4TH FOKUS MEDIA WEB SYMPOSIUM
SCREENS, SCREENS, SCREENS — MULTISCREEN MOVES MAINSTREAM MAY 8–9, 2014 INDEX
Welcome ...... 03 FOKUS Lab Tour ...... 13
Day 1 Tutorials ...... 04 Exhibition ...... 16
Day 1 Workshops ...... 06 Information for Participants ...... 22
Day 2 Conference ...... 08 Floor Plan ...... 23
SmartTV Lounge ...... 11 #Short program overview on backside of booklet
Sponsors
Supporters
PARTNER OF: WORDS FROM Foto THE CHAIRS
Dear FOKUS Family and Friends, Ladies and Gentlemen
We are proud to welcome you to the 4th FOKUS Media Web We are pleased to welcome experts from all over the world to Symposium on May 8-9, 2014. The fourth symposium will build present latest developments and updates. The event will take on the success of previous FOKUS workshops and will address place over two-days, offering tutorials, workshops and a social applications, content and technologies for a multiscreen world. event on day one and a full day conference on day two. “Screens, screens, screens – Multiscreen moves Mainstream" Newest products and prototypes from sponsors, partners and is the motto of the entire symposium as it is for the demo and demos by Fraunhofer FOKUS will be shown in the exhibition exhibition slots. area and during the Lab Tours on both days. The agenda lists around 45 presentations for the two days given by experts “Multiscreen” is certainly one of the hottest keywords this from all over the world on the hottest topics in broadband- year. It is not just Phones that are Smart and Connected; broadcast convergence and multi-screen service provision. Tablets, Connected Cars, Smart TVs and Smart Watches are all on the rise. Convergence is coming. This convergence is not This event will be of great interest to international experts in just technical, but represents a convergence and change of web and media technologies who are seeking and exchanging industries. The Internet has already been revolutionizing the the latest technical information and hands on experience of Media industry. The new technologies do not only disrupt the multiscreen content and applications. traditional markets with new content delivery models (such as broadband vs. broadcast), but are also the driving force behind We hope you will enjoy the 4th FOKUS Media Web Symposium the evolution of the consumer electronics landscape, where 2014 and wish you very interesting and fruitful two days. new features such as VoD, shift TV, and mobile consumption are offered to consumers. This powerful mix of revolutionary Sincerely yours, and evolutionary forces is now starting to impact us ubiqui- Dr. Stephan Steglich & Dr. Stefan Arbanowski tously in any area of our life. and the entire FOKUS team 3 DAY 1, THURSDAY — MAY 8, 2014
8:30 – 10:00 Registration & Welcome Coffee
10:00 – 12:30 Session 1 TUTORIAL 1 & 2
Tutorial 1: Auditorium 1 Tutorial 2: Auditorium 2 Internet Delivered Media Multi-Screen Technologies & Standards Stefan Arbanowski, Stephan Steglich & Stefan Pham & Stefan Kaiser Louay Bassbouss
Coffee break: 11:00 – 11:30
12:30 – 13:30 LUNCH BREAK – NETWORKING, EXHIBITION & DEMOS
13:30 – 18:00 Session 2 WORKSHOP 1 & 2
Workshop 1: Auditorium 1 Workshop 2: Auditorium 2 Smart TV - what is next? Multi-Screen Challenges and Best Practices Chair: Stefan Arbanowski Chair: Stephan Steglich
4 19:00 SOCIAL EVENT @ HOHMANN'S
Conference guests who have registered for the Social Event are invited to get to know each other at the social event at Hohmann's Location. There is no dress code, and casual wear is welcome. Join our golf competition and enjoy delicious cocktails. Our shuttle service departs at 18:15 in front of the Fraunhofer FOKUS Building. See page 23 for further details.
5 13:30 – 18:00 Workshop 1 SMART TV – WHAT IS NEXT?
