly after graduation from Amherst. musicians don't the with such information as the ex- be conducted a a during hours that will In 1931 he became the writer gets prize such as year's tent to which color stations in dif- assistant sales is not interfere with the regular local traffic manager 1933 supply of soap. That's all there and it ferent cities on adjacent channels and in was adds up to an informal nothing. So infor- or network broadcasting schedules named supervisor of commercial or on the same channels may in- of the cooperating stations. The mal, in fact, that trumpet player Bobby terfere with each other, and the traffic. Two years later he was was color transmission periods will gen- named Hackett left when the stanza about effect of diathermy and other in- assistant manager of station ten minutes old to go to work at Nick's erally be scheduled to alternate relations and in 1939 took over terference. with down in the village. . Hull is a glib, standard black and white management Another phase of next month's of the department. polished and Miss Barton a most transmissions so that installation of emcee tests is the installation of color re- attractive lass, but they need more than standard sets in homes in the three ceivers in Washington homes so what the show offers. Program's major test areas can continue without in- Johnson Will Describe that the pictures can be observed terruption. gimmick is J. J. Morgan, a sad -eyed under normal Filming 3 Basset who roams around the top of the viewing conditions. Existing black and white sets With Cameras piano totally indifferent to the proceed- CBS has offered to install color re- will not receive the color trans- ceivers in the homes of the seven The three -camera technique used ings around him. . A World Video mission as usable pictures unless FCC Commissioners. they are adapted. by Jerry Fairbanks, Inc., in the pro- package, show is produced by Ed Kenner duction of low -cost video films and directed by Eddie Nugent. To assist laboratories and manu- In Washington the live pickup will facturers, CBS is making all the equipment will be that developed be described by Russ Johnson, vice - president of that organization when color broadcast signals available by CBS far Smith, Kline & French, for technical for demonstrations he addresses the distribution session RED SMITH, sardonic sports columnist tests. It also is proof the teaching of viding color of surgical and medical the National Television Film of the Herald Tribune,' loosed his receivers for test pur- procedures Council's poses to the FCC Laboratories before professional groups in third quarterly forum to lethal typewriter the other day at sports in major be held Dec. 28 at the Hotel Astor. announcers who describe action plainly Laurel, Md., (already delivered), cities throughout the country. and to In New John Mitchell, of UA Television. visible to viewers and at the practice of the Senate Advisory Com- York, CBS will use color who also is distribution mittee on Color Television. film and slide pickup chairman of reading aloud the sponsor's slide as it ap- equipment, NTFC. will head the morning ses- pears on the screen. Said he: "When the In New York the broadcasts will together with standard black and sion on production. be He will discuss telecasting of sports was new, the notion over the standard transmitters white film and live pickup equip- the availability of bank financing was that the retreaded radio announcers of WCBS -TV and WOR -TV. The ment, in order to study the compar- for television films. employed to furnish the running comment Washington broadcasts will be car- ative interference behavior of color would have to learn a new technique. ried by WOIC. Studio facilities of and black- and -white as requested would WTCP, CBS radio affiliate in the by the FCC. Strahorn Joining Y&R They have to acquire some respect Lee for facts, in order to avoid glaring dis- Strahorn. indie radio producer, will join Young & Rubicam to crepancies between the thing seen and handle the thing heard. And would have production on the Fred they to Waring TV show, it was confine their comment to collateral de- announced by Everard W. Meade. tails not revealed in the picture, lest they Press -Time Paragraphs radio -tele chief of the agency. Strahorn pre- offend their auditors by telling them viously was with things they could plainly see for them- NBC and Foote. Cone & Belding. selves. This notion has proved grossly IATSE Organizing Make -Up Artists He will leave Cali- fornia for New York Dec. 28. over- optimistic. Videots apparently do not Ill the first NLRB election for TV ,,rake-uó and hair stylists, employes object to the implication that they are in that category at NBC this week unanimously soled IATSIi Local 798 too stupid to understand what is going on as their collective bargaining agent, the union announced yesterday. Cassyd Elected By ATAS before their eyes. They don't even take Contract negotiations will he .started soon by Sal J. Scoppa, business Hollywood -Syd Cassyd has been offense at the advertiser's assumption that agent of the local, which is now organizing make-up personnel at all elected president of the Academy of they are too ignorant to read a printed other stations, IA said. Television Arts and Sciences. suc- line." . This business of reading slide ceeding Harry Lubekc. James Van - or flip -board copy has been annoying us New Pilot Plant Set By Corning Glass diveer and H. L. Hoffman were for some time now. It may make for im- Corning, N. Y. -A new pilot plant to be used initially for develop- named vice - presidents; Robert pact, as the Madison Ave. boys would say, ment of new production methods for video tabes will be constructed Packham. treasurer: Betty Mears, but it seems that in doing so they demon- bere by the Corning Glass Works. Plant will be equipped with a 60 -ton secretary; Mark Finley, correspond- strate that their appraisal of their audi- glass melting tank and various types of conventional and experimental ing secretary, and Dick Lane, re- ence is the same as Brother Smith's. glass forming and finishing machines. I cording secretary. 4M/vrv/v fflLaiLL' Section of RADIO DAILY, Friday, Dee. 23, 1999

Master Antenna Top TV Reception Atop .Ht. Naitin lon Motorola Plant Plans Reception of TV programming across a distance of some 150 miles For TV Areas has been reported from the Mount Washington Observatory, atop Mt. To Double Set All Washington in New Hampshire. In a letter to the Hub Company. a Output Boston department store, the Observatory commended the sensitivity of A multiple -outlet master televi- their TV set, a 12'2-inch Tele -tone table model, which they reported was In order to free its Chicago plant sion antenna system for apartment operating on a routine antenna installation. "The set works fine on both for greater video production, Moto- houses. hotels. stores, schools, hos- Boston stations." the letter stated. "There are no signs of 'snow' even rola, Inc., will double the capacity pitals. and office buildings is now during the daytime when signals are down. We are over 140 airline of its Locust Avenue radio plant in available for installation in all TV miles from Boston. but we do not use amplifiers of any type. The 6000. Quincy, Ill., according to an announ- areas throughout the nation, accord- foot elevation probably helps eliminate the necessity of such. The Tele- cement by Paul V. Galvin. Construc- ing by the RCA tone set is providing and will undoubtly continue to provide many tion of the new plant began this to an announcement week, Engineering Products Department. hours of enjoyment as we at the Observatory will shortly be without with completion scheduled The installation, known as the outside contact except by radio and television." the message concluded. for March 1. RCA Television Antenaplex System Statement By Galvin was first publicly announced last "This step is both a consolidation May. but initial sales were restricted and an expansion for increased pro- to the eastern seaboard. Army SC Developing GE Tube Div. Announces duction of our television receivers," Antenaplex is designed to meet re- Miniature Equipment Three Appointments said Galvin. "The new plant addition quirements of both landlords and in Quincy will be devoted to the tenants by providing TV antenna Small, light -weight Army Signal Three new appointments have production of home and auto radios, outlets in all apartments, offices. or Corps equipment which can be easi- been announced in the tube divi- a move which in turn will enable us other space units with a minimum ly carried by men and withstand sions of the General Electric Com- to turn out more television sets in of rooftop equipment, consisting es- extremes of climate is being de- pany by J. M. Lang, manager. E. F. the headquarters factory in Chicago. sentially of an individually tuned signed to provide fast, effective Peterson has been named manager Although our chief concern is antenna for each transmitting chan- communications networks for com- of sales of the divisions, with head- greater TV production, this move nel in the given area, a master sig- bat troops in the field. the Depart- quarters at Schenectady. L. B. Davis can also be taken as evidence that, nal amplifier to boost the signals re- ment of the Army announced. A has been appointed manager of the far from being dead. demand for ra- ceived on all channels, and one or crystal rectifier reduced to the size receiving tube division at Owens- dio continues strong." more vertical lines of coaxial cable. of a match head, a field switchboard boro, Ky., and K. C. DeWalt has Two New Assembly Lines running through pipe wells in the that weighs only 22 pounds and a been appointed manager of the ca- Through the addition of the walls, with branch connections for portable teleprinter weighing 45 thode ray tube division at Elec- all outlets. Quincy plant, radio set output there pounds are among items developed tronics Park, Syracuse, N. Y. All is expected to increase from ap -. Three New York apartment own- through S. C. research projects. have been associated with General ers have signed contracts with the proximately 2,800 units per day to Miniature and sub -miniature radio Electric for a number of years in 3.800. Two new assembly lines are Commercial Radio Sound Corp.. tubes have also been produced. various capacities. in being incorporated in the construc- RCA sound products distributor tion, which will consist of about the New York area, for installation The new facilities of Antenaplex systems. They are: 15,000 square feet. will require the addition of some 100 owners of House at 11 Schwab PRODUCTIOfi PARADE new employees in the stepped -up Riverside Drive, and developments schedule. at 40 -44 and 715 Park Avenue. manufacturing Deflection Yoke Shield new model is designed with storage In keeping with the trend of de- space for 14 large record albums. veloping new time and moneysav- part of which may quickly be con- EI1GIIlEERS- Et1GIIlEERS- ing components for TV sets, Henry verted to accommodate the addition L. Crowley Co., West Orange, N. J.. of a TV receiver at the owner's con- COIISULTAIITS announce a new powdered -iron de- venience. The Wedgewood is design- EOIISULTAnTS flection yoke shield. In the shape of ed in 18th century cabinetry and two half cylinders, this new item lists at $275 for the radio- phono- Raves time in the assembly work on graph and $469.50 with TV. t he deflection yoke. In place of usual Smaller Paper Capacitors McNARY & WRATHALL RALPH B. AUSTRIAN winding procedure with soft iron Aerovox Corp., N e w Bedford, RADIO ENGINEERS Television Consultant wire, these two cylinder halves are Mass., is making a smaller paper slipped into place around the elec- tubular capacitor available to the 906 Natl. Press Bldg. 1407 Pacific Ave. 1270 AVENUE OF THE AMERICAS trical winding and held with a few radio electronic industries. Known Washington 4, D. C. Santa Cruz, Cal. NEW YORK 20, N. Y. wraps of tape. The powdered -iron as Type P85. the capacitors feature Member AFCCE Tel.: CO. 5 -6848 shields cost approximately the same the same materials and general pro- as the soft -iron windings material cesses used in the Aerovox Aerocon while the electrical characteristics Type P87. To achieve the miniature of the powdered-iron are better size new production techniques were than those of the iron wire. required for handling minute sec- L. W. ANDREWS, INC. A. R. BITTER Joins Airborne Instruments Lob tions, wires and other components DuVal, Jr., for many without sacrifice of quality and mass CONSULTANTS Engineers Herbert RADIO Consulting Radio years with GE, has joined Airborne production requirements. 219 WHITAKER BLDG. 4125 MONROE STREET Instruments Laboratory, Mineola, DuMont lnputuner IOWA TOLEDO 6, OHIO N. Y., as technical assistant to H. R. A new DuMont four- section In- DAVENPORT, Tel.: Kingswood 7631 Skifter, president. DuVal was with putuner incorporating the latest Phone 2 -7824 GE for 14 years during which time Mallory-Ware spiral -type Inductor, he became head of the company's is announced by the Electronic Parts naval electronics commercial activi- Div, of Allen B. DuMont Laborator- ties. Prior to joining AIL. he was ies. Among its advantages is the W'LLIAM L. FOSS, Inc. vice- president of station WPTR, Al- doubling of the gain over previous GEORGE P. ADAIR Formrly Cotton I ion, Inc. bany, N. Y. models, together with greatly im- Radio Engineering Consultants New Magnavox Radio -Phono proved selectivity in keeping with EXecutive 1230 927 15th St., N.W. REpublic 3883 The Wedgewood, a new Magnavox the advent of more and higher pow- EXecutive 5851 adio- phonograph, which also fea- ered TV transmitters, local FM sta- 1833 M N.W. WASHINGTON, D. C. STREET, tures Add -A- Television feature, has tions, amateur radio and other servi- WASHINGTON 6, D. C. been announced by Magnavox. The ces. The National Daily Newspaper of Commercial Radio and Television

VOL. 49, NO. 57 NEW YORK, TUESDAY, DECEMBER 27, 1949 TEN CENTS

WEB, STATION '48 EARNINGS REPORTED

Stanton Predicts '50 AM Total For Year Is $407,000,000, Past Year OK; Next Will Be Fine As '49 10.9% Over '47; Expenses Up 17.5 %; Also Good -Sarnoff

Nineteen Hundred and Forty -nine, Figures For FM Also Issued "The year 1949 has been a good in many respects, was the most one for the radio -television industry successful year in CBS' 22 -year his- Washington Bureau of RADIO DAILY and 1950 promises to be another tory, Frank Stanton, CBS president, Washington -The FCC reported on Friday that AM net- good year," David Sarnoff, chairman said in his year -end statement, of the board of RCA, said in his released Friday. works and stations earned a total of $407,000,000 in the calendar 1948, year -end statement just released. He cited the "unique" position of year with an additional $621,000 reported by "Television shook off its adolesc- its e the web in radio programming; 77 FM stations affiliated with AM stations and $1,026,208 ence and came into man's estate" top rated TV programs; its increase reported by 89 of the 107 FM stations on the air in 1948 in 1949, the medium's "first big in network coverage with 185 sta- year," he said. By the end of 1954, tions now in the network fold, and without affiliation with an AM outlet. The $407,000,000 figure for AM was 10.9 per over Sarnoff predicted, there will be its record time sales for both radio cent about 20,000,000 receivers in Amer- and television during the past year, the 1947 total -but expenses were up 17.5 per cent. Total ican homes for a total audience of (Continued on Page 3) profits before taxes, fell off thus by 10.7 per cent to $64,- about 75,000,000. The 61,000,000 radio 100,000, with networks accounting for 28.2 per cent of the (Continued on Page 7) Pope Replies to Fly Plea total. The network profit figure of $18,100,000 includes the In WINS -Employe Row take of the 27 owned- and -operated stations. The four na- Special Mid Century ProgM1 tional webs and three regionals are included. Gets Sponsor On CBS Washington Barran of RADIO DAILY A $46,000,000 profit figure was reported by 1,797 Washington -Recalling statements the in the original petition filed by other stations covered in the study. "Mid- Century," a special one -shot WINS employees against sale of the Average station income (before taxes) in 1948 reported CBS broadcast sponsored by Chev- station to Publisher Generoso Pope, by 1,313 stations in operation at least two full years was rolet, will be heard over the entire web from 5 to 5:45 p.m. on New attorneys for Pope have told the (Continued on Page 3) Commission they cannot understand Year's Day, it was announced Fri- the recent statement by James Law- day. rence Fly, counsel for the WINS Federal Court O'Kays New Sales Records The program, which entails flying emplayes, that "the question of in to the United States all CBS news bureau chiefs from key news centers whether foreign- language broad- throughout the world, will examine casting is good or bad" is not in- Station's Decision Forecast By Baker the status volved in the protest. the accomplishments and Filing further comments for Pope, (Continued on Page 2) Boston -A suit asking damages New sales records for 1950 in the (Continued on Page 3) and an order to force WLAW in electronics industry are anticipated Record Business Reported Lawrence to broadcast a sermon has by Dr. W. R. G. Baker, vice- presi- By WJR in Detroit Lever Sales Personnel been dismissed on the ground that dent and general manager of the Announced By Official the station has the right to decide electronics department of the Gen- what programs will best serve the eral Electric Company. An Detroit -With $684.533.00 signed in estimated renewal and new business between W. W. McKee, Lever Brothers public. 80 per cent of the company's receiv- Judge Francis Ford said that the er business next year will December 1st and 19th, WJR is vice -president in charge of sales has come having its best month in the sta- announced the company's present Federal Communications Act "does from TV set sales, Baker continued. not expressly confer on anyone any "The public will spend $800,- tion's history, Harry Wismer has an- organization of Lever Brothers' over nounced. Merchandising Department. right to broadcast any material at 000,000 for TV receivers in 1950, any time" in tossing out a breach plus $60,000,000 for installations," All major program accounts ex- McKee said that the department ac- piring in December have renewed. would continue under the direction (Continued on Page 2) (Continued on Page 7) including Shell Oil, Standard Oil. (Continued on Page 3) BMB Again Postpones Date (Continued on Page 2) For Uncle Joe Iteal Trouper The "Voice Of America" gave Release Of Second Study Bob Hope-the original "Mr. Santa Claus extensive air time on Showbusiness" to twenty million broadcasts to the Russian people The release date for the Second said the reason for the delay is that GI's --left Los Angeles by plane during the Christmas season. it Study by the Broadcast Measure- "my production estimates based on Friday morning to spend HIS was revealed Friday by a ment Bureau has been again post- the 1946 survey were wrong." Dr. Christmas entertaining thousands "Voice" of now doing duty official. in order to show poned, it was learned Friday by Baker said, however, that 21 states servicemen the Russians what in outposts. A transcrip- a fine season RADIO DAILY. Release date had been had been completed of the "49" (in- Alaskan of was made Christmas is here in the land they set for the 27th of December this cluding the District of Columbia) tion his departure are taught to hate and tear. year, but is now postponed indefi- that were being at the airport and will be pert of Christmas once surveyed. his next Tuesday night show over was Russia's out- nately until after the "first of the This postponement is standing the second NBC. holiday. year." since the Second Study was started Dr. Ken Baker. BMB chief, Friday earlier this year. Tuesday. Dacamber 27, 1949 2 RADIO DAILY Record Business Reported Special Mid Century Prog. By WJR in Detroit Gets Sponsor On CBS Federal Court O'Kays (Continued from Page 1) (Continued from Page 1) Station's Decision Metropolitan Life, Richman Broth- of civilization at the half -way mark Vol. 19, No. 57 Tuesday, Dec. 27, 1919 10 Cts. ers, Mennen Shave Products and of the 20th Century. Minute Maid Orange Juice. will act as chairman (Continued from Page 1) JOHN W. ALICOATE . : Publisher Ed Murrow In addition to program renewals, of the discussion and featured will of contract suit brought by the FRANK BURKE Editor extensive spot renewal contracts be the following CBS bureau chiefs: Massachusetts Universalist Conven- MARVIN KIRSCH : Business Manager have been signed by the Goodwill Howard K. Smith, London; David tion. The suit was started when station with Colgate Palmolive Schoenbrun, Paris; Winston Burd- WLAW refused to carry a sermon Published daily except Saturdays. Sundays "Is Jesus Risen ?" over their airlanes and Holidays at 1501 roadway New York, Peet. Kellogg's Cereals, Bulova ett, Rome; Bill Downs, Berlin: and t18). N. Y., by Radio Daily Corp.. J. W. Watch Company, Chrysler, Chevro- Bill Costello who recently returned last Easter. The convention asked Alicoate, President.and Publisher; Donald M let, Hudson, Pontiac, Oldsmobile to this country from Tokyo. Eric that the station be ordered to broad- Mersereau, Treasurer and General Manager; cast the sermon this E)ster. Marvin Kirsch. Vice. President; Chester B. and Ford. Sevareid. Washington bureau chief. Ilahn. lice- President Charles A. Alicoete, Along with the brisk renewal and Larry Lesuer. chief UN corres- The attorney for the station. James Secretary. Terms (Postage free) United business. WJR completed negotia- pondent for CBS will also take part. A. Donovan, said that the sermon States (other than California) $10.00 one in raised "the question of the divinity tear; California, $15.00. Foreign, $15.00. tions for two new shows with the Those correspondents not already Address all communications to Radio Daily, signing of the "Eddy Arnold Show," the United States will arrive in New of Christ and the theory of the 1501 Broadway, New York (18). N. Y. sponsored by International Milling York on Dec. 30 to prepare for the Ressurection." The charge of the 7.6336. 7 -6337. 7.6338. Phone Wisconsin a for 52 ambitious broadcast. convention that constitutional free- ( -title address: Radaily, New York. Company, five times week weeks starting January 2nd and the Agency for Chevrolet is Campbell - dom of religious expression had been WEST COAST OFFICES sponsorship of "The Hermit's Cave" Ewald, Detroit. violated was answered by Judge Allen Kushner. M Ford who said that the constitution 6425 Hollywood Blvd. Phone: Gladstone 6436 for 52 weeks starting December 25 of limited only the action of Congress WASHINGTON BUREAU by the Coal Heating Service Federal agencies and not pri- 4n,lr.w H. Older. Chief 6417 Dahloneea Rd. Greater Detroit. Two other new Motorola Has Open House and Phone: Wisconsin 3271 major program sales are expected vate corporations. CHICAGO BUREAU For About 12,000 People Mal Tate. Manger. shortly. 612 N. Michigan Ave. "We plan to release the exact fig- Suspending FM Operations Phone: SUPerIor 7.1044 Chicago - Motorola's second an- ures for the entire year 1949 within nual open house attracted an esti- WMCA -FM suspended opera- SOUTHWEST BUREAU a week," Wismer said. "We know it Paul Girard, Manager mated 12,000 persons for a tour of tions on Friday, December 30 after Tower Petroleum Bldg will be another record year even their radio and television plants being on the air for a little more Dallas, Texas higher than 1948 when we broke all Phone: Riverside 3316 -6 last week, Paul V. Galvin, president ,han a year. Norman Boggs. general previously existing business records has announced. Door prizes were manager of WMCA. says that no Entered as second class matter. April S, for The recent renewals plus 1937. at the pustoffice at New York. N Y., WJR. awarded each evening and a grand decision has been made regarding her the act of Match A. 1879. the tremendous new business points prize of a television set was given disposition of the FM equipment. to a banner year for WJR in 1950 " after the last night. The visitors Summing the situation up, Boggs Andrews Sisters, Levey were given free run of the plants aid "Operating FM at WMCA is Nielsen Nov. Report and were served coffee and dough- like having a champagne taste with Dispute nuts in Motorola's cafeteria. I a pocketbook." Settle Contract Issued on Top Twenty beer West Coast Bureau of RADIO ,PAIL}' Hollywood- Contract between An- The latest release of National drews Sisters and Century Artists, Nielson- Ratings for the "extra - as radio representatives. has been week" November 13 to 19 shows Lux cancelled by mutual agreement Radio Theater, 26.2; Ja -k Benny, upon payment of accrued commis- 22.3; and "My Friend Irma" in posi- sion which had been withheld pend- tions. respectively, one, two and "Well, ing settlement of suit filed on be- three. half of the Andrews Sisters on Nov. 'Other top rated shows in the first 7th. twenty include: "Talent Scouts." Lou Levey, who has been personal 20.3; Charlie McCarthy, 18.3; Walter representative of the trio for 12 Winchell, 17.9; "Amos n' Andy." 17.9; years. will continue to represent Bob Hope. 17.1; "Mystery Theater." I'll be them in all fields. Radio contracts 16.9; Red Skelton, 16.7; "Fibber Me-1 16.4; Dennis Day. for their CBS "Club 15" show. Gee and Molly." which has two years to run, remains 16.4; "Mr. Chameleon." 15.9; "Mr. f 15.2; 15.1; "You in force with no future commission Keen," Judy Canova. Bet 15.1; "Inner to Your Life," Sanc- Century Artists. tum," 14.9; "Crime Photographer." darned!" 14.5; "Truth or Consequences," 14.5; and "Dr. Christian," 14.4. New Emerson Officers Nielsen Highlights show that 34 Three new officers have been have in elected by the Emerson Radio and different programs placed Timothy, the jaguar from South America, seems to be the top twenty since last October overcome with amazement at what he sees. Maybe Tim is Phonograph Corporation's Board of that "Radio Theater," Jack Ben- Directors, it has been announced. and seeing for the first time one of the new hair -dos Our young ny, "Talent Scouts," Charlie Mc- ladies are sporting these days. These include Commodore John D. Carthy, "Amos n' Andy" and "My Many amazed when they see how much vice - businessmen are Small, president; Abraham Friend Irma" have consistently been their sales have increased after advertising over W- I -T -H. Rosen. assistant treasurer; and A. A. among the first ten leaders each This might be due to the fact that W -I -T-H covers 92.3% of Vogel. controller. Small also serves time. all the radio homes in the Baltimore trading area! as assistant to the president. Mr. Remember W- I -T -H, the radio station that produces amaz- Rosen was formerly controller and ing results. Call in your Headley -Reed man, he'll tell you Vogel was assistant controller. Admiral Buys Plant the whole W -I -T -H story. Chicago -The Admiral Corp. has bought the General Mills plant in Buys Participating Time Bloomington, Ill. The plant was CBS has signed Doubleday & Co.. taken over by General Mills in book publishers, to sponsor two January. 1948 from the Colonial separate 15- minute weekly Sunday Radio Corp. for making pressure afternoon programs effective Jan. cookers and was later used as a

