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Hostelvending62.Pdf ALBERTO CIPELLI, DIRECTOR GENERAL VENDOMAT INTERNATIONAL “Si no ofreciéramos un producto de calidad, el Hostel Vending • nº 62 septiembre - octubre 2011 HOSTEL VENDING consumidor tomaría SUMARIO 62 lo indispensable” TODAS LAS • toda la información a diario en tu nueva web www.hostelvending.com • la actualidad del vending en un solo click • toda la información a diario en tu EMPRESAS CON ESTE SÍMBOLO ESTÁN EN VENDIBÉRICA SIGUE VENDIBÉRICA AL MINUTO EN NUESTRO TWITTER (@ HOSTELVENDING) EN #VENDIBERICA • toda la información a diario en tu nueva web www.hostelvending.com • la actualidad del vending en un solo click • toda la información a diario en tu nueva web www.hostelvending.com • la actualidad del vending en un solo Aprovechando la visita a las instalaciones de Productos Velarte 78 / del conseller de Economía, Industria y Comercio de la Comunidad La flexibilización de horarios comerciales y sus Entrevistas Valenciana, Enrique Verdeguer; la compañía ha hecho balance de beneficios para el vending Ferias 6 / Federico Crespo, Azkoyen Vending Systems Business sus últimas actuaciones. Los horarios comerciales siempre han sido un tema recurrente. A 26 / Eu’Vend 2011: tendencias dentro una gran feria Unit Director 55 / las puertas de la campaña electoral, parece que volverá a serlo. Kellogg hace balance de su presencia en vending con 4 páginas de imágenes para una cita de 137 expositores. “Creo que sería de ingenuos pensar que la revolución digital no más de 8.000 máquinas 80 / Las tiendas de conveniencia: 10 millones de nuevos llegará a los sistemas de vending”. 36 / ExpoVending & OCS en Sao Paulo Desde 2005, la empresa ha establecido importantes acuerdos con consumidores para el Vending 16 / Enrique Duaso, Responsable de Vending Nestlé España clientes de la talla de Autobar, Selecta y Serventa, entre otros. Los profesionales hispanoamericanos celebran el éxito de la feria La nueva normativa que ha cursado el gobierno, permitiendo a de Brasil. HOSTEL VENDING estuvo allí. “En el canal de vending en Nestlé Professional, cada vez se apuesta 65 / AEV apoya a sus marcas en Eu’Vend e intensifica sus todas las tiendas de conveniencia instalar máquinas expendedoras más por hábitos de consumo saludables”. de tabaco desde el 20 de septiembre, va a dar un nuevo giro al 38 / X Encuentro de Profesionales del Vending, Vitoria planes de internacionalización concepto de este tipo de establecimientos. 18 / Lluís Solanellas, director general de Marcilla Coffee El gerente ya ha confirmado a HOSTEL VENDING que todas las El 20 de octubre de 2011 fue un gran día para Euskadi. Systems novedades que se presentaron en Alemania estarán disponibles en el stand de AEV en la feria de Vendibérica. “Nuestro objetivo es poder ofrecer experiencias en todos los Especiales segmentos de café”. 22 / La crisis apuntala unos datos discretos en venta de Opinión Noticias máquinas. La tendencia ha de girar. 20 / Proveedores Vending Asociados 58 / El precio del café se da un respiro y vuelve a bajar En los primeros nueve meses del año Proveedores Vending Aso- 47 / Francesc Güell, TPC Netgrup Empresa ciados ha cerrado este periodo con una cifra que ronda las 10.900 10 / N&W culmina una completa estancia con un stand Azúcar, leche y cacao mantienen la escalada de precios. máquinas vendidas. 48 / Javier Arquerons, ANEDA dinámico en Host Milán 74 / Los operadores franceses, por primera vez en 10 años, 66 / Master/Slave, el snack + café se reinventa para estar 50 / Carlos Valdivia, FENAVE El eje central del stand fue Karisma, una máquina superautomática abogan por subir los precios a la última de café, dirigida al mercado de bares, restaurantes y cafeterías La decisión, adoptada en el seno de 1.250 empresas operadoras, y El formato Master/Slave permite la dispensación automática de 12 / “Si quitan snacks de las máquinas por no ser otras 15.000 colaboradoras, viene a responder a la nueva coyuntu- productos como el café, por un lado, y los snacks por otro; o las saludables, no serán de Velarte” ra para aliviar el ahogo económico del sector. ofertas conjuntas de snacks y bebidas frías; es un formato que, por Productos diversas circunstancias, está por trinfar en España. 88 / Novedades del sector DIRECCIÓN: Alvaro de Laguno, [email protected] • ADMINISTRACIÓN: Cristina Hijano, [email protected] • EJECUTIVO DE VENtas: Antonio Leiva, [email protected] DISEÑO Y MAQUETACIÓN: Santos Andrés, [email protected] • PUBLICIDAD & PRODUCCIÓN: HIPALA COMMUNICATION S.L., Ferrocarril del Puerto 8, Ofic. 18, 29002 Málaga (Spain) REDACCIÓN: Raúl Candela, [email protected], Luis Fernando Prieto, [email protected] Telf/Fax :(+34) 952 33 87 51 - www.hostelvending.com - [email protected] - Tirada 15.000 Ejemplares - Depósito Legal MA-1140-2001 entrevista / hostelvending Hostel Vending • nº 62 noviembre - diciembre 2011 entrevista / hostelvending FEDERICO CRESPO, AZKOYEN VENDING SYSTEMS BUSINESS UNIT DIRECTOR Por ello y con la ayuda de una consultora ubicaciones