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June07 Frontiers.Pdf June 2007 Volume VI, Issue II www.boeing.com/frontiers THE RIGHT APPROACH Customers such as Air India make India an immensely important market for Boeing. Here’s why a unified approach will help Boeing position itself and its customers for long-term success. w Our commitment to a better future means cleaner,quieter airplanes. 9.875" Live 10.75" Trim 11.25" Bleed 11.25" Together, we share in the responsibility to than 3 litres of fuel per 100 passenger km. of CO2 per passenger km. What’s more, safeguard our environment. At Boeing, As a result it produces less than 75 grams the new 747-8 also reduces noise by 30%.* that means continually pioneering At Boeing, building cleaner, quieter technologies to produce aircraft aircraft is more than a promise. that fly cleaner, quieter and use It’s an ongoing commitment to HEATHROW less fuel. Aircraft like our new 747-8 our customers and the world. 747-400 Intercontinental. It’s designed to be 747-8 For better travel today and a 15% more fuel efficient, using less better future tomorrow. NOISE AREA REDUCED BY MORE THAN 30%. *All comparisons are to the current 747-400. This advertisement was first in a series of new 747-8 Intercontinental ads running in support of key airplane sales campaigns in the United Kingdom. The ads highlight the model’s advanced features, many of which were pioneered by the 787 Dreamliner. In addition to communicating the 747-8’s improved environmental performance, the ads also reaffirm the company’s commitment to a cleaner world. The campaign began running in late April in U.K. news outlets. 7.375" Live 8.375" Trim 8.875" Bleed Scale: 1.0" = 1" Job Number: BOEG_BCAG_747_4960M_B Approved Client: Boeing Product: Integrated Defense Systems Date/Initials Date: 5/21/07 GCD: P. Serchuk file Name: BOEG_BCAG_747_4960M_B Creative Director: P. Serchuk Output printed at: 100% Art Director: P. Dekoninck Fonts: Helvetica (Bold), Helvetica (Plain), LI Helvetica Light Oblique Copy Writer: P. Serchuk Media: Frontiers Magazine Print Producer: Space/Color: Full Page–4/Color–Bleed Account Executive: D. McAuliffe 3C 50K Live: 7.375 in. x 9.875 in. Client: Boeing 50C 4C 41M Trim: 8.375 in. x 10.75 in. Proof Reader: 41Y Bleed: 8.875 in. x 11.25 in. Legal: Production Artist: D.Seymour Traffic Manager: Jenny Wu 0 25 50 75 100 Digital Artist: Art Buyer: Vendor: Schawk PUBLICATION NOTE: Guideline for general identification only. Do not use as insertion order. Material for this insertion is to be examined carefully upon receipt. If it is deficient or does not comply with your requirements, please contact: Print Production at 310-601-1493. Frontline Communications Partners 1880 Century Park East, Suite 1011, Los Angeles, CA 90067 Client - FRONTLINE Job # - 05038 Ver. - AD01 Cyan Magenta Yellow Black Live Trim Bleed 4 % C y a n 2 5 % C y a n 5 0 % C y a n 7 5 % C y a n 1 0 0 % C y a n 4 % M a g 2 5 % M a g 5 0 % M a g 7 5 % M a g 1 0 0 % M a g 4 % Y e l o 2 5 % Y e l o 5 0 % Y e l o 7 5 % Y e l o 1 0 0 % Y e l o 4 % B l k 4 % C y a n 2 5 % B l k 2 5 % C y a n 5 0 % B l k 5 0 % C y a n 7 5 % B l k 7 5 % C y a n 1 0 0 % B l k 3 % M a g 1 9 % M a g 4 0 % M a g 6 4 % M a g 3 % Y e l o 1 9 % Y e l o 4 0 % Y e l o 6 4 % Y e l o June 2007 Volume VI, Issue II ON THE COVER: An Air India 777-200LR jetliner in the airline’s new livery. Air India will use its forthcoming 777s and 787s for nonstop service from India to distant destinations, including those in the United States. Boeing graphic I ©ISTOCKPHOTO.COM/VEN COVER STORY ONE, FOR ALL 12 Forecasts call for India to be one of the world’s most active markets for both jetliners and defense products. Boeing’s strategy for long-term success in India calls for the company to emphasize a unified approach to an even greater degree than it has elsewhere. In 1967, Boeing opened a facility in Everett, Wash., to THIS RUN’S 32 support manufacturing of the 747 jetliner. Forty years FEATURE later, Everett is the home of four successful airplane programs INCREDIBLE and is the workplace for more than 25,000 Boeing employees. STORY BOEING FRONTIERS June 2007 3 A U.S. Navy F/A-18E Super Hornet, assigned to the “Top Hatters” of Strike Fighter Squadron 14, launch- 20 es off the flight deck of nuclear-powered aircraft carrier USS Nimitz. PPRENTICE JOHN SCORZA A T SEAMAN S NICATION SPECIALI NICATION U OMM C SS A M Y PHOTO BY V A N U.S. BUSINESS UNITS ABL’s big night The Airborne Laser recently met a major milestone 24 when it recorded its first