8. Programs are a Galen Drake warehouse. Admiral's purchase was I commentary and a quiz show de- effective December 15 and the com- BALTIMORE, MARYLAND tails of which are forthcoming. Hu- pany plans to make radios and tele- Tom Tinsley, President Represented by Heodley -Reed ber Hoge & Sons is the agency in vision receivers at the 64,000-square- rha rge. foot plant. Tuesday, December 27, 1949 3 RADIO DAILY

Stanton Predicts '50 FCC Issues 1948 Earnings Mid Century -Theme Will Be Fine As '49 Of Networks, Stations, FM Of NBC Documentary

(Continued from Page 1) (Continued from Page 1) NBC's "Living- 1949," as might be to bolster his claim that CBS has expected, 1950" $38,465, or 5.9 per cent below the sales over those of their AM stations becomes "Living- had a terrific year. on January 1, and, coincident will In programming, he said, CBS 1947 income average for the same amounting to $621,469. stations. For in- these FM sta- the change in title, will undertake has consistently, these stations, the Charged against an extended inventory of the 20th over the period crease in average station revenues tions were expenses of $2,153,659 for Century of 6.9 per cent was over -shadowed an overall loss of $1,532,190 per sta- at midpoint, according to of the last few Thomas C. McCray, the web's na- months especial- by a 10.4 per cent increase in aver- tion. The revenue amounts to $8,070, age station expense. Average station and expenses for $27,970 for a loss tional program manager. ly, led the Niel- He said the series, in what he be- sen and Hooper - income (before taxes) in 1948 of $19,900. lieved to be an ranged from $341,257 for 46 clear Fifty -four of these FM stations innovation in net- atings in night- work programming, will devote a time, daytime channel, 50 -kw unlimited -time sta- were on the air all of 1948, averag- three tions to $4,464 for 66 local part -time ing $9,300, with expenses of about -month cycle of broadcasts to and Saturday an "interpretive treatment of im- ratings. Similar- stations. $33,600 for an average loss of $24,000 A total of 581 or per $2,000 monthly. Of the 77 sta- portant social, political, economic, ly, he continued, stations, 32 -or and scientific facets of contemporary the web today cent of all those in operation, re- tions, the Commission said, "four ported losses from broadcast opera- reported an income from FM opera- culture" starting with the first has more top - broadcast of the new year at 4 p.m. rated TV pro- tions. The great bulk of such station during 1948." tions (442) were from the total of Expense data for FM in joint FM- (EST) on Sunday, Jan. 1. grams than any The first program in the new ser- other video net- 900 -odd stations which started op- AM operations was submitted by 65 eration since the end of the war. stations with average costs at ies will be documented by local work. STANTON - items, feature stories, international Time sales, ac- Stations going on the air for the about $15,000. first time in 1948 accounted for 235 Eighty -nine of the 107 indepen- dispatches, and advertisements from cording to Stanton, were the highest actual newspaper files of Jan. 1, 1900. in the company's history with tele- of the total losers. About 320 sta- dent FM stations reported an over- tions went on the air some time in all income of $1,126,208 an aver- The over -all conception of the vision sales alone increasing more -for series, according to McCray, is that than ten -fold. 1948. age of $12,650. The expense figure of The Commission said that 593 of $4,182,558 came to $46,990 each, with the 20th Century is essentially the CBS' 179 radio stations at the be- story of man's world -wide effort to ginning of 1949 have increased to the 700 FM stations on the air at the a total loss of $3,056,350 coming to end of last year were licensed to $34,340 per station. adjust for survival in a time of 185 by the end of the year, he said swift, great change and trouble -a and pointed out that its TV network parties holding AM licenses, and Fifty -two of these stations were that in most cases financial reports on the air all year, averaging an in- struggle having two phases; (a) man now embraced 56 stations as against and his relationship to nature, and 24 at the beginning of the year. covered the figures for both sta- come of $19,000 with expenses of tions. Only 77 of these stations had $53,300 for an average loss of $34,300. (b) man and his relationship to him- Reviews Talent Gains additional rates for FM, with total Three stations reported net profit. self and his fellows. Stanton said that talent -wise, CBS Scripts to be broadcast include: had added Jack Benny, Edgar Ber- On Jan. 8, "Man and The Earth "; gen, Bing Crosby, Groucho Marx, Pope Replies to Fly Plea Lever Sales Personnel Jan. 15, "Man and Man "; Jan. 22, Burns and Allen, Horace Heidt, Red In WINS -Employe Row Announced By Official "Balance Sheet of Freedom "; Jan. Skelton, Garry Moore, Dick Haymes, 29, "As The Twig Is Bent." Other and Joan Davis to its star roster. titles be later. (Continued from Page 1) will announced And that CBS television had added (Continued from Page 1) "Living" is a presentation of the Ed Wynn, Fred Waring, Clifton Attorney Marcus Cohn recalled the of Frederick Schneller, general mer- NBC Public Affairs and Education Fadiman, George S. Kaufman, Abe statement by Fly in the original chandising manager. Three acsic- Department. Program is written and Burrows, Herb Shriner, "The Gold - protest that "the very principle tants have joined him in the com- produced under the supervision of bergs", Faye Emerson, Ralph Bel- of foreign language broadcasting is pany's new New York offices. They Wade Arnold, public affairs director lamy, Peggy Wood, Peter Lind a questionable one," and that "such are: for NBC. Lou Hazem writes the Hayes, Mary Healy and others. Ken broadcasting may be affirmatively James G. Gammel, formerly sales scripts and Ed King directs. Ben Murray, he said, has also been sign- harmful." promotion manager for the Osborn Grauer is narrator. ed for a 1950 show. "No amount of protestations can Manufacturing Company, Cleveland, McCray said that the University He dwelt on the success which alter the meaning of that para- Ohio, who is in charge of merchan- of the State of New York will con- CBS has had in creating and build- graph," said Cohn. dising for Surf, Lifebuoy, Swan and tinue to make available its home ing new programs and said that it Fly, former FCC chairman, is hotel sales. Mr. Gammel was pre- study course in contemporary living had been "outstanding." counsel also for the International viously associated with the Comp- to listeners anywhere in the country Columbia, Stanton stated, has also Ladies Garment Workers Union, ton Advertising Agency and with in cooperation with the "Living - continued its leadership in the pub- AFL, which has applied for the Benton Sr Bowles, in New York 1950" series. lic service programming field. WINS frequency with the claim that City. LP Records Expanding it can do a better job for the public H. E. Wholley, formerly with WAAM- Brewery 'Benefit' He said that Columbia Long -Play- than Pope. Cohn was formerly coun- Swift & Company in New York, is ing records had found increased sel for ILGWU's New York FM sta- assistant merchandising manager for Nets $13,000 In Two Days public acceptance and pointed out tion, WFDR, and continues to rep- Lux Toilet Soap, Lux Flakes, Silver that all major record companies, resent ILGWU's other FM stations Dust, and glycerine. More than $13,000 was collected with one exception [Ed. RCA], are in Chattanooga, Tenn., and Los An- A. C. West, previously assistant Friday and Saturday in the second producing LP Microgroove Records. geles. product manager with Standard phase of the Gunther Brewery spon- RCA, he said, plans to market 33 1/3 The ILGWU petition in this case Brands, Inc., in New York City, who sored "Benefit Auction" for the Bal- RPM records next year. seeks an ,AVCO -like determination. is in charge of merchandising for timore Colts football team over The CBS president referred to the with the union offering to match the Rinso, Spry, Breeze and bulk WARM, Baltimore video station. A organization's intensive work in $512,000 purchase price Pope has edibles. total of $6,575 was received from color television and said that Col- put up to buy the station from The newly- created Lever post of bidders Saturday. umbia's color system had given an Crosley. Although the union's appli- assistant merchandising manager for Among the prizes offered by the excellent performance at recent cation was filed over a week ago, it copy and art is filled by Julian Bers, program was a rent -free, $100 -per- FCC hearings in Washington. has not yet been given a Commis- who came month apartment with milk, clean- to Lever Brothers from ing, Real Estate Holdings sion file number. the Federal Advertising Agency, diaper service and root beer CBS, according to Stanton, has ex- New York. Prior to joining Federal. free for a year. The winner, Marty Walther, is the father of a 15 panded plant facilities for both ra- verted Mr. Bers was a staff member of -day- two Broadway theaters and old baby. His bid was $1,300. dio and television broadcasts. He the entire Liederkranz Building to BBD&O and of Hicks & Geist, Inc. cited the augmenting of the Grand TV studios. William B. Bisker, as merchan- Central Terminal TV studios with And finally, Stanton said, CBS' in- dising office manager, fills the sec- Wedding Bells new space on E. 54th Street -a full troduction of the Ed Wynn TV Show ond newly -created post in Lever's Helen Gerard, an NBC actress for acre - for belt line production of frotn the west coast helped launch merchandising department. Mr. the web, and James Dolan, librarian scenery and to provide storage Hollywood as the future world tele- Bisker came to Lever Brothers from for the NBC Symphony, were mar- space. He said that CBS had con- vision capital. the Dupont Company. ried in New York yesterday. Traveling E Entertainment has always drawn a crowd. Salesman The crowd has always sought it, or waited for it to come to them. Wherever there was a crowd, there were customers. And wherever there were customers, there were people with things to sell. (A crowd that was in a good mood always bought more).

Today the entertainer still gets the crowd, only he gets it faster and bigger. Through radio he reaches crowds of ten and twenty millions in a split second. And along with him goes the advertiser.

In radio the largest crowds gather at that point on the dial where the entertainment is the best. That point today is CBS.

For the Columbia Broadcasting System continues to be the most creative network in providing the kind of entertainment which captures the largest audiences.

Only on CBS will you find most of the sponsored programs with the largest audiences in radio (11 out of the "top 15 ").

And only on CBS can advertisers find most of the available programs with the largest

audiences (7 out of the "top 10 ") .

This is what makes CBS the most effective -traveling salesman in radio ... reaching more people with better entertainment ...making the strongest impressions in all advertising. CBS

-where 99,000,000 people gather everr Y week 6 RADIO DAILY Tuesday, December 27, 1949 .9

II LOS ANGELES AGENCIES

By ALLEN KUSHNER GEORGE PAL, an independent KENDALL FOSTER, vice- presi- movie producer, has named Roy dent in charge of television for S. Durstine, Inc., for his new Tech- n i c o l o r production, "Destination the Wiliam Esty Company, arrived Moon." in Los Angeles from New York to assume production control over the California Commentary.. . Ed Wynn TV show. According to HAFFENREFFER & CO., INC. Martin and Lewis won't be on video until next spring brewers of Pickwick Ale, have present plans, Foster's on the spot named supervision of the Wynn show will and only then if a fat sponsor is ready with the coin, according to Alley & Richards, effective with no January 1. continue for several weeks, Abner Greshler, agent for the comedians.. . . lack Carson's proposed date set for the agency ex- definite CBS show also of ecutive's return. postponed until next year because two picture corn MASONITE CORP. to the Buchen mitments and heavy schedule of personal and hospital appearances. Co. of Chicago for all national ad- Jeanne Gray, radio commentator vertising. and producer of "The Woman's ... Ken Carson (Garry Moore show singer) this week has signed for Voice," and Ralph Hancock, author, a singing role in a Paramount picture, as yet untitled. have joined forces to produce a ser- THE W A L D O R F- ASTORIA ies of television films, under the * T7 * * HOTEL to Needham & Grohmann, Inc., effective Jan. 1. The banner of Gray- Hancock Produc- Effective immediately, Harry Long has been Hilton tions. Shooting on the first package appointed Hotels Corporation, which now op- of shows is already under way. program director of KVI, Seattle, Wash., replacing Larry Huesby, erates the Waldorf- Astoria has the same agency. Russ Johnston, newly named vice - who has resigned.... Station KTTV is again adding space... . president in charge of sales and dis- Thirteenth floor of Bekins Building, 1025 North STUART M. LERNER COMPANY, tribution of Jerry Fairbanks, Inc. Highland Ave.. Hollywood, is being annexed. returned to New York following a Hollywood makers of plastic hangers and dis- weck of conferences with producer . . . Ernest Felix, assistant treasurer of play equipment, to Ritter, Sanford Jerry Fairbanks. Johnston flew back ABC will be in San Francisco for several days on budget matters & Price, Inc. Howard Sanford is the account executive. to Manhattan to wind up his affairs pertaining to KGO, owned and operated station of ABC. . . . as director of NBC's tele film divi- Three new half -hour shows bowed in on KBCA -TV last week. sion, actively joining the Fairbanks FRED P. FIELDING has been organization January 1st. "The Paul Whiteman Goodyear Revue" featuring the Whiteman named v -p in charge of radio of the McLain- Dorville Advertising KNBH will televise the world orchestra and chorus. "Mysteries of Chinatown," a new mystery Agen- series written produced by Ray Buffum, cy. He was formerly a v -p for the famous Rose Parade at Pasadena and directed by Richard Neal D. Ivey Agency. Monday, January 2 from 9:15 a.m. J. Goggin and starring Marvin Miller and a new situation comedy to completion with two cameras, one series co- starring comics Dick Wesson and Jim Backus in "Holly- using a Zoomar lens. The telecast POLLY WATSON has joined J. G. will be sponsored by a local sponsor. wood House," involving the adventures and misadventures of Williams & Associates as an account Richard A. Moore, ass't. general hotel men. executive. She was formerly with N. manager and director of television * * * W. Ayer & Son, Inc. and the Ray - operations for the ABC western * mond R. Morgan Co., Hollywood. divisions, has been appointed to the ... Leo De Lyon got his big H'wood cabaret break De -. 13th when he committee of the L A WESLEY I. NUNN, advertising television opened at the Mocambo... , Howard Dietz and Arthur Schwartz penning Chamber of Commerce, one of manager of the Standard Oil Co. of whose more important projects is to a tune called "Voodoo," inspired by a whiff of the new perfume. Guy Indiana, has been elected a member make Los Angeles the TV capital of Lombardo will record the tune.... At Lindy's Jack Gillord's companion of the board of directors. of the Ad- the nation. was wondering why a waiter was acting so polite to them. "Why vertising Council, Inc. KNBH announced the following shouldn't he be polite to us ?" explained Gifford. "This isn't his table." spot sales for the past two weeks: ROBERT MILLER has been ap- U.S. Tobacco through Kudner Agen- pointed manager of a new Long Is- cy, Inc., Noma Electric Company Weekend Of Sports Boston Baseball Player land branch of Miller Advertising through Albert Frank Gunther Law, Scheduled For ABC Becomes WBZ Sportcaster Agency, Inc. It is located at 116 -55 Western International Fur Animal Queens Boulevard, Forest Hills. Besel and Show through Julian R. A broadcast of the Sugar Bowl Boston Elbie Fletcher, former Associates. First Federal Savings - Pasadena football game on Jan. 2 from New Braves first baseman, has become a and Loan of South Orleans will climax a four broadcast WBZ sportscaster, the Westinghouse through Elwood J. Robinson Adv. series over ABC covering the week station recently. Agency, Van Kamp Seafood Com- announced Wheeler long athletic schedule of the Mid - Fletcher will work with WBZ pany through Brisacher Winter Sports Association in that sports director Bump Hadley in and Staff, Mission Pak through Bri- and Chev- city during Christmas week. Series both radio and television sports - sacher Wheeler and Staff will start with an airing of the Su- casts during the off -baseball season. rolet Dealers Service Inc., through Wed- Company Inc. gar Bowl boxing matches on The heavy schedule of sports Campbell -Ewald nesday, Dec. 28. Other events to be broadcasts on WBZ and WBZ -TV The Farmers Insurance Company, broadcast include the Sugar Bowl necessitated the addition. The sta- Los Angeles, will sponsor the KNX on Thurs- PST newscast Satur- basketball championships tions carry the Boston Bruins home 5:55 -6:00 p.m., day and Friday, Dec. 29 and 30. hockey games, six radio shows days, beginning Saturday, December The football game will bring Ok- weekly and five TV shows per week. 24th. The order, for 52- weeks, wa3 through Brisacher, Wheeler lahoma and Louisiana State together Hadley, the director, is a veteran placed on the gridiron while boxers from of 16 seasons in the major leagues and Staff, Los Angeles, and Mere- ex- the University of Syracuse will meet and is also a native of the Boston dith Pratt is the KNX account LSU leather tossers in the squared metropolis. ecutive. Paul Masterson will be the circle. Tulane, Bradley, Villanova newscaster. and Kentucky will vie for top honors in the basketball championships. Stork News In connection with the Sports Rev. Edward C. Parker, director N'l' 1:11 Carnival, Harry Wismer will air a of the Protestant Radio Commis- Total S70,000, 12 months, on control- 15- minute pick -up from the south- sion, is the father of a boy born ling interest in 3 new stations. All or ern grid classic's pre -game dinner Thursday to Mrs. in any part. Interesting proposition. Need Parker managers. which will feature interviews of White Plains, (N. Y.) Hospital. acti,c WEYD Bon No 297, RADIO DAILY famous sports personalities prescnt. Baby, who weighed in at seven 117lE9 W. 41 St. 1501 Broadway, New York IB, N. Y Gillette Cavalcade of Sports will pounds, six ounces. will be named sponsor the foeotball game. Truman. HENRY REENfIELD, Mi. Director 0.T.I9 Section of RADIO DAILY, Tuesday, December 27, 1949 - TELEVISION DAILY is fully protected by register and copyright SARNOFF HAILS VIDEO PROGRESS

Says Medium 'Came Into Man's Estate' In '49; New Sales Records TELE TOPICS Predicts 20,000,000 Receivers By End 1954; Reveals New Portable Camera For Remotes Forecast By Baker CBS, WE'RE TOLD, has dropped its (Continued from Page 1) plans to buck Bede with a wrestling sets in the U. S. "reveals the great grams a relatively simple matter." (Continued from Page 1) pickup from St. Nick's with running com- potentials of television's further There are at present 98 stations cording to the GE official. The mentary by Abe Burrows. . . . Esquire in- growth. Eventually every radio on the air and 3,700,000 receivers in dustry plans to - shoe is looking a 15- produce some three polish for or 30- home should be a television home." use, Sarnoff said. "In February, 1950, minute nighttime network Emil and -a -half- million receivers in 1950 show. Sarnoff revealed that RCA soon RCA Victor will manufacture its to meet this demand, he added. This Mogul agency has the account. . . CBS will be ready to field test a new millionth television set, and sets will represents an increase of 30 per cent is sending out a call for showgirls for the field -type cam- come off the production lines in over 1949 with half of the receivers new Ken Murray show. No previous show- era, "about the greater numbers as increased mass being biz experience necessary, they say, only table models. dimensions of a production makes it possible." Television will be outstanding physical endowments. Call is available to home -type mo- The year's outstanding achieve - about 65 per cent of the American for tomorrow, Dec. 28, 2 -4 p.ni. at the tion picture cam- ments in radio -electronics and TV, web people by the end of 1950, but Baker studio building, 49 East 52nd Street. era," which "is ,- Sarnoff said, were: went on to say A return visit to "The Truex Family" that many communi- expected to have Outlines "Achievements" ties cannot expect television "next last week revealed the show to be as con- wide -spread use year or in five years -perhaps never sistently entertaining as ever.... NBC is "1. Expansion of television as a in outdoor pick- 4 in the foreseeable future." Radio using a new black by service to the public. screen, developed ups as well as in ` 4 will remain the major and exclusive Trans -Lux Corp., for several dramatic medical and in- "2. Development of the RCA all - service in these places with shows. Used for rear projection back- the dustrial televi- electronic, high- definition compat- phonograph a necessity for many ground, the screen is said to be able to sion a p p l i c a- ible color television system now be- hours of leisure, he declared. absorb more "spill- light" without notice- tions." ing field tested. General Electric will supply thes., able loss of clarity. Screen will be used Turning to col- "3. Introduction of the RCA 45- markets with many new features in in the future on "Howdy Doody" and, or, the RCA SARNOFF rpm system of recorded music feat- 1950 and will continue to improve after Jan. 1, on "One Man's Family." r chief said, uring the simplest and fastest phono- the quality of equipment, Baker "Much experimental work, as well graph record changer ever devised said. YOU LEARN all sorts things reading of as further engineering development and providing the best quality of Highlights of G.E.'s 1949 line cited the newspapers. Take the ad for a and exploration of the radio spec- reproduction. by Baker were the first plastic cabi- new movie showing a scantily -clad houri trum, will be required before color "4. Advanced development of ra- net receiver for TV, built -in anten- and copy as follows: "LIPS against LIPS television attains the present status dar and its increased application for nas, a black daylight picture tube ... SWORD against SWORD . .. in the of black- and -white. To this end, national security and safety at sea and automatic sound. As for color world's fabulous city of SIN! Papan Queen field tests of the new RCA color and in the air. TV, he said the company would be of 1001 Adventures!" And they call peo- system are now under way in Wash- "5. Application of the electron ready to supply receivers when apple who watch television videots. . Or ington, D. C. The preliminary re- microscope and electronic techni- plications are commercialized by the take the theater columnist who was sults have been highly encouraging. ques in the fields of biology and FCC. The vice -president believed shocked to learn "that Robert Montgom- Cites "Progress Made" medicine; for example, its use in that color would not be available on I f ery is abandoning Hollywood for Manhat- "Notable progress is being made research for close -up study of can- a national scale for at least five tan, but his devotion, unfortunately, will by RCA Laboratories in the develop- cer cells and tissues." years, however. not be theater but television." These ment of a color picture reproducer, Manufacturers will market an es- lines, published Friday, were followed by: of the single -tube type. Perfection timated $175,000,000 worth of radio "From an unimpeachable source, it was of this color picture tube will great- "Auction- Aire" Renewed and television receiving tubes dur- learned yesterday that Mr. Montgomery ly simplify television sets of the Libby, McNeill & Libby has re- ing the year, Baker said. The mar- has closed a deal to produce a television future, because in an electronic sys- newed sponsorship of "Auction - ket for transmitting and associated show for Lucky Strike." The columnist's tem it will replace the three tubes Aire" on ABC and will extend the tubes will be about $25,000,000 and "unimpeachable source" must really be an now necessary to reproduce the show to three mid -western stations for industrial tubes, $10.000,000 in astute guy, since the news the Mont- of three primary colors and will make beginning Jan. 13. New outlets are 1950, he added. gomery show was first published in the conversion of a black- and -white re- WENR -TV, Chicago; WTVN, Col- A new picture tube plant at Elec- trade press several weeks ago. ceiver for reception of color pro- umbus and WXYZ -TV, Detroit. tronics Park in Syracuse, New York will be completed in the first quar- A NEW SERIES b ase d on "0 ur H earsr ter of the year, Baker stated, giving Were Young And Gay" probably will l the company "the most modern tube be the CBS replacement for "Tonight On nter- Connetti on Ordered engineering and manufacturing fa- Broadway," which was dropped by Esso cilities in the world." Sunday.... Standard Oil of New Jersey 'Carriers' The government will spend about getting ready for the TV plunge. . . . For Television $300.000,000 for electronics equip- DuMont's Morey Amsterdam will emcee ment in 1950, the official estimated. NBC's special 75- minute New Year's Eve Washington Bureau of RADIO DAILY to interconnect with Western Union The use of radar for commercial show to be produced by Vic McLeod and Washington - Interconnection of facilities. marine and aviation projects will directed by Allan Newman. , .. Ed Sullivan common carrier and private inter- The Commission has already said also be developed further in the will perform similar chores on CBS' holi- city TV connections was ordered clearly that it feels the burden of coming year, he said. day stanza which will feature Arthur God- Friday by the FCC. Both AT &T, inter -city TV relay should eventu- frey, Ed Wynn, Robert Q. Lewis, Abe Bar- which had objected to interconnec- ally be born by common carriers. It Doubleday Buys WPIX Films rows and Fred Waring. Wynn and God- tion with such systems as the Philco has warned that private firms anx- In its largest single TV expendi- frey will be recorded. Marlo Lewis is pro. and other proposed private carriers, ious to invest in TV carrying facili- ture to date, Doubleday & Co. has ducing and Dave Rich will direct.... The and Western Union were ordered to ties should plan on a short -term signed with WPIX for sponsorship Norris Television file "Kathi Shopper" office, amended tariffs by March 1 to amortization of their investment. of the 13 feature films that make up previously in two rooms, has moved to a permit interconnection. At the saine The thinking is that while speed in the station's Film Package No. 3 five -room suite at 510 Madison to accom- time the Commission ordered a pub- the readying of TV relay is all to Huber Hoge is the agency. Films modate the growing staff, which now lic hearing for January 25 on the good now, it should be a com- include George Bernard Shaw's numbers nine. whether AT &T should be required mon carrier operation. "Major Barbara" and -Pygmalion." 8 Tuesday, RADIO DAILY December 27, 1949

