D MOSPECIAL

Ringier in 2012 An Eventful and Exciting Year Profi t & Loss Account Encouraging Figures Digital Media Major Investments

Annual Report 2012 table of contents prolog

3 Prolog: Michael Ringier

Ringier Digital, pages 18–21 4 Ringier in 2012 Marc Walder, CEO Ringier digital

6 Ringier at a Glance

8 Business Performance Annabella Bassler, CFO

11 Profi t & Loss Account

14 Ringier Publishing

18 Ringier Digital

| 1919 The World in Annual Report 2012

Your Living Room 22 Ringier Entertainment Ringier now does a quarter of its business online. The computer screen is many people’s fi rst port of call for whatever takes their interest – as this advertisement

by Ringier’s Autoscout 24 online marketplace jokingly illustrates. photoblog 2012 30 Ringier Eastern Europe Photoblog, pages 52–53 Mental Images What appeals to us most? The classical beauty on the pristine beach? Or the artist 36 Ringier Axel Springer Media Hans Erni, who is completely up to speed, despite living in a world without radio or TV, smartphone or internet? Is it the image depicting a space between two worlds, a mask with no mask? Or the girl with the racing bike? The best pictures are always the ones that originate in our heads, inspiring us to create images of our own. 42 Corporate Responsibility hilippe Parreno is the sixteenth artist to design the to our company over the last fi ve years than were made P Ringier Annual Report. Our earlier choices have al- during the preceding 175. When my great-great-grand- 44 Major Participations ready placed signifi cant demands on our readers’ good- father Franz Emil Ringier replaced his wooden manual will, including as they have Richard Price’s dubious jokes printing press with a Johannisberg cylinder press, or and Richard Phillips’ Nazi lettering and naked women, when my grandfather invested heavily in the new type of 54 About the Artist not to mention Maurizio Cattelan’s report printed on la- intaglio printing technology he had himself developed, vatory paper. Yet no artist, through his work, has yet got they were certainly both taking an entrepreneurial risk. as close to Ringier’s situation as a company than Philippe Nevertheless, those were investments in a familiar, and 58 Epilog: Frank A. Meyer Parreno. well-defi ned, market, whose existing technology was Parreno is renowned for the way he brings together the being developed further. Cover: Szilvia Kovacs for Ringier Hungary’s IM fashion magazine most disparate individual media – be they fi lm, sculpture, The hundreds of millions of francs that we have invested Photos: All images in this report were performance art, music or text. He has deep roots in tra- so far have been devoted to a technology which is com- 52 | Annual Report 2012 originally published by Ringier Group media ditional culture, which is why he has been able to produ- pletely new, with applications that are completely new in 2012. ce drawings of truly amazing craftsmanship. He is also and consumer habits that are completely new. No-one someone who constantly questions everything, including knows exactly how people will use this technology in the his own exhibitions, and who always tries to create long term and how quickly today’s business models will Imprint something entirely new. One of his pieces at the Beyeler be replaced by new ones. Besides, traditionalists always Foundation museum, for example, makes music visible take longer than anyone else to understand change and put Publisher: Ringier AG, Corporate to the human eye by creating sound waves in a water-lily it into eff ect for their own benefi t. Ringier Eastern Europe, pages 30–35 Communications. Project Manager: Edi Estermann, CCO, Ringier AG. Project pool. That is why classical media companies can hardly be Coordinator: Myrta Bugini, Ringier He has also had the confi dence to make a fi lm about a classifi ed as internet pioneers. When I look at how our Ringier eastern europe Corporate Publishing and Design. footballer as popular as Zinédine Zidane and to show it at industry approaches innovation, I recognize four distinct Financial Communication: Annabella the Joggeli stadium in Basel. Beyond this, he has estab- phases, stretching out over many years. 1: Ignore. 2: De- Bassler, CFO. Art: Beatrix Ruf, Curator of the Ringier Art Collection. Wrapping lished a track record of planning and executing collabo- nounce. 3: Study. 4: Engage. Over the last few years, Rin- On Their Mettle paper concept and design: Philippe rative projects with other artists. Thus, while his work gier has probably been one of most aggressive media These are not easy times in Hungary and Romania. Yet it is precisely at times like this that companies really show their mettle. Ringier Eastern Europe has Parreno. Layout, Lithography: Michael has deep-rooted traditional attributes, Philippe Parreno enterprises in its approach to phase four. That is also done just that. Zwyssig, Premedia Swissprinters AG. is constantly engaged in imagining and developing new borne out in a recent Harvard paper about us. Proof-reading: Ringier AG, Editorial forms of expression. Our most important task now is that which Philippe Par- Services, Zurich. Translations: Nicholas Our situation at Ringier is very similar. We have both feet reno has successfully been accomplishing for many years: MacCabe, Zurich (English); Jean-Luc Ingold, Geneva (French). Paper: Annual fi rmly planted in our traditional print business and yet, to bring the most disparate media together. Of course, we Report: G-Print 115g/m2, Wrapping: Mango every day, we are constantly trying to imagine what the new will certainly never claim that there is anything remote- Satin 90g/m2. Printing: Ringier Print digital world might look like and how it will change traditi- ly artistic about our endeavors. However, the dimension Ostrava, Czech Republic. Wrapping, onal media. in which I think we may, and should, try to emulate Par- Mailing: Drahtzug Social Works, Zurich. That is why we regard it as quite natural to cooperate with reno is the human one. Our eff orts to analyze and to put Contact: Ringier AG, Corporate other companies, so that knowledge and risk can be into eff ect things which are diffi cult, which have never Communications, Dufourstrasse 23, 8008 Zurich, Switzerland, Phone +41 44 259 68 shared – even if we are competing with them in other been thought about before or which may even appear 39, Fax +41 44 259 86 35, [email protected], fi elds. When a family fi rm invests more than a billion impossible will be an important element of our day-to-day www.ringier.com. francs in the space of fi ve years, that is tangible proof that work in the years ahead. Those who are able to deal with Zurich, April 2013 it believes in its own future. Indeed, I would make so bold doubt, uncertainty and lack of clarity will be living in Annual Report 2012 30 | as to claim that we have probably made more changes extraordinary times.  Marc Walder, CEO 2012 - An Eventful and Exciting Year

For Ringier, 2012 was a year of major acquisitions and of decisions which will be signifi cant in shaping the Group’s future. Ringier’s transformation continued apace, its organizational structure was redesigned and a number of effi ciency-boosting measures were successfully put into eff ect. 2012 was certainly an eventful and exciting year. Our employees have achieved an enormous amount over the last twelve months, and we are proud of their work.

tructural changes in the media Ringier’s stakes in Onet.pl and Jobs.ch strategic importance of its entertain- industry continue to have a are important milestones in Ringier’s ment businesses. That is why the S Marc Walder, 47, marked eff ect on Ringier’s busines- digital development. In 2013, they will Ringier AG’s CEO, Group also made major investments ses. Moreover, the high level of uncer- enable the Group to expand its digital chairs the Group here during 2012. With the new tainty in world markets and the revenues signifi cantly, growing them Executive Board. broadcaster Energy Basel taking to challenging trading conditions this to more than 25 percent of total sales. the airwaves, the Energy network has brought in its wake continued to Ringier completed a year of major was able to expand its coverage exert pressure on the Group’s core acquisitions by purchasing the online further. In German-speaking Swit- publishing activities. employment portal eJobs.ro. Inclu- zerland, its three stations – Energy However, by making substantial in- ding these three transactions, the Basel, Energy Bern and Energy Zurich vestments in its digital businesses, the amount the Group has invested in – now reach more than half a million Group was able to tap into new and transforming itself over the last fi ve listeners each day. Energy is now sustainable sources of revenue. years – by diversifying Switzerland’s most successful priva- Structural changes in the media in- into digital and other tely owned radio network. Despite dustry had a marked eff ect on new businesses – now the rapid pace at which Ringier is Ringier’s businesses during 2012, exceeds CHF 1.1 implementing its diversifi cation stra- continuing the trend witnessed in billion. tegy, the Group has no intention recent years. Moreover, the high level Ringier’s greater whatsoever of neglecting its extreme- of uncertainty in world markets and exposure to the ly valuable core business. The imple- the challenging trading conditions economic cycle has mentation of new business models this has brought with it continued to also signifi cantly and the rapid pace at which digitali- exert pressure on Ringier’s core pub- increased the zation is progressing are not in any a payment concept for the digital initiatives, which have contributed lishing businesses. way contradictory to Ringier’s com- journalism content it publishes. signifi cantly to its long-term sustai- By making substantial investments mitment to maintaining and develo- In future, Ringier intends to achieve nability. in its digital businesses, the Group ping its core publishing activities. growth not only through digital me- 2012 saw the sale of Ringier’s inte- was able to tap into new and sustai- Ample proof of this can be seen in the dia but in new markets as well. That rests in Teleclub AG and Betty Bossi nable sources of revenue. In Switzer- successes achieved by the Group’s is why the Group now operates no AG, as well as the Rose d’Or brand land, Ringier and Tamedia jointly classical print business, whose re- fewer than 15 digital platforms in rights. Ringier also discontinued its acquired Jobs.ch, the country’s lea- sults for 2012 were both over budget Kenya, Nigeria and Ghana. These pi- production of the PresseTV broad- ding employment-market platform. and ahead of their 2011 performance. lot initiatives are providing Ringier casts. Furthermore, by concentrating Thanks to its stakes in Scout24 Swit- The new magazine title Schweizer Africa with a valuable opportunity to its activities on one single site, zerland and Jobs.ch, Ringier, whose LandLiebe, launched in 2011, clearly explore the potential which the large Swissprinters set the stage for a smal- print business had never been parti- demonstrates that it is still possible African market represents. ler, but better future. cularly active in the Swiss classifi ed to innovate, and to generate profi ts, The reorganization Ringier carried In the years ahead, and across all its advertisements market, has now in the print media. After only two out during the spring of 2012 has businesses, Ringier will focus its at- become a leading online player in this years in print, Schweizer LandLiebe’s enabled the Group to create a plat- tention on operational excellence and area. circulation is now already 110,000 form for its future development systematic cost management. In spring 2012, the Group’s Ringier copies. which is both eff ective and cost-ef- Since there is little imminent evi- Axel Springer Media AG joint venture Across the globe, practically all media fi c i e n t .Management structures have dence of a clear improvement in the carried off a substantial coup by ac- fi rms are establishing payment-based been radically slimmed down, and the economic climate, business condi- quiring a 75-percent stake in Onet.pl, business models of one kind or ano- Group has replaced its previous geo- tions are likely to remain challenging. Poland’s leading online portal. This ther for their major print brands. In- graphically based organization with That should not disguise the fact that transaction marks a major step to- deed, there is no reason why good one centered around four key themes: the transformation the media industry wards greater digitalization and di- journalism should be provided free Publishing, Entertainment, Digital is now going through is not only the versifi cation of Ringier’s Eastern of charge over the internet. The Blick and Eastern Europe. The Group also most challenging in its history, but also European businesses. Group is also considering introducing carried out a number of effi ciency the most exciting. 

