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Open to the World € 10 10 L Nº 122 122 Nº QUARTERLY PUBLICATION PUBLICATION QUARTERLY ALUMNI ESADE the of ASSOCIATION 2007 FALL L Internationalization Special Open to the world € 10 10 l Nº 122 122 Nº QUARTERLY PUBLICATION PUBLICATION QUARTERLY ALUMNI ESADE THE OF ASSOCIATION 2007 FALL l Isak Andic New portal ESADE Alumni Consultants Talks to Marcel Planellas www.esadealumni.net for Solidarity Initiative about Mango’s More connectedness Second cycle of the Alumni growth strategy for the Alumni network for Solidarity project EDITORIAL ESADE Alumni: a global network hings have changed a great deal since of alumni. The network of International ESADE fi rst began its activities 50 Chapters, publication of this magazine in T years ago. The world then was more English, and the new website are tools that local. Today globalization is a reality that facilitate adding value at the global level. affects all of us. At home and at work. Every ESADE Alumni already has 20 International business and organization is affected by the Chapters and Delegates in 8 countries, with globalization phenomenon. And each must growing levels of activity. All this is possible respond to this phenomenon in defi ning its thanks to the involvement of over 100 alumni strategy, its organization, and in assigning in different countries and a strong team resources. ESADE and ESADE Alumni as well. which leads and supports the project from Barcelona. These are the protagonists in this In the case of ESADE, the strategic story. We tell you about them in the dossier. commitment is to compete in the global arena. The development of partnerships with other universities and business For ESADE Alumni, schools has been under way for years, the internationalization including the PIM and CEMS networks. strategy is essential Programs and Teaching staff have been internationalized in order to address The new website, which will be operative a strong internationalization trend in shortly, will provide tools for relating and the student body. English has been for communication, giving a new boost to incorporated as the single offi cial language the global presence of ESADE Alumni. And it for many programs. And ESADE has evolved will mean a boost to connectedness and to in order to adapt to the challenges and adding value from the network. In this issue opportunities offered by a single European we give you a preview. educational market (known as the Bologna plan) and the growing demand for top Enjoy the magazine and send us quality education on the part of students your comments and suggestions. and businesses around the world. As always, I am at your disposal at [email protected] ESADE’s internationalization effort is producing good results. This is confi rmed annually by the most prestigious rankings and especially by the high quality students that enroll in ESADE each year. Alumni are especially proud that we have attained the ranking of best international business school, for the second consecutive year, from The Wall Street Journal, according to their survey of more than 4000 businesses around the world. The internationalization of ESADE changes the profi le of our alumni as a body. Today there are nearly 35,000 alumni and we are present