Soft Drinks Internationa l – September 2015 ConTEnTS 1 news

Europe 4 Africa 8 Middle East 10 Asia Pacific 14 The leading English language magazine published in Europe, devoted exclusively to the manufacture, distribution and marketing of soft drinks, fruit juices and bottled water. Americas 16

Ingredients 20 features Juices & Juice Drinks 22 Waters & Water Plus Drinks 24 Soft Drinks Postcard 36 Part of the issue for the soft drinks indus - Carbonates 26 try in the USA is the fact that as much as a third of soft drinks sales come through on- Sports & Energy 28 premise outlets. When the credit crunch Functionals 30 triggered a period of economic fragility, consumers stopped going out to eat so RTD Teas & Coffees 32 much and consumption contracted, Dairy & Alternatives 34 reports Richard Corbett. Hydration 38 Processing 48 Concerns regarding obesity, diabetes and All About The Sugar? other related health problems are at an all- 40 Packaging 52 Phillippa Holford discusses current devel - time high. Meanwhile, sports drinks can opments and potential solutions to tackle Environment 56 be considered to be a healthier option the challenging issues facing the soft within the functional drinks sector, going drinks industry. People 58 hand-in-hand with a more active and Events 61 sporty lifestyle, comments Lisa Marraffa. Technical Breakthroughs In Sugar Reduction 42 PureCircle’s knowledge of the leaf, exten - sive research and product modelling, has regulars led to the development of Sigm-T, a zero- calorie stevia sweetener developed specif - ically for use in ready-to-drink teas. Comment 2 BSDA 9 & 59 Sweet Approaches 44 Although more than 60% of soft drinks From The Past 60 already contain no added sugar, there is Buyers’ Guide still room for improvement. Jill Frank 62 takes a look at the current trends and the Classified 64 options available to manufacturers.

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Published by ASAP Publishing Limited Editor Philip Tappenden A product for all News Editor Maureen Byrne Correspondents: seasons EuRoPE Gerard o’Dwyer ASIA & PACIFIC It was once a given that for most major markets there would be massive seasonal Kelvin King variations in soft drink sales. Hot summer equals heavy demand, winter slow, spring and autumn/fall so-so. Well, maybe. Market Analyst References to the bottom line impact of wet and cool summers, or of an annual holiday Richard Corbett period such as Chinese New Year or Easter misaligning with peak discretionary spending periods were long a feature of annual reports, accompanied by shareholder headshaking Scientific Adviser Dr John Wilkinson at the AGM. Their mild dissatisfaction was possibly justified, even if they accepted directors’ sometimes facile explanations or even thought to pose a question on the matter. Obviously the weather, shifting holidays, economic downturns and a whole raft of other Annual Subscription Rates (inc. postage) factors – most of them beyond our industry’s control - will always have some impact on Eu Member State: £120, €150 soft drink sales as they do on other FMCG products. But soft drinks no longer need be as Rest of World: £135, €170, $220 seasonal as, say, ice-cream. In fact, ice-cream producers – some of them sharing corporate Individual copies: £15, €20, $25 homes with soft drink suppliers – are themselves looking to ways of boosting cool-month sales. This can be simply a matter of ensuring there are packaged options and the Subscription Enquiries packaging has a year-round ‘feel’. Soft Drinks International Just having the commodity available for impulse purchase goes a long way to obviating Po Box 4173, Wimborne BH21 1YX, uK seasonal attitudes. I asked one retailer in a beachside suburb recently why he had a Tel: +44 (0)1202 842222 gourmet ice-cream merchandiser by the main door and supported by pavement signs, on Fax: +44 (0)1202 848494 a cold and windy mid-winter day. Crisp cone ice-cream too, not packaged. His answer E-mail: [email protected] was simple: display it and it sells. It was slow at first but people commented how they enjoyed ice-cream at any time and at least it didn’t melt quite so rapidly in winter. I bought one. Editorial - News Ranging soft drink more effectively in cooler months is a basic first step to ironing out Maureen Byrne seasonal fluctuations. Pricing promotions too, but without the need for deep-discounting Tel: +44 (0)1255 424611 which can potentially signal desperation rather than a positive message. E-mail: [email protected] As premium variants evolve and build impetus, they’re picking up year-round traction: premium waters in restaurants, adult soft drinks in bars, organic options at the deli, Editorial - Features healthier thirst-quenchers at the lunch counter… Philip Tappenden Japanese producers have achieved great advances in ensuring the seasons are no longer Po Box 4173, Wimborne BH21 1YX, uK displayed as disparate peaks and troughs on the annual sales graph. Among the measures Tel: +44 (0)1202 842222 used has been offering product in ‘weather-proof’ packaging, notably bottle-cans. True, Fax: +44 (0)1202 848494 PET and other packs are equally resistant to wet days or whatever but those bottle-cans E-mail: [email protected] have a sort of ruggedness that shouts: ‘drink me anytime, anywhere’. And far from ignoring the seasons, many Japanese suppliers positively rejoice in them. Come winter and there is a huge selection of RTD teas and other beverages offered for heating up, Advertisement Sales either diluted or as is. They’re coming onto the market right now as the temperatures Soft Drinks International Po Box 4173, Wimborne BH21 1YX, uK drop and there will be many more by November. Beautiful gift packs are offered for Tel: +44 (0)1202 842222 seasonal giving, offering retailers premium margins and at the same time enhancing the, Fax: +44 (0)1202 848494 ‘status’ of soft drinks as more than just another convenience line. E-mail: [email protected] This year some Japanese brands are getting very enthused about Halloween. We’ll have a look at some of these in our October product pages. Spring 2016 will doubtless bring a repeat of this year’s natural splendours labelling while regional variants – using local fruit and tea varieties – encourage year-round acceptance.

Kelvin King

Soft Drinks International (1997), formerly Soft Drinks Management International (1988), was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British & Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873).

The entire contents of Soft Drinks International are protected by copyright and no part may be reproduced without written © 2015 ASAP Publishing Limited permission of the publishers. Whilst every effort is made to ensure that the information contained in S oft Drinks International is ISSn - 1367 8302 accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent those of the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that such www.softdrinksinternational.com names are not registered trademarks. www.anuga.com TASTE THE FUTURE

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12:26 4 InDuSTRY nEWS Soft Drinks Internationa l – September 2015

man and Chief Executive Officer of The Coca-Cola Company. “We continue to adapt our business model to innovate, invest and grow along with the changing demands of Europe the marketplace. With the strong leadership that will be assembled from across the three European Coke organisations, Coca-Cola European Partners will be well positioned to deliver better and bottlers combine more effective service to customers through - out Western Europe and drive profitable growth across multiple beverage categories.” COCA-COlA Enterprises Inc, Coca-Cola At closing, Coca-Cola Iberian Partners and Iberian Partners SA and Coca-Cola The Coca-Cola Company will own 34% and Erfrischungsgetränke AG, a wholly owned 18% of the combined company, respectively, L-R: Muhtar Kent, Chairman and Chief subsidiary of The Coca-Cola Company, have with CCE shareowners owning 48% on a Executive Officer, The Coca-Cola Company, Sol agreed to combine their businesses into a fully diluted basis. The aggregate one-time Daurella, Executive Chairwoman of Coca-Cola new company to be called Coca-Cola Euro - cash payment of approximately US$3.3 bil - Iberian Partners and John Brock, Chairman and pean Partners plc. in a transformational lion will be funded by the new company Chief Executive Officer of Coca-Cola Enterprises transaction that will create the world’s largest using newly issued debt. Inc toast the creation of Coca-Cola European independent Coca-Cola bottler based on net On a pre-synergy, pro-forma basis, for Partners. revenues. Through a world-class production, 2015 the combined company’s annual net sales and distribution platform for the Coca- revenues are expected to be approximately Cola system in Western Europe, Coca-Cola the four largest markets for non-alcoholic US$12.6 billion with US$2.1 billion of European Partners will be positioned to ready-to-drink beverages in Western Europe EBITDA and US$1.6 billion of operating deliver superior execution and customer – Germany, Spain, Great Britain and France. income with a volume of 2.5 billion unit service, driving long-term value creation for Coca-Cola European Partners is expected cases. Coca-Cola European Partners’ effective shareowners. to generate substantial synergies, including tax rate is expected to be in a range of 26 With more than 50 bottling plants and supply chain benefits and operating efficien - to 28%. approximately 27,000 associates, Coca-Cola cies. These synergies are expected to result In support of this growth plan, The Coca- European Partners will serve a consumer in realised annual run-rate pre-tax savings of Cola Company and Coca-Cola European population of over 300 million in 13 coun - approximately US$350-375 million within Partners will enter into a new 10-year bot - tries across Western Europe, including three years of closing. tling agreement with an option to renew for Andorra, Belgium, France, Germany, Great “The creation of a larger, unified Coca- an additional 10-year period. There will be an Britain, Iceland, luxembourg, Monaco, Nor - Cola bottling partner in Western Europe initial four-year incidence pricing agreement, way, Portugal, Spain, Sweden and The Nether - represents an important step in our global extending economic terms currently in place lands. The combined company will operate in system’s evolution,” said Muhtar Kent, Chair - in each respective territory.

Sugar tax cools sales remain weak, by Finns importing more beverages, includ - particularly in rela - ing bottled water, from Estonia. The organi - sales growth tion to alcohol-based sation is lobbying the country’s newly products which have elected government to rollback the so- been negatively called ‘sugar excise’ taxes levied on soft SAlES of soft drinks and bottled water in affected by taxes and drinks, bottled water, ice cream and confec - Finland rose during the first half of 2015, cheaper imports tionery. Elina Ussa Managing with sales of soft drinks increasing by 2.3% from Estonia. Taxes According to Ussa, the excise tax adds Director of FFBSDI. to 117.2 million litres compared to corre - have also contributed around €22 cents per litre of every sugar- sponding sales in January-June 2014. to lowering demand containing soft drink product bought by According to latest data from Finland’s and consumption for soft drinks and bot - consumers in Finland. The excise tax levied Federation of the Brewing and Soft Drinks tled water. on unsugared soft drinks and bottled water Industry (FFBSDI/Panimoliitto) bottled “Consumption tax increases have perma - amounts to €11 cents per litre. The so- water sales climbed by 0.6% to 32.5 million nently cut domestic purchasing power, while called sugar tax has been raised three times litres in the first six months of 2015 com - the development of household finances in since 2011. pared to January-June 2014. Finland has been muted. Taxation should FFBSDI has quoted data conducted by The FFBSDI’s figures are based on data steer consumers to buy products in Finland the Finnish research organisation Talous - supplied by the market’s biggest beverage instead of Estonia,” said Elina Ussa, the FFB - tutkimus that revealed that around 17% of producers, including Hartwall, Olvi, Red Bull, SDI’s Managing Director. Finnish travellers to Estonia returned with Saimaan Juomatehdas and Sinebrychoff. The FFBSDI is warning of a new threat soft drinks in June. The comparable figure The overall picture for Finnish beverage to the indigenous soft drinks sector caused for June 2014 was 13%. “If the sugar tax increases creates the risk of encouraging travellers to start importing soft drinks like they do alcoholic beverages – imports would then run out of control,” said Ussa. Finnish consumption of soft drinks was Subscribe to the SDI eUpdate estimated at 53 litres per person in 2014. This is one of the lowest consumption fig - Sign up for free on the website: ures in Western Europe. Moreover, Finns consumed the lowest amount of bottled www.softdrinksinternational.com water in Europe, with per person consump - tion running at 18 litres in 2014. Soft Drinks Internationa l – September 2015 EuRoPE 5

Growth in fruit & Growth for nestlé brands also performed well with Poland Spring veg drinks Waters in the USA, levissima in Italy, Erikli in Turkey, Al Manhal in Saudi Arabia SWEDEN’S food and beverage retailers and Nestlé Waters has reported sales of CHF and Buxton in the UK wholesalers are reporting an increase in con - 3.8 billion, 5.3% organic growth, 5.6% real all making good contri - sumer demand for cerl and fruit and veg - internal growth; and an 11.5% trading oper - butions. etable based milk drinks. The rising demand is ating profit margin in the first half of 2015. The trading operat - taking place as new soya, coconut, almond, The division delivered solid broad-based ing profit margin was oats and corn-based beverages are finding growth across both emerging and developed driven mainly by solid their way onto to the shelves of supermar - markets, reflecting rising demand for healthy organic growth, rigor - kets and niche health food stores. beverages. The business has a strong pres - ous cost management “The arrival of these alternative products ence across the different channels globally. and lower input costs, has happened unbelievably quickly. We have Nestlé Pure life again delivered double- allowing for increased Perrier performed seen an increase of about 30% in volume in digit growth, and there was good single-digit investment in consumer well in the first the past year. The main casualty is milk and growth for the premium international facing marketing sup - half of 2015. dairy-based beverages,” said Claes Salomons - brands, Perrier and S.Pellegrino. The local port. son, spokesman for the Swedish food and beverages distribution company Axfood. Despite the strong growth, alternative drinks currently account for less than 6% of total beverage sales. However, the upward trend in sales is happening at a time of decline for milk beverages, which have dropped by 3.5% in the past 12 months. “Sales of vegetable and alternative based drinks is rising because there are now more vendors selling, as well as greater choice and variety being offered to consumers. They are becoming more popular as packaging becomes more attractive in design. This development is also riding on the back of the more healthy lifestyle trends we see in society today,” said Salomonsson. The Swedish niche beverage maker Oatly is growing rapidly within the alternative drinks segment. The company, which pro - duces beverages from oats, fruits and vegeta - bles, increased its sales by almost 50% in 2014. Headquartered in Malmö and founded in the mid-1990s, Oatly uses patented enzyme technology to convert fibre rich oats into nutritional liquid beverages. Among its leading exports is Oatly’s Pineapple, Coconut & Banana nutritional drink. Owned by manage - ment and Swedish investment groups, Oatly exports to over 20 countries in Europe and Asia.

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The Swedish niche beverage maker Oatly is growing rapidly within the alternative drinks segment.

1 3 13:38 6 EuRoPE Soft Drinks Internationa l – September 2015

Sugar facts pack sizes and increased promotion of low and no calorie drinks have led to a 7% reduction in calories from soft drinks in the CElEBRITy chef Jamie Oliver has joined past three years. other bodies (see August issue of SDI ) in • All soft drinks include full nutritional calling for a soft drinks tax. Following this, information, including calorie content, on 0 . the British Soft Drinks Association (BSDA) 3 pack.

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h Ikea switches to Minister noting that there was no evidence P that taxation would prove effective. Also in Celebrity chef Jamie Oliver has joined the call flavoured water the same year Denmark scrapped its ‘fat for a tax on sugary drinks. tax’ because of its economic impact and abandoned plans for a tax on sugar. A DEClINE in consumer demand for alco - • Following the implementation of a soft • The modelling study endorsed by holic beverages has resulted in Ikea phasing drinks tax in France in 2012 volumes health campaigners predicts that a 20% tax out the sale of beer and other similar decreased by 2%. However, in 2013 vol - on soft drinks in the UK would lead to a products from the furniture giant’s in-store umes grew again by 0.5% and by the end of reduction of just 4 calories per person a restaurants in Sweden. 2014 sales were up 1%. Soft drinks sales in day. However, the decision is not intended to 2014 are less than 1% down compared to • Initiatives by soft drinks companies lead to a scaling up of soft drinks, smooth - pre-tax levels in 2011. including product reformulation, smaller ies, flavoured bottled waters and nutritional drinks’ choices at Ikea outlets. In a new ini - tiative, Ikea plans to replace branded sug - Berries by the BbA’s smoothie ared drinks with flavoured water products machine business by in its store restaurants. Astrid launches expanding locations “We are engaged in a gradual phase-out. to airports, shopping We stopped stocking up at the same rate in Sweden malls, sports clubs, at the beginning of this year and will keep gyms and even on selling remaining stocks of alcohol drinks schools. until they are exhausted,” said Ikea Sweden BERRIES by Astrid (BbA), the Swedish “Investors like what spokesperson Anna Pilkrona Godden. Astrid Friborg, CEO smoothie beverage vending machine sup - we are doing and we Feedback from customers coupled with and founder of plier, is engaged in a new round of capital are seeing a lot more the noticeable drop in sales of alcohol- Berries by Astrid. raising to grow the export side of the busi - interest. We have no based drinks contributed to the decision, ness. The start-up company is also consider - competitors in our said Godden. Ikea has no plans to remove ing the future prospects for launching an market. We are the first to provide organic alcoholic beverages from stores located Initial Public Offering (IPO) or divesting a smoothies from automats in this way,” said outside Sweden at the present time. minority or majority stake in BbA to play - founder Astrid Friborg. “This is not a global policy. Each country ers within the global beverage industry. The business model operated by BbA where Ikea operates is free to source and BbA’s primary focus is to break into the provides smoothie vending machines offer - sell a certain amount of local products if global market for smoothie drinks which is ing chilled beverages in self-contained bag- they want to,” Godden said. projecting sales of €6.3 billion in 2015. The in-box cups. Payment is via a touch screen A combination of factors, including Swe - Internet-connected smoothie automats using either a bank credit or debit card or den’s strict drink-driving laws together with operated by BbA are supplied by the Swiss mobile phone. Apart from high profile loca - healthier lifestyle trends, is believed to be beverage vending machine group Selecta. tions such as airports and shopping malls, behind the fall in the sales of alcoholic bev - The range of Berries by Astrid smoothies is BbA has also set its sights on selling erages in Ikea’s stores in Sweden. Ikea’s produced under licence for BbA by the smoothie machines to the corporate sector, family-based environment is also thought to regional Swedish dairy company Wapnö and in particular large organisations, hotels, be a contributing factor in the phase-out Mejeri AB. hospitals and train stations. decision. The new round of financing, which The first Berries by Astrid smoothie Ikea’s global roll-out of its healthier eat - includes a crowd-funding element, will be automats have been installed at locations in ing initiative at its stores worldwide, which used to further develop and commercialise Arlanda and Sturup airports in Stockholm is being carried out in consultation with the and Malmö, as well as the upmarket Täby World Health Organisation’s (WHO) Centrum shopping mall in Stockholm. The healthier foods recommendations, will three organic smoothie varieties on offer, impact on the sale of soft drinks at outlet which are additive free, are made from restaurants. 50% yoghurt and 50% fruit. Under Ikea’s healthier eating initiative “We offer what cafés and the traditional branded soft drinks sold in its self-service food industry can just dream about: a super restaurants will be replaced with flavoured premium beverage product with a two water products that contain half of the week shelf life and which is indistinguishable sugar content of sugared beverages. from a freshly made homemade smoothie. We are introducing a completely new dis - tribution model into a very hot market – and, unlike most other food companies, we are not impacted by the high margins of supermarkets,” said Friborg. Soft Drinks Internationa l – September 2015 BERICAP Technology for juices, RTD teas, Accolade for Appy health drinks

APPy Food and Drinks has won an award at the Federation of Small Businesses lon - don Awards for its innovation in small busi - ness. Appy has won an award at the Federation of Seen as an accolade of achievement and Small Businesses London Awards. an endorsement of hard work, determina - tion and enterprise in business, the award will solidify Appy Food and Drinks’ position mark within the sector and striving to be as an innovative and caring brand with an the number one brand for healthier families. already impressive list of awards to its name. Its approach has been to lower sugar con - The brand’s ongoing research to be inno - tent in drinks, and to create a natural range vative and create something new is always containing 50% less sugar and calories than driven by passion, enthusiasm and dedica - regular fruit juice. tion. It claims to have the healthiest juice The British brand’s forward thinking atti - range on the market, with more innovative tude is reflected in every aspect of the busi - products in the pipeline. ness – from the ethical ingredients used and Since launching the world’s first stevia- the formulas created in-house, through to based licensed kids range of juices two years the recyclable AR packaging featuring popu - ago, Appy has come a long way in making a lar licensing and use of modern apps.