4 | Annual Report 2012 Annual Report 2012 | 5 a family-owned company

Management

Proprietors Group Executive Board Evelyn Lingg-Ringier Marc Walder, CEO At a Glance Annette Ringier Dr. Annabella Bassler, CFO Michael Ringier Florian Fels, Ringier Publishing Thomas Kaiser, Ringier Digital Board of Directors Michael Voss, COO and Ringier Entertainment Michael Ringier, Chairman Dr. Uli Sigg, Vice-Chairman Claudio Cisullo, from May 1, 2013 Jan. O. Frøshaug Robin Lingg, till March 31, 2013 Martin Werfeli Dr. Christiane zu Salm

Employee Structure Photo: Thomas Senf for Schweizer Illustrierte / Light Artist Gerry Hofstetter, 100 Jahre Jungfraubahn

Ringier Group 2011 2012 In recent years, Ringier has developed from a traditional publisher to a Switzerland and Germany 3 238 3 125 diversified media enterprise, with activities encompassing Publishing, Central Europe 3 691 4 255 Entertainment and Digital business areas. Both in the titles it publishes Asia Pacifi c / New Markets 545 543 and its other business activities, Ringier generally holds a leading market Total 7 474 7 923 position. Ringier Divisons 2012 Ringier Publishing 1 844 he Ringier Group is Switzer- Philippines, as well as Kenya, Nige- Fact, Novy Cas, Women’s Health, Ringier Digital 819 Tland’s largest internationally ria and Ghana. Through its 50-percent City Weekend and Asia Inflight. active media company. The firm’s stake in Ringier Axel Springer Me- Founded in 1833, Ringier AG remains Ringier Entertainment 462 headquarters are in Zurich. The dia AG - a joint venture which Rin- a family-owned company to this day. Group’s core Publishing unit compri- gier established with German pub- The company is run by Michael Total 3 125 ses more than 120 newspapers, ma- lisher Axel Springer in 2010 to Ringier, Chairman of the Board of gazines, internet and mobile plat- merge the two companies’ Eastern Directors and a fifth generation forms, as well as several printing European activities – Ringier also descendant of its founder. It is co- Ringier Central Europe 2011 2012 plants. Ringier’s portfolio of inte- operates in the Czech Republic, owned in equal proportions by his rests in radio and TV stations, event Poland, Serbia and Slovakia. sisters Annette Ringier and Evelyn Hungary 1 027 830 promotion and ticketing are grou- In Switzerland, the Group’s dome- Lingg-Ringier. Romania 387 421 ped together in its Entertainment stic market, Ringier’s portfolio of Throughout its 180-year history, unit. Digital, the most recently well-known brand names includes Ringier has always stood for pio- Ringier Axel Springer Media created unit, manages the Group’s the Blick Group, Schweizer Illust- neering media work, individuality, Poland 757 1 481 online classified advertising and rierte, Cash, L’illustré, L’Hebdo and independence, freedom of expres- e-commerce activities. Le Temps, as well as Good News, sion and diversity of information. Czech Rebublic 732 736 7,923 people work for Ringier Ticketcorner, Radio Energy, Scout Product excellence, high-quality Slovakia 398 392 worldwide, 3,125 of whom are em- 24 Switzerland, Jobs.ch and Dein- journalism and first-class enter- ployed in Switzerland, the Group’s Deal. Outside Switzerland, the tainment are the key attributes of Serbia 390 395 domestic market. Group’s brands, licences and equi- the Ringier brand.  Total 3 691 4 255 Ringier’s business activities cover ty participations include Blikk, Switzerland, Germany, Hungary, Blic, Blesk, Cicero, Reflex, Népsza- Romania, Vietnam, China and the badság, Libertatea, Bravo, ELLE,

6 | Annual Report 2012 Annual Report 2012 | 7 Annabella Bassler, CFO Investments and P leasing Results

Ringier’s three-pillar strategy is proving its worth in an environment marked by economic weakness and challenging transformations in the media industry. A sound core business and growing revenues from digital and entertainment activities enabled the Ringier Group to increase its EBITDA by 55.2 percent, to CHF 99.5 million. his growth partly refl ects the fi rst consolidation of all its activities at its year after launch. The requirements advertisement portal in Romania, expand our operations in Africa, investments in 2012, our focus for 2013 T positive eff ects generated by Zofi ngen plant and the non-recur- Dr. Annabella of our advertising customers are really paid off . Both these stakes were where we intend to develop our digi- will be on consolidating our activities. Ringier’s various acquisitions, but is rence of revenues from the Hong Bassler, 35, has changing, and we are responding acquired during 2012 and they signi- tal activities from our units in Kenya, Our new organizational structure, also attributable to the encouraging Kong print works sold in 2011. been Ringier AG’s with innovative advertising con- fi cantly contributed to the revenue Ghana and Nigeria. with Publishing, Digital and Enter- CFO since June performance of its Swiss magazine Distribution revenues are declining 2012. cepts, off ering cross-media exposure growth we achieved in Poland and Swissprinters’ print volumes decli- tainment as its three strategic pillars, business. The development of the in the wake of contracting circulation throughout what is now a broadly Romania. In Romania, our revenues ned, refl ecting the decision to con- is designed to make the most of these Group’s entertainment activities is across the industry. Given this, diversifi ed portfolio. also benefi ted from the portfolio of centrate activities on the Zofi ngen future opportunities. also very pleasing, as are the endu- Ringier’s continuing success in deve- Viewed through the prism of our new women’s magazine titles we acquired plant. Ringier Print Adligenswil once While we believe the market will ring benefi ts Ringier is deriving from loping new print publications is organizational structure, the seg- from Edipresse. again achieved moderate revenue continue to present major challen- cost-cutting across all businesses particularly pleasing. This was most ment-by-segment evolution of our The decline in revenues in Asia is due gains. ges, we are convinced that our subs- and countries in which it operates. recently de- revenues presents the same picture, to the sale of our Hong Kong printing Ringier’s total investments amoun- tantial portfolio of activities will monstrated with our Entertainment and Digital plant in late 2011. Here, too, we have ted to CHF 397 million in 2012, prin- enable us to generate added value for Substantial one-off charges resulting by our new divisions each contributing nearly 20 expanded the digital component of cipally refl ecting two major invest- our readers, users and customers, from reorganizations, closures and Schweizer percent to overall Group sales. our portfolio, through initiatives ments – Onet.pl in Poland Jobs.ch in and that this will positively aff ect project implementation were more LandLiebe Sales at Ringier’s operations in Swit- such as the acquisition of Shanghai- Switzerland, the latter being our Ringier’s performance in the years than off set by the proceeds from the magazine, zerland rose slightly, to CHF 618.2 expat.com, a website for foreigners largest digital investment in Switzer- ahead.  sale of existing investments. So far, which million. The Entertainment division living in China. We also continued to land to date. Having completed major we have successfully met the challen- reached expanded its activities in 2012, most ge of transforming our company while break- notably at Good News, the concert generating even greater revenues even promoter, InfrontRingier, the sports from our brands. one marketing organization, and Radio The Group’s total revenue for 2012 Energy. Our younger companies - was CHF 1,087.6 million, with higher such as cash zweiplus, Goodshine Key Financial Data digital revenues largely off setting (which operates the DeinDeal plat- the year-on-year decline in print form) and Jobs.ch – also increased turnover. With digital revenues now their revenues. The proportion of accounting for 18 percent of Group Ringier’s Swiss revenues generated by CHF million 2010 2011 2012 Change in % sales, up from 13 percent in 2011, its digital businesses grew to 28 per- Total Turnover by Region 1 263.9 1 147.0 1 087.6 -5.2 Ringier’s digitalization strategy cent in 2012, up from 23 percent a year is being implemented apace. ago. Our core businesses continued Switzerland and Germany 613.7 610.0 618.2 1.3 to generate most of our profi ts, how- Central Europe* 336.4 273.6 286.7 4.8 Spurred on by a growing e- ever, as marginally lower revenues commerce business and the were more than off set by cost sa- Asia Pacifi c/New Markets 50.3 42.6 29.5 -30.8 expansion of its highly profi ta- vings. Print Switzerland 263.5 220.8 153.2 -30.6 ble classifi ed advertising activi- Eastern Europe faced extremely de- ties, the Group’s digital turnover manding market conditions, which EBITDA 114.9 64.1 99.5 55.2 increased by 29 percent, despite had a particularly adverse eff ect on EBITDA Margin 9.1 % 5.6 % 9.1 % the discontinuation of our TV work. our revenues in the Czech Republic. These higher digital revenues were Nevertheless, although advertising Annual Profi t after Taxes 61.8 22.8 32.2 41.2 generated across all business areas. and distribution revenues in Eastern Profi t Margin 4.9 % 2.0 % 3.0 % They not only refl ect the acquisitions Europe declined, this was off set by we have made, but are also the result growing digital and print sales. It is Investments 149.5 95.8 397.0 314.4 of our systematic eff orts to digitalize here that our investments in digital Employees 7 614 7 474 7 923 6.4 our print brands. The decline in print platforms, such as the Onet metaportal turnover is due to Swissprinters’ in Poland and the eJobs classifi ed job * Turnover at Ringier Axel Springer Media AG consolidated pro rata (50 %)

8 | Annual Report 2012 Annual Report 2012 | 9 Ringier Group

Sales by Unit Sales by Revenue Type Profit and Loss Account

CHF million 2010 2011 2012 Total Revenue 1 263.9 1 147.0 1 087.6 13.6 % Sales Revenue 347.0 319.1 296.1 26.4% 27.2 % Advertising Revenue 325.7 276.6 263.5 Printing Plant Revenue 286.9 236.9 181.6 18.3% Digital Media Revenue* 130.1 154.3 198.7 Other Revenue 174.2 160.1 147.7 55.3 % 8.0 % Total Expenditure 1 102.8 1 037.4 956.3 24.2 % 10.3 % 16.7 % Personnel 421.8 409.3 378.7 Salaries and Wages 336.1 324.6 304.7 Social Benefits 61.9 58.1 53.6 Employee-Benefit Costs 23.8 26.6 20.4 Material and External Expenditure 311.8 322.8 279.2 Publishing Sales Revenue Paper 152.2 142.3 108.5 Digital Advertising Revenue Ink 14.6 9.9 6.4 Entertainment Printing Plant Revenue Other Materials 39.0 61.1 54.7 Central Europe Digital Revenue * External Services 99.3 105.5 105.1 Other Revenue Miscellaneous Market Cross 6.7 4.0 4.5 Editorial Offices, Publishers, Transportation, 270.5 251.2 248.7 * Digital Revenue (Digital Business, Digital Media, Radio, TV) Advertising Fees to Editors 65.9 54.7 59.3 Sales by Region Transportation 106.8 92.3 89.2 Advertising 97.8 104.2 100.2 General Expenditure 98.7 54.1 49.7 2.7%

EBITDA 114.9 64.1 99.5 in % of turnover 9.1 % 5.6 % 9.1%

26.4% Cash Flow 161.1 109.6 131.3 Depreciation 99.3 86.8 99.1 Profit after Taxes 61.8 22.8 32.2

70.9% * Digital Revenue (Digital Business, Digital Media, Radio, TV)

Switzerland and Germany incl. Print Central Europe Asia Pacific / New Markets

10 | Annual Report 2012 Annual Report 2012 | 11 Publishing Turnover

Switzerland and Germany Hungary

2010 2011 2012 2010 2011 2012 800 Sales Revenue 172.8 174.2 170.9 Sales Revenue 49.0 42.9 39.0 Advertising Revenue 185.0 183.6 169.0 Advertising Revenue 25.1 16.8 15.4 Digital Revenue 120.1 137.9 171.7 Printing Plant Revenue 5.5 4.9 12.8 Other Revenue 135.8 114.3 106.6 Other Revenue 14.6 *5.8 12.5 700 Total CHF million 613.7 610.0 618.2 Total CHF million 94.2 70.4 79.7

* CHF 7.9 million in logistics revenue was reported under Other Revenue in 2011. 613.7 610.0 618.2 600

170.9 172.8 174.2 Romania 500 2010 2011 2012 Sales Revenue 9.9 8.1 8.4 400 Advertising Revenue 5.2 4.0 5.6 Printing Plant Revenue 2.4 8.0 12.7 169.0 185.0 Other Revenue 8.3 17.1 22.0 183.6 Total CHF million 25.8 37.2 48.7 300

Asia Pacific / New Markets 120.1 171.7 200 137.9

2010 2011 2012 Sales Revenue 1.0 0.8 0.8 100 Sales Revenue Advertising Revenue 25.8 23.3 23.1 135.8 114.3 106.6 Advertising Revenue Printing Plant Revenue 19.4 14.6 0.0 Digital Revenue Other Revenue 4.1 3.9 5.6 0 Other Revenue Total CHF million 50.3 42.6 29.5 2010 2011 2012

Ringier Print Switzerland

2010 2011 2012 Swissprinters 276.3 255.7 165.1 Ringier Print Adligenswil 72.7 68.1 68.5 Total in CHF million 349.0 323.8 233.6 incl. Internal Turnover

12 | Annual Report 2012 Annual Report 2012 | 13 Ringier publishing

Right Up Close Whether in print or digital formats, whether in old media or social media, without people there would be nothing but emptiness. Last year, the photographers and photo editors at Ringier’s Swiss media titles continued their quest for the most telling images for their readers and users.

