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Media Education (Mediaobrazovanie) Has been issued since 2005. ISSN 1994–4160. E–ISSN 1994–4195 2020, 60(1). Issued 4 times a year EDITORIAL BOARD Alexander Fedorov (Editor in Chief ), Prof., Ed.D., Rostov State University of Economics (Russia) Imre Szíjártó (Deputy Editor– in– Chief), PhD., Prof., Eszterházy Károly Fõiskola, Department of Film and Media Studies. Eger (Hungary) Ben Bachmair, Ph.D., Prof. i.r. Kassel University (Germany), Honorary Prof. of University of London (UK) Oleg Baranov, Ph.D., Prof., former Prof. of Tver State University Elena Bondarenko, Ph.D., docent of Russian Institute of Cinematography (VGIK), Moscow (Russia) David Buckingham, Ph.D., Prof., Loughborough University (United Kingdom) Emma Camarero, Ph.D., Department of Communication Studies, Universidad Loyola Andalucía (Spain) Irina Chelysheva, Ph.D., Assoc. Prof., Anton Chekhov Taganrog Institute (Russia) Alexei Demidov, head of ICO “Information for All”, Moscow (Russia) Svetlana Gudilina, Ph.D., Russian Academy of Education, Moscow (Russia) Tessa Jolls, President and CEO, Center for Media Literacy (USA) Nikolai Khilko, Ph.D., Omsk State University (Russia) Natalia Kirillova, Ph.D., Prof., Ural State University, Yekaterinburg (Russia) Sergei Korkonosenko, Ph.D., Prof., faculty of journalism, St– Petersburg State University (Russia) Alexander Korochensky, Ph.D., Prof., faculty of journalism, Belgorod State University (Russia) W. James Potter, Ph.D., Prof., University of California at Santa Barbara (USA) Robyn Quin, Ph.D., Prof., Curtin University, Bentley, WA (Australia) Alexander Sharikov, Ph.D., Prof. The Higher School of Economics, Moscow (Russia) Vladimir Sobkin, Acad., Ph.D., Prof., Head of Sociology Research Center, Moscow (Russia) Kathleen Tyner, Assoc. Prof., Department of Radio– Television– Film, The University of Texas at Austin (USA) Svetlana Urazova, PhD., Assoc. Prof., Head of the Research Section, Academy of Media Industry; Editor– in– chief of the “Vestnik VGIK” Journal (Russia) Elena Vartanova, Ph.D., Prof., Dean, faculty of journalism, Moscow State University (Russia) Journal is indexed by: Web of Science (USA), OAJI (USA), MIAR (Spain), Russian Scientific Citations Index (Russian Federation) All manuscripts are peer reviewed by experts in the respective field. Authors of the manuscripts bear responsibility for their content, credibility and reliability. Editorial board doesn’t expect the manuscripts’ authors to always agree with its opinion. Media Education (Mediaobrazovanie) Founders: UNESCO Moscow Office, Release date 30.03.20. Russian Association for Film and Media Format 21 29,7/4. 2020 Education, ICO “Information for All”. Editor: Academic Publishing House Headset Georgia. Researcher s.r.o. Is. Postal Address: 1367/4, Stara Vajnorska Order № 63 1 str., Bratislava − Nove Mesto, Slovak 201 № Republic, 831 04 0 Website: А http://ejournal53.com/en/index.html 1 E–mail: [email protected] © Media Education (Mediaobrazovanie), 2020 C O N T E N T S Media Education (Mediaobrazovanie), 2020, 60(1) C O N T E N T S Wordplay in Headlines of Media Texts as a Media Presentation Means: Teaching Aspect O. Brega, M. Bazhutina…………….……………………………………………........................... 3 Development of Digital Skills and Media Education System: From the Organization of Environmental Education of Preschool Children to the ICT Competence of Teachers A. Demidov, T. Syrina, A. Tretyakov......................................................................... 11 Leaders of Soviet Film Distribution (1930–1991): Trends and Patterns A. Fedorov …...................................………………………………………………………………… 24 Dissertation Researches on Media Literacy Education in Commonwealth of Independent States (CIS) A. Fedorov, A. Levitskaya ….................................…………………………………………….. 63 Philosophical Reflection of the Influence of Digital Media on Current Education S. Gálik….................................……………………………………………………………………….. 100 Basic Principles and Methods of Using Media Education for Forming Students’ Analytical Thinking A. Goloborodko, S. Galazova, K. Ekimova, A. Rudkovsky ….................................… 107 Borrowings as Conflict Triggers in Russian Media Texts E. Kitanina, D. Trukhanova…….….................................…………………………………….. 113 Linguistic Manipulation in Print Tabloid Editions: Some Methodological Implications for Media Classes G. Kusheva……………………………….................................…………………………………….. 123 Gender Stereotyping in Fashion Advertising: A Perceptual Analysis of Male Consumers from Pakistan I. Mazahir, S. Khan, S. Yaseen , S.M. Emaduddin ….................................…………… 129 Complex Text Analysis of German Fairytale Screen Adaptations (In the Context of Media Education Principles and Objectives) V. Merkuryeva, A. Shadrina…… ….................................…………………………………….. 144 Television Advertising in the Multiscreen and Multitasking Age: Does it Work for Millennials? A. Miklosik, P. Starchon, N. Evans................................…………………………………….. 154 Media Educational Approach to Climate Change News Agenda in Russia V. Muzykant, M.A. Muqsith…….….................................…………………………………….. 166 The Image of the Teacher of English in Soviet and Post-Soviet Films O. Pechinkina, T. Vepreva..…….….................................…………………………………….. 178 Pedagogical Monitoring of Media Resources: Directions, Objects, Criteria, Situations Yu. Tunnikov, M. Maznichenko, I. Kazakov, V. Krylova………………………………….. 