Auditorium 1 HbbTV is all about... Giuseppe Pascale, Product Manager, Opera Software
The Virtual Set-Top-Box: Paradigm Shift in TV Service & UI Generation Oliver Friedrich, Senior Expert New Media, Deutsche Telekom
ZDFmediathek: The Olympic Challenge Jochen Schmidt, Senior Engineer, ZDF Home networking for flexible use of resources in Sat distribution systems Michael Heisenberg, Senior Manager Kathrein-Werke KG
Coffee break 14:50 – 15:20 Television Experience beyond Smart TV Rudolf Eyberg, Director, Panasonic AVC Development Centre Personalization that makes a difference Adolf Proidl, CEO, XroadMedia Futura of TV Ads – non-linerar advertizement on all devices Ned Wiley, Consultant Real estate market goes TV Christian Henk, Vice President, ImmobilienScout24 GmbH Coffee break 16:40 – 17:10 Insert your ad here – Challenges and technologies for ad insertion in the multimedia age Alexander Adolf, Technology Consultant, Condition-ALPHA Digital Broadcast Technology Consulting
Do’s and dont’s – what makes a TV App a good app Rachel Mischke, Senior Product Manager, TeraVolt GmbH DO IT YOURSELF – Develop SmartTV/HbbTV apps without programming skills Dennis Beste, CEO, nexx.tv GmbH End of Workshop 18:00 Social Event 19:00
6 13:30 – 18:00 Workshop 2 MULTI-SCREEN CHALLENGES AND BEST PRACTICES
Auditorium 2 Multi-Screen on any Network(s) Jean-Claude Dufourd, Directeur d'études, Télécom ParisTech Social networks of people, devices and programmes as a basis for multiscreen experiences Dave Raggett, W3C Fellow, W3C
Web-based multi screen experience vs. security & privacy needs: Dilemma and means to escape it Martin Kurze, Director Research & Innovation, Deutsche Telekom Innovations Labs
Mobile First – The Changing Game of Online User Experience in a Multi Device World Dirk Bartels, Head of Product Management, idealo
Coffee break 14:50 – 15:20 Second Screen Framework Stefan Schneiders, Manager Sales and Marketing, Institut für Rundfunktechnik (IRT)
Multi-Screen for the Web - Update on Presentation API Dominik Röttsches, Senior Software Engineer, Intel’s Open Source Technology Center
PARS: A Multiscreen Web Application Platform Dong-Young Lee, Senior Research Engineer, LG Electronics Inc. Coffee break 16:40 – 17:10 Cooperating multi-devices for the customized content usage Kiyoshi Tanaka, Supervisor at Service Harmonization Project, NTT Non-proprietary multi screen applications: Seamlessly integrating phones and TVs using open technologies Nick Allott, CEO, NquiringMinds
Leveraging the Web as the Multichannel Platform End of Workshop 18:00 Hermann Lichte, Director Innovation Management, net mobile AG Social Event 19:00
7 DAY 2, FRIDAY — MAY 9, 2014
8:30 – 9:30 Registration & Welcome Coffee
9:30 – 9:45 Session 1 WELCOME AND OPENING – "FUTURE MEDIA WEB"
Auditorium Opening by Conference Chairs Stefan Arbanowski & Stephan Steglich
9:45 – 10:45 Session 2 SMARTER TV – WHERE WE ARE, WHERE DO WE GO FROM HERE?
The Media Big Bang & why the future TV should NOT be Smart Gil Rosen, Vice President New Media Telekom Innovation Labs, Deutsche Telekom AG Easy creation & distribution of Interactive TV Advertisements and Content Giuseppe Pascale, Product Manager, Opera Software
webOS: A Web-based Smart TV Platform Dong-Young Lee, Senior Research Engineer, LG Electronics Inc.