COAST-TO-COAST * TIIE WEEK IN RADIO * PROMOTION New Highlights of the Holidays By BILL SILAG Clark Assistant To Cole Don Lee Sales Brochure Charlotte, N. C.- Announcement RADIO stations and networks will bitt Co. signed soap- operas "Nona A series of maps depicting has been made by Charles H. CBS the save many thousands of dollars From Nowhere" over replacing Pacific Coast as it actually is, a Crutchfield, general manager of the "David Harum" which goes to NBC Jefferson annually as a result of the new Fair detailed analysis of all coast broad- Standard Broadcasting Labor Standards Act, said R. P. Do- next week ... and ABC and NBC Company of the appointment of casting facilities, the facts behind herty, NAB director of employer - made time available to leaders of the 14 million residents of the west- J. B. Clark as assistant to Grady employee relations. The Act permits major political parties to discuss na- Cole. whose WBT daily morning ern states who spend fifteen and one hiring of minors and excludes a tional policy. half billion dollars annually -these program is one of the oldest radio "wide range" of talent fees from Grand Central Terminal broad- features in the South. Clark was are the salient features of a new overtime pay consideration. casts of 17 hours a day of music and Don Lee promotion piece showing formerly with the announcing stall The FCC's revocation of KWIK's commercials was attacked, and de- of WBT and program director of the network's strong position in license was seen by Washington law- fended, in a series of hearings be- Pacific Coast radio to carry a spon- WRAL, Raleigh, WDNC, Durham, yers as of great possible meaning in fore the Public Service Commission. and sor's message to all the people. WAYS, Charlotte. unraveling the knotty Don Lee case. Led by New Yorker editor Harold The report shows that "Pacific The KWIK license is being sought Ross, the opponents of the broad- radio is different, and Awarded By Treasury Dept. Coast that by the International Ladies Gar- casts were most vociferous and, at only one network. Don Lee, is de- Miami, Fla. -A special treasury ment Workers Union. this writing, had the upper hand signed for dependable coverage of department citation for promoting WSB, Atlanta, presented Emory argument wise. it." It emphasizes that the great the sale of U. S. Savings bonds was University with a $13,000 twin - Mutual announced $3,000,000 distance between markets, the of presented to radio station WIOD scanner facsimile transmitter. . . . worth new billings and $2,000,000 mountains and other natural bar- during the Singing Keyboard pro- Lever Brothers announced its new worth of recent renewals. . . CBS riers such as low ground conductiv- gram on December 14th. The pre- advertising staff headed by vee -pee topped the Hooperatings with nine ity on the coast, make long -range of 15 . . . and sentation, the only one of its kind James A. Bennett . and H. V. the Top positions broadcasting impractical. Hence, is awarded in the south, was made by Kaltenborn defended radio's posi- changes in CBC financing were sug- demonstrated the necessity of using Raphael H. O'Malley, director of tion at a Harvard Law School gested by William Guild, chairman local network stations-located in payroll savings, U. S. Savings Bonds Forum. of the Canadian Association of the important markets-to reach all division, to James LeGate, general P. Lorillard & Co. signed "Dr. I.Q." Broadcasters. He asked for Federal the people at all times. This, Don manager, and Robert L. Fidlar. over 52 ABC stations.... Miles Lab- grants. Lee does with its 45 network out- commercial manager, who assumed oratories bought the Edwin C. Hill "Mutual Newsreel" scored a radio lets. all responsibility for promotion dur- newscasts over ABC and 15- minutes newsbeat with inside and outside Concluding that "What the adver- ing the opportunity bond drive last of "Ladies Fair" over MBS ... and the church coverage of the O'Dwyer- tisers want is sales response," the summer. Paramount Pictures will use heavy Simpson nuptials.... WHOM, N. Y. logical study goes behind the story paid radio exploitation to ballyhoo plans a series of educational broad- of the Pacific Coast market. A sales WGBI Sets Essay Contest "Sampson and Delilah." casts . . . and ABC expanded its response map pointedly shows a Scranton, Pa. - WGBI has Field Enterprises, Inc., the Mar- scripting division with the addition statistical breakdown of all coun- launched an essay contest in con- shall Field company which operates of four writers. ties in the entire coast region and nection with its forthcoming 25th WJJD, Chicago, announced the or- Mark Woods, ABC president, clearly demonstrates the pulling anniversary. Students in the sta- ganization of an FM service under stressed the "bold thinking" of new power of commericial messages tion's listening area will compete the name Functional Music, Inc. sales tecnics developed by ABC, in broadcast on the Don Lee chain. for ten prizes of twenty -five silver Field spokesmen claim that the new his year -end statement. Woods said The project was the combined dollars with a maximum of five - service can compete with present these tecnics accounted for an in- work of Herbert Sonnenburg, Pro- hundred words on: What Radio wired music services at about one - crease in advertising and opened ra- motion director for the Don Lee Means to Me. WGBI celebrates its third to one -half the cost. dio to a new field of advertisers. He network, and the R. W. Webster Silver Jubilee January 12, 1950. Gene Pope Jr. told WINS employ- cited the 39,281,000 home radio sets advertising agency. ees that, if Pope's application to buy in use to bolster his assertion that Sponsoring Show the station is approved by the FCC, radio "has gone forward" as the communication med- Campaign Trenton, N. Taylor Provision only a hand -full may expect to re- dominent mass Safety J.- ium. is being em- Company has signed for a thirteen - tain their jobs. Record business was Safety in the home video Radio advertising of retail men's service an- week series of spots on WTTM's reported by radio and set re- phasized by public . afternoon femme feature, "It's A tailers and opponents of Transit Ra- wear was lauded by the Better Busi- nouncements for retailers prepared Co. re- An Woman's World." Sports will plug dio. Washington, D. C. promised a ness Bureau ... the Sun Oil by the Advertising Council, Inc. top seller, Taylor's Pork court test of the D. C. Public Utili- newed "Three Star Extra" ... and advertising portfolio has been sent company's a full hear- Roll. ties Commission's okay of street car the FCC was asked for to all member stores of the National and bus wired music provided by ing on the whole problem of the Retail Dry Goods Association and of FM broadcasting. . ad- Elected Vice -President Transit. future to subscribers of three leading WOR, N. Y., said a recent survey Gordon Olive was named head of Saginaw, Mich. -Robert W. Phil- vertising mat services. war- CBC's engineering department and rate in . of "Booth showed news listening up over The widespread accident lips, manager the new Margaret Truman's appear- Gov. Forrest Smith of Missouri was in the ma- made a vice - time.... homes is pointed out Station" WSGW, was ance over ABC was fanfared with awarded a life membership in the retailers are & TV terial provided and president of Booth Radio sta- heavy promotion and B. T. Bab- St. Louis Advertising Club. mer- tions, Inc., at a corporation board of ... urged "to tie in profit- making directors meeting held Thursday, chandise promotion with this safety December 15. Phillips is a former Pierce Leaving WGAR; Negro Couple Featured in the home campaign." sales manager of WSAM and In New Series On WWRL WBCM, Bay City. Heads WDOK Operations Movie Tfeup the general in the Negro A contest to attract Appeal For Fire Victims Cleveland -R. Morris Pierce, v -p Activities and news opening of the film, of world will be covered by Mr. and public to the Amsterdam, N. Y. -An appeal by of WGAR, will become president East Side, West Side, at Loew's vic- a new AM station, WDOK, sched- Mrs. Uptown New York in a new r station WCSS, in behalf of fire series over State has been conducted by MGM tims brought the following state- uled to begin operations about Monday through Friday Tex and Jinx from 9:30 to 10 a.m. as of through the WNBC ment from the Chapter Chairman of March 1. The new outlet will be on WWRL 500 tick- December 26. program. Cash prizes and the local branch of the American 1260 kc with 5 kw. yesterday, for giving reasons , Pierce, who resigned his present Harlem Theme To Fore ets were awarded Red Cross-"because of the fine ap- for attending a Hollywood pre- peal broadcast from your station, post effective January 1, has been The Mr. and Mrs. of the program war veteran, with WGAR since it went on the air will be Ernest and Eva Callaway, a miere. A disabled enough furniture and household Wilfred Puentes, was given the first equipment was donated by generous in 1930. He was also v -p of engineer- veteran stage and screen couple. The series will spotlight news occuring prize of $500. He is a news dealer folks of our city to completely fur - ing with WJR, Detroit, and KMPC. project in New L o s Angeles, sister stations of in Harlem and leading Negroes in a vets housing nt! h an apartment for them and contest ended on Sunday enough clothing to take care of the WGAR. from various fields will be inter- York. The viewed. The sponsorship of the show night after having been conducted entir' family: father, mother and Robert A. Fox will succeed Pierce r} I week. three children." as chief engineer for WGAR. will be on a co -op basis. for a The National Daily Newspaper of Commercial Radio and Television

, VOL. 49, NO. 58 NEW YORK, WEDNESDAY, DECEMBER 28, 1949 TEN CENTS

VIDEO IS FEATURE OF RMA PRODUCTION Distinction State Moves To Avoid Mrs. William Paley, wife of the New Tele Receivers 414,223 In Nov., chairman of the board of Colum- Radio -TV Strike bia Broadcasting System, headed Totaling 2,121,863 For 11 Months; Wide the 1949 list of America's ten best- dressed women in a poll of AM -Only Also Neiv Frederick H. Bullen, executive di- fashions editors released yester- Hit High rector of the State Board of Media- day by the New York Dress In- tion, met yesterday behind closed Washington Bureau of RADIO DAILY stitute. Mrs. Paley was accorded Washington Fulfilling advance doors with representatives of the the same honor last year. P. R. Venture Rumor - major networks and the Radio and predictions, TV receiver produ tion Television Directors Guild in an ef- by RMA members zoomed to a fort to prevent a walkout which Denied By Gardner smashing 414,223 in November -an would affect live radio and televi- average of 82,845 sets for each of the sion programs throughout the coun- Gross Radio Sales five weeks covered in the tabulation. try. The meeting was held in an of- San Juan, P. R. -Ed Gardner, pro- Actual turnout by member compan- fice at the headquarters of NBC. ducer -star of "Duffy's Tavern" yes- ies in the final week of the five was The current contract between the Of ABC Revealed terday spiked rumors that he plan- said to be 95,813 sets. union and the webs expires at mid - ned to pull out of Puerto Rico and Thus set production was well over move his radio -movie and TV pro- 100,000 weekly by the middle of last (Continued on Page 3) Revealing gross radio sales of ap- duction activities back to the main- month, with non -member companies proximately $42,300,000 for 1949 as land. (Continued on Page 5) Tide Of Toys Drive compared to $44,300,000 for the pre- "There have been a lot of wild Sponsored By Pearson ceding year, Robert E. Kintner, ex- rumors about our giving up this ecutive vice -president of American whole thing, but, believe me, there Broadcasting Company, yesterday Recording Production Drew Pearson began a back- issued a year -end statement on the (Continued on Page 5) breaking schedule of appearances on company's radio and television ac- radio and television programs yes- tivities. Woulfe Gets New Post Increases At WOR terday in behalf of the Tide of Toys In referring to ABC's position in sponsored by the American Legion. radio, Kintner said: With Lever Brothers Co. Children in the United States are "Our radio operations early in the More than 200,000 commercial being asked by the famed columnist year reflected the general uncer- Henry F. Woulfe, president of the vinylite pressings have been pro- to contribute a toy from under their tainty of the business world. At that Pepsodent division of Lever Broth- duced by the WOR Recording Divi- Christmas tree to the Legion to be ers Company, has been elected vice - sion in what was described by its sent to a child in Europe. Some (Continued on Page 3) president in charge of the parent manager, Harry Lockwood, as "one 17,300 Legion posts will serve as de- company's mid -western operations, of the best years in our history." pots for the toys. Dean Drewry Recovers; Charles Luckman, president an- The service which began ten years Pearson will appear altogether on nounced yesterday. He will assume ago to make reference recordings 22 network programs including the Victim Of Ga. Shooting his new duties early in February and delayed broadcasts, is now the largest in the East and produces the (Continued on Page 2) Athens, Ga. E. Drewry, (Continued on Page 4) -John (Continued on Page 2) dean of the Henry W. Grady School Radio Spots Offered of Journalism at the University of Chevvy Dealers Signed Georga and director of the annual For WJZ Radio -TV Spots Blair Staff Expanding; By RCA To Plug Program George Foster Peabody radio Opening Dallas Office awards, was recovering yesterday WJZ and WJZ -TV have signed the Camden - Spot announcements from gunshot wounds reported in- recorded by six Hollywood stars for Chevrolet Dealers Association of Chicago -John Blair, head of the flicted by the professor's ex -wife. New York for a three -week sched- firm bearing promotional activities over local Miss Miriam Thurmond, secretary of radio representative radio stations are being offered RCA ule of radio station breaks and one - his name, announced here this week Victor dealers. Consumer products (Continued on Page 2) (Continued on Page 2) that effective January 2nd, his com- will be tied -in with an appeal for pany will open their seventh na- the Screen Directors' Playhouse tional office to be located in Dallas, (Continued on Page 2) Cleveland Stations Aid Public (Continued on Page 5)

For Uncle Sam In Yule-Week Transit Strike Unpro ;ran toed appeal broad- Norfolk. Va. -A young woman. Cleveland -An Cleveland, Ohio ra- information help keep cast by WTAM during a strike of -Cleveland's scminate and a resident of this city, last Sun- dio and TV stations did comprehen- the city moving at a time when the day perched far an hour- and -a- Cleveland. Transit System employ- sive jobs with news cov- final rush enabled the Post Office bulletins, Christmas was taking half atop the new 330.foot TV ees has erage, special interviews and replace. There were probably few if to deliver mail on schedule. Post. tower of station WTAR before station motes as the city's five- and -a -half- any newscasts throughout strike she was forcibly brought down al authorities asked the day transit strike came to end short- period which did not bring listen- to request that drivers give the by two local police officers. Ap- ly after noon yesterday. Excellent ers and viewers up to date on all parently bent on a suicide at- mailmen a ride and bulletins news coverage by radio and TV sta- developments and meetings. were aired by WTAM. A second tempt. the young woman. about tions resulted in much verbatim After the strike broke Wednesday 25. climbed the tower and pre call thanked the station and said pick -up by newspapers. co- W.JW on all Stations night, stayed the air Pared to lump. the mail was getting through. operated fully with all parties in the night to inform listeners of disrup-

interest of public service to dis - . (Continued on Page 3) 2 RADIO DAILY Wednesday, December 28, 1949

* COfflIDG OflD comp Vol. 49, No. 58 Wed., Dec. 28, 1949 10 Cts. HOWARD K. SMITH, chief of the CBS Euro- MILTON GREENEBAUM, president and gen- W. ALICOATE : : Publisher JOHN pean news staff, on Friday will arrive in New eral manager of WSAM, affiliate of NBC in York from London. On Sunday he will take Saginaw, Mich., is in New York for conferences FRANK BURKE Editor port in the 45- minute "Round Table" to be at the station relations department of the MARVIN KIRSCH : Business Manager broadcast over the web network. Published daily except Saturdays. Sundays MINDY CARSON, singing star on NBC, to- JEAN GOLDSTEIN, featured on "Market and Holidays at 1501 Broadway New York, day will leave for Miami, where for the next Melodies" over WJZ -TV each Thursday, yes- (18), N. ]., by Radio Daily Cory., J. W. three weeks she will fill an engagement at terday was in Washington for a guest shot Alicoate, President.and Publisher; Donald M Copa City, and will broadcast her web pro- on a Capital station and a speech before the Mersereau, Treasurer and General Manager; grams from WIOD. Women's Club Marvin Kirsch. Vice -President; Chester B. Ilahn, VicePresldent; Charles A. Alicante, JOHN DERR, assistant director of sports at JOSEPH P. COCCIARELLI, script writer for Secretary. Terms (Postage free) United CBS, together with MEL ALLEN and CONNIE Italian programs, has left on a business trip States (other than California) $10.00 one DESMOND, are leaving for Miami, where next through New England. year; California, $15.00. Foreign, $15.00 Monday the network will broadcast the Orange Address all communications to Radio Daily. Bowl football game. HOWARD MEIGHAN, Columbia network 1501 Broadway, New York (18), N. Y. vice -president and g I executive, is in Phone WIsconsin 7-6336, 7.6337. 7 -6338. DR. RICHARD E. EVANS, the original Izaak New York from Hollywood for conferences with Csble address: Radaily, New York. Walton of Chicago radio fame and heard officials of the network. frequently on WLIB, is back in New York WEST COAST OFFICES following a number of out -of -town engage- AL LEVIN, sales manager for WMCP -FM, Allen Kushner. Manager ments speaking on the interfaith angle of Baltimore, Md., is in New York for o few 6425 Hollywood Blvd. Phone: Gladstone 5436 Christmas and Chanukah. days on business. WASHINGTON BUREAU Andrew H. Older, Chief 6417 Dahlonega Rd. Recording Production Phone: Wisconsin 3271 Radio Spots Offered CHICAGO BUREAU Increases At WOR By RCA To Plug Program Hal Tate, Manager. 612 N. Michigan Ave. Phone: SUperior 7.1044 (Continued from Page 1) (Continued from Page 1) SOUTHWEST BUREAU largest part of all commercial re- which will be sponsored by RCA The Paul Girard, Manager cordings, Lockwood Lion's Tower Petroleum Bldg.. stated. Victor beginning January 6. Dallas. Texas WOR Recording, the only large Cary Grant, Shirley Temple, Ray Phone: Riverside 3516 -11 service bearing the station's name. Milland, Fred MacMurray, Betty Entered as second class matter, April S. transcribes for many advertising Hutton and Alan Ladd are featured 1937, at the postoflce at New York, N. Y., agencies exclusively, for popular re- under the act of March 3, 1879. on the 54-second transcriptions. A Share cording companies and another net- strong promotional campaign for work in addition to regular work the playhouse heard on NBC every This is a picture of a baby lamb -, for Mutual, WOR and the Yankee 9 p.m. (EST) Friday evening at is and a baby lion. At this tender I network. also being planned by RCA Victor. Plans for making television films Newspaper ads every week in 65 age the lamb needs four times FINANCIAL are now in the making when WOR's cities will supplant the spots. as much milk as the lion. So the open on 1)rcember 27) new studios 67th Street, lamb really gets Lockwood said. The films will not be the lion's share. NEW YORK STOCK EXCHANGE available commercially until later, Chevvy Dealers Signed There's a sure way for you to Net he added. High Low Close Chg. For WJZ Radio -TV Spots get the lion's share of business ABC One project of the studios has 81/4 81/4 81/4 - 3¡ in ve Baltimore. You just buy Admiral Corp. . 1834 181/4 181/4 - been the making of sound tracks for Am. Tel. & Tel. 14538 145 1451/4 (Continued from Page 1) - 3ié old fight films. The film is run with W- I -T -H, the BIG independent CBS A 273/4 273s 27% + 3 minute video announcements in be- B . . an announcer recording a narration with the BIG audience. CBS 271/4 27 27 - 3s half of the new 1950 Chevrolet. The Philco .. 331/4 32% 33 on a disc which is then synchron- a Philco pfd. . 85 85 85 ized. deal marks one of the most exten- W -I -T -H regularly delivers RCA Common 123/4 1236 12% - 4 The number of WOR commercial sive combined campaigns to date. more listeners -per -dollar than RCA 1st pfd. 723/4 723/4 723,. - The WJZ station break promotion Stewart- Warner 121/4 12 121 - 1% recordings used nationally was not any other station in town. And Westinghouse 32 31y, 311/4 calls for 30 spot announcements - ' available, Lockwood said, but he 1 Westinghouse pfd 1031/2 1031/2 1031 - starting on Dec. 29 and the video that means that you can produce rti pointed out that 70 per cent of all Zenith Radio 33 323ís 325 - Dec. 28, BIG results from SMALL appro- NEW YORK CURB EXCHANG spots and announcements used by spots are set for and Janu- Not. Union Radio 2s/s 21/4 21/4 - WOR were recorded by their stu- ary 4 and 11. Campbell -Ewald is the priations on W- I -T -H. OVER THE COUNTER dios. agency. Bid Asked The use of tape recording was For the full W -I -T -H story, DuMont Lab. 1S% 16% call in your Headley -Reed man Stromberg-Carlson 11 121/4 noted by the manager of the record- Drewry Recovers; ing studios. He said that Mutual was Dean today. obliged to record its broadcasts dur- Victim Of Ga. Shooting Tide Of Toys Drive ing daylight saving time so that they Sponsored By Pearson could be replayed at a later hour for (Continued from Page 1) other parts of the country. For 22 Dean Drewry, who was felled by weeks and 16 hours a day, WOR re- bullets from the same gun was re- (Continued from Page 1) cording taped the web shows with Breakfast Club, Superman, the ported to be in a serious condition good results. a local hospital. The shooting oc Henry Morgan - at Show, Arthur God Improved programming also re- curred Friday night. frey's program. Winner Take All sults from the use of tape, Lock- and others. He will appear on all wood declared. Shows can be timed four networks between now and precisely and edited with ease, he Takes RCA -Victor Post next Tuesday. Another Pearson pro- said. Camden - Constance Hope has ject for gifts to Europe was the Employing about 100 people, WOR been named general public relations Friendship Train idea which he ori- consultant to RCA and subsidiaries ginated. Recording operates seven days a week from 8 a.m. to midnight. in matters related to promotional and musical activities, Paul A. Barkmeier, general manager of Moves To WHAT RCA Victor's record department Pottsville, Pa. - Jerry Gaines, announced yesterday. WPPA disc jockey, has joined the Miss Hope formerly headed her staff of WHAT in Philadelphia. He own publicity and public relations was in charge of radio production organization before joining RCA in IL..Hi-note 3, Maryland and assistant program director for 1944 as of relations TOM TINSLEY, President > PORTLAND, ORISON J' director artists the Represented by Head:ay -R..4 APPILIATID WITH NBC j WPPA and has been with sta- for the Red Seal division. She will Nos. RITIONIAT ay IOW aa0 rrTar CO.. INC. tion since it opened in 1946. assume her new post on January 1. Wednesday, December 28, 1949 RADIO DAILY 3