In brief… l The decline in sales of alcohol products in Growth, Trends, Forecast For The Period (2015- Finland has opened improved channels for 2020). The major constraint in the sugar niche and innovative alcohol-free products. market is the volatility in the prices, leading Sales of zero-percent beer, cider and wine to market fluctuations. The UK sweetener have increased, motivating state-monopoly sector is valued at £60 million, and more store operator Alko to free up more shelf than a quarter of British households buy space for non-alcoholic products. artificial sweeteners. Alko has reported that sales of its zero- The sweetener market is segmented as percent wine, cider and beer products have sugar, high intensity sweeteners (HIS) and risen by 66% in the period June 2014 to high fructose corn syrup. The market for June 2015. This compares to an increase of high intensity sweeteners is expected to just 3% during the corresponding period in reach nearly US$2.2 billion in 2020 at a 2013-2014. CAGR of 5.1%. Although HIS don’t consti - Privately operated supermarkets, mean - tute a major share, this is the fastest growing while, are reporting brisk sales of non- segment. Aspartame and Sucralose are the alcoholic beer which is now the most most famous sweeteners in the HIS seg - popular zero-percent product sold in its ment. Stevia is seeing a major demand in the Unique range of screw and stores. natural sweeteners category, but while initial sports closures designed for Sales of alcohol-free beer in supermarket sales and projections are impressive, the cold fill and aseptic application CityMarket outlets have increased by 40% plants are far more expensive than artificial during the first half of 2015. In the same sweeteners including aspartame, saccharin • 28 mm, 33 mm and 38 mm screw closures period zero-percent wines and ciders are also and Sucralose. • Robust and trouble free capping showing substantial growth in sales, although Europe is also a major user for its applica - • Established DoubleSeal™ technology their overall volumes remain modest. tions in alcoholic beverages. However in - for secure sealing performance Europe, consumption of soft drinks - an end l - f or better protection against micro- In the UK, sugar holds the majority share use for high-intensity sweeteners - is waning. organisms of the sweetener market, comprising more As a result, demand for some artificial • Slit FLEXBAND® band technology for than 80% share, according to Research & sweeteners is flat or decreasing in this enhanced tamper evidence Market’s report UK Food Sweetener Market- region. • O2 barrier and scavenging options for screw fl at caps supporting longer shelf life and fresher taste • Sports closures for aseptic fi lling and hot fi lling without aluminum foil Advertise! • Special closures for syrups and carton packaging email: [email protected] or call +44 (0)1202 842222 www.softdrinksinternational.com

www.bericap.com 8 InDuSTRY nEWS Soft Drinks Internationa l – September 2015 Red Bull Beach Africa Patrol AN interesting event in Durban, South Africa Calls to boost sponsored by Red Bull drew strong commu - nity support – not surprisingly, because it was and improve gum designed to acknowledge the skill, training and dedication of lifeguards. Arabic processing But Red Bull Beach Patrol wasn’t just a sort of extended training project, challenging lifeguards to compete against each other. It ECONOMISTS such as Sudan’s Dr El involved not only the lifeguards but also ath - Gum Arabic. Photo: Gixie. Sheikh El Mak, once a senior government letes from other disciplines, in what the official, have in recent months suggested organisers described creatively as ‘a titanic that Sudan boost its processing of gum Arabic but there are vast areas of acacia lit - clash of exercise culture’. Arabic which is not only in growing tle touched or not harvested at all. The course saw participants run a 300m demand by the global soft drinks industry Earlier this year El Mak called on the stretch of Durban’s North Beach before but is also used in a variety of other mer - Sudanese government to enthuse small- heading out into the water along the pier. chandise ranging from ink to chocolate and scale farmers into replacing their traditional They had a choice of ascending a cargo net confectionery. gum production with modern systems that or attempting the round-the-pier swim to Production of gum Arabic, derived from would increase output and quality. Dairy Beach. two species of acacia, has been falling off in He and other economists also want to Once back on the sand they ran another West Africa because of changing weather see Sudan being more active in the interna - 300m stretch before going up and over the patterns and tree diseases. tional marketing of its gum Arabic to get a pump-house and down a firemen’s pole. They Sudan has the biggest harvest of gum better price and lengthier contracts. ran back toward North Beach to a monkey- bar set-up, down and off the pier into the water for their last swim leg out to a buoy Totally South and onto the beach for a final sprint to the finish. African malt Winner of the elite pro division men was Wiseman Mvumbu, a professional lifesaver. drinks range “This is pretty different to what we do on a daily basis with the obstacles and I loved it. I really didn’t expect to win – it seems like all BREVA Beverages isn’t the biggest or best- my training paid off. I caught an awesome known of South African soft drinks compa - wave into the finish and at that moment I nies, but it has made bottling history with knew I had it,” he said. what is claimed to be the first South Africa- “December here is crazy and it’s really created non-alcoholic malt beverage outside challenging to do what we do. you have to beer brewing. train really hard to stay on top of your game This category is growing throughout but this tested my fitness in a completely dif - Africa, especially in Muslim areas but is also Cape Town, BREVA is packaged in a stylish ferent way to what we’re used to. enjoyed by those who do not drink alcohol green flint bottle with a twist-off crown clo - “This event was so much fun and I’ll be for other than religious reasons or prefer to sure. back stronger to defend my title next year.” alternate alcohol with soft drinks.. It comes in four flavours that blend well The alcohol-free malt sector is led by with malt: passion fruit, apple, peach and international companies, many of them pineapple. major beer producers offering an alternative. The range is targeted primarily at 18-34 BREVA contains neither hops nor fer - urban metro professionals, both male and mented barley malt. female who seek an alcohol-free lifestyle or “We have a huge emerging middle class in who drink occasionally and, at a secondary South Africa that does not drink alcohol,” level, at alcohol drinkers seeking a pacer said a company spokesman. “Because of their drink. disposable income they seek a drink that Distribution of BREVA has picked up they can drink comfortably as adults when quickly since it was launched earlier this year. they are out and about and when they are It is stocked in major supermarket chains Red Bull Beach Patrol 2015, Wiseman Mvumbu. at home – a drink that talks to their image such as Pick n Pay and Shoprite, as well as and that they can use to badge.” several hotel groups, liquor stores and inde - Manufactured and bottled in Wellington, pendent restaurants.

Subscribe to the SDI eUpdate Sign up for free on the website: www.softdrinksinternational.com Red Bull Beach Patrol 2015, Durban. Soft Drinks Internationa l – September 2015 AFRICA 9 Ethiopian Local sugar use expansion gains targeted speed MOzAMBIqUE’S government is supporting soft drinks producers seeking a solution to EAST African Bottling SC’s huge project the problem of having to source sugar from building new production facilities in Ethiopia external sources despite the country’s to cope with burgeoning demand is now approximately 400,000 tonnes annual pro - Mozambique sugar. Photo: Rabobank. well under way. The venture is supported by duction. The Coca-Cola Company which has The problem is that only a small portion invested heavily in Ethiopia over the past of the output is refined locally. This is largely cheap refined sugar, although soft drinks three years, with plans for more funding. due to the ready availability of relatively companies have indicated they would source Three new plants are planned by EABSC more locally if it were available at reasonable by 2020. The current building project is at cost. Bahir Dar in Ethiopia’s Amhara Regional pany with a strong track record in the bev - Now the government is working with State. erage production sector among them Mozambican Coca-Cola and other bottlers It is scheduled for opening in Septem - EABSC’s Dire Dawa facility. as well as sugar companies to improve refin - ber/October next year. EABSC is majority owned by Coca-Cola ing standards and boost output. The plant is being constructed by Elmi Sabco, with minority stakes held by several Max Tonela, Mozambique’s Minister of Olindo, a long-established Ethiopian com - Ethiopian investors. Industry and Trade, said that if soft drinks makers committed themselves to local sugar this would pave the way for more involve - ment by producers of biscuits, confectionery and other lines.

www.softdrinksinternational.com Share a Coke, Ethiopia. 10 InDuSTRY nEWS Soft Drinks Internationa l – September 2015

industry – and is already considered an essential channel for business. Our hosted buyer programme will bring more than 2,000 key decision makers to Dubai, our exhibitor Middle East list has expanded by more than a third in one year, and participation from ministries, govern - Gulfood ment authorities and industry associations underlines the event’s market-shaping Manufacturing stature.” Gulfood Manufacturing will welcome a broad spectrum of industry heavyweights With 40% of GCC food processing plants in including Cargill Europe BVBA, CSM Deutsch - the UAE, regional governments are prioritising land GmbH, Döhler Middle East, IFFCO, Ishida homegrown manufacturing to combat 90% Europe ltd., Markel Bakery Group, food import dependency Mecatherm, Rieckerman, Multivac, Tetra Pak, As the global food and beverage industry Wild and TNA Packing Solutions. seeks new markets for both sourcing and Food and beverage companies are primed supplying, the importance of Gulfood Manu - to utilise Gulfood Manufacturing’s unique facturing 2015 – the Middle East’s biggest proposition as a one-stop-shop to source the food manufacturing, ingredients, processing latest ingredients, processing machinery, pack - and packaging exhibition – has never been aging equipment and logistics, warehousing greater. and cold chain solutions to enable faster, Gulfood Manufacturing was established more cost-effective production of safer and only last year but is already regarded as the more reliable products – key enablers in sav - most influential and largest industry show for ing costs and increasing revenues in the its sector throughout the Middle East, Africa Capital). With the region’s primary agriculture increasingly competitive global food trade and South East Asia (MEASA) region. Inline sector restricted because of harsh climatic industry. with global food manufacturing trends, Gul - conditions, limited arable land and water At the heart of the Gulfood Manufacturing food Manufacturing 2015 will address issues scarcity that all affect farming, the opportuni - business proposition is Dubai’s strategic posi - including food security, sustainability, speed ties for local and international food compa - tion as a recognised manufacturing and logis - and efficiency of production, and logistics and nies to invest in new technologies, production tics gateway between East and West and the transport factors involved in time to market. lines and innovative ingredients are vast. primary re-export hub to emerging countries With year-on-year exhibitor growth of “Gulfood Manufacturing plays a multi- and economies across MEASA. Despite its more than 35% on the event’s inaugural edi - faceted role for the international industry. For vast trading potential, the GCC remains tion last year, more than 1,500 international the region, we offer direct access to interna - largely dependent on food imports – more food manufacturers, suppliers and industry tional technical, product and service providers than 75% according to Alpen Capital’s 2015 service providers will participate at Gulfood to continue the development of the fast- GCC Food Industry Report. Securing a Manufacturing 2015, which takes place at growing food manufacturing industry across steady supply of food remains a key challenge Dubai World Trade Centre (DWTC) from MEASA. For the global market, we provide a for GCC governments. 27–29 October – a strong indication of both platform for sourcing of products, such as With GCC food imports forecast to reach market potential and demand. Halal foods and services, and exceptional new US$53.1 billion by 2020 according to a National pavilions include representation business opportunities for suppliers across all report by the Economist Intelligence Unit, from more than 26 countries including Ger - verticals of the industry – from ingredients Gulfood Manufacturing will reverse the ‘fin - many, Austria, China, Egypt, France, Iran, Jor - suppliers and production plant construction ished foods’ focus of February’s annual Gul - dan, lebanon, Switzerland, Taiwan, Thailand, to cold chain logistics,” said Trixie loh food showcase and, instead, highlight the Turkey, India, Italy, the USA and the UK. local, Mirmand, Senior Vice President, Events & region’s ripe business potential as a leading regional and global trade professionals visiting Exhibitions Department, DWTC. international manufacturing and processing the show are expected to exceed the 26,329 “It is clear that Gulfood Manufacturing sup - hub to serve domestic and international visitors from 156 countries recorded last year, ports the supply-demand dynamics of the demand. while another 1,200 delegates will hear from an extensive line-up of international industry experts providing valuable insights at an extended series of conferences – food and beverage innovation, next generation manu - facturing and food logistics – workshops and niche exhibitions running concurrently with Gulfood Manufacturing. Globally, food manufacturing and its associ - ated industries continue to play a significant role in the growth of economies, whether developed or emerging. Increasing global pop - ulations, rising living standards, changing con - sumption patterns and continued modernisation of the value chain in many parts of the world continues to drive growth and opportunities. In the GCC alone, the population is expected to reach 57.6 million by 2019, with a maintained GDP growth percentage of 3% More than 1,500 international suppliers and providers bring global ingredients, equipment and to 4% annually translating to higher personal innovation solutions to MEASA’s biggest food and beverage processing event. income levels and standards of living (Alpen

12 MIDDLE EAST Soft Drinks Internationa l – September 2015 Active Ramadan for Breezee producer drinks producers looks to expand

AS is now a firm tradition in the Middle JORDANIAN producer Al-Rayaan Soft East, soft drink producers and distributors Drinks & Water Industries is planning to marked the Holy Month of Ramadan broaden distribution of its range, especially through special advertising campaigns, sup - the Breezee carbonates while also extending port for the under-privileged and involve - its co-packing work under private labels. ment by management and staff in Established in 2007, Al-Rayaan has built up community events. solid output in both sectors, helped by a One highlight was Coca-Cola’s decision policy of frequent facility enhancement and to produce a can without its normal logo, expansion. It takes pride in its full integrated carrying a tag saying that ‘labels are for cans ISO certification. not people’. like many other Jordanian manufacturers The initiative was designed to combat it is also proud of using local ingredients, cur - prejudice, the company explained. rently running at over 90% “Through this campaign, Coca-Cola Breezee has a good reputation in Jordan. encourages the world to see without labels Flavours include Cola, lemonade, Citrus, Coca-Cola cans for Ramadan. but instead to open their hearts and see Strawberry, and Apple. These are marketed with their hearts. Coca-Cola is removing its in 250ml aluminium cans. own iconic labels in an effort to promote a new exciting memories today.” The company also produces Al-Nahrain world without labels and prejudices,” said a In Jordan, PepsiCo delivery trucks distrib - Water in 250ml PET cups and the Wild Fox company statement. uted 10,000 gifts to youngsters in need, energy drink. PepsiCo sister brands Pepsi and lays while a percentage of lays packs was produced a video featuring a number of donated for funding meals. high-profile singers, including the Pepsi brand ambassador Hussain Al Jassmi. “This campaign’s objective is to bring back the hype of Ramadan and recreate the joy that used to light up the region and unite people together during this Holy Month,” said Carla Hassan, Chief Marketing Officer for PepsiCo Middle East and North Africa. ‘We hope to revive the nostalgia of the past and unite people together to create

Basketball in hope that I’d get to make my dreams come sport but also to support young women true.” players. She is organising a development ancient ruins She explained that Red Bull was not only camp and other activities as part of her endeavouring to promote basketball as a Red Bull role.

TAKE a champion basketball player and some of the world’s most picturesque ruins and the result is worldwide media cover - age. Red Bull Content Pool photographer Farras Oran’s dramatic images of Jordanian basketballer Rubi Habash have gained mas - sive coverage for the kingdom, the sport and the energy drink. They were shot at Jerash, a rich archaeo - logical site where the ruins of the Greco- Roman city of Gerasa are preserved. Oran is based in Milan. Habash, known as Roobs, has a high pro - file in Jordan although her success in sports is not as unusual as it might be in some other parts of the Middle East where female participation in international compe - tition is sometimes restricted by cultural and religious requirements. She is one of the elite Red Bull athletes from Jordan, chosen mostly for their prowess and ongoing development but also for personality and sociability. “I’m incredibly grateful to Red Bull for recognising my talent,” she said recently. “I hope I wouldn’t disappoint them and I Ruby Habash at Jerash.

14 InDuSTRY nEWS Soft Drinks Internationa l – September 2015

has been improving and Success for major its economy is experi - encing significant contest in Malaysia growth”. Asia Pacific Myanmar people are also becoming increas - MAlAySIA’S F&N Beverages invested heavily Yakult expanding ingly health-conscious, in the recent ‘Ceria Raya bersama F&N’ con - yakult believes, which test, believed to be its biggest promotion in Asia establishes a good foun - ever. But the results were well worth it: not dation for its product. only did it draw over half a million entries – In China, the Wuxi exceeding its target – but it also scored mas - DISTRIBUTION of the yakult fermented milk plant joins facilities in sive media coverage in Malaysia plus spin-off drink is expanding further in Asia. The Japan- Guangzhou (where elsewhere in Asia where its drinks are mar - based group has begun production at its there are two), Shanghai and Tianjin. keted. new plant in Wuxi, the fifth in China, and is As we reported early last year when the The initiative got under way during Hari now planning to set up production and dis - Wuxi project was announced, sales of yakult Raya or Eid el-Fitr, the period of thanksgiving tribution in Myanmar. have been growing year by year in China. and festivities at the end of the holy month When the Myanmar plant, to be located They continued to do so throughout 2014, of Ramadan. on the outskirts of yangon, gets under way achieving a 27% increase on 2013 and sales Five finalists were subsequently chosen to this will give yakult coverage of eight coun - of around 4.83 million bottles daily on aver - compete in a grand finale which itself drew tries in the burgeoning 10-strong ASEAN age. extensive media attention. The five went region. The others are Thailand, Philippines, The Wuxi plant in Jiangsu Province was through a series of challenges for the con - Singapore, Indonesia, Malaysia, Vietnam and commissioned with a daily output of test’s top prizes as well as the opportunity to Brunei Darussalam. 800,000 bottles. This is building up solidly to walk away with the overall mega-prize of a A spokesman for yakult noted: “In recent a goal of 1.8 million bottles daily, which is new house. years, owing to the easing of restrictions on likely to be achieved shortly. “This year, we wanted to do something foreign capital as part of economic liberalisa - It is wholly owned by the Shanghai-based different for Hari Raya,” explained Jenny tion, overseas investors’ interest in Myanmar yakult (China) Corporation. Wong, Head of Brand Marketing for F&N Beverages. “We have many F&N fans who have been Marketing organisation and strong capabilities along the supporting us through the years, and we value chain, most notably its supply chain and decided to organise this year’s contest as a partnership for commercial strengths,” said Kosuke Fujishima way of showing our appreciation. of Suntory Beverage & Food Malaysia. “F&N has a wide range of beverages that Ribena “The collaboration is a next step in fur - caters to the different needs of our con - ther enhancing the availability and visibility of sumers especially during festive period.” our products in retail channels.” The company’s portfolio includes F&N RIBENA is now being distributed and pro - DKSH’s Bo Nielsen claimed that: “The Seasons, 100PlUS, F&N Fun Flavours, Oishi, moted by DKSH Business Unit Consumer company’s ability to duplicate success across Coco life, est Cola and others. Goods in Hong Kong, Malaysia and Singapore markets, extensive network of customers and “The challenges were not easy, but I’m thanks to an agreement with Suntory Bever - deep knowledge of the local market will help glad I completed them,” said first prize win - age & Food Malaysia. This covers RTD, con - widen the availability of Ribena products in ner Hadayati Binti Jamil, from Shah Alam, centrate and confectionery lines produced the market.” Selangor. under the Ribena brand. zurich-based DKSH is a global ‘market She was given the chance to choose from “We aim to leverage on DKSH’s solid expansion’ specialist. one of 75 envelopes attached to 75 of the company’s products, arranged at random by an independent auditor. Unfortunately she Airport venue for number of operations missed out on the house but won a Toyota into one, meaning that Innova 2.0E. new plant we require a location “Winning the Innova is a huge bonus for that ticks all the boxes in me because I joined this contest not expect - terms of connectivity, ing to come this far. I would have loved to COCA-COlA Amatil (CCA) is building a security and accessible amenities,” said Chris win the house, but to be honest I’m equally production and warehousing facility at litchfield, CCA’s Nz Managing Director. happy with my new set of wheels,” she said. Auckland Airport’s The landing Business “We also value the investment that Second place went to Nadia Binti Park. Auckland Airport has outlaid to develop Mohamad Nasir who won a smaller car while One of the world’s most profitable air - the area into a world-class business park. the third place contestant Fatin Shazwani Binti ports, Auckland has in the past decade CCA is committed to producing the best Hamdan received an extensive home theatre massively extended its commercial develop - quality beverages and this new facility at system. Two of the finalists won cash prizes. ment of surrounding land not required for Auckland Airport will enable us to continue airport operations, thereby developing a to achieve this and it complements our broad portfolio of revenue streams. existing manufacturing operations.” While some of this is linked to air cargo CCA has a major production and distri - and other airport operations much – such bution plant in the Auckland suburb of Mt as the CCA facility – is not and is more Wellington, built on a site which has a orientated to regional motorway access as lengthy soft drinks heritage. well as cost-effectiveness and growing local The company is the Coca-Cola franchise support services. holder for Nz, Australia, Fiji, Papua New “Auckland Airport has the ability to Guinea, Samoa and Indonesia. It also has deliver a product which meets our specific extensive other beverage and food inter - Winners of the Ceria Raya bersama F&N contest. requirements. We need to consolidate a ests, especially in Australia and Nz.

16 InDuSTRY nEWS Soft Drinks Internationa l – September 2015

Rece Davis. Students can gain access to Sec - tion zero by showing their school spirit on game day and participating in a few classic Americas tailgate games on campus. Those fans not on campus can experience the fun of Section Coke zero zero by tuning in to the show nationwide, or by following @Cokezero on Twitter and campaign expands Instagram. “Coke zero fuels the most passionate college fans throughout the season, allowing COKE zero is bringing its drinkable market - them to enjoy the ritual of watching ESPN ing campaign to the football field, giving fans College GameDay on television or – if a chance to try Coke zero through multiple they’re lucky – in person,” said Racquel innovative avenues. This season, Coke zero Mason, Vice President, Coca-Cola & Coca- is expanding the ‘you Don’t Know zero ‘Til Cola zero. “Section zero was created to you’ve Tried It’ campaign through a fully inte - offer the pinnacle viewing experience, and grated campaign using multiple broadcast by posting social content from this premium spots, traditional media, digital, out-of-home, Coke Zero is targeting football fans with its section, we can show fans at home that Sec - retail, social media engagement and the most latest marketing campaign. tion zero truly has the best seats in the popular pre-game show on television – house at ESPN College GameDay.” ESPN’s College GameDay Built by The To kick off the third year of its partner - Along with Section zero, Coke zero’s Home Depot. ship with ESPN College GameDay, Coke 23,000 lb, 26-by-36 ft drinkable billboard will “Thinking how fans consume college foot - zero is returning to college football with be making an appearance this season at a ball on multiple screens at once, we worked Section zero – now a Saturday staple, and few ESPN College GameDay campuses. hard to make our broadcast and digital the most coveted seat for the ultimate fan. After running through a giant contour bottle experiences intertwine wonderfully to sur - At each campus ESPN College GameDay and 4,500 ft of straw tubing that spells out prise and delight fans during ESPN College visits, Section zero will treat 50 fans to pre - ‘Taste It’, ice-cold Coke zero is dispensed GameDay all the way through to watching mium seating and a chance to see ESPN through a free sampling station to thirsty the games themselves.” College GameDay’s newest cast member, fans.