14 | Jahresbericht 2012 Annual Report 2012 | 15 Ringier publishing Strong Performance, both online and off

Despite the uncertainty, despite structural change and despite the depressed advertising market, print media are very much alive and kicking. Meanwhile, in the virtual arena, our brands are getting stronger and stronger. The Blick Group has achieved greater coverage than ever before and our Swiss magazine titles turned in an excellent performance.

Blick Group So wirdWahl es kommen 2013 available in tablet format. A new centra- created. The company adapted to this distinction. Januar 2013 8 EUR / 12,50 CHF Blick further accentuated its profi le Cicero www.cicero.de lized marketing structure has been these prevailing market conditions during 2012, consolidating its positi- established for all Ringier magazines by concentrating all its Swiss web Ringier Germany on as Switzerland’s most widely read published in Switzerland’s German- off set printing operations at its Zofi n- 2012 was an eventful and positive

Januar 2013 paid newspaper, with 613,000 rea- WWW.CICERO.DE speaking and French-speaking regi- gen plant. The St. Gallen and Schlie- year for Ringier Germany. Christoph

ders. By continuously extending and Die 500 wichtigsten Intellektuellen ons. Ringier is also now off ering its ren plants were thus closed at the end Schwennicke was appointed editor- enhancing its distribution area, Blick advertising clients attractive com- of June, while the Lausanne plant in-chief of Cicero, the fi rm’s politics am Abend was able to expand its bined packages, which provide nation- was integrated into a new organiza- magazine. He was also awarded se- readership to 633,000. In the fi ercely wide coverage at attractive rates. tional structure as of October 1. cond place in the ‘2012 Editor-in- competitive Sunday-newspaper mar- Thanks to further productivity gains, Chief’ elections by a 70-strong jury ket, SonntagsBlick, with 805,000 Ringier Romandie cost-cutting measures and organiza- appointed by Medium Magazin, the readers, remains the country’s most Two Ringier titles published in the tional changes, Swissprinters has German journalists’ magazine. Ci- widely read Sunday title. The latest French-speaking part of Switzerland thus created the conditions necessa- cero also won several prizes for data for Blick’s extensive online pre- succeeded in expanding their reader- ry to maintaining its status as a lea- front-page picture design. Monopol, sence are also very positive. With ship in 2012, with the news magazine ding, effi cient Swiss printing compa- Ringier Germany’s arts and lifestyle over 1.5 million unique users each L’Hebdo reaching a total of 207,000 ny, concentrating its forces in one magazine, published special cultu- month, Blick.ch is one of the most readers, while the television magazine strong and united brand. ral city-guide editions on Berlin and frequently visited news sites in Ger- TV8 now boasts 247,000. L’illustré, the Ruhr region. A one-off Monopol man-speaking Switzerland. EUR with 324,000 readers, maintained its Ringier Print Adligenswil edition dedicated to Jeff Koons Österreich: 8 EUR, Benelux: 9 EUR, Italien: 9 Spanien: 9 EUR, Portugal (Cont.): 9 EUR, Finnland: 12 EUR The Blick Group continued to expand position as the leading magazine in By adopting a series of innovative and achieved notable sales success, as hai lifestyle-guide market. Ringier the journalism content of its digital ses on fashion, beauty and celebrity Switzerland’s French-speaking region. creative solutions, Ringier Print Adli- did the Monopol edition covering Trade Media, the leading pan-Asian platforms. Early in the year, Blick.ch themes, expanded its readership to In line with developments at Ringier’s genswil continued to hold its own in the Documenta 13 exhibition of mo- publisher of specialist industry ma- completely re-designed its entire 396,000, consolidating its undisputed magazines published in the German- Switzerland’s highly competitive dern and contemporary art. In order gazines, further expanded its reve- online suite. It also extended its mo- leadership of the Swiss women’s ma- speaking part of country, 2012 also saw newspaper printing market in 2012. to consolidate a sustainable position nues during 2012. This was princi- bile TV off ering, for which it develo- gazine market. GlücksPost added to its L’illustré launch its fi rst special edi- Roughly half the fi rm’s print output is in the advertising market, Ringier pally due to stable advertising sales ped two new apps available both on impressive history of success with a tions devoted to specifi c subjects now produced for third-party custo- Germany also set up its own marke- and its success in increasing revenu- iPhone and iPad and – for the fi rst target audience whose signifi cance is (sport, cookery, interior decoration mers outside the Ringier Group. A new ting organization in 2012. es from its digital platforms and its time – on Android devices. 2012 also often somewhat underestimated. In and travel), an initiative which was print mandate for the Schweizerischer conference business. saw a near doubling of the visits to 2012, it expanded its readership to enthusiastically received by adver- Hauseigentümerverband (in English, Ringier Asia Pacifi c Blick’s mobile news website. Thanks 414,000 while also attracting additio- tisers. The editorial teams producing «Swiss Property Owners’ Associati- 2012 was a diffi cult year for China’s Ringier Vietnam achieved further to these initiatives, the Blick Group’s nal advertising. The success of Schwei- L’illustré and TV8 now share the on») was added to those recently secu- economy. While total online adverti- signifi cant growth, raising sales by overall range, measured across all zer LandLiebe, a quarterly title fi rst same integrated newsroom. Ringier red for Ticino freesheet 20Minuti and sing spending rose by 50 percent, this nearly 40 percent. This partly refl ects channels, is now greater than it has launched in April 2011, has been truly Romandie’s recently negotiated con- part of the Migros Magazine’s print mainly refl ected a redirection of ad- its integration of the MBND real-es- ever been. The Blick brand, with its impressive. After only a few editions, tract for marketing the Swiss adverti- run – testimony to the fi rm’s ability to vertising budgets away from print tate platform and the successful three newspapers and its online por- it is now selling 110,000 copies. The sing slots for the French TV broadcas- attract important new customers. 2012 media, where aggregate advertising launch of a Vietnamese edition of tal, now reaches a total of 2.8 million current print run is 205,000 copies, ter TF1 has enabled it to develop a new also saw Ringier Print Adligenswil spending fell. This most noticeably Women’s Health, but is also due to the unique individuals each week. and sales are expected to increase and profi table business area, as evi- successfully extend its long-term aff ected Asia Infl ight, which publi- strong performance of its existing further in the months ahead. Ringier’s denced by this venture’s continuing contract for the Neue Luzerner Zei- shes the CAAC Infl ight magazine in operations, as evidenced by the Magazines magazine titles are also doing very success in its second year in business. tung, its largest third-party customer. collaboration with China’s Civil 20-percent revenue growth achieved Despite challenging economic condi- well online. Every month, Schweizer The fi rm’s successes during 2012 were Aviation Administration. Revenues by the Vietnamese edition of ELLE, tions, Ringier’s magazine titles had an Illustrierte is setting new records for Swissprinters fi ttingly crowned with the award of at Ringier China rose in the second half launched in October 2010. In the excellent year in 2012. Schweizer Illus- the number of unique clients it Swissprinters continued to face chal- much-coveted membership of the of the year, thanks to restructuring Philippines, Ringier was again able trierte, whose 878,000 readers make reaches, which has now risen to lenging market conditions in 2012, International Newspaper Color Quali- measures and a recovery in economic to increase its share of the online it Switzerland’s most popular family 410,000. This summer will see a make- which was again characterized by ty Club (INCQC). This exclusive inter- output. By acquiring the Shanghai- classifi ed advertisement market, magazine, celebrated its 101st birthday over for si.ch, while SI Style is delive- accelerating volume decline, un- national prize was granted to Ringier expat.com website and successfully working in collaboration with its by adopting a new design and accen- ring additional fashion and beauty relenting pressure on prices and the Print Adligenswil for the excellent integrating it into its existing opera- joint-venture partner Summit tuating its celebrity and Swiss special- content. From mid-2013 onwards, all hurdles to international competitive- print quality of its Blick publications, tions, Ringier China was also able to Media.  interest content. SI Style, which focu- Ringier magazine titles will also be ness which the strong Swiss franc has the seventh time they have earned strengthen its position in the Shang-

16 | Annual Report 2012 Annual Report 2012 | 17 Ringier digital

The World in Your Living Room Ringier now does a quarter of its business online. The computer screen is many people’s fi rst port of call for whatever takes their interest – as this advertisement

by Ringier’s Autoscout 24 online marketplace jokingly illustrates. Annual Report 2012 | 19 Ringier Digital Ringier is Clicking in Every Channel

012 was also characterized by business customers. In summer 2012, sulted in many new companies being with real-time advertising gaining in Ringier Digital is focused on 2major investments in the develop- Autoscout24 hosted a special party to set up. Ringier Digital also made popularity. There is also greater de- ment of mobile distribution channels, celebrate its 15th birthday and to substantial e-commerce investments mand from major clients for tailor- three growing business areas with numerous iPhone and Android thank its customers, employees and in 2012. Geschenkidee.ch, the gift made communications solutions. - online marketplaces, online apps advancing to dominant market business partners for making it platform fi rst established in Switzer- Ringier Digital has responded by re- positions. Switzerland’s undisputed market land, expanded its coverage to inclu- designing its Omnimedia service to retail and online marketing. In In the fi eld of online marketplaces, leader in its fi eld. In addition to the de Germany and Austria, in addition act as a centralized marketing solu- Ringier’s acquisition of a 50-percent growth in the vertical marketplaces to further extending its range of artic- tions hub. Through its use of new all three, initiatives were taken stake in jobs.ch Holding AG, alongside for real-estate, cars and jobs, 2012 also les aimed at business customers. targeting instruments, Omnimedia is Tamedia, enabled the fi rm to expand witnessed further substantial growth Thanks to its strong brand recognition now an active player in the growing during 2012 which will pave the its leading position in the classifi ed in Switzerland’s horizontal market- and product quality, Qualipet.ch was market for nationwide campaigns. A advertisement market to include job places. Through its anibis.ch subsidi- able to achieve further growth. Dein- new communications package for way for Ringier signifi cantly to advertisements. The Scout24 Switzer- ary, Ringier Digital is also well repre- Deal, the leading Swiss group-buying SMEs is also opening up the dynamic land group continued to perform well, sented in this competitive market. In platform, not only expanded its cou- local online market. expand the contribution which once again delivering sound profi ts 2012, anibis.ch was again able to ex- pon-based business substantially in In addition to expanding its market from the high margins it commands. pand its market coverage signifi cant- 2012 and successfully defended its position in Switzerland, Ringier Digi- digital businesses make to its The autoscout24, immoscout24 and ly. It now attracts over six million vi- market share against international tal also made a number of invest- jobscout24 marketplaces all succee- sits each month, making its coverage competitors, but was also able to ex- ments in venture projects. In Africa, overall revenues. ded in expanding their reach across one of the broadest in Switzerland. tend its business model by investing for example, following the establish- all digital channels. Numerous new Online retail clearly established itself in a number of new vertical markets ment of Ringier Africa in 2011, several tools were also developed, enabling in Switzerland in 2012. Competition in the fi elds of interior decoration, exciting online projects were initiated these websites not only to deliver in this area intensifi ed signifi cantly sports and design. in Kenya, Ghana and Nigeria during impressive market coverage, but also over the year, largely thanks to major Ringier’s online marketing business 2012.  to establish themselves as indispen- marketing investments by internati- is also growing. Online advertising is sable working tools for their many onal e-commerce fi rms, and this re- becoming increasingly automated,

