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ROCHESTER

WITH BUFFALO AND SYRACUSE SCHEDULES Now Including Radio and Entertainment Personalities COVER GAL-DAGMAR-Page 9 * MARCH 29 - APRIL 4, 1952 Keep Up To Date With PAULINE GAFFNEY and "WOMAN'S DIGEST"

Tune in this bright, intelligent program just once and you'll see why it's one of the most popular of our locally-produced shows! Pauline Gaffney talks in her own engaging fashion about everything that women are interested in-fashions, books, plays, home-making, etc. Bing Crosby recordings add color to the program. Join the big audience that looks forward to listening to "Woman's Digest" every day! 4:00 P.M. Mondays through Fridays

The Station That Listeners Builtl RTVL. You will find her featured in the Columbia LP Album of "Kiss Me Kate'', available at all record shops. Your editor would like to thank Mr. Sebastian Fichera for his most interesting letter of constructive criticism.

. . . I am a ·great wrestling fan and on GEnesee 8275 Saturday night when wrestling is on, the TV Service - Maintenance advertisements are much too long. We Aerial Erection miss half of the match, or at least it 1 seems so. Isn't there anything that can ZITT S be done about it? 824 W . MAIN ST. . ROCHESTER, N.Y. Annetta Furgon Hilton, N. Y. ED'S NOTE: enough of the viewers would take the trouble to make their BOYS feelings known to the station I feel cer­ 12 YEARS OlD AND OVER tain that some changes would be made * * * and situations of this kind corrected. Earn Your Own Spending Money . . . Would you please publish in your -and Beautiful Bonus Prizes by wonderful little magazine a picture of being our Route Manager in your Patrica Morrison and also tell me if she neighborhood has ·made any recordings. If so, where Send your name, address and may I buy them? R. A. C. telephone number on a postal card to Rochester TV Life, 35 Church Street, ED'S NOTE: We shall be on the look­ Rochester 14, New York. out for a good shot of Patrica to run in

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ROCHESTER TV LIFE 3 THIS WEEK1 S TV TIP ROCHESTER TV LIFE By Rochester's OfFicial TV Program and News Magazine RADIO GUILD Vol. 2 ~12 No. 10

Owned and Published by ROBERT H. PEIFFER ASSOCIATES 35 Church St.,.Rochester 14, N .Y. Phone BAker 0513 VERTICAL HOLD CONTROL The purpose of the vertical hold con­ Editor ...... Bob Peiffer trol is to synchronize the television Asst. Editor ...... H. Kip Pierson receiver with the television station in order to prevent the picture from roll­ THIS WEEK'S TV FEATURES ing or moving up or down the screen. This control may be located either letters to the Editor 3 on the front panel or on the rear of TV Tips ...... 4 the chassis, depending on the make of Wild Bill Hickok 5 receiver. Mrs. Oscar Bradley 6 Assume that a picture is rolling or moving either up or down the screen. You Meet Such Interesting People . 8 To properly adjust the control, turn Cover Gal-Dagmar 9 it either clockwise or counter-clock­ Dean of the Downbeat 10 wise, until the picture stops moving, Shadow Stopper 11 then turn the control one way or the Press Time flashes 13 other until the picture starts moving slowly down the screen. Then, re­ Your TViewer by Doris lester 14 verse the direction of rotation of the Oivena-Unde rwoter ·Ballerina 15 control until the picture moves slowly Subscription Page 15 up the screen and stops. When this Coloring Contest 17 point is reached, the control is prop­ This Radio TV World 20 erly set and the picture should remain stationary. TV Pin-Up - Irene Mates . 21 The line tuning control is usually Over the TV Fence 22 located in back of the channel selec­ WBEN-TV 16 tor knob, and its purpose is to tune the television receiver to the station WSYR-TV 18 in much the same way that a station WHEN 19 is tuned in on a radio. There is a wide variation in the action of this control WHAM-TV PROGRAMS on different sets. In some cases the - DAILY SCHEDULE- control seems to have little or no ef­ Your complete week's listing in one fect, while in another, it may tune place for your easy reference­ either picture or sound or both out Pages 1 2 and 1 3 completely, or cause a streaking thru the picture which varies with the MARCH 29- APRIL 4, 1952 sound. The adjustment of this control is quite easy as it is only a matter of Rochester TV life published weekly al turning the control one way or the Rochester, New York. Subscription price $5.00 per year, in advance. other until the best picture and sound is obtained.

4 ROCHESTER TV ll FE FRONTIER JUSTICE! - Guns blaze and bullets Ay as television's "Wild· Bill Hicko k" (Guy Madison, right) and his deputy, Jingles (Andy Devine), defen d the peace of .a frontier town in an episode out of the li fe of Am erica's greatest peace officer. WlliJ Bill HICNfJN

Handsome Guy Madison plays the fam­ Diego as a life guard. ous officer of the early west. "Wild Bill Then-out of the blue-Hollywood en­ Hickok," on the exciting television ad­ tered his life and changed it completely. venture series. Guy's own story is nearly Through a talent agent friend, the as exciting and full of chance as that of blond six-footer was noticed by Selznick the westerner he portrays. studio officials while on pass from San Long before he saw the inside of a Diego. Without an audition or screen movie studio, Robert Mosely (Guy's teest, they snapped him up, wrote him real name), was a strapping westerner a special scene in their current picture himself-born, raised and schooled in and rewarded him amply for his four-day Bakersfield, California, where his dad stint before the cameras. But that seemed was a machinist. One of five children, to end it. Guy went back to the Navy he was " ... a skinny kid and the most and didn't even mention "his" picture ornery one in Bakersfield," with a love for fear of being kidded by buddies. for hunting and fishing and a yen for an However, when "Since You Went outdoor life of travel. Away" hit the nation's screens ir, mid- Guy worked in and around Bakersfield 1944, the studio was deluged with mail as a telephone linesman until World begging for pictures and information on War II broke into his life. Guy picked "the cute sailor in the bowling alley the Navy and landed, eventually, in San (Continued on Page 1 5)

ROCHESTER TV Ll FE 5 Mrs. Oscar Bradley

SUCCESSFUL *IN A CAREER SHE NEVER WANTED

Behind the wonderful music which ftl's oil the shifting moods of "We, The People," and " Counter Spy" is Mrs. Oscar Bradley who is in charge of the Oscar Bradley orchestra. The late Oscar Bradley was paralyzed len years ago and his wife helped him carry on until his death in 1948. Since then she has been in full command of one of the oul· slandinng groups in the Radio and Te levision field.

