MAY 2015 | SWISS-THAI CHAMBER OF COMMERCE | E-NEWSLETTER #58

TOP NEWS SUPPORTED BY Deutsche Bank: Challenge to revive dormant demand DFDL: Geo-centric drives trade Interview: Martin Biedermann School News: Opening of the Rak Samong exhibition School News: Khlong Toey Charity Day

THE PRESIDENT’S MESSAGE DEAR FRIENDS AND MEMBERS OF THE STCC Khun Prommin Kantiya, Direc- tor of the Accident Prevention Network asked the meaningful SERVICE question “Thai people should think about what we want and STCC CALENDAR how we want to promote the Thu, 14th May 2015: image of our country. Do we STCC Stamm at Amari Bou- want to be known as the hub of levard Hotel, 18:00, Special the water party with booze and Cheese-Fondue Event [on pri- high death toll? Or do we want or registration only], drop in to be known for a beautiful and late registration: “Zuerig- culture that no one else has?” schnetzeltes mit Roeschti” (source Post 2014). Tue, 19th May 2015: SSB Hoeck at Grottino Res- BRUNO G. ODERMATT, PRESIDENT It is a fair question and when taurant, 18:00 you look at the carnage of the Firstly we wish all our mem- “seven dangerous days”, as this Sat, 23rd May 2015: bers and their families a Happy period is commonly called, the SSB Boat Trip Pattaya and Songkran and a blissful happy police generals are well aware Evening Dinner in Winecellar Thai New Year. As we are mov- of the situation and try their Pattaya (Guest at Dinner: HE ing into the hot season of this best to implement crackdowns Christine Schraner Burgener) year, the Songkran Festival, a against drunk driving, speeding Thu, 11th June 2015: really unique part of Thai tradi- and the like. Last year the death STCC Stamm at Amari Boule- tion, allows the people to cool toll of that period was 322, and vard Hotel, 18:00, Buffet as off whilst splashing each other this year it was 364, whereby usual with water and to spend time 3,225 people got insured last with their families and friends. year and 3,559 this year (source For above events please wait The traditional water pouring is Road Safety Directing Centre). for the invitation-mail or get a symbol of washing away all Different organization tracking it from www.swissthai.com, sins and bad luck, and the word road deaths produce slightly click on “events”. derives from Sanskrit meaning different fatality figures, but “passing” or “approaching”. most would agree that Thailand

1 MAY 2015 | SWISS-THAI CHAMBER OF COMMERCE | E-NEWSLETTER #58

THE PRESIDENT’S MESSAGE SUPPORTED BY is one of the worst countries for you consider that from Singa- fatalities on the road. The World pore’s independence in 1965 Health Organization places Lee Kuan Yew built up this Thailand fourth, with 38.1 road nation from a small mosquito fatalities per 100,000 citizens, infected trading post without right after Eritrea, Dominican any natural resources into an Republic and Libya, with total economic powerhouse, then death toll per year of 26,312 you have to pause and pay true (data from 2010, source WHO). respect. With only human cap- This works out to an average ital to work with, he needed to of 506 deaths per week, and build jobs to sustain the daily the true shocking conclusion is lives of people and expand the that this year’s Songkran Festi- economy beyond its port and val, believe it or not, was one trade. of the lesser deadly weeks on Thailand’s roads. Furthermore, Today has a GDP per 74% of all deaths are either capita of 55,182$ (source World drivers or passengers on mo- Bank), a world class education torcycles and it is obvious that system, the 2nd largest port in this segment of driversAdhesive should the world, & a Sealantpremium airline TechnologiesTRINA be targeted for massive traffic and 80% of citizens own their INTERNATIONAL education and compliance with own homes through their Hous- law enforcement rules. As long ing and Development Board. as road safety is not considered Of course, one can debate his a high item on the political one party rule, but his track agenda, we will be faced with record is hard to beat by any MS Hybrid Polymer further carnages in the future other politicians these days. I and this waste of human life am currently reading his latest best performing will become unbearable to so- book “one man’s view of the window, door ciety one day. world” and it is truly insight- ful to understand his thinking and facade On some sad news for Asia, on on Asian modelled democracies SERVICE 23 March the founding prime and the emerging role of Chi- sealant. minister of Singapore, Lee Kuan na as a world power, amongst MEMBER DETAIL Yew, passed away after a short others. He argues that West- SoutheastUPDATES Asia Link Co., Ltd. illness. I have heard of this vi- ern-styled democracies, such Dowww.seal-ast.com you have changes among sionary leader the first time in us the one man one vote sys- your delegatesT: 0 2732 or changes 2092 to my business school, and when tem, may not necessarily be the your e-mail, mobile, telephone, I passed through Singapore in right recipe for governments or fax numbers? the early seventies for the first in developing countries, sort Please send all updates to time, I understood the meaning of “one shirt fits all”. For many [email protected] of Singapore’s vision “Intelli- Thais he will be remembered for gent Island”. These were just his strong support to Thailand two simple words, but when during the conflict with Cam-