legales para la instalación de “Creo que sería de ingenuos pensar experta en este tipo de procesos, se redefi- máquinas expendedoras permite combatir nieron algunas áreas, otras se externalizaron el mercado de contrabando, que se está y se acordó e inició un amplio plan de accio- convirtiendo en un problema para estancos que la revolución digital no llegará a nes de mejoras de procesos y ahorro de y autoridades. Además, la venta en las costes. ACTUALMENTE TRABAJAMOS máquinas expendedoras debe ser autoriza- los sistemas de vending” En paralelo con este proceso se está tra- EN UN ENTORNO SOCIO-ECO- da mediante un control remoto por un bajando en el Grupo en un ambicioso plan empleado del establecimiento, lo que per- de lanzamiento de nuevos productos en las NÓMICO COMPLEJO, EN EL QUE mite evitar ventas no autorizadas a menores diferentes líneas de negocio. RECUPERACIÓN DE LA CRISIS de edad. Pero sin lugar a dudas, estas ampliaciones - Azkoyen es una de las pocas empresas NO ACABA DE VERSE CLARA. de las ubicaciones legales para la venta de del Vending que comunica sus datos a la PERO A LA VEZ NOS ENCONTRA- productos del tabaco han supuesto un CMNV. En el último informe, ya aportaban importante impulso económico a nuestro cifras de beneficios; en vending, concreta- MOS EN UN CONTEXTO CADA sector en un contexto socio-económico mente un aumento del 5,9% con respecto VEZ MÁS CAMBIANTE, EN EL difícil, ya que amplía el mercado y las opor- al 2010. ¿Podría hacer una comparación de tunidades de negocio. la situación de la empresa antes del 2008 – QUE LAS NUEvaS TECNOLO- Azkoyen como marca líder en el negocio con el inicio de la crisis generalizada – y la GÍAS E INTERNET ESTÁN MODIFI- de la fabricación de máquinas de tabaco, CUANDO UNO DE LOS GRAN- situación actual? está en permanente contacto con las La realidad es que el impacto de la crisis CANDO RADICALMENTE NUES- empresas que debido a este cambio en la DES SE RESIENTE, TODO EL SEC- ha sido realmente notable en el sector del TRA FORMA DE VIVIR Y CON- legislación, pudieran estar interesadas en la TOR SE RESIENTE. PaRA SUERTE Vending. En Europa en 2009 las ventas de instalación de una máquina de vending de máquinas cayeron un 32% con respecto a SUMIR, Y ESTA REVOLUCIÓN tabaco en las tiendas de conveniencia. DE TODOS, AZKOYEN HA 2008 y en España en particular un 44%. TECNOLÓGICA va INvaDIENDO Actualmente, y con la experiencia cose- SABIDO DAR LOS PASOS NECE- Existe una fuerte correlación entre el chada, hemos lanzado una web informativa desempleo y el negocio del Vending ya que CAMPOS QUE EN EL PASADO para pequeños empresarios y gerentes de SARIOS PARA RECONDUCIR LA aproximadamente el 80% de las ventas en NO PENSAMOS QUE PUDIERAN franquicias del sector, con el objetivo de ase- SITUACIÓN DEL GRUPO EMPRE- este sector se realizan en empresas. Si se sorarles y ayudarles a aprovechar las venta- reduce el número de empleados, se redu- LLEGAR A CAMBIAR. jas que supone instalar una máquina expen- SARIAL. SOBRE LA VUELTA DE LA cen las ventas en las máquinas y los opera- dedora en sus establecimientos. FIRMA NavaRRA A LA PRIMERA dores reducen su plan de compra de máqui- Todavía es pronto para conocer el nas nuevas. impacto real que puede tener esta modifi- DIVISIÓN DEL VENDING EURO- La unidad de negocio de Sistemas Ven- cación de la ley, pero somos optimistas en PEO Y CÓMO LO HAN CON- ding, que diseña, produce y comercializa cuanto a la evolución del mercado. máquinas de Vending y de Tabaco, sufrió en tema. En Azkoyen no se han producido SEGUIDO HABLAMOS CON EL 2009 un descenso importante en su cifra de devoluciones de máquinas por estos moti- - Volviendo a sus planes de inversión, a MÁXIMO DIRIGENTE DE LA DIVI- negocio. vos. mediados de mayo anunciaron que realiza- En este año las ventas están mejorando rían fuertes inversiones en Vending. ¿Cómo SIÓN, FEDERICO CRESPO, EN con respecto a 2009 y 2010 gracias a nues- - Lo cierto es que la Ley Antitabaco ha se van a concretar y cuándo podremos ver LOS ALBORES DE LA CELEBRA- tra penetración en mercados geográficos favorecido la creación de nuevos espacios resultados? donde la situación del mercado no es tan para el Vending de tabaco. ¿Cómo lo han En Mayo se anunció que en la unidad de CIÓN DE LA FERIA DE MADRID, compleja como en España y al lanzamiento aprovechado hasta ahora, en las gasoline- negocio Sistemas Vending se estaba traba- de nuevos productos en los dos segmentos ras, y cómo lo harán en el resto de las tien- jando en una fuerte renovación de nuestra VENDIBÉRICA. Federico Crespo, Azkoyen Vending Systems Business Unit Director en los que estamos. das de conveniencia? ¿Puede ponerle cifras gama. Este camino se inició con la aproba- a sus perspectivas de negocio en el vending ción del Consejo de Administración a prin- - Han pasado por una renovación y necesario llevarlo a cabo para garantizar una - Las reformas de la Ley Antitabaco de tabaco? cipios de este año y ya hemos mostrado reestructuración empresarial del Grupo.
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