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How One Company Is Selling Dreams

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How One Company Is Selling Dreams How One Company Is Selling Dreams China Intercontinental Press (and Dish Soap) Follow Us on Advertising Hotline WeChat Now 城市漫步珠 in China 国内统一刊号: 三角英文版 that's guangzhou that's shenzhen CN 11-5234/GO NOVEMBER 2017 11月份 that’s PRD 《城市漫步》珠江三角洲 英文月刊 主管单位 : 中华人民共和国国务院新闻办公室 Supervised by the State Council Information Office of the People's Republic of China 主办单位 : 五洲传播出版社 地址 : 北京西城月坛北街 26 号恒华国际商务中心南楼 11 层文化交流中心 11th Floor South Building, Henghua lnternational Business Center, 26 Yuetan North Street, Xicheng District, Beijing http://www.cicc.org.cn 社长 President: 陈陆军 Chen Lujun 期刊部负责人 Supervisor of Magazine Department: 邓锦辉 Deng Jinhui 编辑 Editor: 朱莉莉 Zhu Lili 发行 Circulation: 李若琳 Li Ruolin Editor in Chief Jocelyn Richards Shenzhen Editor Sky Thomas Gidge Senior Digital Editor Matthew Bossons Shenzhen Digital Editor Bailey Hu Senior Staff Writer Tristin Zhang National Arts Editor Erica Martin Contributors Gary Bailer, Ariana Crisafulli, Lena Gidwani, Dr. Adam Koh, Mia Li, Noelle Mateer, Dominic Ngai, Adam Robbins, Wilson Tong HK FOCUS MEDIA Shanghai (Head Office) 上海和舟广告有限公司 上海市蒙自路 169 号智造局 2 号楼 305-306 室 邮政编码 : 200023 Room 305-306, Building 2, No.169 Mengzi Lu, Shanghai 200023 电话 : 传真 : Guangzhou 上海和舟广告有限公司广州分公司 广州市麓苑路 42 号大院 2 号楼 610 室 邮政编码 : 510095 Rm 610, No. 2 Building, Area 42, Luyuan Lu, Guangzhou 510095 电话 : 020-8358 6125 传真 : 020-8357 3859 - 816 Shenzhen 深圳联络处 深圳市福田区彩田路星河世纪大厦 C1-1303 C1-1303, Galaxy Century Building, Caitian Lu, Futian District, Shenzhen 电话 : 0755-8623 3220 传真 : 0755-6406 8538 Beijing 北京联络处 北京市东城区东直门外大街 48 号东方银座 C 座 G9 室 邮政编码 : 100027 9G, Block C, Ginza Mall, No. 48 Dongzhimen Wai Dajie, Dongcheng District, Beijing, 100027 电话 : 010-8447 7002 传真 : 010-8447 6455 General Manager Henry Zeng Operations Manager Rachel Tong Accountant Annie Qi Production Supervisor Jack Lin Designer Felix Chen Sales Managers Celia Yu, Justin Lu Senior Account Executive Shumin Li Account Executives Wesley Zhang, Nicole Tang, Annie Li, Tia Weng Sales Assistant Sunnie Lü Event Manager Valentina Latorraca Senior Marketing Executive Fish Lin Marketing Executive Peggy Ni Distribution Luo Zhi, He Wei Wen National Operation CEO Leo Zhou Head of Communication Ned Kelly Head of Digital Vickie Guo HR/Admin Director Penny Li Financial Manager Laura Lu Digital Content Manager Bridget O'Donnell Digital Miller Yue, Amanda Bao, Orange Wang, Yu Sun, Elsa yang, Jimmy Mi General enquiries and switchboard (020) 8358 6125 [email protected] Editorial (020) 8358 9847 ext 808 [email protected] Sales (Guangzhou) (020) 8358 9847 ext 802 [email protected] (Shenzhen) (0755) 8623 3210 ext 801 Distribution/Subscription (020) 8358 7749 ext 828 Listings & Events (Guangzhou) (020) 8358 9847 ext 808. (Shenzhen) (0755) 8623 3220 Web & IT (021) 5238 5459 Fax (020) 8363 3759 ext. 816 www.thatsmags.com 广告经营许可证 : 京海工商厂字第 8069 号 法律大部 : 大成律师事务所 魏君贤律师 Distribution Legal advisor: Wei Junxian, Dacheng Law Firm across the 国际标准刊号 : ISSN 1672-8041 国内统一刊号 : CN 11-5233/GO Pearl River ： Delta: 63,000 定价 : 25.00 元 邮发代号 46-193 copies 如发现印刷装订问题 , 请与广州白云天马印刷厂联系 部分非卖品 , 仅限赠阅 2 | SZ | NOVEMBER 2017 | WWW.THATSMAGS.COM WIN Editor's Note NOVEMBER 2017 - “Freedom.” “Reward.” “Family.” “Hope.” Four words flash across the wrapa - round screen at a theater inside Guangzhou’s four-story Amway Experience Center – the newest and most high-tech in all of Asia, according to our spir ited guide. “These are the pillars of a happy life,” he tells us as we exit the We're giving away tickets to some theater to continue our tour of Amway’s endless product lines. Leading us is a Cantonese man in his mid-50s who has spent the last 13 years working at of the very best events in the Pearl Amway, an American multi-level marketing company founded in 1959. “We River Delta, alongside a host of free believe business is inextricably tied to relationships,” he proclaims. “Love is meals and other goodies. Follow our at the heart of it all.” official WeChat feeds and sign up - Well, maybe. But there’s something else at the heart of the ‘American for our weekly newsletter for your Way’ – the US Republican Party – and we’d set out to discover how a com chance to win major prizes! To stay pany once described as a “legal pyramid scheme” has managed to survive in up to date, visit www.thatsmags. China despite recent crackdowns on MLMs. Told in depth by our Beijing Chief com or scan the QR codes below and Editor Noelle Mateer on page 38, it’s a fascinating story that explores why so follow our WeChat accounts. many Chinese tend to fall for Amway’s best product: hope. Elsewhere in the magazine, we look at the history of China’s ‘little fresh meat’ – those beautiful