THE lOc KMA GUIDE Vol. 1 NOVEMBER, 1944 No. 6
AN AFTERNOON AT THE MAYS'
Left to right, Eleanor Jean, Mrs. May, Betty Jane, and Francis.
(See Page 3)
"The Magazine About Your Favorites on Your Favorite Station"
www.americanradiohistory.com 2 THE KMA GUIDE The KMA Guide NOVEMBER, 1944
Vol. 1 No. 6 CONTENTS An Afternoon at the Mays Front Cover From Our Mail Bag 2 A Chat With Earl May 3 The Harts 4 Little Sandra 4 "Heard" and "Unheard" 5 Sergeant Giest 6 Buddy and Dawn 6 Little Joe 7 From Our Mail Bag Jimmy Morgan 7 KMA Daily Programs 8 and 9 Pollock, Missouri On the KMA Party Line 10 My husband came in with the KMA Tips for Farmers 11 GUIDE at noon and I had to read it be- Program Personals 12 fore I ate my dinner. This issue was What's Worrying You? 13 better than any of the rest. Thanks a Kitchen Klatter 14 million. The Buyer's Guide 15 Mrs. Cora M. Leeper Picture of Buddy and Dawn Back Cover
Tecumseh, Nebraska The KMA Guide is published the first of Today I received the latest issue of the each month by the Tom Thumb Publishing KMA GUIDE and I'd like to say it is the Co., 205 North Elm St., Shenandoah, best little magazine put out. Iowa. Owen Saddler, editor; Doris Murphy, Mary Lou Armknecht feature editor. Subscription price $1 per year (12 issues) in the United States; Dawn, Missouri foreign countries, $1.50 per year. Allow The KMA GUIDE is a wonderful little two weeks' notice for change of address. magazine and I love every page of it. Advertising rates on request. I enjoy the "Heard" and "Unheard" page and like the "KMA Party Line" article very Omaha, Nebraska much. It's grand to hear so much about Well, I thought it was my turn to write all those we listen to on the air every day. you a letter thanking you for a wonder- Irene Davies ful station magazine. I truly enjoy every issue. I read them all about five times. Republic, Kansas Violet Theisen We received our KMA GUIDE today and 507 North 23 St. was delighted to see all the pictures and Brownsville, Tenn. to get the interesting news out of it. The KMA GUIDE is certainly a dandy Mr. & Mrs. David Cory little book. In fact it is a big little book Gibbon, Nebraska and we do not want to ever be without it. Received another interesting fact-filled Mr. & Mrs. R. V. Macon issue of the KMA GUIDE. Your descrip- tions are so vivid I would know the KMA Rolfe, Iowa personnel on sight. The pictures are ex- I am so very pleased with the KMA cellent and the stories entertaining. Wish GUIDE. I've received it from the very the GUIDE came more often. first issue and the latest issue is always Bruce Randall the best. I only wish it was weekly or Route 3 daily. Helen Peers
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that language after having spent 10 A Chat months in Lima, Peru, and the last 15 With Earl May months in Mexico City, with my son. Mrs. May, of course, is well known to On the front cover you see, from left many of you. She used to sing a lot for to right, Eleanor Jean, my daughter -in- you in the old days. She is a very good law; Mrs. May; Betty Jane, my grand- business woman and was a great help to daughter, and Francis, my daughter. This me in the early days of our business. is only the second time since the war Sometimes, when things were a little that all the girls in my family have been rough back then, her encouragement together. The picture was taken in Octo- meant more to me than words can tell. ber, when we had a little Thanksgiving Now that our children are grown, she has celebration. We knew we couldn't be to- become an active club worker. She is gether on November 23, so we moved our very busy speaking before study groups, Thanksgiving up one month. You have to and is a Past Worthy Grand Matron of take life as you find it these days. the Iowa Eastern Star. She is also on the If your letters mean anything -and I executive board of the Eastern Star Home know they do -I am sure you would like in Boone, Iowa. to hear a little something about each of Little Betty Jane is as active and mis- them. Eleanor Jean, was married to my chievous as most 4- year -old girls are. Her son. Edward, in June, 1942. She was the dog's name is "Black Out ", a black cocker daughter of Mr. & Mrs. Harry Petty, of Red which she got in Memphis, when her dad- Oak, Iowa. Her mother died when she dy was stationed there. was a baby, and she was reared by her My daughter Francis and J. D. Rankin, aunt and uncle, Mr. & Mrs. Charles Miller. Jr., of Tarkio, Missouri, were married 51/2 After graduating from Lindenwood, she at- years ago. He was proving himself a tended the Univ. of Nebraska where she capable young businessman when the met Edward. war interrupted his career in late 1942. She and Edward now live in Mexico He is a Lt. J.G. in the navy and is now City, Mexico, where he is a Junior Agri- stationed at Chicago as a Supply Officer. cultural Economist in the U. S. Agricultural After high school, Francis attended Foreign Service. She studied Spanish in National Park Academy, Washington, college, and is now rather versatile in (Continued on page 9)
www.americanradiohistory.com 4 THE KMA GUIDE The Harts Little Sandra
Out on the range he's a trick rider -but Here is Sandra Maxine Hayes, our in the kitchen he's a slick dishwasher. newest KMA baby, in her first picture with To prove it, just look at Dick Hart helping her mother and daddy, Mr. and Mrs. War- his bride, Mary Ellan, spruce up their ren Hayes. Warren is one of our 'un- kitchenette after a good meal. heard" engineers, you know. When his 71/2 Mary Ellan has had a lot of homemak- pound daughter was born Sept. 5, Little ing experience in her short 18 years, for Joe decided to help Warren name the new in her home at Shreveport, La., she cooked baby. So he asked you radio friends for for a family of 6. This winsome, brown - suggestions. In came lots of nice letters eyed brunette came north to marry her and Mrs. Lucy Major of Rt. 1, Sidney, Ia., schoolboy sweetheart June 19, with the sent in the name finally chosen by the Shenandoah Baptist minister officiating. proud parents. It was SANDRA, and as Yes, she and Dick have known each other a middle name they selected Maxine, the since grade school. She weighs 107, is name of the mother. When Mrs. Major 5 ft. 31/2, and her brown hair is shoulder - heard she had won, she was so happy length. Hot biscuits are her specialty and she immediately sent the baby a beauti- she can turn out Southern Fried chicken ful white dress trimmed in pink ribbons to brown perfection. Her hobby is draw- and a baby book. The baby has dark ing and oil painting and she has some blue eyes, brown hair, and was 18 inches excellent work to her credit. (Shall we long when she arrived. She has already publish one of her pictures some time ?) visited our studios and we think she's She makes the designs for all Dick's cow- a honey. Don't you? boy boots and the factory makes them up on special order. She could eat oatmeal cookies anytime, which is why her friends Paul Oliver smashed his son's kiddie call her "Cookie ". She hopes you'll be car while driving out of the garage. one of Dick's fans for a long time to come. Frank Field broke his glasses when try- ing to show Editor Saddler how Buddy's horse flipped its ears up and down while Jim Raines weighs 220 pounds. having its picture taken. Zeke Williams has a new custom -made Steve Wooden has a collection of be- cow boy suit in two shades of green. tween 500 and 600 photographs. Dick Hart likes banana pie and banana Norman Paulson's favorite pastime is cake. talking politics. Morrie Jones' bride likes to crochet, em- broider and sew. The Miller Sisters usually dress alike.
www.americanradiohistory.com NOVEMBER, 1944
"Heard" We here present "Unheard" important KMA per- "An old head on young sonalities each Everytime you hear our month -one that is shoulders" ... this is the "heard" on the air announcers say, "The So way we think of Jim Ken- and one that is "un- and So Company presents drick ... our tall, smiling heard". This feature Jess and Jane ", or some- is in answer to many young announcer. Although of your requests. We thing like that, you know Jim is only 20, he is calm, are glad you like it. that the program is spon- steady, and has an inspir- sored -that is, an adver- ing personality. Singing and playing a tiser is paying for the fine entertainment guitar on a radio station when only 9 you're getting. And when you hear such started Jim's radio career. programs, you can rest assured that one Jim was born near Sioux City, Ia., of our salesmen has been successful in moving to New Canton, Ill., with his par- his work. If it weren't for our salesmen, ents and brother, Richard, when only 8 we wouldn't have advertisers, and that months old. He is 6 ft. 1; weighs 140; has means we couldn't bring you the many brown hair, green eyes, and wears fine programs we do every day. This glasses. He won month we're telling both local and dis- you about A. W. trict honors for the Ramsey. New Canton high Al was born in school, and was a Balington, W. Va., finalist in the Illi- April 27, 1902, and nois State Speech has 3 brothers. He contest. Though he lived on a farm un- didn't win the state til he was 16, when contest, he k e p t he entered the Univ. right on studying of West Virginia. He speech and prac- claims he can still ticing with the en- plow as straight a couragement of his furrow as any farm- mother. He became er in Iowa! After so good that a ra- graduation he did dio station hired Jim Kendrick Al Ramsey construction work him immediately on graduation. He has with some steel companies around Pitts- been out of school only a little over a burg. Then in 1931 he started selling ad- year, but he has already gone far in the vertising for the Bell Telephone Company announcing field, and is as much at ease and called on the manager of WWVA, before the microphone as he is before one Wheeling, W. Va. He sold the ad all of Mom's good home -made pies. right but ended up working for the radio Reading and music are his hobbies. His station. Later he was hired as manager taste in clothes runs to browns and tans of WMMN, Fairmount. He left to become set off by bright colored ties! Baseball a salesman at WMBD, Peoria, Ill. He and basketball are his favorite sports and then was hired as sales manager at fried chicken and all kinds of salads are WROK, Rockford. After that he free- his favorite foods. lanced for 5 years selling advertising on 20 stations in Illinois, Wisconsin and Iowa. He came to KMA in 1937 Frank Field's favorite form of recreation as a salesman and has been here ever is bowling. since. He married the former Jane Jami- son in 1930. He is 5 ft. 11, weighs 180, The KMA office girls had a weiner roast recently. (Continued on page 15)
www.americanradiohistory.com 6 THE KMA GUIDE
Sergeant Geist Buddy and Dawn Our back cover this month is devoted to Remember F a y I o n a farewell picture of Buddy Starcher and Geist, our KMA Musi- Dawn, his beautiful riding horse. This cal Director, who used souvenir photograph was taken only a to bring you such few days before Buddy left on a leave of beautiful organ and absence for El Paso, Texas, because of piano music? Faylon his health. was on our staff for 8 Dawn is comfortably located in his years when he joined stable at the Shenandoah Fairgrounds. A the service on May 19, 1942. He left for beautiful dark sorrell, he is half Arabian England last June and arrived in France and half American Saddle. He weighs in September. 1060 lbs., is 5 years old, and is 15 hands He's attached to the headquarters of 1 inch high. As you know (Sept. KMA the 9th U. S. Army and works with Chap- GUIDE, p. 4), he dunks his hay, and used lain Bradley. On Sept. 20 he drove the to search Buddy's pockets for carrots. on a 400 -mile inspection trip in chaplain Buddy bought Dawn last January after his They left at noon and returned a jeep. other horse, Chief Highland, was burned after supper the next day. "The highways to death with 18 other horses in a Topeka, crowded with old women and men, were Kans., stable fire. young people and little children, trudging Dawn is very gentle -is even friendly way back to their homes their weary with cats and dogs. His trainer says that was left of them!) ", he writes. "In (what whenever Dawn heard Buddy singing over through the towns," he says, "I driving the radio he would stop eating and walk had to follow in the path of the bulldozer. up to the radio and listen. When you In some of the smaller villages there was ask Dawn if he likes the girls, he shakes hardly a thing left standing." his head "yes "; he shakes a "no" if you In letter he says: "Tomorrow is another ask him about boys. How's that girls? hold our religious services Sunday. We Dawn can shake hands, count, "lie down in the open areas of both Rear and out and play dead," kiss you, kneel down for Forward Echelons. Last Sunday I played you to get on or off, hold one end of a in echelons. Our little Field Organs both rope while you skip it, and hold the bridle swell and do the job right. We have are or halter for you. He always followed will set up an some flowers picked and Buddy as loyally as a pet dog. But, until more real. The Altar to make the service Buddy returns, they both say, "So long is light the bad thing that we can't now!" candles -the wind blows them out." If you'd like to write Faylon a little note sometime, you can reach him as follows: LITTLE JOE -Continued Sgt. Faylon W. Geist, 37195337 -Chap. ers, and at 1 P.M. with the Salt Creek Sec., Hq. Det. 9th U. S. Army, A.P.O. No. Boys. Tune in and hear him anytime you 339, c/o P.M. New York, N. Y. He may want to chase the blues away. be too busy to answer but he'd certainly be glad to hear from you. JIMMY MORGAN- Continued .. love his singing. His hobbies are hunting and fishing, but his favorite food is coun- try ham and eggs. "You can't beat it," Jimmy says.
