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A System for Teaching MIS and MBA Students to Deploy a Scalable Database-Driven Web Architecture for B2C E-Commerce

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A System for Teaching MIS and MBA Students to Deploy a Scalable Database-Driven Web Architecture for B2C E-Commerce Volume 3, Number 7 http://isedj.org/3/7/ August 2, 2005 In this issue: A System for Teaching MIS and MBA Students to Deploy a Scalable Database-driven Web Architecture for B2C E-Commerce Alexander Y. Yap Claudia Loebbecke Elon University University of Cologne Elon, North Carolina 27244, USA 50969 Koeln, Germany Abstract: The growing need for real-time information and interactive online feedback has shifted the thrust of web development from static websites to dynamic database-driven web applications. ’E- Commerce capable’ or ’transaction-capable’ websites are naturally database-driven due to the simple fact that transaction-related information (customer and order information) needs to be captured or entered into a database. Although database-driven web applications are seen as solutions for automating online transaction processing, optimizing business processing, and improving online customer relations management, Internet statistics reveal that a substantial majority of websites on the Internet are not E-Commerce capable or transaction-capable, and nor are they dynamically scalable in terms of content. To understand how technology is an extension of corporate strategy in the 21st century, it is vital that MIS and MBA students have a certain level of knowledge about how e-commerce systems actually automate web transactions, help optimize business processes, and how web application systems are designed to handle content, data, or information. This paper discusses how a systems blueprint has been developed over time for educating students to build and deploy a database driven e-commerce website. The system has been successfully used for both MIS and MBA students over a period of 4 years. It has been successful in the sense that students who did not have any background in database and web programming were still able to deploy and design a working system in one semester by themselves. Keywords: e-Commerce, web architecture, system design, database integration, scalability Recommended Citation: Yap and Loebbecke (2005). A System for Teaching MIS and MBA Students to Deploy a Scalable Database-driven Web Architecture for B2C E-Commerce. Information Systems Education Journal, 3 (7). http://isedj.org/3/7/. ISSN: 1545-679X. (Also appears in The Proceedings of ISECON 2004: §3225. ISSN: 1542-7382.) This issue is on the Internet at http://isedj.org/3/7/ ISEDJ 3 (7) Information Systems Education Journal 2 The Information Systems Education Journal (ISEDJ) is a peer-reviewed academic journal published by the Education Special Interest Group (EDSIG) of the Association of Information Technology Professionals (AITP, Chicago, Illinois). • ISSN: 1545-679X. • First issue: 8 Sep 2003. • Title: Information Systems Education Journal. Variants: IS Education Journal; ISEDJ. • Phys- ical format: online. • Publishing frequency: irregular; as each article is approved, it is published immediately and constitutes a complete separate issue of the current volume. • Single issue price: free. • Subscription address: [email protected]. • Subscription price: free. • Electronic access: http://isedj.org/ • Contact person: Don Colton ([email protected]) 2005 AITP Education Special Interest Group Board of Directors Stuart A. Varden Paul M. Leidig Don Colton Ronald I. Frank Pace University Grand Valley St Univ BYU Hawaii Pace University Past President 2005 EDSIG President Vice President Secretary, 2005 Kenneth A. Grant Albert L. Harris Jeffrey Hsu Dena Johnson Ryerson University Appalachian St Univ Fairleigh Dickinson Tarleton State Univ Dir 2002-2003, 2005 JISE Editor Director, 2004-2005 Membership, 2005 Jens O. Liegle Marcos Sivitanides Robert B. Sweeney Margaret Thomas Georgia State Univ Texas St San Marcos U of South Alabama Ohio University Director, 2003-2005 Director, 2004-2005 Treasurer, 2004-2005 Director, 2005 Information Systems Education Journal Editorial and Review Board Don Colton Thomas N. Janicki Brigham Young University Hawaii University of North Carolina Wilmington Editor Associate Editor Amjad A. Abdullat Samuel Abraham Robert C. Beatty Neelima Bhatnagar Tonda Bone West Texas A&M U Siena Heights U N Illinois Univ U Pitt Johnstown Tarleton State U Alan T. Burns Lucia Dettori Ronald I. Frank Kenneth A. Grant Robert Grenier DePaul University DePaul University Pace University Ryerson Univ Augustana College Owen P. Hall, Jr Mark (Buzz) Hensel James Lawler Jens O. Liegle Terri L. Lenox Pepperdine Univ U Texas Arlington Pace University Georgia State U Westminster Coll Denise R. McGinnis Peter N. Meso Therese D. O’Neil Alan R. Peslak Robert B. Sweeney Mesa State College Georgia St Univ Indiana Univ PA