male superstars adored for their soft, almost feminine - appearance (p12); round up the best destinations in Asia to celebrate New - Year’s Eve (p20); talk with the Western filmmakers behind a new documen tary on China’s biggest rock star, Wang Feng (p32); and introduce three con ThatsGuangzhou venience store cocktails to try the next time you’re in a 7-11 (p60). November is the month we hold our annual That’s PRD Food and Drink Awards, so remember to vote for your favorite F&B establishments and book your tickets to the awards night through our official WeChat accounts before they sell out! ThatsShenzhen Have a wonderful autumn. Hourly updates on news, current affairs and general weirdness from around the PRD and China. FOLLOW US ON SOCIAL MEDIA Editor-in-Chief Jocelyn Richards facebook.com/ThatsPRD twitter.com/ThatsPRD youtube.com/thatsonline #THATSPRD 4 | SZ | NOVEMBER 2017 | WWW.THATSMAGS.COM WWW.THATSMAGS.COM | NOVEMBER 2017 | SZ | 5 8 CITY 38 COVER STORY THE AMERICAN WAY 10 BEHIND THE How one company is selling dreams (and dish soap) in China. CONCRETE Shenzhen Stock Exchange. 12 THE SOFT SPOT From 'fragile scholar' to 'little fresh meat.' 18 LIFE & STYLE 46 COMMUNITY 19 DAYTRIPPER Our go-to swimming spot in Guangzhou. 26 PRD WEARABOUTS The best in South China street style. 68 EVENTS 28 ARTS SZ 29 PAUL VAN DYK The Grammy award- winning DJ returns to China. NOV 30 30 COMING TO A THEATER TeamLab Exhibition NEAR YOU Murder on the Orient MO Express. DEC 4 2017 Macau International 56 EAT & Marathon DRINK HK 62 LES 5 CHEF’S MIZNON Pita pretender? 66 MEN’S CLUB Gatsby calling. NOV 26 Moon-Looking Dog and I Saw the Elephant THE WRAP 6 | SZ | NOVEMBER 2017 | WWW.THATSMAGS.COM CITY #Instagood The Guangzhou photographer paying tribute to Zaha Hadid, p10 Behind the Concrete Chinese Urban Dictionary P10 P11 8 | SZ | NOVEMBER 2017 | WWW.THATSMAGS.COM MAN ON THE STREET ROADSIDE TIEMO Onscreen Protection By Sky Thomas Gidge THE DIRTY DETAILS tiemo On a recent Monday night, Chuan Ran to rent a space in a Shenzhen neighborhood Monthly salary: proves himself resourceful. A middle- where is regulated. Days per week: RMB3,000 aged woman is hesitating – will the Ran’s workday starts around 3pm and phone cases Ran sells really fit her friend’s lasts until about 11pm when business slows. Hours per day: 7 iPhone? When not hawking his wares, Ran sits behind 10 Ran spots us standing near his small, his laptop watching Chinese television shows,- tent-based shop and borrows my phone surrounded on three sides with a rainbow Man on the Street is a monthly feature where we talk – slipping it from case to snug-fitting case of phone cases and other goods, most pur to someone doing an everyday job to gain insight into the lives of ordinary Chinese people. until the woman settles on a mauve number, chased wholesale at an electronics market a bedazzled with a sparkling angel wing. My 10-minute ride away. tiemo phone comes back. tiemo So it’s a surprise when Ran says sales are Ran is a low-level phone accessory not a big moneymaker for him – , he seller and provider of the tiemo service, reads as tells us, are what people really pay for. the sign hanging above the tent-opening advertises. Directly translated, ‘stick to membrane.’ Rather than street-side biology, the service is a blast of compressed air to clean a phone’s screen before a screen protector is deftly applied – a vexing task for most of us, but performed at ad hoctiemo stations oper- across China for around RMB10. Many – or most – street-side ate with the ebb of city management, setting up in underpasses or on footbridges and ready to pack up their foldout tables and knock off phone cables when local ‘enforcers’ get wise. - But in a country obsessed with coveringtiemo everything from hotel tables to home com puters in protective foil, demand for outweighs the risk of doing business. - Ran is a step above that – though he eludes to a time when things were not so ‘or derly’ – now paying about RMB1,500 monthly WWW.THATSMAGS.COM | NOVEMBER 2017 | SZ | 9 THE BUZZ RANDOM NUMBER CITY SNAPSHOT Tribute to Hadid 5 When he’s not out capturing artsy coffee shop portraits,- Wilson Tong is rubbing … the number of ostriches that escaped - shoulders with interna from a farm in Foshan last month, running tional stars as one of the an impressive 50 kilometers down a high official photographers at the way before they were caught. Perhaps Guangzhou Opera House. He surprisingly (perhaps not), the incident says his job allows him “to marked the second time ostriches have capture the beauty of Zaha caused havoc on a Foshan road. In May Hadid's masterpiece from 2016, two birds ran side-by-side through different angles,” in all kinds morning traffic, causing fowl delays.
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