Yiannis N. Krallis Director General 11/29/2007 1
CHIPITACHIPITA RussiaRussia Yiannis N. Krallis Director General 1 11/29/2007 BACKGROUNDBACKGROUND • Chipita is a Greek origin multinational Company producing and commercializing packed flour based snacks such as: croissants, cakes and bread chips with turnover in excess of 1.5 billion Euro. • Established in 1973, Chipita brands are presented in more than 35 countries with production facilities in Greece, Russia, Poland, Romania, Bulgaria, Mexico, Portugal, Egypt, the leader in all markets where present. • The main international umbrella brand is 7Days. 11/29/2007 2 COMPANYCOMPANY PROFILEPROFILE As of September 1st, 2006, Chipita merged with: ¾ DELTA, Number One in the diary industry ¾ GOODY`S, Number One in the foodservice industry, and ¾ GENERAL FROZEN FOODS “BARBA STATHIS”, Number One in the frozen food industry to establish VIVARTIA - Number One food company in Greece, ranking 35th in Europe with 35 factory units throughout 16 countries, and over 13 000 employees. 11/29/2007 3 BACKGROUNDBACKGROUND • In Russia, Chipita is a Leader of croissants under 7Days brand (with almost 80% market share), presented in main soft cakes segments. • Chipita manufactures 50 SKUs mainly croissants, cakes, pastes and salted snacks; and contracts for TANDER and DANONE. • Chipita Russia employs 750 people • Business activities: all Russia regions, • Commercial companies in: Ukraine, Byelorussia, • Exports activities: Serbia, Czech Republic, Slovakia, Poland, Hungary • Production facilities located in Saint Petersburg. 11/29/2007 4 CHIPITACHIPITALOGISTICS RUSSIARUSSIA Can one explain how a small, by the vast, Russian Geography Standards Company, can survive this Supply Chain and Logistics Marathon? We have been accused of bad service, of low deliveries ratios, we have even been de-listed from KA at times.
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