in 95 countries. For ESADE Alumni, the internationalization GERMÁN CASTEJÓN (LIC&MBA 81) strategy is essential. In fact, we defi ne PRESIDENT OF ESADE ALUMNI ESADE Alumni as the great global network [email protected] 5 summary ESADE Alumni Publications Av. Pedralbes, 60-62 08034 Barcelona Tel. +34 934 952 063 www.esadealumni.net BUSINESS CASES 38 Editorial 5 CSR not only for the big companies EXECUTIVE BOARD Germán Castejón, President UPDATE 48 Pedro Navarro, Vice-president Networking Executive education Patricia Estany, Vice-president MBA Juan Ramírez, ESADE ALUMNI INTERNATIONAL 8 Vice-president and Treasurer Executive Language Center Sebastià Sastre, Secretary REGIONAL CLUBS 10 Matins ESADE Antonio Delgado, Refresher programs General Deputy Chairman FUNCTIONAL Forums and other activities Members: Ignacio Arbués, AND SECTORAL CLUBS 14 Xavier Argenté, Manuel Brufau, Current club happenings PROFESSIONAL Cristina Domingo, Cecilia Nan New Automobile Club DEVELOPMENT 58 Yeh Chang, Marcel Planellas, Activities “Networking in action” Workshop Carles Torrecilla, Diego Torres and Xavier Viver FROM ESADE ALUMNI 20 LEGAL AREA 68 ESADE Alumni Director: New portal www.esadealumni.net On universities, patronage and tax laws Xavier Sanchez Deutsche Bank donates 7,660 euros Magazine Director: to the ESADE Alumni scholarship fund Colin McElwee Collaboration agreement with alumni from ICI ESADE Editorial coordinator: E50 62 Patricia Sotelo ALUMNI FOR SOLIDARITY 22 Design and production 2nd cycle of the Consultants for Solidarity Initiative MEET THE FACULTY 70 BPMO Edigrup Getting to know… C/ Caballero, 79, 7ª planta IN THE NEWS 82 Joan Massons and Teresa Duplá 08014 Barcelona Professional update from alumni Tel. +34 933 637 840 Class reunions www.grupobpmo.com ESADE TODAY 74 Activities News Coordination: Anna Aumatell MEMBERS ONLY 96 Art Direction: Exclusive fi nancial benefi ts Paula Mastrángelo Features Graphic Design: for members Juan Carlos Moreno OPINION 46 Leave taxes alone! Language advising: ALUMNI ENTREPRENEURS 42 Raúl Pelegrín Goa Internet Services (Migoa) By Luis de Sebastián Production: Cristina Prats THE TALE 98 Photography: Like Father by Carlota Prats Update and English Translation: Fernando Trías de Bes Nancy Clarneau knowledge Advertising: DEBATE 28 Dossier Manel Carruesco India or China: Tel. +34 933 637 840 Internationalization: 30 Who will be the Asian leader of the future? Open to the world Legal deposit: B-6077/ 90 TALKING TO 24 Distribution by Isak Andic talks to Marcel Planellas Spanish: 14,938 About Mango’s growth strategy Catalan: 15,145 English: 198 INDEX Listing of Alumni included in this journal Xavi Admetlla Edik 92 82 José Antonio González MBA 90 8 Enric Noguer Lic&MBA 93 10 Muhammada Al-Sadek MBA 07 35 Alfred Gratzer Global Antonio Núñez López Lic&MBA 94 62 Juan Álvarez de Lara PMD 07 86 eManagment 02 8 Thiago Oliveira MBA 06 35 Jordi Angenté Lic&MBA 83 63 César Groce MBA 03 35 Antoni Olivella Lic&MBA 75 82 Ignacio Anglada MBA 05 35 Cecilia Guzmán PDE 35 Domingo Olmos EMBA 06 86 Albert Armengol MBA 03 42 David Hatch MBA 04 35 Álvaro Ortega Lic&MBA 92 82 Ramon Aspa MBA 97 52 Manuel Herrera MBA 03 8, 35 Martí Pachamé EMBA 03 84 Jens Backlund Máster Chile 03, 86 David Hidalgo MBA 2000 35 Sanae Parra MBA 05 50,62 Ari Baetiong