Language Outlets Hook -Up for Live Programing
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will carry over into daytime and provide a The $10,000 Pyramid (7.9 rating, 28 good lead -in to ABCs new 12 noon share) and Rhyme and Reason, which, in Spanish -language outlets Showoffs game, which in the second week its first three weeks on the air, is averaging hook -up for live of July hit a 6.4 rating and 25 share, better a solid 31 share. programing than the show it replaced (Password) but With the two soap operas it runs from 3 The first interconnection of Spanish - still third in the time period, behind CBS's to 4, General Hospital (8.2 rating, 26 language television stations was scheduled highly successful contemporary serial, share) and One Life to Live (7.1 rating, 22 for last Saturday (Aug. 10) when four TV The Young and the Restless (8.5 rating, share), ABC is suffering an even more ag- stations in California were to be joined in 33 share), and NBC's new Magnificent gravated form of what's happening to the live -time as affiliates of the Spanish Inter- Marble Machine game (which hit a 7.7 rat- CBS soaps from 2 to 3: declining ratings national Network. ing and 30 share its first week on the air). and unusually poor. demographics. But The four stations, including one that From a third -place position at noon, Mike Brockman is not about to panic. began broadcasting that same day, are though, ABC may be in the process of "The beauty of a soap opera," he said, "is KMEx -TV Los Angeles, flagship of the moving into first place at 12:30, the new that you can always regenerate it with new mini -network; San Francisco, time period of its most popular show, the stories and new faces. General Hospital, KDTV(TV) the new one; KLOC -TV Modesto- Sacra- serial All My Children. In its first week as for example, is in a state of transformation mento -Stockton, and KDTV(TV) Hanford - a 12:30 show (July 7 -11; previously, it ran right now, and it's a struggle." Fresno. All are owned in whole or in part at 1 p.m.), All My Children burst out with As of today (Aug. 11),CBS is moving its by SIN principals. a 10.3 rating and 38 share, beating the 24- most lucrative panel show, Match Game Also taking the air that day was another year -old CBS serial Search for Tomorrow '75, from 3:30 (where it was averaging an SIN affiliate: Spanish- language KMXN -TV (which has a season -to -date 9.4 rating and 11.3 rating and 35 share) up to 3 and Albuquerque, among whose owners also 35 share) and a tired NBC game show following it with Tattletales (which had are some SIN principals. called Jackpot (a 6.7 rating and 25 share, been averaging a 6.2 rating and 30 share in Other Spanish- language stations that and only a 90% clearance in its first week its 11 a.m. time period). affiliated with SIN, and which number SIN at 12:30 after more than a year's duty as Since daytime audiences are "creatures principals in ownerships, are wxTv(Tv) the network's noontime game show). of habit," in Bud Grant's words, the three Paterson, N.J. (New York), KWEX -TV San "We're taking a risk in moving our networks tend to go easy on interruptions Antonio, wLTv(Tv) Miami, wcIU(TV) most successful show," Mr. Brockman for specials. For example, ABC, which Chicago, and four Mexican stations: said, referring to All My Children, but the produced four original 90- minute After- XEWT(TV) Tijuana (San Diego), WHBC -Tv reasoning behind the shift is to provide noon Playbreak specials during the Mexicali (El Centro, Calif.-Yuma, Ariz). the best possible lead -in to Ryan's Hope, 1974 -75 season, probably won't do any xEt -Tv Juarez (El Paso), and XEFE(TV) the first serial to be introduced by any of Playbreaks in 1976, according to Mr. Nuevo Laredo (Laredo). the networks in a couple of years. So far, Brockman. ABC has sunk so much time, The four Mexican stations are VHF's; Ryan's Hope is averaging a 25 share for its effort and money into its recent daytime - the others are UHF's. first three weeks, and Mr. Brockman con- schedule overhaul, he continued, that it siders that average remarkable for a doesn't want to divert any further en- brand -new serial, which he says often ergies away from the daily battle to keep takes a year or more to reach mid -20s regularly scheduled shows in top shape. share levels. "The 90- minute anthology format has Ryan's Hope has almost no competition limited audience appeal," Bud Grant in the time period, although a few CBS declared, referring to the main reason for stations carry that network's 4 o'clock the CBS scrapping of its Daytime 90 pro- show Musical Chairs at I (to the an- ject, which "cost a fortune, but simply noyance of Bud Grant, who says that put- didn't work." ting a game show between two soaps The CBS new s department, though, he results in "lousy audience flow ") and says, will produce "half a dozen" editions even more NBC stations carry Somerset, of Magazine, a sort of a 60 Minutes aimed the network's 4 o'clock drama, at 1 (to the at women. In Mr. Grant's view, the net- delight of Lin Bolen, who runs a separate work was satisfied with the results of the feed at 1 to improve the show's clearance six daytime Magazines that were telecast rate, which is a poor 90% at 4 p.m.). during the 1974 -75 season, which covered At 1:30, CBS comes out on top with its such topics as "Sex After Sixty," Euro- 19- year -old serial, As the World Turns pean and Japanese tourists in America and (10.6 rating, 37 share), which beats out "The Private Life of Masters and the first half -hour of NBC's Days of Our Johnson." Lives soap (8.2 rating, 31 share for the en- In addition, Mr. Grant said, CBS will do tire 60 minutes) and ABC's Let's Make a at least two more 60- minute Rona Barrett Deal (7.9 rating, 28 share). specials, featuring Miss Barrett's inter- The rest of the day, from 2 to 4:30 p.m., views with well -known show -biz people. belongs to NBC, from the second half of Burt Reynolds and James Caan are set as Days of Our Lives at 2, through The Doc- upcoming interviewees, and negotiations tors at 2:30 (8.7 rating, 32 share) and are under way with Warren Beattty and Another World at 3 (9.7 rating and 31 Jack Nicholson. For the previously aired share for the entire hour), to Somerset at special, CBS lined up Liza Minelli, Cher, oifite four (6.2 rating, 19 share). Ann -Margret and Raquel Welsh to answer lactsVie^, twe111 n CBS's long- running Procter & Gamble Miss Barrett's questions. soap operas from 2 to 3, Guiding Light NBC is planning a series of 90- minute 1ÿoPU make 11 ever (8.3 rating, 29 share) and Edge of Night First Ladies' Diaries for daytime, the first (7.4 rating, 27 share), are below the levels one, telecast last season, on Andrew Bud Grant would like to see them at, and Jackson's wife, Rachel, and the next one, he said new characters and new ideas are focusing on Martha Washington, coming in the works, particularly for Edge of up in two months. Also in October, NBC which has badly in the Night, declined will air "Barbara Walters Vistits the Royal 1 / F, 11_ TECHNOL OGYEY INC demographics. Lovers," a 90- minute European tra- 3000 Olcott St., Santa Clara, CA. ABC's two most successful game shows velogue that will be heavy on "castles and 95051 (408) 246 -6365 are lodged in the 2 to 3 p.m. time periods: royal yachts," according to Lin Bolen. Broadcasting Aug 11 1975 33 .