20 | Annual Report 2012 Annual Report 2012 | 21 Ringier entertainment

Stars on Stage 13,000 fans attended the 10th Energy Stars For Free concert, which hosted 16 acts on an impressive revolving stage. Starting in 2003 as a thank you gesture by Energy Zurich to its listeners, Energy Stars For Free celebrated its 10th anniversary at Zurich’s Hallenstadion in November 2012. The gigs are now Switzerland’s premiere indoor concert event. Last November’s four-hour top-quality show was sponsored not only by Energy Zurich, but also Energy Bern and, for the first time ever, Energy Basel. All three stations were delighted to thank their listeners for their loyalty.

22 | Annual Report 2012 Annual Report 2012 | 23 Ringier entertainment Strong Entertain- ment Appeal Ringier Entertainment accounted for nearly eight percent of the Ringier Group’s overall turnover in 2012, thanks to strong sales growth.

adio operations saw the Energy Rnetwork systematically develop its footprint in the Basel area. In the second half of 2012, all three Energy radio stations – Zurich, Bern and Basel – were the most popular broadcasters among listeners aged 15 to 49, a demo- graphic highly prized by advertisers. Energy Group events continue to en- joy great popularity, the undisputed high point for 2012 being in Novem- ber, when the Energy Stars for Free concert attracted more than three million ticket requests. March 2013 saw the launch of Ener- gyTV, which exclusively broadcasts current music clips on SwisscomTV. Ringier Entertainment’s stake in the Sat.1 (Switzerland) television channel also performed well in 2012. Ringier’s divestment of its stake in Teleclub, its 2022. However, in a referendum on Once again, Good News Productions sale of the Rose d‘Or brand rights and March 3, 2012, Graubünden’s elec- AG maintained its position as the cessation of its involvement in the torate rejected plans for the bid. The Switzerland’s leading concert promo- PresseTV channel all reflect the firm also staged Switzerland’s largest ter. Since its foundation in the early Group’s decision to place a clear focus sports event of 2012, the heavyweight 1970s, Good News has staged well on the entertainment arena. Ringier boxing match between Wladimir over 4,000 concerts and shows. To- Entertainment continued its success- Klitschko and Tony Thompson, at- day, it is able to attract practically any ful marketing of the Swiss advertising tended by more than 22,000 specta- of the world’s most renowned artists slots for TV broadcaster TF1, which tors at the open air Stade de Suisse to perform in Switzerland. In 2012, are broadcast in the French-speaking in Bern. the firm staged some 100 events, at- region of Switzerland, increasing its Ticketcorner, in which Ringier holds tended by enthusiastic audiences revenues from this activity. a 50 percent stake alongside CTS totaling more than 800,000. Star- InfrontRingier Sports & Entertain- Eventim AG, Europe’s leading ticket click Entertainment AG, conversely, ment Switzerland AG, Ringier’s 50:50 agency, can look back on a very suc- concentrates on smaller acts, promo- joint venture with Infront Sports & cessful 2012. The firm was able to ting niche concerts by artists of vari- Media AG in Zug, further strengthe- build further on its position as ous styles, as well as furthering the ned its position as Switzerland’s lea- Switzerland’s leading ticket vendor, careers of younger performers. The ding sports rights marketing organi- either extending or renewing exclu- Classical Company Switzerland com- zation in 2012. The firm acquired the sive partnerships with many renow- pletes Ringier Entertainment’s live- marketing rights for the Raiffeisen ned customers, such as ice hockey act portfolio, staging classical-music Swiss Super League for the seasons team ZSC Lions and Appalooza Pro- concerts. In 2012, these included from 2012/13 to 2016/17 and success- ductions (Events) or the Monti Circus. performances by Anna Netrebko and fully signed up official sponsors for Pool Position Switzerland AG, a joint Erwin Schrott, Lang Lang, Jonas this period, as well as chalking up a venture owned by Ringier AG and Kaufmann and David Garrett, which number of significant marketing suc- Kick-Media AG, has a wealth of ex- were all well received. Good News cesses for Swiss Cycling and the 2014 pertise in all fields of entertainment, Productions AG, Starcklick Enter- Football World Cup in Brazil. As its as well as an enviable portfolio of tainment AG and The Classical Com- official marketing partner, Infront domestic and international contacts pany Switzerland AG are joint ven- Ringier was also able to make a valu- to artists, producers and broadcas- tures owned by Ringier AG and able contribution to Swiss Olympic’s ters. The firm acts as a full-service DEAG, Deutsche Entertainment bid to host the Winter Olympic Games manager to entertainers, musicians, AG.  in the Swiss canton of Graubünden in comedians and models.

24 | Annual Report 2012 Annual Report 2012 | 25 Ringier portfolio

Switzerland Ringier Publishing Ringier Digital Ringier Entertainment

Printmedien 1 2012 Circulation Marketplaces Events Blick Daily Newspaper 191 064 anibis.ch The Classical Company – Concerts by star classical artists and newcomers Blick am Abend Free Daily Newspaper 325 742 autoscout24.ch Good News – Rock and pop music concerts Bolero Fashion and Lifestyle Magazine 20 271 motoscout24.ch Energy Stars For Free – Swiss indoor pop concert event Edelweiss Fashion and Lifestyle Magazine 20 517 immoscout24.ch Energy Live Session – Live and exclusive showcases DADI Magazine for Design 2 40 000 jobscout24.ch Energy Fashion Night – Fashion show featuring music and lifestyle content GlücksPost Women’s Magazine 155 151 jobup.ch Starclick Entertainment – Rock concert organizer il caff è Free Sunday Newspaper 56 321 jobs.ch Services Le Temps Daily Newspaper 41 531 scout24.ch # 04 April 2013 InfrontRingier – Sports marketing agency CHF 5.50 L’Hebdo News Magazine 45 327 Pool Position Switzerland – Management agency for actors and models L’illustré Celebrity Magazine 83 009 eCommerce Ticketcorner – Ticketing Montres Passion Special Interest 2 180 000 deindeal.ch Schweizer Illustrierte Celebrity Magazine 181 480 geschenkidee.ch Television Radio Websites STEFF LA CHEFFE 2 DIE RAPPERIN Schweizer LandLiebe County Life Magazine 110 000 qualipet.ch Blick WebTV Energy Zurich classicalcompany.ch SPRICHT KLARTEXT ELLE MACPHERSON 2 SO ENTSPANNT DAS MODEL SI GRUEN Green Lifestyle Magazine 181 480 Energy TV Energy Bern energy.ch IM HAUS AM SEE

JUSTIN TIMBERLAKE SI Style Fashion Magazine 110 084 Sat.1 (Schweiz) Energy Basel goodnews.ch DER MANN, DER Digital Ventures ALLES RICHTIG MACHT SOMMER ACCESSOIRES SonntagsBlick Sunday Newspaper 224 260 cash.ch infrontringier.ch ZU GEWINNEN MODEL DER STUNDE LUXURIÖSE 2 BEAUTY-SETS SonntagsBlick Magazin Weekly Supplement 224 260 Ringier Africa pool-position.ch CARA VON TOM FORD TV8 TV Programme Guide 85 557 ringier-entertainment.ch DELEVINGNE 2 PLUS GARRETT HEDLUND + TAYLOR SWIFT + ELIAS AMBÜHL + TVtäglich TV Supplement 789 000 sat1.ch GISELE BÜNDCHEN + ELLE FANNING + NEUE LUXUS-UHREN Digital Marketing 04 +++ DAS GRÖSSTE SCHWEIZER CELEBRITY- & FASHION-MAGAZIN +++ DAS GRÖSSTE SCHWEIZE 9 771661 658008 omnimedia.ch starclick.ch 1 WEMF/SW audited 2 unaudited ontrac.ch ticketcorner.ch

Mobile Apps Websites Business Services nhatvietgroup.vn Anibis L’Hebdo blick.ch geomatic.ch Autoscout24 L’illustré boleromagazin.ch Blick HD MotoScout24 caff e.ch previon.ch Blick am Abend Parasit edelweissmag.ch xmedia.ch Blick Eishockey Schweizer Illustrierte glueckspost.ch Blick Fussball eMagazin hebdo.ch Blick News SI Style für iPhone illustre.ch Blick Ski Alpin SI Stylebook für iPad letemps.ch Blick Tennis SonntagsBlick montrespassion.ch Selection of Ringier Switzerland magazines BlickTV schweizer-illustrierte.ch Cash Publishing Services schweizer-landliebe.ch Germany Cash Insider go4media.ch sistyle.ch DeinDeal jrp-ringier.com sistyle-blog.ch Print Media 2012 Circulation Gault Millau online-kiosk.ch tv8.ch Cicero Politics magazine 87 425 Geschenkidee ringierprint.ch tvtaeglich.ch Literaturen Literary magazine 70 000 il caff è ringier-rs.ch Monopol Culture, art and life-style magazine * 40 000 Immoscout24 smd.ch * unaudited, printed circulation Jobs swissprinters.ch Mobile Apps Websites Jobscout24 Cicero cicero.de Jobup Literaturen monopol-magazin.de Monopol ringier.de

26 | Annual Report 2012 Annual Report 2012 | 27 ringier portfolio

China

Print Media 2012 Circulation Betty’s Kitchen Cookery Magazine 684 970 CAAC In-fl ight Magazine 350 000 City Weekend Entertainment Magazine 110 000 Shanghai Family Expatriate Family Magazine 38 000 Various specialist trade magazines 26 x 8 000 Various specialist trade magazines South East Asia 4 x 8 000 Various specialist trade magazines Middle East 3 x 8 000

Mobile Apps Websites Betty’s Kitchen beitaichufang.com ringier.cn City Weekend chongsifang.com ringierevents.com Industrymags cityweekend.com.cn ringierpacifi c.com Industrysourcing (Android) foodpacifi c.com sensorschina.net icmedicalproducts.com shanghaiexpat.com industrysourcing.com shfamily.com restaurateur.cn

Vietnam

Print Media 2012 Circulation Bep Gia Dinh Cookery Magazine 45 000 Phai Dep ELLE Fashion Magazine 20 000 Thoi Trang Tre Fashion Magazine 80 000 Women‘s Health Women‘s Magazine 20 000

Websites baby.marry.vn home.marry.vn ringier.vn bepgiadinh.com marry.vn tapchithoitrangtre.com.vn elle.vn muabannhadat.com.vn womenshealthvn.com

New Markets

Ghana Nigeria Philippines tisu.co.gh nigerianbulletin.com myproberty.ph jaasu.com.gh jobfi nder.com.ng mycars.ph jobs.com.gh propertysearch.com.ng allsports.com.gh quicksell.com.ng pulse.com.ng Kenya yada.com.ng rupu.co.ke allsports.com.ng pigiame.co.ke womenshealth.vn.com rupushops.co.ke

28 | Annual Report 2012 Annual Report 2012 | 29 Ringier eastern europe

On Their Mettle These are not easy times in Hungary and Romania. Yet it is precisely at times like this that companies really show their mettle. Ringier Eastern Europe has done just that.