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Our "Page of Honor"
L'ä!
LITTLE JOE JIMMY MORGAN
If your radio lets out a wild Welcome back, Jimmy! We're war whoop someday, don't be all glad to have you with us too surprised, for "Little Joe" again. Parish is part Cherokee. From As most of you know Jimmy his Indian parents he gets his was at the Naval Ordnance plant, straight, black, shiny hair, brown Indianapolis, for the past year eyes, and high cheek bones. He and a half. He worked 10 hours was even married by an Indian a night helping produce the in the St. Louis City Hall and collecting famous Norden bombsight. Still, he didn't Indian relics is his hobby. give up radio entirely for he worked part - Near the Osage River in Mo., Little Joe time during the day at an Indianapo115 was born in a one -room log cabin and is station. the youngest of 4 children. When Joe When the plant could finally release was 7, his folks moved to Kansas City some of their employees, Jimmy took his where they lived for 7 years. They then turn and headed straight for Iowa and moved to Camdenton, Mo., to the Parish KMA. Have you been hearing him every place where his grandparents had home- weekday morning at 6:05? If not, you'd steaded and where Joe's folks still live. better tune in and learn how sweet those After Joe finished high school he thought mountain and western songs can sound. he wanted to be a coach. But he left the Some of his English ballads are over 400 Warrensburg, Mo., State Teachers College years old. to play the mandolin, guitar, and harmon- Jimmy is 5 ft. 9, weighs about 200, has ica over the radio. Three years ago he dark hair, grey eyes, and a soft, southern married Virginia Smith of Springfield, Ill., drawl. He was born in the Kentucky hills and they are now the parents of 2 daugh- near the old Green River. He took to the ters, Shirley Jean, 20 months and Betty guitar as naturally as to swimming, fish- Joe, 9 months. ing, and hunting. A husky lad, he was Joe was 25 Nov. 12, and says he doesn't a good boxer, and fought 9 professional like sweets of any kind. Vegetables are bouts. But Jimmy preferred music as a his favorite foods and his favorte times on career, and managed to get a job on a the air are 11 A.M. with the Stump Us radio station. Since that time most of you gang and 12:30 P.M. with the Utah Rang - have come to know him, respect him, and (Continued on page 6) (Continued on page 6)
www.americanradiohistory.com 8 THE KMA GUIDE KMA DAILY PROGRAMS t444ï FOR NOVEMBER, 1944 960 ON YOUR DIAL DAILY DAYTIME PROGRAMS 9:00 p.m.- Raymond Gram Swing 9:15 p.m. -Ted Malone MONDAY THROUGH FRIDAY 9:30 p.m. -Heidt Time for Hires 5:30 a.m. -Dick Hart 10:00 p.m. -Ralph Childs, News 6:00 a.m. -News 10:15 p.m. to Midnight- Famous Orchestras 6:05 a.m.- Jimmie Morgan and News 6:30 a.m.- Morning Worship TUESDAY NIGHT 7:00 a.m. -News 7:15 a.m. -Frank Field 6:00 p.m.- Fulton Lewis, Jr. 7:30 a.m. -Back to the Bible 6:15 p.m. -Good Will Trio 8:00 a.m.- Morning Headlines 6:30 p.m. -Earl May, News 8:15 a.m.- -Haden Family 7:00 p.m. -Watch the World Go By 8:30 a.m.- Breakfast Club 7:15 p.m. -Lum 'n Abner 9:00 a.m.- Homemaker's Visit 7:30 p.m. -Alan Young Fields 9:30 a.m. -Dick & Morrie 8:00 p.m.- Gracie 9:45 a.m. (Mon.) -One Woman's Opinion 8:30 p.m.- Spotlight Bands 9:45 a.m. (Except Mon.)- Listening Post 8:55 p.m. -Sport Headlines 10:00 a.m.- Breakfast at Sardi's 9:00 p.m.- Confidentially Yours 10:30 a.m. -Gil Martyn 9.15 p.m. -Geo. Hicks Yourself Go 10:45 a.m. -Jack Berch & His Boys 9:30 p.m. -Let 11:00 a.m. -Stump Us 10:00 p.m. -Ralph Childs, News 11:15 a.m. -Frank Field 10:15 p.m. to Midnight- Famous Orchestras 11:30 a.m. -Glamour Manor and News 12:00 noon -Earl May -News WEDNESDAY NIGHT 12:30 p.m. -Utah Rangers 6:00 p.m.- Fulton Lewis, Jr. 12:45 p.m.-Market Reports 6:15 p.m. -Good Will Trio 1:00 p.m. -Joe & Ish 6:30 p.m. -Earl May, News 1:15 p.m. -Rev. Edythe Stirlen 7:00 p.m. -Watch the World Go By 1:30 p.m.- Kitchen Klatter 7:15 p.m. -Lum 'n Abner 2:00 p.m.- Morton Downey 7:30 p.m.- Rambling Cowboys 2:15 p.m.- Hollywood Startime 8:00 p.m.-Dunninger 2:30 p.m. -Steve Wooden 8:30 p.m.- Spotlight Bands ,2:45 p.m.- Miller Sisters 8:55 p.m. -Sport Headlines 3:00 p.m. -Gully Jumpers 9:00 p.m.- Raymond Gram Swing 9 3:30 p.m. -Time Views the News 9:15 p.m. -Ted Malone 3:45 p.m. -Lina Ferguson 9:30 p.m.-- Scramby Amby 4:00 p.m-Uncle Zeke 10:00 p.m. -Ralph Childs, News 4:15 p.m.- Miller Sisters 10:15 p.m. to Midnight -Famous Orchestras 4:30 p.m. -Joan and Zeke and News 4:45 p.m. Harrigan -Hop THURSDAY NIGHT 5:00 p.m. -Terry and the Pirates 5:15 p.m. -News 6:00 p.m.- Fulton Lewis, Jr. 5:30 p.m. -Jack Armstrong 6:15 a.m. -Good Will Trio 5:45 p.m.- Captain Midnight 6:30 p.m. -Earl May, News 7:00 p.m. -Watch the World Go By MONDAY NIGHT 7:15 p.m. -Lum 'n Abner 6:00 p.m.- Fulton Lewis, Jr. 7:30 p.m. -Am. Town Meeting 6:15 p.m. -Good Will Trio 8:30 p.m.- Spotlight Bands 6:30 p.m. -Earl May, News 8:55 p.m. -Sport Headlines 7:00 p.m. -Watch the World Go By 9:00 p.m.- Confidentially Yours 7:15 p.m. -Lum 'n Abner 9:15 p.m. -Geo. Hicks 7:30 p.m. -Blind Date 9:30 p.m. -The March of Time 8:00 p.m.- Counterspy 10:00 p.m. -Ralph Childs, News 8:30 p.m.- Spotlight Bands 10:15 p.m. to Midnight- Famous Orchestras 8:55 p.m. -Sport Headlines and News
YOUR BLUE NETWORK STATION I,
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FRIDAY NIGHT SUNDAY PROGRAMS 7:00 a.m. -News Summary 6:00 p.m.- Fulton Lewis, Jr. 7:30 a.m.- Morning Worship 6:15 p.m. -Good Will Trio 8:00 a.m. -Young People's Church 6:30 p.m. -Earl May, News 8:30 a.m. -Your Worship Hour 7:00 p.m. -Watch the World Go By 9:00 a.m. -New World Coming 7:15 p.m.- Parker Family 9:15 a.m.- Sunday School Lesson 7:30 p.m.- Famous Jury Trials 9:30 a.m. -Iowa Speaks 8:00 p.m.- Freedom of Opportunity 9:45 a.m. -Newstime 8:30 p.m.- Spotlight Bands 10:00 a.m. -Call of the Cross 8:55 p.m. -Sport Headlines 10:30 a.m. -Voice of Prophecy 9:00 p.m. -Earl Godwin 11:00 a.m.- Pilgrim Hour 9:15 p.m. -Ted Malone 11:30 a.m.- Lutheran Hour 9:30 p.m. -Ed Wynn 12:00 noon -News 10:00 p.m. -Ralph Childs, News 12:15 p.m.- George Hicks 10:15 p.m. to Midnight -Famous Orchestras 12:30 p.m. -Sammy Kaye's Band and News 12:55 p.m.- Leland Stowe 1:00 p.m. -Uncle Zeke 1:15 p.m. -Jim & Bob SATURDAY PROGRAMS 1:45 p.m.- Goodwill Trio 5:30 a.m. -Dick Hart 2:00 p.m.- Charlotte Greenwood a.m. 2:30 p.m. -Ethel Barrymore 6:00 -News Dough 6:05 Jimmie Morgan 3:00 p.m. -Darts for a.m.- of Song 6:30 a.m.- Morning Worship 3:30 p.m. -World a.m. 4:00 p.m. -Mary Small Revue 7:00 -News Copy 7:15 a.m. -Frank Field 4:30 p.m. -Hot McConnell 5:00 p.m.-Philco Hour 7:30 p.m. -Ed Pearson 8:00 Morning Headlines 6:00 p.m. -Drew a.m.- 6:15 Monday Morning Headlines 8:15 a.m. -Haden Family p.m.- 6:30 Kids 8:30 a.m.- Breakfast Club p.m. -Quiz Homemaker's Visit 7:00 p.m.- Greenfield Village Chapel 9:00 a.m.- Dorothy Thompson 9:30 a.m.- What's Cookin'? 7-15 p.m.- 7:30 p.m. E. Brown 10:00 a.m.- Chatham Shopper -Joe March! 8:00 p.m.- Walter Winchell 10:15 a.m. -Forward Time Adventures of Omar 8:15 p.m.- Hollywood Mystery 10:30 a.m.- 8:45 p.m.-Jimmie Fidler 11:00 a.m. -Kid's Bible Club and Home Hour 9:00 p.m. -Life of Riley 11:30 a.m. -Farm 9:30 Revival Hour 12:00 noon -Earl May, News p.m.- Farm 10:30 p.m. to Midnight-Famous Orchestras 12:15 p.m. -Man on the and News 12:45 p.m.- Farmer's Forum 1:00 p.m. -Joe & Ish EARL MAY- Continued 1:15 p.m. -Rev. Edythe Stirlen D. C., and then Northwestern University. Kitchen Klatter 1:30 p.m.- She left Shenandoah for Memphis in 1943, 2:00 p.m.- Fannie Hurst 2:30 p.m. -Steve Wooden later moved to New York, and is now in 2:45 o.m.- Miller Sisters Chicago because she is determined that 3:00 p.m. -Gully Jumpers she and Betty Jane should be with J. D. 3:30 p.m. -Steve Wooden as long as he is in this country. She has 3:45 p.m. -Lina Ferguson but 4:00 p.m. -Uncle Zeke always been active in study groups 4:15 p.m.- Miller Sisters now finds that taking care of Betty Jane 4:30 p.m. -Zeke and Joan in a Chicago apartment is more than a 4:45 p.m. -Hello Sweetheart full -time job. 5:00 p.m. -Back to the Bible The picture of "my girls", as I call them, 5.30 p.m.- Soldiers with Wings 6:00 p.m. -Fred Waring was taken in our living room. The big 6:30 p.m. -Meet Your Navy mirror was given us by my friendly help- 7:00 p m. -Early American Dance Music ers at the radio station and the May Seed 7:30 p.m.- Boston Symphony figurines are from Gaudalajara, Bands Co. The 8:30 p.m-Spotlight were made by the natives 8:55 p.m. -Sport Headlines Mexco, and 9:00 p.m. -- Musical Autographs there. The unusual lamps are hurricane 9:30 p.m. -The Man Called "X" lamps, the gift of Mr. & Mrs. E. S. Welch. 10:00 p.m. -Ralph Childs, News Mr. Welch is Mrs. May's father and he is 10:15 p.m. to Midnight- Famous Orchestras and News president of Mount Arbor Nurseries.