Partnership reaps grow an emerging beverage brand. Prior to launching BodyArmor, Repole was a co- rewards founder of vitaminwater, which experienced substantial growth in DPS’s legacy bottling and distribution system from 2000 to 2007. DR Pepper Snapple (DPS) has carried Body- BodyArmor is one of numerous brands Armor as an allied brand in much of its DPS carries in its portfolio of third party DPS plans to grow the BodyArmor SuperDrink direct store delivery network since 2013 allied brands, which also includes Big Red, brand this year. and plans to expand the product line fur - Fiji Water, Vita Coco, Bai Brands, Neuro bev - ther in its system over the next year. erages, SunnyD and Hydrive energy drinks, “We’ve been pleased with BodyArmor’s system will continue to fuel our amazing among others. growth over the past two years and believe growth for years to come.” The terms of the BodyArmor transaction it has strong potential as a premium sports This partnership marks the second time will not have a material impact on DPS’s drink,” said Rodger Collins, DPS President of DPS and Mike Repole have teamed up to financial statements. Packaged Beverages. “It’s already a great part of our allied brand portfolio, it has a management team with the experience and Healthy growth for passion to succeed, and we’re looking for - ward to contributing to that growth and Jones Soda success over the long term.” BodyArmor SuperDrink was launched in 2012 by Mike Repole and lance Collins. In JONES Soda Co has announced results for 2013, basketball superstar Kobe Bryant the second quarter ended 30 June 2015. became a significant investor in the com - For the second quarter of 2015, the com - season so far, and we remain focused on pany. pany reported revenue of US$4.3 million, sales growth and building upon the momen - BodyArmor is made with potassium- compared to the prior year’s second quarter tum we are gaining,” stated Jennifer Cue, packed electrolytes, coconut water and vita - revenue of US$3.9 million. Net loss for the CEO of Jones Soda Co. mins and is sweetened with pure cane second quarter of 2015 improved to A year-to-date review – comparison of sugar. It contains no artificial colours and no US$116,000 or US$(0.00) per share, com - quarters ended 30 June 2015 and 2014 – artificial flavours and is available in seven pared to a net loss of US$429,000 or shows: flavours. US$(0.01) per share, for the second quarter • Revenue increased 5.7% to US$7.2 mil - “We are very excited about the invest - of 2014. lion, compared to US$6.8 million last year. ment by Dr Pepper Snapple Group,” said “We are very pleased to announce our • Gross margin increased to 25.1% of Repole, co-founder and Chairman of Body- fourth consecutive quarter of case sale revenue, compared to 23.1% last year. Armor. “Through our partnership with DPS, growth over prior comparable periods. We • Operating expenses decreased by we are continuing to gain distribution achieved 13% case sale growth in the sec - US$361,000, or 14.6%, to US$2.1 million, throughout the USA, and we are on our ond quarter of 2015, compared to the sec - compared to US$2.5 million last year. way to becoming a national brand. Body- ond quarter of 2014, which is the strongest • Net loss improved to US$394,000, Armor has tremendous momentum, and growth we have achieved since initiating our compared to a net loss of US$968,000 last the strength of the DPS organisation and its turnaround plan. It’s been a great summer year. Soft Drinks Internationa l – September 2015 AMERICAS 17

Coke takes stake strengthen the company’s existing portfolio and help it break into the still-emerging pre - in Suja mium juice category – which is growing at about 15% annually. “This is a huge complementary opportu - IN just over three years, Suja has gone from nity for us,” Saint John said. “Suja is one of a small home-delivery juice company to one the fastest-growing players in the natural of the country’s leading organic, cold- health beverage segment. They’re on track pressed juice brands. Now, thanks to a to double their business this year. Half of minority investment by The Coca-Cola this growth is coming from expanded avail - The Coca-Cola Company has taken a minority Company, the San Diego-based company is ability, but the other half is due to their stake in Suja, which makes HPP juices. a step closer to achieving its simple, yet sales velocity. Consumers are clearly locked ambitious, mission to bring organic juice to into the Suja proposition and are voting the masses at an accessible price. vast chilled distribution network – which with their purchases.” Suja, which Forbes named the No. 2 most currently delivers brands such as Odwalla Suja’s products are currently sold in promising company in 2015, has experi - and Simply, ice-cold, to stores across the around 13,000 retail outlets nationwide. As enced unprecedented growth in the natural USA – and help Suja boost manufacturing part of the partnership agreement, Suja will foods and conventional grocery channels, capacity to meet growing consumer continue to service existing customers and selling more than 40 million bottles, to date, demand for its products. Finally, Suja will Coke will explore growth opportunities in of its organic juices produced using High leverage Coke’s supply chain and procure - new channels. Initial plans include introduc - Pressure Processing (HPP) to preserve ment network to source materials such as ing Suja to college and university campuses. maximum nutrition and taste. bottles and caps at a lower cost. The com - “When we started out, we couldn’t have pany remains committed to its promise to imagined the incredible growth and con - consumers – Suja juices and smoothies will sumer demand we face today,” said Jeff always be USDA Certified Organic and Church, co-founder and CEO of Suja. “As cold-pressured using HPP to kill any harmful we continued to innovate and find ways to bacteria and preserve maximum nutrition democratise juice, we soon realised that for and taste. Join the SDI us to take the business to the next level Suja offers three handcrafted lines of LinkedIn group and provide cold-pressured juice to even organic juices – Suja Classic, Suja Elements more people, we needed to find the right and Suja Essentials – at different price strategic partner. Coca-Cola has the ability points and for different lifestyles. Soft Drinks International to help us get there.” Mike Saint John, President of Value Added Coca-Cola’s investment will give Suja Dairy and Natural Health Beverages at access to the global beverage company’s Coca-Cola North America, said Suja will

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In brief…

Subscribe l Glacier Water Services Inc has over this quarter. announced results for the second quarter of The USA Quarterly Beverage Tracker report email: subscriptions@ the fiscal year 2015, ended 28 June 2015. provides quarterly data for q1-2015 full softdrinksinternational.com Brian McInerney, Chief Executive Officer year, 2014 volumes 2015 forecasts for all of Glacier Water, said, “Our year-to-date rev - commercial beverages and supporting analy - enues increased 1.1% versus the compara - sis. ble period last year. Same-store revenues l increased 0.5% year-to-date. The company’s Transparency Market Research has first six months of adjusted earnings before released a new report entitled Bottled Water Advertise EBITDA were US$10,599,000, an increase Market (Still, Carbonated, Flavored and Func - of 1.2%, or US$130,000, over the same tional) – Global Industry Analysis, Size, Share, email: advertising@ period last year. Income from operations for Growth, Trends and Forecast 2014 – 2020. softdrinksinternational.com the first six months grew 23.1% to According to the report, the global bottled US$2,182,000. At the end of the second water market stands to grow from a vol - quarter, Glacier operated approximately ume of 267.91 billion litres in 2013 to 23,000 machines located at retailers across 465.12 billion litres by 2020, registering an the USA and Canada, providing high quality, 8.3% CAGR during that period. great tasting drinking water or premium On the basis of product type, the market Contribute ice.” for bottled water is categorised into carbon - ated, still, functional, and flavoured. In 2013, l email: editorial@ Canadean ltd's new report Quarterly still bottled water held the largest share of Beverage Tracker: USA softdrinksinternational.com includes the following the revenue at 64.9%, with carbonated bot - key findings: tled water following at 22.9%. Carbonated • Strong performances once again came bottled water, however, is projected to lose from some fast-growing but niche segments market share over the coming years. Rise in such as carbonated water and iced/RTD the health-conscious population around the coffee drinks. globe is anticipated to boost the demand for functional and flavoured bottled water. or call +44 (0)1202 842222 • Soft drinks had a mixed performance over this quarter. Carbonates juice and still Geographically, the bottled water market drinks declined while packaged water, nec - is segmented into North America, Europe, tars energy drinks and iced/RTD tea drinks Asia Pacific, and Rest of the World. In 2013, grew. Asia Pacific dominated the global market www.softdrinksinternational.com • Dairy drinks suffered a small decline with a 33% share, driven by its growing with an exception from grain and alternative population, increasing health awareness, rise milk drinks, which saw double digit growth. in disposable income, and introduction of • Alcoholic beverages grew modestly innovative packaging solutions. INTERNAATIONALTIONAL DAIRRYY SHSHOHOW SEPTEMBER 15–18, 2015 McCORMICK PLACE | CHICAGO, ILLINONOIS DRINKK IN THE INNOVVAAATION!TION!! The International Dairry Show will be overflowing with the lateest consumer trends in food and beverage packaging andd processing. ComeCom see new equipment, discover best practicctices in plantnt operattions and safetyy,, and meeet with potentiall suppliers who can help move your business forward with innnovative technologyy,, sweeeteners aand more.

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MMOVINGNGDAIRRYY Co-located wiith: FFOROORWWARDARD PROCESSOCESS 20 DEVELoPMEnTS Soft Drinks Internationa l – September 2015 From yoghurt line Ingredients to drinks line Dairies operating a set yoghurt production High protein milk line can now use their existing equipment to make drinking yoghurt, thanks to an innova - powder tive protein-based solution developed by Arla Foods Ingredients. The Nutrilac protein ingredient is simply BUIlDING upon its successful dairy ingredi - added to the manufacturing process at the ents business, California Dairies Inc (CDI) has beginning of the production cycle. It subse - diversified its powdered milk offerings to quently prevents the yoghurt from setting, include high protein powders – milk protein resulting in a refreshing liquid yoghurt drink concentrates (MPC) and milk protein isolates with a protein level of up to 5%, without (MPI). The addition of these new products requiring the installation of a new production demonstrates CDI’s vision to become the line. leading source of dairy nutrition. Set yoghurt is particularly popular in South A set yoghurt line can be transformed into a MPC and MPI are high-value milk powders, East Asia and the Middle East and is also drinking yoghurt line with just the addition of which can be used in high protein drinks and widely consumed in parts of Europe, the Nutrilac from Arla. other applications. The production of MPC USA and Russia. and MPI is a natural extension of CDI’s pow - Colours, flavours, sugars and sweeteners dered milk portfolio and meets the needs of can be added at the beginning of the manu - larly interesting to smaller companies without its customers for highly functional milk pow - facturing process as usual, along with healthy the space to install a second line, but who ders. ingredients for fortification such as calcium, wish to capitalise on the great opportunity “The driving force of CDI’s strategic plan is fibre and probiotic bacteria. offered by protein-rich drinking yoghurts.” to profitably market member-owners’ milk Torben Jensen, Category Manager for Fresh He added: “Protein continues to grow in through product innovation and an expanding Dairy Products at Arla Foods Ingredients, said: popularity globally and consumers appreciate product portfolio. The inclusion of high pro - “Our Nutrilac protein offers an easy way for the convenience and great taste of drinking tein milk powders to our portfolio is yet dairies to add another product range to their yoghurts that give them a shot of healthy another example of how CDI executes its portfolio, and to make much better use of dairy protein. Now dairies that are already strategy and creates value for its member- their existing production line. This is an ingre - making set yoghurt can tap into this demand owners,” said Andrei Mikhalevsky, CEO of dient solution that can be used by dairies of quickly and easily with a minimum of hassle CDI. all sizes. However, we expect it to be particu - and cost.”

Vibrant natural mats in a range of different formulations designed to deliver varying levels of colour colours intensity. They are approved for use as food colourants in the USA, EU, Japan and Aus - tralia. lyCORED , specialists in carotenoids, has Tomat-O-Red and lyc-O-Beta offer spe - overcome the most common technical cific application benefits. In beverages, they problems with natural colours to develop a are light-stable and stable alongside added range of vibrant reds, oranges and yellows healthy ingredients such as Vitamin C. that make it easy for food and beverage Tamara Higgins, lycored’s Global Cate - manufacturers to ditch artificial ingredients gory Manager for Coloration, said: “There’s for good. huge pressure on food and beverage manu - Natural colours from lycored are certi - facturers to use natural colours but this can fied Kosher and Halal, non-GMO, vegetarian cause a range of technical problems at the and are heat, light and pH stable. They give point of production. Our natural colours an authentic appearance to a wide range of portfolio has been designed to offer the products time after time – but not at the Lycored has developed a range of vibrant natural best of everything – naturalness and superb expense of a clean label. colours that are stable in a wide range of pH, appearance, but not at the expense of per - Available in the lycored natural colour - ascorbic acid and high temperature conditions. formance and functionality.” ings range are two core offerings. Tomat-O-Red and lyc-O-Beta natural Tomat-O-Red is created using tomato- Trispora offers a spectrum of yellow to colours are supplied with the assurance of derived lycopene. It offers a more techni - orange shades. full traceability because lycored produces cally sound red colouring alternative to Both ingredients are available in liquid for - all of the raw materials used to make them. unstable beetroot and anthocyanins, as well as carmine, which is not vegetarian-friendly. It is suitable for use in many products, including beverages. lycored’s lycopene is In brief… highly stable under a wide range of pH, ascorbic acid and high temperature condi - l Tate & lyle has launched a new website featuring nutritional information, consumer tions. dedicated to fibre fortification: www.tateand - research and in-depth application insights. It lyc-O-Beta is sourced from Blakeslea lylefibres.com. This new website serves as a also provides details of Tate & lyle’s exten - trispora , a beta-carotene-rich, allergen-free resource to help food and beverage manu - sive fibre portfolio and solutions: Promitor, natural fungus cultivated by lycored. Natural facturers meet increasing demand from con - Soluble Fibre, PromOat Beta Glucan and beta-carotene extracted from Blakeslea sumers globally for fibre-enriched food by Sta-lite Polydextrose. Soft Drinks Internationa l – September 2015 InGREDIEnTS 21 Legal guide new process published for carmine

FLAVOURINGS in Food – A Legal Perspective IN collaboration with University of Copen - – Vols 1 and 2 has been published by hagen, Department of Plant and Environmen - leatherhead Food International to help tal Sciences (KU) and Technical University of food manufacturers, distributors, importers Denmark, Department of Systems Biology and the whole food industry trading (DTU), researchers from Chr Hansen have nationally and internationally to meet regu - succeeded in producing carmine by a mod - Producing carmine by fermentation is now latory requirements to ensure compliance ern fermentation process. The first of a series possible, but requires further optimisation. with flavouring legislation in different of patents that protects the technology has regions worldwide. It covers the European just been published. Union and its 28 Member States, including Carmine is a long-established natural red to protect the technology. national provisions where they exist. It also pigment, used in a broad range of food and Cees de Jong, CEO of Chr. Hansen, says: includes information on countries within beverage applications. The production “This is a potential game-changer for carmine Europe (non-EU), the Commonwealth of method relies on cultivation of the cochineal production. The new technology is expected Independent States, North America, latin that lives on cactus plants. One kilo of to make production of carmine more cost- America, Australia, and New zealand, the carmine requires manual collection of efficient and thereby further lower the barri - Far East, and the Middle East. 100,000 cochineals, which adds significantly to ers for conversion to natural colours”. The book will help readers to address the cost of the natural colour. Fermented carmine is still some years the challenges presented by flavourings reg - Researchers from Chr Hansen, KU and away from commercialisation, as the process ulations, by providing information on differ - DTU have now uncovered the complicated needs further optimisation. Cees de Jong, ent flavouring legislation, as well as how processes involved in the natural production comments: “When the technology is ready flavourings are regulated, together with of carmine. Using this insight and state-of- for use, Chr Hansen has an excellent position labelling requirements of flavourings used in the-art biotechnology the researchers have to exploit it. Fermentation is our core com - food and sold as such. produced carmine by a modern fermentation petence and we are market leading within The book includes introductory pages process and Chr Hansen is now filing patents natural colours”. explaining how flavourings are regulated; definitions of different types of flavours; direct web links to the positive list of Know your colours flavourings; flavouring declaration, flavouring sold as such, labelling and claims; additives, diluents and carriers and purity criteria; and THE transition period for the implementa - full references to the corresponding legal tion of the European Guidance notes on the documents. classification of food extracts with colouring properties is about to end: after 29 Novem - ber 2015, all food and drinks available on the European market should comply with the requirements of the new guidelines. For the first time, these define precise criteria for the differentiation between colouring foods and colourants. After 29 November all products that are used for the colouring of food and bever - At the end of November, new EU guidelines will ages but do not comply with the criteria for come into effect defining ‘colouring foods’ and ‘colouring foods’ will be classified as ‘colourants’. ‘colourants’. They require legal permission and have to be designated by the name of the category ‘colourant’, followed by their thus close the remaining legislative gap in specific name or their E number. this area. All products with colouring proper - “There is not much time left for food and ties that are manufactured using selective beverage manufacturers to align their prod - extraction of the raw material’s pigments are Leatherhead Food International has published ucts with the new Guidance Notes. They to be labelled as additive colours. This also a guide to food legislation in Europe. should check their labelling or even recipes applies when they are made from foods or in order to ensure compliance and at the other edible raw materials. same time meet the demand of their cus - GNT’s products, which are sold world - tomers for natural ingredients,” says Dr Hen - wide under the brand name Exberry, meet To advertise drik Hoeck, Managing Director of the GNT the requirements for the classification as Group. “With the end of the transition colouring foods. They are obtained exclu - period, consumers finally obtain certainty sively from fruit, vegetables and edible plants email: advertising@ that ingredients which are labelled as colour - by using gentle physical processes such as ing foods actually meet their requirements pressing, chopping or filtering. softdrinksinternational.com for naturalness to the full extent.” “With more than 35 years of experience The Guidance Notes were adopted by in the production and application of colour - the European Commission’s Standing Com - ing foods, the GNT Group can optimally or call mittee on the Food Chain and Animal advise and support food and beverage man - +44 (0)1202 842222 Health on 29 November 2013. They define ufacturers in the implementation of the exact criteria for the differentiation between Guidance Notes and the application of colouring foods and additive colours and Colouring Foods,” says Dr Hoeck. 22 PRoDuCTS Soft Drinks Internationa l – September 2015

Juices & Juice Drinks Brainy limited Sunkist smoothies edition with bits

UK Britvic Soft Drinks is extending its offer - KOREA Haitai Beverage has now launched ing this Halloween with the launch of a new two Sunkist brand premium smoothies in limited edition Strawberry, Apple and Grape the aseptic carton pack combiblocMini flavour for its Robinsons Fruit Shoot No 200ml. Part of the ‘My Real Smoothie’ range, Added Sugar range. The ‘Strawbrainy’ variant the drinks are available in Apple/Mango with has been launched to the off-trade will be apple bits, and Strawberry with peach bits. available to order until mid-October. The The pieces of fruit give the smoothies a very launch is expected to coincide with Hal - special texture and authenticity, and offer an enced when the beverage is drunk through loween-themed activity in-store and boost unusual drinking experience. The beverages a straw. The straws have a large, 6mm diam - seasonal sales this autumn. are made possible using the drinksplus tech - eter, so the smoothies can be enjoyed with ‘Strawbrainy’ contains no added sugar, no nology from SIG Combibloc. an even consistency”. artificial colours or flavourings and 11% real In late 2014, the company Dr Chung’s The basis for products of this type is the fruit juice. The enticing blend has been cre - Food got the ball rolling in the country with drinksplus technology from SIG Combibloc, ated to excite existing consumers, while a UHT soy drink with apple mango juice which allows manufacturers to aseptically fill encouraging new shoppers to buy into the that also contains bits of nata de coco and innovative products with up to ten% natural Robinsons Fruit Shoot range during the Hal - peach. The smoothies from Sunkist, a well- particulate content in carton packs, using loween season. The limited edition flavour established global brand, see further bever - standard filling machines for beverages. This stays true to Robinsons Fruit Shoot’s fun, ages appearing on the market which are in opens up the possibility to create a wealth colourful aesthetic with the instantly recog - line with the current consumer demand for of innovative on-trend products, quickly and nisable bottle shape and a yellow flash high - health harmonised with enjoyment. cost-efficiently. To make drinksplus products lighting that ‘Strawbrainy’ is a limited edition Seo Jun Oh, Deputy Brand Manager at such as the new Sunkist smoothies, the SIG in the core Fruit Shoot range. Haitai Beverage said: “The bits of fruit Combibloc standard filling machines for liq - Kirsty Hunter, Brand Director for Stills & emphasise the high-quality, natural character uid dairy products and non-carbonated soft Future Brands at Britvic Soft Drinks, com - of our smoothies. Consumers notice them drinks are simply fitted with an upgrade set. mented: “We’re really excited to be launch - immediately, because the combination of Haitai Beverage is not only one of the top ing ‘Strawbrainy’ as a limited edition for our premium juices and bits of real fruit pro - players on the Korean market, but also runs Robinsons Fruit Shoot range and are sure it duces a completely new drinking sensation. a successful export business, mainly to Rus - will create a real buzz within the kids soft The unusual product texture is best experi - sia, Africa and China. drinks segment in October. Halloween is hugely popular in the UK and we’re confi - dent that by offering shoppers a new flavour new listings from a range that kids love, we will be able to grow sales of the range even further, for Savse whether at home or on-the-go.” The limited edition ‘Strawbrainy’ flavour will join the rest of the Robinsons Fruit UK Savse, the award winning cold-pressed Shoot range, which includes popular flavours smoothie brand, has added retail giants such as Orange, Apple & Blackcurrant, Sum - Sainsbury’s and The Co-operative Food to mer Fruits, Apple and Tropical, on shelf dur - its rapidly expanding list of national stockists. ing the Halloween period. A 4 x 200ml This announcement comes months after HPP category. multipack at the promotional price of £1 will Savse was recognised by the UK govern - Guka Tavberidze, founder of Savse com - also be available in the grocery channel. ment as one of only 50 Food Stars, con - ments: “I’m absolutely thrilled to take Savse tributing to growth and innovation in the to new heights with these two new listings. British economy. Awareness of HPP and the benefits it offers Three of Savse’s 750ml SKUs – Super is clearly growing and Savse provides the Green, Super Blue, and Super Orange – will perfect response to shoppers’ increasing be available on shelf in 254 Sainsbury’s demand for good, honest and genuinely stores. In addition, Co-op will be stocking healthy products. I’ve always been passionate two 750ml SKUs – Super Blue and Super about providing consumers with a drink Orange – from 30 September in 150 stores that’s as fresh and great tasting as the ones nationwide. my mum would make in her kitchen and I With Waitrose and Asda already stocking can’t wait for more people to have access the increasingly popular smoothie brand, to us.” these two new listings now mean Savse can Super Blue is a mix of blueberry, kale, be purchased in four of the country’s major beetroot, spinach, blackcurrant, apple, orange supermarket retailers. Since the brand’s and strawberry; Super Green contains pear, refresh and recent Madeleine Shaw partner - broccoli, apple, kiwi, lemon, banana, kale and ship on the new ‘Get The Glow’ range, Savse spinach; and Super Orange consists of is going from strength to strength and prov - mango, celery, apple, lemon, orange, passion ing itself a true market leader across the fruit and carrot. Soft Drinks Internationa l – September 2015 JuICES & JuICE DRInKS 23 Fusion gets facelift Fruit & veg mix Cardamom – dilute to taste UK Premium juice brand Frobishers has UK Nosh Raw Veggie Kale, Celery, Banana & rebranded and repackaged its popular juice Mandarin Smoothie is said to help ‘digest, drink, Fusion. Set to hit pubs, bars, restau - destress and restore’. It is a raw product, PAKISTAN Vital Elaichi rants, cafés and food outlets imminently, new which is not heat-treated and is said to pro - Sharbat (Cardamom look Fusion promises the same all natural vide the benefits of all the Syrup) is described as a flavour and ‘nothing added, nothing taken live vitamins, minerals, refreshing and pleasant away’ Frobishers guarantee. enzymes and nutrients of tasting syrup that produces Targeted at the discerning ABC1 con - raw food on-the-go. a fragrant effect in the sumer looking for quality and the reassur - It is free from gluten, mouth. ance of 100%, not-from-concentrate pure dairy, GM and added sugars The product is made fruit juice, Frobishers Fusion is available in and is suitable for vegans. from aqueous extract of 275ml bottles in three fruitful taste combina - The product is said to pro - cardamom and is claimed tions: Apple & Mango; Apple & Raspberry; vide more than 50% of the to have a remarkable qual - and Orange & Passionfruit. daily requirement of vita - ity as it contains no syn - With growing consumer interest in min A, vitamin C and vita - thetic additives. The Halal healthy, no added sugar, natural juice drinks, min K per bottle, and retails certified syrup retails in an Frobishers Fusion is ripe to tap into the in a 250ml pack featuring 800ml bottle that makes expanding premium soft drinks sector. Prom - Twitter and Facebook 22 glasses of beverage. ising more natural juice per bottle, Fusion logos. contains around 75% pure fruit juice and fruit purée topped up with natural spring Juicy coconut water and nothing else. Watermelon Commenting on the relaunch of Fusion, Steve Carter, Sales & Marketing Director at Cucumber Cooler CANADA lassonde Frobishers Juice ltd says: “The premium soft Be Pure Oasis 70 Calo - drinks market is evolving and new look ries lemonade-Coconut Fusion aims to bridge the gap between con - USA Trader Joe’s Watermelon Cucumber Water Drink is now sumer expectation and consumption. No Cooler is now available. This pasteurised available. This fruit juice longer happy to tolerate mainstream quality product is made from concentrate. It contains and coconut water and run-of-the-mill flavours, consumers are organic watermelon juice, and is organic and blend features natural seeking a premium soft drink that offers kosher certified. This product is made with flavours and vitamin C, them choice, variety of flavour and brand 15% juice, and retails in a 64oz. bottle. contains no added sugar, heritage. Frobishers is famed for its uncom - and features 70 calories promising approach to quality and taste and per 250ml. The drink is whilst the packaging of Fusion may have pasteurised, and retails changed, operators can be assured of a juice in a recyclable 1.75 litre drink that remains true to its natural origins bottle featuring a qR and our brand promise.” code. Smoothie operator