Gross Radio Sales Cleveland Stations Aid Public State Moves To Avoid Of ABC Revealed In Yule - Week Transit Strike Wide Radio -TV Strike

(Continued from Page 11 (Continued from Page 1) (Continued from Page 1) time, some advertisers were reluc- tion of service. WGAR, which is on first day of the strike in addition to night on Saturday of this week and tant to commit themselves to long- regularly until 2:30 a.m., carried telephone recordings of interviews it is reported that members have term programs in face of lack of as- news stories regularly until sign -off. with strike principals. authorized a strike at that time. surance that such advertising would WSRS signed on an hour earlier WJMO had the city's law director, A spokesman for the union who be remunerative. Others were not Thursday morning to warn listeners Lee Howley, on Thursday explaining yesterday discussed the possibility sure whether to cast their lot with of service stoppage. the Ferguson Act, which covers of a strike and its effect on the in- television, with radio, or a combina- All stations co- operated immedi- striking of public workers. Station dustry as a whole intimated that the tion of both. Nevertheless through ately with the Mayor's emergency taped interviews with CTS person- union's picket lines would be re- our development of new sales ideas committee headed by C. M. Hunter, nel at the meeting on Saturday, and spected by other labor groups such and techniques, the network ended WHK program director, using spots more yesterday at the union meet- as actors, engineers, cameramen and the year with gross radio sales of ap- with a share -the-ride pitch and telling which ended the strike. Also in- stage hands. Such a development. proximately $42,300,000 as compared ing where to get ride information cluded were phone interviews with obviously, would result in a virtual with the preceding year's $44,300,000 for the city's workers without pri- Hyde and Lang. WSRS used Burke crippling of radio and television gross." vate transportation. talk Saturday. program production. TV Development Reviewed WTAM -WNBK's Ed Wallace had WEWS's Dorothy Fuldheim had Turning to television, Kintner dis- feeds Thursday to the Camel TV Meany and Lang live and films and Ralph Edgar closed that the completion of a pro- show and the Alka- Seltzer AM -net- remote of the first day's traffic jam. Ralph Edgar, 29, WGAR, Cleve- gram for plant facilities for TV op- work shows. WJW fed two pick -ups On Saturday the station signed on land announcer, died last Thursday erations had been accomplished by a to ABC news shows. at 10:30 a.m. for a remote from the in (Cleveland) Huron Road Hospital capital expenditure of more than On the first day of the strike, union meeting and followed with a following two -month illness. He was $8,000,000. He pointed out t h a t WTAM had statements from the talk by Mayor Burke. which it made best known for his program "Ask these capital expenditures had en- union head, Tom Meany, also transit available to radio stations. WEWS City Hall," regular WGAR feature abled ABC to put in operation five manager Donald C. Hyde and Mayor cameras filmed the union meeting for three years. This was only pro- television stations located at strate- Thomas E. Burke. Recorded phone yesterday for use on later newscasts. gram on which Mayor Thomas E. gee points in New York (WJZ -TV) , conversations with the Mayor's aide, WNBK and WXEL, the city's new- Burke appeared regularly. Chicago (WENR -TV), Detroit Joseph Sullivan, and David Ralph est TV station, confined most of the Edgar, member WGAR staff since (WXYZ -TV), Los Angeles (KECA- Hertz, impartial umpire in strike, coverage to regular news shows and January, 1942, and served with in- TV) , and San Francisco (KGO -TV). were used Friday. The station had bulletins. formation and education section The Kintner statement also points Mayor Burke on air Saturday. All stations used bulletins Monday Caribbean Wing Air Transport Com- out that approximately $3,700,000 A Tuesday phone recording with on Common Pleas Judge Joseph A. mand between 1943 -46. has been spent on the ABC -TV transit system operating superin- Artl issuing the court order which Native of Chicago spent two years Center in New York and that the tendent regarding resumption of enjoined CTS workers from con- at Northwestern also attended radio network is completing the purchase service was aired. tinuing the strike, also bulletins fol- school in Chicago. Broke into radio and reconversion of a 23 -acre area WGAR covered the CTS (Cleve- lowing the union meeting which with WGRC, Louisville, and was into the Hollywood Television Cen- land Transit System) board meeting sent workers back at 2 p.m. with WACE, Pittsburgh, briefly. ter at a cost of approximately Friday and taped a statement by $1,250.000. Hyde. This was used on the same night's news broadcast with an interview with Meany. A special fea- Plans Baseball Series ture was the interview with CTS Boston -The 1949 pennant win- comptroller W. H. Morrison, who ners and World Series are still pro- explained the process of redeeming viding fuel for the hot stove league, CTS weekly passes sold in large but WHDH is getting ready for numbers to regular riders and stu- Insomnia spring training and the 1950 base- dents. Station also used the record- ball season. The station has begun ed Burke talk on Saturday. . a Friday night series, Closed Circuit, WHI used an interview with an Was it insomnia that led almost a hundred farm with Leo Egan under the sponsor- official of the Automobile Club and leaders.. county agents.. agricultural educators.. ship of the Motor Car Company of scheduled a special panel broadcast New England. Thursday night. WJW carried sev- to gather at the KI)KA studios at 5:30 the other players eral on- the -street broadcasts the Top baseball personalities, morning? No ! It was the celebration of KDKA's and managers are interviewed by Egan on plans for the coming sea- Headley -Reed Expansion Eighth Annual Farm Conference, an early- morning son. Newcomers to Boston baseball Announced By Officials institution throughout the rich, tri -state agricultural teams are also being introduced in area served by KDKA's Farm Flour. This eye - the Hub City. Headley -Reed Co., radio and television station reps, will move to new opening program offers an ever -growing audience and larger quarters in the Graybar in more than 117 BJIB daytime counties. Partici- Stork News Building, 420 Lexington Avenue on Ernest Lee Jahncke, vice- presi- January 3, F. M. Headley, president, pation costs? Most reasonable, as you'll find from dent of the American network in has announced. The company will KDKA or Free & Peters. charge of stations, is the father of a acquire more than double the son born yesterday to Mrs. Jahncke amount of space they now occupy at the Doctors Hospital. The new- in the Chrysler Building. comer weighed in at nine pounds, Headley also said that William B. four ounces and will be named Faber will head up the newly crea- PITTSBURGH Redington Townsend. He is the ted television department of the Jahnckes' fourth child, the others company and Patrick J. Sullivan 50,000 WATTS being Leila, Carter and Ernest, III. will be in charge of the new traffic NBC AFFILIATE and availability department. KDKA Cameron Higgins, formerly of ABC and Miss Naomi Zieph of the WESTINGHOUSE 1VANTF.0 W RADIO STATIONS Inc New York Post are new additions WBZ WBZA Total 12 months, on control- WOWO KEX KYW KDKA WBZ -TV 570,000, to the research & promotion de- ling interest in 3 new stations. All or National Representatives, Free & Peters, except for WBZ -TV; any part. Interesting proposition. Need partment, it was announced. William active managers. Shrewsbury, formerly with Transit for WBZ -TV, NBC Spot Sale Box No. 297, RADIO DAILY Radio, and Walter Dunn, formerly 1501 Broadway, New York 18, N. Y of ABC spot sales, have joined the AM sales staff. Wednesday, December 28, 1949 1 RADIO DAILY

LOS ANGELES CHICAGO

By ALLEN KUSHNER WIT' .; By HAL TATE BELIEVED to be the largest video 1RSEN Television Picture ,; . i Cor- advertising drive of its type, 56 f iL11 LA poration, headed by William /. -uYVg, stations now are regularly televising Burton Larsen, has opened new TV the Doge Corporation talking animal film production studios at 3177 commercials produced by Jerry !I «ìi About .1/aulhattatt. . . North Broadway. They are special- Fairbanks studios for Ruthrautf and o UP AND DOWN THE STREET: Another N. Y. indie station izing in low -cost action commercial Ryan. films. is up for sale -at the right price.... Geo. Jessel nixing all radio offers. William J. Andrews of the KNBC, "Two Ton" Baker is back doing San Francisco sales staff last week Too busy making films... . Bob Nathan, who's taking to the airways his WGN programs after being con- celebrated his 25th anniversary in as news commentator for the CIO, is being considered for a network fined to his home for a week due to the broadcasting business. He broke series by an auto manufacturer.... Buzz Blair taking over the direction laryngitis. into the business in November. 1924. of the Buddy Rogers ABC show, "Pick a Date." Also continuing with "Kukla, Fran and 011ie" are cele- when he was employed by KLX. brating their third TV Christmas. Oakland, as a field engineer -an- his TV activities. . . . Two of the cleverest Christmas cards to reach When they went on in 1947 there nouncer. this desk were from Frank Stanton and Mr. Hooper himself -both dealing were only 10,000 sets with WBKB Milton Shrednik, KOA, Denver, with the television theme. . . . Jill Warren has dated the Stork for a the only Chicago station. Now director of music, is in New York they're on 54 stations and seen by mid -January arrival. . . . Robert Montgomery, the for a ten -day visit. His NBC net- actor turned radio millions. work program "Sketches in Melody," commentator, has established residence in Nyack, N. Y., with local Chicago is certainly turning out originates from KOA every day. political ambitions in mind.... For the first time in 4 years (since The top TV production men. Robert Jennings Pierce, NBC manager of Tempest). Arnold Moss is co- starred once again with Vera Zorina. They Banner, a member of the NBC staff public affairs, station relations and for are to be soloists (speaking) with the Boston Symphony ork at Boston the past nine months, has re- guest relations, has been given an signed to join the Fred Waring or- extension of leave of absence to help Dec. 30th and 31st.... WWRL to celebrate the New Year by boosting ganization as TV director. Banner him further recover from the results its power to 5000 wattage. . . . 1950 will find Hit Parade singing star, won national recognition for his of the airplane crash which killed Jeff Clark, a very busy lad with a dozen or more TV guest shots lined work on the "Garroway -At- Large" singer Buddy Clark. The extension show. 1, 1950. up. plus a recording deal and a screen contract in the making. . . . carries over to January Ernie Simon celebrated his 1st Sears, Roebuck & Co., has extend- Bill Bertolotti knows a guy who's so weak -willed that New Year's anniversary on television Novem- ed its contract with Don Lee Tele- Resolutions break him. ber 29th. Television 20 Appliance Mart vision -KTLS to include additional is his with announcements under two contracts, * * )( sponsor Irving Rocklin started Dec. 7th and concluding Can't say as we envy Ed Fitzgerald right at this & Associates handling the account. Harry Christian has started a new 13, 1950. Film spots sched- March are moment. Ed let Carol Irwin 'con' him into accepting a role in interview show. "Food for Thought" uled for Monday, Wednesday and CBS -TV's "Mama" this Friday. Not that the part isn't good (next Thursday nights. Mayers Co. placed over WMOR. The program origi- advertising. to "Mama" it's the fattest part on the show) and not that the show nates from the front of Isbell's Res- Appointment of Owen James, for- itself isn't a worthy one -it's just that Ed, who's been chatting taurant and is broadcast every Mon- mer KECA -TV staff announcer. as a day night at 8:45. away daily and gaily for these past nine years with Pegeen over As of October 31st there were television salesman, and Bill Mc- in radio Daniel, former KECA -TV salesman, the breakfast table, hasn't assayed a part or the theater 266,460 TV sets in the Chicago area as acting sales manager for the sta- in some 20 years now and how does a guy get back into harness according to the Electric Associa- tion was announced by Robert Laws, so fast and so soon. In Ed's own words, all he hopes is that he tion. With Xmas business, the 300,- sales manager of the ABC western 000 mark Ls a certainty. doesn't fall fiat on his pan and let his pals down. We got a hunch George Biggar. WLS program ex- division. great. can he miss? Howard S. Meighan, vice- presi- Ed'll be How ecutive, was recently elected to the dent and general executive of the * * * * Board of Directors of the Chicago Columbia Broadcasting System, THE MAIL: "Dear Sid," writes Paul Gardner. (loop) Kiwanis Club. He was pre- MORNING viously agricultural chairman. made public the contents of a letter "Radio's stagnation is nowhere better exposed than in its treatment of mailed last week to various theater exhibitors in the Los Angeles area news. One who stayed home during the holidays could hear the same regarding the exclusive rights of items, word for word. on every major or minor station. Why must this Woulfe Gets New Post CBS in the radio and television be? I don't say that the news rooms should editorialize- however, they With Lever Brothers Co. of Pasadena Rose broadcast the shouldn't use wire service releases verbatim from morning to night Bowl football game next Monday. (Continued from Page 1) with no change. To my mind, the worst exemplification of this tendency NBC has renewed its affiliation and will make his headquarters in with radio station KFI, Los Angeles, of radio is the 11 p.m. report on WOR followed by the Herald -Trib news. Chicago. In the meantime he will for two years beginning Jan. 1, 1950. For the most part, they only change the POSITION of the items. Only supervise the move of the Pepsodent KFI is owned and operated by Earle when the Herald -Trib broadcast points up an article by Lippman or division from Chicago to the new C. Anthony, Inc. and has been affili- headquarters of Lever of the feature writers does the supplementary program centralized ated with NBC since April 5, 1927. the Alsops or one Brothers in New York City. Chet Huntley, CBS newscaster acquire any freshness. I suggest that you write an open letter to the and news analyst, returned from a networks, Sid. Why can't they build up their own features? Why is it six -week tour of Europe last week and will resume his Columbia Pa- that, in the N. Y. Times or Tribune of the next day, there are 50 or more 1906 1949 cific Network "Ten O'Clock Wire." stories that might have been played up for broad listener interest? People are not only concerned about world affairs, they're also excited about human affairs. News is a dominant part of living today but the CONFISEUR radio stations are missing a bet when they all serve up the same paprikash. Personalize it, analyze it, dramatize it. but, at least, give it FRENCH RESTAURANT from $2.00 WIAL a change of pace. I say. So- what's new ?" LUNCHEON * * DINNER from $3.00 inedS OUR HAT'S OFF DEP'T: Guy Lebow's zingy sports - COCKTAIL BAR casting.... The Mariners' platter of "Island of Oahu." ... Pupi nanoui. ,Ziceiwh Caifdieá Campo's sizzling rhumba sessions at the Havana- Madrid. . . . 15 East 52nd St. in, Paitintotv. Ernest Truex's delightful antics on his WPIX series. . . . Vic AIR CONDITIONED

( Damone's crooning 'at the Roxy. , Wednesday, December 28, 1949 5 RADIO DAILY

TV Set Production Set Production Figures P. R. Venture Rumor Below is a month- by.mcnth tabulation of set production as reported by RMA: Denied By Gardner Reaches New High FM -AM TV and -FM AM only All Sets (Continued from Page 1) January 121,238 147,733 561,900 830.871 (Continued from Page 1 probably shipping at least 20,000 sets February 118.938 98,969 49,831 716.538 is no truth in any of the stuff that per week. March (five weeks) 182.361 71,216 607,570 861,147 they print about it," Gardner said. For the first 11 months of 1949, TV April 166,536 37.563 468,906 673,005 "I am very happy -the sponsor is production by RMA count reached May 163,262 28,388 449.128 640,778 very happy -the writers are very I 2,121,836. Non -member companies June (five weeks) 160,736 40,512 471,342 672,590 happy and the only people who are estimated to have turned out an- July 79,531 23,843 318.104 421,478 seem to be unhappy are the guys ,1 other 300,000 sets, with their rate of August (live weeks) 185.706 64,179 559,076 808.961 who don't understand the whole production constantly increasing. September 224,532 70,936 461,532 757,000 thing." Total production since the end of October 304.773 83,013 587,267 975.053 Teodore Moscoso, Jr., president - the war is estimated by RMA to November (five weeks) 414,223 122.603 787,533 1.324,359 general manager of the Puerto Rico 1 have reached 3,500,000. Industrial Development Company, Turnout of sound radio sets also Total 2,121,836 788,955 5,770,989 8,681,780 confirmed the comment of Gardner. rose sharply, with nearly 200,000 "It has been forcefully brought to units equipped for FM reception. our attention," Moscoso said, "that These included 122,603 FM -AM and Ed Gardner is being criticized for FM only sets and FM reception Blair Staff Expanding; Five Pillsbury Programs avoiding taxes because of his having bands on 60,108 TV sets. Opening Dallas Office Set For CBS Network moved his production activities to A total of 787,533 AM -only sets Puerto Rico. These accusations have brought the month's total of all types been both unfair and untrue. from Page I1 of sets to 1,324,359 -the only time (Continued Chicago - When Pillsbury Mills, this year the total has exceeded the Texas with Clarke R. Brown, vet- Inc. of Minneapolis starts sponsor- Qualify" million set mark. The November eran time -buyer and salesman, in ship of the 9: 15 to 9:30 a.m. (CST) "First of all, anyone who lives and total of AM -only sets was 200,000 charge. segment of Arthur Godfrey's show works in Puerto Rico is not subject above the highest previous mark for Other Blair offices are located in on April 10, 1950, the flour firm to Federal Income Taxes on income the year. Chicago, New York, Los Angeles, will be sponsoring five major pro- earned in Puerto Rico. In the case San Francisco, Detroit and St. Louis. grams on the CBS network. of Gardner, he first must qualify The new Dallas office will be lo- In addition to Godfrey, the other under the U. S. Internal Revenue Beef Giveaway Prizes cated in the Rio Grande Building. shows will be: "Pillsbury House Code regulations, as to Puerto Rican For WMGM's Pet Beefs Party," formerly heard on ABC, residence and income, before any Brown Will Be Manager which switches to CBS, January exemptions apply to his earnings. Prizes of beef for expressing pet Brown, manager of the new Dal- 3rd; "Fun to be Young," a new show Secondly, Gardner was definitely beefs are being offered over WMGM las office, was radio director of put together especially for Pills- not granted exemption from Insular each Sunday on the Public Per- Lake -Spiro- Furman, Memphis agen- bury's west coast subsidiary, Globe taxes solely on the basis of his radio formance program sponsored by cy, from 1938 to 1946. He handled Mills, which starts January 7; recording activities. The certificate the Public National Kosher Meat the buying activities for the Plough, "Grand Central Station," which has of qualification under our Insular Products. Peeves ranging from "cab- Inc. account. Later he was media been sponsored by Pillsbury for laws was granted only because drivers who never have change director of the Harry B. Cohen ad five years; and Cedric Adams, news- Gardner established a new, com- when the fare is 65 cents" to the agency in New York and following paper columnist and commentator, plete, independent production unit girl in the office who has nothing that was radio and TV director of whose daily fiveminute program in Puerto Rico-to plan and film full to do and roams about asking the Gardner Advertising Agency, will follow "House Party." length feature motion pictures as "How's it going ?" have been ex- St. Louis. For the past year he has The complete revised schedule is well as short subject films for tele- pressed. been general sales manager of the as follows: Art Linkletter's "House vision programs, in addition to his Prizes of delicatessan are given Texas State Network. He will con- Party," 2:30 to 2:55 p.m. (CST) radio programs. "He's posted a bond $250,000.00 on the show which also includes the tinue to handle regional representa- CBS coast - to - coast and Cedric of songs of Rechtzeit and the tion for the Texas web which is Adams, 2:55 to 3:00 p.m. (CST); of his own money -a business in- Seymour vestment in good faith unless Feder Sisters. already represented nationally by Both shows are five days a week. -and in recent the Blair firm. the film productions are forthcom- Other gripes heard "Grand Central Station," 11:30 to not weeks include the woman sports 12:00 p.m. noon on Saturdays; "Fun ing, local tax exemptions will be enthusiast who calls baseball play- to be Young," audience participa- operative." ers cute, wrestlers handsome brutes, Mutual Programs Provide tion show with Jay Stewart, one and jockeys little boys and the guy Xmas Gifts For Children of the west coast's most popular Short Wave Broadcast at a party who always walks over emcees, Saturdays 11:30 to 12:00 the women and shouts "Let's play A cooperative venture by Mutual noon (PST) on a Pacific Coast re- Hits Roumanian Market strip poker." network programs and MBS affilia- gional network which includes Salt ted stations has resulted in the col- Lake City; and the Arthur Godfrey Sales of textiles, foodstuffs, ciga- FM lection of more than one million show, which will be at 9: 15 to 9:30 rettes and other goods skyrocketed Experimenting With gifts of toys and clothing for under- a.m. on Mondays, Wednesdays and recently in Romania following a For Wired Music Service privileged or war -suffering children Fridays one week and Tuesdays and Voice of Amerioa broadcast about at home and abroad. Carleton Morse Thursdays on alternating weeks. Romanian currency troubles. The Philadelphia - Experiments with will distribute clothing and toy gifts broadcast increased fears among the FM radio as a replacement for to war- orphans at the San Michele Romanian populance that they leased telephone wires to transmit Colony in Rome, Italy, on Christmas Labor -Management Series faced another currency devaluation. canned music are being conducted Day. To Be Continued On ABC Rumors of impending currency by the Muse Art Corporation, dis- In addition to the Norse distribu- stabilization moves have been prey - tributor of Muzak Wired Music Ser- tion of gifts, more than 200,000 ABC will continue its Labor -Man- elent in Romania for some time but vice in this area. Tests to obtain American underpriveledged children agement broadcast series during the buying spree really started fol- proof that FM can provide satisfac- will receive Christmas mementos 1950, it was announced yesterday. lowing the broadcast which re- tory service have been made in the from the Salvation Army on Christ- The broadcast procedure, however, ported that the Bulgarian State past few months, according to John mas Eve. The Salvation Army gifts will be reversed with the first 15- Bank was refusing to change Ro- B. Kelly, president of the corpora- were rounded -up by Tom Moore, minute time segment, 10:30 to 10:45 manian currency. tion. emcee of "Ladies Fair." Each is hand p.m. being devoted to management A reliable source close to the Engineers believe that with cer- made and home made. and the second segment, 10:45 to 11 Romanian State Bank said that the tain modifications, FM can replace More than 675,000 children's gifts p.m. being devoted to labor. New Bulgarian move was brought soley the leased lines, Kelly says. How- were contributed to "I Love A Mys- time arrangement bowed last night. on by the growing Romanian cur- ever, he added, no decision will be tery" and "The Bob Poole Show" by Robert Nathan, the labor econo- rency 'balance there. He said that made until final tests have been Mutual listeners. Both of the latter mist, will speak for the CIO and the Bulgaria had temporarily halted made. campaigns were conducted in co-op - NAM's "This is Your Business" will from buying Romanian goods and The tests have been conducted on eration with the Foster Parents' represent management during the exchanging Bulgarian money for WIBG -FM. I Plan for War Children, Inc. first eight weeks of the series. Ra'enanian money radios Portable