It will be a strange tenth anniversary for Mrs. Oscar Bradley this April, for it will be the anniversary of a career she never wanted. That she has become one of the most successful musical supervisers, writers and arrangers in radio television is all part of a most unusual story. Mrs. Bradley sets the kaleidoscope musical moods for "Counter-Spy," which has run for a decade on radio, "We, The People," now in its sixteenth year, and for other ·programs of lesser magnitude . . She writes original theme music, she selects musicians for orchestras, she oversees wife. Their son, John, was born during their renditions, she is a bulwark to any the early years of the marriage~he is program with which she is connected~ presently a professor at Western Reserve and yet she never was a career woman University in Cleveland. When Oscar nor wanted any part of it. Fate~ a literal was stricken Mrs. Bradley lent a warm stroke of fate~diverted her course back and understanding hand. in 1942. "He still carried on." she recalls, "and That was when her husband, the late we would labor over the sheet music Oscar Bradley, was st~icken with paral­ together. I would play with one hand. ysis. He could carry· on somewhat, but and he with his good hand." Oscar it seemed that all for which the brilliant Bradley, too, was a man of vigorous and ex-Londoner had striven, the consummate unyielding stuff. H e died in 1948. skill which had spurred him to honors So it was that this most unusual tale at the Royal Academy of Music and developed. Wives will often carry on for which had steered him to America to ailing or departed husbands in business become musical director for "The Student but in a professional situation, where Prince," "Whoopee," Rio Rita," and the there is probably no precedent, it re­ Ziegfield Follies, was doomed to obliv­ quires pioneer courage, let alone talent. ion. Apparently, he also was thwarted Yet Mrs. Bradley, the housewife, pos­ at the height of his radio work. But in sessed that latent talent. his wife, Jessie, he had a remarkable She is at home with the tremendous helpmate. pressures and demands imposed by tele­ They had known each other since vision's "We, The People," seen over childhood in England. They had common NBC-TV on Fridays at 8:30 p.m. She int erests~she was a pianist, he played is the fine -looking, knowing lady whose the French horn. When they came to musical acumen sets all the moods for America she settled down as a house- ''Counter-Spy," which is heard over NBC

6 ROCHESTER TV LIFE each Thursday evening at 9:30 p.m. She pervise an orchestra or a trio?" is a master of the "bridge," which con­ Result-the trio played commercially nects scenes, the "stinger," which punc­ for a year. Mrs. Bradley, celebrating the tuates them, and of all the musical tenth anniversary of a career she never nuances which make for drama or emo­ desired, remains an indominitable, amaz­ tional reactions. She is, behind the scenes, ing and most successful lady. one of the mainstays of her profession. Her rare good sense manifests itself in everything she attempts. Recently she NOTICE offered a trio to a network. She was Rochester TV life has an opening asked if she had had any experience for an experienced Advertising with trios. Mrs. Bradley replied: Salesman, full or part-time basis. "If a reporter sends a full length story Call BAker 0513, or write, stating or a single line, does it make any differ­ your qualifications. Splendid op­ ence as long as he is a competent re­ portunity for the right · man. porter? What difference is it if you su~ ·...... "': ...... ~ ......

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ROCHESTER TV LIFE 7 YOU MEET SUCH INTERESTING PEOPLE ... By Ralph Collier CHARLES BRINK, WHAM's pride and joy, who came through with a dandy teevee show, "The Country Editor," Sat~ urday, has a video personality that is as umpteenth week on WHAM~TV, just wholesome as oat meal. Some smart span~ celebrated his thirty~eighth wedding anni~ sor will foot the bill . . . Rumors that a versary. I didn't think Gabby had any certain Rochester Radio Raconteur and time for a woman •.. New teevee show his wife have parted are unfounded; on WHAM-TV stars Larraine Day and they're reallythisclose. No fooling ••• Leo Durocher in "Double Play." A The opening and closing signature sung double treat . .. One of the "Oklahoma" by the quartet on the show cast at the swank Rochester Town & was originally a lovely Hungarian Rhap ~ Country suggesting a new panel show to sody ...Now what really happened to end all television panel shows~discard seconds before his the people, substituting panels. That's Sunday nighter on WARC, •• Margaret bad? 'Sawful! .•• Add red faced people: Truman's two appearances in one week the director and producer of "Ask The on WHAM and WHAM~TV is some~ Kids," when one five~year~old was asked thing to sing about. Her pa claims one for her idea of the perfect mate mumbled of her hobbies is collecting ivory ele~ something about "He shouldn't be naked" phants~and with primaries everywhere, WARC's Nick Nickson has that spring~ too! ... WHEC's moneyman, Uncle Eddy fever glint in his eye . . • ditto Max Meath, says he really gave it to the old Raney's lead dog Thunder . . . Dave income tax man on the fifteenth-"every Garroway's stories and anecdotes, heard last cent I had", says Ed •..High News daily on WHAM, are the most repeated Ed, Jack Ross at WHAM, and many among disc jockeys these days. Just re~ other local scribes will get a charge out cently, as Dave tells it, he saw a friend of a line in the new pix, "Deadline on a bus, sitting there with his head USA", in which a young reporter asks buried in his hands. Dave went over to her boss, "What's the lobster shift?" inquire whether anything was wrong. "That," he tells the novice, "is the hour Garroway's chum just shook his head when we serve the entire staff lobster" and said, "No thanks, Dave, I just can't .•• Your youngsters' favorite (who's kid ~ bear seeing those old ladies stand." 'S a ding whom) Gabby Hayes, now in his fact~you meet such interesting people. MOORE'S QUONSET INN ROCHESTER-FAIRPORT RD. • Chicken in the FEATURING NIGHTLY Basket $1.75 THE SWING FOUR • STEAKS Sheldon, Drums • Fowler, Bass • SEA FOODS Shersey, Piano • Ausuni, Tenor

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8 ROCHESTER TV LIFE COVER~ DAGMAR Just look at what we're missing . Dagmar, the Junoesque mistress of mal­ apropism, is hostess of "Dagmar's Can­ teen" a new Saturday night show, viewed over the NBC network . . . but not by Rochester TViewers. Dagmar, on any program is news and now that she is on this-her own show, featuring comedy and music with men and · women in the Armed Forces we, as part of the neglected Rochester audience feel greatly slighted. If the truth were known, we'd bet that many other Rochesterians feel the same, DAGMAR and if the local V .I.P.s in TV circles Viewed from any angle, this gal is loaded want to make a lot of new friends as well with curves . .. Who'd ever think she once as keep the old, they'd do well to bring was a prize---winning typist ••• Oh well, back this luscious blonde. that was before TV.

