Soft Drinks Internationa l – September 2015 ConTEnTS 1 news Europe 4 Africa 8 Middle East 10 Asia Pacific 14 The leading English language magazine published in Europe, devoted exclusively to the manufacture, distribution and marketing of soft drinks, fruit juices and bottled water. Americas 16 Ingredients 20 features Juices & Juice Drinks 22 Waters & Water Plus Drinks 24 Soft Drinks Postcard 36 Part of the issue for the soft drinks indus - Carbonates 26 try in the USA is the fact that as much as a third of soft drinks sales come through on- Sports & Energy 28 premise outlets. When the credit crunch Functionals 30 triggered a period of economic fragility, consumers stopped going out to eat so RTD Teas & Coffees 32 much and consumption contracted, Dairy & Alternatives 34 reports Richard Corbett. Hydration 38 Processing 48 Concerns regarding obesity, diabetes and All About The Sugar? other related health problems are at an all- 40 Packaging 52 Phillippa Holford discusses current devel - time high. Meanwhile, sports drinks can opments and potential solutions to tackle Environment 56 be considered to be a healthier option the challenging issues facing the soft within the functional drinks sector, going drinks industry. People 58 hand-in-hand with a more active and Events 61 sporty lifestyle, comments Lisa Marraffa. Technical Breakthroughs In Sugar Reduction 42 PureCircle’s knowledge of the leaf, exten - sive research and product modelling, has regulars led to the development of Sigm-T, a zero- calorie stevia sweetener developed specif - ically for use in ready-to-drink teas. Comment 2 BSDA 9 & 59 Sweet Approaches 44 Although more than 60% of soft drinks From The Past 60 already contain no added sugar, there is Buyers’ Guide still room for improvement. Jill Frank 62 takes a look at the current trends and the Classified 64 options available to manufacturers. Front Cover: ©scphotog (from bigstockphoto.com) www.softdrinksinternational.com The Soft Drinks International International Soft Drinks Conference London 2016 To learn more about participation and sponsorship opportunities, please contact: [email protected] Register your interest now! www.softdrinksinternational.com/conference 2 CoMMEnT Soft Drinks Internationa l – September 2015 Published by ASAP Publishing Limited Editor Philip Tappenden A product for all News Editor Maureen Byrne Correspondents: seasons EuRoPE Gerard o’Dwyer ASIA & PACIFIC It was once a given that for most major markets there would be massive seasonal Kelvin King variations in soft drink sales. Hot summer equals heavy demand, winter slow, spring and autumn/fall so-so. Well, maybe. Market Analyst References to the bottom line impact of wet and cool summers, or of an annual holiday Richard Corbett period such as Chinese New Year or Easter misaligning with peak discretionary spending periods were long a feature of annual reports, accompanied by shareholder headshaking Scientific Adviser Dr John Wilkinson at the AGM. Their mild dissatisfaction was possibly justified, even if they accepted directors’ sometimes facile explanations or even thought to pose a question on the matter. Obviously the weather, shifting holidays, economic downturns and a whole raft of other Annual Subscription Rates (inc. postage) factors – most of them beyond our industry’s control - will always have some impact on Eu Member State: £120, €150 soft drink sales as they do on other FMCG products. But soft drinks no longer need be as Rest of World: £135, €170, $220 seasonal as, say, ice-cream. In fact, ice-cream producers – some of them sharing corporate Individual copies: £15, €20, $25 homes with soft drink suppliers – are themselves looking to ways of boosting cool-month sales. This can be simply a matter of ensuring there are packaged options and the Subscription Enquiries packaging has a year-round ‘feel’. Soft Drinks International Just having the commodity available for impulse purchase goes a long way to obviating Po Box 4173, Wimborne BH21 1YX, uK seasonal attitudes. I asked one retailer in a beachside suburb recently why he had a Tel: +44 (0)1202 842222 gourmet ice-cream merchandiser by the main door and supported by pavement signs, on Fax: +44 (0)1202 848494 a cold and windy mid-winter day. Crisp cone ice-cream too, not packaged. His answer E-mail: [email protected] was simple: display it and it sells. It was slow at first but people commented how they enjoyed ice-cream at any time and at least it didn’t melt quite so rapidly in winter. I bought one. Editorial - News Ranging soft drink more effectively in cooler months is a basic first step to