USA Suavva Chocolatey Cheer Smoothie is made with 100% cocoa juice and processed according to the HPP cold pressed technique to protect its valuable antioxidant activity, vita - mins, minerals, and its fresh taste. It is a natural source of fibre, and an excel - lent source of vitamin B6 to support brain Juice with and heart health; and antioxidant and magnesium saffron to help support healthy nerves and muscles. The company is part - GERMANY Retter Shot nered with many small Granatapfel mit Safran farmers who harvest natu - (Pomegranate Juice with ral, non-GMO, gluten-free Saffron) is a 100% pure cacao. This kosher certified Sourced by Mintel, natural beverage that can product is suitable for veg - email: [email protected] be enjoyed on its own or ans and retails in a 10.5 fl mixed with water, mineral oz pack. The manufacturer is water or other juices. This a member of ‘1% for the organic and vegan prod - planet’, a global movement Send your news to uct, described as a natural of companies that donate at [email protected] energy booster with a least 1% of their annual net function, retails in a 200ml revenues to environmental bottle. organisations worldwide. 24 PRoDuCTS Soft Drinks Internationa l – September 2015

Water & Water Plus Glacial water Recovery Water goes east USA Recovery Water is said to improve the body’s natural restoration process, ICELAND/MIDDLE EAST Icelandic Gla - which means less muscle soreness and cial is a super-premium natural spring water fatigue. This superior water even claims to from Iceland. Home to glaciers, spouting gey - heighten the sense of well being and sers, volcanoes and raging rivers, Iceland is improve sharpness and focus. one of the world’s cleanest ecosystems. Ice - In its original flavour, Recovery Water Water with just a touch of natural sweet landic Glacial is bottled at the source from looks, tastes and hydrates like pure water. summer flavour with no sugar or artificial Iceland’s legendary Ölfus Spring, which was Recovery Water offers the same healthy sweeteners. formed more than 5,000 years ago and is qualities of purified water but with added Scientists from a Tacoma, WA-based shielded from pollution by an impenetrable benefits. Original Recovery Water has no biotech company have developed Recovery barrier of lava rock. The spring produces added ingredients other than minerals for Water using a special electro-kinetically extremely pure water so nothing is added or enhanced electrolytes modified process. In this process, the water taken away. As a result, Icelandic Glacial pos - The Essence of Cucumber & Mint variety is infused with charged nano-structures, sesses exceptional balance featuring a natu - contains natural flavours, and no sugar or which are proven safe to consume and rally low mineral content and a naturally high artificial sweeteners. Essence of Fresh Peach highly effective in promoting healthy cells. alkaline pH level of 8.4. offers the healthy benefits of Recovery It is sold in 500ml PET bottles. The Ölfus Spring is constantly replenished by rain, snow and ice-melt from the nearby mountains. Icelandic Glacial is further distin - Core hydration guished as the world’s first certified carbon neutral natural spring bottled water for prod - uct and operation. The company uses 100% USA Core hydration water is ultra-purified natural green energy to fuel production using a seven stage proprietary process delivering a premium bottled water to dis - including UV, carbon filtration, reverse osmo - cerning consumers around the world while sis and ozonation that removes harmful maintaining a ‘net zero’ carbon footprint. impurities and contaminants. It is then bal - As a testament to its exceptional purity, anced with the perfect blend of electrolytes Icelandic Glacial has been selected by Chris - and minerals that complement the levels tian Dior as the exclusive hydration agent in that naturally occur in the human body, the Diorsnow line of skin care products. resulting in a clean and crisp tasting water Icelandic Water Holdings, makers of the with the perfect pH of 7.4. award-winning Icelandic Glacial has recently The optimal pH range the body is plements we need to survive can be prop - announced its partnership with Icelandic between 7.35 and 7.45. When the pH level erly assimilated. More and more health con - Middle East Commercial Company, a leading is within this range, minerals, and food sup - scious consumers are becoming aware of importer and distributor for an exclusive the harmful effects of an acidic diet and are range of brands in Kuwait. The water will be seeking solutions to bring their body fluids distributed to 5 star hotels, restaurants, cafés Beverly Hills within an acceptable range. The most effec - and fine retailers throughout the country. tive way to achieve this is with water. glamour Core Hydration is sold in a 100% recycla - ble BPA-free bottle and is distrubuted by Big Geyser in 20oz, 30.4oz and 24oz sports cap USA Berverly Hills 90H20 lifestyle Collec - bottles in cases of 12. tion Crafted Spring Water is a Californian mountain spring water with added natural minerals. The A pinch of salt lifestyle Collection is said to have been specially designed to embody the glamour, style JAPAN Meiji Salt & lychee Water is fea - and vitality of Beverly Hills. tures Alpensalz rock It is retailed in a 16.9 fl oz salt and lightly sweet recyclable, BPA-free pack with lychee juice. It con - UV protection featuring the tains 47mg of Facebook and Twitter logos. sodium per 100ml The zero calorie product has to help prevent heat been awarded Best of Beverly fever and 1% fruit Hills Golden Palm Award and juice content. The from The Creators of The Best product retails in a Water in the World Award. 250ml carton. It was The manufacturer donates launched in spring Sourced by Mintel, 5% of profits to local 2015 with an RRP email: [email protected] schools. of 100 yen. Soft Drinks Internationa l – September 2015 WATER & WATER PLuS 25 Herbs, spices and Sparkling Sunny D flowers CANADA Sunny Delight Beverages has launched new Sparkling Fruit 2O fruit flavoured SWEDEN Ramlösa is seeing a positive sparkling water and teas. Sparkling Fruit 2O response to its late spring launch in Sweden was previously only available to consumers in of new entrants RoseBerry and lemoNice the USA. flavoured water products. The launch marks Sparkling Fruit 2O offers subtle, simple fruit the Swedish drinks company’s latest march flavours with no calories or caffeine and into flavoured water drinks with exciting comes in four flavours: Raspberry lemon; need of a reprieve from the ‘overwhelmia’ of taste combinations, some contain - Strawberry; Mixed Berry; and Grape. The teas daily life,” says Ed Klene, Associate Marketing ing flavours with a hint of herbs, are available in lemon, Raspberry, Peach and Director at SDBC. “We are excited to offer spices and flowers. Pomegranate flavours. To celebrate the launch, them these new products as a refreshing daily RoseBerry is an energising bev - Sparkling Fruit 2O branded buses will tour sev - dose of positivity for consumers across erage infused with raspberry, eral major cities throughout Canada and will Canada.” while lemoNice is a spicier bev - provide consumers with samples to try. Select retailers include Sobey’s, loblaw, erage tasting of lemon and ginger. “Our research has shown that women in Metro, Real Canadian Superstore, Fortino’s RoseBerry and lemoNice are Canada, similar to those in the USA, are in and Maxi. distributed through conven - ience stores and supermar - kets across Sweden. Fruity water

AUSTRIA Römerquelle Emotion Ribisel Meslisse (Redcurrant & Melissa Flavoured Mineral Water) is a low calorie, refreshing nat - ural mineral water with a natural fruit flavour. This lim - ited edition product is said to have an invigorating taste and retails in a 0.5 litre PET bottle. Hint of new flavours

USA Two new flavours have been added to the Hint range of waters – Cherry and Pineapple. Hint water and Hint fizz contain no sugar, sweeteners, preservatives or calories. They are made with pure water with nothing but natural fruit oils and essences added. Hint is said to be great for people who: don’t like the taste of plain water, but value health; are trying to give up soda or diet soda; don’t drink diet soda or soda, but want a ‘treat’; are pregnant or nursing and don’t want sugar or diet sweeteners in their body; have diabetes or pre-diabetes; have gastro- intestinal issues; or have had gastric bypass or other weight loss surgeries. 26 PRoDuCTS Soft Drinks Internationa l – September 2015

beverages to meet the needs of the Chinese health food consumers who are paying more attention than ever to their health and they look to Western products.” Carbonates Robert E. yates, CEO of Pulse, said, “We have been selective in choosing a partner for Finding the Pulse the Chinese market and we are confident and excited to have Nantong King as our in China partner to roll out our products in China. One of our original investors has been instrumental in securing this deal and will be CHINA The Pulse Beverage Corporation, our ‘man on the ground’ in China to ensure makers of Natural Cabana lemonades, everything goes smoothly for both parties.” limeades, and Coconut Waters, and Pulse Heart & Body Health functional beverages has announced that Nantong King Food Co, Juice with a a member of the Beijing Rosa International Trading Company, based out of Nantong sparkle City, 50 miles north of the Port of Shanghai, has ordered its first container of Natural Cabana lemonade and limeade in six UK Premium juice brand Frobishers has this flavours. month extend its range of not-from-concen - Tom Wang, President of the Beijing Rosa in China. We will market the Natural Cabana trate juices and juice drinks with the launch Group, said, “Natural Cabana lemonade/ drinks to this market segment. We have of Frobishers Classics, a range of delicately limeade are fantastic tasting and will be ordered our first container of 1,500 cases to carbonated juice drinks made with pure fruit quite unique in China. After initially tasting begin market development and ensure all juices and spring water. the Natural Cabana products I found myself registrations and logistics are resolved. We Uniquely available to the on-trade, Fro - consuming six different flavours in a 24 hour intend to sell these beverages through bishers Classics are ‘grown-up’, sparkling soft period. The wealthier Chinese consumers wholesale, retail and on-line outlets. Once drinks. often look to Western products, especially Natural Cabana is launched we plan to bring They come in three flavours: Sparkling after recent food and product safety scares in Pulse Heart & Body Health functional Raspberry; St Clements Orange & lemon; and Apple, Pear & Elderflower. A premium proposition with their attrac - no sugar Tango tive bottle design, each Frobishers Classics variety crafted with the classic care and attention to quality of which Frobishers is UK Britvic Soft Drinks is launching a sugar- proud. The fruit tastes are natural and free variant of Tango Orange, Tango Orange authentic, with each 330ml bottle containing Sugar Free, which will hit the shelves this fewer than 85 calories. month. Commenting on the launch of Frobishers Tango’s latest innovation taps into current Classics, Steve Carter, Sales & Marketing consumer trends for lower sugar alternatives, Director at Frobishers Juice ltd, says: “We without compromising on taste, and will wanted to create a new, premium product benefit from the brand’s multi-million mar - range using quality ingredients to appeal to keting spend this year. the growing number of consumers looking Kevin McNair, GB Marketing Director for for a stylish soft drinks that is lower in calo - Britvic, comments: “Carbonates remains the ries. New Classics are an elegant addition to number one soft drink sector and is cur - the soft drink sector. We hope to help rently being driven by increasing consumer expand the choice of soft drinks available to demand for lower sugar options, reflected by consumers, while offering greater profit mar - the 6.2% value growth of sugar free fruit gin potential to operators through its pre - carbonates in the last year (according to mium positioning.” Nielsen Scantrack). Tango Orange Sugar Free packaging will “With orange being the most popular create a contrast to the rest of the Tango flavour choice in fruit carbonates, Tango portfolio’s black background, boasting a silver Orange Sugar Free combines consumer design to pique consumer interest and trial taste preferences with a sugar-free variant through disruption on shelf. which will further strengthen our carbonates To maximise sales, retailers should create position. a ‘sugar-free zone’ at the fixture, merchandis - ing by format and placing Tango Orange Sugar Free adjacent to 7Up Free, with faces matched to Tango Orange. Tango Orange Sugar Free is available in 2 To advertsise, contact: litre PET, with a RRP of £1.99; 6 x 330ml can multipacks – RRP £3.19; and 600ml PET and PMP format with a RRP £0.99. Single advertising@ cans are also available at a RRP of £0.59. softdrinksinternational.com Sourced by Mintel, email: [email protected] Soft Drinks Internationa l – September 2015 Spicy soda

USA Boundary Water Brands has launched Joia all natural Ginger, Apricot and Allspice soda, a sparking bite of ginger with apricot and a note of allspice. Joia contains 10% juice, and is gluten-free. It contains 60 calories per 12 fl oz (355ml) serving. Sweetening agents used are pure cane sugar, erythritol, stevia and monk fruit extract.

no sugar pressé

UK Belvoir Fruit Farms has bottled the crisp fresh taste of English Cox’s Apples to produce a sparkling new Cox Apple Pressé which, because it contains no added sugar, is wonderfully balanced without being overly sweet. The leicestershire based company hand makes all its cordials and pressés on the family farm using only natural ingredients and no artificial additives or preservatives. The new Cox Apple Pressé is a first for Belvoir, however, as it contains a little grape juice in place of sugar, which provides the necessary sweetness to temper the natural sharp kick from the real pressed Cox apple juice. The Belvoir Cox Apple Pressé comes in a 75cl bottle, ideal for sharing or a 25cl bottle for a single serve. Both bottles are available now from the Belvoir website www.belvoirfruitfarms.co.uk for around £2.99 and £1.85 respectively.

www.softdrinksinternational.com

08:54 28 PRoDuCTS Soft Drinks Internationa l – September 2015

Sports & Energy Protein + coconut Emerge gets makeover BRAZIL Musclepharm Coco Protein Suple - mento Proteico Sabor Chocolate Coco (Chocolate Flavoured Coconut Water and UK In consultation with its consumers, Protein) is now available. The product is said energy drink brand Emerge has launched to be the first sports drink that provides new product enhancements across its entire both protein and coconut water in one con - portfolio. venient drink created for The new packaging design will see the range navigation between flavours. every type of fitness enthu - brand cement its position as a credible con - Consumers support the changes, with siast lifestyle. tender in a maturing energy market, creating 80% claiming the new look Emerge is a Whether during running, a more premium look and brand proposi - credible, better looking product that they lifting, hiking, on the beach tion at the same affordable price point. would be happy to recommend to friends. or on the road, each serv - The investment in the brand’s design has Emerge is the fastest-selling energy brand ing provides important been made following an extensive consulta - in the market, driving more revenue per sq electrolytes, minerals and tion period centred around consumers. With cm of shelf space than many of the cate - contains 20g of protein to an established and loyal customer base, the gory’s major players across the majority of build lean muscle, increase changes aim to drive demand and boost the retailer channels (according to IRI All Scan endurance, fuel recovery brand’s credibility with shoppers. Snack Outlets & Channels). and stay hydrated. The The new look Emerge will retain the Calli O’Brien, Brand Manager for Emerge, product is free from gluten brand’s recognisable silver and red colour said: “The new packaging design is a progres - and lactose, and retails in a combination, with enhanced elements to the sive step forwards for Emerge, future-proof - 355ml bottle. packaging design to improve consistency and ing this popular product in an evolving energy market. Retaining the great taste, affordable price point and standout colours More flavours that appeal to our core market, the design enhancements see Emerge take on a more for Amp premium look and feel which we are confi - dent will continue to drive and increase demand.” USA Amp Energy has unveiled four new flavours that can’t be found anywhere else in the energy category, according to the com - Alkaline Ionized pany. New flavours Strawberry limeade; Pas - Amp Energy Original and Amp Energy sion Fruit; Blueberry White Grape zero; and Cherry Blast in retailers nationwide. Water Watermelon zero have joined favourites According to a recent Evaluative Criteria Energy A&U Study, 71% of energy drinkers believe having better taste is more impor - MEXICO Novaliv Sport Agua Alkalina Ion - Electrolytes for tant than providing more energy. Con - izada (Alkaline IoniSed Water) is designed sumers also saw a lack of exotic fruit for the maximum rehydration before or hydration flavours in the category, and with that, Amp after exercising allowing the consumer to Energy set itself apart from the rest by pro - perform to their full potential. This light viding energy in a variety of distinctive and water features a 9.5+ pH, is free from sugar SWITZERLAND Powerade ION4 Iso - enjoyable flavours. and artificial flavours, and is rich in oxygen, tonisches Getränk mit Blutorangengeschmack “We knew energy drink fans were craving which acts as an effective (Blood Orange Flavoured some serious flavour innovation in the cate - antioxidant to help to Isotonic Drink) contains gory,” said Greg lyons, Vice President of replenish minerals lost electrolytes and is said to Marketing, Amp Energy. “So we made flavour during workout. hydrate better than our number one priority when rolling out It contains calcium, water. The preservative- these four delicious new AMP Energy prod - which helps the forma - free product has been ucts.” tion and mineralisation developed by sports sci - But new flavour cues aren’t just something of bones; potassium, entists to help replenish you can taste – they’re also something you which contributes to the minerals lost in sweat, can see. The packaging for Amp Energy has rehydration process; enhances the absorption been updated to highlight the brand’s new sodium to maintain the of water during physical flavours, with vibrant colours and images of balance of fluids in the exercise and contributes the unexpected fruit flavours. body; and magnesium to the maintenance of The Amp Energy range contains caffeine, which helps prevent joint performance during pro - B-Vitamins and other ingredients for a and muscle injuries. longed endurance exer - refreshing energy drink. This product retails in cise. a 750ml BPA-free pack, The product retails in featuring the Facebook, Sourced by Mintel, a 500ml pack with the Twitter and Instagram email: [email protected] Pet2Pet logo. logos.

Innovation in Non-Alcoholic Beverages

22-23 September 2015, London, UK http://www.arena-international.com/innovation-in-non-alcoholic-beverages

Align your technical development, build your knowledge, maintain your competitive edge

Canadean’s Innovation in Non-Alcoholic Beverages conference is a chance for technical decision makers within major beverage companies and brands to obtain new ideas and information that they can apply to their non-alcoholic beverage development.

2015 FEATURED TOPICS „ New avour trends in beverages for 2015 and beyond „ The brewers’ perspective - what lessons can alcoholic drinks companies learn from their non-alcoholic counterparts? „ Is Stevia falling out of favor? Is sugar back in vogue? „ Addressing issues of changing mouth feel in beverage products as a result of novel additives „ Communicating new ingredients to skeptical consumers „ Working with ingredients suppliers to educate them about your brands

This high-pro le event presents a unique opportunity to network and share experience through a series of panel discussions and interactive roundtable discussions with The Coca-Cola Company, Danone, Britvic and many more.

Visit the website for more information and to register your place using reference code MK-HJAD 30 PRoDuCTS Soft Drinks Internationa l – September 2015

that utilises 20 different extra hard as a united group to produce kinds of strains that work beneficial compounds like organic acids, vita - powerfully as a team. mins and enzymes.” says Goodwin. “We explored hun - All the sodas are certified USDA organic, Functionals dreds of different flavour are gluten, caffeine and dairy-free; and con - pairings of organic juices tain less than 20 calories per 12 fl oz Bubbles with and cold-pressed flavour (355ml) glass bottle. The stevia used to extracts and even devel - sweeten the sodas is also organic. benefits oped a proprietary ste - via-based sweetener because nothing currently Meal in a drink USA Obi Probiotic Soda has launched Pro - on the market met our biotic Organic Root Beer, which joins Tart taste and quality stan - Cherry Vanilla Bean; Valencia Orange & dards. Obi is not only GERMANY Voelkel Vegan Grapefruit; and Meyer lemon & lime, all of probiotic and delicious, to Go quinoa + Chili which are enriched with probiotics from but also low in calories (quinoa & Chili Drink) is water kefir. and sugar.” now available. The gluten- Ben Goodwin, founder of the company, Many probiotic prod - free product is made with says: “We decided to use water kefir ucts contain just a few tomato juice, bell pepper because it’s a potent non-dairy probiotic different probiotic strains. purée, quinoa and spices, that’s been consumed by people for thou - However, Obi contains 20 kinds. “This and is suitable for vegans sands of years. Our unique fermentation means that you get the added benefits of a and vegetarians. process creates a refreshing, smooth kefir ‘synbiotic ferment’ -- cultures that work The pasteurised and organic certified beverage is described as a small Health shot form rather than a meal or a snack, and retails tablet, the absorption in a 0.28 litre bottle which and cellular take-up rate features the EU Green UK Vitamin Fix, a 150ml ‘health-on-the-go’ is much quicker. The vita - leaf logo. drink from Melbourne, Australia, is making its mins and minerals indi - UK high street debut via the Food Halls of vidually provide up to all four Selfridges stores. 200% of an adult’s RDA. Flowery The product launched in Australia in 2013 The Aussie company and rapidly gained distribution in major is cheekily promoting the benefits national grocery retailers, convenience drink’s ‘disgusting’ taste stores, cafés, transit destinations and pre - and urging people to mium hotels. consume it quickly. Its The chilled drink is designed to quickly website also features HONG KONG Origi - restore health and vitality and is being tar - phrases such as ‘What the hell have you nal Taste Workshop geted at time-poor professionals. It features done to my tongue?’ and ‘Recommended by Chrysanthemum with a blend of 12 vitamins (A, B1, B2, B3, B6, B9, nutritionists. Until they taste it’. Even the Pear Drink is free from B12, C, D, E, Folate and Biotin) and 8 miner - striking yellow-labelled bottle’s lid implores additives, preservatives als (calcium, chromium, iodine, iron, magne - consumers to ‘Shake Well. Drink Fast’. Vita - and artificial colourings. It sium, molybdenum, selenium and zinc) in a min Fix chose the UK for its first interna - is said to nourish the convenient single ‘shot’ format. Each bottle tional foray as it believes its Antipodean throat, improve eyesight contains just 42.3 calories and features no humour resonates well amongst Britons. and cool the body inter - added sugar. The product has a RRP £1.90-£2.30 nally. This product retails As the ingredients are delivered in liquid per150ml. in a 1 litre pack.