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ROCHESTER TV LIFE 9 a laugh. That seems to be more than is mustered today. Prosperity brought forth the free-Hew­ ing of champaign, lavishly decorated night clubs, and patrons who were out to have a good time at any cost-and cost them it did. The fun they sought and made was almost hysterical-they had a "good time" with a vengence. There were a los of laughs, to be sure, but with little humor. The war years turned the trend of entertainment to one of complete escap­ ism-it was unreal, and everyone knew it, but went along with it. There was an DEAN of the DOWN BEAT abundance of money-price was no ob­ ject. Everyone tried to believe they were Reminisce With CARL DENGLER having a real ball . . . war nerves were What's wrong with Rochester? Who the chief topic of conversation and heavy taxes began to take toll on the income. stole the kerosene out of Rochester's Today, entertainment seekers are in a night-lire lantern? I have seen 25 years situation not before equalled. It is a of constantly changing entertainment peace-war-time situation that leaves one trends-from a depression to prosperity, in complete insecurity. Excessively high from war to peace to insecurity-and taxes on night clubs have caused the night-out cost to reach an absurd propor­ there are so many questions that come tion. Wages, though still higher than into my mind, in trying to figure out the during the war, just don't stretch far answer for the changes in entertainment. enough after taxes and high living costs During the depression there were more are deducted, to enjoy the weekly social really good times, because then, when relaxation of entertainment. And, when one does "go out for a .night on the one had the extra money for a night town," there is no spark, or real gaiety. out, it was a grand occasion-even if There's something that's plenty wrong only a night of beer, it still meant there with Rochester, and I darn well want to was good music ~o dance to, a congenial finel out. You have your ideas about it­ atmosphere in which to sit and laugh let's listen to your side of the story. Let's

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10 ROCHESTER TV LIFE ~JHlDDW STOPPER

GUESS THE SHADOW

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ClUE The first to identify the "Shadow Stopper" as Busy Thrush CHUBBY SILVERS Win This Jackpot $10.00 The SHADOW STOPPER can be either a person, place, or thin-g. Each week, if no reader guesses its identity correctly, a new CLUE will be added. The Jackpot Prize will be increased by $10.00 each week until some lucky reader names the Shadow. RUTH SANTORA, 9 Gordon Park

OFFICIAL ENTRY COUPON ROCHESTER TV LIFE 35 Church Street 3-29-52 Rochester - 14, N.Y. MY GUESS FOR THE SHADOW STOPPER IS:

NAME.------····························--··················································-··················--······-·-·····-··-- ····-··-- -·· ADDRESS ...... ---··---·-···········--··--·······---·--··--·-··----··--·--·---·-··-··········--····--·-··· ------(Please Print)

ROCHESTER TV LIFE 11 CHECK THE SCHEDULES ••••, DAILY-COMPACT, COMPLETE LIST FOR THE ENTIRE WEEK CHANNEL 6

Sat. March 29th 11 :30-Sammy Kaye 7:15-Quick-Quiz 12:00-News 7130-Those Two 7:45-Camel News Caravan 9130-Hopalong Cassidy 8:00- Blockie 10130-Smilin' Ed McConnell 8130-Nature. John Kiernan. 11 :00-Mr. Wizard Mon. March 31st 8:45-Film 11 :30-Star Matinee 9:00-Kraft TV Theatre 12100-Big Top 10:00-Biue Ribbon Boxing 6:00-Spoce Cadet 1 100-Kate Smith (NBC) 6:15-Local, Notional News 10145-Chronoscope 2100-Stars Cavalcade 6:30-Speaking of 11 100-News 3100-TV Teen Club (ABC) 6:45- 11 115-Robert Montgomery 3130-Super Circus 7:00-Kukla, Fran & Ollie 4100-Roy Rogers 7:15-lndustry on Parade 413o:-claudia 7:30-Those Two (NBC) Thurs. April 3rd 5100-Better Homes Show 7:45-Comel News Caravan 5130-Story Time 8:00-Lux Video Theatre 5:45-Film 8:30-You Can Be A Star 6:00-lndustry on Parade 5:55-News, Beatty 9:00-1 I ove Lucy 6:15-Locol, Notional News 6:00-Kit Carson 9:30-Sportsmen's Club 6:30-Speaking of Sports 6:30-Wild Bill Hickok 9:45-Film 6:45-Week in Sports 7:00-Who Said That? (NBC) 10:00-Studio One 7:00-Kukla, Fran & Ollie 7:30-UR Open House 11 :00-News 7:15-Quick-Quiz 8:00-Martha Raye 11 :IS-Hollywood Op. Night 7:30-Dinoh Shore 9:00-Your Shows of Shows 7145-Camel News Caravan 10:30-Wrestling from Chicago 8:00-Groucho Marx 11 :30-Film Playhouse. 8:30-Treasury Men . .in Action Tues. April 1st 9:00--Film 9:15-Focus on Photography 9:30-Jomes Melton Show Sun. March 30th 6:00-Rep. Keating 10:00-Marlin Kane (NBC) 6:15-News of the Day 10:30-To .be Announced 6 : 30-Speak~g of Sports 11 :00-NBC Opera Theatre 11 :30-"Fire on the Earth" 6:45-Double Play 12 :00-Ranger Joe (ABC) 7:00-Kukla, Fran & Ollie 12 :15-Nature of Things 7:15-Quick-Quiz 12:30--lhe Sky King 7:30-Dinah Shore (NBC) Fri. April 4th 1 :DO-Frontiers of Faith 7:45-Camel News Caravan 1 : 30-0~e Man's Family 8:00-Milton Serle 2:00-The Name's The Same 9:00-Cinderella Week,nd. 6100-Space Cadet 2:30-Trouble With Father 9:30-Circle 'fheatre (NBC) 6:15-News 3:00-Godfrey's Talent Scouts 10:00-0riginal Amateur Hour 6:30-Speaking of Sports 3:30-Fitm 10 :45-Bob Considine 6:45-Perry Como 4:00--Meet The Press 11 :00-News 7:00-Kuklo, Fran & Ollie 4:30-Zoo Parade 11 115--Stars . Playhouse (CIS) 7:15-Ask The Kids 5:00-Super Circus 7:30-Those Two 5:30-Ri:mge Rider 7:45-Camel News Caravan 6:00-- Film 8:00-"Moma" 6:30-Foye Emerson's Town Wed. April 2nd 8:30-We, the People 7:00-Paul Whiteman 9:00-The Big Story (NBC). 7:30-This Is Show Business 9:30-The Unexpected 8:00-Tony Martin 6.00-Space Cadet 10:00-Gillette Fights (NBC) 9:00-TV Playhouse (NBC) 6.15-News. Earl Wood. 10:45-Greotest Fights (NBC): 10:00-Celebrity Time 6130-Speaking of Sports 11:00-News 10 :30-Eiectric Theatre 6.45-Perry Como 11: 15-Charlie Wild, Detective 11 :00-Fireside Theatre. 7:00-Kukla, Fran & Ollie 11 :45-Rocket Squad (CBS)