2 MAY 2015 | SWISS-THAI CHAMBER OF COMMERCE | E-NEWSLETTER #58

THE PRESIDENT’S MESSAGE bodia in the 1980s. A true gem The JFCCT met with the Chairman your business associates to use in this book are the extracts of of the Board of Trade (BOT) and this venue to interact with oth- his conversations with his old Thai Chamber of Commerce (TCC), er business minded people. This friend, former Chancellor of West Khun Isara Vongkusolkit, and his month we will have our yearly , Helmut Schmidt, and it leadership team, to discuss the “STCC Fondue Stamm” and I can is enlightening to see how these economic outlook in Thailand assure you that this is always two elderly statesmen view the and the strategic initiatives of the highlight of our calendar of world. the BOT and TCC. On the agenda events. So do not miss it! was also an issue close to our On some local positive news, His hearts, mainly the ease of doing With the best wishes Majesty the King, endorsed a re- business and Thailand’s compet- quest of Prime Minister Prayut itiveness as an investment hub, Bruno G. Odermatt Chan—o-cha to revoke martial such as reprocess for work per- President law throughout the country. It mits and visas and the new in- is good news for the tourism vestment promotion strategy of *** sector, as tour operators will the BOI. According to the BOT, Contact the President: now be able to obtain travel Thailand has implemented 72% Bruno G. Odermatt insurance coverage and it lifts of the AEC blueprint and they President STCC the image of Thailand. The lift- feel positive about the efforts to [email protected] ing of martial law paved the way prepare Thailand for the AEC. It Tel: +66 2 652 1911 for the PM to Section 44 of the was an open discussion and we interim constitution, which the will update you on further devel- Prime Minister, as he said, would opments on our newsletter. use constructively and only se- Last but not least, our monthly lectively. It is definitely good Stamm, held every 2nd week of step forward. the month at the Amari Boule- vard, is just a great networking event and I encourage you and

3 MAY 2015 | SWISS-THAI CHAMBER OF COMMERCE | E-NEWSLETTER #58

ECONOMY REPORT BY DEUTSCHE BANK CHALLENGE TO REVIVE DORMANT DEMAND • Economic outlook: Thailand remains mostly sus- den, explaining their lack of Pace of recovery remains ane- pended in stagnation. Domestic response to stimulus measures mic, with little support from spending, whether stemming in the recent years. The high public spending, trade, and from households, businesses, debt level is a key complicat- private sector investment. or the public sector appears ing factor in BoT’s inflation and Tourism has however begun to to have flattened in recent growth objectives. pick up, and recent removal months. The agriculture sector of martial law should help im- has continued to face head- Ratings agencies continue to prove the flow of tourists fur- wind from declining rice and find the high household debt ther. The economy, especially rubber prices, pushing down figures a key risk to the banking the current account, continues farmers’ income and spending system in particular and overall to benefit from low oil prices. power. In the industrial sector, economy in general. Attempts weak exports demand contin- to revive the economy could be • Main risks: ues to dampen production. Of hampered if banks begin facing Despite the official removal of particular disappointment is asset quality issues and become martial law, the political situ- the investment environment, balance sheet constrained, ation remains tense and un- where despite attempts by the leading to tighter credit condi- certain. Rising household debt government to get large scale tions. and real interest rates have infrastructure spending going, made BoT’s task challenging. progress has been slow and pri- Bank of Thailand is also finding Failure to revive the investment vate sector interest limited. the debt situation a constraint environment would be a major Thai households remain under at a time when further policy setback for the government. pressure from rising debt bur- easing is warranted. While the