MBA 04 35 Stefan Hoerster MBA 03 35 Xavier Picanyol Lic&MDE 05 35 Antoni Ballabriga MBA 91 82 Bertil Huger Lic&MDE 97 35 Oriol Pinya Lic&MBA 62 Enrique Berenguer Dir. Y Gestión Sílvia Ibáñez Lic&MBA 91 11 Marina Planas MBA 02 15 en Mk 86, 10 Sofi e Janssen Máster Marcel Planelles PMD 87 21,25 Joseph M. Buades MBA 00 35 Derecho Int. 05 35 Blanca Pons Lic&MDE 00 84 José Alejandro Dcho.Comp, proa.ind. Victor L. Programa en Derecho Jordi Porta MBA 99 8 Bermúdez y dcho. Autor 05 9 Jaramillo Gallo del Comercio 04 35 Enric Prat EMBA 04 8 Oriol Blasco MBA 04 42 Samjah de Jongh MBA 99 8 Joan Prat Dir. Servicios Conrad Blanch MBA 82 35 Natalie Julián Lic&MBA 04 8 Integrales 95 35 Emilio Calabuig PMD 01 84 Fernando Junio Lic&MDE 03 35 Carlos Precali Lic&MBA 93 35 José M Cánovas Jorge Kawaguchi PDE 04 35 Isabel Rallo Lic&MBA 90 21 del Castillo MBA 99 83 Tobias Kosten MBA 04 35 Ferran Ramón-Cortés CE&MBA 87 62 Manuel del Jerome Lacombe MBA 04 35 Xavier Roca Lic&MBA 98 11 Carpio Tamayo MBA 88 35 Manuel Lafora Lic&MBA 93 83 Alberto de Rosa MBA 87 82 Alfonso Carrasco MBA 01 9 Gadi Lahav MBA 05 35 Bruno Saguer EMBA 05 86 Roberto De Stefano PDE 04 35 Antonio Lamora Asesoría Gestión María Sala Lic&MBA 97 35 Luis Miguel Carrasco Dir. Econ-Finan. 06, 86 Tributaria 00 11 Bruno Sampaio MBA 99 35 Ignasi Carreras SEP 06 12, 23 Óscar Larrain Máster Com. Int. 90 35 Damir Sancevic Program of Management Xavier Castañar Lic&MBA 92 8, 35 Jean Latière MBA 05 8 Development 94 35 Germán Castejón Lic&MBA 81 5, 21, 23 Olivier Lefevre MBA 03 8, 35 Eduardo Sanchez Lic&MBA 97 12 Rafael Castelltort MBA 05 86 Carlos López Master Direc. Xavier Sanchez Lic&MBA 97 12, 21, 35 Gustavo Chicarino MBA 95 35 Operaciones 05 11 Carolin Saktreger Lic&MDE 04 35 Virginia Cirera Lic&MDe 05 23 Miriam Cloquell MBA 99 35 Iñigo López MBA 96 8 Josep Santacreu PDM 89 23 Fiorella Coello Dir. y Gestión Lluís López PMD 03 86 Marlene Shara Lic&MDE 04 35 Marketing 06 86 Silvia Luperdi Bustos MBA 02 35 Kristof Schiepers MBA 04 35 Ángel Conde MBA 97 9 Blair Maclaren MBA 07 50 Montserrat Serrano Prim Lic&MBA 01 Juan Cortina EMBA 04 29 Nicolas Maigne MBA 05 35 Carlos Sicurello Máster en dirección de László Csóka CEMS 05 8 Sonia Manasanch Lic&MBA 95 83 empresas-ICDA 01 35 Nicole Curti MBA 05 35,50 Cristophe Marquet Mást. Com. Int. 91 82 Fernando Sinesio Lic&MBA 93 82 Vitor Duarte MBA 04 35 Claudio Martínez MBA 99 35 Mahias Slabbinck Máster Com. Int. 92 35 Xavier Esquerda MBA 99 84 Frank Martínez EMBA 03 84 Joaquima Sol Lic&MDE 80 35 Iván Fernando Cuellar MBA 05 9 Jaume Maspons LIK&MDE 07 8 Juan M. Soler Pujol Lic&MBA 68 65 Joseph Fabra MBA 94 8 Joan Massallé MDMC 05 15 Ferran Soriano Lic&MBA 90 50 Fernando Fernández Lic&MDE 99 35 Eugenio Mealli MBA 99 84 Sandor Spakovsky MBA 06 9 Javier Fernández Núñez Máster Dir. Mark. 02 35 Juan Francisco Mejía PMD 91 35 Melissa Spencer MBA 99 35 Iván Fernando MBA 04 35 Isabel Menéndez EDIEF 07 21 José Luís Suárez EMBA 04 8 Lluís Flaquer Lic&MBA 90 8, 82 Javier Mérida Lic&MBA 90 8 Santiago Tintoré Lic&MDE 88 35 Jorge Flores MBA 06 35 Isabel Mestres LIK&MDE 04 8 Fernando Trías de Bes Lic&MBA 90 98 Marta Foros MBA 03 84 Sergi Monros Lic&MBA 97 9, 35 José Mª Tomás Ucedo Lic&MBE 80 35 Frederic Fournier MBA 01 35 Jorge Monzani M.
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