1•2 ROCHI!STERTV LIFE DAYTIME PROGRAMS •••-rr MONDAY THROUGH FRIDAY 9:55--Lenten Thought for the Day (Wed.) Art Gallery Program 1 0:00--Breakfast Party (Thurs.) How Do You Do It? (Fri.) Make It and Market 10:15-(MTWD Arthur Godfrey (Fri.) Breakfast Party 1:15-(M& F) Film T & T) The Egg and I 10:30--Take It Easy with Mart Nusbaum (Wed) Bride and Groom (CBS) 11 :00--(MTTF) Bride and Groom (Wed) Dollar Derby 1 :30--Gary Moore Show 11: 15-(Mon) You and Your Child 2:15-(Mon) Film (T & T) Tower Clock Time 2:30-First Hundred Years (Wed) Dollar Derby 2:45-0pen House (Fri) Film 3:00--The Big Pay-Off 11 :30--Strike It Rich 3:30--(MWF) Bert Parks (CBS) 12:00--Noanday News (Tues) Mel Torme (CBS) 12:15-Love Of Life (Thur) Give and Take (CBS) 12:30--Search for Tomorrow (CBS) 4:00--Kate Smith Hour 12:45-Paul Dixon (ABC) 5:00--Hawkins Falls 1 :00-{Mon.) Voice of R.I.T. 5:15-Gabby Hayes (Tues.) Homemakers' Holiday 5:30-Howdy Doody

Press Time Flashes Marx and Kay Starr FRIDAY, MARCH 28, 1952 1 0:00-Celebrity Time. Phil Regan guests 9:00--The Big Story-"Case of the Mid­ with Coniad Nagel, Jane Wilson and night Massacre," story of Roy Max­ Herman Hickman well, reporter on the Des Moines 11 :DO--Fireside Theater. "Hurry Hurry", a Register-Tribune. ploy about a local war hero trying to 9:30-The Unexpected. "Split Second," flnd his rightful place as a civilian starring Neville Brand MONDAY, MARCH 31, 1952 10:00--Cavalcode of Sports. 10 rounds 9!00--1 love Lucy, lucy and Desi try bout between middleweights Johnny living as their grandmothers did Bratton and . Rocky Castellon i 1 0:45--Greatest Fights of the Century. TUESDAY, APRil 1, 1952 Filmed bout between Billy Conn vs. 9:30-Circle Theater. "Way of Courage" Melio Bellina, July, 1939. story of a man who has 3 months to SATURDAY, MARCH 29, 1952 liv~ and determines to prepare hi·s wife and children for their life with­ 12:00--Big Top. Your Saturday Circus out him featuring the famous acts of the 11 :15-Stars' Playhouse. Diana lynn and Wilfred Mae Trio and Alfredo lon­ Vincent Price star in "The Human don and his Midgets Touch", a play about d young pian­ 8:00-AII Star Revue. Martha Raye re­ ist who must chose between love turns with guest Sarah Chhurchill and a career. 11 :30--Genesee Film Playhouse. "Vogues" starring Joan Bennett, Warner Baxter WEDNESDAY, APRil 2, 1952 SUNDAY, MARCH 30, 1952 1 0:00--Biue Ribbon Bouts. Glen Flanagan vs. Gene Smith. 10 round 3:00--Talent Scouts. A soprano, a bari­ 11 :15-Montgomery Presents. "The Wall", tone, an accordion duo and a vocal a murder drama set in a New duet will compete for top honors . England mansion 7:00--Paul Whiteman Revue. Peggy Lee and "Pops" reminisce on ' this final THURSDAY, APRil 3, 19 52 telecast of the ·show 8:30--Treasury Men in Action. These 7:30-This is Show Business. Actress Ju­ dramas taken from the closed flies dith Evelyn joins as guest of the US Treasury Dept. 8:00--Colgote Comedy Hour. Tony Mar­ 9 :30-Ford Festival. James Melton re­ tin stars with guests Chico and Horpo turns with his variety of guest stars

ROCHESTER TV LIFE 13 ('tw ...... ~ ... ~ ...... ,..,~ ......

YOUR TVtEWER By DORIS LESTER

Ho, hum-anyone care to have Alan or in a skit that uses none of their able Young? I mean, you can have him, be­ talents. No, the guest stars' tal ~'hts are cause this is one weary viewer who not used, they are abused-and probably really doesn't want any part of him. that holds true for Young. He must have Sure, I suffered through his last Thurs­ talent-or at least a wealthy backer. day p.m. stint only to find both eyelids Another thing that gets my goat is the and spirit drooping rapidly as time tick­ eye-straining qualities of a ed by. I was wildly hoping that there show-the Young Hopper, of course, is might be something of merit to mention a kine. The glare, flicker and completely about the. show, but after the futile half­ unsatisfactory viewing results from a kine hour, I felt bitter. And here's my lament: is tedious. Even if the show was well The entire show format is inferior. worth the effort to watch, it requires too There is nothing original or "catchy" much strain. (Just compare the kine with in it. There is too much Young and not the movie films on TV~there's a world enough fun. I have assumed the show of difference) . was a comedy-type program. (I have Apparently the Esso sponsor is happy lived on this assumption long enough to outlay a sizeable sum of cash for this without substantiation!) In fairness, Alan Young show-at least, the cost is tax­ and his writers and producers strive for deductable. But unless the format is the effect of comedy-but it just never snapped up and humored into something quite comes off. There is always a lag more worthwhile, better the government when there should be a laugh. The skits gets the money. Oh, well, I can always are too ridiculous-shades of slapstick. turn off the set. Solitude has its merits. And I resent that, for the American * * * mentality should, by now, have progress­ DEFINITION-Helen Papashvily, whose ed from the level of inferior slapstick new play, "The Hat from Hangtown," fanfare. is presented on "Armstrong's Circle The entertaining aspects-and the term Theatre" Tuesday (Feb. 19) NBC-TV, is is used loosely-depends too heavily on an enthusiastic admirer of dogs, but sums the guest stars. They cannot carry the up her feelings about cats in these words load of the show with a brief appearance -"four-legged mysteries."