4 MAY 2015 | SWISS-THAI CHAMBER OF COMMERCE | E-NEWSLETTER #58

ECONOMY REPORT BY DEUTSCHE BANK

Finance Ministry insists that the debt level is manageable (and rate of expansion is slowing), the fear is lower rates would exacerbate the debt situation.

Our take is the opposite. With inflation in nega- tive territory (and likely to remain so for a while), real interest rates have risen sharply lately, which would make servicing the household debt more difficult. Further cuts in rates and growth sup- portive measures are needed precisely because debt levels should not be allowed to rise any further. We think that as economic stagnation

5 MAY 2015 | SWISS-THAI CHAMBER OF COMMERCE | E-NEWSLETTER #58

ECONOMY REPORT BY DEUTSCHE BANK persists, the central bank will nesses to cheer. Among the var- low). Official removal of martial become more dovish, and follow ious reasons for poor business law should help tourists to get the March rate cut with further sentiment is weak exports to travel insurance more easily. accommodation. In addition to , which may well remain a This should boost Russian tour- rising real rates, a relatively drag for a while. In recent years ism in particular. strong baht and a lack of pro- exports to China have grown by gress in the political situation 20-50% per year, but turned Taimur Baig, and public investment program negative in 2014, and have Singapore, have held back investment in continued to weaken so far this +65 6423 8681 this cycle. Business sentiments year. If demand in Europe also improved in the immediate af- fails to recover, businesses will termath of the military takeover continue to see fallings exports last year, but have ebbed since this year, in our view. as progress on the new politi- cal framework as well as the The only area of positive devel- government’s much discussed opment seems to be tourism. mega infrastructure spending Chinese and Malaysian tourists programs have been slow. have been coming in ample  numbers since the Lunar New With external and domestic de- Year holidays, helping a fairly mand weak as well, there has sharp recovery in arrivals and been little scope for Thai busi- hotel occupancy (see chart be-

6 MAY 2015 | SWISS-THAI CHAMBER OF COMMERCE | E-NEWSLETTER #58

NEWS BY DFDL GEO-CENTRIC THAILAND DRIVES TRADE AND INVEST- MENT WITH CLMV NEIGHBORS

Southeast Asia is gaining global While the Community has large- CLMV countries are considered attention as it counts down to ly eliminated all intra-ASEAN ‘new’ members of ASEAN, hav- the official year-end launch of import and export duty taxes ing joined after the original the ASEAN Economic Community on items and services under the ASEAN-6. Upon signing the (the “AEC”). ASEAN as a regional ASEAN Free Trade Agreement’s ASEAN Free Trade Agreement trading bloc is the third largest Common Effective Preferential and therefore committing to behind only the European Un- Tariff Scheme, Cambodia, the eliminate all intra-ASEAN trade ion and the North American Free Lao PDR, Myanmar and barriers, concerns were raised Trade Area comprising a combined (the “CLMV Countries”) are not that if the CLMV countries liber- GDP in excess of US$2.3 trillion. required to achieve zero tar- alized at the same pace as their At this point it is worth clarifying iffs until 2018 in order to help more economically developed that the AEC is not a “customs address the economic develop- counterparts, fragile domestic union” which applies a unified ment disparities between the markets could collapse under customs policy and tariff rates on CLMV nations and the ASEAN-6. increased competition and the non-member countries; in reality Our article this month analyses government would suffer from come December 31 2015, the AEC the progress made on eliminat- tariff-related revenue losses. will indeed create a free trade ing trade barriers between Thai- Therefore, the CLMV countries area while each country retains land and the CLMV countries, were given an extended time- independent customs policies and and determines how Thailand table for compliance in order is permitted to set different tar- can further enhance trade spe- to implement tariff reductions iff rates on imports from non-AEC cifically with its lesser-devel- more gradually and prevent eco- states. oped CLMV neighbors. nomic shocks.

