Volume: 4 Issues: 21 [June, 2019] pp. 13 -21] Journal of Islamic, Social, Economics and Development (JISED) eISSN: 0128-1755 Journal website: www.jised.com HALAL KOPITIAM CHOICES AMONG YOUNG MUSLIM CONSUMERS IN NORTHERN REGION OF PENINSULAR MALAYSIA Ismalaili Ismail1 Nik Azlina Nik Abdullah2 Syazwani Ya3 Rozihana Sheikh Zain4 Noor Asyikin Mohd Noor5 1Faculty of Business and Management, Universiti Teknologi MARA (UiTM), Perlis Branch, Malaysia, (E-mail:
[email protected]) 2Faculty of Business and Management, Universiti Teknologi MARA (UiTM), Perlis Branch, Malaysia, (E-mail:
[email protected]) 3Faculty of Business and Management, Universiti Teknologi MARA (UiTM), Perlis Branch, Malaysia, (E-mail:
[email protected]) 4Faculty of Business and Management, Universiti Teknologi MARA (UiTM), Perlis Branch, Malaysia, (E-mail:
[email protected]) 5Faculty of Business and Management, Universiti Teknologi MARA (UiTM), Perlis Branch, Malaysia, (E-mail:
[email protected]) Accepted date: 13-04-2019 Published date: 01-07-2019 To cite this document: Ismail, I., Nik Abdullah, N. A., Ya, S., Sheikh Zain, R., & Mohd Noor, N. A. (2019). Halal Kopitiam Choices among Young Muslim Consumers in Northern Region of Peninsular Malaysia. Journal of Islamic, Social, Economics and Development (JISED), 4(21), 13-21. ___________________________________________________________________________ Abstract: Recently, there is an increasing statistic towards Halal industry which 60 percent of the annual global market value is generated from Halal food business including Halal kopitiam and restaurants. Halal defined as permissible and lawful according to Quran and Sharia. In Malaysian context, food producers such as Halal kopitiam are compulsory to follow the standards set by JAKIM and Islamic law in handling their food preparation.