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Robert Henrysson Joins Avalanche Studios Board of Directors

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Robert Henrysson Joins Avalanche Studios Board of Directors Robert Henrysson, Chairman of the Board, Avalanche Studios. Photo by Glenn Lindberg. Nov 24, 2017 15:05 CET Robert Henrysson Joins Avalanche Studios Board of Directors STOCKHOLM (November 24, 2017) – Avalanche Studios is excited to welcome Robert Henrysson as its new Chairman of the Board. With a solid background in gaming, entertainment and ecommerce, Robert will support Avalanche Studios as it continues to grow its self-publishing business. - 2017 has been a great year for us, said Pim Holfve, CEO of Avalanche Studios. We launched theHunter: Call of the Wild for PC, Xbox One and PlayStation®4, and it has since far exceeded our expectations. The US and European hunting communities continue to support our realistic and ethical approach to the genre, and this time we’ve also reached a massive new player base in China. - Avalanche Studios has been a solid presence in the publisher-backed AAA space for well over a decade, and that won’t change. But we’re also in the process of taking the next big step in growing our self-published business. Having Robert Henrysson, with his vast experience across a number of relevant industries, join as Chairman of the Board will be a great help in realizing that goal. Robert Henrysson is the co-founder of Jadestone, one of the pioneers of mobile and multiplayer gaming in Sweden. The company was sold in 2012 to US game maker WMS, where Robert served as the Vice President of Business Development for gaming arm Williams Interactive until 2014. He is also the co-founder of Filimundus, a developer of top 10 children’s apps, and an investor into several gaming and ecommerce ventures. - Avalanche Studios is one of the most consistently creative and successful companies in the industry, commented Robert Henrysson. Their passion for making great games, their technical foundation, their talent and company culture are all best in class. With the success of both recent AAA-titles and the "theHunter" franchise, I’m thrilled to be brought on board. I will work to help Avalanche Studios establish an even stronger publishing business, including the development and publishing of brand new intellectual properties. About Avalanche Studios Avalanche Studios is the original creator of the award-winning Just Cause franchise (published by Square Enix) and the developer of Mad Max (published by Warner Bros. Interactive Entertainment). The studio has also created acclaimed twin stick shooter Renegade Ops (published by SEGA). As a publisher, Avalanche Studios has brought free-to-play service theHunter Classic to market and reached more than 7 million registered players across 190 countries. The theHunter franchise was expanded in 2017 to also include premium title theHunter: Call of the Wild, which was released for PC and and subsequently console platforms in 2017. Avalanche Studios, which is based in Stockholm and New York City, was founded in 2003 by Christofer Sundberg and Linus Blomberg. The studio develops games using the proprietary Apex – Avalanche Open World Engine, enabling huge open worlds filled with emergent gameplay. Learn more at www.avalanchestudios.com. Contacts Mauritz Carlström Press Contact PR & Influencer Manager, Expansive Worlds [email protected] +46(0) 7231 23 260 Jerome Ortmann Press Contact PR and Influencer Manager Systemic Reaction [email protected] Johan Hallstan Press Contact Head of PR & Communications Avalanche Studios Group [email protected].
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