Vela are weir- rooms

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Section of RADIO DAILY, Wednesday, December 28, 1949 -TELEVISION DAILY is fully protected by register and copyright TV RIGHTS ACQUIRED 70 RANK PIX Standard Gets 75, TELE TOPICS Intensive Spot Drive TvA -SAG Meet. All Produced The boards of TvA and SAG Set By Chevvy, N. Y. have agreed to meet Jan. 6 to Since 544 FOLLOWING "STUDIO ONE on CBS discuss their differences and. proposals in New York Monday niter is an infor peace in jurisdiction Standard Television Corp. has One of the most ac- formal quarter hour presided over by Faye heavily concen- for TV talent. Place of the meet- quired exclusive TV rights to 75 trated spot campaigns in TV was J. Emerson, without a doubt the most attrac- ing and conditions are still being Arthur Rank feature films, launched yesterday by Local all pro- tive and charming girl on the air these Chev- negotiated, with TvA suggesting duced since 1944, it was announced r rolet Dealers Association days. The show isn't much -some gossip (New New York and SAG holding out yesterday by Irving Shapiro, York, New Jersey and Connecticut) presi- by Miss Emerson and possibly a guest or for Hollywood. TvA has offered dent of Standard, who negotiated to plug the unveiling of the 1950 two -but the personality of its hostess is to pay half the expenses of the the deal with Robert S. Benjamin, car. t so great that it usually makes mighty SAG delegation should the meet- president of the Rank organization pleasant viewing. Most of the time Miss The drive, which runs through ing be held in New York. in the U. S. Jan. 11, provides for nearly 300 E. talks about the parties and first- nights air- About fifty of the films included ings of one -minute teasers and new she attends. It's not bad, as such chatter in the package have never before ; ear commercials. Success of a simi- -t goes, but we've got a hunch that it would been shown in this country and all lar campaign for 1949 be much more interesting if her material the Chevrolet of these have been produced during is the basis for the expanded TV were not so heavily coated with the glossy Feature Low Price Set the past two years. Total production drive. Campbell -Ewald is the agen- °, or nite club side of show business. Miss costs of the 75 films is $50,000,000. ey for the dealers and films were f. Emerson has definite ideas of her own on Among those which have received made by almost every subject, and we'd like to hear Archer Productions. In New Philco Line theatrical exhibition in this country her talk about them free from the custom Using all six New York stations, during the past two years are "I the campaign calls for complete that prevents a performer from saying A new low -price 121/2 inch re- Know Where I'm Going," "Tawny anything but kind words about fellow blanketing of WOR -TV, with the Pipit," "Nicholas Nickleby," and spots to be seen on every available ceiver has been introduced by Phil - in . . . "Waterloo Road." artists public. Commercials for program co, Frederick D. Ogilby, v -p in milady's footwear by Ansonia that looks every night for the two According to Shapiro, "Mr. Rank's week period. Participations and sta- charge of radio and television sales all but impossible to walk in are effective- revealed yesterday. Philco has also courageous and forward step in the ly delivered Patterson tion breaks have been bought on the development of the television mar- by Neva and fit other stations. introduced six other new TV models neatly into the rest of the segment. for 1950, he ket will result in a greater spread of Spots will be used also on the announced. Hardie Frieburg is the producer and Dick The model 1403 with the 121/2 inch distribution and greater profits for Association's four local shows "Pan- motion r Linkroum directs. . We'd like to re- screen will retail for $199.95 and has all picture companies." tomime Quiz," WCBS -TV; "Famous Robert H. Wormhoudt is general peat Miss Emerson's New Year wish for Jury Trials," WABD; "Roller Der- built -in aerial, Ogilby said. It pro- her audience because it illustrates a point vides a 97 square inch picture and manager of Standard. and Howard tl by" WJZ -TV, and "Winner Take made above world that's free, a Linkoff heads advertising sales. -"A peace All," WCBS -TV. has 20 tubes and two rectifiers. e, that's real and a life that's a little better Other models introduced range in this year than it's ever been before." price from $229.95 to $479.95 and NBC Names McPartlin contain such Philco features as "No j WPIX Sells Boxing Show SCORES OF PRESS RELEASES heralding Glare" optical system, new super- Sales Chief Of WNBQ all sorts of activities pass our desk To N. Y. Hudson Dealers power circuit and high gain auto- J matic station selectors. The most ex- Chicago -John McPartlin, a mem- ` every day. Most are widely divergent in ber of the NBC Chicago both Hudson Dealers of Metropolitan pensive model is a combination national content and style, but almost all from New York spot sales staff for the past six years, stations and networks have one thing in will sponsor Saturday television receiver and radio- phono- night boxing from Ridgewood Grove graph. The phonograph of this re- has been appointed sales manager of common -they seldom mention competi- NBC's local TV station, WNBQ, actors. We were quite startled, therefore, over WPIX beginning Jan. 7. Thir- ceiver plays all speeds of records, teen - week was placed Ogilby cording to an announcement made to receive the following in a wire from contract added. through Klores & Carter. Guy Le- The v -p said that production is here this week by I. E. Showerman, r a station in Ohio that we shall call, with NBC vice -president and WNBQ's great originality, bow will describe the bouts and now in excess of 15.000 sets a week Station A: "The an- Jack Murphy will direct. for tele receivers. general manager. nouncement by Station A that it would George Morris, Jr., formerly on carry a 15 -hour schedule on Christmas the sales staff of the web's local AM }'Day starting at 8 a.m. threw consterna- outlet. WMAQ, was n am e d by tion into the ranks of its competitors Sta- Four Chicago -N. Y. Channels Showerman as MePartlin's assistant. tions X and Y." We print this for what- McPartlin had been acting as co- never value it may have to instructors in ordinator of TV sales for both local trade publicity. We withheld the station's Will Be In Work By Sulnriler and national spot sales under Oliver call letters because for all we know Sta- Morton, NBC central division nations X and Y may have thrown conster- A fourth westbound channel be- and one eastbound channels avail- tional spot sales manager. ,(nation out of their ranks and right back tween New York and Chicago will able by coaxial cable. When the new at Station A. be placed in operation by AT &T relay system is opened it will pro- next summer thus eliminating time- vide the additional westbound chan- IIOOper's Top Ten RCA VICTOR completing plans for in- sharing by the four webs now feed- nel and the current eastbound chan- (Net u'ork- Norember) .f troduction of their new receiver line ing network programs. nel will be moved from the coax to Texaco Theater.. NBC 65.0 featuring a 16 -inch set for An- The $300.... additional channel will be radio relay. The eastbound TV chan- Toast Of Town.... CBS 48.6 other casualty of the New York water a $12,000.000 provided by microwave nel now on the coax will be con- Talent Scouts CBS 42.8 ,shortage is water polo at NYAC, sched- relay hookup two cities. to between the verted telephone use. Stop The Music ABC 39.1 uled for WOR -TV coverage Jan. 11. Sta- The 31 towers comprising the link Towers 25 Miles Apart Godfrey Friends CBS 39.1 tion will air the Columbia -Fordham bas- have been completed and installa- The microwave link, in construe - Fireside Theater NBC 38.1 ketball game instead.... "That Wonder- tion of equipment and testing is ex- tion since August. runs through cen- Studio One CBS 36.0 ful Guy," situation comedy series pro- pected to be completed by summer. tral New Jersey, Pennsylvania, Ohio Big Story NBC 35.9 ' .duced by Charles Irving and starring Neil The hookup eventually will be ex- and Indiana. Towers are from 60 to Amateur Hour NBC 35.7 Hamilton and Jack Lemmon bows on ABC tended to about 50 relay stations 200 feet in height, depending on lo- Lone Ranger ABC 34.8 Jan. 4, 9 -9:30 p.m. Featured will be Cyn- reaching Omaha and Des Moines. cal elevation, and are about 25 miles .thia Stone and Jo Hurt. There are now three westbound apart.

:' 8 Wednesday, RADIO DAILY December 28, 1949

NETWORK SONG FAVORITES COAST-TO-COAST AGENCIES The top 30 songs of the week (more in case of ties), based on the copyrighted Audience Coverage Index Survey of Popular Music Broadcast over Radio Networks. Published PROCTER & GAMBLE has ap Get Well Greetings r pointed Leo Burnett Co., Inc. by the Office of Research, Inc., Dr. John Peatman, Director. Hartford, Conn. -Prosecutor Na- Chicago, to work on a special ad- Survey Week of December 16 -22, 1949 than Hillman of the Police Court here personally vertising project. TITLE PUBLISHER thanked listeners of WDRC recently for sending him A Dream Is A Wish Your Heart Makes Walt Disney E. HOWARD YORK has been more than 300 letters and postcards elected a v -p of Doremus & Co., ef- A Dreamer's Holiday Shapiro -Bernstein during a serious illness. When he re- fective January 3. He is now in All The Bees Are Buzzin 'Round My Honey Santly -Joy turned home from the hospital, Hill- man broadcast via telephone on Jack charge of the agency's Philadelphia Bibbidi Bobbidi Boo Walt Disney office. Zaiman's program over WDRC. Lis- Bye Bye Baby J. J. Robbins & Sons teners were originally asked to send VICTOR ARMSTRONG will be Charlie My Boy Boume cards and letters to the hospital patient. transferred from J. Walter Thomp- Dear Hearts And Gentle People E H Morris office to son Company's New York Don't Cry Joe Harms its San Francisco office on January Radio Engineer Honored Envy Encore 1. The agency is also moving Carl Pittsburgh, Pa. - Duquesne Uni- Rhodes and Lyman Avery from the Farewell Amanda Chappell versity honored Ted C. Kenney, Detroit office to New York. Festival Of Roses Witmark chief engineer of KDKA recently at ceremonies which Hush Little Darlin' Michael dedicated the THE DANIEL F. SULLIVAN CO. University's FM radio s t a t i o n of Boston has moved from the Stat- I Can Dream Can't I Chappell WDUQ. The Rev. Francis P. Smith, ler Building to new quarters in the I Must Have Done Something Wonderful (Undertennined) S.S.SP., president of Duquesne, pre- Bank Building at 216 sented a citation to Union Savings I Never See Maggie Alone Boume Kenney for his Tremont St., near Boylston. "genuine interest in the cause of I Wanna Go Home With You Paxton education by radio and especially to If I BOWKER & CO., INC., a new na- Ever Love Again Paxton the establishment and development tional public relations and advertis- Fve Got A Lovely Bunch Of Cocoanuts Cornell of educational radio at Duquesne." ing agency, has opened in Toledo. , Jealous Heart Acuff & Rose Ohio. Benjamin C. Bowker, presi- Sinatra WTIC Guest dent, was formerly assistant to the Merry Christmas Polka Alamo Hartford, Conn. - Frank Sinatra president and assistant to the chair- Merry Christmas Waltz Advanced was a guest on WTIC's "Juke Box man of the board of Willys -Over- Mistletoe Kisc Shapiro -Bernstein Jingles" program on December 5. The land Motors. Mule "voice" played at the State Train Walt Disney Theater here over the weekend, and Old Master Painter Robbins E. BOUSQUET has been his interview by disc jockey Ross ROBERT was his radio named v -p of Chambers & Wiswell, River Seine Remick Miller only appearance in the city. Inc. Boston, effective January 3. Room Full Of Roses Hill & Range Rudolph The Red -Nosed Reindeer St. Nicholas Stork News LAWRENCE WISSER has been Peer named to the executive staff of Slipping Around Steubenville, O. -It's a boy for Mr. and Mrs. George H. Wilson, Jr., Storm & Klein, Inc. He was formerly Stay Well Chappell 2. George is pro- with Lawrence Fertig & Co., Inc. That Lucky Old Sun Robbins born December gram director for WSTV, and has and Federal Advertising Agency, There's No Tomorrow Paxton Inc. currently assumed the role of Santa You're Always There Bregman -Vocco -Conn Claus. BRISTOL -MYERS COMPANY of WMMW Stages Program Canada, Ltd., Toronto, has ap- Meriden, Conn. -WMMW's Talent pointed Kenyon & Eckhardt, Ltd., Second Group Party heard Saturday mornings new for Resistab, a antihistamine. Violins Paramount took to the stage for a benefit per- A Thousand formance for child welfare, Decem- Crocodile Tears Johnstone -Montei ber 17th and was sponsored by JOHN D. SMALL has been elect- Daddy's Little Girl Beacon the Meriden Junior Chamber of ed a v -p of Emerson Radio & Phono- Everything They Said Came True Johnstone -Montei Commerce. The Talent Party fea- graph Corp. He will continue as an tures promising young talent of executive assistant to the president. Happy Times Harms Central Conn. The stage show and Hop Scotch Polka Cromwell broadcast will emanate from the WEISS AND GELLER, New York, I Want To Wish A Merry Christmas Republic Meriden Theater. announces the appointment of Ernie If It Doesn't Snow On Christmas Lombardo Byfield, Jr. as director of television, Streibert Participates effective immediately. Byfield was In Santiago By The Sea Life Music Athens, 0.-Theodore C. Streibert, formerly assistant director and di- Johnson Rag Miller president of WOR, N. Y., participa- rector of - sustaining shows at NBC Just A Kiss Apart 1. 1. Robbins & Sons ted in the inauguration ceremonies TV, and for two years was a film of Paramount of WOUI, educational FM station writer with MGM in Hollywood. lust For Fun Ohio University. Streibert was the

Prior to that he was in charge of the i My Love Loves Me Famous guest of John C. Baker, president of frozen foods division of College Inn My Street Campbell the University, who headed the cere- food products. Rain Or Shine Bregman- Vocco -Conn monies. WOUI is a 10 -watt station and operates on 88.1 megacycles. She Wore A Yellow Ribbon Regent BETTY POWELL, formerly time - buyer at BBD &O, has been appoint- Sitting By The Window Shapiro. Bernstein Negotiating Terms ed radio director of America's Fu- Souvenir Beacon Columbus, Ind. -WCSI -FM is at- to arrangements ture, Inc., non -profit, educational There's A Bluebird On Your Windowsill Mellin tempting complete foundation. S h e succeeds T. R. with WCFL, Chicago, for broadcast Too Gallico Ewart, who has returned to his pub- Too -Whit -Whoo rights to the Chicago Blackhawk Ice lic relations business in Dallas. Miss Toot Toot Tootsie Goodbye Feist Hockey Games this year. Station is Powell will direct promotion of the 'Way Back Home Bregman- Vocco -Conn also negotiating for broadcast rights games. WCSI weekly transcribed series, "Ameri- Wishing Star Broadcast Music to Chicago basketball cans, Speak Up!," heard every Mon- was the key station here to carry day night over New York's WINS Younger Than Springtime Chappell the Chicago Cardinals Professional and on approximately 100 station You're Breaking My Heart Mellin football games, for the past two coat to roast. years. The National Daily Newspaper of Commercial Radio and Television

VOL. 49, NO. 59 NEW YORK, THURSDAY, DECEMBER 29, 1949 TEN CENTS

SEE REVENUE OF $43v MILLION FOR '49 Debate 1 Slaying In Radio-TV, NAB Expects Figure 4.5% Above '48, "Television, 1950 - Good or Bad ?" will be the topic on the Dorothy Schiff Insists American Town Meeting of Janu- But Operating Expenses Are Up ary 3 over ABC from 9 to 9:30 Dorothy Schiff, publisher of New p.m. Cartoonist Al Capp will sup- For Member Stations, Webs York Post and owner of KLAC -TV, port the good side while Norman Los Angeles, and KLAC, said yes- Cousins, editor of the Saturday Washington Bureau of RADIO DAILY terday "I do not intend to sell Review of Literature" will take Threat Of Web Strike Washington - NAB pre- KLAC and KLAC -TV. During this the opposite view-point. dicted yesterday that the to- past week I refused two offers that tal 1949 broadcast revenue were in excess of $1,250,000. It is my Yesterday sincere intention to remain in the Continued will top $435,000,000. This is television and radio business. KLAC 4.5 per cent better than last and KLAC -TV have progressed far Bowl Broadcasts Set Directors affiliated with the New year, but operating expenses York local of the Radio and Tele- beyond any of our expectations. are believed to have 4 From progress of late it appears that vision Directors Guild "will defin- risen KLAC -TV will be one of first tele- For New Year's Day ately go out on strike sometime Sat- per cent. A possible fresh de- vision stations in a major city to urday, Dec. 31" if their demands for cline in overall average pro- strike black." CBS, which has exclusive broad- network recognition and wage and fits in 1949 was foreseen by cast rights to both the Rose Bowl hour adjustments are not met, Ben (Continued on Page and Orange Bowl grid classics on Meyers, attorney for the Guild yes- 3) Hughes Forms Company January 2, has planned extensive terday told RADIO DAILY between For Sale Of AM -TV Shows pre -game coverage of festival ac- negotiation meetings at NBC. Mey- tivities prior to the actual game ers said that the major obstacle "at Symphonic Series Set Formation of a new ser- Chicago- broadcasts. (Continued on Page 2) vice for stations called Rush Hughes The web kicked -off its previews For ABC Presentation Radio and Television Features was of the Pasadena Rose Bowl Game Soap Company Using announced here this week by with a special broadcast on Dec. 23 Hughes, 25 -year radio veteran, who from the West Coast which fea- Spots On 6 ABC Outlets The realms and mood of true said he will offer a "sales -aid" ser- tured a top roster of CBS talent and American orchestral music will be vre to a 12 -state area. the Queen of the 1950 Tournament Colgate-Palmolive -Peet Company explored by the American Arts Rather than syndicating shows, of Roses, Marion Brown, a Pasadena has signed a contract of $205.738 for Orchestra under the direction of Hughes said he will aid stations to College freshman and her six -girl spots during 1950 on six ABC sta- Karl Krueger on a new ABC series sell shows patterned after successful court of honor. The network also tions. The order covers 80 announce- from 10 to 11 p.m. (EST) beginning ones he has aired and will "break Tuesday, 6. (Continued on Page 6) ments and participations a week on February (Continued on Page 2) WJZ, New York; WENR, Chicago; Dr. Krueger, one -time conductor with the Detroit (Continued on Page 3) Symphony Orches- Graham, Cone Named Clay Morgan Resigns tra, is now in the process of integra- As Executive Of NBC ting the new orchestra group. He To D. Of C. Committee Sellers Will Join NAB said for the first season "the Amerf- Clay Morgan. an executive of NBC To Serve FM Division (Continued on Page 3) Washington Bureau of RADIO DAILY for 13 years, 12 of which he served Washington Appointment of - as assistant to the president, has re- Washington Bureau of RADIO DAILY Hudnut Will Sponsor Philip Graham, president of WTOP. signed as of December 31 to enter Washington - NAB announced Washington, and publisher of the business for himself as an independ- yesterday that Edward L. Sellers, New Winchell Series Washington Post, as vice -chairman ent public relations and publicity formerly executive director of FMA, of the Commerce Department's Ad- consultant. will join its staff on Jan. 1. FMA is Walter Winchell will get a new vertising Advisory Committee has Morgan, widely known in press in the process of merging with NAB, sponsor, William R. Warner & Co. Secretary of been announced by (Continued on Page 2) (Continued on Page 2) Inc. in behalf of Richard Hudnut Commerce Charles Sawyer. Permanent Wave and other hair vice - Stuart Peabody, assistant products, on January 1 for his ABC (Continued on Page 3) (Continued on Page 1 Don Lee License Renewed; 3) $64 Question Coy Voted For Revocation Overseas Intervieur "What one book, one play, one Israel G. Jacobson, director in movie -and one entertainer -do Hungary for the American Joint you think has the best chance of i4'a.rhington Bureau of RADIO DAILY KGB, San Diego, KDB, Santa Bar- Distribution Committee who was being remembered 50 years from Washington - Although it found bara, KFRC, San Francisco, and held a priscner and expelled by now?" is the question being put the network in wilful violation of KHJ and KHJ -FM, Los Angeles. hungary, was heard on the NBC to WNEW listeners. by Gilbert the network rules, a majority 'of the In view of the extensive findings News of the World program last Seldes on his Lively Arts pro- FCC has voted to renew the station in which the Commission sets forth night at 7:15 p.m. Jacobson was licenses of the Don Lee Broadcast- gram. On Sunday, January 1 at violation after violation of the net- recorded on tape ing by the network 10 p.m. Seldes will broadcast System. Chairman Wayne Coy work rules, the decision to renew following his release by the gov- his listeners' opinions majority and Commissioner Frieda B. Hen - appears to be supported only by a ernment in control In Hungary at choices. nock voted to revoke the licenses, desire on the part of the Commis- the present time. while Commissioner Paul Walker sion not to tear apart the entire did not participate. The stations are (Continued on Page 6) Thursday, December 4 RADIO DAILY 29, 1949

GORST -tO -COAST AGENCIES

New WHDH Musical THE NATIONAL ADVERTISING Boston, Mass. -A new Sunday AGENCY web will hold its an- quarter -hour, presenting mezzo-so- nual eastern meeting in the War- prano Murielle Halle, has been log- wick Hotel, Philadelphia, on Janu- ged by WHDH. Sponsor is the Habi- ary 28 -29. Fort Wayne, Ind., will be tant Soup Company of Manchester, the scene of the western meeting on New Hampshire and Montreal. The Trot About Manhattan.. . January 20 -22 at the Van Orman program, titled "Revue Musicale," BIGIOWN SMALL TALK: A west coast radio columnist Hotel. also features organist Kenneth Wil- is toying with the idea of starting a letter- writing campaign to draft son, Bill Green at the piano and Fred Allen back to the airwaves. He can have our signature right KAY ROBERTS has severed affili- violinist Don Gordon. Musical com- ations with Mildred Fenton. She has edy hits, light classics and French away.... Lennen 6 Mitchell very happy with the new Hooper. Old retained c l i en t s Cathy Mastice, art songs are the show's ingredients. Go'.d is the only advertiser to wind up with two TV'ers among the top Sheriff Bob Dixon and Dickie Orlin ten -"Stop the Music" in 4th slot and "Amateur Hour" in 9th. Agency in addition to three package shows and other deals. WTAM Receives Award especially tickled since both shows are so low -budgeted.... Hy Gardner Cleveland, O.-WTAM has been presented with a Safety Award by to be heard as crystal -baller on "We the People' tomorrow. .. . Vic SEWARD SMITH has joined the the Greater Cleveland Safety Coun- Sack, director of CBS' "Grand Slam," planed to San Francisco to tie the New York staff of Brooke, Smith, French & Dorrance, Inc. cil and the Industrial Commission of well -known knot.... Marion Dougherty joining J. Walter Thompson as Ohio. As group winner, WTAM was cited for "outstanding effort and assistant to Bob Tucker, head of talent.... Earl Peed, editor of Telecast, STANDARD VARNISH WORKS achievement by their supervisory will be a Daddy before the new year is a month old.... [von Newman, to Lucerna Company, Inc. Radio forces and employees" in maintain- television, newspapers, magazines WVNJ veep, huddling with the Daily Mirror's Over -the -River columnist, and trade papers will be used. ing such a high safety standard. Eddie Zeltner, regarding a nitely series of chatter beamed for the Jacob E. Hines, WTAM program director, represented the station at the L. I: Bklyn trade.... Best of the TV spots, in our book, are Spry and AMERICAN HALVAH CANDY have Al- presentation luncheon and received EVE. Cf the 'live' spielers, give me Rex Marshall batting for Auto Lite PRODUCTS appointed the the award in WTAM's name. vin Epstein Advertising Agency. on "Suspense." Jean Epstein is the account execu- Y'i tive. Quinn Added To WBTV Staff * Charlotte, N. C. -Bill Quinn, for- Credit Alton Alexander with a sensational adaptation with radio station WTYC in J. STUART MACKAY has been merly of "Alice in Wonderland" and dip your lid to Lester Lewis for named general manager of S. C., to assistant Rock Hills, has been added Eve stanza on his "H'wood Screen Facilities ef- the production staff of television putting on a great Christmas All- Canada Radio Ltd., fective 1. station WBTV, according to an an- Test "- prob'ly the finest session the show has yet enjoyed. Frank- January Aubuchon, as Alice, nouncement by Larry Walker, di- lin Pangborn, as White Rabbit, and Jean THE PAUL LYNN HELLER AD- of the WBT television oper- rector were thoroughly delightful in the sketch. In fact, the whole idea of Washing - n is working with VERTISING AGENCY ation. Qu in Year's Eve, Lewis will tojn, D. C., will as a cor- Charles Bell, production manager. went over so big that for New offer operate He has been associated with the Col- "David Copperfield," with Edward Everett Horton as Micawber. poration after Jan. 1. umbia University station in N. Y,., * * * * - WKLB at North Adams, Mass., as KING SIZE SHOES, INC., of continuity chief; assistant program THE MORNING MAIL: "Dear Sid," writes Wallace A. Brockton, Mass. to David O. Alber of WFCI, Providence, R. I. "I was very interested Associates, Inc. for a promotion director of the rural radio network Walker, gen'l manager campaign. at Ithaca, N. Y. prior to his work in to note the item in your col'm of Dec. 22nd regarding using Walter Rock Hill. Kiernan on a big night -time variety show. I have talked to ABC many RIKERS, INC., New York Res- chain, has engaged William times in the past two years urging the exact same thing. Many other taurant Triple Celebration Warren, Jackson & Delaney. Radio Philadelphia, Pa. -Ramon Bruce, station managers have agreed with me and we would be most happy advertising will be used. Contracts disc jockey of radio station WHAT, if scmeone could bring this to a head," (Ed. note: What do I halta do have been signed with WJZ, for a presented the third "Snap Club" now to get some action -get up a petition ?) 13 -week test campaign. Stevens P. dance on December 16th. The "Snap Jackson is the account executive. i Club" is a program conducted by iY * * * Ramon Bruce heard daily over Incorporation of the firm of Roger Brown, Inc., as WHAT, boasting a membership of over 10,000. Each month a dance is successor to the Earle Ferris Co., Inc., has just been announced. held for the members at one of the All stock in the predecessor company has been obtained by local dance halls. On December 16th, Brown, who is the firm's new president. Earle Ferris will serve there was a triple celebration, the monthly dance, the birthday of Ra- as chairman of the board. Roger Brown, who's 35 years old, mon Bruce, and his 4th anniversary joined the Ferris organization in Nov. 1945, and became gen'l at WHAT. manager in '46. Earle Ferris will continue as a public relations Local Contest Winners counsel, as well as operating Radio Feature Service, Inc; Hope North Platte, Neb. -The winner of Associates Corp., and as N. Y. head of the Ferris and Harshe a speech contest jointly sponsored partnership. by the Junior Chamber of Com- merce here and radio station KODY * * * * EN has been declared the winner of the Ralph Slater, the famed hypnotist lust back from a year statewide "I Speak For Democracy" in England, asks the col'm to contact Bob Tighe, former managing editor competition. Miss Lorna Wilson ITALIANENCES of Radio & Television Journal. Seems Ralph needs Tighe as a witness A from here was declared the state W11H1N winner over 18 finalists at Lincoln. for a case that comes up in the Brooklyn Federal Court Jan. 4th. It 9 RESPONSIVE 3,0,03(E1S YpR K A transcription of her speech will be further seems that the manufacturers of sleeping pills are no end irked NEW sent to Tulsa, Oklahoma, for the re- with friend Ralph over his "Time To Sleep" record, claiming that it is MEtHROp0A gional finals. to from the of the sez impossible to be put sleep playing record, Ralph NWoWO ee w Jerry Grove Joins WHAT if he can't prove hiscase, he'll eat the record -and it's made of vinalite. dvertisers Philadelphia, Pa. -Jerry Grove has As an innocent bystander, our dough is on Slater. We've seen him work Among joined the announcing staff of WEVD WHAT. Jerry was formerly with sta- too often to doubt his powers. If Bob Tighe is listening in on this, he 117-119 W. 46 SL tion WIP. can reach Ralph at 155 W. 72nd St., N. Y. C. HENRY GREENFIELD, MQ. Dtrector N.Y.19 SEE PAGES 1131 to 1144