• Inside details of the EXCLUSIVE horse room era I WAS A I ROCHESTER BOOKIE THE Running Currently SUN 1 4 ROCHESTER TV LIFE Wild Bill Hickok ...

DIVENA- The Underwater Ballerina The Two Wild Bill Hickoks-On the left, Guy Modison, popular young film star who As might be expected, Billy McGinnis, plays the role of the West's most famous better known to TV fans as "Divena" peace officer. On the right, the real Wild is a former dancer, having been featured Bill, whose fame as a gunfighter has spread in many of New York's better-known throughout the West and made him a legend. night clubs, prior to her aquatic esca­ (Continued from page 5) pades. With her fame constantly spread­ scene with Jennifer Jones and Robert ing through night spot and TV perform­ Walker." The response was clear to ances she attained new heights of popu­ producer David 0. Selznick larity a few weeks ago as · the mermaid On his discharge from the service, the who lured Sam Levenson into her watery studio handed Guy a starring role oppo~ abode during a guest appearance on the site Dqrothy McGuire in "Till the End "This Is Show Business" telecast. She of Time." Later, he free-lanced around has since made a splash visit to the Garry Hollywood. His list of pictures stretched Moore Show and is going to have an­ through "Honeymoon," "Texas, Brook~ other . try at luring Sam L on April 20 lyn and Heaven," Massacre River," and when she will again appear on the 7:30, recently, "Drums in the Deep South," Suhday night fun spot. ''l'f I weren't in this business, I'd either For the past two weeks Rochester TV be on a boat or else in some job where fans have had the opportunity to see and I could .t ravel. I hate to be tied down meet her at The Willows where she has and I don't like to have worries. I always been the feature attraction. wanted to be a commercial fisherman, If you have yet to see Divena, by all and still think it would be fun." means, don't miss the April 20th show. ~~--SUBSCRIBE TODAY~~......

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Week-day Sign-on at 9,00 a.m . 5:30-Howdy Doody 7:45-News Caravan 6:00-Sogebrush Trail 8:00--Groucho Marx SUNDAY 6:30--News, Ed Dinsmore 8:30--"T"' Men In Action 6:45-Sporls Spotlight 9:00--Herb Shriner Time 1 :00--Range Rider 7:00--Kukla, Fran & Ollie 9:30--James Melton Festival 1 ,30--Here's to Your Health 7:15-Bob & Roy Show 10 :00--Mortin Kane 2:00-Made in Buffalo 7:30--The Clue 10:30-Sporls Extras 2:30-American Forum of Air 7:45-News Caravan 11 :00-lale News Roundup 3:00--Roy Rogers Show 8:00--Milton Berle 11 :18-Weother Report 3:30--Ciaudia 9,00-Fireside Theatre 11.2(),-1 ndustry on Parade 4:00--Meet thePress 9:30--Circle Theatre 11 :30-Star Playhouse 4:30-Buffalo Amateur Hour 10:00--0riginol Amateur Hour 5:00--Super Circus 10:45-World · Travel, Film FRIDAY 6 :00--Sunday Party ·11 :00--late News Roundup 1:00--Motinee Playhouse 6:30--let's Play 11 :20--Weother Report 1:45-Johnny from JN's 7:00--Paul Whiteman Revue 11 :30--1 love lucy 2:00-Gorry Moore Show 7:30--This Is Show Business 2:30--Meet the Millen 8:00-Comedy Hour WEDNESDAY 3:00-The Big Payoff 9:00--Television Playhouse 1:00--Motinee Playhouse 3:30-Bert Parks Show 10:00--Celebrity Time 1:45-Johnny from JN's 4:00--Kote Smith 10:30--0ne Man's Family 2:00-Garry Moore Show 5 :00--Fun to learn 11 :00-late News & Weather 2:30--Meet the Millen 5 :15-Cbildren's Theatre 11 :15-Montgomery Presents 3.00--The Big Payoff 5:30-Howdy Doody MONDAY 3:30-Bert Parks Show 6:00--Sagebrush Trail 4:00-Kate Smith 6:30-News, Ed Dinsmore 1:00--Matinee Playhouse 5:00--Fun to learn 6 :45- Spotlight 1 :45-Johnny's Show 5:15-Ranger Joe 7:00--Kukla, Fran & Ollie 2:00--Garry Moore Show 5:30--Howdy Doody 7:15-The Goldbergs 2:30--Meet the Millers 6:00--Sagebrush Trail 7:30--Telesports Digest 3:00-The Big Payoff 6:30--News, Ed Dinsmore 7:45-News Caravan 3:30-Bert Parks Show 6:45-Sport Spotlight 8:00-Mama 4:00-Kate Smith 7:00-Kukla, Fran & Ollie 8:30-We, The People 5:00-Fun to learn 7:15-The Goldbergs 9:00--Film Feature 5:15-Children's Theatre 7:30--Kieran's Kaleidoscope 10 :00--Boxing 5:30--Howdy Doody 7:45-News Caravan 10 :45-Greatest Fights 6:00-Sagebrush Trail 8:00--Arihur Godfrey 11 :00--lote News, Harry Webb 6:30--News, Ed Dinsmore 9:00--Television Theater 11 .10--Final Sports, Healy 6:45-Sports Spotlight 10:00-Biue Ribbon Boxing 11 :30--Racket Squad 7:00-Kukla, Fran & Ollie 10 :45-Sports Spot 12:00-The Unexpected 7:15-The Goldbergs 11 :00--lote News and Sports 7:30--Stranger than Fiction 11 :10-Weolher Report SATURDAY 7:45-News · Caravan 11 :15-Durocher and Day 1 :00-Wild Bill Hickok 8:00--Video Theatre 11,30--The Web 1 :30--Science in Action 8:30--Howard Barlow 12:00--Your Show of Shows 2:00--Film Featurette 9:00--lights Out 2:30--Film Featurelle 9:30-Crusade In the Pacific THURSDAY 3:00--Hopalong Cassidy 10:00-Studio One 1:00--Matinee Playhoue 4:00-Paul Whiteman 11 :00-late News Roundup 1 :45-Johnny from J. N.'s 4 : 30~Schools At Work 11 :20--Weother Forecast 2:00--Garry Moore Show 5:00--The Cisco Kid 11 :25-FBI Fugitives 2:30--Meet the Millers 5:30--Beat the Clock 11 :30--Mr. District Attorney 3:00--Ship's Reporter 6:00--Sports Spotlight 3:15-Music Mart 6:15-News, Ed Dinsmore TUESDAY 3:30--Give and Toke 6 :30--NBC Symphony 1:00--Matinee Playhouse 4:00-Kate Smith 7:30--U. B. Round Table 1 :45-Johnny's Show 5:00-Fun to Learn 8:00-AII Star Revue 2:00--Gorry Moore Shaw 5:15-Children's Theatre 9:00--Show of Shows 2:30-Meet the Millers 5:30--Howdy Doody 10:00--Telenews Weekly 3 :00--Sh i p's Reporter 6:00--Sogebrush Trail 10:15-This Week in Sports 3:15-Music Mart 6:30--News, Ed Dinsmore 10:30--Hit Parade 3:30--To be Announced 6:45-Sports Spotlight 11 :00-late News Roundup 4:00--Kate Smith Hour 7:00-Kukla, Fran & Ollie 11 :05-Weother Forecast 5:00-Fun to Learn 7:15-Washinglan Spotlight 11 :10--Final Sports Review 5:15-Children's Theatre 7:30-To Be Announced 11 : 15-Saturday Playhouse

