Abatilles Water
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press pack SOURCE DES ABATILLES 157 bld de la Côte d’Argent • 33120 Arcachon • France www.sourcedesabatilles.com Press contact: Agence Hello T. +33 785 194 518 e-mail: [email protected] Maxime Castillo, professional bodyboarder Abatilles quick facts DRINK WELL, EXPORTS TO 000 000 30 COUNTRIES DRINK LOCAL 50 BOTTLES/YEAR BETWEEN SINCE x3 2013 GLASS AND 1925 2019 in Arcachon 100% recyclable employees50 The spring only draws of the volume permitted 472metres by the local authorities (1,549 feet) 38% (2018 figures) local starred 2,000 restaurants in France 17 restaurants Contents Drawing water Light Abatilles water: responsibly and pure good for everyone Water is a gift Where does it come from? La Bordelaise Our CSR policy Lovely balance • Fine eating and drinking Local & responsible Low mineral content Everyday drinking Zero nitrates Mineral content and purity guaranteed 100 years Our partners Mineral water of history science, tours Discovery - roaring twenties - 1923 & heritage The spa years - 1926 to 1964 Industrialisation - 1961 to 2013 A new breath of fresh air - since 2013 Drawing water responsibly Water is a gift 6 Our CSR policy 6 Local & responsible 7 Drawing water responsibly - page 6 Reasonable quantities: only 38% of the volume permitted Water is a gift by the local authorities Optimised bottling process to reduce energy consumption More than being an industrial mineral (40% less since 2008) water producer, the Abatilles Spring is a precious resource, part of nature’s heritage and a real gift that Fully recyclable bottles and caps, recovered we must protect accordingly. and reprocessed Every day we strive to balance the production-preservation equation. Objective to recycle 25% of all plastic by 2025 Participation in recycling PET* bottles (packaging eco-tax*) *PET = Polyethylene terephthalate Our CSR* policy Regular decrease in the weight of plastic used in our *Corporate Social Responsibility bottles and caps Abatilles continues to grow while Starting materials sourced only in France controlling its production volumes. It meets its ecological challenges Volumes produced of the glass-packaged range and makes the necessary technical multiplied by 3 between 2013 and 2019 investments for its business to thrive. Our small team of 50 people commits every day to apply our CSR policy with Our employees are motivated to protect the environment concrete and measured processes that aim to: Sorting bins for bottles, caps, plastic films, glass, • Preserve the purity of our water • Draw it in reasonable quantities cardboard and batteries in the workshop • Protect our immediate environment • Reduce our environmental footprint Research and development initiatives to seek out alternatives for plastic Drawing water responsibly - page 7 This is a long-term “ commitment to get the very best from our“ water and help people PURE, RECYCLING PET BOTTLES Our 2019 eco-tax paid for 25,000 people 40% enjoy life together. RESPONSIBLE to be able to sort their rubbish and the less energy Hervé Maudet WATER recycling of 1,347 tons of waste. since 2008 Abatilles General Manager BETWEEN x3 2013 GLASS AND 2019 SAND BOTTLES AND CAPS CLAY Local FULLY QUALITY CHECKS SAND recyclable & responsible CLAY 34 per day SANDSTONE Waste bottles, caps, films, glass, The identity of Abatilles is inherently cardboard and batteries TEAM linked to its connection with the area SAND SORTED WELL-BEING around the Bay of Arcachon and IN THE WORKSHOP the affection it has from local people. LIMESTONE Abatilles proudly asserts and demonstrates its bond with raw the brand, The spring only draws materials Bassin d’Arcachon of the volume permitted which helps define it. We are fully by the local authorities SOURCED aware of our environmental and mètres (2018 figures) 472 38% IN FRANCE societal impact, and contribute actively to local development by prioritising local partners Contributor to the region’s We prioritise local partners and stakeholders. economic development and stakeholders Light and pure Where does it come from? 9 Lovely balance 9 Low mineral content 9 Zero nitrates 9 Mineral content and purity guaranteed 10 Light and pure - page 9 Where does it Lovely balance come from? Its original underground purity and low mineral content, hailed by the The Abatilles spring was discovered Bordeaux Academy of Medicine, by drilling that took place in 1923. make Abatilles Water stand out The water is drawn from a captive and give it lovely balance due to aquifer formed during the Eocene the distribution of minerals in it. at a depth of 472 m (1,549 feet). Every drop comes from rain that falls in the Massif Central mountains, which Unique, pure water“ seeps through the ground at a speed that is great for the of 1 km every 300 years. “ Low mineral Zero nitrates As it filters through rock, sand and whole family! clay, Abatilles Water takes on different content minerals, which determine its make-up Its unique depth of 472 metres that has remained constant since 1925, (1,549 feet) acts as a natural geological and collects naturally in the aquifer. With its rate of 354 mg/l of dry barrier shielding against pollution Here in the Abatilles area by Arcachon residue, it features on the very short and nitrates. Furthermore, there is no Bay this water has been drawn and list of French waters with low mineral agricultural activity anywhere near the bottled directly for nearly 100 years. contents, because any excess minerals spring. It is one of the very few French are filtered out as it passes through the springs to declare zero nitrates*. different geological layers. *lower than the detection limit It is liked for its neutral taste and its draining and detox effects. It aids the elimination of toxins without putting stress on the body’s metabolism. Nitrates themselves are not bad for the health. The harmful effect comes when MASSIF CENTRAL they break down into nitrites, which affect the blood’s capacity to transport oxygen through the body. ABATILLES SPRING Arcachon 1 km every 300 years Light and pure - page 10 Mineral content quality tests per year IN OUR LABORATORY: every two hours, tests are carried out on samples from different and purity guaranteed points: from the aquifer, as it emerges from the well, from tanks and from bottles, etc. Reference samples are also stored in the sample library for two years , so that preservation Abatilles Water is drawn from below of the water’s quality in our bottles can be checked. with perfectly protected equipment. OFFICIAL TESTING: every month, the Regional Health Agency performs independent Its natural qualities and original purity analyses in laboratories certified by the French Ministry of Health. The Environment and as it emerges from the well undergo Hydrology Laboratory carries out analyses at the well and on the bottling line, and takes no processing or human contact until samples from bottles. you open a bottle of it! Notably its composition, which must remain stable over time, is regularly tested in-house and by the Regional Health Agency under the auspices of the French Ministry of Health. IFS Food Standard* Certified at higher level. * International certification that guarantees the safety and quality of our products. Natural mineral “ water is one of the most highly “ tested products in the food industry. 472metres (1,549 feet) Unlike Spring Water, whose composition can vary, Mineral Water must guarantee a consistent and stable mineral content. It is important to be able to tell the difference. Not all waters are the same. Drawn from a single well, a natural mineral water’s composition is Tap water comes from different distinctive in that it remains stable sources: lakes, rivers or ground water. over time and has a balanced mineral It must be filtered and disinfected with content, and requires no processing! chlorine and ozone to meet regulatory Spring water is drinkable as soon as it Added bonus: its therapeutic qualities requirements. is drawn and undergoes no treatment, (its positive effects on health) have unlike tap water. However, its mineral been recognised historically by the content is not fixed and varies over Academy of Medicine. time. Its composition offers Because of the great depth from no specific therapeutic qualities. which it is drawn, Abatilles Water has It can come from different springs a unique composition; it is balanced that are geographically far from and has zero nitrates, and this has each other. remained unchanged since 1925. It is bottled directly from the aquifer and undergoes no manipulation or processing. Abatilles water: good for everyone La Bordelaise 13 • Fine eating and drinking Everyday drinking 15 Still or fine sparkling Abatilles water: good for everyone - page 13 natural mineral water GLASS La Bordelaise For several years, premium mineral waters have become essential in the world of fine dining. Like wine, they stimulate the appetite and curiosity of consumers. Much more Many specialists, such as water sommeliers and wine connoisseurs, than just have developed growing interest in the mineral water subtleties of rare waters. Recyclable glass range: 75 cl, 50 cl and 33 cl Both still and fine sparkling Abatilles Mineral Water have introduced themselves into this category of Grand Cru Waters, thanks to: PET • Their origin and terroir. Drawn from a depth of 472 metres (1,549 feet) for nearly a century in an exceptional, protected environment not far from Bordeaux and its fine wine estates • Their unique, balanced composition with their low mineral content and zero nitrates • Their unparalleled