Model of The Sharing Economy Model of The Sharing EconomyPlatform Platform in Indonesia in Indonesia
Case Study: GOJEK Collaboratively administrate empowered markets
Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci Prayogi R. Saputra
Universitas Islam Raden Rahmat, Indonesia
NAME OR LOGO 2 Introduction The term Sharing Economy refers to the sharing activity of underutilized assets with help from IT-based technology (digital platform).
Digital Platform Peer to Peer On Demand Econ Collaborative Econ Mass Based Economy Capitalism
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January 2019, Indonesia’s Start UNICORN unicorn start up Up Company in the world Solution
UNICORN Company in the World
NAME OR LOGO 4 Unsuccess Potential Market
Many start ups are 285 million people in established but 2025 (BPS, 2013) business success rates are low
Research Problems Develop a Digital increase the Sharing Econ success rate of It is necessary to develop a digital sharing start up economy platform model that is accepted by the market to increase the success rate of start up. NAME OR LOGO 5 Research Question
How to find a digital sharing economy platform model that can be a reference for the founders of start-up digital businesses so as to increase the potential for success in business?
NAME OR LOGO 6 Literature Review
NAME OR LOGO 7 Based on “Four Model of Sharing Economy Platform” that develop by Ioanna, et.al
Chaperone Franchiser
Gardener Principle
Example: Couchsurfing Example: Handy
NAME OR LOGO 8 Now….we look GOJEK A new way to engage with customers from across the globe.
NAME OR LOGO 9 Business Model There is an opportunity for success
Franchisor Chaperone Principle Gardener Out of Four Models
Go Ride, Go Car, Go Go Food, Go Med, Go Go Clean, Go Massage, Go Shop Go Pay, Go Bills, and Send, Go Box and Go Laundry, Daily, and Go Auto, Go Fix, and Go Go Pulsa Blue Bird Go Tix. Glam
NAME OR LOGO 10 Based on “Four Model of Sharing Economy Platform” that develop by Ioanna, et.al
Chaperone Franchiser
Go Food, Go Med, Go Go Ride, Go Laundry, Daily, and Car, Go Send, Go Tix. Go Box and Go Blue Bird
Gardener Principle
Go Clean, Go Go Shop Massage, Go Auto, Go Fix, and Go Glam
NAME OR LOGO 11 Conclusion
19 service in 1 Apps Please! Develop the Super Apps
○ Gojek a Super Platform ○ Reviewing the level of success Gojek (Super Apps) in developing itself, it's good for creators and start-ups, especially those who build digital platforms to accommodate the Gojek idea by becoming Super Apps. This can be done by building many and varied services. Of course with a varied approach between platform owners and participants.
NAME OR LOGO 12 Thank You
○ 0811 35 2211
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