30 | Annual Report 2012 Ringier eastern europe New Avenues A Year of Integration

Ringier Hungary succeeded in increasing both its revenues and its net Both fi nancially and in product terms, 2012 could have beenRingier earnings, partly thanks to the new initiatives on which it has embarked. This Romania’s best year since the beginning of the economic crisis in 2008 success was achieved despite a further contraction of the overall print-media had the fi rm’s largest distributor, Hiparion, not gone bankrupt. And what market and the country’s economy sliding further into recession. happened with the biggest player was unfortunately not an isolated case. As a result, Ringier Romania’s traditional publishing activities closed the year with a loss instead of a healthy profi t. 012 saw aggregate advertising generated record profi ts. ness areas notably exceeded expec- 2spending in Hungary decline for The declining sales of magazines for tations. First, Ringier Print Buda- the fi fth year in succession. The ef- children and young people being pest, Hungary’s largest cold-set fects of recession are now being felt witnessed in Western Europe are printing plant, further expanded the in every sector of the country’s also visible in Hungary. There is, scope of its operations. In addition espite this, Ringier is probably Click in every quarter of 2012. media, the online arena being the however, potential for growth in the to its printing work for newspapers DRomania’s most successful In the magazine market, Libertatea sole exception. The fact that they entertainment and events sectors, and magazines, this unit now also publisher, even in the current situ- pentru femei remains Romania’s were achieved against such a dire particularly since economic condi- produces several million fl yers each ation. best-selling women’s title and is economic backdrop makes Ringier tions in Hungary are now expected week. Indeed, it is to these increased Ringier Romania’s key achievement still well ahead of its closest rival. Hungary’s positive 2012 results all the gradually to stabilize. 2012 saw printing volumes that Ringier in 2012 was its investment in eJobs. The firm’s Unica title is the most more remarkable. Practically every Ringier Hungary’s fi rst initiatives in Hungary’s growing sales are princi- ro, the country’s leading employ- widely read glossy magazine for business unit performed in line with the events market, with the fi rm pally attributable. ment portal. That, coupled with the women, achieving strong sales and expectations, with some exceeding gaining valuable experience from its Second, MédiaLOG, the newspaper firm’s acquisition of the Edipresse advertising revenue during 2012. At their targets by a wide margin. The work as promoter or co-promoter of and magazine distributor jointly portfolio in late 2011, made 2012 a the premium end of the market, ELLE fi rm’s Blikk fl agship title maintained several concerts. owned by Ringier Hungary and year of integration. remains the absolute leader. It also its position as Hungary’s leading Further revenue growth was also Sanoma, also remained profi table in Romania’s daily newspaper market represented the largest share of the daily newspaper. Its articles have achieved in the digital market, parti- 2012, despite an overall decline in continues to shrink, albeit at a slo- firm’s magazine sales revenue. also increasingly focused on issues cularly in the sports arena. 2012 also the number of subscribers. Thanks wer pace than in recent years. Even Ringier Romania’s digital business of serious concern to Hungary’s ci- saw Ringier Hungary launch its fi rst to its stable and profi table opera- after Cancan closed its print edition is performing very well. The firm’s tizens, and these are now cited by payment-based mobile apps. While tions, its nationwide logistics net- in August 2012, competition in the Unica.ro website saw its traffic leading radio and TV stations, and revenues from these have so far work, the liberalization of Hungary’s Romanian tabloid market remained grow faster than the overall market. on websites, on an almost daily ba- been limited, their potential is con- postal services market which will intense. By keeping circulation and In 2012, it nearly tripled the number sis. Blikk was not the only Ringier siderable. In addition to the classical take place in 2013 and the growth of readership losses at bay, Ringier’s of unique visitors it attracts and is Hungary title to seize the limelight, tabloid, sports and news platforms, the country’s e-commerce market- Libertatea title was able to narrow now well on its way to a place however. Sports daily Nemzeti Sport portals providing content for the place, MédiaLOG’s expansion pros- the distance separating it from among Romania’s top three also did extremely well in 2012, with youth and food markets, as well as pects are very promising.Though women’s magazine sites, after ha- print circulation and digital revenu- other services, are expected to ge- complex and demanding, 2012 was a ving struggled for a top ten ranking es both making the most of the Euro nerate signifi cant sales over the successful year for Ringier Hungary. only a year earlier. Libertatea.ro also cost discipline even enabled it to 2012 football championship and the longer term. The fi rm’s core businesses met ex- did extremely well, attracting a re- perform above the budget. Olympic Games. Népszabadság, Faced with a contracting advertising pectations, while the new areas into cord 2.9 million unique visitors in Ringier Romania demonstrated its Hungary’s best-selling quality market, Ringier Hungary is cons- which it expanded provided positive December. The site has thus estab- strong sense of corporate social newspaper, was the only daily title tantly developing new sources of feedback. As volumes in traditional lished itself as the leading tabloid responsibility when the Ringier falling short of expectations, though revenue. While retail sales of CDs, advertising markets contract, media portal and is now one of Romania’s Foundation initiated its Help the its results were signifi cantly better DVDs, books and other collectible fi rms are becoming increasingly top three news websites. Children campaign, which is than in 2011. items remain an important element disinclined to publish valuable jour- Ringier Romania’s expertise and addressed to very sick children from Ringier Hungary’s magazine titles here, Ringier Hungary has also con- nalism content free of charge. While credibility on the market was once poor families. The campaign, led by continued to expand. The weekly tinued to expand the scale of its di- it may yet take some years for this more proven by the syndication of Ringier’s tabloid title Libertatea, Blikk Nők maintained its position as gital operations. During 2012, consi- transformation to run its course, important publishers such as Sano- helped dozens of children to fight one of the country’s leading derable attention was devoted to there can be little doubt that the ma Hearst, Editura Evenimentul si their illnesses. In a country where women’s magazines, as well as crea- developing a new TV production ca- future of journalism will depend on Capital and 2B Media (to name only hospitals often lack basic equip- ting a sound platform for the gro- pability. The objective here is for new and sustainable business a few) under the lead of Ringier in ment such as venous catheters, in- wing number of food-related publi- Ringier Hungary to supply commer- models.  order to better manage the distribu- itiatives like this can make a real cations, where sales revenues have cial and cable broadcasters with tion issues. difference. increased fastest. Thanks to the ex- content closely linked to its newspa- Thanks to its state-of-the-art tech- Ringier Romania has defined a clear emplary work of all concerned, the per and magazine titles, with the nology and excellent service, Rin- strategy for 2013, and its manage- results achieved by hot!, Ringier fi rm acting either as sole producer or gier Print Romania was able to ment is confident of achieving its Hungary’s new tabloid weekly maga- co-producer. maintain its customer base. objectives despite the extremely zine, exceeded all expectations and The 2012 performance of two busi- Prudent management and strict volatile market conditions. 

32 | Annual Report 2012 Annual Report 2012 | 33 portfolio

Hungary

Print Media 2012 Circulation Mobile Apps Websites Blikk Daily Newspaper 162 996 blikk / blikk HD belepo.hu Blikk Nök Women’s Magazine 94 187 fingerympics blikk.hu Blikk Nök Konyha Cookery Magazine Supplement 23 701 hirmatrix hirmatrix.hu Blikk Otthon & Kert Garden and Design Magazine 19 766 neon shoot me! lapcentrum.hu Blikk TV Magazin TV Supplement 176 412 nol / nol HD nemzetisport.hu Bravo Youth Magazine 18 044 nso neon.hu Bravo Girl Youth Magazine 16 589 nso nb1 / nso bl nepsport.hu hot! Celebrity Magazine 77 001 nso topligak / nso f1 nepszabadsagzrt.hu Im Youth Magazine 19 820 tvmusor nol.hu Nemzeti Sport Daily Sports Newspaper 56 288 mainap.hu Népszabadság Daily Newspaper 56 330 pixter.hu Népszabadság TV TV Supplement 59 037 ringier.hu Vasarnapi Blikk Sunday Newspaper 135 294 tvmusor.hu

Romania

Print Media 2012 Circulation Mobile Apps Websites Avantaje Women’s Magazine 12 466 Libertatea auto-bild.ro Auto Bild Car magazine 7 675 Unica avantaje.ro baby Magazine for New Parents 4 759 baby.unica.ro Bravo Youth magazine 22 654 Marketplace bravonet.ro Bravo Girl Youth magazine 21 286 ejobs.ro elle.ro ELLE Women’s Magazine 13 169 e-joy.ro Intamplari adevarate Women’s Magazine 18 771 libertatea.ro joy Women’s Pocket Magazine 12 378 psychologies.ro Libertatea Daily Newspaper 93 210 ringier.ro Libertatea de duminica Sunday Newspaper 41 027 ringierfoundation.ro Libertatea pentru femei Women’s Magazine 65 221 tvmania.ro Libertatea Weekend TV Supplement 158 636 unica.ro Lucru de mana Handycrafts Magazine 14 491 viva.ro Povestea mea Mass Market Magazine 17 539 Povesti de viata Mass Market Magazine 13 512 Psychologies Glossy Magazine 8 605 Unica Women’s Magazine 13 001 Viva! Women’s Magazine 11 963

Annual Report 2012 | 35 ringier axel springer media Live Emotions To be a media-industry leader, you need to put in long hours. Whatever was happening in Eastern Europe, whether triumph or tragedy, Ringier Axel Springer Media’s photo reporters were always right there.

36 | Annual Report 2012 Ringier Axel springer media Expanding Digital Business

Ringier and Axel Springer’s joint venture in Central and Eastern Europe continued with the systematic implementation of its digitalization strategy in 2012. In November, the firm successfully completed its acquisition of a 75-percent stake in Onet.pl, Poland’s leading online portal, visited by some 70 percent of Polish internet users. Ringier Axel Springer Media has also held a majority stake in Azet.sk, the leading Slovakian portal, since late 2010. In Serbia, the firm acquired Mojauto.rs, the country’s second-largest car sales portal, and Nekretnine.rs, one of the most popular real-estate websites, during 2012.