ironing out Maureen Byrne seasonal fluctuations. Pricing promotions too, but without the need for deep-discounting Tel: +44 (0)1255 424611 which can potentially signal desperation rather than a positive message. E-mail: [email protected] As premium variants evolve and build impetus, they’re picking up year-round traction: premium waters in restaurants, adult soft drinks in bars, organic options at the deli, Editorial - Features healthier thirst-quenchers at the lunch counter… Philip Tappenden Japanese producers have achieved great advances in ensuring the seasons are no longer Po Box 4173, Wimborne BH21 1YX, uK displayed as disparate peaks and troughs on the annual sales graph. Among the measures Tel: +44 (0)1202 842222 used has been offering product in ‘weather-proof’ packaging, notably bottle-cans. True, Fax: +44 (0)1202 848494 PET and other packs are equally resistant to wet days or whatever but those bottle-cans E-mail: [email protected] have a sort of ruggedness that shouts: ‘drink me anytime, anywhere’. And far from ignoring the seasons, many Japanese suppliers positively rejoice in them. Come winter and there is a huge selection of RTD teas and other beverages offered for heating up, Advertisement Sales either diluted or as is. They’re coming onto the market right now as the temperatures Soft Drinks International Po Box 4173, Wimborne BH21 1YX, uK drop and there will be many more by November. Beautiful gift packs are offered for Tel: +44 (0)1202 842222 seasonal giving, offering retailers premium margins and at the same time enhancing the, Fax: +44 (0)1202 848494 ‘status’ of soft drinks as more than just another convenience line. E-mail: [email protected] This year some Japanese brands are getting very enthused about Halloween. We’ll have a look at some of these in our October product pages. Spring 2016 will doubtless bring a repeat of this year’s natural splendours labelling while regional variants – using local fruit and tea varieties – encourage year-round acceptance. Kelvin King Soft Drinks International (1997), formerly Soft Drinks Management International (1988), was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British & Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873). The entire contents of Soft Drinks International are protected by copyright and no part may be reproduced without written © 2015 ASAP Publishing Limited permission of the publishers. Whilst every effort is made to ensure that the information contained in S oft Drinks International is ISSn - 1367 8302 accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent those of the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that such www.softdrinksinternational.com names are not registered trademarks. www.anuga.com TASTE THE FUTURE 10 TRADE SHOWS IN ONE Anuga Drinks The drinks will be fl owing: every variety from all over the world. The trade fair Anuga Drinks offers you a unique overview of the trends and innova- tions that are moving the industry. Experi- ence all of the new products at the central platform for the drinks industry. Cologne, 10.–14.10.2015 Buy admission tickets online now and save up to 44%: www.anuga.com/tickets Koelnmesse GmbH Messeplatz 1 50679 Köln, Germany Tel. +49 1806 002 200 Fax +49 221 821-991010 [email protected] 12:26 4 InDuSTRY nEWS Soft Drinks Internationa l – September 2015 man and Chief Executive Officer of The Coca-Cola Company. “We continue to adapt our business model to innovate, invest and grow along with the changing demands of Europe the marketplace. With the strong leadership that will be assembled from across the three European Coke organisations, Coca-Cola European Partners will be well positioned to deliver better and bottlers combine more effective service to customers through - out Western Europe and drive profitable growth across multiple beverage categories.” COCA-COlA Enterprises Inc, Coca-Cola At closing, Coca-Cola Iberian Partners and Iberian Partners SA and Coca-Cola The Coca-Cola Company will own 34% and Erfrischungsgetränke AG, a wholly owned 18% of the combined company, respectively, L-R: Muhtar Kent, Chairman and Chief subsidiary of The Coca-Cola Company, have with CCE shareowners owning 48% on a Executive Officer, The Coca-Cola Company, Sol agreed to combine their businesses into a fully diluted basis. The aggregate one-time Daurella, Executive Chairwoman of Coca-Cola new company to be called Coca-Cola Euro - cash payment of approximately US$3.3 bil - Iberian Partners and John Brock, Chairman and pean Partners plc. in a transformational lion will be funded by the new company Chief Executive