Drink for the and relatively untapped market. “The recipe has been in our family for five ‘morning after’ generations and we go back to it time and time again when we aren’t feeling our best. We are really excited to be sharing this UK A new soft drinks brand has just been secret recipe and feel strongly that anyone launched, aimed at helping consumers over - suffering on the day after the night before come the ill effects of a hangover. Inspired will love it.” by a traditional Italian family recipe, the tasty The marketing strategy for Overhang will pick-me-up Overhang has been perfected focus initially on targeting males between the over generations and is finally being taken to ages of 18 and 34. A strong social media, market this autumn by a father and son duo. advertising and promotional campaign to this With the refreshing flavours of orange, audience will be implemented later in the ginger and lime, along with a host of vita - year, while distribution will initially focus on mins and botanicals such as milk thistle for the grocery and convenience sectors. liver repair, raspberry leaf and ginger to set - Drinks says: “Hangovers result in 17 million Overhang is being produced in the UK. It tle the stomach, burdock to purify the blood working days lost annually and the average will be available in 500ml PET bottles and and antioxidants to restore blood sugar lev - adult spends more than a year of their life will retail at £1.99. els, the team behind the new pick-me-up with a hangover. With no other soft drink Overhang will endeavour to develop a believes it has hit the spot. focused specifically on relieving the symp - completely new category in the UK soft William Wilkinson, Director of Overhang toms of a hangover, this is a potentially huge drinks market. Soft Drinks Internationa l – September 2015 FunCTIonALS 31

Time for turmeric cider – plus 1 billion CFU per serving of vegan probiotics to support immune system function and balance the body’s digestive USA Temple Turmeric, purveyor of system. Each bottle offers 10g of proprietary turmeric-based beverages, has unveiled two Hawaiian Oana turmeric to support positive new seasonal offerings inspired by ancient inflammation response while warming the recipes and powered by the brand’s propri - mind, body and spirit. It has a RRP of etary Hawaiian Oana turmeric: Pure Fire US$3.99 per 10 fl oz bottle. Cider Super Tonic and Holiday Spiced lassi Holiday Spiced lassi Culture Blend is a Culture Blend. Each recipe is designed to mix of mango, coconut milk, quinoa, hemp help support positive inflammation response and holiday-inspired ingredients like tart and balance the body’s digestive system with cranberry, sweet fibre-rich dates, and spicy vegan probiotics. With a respect for authen - cardamom, It also contains Hawaiian Oana tic, time-honoured traditions coupled with turmeric and vegan probiotics. It has a RRP modern nutritional knowledge and ingredi - Temple Turmeric beverages, the new offer - of US$4.99 per 12 fl. oz. bottle. ents, these seasonal offerings help support ings are also formulated with symphonic Pure Fire Cider and Holiday Spiced lassi immunity and digestive health. adaptogens to help maximise the bioavail - are high-pressure processed (HPP), BPA-free Temple Turmeric Pure Fire Cider Super ability of curcumin, the active component in and Non-GMO Project verified. Both bever - Tonic and Holiday Spiced lassi Culture turmeric responsible for positive inflamma - ages will be available exclusively at Whole Blend are formulated with seasonally- tion response. Foods Market nationwide this autumn. inspired ingredients like apple cider vinegar, Pure Fire Cider Super Tonic contains tart, The two new varieties join the brand’s orange oil, cinnamon and cardamom, plus fiery apple cider vinegar, heat-stimulating existing product line, including Super lights, vegan probiotics to help balance and ghost pepper, horseradish and ginger – all Elixirs, Super Blends and PurePRANA Super strengthen digestive health. like all other balanced by the delicate sweetness of apple Tonic.

Cure for organic kefir both adults and children alike will enjoy the deli - hangovers? ciously creamy and mild USA Wallaby yogurt Company, a family- taste of this new product owned producer of organic yoghurt, has line. And not only does it GERMANY Freigeist Kof - launched its first line of Organic Whole Milk taste amazing, but with 13 feinhaltiges Erfrischungs - Kefir. As a leader in the organic yoghurt mar - live and active cultures it getränk mit Passionsfrucht ket with its array of high-quality products, has all the probiotic bene - und Erdbeer (Isotonic Soft Wallaby yogurt is expanding its offerings in fits of kefir as well.” Drink with Passionfruit & the kefir category, adding to an already suc - As with all of the com - Strawberry) is alcohol free, cessful line of seven organic low fat kefir pany’s products, Wallaby low in calories and suitable products. Organic Whole Milk Kefir for vegans. It contains sugar The familiarity and awareness of kefir, is made using fresh and sweeteners and is which is like a drinkable yogurt with special organic milk from local claimed to be a hangover probiotic cultures, has been on the rise pasture-based family farms cure. The caffeinated prod - recently. More and more consumers are dis - and premium organic fruit. uct with 11% fruit content covering the health benefits of kefir, and the In addition to being a retails in a 0.33 litre glass mild taste of Wallaby’s kefir means they wholesome beverage that is great on its bottle. don’t have to sacrifice taste to get those own, kefir can also be used in smoothies or benefits. Whole milk is also on trend as con - recipes. sumers are looking to add more whole milk Wallaby Organic Whole Milk Kefir is avail - Source of minerals products to their diets. able in Strawberry, Cherry, Peach, and Plain, Ellie Wells, VP of Marketing at Wallaby and comes in a 32oz bottle. The entire yogurt Company, said, “We’re certain that product line is now available nationwide in NEW ZEALAND King Island Coconut natural and speciality markets, with a sug - Water With Chocolate is now available. The gested retail price of US$4.99. product is said to offer Aloe in natural hydration and is GMO, gluten and lactose- Africa free. It is halal certified, is dairy-free and is said to be a source of potassium, NIGERIA Emzor zovera magnesium and iron. It is Aloe Vera Health Drink is made with coconut water free from alcohol, preser - Subscribe not from concentrate, fea - vatives and artificial tures a delicious, refresh - colours. The product is today! ing chocolate flavoured formulated with honey goodness, which can be and vitamin C, aloe vera email: subscriptions@ enjoyed hot or cold. It gel, and is caffeine free. It softdrinksinternational.com and contains 3g of retails in a 250ml recycla - medium chain fatty acids ble pack. or per 250ml serve. It retails in a 1 litre pack featuring Sourced by Mintel, call +44 (0)1202 842222 the FSC Mix logo and a email: [email protected] qR code. 32 PRoDuCTS Soft Drinks Internationa l – September 2015

RTD Teas & Coffees Vivid flavours Soothing for the stomach UK Vivid Grape & Elder - claimed to ‘open the lungs’, while the Native flower Flavoured Matcha Tea Americans used prickly ash for hundreds of is made with matcha, white USA yoot Tea is a blend of dandelion root, years to stimulate a sluggish constitution. tea extracts, natural juices liquorice root and prickly ash root, each of Founder Nansee Kim-Parker taps into her not from concentrate and which are claimed to have healing effects. heritage for every brew. Her parents pre - contains no refined sugars. Dandelion root is a herbal medicine pared homemade teas for her chronic gas - The drink also contains vita - which is said to promote digestion, stimulate trointestinal problems when she was a child. min C, which contributes to the appetite and balance the intestine’s nat - As an adult, Nansee consulted family recipes the reduction of tiredness ural bacteria. to support her husband’s health after he and fatigue. It retails in a The therapeutic substances in liquorice lost his spleen in a motorcycle accident. recyclable 330ml pack bear - have been used for centuries, and are A 405ml bottle costs US$4.49. ing the Twitter logo. Stress relief Hand crafted tea Adding a sparkle UK Noa Relaxation Fläder & Rabarber Stilla USA Dona Chai Original Chai Tea Concen - THE PHILIPPINES Kombucha Örtdryck (Elderberry & Rhubarb Still Herbal trate is hand crafted in small batches using Wonder Drink Traditional Kom - Drink) contains 200mg selected green tea cold-pressed ginger, vanilla bean, freshly bucha Sparkling Fermented Tea is extracts and 50mg melissa, ground cinnamon bark, green cardamom, USDA certified organic. This and is free from caffeine. It cloves, black pepper - product contains organic acids is described as the combi - corns and loose-leaf including acetic, succinic, quinic, nation of the latest research black tea. The slow lactic and malic acids, and tea and a thousand year-old steeping process is said antioxidants including polyphenols tradition, and the result is a to build complexity of and amino acid including l-thea - drink that contributes to flavour and preserve the nine. It retails in a 414ml recycla - relieving stress and increas - purity of the ingredients. ble bottle. ing concentration. The effect The Brooklyn-made nat - is said to start approxi - ural product is free mately half an hour after from artificial emulsifiers Coffee with fizz consumption. The low calo - and preservatives, and rie product contains sweet - can be mixed with milk eners and retails in a 3.14dl and served hot or iced. USA Blossom Fizz Coffer claims to be the pack with the 1% for the It retails in a 16 fl oz world's first carbonated cold brew coffee Planet logo. carton. beverage. Still a small-batch operation, it can only be found at a small number of outlets in Austin, but will soon be expanding nationally. Mushroom Tea Blossom Fizz Coffer is brewed using a pre - cise fermentation method which yields USA Mudra Mushroom’s recently launched microbubbles that enhance the barely sweet - Mudra Mushroom Tea is tagged with the slo - ened coffee without overpowering it, and gan ‘nutrition for lucid living and lucid dream - make for a great canvas for other drinks. Cof - ing’. fer Blossom Fizz is a take on the classic New It is a green tea, which comes in three Orleans cocktail, the Ramos Gin Fizz. Coffer flavours: lemon Ginger; Orange Raspberry; brew is mixed with heavy cream and bright - and Blueberry Peach. ened with drops of orange blossom water, lemon Ginger contains filtered water, which bring out the coffee’s natural fruitiness. organic honey, reishi extract, organic lemon juice concentrate, organic brewed green tea, chaga mushroom extract, ginger and natural flavour. Orange Raspberry contains filtered water, organic orange juice concentrate, organic agave, reishi extract, organic brewed green agave, reishi extract, organic brewed green tea, chaga extract, and natural flavours. tea, chaga extract and natural flavour. The nutrients in the beverages are melanin Blueberry Peach contains filtered water, (a precursor to melatonin), triterpenes, organic peach juice concentrate, organic polyphenols and fibre (half of the fibre con - sists of polysaccharides). These four nutrients are all very potent antioxidants and have ben - Sourced by Mintel, eficial health properties. email: [email protected] All varieties contain 20 calories per serving.

34 PRoDuCTS Soft Drinks Internationa l – September 2015

flavours or colours. Silk contains a vita - min and mineral blend of tricalcium Dairy & Alternatives phosphate, calcium carbonate, vitamin A non-dairy Pure Silk palmitate, vitamin D2, riboflavin (B2), vitamin smoothie B12, sea salt, natural USA Silk Original Soymilk can be used flavour, gellan gum instead of dairy milk over cereals, in coffee and cane sugar. USA Bolthouse Farms has launched Blue - or simply by itself. Every serving contains Silk partners with berry Banana Almondmilk smoothie. 50% more calcium than dairy milk, and Conservation Interna - Made from a base of almond milk soymilk is a good source of wholesome, tional to create the (almonds and water), it includes banana nutritionally-complete soy protein. Responsible Soybean purée, blueberry purée, agave, oat bran, root A 240ml serving contains 8g of soy pro - Sourcing Program, fibre (chicory), coconut concentrate, lemon tein and 110 calories. It is cholesterol-free, which establishes sustainable, socially juice concentrate and natural flavouring. low in saturated fat and free from dairy, lac - responsible and ethical sourcing guidelines The dairy-free, vegan smoothie contains tose, gluten, casein, egg and MSG. Certified for its soybeans. 110 calories per 8 fl oz (240ml) serving. by the Non-GMO Project’s product verifica - The product is packaged in a 1.89 litre tion programme, it contains no artificial carton.

Buffalo maize drink ment of ready-to-drink fruit beverages and regional maize drinks SOUTH AFRICA Buffalo Premium together with various Mageu is a traditional, naturally fermented non-food products, the maize based drink, based on a traditional Elvin family brand today drink. produces a wide range Buffalo Premium Mageu is available in of fruit nectar concen - two popular flavours: Cream and Banana, trates, dairy fruit blends, and has a creamy, rich taste. They are avail - lemon juice and vine - able in 1 litre cartons. gars under its own and Super shake Manufacturers Elvin Food & Beverages private label brand opened for business in the port city of East owners in local and london in 1964. Originally manufacturers international markets. USA Rumble is a dairy milk-based drink of fermented fruit vinegar, demand and Elvin currently supplies in excess of 200 that is available in three varieties: Dutch opportunity soon lead to the manufacturing private label items to leading retailers such Cocoa (a chocolate treat with just a hint of of other related categories. locality and cul - as Shoprite/Checkers, Spar, Pick 'n Pay, Fruit sweetness; Vanilla Maple (a blend of organic tural understanding created the develop - & Veg City and Boxer. vanilla and mineral-rich maple); and Coffee Bean (made with Fairtrade Small packages and 100% organic coffee for a kick of caffeine). Rumble is high in pro - INDONESIA Frisian Flag Indonesia, a sub - teins (20g per bottle) sidiary of Royal FrieslandCampina, has and fibre, and sweetened brought out Frisian Flag brand strawberry naturally. It also contains and chocolate milk in combiblocXSlim 80ml. 3,100mg of omega 3s. “Globally, small-format beverage packaging Available in 355ml in volumes below 200ml has enjoyed high bottles, Rumble is non- growth rates for a number of years – partic - GMO, soy-free, gluten- ularly in the Asia region, South America and convinced FrieslandCampina, among others, free and 99.8% lactose the Middle East,” says Oliver Ihloff, Product to opt for combiblocXSlim. The company free. Manager for combiblocXSlim at SIG Com - brought out its first products in com - bibloc. “And there’s a clear positive trend for biblocXSlim in autumn 2012 in Thailand. the future, too. Considered worldwide, from FrieslandCampina Thailand got the ball 2013 to 2019 the number of small-format rolling with Omega brand dairy products, To advertise beverage packages is set for an annual which are specially designed to give children growth rate of 5.4%. The carton pack is also the healthy vitamins and minerals they need. benefiting from this. While the carton pack Since then, the range of products sold in the email: advertising@ had a 58.4% share in 2013, this figure is innovative small-format carton pack has expected to be 61.4% in 2019. With com - been expanding continuously. Now, Fries - softdrinksinternational.com biblocXSlim, SIG Combibloc has brought out landCampina also has pure drinking milk, a packaging solution that perfectly accom - flavoured milk drinks and yoghurt drinks in modates this market trend.” combiblocXSlim on the market – and the or call The filling machine technology from SIG company has taken advantage of the volume +44 (0)1202 842222 Combibloc is designed so that beverage flexibility of the machine, with volume sizes manufacturers can expect a maximum of of 90, 100, 125 and 180ml already success - flexibility and performance. This flexibility fully positioned in the market. 7KHWUXVWHG URXWHWR PDUNHWVLQFH 1986

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oft drinks are every bit a part of the American Scultural DNA as hamburgers, apple pie and Walt Disney. If Uncle Sam represents the stan - dard American, then according to beverage researchers Canadean, he drinks nearly 350 litres of soft drinks each year. That is more than any - body else around the world and three and a half The dynamics times the global average. As recently as 2007, of the soft drinks however, their per capita touched almost 375 litres but since the financial realignment of 2008 industry are demand has fallen. At the turn of the century, more than one in four evolving and litres of soft drinks consumed around the world the US soft drinks market and in the past five was drunk in the USA but today that figure has years overall soft drinks sales are on the up again. the mature soft dropped to just 18%. Remarkably, between them, It is, however, the carbonates category that is West European and American drinkers were handicapping the overall market. drinks markets responsible for over half of the worldwide soft drink volumes, a figure that has fallen to a third. Carbonates decline of the developed The dynamics of the soft drinks industry are Carbonates sales have fallen by 9% in the past five world are giving evolving and the mature soft drinks markets of the years and many commentators are anxious about developed world are giving way to the Eastern the long term prospects for the category in the way to the powerhouse of Asia. In the same period, Asia’s USA. Contrary to the characters in Baywatch, contribution to global soft drinks sales has dou - there is a considerable obesity issue in the country Eastern bled to 31% of worldwide sales. and there is a powerful lobby against soft drinks that is becoming increasingly vociferous. powerhouse of Wrong premise Carbonates in particular have been subjected to Part of the issue for the soft drinks industry in the a barrage of negative publicity which is putting Asia, reports USA is the fact that as much as a third of soft downward pressures on sales. Only recently, one Richard Corbett. drinks sales come through on-premise outlets. report from the Friedman School of Nutrition When the credit crunch triggered a period of eco - Science and Policy at Tufts University in Boston nomic fragility, consumers stopped going out to suggested that globally, soft drinks are responsible eat so much and consumption contracted. Since for the deaths of 184,000 people worldwide –a 2007, on-premise sales have fallen by 4% while report that was refuted but well publicised. In off-premise sales have actually risen, albeit by a quarter 2 of this year, San Francisco authorities very modest amount. As the graph shows, howev - unanimously voted to put health warnings on all er, there is room for optimism for stakeholders in advertisements for sugar sweetened beverages in the city. Inevitably this steady flow of bad news is changing perceptions and impacting on sales. The natural reaction would be for operators to push the low calorie segment but according to Canadean, these products are more out of favour than sugar sweetened fizzy drinks. If Canadean’s 2015 projection is correct, then in the past five years, low calorie sales will have slumped by a fifth. American consumers have grown very sus - picious of the use of the artificial sweetener aspar - tame, so much so that PespiCo has been forced to formulate an alternative diet Pepsi that does not utilise aspartame in a bid to stop the fall in sales. The situation is compounded by a report just released from a study by US-based researchers that found that drinkers of ‘diet’ products are compensating for the lack of calories in their Source: Canadean refreshment by eating more fast food and other products with a high content of sugar, salt and Soft drinks growth in the USA is inevitably becoming harder to achieve. unhealthy fats. Soft Drinks Internationa l – September 2015 SoFT DRInKS PoSTCARD 37

Packaged waters One man's loss is another man's gain and packaged water companies have identified the sparkling water segment as an ideal substitute for both regu - lar and low calorie carbonates. This year the sparkling segment seems to be yielding the results of the strategy and sales vol - umes are up in the first half of the year in double digits. We are clearly seeing a shift from carbonates to sparkling waters in the USA. This could be a major theme for the next few years and Canadean believes that in the next decade or so, this trend will help bottled waters challenge the dominant carbonates category in what could be considered its spiritual home. Sparking water growth is sup - plemented by a buoyant still water segment which is expanded by 6% in the first half of the year. To Source: Canadean realise their ambitions, branded players, notably in the sparkling waters segment, will, however, need Opportunities continue to exist for new age soft drinks in the States. to wrestle the grip away from private label water products which are very well represented in the still but mainly the sparkling water segment.

Iced teas and coffees It is not just bottled waters that offer encourage - ment to soft drink operators in the USA. Iced tea results are upbeat this year with 4% growth expected for the full year. All three of the leading players are making good headway as the healthy positioning of some iced teas attracts migrants from carbonates and other less healthy categories. Iced coffees have fared even better this year as this relatively youthful category attracts new entrants keen to join the upward curve. It is sales in grocery stores which are pushing up sales, making iced coffee the most prolific growing soft drink category this year. Source: Canadean Iced coffees are even registering better growth than the energy drink category which remains on The slump in low calorie products is a key story in the US soft drinks market. The share of low an upward curve fuelled by the investment from calorie carbonates has dropped from 30 to 27% in a decade the big players. Interestingly it is very much the fizzy drinks that are driving the energy drink cate - short of making up for the losses in the juice cate - gory with still alternatives going backwards. The gory which continues to shrink, partly as a result plight of the carbonates category can to a small of many Americans getting out of the habit of hav - degree be accredited to younger consumers ing a formal morning breakfast and the rise of the switching to energy drinks. on-the-go breakfast. Falling juice sales might have been expected to help the still drinks category but Juices, nectars and squashes these products appear to be losing out to still Nectars too are making good progress this year as waters and iced teas. Still drinks may also have many branded drinks positioned as ‘low calorie’ been assumed to have been helped by the loss of alternatives to juice are winning over many con - momentum in liquid water enhancers. While still sumers. Nectars will also have been helped by the growing, these concentrate squashes have begun to high price of citrus fruit caused to a degree by the run out of steam this year. The liquid water drought in California. The gains in nectars fall well enhancer concept has now been exported all around the world.