www.americanradiohistory.com IO THE KMA GUIDE On the KMA Party Line With DORIS MURPHY
Since I get a chance to see many of the letters you folks write to your friends here at KMA, I sort of feel like a listener on a party line. That's how I manage to find out what you're interested in. That's why, too, I've written this page es- pecially for you. Anytime you have a question about someone at KMA, just let me know. I'll be glad to answer it for you. Every- thing on this page is in answer to somebody's question. What's yours! Doris "Listens In" completely lost his yodel. To answer many of your requests, he decided to try Dan Cupid is busy again! This time it's it again and found he could do it! Listen pretty VIRGINIA LEE WILLIAMS, daughter in and hear him! of Zeke and Joan. Already Virginia Lee Girls! Our new control operator has is making plans for the future. She met beautiful, black, curly hair! His name, him while out roller skating and he is JOHN CONNELL, his home, Imogene, Iowa. tall, dark, handsome, and 20 years old. He's single, is 23, and served 11/2 years in His name? Oh ... I can't tell that yet ... Army Anti -Air Craft. After his discharge but he's a nice farm boy. Virginia Lee in 1943, he helped his father, Joe Connell, has another year in high school, so we'll farm and is now helping us. have to wait for more details later. STEVIE, 4- year -old -son of RALPH CHILDS, JEANE GAW, author of Program Person- is a full -fledged boy now! He's tried als recently traveled a distance to "Meet about everything! He just went on his first her Navy." Now we're all wondering Weiner roast ... fell into the fish pool in "What's Cookin ?" Shall we make her tell? the KMA flower garden ... and cut out a Have you heard KMA's loveable new great big hunk of his hair, right in the singing team, little JO LENE MILLER and front. And who wonders why mothers PATSY RAINES? It's sweet to hear them sometimes turn grey? singing "Jesus Loves Me," and "The Singing wasn't the only accomplishment Farmer in the Dell" and other children's of JOAN WILLIAMS of the GOODWILL favorites. Tune in Jim and Bob's program TRIO this summer. She learned to can, next Sunday from 1:15-1:45 and you will and put up 125 pints of fruits and vege- hear a duet by these two baby blonde tables. How's that for just starting out? beauties. Jo Lene is 3 and Patsy 5. If JIM and BOB RAINES had a squirrel - you like them, maybe we'll publish a supper party the other night. Jim shot picture of them later! the squirrels that morning, "Dad" skinned STEVE WOODEN, one of KMA's recent them, and Dorothy, Jim's wife, cooked bridegrooms, has a talent we knew noth- them. Ask Jim Kendrick if you want to ing about! He is making his bride, Kath- know how good they were. leen, a beautiful bookcase. Steve took 4 Mrs. INA BURDICK, one of our KMA years of manual training at the Hardin, office girls, is proud of the newspaper Mo., high school. notices she received recently. Her son, J. DICK HART is certainly smiling since he C. Burdick, who is in France, recently sent discovered he can yodel again! Several his mother a German parachute. The years ago he had a "strep" throat and (Continued on page 15)
www.americanradiohistory.com NOVEMBER, 1944 li
Tips for Farmers By FRANK FIELD Talk about your "tempest in a teapot!" Doris certainly got you on my side in a hurry when she told you why my picture wasn't on this page last month. Some of you ladies had written me how disappoint- ed you were in my looks. But, thanks to Doris, hundreds of you came to my de- fense. Here are some of your comments: Diller, Nebraska. "To heck with a few ladies who are looking for something to wink at. I think you are an honest -to- goodness man and handsome, also. You do have a nice soft voice, sounds so much like my husband's." Unionville, Missouri. "I can't for the life of me understand why anyone could say such a thing about Frank Field. For me, I think he is nice looking and is so kind and true, helping everybody that comes to him for help." Blythedale, Missouri. "Now, Frank, don't let a few ladies discourage you. After Samanthy and Frank all, if you heard them every day and then could see their pictures perhaps you would By LEANNA DRIFTMIER be disappointed in them, too." Eagle Grove, Iowa. "I missed your When Frank was 12, he spent a year cheery smile on your page this month. with his grandfather Field in Highland, After all it is what you are that really Cal. For the trips into the mountains his counts and to a lot of listeners you are which surrounded the little town one swell guy." grandfather bought him a burro. Saman- From Mrs. M.M.S. "Don't mind them thy and Frank were great pals as you can Frank, wonder what their picture would see by this picture. In fact she was like every do to the public eye. What we want is Mary's little lamb and followed him brains and personality. Frank has them where. Frank slept outside in a tent dur- and plenty of good looks, too. If he were ing the summer and Samanthy would beautiful Hollywood would get him." wake him up every morning by sticking Elmwood, Nebraska. Please put your her head through the tent and braying picture back at the head of your column loudly. One morning Frank decided to and live until in the KMA GUIDE. I met you about 15 run away to the mountains years ago when we were enjoying a few his father would send him the money to days vacation in Shenandoah. You did return to Iowa -all because his grandfather not scare us then and you probably look insisted on his going to Sunday School. about the same now only a little older just He loaded Samanthy with camping equip- like all the rest of us." ment and food and got along all right un- Scandia, Kansas. "I was shocked to til nightfall. The howling of coyotes kept think that anybody would say such un- him from sleeping and the cry of a wild kind words about such a good Christian, cat almost scared him to death. He was hard -working man as you are." back to his grandfather's bright and early Omaha, Nebraska. "I often wonder what the next morning, as even Sunday School our radio entertainers would think if they was better than the mountains in which (Continued on page 14) coyotes and wild cats roved!
www.americanradiohistory.com THE KMA GUIDE Program Personals By JEANE GAW You've all heard the expression, "What's Cooking." Now there's a radio program with that name! It's on the Blue and KMA each Saturday at 9:30 A.M. with Beulah Karney as the home expert who gives you tempting food suggestions. Her friends in radio call her the "Queen of All Things Culinary." Beulah prefers simple foods and her favorite dish is spaghetti. If it hadn't been for a radio dial going a little "wacky, ALAN YOUNG might not have had his chance to break into "big - time" radio. Frank Cooper, discoverer of Frank Sinatra and Dinah Shore, was cast- ing about for a summer replacement for Jeane Gau, Eddie Cantor, and happened to tune in on a Canadian station by mischance. He gence work. The script for COUNTERSPY heard ALAN YOUNG and hired him. Not is based on real situations and is as de- only was he used for a summer replace- tailed as censorship will permit. ment, but he was kept on the air and now Important medical subjects are discuss- is heard every Tuesday at 7:30 P.M. on. ed in a very interesting manner on THE KMA. DOCTORS TALK IT OVER every Friday at Have you kids heard the good news on 10:15 P.M. over KMA TERRY AND THE PIRATES? You can now MEET YOUR NAVY, formerly heard at have six beautifully colored drawings of 7:30 P.M., Fridays, has changed time to your favorite TERRY AND THE PIRATES 6:30 P.M. Saturdays. characters, illustrated on this page. De- It's hard to imagine gangling Charlotte tails about how you can get these excit- Greenwood, comrnedienne of THE HALL- ing new drawings are given at S P.M. MARK CHARLOTTE GREENWOOD SHOW. weekdays on KMA. heard Sundays at 2:00 P.M., doing any- thing except comedy. However, she re- cently returned to film work and serious dramatic acting, and has created some very memorable characterizations in Holly- wood. THE RADIO HALL OF FAME has return- ed to the air with Paul Whiteman con- ducting the HALL OF FAME orchestra and THE BOSTON SYMPHONY has returned chorus and featuring outstanding stars of to the air for the winter concert season the show world every week. The time to and is heard on the Blue and KMA Sat- listen is 5:00 P.M. Sundays. urdays at 7:30 P.M. A very special note to you gals: A new No formal rehearsals are held for the program recently started on KMA at 10 JACK BERCH show (weekdays at 10:45 A.M. Saturdays, called THE CHATHAM A.M.). Informality is the keynote of the SHOPPER featuring Lois Long, fashion ex- program and there's lots of it! pert and shopping authority. She gives When you hear the thrilling stories on you lots of good advice about what to COUNTERSPY (Mondays, 8 P.M.) you're wear and when to wear it. Miss Long listening to the "Real McCoy" because is a graduate of Vassar College and has Phillips Lord, producer of the show, spent long been recognized as an outspoken nearly four years in U. S. secret intelli- critic of fashions.