However, while formal tariff eliminations are on track, this effort in effect has had minimal impact as both the ASEAN-6 and CLMV countries have increased non-tariff trade restrictions to recover the lost revenue. These barriers include customs sur- charges, technical measures, product characteristic require- ments (marking, labeling, pack- aging, testing, inspection and quarantine requirements), and monopolistic measures.

7 MAY 2015 | SWISS-THAI CHAMBER OF COMMERCE | E-NEWSLETTER #58

NEWS BY DFDL

Thailand and CLMV Trade ic growth in Thailand’s CLMV ment of the National Economic Overview neighbors and rising Thai-out- and Social Development Board bound investment. Although and the Thailand Board of In- The geo-centric location of Thai- Thai exports are facing new com- vestment to encourage trade land in ASEAN places it in a po- petition from China and , and commerce with its neigh- sition to drive trade and invest- Thailand’s CLMV imports contin- bors, Thailand’s GDP has grown ment with its CLMV neighbors. ue to increase. Primary imports at an average rate of 7% annu- Although Thailand’s cross-bor- include hydroelectricity from ally. This positioned Thailand der trade partnerships have his- the Lao PDR, natural gas from as a regional economic leader to torically been dominated by Ma- Myanmar, computers and parts, its neighbors, whose economies laysia, which accounted for 60% electrical machinery, plants and remained closed to the outside. of Thailand’s total border trade plant products, mining products By the time these countries were in 2013, Thailand’s trade with and scraps, textiles, chemical ready to open their economies, CLMV had doubled during the fertilizers and pesticides, and they had a stable trading part- previous five years, accounting paper pulp and paper. ner waiting on their borders to for around US$6.4 billion. This help fuel much-needed develop- substantial increase in volume Since Thailand opened its econ- ment. This economic disparity was driven by rapid econom- omy in 1960 with the establish- between Thailand and the CLMV

8 MAY 2015 | SWISS-THAI CHAMBER OF COMMERCE | E-NEWSLETTER #58

NEWS BY DFDL countries continues to exist to- prices put many small-medium of those residing in such areas. day, giving Thailand a respon- enterprises out of the export Despite Thailand focusing on sibility to assist in strengthen- market. Intra-ASEAN trade is its efforts to provide CLMV with ing these economies in order to the cornerstone of the AEC, and Official Development Assistance benefit its own exports and the more substantial infrastructure in regard to the infrastructure, prosperity of ASEAN as a whole. investment is needed to put the trade development is still de- Master Plans into practice. pendent on CLMV countries to Drivers of Trade between invest in their own logistics up- CLMV and Thailand: The Thai government has allocat- grades in order to see significant ed THB 5.5 trillion (US$179.85 benefits. Thailand owing to the There are several factors which billion) for new infrastructure advantages of geographic prox- are driving trade between Thai- investments planned until 2019. imity has maintained a closed land and the CLMV countries: Of these infrastructure invest- economic relationship with its • Accelerated economic develop- ments, THB 243 billion (US$ 7.95 northern neighbors as material- ment of CLMV countries; billion) are to build multiple ized by the expansion of trade, • Declining tariff levels under the four-lane highways to Thailand’s investment and service-sector ASEAN Free Trade Agreement; largest border crossings, and THB cooperation. • Increasing urbanization and 403 billion (US$13.18 billion) for new Special Economic Zones 768km of double-track rail lines In terms of Thai investment along the borders; extending through the Lao PDR into CLMV countries, Thailand’s • Thai-outbound investment to and Cambodia. In addition to its investment projects comprise expand production chains re- transportation infrastructure in- of natural-resource related gionally; and vestments in Myanmar, Thailand projects, agricultural projects • Financial support mechanisms is considering another bridge over and agro-industries, and ser- from Thailand’s Department for the Mekong River into the Lao vice-based investments such as International Trade Promotion PDR, extending on the “friend- those in hotels, tourism busi- and the Export-Import Bank. ship bridge” project completed in nesses and eateries. Despite the 2003 with joint investment from various drivers of trade identi- Developing a Stronger Infra- the Lao PDR and China. fied earlier, experts from Credit structure between Thailand Thailand has greatly benefited Suisse have suggested that it and CLMV Countries: from sharing borders with CLMV would take up to 2018 for major countries despite the logistical gains to been seen in Thailand Border trade between Thailand issues. The proximity to CLMV as well as CLMV countries. and the CLMV countries remains countries has enabled Thailand constrained by a lack of infra- to export with lower costs and Kunal Sachdev structure to support such trade, greater ease. This is also reflect- [email protected] and where infrastructure does ed by the high growth in border exist, it is insufficient. While provinces which has resulted Matthew Christensen the average annual trade growth in inflated land prices in cit- [email protected] between Thailand and the CLMV ies like Kanchanaburi, Nakhon countries rose from 2001-2012, Ratchasima and . As road links from Thailand to CLMV these cities develop, the infra- countries remain unreliable, and structure will also be improved the additional costs of sea-fright to address the high demands

