152-Trinet-November Webinar Brand Alignment

How Is Social Media Impacting Your Brand? Campaign Initiatives for Growth

November Monthly Webinar

Panelists

Geoff Martinez Trevor Clinard Strategy Consultant Engagement Manager Trinet Internet Solutions, Inc Trinet Internet Solutions, Inc

1. Social Media: What Can I Use? 2. Promote Your Brand 3. Protect Your Online Reputation

Source: mashable.com

Facebook Markup Language: Variant-evolved subset of HTML

Benefits: • Custom Look, Feel & Functionality of profile page • Increase Product, Company and Brand Awareness • Generate Sales Image Source: www.watblog.com

Nielsen found there is a strong correlation between those who are frequent email users and active social media users.

*Source: Nielsen, 2010

Fred Jordan Missions

• Los Angeles based nonprofit serving inner city neighborhoods

• “Daily Inspiration” Mobile email newsletters

• Relatively high Open and Click-through rates for daily emails

Open rate: ~10%

Click rate: ~4%

Mobile-friendly site

• Utilized JavaScript instead of Flash

• Smartphone accessible (iPhone, Android, Blackberry)

Source: JuiceItUp.com ©© 20102010 Trinet Trinet Internet Internet Solutions Solutions Inc. Inc. A Social Coupon For Everyone Deal Perk Groupon HomeRun BuyWithMe LivingSocial Adility DealOn ScreaminCoupons Bloomspot HomeRun

Source: Mashable

Groupon.com currently averages over 6.4 million unique visitors per month.

• Yelp and Zagat entering social couponing arena

• Yelp “Daily Deals” • 33 million monthly visitors to Yelp.com • 4x Groupon’s subscriber base

• “Zagat Exclusives” • Expectec September 2010 launch

Source: Yelp.com, Zagat.com, Mashable.com

• Free to Use • Reach a Targeted, Interested Audience • Exclusive , Limited-Time Offers • Appeals to Bargain Hunters • Develop eMarketing Database • Encourage Repeat Sales • Receive $ Shortly After Deal Ends

Identification of the geographic location of an object, such as a cell phone or other internet-connected device

Image Source: Mashable

• Location based social networking

• Points awarded for “checking-in” at venues

• Add “tips” for your friends Earn Badges • Explore your city

Source: Foursquare.com

• Location-based check-ins

• 500+ million Facebook users

• Huge market potential for increasing store revenues via location based coupons

Image Sources: Intomobile.com

• FBML • Branded Twitter Pages • Mobile Friendly Email • WAP or Mobile Friendly Website • Integrate Social Media into Email • Smartphone Applications • Social Coupons • Geo-Location Services

1. Social Media: What Can I Use? 2. Promote Your Brand 3. Protect Your Online Reputation

• Special Promotion

Example: Wild Rivers

• Product Promotion

Example: Toy Story 3

• Campaign Promotion

Example: Starbucks

• Company Overview

Example: Farmers Insurance

Example: Juice it Up • Coupon FBML Page • Benefits: • Encourage New Visitors to Join • Reward Current Customers • Drive Foot Traffic to Stores

• Benefits: • Incentive to Join Page • Incentive to Forward • Fans can Feel Impact

Example: Quizno’s

2 Emails. Free Tickets.

20% Increase in “Like” Fans

Source: Mashable.com

One-Day Sale: $7,500,000

First national deal released by Groupon

Sold almost 10 coupons per second!

One-Day Sale: $15,025 One-Day Sale: $7,920

“Local ‘brick and mortar’ businesses are the foundation of Groupon, and that isn’t changing.” -Groupon

• Free Breadsticks for the Mayor!

• Encourages customer check-ins

• Customers that check in most often become the mayor

• Benefits: • Reward Loyal Customers • Drive Foot Traffic to Stores • Increase store revenue

1. Social Media: What Can I Use? 2. Promote Your Brand 3. Protect Your Online Reputation

Understanding the potential consequences will help maintain a strategic focus

How will this affect our bottom line? Is our social media strategy in line with our business goals? How do we measure success?

Where’s my coupon?!

Early Adoption = Tech savvy corporate strategists

Poor or improper dissemination of information

“These early experiments are helping us make a better product and ensure that future offers are as easy to redeem as ever.” - Foursquare

• Don’t make users justify their coupons •Proper internal communication • Plan Ahead!!!

Online Social Media Engagements need to match social engagement in the physical stores

Source: Mashable.com

“The backlash against Gap’s new (and now defunct) logo was intense.” - Mashable

Listen to your customers!

Act Fast

“Social media mobilized and spread the word about the logo change.”

Source: Mashable.com

• Accurate Brand Portrayal • Reaching Relevant Markets • Engaging the Right Constituents • Positioning Yourself as a Thought Leader

“what really matters, and what really instills trust and loyalty, is the quality of communication and one other, very important, aspect - openness of dialog ”

Source: Bizreport.com, Invoke Solutions, 2010 Study

• Social Media increases email use

• Mobile email is on the rise

• Use Social coupons strategically and with discernment

• Geo-location services drive foot traffic for businesses

Experiment , Experiment , Experiment!

• Use FBML to Generate Business!

• Maximize Social Media Pages

• Develop Mobile Friendly Content

• Drive Customers to stores via Geo-Location Services

• Use Strategy to effectively execute Online Marketing Initiatives

©© 20102010 Trinet Trinet Internet Internet Solutions Solutions Inc. Inc. Q&A Contents not to be shared outside of intended organization or duplicated without written permission of Trinet Internet Solutions, Inc.