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How Las Vegas Became the Entertainment Capital of the World

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How Las Vegas Became the Entertainment Capital of the World UNLV Retrospective Theses & Dissertations 1-1-2008 Formula for success: How Las Vegas became the entertainment capital of the world Scott M Pruett University of Nevada, Las Vegas Follow this and additional works at: https://digitalscholarship.unlv.edu/rtds Repository Citation Pruett, Scott M, "Formula for success: How Las Vegas became the entertainment capital of the world" (2008). UNLV Retrospective Theses & Dissertations. 2425. http://dx.doi.org/10.25669/dvey-ipx2 This Thesis is protected by copyright and/or related rights. It has been brought to you by Digital Scholarship@UNLV with permission from the rights-holder(s). You are free to use this Thesis in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s) directly, unless additional rights are indicated by a Creative Commons license in the record and/ or on the work itself. This Thesis has been accepted for inclusion in UNLV Retrospective Theses & Dissertations by an authorized administrator of Digital Scholarship@UNLV. For more information, please contact [email protected]. FORMULA FOR SUCCESS: HOW LAS VEGAS BECAME THE ENTERTAINMENT CAPITAL OF THE WORLD by Scott M. Pruett Bachelor of Science University of the State of New York 1985 A thesis submitted in partial fulfillment of the requirements for the Master of Arts Degree in Theatre Department of Theatre College of Fine Arts Graduate College University of Nevada, Las Vegas December 2008 UMI Number: 1463528 Copyright 2008 by Pruett, Scott M. All rights reserved. INFORMATION TO USERS The quality of this reproduction is dependent upon the quality of the copy submitted. Broken or indistinct print, colored or poor quality illustrations and photographs, print bleed-through, substandard margins, and improper alignment can adversely affect reproduction. In the unlikely event that the author did not send a complete manuscript and there are missing pages, these will be noted. Also, if unauthorized copyright material had to be removed, a note will indicate the deletion. UMI UMI Microform 1463528 Copyright 2009 by ProQuest LLC. All rights reserved. This microform edition is protected against unauthorized copying under Title 17, United States Code. ProQuest LLC 789 E. Eisenhower Parkway PC Box 1346 Ann Arbor, Ml 48106-1346 Copyright by Scott M. Pruett 2008 All Rights Reserved Thesis Approval The Graduate College University of Nevada, Las Vegas O ctober 28 ■ 2008 The Thesis prepared by Scott Pruett Entitled Formula for Success: How Las Vegas Became the Entertainment Capital of the World is approved in partial fulfillment of the requirements for the degree of Master of Arts in Theatre m v J iA Examination Committee Chair P Dean of the Graduate College Exdminatton JcsmmiitseiMer Examinatim Cbmmittee Member Graduate College Faculty Representative 11 ABSTRACT Formula for Success: How Las Vegas Became the Entertainment Capital of the World by Scott M. Pruett Mr. Robert Brewer, Examination Committee Chair Graduate Coordinator, Department of Theatre University of Nevada, Las Vegas This paper will espouse the theory that Las Vegas was able to evolve into the entertainment capital of the world by establishing itself as an island of controlled social deviance. That is to say that the city became an area of regulatory exception—one with distinct legal differences in a limited geographical area—and allowed a degree of social deviance by permitting behaviors that would be illegal in nearly any other American city. My research will show that when such an environment enables its visitors to experience extended periods of pleasurable sensory stimulation, whether the inducement be physical, psychological, or chemical, this ability strongly supports that environment’s economic viability. The results of this research will include the listing of several crucial elements that interact synergistically and account for the success of Las Vegas as a world-class entertainment destination. Ill TABLE OF CONTENTS ABSTRACT................................................................................................................................. iii LIST OF TABLES........................................................................................................................vi LIST OF FIGURES.....................................................................................................................vii ACKNOWLEDGMENTS........................................................................................................viii CHAPTER! INTRODUCTION...............................................................................................1 O verview ..................................................................................................................................2 Scope of Study ........................................................................................................................3 Purpose of Study ....................................................................................................................5 CHAPTER 2 ISLAND OF CONTROLLED SOCIAL DEVIANCE...................................7 Establish a Unique Regulatory Structure ............................................................................. 7 Understanding Deviance and Stigm a ................................................................................. 9 Vice in Historical Context ............................................................................................. 9 Beating Back the Stigm a ............................................................................................. 11 Relative or Universal Wrongs ....................................................................................... 12 Deviance as a Label .................................................................................................... 14 CHAPTER 3 ECONOMIC CONCERNS OF A CASINO TOWN ...................................17 Historical Context of Gaming.............................................................................................. 17 Evolutionary Access to Capital ..................................................................................... 19 Resources and Infrastructure ................................................................................................22 LVCVA: Going All In .................................................................................................. 23 Utility Model Explains Gambling Behavior ......................................................................26 M anagement.......................................................................................................................... 28 Labor Relations ......................................................................................................................29 Pay Scale Flatness .........................................................................................................30 Skilled Labor Force ........................................................................................................ 34 Debate Over the Gaming Sector ..........................................................................................36 CHAPTER 4 PSYCHOLOGY OF DESIGN ........................................................................40 Slot M achines........................................................................................................................42 Resort Architecture .............................................................................................................. 44 Interview with Brent Lovett ......................................................................................... 44 Friedman Design Principles™ ..................................................................................... 45 Juxtaposition .................................................................................... 47 Actual Treasure ..............................................................................................................49 IV Security Blanket ................................................................................................................... 50 Designing Women.................................................................................................................53 CHAPTER 5 NEUROCHEMISTRY.....................................................................................57 Dopamine: The Neurochemistry of Pleasure....................................................................57 Alcohol .................................................................................................................................... 60 Why We Like to Drink ..................................................................................................60 Sensation Seeking and Alcohol Use .............................................................................61 CHAPTER 6 PSYCHOLOGY OF ENTERTAINMENT .................................................... 63 Mood Management................................................................................................................63 Excuses, Excuses ............................................................................................................ 64 What’s H o t! .......................................................................................................................... 66 Propelling the Myth ...............................................................................................................68
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