www.americanradiohistory.com NOVEMBER, 1944 13
quests for such a picture that were going What's to give you one very soon. We read all You? letters very carefully for suggestions be- Worrying cause this is your magazine and we want to give you exactly what you want. So Here the entire KMA staff will look for that picture soon. try to answer your many and varied questions. When we don't know the Mr. E.P.: Why don't you have a little answers, we'll do our best to get contest sometime among your listeners them for you. Can we help you f about who has had the most unusual ex- perience while listening to KMA? Take Mrs. J.W.: When will radio tubes again the experience of this family, for instance. be available? About two years ago this month their ra- ANSWER: A complete supply of radio dio was tuned to the CAPTAIN MIDNIGHT tubes will not be available until some- program on KMA. All of a sudden a loud time after the war. However, it is pos- shot was heard, but the man and his wife sible to buy a few varieties at the present who were in the kitchen thought it was time. part of the program. When they went in Mrs. E. B. How old a station is KMA? the living room, however, where the radio ANSWER: KMA is a "pioneer" station was, they saw plaster all over the floor. and was established over 19 years ago They looked up to see a big hole in the on August 12, 1925, by Earl E. May. ceiling. One of the kids had been playing Mrs. R.C.: I couldn't find pencil and with his dad's shotgun and shot it off paper to write down Sue Conrad's recipe right in the house without ma and pa for Molasses Fruit Bars. Can you help even suspecting it- though they heard me, please? the whole thing! ANSWER: Here is Sue's Fruit Bar Reci- ANSWER: We think this is a swell idea. pe: 4 tbs. shortening - 1 egg - 1/2 cup We're sure that many of our listeners have sugar - 1/2 cup light molasses - 2 cups had some unusual experience while lis- enriched flour - 1/4 tsp. soda - 1/4 tsp. tening to KMA that would be of interest salt - 1 1/2 tsp. baking powder - 1/2 to all of us. They may not be as sensa- cup milk - 1 cup chopped raisins - 1 tional as Mr. E. P.'s story, but they would cup chopped mixed nuts. Cream shorten- make good reading. We'd like to print ing and sugar together. Beat in egg and some of these along with the picture of molasses. Add sifted dry ingredients al- the person to whom it happened. How ternately with milk. Stir in nuts and about it, friends? Can some of you send raisins. Pour in well -greased shallow one in now in time to make the Decem- baking pan. Bake in moderate oven 350° ber issue? about 25 minutes. These are fine for send- Mrs. L. M.: What kind of flowers make ing overseas as they pack well and stay pretty winter bouquets? fresh. ANSWER: Straw flowers, cockscomb, Mr. A.R.: The volume on my radio is hydrangea P.G., baby's breath, barberry hard to control. It gets loud and then soft branches, snowberries, bittersweet, Chinese on the same station when no one even lanterns, okra pods, thistles, Artemesia touches it. Can I fix this myself? Silver King, and many different ornamen- ANSWER: This condition concerns three tal grasses can be used. Baby's breath is radio parts: volume controls, tubes, and a perennial that combines beautifully condensers. Therefore, it is advisable to with straw flowers. Cockscombs make a have a radio repairman fix it. lovely winter bouquet when used with Mrs. J. D.: Why don't you put a picture tall, graceful grasses. Artemesia Silver of KMA or your studio auditorium on the King is often used with bittersweet berries front cover sometime? Many of us won't and the seed pods of Chinese Lantern be able to visit you until after the war plant. Huge hydrangeas are fine in large and we'd like such a picture as a souvenir. vases or baskets. Watch for interesting ANSWER: Were getting so many re- grasses and seed pods along the road.
www.americanradiohistory.com 14 THE KMA GUIDE
Kitchen Klatter By LEANNA DRIFTMIER
THANKSGIVING MENU Tomato Juice Celery Wafers Olives Roast Turkey with Oyster Dressing Creamed Onions Buttered Beets Cranberry Jelly Cabbage and Apple Salad Pumpkin Pie Nuts Coffee This is a very ordinary menu. Nothing you haven't served before. You may have other vegetables you will want to use - other relishes and jellies. I know many of you can prepare a good Thanks- Leanna in her kitchen. giving Dinner from foods you have raised on your farm. Try it. If there is shopping to see to and clean- yond it the meat fork, tines up, and ing to do, get this done on Tuesday or handles even. The napkins should be Wednesday so that on Thursday morning placed at the end of the meat fork. The you can turn your attention to the table salad plate is to be at the right of the and its decorations. plate. The glass of water should be placed First be sure you have plenty of table back of the spoons. room for your guests. No one enjoys a Nut cups and place cards add to the meal without "elbow- room." Allow 24 festivity of the meal, if you have time to inches for each place. If children are in make them. Maybe the children can do the company, they will enjoy eating at a this. Let them help you as much as pos- of their table own. sible. It will make the dinner more of a The centerpiece is an important part of family affair, and relieve mother of much your dinner plan. Make it low enough of the work. Please don't let her go into that it will not interfere with seeing across the kitchen after dinner. Your men folks the table. In the November issue of could wash the dishes once a year and Kitchen -Klatter is a picture of our center- give mother a real vacation on Thanks- piece, last Thanksgiving. Don't use arti- giving. ficial fruit or flowers if fresh ones can be obtained. I like to use candles, either two or four, and make certain if you light FRANK- Continued them, the flame will be above the eyes of could see the photos of a great many of your guests. Be sure the table has proper their listeners." too. As balance, many dishes placed on I could go on and on with this sort of one end as the other. thing, but I'm too embarrassed. To top it I am often asked about table setting all off, the editors thought you might like rules. Here are few simple ones to a ob- to see what I looked like as a boy. When serve. For a dinner, you will probably they showed me the picture you see on need a knife and fork, a salad fork, a my page, I said, "Well, which is me ?" dessert fork and spoon. At the right of And they wouldn't answer. They simply the plate, cutting edge in, and the handle said for me to wait with you and read inch from the an edge of the table put what Leanna was going to write about it. the knife, beyond it, the spoons. At the Honestly, all of you have teased me so left of the plate, is the fork, salad and be- much I can hardly wait.
www.americanradiohistory.com NOVEMBER, 1944 13
ON THE KMA PARTY LINE -Cont'd story was printed in Des Moines, Omaha, Shenandoah, Hamburg, Sidney, Bedford, and other papers. Instead of being white as we expected, the parachute was in green and ivory splotches to camouflage against the landscape. It is made of line nylon silk and Ina is going to have a dress made of it. Our bachelor -announcer NORMAN PAULSON now has the joke on Frank Field and Ralph Childs. On the 7:15 A.M. program, Frank and Ralph kidded Norman about having to spend 50 points for a bottle of catsup, his favorite dressing. The Buyer's Guide Frank and Ralph canned their own but This feature is .;trictly for your service. poor bachelor -Norman couldn't. But a good Only genuine, trustworthy bargains can listener, an Iowa doctor, came to his be listed. Rates: $1 per 25 -word ad; extra rescue and sent him a nice big bottle of words, 40 each. catsup all wrapped in cotton to avoid LATEST HITS. "That Sinatra Swing," dedi- breakage. And the good doctor promises cated to Frank Sinatra, I'LL NEVER Norman MORE, when that is gone. Now CHANGE DEAR. 350 a copy. Chaw Norman is sure to enjoy his favorite steak Mank's Blue Ribbon Music Co., Staunton, or sausage -when he can get them! Illinois. You hear him on the air at nights but PEDIGREED ROLLER CANARIES from Jen- guess what announcer EDDIE VAUGHN sen's imported Minnehaha strain. Guar- did in the daytime this summer? He anteed singers; registration papers fur- painted his house. It seemed to Eddie the nished. Males, $12.50 -$15; females, $5- $7.50. house wasn't very big until he started to Matched pairs, $17.50 and $20. Can ship anywhere. Fred Whitford, 802 S. Elm, paint it. But ask him how big it is now Shenandoah, Ia. RALPH HUNT went to Kansas City to join his wife. AERIALS! Need an aerial for your radio? When FRANK and I were reading all Complete kits including COPPER wire, the nice letters you friends wrote him lead -in and insulators- everything you until now. Quantity about his picture he said, "Well, maybe need. Unobtainable limited. Send only $2 to Glen Klein, 106 E. I'm not a beauty, but look at this." And Summit, Shenandoah, Ia. he showed me a picture of 2 very pretty girls -of Zoe and Peggy, his daughters. CHRISTMAS GIFT? Give the KMA GUIDE. If enough of you write in, I am sure we It is 12 gifts in one and lasts all year. new can have their picture on his page next Only $1 for a year's subscription, a copy each month, 12 issues in all. We'll month. How about it? send special Christmas Gift Card to your Its a secret -and I'll probably get in friend or relative and will acknowledge dutch for telling you this -but you will get order direct to you. Send $1 to Gift Dept., Iowa. a wonderful free gift if your unusual ex- ICMA GUIDE, Shenandoah, perience (see p. 13) is printed in the GUIDE. And now your questions as space per- "UNHEARD " -Continued mits: To Miss H.G.: Lonnie and Thelma has a ruddy face, and curly, blonde hair. Robertson are in Springfield, Mo. To Miss Fishing, hunting, and collecting ugly A.P.: Marion Hilding works in a tire re- figurines are his hobbies. He favors bow capping plant in Shenandoah. To Miss ties and likes blue or brown clothes. His I.D.: Wayne Van Horn is in Grand Island, favorite foods are cornbread, green beans, Nebr. To Mrs. C. E.: Lou Black is in salt pork, cottage cheese, and raw toma- Springfield, Mo. toes -but he eats plenty of everything!
www.americanradiohistory.com Buddy and Dawn
(See Page 6) ,.
CUT ALONG THIS LINE
Tom Thumb Publishing Co. Sec. 562 P. L. & R. Shenandoah, Iowa POSTMASTER: If addressee has U. S. Postage moved and forwarding order is on file, send Form 3597, postage for Paid which is guaranteed. If undeliver- Permit No. 1 able for any other reason, return to sender. Shenandoah, Ia. Return postage guaranteed.