Gains and changes Overall, according to Canadean, the positives out - weigh the negatives in the USA soft drink market in 2015, and it is set for growth of nearly 1%. That may not sound a lot but it equates to more than 750 million litres extra. The market continues to evolve and recover from the losses incurred during the financial crisis of seven or eight years ago. Very pronounced challenges exist in the carbonates cat - egory but that remains work in progress. The soft Richard Corbett is a Strategic drinks world eagerly awaits the response to Coca- Analyst at UK-based Canadean Cola and Green Mountain Coffee’s Keurig Kold to Ltd, the leading global be released shortly. This could genuinely change beverage research consultants. Keurig Kold could change the way that consumers drink the way that consumers in the USA and afar drink Email: richard.corbett@ and buy soft drinks in the decades ahead. and buy soft drinks in the decades ahead. n canadean.com 38 SPoRTS DRInKS Soft Drinks Internationa l – September 2015 Hydration at its natural best

n an increasingly health-conscious market, Ithere has been a consumer shift towards func - tional soft drinks in favour of juices and carbon - ates, but the sector has still had its fair share of woes, finding itself heavily under the spotlight in recent times. At a time when the media is dub - bing sugar the new tobacco, consumers have Sports drinks started to doubt the impact functional drinks can are seen as a have on health, with reports on sugar intake pil - ing pressure on the market. healthier option Sweet success within the Concerns regarding obesity, diabetes and other related health problems are at an all-time high, functional drinks and the proposed sugar tax has sent shockwaves products with the same basic function and throughout the soft drinks industry, with Tesco recipe formulation is counter-productive so sector, going making the bold decision to pull stock from its innovation has become key for brands wanting to shelves based on sugar content alone. survive in this increasingly competitive market. hand-in-hand This negative attention isn’t exclusive to sugar iPro Sport aims to differ from other sports with a more – with artificial sweeteners also in the firing line drinks in that it does not include any artificial amidst claims they can have a similarly detri - flavours, colours or sweeteners and is Halal cer - active and mental effect on health. In 2013, EFSA reviewed tified. In an industry where the main focus is on controversial sweetener, aspartame, in response health and fitness, it is vital that companies do sporty lifestyle, to public concerns regarding its safety. The not supply products that have the potential to sweetener remains one of the most commonly damage the value of exercising. iPro Sport helps comments Lisa used in soft drinks, but as consumers continue to both professional athletes and amateur enthusi - worry about the contents of what they are drink - asts achieve their goals by delivering the correct Marraffa ing, brands are having to respond accordingly. levels of slow and faster-release carbohydrates, There has been a glowing global focus on the avoiding the use of fructose, and by including benefits of stevia, a natural plant originating in electrolytes lost through exercise. In terms of South America. It is 250-300 times sweeter than vitamins, one bottle of iPro Sport contains 200% sugar, meaning added sugar in beverages can be RNI of vitamin C and 54% RNI of vitamin B6. cut down significantly without affecting the Vitamin C has a whole host of benefits, from pro - drink’s sweetness. In addition to this, the sweet - tecting cell membranes from toxic wastes, ener contains zero calories, appealing to the improving tissue strength, promoting wound ever-growing number of weight-conscious con - healing and even helping fight against the com - sumers. iPro Sport has been using stevia since its mon cold. launch in 2013 and is the only isotonic sports drink that uses the sweetener. Several big players Sports ambassadors in the soft drinks market such as Coca Cola fol - When it comes to marketing sports drinks, prod - lowed suit in 2014, by introducing stevia-based ucts with sporting connections have proven pop - alternatives to its drinks. ular amongst consumers. There has been a huge The increase in the use of natural sweeteners increase in the influence of celebrity, particular - could be attributed to the growth of the free-from ly with the Millennial generation and Generation category, which has also doubled in market Z, and making use of ties with sporting stars has value since 2009, reaching £365m in 2014 – a fig - proven fruitful for brands such as iPro Sport. ure that is forecast to increase to £550m by 2019 Displaying strong links with sporting clubs (Mintel, November 2014). Retailers seem to be can often been seen as proof of the product’s effi - taking note, dedicating more shelf space to natu - cacy, particularly with hydration partnerships ral products and Stevia-based drinks, as the where the product has been approved by nutri - trend continues to grow. tionists at each respective club. iPro Sport’s in- store marketing materials, such as signage and A healthier option posters, highlight iPro Sport’s strong partner - Sports drinks are seen as a healthier option with - ships with sports ambassadors such as England in the functional drinks sector, going hand-in- cricketers Moeen Ali and Ravi Bopara. The sup - hand with a more active and sporty lifestyle and port from such high profile sportsmen and with an increasing number of new products com - hydration partners helps to reflect the beneficial Lisa Marraffa is Marketing ing to the market, retailers are continuing to seek nature of using a product containing all natural Director at iPro Sport. out products with varying USPs. For retailers ingredients and gives the consumer confidence www.iprosport.com short on shelf space, stocking a large number of in the product. n

40 SWEETEnERS Soft Drinks Internationa l – September 2015 All about the sugar? soft drinks under the spotlight

ith increasing levels of global obesity, the Wcall for sugar-reduced foods from govern - ments, health authorities and consumers alike has become evermore strident. The soft drinks industry, in particular, has come under an intense spotlight regarding demand for sugar- free and calorie-reduced formulations. Philip Soft drinks Tappenden spoke to Phillippa Holford, Chief manufacturers Beverage Flavorist at Sensient Flavors to discov - er more about current developments and poten - are willing to tial solutions to tackle these challenging issues. Speaking about ongoing client challenges and shoulder the demands, Phillippa Holford noted that, relative - ly recently, George Freeman, the UK Minister for responsibility; Life Sciences, suggested that drinks manufactur - however, they ers could be forced to pay a sugar tax if they con - tinue to sell unhealthy products. 1 “So, there is Full, light and zero pressure from health authorities to make low- When asked whether or not the vast range of need solutions calorie drinks available and affordable to all currently available reduced calorie/sugar to be able to consumers. At the same time, health campaigns options was sufficient, Holford agrees that, at that warn consumers about high sugar intake least in the UK market, approximately 50% of produce low- have been quite effective. Soft drinks consump - carbonated drink sales are low or no-calorie ver - tion is actually declining”, says Holford. sions. 2 But, consumers who swear by the gold- calorie products In general, it seems that manufacturers are standard taste profile of full-sugar variants are taking this development pretty seriously. reluctant converts. “It’s difficult to emulate the that still taste According to Kantar Worldpanel, the amount of bulk of the missing sugar” she says, adding: “We dietary calories and sugar derived from soft continuously invest in the development of fla - good, says drinks is falling faster than in any other food vorings that can compensate for the sensory Phillippa and drink category, with calories down 7.3% drawbacks of reformulated products. And, by re- and sugar down 8.3%, respectively, since April engineering our All Purpose Sweet Solutions Holford. 2012. 2 (APSS) range, we could really set a new mile - “Soft drinks manufacturers are willing to stone.” shoulder this responsibility; however, they need Expanding on the benefits of the new range, solutions to be able to produce low-calorie prod - she explains: “We’ve extended our scope of ucts that still taste good. Taste is absolutely crit - product reformulation approaches to provide ical when it comes to repeat product more flexible solutions for our clients. So far, purchases,” states Holford. we’ve developed four different options, includ - ing significant sugar reduction without the need to use additional sweeteners and stealth sugar reduction, which enables manufacturers to lower the calorie content of sugar-containing drinks and decrease raw material costs at the same time. The remaining solutions are designed to mask off-notes and enhance the mouthfeel and body of low-calorie drinks; one is tailored for high-intensity sweeteners and the other is for stevia-sweetened products.” Regarding a USP, Holford notes a particular pride for the company’s APSS Plus version, the solution for significant reduction, which is par - ticularly suitable for applications in which the use of additional sweeteners might not be appropriate. “This is really innovative, as you normally have to compensate for the lack of sugar with other sweetening sources”, she explains. “APSS successfully compensates for Soft Drinks Internationa l – September 2015 ALL ABouT THE SuGAR? 41 loss of sweetness, body, flavour, longevity and aroma intensity while also improving fruity and fleshy notes.” With every additional recipe component, however, combining all the components to achieve a harmonious taste profile gets more complex. And additionally, more and more con - sumers are looking for short or ‘clean’ product labels. They are in particular happy if the prod - uct list features ingredients which are as famil - iar to them as those found at home in their kitchen cupboard. “With APSS Plus, formulations are possible in which the only sweetening ingredient is con - ventional sugar,” says Holford. “Additionally, APSS can be listed as natural flavoring, which helps with the demand for clean label products. It’s particularly suitable for mid-calorie drinks, which are currently growing in popularity.” By doing internal trials with different kinds of beverages, the APSS Plus flavourings have proven to work well with a wide range of start - ing Brix solutions and Holford reports sugar reductions of 30% without adversely affecting the taste profile. “In general, the flavouring is suitable for all starting Brix solutions, which is very important for manufacturers. Reducing the sugar content of low Brix beverages and main - “Important target groups such as the taining a well-balanced taste profile can be espe - Millennials expect variety. We fulfill these cially challenging,” she adds. demands by keeping up to date with the newest The other versions are equally useful, of flavouring trends and, at the same time, proac - course, depending on what the manufacturer tively researching the market with our annual aims to achieve in terms of concept and posi - Trends to Taste analysis,” notes Holford, con - tioning. “Consumer expectations are versatile cluding: “One of our latest developments is a and differ widely. We offer a solution to suit range of indulgence flavours; we’ve transferred every application”, says Holford. classic baking and dessert taste profiles into soft drinks. The best thing about being a flavourist is Future trends that it’s never boring. That’s for sure!” n Looking forward, Holford expects the demand for naturalness to be with us for some time and a future topic for manufacturers. As a result, the References search for new alternative sweeteners will con - 1. http://www.foodworldnews.com/articles/19123/ Phillippa Holford is Chief tinue, and the ongoing trend for exotic fruit fla - 20150523/sugar-tax-uk-life-science-minister-suggests- Beverage Flavourist at Sensient vors, unusual taste combinations and limited unhealthy-sugary-foods-could-face-taxes.htm Flavors. editions, as well as classics such as orange, 2. www.britishsoftdrinks.com/Press-releases-/calories- www.sensientflavorsand lemon, etc, looks set to continue. in-soft-drinks-down-by-over-7 fragrances.com 42 Soft Drinks Internationa l – September 2015 Stevia:: TECHNICAL BREAKTHROUGHS IN SUGAR REDUCCTITIION

nuanced approach is required.e essentially, want the best of all According to Mary Mitchell, Appli- worlds. More intensely sweet cation Scientist, PureCirclee, when than sugar, stevia gives formu- KLJKSXULW\VWHYLD ZDV ƓUVW LQWUR- lators a wayy to create health- duced to the market as a food ingre- ier dairy prodducts through dient, formulators only had limited sugar reductionss, because it’s a options, usually focusing on Reb A. zero-calorie, plant-basedbased sweetener. “Today,” she says, “with our Matrix The positive percception of stevia Among mainstream zero calorie Solutions Stevia 3.0™ platform, among consumerss is a testament sweetenner choices that deliver the which includes a broad portfolio of to the taste and qquality of today’s clean taaste consumers enjoy, stevia VWHYLDLQJUHGLHQWV DQG QDWXUDO ŴD- stevia ingredientss, along with its stands oout. Stevia, sourced from the YRXUPRGLƓHUV ZHōYH JRQH EH\RQG natural origin. Stevvia has reached a leaves oof a plant native to South a single ingredient solution to a stage of sophistication that allows America, is one of the few sweeten- V\QHUJLVWLFDSSOLFDWLRQVSHFLƓF WDL- formulators to incoorporate it at var- ers that provide formulators with a lored approach.” ying levels to achieeve deeper calorie natural-origin option. reductions than previously possible, Consumers appreciate this natural Focus on: Dairy while preserving great taste and origin, and as manufacturers are indulgence associiated with natu- turning to stevia for its sweetening While taste still reigns supreme, ral-origin ingredients.nts. capabilities across many of the main Mintel data shows that health and food and beverage categories, it acts wellness is an essential part of con- Taste Reignsg Suprp eme as a powwerful tool in the formulator’s sumer’s decision making process arsenal,, working towards calorie re- and is driving innovationn efforts Reducing or eliminatingminating calories duction and healthier options. How- of new product launches inn the yo- or added sugar inn fruited yoghurts ever, thee solution isn’t as straightfor- JKXUWFDWHJRU\ +RZHYHU ŴDYRXU while maintainingg a creamy, indul- ward as simply dropping in a single and affordability still hold thehe most gent mouthfeel often requires an stevia inngredient into a soft drink or a sway affecting consumers’’ choice approach encomppassing reduction yoghurt formulation. Instead a more of yoghurt products. Connsumers, of both sugar andd fat in both fruit preparation and white mass, says "MMiintteel's researrcch indicates that consumerrss are still Mitchell. “This lets us achieve a good activellyy lookinngg ffoor more 'nnatural' innggrreedients acrrrooss EDODQFHRI VZHHWQHVV LQ WKH ƓQLVKHG  product”. all ffoood and beverraaageges. e use ofof natural claims on What will continuee to drive the yo- ffoooddss and beveraageges continues ttoo climb, ffeeaturinngg on ghurt category’s growth are unique some 27% ooff all new global prrooduct intrrooductionss in ŴDYRXUSURƓOHV DQG IUXLW\RJKXUW  2014.” combinations thatt deliver on taste, Laurra Jones, Global Food Sciience analyst, Mintel texture and the health and wellness prp omise. The dairryy categoryg y highg -

Regisster and follow ouur R&D blog at: wwww.purecircle.com Soft Drinks Internationa l – September 2015 43

PureCircle’s knowledge ofo the leaf, extensive research andd product modelling led to the developmentvelopment of the Sigma--TT — 0 calocalorieorie stevia VZHHWHQHUGHYHORSHG VSHFLƓFDOO\ OLJKWVWKH SRZHU RI FDWHJRU\VSHFLƓF  for use inn ready-to- solutions fromm PureCircle and its drink teas.. Sigma--TT is Matrix Solutions portfolio of stevia THE SCIENCE OF part of the PureCircle ingredients. Matrix Solutions Overall, Matrixx Solutions preserves TASTING SSTTEVIA family, an evolution Need a little guidance when it comes to tasting stevia inn your formulations? Try PureCircle’s standard operating procedures that designedsigned to take into account of the PureCircle great taste andd reduces calories and stevia’s unique attributes. Unlike sugar, stevia’s sweetnessess can linger in your mouth makingg it hard to evaluate amongg multiplep sets of samples.p Avoid taste sugar use whilwhilele speeding up devel- fatigue by trying our sampling guidelines at your next steviatevia tasting. stevia poortfolio. It opment time. offers cateegory spe- ...... Protocol...... FLƓFVWHYLD VROXWLRQV  1 2 3 that givee formula- Focus on:RTD iced tea 5 tors the ability to INITIAL SWEETNESS PEAK FLA7063 AFTERTASTE Evaluate by taking a small sip, swish Evaluate peak flavor intensity after Hold sample in the mouth for across the tongue and expectorate holding sample in the mouth for 5
5 sseconds, then expectorate, evaluate improve on taste Within the beverage category it is seconds, then expectorate 15 seconds after expectorating; evalu- the RTD category where stevia has ate 1 minute after expectorating at desireed sugar been widely adopted. Globally, RTD ...... TIME INTENSITY PROTOCOL...... reduction levels. 1 Hold 5mL of sample in mouth, 2 Record inteensity of sweet, bitter, iced tea prp oduct launches that in- swishing across the tongue for and metallic aftertastes every Sigma--TT performs clude stevia as an ingredient have 5 seconds then expectorate 30 seconds from 0 – 5 minutes similarly too sugar en- abling mid-to-deep increased 86 percent over the last ......  67(9,$ ATTRIBUTESS...... ƓYH\HDUV 6LQFH  PRUH WKDQ 5 reduction levels, These are the most important 45&7*" attributes to evaluatealuate when tasting 300 teas have been launched with stevia. Carefully evaluating each one of these tastee dimensions can lending bevereverages a guide you to your formulation success.ss. stevia, outpacing most categories clean sweeetness pro- across the globe. ƓOHFKDUDFWHUL]HG E\ “In Europe, mainstream tea brands SWEET BITTER METALLIC reduced aastringency WKDWƓUVW VWDUWHG LQ RQH RU WZR FRXQ- and bitterr aftertaste A fundamental taste sensation of A basic taste factor of which caffeine Thee impressionp of slightlyg y oxidized metal, WULHVZLWK D VWHYLD SURGXFW LQ  which sucrose is typical. in water is typical. such as iron, copper and silver spoons. at chosen reduction have now rolled out to many other levels. Siggma-T also markets in just a few years,” says ASTRINGENT LICORICE complemeents the Olivier Kutz, PureCircle’s Senior taste characteristics The dry, puckering mouth feel Aromatics typically associatedciated with anise and associated with an alum solution in fennel. Reminiscent of blacklack licorice candies Marketing Manager, EMEA. ”and we the mouth. or dark molasses.olasses. found in most tea expect to see this momentum con- systems. tinue across the region, as well as a further step towards deeper reduc- © PureCircle 2015 tion levels”.

Register and follow our RR&D blog at: wwww.purecircle.com 44 SWEETEnERS Soft Drinks Internationa l – September 2015 Sweet approaches for soft drinks

onsumption of sugary drinks is said to be a Cmajor contributor to the obesity epidemic. People who drink this ‘liquid confectionery’ do not feel as full as if they had eaten the same calo - ries from solid food and do not compensate by eating less. The result is therefore weight gain. Not surprisingly, this has fuelled a negative atti - tude towards sugary drinks. Manufacturers and retailers may even be forced to pay a ‘sugar tax’ The Stevia plant is native to the border between in future. This has in fact already happened in Paraguay and Brazil. Mexico. Since the one peso per litre tax on soft What are the drinks with added sugar was introduced there in by 71%, and flavoured still water rose by 17%, alternatives to 2013, sales have declined by 6%. So it would according to IRI figures. appear that even politicians are waging war The biggest trends to watch seem to be coconut controversial against sugar, and others are likely to follow. water and alternative tastes. Salty, sour, spicy, bit - Soft drinks producers looking to maintain or ter – consumers are keen to experience new taste sugar intakes? strengthen their position should seek alternatives sensations and they appear willing to embrace a to sugar. Although more than 60% of soft drinks whole new world of flavours beyond sweet. Jill Frank takes already contain no added sugar, there is still room Coconut water is a cloudy and colourless liquid for improvement. In the past three years, a sugar with a sweet flavour profile which is obtained a look at the cut of 8.3% has been achieved across the soft from young coconuts, before the flesh absorbs it as drinks category, showing that voluntary steps the fruit ripens. It is high in electrolytes like potas - current trends taken by the industry are having an impact, and sium and sodium, and in the past few years, it has and the options that consumers are looking for healthier alterna - become popular with consumers as a rehydration tives to their sugary drinks. replacement for sugary and sodium-containing available to sports drinks. Alternatively, green tea with tradi - Option one: leave out sugar tional Chinese ingredients such as ginger or gin - manufacturers. Perhaps the easiest option for consumers is to seng are new and rather bitter tasting alternatives simply switch to water. This is indeed becoming to sweet beverages. more and more popular, as shown by the latest Canadean forecasts, which state that global pack - Option two: moderate sugar proportion aged water consumption will overtake carbonates Sugar has many roles in food products beyond its this year for the first time in documented history. sweetening properties and is often used as the col - From January 2014 until January 2015, fortified lective name for one particular group of carbohy - water containing added healthy ingredients grew drates: sucrose. It is given an arbitrary sweetness level of one to allow for comparison with other products and has an energy content of four kcal per gram. In beverages, sugar contributes to the mouthfeel of products by adding body. According to a presentation given at the Sugar Reduction Summit 2014 in London, manufactur - ers can dramatically reduce the sugar content of their products by applying technologies that use sugar differently. These include reducing the sugar particle size, nano spray drying of sugar onto foods, recrystallising dissolved sugar and using sugar-coated calcium carbonate particles. Speaking at the summit, Leatherhead Food International’s Dr Wayne Morley explained that products spray dried with nano-sized sugar parti - cles are sweeter than those containing the same amount of standard sugar. Smaller sugar particles have bigger surface areas, so they deliver greater sweetness, gram for gram, than standard sugar. It is also possible to cut the sugar content of prod - ucts by dissolving sucrose in solvents such as alcohol then recrystallising it, creating fine, web- like threads of sugar that augment taste and tex - ture. Sugar can also be recrystallised to create an Soft drinks producers seek alternatives to sugar. extremely thin coating on calcium carbonate par - Soft Drinks Internationa l – September 2015 SWEET APPRoACHES 45 ticles. Processors just have to decide which tech - nologies are appropriate for them.

Option three: substitute sugar with natural sweeteners Blends of sugars, high-intensity sweeteners, fibres or sugar alcohols with lower calories are estab - lished alternatives to sugar, but with increasing consumer desire for natural ingredients, demand for natural sweeteners is rising. When it comes to natural sweetening solutions, the major focus is still on stevia. Although it has to be declared with an E number (E 960), it is at least derived from a natural source rather than in a laboratory. Extracted from the stevia plant, which is native to the border between Paraguay and Brazil, stevia is roughly 200 times sweeter than sucrose and is calorie-free. It performs best at pH values of between four and eight, and appears stable with light exposure, at high temperatures, during short-term processing and, in many prod - UL Prospector: a free-of-charge global search engine and full-service database for raw uct categories, over a lengthy shelf life. According materials and food ingredients. to Euromonitor, in the past two years, about 1,200 stevia-sweetened products have been launched sweetness level of sugar. In the past year, newly across Europe, with most drinks companies tar - launched products containing monk fruit have geting a 30% sugar reduction. However, stevia included protein shakes and lemonade in the manufacturers claim that new formulations and USA, instant tea in Vietnam and juice drinks in blends allow for a 50% reduction in sugar, with Canada, according to Mintel’s Global New much less taste impact than was previously possi - Products Database. ble. Within food systems, stevia is often associated Option four: substitute sugar with with bitter and black liquorice off-notes. One way fruit sweetness around this is to use it in combination with other There is bad news for fruit juices: In contrast to sweeteners. Non-caloric combinations that have fruit itself, fruit juice has a somewhat lower repu - shown potential include: erythritol, aspartame, tation because of its relatively high natural sugar Acesulfame potassium, saccharin salts, and content. One study, for instance, warns that con - Sucralose. Blending stevia with a small amount of suming fructose rather than glucose may cause It should be carbohydrate sweeteners like sucrose can enable significant weight gain. Fructose furthermore not remembered products with fewer calories and a sweet temporal only results in a lower level of satiety, it also stim - profile without off-notes. Masking its undesirable ulates the reward system in the brain to a lesser that it is not the flavour is also possible – for example, with mask - degree and this may cause excessive consump - ing flavour technology, which can rebuild the tion. high sugar mouthfeel and body that is often lost in reduced But the good news is that the human body may sugar beverages. in fact be able to make far better use of the nutri - content of The other natural sweetening solution worth ents in fruit juices than those found in fresh fruit, looking at is the monk fruit or Luo Han Guo, according to a study published in the Journal of processed foods which, according to Innova Market Insights, had Agriculture and Food Chemistry . During orange the highest growth rate of 378% for soft drinks juice production, carotenoid and vitamin C levels alone that is launches in the first half of 2012 to 2013. The are slightly reduced, but at the same time, the driving obesity fruit’s intense sweetness comes from naturally release of these ingredients and thus the propor - occurring constituents called mogrosides, and tion that the body can absorb and use increases and diet-related reported ratings vary from 100 to 300 times the many times over. And contrary to conventional wisdom, although juicing oranges dramatically illnesses – the cuts flavonoid levels, those that remain are far more bio-accessible than those found in orange lack of food segments. So give fruit juice a chance in applica - tions. The growing trend for fresh, NFC (not from diversity seems concentrate) juices seems the way to go and cov - to be the killer ers individuality, freshness, quality and enjoy - ment. of our gut flora.