Multi Device TV Experience from 6'' to 60'' Tilman Buchner, Chief Technology and Innovation Officer (CTIO) Seven Ventures / ProSiebenSat.1 AG
10:45 – 11:15 Coffee break – Networking, Exhibition & Demos
11:15 – 12:15 Session 3 STANDARDS UPDATE & PANEL
Current status and future work of relevant standardisation bodies: HbbTV, W3C, DASH IF, DVB, 3GPP, MPEG Klaus Illgner-Fehns, Managing Director, Institut für Rundfunktechnik (IRT) Philipp Hoschka, Deputy Director, W3C Thomas Stockhammer, Consultant for Technical Standards, Qualcomm
8 12:30 – 13:30 LUNCH BREAK – NETWORKING, EXHIBITION & DEMOS
13:30 – 14:15 Session 4 KEYNOTE
Internet Delivered Media: How trends, technology and standards are shaping the future of entertainment Chris Santini, Director of Strategy and Business Planning, Microsoft
14:15 – 15:15 Session 5 STREAMING MEDIA - DELIVERY AND PROTECTION
The Evolving Security Landscape: Preparing for the UHD Revolution Steve Oetegenn, President, Verimatrix
Challenges for Large-scale Content Delivery Networks Stuart Cleary, Product Director of Digital Media, Akamai Delivery Optimizations for DASH-based Mobile Video Streaming Thomas Stockhammer, Consultant for Technical Standards, Qualcomm
OTT Video Delivery Julian Hens, Director Business Development B2B TV Solutions, Zattoo 15:15 – 15:45 Coffee break – Networking, Exhibition & Demos
15:45 – 16:45 Session 6 SEARCHING, FINDING, RECOMMENDING CONTENT
Multiscreen Content Kazuhiko Kushima, Senior Vice President of Service Innovation Laboratory Group, Nippon Telegraph and Telephone Corporation (NTT)
Solving the Video Burden of Choice: Personalization based on Existing Data Marcel Düe, CEO & Co-Founder, Tweek
multithek: a HbbTV based interactive content portal Steffen Brauer, Expert Sales Manager, MEDIA BROADCAST Perfecting the Personalization of Digital Entertainment Leander Carell, Managing Director Rovi, Corp. 9 16:45 – 17:45 Session 7 MONETIZING DIGITAL MEDIA
It’s like TV? Multiscreen Video Advertising – its impact and challenges on shifting TV–budgets into digital Oliver Vesper, Managing Director, smartclip
Media eCommerce Solutions (challenges, business opportunities, etc) Harald Behnke, Industry Director Media & Entertainment, Oracle
How to survive in media business today? The OPEN tolino approach! Markus Willner, Senior Expert New Media, T-Systems
Lessons Learned from Tumblr Antonio Pavolini, Business Analyst for Digital Media, Telecom Italia
17:45 – 18:00 Farewell & Demos
10 SMART TV LOUNGE
Go for a test drive and explore the newest SmartTV Applications, Electronic Program Guides (EPGs), HbbTV offerings and many more. Get the latest insights in the newest developments and technical capabilities. Explore the newest SmartTV Applications in our SmartTV Lounge during the event. Enjoy an interactive experience with the newest LG SmartTVs with integrated WebOS.
Our SmartTV Lounge provides a platform for technical experiences and discussions with our experts. Come in and explore it at our exhibition area.
Meeting Catering Smart TV Point Lounge Lab Tour Check-In Cloakroom
Catering Exhib. Exhibition Exhibition
11 DEMONSTRATIONS OVERVIEW
Lab Tour FOKUS DEMONSTRATIONS
Demo 1 FAMIUM Multiscreen Demo 2 FAMIUM DASH on Video Wall Demo 3 FAMIUM DRM Demo 4 Hands on e2e DASH and DRM
Ground Floor EXHIBITION
Microsoft Internet Delivered Media NTT Multi-Device Browsing MEDIA BROADCAST multithek Oracle Media Commerce with MPEG DASH LG Electronics PARS: A Multiscreen Web App Platform net-mobile Nanooq ImmobilienScout 24 Smart-TV Application BitTubes Interactive Video FIcontent Cutting edge ICT platforms Fraunhofer FOKUS Live DASH transcoding Fraunhofer FOKUS Recommendation as a Service
12 LAB TOUR — FOKUS DEMONSTRATIONS
“Screens, screens, screens" is the motto of the Lab Tour as it is for the entire symposium. During all coffee breaks you have the opportunity to experience the latest R&D results of the FOKUS competence centre Future Applications and Media (FAME). We offer 30 minutes tours to our Future Applications and Media Lab and TV Lab where you can see how we develop and test new software components in concert with state-of-the-art client and server infrastructure. Join our Lab Tour and take a look behind the scenes. During the workshops and conference you can visit all demonstrations in the following breaks:
Day 1, May 8 Day 2, May 9 12:30 – 13:30 10:45 – 11:15 14:50 – 15:20 12:15 – 13:30 16:40 – 17:10 15:15 – 15:45 18:00 until closing
For more information on our demonstrations please visit: http://s.fhg.de/mwsdemo
Find the exhibits of our sponsors at: http://s.fhg.de/exhib
13 LAB TOUR — FOKUS DEMONSTRATIONS
Demo 1 Demo 2 FAMIUM Multiscreen FAMIUM DASH on Video Wall
TV sets and companion devices (e.g, smartphones, tablets, Dynamic Adaptive Streaming over HTTP (MPEG-DASH) is the watches etc.) have rised above their original purpose and are upcoming streaming standard for the Web and will harmonize now playing together an important role in multi-screen Internet based video delivery among various end systems. Our context. Also TVs and companion devices are used at the FAMIUM.wall solution uses DASH to stream one videos to same time quite often especially in home environments. many clients keeping the playback completely synchronized FAMIUM Multiscreen provides technologies to connect between all screens. We demonstrate to stream a 4k video multiple screens together so that applications can make use of - split in four or nine HD videos - playing synchronously across and interact directly with all accessible screens. As a result, the sceens. applications can provide a better user experience and create a richer content presentation to the user: your TV informs you about available additional content to the TV program you are just watching. A specific notification is sent to your mobile or tablet automatically and you can access the content just by clicking on the notification. This is possible using HbbTV on TV and FAMIUM.browser on your mobile device conforming W3C standard: Webscreens.
