4TH FOKUS MEDIA WEB SYMPOSIUM SCREENS, SCREENS, SCREENS — MULTISCREEN MOVES MAINSTREAM MAY 8–9, 2014 INDEX Welcome ...................................................................... 03 FOKUS Lab Tour ............................................................... 13 Day 1 Tutorials ............................................................. 04 Exhibition ...................................................................... 16 Day 1 Workshops ......................................................... 06 Information for Participants ........................................ 22 Day 2 Conference ........................................................ 08 Floor Plan ...................................................................... 23 SmartTV Lounge ......................................................... 11 #Short program overview on backside of booklet Sponsors Supporters PARTNER OF: WORDS FROM Foto THE CHAIRS Dear FOKUS Family and Friends, Ladies and Gentlemen We are proud to welcome you to the 4th FOKUS Media Web We are pleased to welcome experts from all over the world to Symposium on May 8-9, 2014. The fourth symposium will build present latest developments and updates. The event will take on the success of previous FOKUS workshops and will address place over two-days, offering tutorials, workshops and a social applications, content and technologies for a multiscreen world. event on day one and a full day conference on day two. “Screens, screens, screens – Multiscreen moves Mainstream" Newest products and prototypes from sponsors, partners and is the motto of the entire symposium as it is for the demo and demos by Fraunhofer FOKUS will be shown in the exhibition exhibition slots. area and during the Lab Tours on both days. The agenda lists around 45 presentations for the two days given by experts “Multiscreen” is certainly one of the hottest keywords this from all over the world on the hottest topics in broadband- year. It is not just Phones that are Smart and Connected; broadcast convergence and multi-screen service provision. Tablets, Connected Cars, Smart TVs and Smart Watches are all on the rise. Convergence is coming. This convergence is not This event will be of great interest to international experts in just technical, but represents a convergence and change of web and media technologies who are seeking and exchanging industries. The Internet has already been revolutionizing the the latest technical information and hands on experience of Media industry. The new technologies do not only disrupt the multiscreen content and applications. traditional markets with new content delivery models (such as broadband vs. broadcast), but are also the driving force behind We hope you will enjoy the 4th FOKUS Media Web Symposium the evolution of the consumer electronics landscape, where 2014 and wish you very interesting and fruitful two days. new features such as VoD, shift TV, and mobile consumption are offered to consumers. This powerful mix of revolutionary Sincerely yours, and evolutionary forces is now starting to impact us ubiqui- Dr. Stephan Steglich & Dr. Stefan Arbanowski tously in any area of our life. and the entire FOKUS team 3 DAY 1, THURSDAY — MAY 8, 2014 8:30 – 10:00 Registration & Welcome Coffee 10:00 – 12:30 Session 1 TUTORIAL 1 & 2 Tutorial 1: Auditorium 1 Tutorial 2: Auditorium 2 Internet Delivered Media Multi-Screen Technologies & Standards Stefan Arbanowski, Stephan Steglich & Stefan Pham & Stefan Kaiser Louay Bassbouss Coffee break: 11:00 – 11:30 12:30 – 13:30 LUNCH BREAK – NETWORKING, EXHIBITION & DEMOS 13:30 – 18:00 Session 2 WORKSHOP 1 & 2 Workshop 1: Auditorium 1 Workshop 2: Auditorium 2 Smart TV - what is next? Multi-Screen Challenges and Best Practices Chair: Stefan Arbanowski Chair: Stephan Steglich 4 19:00 SOCIAL EVENT @ HOHMANN'S Conference guests who have registered for the Social Event are invited to get to know each other at the social event at Hohmann's Location. There is no dress code, and casual wear is welcome. Join our golf competition and enjoy delicious cocktails. Our shuttle service departs at 18:15 in front of the Fraunhofer FOKUS Building. See page 23 for further details. 