FOR A COMPLETE SECTION DEVOTED TO FREQFEC1 1IODILATIO Í GIVING FM STATIONS IN OPERATION

FM ASSOCIATION PERSONNEL

OTHER USEFUL INFORMATION

ONE OF 1001

SUBJECTS COVERED

IN THE

RADIO ANNUAL & TELEVISION YEAR BOOK for 1949 6 RADIO DAILY Thursday, December 29, 1949

Renew Don Lee Web Bowl Broadcasts Set WINDY CITY WORDAGE License; Coy Opposed For New Year's Day By HAL TATE

(Continued from Page 11 James Shelby, radio director of the McCann. Erickson ad (Continued from Page 11 structure of today's network broad- agency, left over the week -end for a two -week stay in Florida. He'll spend plans special programs on Dec. 29, s0, 31 and Jan. 2, featuring Red casting. It is well authenticated that some time in Tampa and then goes on to Miami.... Bradley Kincaid, the the Commission has before it tBarber, the coaches of the Califor- charges of as serious a nature the original "Kentucky Mountain Boy," now a WWSO nia and Ohio State football teams, against the major networks. Had it Chicago (Springfield, Ohio) executive, will be featured guest on and assorted celebrities of the sports refused to renew the Don Lee licen- the Phillips 66 WLS- National Barn Dance on Saturday world and the Tournament of Roses. ses it might have been forced to Also, CBS will broadcast a de- take similar action against the na- night. . . . New World Distributors, local DuMont TV set distributors, scription of the colorful Tourna- tional network, in view of insiders have renewed Frann Weigel's "Stop the Record" show on WGN -TV for ment of Roses parade on Jan. 2. here. an additional 13 weeks. Show, a daily hour program broadcast on Game broadcast time has been is What seems likely that the en- WGN -TV, is a Rose Dunn.Stan Joel package. . Montgomery Motor set for 4:45 p.m. to approximately tire picture of network operation .. 7:30 p.m. (EST) next Monday. The will be studied in a general hearing Sales is trying something new in this country by starting sponsorship game will be telecast live over as soon as the Commission can find of Sunday soccer games over WBKB. The Sidney Clayton agency placed KTTV, Los Angeles, with filmed the time to call it. A tightening of the business with Jack Flatley, account executive for WBKB. highlights to be shown over the full the network rules may then be CBS -TV web on Tuesday, Jan. 's. sought, with renewed warnings that * * * * Three Special Shows Set compliance will be expected. Building up to the Orange Bowl May Revise Communications Act Beulah Karney, who's been telling the gals around contest which pits Santa Clara In the meantime, the Commission town what cooks for years, will probably launch a regular TV against the University of Kentucky is thought to be determined to push at Miami on January 2, CBS has its efforts on Capitol Hill for revi- show over WENR in a few weeks. She's had sponsors like Col - announced three special preview sions of the Communications Act gate's, Celanese and others on for nearly 8 years on her WENR broadcasts for Dec. 28, 30 and 31. which will make it better able to show.... Johnny Desmond, singing star of Don McNeill's "Break- Sportscasters Mel Allan and Con- en- cope with violations of the sort fast Club," is cutting two new sides for M -G -M records. They're nie Desmond will do a quarter - gaged in by Don Lee. Specifically, hour feature report on the 28th in- the Commission is certain to try to "C'Est Si Bon" and "If You Could Care for Me." ... Rush Hughes cluding interviews with Bowl offi- win the right to impose penalties Radio and Television Features gets under way shortly after the cials and sportswriters. On the 29th, less severe than license revocation. first of the year. Rush, one of radio's pioneers having been in the Allan and Desmond will interview "Had the authority to order a sus- business over 25 years, will not set up a syndicated transcription the coaches of the Bowl contestants pension, assess a penalty or impose and on the 31st will air a descrip- some other action of less than a firm, but will instead lease programs in each locality with local tion of the New Year's Eve Orange 'death sentence' we should have no announcers handling the programs. Rush will personally aid sta- Bowl Parade at 11:15 p.m. (EST). hesitancy whatsoever in doing so in tions in making sales in their respective communities.... Chuck The actual game broadcast will this case," the Commission majority Acree is now syndicating his "Something to Talk About" column be aired from 1:45 to 4:45 p.m. said yesterday. (EST) under the sponsorship of Earlier in the same paragraph it to more than 200 newspapers. His Mutual "Man on the Farm" Gillette Safety Razor Co. over the stated after 43 paragraphs of find- show goes merrily along. full aural web with a live telecast ings of violation that "we are con- ever WTJV, Miami. Filmed high- vinced that the attitude which lights will be telecast to the full responsible Don Lee officers dis- TV net on Jan. 3. with respect to Radio stars dominate the stage shows which Balaban & played in this record ABC Covering Games the Commission's chain broadcast- Katz is presenting at their neighborhood theaters for the first time in Accounting for a full afternoon's ing regulations -an attitude which ( programming on Dec. 31, MBS will can at best be characterized as one years. Jerry Colonna. Johnnie Johnston, Penny "Blondie ") Singleton air, starting at 1 :45 p.m. (EST), of indifference - warrants critical head the bill at the Uptown, while Mel Torme, Ella Fitzgerald and Jerry of exclusive play -by -play descriptions examination of the qualifications Murad's Harmonicats have star billing at the Marbro.... Horace Heidt's of the annual Blue -Gray and East - the applicant to be a broadcast li- find, Dick Contino, heads his own revue at the Southtown.. . . Allied West foctball classics. Sponsored oy censee." Automobile Company has bought two shows on WBKB-both quarter - Gillette Safety Razor Co., the Blue - Jones Supports Miss Hennock hour programs across- the -board. One stars Negro singing star Fletcher Gray game will emanate from Commissioner Robert F. Jones, Montgomery, Ala., and the East - one of the majority, said he agreed Butler while the other is a variety film program. Charles S. Timken West feature from San Francisco. with Miss Hennock's dissent, but Agency handles the Allied acount.... Robert Savage, continuity editor The web has also contracted for that he could not deny the Don Lee exclusive coverage of the `Gator renewals because "the activities of of ABC in Chicago, was the author of an original script, "The Christmas Story," presented by the web last week. Bowl grid contest from Jacksonville other major networks described in on Jan. 2, starting at 1:45 p.m. complaints and other facts in the * * * * (EST). The 'Gator Bowl Bowl game Commission files parallel the prima will feature the University of Mis- facie evidence upon which the Com- - all - star program headed by Benny souri versus Maryland. mission designated the Don Lee ap- A two hour on Youngman, will be presented by WGN -TV New Year's Eve under Mutual started building interest plications for renewal February in the East -West game with a spe- 15, 1946. Since no other major net- the sponsorship of the Chicago Motor Club. Art Jarrett, the Step cial preview broadcast from the works' licenses have been designa- Brothers and scores of other acts will parade before the cameras ted for hearing while the instant San Francisco Press Club dinner on proceeding has been pending, equal during the special New Year's Eve party.... Esther Rojewski, Christmas Day and also plans a justice under the Commission's net- WBKB camera girl, and Tom Moore of that station's transmitter Dec. 29th preview highlighted by interviews of officials, coaches work rules requires that the licenses a in Bowl department eloped and are spending three -week honeymoon of the opposing teams and well of Don Lee Broadcasting System be member of WBKB's crew, has been pro- renewed." Florida. Phil Ruskin, a known sports figures. moted to assistant director.... Herbert S. Laufman & Co., TV Wismer, Britt For Blue -Gray producers, proud of the records chalked up by two of their pro- Harry Wismer and Jimmy Britt AC - DC Transcription Players will broadcast the Blue -Gray game grams- Fairteen Club co- sponsored by the Fair store and Pepsi - and Ernie Smith and Mel Venter Tape, Wire, Disc Recorders Cola, and "Women's Magazine of the Air," sponsored by the will describe the East -West contest. Sales -Rentals -Service Hyland 'Electrical Supply Company. Both shows have chalked up A 'Gator Bowl preview broadcast MILLS RECORDING CO. fine ratings and have been renewed numerous times by the has been scheduled for 8:30 p.m. (EST) on Jan. 1. with Al Helfer 161 N. Michigan Ave. sponsors. and Bob Wolfe who will do the Chicago, Ill. De 2 -4117 * * * play -by -play. TOIL

Section of RADIO DAILY, Thursday, December 29, 1949 - TELEVISION DAILY is fully protected by register and copyright 'RECEIVER -PRICE TREND IS DOWN New Liases Readied Faulty Station Equip. Nielsen's Top Ten TELE TOPICS (New York, Nov. -Dee.) To Follow Lead Hurts Films: Johnston Texaco Theater.... NBC 80.0 Of RCA, Philco THERE'S AN OLD STORY, been around Talent Scouts CBS 59.1 a long time, about an actor who ap- One of the biggest obstacles to Toast Of Town.. CBS 56.5 Downward trend in receiver proached vaudeville's leading impressario greater acceptance of the film in Lights Out NBC 49.7 prices, with the emphasis on more and offered to commit suicide on stage TV programming is antiquated, non- The Goldbergs CBS 48.5 picture for less money, will be con- for $10,000. "It'll be the greatest act you professional 16 mm. p r o j e c t i o n Studio One CBS 45.0 tinued in the new 1950 lines about ever put on," he said. The producer equipment in use at stations, Russ Suspense CBS 44.3 to go on the market. The two lar- thought this over for a while and then Johnston, former NBC film director Philco Playhouse NBC 43.9 gest manufacturers, RCA and Philco, said, "Sounds good, alright, but what will and now vice -president of Jerry Godfrey Friends CBS 41.7 have already announced new low you do for an encore ?" ... This chestnut Fairbanks, Inc., said yesterday in an Ford Theater CBS 38.3 priced models and the other major came to mind as we were watching Milton address before the third quarterly manufacturers are expected to fol- Berle's return to the Texaco show after forum of the National Television low suit as new lines are introduced a two -week vacation. Every week Berle Film Council at the Hotel Astor. after the first of the year. si knocks himself out on the show and as- Consequently, Johnston said, even RCA Victor yesterday announced sumes an untenab'e position whereby he if producers make perfect films for NBC O &O's Option 14 new models in its first -quarter must top himself the following week. The TV, stations will favor live produc- 1950 line, seven of which utilize for result is that the show has fallen into a tion because of the poor quality of the first time the firm's new short - New Comm'I Spot Pix necked 16 pattern that is forced and repetitious.. . projection. There is no truly profes- -inch metal -coned tube This week's edition was no exception. sional 16 mm. projection equipment with "Filterglass" face plate, said to Berle made his entrance from the rear of available, he said, although various A new pattern in TV time sales minimize the effects of unwanted the studio wearing a striped Gay '90's laboratories are working on projec- providing product and package light. bathing suit and carrying a parasol. He tors utilizing the principle of elec- identification of ten brands during 16 -Inch Model Outstanding bounded up on stage and went into his tronic scanning. Another obstacle to a one -minute film spot has been Outstanding in the new line is a opening monologue. This was all quite good film projection, he said, is the developed by Earl Thomas and Rus- 16 - inch table model selling for f familiar and there was nothing new in the fact that stations use inconoscopes sell Varney and has been signed by $299.95, and a 10 -inch table set in a rest of the show. The Bogginos tossed instead of image orthicons in airing NBC for airing on WNIBT soon after metal cabinet at $169.95. Another in- each other around, Harry Richman sang movies. the first of the year with options novation for RCA is the inclusion of a 33 1/3 rpm - a few songs, Boris Karloff appeared as a Johnston said that use of film will for the web's other owned -and- record player in corn bination consoles. All sets M "painless dentist" in a tired skit with increase, however, because of rising operated stations. except Berle, and Leonard Sues' trumpet stint costs of live production, rehearsal those in metal cabinets have built -in charges, cable charges Involves Quiz antennas and all TV -only models was full of sound and fury. Berle tried to and similar Aimed at lower budget advertise - get cute in the finale, "Uncle Miltie's expenses. He said that Fairbanks' are provided with built -in phono new ers, the operation involves a quiz jacks. New Year's Party," and there is nothing multiple camera filming tech- built around nique will the various products Leading the Philco line is a 1214z- more unappetizing than the sight of the make possible low cost displayed in the film. Four films because it can bring in a half - spots inch table model to retail for $199.95. comedian in an Eton jacket, lace collar will be aired each day, with the and shorts. hour film in a total of three hours. Other new Philco sets, announced entire 13 -week series to be filmed this week, range from $229.95 to in advance. $479.95. Frederick D. Ogilby, veepee ADD TO TELEVISION's effect on the Keay Joins WFIL-TV Starting with the NBC stations, in charge of sales, said the firm's outside world dent.: In testimony be- Philadelphia - Andrew I. Keay, Thomas and Varney plan to have output is now in excess of 15,000 sets ,' fore the Wisconsin Public Service Com- formerly with ABC, has joined the series, titled "Spot The Spon- a week. WFIL -TV in charge of on mission hearing on a fare increase for the sales service, sor," the air in 50 markets by Indications that DuMont plans to working under direct of the of Transit Company, Milwaukee, a spokesman supervision end next year. Station agrees keep its sets competitively priced Kenneth W. Stowman, sales man- to take for the utility cited TV as a factor for the series, then sells the were seen by the trade in a state- ager. Keay was with ABC five a decrease of trolley and bus riding at for participations and when the con- ment yesterday by A. Marx, years. Ernest nite. Many persons who would use public tracts are in, production is begun. general manager of receiver sales, transportation at n:te are staying at home who said that the firm will continue to watch tele, he said. Milwaukee has allocations to dealers indefinitely. 1 only one station, WTMJ -TV, and as of Heavy L. A. Viewing Reported "even though our January, 1950 pro- Dec. 1, had 60,546 receivers installed.... duction will be double that of Jan- World Video prexy Henry White checks uary, 1949." in at Hollywood's Beverly Hills Hotel In Survey By A TAS Committee Jan. 12 on a week's trip to book talent WNBW Boosts for "Celebrity Time" and look over prop- Rates West Coast Bureau of RADIO DAILY Washington NBC a erties for "Actor's Studio." Between noon and 5 p.m., it was - announced Hollywood -Set owners in the Los found, women control program sel- new rate schedule for WNBW, its Angeles area watch TV from four to ection with an average of 76.2, fol- Washington TV outlet. The rate in- ACCORDING to the Radio City intelli- five hours a day on the average, ac- lowed by men with 16.15 and chil- creases announced by NBC Wash- gence bureau, Burr Tillstrom and Fran cording to a survey by the research dren, 7.65. From 5 to 7 p.m. children ington general manager. William R. Allison will journey east next month to committee of the Academy of Tele- lead in program selection with 46, McAndrew, amount to approximate- originate "Kukla, Fran and 011ie" from vision Arts and Sciences. The corn- followed by women. 29.25, and men, ly 25 per cent, and take effect Jan. New York for a week.... Colorful cer- mittee, headed by Michael E. Kuh, 24.75. Mcn control t h e selector 16. amic ash trays blaring a miniature re- reported that weekday viewing is switch from 7 to 11 p.m., with 59.8. Program rates will be increased in ceiver model are being sent to the trade predominant, with the largest audi- followed by women. 35.35, and chil- class A time from $200 per hour to $375 by KDYL -TV, Salt Lake City. . Hal ence available between 6 and 10 p.m. dren, 4.85. per hour. Programs in class B Tunis, WMGM disc jockey, begins a Saturday and Sunday viewing General preferences for suggested and class C time will be increased weekly talent showcase over WATV percentages were close, with Satur- programming were films. newer proportionately. Although there is Jan. 9 under sponsorship of Tele King day showing a slight edge, the group films and name stars. In specific an increase in time charges. the re- Corp. ... Whatever happened to Public said. Average normal size audience categories, fashion shows, programs quired rehearsal time provision of Prosecutor; Barney Blake, Police Reporter was 3.67, while the largest recorded for children and more educational the current rate card will be re- and Eddie Drake? averaged 13.7 viewers per set. Ishows were the top choices. vised. 8 Thursday. December RADIO DAILY 29, 1949

PLUG TUNES WORDS AND MUSIC PLUG TUNES By PINKY HERMAN

On Records and Transcriptions TIN PAN ALLEY OOPS: -The three Robbins, namely Jack, Our Latest H I T Howard and Buddy, may start taking bows for setting a terrific pace for TELL ME WHY a comparatively new firm.... J. J. outbid several major publishers for the rights to the "Gentlemen Prefer Blondes" score and two numbers in "ECHOES" RYTVOC, Inc. the hit musical, "Bye Bye Baby" and "Just A Kiss Apart" are both up 1585 Broadway New York 19, N. Y. LAUREL MUSIC CO. there with the nation's 'most -performed-songs.' .. . Just about here ISIS BROADWAY NEW YORK CITY we think is the proper space to tell how much we like deeiay Howard

Malcolm's WCOPesetic New Year Greeting. . .. quote:- here's hoping you have a nifty fifty. unquote: -Woody Woodland, prexy of WCSS, HUSH LITTLE DARLINW" Amsterdam, N. Y., mailed all Morey Amsterdam's Christmas Greetings Recorded By Bing Crosby, Gracie Fields, Perry Como Eddy Howard from that lively little burg nestled in the foothills of the Mohawk Trail. Sammy Kaye, Johnny Des- Dick Haymes Curt Massey mond, Jo Stafford, Doris Doy Kay Kyser Jerry Falligant thus even Morey's Yuletide cards bore the postmark, "Amsterdam." Are All On MICHAEL MUSIC CO., Inc. . . . Jack CBSmith, on whose programs have appeared numerous 1619 Broadway Jerry Johnson will be THE LAST MILE HOME New York City Gen. Mgr. guests, will himself make a guest appearance Monday when he heard on Gordon McRae's NBCoast -to- coaster, "The Red Mill." . . . LEEDS MUSIC CORPORATION Red Benson, whose clowning Fridays over WOR.TV, is big time, may add to his chores by accepting a disk jockey stint on a major network. You'll LUV this novelty! . .. Red not only can spin and chin with the best of the platter turners, but can also write a tune and, what's more, sing it. . . . A new Making Our Debut With A Hitl IT MUST BE LUV song, written by Jerry Bock will be preemed on "Carolina Calling" CBSunday morning at 8,30 via WBT, Charlotte.... ditty is titled, "Char- "A NEW SHADE OF BLUES" MANOR MUSIC COMPANY lotte From Charlotte, N. C." (are you reading Ken Treadwell? ... we'll MAYPOLE MUSIC CO. 1619 Broadway New York City be a- listening.) 22 E. 67th St. New York City r * r Phone: REgent 7 -4477 Perhaps a personal background as an orchestra leader Nothing Can Stop This! may have something to do with it.... former Ork Pilot George rr Paxton, whose music is has three "FOREVER WITH YOU firm scarcely two years old, current numbers listed with the leading songs of the day.... "I I WISH I KNEW by the writer of "My Happiness" Wanna Go Home With You," "If I Ever Love Again" and "There's Should step right out in front - FORSTER MUSIC PUB., INC. Just recorded for RCA -VICTOR 1619 No Tomorrow." Duke Niles joins the Fred Fisher Music Broadway, New York 19, N. Y ... by DOLPH HEWITT 216 S. Wabash Avenue, Chicago 4, III. Co. next week.... firm is working on several Fred Fisher tunes featured the Beau- ADAMS, VEE & ABBOTT, Inc. in current 20th Century -Fox musical, "Oh, You 216 S. Wabash Ave. Chicago 4, III. tiful Doll." ... When we first heard them, we predicted pro- On Records & Transcriptions longed popularity.... we're referring to the two Beasley Smith - Haven Gillespie sockeroos, "That Lucky and "Old Master Billy Reid's Latest Old Sun" Painter" published by Robbins Music Corp. . . . Joe Santly "TOO WHIT TOO WHOO" and his son Harry, have formed a new pubbery, Sanson Music, AL GALLICO MUSIC CO., INC. their initial plug tune, "Happy Valley," cleffed by Cliff Friend. My Heart Goes With You 501 Madison Ave. New York, N. Y. ... Bernie Wayne and Margarite James have placed a commercial ballad with Porgie Music. . . . the complete title is "I by Thomas G. Mashes Don't Know Whether To Laugh Or Cry Over You." ... Jeannette Davis' Columbia waxing will launch the song when it is released Revival of a Million Copy Hit! -. . - next week.... Seemingly unaware of the battle of the Giants, "AM I WASTING (for Color TV or not,) the public goes blithely along demanding new sets.... and wisely determined to worry about color TV only JAMES MUSIC, Inc. TIME ON MY YOU" when it has been perfected and marketed. STASNY MUSIC CORP. 1650 Broadway Roon 709 N. T. C. 1619 Broadwoy New York City * * * r ON AND OFF THE RECORD: -Capitol has another good biscuit cut by Ray Anthony's Band in "Sitting By The Window" flipped with an instrumental rendition of "Dixie." ... top deck, features a nice warbling Dick Noel Count THE OLD effort by with support by the Skyliners.... Brand New Novelty! Basie bounces back into the limelight with a Victor disk which should MASTER PAINTER get plenty of juke box play... , platter features a sort -of combined in- "If I Had A strumental- and -choral version of "St. Louis Baby" reversed with "Nor - recorded by mania." strictly in the Basie groove.... After nine years on WART, Million Dollars" PHIL HARRIS RCA Victor Disk Jockey Dave Miller, moves his waxings and chatter to WPAT where (I Would Give It All to You) RICHARD HAYES Mercury for the next five he'll be heard five hours a day, seven days a week.... DICK HAYMES Decca TONY PASTOR'S SNOOKY LANSON London (Strictly a Miller- diller).... Jerry Wayne should add to his laurels Sensational COLUMBIA Record PEGGY LEE -MEL TORME, Capital and number of fans with his latest waxing of "Send Ten Pretty Columbia #38577 JACKIE PARIS National Flowers" with the rhythmic "Blue Ribbon Gal." with backing by a FRANK SINATRA Columbia ... choral group and Hugo Winterhalter's bright orchestral accompaniment, with others to follow RYTVOC, Inc. this one is labeled HIT.... Maestro Johnny Long is now a Colonel 1585 Broadway New York 19, H. Y. ROBBINS MUSIC CORPORATION on the staff of Governor (Louisiana) Earl K. Long. The National Daily Newspaper of Commercial Radio and Television