14 LAB TOUR — FOKUS DEMONSTRATIONS
Demo 3 Demo 4 FAMIUM DRM FAMIUM Hands on e2e DASH and DRM
Commercial solutions for playing protected content in a During this demonstration we introduce our tool chain for browser require a plug-in. DASH and DRM media creation and streaming. The Until now we demonstrate a solution which is based on the demonstration features video capturing followed by DASH upcoming W3C standards Media Source Extensions (MSE) and conversion / segmentation and protection by PlayReady Encrypted Media Extensions (EME). The FAMIUM.browser Microsoft DRM. You will see how to operate our tools to which supports these standards is playing back Microsoft create PlayReady protected DASH content to be streamed by PlayReady DRM-protected videos. The demonstration also an HTTP-Server. It offers benefits for the consumption by visualises the process of key exchange and decryption State-of-the-art mobile and fixed devices. between browser, CDM and CDMI. The CDMI is an open interface for accessing a platform DRM Content Decryption Module (CDM) and is not specific to PlayReady, Microsoft’s DRM. It can be used by a User-agent to expose CDM functionality as specified by the W3C HTML Encrypted Media Extensions without licensing DRM technology.
15 EXHIBITION
Content DB Unify the management Web Server JavaScript HTML5 web content and client devices HTML CSS
Divide HTML5 into elements Intermediate Processig Device DB and assign them Mechanism
Move and copy Exchange messages component with client devices
Microsoft NTT DASH content protection with PlayReady HTML5 for Multiscreen VoD and Live TV premium content to Windows, Android and iOS devices, using MPEG-DASH We propose a technology to divide/allocate web content elements among devices in accordance with user situation Driving DASH industry adoption for VoD and Live TV premium changes. The demo will show you how the elements are freely content protection: Starting from Common Encryption applied transferred among smartphones, tablet devices, and television to MPEG-DASH we are able to playback streamed content in sets when user situations are changed. Users can configure the browser without plugins via W3C Media Source Extensions their systems in a „My Style“ manner that suits their and Encrypted Media Extensions and offer an HTML5 integra- preferences and the devices they want to use. tion via EME and MSE. The Microsoft’s open specification of a Sharing disaster information under Internet disconnection: Content Decryption Module Interface (CDMi) enables abstrac- To support evacuation centers without Internet access due to tion of the EME to the DRM system on platform level in an a disaster, our multiscreen collaboration realizes resilient interoperable way. This demo showcases the reference information sharing that allows evacuees to share disaster implementation of the CDMi together with the Microsoft information among devises with a HTML5 browser by PlayReady DRM to playback DRM-protected media content on connecting to a local Wi-Fi router and launching the browser. a set top box-like Unix environment using a Chromium browser The demo system shares information among the centers with an integrated PlayReady CDM. through the movement of people.