16 ROCHESTER TV LIFE Coloring Contest HEY KIDS! Here1 s a chance to win FREE Tickets to the CO N TES T WI NNERS- Week of March 22-28 Shirley Lloyd, Age 4, 872 S. Goodman Paramount Theater Carol Davis, Age 5, 272 Laburnum Cres. Here is a coloring contest for all boys Sharon Lewis, Age 9, 230 Magee Ave. and girls 10 yea rs and under. E ach week - for the next 2 weeks - three boys Winners will receive 2 guest tickets and girls can win guest tickets to the to the Paramount to see "The Big Paramount Theatre. Trees" with Kirk Douglas and Patricia And- here's more big news! At the Wymore in Technicolor. 'Til Never ·end of the 2 weeks the lucky winners Forget You" is the second feature with have a chance for a free merchandise Tyrone Power and Ann Blythe. prize from Field's Toy D epartment.

RULES: 3. Print your name and address clearly. All entries must be submitted before 1. This contest is open to all boys April 3, 1952 and girls 10 years old or younger. 2. Three winners will each receive 2 i . Decision of the judges is final. All Guest Tickets to the Paramount Theatre entries become the property of Rochester for the current attraction. TV Life. CHANNEL 5 WSYR-TV SYRACUSE, N. Y.

SUNDAY 3:30-Bill Goodwin 7:00--Kukla, Fran & Ollie 4:00-Kate Smith 7:15-Bob & Ray Show 11 :50-Sign On & Music 5:00-Hawkins Falls 7:30-Dinoh Shore Show 12 :00-Survival 5:15-Gabby Hayes 7:45-Comel News 12:30-Your Own Home 5:30-Howdy Doody 8:00-Groucho Marx 12:45-Nature of Things 6:00-Canyon Jack 8:30-"T" Men in Action 1 :CO-Frontiers of Faith 6:30-Ed Murphy 9:00-Dragnet 1 :30-Here's To Your Health 6:45-Camera Headlines 9:30-Ford Festival 2:00-0pen Shelf Room 6:55-Ried Parton's Sports 10:00-Mortin Kane 2:30-Aidrich Family 7o00--Kukla, Fran & Ollie 10 :30-The Unexpected 3:00-Fair Meadow• USA 7:15-Bob & Ray Show 11 :00-Money in the Home 3:30-Television Recital Hall 7:30-Dinah Shore Show 11:15-Camero Headlines 4:00-Meet The Pre•s 7:45-Camel News 4:30-Hall of Fame 8 :00-Milton Berle 5:00-Zoo Parade 9:00-Fireside Theatre FRIDAY 5:30---Boston Blackie 9:30-Circle Theatre 10:00-Amateur Hour 12:00-Ruth Lyons 50 Club 6:00-Roy Rogers Show 12:30-lt's A Problem 6:30-Ciaudia 10:45-Bob Considine 11 :00-Camera Headlines 1 :00-Hollywood Matinee 7:00-Charade Parade 2:00-Lodies Day 730-Young Mr. Bobbin 3:00-The Big PQ¥off 8:00-Colgate Comedy Hour WEDNESDAY 3:30-Ralph Edwards Show 9:00-Television Playhouse 4:00-Kote Smith 10 :00-Red Skellon 12:00-Ruth lyons 50 Club 5:00-Howkins Falls 10 :30-Hollywood Theatre 12:30-lt's A Problem 5:15-Gabby Hayes 12:00-Weather, Local News 1 :CO-Hollywood Matinee 5:30-Howdy Doody 2:00-Ladies Day 6:00-Canyon Jack MONDAY 3:00-The Big Payoff 6:30-Ed Murphy 12:00-Ryth Lyons 50 Club 3:30-Ralph Edwards Show 6:45-Camera Headlines 12 :30-Deacon Doubleday 4:00-Kate s.. ith 6:55-Red Parton's Sports 1 :DO-Hollywood Matinee 5:00-Hawkins Falls 7:00-Kukia, Fran & Ollie 2:00-Fun With Food 5:15-Gabby Hayes 7:15-The Goldbergs 2:30-Ladies Day 5:30-Howdy Doody 7:30-Those Two 3:00-The Big Payoff 6:00-Canyon Jack 7:45-Camel News 3:30-Ralph Edwards Show 6:30-Ed Murphy 8:00-Ezio Pinzo Show 4:00-Kate Smith 6:45-Camera Headlines 8:30-We, The People 5:00-Hawkins Falls 6:55-Red Parton's Sports 9:00---Big Story 5:15--Gabby Hayes 7:00-Kukla, Fran & Ollie 9:30-0id Barn Dance 5:30-Howdy Doody 7:15-The Goldbergs 10.00-Cavalcade of Sports 6:00-Canyon Jack 7:30-Those Two 10:45-Greatest Fights 6:30-Ed Murphy 7:45-Comel News 11 :00-Comera. Headlines 6:45-Camera Headlines 8:00--Kate Smith 6:55-Red Parton's Sports 9:00--Kroft TV Theatre 7:00-Kukla, Fran & Ollie 10 :00-Pulitzer Prize Playhouse SATURDAY 7:15-The Goldbergs 11 :00-Camero Headlines 1 :10-Sign-On and Music 7:30-Those Two 1 :20...:....Film Theatre of the Air 7:45-Camel News THURSDAY 2:30-Canyon Jack 8:00-What's My Name 12 :00-Ruth Lyons 50 Club 4:00-The Big Picture 8:30-Voice of Firestone 12:30-lt's A Problem 4:30-Kid Gloves 9:00-lights Out 1 :CO-Hollywood Matinee 5:00-Meet The Masters 9:30-Robert Montgomery 10:30-Who Said That 2·:00-Lodies Day 5:30-Youth Wonts to Know 11 :00-King Richard · Ill 3:00-The Big Payoff 5:55-Morgan Beatty, News 11 :25-Camera Headlines 3:30-Bill Goodwin 6:00-Rayal Showcase 4:00-Kote Smith 6:30-Headline Forum 5:00-Hawkins Falls 7:00-Sky King TUESDAY 5:15--Gobby Hayes 7:30-Cne Man's Family 12:00-Ruth lyons 50 Club 5o30-Howdy Doody 8:00-AII Star Revue 12:30-lt's A Problem 6:00-Conyon Jack 9:00--Show of Shows 1 :CO-Hollywood Matinee 6:30-Ed Murphy 10:30-Hit Parade 2;oo_Ladies Day 6:45-Comera Headlines 11 :00-Cafes, U. S. A. 3:00-The Big Payoff 6:55-Red Parton's Sports 11 :45-Weather, News Sign-off