VOL. 49, NO. 60 NEW YORK, FRIDAY, DECEMBER 30, 1949 TEN CENTS

NAME KINTNER PRESIDENT OF ABC WEB Woods Is Elected Directors' Strike Off; Top Ten Radio News Events Of 1949 Vice -Chairman Talks Will Continue RADIO DAILY'S selections of the top ten radio news Of Board events of 1949 and the outstanding network broadcasts The proposed strike of radio and follows: Robert E. Kintner, execu- television directors, scheduled for tive vice -president of the some time Saturday, was averted 1- Russia's Atomic Explosion American Broadcasting Com- yesterday when network represent- 2-The Atlantic Pact. pany, yesterday was named atives agreed to recognize the Ra- president of dio and Television Directors Guild 3- Devaluation of Foreign Currency. the network and Mark Woods was - as bargaining agent for TV floor 4 -U.S. Treason Trials. elected vice managers. Frederick Bullen, execu- chairman of the board of di- tive secretary of the New York 5- Communists Take China. rectors, following a meeting State Board of Mediation, prevailed 6- Soviet Clashes with Vatican and Tito. of the board in New York upon the directors, after the long- sought recognition had been grant- 7-Labor Strikes for Pensions. City. Edward J. Noble retains ed, to postpone the possibility of 8- Washington "Five Per Centers." (Continued on Page 3) any strike until January 31, 1950 9- Unification Hearings. by a continuation of negotiations on Craig Sees Good Year (Continued on Page 2) 10-The "Veep" and his Bride. For Radio And Video FCC Withholds Reply Outstanding Broadcasts CBS' "Mind In the Shadow" Documentary. "The contention made in the early days of television that radio was on To Para. On Transfer NBC's "Living, 1949" Series. its way out" has been refuted by ABC's Documentary, "The Berlin Story." the sale of 10 million radio sets this Washington Bureau of RADIO DAILY year, according the John W. Craig, Washington -The FCC told Para- Mutual's Coverage of `World Series.' v -p of Avco Manufacturing Corpor- mount Pictures it cannot give a ation and general manager of the quick answer on the Paramount ap- Beecham Is Signed Chartoc Takes Post Crosley Division. Radio sales in plication for transfer of the licenses With TV Re3earch Firm 1950 will be only slightly under of radio and television properties To Record For Columbia those of the past year, he said, with owned by Paramount affiliates to a sound market of some six million the new Columbia Records, Inc., has sign- Chicago - Appointment of Shep- United Paramount Thea- ard as general manager of (Continued on Page 7) ters, Inc. The company had asked ed Sir Thomas Beecham to an ex- Chartoc clusive recording contract, Edward Jay & Graham Research, Inc., pub- (Continued on Page 6) Wallerstein, president, announced lishers of Videodex Television Re- 14 Of 20 T.eaders In 1948 yesterday. The noted British con- ports, was announced by Allan V. Still At Top, Says Nielsen Anahist Company Buys ductor has recorded with the Col- Jay, president. The new executive Two Mutual Programs umbia Symphony Orchestra in the post was created in the firm's recent The latast Nielsen ratings show past week and will make other discs expansion to 19 cities. that 14 of the top 20 evening pro- The Anahist Co., Yonkers, N. Y., with the Royal Philharmonic Orch- As general manager, Chartoc will grams last year are still in the up- which for the past month has been estra when he returns to London. (Continued on Page 3) per brackets. CBS continues to sponsoring "Counterspy" over ABC, dominate the field with 13 shows in announced yesterday the sponsor- the top 20, with NBC having six and ship of two additional network pro- Webs Plan Special Pickups ABC one. grams over 345 Mutual stations. The first five in the ratings for Effective Jan. 1, the antihistimine the week of November 20 -26 were, (Continued on Page 2) As New Year's Eve Features (Continued on Page 2)

T= Catering to America's desire for try, and, as an added fillip, will cut Historical gay music, light chatter and exuber- into a Times Square pick -up at mid- Deadline A "History of Radio" room at ant spirit on New Year's Eve, the night and will pick -up dance music Columbus, 0.-A deadline of the Carnegie Museum in Pitts- major webs have announced pro- from two night clubs in Paris during January 16, 1950 for entries in the burgh will be started on January gramming plans for late Saturday the course of the evening. 14th American Exhibition of Edu- 10 by Walter Evans, president evening continuing through the ear- In addition. in observance of the cational Radio Programs has of Westinghouse Radio Stations, ly hours of Sunday morning. Dance start of the New Year and a new been announced by I. Keith Ty- Inc.. during the KDKA Day pro- music, Times Square cut -ins at half -century, NBC has planned an Midnight ler, director of the Ohio State gram of the Pittsburgh Radio and (EST), and remote pick- extensive series of special programs University Institute for Education ups in i Television Club. The exhibit will from major cities at Midnight devoted to an analysis of the past by Radio, which sponsors the be opened to the public during different time zones across the na- fifty years and the possibilities of- tion will be the order of the day. fered by the fifty yearly exhibit. Entries should rep- National Radio Week next No- next years. resent broadcasts between Jan. vember. NBC will observe New Year's Eve "Voices and Events," an hour- with the usual four-hour dance par- long one -shot to be broadcast at 15, 1949 and Jan. 16, 1950. ade of name bands across the coun- (Continued on Page 6) 2 Friday, December, RADIO DAILY 30, °.1949

Directors' Strike Off; Ed Kahn Of WGN Dies Talks Will Continue Following Long Illness

(Continued from Page 1) Chicago - Ed Kahn, production wages, hours, seniority and vacation manager of WGN, died here at his Vol. 49, No. 60 Friday, Dec 30, 1949 10 Cts. and severence pay. surburban Wheaton home after an illness of several months. He was JOHN W. ALICOATE . . Publisher Nicki Burnett, executive secretary of the New York local of the Guild 38 years old. He had been associated 1942. FRANK BURKE . . . Editor and a free lance director, yesterday with WGN since Ed, MARVIN KIRSCH : Business Manager told RADIO DAILY that the Guild whose full name was Edmund sought increases in minimum pay Franklin Kahn, was an accountant Published daily except Saturdays, Sundays 1937 and Holidays at 1501 Broadway, New York, for all members. He said the Guild before entering radio in in (18). N. Y., by Radio Daily Corp., J. W was asking that minimum pay for New York in the production, office Alicoate, President.and Publisher; Donald M of the "We, the People" program. Mersereau, Treasurer and General Manager; TV directors be upped to $300 per Marvin Kirsch. Vice -President; Chester B. week; that associate directors and Within a short time he became pro- Bahn, Vice -President; Charles A. Alico:.te. floor managers be raised to $200 duction supervisor of such programs Secretary. Terms (Postage free) United as "Sky Blazers," "Gangbusters" States (other than California) $10.00 one per week; and that AM directors be year ; California, $15.00. Foreign, $15.00 given $200 per week; associate AM and "Mr. District Attorney." Address all communications to Radio Daily. directors be upped to $150 per week; Joining the WGN staff as assistant 1501 Broadway, New York (18). N l' production manager seven years Phone WIsconsin 7 -6336, 76337. 7.633R and local directors (WCBS -WNBC Cable address: Radaily, New York etc.') a minimum of $100 per week. ago, he quickly built a name as outstanding producer of mystery WEST COAST OFFICES Full directors in both AM and TV Allen Kushner. Manager now recieve a flat $130 per week dramas. Including among his best 6425 Hollywood Blvd. Phone: Gladstone sa3ñ minimum. Floor directors and asso- known shows were such popular WASHINGTON BUREAU ciate directors have been receiving programs as "Mystery Playhouse," Andrew H. Chief 6417 Dahlnneoe Rd Older. a $95 per week minimum after ten "Crime Files of Flamond" and Phone: Wisconsin 3271 "County Sheriff." CHICAGO BUREAU months of service. Hal Tate. Manager. The Guild is also demanding an Mr. Kahn is survived by his 612 N. Michigan Ave. eight -hour work -day for floor man- widow, Alice and three children, Phone: SUperior 7.1044 agers and associate directors and is Dennis, 9, Judy, 6, and Sandra, SOUTHWEST BUREAU aged 18 days. Paul Girard. Manager seeking, according to Burnett, "to Bird Dog Tower Petroleum Bldg.. get rid of the kickback on directors' Christian Science services were Dallas. Texas held Tuesday afternoon in Wheaton, Phone: Rivenlde 3518 -9 commercial fees." It has been customary for the net- followed by cremation ceremonies. This cocker usually hunts birds. Entered as second class matter, April 5, works 1937, at the postoffice at New York V to deduct 25 per cent of any But here she is casting a maternal under the act of March 3, 1879. commercial fees from the director's Will Represent WROL regular salary if the fee exceeds eye on the newly- hatched phea- S. E. Adcock, owner of WROL. $65, Burnett said. sants. She's protecting these little The agreement to continue nego- Knoxville, Tenn., announced yesterday the completion of arrangements birds. tiations until January 31st was with reached after network officials Avery -Knodel, national repre- FINANCIAL sentatives, to represent the station agreed to make retroactive to Jan, Advertisers need some protec- (PP(YmGpr 291 in the New York, Chicago, San 1, 1950 any pay increase which is Francisco and Los Angeles markets. tion, too, in tough, competitive NEW YORK STOCK EXCHANGE granted Guild members. However, Net said the network executives in at- markets like Baltimore. The best High Low Close Chg. tendance at yesterday's meeting at ABC .... 81/2 gá 638 protection you can get against Admiral Corp. .... 181/2 175/8 175/8 3/4 CBS, this was in no way to be con- Am. Tel. & Tel... 14638 1461/4 14638 is a - 3ié strued as agreeing to a pay increase. Sand rtchday competitors strong campaign CBS A ...... 28 271/2 2734 + Y4 CBS B 2735 271/2 2734 + 1/2 on W- I -T -H. Philco .. 331/4 3234 33 Philco pfd. 84 84 84 14 Of 20 Leaders In 1948 Çrsetin RCA Common 1258 121/2 121/2 ' The cost is so little! And 731/2 731/2 731/a - RCA 1st pfd.. Still At Top, Says Nielsen Stewsrt- Warner 121/8 12 12 pDecember 30 the results so big! You get Westinghouse 321/4 313.5 321/4 1/z Westinghouse pfd. 1031/, 1031/2 1031/2 (Continued from Page 1) Bob Hanson Stanley High more listeners -per -dollar from Zenith Radio 323/e 32 32 all on CBS and they were: Lux Arthur Kass Vincent Lopez Radio Theater rating 28.1; Arthur W -I -T -H than from any other NEW YORK CURB EXCHANGE December 31 Hazeltine Corp. .. 161/2 161/4 161/2 + 34 Godfrey's Talent Scouts, 22.3; Jack station in town. So call in your Nat. Union Radio.. 25/8 21/2 21/2 Benny, 22.0; My Friend Irma, 21.7 Bradford Brown Zeke Canova Headley -Reed man and get the OVER THE COUNTER and Mystery Theater, 18.6. NBC's Lester Gottlieb John Kirby Bid Asked Fibber McGee and Molly followed Ted Myers full W -I -T -H story today. 1558 165/8 DuMont Lab. in sixth place with 18.9 and Charlie Stromberg -Carlson . .. 1114 121/2 January 1 McCarthy with 17.9 on CBS was in Norma Jean Nilson Ted seventh. The top ten was Cott filled out William J. Flynn Rae Anahist Company Buys by Day in Ellbrock the Life of Dennis Day Edwin F. Goldman A. E. Mickel Two Mutual Programs on NBC at 16.6, People are Funny Frank Kettering Boris Morros on NBC with 15.4 and Walter Win - 2 from Page 1) chell on ABC with 16.4. January (Continued Bernardine manufacturer will pick up the tab Other top shows were: Amos 'n' Flynn Bill Malo FM Andy, 16.1; You Bet Your Life, 15.9; Abner J. Greshler Bill Bradley AM for "The Falcon" and on Jan. 7 will Claude Sweeten commence sponsorship of "True or Bob Hawk, 15.7; Horace Heidt, 15.7; James Mellon Bob Hope, 16.6; 15.5; False," a quiz show. Red Skelton, January 3 The drug maker also announced Gene Autry, 15.3; Inner Sanctum, Maxine Andrews Mary Guldin increased expenditures in other ad- 14.9; Mr. District Attorney, 14.8 and Earl Harper Elinore Knudson Bing Crosby, 14.8. vertising media. Foote, Cone & Beld- Lauretta Hopton Andrea Marsh r ing is the agency. Weekday shows were topped by Murray Jordan C. S. Young Arthur Godfrey with a 10.4 rating. Programs in the top 20 a year ago January 4 not included in this report were Marie Houlahan Gilson Gray WANTED Duffy's Tavern, Phil Harris -Alice Pat Kelly Lester Wolfe Total 570,000, 12 months, on control- Fave. Big Town, Mr. and Mrs. ling interest in 3 new stotions, All or North, Stop the Music and Fred January 5 ony part. Interesting proposition. Need Sylvia Anaen Gilbert Ralston Baltimore 3, Maryland active managers Allen. Newcomers were You Bet Your Life, Bob Hawk, Horace Heidt, Planche Alcorn Ruth Folster rUM TINSLET, President Box No. 297, RADIO DAILY Howard A. Chinn 1501 Broadway, New York 18, N. Y Red Skelton, Gene Autry and Bing Rpresented by Heedley-Reee Crosby. erurrediirirrIrryirrreerirs Friday, December 30, 1949 RADIO DAILY 'Kintner Heads ABC; Woods Is Vice - Chairman. Of Board

(Continued from Page 1) the post as chairman of the board. ly in the 1920's, when AT&T set up The election of Kintner to the a subsidiary corporation to operate presidency of the network and the radio station WEAF, now WNBC. elevation of Wood to vice chairman He established many of the first poli- took the trade with surprise. cies of network commercial broad- Kintner assumes the duties of the casting in the triple capacity of fin- network presi- ancial officer, assistant secretary and dent on January office manager of 1, 1950 at which the radio sub- time Woods will sidiary. undertake his In announcing new board Fes-1 the action of the ponsibilities. ABC board, Mr. Kintner, 40- Noble said: years -of -age, in "In his new his new post will office, Mr. Woods be the youngest will be enabled president of a to render great- n a t i o n a l net- er service to our work; j o i n e d network and to ABC in 1944 fol- ' our affiliated sta- lowing his dis- tions by being KINTNER charge from the relieved of the Army. Prior to entering the military WOODS burden of ad- service he had been a reporter, a ministrative duties and given wider Washington correspondent and the scope to function in the fields of co- author, with Joseph Alsop, of a sales, talent and programming. The nationally - syndicated Washington rapid development of television and column. He was discharged from the the continued growth and expansion Army as a Lieutenant Colonel after of radio broadcasting make it imper- having received the Legion of Merit ative that he have more time to de- for distinguished service. vote to the broader problems of ra- As a newspaper reporter, he was dio and television, sales and pro- a member of the editorial staff of gramming." the New York Herald Tribune. He Woods Praises ICintner has also written for the "Saturday Mr. Woods, announcing the elec- Evening Post" and is the author of tion of Kintner as president of the He Doesn't Let It Grow "Men Around The President" and network, said: "Washington White Paper." "Mr. Kintner has established him- Woods has been one of the out- self as an outstanding executive of- Under His Feet standing figures in the radio and ficer in the radio and television field. television field. He has been presi- He has brought to our network a dent of ABC since its inception as a new, young, and vigorous trend of Manicuring the lawn with a mechanized mower or trim- separate network in January, 1942. thought and operation which has Prior to that, he had been assistant made the American Broadcasting ming the ears off a "shilly -shallying fuzzy -duzzy, ' he is executive vice -president and ad- Company an outstanding factor in a tireless worker who cuts through grass and the complex- ministrative officer of NBC, then be- radio and television. I am confident came its vice -president and treasurer that under his administration the ities of big government with equal facility. before his election to the Blue Net- network will continue the sustained work post in 1942. progress which has marked it since Woods entered the radio field ear- its organization." As a widely listened -to network news commentator, he brings his intense energy to bear nightly i on "the top Chartoc Takes Post Cable -Car Greeting Wired of the news as it looks from Washington." His aggressive With TV Research Firm From S. F. To INS Clients reporting has built a weekly audience estimated at International News Service clients 13,500.000. great numbers of whom regard him with (Continued from Page I) received an unusual special service coordinate all phases of the Video - Christmas Eve -a musical and pic- esteem akin to religious fervor. dex quantitative and qualitative torial holiday greeting on their tele- pro- audience ratings and television type machines. Sent from INS' San Currently sponsored on more than 300 stations, his gram analysis service. Francisco bureau, the greeting was a A former New Yorker, Chartoc picture in teletype characters of a broadcast -the Fulton Lewis, Jr. program -is the original came to Chicago in 1943 as Midwest typical Bay City cable car and be- "news co -op." It offers local advertisers network prestige director of press information for neath it, a fancifully formed "Merry CBS. He was also appointed direc- Xmas." The picture and greeting at local tinte cost, with pro -rated talent cost. tor of special events and education. were preceded and followed by the In 1946, he organized the syndicated teletype bells, usually used to signal package firm of Chartoc- Colman bulletins and flashes, ringing out the Since there are more than 500 MRS stations, there may Productions, and later became ra- rhythm of "Jingle Bells." be an opening in your city. If ) ou want a ready -made dio and television director of Bu- a ) chanan Company in Chicago. geles in June. In the last three audience for client (or ourself). investigate now. Jay & Graham Research, Inc., be- months, panels have been extended Check your local Mutual outlet or the Co- operative gan operations in Chicago during to Baltimore, Boston, Buffalo, Cin- - September, 1948, with an intensive cinnati,Cleveland, Columbus, Day- Program Department, Mutual Broadcasting System, analysis of television viewing habits ton, Detroit, Milwaukee, New Ha- 1440 Broadway, NYC 18 (or Tribune Tower, Chicago, 11). by the diary panel method. Addi- ven, Philadelphia, Pittsburgh, Sche- tional panels were established in nectady, St. Louis, Toledo and New York last March and Los An- Washington. 4 RADIO DAILY Friday, December 30, 1949

C08ST -TO -(OBST SAD FR laicism

Dick Haymes Emcees By NOEL CORBETT Milwaukee, Wis. -"Our Christmas giV disc jockey Del Stocking," a special holiday program Courtney had starring Dick Haymes, was aired at an impressive list of guests for Day his opening KPIX show. Herb Caen, 3:00 p.m. on Christmas over who WISN. Haymes starred in the writes books about San Fran- Christmas fantasy, "Mr. Stone And ,'Matt About Manhattan.. . cisco; Joe Louis, who's here to box a former sparring partner; Dude The Christmas Angels," during the FRIDAYDREAMING: Ralph Edwards readying both of He also as Master of Martin, who's a hillbilly with a hep program. acted his shows ( "'Truth or Consequences" and "This is Ceremonies. Musical entertainment Your Life ") for teevee. band; Leighton Noble and Eddie Lyn Murray and . . . Lowell Thomas, still on crutches from his Tibetan accident, vaca- Fitzpatrick, ork leaders, helped to was provided by spark thing: up. his chorus, Russ Morgan, David tioning at Lake Placid.... Sammy Kaye looking for a new male vocalist KFRC's Bill Nietfeld and Harrison Rose, Bob Eberly, Helen Forrest, to replace Don Cornell, who is now on his own but still under Kaye's The Page Cavanaugh Trio, Monica Wooley arranged a special Christ- management. . . . When Irving Berlin was interrupted while singing mas party for orphans at the Press Lewis, Carmen Cavallero, the Three Club December Suns and Eddie Howard. "Alexander's Ragtime Band" on "Stop the Music" recently, he said to 20. Bert Parks: "After Bill Andrews, KNBC salesman is 39 years, it's about time!" . . . Morey Amsterdam in his 25th year of radio. Benefit Party He started mulling another B'way fling as producer -star.... Mercedes McCambridge, 'on KLX in Oakland; later went to Wichita, Kans. Radio - station fresh from her film triumph in " "All the King's Men," pinch- hitting for NBC at 111 Sutter; announced "One KFH and KFH -FM, in cooperation Elspeth Eric on "Young Dr. Malone," while latter vacations Bermuda. Man's Family "; went to Hollywood with the Salvation Army and the in as NBC's night manager; served Sid Paul. our as Wichita Amvets, sponsored the first ... one of favorite ether emoters, landed the lead on a new flight operator in the Ferry Com- annual Christmas program and WMCA documentary.... Jimmy Blaine, vocalist on "Stop the Music," mand, then back to NBC in San 1,500 -privileged party for under doubles at nite as a staff announcer at ABC.... Aside to Bill Slater: Francisco. children here. The party was held' Did you P. 24 of the . . in the 9th floor auditorium of the see current TeleVision Guide? . John Tillman KFH Building and ran from 2 to 4 readying an article on video fluffs.... Meade Davidson, WWRL news- WJR Distributes Bonuses Detroit -WJR employees received p.m. Christmas Eve. The kiddies, caster, seriously ailing. . . . Jack Gilford has taken over one of tae a Christmas bonus of 10 per cent of the who began filling the lobby at nine comedy leads in the forthcoming B'way revue, "Alive and Kicking.- in the morning, were entertained by annual staff salary this year keeping . intact a puppet show, a magician, boy ac- . . One line description of "Samson & Delilah" from Herb Sheldon: a policy of year -end bonuses cordianist, and many other acts. "It's about a longhair who gets clipped." inaugurated fifteen years ago, Harry Wismer, Goodwill Station general 1f * * manager, revealed New Year's Event yesterday. Since ' SHORT STORY: Merle Abner, of WLW's Swanee 1934 WJR staff members have of re- Hartford, Conn. -The publisher River Boys quartet, recently bought himself a Crosley car. He ceived year -end bonuses based on a the Hartford Courant, John R. Reite- had no for car. So a percentage of their annual staff meyer, will broadcast a New Year's garage the he bought tent. On Christmas Eve wages. message over WDRC, Dec. 31. His the car was stolen. So was the tent. Marking prob'ly the first message will be heard during the time a car and garage have ever been stolen on a package basis. regular Hartford Courant newscasts Next day the car was recovered. The garage, however, has Hollywood's New over WDRC at 6:05 and 11:05 p.m. disap- that night. peared without a trace. * * * * COUNTRY CLUB Sen. Johnson To Speak Taking advantage of one of the greatest natural exploitation Washington - Senator Edwin C. stunts of the year, 20th Century -Fox's Alfred Palca will blanket the Johnson, chairman of the Senate In- nation's New Year's Eve (via some 1,094 stations) with one -minute spots terstate Commerce Committee and heralding the coming year on behalf of their new picture, "Twelve llOi1L on radio key man on Capitol Hill O'Clock High." The spot announcement, now being shipped to every matters, will be the featured speaker The Country Club Hotel occu- at the FCC Bar Association dinner state in the union, breaks up the plug for the film with ten -second breaks pies a magnificent the night of January 12. The annual to announce the time left before midnight. As it gets close to the final location in dinner will honor the members of moment, the announcer calls off the seconds in fractions of the minute, the heart of the exclusive Wil- the FCC. winding up with "It's Twelve O'Clock High! Happy New Year!" shire residential district ... ad- .e»x * * * * jacent to Wilshire Country OUR HAT'S OFF DEFT: Comedienne Kay Murtah's Club and overlooking the ex- guffawmance in "Texas, Li'l Darlin'." Herb Sheldon's monthly ... panse of its gorgeous fairways NEW as a his sales letter which acts liaison between time salesmen, the on the Air! sponsor -to -be and the program itself.... Bob Stevens' production, and greens. direction, casting and editing of CBS' "Suspense" and "Romance." Rates from $6.00 up. Sin- Ruth Webb's thrushing at the Nightcap. ... gle Kitchenette Apart- * * * r NEWS ments Available by Week David O. Alber Associates, Inc., with Gene Shefrin as That's Fair! account exec, have been retained by the Children's Council, Inc., of or Month. Listen to Westchester, in connection with their "Cinderella Ball" to be held in May to raise funds for underprivileged Westchester youngsters to FRANK EDWARDS summer vacation at Camp Loyaltown, Hunter, N. Y. Publicity firm, Starting January 2 incidentally, recently copped first place among independent radio COUTILY CLUB Coast -to -Coast publicity offices in two radio editor polls. Mutual Network * * * * 10 P.M., EST SMALL TALK: Jim (BMI) CCox's face is still red. IIOTEL sponeorrd by Some of the fine water colors he picked out for his Christmas cards 445 North Rossmore Avenue (Vine St.) AMERICAN were by an artist named James W. Cox, and he's still being ribbed Hollywood 4, Calif. Roger Price on the Arthur Lesser show . FEDERATION OF LABOR about it.... tonite... Telephone: H011ywood 9 -2701 James Monke has joined the cast of "Road of Life." Better start doing this to part of your money

You KNOW how money is! Today it's in your hand, and the next day it isn't! A lot of people, however, have found an excellent way to make certain they will have money when they need it most. They salt away part of their pay each week in U. S. Savings Bonds through the Payroll Savings Plan where they work. They know that saving this way assures them of the money for a down payment on a new home ... a new car ... or retirement when the time comes. Furthermore, in ten years they get back $4 for every $3 invested hi U. S. Savings Bonds. Why don't YOU start saving money regularly and automatically where you work, or at your bank through the Bond -A- Month Plan?