Poland Serbia Ringier Axel Springer Media publi- 18 magazines, Ringier Axel Springer Blic, Ringier Axel Springer Media’s shes three newspapers and more Media is the Czech Republic’s largest Serbian daily title, is also that than ten magazines in Poland. Bet- news publisher. In addition to Blesk country’s best-selling newspaper, ween them, Fakt, the country’s lea- and the leading news magazine Re- with an average readership of 869 ding paid daily newspaper, and flex, the firm is also the Czech 623*. In mid-2012, the firm launched Przeglad Sportowy, its only national Republic’s leading car-magazine pu- a regional Daily Blic edition in Mon- sports daily, represent 40.7 percent blisher while its Blesk Pro Zeny title is tenegro. of national daily newspapers sold in the most widely read women’s maga- Altogether, Ringier Axel Springer Poland, making the firm Poland’s zine in the country. Since November Media publishes three newspapers largest newspaper publisher. 2012, the firm has also been success- and eight magazines in Serbia. Newsweek Polska continued along fully operating Blesk mobil, the mo- Ringier Axel Springer Media is one of its successful growth trajectory. With bile-phone service provided in con- the leading media firms in Central its new editor-in-chief, the title was junction with Telefonica O2. and Eastern Europe. Combining the able to overtake the incumbent Ringier and Axel Springer businesses weekly news magazine leader in the Slovakia in Poland, the Czech Republic, Slova- space of one year, and has now esta- Ringier Axel Springer Media’s leader- kia and Serbia since July 1, 2010 has blished itself as the most widely read ship position in the Slovak market is made this joint-venture company magazine in this segment. mainly attributable to the Novy Cas both the leading tabloid publisher in brand, which comprises two newspa- each of these markets and one of the Czech Republic pers and four magazines. The Novy region’s largest publishers of maga- Blesk, the country’s leading tabloid Cas tabloid newspaper is Slovakia’s zines. Its major brands include Fakt, newspaper, celebrated its twentieth best-selling daily newspaper, with 41.9 Blesk, Novy Cas and Blic.  anniversary by distributing more percent of the market. In aggregate, than four million free copies of a spe- the firm publishes two newspapers * Source: IPSOS strategic marketing 2012 cial XXL edition to nearly every and nine magazines in Slovakia. household. With six newspapers and

38 | Annual Report 2012 Annual Report 2012 | 39 portfolio

Poland Slovakia

Print Media * 2012 Circulation Mobile Apps Print Media *2012 Circulation Mobile Apps Auto Swiat Car Magazine 91 666 Forbes Auto Bild Car Magazine 6 020 Cas Auto Swiat Poradnik Car Magazine 42 687 Gamezilla Eva Glossy Women‘s Magazine 50 595 Fotospravy Auto Swiat 4x4 Car Magazine 16 492 Komputer Swiat GEO Reporting Magazine 7 303 iStanok FAKT Daily Newspaper 373 716 Newsweek Polska Madam Eva Crossword Magazine 18 985 Novy Cas FAKT TV TV Supplement 556 862 Przeglad Sportowy Nový Cas Daily Newspaper 121 095 FAKT Gwiazdy Lifestyle Supplement 357 584 Nový Cas Bývanie Interior Design Magazine 40 073 Websites Forbes News Magazine 34 167 Websites Nový Cas Križovky Crossword Magazine 94 345 adam.sk Komputer Swiat Computer Magazine 43 043 autoswiat.pl Nový Cas Nedela Sunday Newspaper 42 927 azet.sk Newsweek Polska News Magazine 137 568 fakt.pl Nový Cas pre ženy Women‘s Weekly Magazine 121 795 cas.sk Przeglad Sportowy National Sports Daily 43 235 forbes.pl Nový Cas Vikend TV Supplement 183 573 istanok.sk, e-shop Sport Regional Sports Daily 6 926 komputerswiat.pl Život Celebrity Magazine 90 558 ktotoje.sk newsweek.pl Top Gear Car Magazine 47 437 kucharky.sk, e-shop ofeminin.pl * Source: ABC SR, 1-11/2012 lesk.sk * Source: ZKDP, total paid circulation onet.pl shopping.cas.sk przegladsportowy.pl tivi.sk students.pl vas.cas.sk topgear.com.pl zivot.sk Czech Republic

Print Media * 2012 Circulation Websites ABC Youth Magazine 40 710 abicko.cz Aha! Daily Newspaper 81 111 ahaonline.cz Serbia Aha! TV TV Supplement 98 585 auto.cz Aha! Krizovky Crossword Magazine 40 047 autofun.cz Print Media 12012 Circulation Mobile Apps Auto Tip Car Magazine 23 695 blesk.cz 24sata Free Daily Newspaper 2119 920 Blic News Blesk Daily Newspaper 305 272 bleskhobby.cz ALO! Daily Newspaper 118 461 Blesk Hobby Hobby Magazine 36 245 bleskpromuze.cz Auto Bild Car Magazine 20 483 Websites Blesk Krizovky Crossword Magazine 54 347 bleskprozeny.cz BLIC Daily Newspaper 115 779 24sata.rs Blesk Magazin TV TV Supplement 417 161 fotbalnaplno.cz BLIC TV Magazin TV Supplement 142 051 alo.rs Blesk pro zeny Women‘s Magazine 182 327 geo-magazin.cz BLIC Zena Women‘s Magazine 167 157 blic.rs Blesk Vase recepty Cookery Magazine 132 194 isport.cz BLIC Zena Kuhinja Cookery Magazine 27 408 e24.24sata.rs Blesk Zdravi Health Magazine 26 897 reflex.cz Mojauto Car Magazine 3 188 flert.24sata.rs GEO Reporting Magazine 2 082 ringierprint.cz NIN News Magazine 10 446 fun.24sata.rs Nedelni Aha! Sunday Newspaper 73 871 Puls Celebrity Magazine 46 612 nekretnine.rs Nedelni Blesk Sunday Newspaper 186 618 eCommerce nightlife.24sata.rs 1 Source: ABC Serbia Nedelni Sport Sunday Sports Newspaper 31 107 bleskmobil.cz 2 nin.co.rs Print run Reflex Weekly Magazine 56 428 italiedoskrine.cz nonstopshop.rs Sport Sports Magazine 45 214 ivstupenky.cz mojauto.rs Sport GOOOL Sports Magazine 13 460 nahrady.cz plusonline.rs Sport Magazin Sports Supplement 52 306 sleviste.cz sport.blic.rs Svet Motoru Car Magazine 34 720 superodmor.rs zena.blic.rs * Source: ABC CR

40 | Annual Report 2012 Annual Report 2012 | 41 ringier corporate responsibility Social and Cultural Commitment In the early 1950s, Werner Meier, the then editor-in-chief of Schweizer Illustrierte, fi rst promulgated a set of principles which ultimately developed into the present Ringier Code of Conduct. Ringier was thus one of the fi rst media companies in Switzerland to adopt codifi ed rules of behavior, and the values and sense of responsibility on which they are based continue to guide the conduct of all Ringier employees to this day.

s a media company, Ringier is In addition to Swissprinters Group, A aware of its responsibilities to- Ringier Print Adligenswil also parti- wards society and the environment. cipates in the myclimate program For Ringier, corporate responsibility and is the fi rst Swiss newspaper means paying heed to the environ- printing plant to take this step. The ment and society in the pursuit of its scheme enables Ringier’s customers business objectives. Ringier’s com- to compensate for the CO2 their or- mitment to its social and cultural en- ders generate. Myclimate supports This organization observes and do- vironment is refl ected in a variety of projects which promote energy effi ci- cuments the status of media freedom foundations, initiatives and sponsor- ency and the use of renewable forms in more than 160 countries, as well as ships. The company also constantly of energy. providing international support strives to reduce its impact on the Ringier provides targeted support to when journalists are threatened, environment. Ringier is continuous- projects and initiatives in areas whe- persecuted or wrongfully arrested. ly improving the effi ciency of its lo- re it has relevant expertise. The Hans How can poverty in Vietnam be gistics. Whenever possible, it also Ringier Foundation combines a range enduringly alleviated? That was the ensures that its supply and distribu- of activities to develop new genera- question occupying Thomas Trüb ten tion activities use the most eff ective tions of journalists and promote years ago when he established the and least polluting forms of trans- quality in journalism. The Foundati- Dariu Foundation. Ringier continued port. on incorporates the Ringier School of to support this foundation in 2012, its Ringier is reducing the use of paper Journalism, which has been training tenth anniversary year, through a in its editorial and administrative young professionals in all journalism range of extensive activities. The work, and has launched a “paperless disciplines since 1974. A new curri- Foundation extends micro-finance administration” initiative to that culum will begin in August 2013, loans to low-income families in Viet- end. Besides specifi c practical mea- when another 16 talented young nam, enabling them to secure their sures, the project also encourages students will embark on its two-year futures by establishing small busi- staff to take active steps to cut their practice-focused program. nesses of their own. For their child- use of paper. All Zurich-based emplo- Sustaining and enhancing media ren, it provides scholarships and a yees, for example, receive their sala- diversity and media freedom is of mobile school, and has also built ry advices in electronic rather than fundamental importance to Ringier. kindergartens of its own. Through its hard-copy form, as do most staff in The company is a committed mem- work, the Foundation has now been Adligenswil. ber of various national and interna- able to provide assistance to some At its headquarters building in Zurich, tional industry associations. In 2012, 60,000 people affl icted by poverty. Ringier uses lake water in its heating Ringier continued to campaign ac- At a ceremony held on November 28, and cooling systems and the electricity tively for improved competitive 2012, Thomas Trüb was able to dona- it consumes is drawn from environ- conditions in fi elds such as copy- te a check to the local authorities to mentally sustainable sources. right, journalistic intellectual pro- cover the cost of building an additio- Through its collaboration with perty, regulation of the online servi- nal kindergarten. The Foundation’s EnAW, the Swiss industrial and busi- ces provided by public media tenth anniversary also marked the ness sector’s energy agency, Ringier companies, and media diversity beginning of a major new initiative is working to increase its energy ef- through indirect press support. for the future. In 2013, preparations fi ciency and cut its CO2 emissions. The publisher Michael Ringier beca- will be made - with Ringier’s support Printing works are key to Ringier’s me a patron of the Swiss chapter of – for extending the Foundation’s overall impact on the environment. Reporters Without Borders in 2011. work to Myanmar. 

42 | Annual Report 2012 Annual Report 2012 | 43 major participations

Ringier Switzerland Ringier Asia Pacific / and Germany New Markets

Ringier AG, Zofingen 100 % Ringier Pacific Ltd., Hong Kong 100 % Ringier Print Adligenswil AG, Adligenswil 100 % Ringier China Co. Ltd., Shanghai 100 % Ringier Print Holding AG, Zofingen 100 % Asia Inflight Ltd., Hong Kong 100 % Geschenkidee.ch GmbH, Opfikon 100 % Ringier Vietnam Co. Ltd., Ho Chi Minh City 90 % Ringier Digital AG, Flamatt 100 % Ringier Application Production Ltd., Ringier Publishing GmbH, Berlin 100 % Ho Chi Minh City 65 % Juno Kunstverlag GmbH, Berlin 100 % Get Sold Corporation, Manila 50 % Ringier France SA, Paris 100 % Ringier Ghana Ltd., Accra 45.9 % Previon AG, Lucerne 85 % Ringier Kenya Ltd., Nairobi 40.8% JRP Ringier Kunstverlag AG, Zurich 80 % Ringier Media Nigeria Ltd., Lagos 35.7 % Swissprinters Holding AG, Zofingen 70 % Energy Schweiz Holding AG, Zurich 65 % Ringier Studios AG, Zofingen 65 % Goodshine AG, Zurich (Dein Deal) 61.5% Ringier Central Europe Ringier Africa AG, Zofingen 51 % Ringier Axel Springer Media AG, Zurich 50 % Ringier Kiadó Kft., Budapest 100 % ER Publishing SA, Lausanne (Le Temps) 50 % Népszabadság Zrt., Budapest 70.8% cash zweiplus ag, Zurich 50 % MédiaLOG Logisztikai Zrt., Budapest 60 % jobs.ch ag, Zurich 50 % Geschenkidee D&A GmbH, Berlin 50 % S.C. Ringier Romania s.r.l., Bucharest 100 % Qualipet Digital AG, Dietlikon 50 % S.C. Ringier Print s.r.l., Bucharest 100 % Infront Ringier Sports & Entertainment Ringier Magazines s.r.l. (Edipresse), Bucharest 100 % Switzerland AG, Zug 50 % ejobs Group S.A., Bucharest 70% The Classical Company, Zurich 50 % S.C. Editura Bauer s.r.l., Bucharest 50 % Ticketcorner AG, Rümlang 50 % Ringier Axel Springer CZ a.s., Prague 50 % Scout24 Schweiz Holding AG, Flamatt 49.9 % Ringier Axel Springer Print CZ a.s., Prague 50 % Good News Productions AG, Opfikon 48 % Ringier Axel Springer Slovakia a.s., Bratislava 50 % Starclick Entertainment AG, Zurich 48 % Azet.sk a.s., Žilina 35 % 2R Media SA, Locarno (il caffè) 45 % Ringier Axel Springer d.o.o., Belgrade 50 % Sat.1 (Schweiz) AG, Küsnacht 40 % APM Print d.o.o., Belgrade 50 % Pool Position Switzerland AG, Zug 40 % NIN d.o.o., Belgrade 50 % SMD Schweizer Medien- datenbank AG, Zurich 33 % Ringier Axel Springer Polska Sp z.o.o., Warsaw 50 % Schober Direct Media AG, Bachenbülach 20 % Grupa Onet.pl S.A., Krakow 37.5 %