Option five: disregard the threat and enjoy sugar Even if calorie-reduced versions are increasingly being requested, there still remains a place for established full-sugar drinks. They have their legitimation and do not necessarily cause any problems – provided that consumers are more accountable for what they eat. In the end, it’s the A natural sweetening solution worth looking at is the amount consumed that counts. It should be monk fruit or Luo Han Guo. Continued on page 56 46 SWEETEnERS Soft Drinks Internationa l – September 2015

SWEET APPROACHES remembered that it is not the high sugar content of ingredients from some 1,500 suppliers, and is – continued from page 45 processed foods alone that is driving obesity and constantly growing. For the trends discussed here, diet-related illnesses – the lack of food diversity Prospector provides more than 2,400 sweetener seems to be the killer of our gut flora. Thus, con - ingredients, more than 250 stevia ingredients and tinuous consumer education – beginning in chil - 17 (and counting) monk fruit options. dren’s nurseries and schools – is what’s needed to The platform, which is available in several lan - instil the benefits of an enjoyable yet consciously guages, connects suppliers and manufacturers considered diet. rapidly and provides a base for successful product development. With diverse user needs in mind, Rich source of ideas for liquid sweetness the search options are designed to be flexible. Powdered, granulated, syrup-based – there are Besides being able to search key words by appli - many forms of sugar that can be used in beverage cation category (e.g. sweetener), visitors can also applications. But these days, there are also flexi - perform searches by specific supplier, application ble, multi-tasking alternatives: naturally sweet, type (e.g. soft drinks), ingredient (e.g. monk fruit) high intensity, bitter note-masking or mouthfeel- and combine these searches. improving. In all cases, drinks manufacturers who The Prospector search engine is accessible want to capitalise on the alternative-to-sugar online or via mobile app, and each ingredient is trend can trust UL Prospector, a free-of-charge backed up by technical data sheets, safety informa - global search engine and full-service database for tion, certification details and starter formulations, raw materials and food ingredients. Prospector making it easy to find the right ingredient for each Jill Frank is Certified Food accelerates the time between concept develop - application when aiming for sugar-free claims. As Scientist and Food Industry ment and product launch as it simplifies ingredi - an added plus, these documents are linked to rel - Expert at UL. ents procurement significantly. In total, the evant supplier personnel to facilitate direct contact www.ulprospector.com database contains details of more than 70,000 for sample requests and other enquiries. n

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48 DEVELoPMEnTS Soft Drinks Internationa l – September 2015

Processing The thousandth mixer sold

TEN years ago, higher performance require - ments from bottlers and canners necessi - tated a rethink for Krones’ beverage preparation concept. This resulted in the new generation of the Contiflow series of mixers. Krones has now received the thousandth order for one of the Contiflow family. The continuously operating Contiflow mixer is a harmonised blending system for the soft drinks sector. It is used for continu - ous production of highly disparate beverages. New output ranges, a higher maximum out - put, stepless output regulation, maintenance- friendlier design thanks to an easy-access pump configuration and rigorous use of flanged connections, a revised deaeration phi - losophy – these are the key features of the Krones has received its one thousandth order for its Contiflow mixer. Krones Contiflow mixer. The Contiflow is available in five different 3 sizes, delivering up to 90m per hour. Each The Contiflow consists of the deaeration, Thanks to sophisticated interactive commu - Contiflow can be steplessly adjusted from dosing and carbonating modules, thus uniting nication between the machines involved, Kro - 33% to 100% of rated output, and thus three processes in a single machine. Thanks to nes has also succeeded in significantly within these limits is matched automatically its modularised construction, the product reducing the internal change-over times for to the speed of the filler. All Contiflow family includes a two-component system, a the Contiflow, so as to provide the requisite machines share a clearly structured design. multi-component system with up to eight capability for efficient processing of smaller Clients have a choice between three different dosed-in individual components, a carbonating batches. This process technology also makes a deaeration processes: 1-stage vacuum deaer - system as a stand-alone machine directly crucial contribution towards achieving a ation, 2-stage vacuum deaeration, and 2-stage upstream of the filler, and a dedicated water change-over time of just 10 minutes on the pressure deaeration. deaeration system. line as a whole.

JBT on ing companies worldwide. The company specialises in extending the acquisition trail shelf life of packaged foods commonly found on supermarket shelves and in restaurants After acquiring Stork Food & Dairy Systems, JBT around the world, including standard and has now signed an agreement to purchase A&B JBT Corp, the global technology solutions flavoured milk, coffee drinks, fruit juices, soups Process Systems to extend its global reach in provider to the food processing industry, has and sauces. the beverage sector. sealed a definitive deal to acquire A&B Steve Smith, Executive Vice President and Process Systems, a leading provider of pro - President of JBT FoodTech, said the acquisi - cessing systems for the beverage and food Tom Giacomini, JBT’s Chairman, President tion represented a unique opportunity to industries. and Chief Executive Officer, said, “This trans - combine Stork Food & Dairy Systems’ 100+ Based in Stratford, Wisconsin, A&B spe - action – like the four companies we acquired years of expertise in the juice and dairy seg - cialises in the design, manufacturing, automa - over the past year and a half – supports our ment with JBT’s liquid foods product portfo - tion and installation of liquid food turnkey Next level strategy of acquiring leading com - lio. production systems, including steel process panies that strengthen our protein processing “This acquisition will significantly strengthen vessels, storage tanks, batch and blend tanks, and liquid foods portfolios.” our ability to provide complete solutions to valve manifolds and process piping installation JBT further strengthened its place in the our customers in the global liquid foods for food and drink processors. European beverage industry with the acquisi - industry,” said Smith. “We also are very From soda, juice, water and milk to alco - tion of leading Netherlands-based juice and pleased to welcome Stork Food & Dairy holic drinks, A&B engineers, manufactures and dairy solutions provider Stork Food & Dairy Systems employees to the JBT family.” installs a wide range of sanitary process sys - Systems. The purchase price for Stork Food & tems for the beverage industry. Stork Food & Dairy Systems designs, man - Dairy Systems will be €47 million, before A&B also brings a large field service oper - ufactures and supplies integrated aseptic pro - customary post-closing adjustments. The ation that will strengthen JBT’s installation cessing and sterilisation technologies and transaction is expected to close in the third and aftermarket business. At the same time, filling systems to beverage and food process - quarter of 2015. JBT will leverage its global sales network to expand the geographic reach of A&B’s port - folio, which is currently limited to the USA Send your news to: [email protected] and Canada. Soft Drinks Internationa l – September 2015 PRoCESSInG 49

Dynamic mast electric linear actuator system in the reach truck’s motor compartment. control The linde DMC system automatically compensates and minimises mast oscillations and mast deflection through precise and lEADING global industrial truck manufac - seamless counter-movements of the reach turer linde Material Handling (MH) is intro - carriage – it does this rapidly with minimum ducing a new intelligent operator-assist use of battery energy. This means that the system for reach trucks. Set to transform the operator of a linde reach truck fitted with way that material is handled in retail and DMC does not suffer the waiting times food and drink warehouses and distribution associated with mast oscillations and deflec - centres, the system is currently completing tions and can therefore store pallet loads its final field test phase and will be available faster, accurately and more safely. Due to the for the existing reach truck series linde R14 accurate planning of the load, when retriev - Linde's new sensor-controlled Dynamic Mast – R20. ing a load, the forks will always be fully Control system for reach trucks allows accurate Alexander Schmidt, Head of Reach Trucks inserted into the pallet on the first handling at greater heights. & Tractors linde Material Handling, said: approach. This results in faster cycle times, “The market trend for ever higher storage and the risk of damage to the rack or the racks in warehouses and distribution centres lations during reach movements are more load stored behind is virtually eliminated. is continuing apace. This means there is an pronounced particularly when laden. Fur - To control the dynamic oscillations and increasing demand for reach trucks with lift thermore, with the pallet load fully raised, deflections of the mast as smoothly and heights of over eight meters. While only 38% the forward deflection of the mast increases. effectively as possible, linde MH decided of all linde reach trucks sold in 2005 were linde's new sensor-controlled Dynamic against a hydraulic system and opted for a designed for such heights, this increased to Mast Control (DMC) operator-assist system much more precise and energy-efficient 52% last year.” for reach trucks provides highly effective electric linear actuator. An additional benefit However, higher lift heights place more support for the operator, providing a stress- is the simultaneous lift and reach feature demands on the skill of the operator. With free, and highly efficient working environ - without speed reduction, which enables the mast fully raised, the dynamic mast oscil - ment. Key to the system is a very precise increased productivity ratios to be achieved. Take the Evoguard finds HighJump success

HIGHJUMP , a global provider of supply Krones AG’s subsidiary Evoguard GmbH has chain management software, announces the achieved a resounding success with its own availability of HighJump Pulse for its High - series of valves. It was not until late 2010 Jump Supply Chain Advantage products. that Krones AG, one of the world’s leading HighJump Pulse is a supply chain intelli - manufacturers of beverage filling and pack - gence solution aimed at increasing the avail - aging technology, unveiled the valve series it ability and visibility of a business’s key was manufacturing in-house at the BrauBe - More than 150,000 valves have been produced performance indicators. Unlike other tools viale in Nuremberg. In 2014, the Valve Tech - since Evoguard was created to make Krones in- on the market, HighJump Pulse provides nology Division was hived off to become house valves for the food and beverage industry. out-of-the-box best practice KPIs for the Evoguard GmbH. So far, more than 150,000 supply chain, along with the extensibility to valves have been produced: disk valves, seat build other KPIs specific to a business. valves, double-seat valves, aseptic seat valves dling in production operations, and depend - HighJump Pulse integrates data from and aseptic double-seat valves. ability in the process: all these have proved across an enterprise, including warehouse “It’s overwhelming to see how well our persuasive for Evoguard’s customers. operations, to provide customers with self valves have established themselves on the “The Evoguard series of valves has been service reporting and analysis. The flexibility market in such a short time,” says Martin optimally tailored to the needs of the food of the solution allows users to start zierer, Managing Director of Evoguard and beverage industries, and of the dairy analysing data immediately, with the freedom GmbH. The high quality in the production sector too,” explains zierer. “The most to adapt the solution as a company grows process, including energy savings, safe han - important requirement applying when we and changes. Customers will leverage mod - were designing the valves was excellent ern graphical dashboard technology with functionality in actual use, incorporating high industry-developed standards to produce of key operational met - performance seal systems that meet all the actionable, visual data. HighJump Pulse inte - rics); operational intelli - hygiene-related stipulations involved.” grates with the HighJump Supply Chain gence (information needed The use of the latest materials available Advantage suite or any supply chain man - to validate short-term success); and strategic for producing the seals has proved to be an agement application to provide a compre - intelligence (historical information used to optimal choice for both the disk valves and hensive, consolidated view of a company’s plan and predict future success). for the seat and double-seat valves, creating supply chain performance. “Our customers rely on our solutions to numerous advantages in process applications. With HighJump Pulse, companies track help them meet industry best practices, but In addition, the parts can be precisely traced KPIs derived from metrics prescribed by they also expect our signature flexibility,” said and identified using a matrix code. leading supply chain experts, such as the Ross Elliott, Executive Vice President and The Evoguard valves are produced in the Warehouse Education and Research Center Chief Strategy Officer, HighJump. “HighJump Upper Palatinate town of Nittenau, Ger - (WERC). HighJump Pulse utilises the latest Pulse provides better intelligence for smarter many, where the 4,000m 2 production and tools in Microsoft’s Business Intelligence decisions, which drive a flexible supply chain administrative building accommodates the toolkit to deliver meaningful information, that becomes a company’s competitive R&D, design, sales, manufacturing and assem - including: tactical intelligence (real-time views advantage in the marketplace.” bly departments. 50 PRoCESSInG Soft Drinks Internationa l – September 2015 Highland Spring invests in Infor

INFOR , the industry cloud company, has announced that the UK’s largest supplier and producer of naturally sourced bottled water, the Highland Spring Group, has invested in Infor Demand Planning. Cur - rently planned to be deployed across four sites in the UK, the application is expected to be used to help Highland Spring achieve a double-digit improvement in demand forecast accuracy for brands including High - land Spring and Speyside Glenlivet, by help - ing it to enhance customer service and reduce costs. As part of a business improvement pro - gramme, the Highland Spring Group has developed a comprehensive sales and oper - ations planning (S&OP) strategy to boost customer service throughout its retail, trade Infor’s new software will help Highland Spring provide more accurate demand forecasts as well as and export markets. Infor Demand Planning helping with facilitation of better resource management and improved budgeting accuracy. can help Highland Spring manage certain customer service improvements outlined within this strategy, for example helping to the Highland Spring Group move to a 24- “Improved accuracy of demand and better ensure the right stock is held in the right month demand planning cycle and factor in budgeting are critical within the competitive location at the right time to meet demand. various promotions designed to boost market that the Highland Spring Group The new software can help support this demand for its products. operates. That necessitates systems that are initiative by helping Highland Spring provide “For manufacturers such as the Highland fast, agile, easy to use and above all, can more accurate demand forecasts as well as Spring Group, demand planning is a key support accurate, automated processes helping with facilitation of better resource lever for managing the pressures of which can scale to support customers’ pro - management and improved budgeting accu - growth,” said Nathalie Regniers, Industry jected growth as well as their current posi - racy. The new Infor application can help and Solution Strategy Director, Infor. tion.”

Faster milk To conduct the test, the milk sample is simply poured into a bar-coded APCheck spoilage testing vial, which has a built-in oxygen sensor. Sam - ples can be measured directly or with nutri - ent media added. Unlike plate counting ARlA Foods, one of the world’s largest methods, no serial dilutions are necessary. dairies, is continuing to set new quality stan - Typically, Greenlight tests use a much larger dards by installing a breakthrough technology sample volume than other methods. This for measuring potential extended shelf life increases sensitivity and the chance of (ESl) milk spoilage issues in three of its UK detecting very small bacterial loads in final dairies. packaged products. Arla will be using Greenlight instrumenta - When the company’s fully automated tion from Mocon to test ESl milk. Green - Greenlight 930-15 is used, the vials can be light can provide results at very low batch loaded onto the 24-position carousel, bacterial loads in less than 24 hours without or individually loaded at any time during the in-carton pre-incubation. This compares to unit’s ‘continuous’ mode. As bacteria in the 48-72 hours required by the traditional, agar- test sample multiply and respire, they con - Arla will be using GreenLight instrumentation based, standard plate count method. sume oxygen. The change in oxygen is used from Mocon to test ESL milk. GreenLight can “It is well documented that counting tech - to detect the presence of growth organisms. provide results at very low bacterial loads in nologies do not provide information about At certain levels, the bacterial load can be less than 24 hours without in-carton pre- potential spoilage organisms. Greenlight has enumerated. (Bacterial load is calculated in incubation. met the challenge of providing a product the PC and stored in a secure data base.) release test that is not only rapid but also After the test, the sample is in an ideal state has the sensitivity to detect potential process monitoring. The company expects to for further culture analysis that can be used spoilage organisms that might be missed by reduce its overall testing time by 300%, sig - for organism identification. other techniques.” said Alan Traylor, Business nificantly impacting its productivity. The Greenlight technology platform was Manager, Microbial Detection, at Mocon. “We spent a significant amount of time developed by Mocon’s partner, luxcel Bio - Arla has been at the forefront of improv - evaluating new bacterial testing technologies sciences, Cork, Ireland. luxcel is currently at ing delivered quality in the growing ESl seg - and selected Greenlight due to its perform - the forefront of developing new assays that ment. Greenlight will be part of a ance capabilities and affordability. Arla and can be used with Greenlight in order to high-technology instrument suite for detect - Mocon are collaborating to customise serve the expanding market for dairy prod - ing, identifying and tracking potential sources Greenlight assays to meet desired objec - ucts. These include the detection of bacteria of spoilage. Uses of the Greenlight instru - tives,” said Rowena Marshall, quality Senior that survive pasteurisation and those that ment are likely to expand to include in- Technical Manager, Arla. grow in cold temperatures.

52 DEVELoPMEnTS Soft Drinks Internationa l – September 2015

entirely without interrupting the production process, and with no wastage at all. All that needed is to switch the carton sleeves in the filling machine magazine. At the same time, Packaging the product flexibility of the SIG Combibloc machines offers the basis for filling a huge Filling flexibility variety of foods. With the filling machines for non-carbonated soft drinks, for instance, low- viscosity food products and those with higher SIG Combibloc has acquired a new customer viscosity, such as smoothies or dessert in Brazil. Serigy, a renowned manufacturer of sauces, can also be filled. food and beverages, has opted for the filling Cabral commented: “This total package of Brazilian drinks producer Serigy is now packing technology from SIG Combibloc, and will benefits made the decision to opt for a filling its coconut water and nectars in combiblocMidi now be filling coconut water and fruit nec - machine from SIG Combibloc an easy one. In cartons. tars in combiblocMidi 1,000ml carton packs the aseptic carton packs from SIG Com - with the screw cap combiSwift, using a filling bibloc, the high quality of our products is machine CFA 812. The product range cur - juice concentrates and nectars only in PET retained at its best. That’s another aspect rently includes coconut water and grape, packaging in 300ml volumes. which is enormously important to us. Only a guava, caju fruit, pineapple, mango, orange, Ricardo Rodriguez, Director and General product that meets the consumer’s quality peach and passionfruit nectars. Manager South America at SIG Combibloc standards has a chance of market success.” Carlos Cabral, Market Director at Serigy said, “We’re proud to have won over Serigy said, “In 2017, we’ll be celebrating our com - with our carton packs, filling machines and pany’s 100th anniversary. In Brazil, but also service portfolio. The decisive factors for ‘Invisible’ faults throughout South and North America, Serigy Serigy were above all the flexibility and, in is one of the leading brands for coconut milk association with that, the high performance detected and coconut flakes. Although this certainly of the SIG Combibloc filling machines.” means we can be described as a well estab - Serigy has now brought a CFA 812 filling lished company, we also aim at all times to machine into operation. To begin with, the A FORMUlA plus patented technology has have the current consumption trends of con - company is using this machine to fill its fruit been developed by Sacmi to identify, via a sumers in focus and to offer relevant prod - nectars and coconut water in combiblocMidi simple algorithm, PET preform defects that ucts. We’re confident that in the booming 1,000ml. Up to 12,000 carton packs per would otherwise be invisible to the human non-carbonated soft drinks market, coconut hour are possible. However, the format flexi - eye. The grid inspection method detects water and nectars in combiblocMidi carton bility of the filling machine also allows filling in watermarks, shrinkage and surface defects packs, which are eye-catching and convenient, combifitMidi without any difficulty. For all easily, economically and – above all – with - will really catch on with Brazilian consumers. combibloc and combifit formats with the out any risk of encountering the errors For that reason, we’ve decided to incorpo - same base dimensions, switching between induced by the image interpretation that is rate carton packs into our product packaging different filling volumes takes just a few min - necessary on traditional inspection systems range.” Until now, the company has offered utes. A change of design can be implemented which use polarised light. This innovative Sacmi-developed grid-type inspection system can be installed on the entire PET preform QR codes get vision system range, on both production lines (PVS 003 and PVS 024) and in test personal labs (PVS 2). Traditional inspection techniques that use backlighting with a polariser placed immedi - AMCOR has partnered with serialisation ately behind the product make it difficult to business services provider Kezzler AS to execute easy, economic detection of major launch a new product called MaXq. Backed defects (caused by, for example, on-resin by a cloud platform, it offers brand owners stress during the cooling process and/or unique identification codes printed on every water in the moulds – the so-called water - pack which can be used for digital con - mark). These defects, in fact, generate pat - sumer engagement, anti-counterfeiting, track terns that then need to be interpreted by and trace, and other activations. the operators. This requires skill and experi - MaXQ allows personalised interaction between The codes are generated and printed on ence as the faults are tricky to translate into brand and consumer. each pack, integrating with customers’ exist - inspection algorithms able to be used by a ing packaging supply chain. Codes can be vision system. expressed as qR, alphanumeric, or bar engagement activities such as contests, This is where the new Sacmi system codes, generated by Kezzler at over one bil - instant rewards, loyalty programmes and comes into play: the polarised light has been lion per minute and printed by Amcor at customer feedback. Interactions can be tai - replaced with a special patented backlighting industrial speeds. The dynamic codes are lored to the consumer.” unit that projects gridlines behind the pre - activated by brand owners and can be man - MaXq provides a solution for FMCG form. On flawless preforms the result is a aged using Kezzler’s technology platform. brand owners where standard qR codes series of straight parallel lines; on faulty Marco Hilty, Vice President of Marketing had historically fallen short said Hilty. “Stan - areas, these become wavy. and R&D for Amcor Flexibles Europe and dard qR codes on packaging are static and Americas explained, “MaXq allows brand provide very little dynamic content,” he said. owners to print a unique, serialised code on “The same code is printed on millions of each pack that can be read with a smart - packs and will in most cases just take the phone or sent via SMS, Brand owners and consumer to a static webpage. MaXq consumers can instantly verify whether a makes every user’s experience personalised, product is authentic or a fake. The codes motivating the consumer to continuously can also be used for a range of consumer interact with the brand.” Grid inspection. Come see us at the PPMA Show stand J60 54 PACKAGInG Soft Drinks Internationa l – September 2015 Rexam design Multilayer bottles centres expanded for Tine