MRS CHARLES KRAUSS
SANBORN ZONA
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www.americanradiohistory.com THE 10c KMA J Vol. 1 DECEMBER, 1944 IVo.7
The KMA Christmas Party Left to right, 1st row: Terry Moss, Eddie Vaughn, Ish Irwin, Little Joe, Jimmy Morgan, Ralph Childs, Paul Oliver, and Jim Kendrick; 2nd row, Helen and Alice Miller, Morrie Jones, Virginia Lee and Joan and Jean Williams; back row, Norman Paulson, Zeke Williams, Steve Wooden, Bob and Jim Raines. (See page 3)
"The Magazine About Your Favorites on Your Favorite Station"
www.americanradiohistory.com 2 THE KMA GUIDE The KMA Guide DECEMBER, 1944
Vol. 1 No. 7
The KMA Guide is published the first of each month by the Tom Thumb Publishing Co., 205 North Elm St., Shenandoah, Iowa. Owen Saddler, editor; Doris Murphy, feature editor. Subscription price $1 per year (12 issues) in the United States; foreign countries, $1.50 per year. Allow two weeks' notice for change of address. Advertising rates on request. From Our Mail Bag Co)umbia, Missouri Just a line to tell you how much I enjoy Independence, Iowa the KMA GUIDE. I enjoy all the programs I read the KMA GUIDE each month and at KMA. I save my magazines each month I think it's one grand magazine. I would and paste each new one on top of the like to see all the children of KMA staff last issue. So you see some day I will members in one big picture. I think it have a great, big book of KMA GUIDES. would be very cute. Thanks a million I really love it and read it from cover to for the GUIDE. cover. Mrs. F. R. Dennis Loretta May Michels 387 South James Route 1 Omaha, Nebraska Ohiowa, Nebraska I just subscribed to the KMA GUIDE I must write and tell you how much I and I am well pleased with it. I have enjoy the KMA GUIDE. One sure gets a read it over 3 or 4 times as I certainly lot of good out of the dollar spent for the do enjoy it. I like the pictures especially. GUIDE. Mrs. Kate Mullendore Mrs. Herman Bartels 809 South 19 Street
Logan, Iowa Kokomo, Indiana I believe the November KMA GUIDE is I have just finished reading the last the best yet. I get lots of enjoyment KMA GUIDE and can truthfully say it is a from your magazine and enjoy having the very enjoyable magazine. I thoroughly program schedule to look at from day to liked every line as well as the pictures. day. Keep up the good work. Mary R. Jones Mrs. Adolph Voss 1000 E. Havens Street
Vesta, Nebraska Macon, Missouri I enjoy each issue of my KMA GUIDE I just received my KMA GUIDE today and can hardly wait for the next. The No- and was it ever swell -but it is every vember one is still better than the others. time. Margaret A. Allen Evelyn Goosman Mount Ayr, Iowa Shannon City, Iowa I received my KMA GUIDE today and KMA GUIDE I The came today and be- think it is better than any before. I think lieve it's yet. I've the best enjoyed every each issue is more interesting. I enjoy one of them. Lots of everything to you all. the pictures very much. This wonderful Mrs. Frank Cone little magazine just doesn't come often Route 1 enough. Rose Slavik
www.americanradiohistory.com DECEMBER, 1944 3
will spend Christmas with my son, Edward, A Chat and his wife Eleanor Jean (see cover of With Earl May November KMA GUIDE). Edward is in the USDA Foreign Service. While you are reading this I am prob- He is a specialist on foods and tropical ably jogging southward on the train with fruits in the economic section and is As- Mrs. May and Mrs. Mabel Sullivan, our sistant to the Acting Agricultural Attache. secretary. We left November 30 for San We will visit our friends, the Castano Antonio to visit the famous citrus groves family, whose 2 sons, Louis and Fausto, in the heart of the Rio Grande Valley. I visited us in Shenandoah 2 different years. try to get here at least once a year so I Fausto, about 20, will return with us to can keep you supplied with the best and work in the vegetable section of the seed freshest citrus possible. From these thou- house. Louis, about 24, will teach Spanish sands of fertile acres I get from 50 to 70 at the University of Iowa the 1st of Janu- carloads a season from the -direct trees ary. I'll have something about Mexico to your tables. on my page next issue. All of us will be We then went to Crystal City where I thinking about you on Christmas Day in get those choice Bermuda and Spanish Mexico -and we hope you'll remember onions for your gardens. I checked the us, too! onions in their actual I seedling beds. got The whole KMA talent staff is preparing 29 million plants last I "11 year and have a big radio Christmas party for you Sun- plenty for you again this spring. day, Dec. 24, from 1 -2 p.m. Since I won't Our next stop was Brownsville where be around to take part in it, they gave me Iowa State College is growing hybrid a "dress rehearsal" the other day so I melons as well as Guatemalan corn on could see what it will look like. They the financial grant I made the college last even put up a Christmas tree with presents. year. The scientists are seeing what this I was so impressed that I had a picture special corn will do in low, warm alti- taken of it for you. When you hear this tudes since its native soil was the high- beautiful program on Christmas Eve, just lands of Guatemala. look at this picture on the front cover. It We are now enroute to Chapingo where will show you exactly what the studio, we will see the experiments on Maygold the tree, the presents, and your favorite and Mexican hybrid corns at the Mexican entertainers look like. Merry Christmas to Agricultural college. At Mexico City we all of you!
www.americanradiohistory.com 4 THE KMA GUIDE The Joneses
Captain Good Captain Arnold N. Good was one of our most talented y o u n g engineers until 2 years ago. Modest and calm, he was very cap- able, and our an- nouncers always felt at ease in their studio work when Are you envious of Betty Faye Jones, Arnie was "riding girls? While she darns her husband's gain" in the control socks, he strums his guitar and sings to room. But Pearl her! Betty's hobbies are crocheting, em- Harbor really upset broidering, and sewing. She is the former Arnie's cool disposition, and in Jan., 1942, Betty Faye Thomas, of Shenandoah, and he joined the Army Air Forces and be- used to work at the bus depot. She and came a bomber pilot. Needless to say, he Morrie were married in Kansas Sept. 1. soon saw plenty of excitement and his She's not only a capable housekeeper, but coolness stood him in good stead. He also acts as Morrie's secretary and accom- participated in the African and Italian panies him on the piano while. he prac- campaigns in the rough days when each tices on his various instruments. Right mission had to start from Bengasi. He was now they are learning to sing together. one of the pilots selected for that famous So don't be surprised if your radio some raid on the Ploesti oil fields. No wonder day brings you a duet by Betty and we were proud when he received the Morrie Jones! Distinguished Flying Cross! He returned to the U.S. Sept., 1943, and, after a visit 19; Morrie, 26. He was born in Betty is here in Shenandoah, he was stationed in school at New Vigo County, Ind., attended Montgomery, Alabama. And now we to Kokomo in 1929. Castle, and moved have another bit of good news to report. Morrie played with After graduation, Arnie and his wife, the former Mildred instructor in a dance bands, and was an Winstead, have a baby son. He weighed store. Even then he could play just music albs. 12 oz. at birth and was named after it about anything with strings on -some his proud father. 15 instruments in all. He entered the Marines in 1940, became a mess sergeant, but was discharged in 1943 with a knee injury. He then worked in a defense plant, making gun parts for the Navy. The doctor ordered him to give up this work, however, and that's how it was he came Of course, we don't know, but it is whis- to KMA last April. He is 5 ft. 71/2, weighs pered that VIRGINIA LEE WILLIAMS might 167, has brown hair and blue eyes. He get a diamond for Christmas. It looks prefers gray or blue clothes. His favorite suspicious when she and her boy friend food is chicken, fried golden brown, with were caught looking at diamonds and mashed potatoes and gravy. Bet that's sterling silver and with Virginia working your favorite, tom! on her Hope Chest.
www.americanradiohistory.com DECEMBER, 1944 5
"Heard" We here present 2 "Unheard" important KMA per- That old "It takes Playing 10 seasons at sonalities each adage, month -one that is a lean horse for a long the Omaha Community "heard" on the air race," certainly fits our Play house and working and one that is "un- globe- trotting salesman, part time at a radio station heard ". This feature is in answer to many Albert R. Anderson. Andy in script shows, gave Paul of your requests. We was born in Jewell, Ia., Oliver Browner his start as are glad you like it. Aug. 2, 1694, but his family a radio announcer. Paul moved to Europe in 1900. liked amateur dramatics and, while at- With his 2 sisters and 3 brothers, he was tending high school and Omaha Univer- reared and educated in Sweden. He can sity, spent his spare time taking parts in still speak Swedish like a native. shows. After he got his A.B. degree in Andy left school to join the Merchant 1935 he was General Science instructor at Marine and spent his 14th birthday in Omaha's Windsor School with dramatics China. He studied wireless, got his First as his hobby. In 1937 the World- Herald Class certificate in Rotterdam, and served declared one of his performances in a in the Swedish Navy in World War I. He play t h e second moved to Australia best performance of in 1916 and joined the year. Then, one the Australian day in 1938 an Navy. After the war, Omaha station he farmed in Austra- needed an an- lia for 2 years and nouncer. He audi- then was an Inter- tioned and got the national Harvester job, and has been salesman for 4 in radio ever since. years. In 1922 he Right after he start- returned to Amer- ed announcing he ica as one of Inter- found that the name national's road en- of Brawner was a gineers and in 1925 little long and hard became a General to understand over Motors salesman in the radio; so he Paul Oliver A. R. Anderson South Dakota, dropped his last name and has since been Wyoming, and Montana. He entered ra- known to his radio listeners as Paul dio sales work in 1931 with KMMJ. He Oliver. He was very popular on several came to KMA 6 years ago to help bring stations but took his chance to come to you many of the programs you like so well. KMA in 1942. All of you now know his Andy is blond, blue -eyed, 5 ft. 11, and pleasant, jovial voice as he visits and weighs about 150. His wife is the former laughs with you over the air every day. Margaret Craft, of Sidney, Ia. They have Paul was born, September 7, 1910, in 4 children, the youngest being 17 months - Omaha. He has black, curly hair, hazel old Johnny. Andy favors blue suits, used is 5 ft. 7, 177. eyes, and weighs In keep- to be quite a figure skater, and enjoys ing with the distinguished look his mus- hunting and fishing. His favorite dish: tache gives him, he prefers conservative home- cooked baked beans and rice pud- clothes. His wife is the former Ilda Ruth ding with raisins. Davies. He met her at college and mar- ried her when she was secretary at the Omaha Federal Land Bank. They have 2 Jimmy Morgan and his wife were school children, Paul, Jr. better known as "Butch day sweethearts down in Pellyton, Ken- (Continued on page 15) tucky, and lived 2 miles apart.