16 EXHIBITION
MEDIA BROADCAST Oracle multithek Media & Entertainment The hybrid portal – an innovative platform for HbbTV Media Commerce with MPEG DASH Prototyping, Validation and Demo The Oracle Media Commerce is shifting the complexity from multithek combines broadcast and broadband. The hybrid IT, moving it out of the enterprise by engineering hardware approach by MEDIA BROADCAST enables OTT-programs and and software to work together – in the cloud and in the data services complimentary to the DTT offering. The HbbTV-based center. portal is shown as a separate channel on the TV set. Broadcast The Oracle Media Commerce solution enables personalized, and IP contents are presented in a truly seamless way: by content-led commerce, totally-flexible transactions and listing the portal and additional IP-based linear programs in seamless customer journeys. This includes the integration with the EPG. The user selects both broadcast and IP channels via Fraunhofer MPEG DASH streaming solutions. the channel buttons on the remote. Navigation on the portal Learn more about Oracle Media & Entertainment solutions at is based on the 5-button principle – guiding the user and oracle.com/goto/media offering OTT content without overloading.
17 EXHIBITION
LG Electronics net-mobile PARS Nanooq A Multiscreen Web App Platform The World's First Mobile White-Label OS
A PARS web app consists of components that can run distri- "Nanooq" is the world's first mobile white label operating buted on a set of devices. Any component can be moved or system for smartphones, tablets and netbooks. It is based on replicated to another device in the middle of execution. Mozilla's open operating system and can be quickly tailored to The platform is based on standard HTML5, with a minimal the individual needs of network operators and enterprise extension, e.g., the Presentation API under discussion in the customers for a modest outlay. Nanooq has been developed W3C Second Screen CG. especially for web apps and cloud services. The product offers an ideal solution for all companies requiring a flexible and cost-effective mobile device solution. Nanooq is particularly suitable with niche market solutions such as for elderly users or for kids' smartphones and tablets, but also for mobile POS solutions in the retail environment. In the presented Nanooq version, an in-house Mobile TV service has already been integrated via HTML5 into the Lock and Home screens of the operating system.
18 EXHIBITION
ImmobilienScout 24 BitTubes SmartTV Application Interactive Video The theme-channel around real estate BitTubes GmbH is a spin-off of the Fraunhofer Institute • Property search via 2nd screen: connecting smartphone, FOKUS. Our technology allows the viewer to interact with tablet and Smart TV to one seamless experience objects within a video and access any kind of supplemental • Intelligent interweaving of search results with local information, such as websites, documents or other information: video of districts, sociodemographic trends and multimedia content. price development We will showcase how interactive video is created and • Information and inspiration through ImmobilienScout24’s distributed through cloud based media services to any type of all-round real estate channel device ranging from PCs, Smartphones, Tablets to Smart TVs. • Exciting reports from partners and customers of the real The HTML5 based solution offers players and tools for both, estate business media companies as well as individual users to create, manage In cooperation with Fraunhofer FOKUS, ImmobilienScout24 and share interactive content through object-based media has developed the first SmartTV-App focusing on real estate. annotations, comments and supplemental information across Showcasing valuable information and inspiration on a TV Social networks custom made media campaigns. screen and highlighting all aspects around building, home and lifestyle.
19 EXHIBITION
Login 12° Berlin 12° Berlin 12° Berlin 12° Berlin 12° Berlin Search
Smart City Guide 1 km 120 m entry: free Görlitzer Park Pariser Platz 2 km 10117 Berlin IFA Messe
150 m Brandenburger Tor 5 km entry: free Funkturm IFA Sommergarten now open
12 6 km Columbia-Halle You may be looking for ... 120 m Das Brandenburger Tor in Berlin steht am Pariser 7 km Platz in der Dorotheenstadt im Ortsteil Mitte. Es Berlin Brandenburger Tor wurde in den Jahren von 1788 bis 1791 auf Anwei- Holocaust-Denkmal 200 m 450 m sung des preußischen Königs Friedrich Wilhelm II. von Messegelände ... Funkturm Berl... Carl Gotthard Langhans errichtet und ist das bekann- 10 km teste Wahrzeichen der Stadt. Zugleich ist das Tor ein Fernsehturm Other City nationales Symbol, mit dem viele wichtige Ereignisse der Geschichte Berlins, Deutschlands, Europas und 11 km Liked Checkin See Info Add der Welt des 20. Jahrhunderts verbunden sind. Video Kurfürstendamm
12 km Weltuhr
FIcontent FAMIUM Cutting edge ICT platforms Live DASH transcoding on low-budget Raspberry Pis
Future media Internet for large-scale content experimentation Raspberry Pis are low-budget devices that leverage hardware (FIcontent) is a project that will transform the perception of, capabilities for encoding and decoding. Based on our tool and possibilities for, the next generation internet. With inputs chain for DASH and DRM content creation, we created from five important content areas, spanning the future uses of specific extended builds that can be run on Raspberry Pis to AV, games, Web, metadata and user generated content, generate live and on-demand content. We showcase live demonstrating usage beyond current state of the art, we have transcoding and segmentation of a plugged camera. The assembled a consortium including major content providers, generated DASH output will be multi-bitrate audio and video. games companies, hardware vendors, network operators, The whole architecture consists of mutliple Pis that are broadcasters, research institutes and academia to propose a interconnected and jointly create mutliple bitrate number of novel and inventive scenarios for new forms of representations of the input signal. content. The Future Internet architecture and the enablers necessary to implement FIcontent use cases will be showcased.