189 2 Media Education (Mediaobrazovanie), 2020, 60(1) Copyright © 2020 by Academic Publishing House Researcher s.r.o. Published in the Slovak Republic Media Education (Mediaobrazovanie) Has been issued since 2005 ISSN 1994-4160 E-ISSN 1994-4195 2020, 60(1): 3-10 DOI: 10.13187/me.2020.1.3 www.ejournal53.com Wordplay in Headlines of Media Texts as a Media Presentation Means: Teaching Aspect Olga Brega a, Marina Bazhutina a , * a Togliatti State University, Russian Federation Abstract The paper is devoted to a very important aspect of media literacy in training students of English as future translators. Teaching how to translate such means of media presentation of a media article as a headline based on wordplay proves to be relevant. The authors ground their point of view by considering linguocultural, stylistic, translation, and teaching aspects of media texts. In this connection a sequence of exercises reflecting the process of creating wordplay in headlines was elaborated. Future translators should be aware that the choice of a translation method depends on the features of a headline, its structure, background information, and the author’s purport. These components determine the four stages of teaching interpretation and translation of wordplay in headlines for media articles featuring social and political issues. A translation algorithm based on the sequence of analysis and synthesis procedure is worked out to enable both students and teachers to develop necessary skills for translating headlines under consideration. The emphasis is laid on types of connotations revealed in the selected types of media articles which requires certain background knowledge to provide an adequate translation and, consequently, accurate spreading of information by means of translated media texts. The authors draw the conclusion about the role of teaching translation of media texts headlines for enhancing media literacy. Keywords: media presentation, headline, wordplay, linguistic frame, connotations, teaching the translation of wordplay. 1. Introduction A part of media literacy is teaching media text decoding which is a relevant issue in professional training of translators. Future translators are taught to decode media texts in one language and then to translate them adequately into another, i.e. to produce a translated media text. An essential element of this process is the translation of headlines for media texts containing wordplay. Such headlines, due to the fact that they always relate to a specific culture and background, are considered to be a translation problem. Wordplay has recently become a popular stylistic tool in making up headlines for media texts because it enables an author to convey not only information but also to express his emotional- evaluative attitude to the subject. Being based on polysemy, homonymy, or set expressions, wordplay creates “an effect of surprise” and “comic shock”, the wordplay attracts readers’ attention by its unusual hidden sense. Its uniqueness lies in the fact that it is double-faced. It provides the * Corresponding author E-mail addresses: [email protected] (M.M. Bazhutina) 3 Media Education (Mediaobrazovanie), 2020, 60(1) reader with two meanings of the same statement, the first of which lies “on the surface” and is expected by the reader, but is linked with the second one that is hidden “in depth”. The second semantic plane will be adequately interpreted if only the wordplay background, or wordplay frames, is understood, that is the reader’s background knowledge of a particular situation described in the text is employed. The specifics of wordplay in headlines for social and political articles are in the fact that wordplay presents the author’s idea and the article’s gist, and it almost always possesses various connotations. In other words, it performs both the informative function and the function of impact. The impact is realized on two levels – semantic and metasemiotic which are considered in linguostylistic analysis (Chakovskaya, 1986). To understand the headline one needs to
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  • Project Deliverable D2.3B

    Project Deliverable D2.3B

    Project Deliverable D2.3b Project Number: Project Acronym: Project Title: Information Technologies to Open Knowledge for Eastern 231665 ISTOK-SOYUZ Europe and Central Asia Instrument: Thematic Priority SUPPORT ACTION INTERNATIONAL COLLABORATION Title D2.3b. Final report about networking and liaison activities with stakeholders Contractual Delivery Date: Actual Delivery Date: Month 30 (June 2011) Month 30 (June 2011) Start date of project: Duration: January, 1st 2009 30 months Organization name of lead contractor for this deliverable: Document version: RTTN V2.0 Dissemination level ( Project co-funded by the European Commission within the Seventh Framework Programme) PU Public X PP Restricted to other programme participants (including the Commission) RE Restricted to a group defined by the consortium (including the Commission) CO Confidential, only for members of the consortium (including the Commission) ISTOK-SOYUZ D2.3b. Final report about networking and liaison activities 231665 ISTOK-SOYUZ with stakeholders Authors (organizations) : Oleg LUKSHA (RTTN) - Chapter 1, 2, 3.1, 4 Anton YANOVSKY, Gennady PILNOV (RTTN), Nikolay PAKULIN (ISPRAS) – Chapter 3.1 (Russia) , 3.3 (Central Asia) Anna Hovakimyan (YSU) – Chapter 3.4 (Armenia) Alexander Uspenskiy (RCTT) – Chapter 3.3 (Belarus) Timur Shalabayev (NIF) – Chapter 3.5 (Kazakhstan) Nadya Yefimova (TBI) – Chapter 3.2 (Ukraine) Validated by: Svetlana KLESSOVA (inno AG) The present paper describes the project approach and concrete networking and liaison activities with relevant national stakeholders implemented by ISTOK-SOYUZ project in all addressed countries. It also includes description of activities planned by partners behind of the project end. These activities reflect sustainability of the achieved results came from networking and liaison activities realized by ISTOK-SOYUS project.