Penn State Univ U of South Alabama William J. Tastle Margaret Thomas Jennifer Thomas Stuart A. Varden Charles Woratschek Ithaca College Ohio University Pace University Pace University Robert Morris Univ EDSIG activities include the publication of ISEDJ, the organization and execution of the annual ISECON conference held each fall, the publication of the Journal of Information Systems Education (JISE), and the designation and honoring of an IS Educator of the Year. • The Foundation for Information Technology Education has been the key sponsor of ISECON over the years. • The Association for Information Technology Professionals (AITP) provides the corporate umbrella under which EDSIG operates. c Copyright 2005 EDSIG. In the spirit of academic freedom, permission is granted to make and distribute unlimited copies of this issue in its PDF or printed form, so long as the entire document is presented, and it is not modified in any substantial way. c 2005 EDSIG http://isedj.org/3/7/ August 2, 2005 ISEDJ 3 (7) Yap and Loebbecke 3 A System for Teaching MIS and MBA Students to Deploy a Scalable Database-driven Web Architecture for B2C E-Commerce Alexander Y. Yap Campus Box 2075 Martha and Spencer Love School of Business, Elon University Elon, North Carolina 27244, USA Tel. 336 278 5590, Fax 336 278 6000 [email protected] Claudia Loebbecke Department of Media Management University of Cologne Pohligstr. 1, 50969 Koeln, Germany Tel. +49-221-470 5364, Fax +49-221-470 5300 [email protected] Abstract The growing need for real-time information and interactive online feedback has shifted the thrust of web development from static websites to dynamic database-driven web applications. 'E-Commerce capable' or 'transaction-capable' websites are naturally database-driven due to the simple fact that transaction-related information (customer and order information) needs to be captured or entered into a database. Although database-driven web applications are seen as solutions for automating online transaction processing, optimizing business processing, and improving online customer relations management, Internet statistics reveal that a substantial majority of websites on the Internet are not E-Commerce capable or transaction- capable, and nor are they dynamically scalable in terms of content. To understand how technology is an extension of corporate strategy in the 21 st century, it is vital that MIS and MBA students have a certain level of knowledge about how e-commerce systems actually automate web transactions, help optimize business processes, and how web application systems are designed to handle content, data, or information. This paper discusses how a systems blueprint has been developed over time for educating students to build and deploy a database driven e-commerce website. The system has been successfully used for both MIS and MBA students over a period of 4 years. It has been successful in the sense that students who did not have any background in database and web programming were still able to deploy and design a working system in one semester by themselves. Keywords: e-Commerce, web architecture, system design, database integration, scalability 1 Research Context and Objective interactive' system architectures. In 1999, an AMR research report, only 12% of companies While many companies have jumped onto the E- (approximately) in retail, finance, and the utilities Commerce bandwagon, E-Commerce statistics sectors have 'transactions-capable' websites and (Netfactual.com 2003, Friscia 1999) indicate that order tracking capabilities. Four years later, more than 80% of websites have relatively more Netfactual.com statistics (2003) claimed that only 'static' rather than 'dynamic and real-time 19% of all websites are E-Commerce capable, with c 2005 EDSIG http://isedj.org/3/7/ August 2, 2005 ISEDJ 3 (7) Yap and Loebbecke 4 5.8 million e-commerce capable websites out of 31 web content management administered by a back- million websites. E-Commerce-enabled or end database system – addressing the complexity transaction-capable websites are defined as sites of managing information, and 3) interoperability that can capture orders, record or track customer between different web applications and systems to transactions, and process payments via an see how information is exchanged between application server and a database. Contrary to the different applications and servers. belief of some, not all large corporations have E- Commerce capable sites. Levi.com, for example, In this context, the objectives of this paper are has deliberately created a website without transaction capabilities as they felt the need to (1) to illustrate a scalable and interoperable focus on their bricks and mortars distribution e-commerce system that has been outlets. successfully taught in 4 years among MIS majors and MBA students It may also come as a surprise to long time users (2) to illustrate and
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