18 ROCHESTER TV LIFE CHANNEL 8 WHEN SYRACUSE, N. Y.

DAILY -MONDAY THROUGH FRIDAY

10,00-Kay', Kitchen 11 :30-Strike It Rich 12 :45-Who-What-Where-When 1o, 15-Arthur Godfrey 12:00-The Egg & I 1 :00-Your Town 10:30-Bride ·& Groom 12 :15-Love of Life 1 :30-Garry Moore 10:45-AI Pearce Show 12:30-Search for Tomorrow 2:30-First 100 Years

SUNDAY 4:45-County Schools Program 8:00-Stop The Muoic 5 :00-Bob Ehle's Bunk House 9:00-Man Against Crime 12:00-Ranger Joe 6:00-Western Theatre 9:30-Big Town 12:15-Tootsie Hippodrome 6:20-News and Sports 10:00-Rocket Squad 12:30-Candy Carnival 6:30--Amos 'N Andy 10:30--Crime Photographer 1 :00-Whot Do You Think 7:00-Coptain Video 11 :00-News Briefs 1 :30-Sunday Matinee 7:30-Washington Spotlight 11 :05-Herb Shriner :3:00-The Name's the Same 7:45-Stork Club 11 :35-Mystery Theatre 3:30-See It Now 8:00-0ut There 12 :35-WHEN Previews 4:00-Television Workshop 9:00-Crime Syndicated 4:JO-Amateur Review 9:30-Automobile Show FRIDAY 5 :00-Super Circus 10:00-Donger 2:45-Mike and Buff 6:00-Space Patrol 10:30-To be Announced 3:30-Bert Parks Show 6 :30-Star of the Family 11 :00-News Briefs 7:00-Paul Whiteman 4:00-Movie Matinee 11 :05-Sammy Kaye Show 4:30-0zark Mountain Boys 7:30-This Is Show Business 11 :30-Mystery, Theatre 4:45-Future Unlimited 8:00-Toast of the Town 12:35-WHEN Previews 9:00-Fred Waring 5:00-Bob Ehle's Bunk House 6:00-Western Theatre 9:30-Break the Bank WEDNESDAY 6:20-News & Sports 10 :00-Celebrity Time 6:30-Space Cadet 10:30-What's My Line 2:45-Mike and Butt 6:45-lndustry on Parade 11 :00-News for Sunday 3:00-.Y -1-D-E-0 7:00-Captain Video 11 : 15----_Rossi Reports 3:30-Bert Parks Show 7:30-Your TV Shopper 11 :25-WHEN Previews 4:00-Film Matinee 7:45-Perry Come 4:30-0zark Mountain Boys 8:00-Mama MONDAY 4:45-How We Do It 8:30-My Friend Irma 5 :00-Bob Ehle's Bunk House 2:45-Mike and Buff 9:00-Piayhouse of Stars 6:00-Western Theatre 3:30-Bert Parks Show 9:30-ll's News To Me 6:20-News & Sports 4:00-Film Matinee 10:00-Police Story 6:30-Space Cadet 4:30-0zark Mountain Boys 10:30-Presidential Timbre 6:45-To be Announced 4:45-Everyone's A Scientist 11 :00-News Briefs 7:00-Captain Video 5:00-Bob Ehle's Bunk House 11 :05-Premier Playhouse 7:30-Furniture Trends 6:00-Western Theatre 11 :35-WHEN Previews 6:20-News & Sports 7:45-Perry Como 6:30-Space Cadet 8:00-Godfrey & His Friends SATURDAY 6:45-lnside City Hall 9:00-Strike It Rich 10:45-Sign-on, Test Pattern 7:00-Captain Video 9:30-The Web 11 :00-Smilin' Ed McConnell 7:30-To Be Announced 10:00-Boxing 11 :30-Betty Crocker 7 ;45-Perry Como 1 0:45-Pawerhouse of Sports 12 :00-Big Top 8:00-Lux Video Theatre 11 :05-Mystery Theatre 1 :00-Hopalong, Cassidy 8:30-Godfrey's Talent Scouts 12":05-WHEN Previews 2 :00-Film Fealuretle 9:00-1 Love Lucy 4:30-Paul Whiteman 9:30-C'audia THURSDAY 5:00-Better Homes Show 10:00-Studio One 2:45-Mike and Buff 5:30--Wild Bill Hickok 11 :00-Chronoscope 3:30--Dollar Derby 6 :00-Beulah 11 :15-News and Sports 4:00-Film Matinee 6 :30-Cisco Kid 11 :20-M•. District Attorney 4:30-0zark Mountain Boys 7:00-Stu Edwin Show 11 :50-Previews & Sign Off 4:45-S. U. Children's Theatre 7:30-Beat The Clock TUESDAY 5:00-Bob Ehle's Bunk House 8 :00--Ken Murray Show 6:00-Western Theatre 9:00-That Wonderful Town 2:45-Mike and Buff 6:20-News & Sports 9:30-Songs For Sale 3:30-Dollar Derby 6:30-Broadway to Hollywood 10 :30-President Truman 4:00-Film Matinee 7:00-Captain Video 1 I :DO--Wrestling from Chicago 4:30--0zark Mountain Boy• 7:30--The Lone Ranger 12 :00-WHEN Previews