www.americanradiohistory.com THE KMA GUIDE
for 2 consecutive years to carry an educa- Forward, March! tional program originated by an unaffil- By HARRIET LINGO iated commercial station. This not only When you hear the crisp command, proves the calibre of the production but "Forward, March ", over 11 stations every the value of its purpose. Saturday, you are listening to the Every Friday evening the cast rehearses official educational program of the State diligently for the Saturday broadcast. Department of Public Instruction, the There are timing, interpretation, dramatic County Superintendents Association, and effects, and all the components of a good the Iowa State Teachers Association -the program, to be care;ully weighed and 3 groups which guide and direct Iowa groomed. Many of the actors are familiar education. This weekly series of programs to you, as you will note from our picture is written and produced by KMA and con- of an actual broadcast. stitutes the most remarkable public service By using the proved technique of narra- project undertaken by any commercial tion, with dramatic illustrations, we can station in America. Its purpose is to tell vividly show you what progress Iowa edu- you about the progress Iowa education cation has made within this decade. We has made, the plans it has for postwar can illustrate the postwar plans your operations and the problems which you, school is making. And, most of all, we as a citizen, can help your local school are pointing out the part you, as a re- solve. sponsible citizen, have in solving the im- It all started back in 1939 when KMA portant school problems of your com- began the now munity. famous "Iowa You can hear Rural School this program Radio Gradua- over these sta- tion Programs" tions every Sat- so that rural urday at the school gradu- times indicat- ates would ed: at 8:30 have as im- a.m., KGLO; at pressive a 9:45 a.m., WOI, graduation Ames; at 10:15
ceremony as a.m., KMA , the children in Shenandoah; at the large city 10:30 a.m., KFJB,
schools. Then, Marshallt own , last year, KMA KVFD, Fort originated the THE PROGRAM IN ACTION Dodge, K I C D, once - a- month Lef to right, Paul Oliver, Ralph Childs, Mabel Sulli- Spencer, KTRI, FORWARD, van, Jim Kendrick, Jeane Gaw, Eddie Vaughn, Alice Sioux City, and MARCH! series Schlick, Doris Murphy, and Harriet Lingo. KROS, Clinton; on rural edu- at 10:45 a.m., cation. Parents, educators and school KWLC, Decorah; at 12 noon, WOC Daven- board members were so enthusiastic port; and at 1 p.m., KDTH. By special about the broadcasts that the FORWARD, transcriptions or direct wire feeds, the pro- MARCH! programs were expanded and gram is made available to all these sta- are now presented weekly over a network tions without charge by KMA. of 11 Iowa Stations. What's more these programs are the Needless to say, this network is the first only source of authentic educational news of its kind in Iowa. In fact, we know of you have, for nowhere else can you find no other state -wide group of heterogene- what is happening in education in your ous stations which has ever got together (Continued on page 7)
www.americanradiohistory.com DECEMBER, 1944 7
listenin' in." That remark startled me, for I had some beans on. I rushed to look at them. They were dry as a bone, would have burnt up in a couple of minutes. So you see, you give better advice on the radio than you sometimes know! It Happened to Me! FORWARD MARCH -Continued state and in your county. The state news comes direct from Every month on titis page we will the State Department print some unusual experiences our of Public Instruction in Des Moines. The listeners have had while listening news from each of Iowa's 99 counties is to KMA. We're going to print pic- supplied by the county superintendents. tures of the persons, too, but Each county superintendent prepares couldn't this month because we the were already going to press when news for the radio station giving best these experiences were received. coverage in his area. So send your experience and picture to Editor, KMA GUIDE, Shenan- This undoubtedly sounds like a compli- doah, Ia., won't you? If we print cated bit of machinery. It is, for it takes yours, you'll get a nice surprise gift! over 150 skilled people throughout Iowa to handle it. But it is worthwhile work, for in Iowa education lies a great A FALSE ALARM part of Iowa's destiny. All of us are cooperating By MRS. CHARLES CHESEK without pay, without hope of personal re- 5714 South 33rd Ave. ward, simply because the effort is justi- So. Omaha, Neb. fied by the goals to be attained. To us, One afternoon, while listening to Kitchen this is simply democracy as it can work Klatter, I heard the screechings of the fire through radio. And it gives you, as a engines. I hurried from my chair to look citizen of Iowa, a chance to help your out the windows, but the street looked as school in the march forward. usual and no sign of fire could I see. I kept wondering about this, and that eve- ning I checked the paper to see where the THE WOODEN AXLE fire was. Nothing was listed in our neigh- borhood. I never figured it out until a We don't suppose there is another raido few months later when I was listening to program in the United States where a the same program and the same thing studio door is opened so listeners can happened again. Then I caught on. Since hear the train whistle into the station! Leanna broadcasts from her home, the fire But that's what Frank Field does on his was in her neighborhood both times, and 7:15 A.M. broadcast and judging from I heard the fire engines over my radio! your comments, you listeners get a big kick out of it. The two -car "Wooden Axle" as Frank calls it, is due at 7:22 and usual- GOOD ADVICE ly he says "Here it comes!" Then Ralph By EVELYN VLCEK runs to open the door so you can hear it Wilber, Nebr. toot at the crossing. Here is what Mrs. One evening I was listening to your fine E. E. Knollenberg of Essex, Ia., says about 6:15 p.m. program while getting supper. it: "I hear your early morning program I was doing a lot of things at once, and and like it, but why laugh at a train as turned on the radio to steady me. Then famous as the 'Wooden Axle ?' It's the your announcer came on and said, "Hello, only train that has a regular program on friends. Put some more water on those any station, and without paying for time I beans, pull up a chair, and do some quiet It's famous already, only doesn't know it."
www.americanradiohistory.com 8 THE KMA GUIDE KMA DAILY PROGRAMS
i FOR DECEMBER, 1944 Ç1' 960 ON YOUR DIAL DAILY DAYTIME PROGRAMS 9:00 p.m.- Raymond Gram Swing 9:15 p.m. -Ted Malone MONDAY THROUGH FRIDAY 9:30 p.m. -Heidt Time for Hires 5:30 a.m.- Morrie Jones 10:00 p.m. -Ralph Childs, News 6:00 a.m. -News 10:15 p.m. to Midnight- Famous Orchestras 6:05 a.m.-Jimmie Morgan and News 6:30 a.m.- Morning Worship TUESDAY NIGHT 7:00 a.m. -News 7:15 a.m. -Frank Field 6:00 p.m.- Fulton Lewis, Jr. 7:30 a.m. -Back to the Bible 6:15 p.m. -Good Will Trio 8:00 a.m. -Morning Headlines 6:30 p.m. -Earl May, News 8:15 a.m. -Haden Family 7:00 p.m. -Watch the World Go By 8:30 a.m.- Breakfast Club 7:15 p.m. -Lum 'n Abner 9:00 a.m.- Homemaker's Visit 7:30 p.m. -Alan Young 9:30 a.m.- Jimmie Morgan 8:00 p.m.- Gracie Fields 9:45 a.m. (Mon.) -One Woman's Opinion 8:30 p.m.- Spotlight Bands 9:45 a.m. (Except Mon.)- Listening Post 8:55 p.m.- Modern Melodies 10:00 a.m.- Breakfast at Sardi's 9:00 p.m.- Confidentially Yours 10:30 a.m. -Gil Martyn 9:15 a.m. -Andy Russell 10:45 a.m. -Jack Berch & His Boys 9:30 p.m. -Let Yourself Go 11:00 a.m. -Stump Us 10:00 p.m. -Ralph Childs, News 11:15 a.m. -Frank Field 10:15 p.m. to Midnight- Famous Orchestras 11:30 a.m.- Glamour Manor and News 12:00 noon -Earl May-News WEDNESDAY NIGHT 12:30 p.m. -Utah Rangers 6:00 p.m.- Fulton Lewis, Jr. 12:45 p.m.- Market Reports 6:15 p.m. -Good Will Trio 1:00 p.m. -Jim & Bob 6:30 p.m. -Earl May, News 1:15 p.m. -Rev. Edythe Stirlen 7:00 p.m. -Watch the World Go By 1:30 p.m.- Kitchen Klatter 7:15 p.m. -Lum 'n Abner 2:00 p.m.- Morton Downey 7:30 p.m.-Rambling Cowboys 2:15 p.m. -Joe & Ish 8:00 p.m.-Dunninger 2:30 p.m. -Steve Wooden 8:30 p.m.- Spotlight Bands 2:45 p.m.- Miller Sisters 8:55 p.m.- Modern Melodies 3:00 p.m. -Gully Jumpers 9:00 p.m.- Raymond Gram Swing 3:30 p.m. -Time Views the News 9:15 p.m. -Ted Malone 3:45 p.m. -Lina Ferguson 9:30 p.m.- Scramby Amby 4:00 p.m. -Uncle Zeke 10:00 p.m. -Ralph Childs, News 4:15 p.m-Miller Sisters 10:15 p.m. to Midnight -Famous Orchestras 4:30 p.m. -Jim and Bob and News 4:45 p.m. -Hop Harrigan 5:00 p.m. -Terry and the Pirates THURSDAY NIGHT 5:15 p.m. -News 6:00 p.m.- Fulton Lewis, Jr. 5:30 p.m. -Jack Armstrong 6:15 p.m. -Good Will Trio 5:45 p.m.- Captain Midnight 6:30 p.m. -Earl May, News 7:00 p.m. -Watch the World Go By MONDAY NIGHT 7:15 p.m. -Lum 'n Abner 6:00 p.m.-Fulton Lewis, Jr. 7:30 p.m. -Am. Town Meeting 6:15 p.m. -Good Will Trio 8:30 p.m.- Spotlight Bands 6:30 p.m. -Earl May, News 8:55 p.m.- Modern Melodies 7:00 p.m. -Watch the World Go By 9:00 p.m.- Confidentially Yours 7:15 p.m. -Lum 'n Abner 9:15 p.m. -Andy Russell 7:30 p.m. -Blind Date 9:30 p.m. -The March of Time 8:00 p.m.- Counterspy 10:00 p.m. -Ralph Childs, News 8:30 p.m.- Spotlight Bands 10:15 p.m. to Midnight- Famous Orchestras 8:55 p.m.- Modern Melodies and News
YOUR BLUE NETWORK STATION
www.americanradiohistory.com DECEMBER, 1944 9
FRIDAY NIGHT SUNDAY PROGRAMS 7:00 a.m. -News Summary 6:00 p.m.- Fulton Lewis, Jr. 7:30 a.m. -Morning Worship 6:15 p.m. -Good Will Trio 8:00 a.m. -Young People's Church 6:30 p.m. -Earl May, News 8:30 a.m. -Your Worship Hour 7:00 p.m. -Watch the World Go By 9:00 a.m. -New World Coming 7.15 p.m.-Van Cleave 9:15 a.m.- Sunday School Lesson 7:30 p.m.- Famous Jury Trials 9:30 a.m. -Iowa Speaks 8:00 p.m.- Freedom of Opportunity 9:45 a.m. -Newstime 8:30 p.m.- Spotlight Bands 10:00 a.m. -Call of the Cross 8:55 p.m.- Modern Melodies 10:30 a.m. -Voice of Prophecy 9:00 p.m. -Earl Godwin 11:00 a.m.- Pilgrim Hour 9:15 p.m. -Ted Malone 11:30 a.m.- Lutheran Hour 9:30 p.m. -Ed Wynn 12:00 noon -News 10:00 p.m. -Ralph Childs, News 12:15 p.m.-George Hicks 10:15 p.m. to Midnight- Famous Orchestras 12:30 p.m. -Sammy Kaye's Band and News 12:55 p.m.- George Gunn 1:00 p.m. -Uncle Zeke 1:15 p.m. -Jim & Bob SATURDAY PROGRAMS 1:45 p.m.- Goodwill Trio 5:30 a.m. -Morrie Jones 2:00 p.m.- Charlotte Greenwood 6:00 a.m. -News 2:30 p.m. -Ethel Barrymore 6:05 a.m.-Jimmie Morgan. 3:00 p.m. -Darts for Dough 6:30 a.m.- Morning Worship 3:30 p.m. -Set to Music 7:00 a.m. -News 4:00 p.m. -Mary Small Revue 7:15 a.m. -Frank Field 4:30 P.M.- Metro. Opera Presents 7:30 p.m. -Ed McConnell 5:00 p.m.-Philco Hour 6:00 p.m. Pearson 8 :00 a.m.-Morning Headlines -Drew 8:15 a.m. -Haden Family 6:15 p.m. -Don Gardiner -News 8:30 a.m.- Breakfast Club 6:30 p.m. -Quiz Kids 9:00 a.m.- Homemaker's Visit 7:00 p.m.-Greenfield Village Chapel 9:30 a.m. -What's Cookin'? 7:15 p.m.-Dorothy Thompson 10:00 a.m. -Chatham Shopper 7:30 p.m. -Joe E. Brown 10:15 a.m.- Forward March! 8:00 p.m.- Walter Winchell 10:30 a.m.- Adventures of Omar 8:15 p.m.-Hollywood Mystery Time 11:00 a.m. -Kid's Bible Club 8:45 p.m.-Jimmie Fidler a.m. and Home Hour 9:00 p.m. -Life of Riley 11:30 -Farm Hour 12:00 noon -Earl May, News 9:30 p.m.- Revival Farm 10:30 p.m. to Midnight- Famous Orchestras 12:15 p.m. -Man on the and 12:45 p.m.- Farmer's Forum News 1:00 p.m. -Jim & Bob 1:15 p.m. -Rev. Edythe Stirlen 1:30 p.m.-Kitchen Klatter Do You Know? 2:00 p.m.-Fannie Hurst 2:30 p.m. -Steve Wooden Because of the cigarette shortage some- 2:45 p.m.- Miller Sisters of the boys are quitting smoking. 3:00 p.m. -Gully Jumpers 3:30 p.m. -Steve Wooden Mrs. Jim Raines loves to sew, do em- 3:45 p.m. -Lina Ferguson broidery and fancy work. 4:00 p.m. -Uncle Zeke Frank Field has several gay colored 4:15 p.m.- Miller Sisters shirts made out of attractive print feed 4:30 p.m. -Jim and Bob 4:45 p.m. -Hello Sweetheart bags. 5:00 p.m. -Back to the Bible Virginia Lee Williams is taking music 5:30 p.m.- Soldiers with Wings lessons and wants to learn to play the 6:00 p.m. -Fred Waring 6:30 p.m. -Meet Your Navy piano accordion. 7:00 p m. -Early American Dance Music Jimmie Kendrick's hobby is making up. 7:30 p.m.- Boston Symphony clever rhymes. 8:30 p.m.- Spotlight Bands 8:55 p.m.- Modern Melodies Lady Luck certainly favors JIM RAINES. 9:00 p.m. -- Musical Autographs He won $96 in election bets, $25 on the 9:30 p.m. -The Man Called "X" baseball games, and 2 turkeys and a 10:00 p.m. -Ralph Childs, News gocse at the American Legion turkey. shoot.. 10:15 p.m. to Midnight- Famous Orchestras and News Wonder what will be next!