FOllOWING successful launches last year, NORWAy’S leading dairy company Tine is Rexam, a global can maker, has expanded expanding its range of drinking yoghurts and design capabilities in its UK and Russian smoothies with the introduction of custom Design Centres. The investment in luton moulded multilayer plastic bottles designed (UK) sees the installation of a fully opera - and produced by RPC Promens Kambo. tional design reproduction studio, whilst new The new bottles mark a major investment state-of-the-art technology is now available by RPC Promens Kambo in multilayer bottle in the Russian centre based in Moscow. production, which will offer a choice of sizes The new in-house design capabilities at from 100ml to 1,000ml. The polypropylene luton offer a simplified design process for not bottles feature a seven layer construction only creation of designs, but also full design with EVOH providing the barrier against Tine is expanding its range of drinking yoghurts reproduction. This investment now enables oxygen ingress. This is the first seven layer and smoothies with the introduction of custom the customer to collaborate with Rexam line established in the Nordic region and will moulded multilayer plastic bottles designed experts through every step of the process, enable RPC Promens to meet increasing and produced by RPC Promens Kambo. from design creation, ink re-matching, colour demand for bottles that offer enhanced pro - separation and design reproduction, right tection and extended shelf life for natural, through to proof can production. preservative-free products. which previously sold its drinks only in car - The expansion in Russia sees the added The stylish curved 300ml bottle for Tine tons. offering of in-house design reproduction. brands including yT and Biola features an “With such an important development, it Investment in new state-of-the-art design attractive waisted design that offers easy was essential that we had a bottle that was technology including CTP technology, bar - handling and maximum convenience for the functional and user-friendly, matched the pre - code software checkers, 3D visualisers and consumer. The 36mm neck allows easy pour - mium image of our brands and was able to repro skill software will result in a reduction ing or drinking direct from the bottle. offer the appropriate level of protection to in the lead time required for the customer Shrink sleeves provide full coverage of the ensure product quality was maintained,” and efficient design amendment processes. bottle for effective, eye-catching decoration explains Morten Aas, Tine’s R&D Manager, that further maximises branding and on-shelf Packaging and Design. appeal. “The bottles from RPC Promens have The launch of the new bottle, which will exactly met our requirements and we are be joined later in the year by a 100ml size, delighted with the company’s contribution to also marks an important milestone for Tine this major launch.”

with colas and other carbonated drinks on forms in an oven or with H 2O2 before blow - retail shelves. Amul sales have increased ing and keeps them in a sterile environment since its products were introduced to the throughout the process. This process means Indian market in PET bottles. that the bottle cannot be deformed by heat The new ABF technology from GEA during the process and can, therefore, be Rexam has expanded its design centres in builds on that principle by allowing even lighter in weight, further reducing PET con - Russia and the UK. lighter-weight bottles to be used with more sumption and transport costs; allowing complex designs that are not distorted dur - greater freedom in bottle design; and reduc - ing the sterilisation process. ing water, sterilisation media and power con - ABF technology The ABF technology takes a totally differ - sumption. This results in a significantly lower ent approach to bottle blowing and filling by total cost of ownership (TCO) than tradi - for Amul Dairy bringing both processes together in an asep - tional PAA systems. It also occupies less tic environment. Instead of sterilising bottles space as there is no need for air conveyors, after blowing, the system sterilises the pre - bottle sterilisation and rinsing carousels. GEA aseptic blowing-filling packaging special - ists are currently installing ABF (Aseptic Blow-Fill) technology into the Amul Dairy in India. GEA has previously supplied Amul with its first ever aseptic filling line for dairy prod - ucts in PET bottles in India, which improved productivity at the plant and changed for - ever the image of flavoured milk drinks, drinking yoghurt and milk shakes with young consumers in India. The Amul Dairy in Gujarat is a leading producer that has become a model for the Indian dairy industry. Its products are mar - keted under the popular Amul Kool and Amul lassi brands. The possibility of packag - ing in PET bottles pushed Amul to explore new flavours and products such as Amul Pro and Amul smoothies. PET bottles have made milk drinks contemporary and glamorous GEA has supplied ABF technology to the Amul Dairy in India for its new product lines. allowing them to compete on equal terms

56 GREEn ISSuES Soft Drinks Internationa l – September 2015

Environment Consumers care about packaging

IN a global survey of some 6,000 consumers across 12 different countries, more than three-quarters claimed that environmentally sound packaging has an influence on the bev - erage brand they buy. The survey, carried out this year for Tetra Pak, revealed a growing appetite among con - sumers for products that tick the right envi - ronmental boxes. When asked about recent purchasing habits, two-thirds said they have bought environmental products, even when More than three-quarters of consumers surveyed on behalf of Tetra Pak claimed that environmentally they cost more, while around the same pro - sound packaging has an influence on the beverage brand they buy. portion have avoided specific brands or items due to environmental concerns. said they always look for environmental infor - increasingly checking information about a Across the 12 countries surveyed, environ - mation on the beverage products they buy, product before they buy. As a partner to the mental factors were a considerably stronger compared with less than 25% in the USA, UK dairy and beverage industry, Tetra Pak is com - influence on beverage brand choice in devel - and Japan. mitted to helping customers meet consumer oping markets like China, Turkey, Brazil and In response, a parallel survey among food expectations by looking at the whole life of India than in developed areas like the UK, the manufacturers showed that the majority of the products we supply,” says Mario Abreu, USA or Japan. Indeed, in India, China and them have included environment as part of Vice President Environment at Tetra Pak. “This Turkey, more than 60% of those surveyed their business strategy. More than half are includes sourcing raw materials responsibly; now sharply focused on using responsibly continuously improving energy efficiency in sourced materials, with more and more see - processing and filling lines; designing products nestlé scores with ing renewable materials as a key element in that use more renewable materials and product differentiation. enable easier recycling; and providing specialist Dow Jones “Consumers expect companies to do services to help customers reduce environ - more on environment these days, and are mental impact in their own operations.”

A ‘zERO water’ factory in Mexico is one of two initiatives that has helped Nestlé Educating the next achieve an industry leading score of 99 out of 100 in the ‘Environmental Dimension’ of generation the 2015 Dow Jones Sustainability Index (DJSI). Nestlé’s dairy factory in Jalisco, Mexico, SUNTORy’S Southern Alps natural water allows the plant to operate without using bottling plant at Hakushu in yamanashi Pre - any local groundwater. fecture held special parent-child tours over The DJSI is a globally recognised inde - the recent summer holidays. While structured pendent benchmark that measures company to be entertaining, the tours had a serious performance across three dimensions: Eco - educational message, stressing the impor - Suntory Southern Alps parent-child tour. nomic, Environmental and Social. tance of plants in the natural environment. With an overall score of 89 out of 100 in The Shirasu factory hosts tours at other the DJSI ranking, Nestlé was among the top times of the year but this holiday pro - tory’s funding programme for bird protec - performing food product companies. In the gramme was devised to maximise interactive tion. Subsidies are given to bird conservation Index’s ‘Environmental Dimension’, its score involvement by both youngsters and parents. groups, for breeding research, school proj - of 99 is the highest in the industry, which Around 78% of yamanashi is covered in ects, habitat protection or rehabilitation with underlines its commitment to water stew - forest and nearly 30% of land is protected an extensive pet bird initiative this year com - ardship and environment sustainability. as ‘natural parks’ of varying status, including plementing the wild bird activities. the Minami Alps National Park. As reported previously, Suntory also pro - This was outlined to the family partici - duces limited edition bottle labels highlight - pants, along with explanations of water filtra - ing birdlife and the Minami Alps wilderness. tion, sustainable bottling and other environmental issues. The tours also featured walks and a bird sanctuary visit, including a birdsong quiz. Educational facilities at the plant were revamped earlier this year as part of a strat - Nestlé has achieved 99 out of 100 in the egy to put more emphasis on the Southern Environmental Dimension of the Dow Jones Alps brand’s natural credentials. Suntory bird project fund. Sustainability Index. The bird sanctuary is associated with Sun - Soft Drinks Internationa l – September 2015 EnVIRonMEnT 57

Coke report shows grams had helped enable nearly 865,000 women in 52 countries since the programme progress launched in 2010. • Water: The Company is building business resiliency through its water stewardship THE Coca-Cola Company has released its efforts. In 2014, it replenished an estimated 12th annual Sustainability Report highlighting 94% (a calculated estimate of 153.6 billion progress made in 2014 against the Coca-Cola litres) of the equivalent amount of water used system’s 2020 sustainability goals. in its finished beverages worldwide (based on “At Coca-Cola, we’re committed to inte - 2014 sales volume) through 209 community The Coca-Cola Company has published its grating sustainability into the very heart of water partnership projects in 61 countries. 2014/2015 Sustainability Report. the enterprise, where our efforts create value The foregoing is a global, aggregate number. for our shareowners and the communities we The replenishment figure for individual coun - proudly serve,” said Bea Perez, Chief Sustain - and add value across our system.” tries may vary and/or be more or less. ability Officer at The Coca-Cola Company. The report follows the Company’s sustain - • Wellbeing: The Coca-Cola system contin - “We believe the majority of innovation over ability framework – ‘Me, We, World’ – and is ues its work to meet global business commit - the next decade will happen at the intersec - rooted in three leadership priorities: ments to promote wellbeing and to help tion of sustainability and the supply chain. • Women: 5by20, one of the value chain address the public health challenge of obesity. Working together with our bottling partners innovations continues progress in its commit - In 2014, Coca-Cola introduced more than to empower women, better manage water ment to enable the economic empowerment 400 new beverage options, more than 100 of resources and promote wellbeing gives us of 5 million women entrepreneurs by 2020. which are reduced, low or no-calorie and it new opportunities to build business resiliency As of 31 December 2014, these 5by20 pro - supported more than 330 active, healthy liv - ing programmes in 112 markets. The report also updates other areas of 3 5 million m of progress, including efforts to reduce the car - bon footprint of the ‘drink in your hand’ by water saved 25% and to sustainably source key agricultural ingredients globally by 2020. In addition, by the end of 2014, Coca-Cola had distributed MEMBERS of the UK Food and Drink Feder - more than 30 billion fully recyclable Plant- ation (FDF) who are working towards an Bottle packages across nearly 40 countries industry-wide water reduction target have since the programme launched in 2009. collectively reduced their water use by almost a quarter since 2007. New figures released by FDF show that tinued to make progress, achieving a 3.6% these food and drink manufacturers have sig - reduction in their water use. nificantly reduced the amount of water used Ian Wright, Director General of the FDF in the production of food and drink. Between try’s Food and Drink Manufacturing Water said: “Water use reduction is at the heart of 2007 and 2014, FDF members have reduced Use Reporting (formerly the Federation our environmental ambition. This encouraging their water consumption by 24.2%. This is a House Commitment), which shows that result is a testament to the commitment and reduction of 5.1 m 3, enough to fill 2,040 industry has collectively made a 15% reduc - action of our members. They have been Olympic-size swimming pools. tion in water use since 2007. implementing industry-leading water saving The figures for water intensity (the amount FDF members’ impressive savings alone initiatives across their sites. We hope that this of water needed per unit of production) saw represent a major contribution towards the example will encourage many more compa - an even bigger reduction of 26.3%, decreasing industry-wide target to reduce water use by nies to take action on water use and see the by 0.69m 3 per tonne of product compared to 20% by 2020 compared to the 2007 base - benefits for themselves.” 2007. line. The reductions contribute towards indus - In the past year, FDF members have con - In brief… Sidel in top 30 l The Forest Stewardship Council (FSC) has for CSR launched its new global brand: Forests For All Forever. In the past 20 years, FSC has become a well-trusted and established brand THE commitment that Sidel is making in in sectors and markets around the world. terms of Corporate Social Responsibility With its new branding FSC plans to extend (CSR) has been independently evaluated, its reach by targeting consumers directly. placing the leading global provider of PET The new strapline – Forests For All For - solutions for liquid packaging in the top 30% ever – reaffirms the FSC vision of saving the of the 20,000 companies assessed in 2015. world’s forests for future generations, while Sidel received a Silver CSR rating from the visual identity, which includes the animals EcoVadis, a sustainability rating platform used and people who live and interact in forests, Sidel has received a Silver CSR rating from to understand, track and improve environ - reinforces the all-encompassing approach EcoVadis. mental, ethical and social performance FSC takes to sustainable forest management. worldwide. Respect for the environment and The new branding was developed based a strong focus on CSR and Corporate Gov - uct inside and the planet outside. We con - on a marketing survey that reached 9,000 ernance is fundamental to Sidel’s operations. tinue to implement CSR in everything we participants from 11 different countries in Nicholas Bloch, Executive Vice President for do to help us achieve this and are pleased 2013. An online toolkit containing the new Communications at Sidel comments, “Sidel’s to see our EcoVadis rating this year is an branding assets has been created to help purpose is to help brands protect the prod - improvement on last year.” businesses promote their FSC certification. 58 PEoPLE Soft Drinks Internationa l – September 2015

Director, overseeing marketing and branding in Greater China, Japan and South Korea. He will be based in Hong Kong. Following the formation of Coca-Cola Human Resources European Partners Sol Daurella will become Chairwoman of the new bottling group and APPOINTMENTS John Brock will become Chief Executive Offi - cer. Both will be members of the Board of Directors. Damian Gammell , currently Bever - lEADING artisan soft drinks producer, lus - age Group President and CEO of Anadolu combe Drinks has announced the appoint - Efes and a previous Chief Executive Officer ment of Adrian Collins as its new Managing of CCEAG, will join CCE as Chief Operating Director. His appointment comes after hold - Officer in autumn 2015 and become Chief ing the role of Director General Manager Operating Officer of Coca-Cola European since March 2015 at the South Devon, UK- Partners upon closing. Manik (‘Nik’) Adrian Collins (left) and James Quincey. based soft drinks firm. Jhangiani , currently the Chief Financial Officer The Coca-Cola Company has named of CCE, will become Coca-Cola European James Quincey President and Chief Operat - Muhtar Kent. Partners’ Chief Financial Officer and Víctor ing Officer (COO), effective immediately. As Vita Coco coconut water, now in its 11th Rufart , currently General Manager of CCIP, President and COO, quincey will have year of business and today available in 30 will become Chief Integration Officer. Other responsibility for all of the Company's oper - countries, is strengthening its leadership and members of the new executive team will be ating units worldwide. He will report directly management in key and emerging markets. announced before the closing of the transac - to Chairman and Chief Executive Officer Armando Amselem joins Vita Coco as Global tion. Along with Daurella and Brock, the initial Chief Financial Officer, a newly created role. Board of Directors of Coca-Cola European Jose Carvalho has the new title and role of Partners will consist of 15 additional mem - FDF DG receives Americas CFO and General Manager, bers, with the majority of the Board being Canada. He will continue to be based in independent, non-executive directors. honour New york. Prinz Pinakatt has been appointed Reto Bamert has been appointed as Head to the newly created role of Vice President of of the PET Business Unit of Netstal, taking Marketing & Sales, South Asia & Pacific. over from Markus Dal Pian , Vice President IAN Wright, Director General of the UK Patrick Wang has been appointed to the Sales & Marketing, who had temporarily filled Food and Drink Federation, has received a newly created role of North Asia Marketing the post. CBE for political and public service. Commenting on his honour, Ian Wright CBE said: “For all of my adult lifetime third Accolades for party politics has been a private passion. Our fortunes have waxed and waned but engineers the friendships I have made have endured and the commitment I have seen from my colleagues has never wavered. It is really A TEAM of young engineers from CMB very humbling to receive this recognition Engineering has excelled in this year’s Manu - and I am very grateful for it.” facturing Team Challenge category at the Ian Wright, who was previously Corporate national WorldSkills UK competition, winning Relations Director with major drinks com - first prize for the design and production of a pany Diageo, joined the Food and Drink remote control forklift. The win reflects the Federation in March. He has since been company’s highly advanced engineering skills, A team of young engineers from CMB leading the organisation in ensuring Govern - technical expertise and commitment to Engineering has won first prize in the ment and stakeholders understand the developing the engineers and beverage can - Manufacturing Team Challenge category at the importance of food and drink manufacturing, makers of tomorrow. national WorldSkills UK competition. and support the industry to meet the The WorldSkills competition rewards tal - changing needs of UK consumers in the ent and seeks to increase knowledge across future. a number of industries by encouraging enables the UK to share best practice in apprenticeships, skills development and fur - vocational teaching, raising standards and ther education for young people starting expertise in further education, skills and out in vocational and manufacturing roles. apprenticeships. Participating manufacturing The young engineers from CMB Engineering teams were provided with initial design cri - will now go on to represent the UK in the teria for a motorised forklift truck ahead of global WorldSkills final, held in São Paulo, the competition and then tasked with man - Brazil. ufacturing and assembling, including produc - The CMB Engineering team is made up ing full 2D and 3D CAD drawings of all of Chris Renwick, Patrick Devanney and manufactured parts, electrical circuit draw - Dominic Trees. All three members have ings and the PlC programme. The teams been trained by CMB Engineering’s long- also had to deal with the added pressure of running apprenticeship scheme, which cen - a range of supplementary challenges while tres around a four-year programme of either building their machines, which included sur - electrical or mechanical engineering and prise projects passed to the team by the includes time spent in formal study at Brad - judges during the competition. ford College or leeds City College, as well “Working with such talented individuals as practical experience working alongside advanced my progression in both electrical the company’s professional engineering and mechanical engineering,” said Chris Ren - Ian Wright CBE, Director General of the UK FDF. teams. Taking part in the competition wick. The Voice of the UK Soft Drinks Industry

The British Soft Drinks Association is the national trade association representing the collective interests of producers and manufacturers of soft drinks including carbonated soft drinks, still and dilutable drinks, fruit juices and smoothies, and bottled waters.

Join the BSDA today and have your say in your industry! ,QÀXHQFLQJ*RYHUQPHQW Communicating with the Media Promoting Sustainablity Enhancing Skills

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avenues of revenue – this is an inevitable market. There must be always a wastage in 100 Years Ago and direct necessity of the war: and unques - our bottles – a wastage which even the most tionably we shall be affected. It would be exacting policy could never prevent. It From the Mineral Water folly to cultivate the belief that an exception would, however, so ease the situation that Trade Journal of will be made in our favour to a national pol - we could anticipate those fluctuations – icy affecting every section of the communi - fluctuations which nowadays are always to September1915 ty. We doubt that we should desire our hurt – with less foreboding. exception from the patriotic burden. The United States and our trade The forthcoming budget and the M.P. How the war justifies bottle-charging The Georgia Legislature, or rather certain Again and again have we besought local The war has had many unanticipated and members of the Georgia Legislature, threat - organisations, and even the local individual indirect results. One of those results is an en, as our phrase has it, to ‘tax soft drinks leaders of our industry, to enter into close emphatic illustration of the folly of the non- out of sight’. Georgia has, of course, adopted and informative association with the local charging bottle policy. There can be no prohibition, or rather forfeited the legal rev - Member of Parliament. Never was this question even with the non-chargers that enues of liquor-selling in order to maintain advice more desirable than at this moment. bottle-charging is a direct means of saving the outward appearance of prohibition. We are, unhappily, without a direct or inti - the vessel and obtaining its return. Even the Curiously enough, the contention is that mate representative in the House of most moderate of charge upon the vessel because certain soft drinks are a public even Commons. There is no man in that assembly safeguards to a very considerable extent its – to wit, those which contain caffeine – all who can speak with knowledge and author - reappearance at the factory. What now at soft drinks ought to be taxed. It never seems ity on our behalf – who can present our this junction would be the meaning of a to have struck the authors of this proposed view and reflect our position upon any sug - bottle-charging policy had it a national char - legislation that the wiser plan would be to gested food legislation, licensing legislation, acter with no single manufacturer standing tax, or to forbid the sale of, the caffeine- restrictions upon hours of labour, or upon aloof? Of course, we are not going to say that laden drink. the vital matter of the provision of public it would render us completely independent Of course, the soft drinks trade, and all facilities for obtaining on the Sabbath non- of the bottle manufacturers and indifferent the associated industries, are up in arms intoxicating and sustaining drinks. We are to the ominous fluctuations of the bottle against the proposed enactment, the terms on the eve of the introduction of the Budget. in which are bad enough, but the temper Unquestionably that Budget will seek new behind which is infinitely worse. Sourced from the SDI archive

Hunt’s for the past 16 years, is to remain in 50 Years Ago an advisory capacity while his son, Mr. J.C. Bowen, who has been managing director of From the Soft Drinks a specialised side of the business, is newly appointed general manager of the Hunt’s Trade Journal of business. september 1965 In 1949 the Yarmouth firm produced only mineral waters for sale in East Anglia with only one factory; today this has increased to Soft drinks statistics three factories with sales expanding into A provisional estimate of the soft drinks many new lines covering a much larger area production in the UK during the second as well as considerable exports. quarter of 1965 has been issued by the Mr. Bowen said that further expansion Ministry of Agriculture, Fisheries and Food was not possible within the bounds of exist - together with a revised estimate for the cor - ing capital. With their entry into the fruit responding period in 1964. juice market they found they were getting In the first six months of 1965, produc - far more business than they could cope with tion of concentrated soft drinks reached and it was essential that the firm should 26.1 million gallons against 24.7 million gal - have a steady flow of capital in order to lons in the first half of 1964 – an increase of ted by the publication of the report and will expand and develop safely. This rapid 5.7%. For unconcentrated soft drinks the give full consideration to any representa - expansion led to the take-over. figure was 116.9 million gallons against tions made by interested parties . Such rep - 111.7 million gallons, an increase of 4.7%. resentations should be addressed to the Anti-dumping duties on saccharin In terms of ready-to-drink equivalent, the Secretary, Food Standards Division, The Board of Trade have announced that, Industry’s output reached 248 million gal - Ministry of Agriculture, Fisheries and Food following investigation, they are satisfied lons in the first half of 1965 compared with to arrive not later than 12th November 1965. that imports of saccharin and its salts origi - 236 million gallons – an increase of 5%. nating in Japan and the Korean Republic Hunts and Beecham have taken place at dumped prices threaten - Ban on certain flavours proposed Hunts (Yarmouth) Ltd, the soft drinks com - ing the British industry with material injury. The Food Standards Committee, in their pany of Great Yarmouth, which was estab - The Board of Trade have accordingly recently issued Report on Flavouring lished in 1840, has been in part taken over made an Order imposing anti-dumping Agents in Food, recommend that the follow - by the Beecham Group who plan to retain duties of 10d per lb. on saccharin and its ing substances should be prohibited by reg - the existing name and to develop the firm’s salts originating in Japan, and 5s per lb. on ulations for use in foods as flavouring activities. saccharin and its salts originating in Korea. agents: coumarin; tonka bean; safrole; sas - The agreement is for the acquisition by The Board of Trade further announce that safras oil; dihydrosafrole; iso safrole; agaric the Beecham Group of Hunt’s canning side imports of saccharin originating in any acid; nitrobenzene; dulcamara; pennyroyal and part take-over of the mineral water, fruit other country which were found to be oil; oil of tansy; rue oil, birch tar oil; cade oil; juice and condensed squashes for use in the dumped would be liable to anti-dumping volatile bitter almond oil; and male fern. airlines side of the business. Mr. C.A. action. The UK market for saccharin is esti - The Ministers concerned are not commit - Bowen, who has been general manager of mated at 300 tons a year. n Soft Drinks Internationa l – September 2015 EVEnTS 61

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