Automatic saving is sure saving - U. S. Savings Bonds

This space contributed e by RADIO DAILY. 6 Friday, December RADIO DAILY 30, 194E

Webs Plan Big New Year's Eve; FCC Withholds Reply N.Y.C. Indies Also Going All -Out' To Para. On Transfer (Continued from Page 11 for in a letter written last week (Continued from Page 1) Nye, Buddy Clark, Dick Jurgens other broadcasts with a New Year for a Commission tokay by Jan. 1 1:30 p.m . on Saturday afternoon, and Leighton Noble. San Francisco theme will be carried in Polish, for the assignment of the control of will feature a roundup of the news will be the termination point of Jewish, Spanish and German. ABC's cross country trip in pursuit In honor of the day itself with no Balaban and Katz stations in Chi -' events of the first fifty years of the cago (WBKIB and century backed up by recorded com- of the turn of the mid -century. glance in either direction will be WBIK) and CBS will present a cross country greetings from WOR personalities WSMB -FM, New Orleans, to the ments by the outstanding news per- new theater company. sonalities of the era. James Fleming "Dancing Party" featuring the music heard from 8 to 9 a.m. in the mornings. Greetings from WOR-TV stars In the case of the New Orleans will edit and narrate the special stations, Paramount program. Brief Encounter will be broadcast from 12 to 12:30 asked for Com- One of the shortest spoil- p.m. on January 1. mission approval for the transfer of Other special programs over the 50 sored shows ou radio, a de- WQXR will air Volume II of "I control of per cent of the stock week -end include: on Saturday, at of Paramount Richards Theaters, 2:30 p.m., "Boys Town, Italy" which scriptiort of the stroke of mid- Can Hear It Now" on the first day night in Times Square, to be of 1950 with sounds and voices Inc., which controls 50 per cent of will feature Alchide di Gasperi, the stock of WSMB, Inc., from Premier of Italy, Myron Taylor, U.S. heard over WOR from 12- which made history since 1945 Pa- ramount Pictures to United Para - 12:03 a.m. on January 1 will taking the spotlight Envoy to the Vatican, and Gen. mounted Theaters, Inc., Mark Clark; at 3:00 p.m., "Armed be bankrolled by the Eveready WNEW To "Crystal Gaze" and a dirisiort WNEW will go crystal gazing on transfer of the 'other 50 per cent of Forces Across the International Date of National Carbon Paramount Richards a of forces pick- Co. The three minutes will a program titled Calling the Future Theaters, Inc., Line" series armed from E. V. Tokyo Guam; and also be used to describe the to be heard from 5 to 5:30 p.m. on Richards, Jr., to United ups from and at Paramount Theaters. The 3:30 p.m., "Forecast- 1950," a special lighting of a huge spotlight January 1. Allyn Edwards will place stations Trout 1, calls to leaders in all walks of life were held equally by Paramount program narrated by Robert advertisement being placed in Pictures and Paramount which will be made up of around - Times Square by Eveready. and interview them about their Richards, the -world news pickups from NBC prophecies of things to come. but will be turned over entirely to foreign and domestic news bureaus. of a large variety of name bands Other programs include a New United Paramount Theaters. The transfers are pursuant to Special 'Round Table' Set from key cities throughout the na- Year's message by the Rev. Carl the On New Year's Day, NBC plans a tion. Chworowsky of the Unitarian ?aramount consent decree in the special University of Chicago On New Year's Day, highlighting Church in Brooklyn at 9:45 p.m. on 3overnment anti -trust suit "Round Table" program which will the turn of the half -way mark of WEVD. review the half century just passed the 20th Century, CBS will present The whole half- century will be station in a program from 10 to and will predict some possible dev- a special program, sponsored by s:anned on a WVNJ review to be 10:30 p.m. WWRL will also banner elopments during the next fifty Chevrolet. Entitled "Mid-Century." broadcast from 7:35 to 8:30 p.m. Hit hit songs on New Year's Eve from years. Also the web will gather to- this show will bring together in songs of 1949 will be carried by the 10: 15 to Midnight. gether ten of the nation's outstand- New York the chiefs of CBS news ing newsmen for a review entitled bureaus throughout the world for "Voice of the Press" of the half an analysis of the state of civiliza- century passed and a prediction of tion as it enters 1950. Edward R. possible headlines during the half Murrow will chair the discussion faces facts figures wins 3. century to come .This program fea- which, in addition to the foreign a (n tures such journalists as Roy Rob- bureau heads, features Eric Severeid 1" erts, Whitelaw Reid, Virgil Pinkley, and Larry Leseur. .a William H. Hessler and Wright Indies Announce Plans , q T Bryan. "Round Table" will be heard A nostalgic glance at 1949 will be tA. 1:30 of the Press" given by several independent sta- at p.m. and "Voice Ci;V,. AMERICANS, will air at 1 p.m. All timés are East- tions in reviews of top news events ern Standard. and music from the year. WLIB will Mutual will start its "Dance Par- begin bright and early on The House ade" at 11 p.m. (EST) with remote That Jack Built show from 7 to 10 SPEAK UP! pickups from New York hotels fea- a.m. with the top tunes of the year. turing name orchestras and will cut Following this on the same station into a Times Square pick -up at 11:55 from 10 to 11 a.m. will be music p.m. From that time on through the from the theater during 1949. 10:45-11:00 P. M. early morning hours MBS will fol- Music composed since 1900 will low Father Time through the time come in for consideration on MONDAY zones ending up at 4 a.m. with a WQXR's Our Musical Heritage Ser- pick-up from Hawaii featuring the ies from 8:05 to 10 p.m. beginning music of Niumalu Hozl. on New Year's Night. WQXR will Between the hours of 11 p.m. and present other compositions of this 4 a.m., Mutual will broadcast the century in further programs each music of Guy Lombardo, Ray An- Wednesday, Saturday and Sunday. A series of inspiring, informative thony, Emil Coleman, Hal McIntyre, A round -the -clock feature which Art Waner, Ray McKinley. Dick began this week and continuing un- talks by prominent Americans. Jurgens, Lawrence Welk, Freddie til New Year's Day are greetings Nagle, Jimmy Palmer, Xavier Cu- from MGM stars such as Lena These excellent public service pro- gat and Mr. Hozl. Home, Gene Kelly, Frank Sinatra ABC Features Bands and others heard on station breaks grams are available for sponsor- V1 ABC has planned a similar even- over WMGM. ing and early morning program of Another backward glance at 1949 ship on WINS. Variety says: dance music complete with the is the WOR program highlighting Times Square cut -in at Midnight. In the ten top news stories of the year "Commercial Possibilities Are addition, the web will broadcast a as compiled by the United Press. f1 special pre -game broadcast from Earl Johnson. v -p and general man- Good." co New Orleans at the Sugar Bowl ager for UP, will narrate on the tA Dinner. This show will be emceed broadcast from 10:15 to 10:45 a.m. by sportscaster Harry Wismer and with assists from WOR newscasters will feature interviews of sports and Bernard Baruch. a personalities present at the dinner. A similar review of 1949 news will Music -wise, ABC will offer listen- be broadcast in Italian by WHOM ers the orchestras of Hal Wayne, from 4:30 to 5 p.m. While this is the CROSIEY BR0A0CAS1ING CORPQRAIION yrt1 Frankie Masters, Henry Busse, Jack feature presentation of the station, 111 - ' LY

Section of RADIO DAILY, Friday, December 30, 1949 - TELEVISION DAILY is fully protected by register and copyright .1 NEAR 4,000,000 SETS AT YEAR END

r 98 Stations On Air Craig Sees Good Year NBC Courier TELS TOPICS When Mayor William O'Dwyer he 58 Markets_ and Mrs. O'Dwyer arrived at For Radio And Video Newark Airport last night, hiz- Double 1948 AFTER SEEING Dr. Franz Polgar's amaz- zoner carried under his arm a ing demonstration on the Godfrey (Continued from Page 11 can of film. "Give this to some At the end of 1949-the first big show Wednesday nite, we regretted that home receivers and at least three NBC man," said he. year in the television boom -there we had missed the hypnotist's own short - million auto sets predicted. Seems that when Harry Walsh, are almost 4,000.000 receivers in use lived stanza on CBS. On the Chesterfield In his year -end statement, Craig NBC cameraman, filmed the de- throughout the country and 98 sta- show, Polgar gave to five members cards declared that radio manfacturers parture of the newlyweds from tions on the air in 58 cities. By com- of the cast. After reading the cards for having fresh designs and features Miami for later use on NBC -TV, parisons, there were 49 stations in two minutes or less, two of them, musi- will continue to find good markets. he could lind no messenger at operation at the end of 1948 and cians Sy Schaeffer and Lee Irwin, fell 1950, plane time. The city's Chief Ex- about 1.200,000 receivers. were In "television will continue asleep. There was no doubt that they as the nation's fastest growing in- ecutive very graciously volun- The figure of 4,000,000 sets is a completely under and their reactions to trade estimate based the NBC re- dustry," Craig reported. He esti- teered to lug the celluloid back on two post -hypnotic suggestions were most search mated that the demand for sets in to his city and his public. department total of 3,497,000 interesting. While we were watching the recent months will extend into sets as of Dec. 1 and reports react we thought that Schaeffer and Irwin the ceived since that date of extraordin- Spring, although there is likely to had been hypnotized previously by Polgar arily heavy sales preceding the be a slackening during the summer and that their reaction to the cards was Christmas holiday season. months as in 1949. "The in itself the result of this previous hyp- industry Duft Holiday Show According to Hugh M. Beville, Jr., should 3,200,000 nosis. We checked with some folks at sell around sets" in NBC research director, more than the year, he CBS and with Polgar himself yesterday added. 472,000 sets were sold throughout the and learned that our suspicions were un- One of the factors in TV which Raises Polio Funds country during November. Sales for t will founded. Polgar said he has passed out help create demands will be September, October and November new designs and improvements, !¡ the cards to fifty students who were total of this year totaled 1,187,000. From More than $178,000 has , Craig went on to say. "Up to the been re- I: strangers to him and has had perhaps 35 ceived Jan. 1 through Sept. 1, 1,310,000 represent, for example, television cab- yesterday for the Eastern " of them go under. He's still under con- Area Sister Kenny Institute as a receivers were sold, NBC said, show- tract to Trimount Clothes, he said, but inet styling has simply imitated ing that sales in the past three radio. sult of the DuMont web's five -hour he received several offers for guest shots We believe at Crosley that Christmas Party last Sunday night, months have nearly equaled the to- television should i` own yesterday as a result of his appearance have dis- with donations still coming in. tal number of sales for the first ;i with Godfrey. tinct design, recognizing that tele- eight months of the year. vision is a theater in the home." According to officials of the Sister It is believed that New York now The 1950 line of Crosley receivers. Kenny Foundation the goal of $250,- has a circulation of one million sets. RIVALRY between NBC and CBS 000 set for the show will be surpas- THETHE Craig noted, will 'present "a pro- The NBC report listed 950,000 instal- has been now to sed. Gifts received thus far ranged extended the field scenium arch screen in curved bow - lations as of Dec. 1 and retail sales r from 50 of grand opera. Early yesterday morning front cabinets which simulate an cents to $5,000. With a figures indicate that the total is now our Western Union teletype started click - attractive stage." breakdown still to be made, several closer to the million mark. gifts of $5,000 each are .3 ing with a wire inviting us to see Opera already listed Seven new TV markets have been Shorter picture tubes will enable and seven or eight of $1,000 each Television Theater's "Carmen" on CBS the manufacturer to provide larger opened since the last NBC report 1 have been tabulated, DuMont said. Jan. and right behind it came a message Nov. 1. They are Utica, N. Y.; Bing- from NBC inviting screens in the same size cabinet, The all -star show was emceed by us to a press confab the Crosley official said. "This year hamton, N. Y.; Huntington, W. Va.; Tuesday on the NBC opera series which Morey Amsterdam, assisted by Don Tulsa. Okla.; Bloomington, Ind.; probably will see the 121/2 inch tube Russell. kicks off Jan. 14 with Kurt Weill's "Down Twenty -five telephone op- Phoenix, Ariz., and San Antonio. replace the 10 -inch tube in top sales erators were on duty until an hour In The Valley." Marion Bell and William volume." McGraw will sing the principal roles in after the show went off the air. "Valley," supported by Ray Jacquemot and Cities Service Cancels Kenneth Smith. The work will be staged Tele Version Of "Band" by Charles Polacheck and conducted by Receiver Production Increase Peter Herman Adler... "Mid- Century," TV simulcast of "Band Of Ameri- to be sponsored on CBS -AM by Chevrolet ca" on NBC will be dropped by Jan. 1 will be repeated that nite as a Of 75% Planned By W'house Cities Jan. 9, with the oil TV sustainer.... Service KING -TV, Seattle, and company planning a series of films KFMB -TV, San Diego, have signed with Sunbury, Pa-Westinghouse TV as soon as the FCC makes a decision to be used as video spots. The AM Telenews -INS for daily newsreel service. receiver output will be increased by on the difficult technical problems version of the show, radio's oldest 75 per cent during 1950, F. M. Sloan, now before them." continuous series. has been re- manager of the home radio division, CBS PULLING OUT ALL STOPS for the Predicting industry -wide produc- newed for year, effective Jan. 23. said in a year -end report released tion of 3,500,000 sets next year, the In announcing the cancellation, Ken Murray show, will do a special today. Manufacturing facilities at report said: , Cities Service said: pickup from its 39th Street theater for a half the firm's seven -and -a -half acre Sees Market Picture "Cities is sold on the new -hour preceding the preem Jan. 7. plant here are being increased "Brighter" Service be one by "The market picture becomes advertising television medium. The 'Twill of those Hollywood -type one -third, he said. The previews with Faye expansion even brighter when it is realized results of the network TV test ex- Emerson, Robert Q. program, last Lewis and Doug Edwards started month, will that the industry has made tremen- ceeded expectations. The show was handling emcee be completed in the first quarter chores. . Philadelphia's Mummers Pa- dous progress in improving quality well received by the company's of 1950. rade will be scanned by WFIL -TV with while reducing prices by almost trade, customer and dealer organi- Petrol Corp. picking up the tab for Cities Pointing out that there are more fifty per cent in the past five years. zations. Service. Jim Felix and Dale Park will be than 24,000,000 families within range Although such drastic price reduc- "The plan to substitute television behind the mike and Herb Horton will of the 98 stations on the air despite tions cannot be expected in the spot films at this time for the simul-

. the freeze, Sloan said, "With direct. . Colgate -Palmolive -Peet has only future, further savings will prob- cast Cities Service radio program signed a 52 -week renewal for its portion 3,800,000 television receivers in op- ably be possible barring the type of is predicated on the decision to of "Howdy Doody" on 24 NBC inter- eration at the end of the year, there economic activity responsible for wait for a wider distribution of TV connected stations. Ted Bates is the is a potential market of 20,000,000 the strong inflationary period during stations and home receivers in Ci- agency. families, and this will be increased 1946 and 1947." ties Service marketing areas." ,, :., ';r R,b W_LA -ee Section of RADIO DAILY, Friday, Dec. 30, 1949 - New TV Tube Coating JÌe1e view of the Weelr Tallest AM -TV Tower Revealed By Corning In U. S. For WCON

A new method for coating the in- Foundation work for the largest side surface of TV picture tubes has eae z d # radio and TV tower to be construc- THE been announced by John L. Ward, WESTS LARGEST ELM TEIEVI5I011 ted in the United States has just manager of Corning Glass Works' been completed in Atlanta, Ga. De- electrical products division. This signed and fabricated by Interna- method, a laboratory development tional Derrick and Equipment Co. of a new electrically conductive for WCON, the tower will rise 1,000 opaque coating, can be applied at feet above Atlanta. The addition of the time of manufacture of the glass a super gain RCA pylon on top of bulb and eliminates the need for the tower will make the structure carbon coating of the bulb by labor- 1.057 feet high. ious hand methods in TV tube manufacturing plants. Foundation Is Ponderous Foundations for the tower and guy Permanently Fused To Surface anchors are unusually large, a total Also, because the bulbs can be of 500 tons of concrete being poured coated by Corning Glass Works at in their construction. Interlaced the time of manufacture, this opera- steel rods and various types of fill tion will be eliminated at the tube - were used in setting the anchors se- maker's plant. In addition, the new curely. coating is permanently fused to the A feature of the tower will be a surface of the glass and will not be one -man elevator for hoisting main- affected by washing or other re- tenance workers up to a height of claiming operations. 798 feet. In addition, an inside lad- Ward also stated that this is a der will run the entire length of the completely new type of coating with tower. all the desirable features of the So that persons in the surrounding presently -used carbon coating su^h area will be fully aware of th as non -reflectivity and opacity. As structure's sponsor, 14 -foot flashing soon as facilities for commercial letters at a height of 400 feet will production are available, the com- spell out WCON -TV. It is estimatec pany plans to coat all its glass TV Non -owners of TV sets viewing Packard -Bell video receivers on that the call sign will be visible for tubes with the new material. display at the Packard -Bell Television Theater, recently opened in a distance of 20 miles away. Ease of applying the new coating, the heart of the apartment house section of Los Angeles, where most Completion Planned For February Ward pointed out, will simplify the of the tenants do not as yet own sets. Packard -Bell, largest coast man- Plans call for completion of the final assembly of the new rectangu- ufacturer of TV sets, believes it is the first company to establish tower by the end of February. Con- lar all -glass tube and speed its a theater of this kind in a residential area of a major city. struction of the tower is under the adoption by the TV industry. supervision of IDECO. Ruby Service Constructs New TV Manufacturer EnGInEEUS TV Film Editing Rooms Previews 1950 Line EnGInEERS- Ruby Editorial Service, Inc., affili- Atwater Television Co., Brooklyn, COnSULTAnTS ated with the Ruby Co., has con- N. Y., a newcomer in the field of COnSULTAIITS structed a battery of eight editing video set manufacturing, previewed rooms at 729 Seventh Ave., New their 1950 line of sets this week at York, for the use of TV film produ- the Park Sheraton Hotel, N. Y. I. R. cers, Edward Ruby, president, an- Ross, general sales manager intro- RALPH B. AUSTRIAN nounced. Each room, a complete duced the new line which features McNARY & WRATHALL workshop in itself, is sound -proof, a 19 -inch console- combination list- RADIO ENGINEERS Television Consultant air -conditioned and fully equipped ing at $449.50 and other receivers in- 906 Natl. Press Bldg. 1407 Pacific Ave. cluding a 121/2 and 16 -inch 1270 AVENUE OF THE AMERICAS with the latest type of apparatus. -inch model, which he reported, has re- Washington 4, D. C. Santa Cruz, Cal. NEW YORK 20, N. Y. Ruby stated that the units were designed to meet the demands of pro- sulted in nearly $2 million in orders Member AFCCE Tel.: CO. 5 -6848 fessional standards and techniques thus far. Mid -west distributors of and were available for rental by the line will see sets in Chicago's day, week, month or longer periods. Palmer House in January. A. R. BITTER L. W. ANDREWS, INC. RADIO CONSULTANTS Consulting Radio Engineers PRODUCTIOD PARADE 219 WHITAKER BLDG. 4125 MONROE STREET IOWA TOLEDO 6, OHIO DAVENPORT, GE Equip. For 5.A. Sightmaster Sightmirror Available 2 Tel.: Kingswood 7631 Phone -7824 The first FM broadcasting station The Sightmaster Corp. has an- in Venezuela will go on the air this nounced the issuance of a patent month using a 250-watt transmitter covering its Sightmirror which will manufactured by the General Elec- make it available for public use for P. ADAIR W;LLIAM L. FOSS, Inc. tric Co., Electronics Park. Sold by any television receiver now in exist- GEORGE Formerly Colton t Fou, Inc. International GE S.A., Venezuela, ence. Sightmirror, which serves as a Radio Engineering Consultants the transmitter will be operated by filter to eliminate glare and the pos- EXecutive 1230 927 15th St., N.W. REpublic 3883 Radio Cultura with studios in Cara- sibility of eyestrain and softens the EXecutive 5851 cas. In addition to providing FM picture, also has the advantage of 1833 M STREET, N.W. D. C. WASHINGTON, programs, the new transmitter will being a decorative mirror when the WASHINGTON 6, D. C. Iserve as a point -to -point relay. set is turned off.