www.americanradiohistory.com 10 THE KMA GUIDE On the KMA Party Line With DORIS MURPHY
You've all heard of "Bring 'em back alive Buck." But here's the tale of "Bring 'em back a live duck." Yes, that's what big, husky KMA hunters did recently! JIM RAINES, JIMMY MORGAN, and ISH IRWIN went hunting and late in the afternoon walked into the studio with their catch ... one lone, live duck. And these "expert hunters" finally had to ad- mit the only reason they caught this ONE was because its wing was crippled and it couldn't fly! Go to it boys, chase 'em Doris "Listens In" down, that's one way to save shotgun shells! the Stump Us Gang at 11, the Utah Rang- There really must be a man -power ers at 12:30 and Little Joe at 1 each shortage when one lone man is stormed weekday. by 14 girls. That's what happened to ZEKE WILLIAMS now believes if you JIM KENDRICK recently when the Thur- wish hard enough for something, you'll man, Ia., high school senior class visited finally get it. They wanted a cat for a our studios. Jimmie was immediately long time. We told about it in the August surrounded by this bevy of beautiful girls. KMA GUIDE (p. 15). Still they didn't get They even pinned a red rose on him and one. But when they opened their door gave him an orange! And Jimmie loved the other night there was a beautiful cat it. So I didn't believe him when he told crying to get in. It is part Persian and me to say he was the "hermit type!" Maltese and is certainly welcome in their Poor old He Santa! wanted to be sure home. Zeke now wonders if the cat also Shirley Jean Parish, 20-month-old daughter reads the KMA GUIDE! of "Little Joe," got just what she wanted Did you hear a crashing sound and a this year! So he hid a big teddy bear few squeals on the MILLER SISTER'S 4:15 and other gifts in the closet. But Santa program the other afternoon? The squeals didn't know Shirley was so inquisitive. were from Helen and Alice and Paul When Mama Parrish walked into the room Oliver when one of the big flourescent the other day, there stood Shirley proudly lights in the studio blew up while they coddling the teddy bear that's bigger than were on the air! They were more startled she is! than you listeners when they heard a loud Once a musician ... always a musician! crashing sound and looked up to see glass Before returning to KMA, "Ish " IRWIN flying and a snow -like substance falling was an iron worker at the Todd Dry to the floor. No wonder they thought they Docks, Galveston, Texas, when the war were being bombed! started. He helped repair torpedoed tank- Little did Blue Network officials know ers, freighters, and transports. Some had Mrs. Ada Parker of Shenandoah would get holes in them bigger than small houses. the news so quickly that her son would Though he worked 12 hours a night, Ish be mentioned on the TED MALONE broad- kept thinking of chords, notes, and tunes. cast. Mrs. Parker is one of our mail clerks Finally he couldn't stand it any longer. and when the message came over the He just had to get back to his music. So teletype machine asking us to notify her he headed north and is now happy play- that Sgt. W. P: Parker would be men - ing the big base viol and singing with (Continued on page 15)
www.americanradiohistory.com DECEMBER, 1944 11
combat mission and expects to be home Tips for Farmers sometime between Christmas and New From FRANK FIELD Year's for a good long visit. At the pres- time he is acting as instructor to the Merry Christmas from the Field family ent inexperienced replacement pilots, teach- to all of you Yes, this is the entire Field ing them the latest tricks in combat flying. family, even including little John Robert I didn't say anything much about Jennie, Fishbaugh, our grandson. I want to tell as you folks all know her pretty well by you at the start, however, that this isn't this time anyway, and so you know that a brand -new picture as it was taken 14 this picture doesn't begin to do her justice. or 15 months ago when Johnnie was home on his last leave of absence, just before We get so many thousands of letters he flew overseas. As near as I can re- asking for information about growing member, it was the middle of August, 1943. various kinds of plants and flowers that Johnnie had had his wings about 6 months we have prepared a bunch of leaflets. at that time and had completed his train- Each one is about a different plant and ing and was given a week's leave to gives full instructions on its care and cul- spend at home before going into active ture. This saves us a tremendous amount combat flying in the Southwest Pacific. of letter- writing. They are free for the Johnnie is a couple of inches taller than asking and if you would like to have I am and about any of these 25 pounds leaflets, j u s t heavier. write in and Zo and John ask by name Robert are for the ones staying with us you want and most of the put in a self - time now while addressed, h e r husband stamped en- Robert Fish - velope. If you baugh is in the ask for more Philippines than 3, better helping whip put two stamps the Japs. Ike is on the en- an Ensign in velope. Here is the Navy and, a partial list of the last we Left to right, Frank, Lt. Johnny, JFr,ii /, Peggy, Bob, the most popu- heard, was in Zo and John Robert. lar leaflets: the vicinity of African Vio- Leyte on an L.C.T. John Robert is almost lets - Amaryllis - Asparagus - Azaleas - 21/2 years old now and is growing like a Boysenberries - Cyclomen - Christmas weed. Cactus - Cactus in General - Gardenias - Peggy, my youngest daughter, is 16 and Herbs - Houseplants in General - Peanuts a junior in high school. The oldest boy, - Poinsettas - Pruning Fruit Trees - Rasp- Bob, works here at the seed house in the berries - Homemade Soap - Town Lot hybrid corn division, down at what we Orchards - How to Get Rid of Termites - call the Maygold Plant where the seed Pruning Grape Vines - Tuberooted Begon- corn is dried, graded, and processed. He ias - Spraying Fruit Trees, (Acme Spray was married just a month or two after Chart) . this picture was taken, so as soon as Just address your letter to me as I have Johnnie gets back home again we will all these leaflets right at my desk. have to take another family group picture in order to have them all in. Dick Hart and bride have returned to Incidentally, Johnnie has flown his last their home in Louisiana.
www.americanradiohistory.com THE KMA GUIDE
warbled for pennies or whatever her Program Personals hearers and passers -by were willing to By JEANE GAW toss her way. She picked up her tunes "O000h, Guy Lombardo! That's a cus- at the local theatre while delivering the tomary comment when people tune in laundry her mother took in from perform- Guy Lombardo and his Royal Canadians ers. This little girl was GRACIE FIELDS, who now has her own radio program over every Saturday at 9 P.M. on KMA in MUSICAL AUTOGRAPHS. The band's the Blue and KMA every Tuesday at 8 P.M. on ONE popularity can be accounted for mostly Lisa Sergio, commentator by the fact that Guy keeps everything the WOMAN'S OPINION, heard Mondays, 9:45 A.M., was formerly an official broadcaster same. His musicians are never fired. It took the war to make any replacements for the Italian government. necessary. Most of his men have been on Here's something that was as much a the job more than 7 years, and some more surprise to me as it probably will be to than 15 years. All of his vocalists are you: Gloria Blondell, feminine star of selected for perfect diction and his trio HOLLYWOOD MYSTERY TIME Sunday, is famous for never having fluffed a syll- 8:15 P.M.) is a sister of Joan Blondell, the able for over 15 years. There are no inno- movie actress. vations, no tricks in Guy Lombardo's It wasn't very many years ago that the orchestra. Just singing star of soft, sweet mu- the MARY sic and lots SMALL REVUE, and lots of heard Sundays folks like it. at 4 P.M., was Don't you? known as "Lit- Chuck Acree, tle Mary Small." emcee on MAN Recently "little" ON THE FARM Mary Small (Sat. 12:15 presented her P.M.) is a real husband Vic farmer! He Mizzy, now in owns and op- the U. S. Navy, erates a 200 - with a baby acre livestock girl already be- farm near El- ing referred to gin, Illinois. Gut! Lombardo and His Orchestra as "Tiny Mary Have you Small." ever stopped to think about all the infor- TIME CHANGES: STOP OR GO with mation concerning planes and flying Joe E. Brown has moved from its Thurs- technique included on the HOP HARRI- day, 9:30 P.M. spot to 7:30 P.M. Sundays. GAN broadcasts ... besides an exciting Effective December 11, TIME VIEWS THE story every weekday at 4:45 P.M.? NEWS, now heard weekdays at 3:30 P.M., no its na- Because news, matter what will move to 3:00 P.M. ture, is always changing, the MARCH OF Most radio commentators offer purely TIME program remains flexible until the a "on the air" signal is given. Gathering military analysis of the war, but not of material for the show starts on Friday; GILBERT MARTYN, heard Monday thru it's amplified and edited on Monday and Friday at 10:30 A.M. This tall, dark -haired Tuesday; then perhaps discarded on Wed- commentator personalizes his news by re- nesday! At 9:30 P.M., Thursday, the pro- calling to the minds of listeners various gram goes on the air! cities, now war- stricken, but formerly Once upon a time there was a little visited by thousands of people in peace- street singer in Lancashire, England, who time.