Status on December 31, 2012

44 | Annual Report 2012 Annual Report 2012 | 45 Locations

Switzerland

Ringier AG Swissprinters AG jobs.ch ag Geschenkidee.ch GmbH Energy Bern AG JRP | RINGIER Kunstverlag AG Dufourstrasse 23 Brühlstrasse 5 Carmenstrasse 28 Europastrasse 19 Dammweg 3 Limmatstrasse 270 CH-8008 Zurich CH-4800 Zofingen CH-8032 Zurich CH-8152 Glattbrugg CH-3013 Bern CH-8005 Zurich Phone +41 44 259 61 11 Phone +41 58 787 30 00 Phone +41 44 254 69 00 Phone +41 44 874 10 00 Phone +41 31 340 50 50 Phone +41 43 311 27 50 Fax +41 44 259 43 79 Fax +41 58 787 30 01 [email protected] Fax +41 44 874 10 01 Fax +41 31 340 50 55 Fax +41 43 311 27 51 [email protected] [email protected] www.jobs.ch [email protected] [email protected] [email protected] www.ringier.com www.swissprinters.ch www.geschenkidee.ch www.energy.ch www.jrp-ringier.com Jobup SA Ringier SA Ringier Axel Springer Media AG Rue des Alpes 15 Qualipet Digital AG Good News Productions AG Pont Bessières 3 Dufourstrasse 43 CH-1201 Geneva Industriestrasse 34 Thurgauerstrasse 105 Postfach 7289 CH-8008 Zurich Phone +41 22 707 14 00 CH-8305 Dietlikon CH-8152 Glattpark (Opfikon) CH-1002 Lausanne Phone +41 44 267 29 29 [email protected] Phone +41 44 835 77 77 Phone +41 44 809 66 66 Germany Phone +41 21 331 70 00 [email protected] www.jobup.ch www.qualipet.ch Fax +41 44 809 66 00 Fax +41 21 331 70 01 www.ringieraxelspringer.com [email protected] Ringier Publishing GmbH [email protected] Anibis GmbH DeinDeal www.goodnews.ch Friedrichstrasse 140 www.ringier.com Ringier Digital AG Industriestrasse 44 Goodshine AG DE-10117 Berlin Phone +49 30 981 941 100 Industriestrasse 44 CH-3175 Flamatt Okenstrasse 4-6 Ticketcorner AG Bolero, Ringier AG CH-3175 Flamatt [email protected] CH-8037 Zurich Riedmatt-Center Fax +49 30 981 941 199 Giesshübelstrasse 62i Phone +41 31 744 21 70 www.anibis.ch Phone +41 44 533 11 50 CH-8153 Rümlang [email protected] CH-8045 Zurich Fax +41 31 744 21 55 [email protected] Phone +41 44 818 31 11 www.cicero.de Phone +41 44 454 82 82 [email protected] Géomatic Ingénierie SA www.deindeal.ch Fax +41 44 818 31 10 Fax +41 44 454 82 72 www.ringierdigital.ch Chemin des Croisettes 26 [email protected] Juno Kunstverlag GmbH [email protected] CH-1066 Epalinges Energy Schweiz AG / www.ticketcorner.ch Friedrichstrasse 140 www.boleromagazin.ch Scout24 Schweiz AG Phone +41 21 651 30 00 Energy Media AG DE-10117 Berlin Phone +49 30 981 941 260 Industriestrasse 44 [email protected] Kreuzstrasse 26 Pool Position Switzerland AG Ringier Print Adligenswil AG CH-3175 Flamatt www.geomatic.ch CH-8008 Zurich Dufourstrasse 23 Fax +49 30 981 941 270 Ebikonerstrasse 75 Phone +41 31 744 21 21 Phone +41 44 250 90 90 CH-8008 Zurich [email protected] CH-6043 Adligenswil Fax +41 31 744 21 22 cash zweiplus ag Fax +41 44 250 90 04 Phone +41 44 259 61 82 www.monopol-magazin.de Postfach 3739 [email protected] Bändliweg 20 www.energy.ch Fax +41 44 259 69 08 CH-6002 Lucerne www.scout24.ch CH-8048 Zurich www.pool-position.ch Phone +41 41 375 11 11 Phone +41 44 436 77 77 Energy Zürich AG Fax +41 41 375 16 55 Xmedia AG [email protected] Kreuzstrasse 26 InfrontRingier Sports & [email protected] Industriestrasse 44 www.cash.ch CH-8008 Zurich Entertainment Switzerland AG www.ringierprint.ch CH-3175 Flamatt Phone +41 44 250 90 00 Grafenauweg 2 Phone +41 31 744 11 11 Previon AG Fax +41 44 250 90 01 CH-6304 Zug SWP Holding AG Fax +41 31 744 11 10 Pilatusstrasse 35 [email protected] Phone +41 58 733 31 31 Brühlstrasse 5 [email protected] CH-6003 Lucerne www.energy.ch Fax +41 58 733 31 32 CH-4800 Zofingen www.xmedia.ch Phone +41 58 680 28 28 [email protected] Phone +41 58 787 30 00 [email protected] Energy Basel AG www.infrontringier.ch Fax +41 58 787 30 01 Omnimedia AG www.previon.ch Münchensteinerstrasse 43 [email protected] Industriestrasse 44 CH-4052 Basel The Classical Company AG www.swissprinters.ch CH-3175 Flamatt Phone +41 61 366 60 00 Dufourstrasse 23 [email protected] Fax +41 61 366 60 10 CH-8008 Zurich Phone +41 31 744 21 77 [email protected] Phone +41 44 259 67 50 [email protected] www.energy.ch [email protected] www.ontrac.ch www.classicalcompany.ch www.omnimedia.ch

46 | Annual Report 2012 Annual Report 2012 | 47 Locations

Hungary

Ringier Kiadó Kft. Ringier Print s.r.l. Ringier Axel Springer Print CZ a.s. Futó utca 35–37 Chitila Logistic Park Plant Praha HU-1141 Budapest Rudeni Street Cernokostelecká 613/145 Phone +36 1 460 2500 RO-077045 Chitila CZ-100 00 Prague 10 Fax +36 1 460 2501 Phone +40 21 20 30 800 Phone +420 225 283 111 [email protected] Fax +40 21 20 30 801 www.ringierprint.cz www.ringier.hu [email protected] www.ringier.ro Ringier Axel Springer Print CZ a.s. Ringier Print Budapest Plant Ostrava Campona utca 1 Na Rovince 876 Harbor Park, A3A Building CZ-720 00 Ostrava–Hrabová HU-1225 Budapest Phone +420 596 668 111 Phone +36 1 207 8130 Poland www.ringierprint.cz Fax +36 1 207 8169 [email protected] Ringier Axel Springer Polska z.o.o. www.ringier.hu Ul. Domaniewska 52 PL-02-672 Warsaw Népszabadság Zrt. Phone +48 22 232 00 00 Head Office: www.ringieraxelspringer.pl Serbia Bécsi utca 122–124 HU-1034 Budapest Ringier Axel Springer d.o.o. Premises: Žorža Klemansoa 19 Futó utca 35–37 RS-11000 Belgrade HU-1141 Budapest Slovakia Phone +381 11 333 4 701 Phone +36 1 460 2740 Fax +381 11 333 4 703 Fax +36 1 460 2501 Ringier Axel Springer ­Slovakia a.s. www.ringieraxelspringer.rs www.nepszabadsagzrt.hu Prievozska 14 SK-821 09 Bratislava APM Print d.o.o. MédiaLOG Zrt. Phone +421 2 582 27 111 Milutina Milankovića 29 Campona utca 1 Fax +421 2 582 27 450 RS-11070 Novi Beograd Harbor Park «K» Building, www.ringieraxelspringer.sk Phone +381 11 713 0 438 Ground Floor Fax +381 11 713 0 439 HU-1225 Budapest www.apmprint.rs Phone +36 1 501 8755 Fax +36 1 501 8100 Trans Press d.o.o. [email protected] Czech Republic Milutina Milankovića 29 www.medialogfiege.eu RS-11070 Novi Beograd Ringier Axel Springer CZ a.s. Phone +381 11 333 4 701 Komunardů 1584/42 Fax +381 11 337 6 996 CZ-170 00 Prague 7 [email protected] Phone +420 225 977 475 www.transpress.rs Romania www.ringieraxelspringer.cz IP Euroblic Press d.o.o. Ringier Romania s.r.l. Miše Stupara 3 Novo Parc BA-78000 Banja Luka 6, Dimitrie Pompeiu Blv. Phone +387 51 257 980 District 2 Fax +387 51 257 075 RO-020337 Bucharest [email protected] Phone +40 21 20 30 800 Fax +40 21 20 30 801 [email protected] www.ringier.ro

48 | Annual Report 2012 Annual Report 2012 | 49 locations

Asia

Ringier China Ringier Trade Media Ltd Get Sold Corporation Room 303–305 Shanghai Representative ­Office 8/F Robinsons Cybergate Shuo Dong International Tower Room 1001, Tower 3 Tower 3, Pioneer St. Building 5 Guangqu Jiayuan Donghai Plaza Mandaluyong City Dongcheng District No. 1486 West Nanjing Road Philippines 1550 Beijing, China, 100022 Shanghai, China, 200040 Phone + 63 2 451 8888 local 1126 Phone +8610 5637 2388 Phone +8621 6289 5533 [email protected] [email protected] www.industrysourcing.com www.getsold.ph www.ringier.cn Ringier Trade Media Ltd Ringier China Unit 2, 9/F. 15th Floor, Ying Shi Building, 200 Zhongming Road 180 Tianjin Road, Taichung, Taiwan Africa Shanghai, China, 200001 Phone +8864 2329 7318 Phone +8621 6039 8288 www.industrysourcing.com Ringier Kenya Ltd. [email protected] P.O Box 40034 www.ringier.cn Shenzhen Ringier Saachi Plaza, block A, office suite A8 Trade Advertising Ltd 00100 Nairobi, Kenya Ringier Pacific Ltd Room 201–08, 2F, Wing B Phone +254 020 8022588 9F, Cheong Sun Tower Haisong Building [email protected] 118 Wing Lok Street Tai Ran 9 Road, Futian District www.ringier.co.ke Sheung Wan Shenzhen, China, 518040 Hong Kong, China Phone +86 755 8835 0829 Ringier Ghana Ltd. Phone +852 2369 8788 www.industrysourcing.com P.O. Box [email protected] AC 8 Arts Centre www.ringier.cn Ringier Vietnam Co. Ltd. Accra, Ghana Head Office Phone +233 302 960 494 Asia Inflight Ltd 111B Ly Chinh Thang [email protected] 9F, Cheong Sun Tower Ward 7, District 3 www.ringier.com.gh 118 Wing Lok Street Ho Chi Minh City, Vietnam Sheung Wan Phone +84 8 3526 8154 Ringier Media Nigeria Ltd. Hong Kong, China [email protected] 3 Iweanya Ugbogoh Street Phone +852 2524 1520 www.ringier.com.vn Lekki Phase 1 [email protected] Lagos, Nigeria www.ringier.cn Nhat Viet Group Co. Ltd. Phone +234 1 2951053 157 Vo Thi Sau Street [email protected] Ringier Trade Media Ltd Ward 6, District 3 www.ringier.com.ng 9F, Cheong Sun Tower Ho Chi Minh City, Vietnam 118 Wing Lok Street Phone +84 8 3820 2334 Sheung Wan [email protected] Hong Kong, China www.nhatvietgroup.com.vn Phone +852 2369 8788 www.industrysourcing.com

50 | Annual Report 2012 Annual Report 2012 | 51 photoblog 2012 Mental Images What appeals to us most? The classical beauty on the pristine beach? Or the artist Hans Erni, who is completely up to speed, despite living in a world without radio or TV, smartphone or internet? Is it the image depicting a space between two worlds, a mask with no mask? Or the girl with the racing bike? The best pictures are always the ones that originate in our heads, inspiring us to create images of our own.

