Advances in Social Science, Education and Humanities Research, volume 310 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019) Research on the Interactive Development of Industrial Clusters and Small (Cities) Towns with Characteristics in Western Regions Taking the Development of Traditional Chinese Medicine Industrial Clusters in Xianyang City of Shaanxi Province as an Example* Xiaoyuan Zhou College of Urban and Environmental Science Northwest University Xi'an, China 710127 School of Civil and Architectural Engineering Xi’an University of Science and Technology Xi'an, China 710058 Dan Zhao Yuan Lv Northwest University Xi’an University of Science and Technology Xi'an, China 710127 Xi'an, China 710058 Abstract—Through the analysis of the related notions of industrial clusters and the upgrading stage and process of I. INTRODUCTION industrial clusters, this paper analyses the interactive Small (cities) towns with characteristics are important development mechanism and influencing factors between linking points that link cities and townships, and are also the industrial clusters and small (cities) towns with characteristics. most dynamic "social cells" to promote urban and rural On the basis of the above, through the study of the basic profile, development [1]. In 2014, the proposal of characteristic small obtained achievements and existing problems of the development towns in Zhejiang Province gives an important inspiration to of traditional Chinese medicine industrial clusters in Xianyang City of Shaanxi Province, this paper puts forward the urban and rural development, that is, "the construction and developmental path of traditional Chinese medicine industrial landing of characteristic towns should be relied on the cluster in Xianyang City. Through the study of interactive effective investment of industry to promote the economic development between small (cities) towns with Chinese medicine transformation of industry". On October 8, 2016, the National characteristics and industrial clusters in Taicun Town, Xunyi Development and Reform Commission issued the Guiding County, Xianyang City, and this paper puts forward Opinions on Accelerating the Construction of Beautiful and developmental countermeasures and suggestions. Conclusion: Characteristic Small (Cities) Towns, in which put forward the western region learns from the experience of developed regions philosophy of building beautiful and new-style small (cities) and chooses a reasonable developmental path of industrial towns with characteristics, organically docking the clusters by relying on the advantages of local characteristics, construction of beautiful countryside and promoting the which acts as a very important role in boosting the development integration of urban and rural development. [2] The of cities and towns; Industrial clusters and small (cities) towns development of small towns with characteristics in Zhejiang with characteristics interact to develop and promote together; Province provides a good model for economic development at the development of small (cities) towns with characteristics is the county level and plays an active role in promoting new-style bond between urban and rural areas, and can improve the urbanization. However, in the development of small (cities) structure of regional cities and towns. towns with characteristics in the western region, many of them have not yet drawn profound experience because of the Keywords—western region; industrial clusters; small (cities) towns with characteristics; interactive development limitation of their own special circumstances (poor basic conditions of industrial clusters), and the urgent need for development and the phenomenon of learning the superficial *Fund: Soft Science Research Planning Project of Shaanxi Province — model are more common, thus resulting in the failure to build Development Path Research of Xianyang Traditional Chinese Medicine Industrial Block Cluster (2018KRZ010); Humanities Special Project of industrial innovation platforms, deepen the composition of Shaanxi Education Department Special Scientific Research Project. industrial clusters, march from the systematic formation, and CLC Number: F291.1; Document Code: A complete the rational allocation of resources. As a result, many Copyright © 2019, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/). 2072 Advances in Social Science, Education and Humanities Research, volume 310 of them are in the period of cultivation of industrial clusters enterprises — matching with specialized markets — the and improvement of urbanization level. [3] linkage development of industrial clusters with industrialization and urbanization, which is manifested in the II. ANALYSIS OF RELATED CONCEPTS OF INDUSTRIAL construction activities with industrial parks as the core. [6]The CLUSTERS development of industrial clusters starts from the stage of basic development of massive economy, realizes continuous A. Conceptual Analysis upgrading and transformation, and ultimately contributes to the formation of real massive economy. Among them, the Industrial clusters are a phenomenon of industrial growth formation of industrial clusters gradually requires the which stem from the formation of external economy in the following conditions: location agglomeration — independent same location and can promote the formation of regional and complete main industrial chain — the industrial network agglomeration. [4]Industrial clusters exert a great impact on formed by widening the vertical and horizontal production the development of this region. The formation of industrial chain. After the formation of the above primary industrial clusters can promote the formation of network systems such as clusters, upgrading can be achieved through three directions: in economic, social and other aspects, and then has an impact increasing specialized supporting enterprises or institutions on the development of cities and towns. (such as specialized manufacturers and infrastructure providers), extending the industrial chain, horizontally B. Regional Massive Economy and Industrial Clusters expanding the network effect (such as looking for Regional massive economy stems from the closer regional manufacturers of complementary products, upgrading connection and scale in the process of industrial development professional skills, common raw material companies) and in Zhejiang Province, which effectively promotes the industrial ultimately realizing the intermediate industrial clusters. After development and upgrading in Zhejiang Province, and forms that, along with specialized service organizations, modern the regional effective scale effect and the resulting industrial clusters are gradually formed. [7] [8] agglomeration effect. The direction of industrial development This paper lists the forming process of industrial clusters should be chose according to the integration of regional through the summary of the above researched contents (see characteristics, some of which are combined with the “Fig. 1”). Firstly, we have a better understanding of the traditional professional markets, some of which want to form regional characteristics, including the historical environment, the representative direction of regional professional industrial natural resources, entrepreneurship initiative (social network, development, and some of which are from the traditional lifestyle, habits, entrepreneurship, etc.), and traffic conditions family units to the formation of specialized production and so on. Secondly, making the use of regional conditions to organizations. [5]The experience of urban development in promote the agglomeration and development of small and Zhejiang province is the benefit brought by the economic and medium-sized enterprises, forming interrelationship in a social development promoted by industrial clusters. certain geographical space and promoting enterprise According to the understanding of the development of agglomeration; thirdly, forming specialized production regional massive economy in Zhejiang Province, the massive enterprise organizations to achieve industrial agglomeration; economy is mainly the formation of the proximity of location and then, docking with specialized markets and adjusting their and the scale of quantity in the early stage of development, and own composition in order to further adapt to market changes especially the evaluation and research on the upgrading stage and upgrades, at the same time, the market scale will be of industrial clusters. From the perspective of developmental improved; Finally, industrial clusters should develop in link stage of industrial clusters, the regional economy in Zhejiang with rural industrialization and urbanization, and industrial Province is in the basic developmental stage of industrial parks with core productivity should be established to cut down clusters, which needs further transformation and upgrading resource redistribution and promote urbanization. according to its own characteristics. After that, the developing regional massive economy is gradually formed, and the regional industrial clusters play a positive role. At the same time, it provides experience for the mode selection and developmental evolution of industrial clusters, which can be drew. C. The Analysis of the Upgrading Stage and Process of Industrial Clusters Drawing the understanding and characteristics of regional