20 EXHIBITION
RaaS – Recommendation as a service Social Network and Semantic Analysis leveraging Context-Aware Data Mining
This demo will introduce our recommendation engine, algorithms and framework to you. RaaS is using those components offering a comfortable interface enabling software developers to create manage and deploy custom made recommendation engine designed for certain tasks and objectives. You will see how to create a Recommendation Engine and how to apply it to a certain application domain.
21 INFORMATION FOR PARTICIPANTS
Reception Desk Social Event Please contact the reception desk in case you Thursday, May 8, 19:00 need information or assistance. Conference guests who have registered Reception desk hours are: for the Social Event are invited to get to Thursday, May 8: 8:30 - 18:00 know each other at the social event at Friday, May 9: 8:30 - 18:00 Hohmann's. There is no dress code, and casual wear is welcome. If the reception desk is closed you can contact us by phone: +49(0)171-18 33 577 Hohmann's Franklinstrasse 12 - 13 Internet Access for Guests 10587 Berlin WLAN Internet access is provided in the auditorium and exhibition area. The shuttle service to the event location departs at 18:15 in front of the Fraunhofer- Network name: FOKUS-guests FOKUS building. Username: mws2014 Password: mwsatfokus Afterwards the shuttle will depart from the event location, with stops at Hotel Econtel Presentation Slides Charlottenburg and Zoologischer Garten. Presentation slides can be downloaded after the workshop on: www.fokus.fraunhofer.de/go/mws Follow us on Twitter Hashtag #FOKUSMWS Event Minutes / Pictures Event minutes and pictures can be found after the event on: www.fokus.fraunhofer.de/go/mws
22 FLOOR PLAN
Auditorium 1 TUTORIAL 1 WORKSHOP 1 CONFERENCE
Auditorium 2 TUTORIAL 2 WORKSHOP 2
Meeting Catering Smart TV Point Lounge Lab Tour Check-In Cloakroom
Kaiserin-Augusta-Allee Catering Exhib. Exhibition Exhibition
Main Entrance
Goslarer Ufer
Venue Public Transport Maps Fraunhofer Institute FOKUS Bus Line M27 s.fhg.de/mwsmap Kaiserin-Augusta-Allee 31 Station: Goslarer Ufer 10589 Berlin DAY 1 DAY 2
10:00 – 12:30 Tutorial 1: Tutorial 2: 09:30 – 09:45 Session 1: Internet Multi-Screen Welcome and Opening Delivered Media Technologies „Future Media Web“ & Standards 09:45 – 10:45 Session 2: Smarter TV – where we are, where do we go from here?
11:15 – 12:15 Session 3: Standards Update & Panel
13:30 – 18:00 Workshop 1: Workshop 2: 13:30 – 14:15 Session 4: Smart TV Multi-Screen Keynote: Internet Delivered Media – what is next? Challenges and Best Practices 14:15 – 15:15 Session 5: Streaming Media – Delivery and Protection
15:45 – 16:45 Session 6: Searching, Finding, Recommending Content
18:15 Shuttle from Fraunhofer FOKUS to 16:45 – 17:45 Session 7: venue at 18:15 Monetizing Digital Media 19:00 Social Event Be invited to Hohmann's 18:00 Farewell and Demos End of Conference
Permanent exhibition and demos on both days