9 MAY 2015 | SWISS-THAI CHAMBER OF COMMERCE | E-NEWSLETTER #58

MEMBER INTERVIEW MARTIN BIEDERMANN On April 27 Martin Biedermann I am sure you know the trade name and Peter Sprenger sat together at “Teflon”. This stands for a mate- Martin’s workshop in the Ladprao rial that has a number of great area. properties. It is a plastic that can stand high temperatures. In MARTIN, THANK YOU FOR TAK- many production processes this is ING YOUR TIME TO CONDUCT a very important requirement. An THIS INTERVIEW. CAN YOU TELL example is the production of cof- OUR READERS WHAT BROUGHT fee pouches. The conveyor belt YOU TO THAILAND. has to be able to handle high That is indeed a long story. The temperatures for the hot tool to short of it: After spending almost close the pouches. The belt is 20 years in Asia for various trad- made of a teflon coated textile. ing companies and experiencing My company imports the textiles a variety of corporate cultures, and adjusts the dimensions to the an opportunity came to start on customer’s requirements. Wherev- my own. Through a good network er conveyor belts at high temper- of contacts in the garment indus- atures are required, your readers try there was a need for a reliable should contact us. for a few trading companies from supplier of P.T.F.E. coated glass 1983 to 2000. I was helping fabrics in Thailand. In July 2000 THIS IS INDEED A VERY SPE- many European companies to sell I started the business with three CIALIZED BUSINESS WHERE in Asia and naturally business people at this place. Meanwhile NETWORK AND CONTACTS ARE partnerships and even friend- we employ 30 staff. VERY IMPORTANT. HOW DID ships started to evolve.In the YOU BUILD THIS NETWORK? 80s I worked successfully for the TELL US A BIT MORE ABOUT As I said, I spent almost 20 years Freudenberg group, with a 5 year YOUR BUSINESS, COATED TEX- in Asia and had many opportu- stint in Manila. In those booming TILES WHAT IS THIS? nities to network. I have worked times (before the Asian crisis) I