52 | Annual Report 2012 ringier meets the stars Philippe Parreno

was born in Oran, Algeria in 1964 and is currently based in Paris, France. He stu- died Mathema- thics from 1981 to 1983 and from 1983 to 1988 at the Ecole des Beaux-Arts in Grenoble. Later his studies continued at the Insti- tut des Hautes Etudes en arts plas- tiques at the Palais de Tokyo, Paris in 1989. Philippe Parreno has had major solo exhibitions at the Garage Center for Contemporary Culture in Moscow, the Fondation Beyeler, the Kunsthalle Zürich, the Serpentine Gallery in Lon- don, the Irish Museum of Contem- porary Art in Dublin, the Musée d›Art Moderne de la Ville de Paris, the Muse- um of Modern Art in San Francisco and the Kunstverein Munich. His work is included in the collections of the Museum of Modern Art in New York (MoMA), the Walker Art Center (USA), the Centre Georges Pompidou (France), the Paris Museum of Mo- dern Art (France), the Guggenheim Museum in New York (USA), the Muse- um of Modern Art in San Francisco and the Museum of the 21st Century Punch-packing (Japan).

reader pause, that asks whether one should simply tear it open without Parreno thinking, or whether it should be used again, for a new purpose. Should it be framed and displayed as Philippe Parreno makes fi lms, sculptures, drawings, objects, photographs, pup- a work of art, should it be used again to wrap a special present? Should it pets and installations. He writes texts and evokes stories. He thinks, develops be thrown away, kept , smoothed out or scrunched up? Do the poster’s robots, initiates games and situations, even the works of other artists. He deve- design, its folds, its format and its shape indicate those for another lops exhibitions and exhibition formats, and much more besides. present, one you would like to give to someone, or can it be used in some s an artist, and even that term saw its form evolve from its used in some other way. The- other way? A seems too constraining, Philip- initial concept to the wrap- re is, after all, no require- Philippe Parreno has one request. That pe Parreno is involved in all imagina- ping paper the reader will ment that this annual report whatever you do with this poster, that ble forms and formats occurring in now be holding, if he or she be published. Its publication you send him back a photo or a the world of design and culture. His has got to this text. is inspired by a sense of duty snapshot with a note. «We would work challenges the forms, rules, Artistic expression has be- to inform. kindly ask people to take pictures of demarcations and functions of cul- come packaging, in a play- High-quality print, a complex these forms of use. It could be a beau- ture in all its material guises. ful, yet also a questioning pattern, one which integrates tiful book or a web site, a set of colors The fl uid, the dissolving form, the way. Is it a mere accessory or the folds surrounding the on a surface wrapping objects, beco- other face of a well-known person. the beginning of something report into the composition ming volumes. Love, Philippe Parre- Monsters, spirits, reactions and trans- new in its own right? itself, in a way one can ex- no». formations. All these are central to his Philippe Parreno has printed pect from art, as art indeed BEATRIX RUF works. Objects are portrayed as one a poster. One in which this is. 59 colors, gold, a complex Curator of the Ringier Art Collection thing, and become something else. annual report is also wrap- printing process, a wrap- His project for this annual report also ped, as if to suggest that it be ping paper that makes the

54 | Annual Report 2012 Annual Report 2012 | 55 retrospective Just please don’t make it pleasing!

ompany annual reports are the cial journalists. And the ultimate despite their long gestation period, tists. They are always granted com- produced, readers may well derive Cmost necessary non-necessity irony, particularly for media enter- is something the Ringier Annual plete artistic freedom, and the use some pleasure from the breadth and imaginable. They report on the prises – where the deadline is a key Report manages to demonstrate they make of it is not always to spirit of these works.  past, while the company’s staff are element of company DNA – is that year in, year out. Based on an idea everyone’s taste. But that is just the shaping the present and getting they take ages to appear, after by Ringier’s art-loving publisher, point. If there is one thing that the ready for the future. They generally which they usually quickly disap- Michael Ringier, for the last 16 ye- Ringier Annual Report is not inten- contain large quantities of figures, pear into the archives. ars, the reports on the previous ded to be, it is pleasing. And yet, which are of interest only to ana- Yet that annual reports can also be year’s activities have been designed when they look at the “Ringier AG lysts and, presumably, a few finan- fun, worth reading and interesting, by a wide range of individual ar- collection “ that these reports have

Clegg & Guttmann, Sylvie Fleury, Christian P. Müller, Harald F. Müller, Liam Gillick, Aleksandra Mir, Christopher Williams, Matt Mullican, USA, 1997 Switzerland, 1998 USA/Switzerland, 1999 Germany, 2000 UK/USA, 2001 USA, 2002 USA, 2003 USA, 2004

Richard Prince, Richard Phillips, Fischli & Weiss, Josh Smith, John Baldessari, Kerstin Brätsch and Adele Röder, Maurizio Cattelan, USA, 2005 USA, 2006 Switzerland, 2007 USA, 2008 USA, 2009 Germany/USA 2010 Italy/USA, 2011

56 | Annual Report 2012 Annual Report 2012 | 57 epilog, Frank A. Meyer We are human when we are with other people he salon is fl ourishing. Take Ber- be with each other. They also want to In fact, the party failed even to make is their old-fashioned medium which the endless packages of data shoo- offi ces, and in newspapers, magazi- lin as an example. Whether at be able to enjoy a glass of wine while itself transparent, tearing itself apart provides the web of thought that ting across the internet at the speed nes and books. In human conversa- T The journalist «Lesekabinett», home, in magnifi cent Willhelmine- talking and listening, to look each in a vituperative wave of shit storms, holds our free society together. of light – which computer-addicted tion, and in the printed word. Frank A. Meyer around 1840, by era apartments, in bookshops or in other in the eye, to understand and lives in Berlin. Twitter intrigues and Facebook tira- kids and nerds confuse with the cos- L.Arnoto. theater foyers, people are assembling appreciate the body language of the des. What the disaff ected public saw And they carry out their work from mos – as nothing more than infi nite Oil on canvas, That is the elixir of democracy, the in droves. To engage in discussion – people they are talking to. was a group of people, mostly young, day to day, from week to week, stea- meteorite waste. 74x89cm luxury on which it depends. Having be it with philosophers, literati, ar- who were unable to work together dily and deliberately, at a leisurely, akg-images the time and the space to engage in tists, observers of contemporary life, We are human when we are with coherently, because they had hardly salutary pace, which is of course far It is among people that the fate of conversation and to read.  academics or politicians. In other people. ever engaged in real, physical poli- too slow for the permanently hyste- humanity is played out. Down here Germany’s capital city, anyone who tics, as it has always been practiced. rical world of the internet. It is on earth, where we get together – in has anything to say can be sure of a Of course, the virtual world is also newspaper journalists who unmask salons, cafés, lounges and newspaper platform and an audience. real. We never seem to tire of enthu- Their objective of replacing elite sing about how internet reality is knowledge with transparency did This happened once before, towards creating a new reality, one which will not succeed either. the end of Germany’s imperial age. eventually become the genuine rea- In late 19th century Germany, the lity in which we all live. After all, what is transparency? Is it a salon became a place of bourgeois click in a dialog box on a computer emancipation – a place of sparkling In Germany, a group of internet nerds screen? Is it taking a look around the wit and good conversation. have already made that transforma- world of Google? Making things tion. For it was in the virtual world transparent means making them Indeed, in the early part of the 20th that they created the Pirate Party, visible. But being visible also means century, in the heyday of the Weimar whose very name announces its in- being understandable, being tangib- Republic, Germany’s fi rst democra- tention of boarding traditional poli- le to the intellect and the senses. cy, the salon provided a forum for tics and taking it captive. As does its discussing contemporary develop- logo. When the pirates set sail, they Yet that requires combining the par- ments – at least until the rise of the did so under the skull and crossbo- ticles of knowledge the internet de- Nazis. And during the day, when the nes, a fl ag which has always menaced livers and complementing them with salons were at rest, discourse conti- its enemies with nothing others. It requires partial knowledge nued, in wine lodges, coff ee shops less than destruction. to be incorporated into the wealth of and newspaper offi ces. human experience. And it requires Nothing came of the all knowledge to confront fundamen- Is that all just history now? endeavor. While the tal ethical and moral values. laptop party had some The 21st century dawned with the success in provincial That is what education does. internet. Everything we experience, elections, it has now say or think is out there on Facebook, more or less gone to But where and how is education crea- Google, Twitter and Wikipedia. ground online. ted? The internet provides only its raw ingredients, whereas people who Yes, the internet is where all new Yet the transfor- work with their brains write books, knowledge is recorded. Man’s elect- mation it pro- give lectures and discuss things in ronically mediated memory, growing mised was salons. Above all, they produce by the second, can now only be mea- huge. The par- newspapers, periodicals and maga- sured in terabytes, units suffi ciently ty wanted to zines. Working on paper requires large to calibrate our state of know- achieve total people to think beforehand, after- ledge at this juncture. Of course, transparen- wards and then on from there. It re- now, a second later, that state of cy, with eve- quires debate and experiment, as- knowledge is no longer current. Oh, ry democra- sessment and evaluation. It is often and now it is up-to-date again. Nowa- tic process laborious, though it can achieve days, data is fed into the internet, on full dis- elegant perfection. classifi ed and then mothballed, all in play. Glea- the twinkling of an eye. ming, blin- Newspapers and magazines are sim- ding ply the printed embodiment of our And yet, Berlin’s salons are very totalitaria- democratic society. Journalists host much sought after, as they doubtless nism, illumi- these salons, but they also provide are in other cultural capitals. People nating every ideas. Sometimes they converse manifestly feel the need to meet and nook and brilliantly. They always enjoy telling talk with others – to seek intellectual cranny of a good story. They tell of the every- interaction. People want to talk to politics. day events which, be they obvious or each other, think with each other and profound, are always instructive. It

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