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Press Kit 2021 Contents Elegant Natural BORDEAUX PRESS KIT 2021 CONTENTS ELEGANT NATURAL MOODBOARD 03 BORDEAUX THE SERENE 04 VISIT & ADMIRE HISTORIC ELEGANCE 06 & CONTEMPORARY AUDACITY ENJOY PORT OF THE MOON 08 BORDEAUX, FOR THE 26 A VIBRANT CULTURAL LIFE 10 FOOD LOVERS THE CITÉ DU VIN, 12 A FESTIVE CITY 28 A SYMBOL OF BORDEAUX SUSTAINABLE TOURISM 30 FLUVIAL SUSTAINABLE COMMITMENT EXPLORE THE INTERNATIONAL WINE CAPITAL 14 STAY APPRECIATING NATURE 16 THE CITY OF 1001 NIGHTS 32 UN AIR DE BORDEAUX, 18 THE WEBZINE FOR LOCAL TRAVEL GATHER ALTERNATIVE BORDEAUX 20 BORDEAUX, INTERNATIONAL 34 GOLF DESTINATION 22 BUSINESS DESTINATION BORDEAUX, GATEWAY 24 AN EPICENTRE OF INNOVATION 36 TO THE SOUTHWEST FRANCE CALENDAR 38 PRACTICAL INFORMATION 42 Key figures Press contacts ALTERNATIVE FOODIE CULTURAL BORDEAUX 2021 Bordeaux Fête le Vin - 4 days of celebrating, tasting and Bordeaux, Die Programmierung der Bassins de Lumières learning about wine! Das größteBORDEAUX digitale Kunstzentrum IN 2021 der Welt, die Lichterbecken, The Bordeaux Fête le Vin wine festival is back for its 11th wurde im Juni 2020 eröffnet und bietet ein immersives Erleb- edition, in a format adapted to the health situation. From the Serene nis durchLes BassinsSoundeffekte de Lumières und Projektionen, im Inneren eines 17 to 20 June, the Festival will be celebrated throughout BunkersThis aus amazing dem Zweiten new venue Weltkrieg. is devoted Ab Februar to immersive werden zwei the Bordeaux metropolis with tastings and special wine-the- Go somewhere different, get a change of air, set off on BORDEAUX INTERNATIONAL CAPITAL OF WINE neue digitalAusstellungen exhibitions, angeboten: consisting „Monet, of sound Renoir...Chagall, and visual med tours, as well as numerous events in partner restaurants a voyage across the sea... Many of us have expressed The oldest and largest area in the world that produces Reise projectionsam Mittelmeer“ inside und a former Yves Klein. World War II German and shops. Two mini-villages will be created on the river such desires after the challenges of 2020! As one of fine wines, Bordeaux includes 65 appellations and covers www.bassins-lumieres.com/en/homesubmarine base. To February visitors could front, giving visitors an opportunity to meet the region’s Europe’s most popular destinations, Bordeaux is a 112,000 hectares. Hundreds of wine-producing properties, or contemplate the exhibitions «Monet, Renoir, and winegrowers, taste their wines, sample gastronomic speciali- great place to visit in 2021. châteaux, open their doors to visitors and are happy to reveal Eine großeChagall: Ausstellung Journeys around in der the Cité Mediterranean» du Vin and ties, and see exhibits by local artists, among other attractions. the secrets of how they make their wines. An opportunity to Die Cité«Yves du VinKlein, ist Infiniteein Kulturzentrum Blue». der neuen Generation, Historic tall sailing ships will be stopping at Bordeaux and A MULTIFACETED DESTINATION experience a powerful heritage and strong characters, and einzigartigwww.bassins-lumieres.com/en auf der Welt. Sie präsentiert Weinberge aus der welcoming visitors on board during the festival. Brussels is An historic city famous for its beautiful stone façades and to taste the resulting wines! ganzen Welt durch eine permanente Tour, önokulturelle the guest city for this edition, so we can also expect a few fine wines, Bordeaux has also been attracting visitors with WorkshopsA great und exhibition Ausstellungen. at the Cité Vom du 9. Vin April bis zum 29. Belgian-themed activities and surprises... Particular care its dynamic urban environment, its gastronomy and vibrant ECO-FRIENDLY BORDEAUX AugustThe steht Cité „Trinken du Vin is mita unique den Göttern“ cultural place ganz dedicatedim Zeichen der is being taken to ensure that this event is prepared in an cultural life. Bordeaux rises to the challenge of offering both Actively committed to a sustainable development approach, Mythologie:to wine von culture. der Antike It deals bis with zur mythologyStraßenkunst! in its 4th eco-responsible manner, notably through the recruitment serenity and dynamism. Bordeaux has redesigned its transportation system, giving www.laciteduvin.com/entemporary artistic exhibition: «Drinking with the of the teams involved, and the choice of service providers preference to environmentally-friendly modes of travel. gods» from 9th April to 29th August, which presents and food offerings during the Festival. Explore the historic centre of Bordeaux with its numerous around fifty antique works and three monumental www.bordeaux-fete-le-vin.com pedestrian areas and little squares linked by narrow streets. creations specially designed for the exhibition by Cross the Pont de Pierre to visit the Darwin «ecosystem» and street artists. the Parc aux Angéliques on the other side of the river. Take www.laciteduvin.com/en a walk in one of the city’s many green spaces or along the beautifully landscaped river front: Bordeaux offers a wide range of relaxing settings and opportunities for walks and bike rides. The city also has its own network of GR® hiking trails