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10 MAY 2015 | SWISS-THAI CHAMBER OF COMMERCE | E-NEWSLETTER #58

MEMBER INTERVIEW travelled the region extensively. ment. Combining travelling with was and is a big part of my life. 75% on the road, 10 countries, income generation was really a Back in the seventies I played that leaves a mark in the market. dream come true. soccer for the 1. Liga club Basel Concordia, which required a lot MARTIN BIEDERMANN, MARTIN BIEDERMANN, of commitment. It is interesting, THE TRAVELLER? THE FAMILY MAN? many of the business contacts All my life, I was/am a traveller. Yes, sure! Although not always came via sport activities. The This goes back to my early years easy to combine a hectic sched- football pitch is indeed a good when I visited a friend in Hong ule with family, I always had the networking venue. Kong. During my stay in Hong support of my wife. We moved Kong I fell in love with this city, together to the different plac- LAST BUT NOT LEAST: THE it’s dynamics, it’s contrasts, it’s es. It was not always easy but STANDARD INTERVIEW QUES- people, a stark contrast to organ- we always found a way. Now we TION. WHAT WOULD YOU ized . In those days, have two daughters, the older CHANGE IN THAILAND IF YOU we are talking the seventies, one studying MBA in sport and WERE THE MAN IN POWER? travelling was still adventurous. science at Basel after getting the Raise education standards. Good After the apprenticeship in busi- Matura (IB)from the Swiss school education for everybody and not ness (KV) in Basel for a trading in Bangkok. The younger daugh- just a few privileged families. company, I wanted to see the ter is still in secondary school in Currently, elite stays elite no world. Back then finding a job Bangkok. Since 2000 my business matter how smart they are. If was quite easy, so there was no is entirely in Thailand and there- the under privileged had access fear of being unemployed upon fore our travel activities are min- to good education the dynamics return, quite a contrast to to- imal, except a few visits per year of this country would change day’s business environment. My back home to Switzerland. for the better. According to the girlfriend (now wife) and I trav- law, everybody should be treated elled the world for more than a HOW DO YOU SPEND YOUR FREE equally. The reality in Thailand year. Combining my background TIME? is different, especially in educa- and travelling I landed the first Although I am not good at it, tion. job in 1983 for Sieber Hegner, I like to play golf. With a good the Swiss trading company, for friend we try to hit the course MARTIN, THANK YOU VERY their Hong Kong export depart- once a week. In general sport MUCH FOR TIME AND EFFORT

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11 MAY 2015 | SWISS-THAI CHAMBER OF COMMERCE | E-NEWSLETTER #58

STCC EVENT OUR SCHOOL AT THE OPENING OF THE RAK SAMONG EXHIBITION On Monday, 9th March, our The Swiss Students Alumni As- school had the great honour to sociation of Thailand invited greet H. R. H. Princess Maha us to this event that H. R. H. Chakri Sirindhorn. The occa- Princess Maha Chakri Sirindhorn sion was the opening of the Rak graciously presided over. Being Samong exhibition to raise funds in the presence of such an em- for the Neuroscience Center for inent and inspiring person cre- Research & Development, Chula- ated a lasting memory for our longkorn Hospital, the Thai Red students – this was a day that Cross Society, at Siam Paragon. all of us will never forget. PRESENTATION OF EXTRA-CURRICULAR LEARNING ACTIVITIES IN GRADE 9 Our students of grade 9 had the friends, students and chance to gather experience in on Thursday, 26th March 2015 the professional environment in the school’s music room. The during internships that took evening was a great success for place at various companies in the students and proved that Thailand and abroad. The stu- the internship program plays dents presented their experi- an important part in our school ences and reports to parents, curriculum.

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12 MAY 2015 | SWISS-THAI CHAMBER OF COMMERCE | E-NEWSLETTER #58

RIS SWISS SECTION DEUTSCHSPRACHIGE SCHULE BANGKOK KHLONG TOEY CHARITY DAY 25th March 2015 was special for children in Bangkok´s Khlong Toey area. For over 100 children, it was a high- light of the year! The SMV held a Charity Day with 12 different activities for children: sack races, water games, face painting, jewelry making, a hula hoop contest, and so on. The students of grades 5 to 12 had great ideas.

One could see happy faces everywhere at the activity centers, both of the local children and of our students!

Important events in the second semester of the school year: 11.06.2015 Flea Market (11:10 – 12:45) 12.06.2015 Graduation Ceremony 13.06.2015 Matura Ball 19.06.2015 Last Day of School Please visit our website – www.ris-swiss-section.org – and get more information about our upcoming events.

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13 MAY 2015 | SWISS-THAI CHAMBER OF COMMERCE | E-NEWSLETTER #58

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14 MAY 2015 | SWISS-THAI CHAMBER OF COMMERCE | E-NEWSLETTER #58

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