in-flight firing of one of A force today, and tomorrow its lasers at a test target. Here’s a look at what transpired on The Super Hornet fighter aircraft offers more than this important day. After an intense teamwide effort to get 20 just immediate capabilities for warfighters today. to this point, would the team’s work be validated? Because the program has emphasized staying in tune with forthcoming warfighting needs, new capabilities are incor- porated into aircraft—whether in service or in the assembly A project that’s spot on process—as soon as these capabilities are ready. What makes the Advanced Tactical Laser spe- 26 cial? For starters, this airborne weapon will track a moving target miles away and direct withering light Where perfection matters and heat at it. What’s more, it represents people work- The proper and safe operation of the International ing together, as Boeing reached across the enterprise for 23 Space Station, flying far above the earth, requires components, engineering, system-analysis, fabrication and that the spacecraft’s many systems operate flawlessly. systems-integration resources to create the ATL. Boeing engineers help meet this critical need by writing the millions of lines of software code that run on computers across the ISS. 6 Letters 8 Historical Perspective 37 Focus on Finance 41 Around Boeing INSIDE 7 Notebook 10 New and Notable 38 Milestones 42 Spotlight 4 June 2007 BOEING FRONTIERS June 2007 Volume VI, Issue II 787 Dreamliner work continues at the program’s supplier partners—including Spirit AeroSystems, 28 which is responsible for the nose section. The 787 program is working toward a major milestone in July: the rollout of the first airplane. S TEM S EROSY A Y OF SPIRIT S RTE U HOTO CO P Keep rollin’ on Employees on the 787 team at Boeing and 28 its supplier partners are working diligently toward a July 8 milestone. On that date—which is 07/08/07 in the United States—the 787 Dreamliner will roll out of the factory in Everett, Wash. That event marks the next step toward the 787 and Boeing providing improvements in passenger comfort, eco- nomic performance and environmental stewardship. FOCUS ON FINANCE Facilitating connections Tracey Gilbert, a St. Louis–based estimating 36 and pricing specialist in Integrated Defense Systems’ Support Systems organization, created soft- ware tools that help internal programs integrate data Tracey Gilbert (left) and Estimating teammate and systems. These tools ultimately improve estimating Todd Bond review two software tools she accuracy and streamline the bidding process to better 36 developed that help internal programs serve Boeing’s customers. integrate data and systems. PETER GEORGE PHOTO BOEING FRONTIERS June 2007 5 n LETTERS “I truly enjoy [Frontiers] CALENDAR OF EVENTS Publisher: Tom Downey and read it cover to cover.” Editorial director: Jo Anne Davis —Frank Bacci, University Place, Wash. June 11: 2007 Boeing Human Modeling Symposium. Renton, EDITORIAL TEAM Wash. See http://human-mod- Editor: eling.web.boeing.com on the Paul Proctor: (312) 544-2938 Boeing intranet. This event Managing editor: Having been in the precedes the 2007 Society of Junu Kim: (312) 544-2939 business of technology Automotive Engineers Digital Designer: application for Boeing’s Human Modeling for Design Heather Dubinskas: (312) 544-2118 Rotorcraft products for and Engineering Conference Commercial Airplanes editor: many years, I have seen (June 12–14 in Seattle). Dick Schleh: (206) 766-2124 countless examples of June 18–24: Paris Air Show. Integrated Defense Systems editor: our ability to design and Paris. See www.paris-air- Diane Stratman: (562) 797-1443 build highly energy ef- show.com Engineering, Operations and ficient and cost-effective June 24–28: 17th Annual Sym- Technology editor: systems. Inevitably, air- William Cole: (314) 232-2186 posium of the International craft, satellites, ground Council on Systems Engineer- Shared Services editor: systems—indeed, most Mick Boroughs: (206) 919-7584 ing. San Diego. See www. of the major systems we incose.org/symp2007 Copy editor: build as a company—are Walter Polt: (312) 544-2954 Aug. 6–9: Unmanned Systems great because they make North America 2007. Wash- CONTRIBUTING EDITORS effective use of limited ington, D.C. See www.auvsi. Boeing Capital Corp.: energy sources. org/symposium Donna Mikov: (425) 965-4057 Thus, I believe that Aug. 11–14: 2007 Air Carriers if we are seeking new ONLINE PRODUCTION Purchasing Conference.
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