with 160 km of paths through 17 communes around Bordeaux through woods, into forests and along the banks BORDEAUX BOURG La Dordogne La Garonne of rivers, with numerous heritage sites on the way. A pleasant MÉTROPOLE AMBÈS change of scenery! MARGAUX 20km D10 BLAYE 40km PAUILLAC 40km COGNAC 100km ANGOULÊME 100km SAINT-VINCENT ROYAN 120km DE PAUL BORDEAUX, BETWEEN LAND AND OCEAN LACANAU 30km LE PIAN-MÉDOC SAINT-LOUIS CÔTE MÉDOCAINE 40km DE MONTFERRAND A10 Bordeaux is a capital city. By train, by boat, by plane, it can PAREMPUYRE SAINT-AUBIN DE MÉDOC 16 Connexion AMBARÈS be reached by all means. It is also the gateway to the whole à la Vélodyssée ET LAGRAVE LE TAILLAN of the South-West region of France, and there are some MÉDOC BLANQUEFORT BASSENS 01 CARBON charming destinations nearby with lots to see and do. Take BRUGES BLANC SAINT-MÉDARD EYSINES 02 EN JALLES LATRESNE a deep breath of sea air, breathe in the scent of the pine trees, 03 LE HAILLAN LORMONT LE BOUSCAT 05 climb the highest sand dune in Europe, taste some delicious N89 MARTIGNAS SUR JALLE 04 15 A630 06 ARTIGUES food… there are so many places to visit in Arcachon Bay, on CENON PRÈS BORDEAUX TRESSES BORDEAUX FLOIRAC the beaches of the Atlantic Ocean, the forest of the Landes 07 08 MÉRIGNAC SAINT-JEAN D’ILLAC 13 14 and the Basque Country! BOULIAC 12 PESSAC CARIGNAN TALENCE BÈGLES DE BORDEAUX 09 10 GRADIGNAN VILLENAVE 13 CESTAS CANÉJAN D’ORNON 11 A63 CADAUJAC Connexion Canal de Garonne LÉOGNAN Toulouse BASSIN D’ARCACHON 40km A62 DUNE DU PILAT 55km CAP FERRET 55km LANGON 45km 01 Parc de Majolan 07 Vieille Eglise Saint-Vincent 13 Gare Saint-Jean 02 Stade Matmut Atlantique 08 Aéroport de Bordeaux-Mérignac 14 Arkéa Arena 03 Château Lescombes 09 Zoo de Bordeaux-Pessac 15 Rocher de Palmer 04 Hippodrome du Bouscat 10 Cité Frugès-Le Corbusier 16 Marais de Montferrand 05 La Cité du Vin 11 Prieuré de Cayac 4 06 Place de la Bourse 12 Stade Chaban-Delmas 5 0 5 km NORD www.unairdebordeaux.fr VISIT & ADMIRE The "Triangle" is also known, for its luxury boutiques, elegant HISTORIC ELEGANCE & architecture, and the majestic Grand Theatre, a masterpiece designed by Victor Louis. A right turn and head for Rue Sainte FOLLOW THE GUIDE! Catherine, the longest pedestrian shopping street in Europe! To explore Bordeaux’s heritage and hidden jewels, CONTEMPORARY AUDACITY Serious shoppers need look no further. the Bordeaux tourist office offers a full range of Not far away lies old Bordeaux: the historic and trendy guided tours, by mini electric train, double-decker neighbourhood of Saint Pierre with its delicious food, outdoor bus, "tuk-tuk" open-air electric car, a variety of tables, beautiful squares and winding little streets; don’t unusual vehicles (Citroën DS and 2CV, an English forget to look up at the Bordeaux "mascarons" - wonderful taxi, or even a motorcycle side car), or simply on carved stone faces that adorn the buildings. foot. Discover Bordeaux through a wide range of The Place de la Bourse with its majestic eighteenth century traditional and themed tours. For families, there façades is popular with visitors, providing the perfect are trails and treasure hunts. Equipped with a backdrop for a Bordeaux selfie. Opposite is the Miroir d’Eau logbook, participants have fun solving riddles and ("Water Mirror") - the largest in the world - with its entertai- following clues, at their own pace, on a totally ning cycle of mist and water. independent basis. Place Pey Berland is not far away, with its three UNESCO www.visiter-bordeaux.com/en monuments: Pey Berland tower, offering magnificent views over the city, next to Saint- André cathedral, and Palais Rohan, now the City Hall. To the south, Porte Cailhau and the Grosse Cloche lead the way to Saint-Michel: this cosmopoli- tan district features spicy aromas, the lively Capucins market, and many curious shops. The outdoor cafés and bars around Place de la Victoire are the students’ favourite place to be.2 Two massive sites, the Bassins à Flot to the north (the old manufacturing district), and Euratlantique to the south (vast urban development project that covers 738 hectares spread over Bordeaux, Bègles and Floirac), are in the process of re-shaping the city’s landscape. Finally, we’ll head to the right bank, over the Pont de Pierre bridge: this leafy district includes the Botanical Garden and a waterfront park with an unforgettable view of the river and the historical façades on the opposite side. There are some surprises, too: a blue lion on Place Stalingrad, Caserne Niel, and Chaban-Delmas bridge. Bordeaux also loves contemporary architecture as demons- BORDEAUX METROPOLE CITYPASS trated by its recent constructions, the Jacques Chaban-Del- The CityPass allows you to visit most of mas bridge, la Cité du Vin (XTU architects), the Matmut Atlan- Bordeaux and its metropolitan area (museums, tic Stadium by Herzog et de Meuron, the Arkéa Arena concert monuments), to use public transport, and to Bordeaux was registered as a UNESCO World and event centre designed by Rudy Ricciotti, the MECA cultu- explore the surrounding area (Saint Emilion, Heritage Site in 2007.
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