ROCHESTER TV LIFE 19 THIS RADIO AND TV WORLD ~

I -

MUSICAL STARDUST Bandleader Freddy Martin, who has been one of the top recording artists for RCA Victor for the past 13 years, has racked up an amazing total of 20,000,000 record sales during that time. This figure is even more amazing ·in view of the fact that Martin has faced some of the stiffest competition in the recording field. Being a top selling artist for Victor, his records are always "covered" by other recording companies with their own top artists, to cash-in on the sales built up by Martin. Despite this fi erce competition, Martin always manages to be among the top sellers on any recording he makes. His current big disc is "Snowflakes" backed by "River In The Moonlight."

CITIZEN-Robert Montgomery, who has had a notable career as actor, film producer, Naval officer and now NBC-TV executive pro­ ducer, has taken on a new assignment for NBC radio: a five-times-weekly news com- mentary, \\A Citizen Views the News." * AUTRY OR ROGERS? NBC's Roy Rogers has received thousands of letters begging him not to sell his famed horse, Trigger, but one letter in particular de­ served attention: "I have always played cowboys," wrote a seven-year-~ld, " and I always play you. But if you sell Trig­ ger, I'll be Gene Autry." * DINAH SHORE NAMED TOP GIRL SINGER Dinah Shore, whose lilting voice is heard in solos and in duets with Jack Smith on CBS's "Jack Smith - Dinah Shore - Ginny Simms Show" {heard at ..(/nuih M to you't

20 ROCHESTER TV liFE T E R P S I C H 0 R E ., . . Come To Life

The "Muse of Dancing" could look no lovelier than Rochester's own IRENE MATES ''OVER THE TV FENCE''

Some time periods on the cream of the week-end schedules will soon be opening up if the wholesale cancellations by mar (this week's "Cover Gal") can be sponsors of some of TV's biggest shows dispelled when you examine the box of­ continues. Next fall will obviously see fice figures for a recent personal appear­ a big reshuffling of programs, time­ ance at a Hartford theatre. Dag just changes and some new, less expensive broke the house record in spite of a productions.·. .. Whatever became of the three-day blizzard ... Don't forget to daytime soap operas on TV? The origi­ catch the auto show on TV in April. If nal serial, "The First Hundred Years" is it is anywhere as near as good as the about the only one still going strong ... horse and dog show, it'll be slightly Keep hearing the hush-!.msh yarn that terrific ... Carlo-Menotti's TV opera Jerry "Broadway Open House" Lester "Amahl and the Night Visitors" will be will eventually wind up on a brand new given again on NBC-TV Easter Sunday. CBS-TV program ... Television viewers Cast will be the same ••. Burr Tillstrom in the East will get a break on April and the Kuklapolitans just about ran 16 when the Sugar Ray Robinson-Rocky away with everything in Washington Graziano bout is given the full TV treat­ except the White House. Huge crowds ment from Chicago . . . Joe E. Brown turned out to greet them at each appear­ signed for a series of filmed comedies ance . . . Not content with playing .the and Ethel Barrymore is likewise about leading role in the Broadway hit "The to go before the cameras in still another Shrike", Judith Evelyn took Sunday off filmed dramatic series . . . Although it to play three roles on TV Playhouse ... seemed like strange casting to us when it All webs are furiously laying plans to was announced that the pert Joan Mc­ give the best possible TV coverage of Cracken, dancer, would portray the the upcoming conventions. At least 1952 young wife in "Claudia," we must admit will be one year when the delegates had that she can act, too •.• Commentators better stay right close to business . . . Elmer Davis, Bert Andrews and Martin Ed Sullivan (one of our former favorite Agronsky will be the regular members of shows) tells how he learned to become a new panel TV show to be launched a TV emcee in the current Coronet. Sez over ABC-TV shortly. They'l1 discuss he just plays to the studio audience and the news of the day with prominent forgets to be nervous· abo~t the cameras, political guests . . . Hey! Is that long­ giving him a relaxed, easy style . • • awaited merger between United Para- · Still love to listen to the diction and mount and ABC ever going through? mellilfeuous voice of Frank Gallop on From what one hears along TV Row it "Lights Out." Of course, such a disting­ looks like ·unless the merger is completed uished talent can have emanated from there will be one less network •.. Lloyd only one place: Boston . . . Kay Starr Nolan, who catches all those criminals is set to leave Danny Thomas for her on "Martin Kane" will take his life in own TVehicle (this we had predicted). his hands this Summer when he journeys . . . May we add our congratulations to to Sing Sing to umpire a number of base­ Ann Rogers of WHAM-TV and her ball games played there by the inmates happy spouse upon the arrival of that .. , Any doubts about the appeal of Dag- little bundle the past week-it's a girl.

22 ROCHESTER TV LIFE • ON THE

EFFICIENT 1370 FREQUENCY • WSAY • Programs Are Specifically Directed To The Age

Brackets and Type of Audience Which Statis­ tics Show Have the Greatest Buying Power. •

ROCHESTER TV ll FE 23 ilROCHESTER ~~;;;... 35 Church Street ::=:--- Rochester 14, N. Y.

GENESEE ~0 ~

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