5 13:30 – 18:00 Workshop 1 SMART TV – WHAT IS NEXT? Auditorium 1 HbbTV is all about... Giuseppe Pascale, Product Manager, Opera Software The Virtual Set-Top-Box: Paradigm Shift in TV Service & UI Generation Oliver Friedrich, Senior Expert New Media, Deutsche Telekom ZDFmediathek: The Olympic Challenge Jochen Schmidt, Senior Engineer, ZDF Home networking for flexible use of resources in Sat distribution systems Michael Heisenberg, Senior Manager Kathrein-Werke KG Coffee break 14:50 – 15:20 Television Experience beyond Smart TV Rudolf Eyberg, Director, Panasonic AVC Development Centre Personalization that makes a difference Adolf Proidl, CEO, XroadMedia Futura of TV Ads – non-linerar advertizement on all devices Ned Wiley, Consultant Real estate market goes TV Christian Henk, Vice President, ImmobilienScout24 GmbH Coffee break 16:40 – 17:10 Insert your ad here – Challenges and technologies for ad insertion in the multimedia age Alexander Adolf, Technology Consultant, Condition-ALPHA Digital Broadcast Technology Consulting Do’s and dont’s – what makes a TV App a good app Rachel Mischke, Senior Product Manager, TeraVolt GmbH DO IT YOURSELF – Develop SmartTV/HbbTV apps without programming skills Dennis Beste, CEO, nexx.tv GmbH End of Workshop 18:00 Social Event 19:00 6 13:30 – 18:00 Workshop 2 MULTI-SCREEN CHALLENGES AND BEST PRACTICES Auditorium 2 Multi-Screen on any Network(s) Jean-Claude Dufourd, Directeur d'études, Télécom ParisTech Social networks of people, devices and programmes as a basis for multiscreen experiences Dave Raggett, W3C Fellow, W3C Web-based multi screen experience vs. security & privacy needs: Dilemma and means to escape it Martin Kurze, Director Research & Innovation, Deutsche Telekom Innovations Labs Mobile First – The Changing Game of Online User Experience in a Multi Device World Dirk Bartels, Head of Product Management, idealo Coffee break 14:50 – 15:20 Second Screen Framework Stefan Schneiders, Manager Sales and Marketing, Institut für Rundfunktechnik (IRT) Multi-Screen for the Web - Update on Presentation API Dominik Röttsches, Senior Software Engineer, Intel’s Open Source Technology Center PARS: A Multiscreen Web Application Platform Dong-Young Lee, Senior Research Engineer, LG Electronics Inc. Coffee break 16:40 – 17:10 Cooperating multi-devices for the customized content usage Kiyoshi Tanaka, Supervisor at Service Harmonization Project, NTT Non-proprietary multi screen applications: Seamlessly integrating phones and TVs using open technologies Nick Allott, CEO, NquiringMinds Leveraging the Web as the Multichannel Platform End of Workshop 18:00 Hermann Lichte, Director Innovation Management, net mobile AG Social Event 19:00 7 DAY 2, FRIDAY — MAY 9, 2014 8:30 – 9:30 Registration & Welcome Coffee 9:30 – 9:45 Session 1 WELCOME AND OPENING – "FUTURE MEDIA WEB" Auditorium Opening by Conference Chairs Stefan Arbanowski & Stephan Steglich 9:45 – 10:45 Session 2 SMARTER TV – WHERE WE ARE, WHERE DO WE GO FROM HERE? The Media Big Bang & why the future TV should NOT be Smart Gil Rosen, Vice President New Media Telekom Innovation Labs, Deutsche Telekom AG Easy creation & distribution of Interactive TV Advertisements and Content Giuseppe Pascale, Product Manager, Opera Software webOS: A Web-based Smart TV Platform Dong-Young Lee, Senior Research Engineer, LG Electronics Inc. Multi Device TV Experience from 6'' to 60'' Tilman Buchner, Chief Technology and Innovation Officer (CTIO) Seven Ventures / ProSiebenSat.1 AG 10:45 – 11:15 Coffee break – Networking, Exhibition & Demos 11:15 – 12:15 Session 3 STANDARDS UPDATE & PANEL Current status and future work of relevant standardisation bodies: HbbTV, W3C, DASH IF, DVB, 3GPP, MPEG Klaus Illgner-Fehns, Managing Director, Institut für Rundfunktechnik (IRT) Philipp Hoschka, Deputy Director, W3C Thomas Stockhammer, Consultant for Technical Standards, Qualcomm 8 12:30 – 13:30 LUNCH BREAK – NETWORKING, EXHIBITION & DEMOS 13:30 – 14:15 Session 4 KEYNOTE Internet Delivered Media: How trends, technology and standards are shaping the future of entertainment Chris Santini, Director of Strategy and Business Planning, Microsoft 14:15 – 15:15 Session 5 STREAMING MEDIA - DELIVERY AND PROTECTION The Evolving Security Landscape: Preparing for the UHD Revolution Steve Oetegenn, President, Verimatrix Challenges for Large-scale Content Delivery Networks Stuart Cleary, Product Director of Digital Media, Akamai Delivery Optimizations for DASH-based Mobile Video Streaming Thomas Stockhammer, Consultant for Technical Standards, Qualcomm OTT Video Delivery Julian Hens, Director Business Development B2B TV Solutions, Zattoo 15:15 – 15:45 Coffee break – Networking, Exhibition & Demos 15:45 – 16:45 Session 6 SEARCHING, FINDING, RECOMMENDING CONTENT Multiscreen Content Kazuhiko Kushima, Senior Vice President of Service Innovation Laboratory Group, Nippon Telegraph and Telephone Corporation (NTT) Solving the Video Burden of Choice: Personalization based on Existing Data Marcel Düe, CEO & Co-Founder, Tweek multithek: a HbbTV based interactive content portal Steffen Brauer, Expert Sales Manager, MEDIA BROADCAST Perfecting the Personalization of Digital Entertainment Leander Carell, Managing Director Rovi, Corp. 9 16:45 – 17:45 Session 7 MONETIZING DIGITAL MEDIA It’s like TV? Multiscreen Video Advertising – its impact and challenges on shifting TV–budgets into digital Oliver Vesper,