www.americanradiohistory.com DECEMBER, 1944 13
an official test on it. This test is then What's turned over to your township Triple -A Worrying You? Committeeman who will help you fill out the necessary papers. You will get $3.50 for every acre of Red Clover you cut for Here the entire KMA staff will seed. You'll get this whether you have try to answer your many and varied the seed tested or not. The other payment questions. When we don't know the of seed you har- answers, we'll do our best to get is based on the amount them for you. Can we help you? vested. It amounts to 31/20 per lb. of clean seed with a germination of 90% or better, or a purity of 99% or better. That is why Mrs. K. S.: When did the Hadens re- an official test is necessary. Your town- turn to KMA? ship Triple -A Committee can tell you all ANSWER: The Haden family are still about it and will help you fill out the living on their farm near Springfield, Mo. necessary papers. You hear them by transcription at 8:15 Miss R. L.: Can you tell me where weekday mornings. They make these Buddy Starcher is now? transcriptions right from their home. ANSWER: Buddy is now visiting his Mrs. V. W.: Because of the housing wife, Mary Ann Estes, at Topeka, Kans. shortage we have to live in 2 rooms in Mrs. K. M.: Are you going to run a Omaha and have no room for a tree. What picture of Jim and Bob soon? Christmas decoration can we use instead? ANSWER: A picture of Jim and Bob ANSWER: Don't deny yourself a appeared in the June KMA GUIDE, p. 7. Christmas tree. Hundreds of visitors said Mrs. B. R.: Can you give me some sug- one of the cleverest trees they ever saw gestions for Christmas decorations? was at the KMA Information Desk last ANSWER: At Christmas we all like to year. It was only 14 inches high, was make our homes express the holiday sea- just a dime -store artificial tree, but we son. Outside, you can have a wreath or decorated it with small discs of bright - garland on or above your door. Inside, colored paper about the size of a penny. there should be a Christmas tree near a These were wound about the tree on a window. A few greens and bright red green cord much the same as we wind candles can decorate your living room. the lights about larger trees. You can get Many of you will find what you want right the paper discs from dime stores, too. So in your gardens. You've probably waited even though you are cramped in city until now to trim off the tips and unwant- quarters and crowded for time, you can ed branches from your evergreens. But still have the Christmas touch we know you can also use the lower branches from you crave so much. your Christmas tree, which you'll probably Mrs. G.: Where are the Blackwood cut anyhow. Two branches tied with a Brothers now? red bow will be fine for the door or a ANSWER: R. W. Blackwood is in the window. You can add a few sprigs of service. James and Roy Blackwood, with bittersweet, and some straw flowers, for Hilton Griswold work in an aircraft plant color. Red and green are the best colors in San Diego, Cal. for your dining room. A poinsettia, or a R. L.: What process do I go through to bright -colored pepper plant, makes a fine collect the government payments for har= centerpiece for the table. Wreaths of vesting Red Clover seed? I combined 10 evergreen and strawflowers, with a acres and got only 8 bu. of seed, but I candle burning in the center during the don't want to sell it. Can I collect all the dinner, give a nice effect. payments on the seed under those condi- Miss L. M.: What is the address of Tim tions? George? ANSWER: To collect all the payments, ANSWER: Thomas M. George, S 1C, you must send a sample of the seed to Ship's Co. Batt. Off. U.S.N.T.S., Trade your state college or county agent to get Winds Hotel, Fort Lauderdale, Fla.
www.americanradiohistory.com 14 THE KMA GUIDE
A Line from Lina By LINA FERGUSON
When did I first become interested in flowers and gardens? I suppose it was when my English Mother made their care a part of my daily routine, although I was not conscious of it then. Arbor Day celebrations with each school child planting a tree, hunting on the prairie for the first spring daisy, my Moth- er's return from a visit home to England with a real shamrock plant which was divided among her friends in our small Your Flower Lady Kansas town, are early recollections. During school days at Parsons, Kansas, wanted a chance to exchange their ideas and later at Kansas University, other in- about flowers and gardens. I was soon terests occupied my time. But when I installed as the "Flower Lady" at KMA came to make my home in Shenandoah and once a week our Radio Garden Club in 1916, the year I became the wife of met. A letter saying you were interested Paul Ferguson, a Shenandoah I attorney, and listened was the only entrance re- found myself in community a that lived quirement. Garden talks and letters were and breathed flowers and flower culture. interspersed with songs by Mrs. May. I was surrounded by acres of peonies, iris, Later garden programs were given 2 or 3 phlox, shrubs, and trees of all kinds. Many times a week. of the members of our flourishing Garden In 1926 I visited English and French gar- Club where we met to talk over our dens for the May Seed Company, and enthusiasms and problems are known to spent 8 weeks gathering material for a you over the radio. I served as President series of KMA radio talks. My daughter, of that organization, worked on the gar- Julia, was born in 1928, and during her den committee of the State Federation of childhood my time was spent at home Women's Clubs, helped stage our annual with my garden as one of my chief Flower Show, and was Superintendent of interests. the Children's Department for many years. I came back to KMA last year, 1943, and Judging at flower shows and speaking be- since then have had, as you know a 15- fore garden clubs were also possible in minute program each afternoon, Monday pre -war days. through Saturday, from 3:45 to 4 P.M. I When my husband returned from camp count as my friends hundreds of KMA in 1918, we bought our first home, I and listeners who have written to me. I'd like started my first garden--a pool, a rock to hear from you, and I hope when I say, garden, and a perennial border were all "Good afternoon, flower friends and fel- included. Now I have my second garden, low gardeners" tomorrow, that you will be larger but far from perfection, where as listening to KMA to hear your a real garden dirt gardener, I try, just as you do problems discussed. in your gardens, to realize my garden dreams. In 1924 Earl May was giving a monthly War has even changed the playing program over station WOAW in Omaha, habits of children. JO LENE MILLER 3 -year- using local musicians and giving short old daughter of Helen Miller, delights in seed and garden talks for the practical playing the role of an Army Nurse ever farm or small town man with a garden. day. Because she is so fond of playing He invited me to talk about flowers. Let- "hospital," Santa Claus has promised to ters came in from flower lovers who bring her a Nurse's Kit.
www.americanradiohistory.com DECEMBER, 1944 15
ON THE KMA PARTY LINE -Cont'd tioned on the broadcast, she had the in- formation instantly as she works only a few feet from the machine! Sgt. Parker, age 29, has been in the service 18 months and overseas a year, and is in Paris now. Tune in the Ted Malone broadcasts over KMA each Monday, Wednesday, and Fri- day at 9:15 P.M. You'll enjoy them. Twirling a baton is not easy, but JEAN WILLIAMS has been practicing for 3 years and now has been chosen as one of the drum majorettes in the Shenandoah High School band. The Buyer's Guide Al Sloey is now in Hollywood with a This feature is strictly for your service. Western Trio working both in movies and Only genuine, trustworthy bargains can radio. He writes me he's having a lot of be listed. Rates: $1 per 25 -word ad; extra fun. words, 4¢ each. If you see a 10- year -old boy with an SONG HITS: "THAT SINATRA SWING" unusually happy smile on his face, it dedicated to Frank Sinatra. "THE FLYING might be Gene Morgan, son of JIMMY FORTRESS," dedicated to Gene Autry. CHAW MANK'S BLUE RIB- MORGAN. Gene and his mother had to 350 copy. BON MUSIC CO., STAUNTON, ILLINOIS. remain in Indianapolis while his dad was BOOK BY ZEKE WILLIAMS, trying to find a place for them to live in NEW SONG 32 pages, his picture on cover, only 500 Shenandoah. But they have finally ar- postpaid. Also 8 x 10" photo of his daugh- rived and Gene is tickled because he has ter Jean, free if you order now from ZEKE been wanting to get here to go squirrel WILLIAMS, 201 SOUTH CENTER, BOX 133, and duck hunting with his dad. Jimmy SHENANDOAH, IOWA. may have Gene on some of his programs AERIALS! If yours is 3 years old you need a new one to eliminate noise, in- with him. And by the way ... Jimmy crease- volume, save batteries, improve re- can be heard at 9:30 each morning now, ception. Complete kits including COPPER in addition to the 6 o'clock show. wire, lead -in, insulators, and lightning ar- Stevie and Butch, 4- year -old sons of 2 rester- everything you need. Unobtain- now. only $2 to Glen popular KMA announcers, RALPH CHILDS able until Send Klein, Engineer, 106 E. Summit, Shenan- and PAUL OLIVER, are certainly becom- doah, Iowa. ing fast friends. They live only 3 blocks CHRISTMAS GIFT? Give the KMA GUIDE. apart, and have birthdays only a month It is 12 gifts in one and lasts all year. apart. They're feeling mighty grown -up Only $1 for a year's subscription, a new now since their mothers let them go all copy each month, 12 issues in all. We'll to alone back and forth to each other's house. send special Christmas Gift Card your friend or relative and will acknowledge Stevie Childs was 4, Nov. 16, and Butch order direct to you. Send $1 to Gift Dept., helped him celebrate. And guess what KMA GUIDE, Shenandoah, Iowa. he got for his birthday? A wooden train! Maybe he'll call it the "Wooden Axle." "HEARD " -Continued Don't forget, everything I write in .nis who is 4, and Billie Ruth, only 10 months feature is in answer to your questions. old. When you have a question about some- His favorite food is hamburgers with one at KMA, send it to me. You'll either lots of onions. Spaghetti and meat balls find the answer here or on the "What's run a close second. His hobbies are Worrying You" page. And now, in closing, photography, gardening, and football I want to wish all of you the Merriest games. However, he still confesses special Christmas possible in wartime! God fondness for amateur dramatics -the hob- bless you! by that got him his first radio job.
www.americanradiohistory.com The Winner - - Jimmy Morgan!
As all of you know by now, Little Joe The result? Well, you can see for your- challenged Jimmy Morgan by saying he self, as Little Joe grunts and groans trying could sell more November KMA GUIDES to make the wheelbarrow move with 200 -lb Jimmy in it. After he had gone over the air than he could. Smiling only a few feet, poor Joe was so worn out Jimmy, always ready for a little fun, took that Jimmy said, "Here, you get in now," the bet, and the loser was to push the and he pushed Joe up to the studio en- winner to the studio the day on which the trance. It was a lot of fun and the crowd results were known. And then followed enjoyed it. Incidentally, some of your KMA one of the most popular contests in KMA favorites are looking on. Can you recog- history. nize any of them?
Tom Thumb Publishing Co. Sec. 562 P. L. & R. Shenandoah, Iowa POSTMASTER: If addressee has U. S. Postage moved and forwarding order is on file, send Form 3547. postage for Paid which is guaranteed. If undeliver- Permit No. 1 able for any other reason, return Shenandoah, Ia. to sender. Return postage guaranteed.
MRS CHARLES KRAU
S ANB ORI1 IOWA
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