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The Big E Contributed by Dave Sinclair

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The Big E Contributed by Dave Sinclair Volume LI, Issue 3 Edsel Owners Club Inc. May/June 2018 T HE B IG E Looking back 50 Years Ago in the Big E Contributed by Dave Sinclair INSIDE THIS ISSUE: Looking back 50 1 Years Ago President’s 2 Letter Bill Eakers, Master 3 Mechanic at Faricy The Summer 1968 issue of the Big E included a copy of an article written in the San Francisco Chronicle on May 2, 1968 about Edsel Henry Ford and his passion for the Edsel and it included Edsel the above photo of him with his black Citation convertible and a header that read: “Meet the Club President.” Here is the article in a slightly condensed form due to space limitations: 2018 EOC National 4 Edsel Henry Ford, a balding, rotund man is the head of the dietary department of San Leandro Meet Schedule of Memorial Hospital, and this is merely his vocation. His avocation, passion and practically the Events overriding interest of his life, is the car that bears his name, the Edsel. The Edsel is considered by many to be the automotive industry’s all-time loser. It has provided 2018 EOC National 5 fuel for the flagging wit of a generation of gag writers. Meet Registration It is also the chromium-plated skeleton in former Defense Secretary Robert McNamara’s closet (McNamara was president of Ford Motor Company the year the Edsel was introduced). New Judging 6 But for Edsel Henry Ford of San Leandro, the Edsel is “a beautiful thing...a marvelous car.” “It is,” he says, “the dearest possession in my life—next to my wife.” Actually, Ford should refer Guidelines to his Edsels, plural. He has five of them, currently. proposed “I got my first Edsel because of my name,” he says. Edsel Henry Ford is not related to Henry Ford, the founder of Ford Motor Company. His mother wanted to name him after Henry Ford Looking Back 50 6 but his cousin was born six months before he was and the name Henry was given to his cousin, Years continued so his mother named him “Edsel Henry.” When the Edsel came out in ‘57, people started asking me—”With your name, how come you’re Announcements 7 not driving an Edsel?” So he bought his first Edsel in 1959 for $2,500, and two months after his purchase, the Edsel was discontinued. In 1964 he bought a 1960 Ranger for $800, in Classifieds 8 - 9 1966 he bought a 1958 Ranger for $250, in 1967 he bought a 1959 Corsair for $150 and early this year, he bought the 1958 Citation convertible for an unspecified price. Why is interest in the Edsel accelerating? “They’re scarce, is why!” says Ford. “Take the ‘60 About The Edsel 10 Edsel.” Ford says there were only 2,846 made. “I wouldn’t take $2,000 for my Citation.” Owners Club Ford is helping the Edsel craze by putting little tags under the windshield wipers of Edsels he has located. The tags read, “If you’re driving an Edsel because you like it, join our club.” This way, he has located 350 Edsels in the Bay Area. ~ Continued on Page 6 The Big E Page 2 Hello Edsel friends... TIME IS RUNNING OUT - FAST! That should "wake you up" and get your blood circulating. It's now that time to get your registration filled out and sent in to the 50th Anniversary of the Edsel Owners Club Convention in Keizer, Oregon. Just in case you have let this slip by, the dates are from July 31 through August 4 2018! You can check out all the details and register for the events and the hotel on the EOC website (edselclub.org). What a celebration! There are lots and lots of things to do and it has been promised by the Oregon Chapter of the EOC you won't find a more beautiful location and friendlier people to spend some R & R with. It's going to be a momentous event that will be talked about for a very long time by those who attend. Yes, 50 years have gone by since the founders of the Club formed the EOC. In 1968, the news media took off just 10 years after the Edsel was introduced with the announcement that Edsel Ford & Perry Piper had proposed a club with those people who had the courage to keep their Edsels and drive them. Much to the surprise of the news media and brave own- ers of the Edsel who thought that they reigned alone in this world, the Club took off with a bang when the Wall Street Jour- nal picked up the story and announced that we were forming a club of enthusiasts. A few of us opened the newspapers and got quite a chuckle. After all, in 1968, who would own and drive an Edsel - the most maligned car on the road, the laughing stock of the automobile business? With sneering remarks and jokes going around, we didn't care who made fun of that "horse collar" front end. Were we crazy? I didn't think so when I drove my Edsel back and forth from college so many years ago! It was a very reliable and fuel efficient 292 CID motor with the mile-o-matic two speed transmission - lots of room to accommodate everyone and my school art supplies as well. Most of you during that time didn't think we were odd either. They were special cars...different than anything on the road. Even though some Ford dealerships wouldn't have anything to do with the Edsel, it didn't matter to us. Sometimes, a simple wheel alignment or oil change was out of the question as many dealers wouldn't have an Edsel be seen in the service bay with "THAT" car in the garage for maintenance. No one wanted to admit that the car was even sold and many people kept their Edsel hidden away and found something else to drive. Some had no choice but to "park" the car when the Teletouch transmission became testy, the dealers simply scratched their head and said..."I can't work on THAT!" when the car was towed with pitiful indifference into the garage. Today, my neighbors all look in wonder and remark how elegant our little Pacer coupe sits so regally in our driveway. I use it regularly to go to the market, Costco, and dinner all around town. Now, when I invite guests for an evening to eat dinner or go to a movie, they always ask... "Are we going in the Edsel?" Most likely, the answer will be yes as I like driving the car as well as showing it off. It's like being a movie star! I tell my guests, "Be sure to wave at everyone...and don't be shy!" It is interesting to note, the recent news that has been announced by the major American auto manufacturers. Ford Motor Company is dropping almost all of the passenger cars in their line-up except the SUVs and trucks. There will be only two passenger cars to represent the company in North America: the Mustang and the Ford Focus Active. An entirely new model, the Active will be introduced next year and have a hybrid system to accommodate the ever increasing fuel efficien- cy standards that the government has placed on all the car makers. GM is following suit and dropping just as many cars as well. What is the most interesting, is that back in 1957 there were so many makes & models that it boggled the mind. As many of you know, this is why the Edsel was introduced by Ford in the first place. It was intended to bridge the market gaps between Ford, Mercury, and Lincoln. Too many of the owners at Ford were jumping to other makes of cars when they felt there were not enough cars to choose from at Ford. A 250-million dollar investment was lost for the poor planning by the Ford Motor Company to correct this situation as much planning and tooling was created to accommodate the two total- ly different Edsels that were introduced to the market in late 1957—the junior and the senior series, each distinctively different. Here we are today... all this nonsense years later, and now only two passenger cars are left in the line-up of many makes and models that Ford has had to offer. I am not quite sure how GM is going to decide what to keep and what not, but rest assured the Corvette will not be lost to this extraordinary change taking place in our car sales here in America. And, what of the other... last of the big three? How is all this going to effect the decisions within the Chrysler Corporation! There is From the President’s Desk! certainly going to be a lot of changes in the next couple of years and many makes are going to sadly be missed. Now...let's get going! Prep that Edsel for Keizer...look for me on the road... hopefully not on the side of the road! Keep a sharp eye out for others and be sure to offer help to those who are stranded on your way. After all, what could be more wonderful and memorable to have you assisted by none other than a fellow Edsel owner? Now, that would be a story to tell, wouldn't it? Best wishes to you all and I will be seeing you in Keizer.
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